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Tag: Sports Media

  • Startup Story Of SportsApp – An All In One App For Sports

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SportsApp.

    Are you also a sports lover? If so, you might have also felt the need to have a platform that could do it all for the player within you. To bridge this gap in the Indian Sports sector, Shashank Mishra founded SportsApp in the year 2018.

    SportsApp is an aggregated platform that allows athletes, coaches, sports academies and sponsors to get connected on a single platform. Everyone on the SportsApp team played sports at different levels and felt the pain that most players had right now. So, the main idea is to bind everyone together so that they can make this nation a good sporting nation by organizing this sector.

    Launched in March 2018, SportsApp has seen the growth of 20X in downloads, 56X in MAUs and 80X in DAUs. Interestingly, the startup clocked an impressive 4X scale-up in revenues during the pandemic year of 2020-21 FY. Know all about the Startup Story of SportsApp in the post ahead.

    Get Sponsorship, Jobs and Sports related news on SportsApp

    SportsApp – Company Highlights

    Startup Name SportsApp
    Headquarters Delhi NCR
    Founder Shashank Mishra
    Industry Sports
    Founded 2018
    Parent Organization Hanusha Networks Private Limited
    Website sportsapp.co.in

    About SportsApp and How it Works?
    SportsApp – Industry Details
    SportsApp – Founder and Team
    How SportsApp Started?
    SportsApp – Logo and Tagline
    SportsApp – Startup Launch
    SportsApp – USP
    SportsApp – Business Model and Revenue Model
    SportsApp – Startup Challenges
    SportsApp – Funding and Investors
    SportsApp – Advisors and Mentors
    SportsApp – Growth
    SportsApp – Competitors
    SportsApp – Future Plans
    SportsApp – FAQs

    About SportsApp and How it Works?

    SportsApp is a platform for connecting sports professionals as well as sports academies and sponsors. The idea behind SportsApp is to create a portal in which all the stakeholders in the sports industry can connect. SportsApp is curbing the information gap, visibility gap and funding gap for sports stakeholders in India.

    The SportsApp team believes that there are three things that are coming in a way to make this nation a better sporting nation:

    • Information gap: Not having enough information on different events like trials, training camps, inadequate information about their favourite sports, lack of information of good coaches nearby the required areas and also of corporate sponsors who are looking to fund athletes.
    • Visibility: Player visibility is the main issue in India. Even after winning big events, most players are not known to many. Sports academies in India do not have visibility initiatives to connect with players, their parents, coaches, etc.
    • Funding: Financial constraints for players are a big hurdle in their way to pursue a career in sports. There is no portal where these players can connect with corporate sponsors for funding.

    SportsApp connects all the stakeholders of the sports industry in India. Here they can follow one another, share relevant thoughts, get updates about upcoming events, sports job positions, apply for sponsorships, etc.

    SportsApp – Industry Details

    The sports culture is coming to India. We are a nation of 1391 million people. Out of which 30-50 million are actively engaged in sports and want to make a career in sports. This is the ideal time for sports technology and fitness startups to enter the market as the government is coming forward with its initiatives to increase awareness among sports youth.

    SportsApp – Founder and Team

    Shashank Mishra is the founder of SportsApp.

    SportsApp Founder - Shashank Mishra
    SportsApp Founder – Shashank Mishra

    Shashank met Himanshu at Delhi Technological University and explained to him the full concept. In no time, Himanshu joined Shashank’s initiative. The SportsApp team comprises of:

    • Shashank Mishra (Founder & CEO) (BTech & MBA)
    • Himanshu Nain (Head of Technology) (BTech)
    • Prashant Chandra (Head of Marketing and Sales) (BTech & MBA)
    • Mohit Prakash Yadav (Head of Operations) (B.Sc & MBA)
    • Deepak Kadian (Head of Design) (BTech)
    SportsApp Team - Himanshu Nain, Mohit Yadav and Deepak Kadian (Top L to R), Shashank Mishra and Prashant Chandra (Bottom L to R).
    SportsApp Team – Himanshu Nain, Mohit Yadav and Deepak Kadian (Top L to R), Shashank Mishra and Prashant Chandra (Bottom L to R).

    How SportsApp Started?

    The idea of SportsApp struck Shashank when he was in his final year of BTech. Turns out he was attending a sports academy that reminded him of going to another city to get some information about the great academies of his time. Until now, there is no portal where one can get sufficient information easily and register for it. After BTech, Shashank joined B-School where he participated in a startup event powered by Google and backed a runner-up position. So, this fueled him up to bring this idea on road, as sports has always been his passion.

    Sumeet Kapur (Co-Founder & Former CFO of Nearbuy) was the first one who believed in this idea and Sumeet has been Shashank’s mentor so far. Also, after this event, Sumeet happened to be the first investor in Shashank’s startup. Post this, Shashank started doing market research by visiting different sports academies, meeting different coaches, visiting Delhi University to meet national-level players.

    Everyone liked the concept and said they need a product like this. So he started designing the prototype. He then started looking for a tech co-founder at Delhi Technological University where he met Himanshu (Co-Founder SportsApp) who helped him in building this product with his efficient technical skills. Following the launch of SportsApp, Shashank was selected as an incubator at the Center for Innovation and Incubation (IIF) of the University of Technology in Delhi and was initiated by the Delhi government.

    SportsApp Logo
    SportsApp Logo

    The tagline “Empowering the sports star of tomorrow” says that the SportsApp gives the power to future athletes to do better in the sports ecosystem.

    SportsApp – Startup Launch

    After developing the application, Shashank launched SportsApp in an event called “Aahvaan”, a sports event in Delhi Technological University. And it is also the largest sports festival in North India. SportsApp had more than 200 registration on the launch day.

    SportsApp is a networking portal so they focused on serving the first 500 people well in the network. The idea behind this was to trigger the contagious effect. They have partnered with many sports academies, Coaches in Delhi- NCR region and have got them on board.

    SportsApp – USP

    SportsApp has created a unique financial logic that provides players with their market value and they connect players with corporate sponsors after verifying them on the app. This way corporates also get to see the profile of the player which is fully verified and with proper analytics.

    SportsApp – Business Model and Revenue Model

    The SportsApp business model looks something like this:

    • Talent Solution: In this, the application connects players with corporate sponsors using their unique valuation logic. SportsApp charges a commission on the athlete’s side for this service.
    • Market Solution: SportsApp also generates revenue from making bookings for academies, events, etc. and by promoting sports academies on SportsApp to get more leads for the academies. Corporates can also promote their sports products on SportsApp.
    • Subscription: Users in the future can subscribe to the app to use more features.

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    SportsApp – Startup Challenges

    One of the major challenges faced by SportsApp is that this sector is totally unorganized so it’s very hard to change people’s mindset and make them understand that this can help them in a better way rather than the traditional approach that they are following. The main problem is that they are very much comfortable with the traditional way of doing things.

    SportsApp – Funding and Investors

    SportsApp has raised a total of $174K in funding over 3 rounds. Their latest funding was raised on Aug 20, 2020, from a Seed round.

    Date Stage Amount
    Aug 2020 Seed Round $140K
    Jul 2019 Angel Round $30K
    Sept 2018 Angel Round $4K

    SportsApp had backed angel round funding from Sumeet Kapur (Co-Founder & Ex-CFO of Nearbuy). This helped the startup to develop the product and to launch it in the market in a better way. Also, the angel round funding helped them in getting market validation initially. SportsApp has also raised seed round funding from Shubhrendu Khoche (Ex-VP Mastercard) who is a Singapore-based angel investor.

    Noida-based startup SportsApp raised $140K in a seed round led by noted names like Shubhrendu Khoche, Anirban Basu, Sanjay Ahuja, Ram Ganesan and Kuldeep Puri, among others.

    This unique startup which primarily addresses the aspiring sportspersons of India uses a proprietary tech platform to solve the asymmetric access to “Community, Sponsorships, and Career.”

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    SportsApp – Advisors and Mentors

    The list of advisors for SportsApp goes like this:

    • Sumeet Kapur (Co-founder & Ex-CFO Nearbuy)
    • Shubhrendu Khoche ( Ex-VP Mastercard)
    • Anirudh Kalia (Sr VP StarSports & Hotstar)

    SportsApp – Growth

    • SportsApp has seen the growth of 20X in downloads, 56X in MAUs and 80X in DAUs. Interestingly, the startup clocked an impressive 4X scale-up in revenues during the pandemic year of 2020-21 FY.
    • Revenue INR 18 lakhs for 2019.
    • Clients- Cosco, NFSportech, SteelBird, Wellcure, Alcis Sports to only name a few.

    SportsApp – Competitors

    Though the sector is unorganized still there are quite a few players in the market who roundabout operate in the same target market. There are startups like RunAdam, SportsBrick to name a few. They all might have different unique selling propositions but they cater to the same audience as SportsApp.

    SportsApp – Future Plans

    SportsApp has set its eyes on capturing 60% of the market share in the coming 5 Years. The company aims to have all kinds of sports sponsorship, ground bookings, event registrations to be done on SportsApp. They are on their way to breaking all the traditional ways which are being used until now and are moving towards making India a better sporting nation.

    SportsApp – FAQs

    What is SportsApp?

    SportsApp is an app that allows athletes, coaches, sports academies and sponsors to connect on a single platform.

    Who is the founder of SportsApp?

    The SportsApp founders are Shashank Mishra and Himanshu Nain.

    Is SportsApp an Indian company?

    Yes, SportsApp is an Indian company headquartered in New Delhi.

    What facilities I can avail of in SportsApp?

    • You can connect with Coaches, Fellow Athletes, Physios, Nutritionists and other Industry Professionals via instant messaging.
    • You can put up your sports-related queries which are then answered by Senior Coaches, Veteran Athletes and Similar Professionals, from the industry.
    • You can receive updates for job openings within the sports industry.
    • You can get regular updates on sports events happening near you.
    • You can also apply for sponsorship.

    How does SportsApp make money?

    Generally, free apps use these strategies to make money – Advertising, Subscriptions, Selling Merchandise, In-App Purchases, Sponsorship, Referral Marketing, Collecting and Selling Data, Freemium Upsell, Physical Purchases, Transaction Fees, and Crowdfunding.

  • List of Brands Endorsed by Cristiano Ronaldo

    Cristiano Ronaldo is one of the greatest players in the history of football. He is considered to be the best player of the game. He is a Portuguese football player who captains the football team and has won 5 Ballon d’Or awards.

    Cristiano Ronaldo is one of the most marketable and famous athletes in the world and was ranked to be the highest paid athlete in the year 2016 and in the year 2017 by Forbes and was also regarded as the world’s most famous athletes in the world from 2016 to 2019 by ESPN.

    Coca-Cola
    LiveScore
    Free Fire
    Pestana CR7 Lifestyle Hotels
    Nike
    Herbalife Nutrition
    Clear
    7EGEND
    Insparya
    Dazn
    Altice
    Tag Heuer
    CR7 Fitness
    FAQ

    Coca-Cola

    A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.

    Coca Cola is a carbonated soft drink company which was founded in the year 1886. The company was originated in the United States and has various types of drinks under the brand. Some of the soft drinks under the brand are Diet Coke, Diet Coke Caffeine free, Coca-Cola zero sugar, Coca Cola mango and so on.

    LiveScore

    Juventus star Cristiano Ronaldo is the official global brand ambassador of LiveScore which is Global sports media business. The continuous games refreshes supplier has connected with the five-time Ballon d’Or victor Ronaldo in an association that will dispatch in front of the impending 2020 UEFA European Championship this mid year.

    Likewise, LiveScore added that the relationship will length at any rate two homegrown football seasons and the following year’s FIFA World Cup in Qatar. LiveScore as of now offers the Italian first class Serie A on its allowed to-air stage, having extended its concurrence with the division in August last year to cover the 2020/21 season, which saw 306 matches being circulated on the company’s real time feature.

    Free Fire

    Free Fire is a battle Royale game which is developed by 111 Dots Studio and was published by Garena. The game is available on both Android and iOS devices and had become the most downloaded game in the year 2019.

    Free Fire had signed a deal with Cristiano Ronaldo in the year 2020 and conveyed that “This is a truly critical association for Free Fire. Cristiano Ronaldo is a good example for large numbers of us, and having the option to work together with him and present him to countless individuals all throughout the planet is really energizing,” said Harold Teo, Free Fire Producer at Garena. “Our association with Cristiano Ronaldo offers much more ways for our networks everywhere on the world to appreciate Free Fire.”

    Pestana CR7 Lifestyle Hotels

    Pestana is a Portuguese based leisure and tourism group. The group has a hotel chain business called Pestana hotels which has around 91 hotels and around 12,000 rooms. The group belongs to the hotel chain, tourism and hospitality industry.

    It was founded in the year 1972 by Jose Pestana and Manuel Pestana and has its headquarters located in Funchal, Portugal. The main activity of the firm is tourism also has other interests in industries and services. The group has hotels in 3 different continents which include Europe, South America and Africa.

    In the second half of 2017, Cristiano Ronaldo has invested into the hotel chain group and the hotels that were owned by both Cristiano and the group was therefore called as Pestana CR7 which is a well known name in which Cristiano Ronaldo is known in the football world.

    The first two hotel chain under the brand and name was opened in the Times Square of New York and Madrid.

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    Nike

    Nike is a multinational brand that involves in footwear, apparel accessories, equipment and services. The companies engage in development, design, worldwide marketing and sales of these accessories. The company was founded in the year 1964 and was formerly known as Blue Ribbon Sports. The company has its headquarters in Oregon, United States.

    In the year 2020, Nike was valued as the most valuable brand in the entire world and had a valuation of more than USD 32 billion. The partnership between Cristiano Ronaldo and Nike had begun back in the year 2003 and in the year 2016 he signed a lifetime deal with the brand and became the third athlete to do that.

    Herbalife Nutrition

    Herbalife Nutrition is a global level multinational company. It is a direct selling company which deals with providing better Nutrition and Health for the people.  The company was formed in the year 1980 by Mark Hughes and has its headquarters located in Los Angeles, California.

    The company operates in around 94 countries and sells their products through independent distributors and users. Herbalife Nutrition has around 4.5 million independent distributors and members. The company had first partnered with Cristiano Ronaldo in the year 2013 when the company launched a sports drink which it named as Herbalife 24 CR7 Drive.

    Since the launch of the sports drink CR7 had been endorsing the brand and renewed the deal later in the year 2018 for 3 years.

    Clear

    Clear is a global brand of shampoo and is owned by the British Dutch company Uniliver. The brand was launched in the year 1975 as clinic shampoo and later it was rebranded as clear. The product is an anti-dandruff shampoo which has a presence worldwide. Ronaldo had been an ambassador of clear shampoo in the year 2014 and from then on, he has been appearing in various advertisements of the brand which was spread across different media company.

    7EGEND

    7EGEND is an own brand of Cristiano Ronaldo which was after he bought a majority stake in the biggest digital agency company of Portugal. Ronaldo bought a lion’s offer in ‘Thing Pink,’ an office drove by Luis Parafita, which includes various high-profile projects.

    The organization depicts itself as, ‘a multidisciplinary group of masterminds, specialists, planners, engineers, makers, privateers and glad nerds, reshaping advanced encounters and environments.’

    As indicated several sources, 7EGEND will fill in as a “continuation” of Thing Pink and will proceed to begin creating its own independent tech items. Thing Pink was already answerable for introducing the whole computerized part of the new CR7 historical center in Funchal situated on Madeira Island and furthermore has a couple of items, for example, cell phone application for McDonald’s, FNAC, Puma, Vodafone, and Firebol Clube do Porto. The new name will ideally, simply supplant the Thing Pink marking with the blend of the word ‘legend’ and the Real Madrid player’s shirt number.

    Insparya

    Insparya is a hair transplant clinic owned by Cristiano Ronaldo. Ronaldo went to the introduction of the organization, which has a place with the Insparya organization. 50% of it, in any case, is claimed by him. “Alopecia is a major issue in Europe and all throughout the planet and we need to assist individuals with improving their confidence and not be embarrassed to come to us,” he said at the initiation.

    “Everybody likes to deal with their picture and I am a reasonable illustration of this, and that is the reason when Paulo (Ramos, CEO of the gathering) enlightened me regarding this undertaking I quickly understood that it was an exceptional thing. “This undertaking will be a triumph, as we need to help the Spaniards and the Spanish economy.”

    “This new undertaking is extraordinary and imaginative, with a solid spotlight on exploration and innovation, wherein I plan to contribute and contribute to improve the confidence of numerous people who experience the ill effects of balding,” Ronaldo explained on an Instagram post.

    He likewise expressed that when the opportunity arrives, he will not stop for a second to utilize the administrations of his own hair facility: “When I believe it’s essential [to have a transplant], obviously, I’ll do it. One’s picture is a fundamental device for being effective. As far as I might be concerned, it’s basic.” Insparya bunch own 10 facilities in Portugal and have made around 35,000 transfers. Their medicines ordinarily last around six hours and cost between €4,000 (£3,400) to €7,000 (£6,000).

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    Dazn

    Dazn is a global Over the top platform which focuses completely on sports. DAZN dispatched in Austria, Germany, Switzerland and Japan in August 2016, and in Canada the next year.

    It dispatched in the United States and Italy in 2018, and in Spain and Brazil in 2019. In December 2020, it extended to open up in excess of 200 nations and regions. The company was founded in the year 2015 and has its headquarters located in London, England.

    The sports streaming platform has signed an agreement with Cristiano Ronaldo in the year 2018 and the OTT platform is commonly known as the Netflix of sports.

    Altice

    Altice is a multinational company which is a French based telecommunication corporation. The company was founded in the year 2001 and had its headquarters located in Netherland. The products of the company include cable television, direct broadcast satellite, broadband, broadcasting, mass media and telephony services. The company has a worldwide presence.

    Altice is the second largest telecom company in France and has a market capitalization of more than USD 15 billion. Ronaldo has been endorsing the brand from the year 2015 and also had renewed the contract in the year 2019.

    Tag Heuer

    Tag Heuer is a Switzerland based luxury watchmaker company. The company involves in the designing, manufacturing and markets the watches, fashion accessories, eyewear and mobile phones.

    The company was founded in the year 1860 and is headquartered in Switzerland. Cristiano Ronaldo had been signed up with the company in the year 2014 as an endorser of the brand.

    He was the first brand ambassador from international football and it was a long-term agreement.

    CR7 Fitness

    CR7 Fitness is the own brand of Cristiano Ronaldo which are various gyms he owns in Portugal and Spain. Cristiano Ronaldo has always been a fitness enthusiast and there are various gyms owned by him under the brand CR7 Fitness. Cristiano Ronaldo also has his personal brands and also endorses them in which some of them include CR7 Footwear, CR7 Denim, CR7 Fragrances and CR7 Underwear.

    Conclusion

    Cristiano Ronaldo is one of the most influential athletes and has an Instagram follower base of around 300 million. This makes him the most influential personality on the Instagram platform and is the first person to reach 300 million followers.

    FAQ

    How much is Ronaldo Net Worth 2021?

    As of 2021, Cristiano Ronaldo’s net worth is roughly $500 million, making him one of the richest athletes in the world.

    What is the age of Cristiano Ronaldo?

    Cristiano Ronaldo was born on February 5, 1985 and is 36 years old.

    Is Cristiano Ronaldo retired?

    Cristiano Ronaldo has stated on his retirement that “He is 36, we are in 2021 and I will remain here only until 2024.

    Did Cristiano Ronaldo endorsed Coca-Cola?

    Yes, Cristiano Ronaldo has endorsed with Coca-Cola in the past, but the original airing date cannot be accurately traced.

  • SportVot Startup Story – Digital TV for Local Sports Talent

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SportVot.

    SportVot has made streaming sports tournaments a one-click process with the use of smartphones. It is a digital TV for local sports talent and emerging leagues in India. SportVot provides a platform for sport bodies to stream their games online, local sports talent to show their skills, make them more marketable and helps them get discovered by a network of scouts/coaches as well as connect the fans to their local heroes.

    Founded by Siddhant Agarwal, Shubhangi Gupta and Yash Bhagwatkar in 2019, SportVot has managed to build its presence in local areas by covering 5000+ games across 56 different sports, profiling 20,000+ athletes in just 12 months!

    StartupTalky interviewed Shubhangi Gupta (Co-founder & CMO, SportVot) to get an insight on the Startup Story of SportVot. Also get a glance on SportVot Revenue model, funding, growth, marketing strategies and more in this article ahead!

    SportVot – Company Highlights

    Startup Name SportVot
    Founding Team Founder – Siddhant Agarwal (CEO), Co-founders – Shubhangi Gupta (CMO), Yash Bhagwatkar (COO)
    Founding Year 2019
    Headquarters Mumbai
    Sector Sports Media Technology

    About SportVot
    SportVot – Sports Media Industry Details
    SportVot – Founders and Team
    SportVot Ideation – How it Started?
    SportVot – Products/Services offered
    SportVot – Name Meaning and Logo
    SportVot – Business Model and Revenue Model
    SportVot – Startup Launch
    SportVot – Challenges Faced
    SportVot – Marketing Strategy
    SportVot – Growth and Current Status
    SportVot – Funding and Investors
    SportVot – Competitors
    Tools used by SportVot
    SportVot – Recognition and Achievements
    SportVot – Future Plans
    SportVot – FAQs

    About SportVot

    SportVot is a digital TV for local sports talent and emerging leagues in India. Grassroots or local sports tournaments have a longer recall and emotional value with kids, parents and their friends and family. But unfortunately broadcasting them via traditional media platforms is not an economical fit for both the Sports bodies and media houses, leaving about 94% of the ecosystem uncovered.

    SportVot with its technology and services has made broadcasting economical and easily accessible to  these sports bodies. SportVot provides a platform for sport bodies to stream their games online, local sports talent to show their skills, make them more marketable and helps them get discovered by a network of scouts/coaches as well as connect the fans to their local heroes.

    “There are around 10m athletes and 100k tournaments worth streaming in India, we want to grow from 150 to 1000 tournaments in the next one year (by 2022) and unearth more hidden talent in the country” says Shubhangi Gupta, Co-founder & CMO, SportVot

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    SportVot – Sports Media Industry Details

    In India, there are approximately 10 million aspiring/emerging athletes (U-19), and around 100k+ semi-professional/ professional tournaments that takes place annually. But most athletes do not get access to the right set of tools and platforms to showcase their talent. This results in a lack of transparency in talent discovery which in turn increases the number of dropouts in the Indian Sports Ecosystem.

    The sports media revenue in the Asia Pacific is estimated to grow to up to USD 6.6 billion by the end of 2024. Out of this, 40% is estimated to be through the OTT/digital channels. These estimated numbers are across the super-premium level. Currently, there are more than 10 Billion Impressions on local sports content scattered over YouTube, Facebook, and other  social media platforms. There can be see an increase in demand & engagement for local sports content with limited supply available. In India, sports as an industry is scattered and disorganized, SportVot has been strategically designed to create unique IPs and generate revenue from this fragmented sports economy.

    SportVot – Founders and Team

    SportVot Founder – Siddhant Agarwal (CEO), SportVot Co-founders – Shubhangi Gupta (CMO) and Yash Bhagwatkar (COO)

    SportVot Founders and CEO
    (L-R) Yash Bhagwatkar, Siddhant Agarwal, Shubhangi Gupta – SportVot Founders

    Siddhant Agarwal | Founder & CEO

    Siddhant has 8 years of experience building software and technology products. He has Worked with Oracle and Cashcare in the past. Built Thisgameweek, the first cross geography real money multi currency fantasy gaming platform, operational in India and Africa, partnered with Nazara games (largest mobile gaming platform in India) for publishing the game across geographies. Exited it in late 2018. Currently, at the helm of SportVot since January 2019.

    Yash Bhagwatkar | Co-Founder & COO

    Yash has 3 years of operational experience, with 2 years of corporate operations at Accenture. He has spearheaded the sports operational network of broadcasters, content creators, sports talent, and data collectors in Maharashtra, Kerala, Tamil Nadu and Delhi.

    Shubhangi Gupta | Co- Founder & CMO

    Digital marketing and Branding executive with around 4 years of experience. She has developed around 40+ brands including some marquee brands. She also had 2 other startups in the past. One named EthKnits, a handicraft online boutique, and Nite Owls, a small Digital Marketing agency specializing in startups.

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    SportVot Ideation – How it Started?

    Siddhant and Yash being a passionate sports lover, they used to work on cricket & football analytics together and also had their own YouTube show named The Free Hit Project. A couple of months into their show, they kept interacting with a couple of sports enthusiasts and saw the need of more sports coverage beyond the regular International Football and Cricket leagues. A lot of upcoming talent came to them to make their cricket performance reports to help them get better placements. That was the beginning of the idea of SportVot’s core product and vision of the company. To create a technology to cater to the grassroots sports.

    SportVot – Products/Services offered

    With the rise in penetration of 4g and affordable smartphones, high speed internet is available to everyone at a reasonably low price. SportVot has made streaming sports tournaments a one click process with use of the hardware that you all possess i.e. your smartphone, thus reducing the dependency on the use of external hardware and software. The SportVot ecosystem enables these tournament organizers and clubs to make their tournaments fully digital right from streaming, instant highlights, scoring to fixture management. This, in turn, makes these games and the athletes participating in them more marketable and discoverable to a wider audience.

    SportVot Streaming App

    The SportVot team wanted to keep the name Indian friendly.

    “We were just joking about the fact that how Indians say namak shamak, kal wal, etc. So we came up with SportVot, with the intention that we may not just limit ourselves to sports but other talent as well at some point in time.” Shubhangi added.

    SportVot Logo

    SportVot – Business Model and Revenue Model

    Currently, the primary sources of revenue of SportVot are – direct income from streaming services and advertisements/sponsorships. Pay per view has been tested at very low scale on a pilot basis. They basically get paid to acquire its own consumers.

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    SportVot – Startup Launch and Marketing Strategy

    The first 100 users of SportVot were via streaming DSO games and building a sports community on social media channels. The team made sure to put relevant content to build the community on Whatsapp, Instagram and Facebook. With the help of that, SportVot kept growing and its name became more evident in the sports community.

    Apart from community building, SportVot received incredible partnership opportunities with Barcelona Academy Delhi for live streaming their annual Asia Pacific Cup in January 2020. It also covered some esteemed games like Rajasthan Basketball League, Yuva Sena Kabaddi League, etc.

    The main marketing strategy of SportVot that helped the company a lot was building a sports community for all kinds of sports. It now has a good fan base on its digital platforms, who are loyal and keep approaching the platform for more content.

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    SportVot – Challenges Faced

    Figuring out the camera set up for live streaming at low cost was a challenge. Not every tournament organizer can afford  expensive set up and a lot of the team’s time went in research and development for the right set of tools required to make this process cheap and easy.

    SportVot – Growth and Current Status

    In just 12 months, SportVot has managed to build its presence in local areas of Maharashtra, Rajasthan, Kerala and Delhi by covering 5000+ games across 56 different sports, profiling 20,000+ athletes, and building a strong community of more than a million sports enthusiasts on its digital channels. This passionate sports community of tier 2, tier 3 and rural areas of India helps the team to get more brand sponsorships which in turn assist these unique sports talent, and even tournaments, to get more support and visibility.

    SportVot – Funding and Investors

    SportVot recently raised AUD 25,000 from StartupBootCamp in an accelerator programmer. Prior to this, SportVot received INR 25,00,000 as Friends and Family round.

    SportVot Funding Details is as follows –

    Date Stage Amount Investors Name
    September 2019 Friends & Family INR 21 Lakhs Ashay Pradeep Bandivadekar
    September 2019 Friends & Family INR 4 Lakhs Rakesh Murarka
    June 2021 Accelerator Programme AUD 25,000 (~ INR 14.2 Lakhs) StartupBootCamp

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    SportVot – Competitors

    SportVot has no direct Indian competitors in this domain yet. Some indirect competitors of SportVot are Overtime, Pitchvision, Dfocus.

    Tools used by SportVot

    Airtable, Gsuite, Slack are tools used by SportVot to run the startup.

    SportVot – Recognition and Achievements

    SportVot received recognition from local and political event organizers for streaming events at very low cost.

    SportVot – Future Plans

    SportVot wants to expand to more geographies in India and work on interesting features on the app to promote talent discovery. There are around 10m athletes and 100k tournaments worth streaming in India, SportVot wants to grow from 150 to 1000 tournaments in the next one year and unearth more hidden talent in the country.

    SportVot – FAQs

    What is SportVot?

    SportVot is a digital TV for local sports talent and emerging leagues in India. SportVot provides a platform for sport bodies to stream their games online, local sports talent to show their skills, make them more marketable and helps them get discovered by a network of scouts/coaches as well as connect the fans to their local heroes.

    Who founded SportVot?

    SportVot Founder – Siddhant Agarwal (CEO), SportVot Co-founders – Shubhangi Gupta (CMO) and Yash Bhagwatkar (COO)

    Who are the competitors of SportVot?

    SportVot has no direct Indian competitors in this domain yet. Some indirect competitors of SportVot are Overtime, Pitchvision, Dfocus.

    How does SportVot make money?

    Primary sources of revenue of SportVot are – direct income from streaming services and advertisements/sponsorships. Pay per view has been tested at very low scale on a pilot basis. They basically get paid to acquire its own consumers.