Tag: sports community

  • Is Olympics Economically Viable? | Economics of Hosting the Olympics

    Who doesn’t love to watch their favourite country in the Olympics but have you ever thought about the expenditure incurred to host the Olympics? For instance, the Olympics is the most awaited international leading sports event that every sportsman will look forward to.

    Whereby different countries compete with each other in various competitions such as- Athletics, Baseball, Archery, Gymnastics, shooting, Rackets and many more.

    Usually hosting an international event, especially the Olympics, demands a tremendous amount of money to conduct as, every year, different countries make bids million or billion bigger in order to host the Olympics and take charge of the spending that literally covers around tens of millions. So, Let’s understand the economic impact of the Olympics.

    Why is there a Concern about Investing Money in Hosting Olympic Games?
    The Economic Impact of the Olympic Games
    How are the Olympic Games Financed?
    FAQ

    Why is there a Concern about Investing Money in Hosting Olympic Games?

    Regarding hosting the Olympics, the priority task for the hosting country is to fulfil the demands & requirements of the International Olympic Committee (IOC) such as infrastructure updates, Olympics village, operational cost, transportation, maintenance, accommodation and so on.

    Apart from the benefits of the augment in tourism (travel to watch the games) and infrastructure update in the countries or cities, the hosting country has to defray the expenditure of renovation which are accountable to incur beyond the expected budget of the hosting country.

    As is the case, it is reported that many countries encountered an economic downfall and bankruptcy after hosting the Olympics. Instead of uplifting the economy in terms of unemployment, poverty, and many other opportunities, those countries misspent millions of million in hosting the Olympics which seems irrelevant according to the national spending.

    Since the Olympics 1960, No countries or cities haven’t witnessed profit from hosting, though London and Seoul found profitability as they took advantage of existing structures in updating infrastructure and corporate sponsorship in funding other expenses. While the other hosted countries fall into a massive debt that can take decades to pay off.

    Many hosted countries failed to maintain their finances which made them insouciance about investment in the Olympics again and not ready to face tremendous financial instability after hosting the Olympics.

    Here, one such country is taken into consideration, the Rio de Janeiro, When the state won the bid back in 2009, for hosting the Olympics 2016, didn’t see the preordained financial catastrophe after the Rio de Janeiro Olympics 2016. Although for the very first, the country received a global audience of more than 6.6 million in the Olympics, it failed to meet crucial financial arrangements for the games.

    In order to appeal to the audiences as well the IOC, the country did things beyond imagination, where the act of demolition and displacement of the country’s heritage sites occurred, fomented human rights in the nation.

    The former governor  Francisco Dornelles at the time proclaimed ‘state of calamity in the country, where the state’s government is bankrupt and failed to meet further requirements in the upcoming game of Olympics 2016.

    Another example of financial disaster after hosting the Olympics was Montreal’s 1976 Summer Games where they were liable to pay around $1.5 billion, which took three decades to repay.

    The Economic Impact of the Olympic Games

    Instilling in hosting the Olympic tournaments is beneficial and productive is a counterfeit presumption. The government’s agenda on constructing modern arenas is the perception that it will generate fresh careers and the arenas will succeed to be beneficial in the future but it never takes place.

    For hosting the 2002 World Cup, South Korea subsidized a hefty number in constructing 10 new arenas with a capacity of holding 40,000 to 60,000 people. But the aftermath was disappointing, to date they operated simply five of the stadiums and the typical crowd stature for soccer games is roughly 3,000.

    South Korea 2002 World Cup Stadium
    South Korea 2002 World Cup Stadium

    Likely, Nigeria built a stadium for the 2003 African Games with a capacity of holding 60,000 people, but the arena hadn’t been utilized due to the high keeping and conspiracy rate in the area.

    Likewise, there were several further countries like Chicago and Rio de Janeiro that hosted the tournament in the notion that it would boost tourism and also enhance the infrastructure. Nonetheless, some of the countries didn’t achieve the outcome they foresaw but few managed to succeed.

    Sydney developed over 100,000 new job vacancies, Atlanta Olympic Organizing Committee created 77,000 new jobs, South Korea profited an $8.9 billion.


    McDonalds Marketing Failure | How McDonald’s lost millions during 1984 Olympics
    McDonalds launched a campaign during the 1984 Olympics ‘if us wins you win’ but the campaign was a huge failure and McDonalds lost millions.


    How are the Olympic Games Financed?

    Organizing the Olympic Games costs high budgets and the allowance for the Olympic Games can be halved into two sorts:

    OCOG (Organising Committee For the Olympic Games) Budget:

    The IOC contributes a large amount of money. They subscribe from the dividend they receive from the top Olympic Partner programme and from the capital they obtain from the firm they trade the broadcast ownership for the Olympic Games.

    A hefty sum of capital is mandated to coordinate an Olympic Games and IOC subsidies fill in a considerable portion of it. In the Rio 2016 Olympic Games, the capital required to organize the event was 1.5 billion USD.

    The country that owns the Olympic rights should also provide the ticketing of the event. The money for host broadcast operations is also contributed by the IOC. The federal partnership programme is also the basis of income for the provincial organisers. Around 880 million USD will be invested for the 2022 Olympic Winter Games.

    NON-OCOG (Organising Committee For the Olympic Games) Budget:

    The regional councils hold control of this budget and it has several divisions in it.

    Systems budget: The operative services for general administrations like transport, customs, immigration, safety and medical assistance for athletics succeed under this budget.

    Capital Investment budget: The private or civil administrations undertake the financing of particular ventures. The edifice of tournament outlets succeeds under this allowance.

    Conclusion

    Hosting the Olympics is not a susceptible task and it arrives with a hefty price of ventures. Many countries imply no attention in hosting the occasion reckoning about the obstacles in undertakings and insurance.

    Usually, the nations who have investors and are inclined in boosting the technology of the nation put up with this as a recourse.

    With a substantial portion of capital, the nation hosting the Olympics obtains undisputed recognition. Around 880 million USD will be subsidized for the 2022 Olympic Winter Games.

    FAQ

    What was the cost of Tokyo Olympics?

    The cost of the Tokyo Olympics was $15.4 billion.

    Do Olympians get paid?

    Yes, In the Tokyo Olympics the athletes were rewarded $20,000 for gold, $15,000 for silver and $10,000 for bronze.

    Which was the most expensive Olympic ever held?

    Sochi Winter Olympics was the most expensive Olympics which a total cost was $51 billion.

  • SportsApp raises $140K in seed round; sets eyes on 60% Market Share in 5 years

    Noida based startup SportsApp raised $140K in seed round led by noted names like Shubhrendu Khoche, Anirban Basu, Sanjay Ahuja, Ram Ganesan and Kuldeep Puri, among others.

    This unique startup which primarily addresses the aspiring sportspersons of India uses a proprietary tech platform to solve the asymmetric access to “Community, Sponsorships, and Career.”

    In a statement, SportsApp shared it will be utilizing the funds to further enhance its go-to-market, technology and marketing capabilities. This round of funding should further catalyze the fast growth this startup has witnessed in key KPIs since its launch. Launched in Mar’18, SportsApp has seen growth of 20X in downloads, 56X in MAUs and 80X in DAUs. Interestingly, the startup clocked an impressive 4X scale up in revenues during the pandemic year of 2020-21 FY.

    “Lack of access to the essential resources such as information, sponsorships and professional support for budding athletes early on in their careers is costing India immensely in world sporting events. For an emerging world power like India, we indeed need to become a force to reckon with at the Olympics and other world events. Towards this mission, we need to start with equipping our young sportspersons with better access to resources”, said Shashank Mishra (founder- SportApp), who himself was once a budding cricketer but had to give up on his sporting dreams due to lack of resources. Today he is committed to removing the same barriers for young sportspersons and creating a much-needed disruption in the sports industry.


    Indian Cricket Legends with their Investment in Startups | StartupTalky
    Startups are a hard cookie to bite in. But for these Indian cricket players, itis just another pitch to show their talent. With the kind of dedication,practice, passion, and talent they have achieved the best in both the fieldsnamely sports and business [https://startuptalky.com/tag/business-2/].…


    SportsApp is an aggregator platform combining Community, Content and Commerce together for India’s budding sportspersons. It uses tech to remove the sports industry’s asymmetry and carries the vision to ‘Empower Sports Stars Of Tomorrow’. Through SportsApp, budding sportspersons can access and leverage the entire sporting eco-system including physiotherapists, coaches, sponsors, nutritionists and other resources.

    SportsApp Founder and Team

    Interestingly, the Government of India has recently brought renewed focus on sports as an integral topic for the youth of the nation. The team sought the insights from Shashank on the future of this Digital Community for Sports Industry and what makes it so relevant in the current times –

    Sporting ecosystem has 4 Ps that make it ripe for a tech-centric disruption— Patronage, Providence, Potential, and the Platform. Presently, there is a huge asymmetry of patronage from brands where 90%+ endorsements and sponsorship go to only top 5-6 stars, usually from the cricket. Indian Govt’s recent decision to bring ‘Sports’ into the curriculum from extra-curricular activities besides other initiatives such as ‘Khelo India’ is already helping build a solid and favorable ground.

    The emergence of sports as a sustainable career due to fan-friendly leagues is also playing a decisive part in improving the overall potential of the industry. Above all, there is a lack of relevant content on a dedicated platform making the sportspersons dependent on personal coaching. In short, there is a wide window of opportunity valuing a  whopping $900Mn that remains untapped – SportsApp fits perfectly in this segment to fill the gaps, by becoming the perfect aggregator for India’s sports ecosystem.”

    ‘Content’ is the biggest driver of their business that moves both ‘Community’ and ‘Commerce’ and enable learning. The key USP of the SportsApp lies in its algorithm that rates an individual player and throws up their rating/value. This value is then pitched to brands to sell sponsorship. The market ranking helps athletes realize their potential pretty early at the onset of their career, thus removing the probability of exploitation in the name of endorsements and sponsorship, which is quite rampant, otherwise.

    Shashank further adds:Having tested the algorithm, the business model, the product-market fit, our initial success in getting both users and sponsorships is giving us the confidence to scale further. Some of our user athletes are already playing at India Juniors, or are winners at ‘Khelo India School (KIYG), KIUG, Commonwealth Games, Olympics and Indian National Teams. “

    SportsApp has set its eyes on capturing 60% of the market share in the coming 5 Years.

    SportsApp 

    The Community platform also provides regular updates on sports events of your sports, besides sending alerts on sports jobs available within the industry. Several veterans and existing sports personalities and coaches also form an integral part of SportsApp. You may join the community and follow your fellow/senior athletes, coaches, academies, and federations to stay updated with their latest feeds or directly reach out to them via an inbuilt messaging feature on the App for any support required.


    SportsApp – All In One App for Sports!
    Are you a sports lover? If you are, at least once you might have felt the needto have one platform that could do it all for the player inside of you. Tobridge this gap in the Indian Sports sector, Shashank Mishra founded SportsAppin the year 2018. SportsApp is an aggregated platform built with t…


    To know more about this innovative venture and be part of it, you may visit their portal download the app directly from the Android Playstore or connect with their social media handles on Facebook, Instagram or LinkedIn.