The latest edition of the Indian Premier League (IPL) is here now in 2025, and naturally, we are in the midst of the cricket frenzy with players set in action, the religious fans of the game all thrilled and waiting for their favorite matches, and the franchise owners and other businessmen anticipating great returns out of it. The Twenty20 Cricket League allows the best cricket players around the world and gives them a chance to showcase their talent. The key business plan of the IPL is to invite private companies to buy cricket franchises.
The franchises are sold at huge prices, so the corporates are largely attracted to invest in various other major components of IPL. Regarding the Indian Premier League auctions, teams spend crores of rupees just to get the desired players. With the kind of money involved in the league, it is hard to ignore the financial aspects of the game. In terms of the valuation, the IPL business value was calculated to be $16.4 billion as of 2024 and the stand-alone IPL brand value stands at $3.4 billion as of 2024.
According to BCCI, the 2023 IPL season contributed $11.2 billion to the GDP of the Indian Economy. The viewership of IPL 2024 reached the 620 million viewer mark and was watched by more than 350 billion minutes, which is much higher than the total watch time of IPL 2020. Therefore, IPL is as much about business as it is about cricket, glitz, and showbiz. Here are the right prominent ways to answer how IPL franchise earn money.
The official media sponsor of the IPL for the last decade was Sony India, and then Dream 11. The current title sponsor of IPL is TATA Group. Disney+Hotstar is declared as the official broadcaster of IPL 2022, which has further onboarded new sponsors, Zomato, Pristyn Care, Ather Energy, Parle Agro, Livspace, Niyo, Spotify, L’Oreal, Spinny, ahead of the cricketing extravaganza.
IPL is known for its revenue distribution model. The BCCI gets a substantial amount from broadcasters and online streamers. Based on IPL franchises to earn money, and IPL team ranking, this amount is distributed among all IPL teams after deducting their fees.
Media rights are another way how franchises earn money in IPL. They are the IPL brand’s biggest financial contributors. Star India reportedly broke the bank in 2023 to buy IPL broadcasting rights for a massive INR 23,575 crores. Each match of the IPL reportedly helps BCCI make INR 60.18 crores, while the latest bid in the BCCI media rights auction stands at INR 23,758 crores, which amounts to INR 59.10 crores per match.
The broadcasters can afford such exorbitant prices because of the advertising and viewership revenues. At the end of the league, the higher-ranking team gets the larger share of media revenue. Media rights account for 60 to 70% of the total earnings of the IPL team, through which IPL team members earn money. Besides that, the IPL franchises also make money by broadcasting special shows such as KKR’s Knight Club.
The revenue generated from the sale of tickets for matches forms another major source of income for the owners of IPL teams. Each franchise is entitled to a minimum of 7 home matches, which gives them a fair opportunity to generate money. The ticket revenue share in the IPL team revenue is around 10%. The home team gets a fixed share of the total ticket sales, and all IPL team owners earn money by selling tickets.
The franchises then have complete rights to the income from gate tickets and passes. Like any other major sports event, the IPL teams depend largely on their fans for revenue. It is one of the most watched leagues worldwide, with full houses on most occasions. This is one of the few mediums of income where fans and franchises are directly involved in the financial transaction and through which IPL team earn money.
The revenue received from sales of official IPL merchandise also forms a significant part of income for IPL teams. The IPL merchandise includes official jersey replicas, sports souvenirs, and sports equipment, among other things. Merchandising is a huge opportunity for IPL and the franchisees to monetize their brand, and IPL has started replicating the global sporting events.
This trend is expected to change, with more IPL franchises now moving towards elevated merchandise promotion. The game merchandise market in India is growing at an annual rate of 100 percent. This market is about 30 million dollars. Every franchisee sells its merchandise; this includes T-shirts, caps, bats, wristwatches, and other items. Therefore, merchandising is a significant source for IPL franchise to earn money.
The IPL franchises can make big gains by selling stakes at the right time. For example, Delhi Capitals, formerly the Delhi Daredevils case. Jindal Steel Works brought a 50% stake in the IPL franchise for a hefty price of INR 550 crore from GMR. The group has expressed its desire to increase its share in the franchise from 50 to 100%.
So, within a decade, GMR almost doubled its investment in the franchise. Recently, there were intense rumors that the owners of Rajasthan Royals wanted to go by the same route and sell 50% of their stakes in the franchise. Although such big deals don’t happen deals every day, selling stakes is surely one of the major routes to making money for IPL franchises. This is one of the prominent ways through which the IPL team owner make money.
5. Sponsorship
IPL Sponsorships – How IPL Franchises Make Money
Everything within the stadium has a price tag, from players batting to the bails on the stamps. The sponsors are the real source of income in the Indian Premium League. All the teams of IPL have sponsors for everything: the main sponsor, a jersey sponsor, and even a sleeve sponsor, which hugely contributes to the overall income. The teams tie up with organizations to promote brands in return for an exorbitant amount.
The promotion is done in two forms: through print media and through advertorials. The player’s jerseys are a valuable marketing tool. This is why an IPL outfit has an average of 10 brand logos: 6 on the jerseys, 2 on the pants, and another couple on the cap. Moreover, the franchises also create ad content to promote the brands’ products.
While the brands that cannot make on the jerseys are still promoted through the teams’ social media handles and package design, for example, CSK has tied up with at least 18 brands, with Etihad Airways being the title sponsor.
Prize money is obviously one of the franchise’s main income sources. The tournament’s winning team gets the largest share of the prize money, which goes to the team owners and the players. In 2023, the winners got INR 20 crores, the runner-up got INR 13 crores, the third place in the playoffs was INR 7 crores, while the fourth place in the playoffs got INR 6.5 crores.
7. Brand Value
Most Valuable IPL Teams in 2023
Brand value adds a lot to the team. If you have star players like Virat Kohli and MS Dhoni or even Rohit Sharma in your team, you have a better chance of attracting brands and investors. Winning IPL or even making it to the Playoffs helps IPL franchises to boost their brand values. This, in turn, helps in easily getting brands on board – at prices that the owners demand. Note that MI, CSK, and KKR, all of whom have won IPL more than once, are at the top of the brand value.
So, the clout that teams like CSK and MI enjoy during negotiations with brands may not necessarily be experienced by DC and KXIP. However, it is important to know that Brand Value is not only affected by a team’s past performances. Bollywood stars like Shah Rukh Khan and Preity Zinta also add a lot to that aspect, along with business leaders like Keshav Bansal and Neeta Ambani.
8. Unlisted Shares
It is worth noting that while it is a new phenomenon for Indian sports franchises, numerous European football franchises have been offering their pre-IPO stocks in cricket fans’ lives for a while now. In India, Chennai Super Kings is among the select few sports franchises whose unlisted shares can be traded. These franchises have been able to generate a considerable amount of capital through their pre-IPO stocks, which has proven to be a valuable source of funding for them.
9. Investments in IPL
Saudi Arabia shared plans to invest up to $5 billion in the IPL in 2023. The league is also attracting a lot of interest from American investors who are putting big money into it, making the IPL one of the most profitable sports ventures. According to the Financial Times, US companies like Silver Lake Partners, KKR & Co., and TPG Capital have invested over $3.2 billion in the IPL.
US investors are drawn to the IPL because of its huge popularity and its potential to grow even more. The IPL isn’t just a well-loved sporting event; it also has a big impact on India’s economy.
10. OTT Platforms
Viacom18, the company that owns Jio Cinemas, won the OTT rights for IPL from 2023 to 2027. They bid INR 23,758 crore just for the digital streaming rights! Altogether, the total revenue from IPL media rights for 2023-2027 came to around INR 48,390 crore. This includes INR 23,575 crore for TV rights and INR 23,758 crore for digital rights. This is more than twice the amount earned in the previous period!
11. Franchise Rights
IPL teams earn from franchise rights by getting a share of the central revenue pool, signing local sponsorships, and selling team merchandise like jerseys and caps. Some teams organize international matches, invest in cricket academies, and monetize digital content through ads and brand collaborations. This helps them earn even outside the IPL season.
Indian Premier League(IPL) is a money-making business and festival for cricket fans worldwide. Cricket fans around the world travel across seven countries and seven continents to watch IPL in India. All credit goes to the cricket league as it has created a bigger impact on cricket fans’ lives. It’s a money-making league where the money is generated from all sources. The money is generated from advertisements, sponsors, stadium tickets, merchandise, TV, and media.
FAQs
What is the brand value of IPL 2024?
The IPL business value was calculated to be $16.4 billion as of 2024 and the stand-alone IPL brand value stands at $3.4 billion as of 2024.
How IPL team owners earn money?
IPL team owners earn money primarily through sponsorships, broadcasting rights, ticket sales, merchandise, and team merchandise. They also generate revenue from franchise fees paid by team owners and endorsements.
What is IPL merchandise?
The IPL merchandise includes IPL and team t-shirts, key rings, jerseys, polo t-shirts, mobile covers, chargers, caps, joggers, coasters, wristbands and more.
What is the IPL business model?
The IPL business model revolves around acquiring players and teams, advertising, merchandising, sponsorship, fantasy gaming, and more. The IPL business model’s core is inviting private firms and businesses to own franchises.
Which is the oldest IPL team?
MS Dhoni-led Chennai Super Kings (CSK) had the oldest players in their team, while Rajasthan Royals (RR) had the youngest team playing in the IPL 2021 according to the average age of the players in the squad.
Which is the No.1 successful team in IPL?
MI and CSK are the most successful teams in the league’s history, with 5 IPL titles.
What is IPL team owner income per match?
IPL teams can earn between INR 3–5 crores per match from ticket sales. The home team receives 80% of the ticket sales, while the state cricket board receives the remaining 20%.
How much IPL winning team owners make money?
The IPL offers the highest prize money: INR 20 crore for the winning team and INR 12.5 crore for the runner-up.
How IPL teams earn money?
IPL teams earn money in the following ways:
1. Media Rights 2. Ticket Sales/Gate Revenue 3. Merchandising 4. Selling stake 5. Sponsorship 6. Prize Money 7. Brand Value 8. Unlisted Shares 9. Investments in IPL 10. OTT Platforms 11. Franchise Rights
How do IPL franchises make money?
IPL franchises make money through multiple streams, including broadcast revenue from media rights, sponsorships from brand partnerships, and ticket sales from home matches. They also earn from merchandise sales, prize money based on performance, and player trading. Additionally, income comes from local sponsorships, digital content on platforms like YouTube, and investments in global leagues and regional events. These diverse revenue sources ensure IPL franchises remain profitable.
The location and often poor quality of the cricket stadiums used for the Twenty20 Men’s World Cup 2024, particularly in the United States, have already drawn criticism. The International Cricket Council (ICC) planned the Twenty20 World Cup 2024 in the United States and the West Indies to boost cricket in the United States, but the choice has been heavily questioned due to concerns over the quality of the venues and facilities. Regardless of their fruitless choice of host country, the ICC is still making money off of cricket because it is one of the most watched sports in the world. India is the largest market for cricket in terms of market size, viewership, sponsorships, and advertisements. As a result, last year at the ICC Annual Conference in Durban, South Africa, the governing body proposed a revenue model for the 2024–27 cycle that would see India receive nearly 40% of its event’s share. An estimated $230 million would be distributed to the Indian board from the $600 million yearly pot for the next four years, while the exact amount was not specified by the ICC. This works out to about 38.5% of the ICC prize going to the BCCI.
T20 World Cup Schedule Designed Keeping India at Centre
Being the revenue center of ICC, India enjoys the privilege of being a prime focus. The USA and West Indies are co-hosting the T20 World Cup right now, and games happen at different times of the day. In an interview with a well-known news outlet, West Indies Cricket Board (WICB) CEO Johnny Grave said that the schedule was made with the Indian time zone in mind because “majority of the revenue from ICC event comes from one market.”
In addition, he discussed the many advantages for the West Indies and its associate nations of hosting important ICC events and the assurances offered to Windies players that they will not play international cricket during their busy schedules with the Indian Premier League and the Champions League. Only the top three nations have hosted the major men’s events over the past eight years. Currently, the majority of the world’s best cricketing nations are hosting ICC men’s events. The T20 World Cup is being hosted by the United States and the West Indies, while the Champions Trophy will be hosted by Pakistan. Tri-nation India, Sri Lanka, and Bangladesh will co-host New Zealand and Australia later this year. The men’s Cricket World Cup of 2027 will be co-hosted by South Africa, Zimbabwe, and Namibia. Africa will play home to the 2027 Men’s Cricket World Cup, according to the International Cricket Council (ICC). This means a significantly larger number of members will get a portion of the host board’s revenue compared to the last eight-year cycle. Before, the top three would keep the money they earned from their host broadcasters and use it to further their already substantial economic advantages in their home regions.
Revenue of the International Cricket Council Distributed to National Cricket Boards Worldwide From 2016 to 2023
India vs Pakistan Matches: The Biggest Money Minter for ICC
Although many sports fans claim that the Ashes is the most profitable competition for the ICC, this is completely untrue. When two archrivals like India and Pakistan square off, it’s guaranteed to be a great matchup for spectators and sponsors alike.
As a financial spectacle, these matches showcase the economic powerhouse they have become in the world of cricket, with figures approaching billions of dollars. At the Asia Cup in 2023, both teams played against each other, and the game was shown on TV after buying television rights worth about $100 million. The enormous significance of these matches was highlighted by the fact that a 10-second advertisement during the India vs. Pakistan match cost over INR 25-30 lakhs. As the tournament approached, rumors began circulating that the most expensive ticket to the Twenty20 World Cup 2024 match between Pakistan and India had risen to an astounding $22,000.
ICC reveal historic prize money for the Men’s #T20WorldCup 🤩
A wide range of sponsors, including worldwide sponsors, social media sponsors, and category-specific sponsors, are secured by the International Cricket Council (ICC) for their yearly events.
It is projected that each sponsor will give anywhere between $30 and $40 million to the ICC.
The logos and adverts of the sponsors are displayed prominently in a variety of spots throughout the stadium as well as on the ground.
A large fee is paid to the media for them to telecast ICC matches. The company then generates revenue through ad sales or partnerships with other businesses. Many companies have put a lot of money into getting media rights for the Indian market because most Indians love cricket. Fantastically, this could lead to even bigger revenues for them.
Advertising revenue for Disney Star, the official media rights holder for the ICC Men’s T20 cricket World Cup this season, is projected to be about INR 1,600-1,800 crore, which is similar to what they made for the previous event in Australia two years ago. All signs point to the broadcaster’s advertising roster reflecting the present Indian Premier League. Despite still being in the process of finalizing arrangements and having sold approximately 40% of its advertising spot inventory, Disney Star expects to attract big sponsors such as those seen in the BCCI-backed cricket competition IPL.
Tickets and Merchandising Adding More to the Revenue
Thanks to its worldwide fan base, the ICC World Cup has generated a tonne of money for brands. Beyond the cricket pitch, the tournament has a wide appeal, and fans are searching high and low for mementos that will allow them to cheer on their favorite teams and players. The World Cup has sparked a massive demand for items, which is great news for businesses, cricket fans, and the economy as a whole.
World Cup apparel gives fans a physical way to show their support and enthusiasm since they want to feel like they’re a part of the event. Fans are lining up in droves to get their hands on official team jerseys and hats with emblems so they may proudly represent their team during games.
The fluttering of flags and banners is another trademark of the games. In a vibrant display of support, fans can be seen adorning stadiums, homes, and even cars with these icons of national pride and team love. There is a wide selection of flags sold by stores near stadiums, from huge national flags to smaller ones with team emblems.
FAQs
What are the revenue streams for the ICC T20 World Cup 2024?
The main revenue streams for the ICC T20 World Cup 2024 include sponsorship, Merchandising, ticket sales, and India Vs Pakistan Matches.
Who is the official media rights holder for the ICC Men’s T20 Cricket World Cup 2024?
Disney Star is the official media rights holder for the ICC Men’s T20 cricket World Cup this season.
What is the prize money for the winners of the ICC T20 World Cup?
The winners of the ICC T20 World Cup to get at least $2.45 million (INR 20.36 cr).
Since the beginning of the Indian Premier League in 2008, its value has grown by leaps and bounds over the 15 years. The ecosystem of Men’s IPL has registered a 75% growth since 2020, which stood at USD 10.9 billion in 2022, thus joining India’s Decacorn club.
After the auction for the 16th season of IPL, Jay Shah, Secretary of BCCI, said that IPL is the 2nd most valued sporting league in the world in terms of per-match value, with a brand worth USD 1.3 billion.
For the IPL 2023, below is the detailed list of the brands that are sponsoring IPL 2023—
Since DLF’s conclusion as the title sponsor in 2012, the Indian Premier League has seen a change in title sponsors. Until 2021 VIVO was IPL’s title sponsor, but in 2022, the Tata Group replaced Chinese mobile manufacturer Vivo as the title sponsor of the Indian Premier League (IPL) for the 2022 and 2023 seasons. Tata has had a Title Sponsorship agreement with the Board of Control for Cricket in India (BCCI) for two years, which was worth INR 670 crore.
The India-based fantasy sports website, Dream11, is the leading online fantasy gaming platform. It entered into an agreement with the IPL as its official sponsor in March 2019– for four years.
Saudi Tourism Authority
In February 2023, the Saudi Tourism Authority (STA) and IPL agreed to a partnership to be the official partner, causing the STA to make its first sponsorship deal with the government of a foreign country.
CRED
On a three-year deal, CRED was signed as one of the IPL’s Official Partners in September 2020. CRED is a Bangalore-headquartered credit card payment company, and as per the contract, they offer special discounts and access to premium experiences to IPL viewers and encourage them to clear their debts and improve their credit scores.
Upstox
Upstox— a trading service for commodities and stocks— is one of India’s fastest-growing online brokerage firms that was announced as an Official Partner of the IPL in March 2021, which will continue till the 2023 season.
Herbalife
Premier global nutrition company Herbalife has more than 40 years of expertise in nurturing potential in everyone and is a reputable leader in the nutrition industry. The company has inked a partnership deal with the BCCI for the 2023 IPL season.
RuPay
RuPay, a global financial services and payment system, is the flagship product of the National Payments Corporation of India (NPCI). In March 2022, RuPay was announced as an official partner of the IPL. It was reported that RuPayhad paid approximately ₹140 crore over two years and has entered the last year of its contract with the 2023 IPL season.
Swiggy Instamart
Swiggy Instamart, India’s leading quick commerce grocery service, became the official partner for the 2022 season of the TATA IPL tournament. The online food ordering and delivery platform became the IPL’s sixth official on-ground sponsor.
Official Broadcast Partner— Star Sports
Disney Star retained and renewed their TV rights for the 2023 to 2027 season, which were sold for USD 6.2 billion by the BCCI. The deal made IPL the second most valuable tournament in the world, after the NFL.
Official Digital Streaming Partner—JioCinema
JioCinema is owned by Viacom18 and is the digital media rights holder of the Tata IPL 2023. After Viacom18 outbid Disney Star and won the exclusive five-year digital rights of the league for the 2023–27 cycle by paying a whopping US$2.7 billion, it was announced that the IPL 2023 matches would be streamed for free on the company’s JioCinema and has broken records in viewership and app downloads— the concurrent viewership is touching a peak of 2.4 crore viewers.
Official Umpire Partner (INR 28 crores) — Paytm
The Noida-based, Indian fintech company specializing in digital payments and financial services has been the IPL’s Official Umpire Partner since March 2018.
Orange Cap and Purple Cap Partner—Aramco
The Saudi Arabian oil firm, Aramco, is one of the largest integrated energy and chemical corporations. And recently, the company has announced its return as the Official Orange and Purple Caps Partner for IPL 2023. With a reported deal worth ₹65 crores, it is the Official Orange and Purple Caps Partner for the 2023 IPL season.
Strategic Timeout Partner (INR 30 crores) —CEAT
India’s top tire company and the main business of the RPG GROUP, CEAT, has been the Official Strategic Timeout Partner of the IPL since April 2018.
Assistant Sponsors—
Vodafone, Yes Bank, Freecharge, Maruti Suzuki, CEAT Tyres, Tata Sky, Coca-Cola, Vimal Pan Masala, Amazon, OPPO, Park Avenue, Moov
Chennai Super Kings Sponsors List
Chennai Super Kings Sponsors List
Principal Partners
TVS Eurogrip, India Cements, Gulf, British Empire, SNJ 10000, Reliance Jio, Nippon Paint, Astral Pipes
Digital Partners
Aqilliz
Official Partners
Garuda Aerospace, Vision11, ICICI Bank, Coca-Cola, Sunfeast Supermilk
Merchandise Partners
FanCraze, FanPlay IoT, PlayR
Mumbai Indians Sponsors List
Mumbai Indians Sponsors List
Principal Partners
Slice, DHL Express
Associate Partners
Marriott Bonvoy, Reliance Jio, Astral Pipes, IDFC FIRST Bank
Official Partners
USHA International, Dream11, BKT, Performax, TeamViewer, Bira9, Bisleri, JioCinema, ACKO, DNA Network, Radio City 91.1 FM, Fever 104 FM, and My FM
Official Suv Partner
Mahindra & Mahindra
Merchandise Partners
Celio, Chupps, Cybeart, EUME, FanCode, Plaeto, PlayR, Shop The Arena
Kolkata Knight Riders Sponsors List
Kolkata Knight Riders Sponsors List
Principal Sponsors
BKT, MyFab11
Official Sponsors
Reliance Jio, Joy Personal Care, Lux Cozi, Acko, Royal Green, Money9, SRMB Steel, 1 Finance, and Wrogn
FanCraze, Bira 91, Dream11, BKT, FanCode Shop, Fever 104 FM, JioCinema, FanCraze, EUME, Bisleri, Medulance, Big Ant Studios, Punjabi Fever 107.2 FM, HRX, Karan & Moin, Asian, Amul Organic
Exclusive Ticketing Partner
PayTM
Lucknow SuperGiants Sponsors List
Lucknow SuperGiants Sponsors List
Title sponsor
My11 Circle
Principal Sponsors
Reliance Jio, Too Yumm, Greenply, Hero Vida, Shyam Steel
Associate Sponsors
Prayag, Somany Ceramics
Official Partners
FanCraze, Alcis Sports, Royal Challenge, Kingfisher Premium, Dr. Vaidya’s, Campa Cola, Macmerise, Astral Adhesive
Exclusive Radio Partner
Radio City 91.1 FM
Official Ticketing Partner
Paytm Insider
Other Sponsors
The Souled Store, Spencer’s Retail
Kit Sponsor
T10
Conclusion
Indian Premier League is one of the most popular T20 cricket leagues in the world captivating millions of viewers. This widespread appeal has made famous brands from all over the world want to work with the IPL and be associated with it.
Sports are one of the most entertaining activities not only for those who play but also for those who watch. One of the most popular sports all over the world has to be Football. It is played in over 200 countries and over 250 million players are associated with it. The best thing is we are going to witness another FIFA World Cup in just a few months. FIFA World Cup is an international football competition between the senior men’s national football teams who are members of the Fédération Internationale de Football Association (FIFA).
FIFA World Cup started its journey in 1930 and this year 32 teams will compete with each other for the trophy. For 92 years The World Cup has been entertaining the world and its people. All these years many companies have been a part of this as their sponsors, this year as well, FIFA World Cup is getting many sponsors from all around the world.
This year the competition is scheduled to start on 21st November 2022. In this article, we will talk about the brands that are associated with the World Cup and are sponsoring one of the biggest sports events of 2022. So, without any further ado, let’s look at the list of sponsors of Fifa 2022.
“To have a sponsor is better but to be a sponsor is the best.” -Anonymous
Ed techs are creating a wave in the business industry and Byju’s is India’s largest Ed-tech company. It was founded in the year 2011 by Byju Raveendran and Divya Gokulnath. The app has over 115 million registered users who are learning through this app. Recently, Byju’s has created history by becoming the first Indian official sponsor of The FIFA World Cup 2022. Byju’s paid approximately $30 to $40 million to become the official sponsor of Fifa.
Budweiser
Budweiser Logo
Budweiser is a beer brew brand that provides alcoholic beverages and merchandise. It is one of the most popular and well-known brands of beer in the world. The brand was founded in the year 1876. It is the largest selling beer in the United States of America. Budweiser has been the FIFA World Cup sponsor for more than 25 years and this is nothing different as it is officially sponsoring the FIFA World Cup 2022 as well.
Hisense
Hisense Logo
Hisense is a world-renowned Chinese multinational tech company popular for manufacturing consumer electronics products. The company was founded in the year 1969 by Zhou Houjian, the brand has been serving the world for over five decades and has become a promising company that is home to a number of electronics products. The headquarters is situated in Qingdao, China. Hisense is the official sponsor of the FIFA World Cup.
Vivo
Vivo Logo
Vivo is a well-known Chinese tech company founded in the year 2009 by Duan Yongping and Shen Wei. Vivo is known for providing high-tech smartphones to its customers; it is undoubtedly one of the leading brands of smartphones in the world. Vivo has always been part of some of the greatest sports events in the world. So, it is not something unusual that it has become the official sponsor of The World Cup 2022.
McDonald’s
Mcdonald’s Logo
The World’s leading Fast-food chain known for its burgers and fries was founded in the year 1940 by Richard McDonald and Maurice McDonald. With serving over 119 countries McDonald’s is a prime place to have breakfast and snacks. The company has become a brand that is loved by almost everyone. Such is its popularity that it also has become the official sponsor of FIFA World Cup 2022.
Crypto.com
Crypto.com is a cryptocurrency exchange app. The company was founded in the year 2016 by Bobby Bao, Rafael Melo, Gary Or, and Kris Marszalek and its headquarters is situated in Singapore. It is said to be the fastest-growing cryptocurrency platform and has over 400o employees all over the world. Crypto.com has become one of the official sponsors of the FIFA World Cup 2022.
Fédération Internationale de Football Association commonly known as FIFA and all its Partners are:
Wanda Group
Wanda Group Logo
Wanda Group is a Chinese multinational conglomerate, they are known for being the leading real estate company. Apart from that, it has also known for being one of the top children’s entertainment companies, Film Companies and Sports Companies. It was founded by Wang Jianlin in 1988. In 2016, Wanda Group signed as a Partner of FIFA and this year as well it is the Partner of the association.
Qatar Airways
Qatar Airways Logo
Qatar Airways is a five-star airline in Qatar. The airline was founded in the year 1993 by Akbar Al Baker, it is known for providing the best amenities to its customers, for being clean, for giving fine quality food and services and of course for comfortable seats. Qatar Airways is the Official Partner of FIFA 2022.
Coca-Cola
Coca-Cola Logo
Coca-Cola is the multinational beverage company that rules the industry of Soft drinks. The brand started its journey in the late 19thcentury and since then it has been the top brand of soft drinks. It can be found in over 200 countries and the headquarters is situated in Atlanta, The United States of America. Coca-Cola is one of the longest Partners of FIFA, the collaboration began in 1974, in the FIFA World Cup 2022, it is also the Official Partner of FIFA.
Adidas
Adidas Logo
Adidas is a German multinational and the second-largest sportswear manufacturer company in the world. It was founded in the year 1924 by Rudolph Dassler and Adolf Dassler. The brand is most famous for its footwear collections. Since 1970 Adidas has been associated with FIFA as its official partner, it’s been over 50 years the brand is continuing its journey with FIFA. It is the official partner of FIFA in the World Cup.
Visa
Visa Logo
Visa is an American multinational financial services organisation that was founded in the year 1958; it was launched by the Bank of America. It is the most popular and the largest card payment organisation in the entire world. Visa is the partner of FIFA since 2007 and this year as well it is the Official Partner of FIFA World Cup 2022.
Hyundai
Hyundai Logo
Hyundai is a world-known multinational company that is into automotive manufacturing. It was founded in the year 1967 by Chung Ju-Yung. The headquarters is based in Seoul, South Korea. Hyundai started its journey with FIFA in 1999 and since then it has been accustomed to the association for years. This year as well, Hyundai is the Official Partner of FIFA.
With the biggest sporting event of Football right around the corner, it will be exciting to watch who will be the next sponsors of the World Cup 2022. It is definitely one of the most awaited sporting events in the world so brands will fight their way to be associated with it.
FAQs
Who are the sponsors of World Cup 2022?
Byju’s, Budweiser, Hyundai, Visa, Qatar Airways, Adidas, Wanda Group, McDonald’s, Vivo, and Hisense are the sponsors of FIFA World Cup 2022.
How many teams are there in World Cup 2022?
There are 32 teams in the FIFA World Cup 2022.
When will FIFA World Cup start?
FIFA World Cup will start on 21st November 2022.
Who is holding the World Cup in 2022?
Qatar is hosting the FIFA World Cup 2022 and the country will make its first appearance in FIFA World Cup 2022.
In a diverse country like India, where over 1.38 billion people are living, sports have always been an important factor in the country. From Football to Volleyball, there is hardly any sport that is not played in the country. Among all those, the most popular sport is Cricket in the country.
Here, Cricket is literally a religion and almost everyone follows that religion earnestly. Several cricket events are hosted in the country but the most popular one is The Indian Premier League (IPL).
If Cricket is a religion in India, then IPL has to be one of the biggest festivals in the country. Almost everyone is a fan of IPL, the less 2 months event is a big source of entertainment for the cricket-loving audience in the country.
IPL is the biggest T20 event all across the world, started in 2008; it has been serving as a source of entertainment for over 14 years. Such is the popularity of IPL that several billion-dollar companies want the sponsorship right of the event. In this article, we will talk about all the IPL sponsors of 2022. So, let’s get started.
Sponsorship is about putting your name and reputation on the line for someone else. It could be as simple as recommending someone for a new role, yet it’s one of the most powerful cultural tools any organization has. -Lynne Doughtie
Tata is an Indian multinational conglomerate; it is considered one of the oldest and largest industrial groups in the country. It was founded in the year 1868 by Jamshedji Tata. There is hardly anyone who is not aware of Tata as it is everywhere, from automobiles to consumer’s products, you name it and they have it.
Tata bagged the title sponsorship rights of IPL this year. The company replaces the Chinese smartphone brand Vivo and has grabbed the spot for two seasons as of now, 2022 and 2023 as their title sponsor. For this season, TATA will pay over INR 300 Crores for the sponsorship rights.
Official Partners of IPL
RuPay
RuPay is the first Indian multinational financial service and payment service system. It was started by the National Payments Corporation of India in 2012. As announced by BCCI, RuPay is an official sponsor of the Indian Premier League of 2022, although the sponsorship is going to be for multiple years. RuPay is going to pay INR 140 Crores for the sponsorship and is one of IPL’s official partners.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. The company was founded in 2008 by Harsh Jain and Bhavit Sheth. Dream11 has become an official partner and has grabbed the sponsorship rights of IPL 2022. It is the first Indian gaming company that has become a Unicorn.
Unacademy
Unacademy is one of India’s largest Ed-Tech companies whose headquarters is situated in Bangalore, India. It is an online platform where one gets to learn from educational videos and lectures. The Ed-tech firm became an official partner of IPL in 2020; this year as well it is sponsoring IPL 2022. As it was a three-year deal, as per reports Unacademy will pay INR 120 to 130 Crores for the sponsorship rights.
Tata Safari
Tata Safari is the SUV that is produced by the subsidiary of TATA Group, automobile manufacturer Tata Motors. TATA Safari becomes an official partner of IPL in 2021, this year is not any different, they are sponsoring IPL.
Cred
CRED is an Indian Fintech company, whose headquarters is situated in Bangalore, India. It was founded in the year 2018 by Kunal Shah. The company is popular for offering rewards to their customers, who uses CRED as a platform to pay their credit card bills. CRED enter into a three-season partnership with IPL in 2020, so this year as well they are sponsoring IPL and is an official partner of the event. As per reports, BCCI roped CRED at INR 120 Crore deal.
Upstox
Upstox is an Indian fintech company that provides interesting investment options to its customers. It was founded in the year 2010 by Raghu Kumar, Ravi Kumar, and Shrinivas Viswanath and the headquarters is situated in Mumbai, India. Upstox joins the list of sponsors of IPL in 2021 and this year as well it is an official partner of the event. The deal is for two seasons and the cost is INR 45 Crore per season.
On-ground sponsor of IPL
Swiggy
One of India’s most popular food delivery apps, Swiggy was founded in the year 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini. It has partnered with a wide range of restaurants all over the country and serves its customers with various range of cuisines.
Swiggy is now going to be a part of one of the biggest events in the country, as BCCI has signed the online food delivery platform as one of IPL 2022 sponsors. As per sources, it is a deal for 1 year and Swiggy is paying INR 35 Crores for the sponsorship and has become the on-ground sponsor of IPL.
Official Broadcaster of IPL
Star Sports
Star Sports is an Indian television sports channel that is under Star India, a subsidiary of Walt Disney Company. The channel first launched in the year 1991 and Star Sports is an official partner and is on the list of sponsors of IPL 2022 and is the official broadcaster of the event.
Official Digital Streaming Partner of IPL
Disney+Hotstar
Disney+Hotstar is an online streaming platform and is a subsidiary of Walt Disney. The OTT platform was launched in 2015. The streaming platform is an official sponsoring partner of IPL 2022. It is the Official Digital Streaming Partner of IPL.
Official Umpire Partner of IPL
Paytm
Paytm is an Indian multinational fintech company that provides digital payments system services and other financial services. The company was founded in the year 2010 by Vijay Shekhar Sharma and the headquarters is situated in Noida, India. Paytm became the official umpire partner in 2019 of IPL. It was a 5-year deal and so in 2022, it is still on the list of sponsors of IPL as well. It has signed a deal for INR 326.80 Crore.
Official Strategic Timeout Partner of IPL
Ceat
CEAT is an Indian multinational tyre manufacturing company, it was founded in the year 1958. CEAT is an official sponsor of IPL 2022 and is the Official Strategic Timeout Partner.
Chennai Super Kings Sponsors List
The four-time Champion is one of the most valuable teams of the T20 Cricket League with a brand value of ₹2,500 Crores, there are many brands that have grabbed the chance of sponsoring them.
Principal Partners of CSK
Principal Partners of IPL
TVS Eurogrip
TVS Eurogrip is the tyres for bikes that are developed by the company TVS Shrichakra which is an Indian Motorcycle tyre manufacturing company. TVS Motors was founded in the year 1982. The brand TVS Eurogrip was launched in 2019 by TVS Shrichakra. It is the Principal Partner of Chennai Super Kings in IPL 2022.
India Cements
This company founded in the year 1946 is one of India’s prominent cement manufacturing companies. It has included its name as the Principal Partners of CSK in IPL 2022
Gulf Oil
One of the major global oil companies is Gulf Oil. It was founded in the year 1901. Gulf Oil is one of the Principal Partners of CSK for the IPL 2022.
British Empire
The brand of SNJ Distilleries signed the sponsorship deal with CSK and has become one of the Principal Partners of the team.
SNJ 10000
SNJ 10000 is an alcohol beverage company and it is one of the Principal Partners of the team CSK.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Partner of CSK.
Nippon Paint
Nippon Paint is a Japanese that produces high-quality paints and the company is serving the people of India since 2006. The paint company is one of the Principal partners of CSK.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Principal Partners of CSK.
Equitas
Equitas works as a microfinance lender, it is a finance bank founded in the year 2016 and its headquarters is situated in Chennai, India. It is a Principal partner of CSK.
Official Partner of CSK
Official Partner of CSK
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Partner of CSK.
Digital Partners of CSK
Digital Partner of CSK
Amazon Pay
Amazon Pay is an Online Payments service of Amazon launched in 2007. It is the digital partner of CSK for the IPL 2022.
Aqilliz
Aqilliz helps marketers to create campaigns properly which helps them in connecting with the consumers, it is a blockchain solutions provider. Aqilliz is the digital partner of CSK.
Pouring Partner of CSK
Pouring Partner of CSK
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the official Pouring partner of CSK.
Radio Partners of CSK
Radio Partner of CSK
Fever FM
Fever FM is one of the most popular radio stations in India. It is one of the Radio partners of CSK.
Hello FM
Hello FM is a private radio station that operates in Tamil Nadu, it is the Radio Partner of CSK for IPL 2022.
Merchandise Partner of CSK
Merchandise Partners of Chennai Super Kings
ICICI Bank
ICICI is a multinational bank that provides financial services, it is one of the Merchandise Partner of CSK,
Fan Craze
Fan Craze is a platform where one can get NFTS related to Cricket, they are in a partnership with International Cricket Council, they are the Merchandise Partner of CSK.
Christy Textiles
Christy Textiles is a textile company established in 2004, it is mainly popular for manufacturing soft cotton towels, they are the Merchandise Partner of CSK for 2022.
Fan Play
It is a gaming platform where one can get real money while playing games. It is one of the Merchandise Partners of CSK.
Fully Filmy
Fully Filmy is founded in the year 2015, it is a lifestyle brand that makes cool and trendy merchandise and T-Shirts for its customers. It is one of the Merchandise Partners of CSK in IPL 2022.
Atlas Ware
Atlas Ware is an Indian company that focuses on making flasks and water bottles. It has added its name to the Merchandise Partner’s list of CSK.
Levista Instant Coffee
Levista is an Indian brand that produces instant coffee and is sold in the areas of Tamil Nadu. It is also the Merchandise Partner of CSK.
NAC Jewellers
NAC Jewellers is a jewellery store famous for carving South Indian style accessories. It is the Merchandise Partner of CSK.
Nasher Miles
Nasher Miles is a brand that develops trolley bags, it is the Merchandise Partner of CSK for IPL 2022.
The Souled Store
It is an online retail shop that sells various fashion items such as apparel and accessories. It is the Merchandise Partner of CSK.
Mumbai Indians Sponsors List
Considered as the most successful team of IPL with 5 trophies Mumbai Indians with their brand value of ₹2,700 Crores. The team owner of Mumbai Indians is one of India’s biggest companies, Reliance Industries. The sponsors of Mumbai Indians are:
Official Partners of Mumbai Indians
Mumbai Indians Official Partners
MX TakaTak
MX Taka Tak is a short video making platform, where creators can create fun and trendy videos. It is one of the Official Partners of MI.
PhonePe
PhonePe is an Indian Fintech company that provides digital payments services. PhonePe is also an Official Partner of MI in IPL 2022.
USHA
USHA is an Indian company famous for manufacturing consumer durables, it is one of the Official Partners of MI.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Partners of MI.
Cadbury Dairy Milk
Cadbury Dairy Milk is a brand of milk chocolate made by the company Cadbury. It is the Official Partner of MI.
Colgate
Colgate is one of the most popular toothpaste brands used in India. It is one of the Official Partners of MI in IPL 2022.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Official Partner of MI in IPL 2022.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Partner of MI.
Balkrishna Industries Limited
BKT is an Indian tyre manufacturing company founded in the year 1987, it is one of the Official Partners of MI.
Men of Platinum
It is one of the premium brands of wristwear and bracelets for men. It is also one of the Official Partners of MI
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the OfficialPartner of MI.
boAt
boAt is an Indian consumer electronics brand famous for its earwear. It has included its name in the list of Official Partners of MI.
Performax
Performax is an Indian brand known for sportswear, it is the Official Partner of MI.
DNA Networks
DNA Networks is an event management company and it is also the Official Partner of MI.
Radio City 91.1 FM
Radio City 91.1 is India’s first private FM. It has become one of the Official Partners of MI.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become an Official Partner of MI in the IPL 2022.
Principal Partners of Mumbai Indians
Principal Partners of Mumbai Indians
Slice
Slice is an Indian fintech company based in Bangalore. It is a credit card challenger company and it is the Principal Partner of MI.
DHL
DHL is a logistics company based in Germany. It provides courier, package delivery and express mail service. It is a Principal Partner of Mumbai Indians
Associate Partners of Mumbai Indians
Associate Partners of Mumbai Indians
Marriott Bonvoy
Marriott Bonvoy is a program where when you stay in Marriott hotels, it earns you rewards and points. It is one of the Associate Partners of MI.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Associate Partners of MI.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users, Reliance Jio is the Associate Partner of MI.
Royal Challengers Bangalore Sponsors List
RCB with a brand value of ₹536 Crores is another popular franchise team of IPL. Some of the sponsors of this team are:
Title Sponsor of Royal Challengers Bangalore
Royal Challengers Bangalore Title Sponsor
Muthoot Fincorp
Muthoot Fincorp is a company that provides loans in exchange for gold to those customers who are in urgent need of funds. It is the Title sponsor of RCB.
Principal Partners of Royal Challengers Bangalore
Principal Partners of Royal Challengers Bangalore
DP World
DP World is a Dubai-based multinational logistic company, it has become the Principal Partner of RCB.
Exide
Exide is the country’s biggest battery selling company, it has collaborated with RCB and became one of its Principal Partners.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Partner of RCB.
Associate Partners of Royal Challengers Bangalore
Associate Partners of Royal Challengers Bangalore
PUMA
Puma is the multinational German sportswear brand, it has become of the Associate Partners of RCB.
MPL
MPL is the biggest e-sports and gaming platform in India. MPL has listed itself as the Associate Partner of RCB.
PhonePe
PhonePe is an Indian Fintech company that provides digital payments services. PhonePe is also an Associate Partner of RCB in IPL 2022.
boAt
boAt is an Indian consumer electronics brand famous for its ear wears. It has included its name in the list of Associate Partners of RCB.
MAX Life Insurance
MAX Life Insurance company is a life insurance company in India. It is also an Associate Partner of RCB in IPL 2022.
Nippon Paints
Nippon Paint is a Japanese that produces high-quality paints and the company is serving the people of India since 2006. The paint company is one of the Associate Partners of RCB.
Official Partners of Royal Challengers Bangalore
Official Partners of Royal Challengers Bangalore
Myntra
Myntra is one of the most popular e-commerce websites providing some cool and trendy fashion items. It is one of RCB’s of Official Partner.
Socios.com
Socios.com is one of a kind app that helps you get connected to your favourite team. It is one of the Official Partners of RCB.
JAIN Deemed-to-be University
It is one of Bangalore’s private universities and is the Official Partner of RCB for IPL 2022.
Nestle MILO
It is chocolate flavoured beverage drink that is produced by Nestle. It is the Official Partner of RCB.
Balkrishna Industries Limited
BKT is an Indian tyre manufacturing company founded in the year 1987, it is one of the Official Partners of RCB.
Herbalife Nutrition
Herbalife Nutrition is a global organisation that focuses on selling dietary supplements. It is the Official Partner of RCB.
Kotak
Kotak is one of India’s major financial service providing companies. It is also the Official Partner of RCB in IPL 2022.
Sosyo
Sosyo is an Indian soft-drink manufacturing company in India. It has added its name to the list of Official Partners of RCB.
MX TakaTak
MX Taka Tak is a short video making platform, where creators can create fun and trendy videos. It is one of the Official Partners of RCB.
DNA Networks
DNA Networks is an event management company and it is also the Official Partner of RCB.
iB cricket
It is a virtual reality cricket sport. It is also the Official Partner of RCB.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become an Official Partner of RCB in the IPL 2022.
SunRisers Hyderabad Sponsors List
Sunrisers Hyderabad also known as SRH won the IPL 2016 and its brand value is ₹442 crore, it is also quite a big franchise and the sponsors of this team are:
Title Sponsors of SunRisers Hyderabad
Title Sponsor of SunRisers Hyderabad
Cars 24
Cars 24 is an online platform where one can sell their cars and also buy preowned vehicles. It is the Title Sponsor of SRH.
Principal Sponsors of Sunrisers Hyderabad
Principal Sponsors of SunRisers Hyderabad
Kent Mineral RO
Kent Mineral RO is a water purifier which is a product of KENT a company of home appliances specialised in Water purifiers. It is one of the Principal Sponsors of SRH.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of SRH.
TCL
TCL is a consumer electronics company. It is one of the Official Sponsors of SRH in IPL 2022.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Sponsor of SRH.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Sponsors of SRH.
Partners of Sunrisers Hyderabad
SunRisers Hyderabad Partners
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Associate Partner of SunRisers Hyderabad.
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It has already included ints name in the list of Partners of SunRisers Hyderabad.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Partner of SunRisers Hyderabad in IPL 2022.
Munch
Munch is a chocolate bar sold in India made by Nestlé. Nestlé is an official crunch partner of SunRisers Hyderabad.
Red FM 93.5
Red FM is one of the most popular radio stations in India. It is the official Radio partner of SunRisers Hyderabad.
McDowell’s
McDowell’s is a whisky brand manufactured by United Spirits Limited (USL). McDowell is the celebration partner of SunRisers Hyderabad.
Electrorush
Electrorush is a brand that sells read to drink energy drinks. It has partnered with SunRisers Hyderabad and is an ORS partner of SRH.
Delhi Capitals Sponsors List
One of the strongest teams of IPL, Delhi Capitals or DC is also considered as the dark horse. With a brand value of ₹370 crores some of the sponsors of the brand are:
Principal Sponsors of Delhi Capitals
Principal Sponsors of Delhi Capitals
APL Apollo Steel Pipes
APL Apollo Steel Pipes is the steel manufacturing company that is the largest producer of steel tubes. It is the Principal Sponsor of DC
Octa FX
Octa FX is a trading platform where one can trade forex, cryptocurrencies. It is one of the Principal Sponsors of DC.
BOLT
BOLT deals with EV infrastructure, it is the Principal Sponsor of DC in IPL 2022.
Associate Sponsors of Delhi Capitals
Associate Sponsors of Delhi Capitals
Acko
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of DC.
Royal Stag
Royal Stag is the brand of Indian Whiskey, it is the Associate Sponsors of DC.
Rapi Pay
RapiPay is a payment service through which online money transfer, mobile recharge, online booking can happen. It is one of the Associate Sponsors of DC.
Evolut
Evolut is a wellness centre where it focuses on yoga, exercise and healthy eating to keep one healthy. It is one of the Associate Sponsors of DC.
Cup Noodles
Cup Noodles is a brand of instant noodles. It has become an Associate Sponsor of DC.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Associate Sponsor of DC.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Associate Sponsor of DC.
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Associate Partner of DC.
Partners of Delhi Capitals
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Partner of DC in the IPL 2022.
boAt
boAt is an Indian consumer electronics brand famous for its earwears. It has included its name in the list of Partners of DC.
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It has already included ints name in the list of Partners of DC.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become a Partner of DC in the IPL 2022.
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the official Pouring partner of CSK.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Partner of DC in IPL 2022.
My Fitness
MyFitness is a Peanut Butter Brand that sells different flavoured peanut butter. It is a partner of CSK.
Optimum Nutrition
Optimum Nutrition is one of the popular brands that sell protein powders. It is a partner of CSK.
Bira
Bira is an Indian beer brand founded in 2015. It is also a partner of CSK in IPL 2022.
Kolkata Knight Riders Sponsors List
One of the most popular franchises of IPL KKR has won the trophy two times. With a brand value of ₹543 Crores, the sponsors of the team are:
Principal Sponsors of Kolkata Knight Riders
Principal Sponsors of KKR
Winzo sports
Winzo sports is a fantasy gaming app where you can win real cash. It is the Principal Sponsor of KKR.
Unacademy
UnAcademy is one of India’s largest Ed-Tech companies, it is an online platform where one gets to learn from educational videos and lectures. It has become one of the Principal Sponsors of KKR.
Official Sponsors of Kolkata Knight Riders
Official Sponsors of Kolkata Knight Riders
Lux Cozi
Lux Cozi is an Indian Men’s Innerwear brand. It is one of the Official Sponsors of KKR.
TV9 Bharatvarsh
It is an Indian Hindi language news channel that was launched in 2019. It is the Official Sponsor of KKR.
Joy
Joy is an Indian cosmetic brand especially known for its skin-care products. It is one of the Official Sponsors of KKR.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Official Sponsor of KKR.
One Finance
One Finance is a financial institution, that provides banking services through community banking. It is one of the Official Sponsors of KKR.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Sponsors of KKR.
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Official Sponsor of DC.
Official Partners of Kolata Knight Riders
Official Partners of KKR
McDowell’s No.1 soda
It is an Indian alcoholic beverage brand and also supplies water and soda. It is the Official Partner of KKR.
Nestle Munch
Nestle Munch is a brand of a chocolate bar, the product is made under Nestle. It is the Official Partner of KKR.
LG
LG is a South Korean multinational consumer electronics brand. It is ONE OF the Official Partners of KKR.
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Official Partner of KKR in the IPL 2022.
Thumbs UP
It is one of the most popular brands of cola in India. It is one of the Official Partners of KKR in the IPL 2022.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the OfficialPartner of KKR in IPL 2022.
Mio Amore
Mio Amore is one of the largest bakery shops in India. It offers various cakes and snacks to its, customers. It has become an Official Partner of KKR in Ipl 2022.
Rollick
Rollick is a Kolkata based icecream brand. It is the Official Partner of KKR for the IPL 2022.
Punjab Kings also known as PBKS has a brand value of ₹318 crores. Some of the franchise’s sponsors are:
Title Sponsor of Punjab Kings
Title Sponsor of Punjab Kings
EBIX Cash
EBIX Cash is one of the major platforms where the travel-related financial transaction is possible. It is the Title Sponsor of PBKS.
Principal Sponsors of Punjab Kings
Principal Sponsors of Punjab Kings
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Principal Partner of PBKS in the IPL 2022.
Lotus Herbals
Lotus Herbals is one of the prominent brands of cosmetics in India, known for its skincare products. It is the Principal Sponsor of PBKS.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of PBKS.
Oasis All Seasons
Oasis All Seasons is a premium Whiskey brand. It is a Principal Sponsor of PBKS.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Principal Sponsor of PBKS.
boAt
boAt is an Indian consumer electronics brand famous for its ear wears. It has included its name in the list of Principal Sponsors of PBKS.
Official Partners of Punjab Kings
Official Partner of Punjab Kings
Bodycare
Bodycare is an Indian apparel brand known for innerwear and underwear. It is the Official Partner of PBKS.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the OfficialPartner of PBKS in IPL 2022.
Official Kit and Merchandise Partner of Punjab Kings
Official Kit and Merchandise Partner of Kings Punjab
T10 Sports
T10 Sports is a sportswear brand. It is the Official Kit and Merchandise Partner of PBKS in IPL 2022.
Fan Merchandise PArtner of Kings Punjab
Fan Merchandise Partner of Kings Punjab
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It is the MerchandisePartners of PBKS in IPL 2022.
Rajasthan Royals Sponsors List
Rajasthan Royals (RR) brand value stand at ₹249 crores now. The sponsors of the team are:
Title Sponsor of Rajasthan Royals
Title Sponsor of Rajasthan Royals
Happilo
Happiolo is a popular Indian dry fruits brand. It is the Title Sponsor of RR.
Principal Sponsor of Rajasthan Royals
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Principal Sponsor of RR in the IPL 2022.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of RR.
Dollar
Dollar is the brand of innerwear for men and women in India. It is the Principal Sponsor of RR.
Associate Sponsors of Rajasthan Royals
Studds
Studds is a brand of helmets and motorcycle accessories. It is the Associate Sponsors of RR.
One Moto
One Moto is a brand of electric scooters and bikes. It is the Associate Sponsor of RR.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official partner of RR.
Barbados
It is an online fashion brand. It is one of the Official Partners of RR in IPL 2022.
Gujarat Titans Sponsors List
Gujarat Titans are one of the new franchises that have been included in IPL 2022. The sponsors for this team are:
Principal Partner of Gujrat Titans
Principal Partner of Gujarat Titans
Ather Energy
Ather Energy is an Indian electric vehicle company founded in the year 2013. It is the Principal Partner of Gujarat Titans.
Associate Partners of Gujarat Titans
Associate Partners of Gujarat Titans
Capri Global
Capri Global is a global company that provides financial services. It is one of the Associate Partners of Gujarat Titans.
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Associate partner of Gujarat Titans in the IPL 2022.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Associate Partner of Gujarat Titans.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Associate Partners of Gujarat Titans.
Simpolo Ceramics
Simpolo Ceramics is an Indian sanitaryware and Tiles manufacturer. It is the Associate Partner of Gujarat Titans
Acko
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of Gujarat Titans.
Toothsi
Toothsi is a brand known for oral hygiene and braces treatment. It is an Associate Sponsor of Gujarat Titans.
Meesho
Meesho is an online shop known for selling affordable apparel, cosmetics and other items. It is the Associate Sponsor of Gujarat Titans.
Official Partners of Gujarat Titans
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official partner of Gujarat Titans.
boAt
boAt is an Indian consumer electronics brand famous for its earwears. It has included its name in the list ofOfficial Partners of Gujarat Titans.
Kotak Cards
Kotak Cards is one of India’s major financial service providing companies that give credit and debit cards. It is also the Official Partner of Gujarat Titans in IPL 2022.
Amul
Amul is an Indian dairy company that provides every kind of dairy product. It is the Official Partner of Gujarat Titans.
Radio Mirchi
Radio Mirchi is one of the most popular FM stations in India. It is one of the Official Partners of Gujarat Titans.
Lucknow Super Giants is the other new franchise that was included in the IPL 2022, the sponsors of this team are:
Title Sponsor of Lucknow Super Giants
Lucknow Super Giants Title Sponsor
My11Circle
My11Circle is a fantasy gaming platform founded in the year 2019. It is the Title Sponsor of Lucknow Super Giants.
Associate Sponsors of Lucknow Super Giants
Lucknow Super Giants Associate Sponsors
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of Lucknow Super Giants.
Aorus
Aorus is a brand famous for providing high-quality motherboards. It is the Associate Partner of Lucknow Super Giants.
Gigabyte
Gigabyte is a leading global tech company that provides computer hardware. It is the Associate Partner of Lucknow Super Giants.
Conclusion
This completes the IPL sponsor’s list for 2022. It wouldn’t be wrong to say that IPL itself has become a brand right now. This T20 league is one of the most popular cricket leagues in the world and it has reached the mark of 380 million viewership count. So, it is natural that the world-known brands want to collaborate with IPL.
FAQs
What is IPL?
IPL is the men’s T20 cricket league. It stands for the Indian Premier League.
Everyone knows Coca-Cola, it is one of the most popular and beloved brands in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3,500 nonalcoholic beverages with more than 500 brands andselling 17 billion servings per day in more than 200 countries.
The global behemoth is known for its marketing strategy of creating and maintaining its identity of bringing people happiness and unity. Coca-Cola owns four out of the five biggest soft drinks which are Coca Cola, Diet Coke, Sprite and Fanta.
Coca-Cola was invented in the late 19thcentury and has continued to be in the top position in the beverage industry. In its long history, the company has been able to come up with unique and innovative marketing campaigns that have been extremely successful.
Coca Cola generates 60% of its revenue and about 80% of its operations profit from outside America, which goes to show that coca-cola has strong brand recognition across the globe.
The mission of the company is to refresh, inspire optimism and bring about happy moments in consumers lives, while the framework of the company is to address various elements of its business which are customers, partners, productivity, brands portfolio and communities. According to Business Insider, approximately 94% of the world population is aware of the red and white logo of coca-cola, pointing out the fact it has been successful in implementing its mission. The competitors of Coca-Cola is Pepsi Co and Dr Pepper Snapple. Let’s decode the marketing strategy of Coca-Cola.
Coca-Cola has evolved a lot from when it first started, the company went from selling one product to more than 3,500 beverages, having affiliations with 500 brands selling 17 billion servings in a single day to more than 200 countries.
Coca-Cola is the leading company in the beverage industry and first started out by being a soda fountain drink in Atlanta, Georgia in 1986, where it was first sold in a pharmacy. The soft drink was first discovered by Dr John Pemberton at Jacob’s pharmacy in 1986, that year he only had managed to sell 9 drinks in total.
When the product was first produced by Dr Pemberton in the form of a syrup and sold for 5 cents a glass as a soda fountain drink. The carbonated drink was then changed from syrup to a drink that was said to be refreshing and delicious. Dr Pemberton then went on to partner with bookkeeper Frank M Robinson who suggested the name be changed to Coca-Cola. The company was incorporated in 1892 and its drink was first sold in bottles in 1894 and then first established internationally in 1904 in countries like Canada, Cuba and Panama.
Dr Pemberton never realized the true potential of the soft drink he had created. Over the years he gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. Mr Candler who was a businessman from Atlanta went on to buy additional rights and acquire complete control.
Target Audience of Coca-Cola
The company brands range from sparkling soft drinks to juice and beverages while its customers comprise the general population which is divided according to their tastes and preferences.
When it comes to flagship brands like Diet Coke the target audience falls in the age range of under 30 years as they are identified as the youth. On another side, the regular Coca-Cola is said to have a more mature target audience of 30 years and above.
Also since the company has been around for more than 125 years it provides a nostalgic feel to the older generation 31 years and up. The vast range of different beverages have a minimum target audience of 12 years and older as the company is reducing the amount of advertising that targets children younger than 12. The company also does geographical segmentation depending on regional tastes and preferences.
Coca-Cola is one of the most valuable brands in the world because it has one of the most successful marketing strategies. Coca-Cola is often associated with happiness, in fact, the words Coca-Cola in mandarin means “Delicious Happiness”. This is exactly what the brand stands for bringing together people and creating happy moments in their lives. The company’s products are now available in every country including North Korea and Cuba. A uniquely designed marketing strategy of Coca-Cola has been the reason behind the company’s reach internationally.
In India, Coca-Cola first took over Parle Foods and acquired local brands like Thumps Up, Limca, Mazaa, etc. The combination of Indian and Western brands enabled Coca Cola to extend its global branding.
In India, where people are price sensitive and prefer beverages like nimbu paani and tea over soft drinks, Coca-Cola managed to get a huge audience by following an intensive brand-building program.
Coca-Cola has grown exponentially at the rate of 40% from 2002 by following the Affordability strategy and continues to grow in double digits since then. The consumer base has also grown from 162 million in 2006 to a whopping 233 million in 2004.
The factors of Coca-Cola’s marketing strategy are:
The Shape of the Bottle
One of the reasons Coca-Cola has been successful is its consistency and the fact that everyone no matter of age or country can recognize the product. In 1915, when the brand was losing market share to hundreds of competitors, a national contest for a new bottle design was launched. This helped the customers to identify the original bottle and also made the product look premium.
The History of Coca-Cola Bottles
The iconic font and logo of Coca-Cola
The iconic font and logo of Coca-Cola have remained consistent from after it was made, making it unforgettable for its customers. The logo was first made in 1923 when the company decided to use the font of the Spenserian script which at that time was only used by accountants. This made the company logo stand out from the others.
Coca-Cola Logo
Price Strategy
From the year 1886 to 1959, Coca-Cola had a fixed price of only five cents. But further on in the years, the prices of the product kept changing in order to match up to its competitors.
Slogan
Even after 125 years and more the company has remained consistent in communicating one strong and compelling message in its slogans like “enjoy”, “You can’t beat this feeling” and “happiness”. Showing that Coca-Cola has always had simple and understandable slogans which can be relatable and translated in all the countries.
Coca-Cola SloganThe factors of Coca-Cola marketing strategy
Sponsorship to programs and events
May it be any country, many of these events or programs that we watch on television have been sponsored by Coca-Cola making it one of the most recognizable brands. The company has sponsored American Idol for 13 years, Olympic Games for 90 plus years to even NASCAR to name a few.
Coca-Cola Nascar
Having a global outreach
The company has operational reach in more than 200 countries worldwide and sells its products in almost all countries of the world and continues to grow every year.
The campaign first launched in 2011 in Australia and New Zealand, using 250 of the most common millennial names in order to market its products to individual consumers and to bring about brand awareness internationally.
Through this campaign, the company encouraged its consumers to share a coke with a friend of that name. This campaign blasted on social media as everyone started posting pictures of it. This campaign soon spread in 70 countries and was successful everywhere.
According to the Wall street journal, more than 125,000 social media posts referenced share a coke campaign from June to July of 2014. In over three months, the search term “Share a coke” saw a significant increase in America based Google searches.
In terms of Facebook specifically, the company page earned 39% more followers and increased visitors to the page by 870%. This campaign was successful because the company went back to its roots by bringing people together and promoting friendship. Another reason it worked was that adding names to bottles gave it a personalized factor.
The Fifa World Cup Campaign
The World Cup campaign was created in celebration of the good that can be brought out by people who love a single sport. Coca-Cola was the biggest sponsor of the 2014 Fifa world cup, they also took this as an opportunity to tell the Coca Cola story.
The company made a 2-minute long video ad for the world cup which was titled “One World, One Game”, which told a story of four football teams namely from Otsuchi, Japan; Eastern Europe, the Amazon; and Ramallah, Palestine, areas recently dealing with disaster.
This video showed how football could unite, bring joy and strength to communities that are in tragic situations. The video came to an end with the teams being invited to the 2014 World Cup.
Committed to taking the heartwarming story further, Coca-Cola flew a total of 1 million fans from over 90 countries to be part of the 2014 Brazilian World Cup. This campaign became popular because Coca-Cola created content that celebrated how football could change lives and communities while also working by the brand’s vision.
The Happiness Machine campaign
The Happiness Machine Campaign is one of the most popular marketing campaigns of Coca-Cola is open happiness was a part of the global integrated campaign Open Happiness. The goal of this campaign was to share happiness and surprising moments with the consumers.
The Coca-Cola vending machines were installed in various places across many countries along with hidden cameras in the perimeter. They captured this campaign for about two days and made a video on its reactions to getting free coke or other things like sunglasses, flowers etc.
The happiness machine campaign
The machines required the customers to interact with the machines in any fun and weird ways to get a free Coke such as hugging a machine in Singapore, dancing to K-pop in South Korea, singing a Christmas carol in Sweden.
The reactions of delighted participants were filmed and released as a series of videos across multiple platforms. The videos were uploaded on YouTube and earned millions of views and strengthened Coca-Cola’s image as a brand that spread joy.
Conclusion
These are the marketing strategies and campaigns that helped Coca-Cola to reach its place as an industry leader, even after 125 plus years. Coca-Cola Marketing Strategies and Campaigns show us how important it is to behave connections, remain innovative and keep its brand image and mission.
FAQs
What is Coca-Cola’s marketing strategy?
Commercials, Print Media, Social Media Advertising, and Sponsorships are some of the popular marketing strategies used by Coca-Cola.
What are the promotional tools of Coca-Cola?
Newspapers, Billboards, and Magazines are some of the promotional tools of Coca-Cola.
What are other drinks do you make other than Coca-Cola other than soda?
Coca-Cola also sells organic tea, coconut water ready to drink coffees or even fruit juice, they have it all.
What is the main marketing strategy of Coca-Cola?
The main marketing method used for Coca-Cola is word of mouth.
What are the popular marketing campaigns of Coca-Cola?
Open Happiness, FIFA World Cup, Happiness Machine Campaign, and Share A Coke Campaign are some of the most popular campaigns of Coca-Cola.
The Olympic Games are known as the foremost athletic competition in the world. Over the years, The Olympics have allowed athletes to show off their strength and skills. With more than 200 countries participating the multisport event will bring people together with a competitive spirit. This universal sports event takes place every four years, alternating every two years with the Summer and Winter Olympic Games.
Since the modern Olympics from 1896, two countries are chosen to host the Summer and Winter games through bidding. Hosting the Olympics is a big thing for every country as they receive worldwide attention from the presentation period until the sports event gets over. This time around Tokyo, Japan was given the privilege to be the host for the XXXII Summer Olympiad in 2020.
However, because of the Covid 19 Pandemic across the world, the Tokyo 2020 Olympics was postponed to be held from 23rd July to 8th August 2021. Japan is said to have spent an estimated $26 billion to host the 2020 Summer Olympics, this includes an additional $2.7 billion that the country spent on the losses due to the postponement.
A total of 11,500 athletes from 205 countries are expected to be competing, with the attendance of 79,000 overseas officials, journalists, and support staff for the 2020 Summer Olympics. The games will consist of 339 events in 33 different sports, which will be held in 42 venues across Japan. Four new sports are Karate, sports climbing, surfing, and skateboarding will be making their debuts at the 2020 Tokyo Olympics.
While games like Baseball and softball are part of the Olympics again for the first time since 2008. The tickets for the Olympics Opening Ceremony are estimated to cost between the range of $112 and $2,808, with over 4.5 million tickets being sold to Japanese residents. The Tokyo 2020 Olympics is also said to be the most sustainable Olympics as it has made many attempts to promote the recycling of waste.
For example, over 5000 medals were made of recycled mobile phones, while the podiums for the games were made from recycle plastic recovered from the oceans. The IOC (International Olympic Committee) is thought to make over 70% of its money from broadcasting rights and over 18% from sponsorship.
The IOC and the Olympics are funded by 4 main tiers of sponsors, which are the Worldwide Olympic Partners, Tokyo 2020 Olympic Gold Partners, Tokyo 2020 Olympic Official Partners, and Tokyo 2020 Olympic Official Supporters. Besides that, every participating country has its own sponsors and athletes also sign separate deals for themselves.
There are 14 Worldwide Olympic Partners that are locked into multi-year contracts, while the other lower-level sponsors are usually companies based in the host country which is Japan this time. Being a sponsor to the Olympics brings about a huge advantage in terms of marketing for these big companies.
The 14 main worldwide partners of Olympics (Coca-Cola, Airbnb, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter and Gamble, Visa, Samsung, and Toyota) get their entire product categories to themselves. These companies usually take their products and staff to the Olympics and also launch massive multimedia marketing campaigns using the famous Olympic logo.
Depending on which of the four tiers the companies are in sponsoring in they will be allowed to use Tokyo 2020’s Olympic and Paralympic designations and imagery, including emblems, mascots, and slogans. According to media sources, The IOC had arranged over $2 billion from global sponsors for this quadrennium (four-year package for partnering), with the addition of $3.3 billion or so from the nearly 70 Japanese domestic sponsors.
Worldwide Olympic Partners
Coca- Cola
Coca-cola is a leading beverage company that manufactures carbonated soft drink that is sold in more than 200 countries and territories. According to Interbrand’s study on the “best global brand”, Coca-cola was ranked sixth most valuable brand in 2020. The beverage giant is known to sell over 1.8 billion company beverage servings each day.
Coca-Cola was the first commercial sponsor of the Olympic Games back in 1929 and has since then been an Olympic sponsor. The company has been the longest-standing partner of the Olympics and has sponsored every edition of the Olympic Games.
One of the most popular Coca-Cola x Olympic ad campaigns was in the Summer Olympics in Rio in 2016, where the company reached 500 million social media impressions for its #ThatsGold campaign.
Airbnb
Airbnb as in “Air Bed and Breakfast”, is an American company that provides an online marketplace for lodging, homestays for vacation rentals, and other tourism activities.Airbnb has its headquarters in San Francisco, California, and is a platform that lets property owners rent out their spaces to travelers looking for a place to stay.
The company was started in 2007 and has since then grown to 4 million hosts who have travelers in their homes. The company first partnered with the Olympics in 2019 and has since then allocated over 440 million of the overall sponsorship to direct support for athletes. The Airbnb partnership with the IOC and the International Paralympic Committee (IPC) is said to last for nine years which will include five Olympic and Paralympics.
Alibaba
Alibaba is a Chinese multinational conglomerate that specializes in the industries such as e-commerce, internet, retail, and technology. The company provides services like electronic payment, shopping search engines is acclaimed for its cloud computing services, and is the fifth largest AI Company. According to Forbes, Alibaba is among the ten most valuable corporations and the 31st largest company in the world in 2020.
Alibaba became an Olympics Worldwide partner in 2017 and has since then helped the IOC in transforming the Olympic Games for the digital era. The company has so far, come up with a suite of Cloud-based and AI-powered solutions that have made the digital transformation for the Olympic Games in a way that benefits fans, spectators, athletes, venues, and organizers.
Atos is a global leader in Information Technology services and consulting with headquarters in Bezons, France. The company has an annual revenue of around $12 billion with over 110,000 employees in 73 countries worldwide. Atos specializes in sectors such as transactional services, unified communications, cloud, High-Performance Computing, and Digital Workplace, big data, and cybersecurity services.
Atos has been a part of the Olympic movement since 1989 and became its worldwide partner in 2001 and has since then supported every Olympic Games.
As the IT partner of the games, the role of the company is to ensure the Olympic Games are fully connected, secure, and digitally enabled. Over the years, Atos has continuously used its cloud-based platform in order to increase efficiency, reduce costs, and most importantly minimize the environmental footprint of the Olympics and Paralympics.
Bridgestone
Bridgestone is the world’s largest tyres and rubber manufacturer with its headquarters in Tokyo, Japan. The company has over 144, 000 employees around the world and is available in 150 plus countries. Besides tyres, Bridgestone is also known to be an industry leader in a broad range of industrial products, building products and sporting goods.
As of 2018, the company has 181 production facilities in 24 countries. Bridgestone has been a worldwide partner to the Olympics in 2014, since then the company has provided its leading products and services such as tyres, automotive vehicle services, self-propelled bicycles, among others in support of the athletes and staging of the Olympic Games.
Dow
Dow is the third largest chemical producer in the world, with its headquarters in Michigan, US. The company operates in 113 manufacturing sites in 31 countries and has over 37,000 around the world. Dow specializes in producing Chemicals, raw materials, and compounds used across selected industries. The company became an Olympics worldwide partner in 2010.
The company has played an important part in improving the sustainability of the Olympic Games so far. The successful carbon mitigation programs implemented by the company and the Organizing Committees of the Olympic Winter Games Sochi in 2014 and the Olympic Games Rio in 2016, helped in mitigating harmful emissions and balancing the IOC’s footprint to create a positive carbon legacy worldwide.
GE or General Electric Company is an American conglomerate that is dedicated to innovating in the sectors of energy, health, transportation, aviation, power, renewable energy, digital industry, locomotives, finance, venture capital, and infrastructure. The company has its headquarters in New York, Boston and operates in over 100 countries with over 300,000 employees worldwide.
GE became an official Olympic worldwide partner in 2005. The company is known to closely work with the host countries for organizing committees that provide infrastructure solutions for Olympic venues including power, lighting, water treatment, and transportation. GE also supplies the host cities with diagnostic equipment and healthcare technology solutions that will help doctors treat athletes during the games.
Intel
Intel is another global leader in manufacturing essential products and technologies such as motherboard chipsets, integrated circuits, flash memory, graphics chips, embedded processors, among others. The company has its headquarters in Santa Clara, California, and has over 106,000 employees across its 600 facilities present in 63 countries.
Intel became the Olympics worldwide partner in 2017 and has since then played a vital role in advancing the Olympic Games experience for fans around the world with its innovative technology. The company has helped the games in the categories of 5G technology platforms, VR, 3D and AI platforms, sports performance platforms, drones, processors, and more.
Omega
Omega is a Swiss luxury watchmaker which has its headquarters in Bienne, Switzerland. Omega is a subsidiary of the Swiss Swatch Group. The company is known for its high precision and standard of precision and has a tradition of excellence in watchmaking.
This is why the company is the official timekeeper of the Olympic Games since 1932. The company is the worldwide Olympic partner up till the 2032 Olympic Games. Since 1932, Omega has served as the Official Timekeeper of the Olympic Games on 28 occasions.
Panasonic
Panasonic is a leading electronics company that has its headquarters in Osaka, Japan. The company offers a wide variety of services in categories of Audio, Television, Video equipment, including Car Navigation, and Multimedia Products. It manufactures products like rechargeable batteries, automotive and avionics systems, and industrial systems.
Panasonic has been a worldwide partner of Olympic since 1987. The company has so far provided the games with state-of-the-art digital audio and video equipment like a flat-screen TV, digital video camera, DVD recorder, and professional audio/video equipment. The company has been able to deliver the sights and sounds of the Olympics from the field to the spectators through its large on-site video screens and professional audio systems.
Procter & Gamble
Procter & Gamble also known as P&G is a multinational consumer goods company that has its headquarters based in Cincinnati, Ohio. The company offers a variety of different products such as personal health/consumer health, personal care, and hygiene products, beauty products, Grooming, Baby and family care products among others.
P&G has over 135,000 employees and is available in over 80 countries. Procter & Gamble has become a worldwide partner of Olympic in 2010, since then the company has helped the Olympics in the category of personal care and household products.
Samsung
Samsung is a Korean conglomerate with its headquarters in Samsung Town, Seoul. As of 2020, the company is known to have the 8th highest global brand value. It also is currently a leader in the industries of food processing, textiles, insurance, securities, and retail. Samsung is one of the top smartphone producers in the world. In 2016, the company shipped more than 306 million units of electronic gadgets worldwide.
The company has been a sponsor for the Olympics since the 1988 Seoul Olympics. Samsung has since then a meaningful connection through innovative technologies. For the last 30 years, Samsung has helped evolve the games in the categories of wireless communications equipment and computing equipment category.
Toyota
Toyota is one of the largest automobile manufacturers and had sold over 10 million vehicles in over170 countries. According to Forbes, Toyota is the 10th largest company in the world in terms of its gross revenue in 2019. The company has its headquarters in Aichi, Japan, and is known to have over 370,000 employees worldwide.
Toyota is the first-ever mobility worldwide partner for the Olympics in 2015. The company has helped the games in the sector of vehicles, mobility support robots, and mobility services. It also helps IOC in coming up with sustainable options for efficient mobility, intelligent transport systems, traffic systems, and vehicle-to-vehicle communications systems in host cities during the Olympics.
Visa
Visa is a world leader in digital payment and multinational financial service corporation that has its headquarters in Foster City, California. The company provides financial services like electronic fund transfer through credit cards, debit cards, and prepaid cards. Visa is one of the world’s most valuable companies as it provides payments for more than 3.5 billion cardholders in over 200 countries worldwide.
Visa is a worldwide partner of the Olympics since 1986. The company has helped the games by enhancing the payment experience for fans and athletes present at the Olympic venues. The company has the exclusive category of payment services, transaction security, and prepaid cards. Visa has continuously provided the company with the most technologically advanced payment systems available including new payment options.
Asahi group holdings are one of the top Japanese companies that manufacture beer, spirits, soft drinks, and food. The company has its headquarters in Sumida, Tokyo, and has 37% of the market share making it the fourth largest beer brewer in Japan. Asahi has been the gold partner of the Olympics since 2009 as it supported the Japanese Olympic team and athletes aiming to qualify for the games.
Asics
Asics is a Japanese conglomerate that manufactures sports equipment for various different sports. The company is known for its running shoes that have been ranked high among the top performance footwear in the market. Asics will be supporting Tokyo 2020 Olympics by sponsoring sportswear for the Japan Olympic and Paralympic Team and making uniforms for the staff and volunteers.
Canon
Canon is one of the top manufacturers of cameras in the world, with its headquarters in Tokyo, Japan. The company also makes optical, imaging, and industrial products, such as lenses, medical equipment, scanners, printers, etc. The company will be providing services to the Tokyo 2020 Olympic Games with world-class services to sports journalists and photographers from all over the world for the sports event.
Eneos
Eneos Corporation also known as the Nippon Oil and Energy Corporation is a Japanese petroleum company. The company is the largest oil company in Japan and has recently been expanding its operations in other western countries. The company will support the Tokyo 2020 Olympics by supplying essential energy sources such as petroleum, gas, hydrogen, and electricity.
Tokio Marine & Nichido Fire Insurance
Commonly known as the Tokio Marine Nichido, the company is a property insurance subsidiary of Tokio Marine Holdings. With headquarters in Tokyo, Japan, it is also known to be thelargest non-mutual private insurance group in the country. The company will support the Tokyo 2020 Olympics by providing insurance, risk management, and offering insurance in their time of need.
Nissay is also known as Nippon Life Insurance is the largest Japanese life insurance company in terms of revenue. The company is said to be working together with the IOC and other stakeholders to utilize our national network to foster the movement throughout Japan especially during the Olympics.
NEC
NEC Corporation is one of the top IT and Electronic companies in Japan. With its headquarters in Tokyo, Japan, its IT and network solutions consists of Cloud computing, AI, IoT platform, and software. The company will be supporting the Tokyo 2020 Olympics with state-of-the-art public safety products and network products.
NTT
The Nippon Telegraph and Telephone Corporation is known as NTT is known to be ranked 55th in the Fortune Global 500. With headquarters in Tokyo, Japan, the company is the fourth-largest telecommunications company in the world according to its gross revenue. NTT has taken up the responsibility to provide information and communications technologies for the Tokyo 2020 Olympics.
Nomura
Nomura is a leading financial holding company in Japan. The company offers services of broker-dealer, banking, investment, financing, and other services to its customers. Nomura Holdings will support the Olympic and Paralympic Games Tokyo 2020 as the Gold Partner in the category of security.
Fujitsu is another IT and communications technology that has its headquarters in Tokyo, Japan. The company is the world’s fourth-largest IT service provider and has 132,138 plus employees in more than 180 countries. During the Tokyo 2020 Olympics, the company will help in connecting various ICT technologies and bringing about a safe, sound, and reliable sports event.
Mizuho
Mizuho is a Tokyo-based banking and holding company. Mizuho’s combined holdings are known to form the third-largest financial service group in Japan. The company has taken up many initiatives to promote innovation in the financial sector and to revitalize the Japanese economy so that the country is ready to welcome people for the Tokyo 2020 Olympics.
SMBC
SMBC or Sumitomo Mitsui Banking Corporation Group is another Japanese banking and financial services company that will be sponsoring the Tokyo 2020 Olympics. The group operates in the sectors like retail, corporate, and investment banking segments worldwide.
Mitsui Fudosan
Mitsui Fudosan is a leading real estate developer in Japan and one of the subsidiaries of the Mitsui Group. Commenting on sponsoring the Olympics the coming said that, it will show the world the charms of Japan, by developing attractive cities fit to welcome people from around the world, as part of the Tokyo 2020 Olympics.
Meiji
Meiji Holdings Company is a Japanese holding company, which is currently the fourth largest confectionery company in the world. The company has supported athletes in many ways since 1964 when they first offered products to Olympic athletes.
Lixil
Lixil Group Corporation is one of the top manufacturers of building materials and housing equipment, The company will support Tokyo 2020 Olympics in the category of Building Components and Bathroom and Kitchen Fixtures which will be useful especially for the Olympic village.
Ajinomoto is a leader of a global company that specializes in the business of food and amino acids. The company produces seasonings, cooking oils, frozen foods, beverages, sweeteners including pharmaceuticals. The company is available in 36 countries and has over 34,504 employees around the world.
Earth Corporation
Earth Corporation was founded in 1892 and is a pioneer in the field of household insecticides in Japan. The company manufacturer’s pharmaceuticals and produces quasi-drugs, medical tools, and more. The company is also into importing and exporting services.
EF Education First
EF Education First was founded in 1965 as a global educational institute offering groundbreaking educational programs. Ef is one of the well-known international education companies that offer language learning, cultural exchange, and academic programs around the world. The company provides cultural and language learning programs in over 116 countries with over 52,000 employees worldwide.
Airweave
Airweave is a total sleep solution company that is sponsoring the Tokyo 2020 Olympics with special portable products customized for Olympic athletes. The company is known for its wide range of products such as bed frames, mattresses, pillows and cushions, comforters, bed linens, covers, pillowcases, and sheets. Airweave is looking forwards to delivering the most comfortable sleeping environment for competing athletes at the games.
Kikkoman
Kikkoman is a world leader in manufacturing soy sauce, it began its operation in 17 and currently produces over 400 million liters of soy sauce every year. The company is available in over 100 countries and also makes food seasoning and flavoring, mirin, shōchū, and sake, juice, and other beverages including pharmaceuticals.
KNT CT is an integrated travel company group that has contributed to the organization of numerous sports events that have taken place in Japan. KNT-CT will be supporting the Tokyo 2020 Olympics in the category of Travel agency services and national trip hospitality services. It will also be plan spectators’ tours that will bring the excitement of the Olympics to as many domestic customers.
JTB
JTB Corporation is another Tokyo-based travel agency that will be sponsoring the Tokyo 220 Olympics. The company is known to be one of the largest travel agencies in the world as it specializes in the tourism sector.
Cisco Systems GK
Cisco Systems GK is a Japanese subsidiary of the Cisco system which is a world leader in IT. The company was founded in 1992 and is now sponsoring the Tokyo 2020 Olympics in the sector of Network equipment.
Secom
Secom is one of the top security companies in Japan and a pioneer in the industry. Secom has a history of being involved in many national programs, large-scale projects, and the provision of security services at major facilities and has extensive expertise and experience in implementing security systems. The company will provide security and other services at the Olympic Village for the Tokyo 2020 Olympics.
ANA
ANA also known as All Nippon Airways is the largest airline in Japan in terms of its revenue and passengers. The company operates in both domestic and international destinations with more than 20,000 employees and 2.07 million passengers in 2010. The company will support the Tokyo 2020 Olympics in the category of Passenger Air Transportation Services.
Alsok was founded in 1965 and has operations in security for homes and buildings, and security for the secure transportation of physical cash for financial institutions. Alsok will be supporting the Tokyo 2020 Olympics with security and helping the athletes during the game.
DNP
DNP is also known as Dai Nippon Printing Co was established in 1876. It is a Japanese company known for its products and services in printing and information technology. The group has over the years expanded its business from magazines and books to the fields of packaging. The company will support the Tokyo 2020 Olympics in the category of Printing Services and will help the games with Games tickets, accreditation cards, and various communication materials.
Daiwa House
Daiwa House Industry is Japan’s largest homebuilder that specializes in prefabricated houses. The company has so far built factories, shopping centers, health care facilities, the management and operation of resort hotels, golf courses, and fitness clubs. It is also a well-known operator of freight logistics centers with more than 250 logistic companies.
Tokyo Gas
Tokyo Gas is the largest natural gas utility in Japan. The company has a history of more than 130 years and has so far constructed a network consisting of 60,000 km of pipelines that links more than 11 million customers in Tokyo. It is also the primary provider of natural gas in the main cities of Japan.
Tokyo Metro
Tokyo Metro is known to have an average daily ridership of 7.07 million passengers. It operates nine subway lines covering 195.1 km in central Tokyo seven of which offer through-services with lines operated by other railway companies. Tokyo Metro will support the Tokyo 2020 Olympics in the category of Passenger Rail Transportation Services.
Toto is a Japanese company that manufactures plumbing products, including ceramic sanitary ware, fittings for water faucets, bathtubs, and washbasins. The company is currently available in 18 countries and is known for its innovations in washrooms and toilets. The company will sponsor the Tokyo 2020 in the category of Bathroom and Kitchen Fixtures.
Tobu Top Tours
Tobu Top Tours Corporation is a Japanese travel agency with over 100 branches in japan and offices in London, Paris, New York, San Francisco, Los Angeles, Hawaii, Guam, Sydney, Gold Coast (Australia), Bangkok, Hong Kong, Shanghai, Beijing, and Singapore. The company will support the Tokyo 2020 Olympics in the category of travel and tourism.
Narita International Airport and Japan Airport Terminal Haneda
Narita International Airport is the secondary international airport in Japan, it is also the closest airport to cities like Narita, Kazaki, and Tomisato. The Haneda Airport is one of the two primary airports and the primary base of Japanese airlines like Japan Airlines, All Nippon Airways, Air Do, Skymark Airlines, Solaseed Air, and StarFlyer. Haneda was rated to be the 2nd Best Airport, World’s Cleanest, and Best Domestic Airport in the world by Skytrax.
Japan Post
Japan Post is among the top post, logistics, and Courier companies in Japan. It has its headquarters in Tokyo and is a subsidiary of Japan Post Holdings group.
Japan Airlines
Japan Airlines is the topmost Japanese airline with its headquarters in Tokyo, Japan. It operates in international and domestic passenger and cargo services to 220 destinations in 35 countries worldwide. The group is known to have a fleet of 279 aircraft.
Hisamitsu has been in the pharmaceutical industry since 1847 and is currently the leading pharmaceutical company in Japan. The company produces markets prescription, OTC products, and external pain-relieving products.
Mitsubishi Electric Corporation
Mitsubishi is a leading and pioneer electronics company with its headquarters in Tokyo, Japan. The company manufactures a wide variety of products such as include elevators and escalators, home appliances, automation systems for factories, train systems, electric motors, pumps, semiconductors, and satellites. It is the subsidiary of Mitsubishi which is a Major FMCG company.
Yamato
Yamato is one of the oldest transport companies in Japan with over 100 years of experience in the field. The company has over 4000 delivery points, 40,000 delivery vehicles, and 160,000 employees around the country. Yamato handles more than 1.6 billion packages every year.
Recruit
Recruit is a Japanese HR company that owns a search engine called Indeed. In 2016, the company had an overall sales of $17 billion with international sales contributing over 40% of the total revenue.
Manichi Shimbun and Asahi Shimbun
Mainichi Shimbun and Asahi Shimbun are two of the main national newspapers in Japan. Both the papers publish paperbacks, books, and other magazines, including weekly news magazines.
Aoki is a Japanese construction company that has constructed many buildings and hotels in Japan, Hong Kong, and Taiwan. The company will be sponsoring the Tokyo 2020 Olympics in the category of business and formal wear.
Aggreko
Aggreko is a world-leading provider of modular, mobile power, and heating and cooling. The company has a history of providing temporary electricity generators for global sporting events taking place in Japan. The company will also help the Tokyo 2020 Olympics in reducing greenhouse gas emissions and contribute to a sustainable society.
ECC
ECC is a company that provides educational activities since 1962. It also provides language training services and so will be the sponsor for the Tokyo 2020 Olympics in the category of Offline Language Training Services.
EY Japan
EY Japan is a leading multidisciplinary professional services organization that aims on building a better working world for its clients and communities. The company will sponsor the Tokyo 2020 Olympics in the category of Professional Services which will include Audit, finance, tax and project management, and management consulting.
Google
Google Japan GK has sponsored the Tokyo 2020 Olympics in the category of Internet-based information and navigation services. Google is a multinational tech conglomerate that provides internet-related services and products. Yoshiro Mori the president of the Tokyo 2020 Olympics said that they are delighted to welcome Google, a company that provides various services including internet search, online maps, and language translation, as an official supporter.
Tanaka is a world leader in manufacturing bonding wire and catalysts for PEM fuel cells. The company was founded in 1885 and is a subsidiary of Tanaka Kikinzoku Group.
Shimiza Corporation
Shimiza Corporation is a Japanese firm that specializes in architecture, civil engineering, and general contracting. The company is known to have annual sales of $15 billion and is also called the top 5 contractors in Japan and among the top 20 worldwide.
Tobu Tower Skytree
The Tobu Tower Skytree is the company that operates the Tokyo Skytree, which is a popular tourist destination and the world’s tallest freestanding tower, construction of which made full use of Japan’s most advanced building technologies. The tourist destination is located in Tokyo and many international and domestic tourists visit for the panorama of the city.
Technogym
Technogym is a Japanese company that manufactures and sells equipment and digital technologies for fitness, sport, and health. The company will sponsor the Tokyo 2020 Olympics in the category of Fitness Equipment. It will provide the games with numerous fitness and sports equipment for the athletes to practice.
Park24
Park24 is a Japanese multination corporation that operates 24-hour automated parking garages, monthly parking lots, and parking lot administration. It currently operates and manages more than 17,000 parking facilities in the country. The company is will sponsor the Tokyo 2020 Olympics in the category Parking Lot Services.
Pasona is a Japanese company that specializes in staffing services such as temporary staffing, recruiting, outplacement, and even outsourcing. The company has its headquarters in Tokyo and is the second-largest staffing company in Japan.
Marudai Food
Marudai Food is a Japanese food company that is known for manufacturing meat products and processed food product. The company will be providing the Tokyo 2020 Olympic with quality products such as Ham, Sausage, Bacon, Fish sausage, Kamaboko, Roasted pork, Sparerib, etc.
Yahoo! Japan Corporation
Yahoo! Japan Corporation is a Japanese internet company that was formed through a joint venture between the Japanese company Softbank and the American internet company Yahoo! The company’s web portal is the most visited website in Japan, and its internet services are mostly dominant in Japan. In 2021, the company was merged with Line Corporation.
Sankei Shimbun and Hokkaido Shimbun
Both Sankei Shimbun and Hokkaido Shimbun are among the top daily newspaper in Japan. Sankei Shinbun is the sixth-highest circulated newspaper in the country, while Hokkaido Shimbun is only circulated in the Hokkaido district.
NBC also called the National Broadcasting company is an American English language broadcast television and radio network that is owned by Comcast. The company has its headquarters in Rockefella Plaza, New York City, has 200 affiliations, and has 13 owned and operated stations throughout the country.
Nike
Nike is a leader and the world’s largest supplier of athletic shoes and apparel. Besides footwear and apparel, the company also makes and markets equipment and accessories. In 2020, the company’s overall revenue was estimated to be $29.6 billion. Nike is also ranked 89th in the fortune 500 lists of American companies in terms of gross revenue.
Hershey Company
Hershey is one of the largest chocolate manufacturers in the world with its headquarters in Hershey, Pennsylvania. The company is known for its baked goods like cookies and cakes and beverages like flavored milkshakes.
Ralph Lauren
Ralph Lauren is a popular fashion house that is known for its mid-range and luxury clothing. Besides clothing, the company also makes apparel, home, accessories, and fragrances. The company was first started by the fashion designer Ralph Lauren in 1967 and currently has its headquarters in New York City.
Mobile Premier League popularly known as MPL is India’s most popular & largest esports and mobile gaming platform. The company has so far made over 50 plus games which are available on both Apple and Android. It currently has more than 60 million users in India.
Herbalife Nutrition
Herbalife Nutrition is an upcoming company that manufactures and sells dietary supplements. The company has its headquarters in Los Angeles, California, and has over 8,900 employees worldwide. Herbalife Nutrition operates in over 94 countries and has more than 4.5 million distributors and members across the world.
JSW Group
JSW Group is a Mumbai-based multinational conglomerate that has a footprint in the industries of steel, energy, minerals, ports, infrastructure, and cement. The company is a subsidiary of OP Jindal Group and is in countries like India, America, South America, and Africa.
Adani Group
Adani Group is an Ahmedabad-based multinational conglomerate that was founded by Gautam Adani in 1988. The group has numerous businesses in the industries such as port management, electric power generation, renewable energy, mining, airport operations, natural gas, food processing, and infrastructure. The company is known to have annual revenue of $13 billion and is present in over 50 countries.
Speedo is a leading manufacturer of swimwear and swim-related accessories. The company has its headquarters in Nottingham, England. The company products used to be manufactured across Australia but not anymore. The company was brought by the Pentland Group for $170 million in 2020.
GoDaddy
GoDaddy is one of the best internet domain registrar and hosting company. The company has its headquarters based in Tempe, Arizona, and is currently also known for its advertising on TV and newspapers. As of 2020, GoDaddy has over 20 million customers and more than 7000 employees around the world.
Cadbury Australia
Cadbury is the second-largest confectionery brand in the world, as it is available in over 50 countries worldwide. Cadbury was brought by Mondelez International in 2010. The company has its headquarters in Uxbridge, London, and is known for its wide range of chocolate and dairy products.
Optus
Optus is a leading Australian company integrated communications that serves over 9.5 million customers every day. Optus is known for its services that include mobile, fixed, and IP telephony, business network services, fixed and wireless broadband, and satellite services.
Hanjin Travel agency is a subsidiary of the Hanjin group with experience of over 50 years in the industry. The Hajin Group is a Korean conglomerate that operates in air-land-sea transportation. There are 23 affiliated companies working under the group.
BBQ Chicken
BBQ Chicken started in 1995 and is currently the No. 1 food franchise brand in Korea. It has over 1000 outlets just in Korea and has also started the world’s first and only Chicken University in 2000. The company is also among the top 100 brands in South Korea.
Hyundai
Hyundai is a leading automotive manufacturer with its headquarters in Seoul, South Korea. The company was initially founded in 1967 and is currently operates the world’s largest integrated automobile manufacturing facility Ulsan. Hyundai has over 75,000 employees in over 193 countries worldwide.
Russia
Sberbank
Sberbank is a Russian banking and financial services company that has its headquarters based in Moscow, Russia. According to The Bankers Top 1000 World Banks ranking, Sberbank is the largest bank in Russia, third-largest in Europe, and 60th in the world.
Gazprom
Gazprom is an energy corporation with its headquarters based in Saint Peterburg, Russia. As of 2019, the company had an overall sale of $120 billion in 2019 and is the largest publicly-listed natural gas company in the world. According to Forbes Global 2000, Gazprom was ranked as the 32nd -largest public company in the world.
Purplebricks is a UK-based online estate agent, which was founded in 2012 by Micheal Bruce and Kenny Bruce. The company is UK’s fastest-growing estate agency as it offers smarter, more convenient, and cost-effective ways to buy or sell.
National Lottery
The National Lottery was established in 1994 in the United Kingdom and is operated by Camelot Group. The National Lottery is and regulated by the Gambling Commission and around 53% goes to the prize fund while the other 25% goes towards good causes.
Aldi
Aldi is one of the topmost supermarket chains in Europe. It has over 10,000 stores in more than 20 countries worldwide. The company was originally started by Karl and Theo Albrecht in 1946 and currently has a turnover of $59 billion.
Frequently Asked Questions
How much does it cost to become an Olympic sponsor?
According to Quartz, sponsors currently pay up to $300 million per cycle or quadrennium which is a four-year package for partnering. Bridgestone and Panasonic are known to have paid $200 million to $250 million each to become global partners for four years. While Airbnb paid an estimated $500 million for an eight-year contract.
What impact does the Covid 19 pandemic have on sponsorship?
Because of the Covid 19 pandemic, the IOC has made a rule not allowing international fans to enter the city of the 2020 Olympic Games in Tokyo. Since the games were postponed, companies had to pay extra for sponsorship and this declined the value of sponsorship. Despite the tense economic situation, Japan’s domestic sponsors have also pledged their continued support for the Games.
What do sponsors get in return?
The sponsors and partners can use the Olympic logo of the rings the Olympic flame in their marketing activities. They can also use the designations and imagery, including emblems, mascots, and slogans depending on which tier of sponsors they are.
What is the four-tier of Olympic sponsorship?
The four tiers of Olympic sponsorship are the Worldwide Olympic Partners, Tokyo 2020 Olympic Gold Partners, Tokyo 2020 Olympic Official Partners, and Tokyo 2020 Olympic Official Supporters.
Who are the Worldwide Olympic Partners?
The Worldwide Olympic Partners are Coca-Cola, Airbnb, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota, and Visa.
Who are the Tokyo 2020 Olympic Official Partners?
The Tokyo 2020 Olympic Official Partners are Ajinomoto, Earth Corporation, Education First, Airweave, Kikkoman, KNT, JTB, Cisco, Secom, ANA, Alsok, DNP, Daiwa House, Tokyo Gas, Tokyo Metro, Toto, Tobu Top Tours, Toppan Narita Airport, Japan Post, Japan Airport Terminal Haneda, Japan Airlines, Hisamitsu, Mitsubishi Electric, Yamato, Recruit Holdings, The Japan News, The Asahi Shimbun, and Mainichi.
Who are the Tokyo 2020 Olympic Official Supporters?
The Tokyo 2020 Olympic Official Supporters are Aoki, Aggreko, ECC, EY Japan, Kadokawa, Google, Kokuyo, Shimizu Corporation, Tanaka Holdings, Technogym, Tobu Tower Skytree, Nomura, Park24, Pasona Group, Marudai Food, Morisawa, Yahoo Japan Corporation, The Sankei Shimbun, and The Hokkaido Shimbun Press.
When are the Tokyo 2020 Olympics taking place?
The Tokyo 2020 Olympics was postponed to be held from 23rd July to 8th August 2021.
Indian Premier League is considered and seen more like a festival in India than just a cricket tournament. This sporting event creates a lot of joy and enthusiasm in the country. It is a cricket tournament which is conducted every year in the country between certain cricket clubs.
With the 14Th edition of IPL is just around the corner, Let’s look at the sponsors of IPL 2021.
List of All the Brands that are Sponsoring IPL 2021
Title Sponsor of IPL 2021
Vivo
Vivo is the title sponsor of the tournament. Last year due to the Indo-China issues the Title sponsor was removed from the list. This year the smartphone company is back as the title sponsor of IPL 2021 and it will be called as Vivo IPL 2021.
Vivo is the Title sponsor of IPL 2021
Tata Safari
Tata Motors is one of the biggest car manufacturing company of India. Tata has sponsored their new car Tata Safari for the top players to win this season of Vivo IPL 2021.
Media Rights of Vivo IPL 2021
Star Sports
Star Sports have the media rights for the tournament. This means that you can view the match only through the channels of the star media company. This year Star Sports have signed 14 sponsors for Vivo IPL 2021.
Dream 11 is an Indian-based fantasy sports platform. Dream 11 is the first Indian gaming company to enter into the Unicorn Club. The company was founded in the year 2008. The platform lets you play fantasy football, cricket, hockey, basketball, and many other games. Dream 11 is one of the co-presenting sponsors of Vivo IPL 2021.
Byju’s
Byju’s is an Indian-based Multinational ed-tech company. The company is located in Bangalore. It was founded in the year 2011. Byju’s is the world’s most valuable ed-tech company. Byju’s was a sponsor of IPL 2020 as well. They are also the co-presenting sponsors of Vivo IPL 2021.
PhonePe
PhonePe is an Indian financial technology and payments company. PhonePe is also headquartered in Bangalore India. The company was acquired by the e-commerce firm Flipkart. The company was founded in the year 2015. PhonePe is one of the co-presenting sponsors of Vivo IPL 2021.
Justdial
Justdial is a company that helps you to search for different services in India. The company was founded in the year 1996 and is located in Mumbai. Justdial is also one of the co-presenting sponsors of Vivo IPL 2021.
Co-powered Sponsors of IPL 2021
Upstox
Upstox is one of the largest stockbrokers in the country. They are a discount stockbroker which is backed by Ratan Tata. Upstox is one of the co-powered sponsors of Vivo IPL 2021.
Vimal Elaichi
Vimal Elaichi is considered to be a product used as a mouth freshener. They are also signed up as one of the co-powered sponsors of Vivo IPL 2021.
Bingo is a brand of ITC limited. ITC is an Indian MNC which is headquartered in Kolkata. ITC has a wide range of products and brands under them. Bingo is one of the brands under ITC which provides packaged chips. Bingo is one of the associate sponsors of Vivo IPL 2021.
Cred
Cred is aa Indian-based mobile application which lets you pay your credit card bills. It was started in the year 2018 and is located in Bangalore. Cred is one of the associate sponsors of Vivo IPL 2021.
Havells Fans
Havells is an Indian-based electronic equipment manufacturing company. Havells fans is a brand under Havells that manufactures and sells fans. Havells fans is also one of the associate sponsors of Vivo IPL 2021.
Garnier Men
Garnier is a cosmetic brand of L’Oréal. It is a French based cosmetic company. Garnier Men is a brand which manufactures products for men which include facewash, shaving creams, etc. Garnier Men is also one of the associate sponsors of Vivo IPL 2021.
Kamla Pasand
Kamla Pasand is a brand that sells pan masala. They are famous for their tagline which is Anokha Swaad. They are also one of the associate sponsors of Vivo IPL 2021.
Association of Mutual Funds in India (AMFI)
Association of Mutual Funds in India (AMFI) is an organization in India which maintains the industry standards in the Mutual Funds sector of the country. AMFI was established in the year 1995. AMFI is one of the associate sponsors of Vivo IPL 2021.
Frooti
Frooti is a mango flavored drink that is sold in India. It is manufactured under the company Parle Agro. Frooti was launched in the year 1985. It is one of the successful products manufactured by Parle Agro. Frooti is one of the associate sponsors of Vivo IPL 2021.
Pharmeasy
Pharmeasy is an Indian company which involves in the delivery of pharmaceutical products such as medicines. They have signed up as one of the associate sponsors of Vivo IPL 2021.
Livspace
Livspace is an Indian company that involves in interior designing and renovation. The company was founded in the year 2014. They have also signed up to be one of the associate sponsors of Vivo IPL 2021.
Swiggy
Swiggy is an online food ordering and delivery app. It is India’s largest food delivery app. The company was founded in the year 2014 and is located in Bangalore. Swiggy is one of the associate sponsors of Vivo IPL 2021.
Parle Agro
Parle Agro is an Indian MNC. They own the brands such as Frooti, Appy, Hippo, Bailey, and many more. They have signed up to be one of the associate sponsors of Vivo IPL 2021.
Unacademy
Unacademy is an Indian online educational technology company. It was started as a YouTube channel and later launched as a company in the year 2015. Unacademy is one of the associate sponsors of Vivo IPL 2021.
Asian paints is an Indian MNC. They are involved in the manufacturing, selling, distribution of paints. They are also involved in coating, home décor, etc. The company was founded in the year 1942. Asian paints is one of the new sponsors joining the list this year.
Thumps Up
Thums Up is a soft drink company that was launched in India under the brand Cola. It was first introduced in the year 1977, later the company was re-launched by Coco-Cola to compete with Pepsi. Thums Up is also a sponsor for Vivo IPL 2021.
Vodafone-idea
Vodafone Idea is a telecommunication company which is located in Mumbai. Both the company runs the business together under one brand Vi. They are also a sponsor of the 2021 Vivo IPL.
Mondelez
Mondelez is an American MNC which is located in Chicago. The company deals with food, confectionery, beverage, snacks, etc. They are also a new sponsor of the 2021 Vivo IPL.
Amazon Prime
Amazon prime is an OTT platform that is run under the e-commerce giant Amazon. It is one of the most common OTT platforms used by Indians and other people across the globe. Amazon Prime is also one of the sponsors of the 2021 Vivo IPL.
Groww
Groww is an Indian-based platform. The company provides a platform for online investments. The platform has more than 10 million registered users. It is one of the growing mobile platforms in the Finance and Insurance Industry of the country. They are also a sponsor of Vivo IPL 2021.
Disney + Hotstar
Disney + Hotstar is an OTT platform in India. They also have the media rights which will let you watch the live matches on their platforms if you have a VIP or premium subscription.
The platform has signed 10 sponsors for IPL 2021. They have signed up some common sponsors such as PhonePe, AMFI, and Dream 11. The other companies which have signed up have been mentioned below.
Mumbai Indians Sponsors
DHL Express
DHL express is an international courier packaging and express delivery service company. DHL express will be one of the principal sponsors of Mumbai Indians and they will also be backing the team this season.
Samsung
Samsung is the famous smartphone manufacturing company. It is one of the companies which has a major share in the smartphone market of India. Samsung is also one of the principal sponsors of Mumbai Indians
Jio
Jio is a telecommunication company which operates under Reliance Industries. Jio is one of the largest and top most telecom company in India. Jio is the principal sponsor of Chennai Super Kings, Rajasthan Royals, Kings Punjab and Sunrisers Hyderabad. The company is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,
Astral Pipes
Astral Pipes is an Indian based pipe manufacturing company. It is one of the best pipe manufacturing company in the country. Astral Pipes is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,
Marriot Bonvoy
Marriot Bonvoy is a chain of hotels. It has a presence globally and it is one of the largest hotel chain company in the world. Even Marriot Bonvoy will be one of the associate sponsors of Mumbai Indians.
Official Partners of Mumbai Indians
USHA, Dairy Milk, Kingfisher Calenders, Mai Dubai, Colgate, William Lawson’s Music CDs, Dream 11, MakeMyTrip, Kotak, Performax, ESA, Radio City 91.1 FM, Fever 104 FM, Boat and DNA Networks are the official sponsors of Mumbai Indians for Vivo IPL 2021.
BKT tyres
BKT tyres is one of the tyre manufacturing company which is located in Mumbai, India. They will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore, team this season. They are also the associate sponsors of Chennai Super Kings
PhonePe
PhonePe will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore this season.
Royal Challengers Bangalore Sponsors
Muthoot Fincorp
Muthoot Fincorp is a subsidiary company of Muthoot Blue. Muthoot fincorp provides financial services. They are the title sponsors of RCB for the 2021 IPL season
Puma
Puma is a MNC which manufacturers sports apparels, casual and sports shoes. They are one of the principal sponsors of RCB for the 2021 IPL season.
Myntra
Myntra is an Indian-based e-commerce platform. Myntra was acquired by Flipkart an Indian-based e-commerce giant. Myntra is also one of the principal sponsors of RCB for the 2021 IPL season.
Exide
Exide is an Indian-based battery storage manufacturing company. They also provide life insurance services. Exide is also one of the principal sponsors of RCB for the 2021 IPL season.
Nuvoco DP World
Nuvoco DP world is a logistics company. The company is based in Dubai, United Arab Emirates. Nuvoco DP World is one of the principal sponsors of RCB for the 2021 IPL season.
MPL
Mobile Premier League (MPL) is a mobile application. It is one of the e-sports platform of India. MPL is one of the associate sponsors of RCB. MPL is also a principal sponsor of Kolkata Knight Riders.
MAX Life Insurance
Max Life Insurance is an Indian-based company that provides insurance services. It is one the largest insurance company in India. Max Life Insurance is one of the associate sponsors of RCB.
Lifebuoy
Lifebuoy is a brand which manufactures soap under the company Hindustan Uniliver Limited. Lifebuoy is also one of the associate sponsors of RCB.
Official Partners of Royal Challengers Bangalore
MakeMyTrip, Kingfisher Calenders, MediBuddy, DNA Networks, Mai Dubai, MILO, ON – Optimum Nutrition, Swiggy Instamart, EUME, boat, NVY, Royal Challengers Sports Drink, iB Cricket, Dark Fantasy, Dava India, and Rainbow Milk are the official sponsors of Royal Challengers Bangalore for Vivo IPL 2021.
Chennai Super Kings Sponsors
India Cements
Indian Cements is an Indian-based cement manufacturing company. The company is headed by N. Srinivasan who is the former Chairman of International Cricket Council. Indian Cements is the principal sponsor of CSK.
The Muthoot Group
The Muthoot Group is an Indian-based multinational Conglomerate. It is located in Kochi, Kerala. The Muthoot group is the principal sponsor of CSK.
Clear Shampoo
Clear is a brand under the company Uniliver which manufactures anti-dandruff shampoo. Clear is also one of the principal sponsors of CSK.
Nippon Paint
Nippon Paint is an Indian-based paint manufacturing company. The company was founded in the year 1881. Nippon Paint is one of the principal sponsors of CSK.
Dream11
Dream 11 is an associate sponsor of CSK for Vivo IPL 2021. They are also principal sponsor of Kings Punjab and Sunrisers Hyderabad.
EUME
EUME is a lifestyle company under Avon Lifestyle Pvt. Ltd. EUME is also an associate sponsor of CSK for Vivo IPL 2021.
Equitas
Equitas small finance bank is a bank which is located in Chennai. Equitas Small Finance bank is also an associate sponsor of CSK for Vivo IPL 2021.
Boost
Boost is an energy drink company which was established in the year 2001. Boost is one of the associate sponsors of CSK for Vivo IPL 2021.
Mai Dubai.
Mai Dubai is a bottled water plant which is located in Dubai. Mai Dubai is one of the associate sponsors of CSK for Vivo IPL 2021.
Official Partners
Muthoot Precious Metals Corporation, Nasher Miles, Cover It Up, Levista, The Souled Store, Sonata, FanPlay IoT, iB Cricket, Lupisafe, Hello FM, NAC Jewellers, Lilliputian Hub, boat, ASAP, SEVEN, Fast&Up, NOVA, Fever FM, Kaadoo are the official sponsors of Chennai Super Kings for Vivo IPL 2021.
Delhi Capitals Sponsors
EbixCash
EbixCash is one of the leading financial exchanges in India. EbixCash is one of the principal sponsors of Delhi Capitals. They are also the title sponsor of Kings Punjab.
JSW Group,
JSW cement is a subsidiary company of JSW group which is located in Mumbai. JSW cement is involved in the manufacturing and distribution of cement. JSW is also one of the principal sponsors of Delhi Capitals.
APL Apollo Steel Pipes.
Apollo Steel pipes is a brand under Apollo which is involved in the manufacturing of pipes. Apollo pipes is also one of the principal sponsors of Delhi Capitals.
Official Partners
Colgate, Bodycare, Nissan, Dream11, Kotak, BKT, boat, Coca Cola, Jio, acko, OkCredit, BondTite (Astral Adhesives), Livinguard, and FanCode Shop are the official sponsors of Delhi Capitals for Vivo IPL 2021.
Rajasthan Royals Sponsors
Expo 2020 Dubai
Expo 2020 is a world expo that is hosted in Dubai, United Arab Emirates. Expo 2020 Dubai is the Principal sponsors of Rajasthan Royals.
Nine Sanitary Napkins
Nine Sanitary Napkins is a leading brand for female menstrual products. They are one of the principal sponsors of Rajasthan Royals.
TV9 Bharatvarsh
TV9 Bharatvarsh is a channel which comes under the company TV9. They are also one of the principal sponsors of Rajasthan Royals.
KEI Wires & Cables
KEI Wires and Cables is an Indian-based wires and cable manufacturing company. KEI Wires and Cables are also the KEI Wires & Cables
Colgate
Colgate is a toothpaste brand of India. Colgate is the associate sponsor of Rajasthan Royals.
BigBasket
BigBasket is an Indian-based online grocery delivery service. BigBasket is also one of the associate sponsors of Rajasthan Royals.
Official Partners
Kingfisher, Dream11, BKT, Yellow Panther, Sportz Interactive, ia (Interactive Avenues), epiphany, UAE City 1016, Big FM 92.7, Fandom, FanCode Shop, The Souled Store, Gully and PLUS are the official sponsors of Rajasthan Royals for Vivo IPL 2021.
Kings Punjab Sponsors
Royal Stag Music CDs
Royal Stag is an Indian-based Whisky brand which was launched in 1995. Royal Stag Music CDs comes under the company Royal Stag. They are one of the principal sponsors of Kings Punjab.
Fena Detergent
Fena detergent is a brand which comes under the company Fena. Fena detergent is involved in the manufacturing of detergent products. They are also one of the principal sponsors of Kings Punjab.
Boat
Boat is an Indian-based consumer audio and lifestyle brand. Boat is a principal sponsor of Kings Punjab.
Official Partners
Stylam, BKT, Colgate, CocaCola, FanCode Shop, T10 Sports, and Kingfisher Premium are the official sponsors of Kings Punjab for Vivo IPL 2021.
Kolkata Knight Riders Sponsors
Official Partners
Mai Dubai, Kingfisher Calander, BKT, iB Cricket, Lux Cozi, TV9 Bharatvarsh, Astral Pipes, JIO, Royal Stag Music Cds, Greenply, Colgate, Suniti Industries Ltd, Boat, Cricfig, Fanhood, The Souled Store, Gully and Medimix are the official sponsors of Kolkata Knight Riders for Vivo IPL 2021.
Sunrisers Hyderabad Sponsors
JK Lakshmi Cement
JK Lakshmi Cement is a brand under JK organization which involves in the manufacturing and marketing of cement. JK Lakshmi Cement is the title sponsor of Sunrisers Hyderabad.
TCL
TCL is a Chinese-based electronics company. It is one of fastest growing electronics company. TCL is one of the principal sponsors of Sunrisers Hyderabad.
Ralco Tyres
Ralco Tyres is one of the best tyre manufacturing company in India. They produce a wide range quality tyre. Ralco tyres are one of the principal sponsors of Sunrisers Hyderabad.
Valvoline
Valvoline is an Indian-based company which provides engine oils that is fully synthetic and the best diesel fuel additive. Valvoline is also one of principal sponsors of Sunrisers Hyderabad.
Nerolac paints
Nerolac paints in an Indian-based paint manufacturing company. It is the largest paint manufacturing company and the third largest decorative paint company in India. Nerolac Paints is also one of the principal sponsors of Sunrisers Hyderabad.
Official Partners
Jai Raj Steel, Colgate, Kotak Bank, Spektacom, FanCode Shop, Tyka, iB Cricket, Tenali Double Horse and Mai Dubai are the official sponsors of Sunrisers Hyderabad for Vivo IPL 2021.
FAQ
Who sponsored first IPL?
DLF sponsored first IPL 500 million Indian rupees between 2008 and 2012.
Who is the title sponsor of IPL 2021?
The title sponsor of IPL 2021 is Vivo.
Is IPL 2021 Cancelled?
No, IPL 2021 will be played at six venues in India, which is scheduled between April 9 and May 30.
Conclusion
These are the companies and brands which have signed up to be the sponsors of this year’s IPL. Sanjog Gupta, Head – Sports, Star India, had said that “Vivo IPL 2021 is returning to Indian soil with a lot of anticipation across the country” while launching the IPL campaign on 15 March 2021.
Rishi Mundra
Rishi Mundra
