Tag: soft drink market

  • List of All the Brands Owned by PepsiCo | Pepsico Subsidiaries

    People all around the world know about Pepsi, and its products are enjoyed over one billion times just in every day by its consumers. PepsiCo Inc. is an American multinational company that manufactures, markets, and distributes various snacks, food, and beverages.

    PepsiCo is also known to be one of the largest companies in the world because its products are available throughout 200 countries. The company was first formed in 1965 with the merging of the Pepsi-Cola and the Frito-Lay companies. The company is currently headquartered in Harrison, New York.

    It is also the largest food and beverage business in North America according to its net revenue and the second-largest in the world, only behind Nestle. For the year 2024, PepsiCo’s revenue was $91.85 billion.

    The company offers a wide variety of products such as soft drinks, fruit juices, ready-to-drink tea and coffee, energy/sports drinks, chips, packaged foods, bottled water, etc. The company is now also expanding its categories of products like probiotics, functional beverages, and even cold-pressed juices. Since its inception, Pepsico has acquired many brands. So, here’s a look at all the brands under PepsiCo.

    PepsiCo Beverages North America
    Frito-Lay North America
    Quaker Foods North America
    Pepsico Latin America
    Pepsico Europe
    Pepsico Africa, Middle East, South Asia (AMESA)
    Pepsico Asia Pacific, Australia/New Zealand, China (APAC)

    A Brief History of PepsiCo

    The company had its humble beginnings with a carbonated drink that was made by a pharmacist, Caleb D Bradham, in North Carolina in the 1890s. The company was trademarked in the 1900s and became popular under Pepsi–Cola. However, after 20 years of success, Mr Bradham sold the company after it went bankrupt.

    It wasn’t until the 1930s that it became profitable again because of Loft Inc.’s efforts. At this point, the Pepsi-Cola company expanded with Diet Pepsi and also went on to purchase Mountain Dew in the 1960s.

    PepsiCo Inc. was founded in 1965 when the two big companies which are Pepsi-Cola and Frito-Lay, were merged. The company then went on to acquire Tropicana in 1998 and then Quaker Oats and Gatorade in 2001. Pepsi now has products like Pepsi, Diet Cola, Fritos corn chips, Lays potato chips, Cheetos cheese-flavoured snacks, Ruffles potato chips, and Rold Gold pretzels. But with the addition of Quaker Oats, Gatorade sports drinks were also added to the list, making it a billion-dollar company.

    In 2018, the company acquired SodaStream, a company that makes machines for homemade sparkling water. Its recent acquisitions include Organic and raw trading Co, which is an Australian company, Chi Limited from Nigeria, and Tropic from France. It also acquired Costa, a British Coffee company.

    Now, 70-plus years later, PepsiCo is a conglomerate and a multinational manufacturer and supplier of soft drinks, food items, snacks, and different types of juices. The company distributes its variety of products to more than 200 countries.

    Pepsico Subsidiaries
    Pepsico Products List

    PepsiCo Subsidiaries

    PepsiCo Inc. is best known for its manufacturing, marketing, distribution, and sales of popular beverages, food items, snacks, etc. The company has 23 brands that generate more than $1 billion each according to their retail sales, including popular brands like Frito-Lays, Gatorade, Pepsi-Cola, Quaker, and Tropicana, which provide a wide range of products.

    Three of its beverage companies, Pepsi-Cola, Mountain Dew, and Diet Pepsi, are among the top ten most beloved soft drinks in the American market. The Frito-Lays Company is a global leader as it holds 40% of the market share worldwide and 56% in the US for its snacks.

    Frito-Lay manufactures and sells nine out of ten potato chips, which include Lay’s, Doritos, Tostitos, Ruffles, and Cheetos. Another subsidiary that is a leader in its sector is Tropicana, as it holds 41% of the US orange juice market.

    PepsiCo subsidiaries are divided into seven divisions, which are PepsiCo Beverages North America, Frito-Lay North America, Quaker Foods North America, Latin America, Europe, Africa, the Middle East, and lastly being Asia, Australia/New Zealand, and China.

    Each of these subdivisions has many subsidiaries under it:

    • The Frito Lay North America – This division manufactures, markets, and distributes Lays, Doritos, Cheetos, Tostitos, Fritos, Ruffles, and the Santitas Brands.
    • Quaker Foods North America – It manufactures, markets, and distributes various Cereals, Rice, Pasta, Aunt Jemima, Quaker Chewy, Cap’n Crunch, Life, and Rice and Roni brands.
    • The North American Beverages North American Beverages manufactures, markets, and distributes syrups, fruit juices, and soft drinks like Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Tropicana juices, and bottled water like Aquafina, Sierra Mist, etc.
    • Latin America – This division manufactures, markets, and distributes beverages, food products, and snacks specific to the South American countries.
    • Europe – The Europe division of PepsiCo manufactures, markets and distributes beverages, food products and snacks specific to Europe and African regions.
    • South Asia and the Middle East, and Africa – This division manufactures, markets, and distributes food products and snacks like Lays, Kurkure, Chipsy, etc.
    • The Asia Pacific, Australia/New Zealand, and China – This of PepsiCo division manufactures, markets, and distributes also offers a variety of snacks and beverages like 7UP, Mirinda, Pepsi, Mountain Dew, Cheetos, Doritos, Lay’s, etc.

    PepsiCo Beverages North America

    PepsiCo Beverages North America is a sector that manufactures, markets, and sells beverages in North America. This division has made many notable innovations, partnerships, and strategic acquisitions. These beverages are not only enjoyed in America but all over the world.

    PepsiCo Beverages North America sells soft drinks, bottled water, ready-to-drink coffees and teas, sports drinks, and juices, through which it tries to satisfy a wide range of customers’ tastes, occasions, and lifestyles, especially in North America.

    PepsiCo subsidiaries include the most popular beverages consumed in America. Some of the most well-known beverage manufacturers under this division are Pepsi, Mountain Dew, Gatorade, 7UP (outside the U.S.), Tropicana Pure Premium orange juice, Sierra Mist, SoBe Lifewater, Tropicana juice drinks, AMP Energy, Naked Juice, Izze, and Aquafina.

    PepsiCo Beverages North America also helps out third-party companies like Starbucks and Unilever in manufacturing, marketing, and selling their ready-to-drink coffees and teas.

    Some of the well-known PepsiCo subsidiaries under PepsiCo Beverages North America are:

    Pepsi

    Pepsi
    Pepsico Subsidiaries – Pepsi

    Pepsi is one of the first drinks the company started selling, which started out as a refreshing and energizing drink. Now it is known to be one of the world’s most popular and consumed soft drinks around the world.

    Gatorade

    Gatorade
    Pepsico Subsidiaries – Gatorade 

    Gatorade is one of the most popular brands under Pepsi, which is known for its signature line of sports drinks and is popular in America. The company is currently the fourth largest brand of PepsiCo and is distributed to over 80 countries. The company was acquired by PepsiCo in 2001 and is now the official drink for the NBA, AVP, PGA, Major League Basketball, and other sports teams and events.

    Mountain Dew

    Mountain Dew
    Pepsico Subsidiaries – Mountain Dew

    Mountain Dew is another soft drink brand that is owned by PepsiCo, the company became its subsidiary in 1964. Today, Mountain Dew is the number one flavoured carbonated soft drink in America. Mountain Dew comes in many flavours and varieties. Mountain Dew is also one of the top soft drinks in the US.

    Naked Juice

    Naked Juice
    Pepsico Subsidiaries – Naked Juice

    Naked Juice is a juice and smoothie producing company that was purchased by PepsiCo in 2007. This acquisition helped in building PepsiCo’s portfolio as it can offer healthy drinks for health-conscious customers by selling nutritional juices and smoothies through Naked Juice.

    Tropicana

    Tropicana
    Pepsico Brands – Tropicana 

    This brand is loved by everyone as it excels in producing orange juice. Tropicana is popular because it provides fresh fruit juices and is not concentrated. PepsiCo acquired the company in 1998 and was one of the main acquisitions for PepsiCo. With Tropicana, PepsiCo could compete with Coca-Cola’s Minute Maid.

    Frito-Lay North America

    Frito-Lay is a main subsidiary of PepsiCo, as it manufactures, markets, and sells a wide variety of snacks, including Corn and potato chips. The company merged with Pepsi-Cola in 1961. Today, the company has 29 snack brands under it with more than 55,000 employees.

    It makes many of the most popular snacks, such as Lay’s potato chips, Doritos tortilla chips, Cheetos cheese-flavoured snacks, Tostitos Chips with their dips, Ruffles Potato chips, Fritos Corn chips, Rose Gold Pretzels, Walkers potato chips, and Santitas tortilla chips, etc. The annual Revenue of Frito-Lay in North America is up to $17.1 billion in 2019.

    Some of the well-known PepsiCo subsidiaries under Frito-Lay North America are:

    Lays

    Lay's
    PepsiCo Brands – Lay’s

    Lay’s is one of the world’s most popular and iconic potato chip brands, and Pepsi products, owned by PepsiCo through Frito-Lay since 1965. Today, there are over 200 different varieties of Lays flavours all over the world. Lay’s potato chips bring in more than $1 billion yearly in retail sales.

    Sabritas

    Sabritas
    PepsiCo Brands – Sabritas 

    Sabritas is the main brand under which PepsiCo manufactures different Frito Lay products and popular snacks for Mexico, such as Crujitos, Poffets, Rancheritos, and Sabritones etc. The company is also known to control about 80% of the Mexican snack market.

    Cheetos

    PepsiCo Brands - Cheetos
    PepsiCo Brands – Cheetos

    Cheetos is a very popular snack not only in America but all over the world. The cheese puff snack was given the rank of the top-selling cheese puff in the primary markets of the United States in 2010. It is also one of the most profitable brands of PepsiCo, as it is sold in more than 36 countries. Its worldwide annual sales record is more than $4 billion. The company has now expanded its product line to more than 21 different flavours in America alone.

    Doritos

    PepsiCo Brands - Doritos
    PepsiCo Brands – Doritos

    Doritos is one of the most recognized tortilla-type chip brands in the world. It became a PepsiCo subsidiary in 1964 and originated from a restaurant at Disneyland. The company has gained a lot of popularity mainly because of its unique marketing campaigns and many ad commercials aired during the Super Bowl.

    Tostitos

    Tostitos
    Tostitos 

    Tostitos is another brand similar to Doritos, as it also produces Tortilla chips that are meant to be eaten with dips, which are also sold by the company. This brand is extremely popular in all North American countries.


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    Quaker Foods North America

    Quaker Oats has always been known for its quality, great taste, and nutrition. The company was merged with PepsiCo in 2001, and since then has been manufacturing, selling, and distributing a variety of healthy products such as cereals, Rice, Pasta, Dairy products, etc.

    One of its most well-known brands is Quaker Oatmeal, Quaker’s granola bars, Cap’n Crunch cereals, Pasta Roni, Quaker grits, etc. The annual revenue of Quaker Oats was $3.7 billion in 2021.

    Some of the well-known subsidiaries under Quaker Foods North America are:

    Cap’n Crunch

    Cap'n Crunch
    Cap’n Crunch

    Cap’n Crunch is an extremely popular Corn and Oat cereal consumed in America, manufactured by the Quaker Oats company. The company became a PepsiCo subsidiary in 2001. Since then, the company has expanded its products by introducing new flavours.

    Life Cereal

    Life Cereal
    Life Cereal

    Another popular oat and soy protein cereal brand is manufactured by Quaker Oats Company, and one of the most profitable subsidiaries of PepsiCo.

    Rice A Roni

    Rice A Roni
    Rice A Roni

    This is a company that makes boxed food in a variety of rice, vermicelli pasta, and seasonings. This company is owned by Quaker Oats and is a popular subsidiary of PepsiCo.

    Quaker’s products

    Quaker
    Quaker

    Quaker’s own product line is very profitable for the Pepsico brand. The company makes a variety of popular American snacks such as Quaker’s natural granola, Quaker’s Oatmeal and instant Oatmeal, Quaker Oat Bran, Quaker grits, Quaker puffed rice, Quaker chewy granola bars, Quaker oatmeal cookies, snack bars, etc.

    Pepsico Latin America

    PepsiCo Latin America Foods is another important division as it manufactures, sells, and distributes many well-known brands whose products are especially famous in Latin American countries. Some of these brands are Doritos, Marias Gamesa, Cheetos, Ruffles, Bacconzitos, ManiMoto, Emperador, Saladitas, Sabritas, Lucky, Elma Chips, Tostitos, and Rosquinhas, and many other products. This division mostly works independently, but also works with other third-party companies.

    Some of the well-known PepsiCo subsidiaries under Pepsico Latin America are:

    Sabritas

    Sabritas is another popular subsidiary of Pepsico from Mexico, which is known for the quality, variety, and authentic flavours of its products. The company was acquired by PepsiCo in 1966. This company works under Frito-Lay and PepsiCo and has its own line of potato chips named Sabritas. It also makes several local brands that are well appreciated, such as Crujitos, Poffets, and Rancheritos. The company is also known to control about 80% of the Mexican snack market.

    Gamesa

    Gamesa is a leader when it comes to the cookie market, as it exports its products to more than 16 countries. This company was acquired by PepsiCo in 1990. And ever since then manufactured a wide variety of products that range from Pastries to Oats and cookies, and cereals. Some of its well-known brands are Emperados, Arcoiris, Mamut, Chokis, and Maizoro.

    Other Regional Brands

    The other lesser-known subsidiaries under PepsiCo’s Latin America Foods division are brands like Natuchips in Venezuela, Colombia, and Ecuador, Tortix in Guatemala, Toddy Cookie from Argentina, and lastly, Toddynho from Brazil, which are local snack brands from different Latin American countries.


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    Pepsico Europe

    The Europe branch of PepsiCo manufactures, markets, sells, and distributes snacks and other food brands or subsidiaries throughout all countries in Europe and South Africa. It also operates independently and third-party companies such as Lay’s, Walkers, Doritos, Cheetos, and Ruffles, including Quaker’s products and popular beverages like Pepsi, 7UP, Diet Pepsi, and Tropicana juices. PepsiCo Europe also manufactures many ready-to-drink teas and coffees because of its joint ventures with Starbucks and Unilever.

    Some of the local specific subsidiaries are Marbo, Smiths, Paw Ridge, Duyvis, Snack a Jacks, Twistos, Lebedyansky, Solinki, and dairy products like Domik v Derevne, Chudo, and Agusha. It operates the subsidiary Matutano in Spain and Portugal and has manufacturing plants in England. The Chief Executive Officer of PepsiCo Europe is Silviu Popovici, and headquartered in Geneva, Switzerland.

    Some of the well-known PepsiCo subsidiaries under Pepsico Europe are:

    Duyvis

    Duyvis
    Duyvis

    This is a Dutch snack-based company that became PepsiCo’s subsidiary in 2006 and is known for its salty snacks, a variety of peanuts with flavours, and nuts, along with its dips.

    Wimm Bill Dann

    Wimm Bill Dann
    Wimm Bill Dann

    This company is known to be one of the largest dairy-producing companies, as it manufactures yoghurt, milk, flavoured milk, fruit juices, and other soft drinks. The company is headquartered in Moscow, Russia, and was acquired by PepsiCo in 2011. It is a leader in the food and beverage market of Russia as it holds a 34% market share in all dairy products in Russia.

    Lebedyansky

    Another Russian company was acquired by PepsiCo in 2008. The company is known for its fruit juice, baby food, vegetable juice, and soft drinks. Lebedyansky is the largest juice manufacturer in Eastern Europe and the sixth-largest in the world.

    Marbo

    Marbo
    Marbo

    This potato chip company is from Serbia and was acquired by PepsiCo in 2008. This company managed to help the locals of Backi Maglic, Serbia, by providing 100 jobs.

    Pepsico Africa, Middle East, South Asia (AMESA)

    PepsiCo’s Asia, Middle East, and Africa manufactures, markets, and sells beverages and snacks to all the countries of Asia, the Middle East, and Africa. It also likes the other make products independently and for third-party companies.

    Some of the popular PepsiCo subsidiaries under Pepsico Africa, Middle East, South Asia (AMESA) are Lay’s, Kurkure, Chipsy, Red Rock Deli, Doritos, Cheetos, Simba, other Quaker’s products, and beverages like Pepsi, Mirinda, Sting, 7UP, Mountain Dew, Aquafina, and Tropicana. The business in these regions accounted for 10% of PepsiCo’s net revenue worldwide. PepsiCo AMESA’s chief executive officer is Eugene Willemen, and is headquartered in Dubai, UAE.

    Kurkure

    Pepsi Brands - Kurkure
    Pepsi Products – Kurkure

    Kurkure is one of the popular products of Pepsi company sold in India. It is a corn puff snack made up of rice, lentils, and corn. Kurkure is an Indian brand from PepsiCo India and is known for its snacks, especially in India and Pakistan.

    Sabra Dipping Company

    Pepsi Brands - Sabra
    Pepsi Products – Sabra 

    Sabra is actually an American company that is known for producing food products that are made in a Middle Eastern style. It makes dips like Hummus and guacamole. All Sabra products are vegetarian.

    Simba

    Pepsi Brands - Simba
    Pepsi Products – Simba

    Simba is a South African snack manufacturer that was acquired by PepsiCo in 1999. It is known for its snacks that are made up of potatoes and maize. This company also holds over 63% of the South African chips market.

    Pioneer Food

    Pepsi Products - Pioneer Food
    Pepsi Products – Pioneer Food 

    Pioneer Food was recently acquired by PepsiCo in 2020. The company is known for its popular snacks like Bokomo Cereals, Spekko, Ceres fruit juice, and Sasko bread. This acquisition helped PepsiCo grow across the entire African continent.


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    Pepsico Asia Pacific, Australia/New Zealand, China (APAC)

    This sector manufactures, markets, and sells beverages and snacks to all the countries of Asia Pacific, Australia/New Zealand, and China. It also likes the other to make products independently, and for third-party companies like Starbucks and Unilever.

    The Smith’s Snack Food Company

    Smith's Snackfood Company
    Smith’s Snackfood Company

    Smith’s Snackfood Company is fully owned by PepsiCo. It makes many popular snacks like Doritos, Burger Rings, Twisties, and Cheetos. The company started in 1920 in Australia, founded by Frack Smith, Jim Viney, and George Ensor. PepsiCo bought the company in 1998 by investing $300 million. Today, Smith’s holds a big share of the snack and drink market in the United Kingdom.

    It also makes similar products such as Cheetos, Doritos, Lays, Smiths, and beverages like Pepsi, 7UP, Aquafina, Mirinda, Mountain Dew, etc. The Chief Executive Officer of the division is Wern-Yuen Tan and is headquartered in Shanghai, China.

    Conclusion

    This completes the list of all the brands owned by PepsiCo. PepsiCo is a conglomerate that manufactures, markets, and distributes snacks, beverages, and other food products that are loved by everyone. Every country definitely has some subsidiaries that belong to the company. There are a lot of PepsiCo products that we probably use in our daily lives. This article will surely help you find out what those are.

    FAQs

    Pepsi company belongs to which country?

    Pepsi is an American food and beverage company founded in 1893.

    How many brands does PepsiCo own?

    PepsiCo owns 23 brands that generate revenue of $1 billion for the company.

    Does Pepsi own Gatorade?

    Gatorade is a popular sport drink brand based in America. Pepsico acquired Gatorade in 2001.

    Who owns Doritos?

    Doritos is an American brand that sells flavoured tortilla chips. Pepsi bought Doritos when it merged with Frito-Lay in 1965.

    Is Dr Pepper a Pepsi product?

    No, Dr Pepper is not a Pepsi product. It is owned by Keurig Dr Pepper in the U.S. However, in some regions, PepsiCo has agreements to distribute Dr Pepper.

    What drinks are Pepsi products?

    Pepsi products include popular drinks like:

    • Pepsi
    • Mountain Dew
    • 7UP (in some countries)
    • Mirinda
    • Slice
    • Tropicana
    • Gatorade
    • Lipton Iced Tea (with Unilever)
    • Aquafina (bottled water)
    • Sting (energy drink)

    These vary by country, but all are PepsiCo beverages.

    Does Pepsi own Lays?

    Yes, PepsiCo owns Lay’s. Lay’s is one of the flagship snack brands under Frito-Lay, a subsidiary of PepsiCo.

    Who owns Pepsi?

    Pepsi is owned by PepsiCo, a multinational food and beverage company based in the United States. PepsiCo is a publicly traded company, so it is owned by shareholders who hold its stock.

  • Coca-Cola Marketing Strategy – How It is Dominating the Beverage Market

    Whether it’s a kid or an adult, everyone loves soft drinks. A source of refreshment and a way of quenching your thirst, soft drinks have made a place in everyone’s life quite vigorously and for a very long time.

    The global market of soft drinks is said to be about $994.7 Billion and by 2027 it’s going to be $1.4 Trillion. Leading the industry from the front is none other than Coca-Cola. It has always been a fan favourite for decades and it continues to be one till now.

    When we talk about a popular cold beverage that is a favourite of almost everyone, we cannot miss the world-famous Coca-Cola. Almost everyone has a sip of it in their life. It is one of the most popular soft drinks companies and is loved immensely by people.

    So, what makes this brand the favourite of the world? In this article, we will find out about the marketing strategy of the biggest soft drink brand, so without any further ado, let’s get started.

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

    Coca-Cola – About
    Coca-Cola – Target Audience
    Coca-Cola – SWOT Analysis:
    Coca-Cola – Brand Positioning
    Coca-Cola – Social Media Campaigns
    Coca-Cola – Celebrity Endorsement

    Coca-Cola – About

    Coca-Cola, the multinational company first started its journey in the late 19th century. Interestingly, at first, it was sold as a patent medicine. Dr John Pemberton was the creator of this now world-famous drink. The first sale of the drink started in 1888 and since then it has never looked back, now the company sells 1.9 billion soft drinks every day.

    Coca-Cola Bottle Evolution
    Coca-Cola Bottle Evolution

    Coca-Cola can be found in more than 200 countries in the world and the largest shareholder of the company is Warren Buffett. The headquarters of the company is situated in Atlanta, Georgia, United States of America.

    Coca-Cola – Target Audience

    The best thing about Coca-Cola is that it generates mass appeal which means it is made for everyone; the main audience that it targets is of 10 to 35 years of age. Not only that, it has an option of diet coke for those who are health conscious and above the age of 40.

    It comes at different packaging and price and is therefore available for every income level. Although the main audience of Coca-Cola has to be teenagers and young adults as the brand recruit film stars and pop start to promote it and appeal to their audience.

    Coca-Cola – SWOT Analysis:

    Strength

    It is already a known brand and is existing for 130 years, so naturally, people trust this brand and want to be associated with it. It is found in over 200 countries in the world, one can find it available, anywhere they go.

    Celebrities and singers are roped in to promote the brand on the global front, which makes it more attractive especially in front of young customers. Coca-Cola has also tied up with different restaurants that will serve their meals with a bottle of coke.

    The loyalty of the customers of Coca-Cola is pretty insane; they prefer this brand of soft drink over others and have been doing it for a long time.

    Weakness

    One of the prime competitors of Coca-Cola is Pepsi, another globally recognized brand of soft drinks.

    Opportunities

    Coca-Cola hasn’t indulged in the snack business unlike its competitor Pepsi, so it’s kind of lacking various opportunities because of that.

    Threat

    People are being more health-conscious, and as Coca-Cola is a carbonated drink that contains sugar it is not good for health. Plus this causes diabetes and other health-related issues which is why doctors suggest people avoid soft drinks.

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    Coca-Cola – Brand Positioning

    The brand positioning of Coca-Cola has been done in such a brilliant way and because of that, it has been able to enjoy its current success. Undoubtedly, when a brand is positioned in a unique way, it is bound to get recognized by people. It has always been a high-quality drink that is made to be enjoyed by friends and family.

    As a proper drink for refreshment, Coca-Cola focused on promoting it consistently and promotes it as an epitome of positivity and happiness that must share with everyone. This way, they are able to position their brand in such a way that it grabs the attention of everyone. It is said to be one of the most valued companies in the entire world and has total assets of $86.38 billion.

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    Coca-Cola – Social Media Campaigns

    Coca-Cola’s campaign has always been a hit in front of the people; they have organized some of the most popular campaigns over time. Probably one of the most popular campaigns of all time of the brand is the ‘Share A Coke’ campaign.

    It was a major hit, in this campaign the coke bottle was labelled with Share a Coke with friends or family. Another version of the campaign was launched where instead of the brand’s logo, people’s names were labelled. It was a successful campaign and increased the social media reach of the brand tremendously.

    People shared their name-labelled bottles on every social media such as Twitter, Facebook, Instagram, and others. Not only has it increased the sales of the company but also somehow psychologically create a more intimate relationship with the customers and provide happiness to them.

    Coca-Cola – Celebrity Endorsement

    Different celebrities from different countries are roped in as brand ambassadors of Coca-Cola. In India, lots of popular celebs have been the face of the brand, Bollywood actor Aamir Khan has been in the business of endorsing Coca-Cola for almost a decade.

    After him, superstars Deepika Padukone and Farhan Akhtar have been a part of it. Then we had Alia Bhatt and Siddharth Malhotra, singer and actor Diljit Dosanjh, and actor Ranbir Kapoor. In 2021, Coca-cola extended its partnership with BCCI president and former Indian cricketer Sourav Ganguly as its brand ambassador.


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    Conclusion

    Coca-Cola is a famous brand whose marketing strategy made it the unforgettable soft drink that is ruling the beverages industry for a long time. Even after facing strong competition from its competitors, it has been able to hold its position and crown and stayed undefeatable.

    It tries to improve its relationship with its customers by creating amazing campaigns and advertisements. They use social media and other technology to their best limit to reach more and more people and that is their secret of success.

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    FAQs

    What is Coca-Cola’s marketing strategy?

    Coca focuses on online commercials, print media, sponsorships, influencer marketing, and celebrity endorsements. It also prioritizes its brand and consumers over its product.

    How does Coca-Cola measure customer satisfaction?

    Coca-Cola conducts various questionnaires and surveys to evaluate customer responses.

    Who is Coca-Cola’s biggest customer?

    McDonald’s is one of the largest restaurant customers of Coke.

  • Coolberg Success Story- Aimed Towards Youngsters Who Don’t Drink Alcohol

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Coolberg.

    In the Indian market, there hasn’t been much creativity in the soft drinks industry, and it has grown somewhat antiquated. Coolberg was created to provide a quality and creative soft drink substitute. New flavours and fashionable items are required in contemporary India. According to a recent poll, more than 80% of customers want to try alternatives to Colas. As a result, Coolberg, a drink for everyone, was developed.

    Non-alcoholic beer can be made using a variety of methods. Some of which involve restricting the fermentation process and others require evaporation of alcohol from an ordinary beer. Coolberg uses the former method and keeps the fermentation of its beverages to a minimum.

    Know more about the company profile, startup story, business model, founders, etc., of Coolberg by reading this article further.

    Coolberg – Company Highlights

    Startup Name Coolberg
    Legal Name Coolberg Beverages Private Limited
    Headquarters Mumbai, Maharashtra, India
    Industry Craft Beer, and Food and Beverage
    Founders Pankaj Aswani, Yashika Keswani
    Founded 2016
    Areas Served India
    Current CEO Pankaj Aswani
    Website www.coolberg.in

    About Coolberg
    Coolberg – Industry
    Coolberg – Name, Logo, and Tagline
    Coolberg – Founders
    Coolberg – Startup Story
    Coolberg – Vision, and Mission Statement
    Coolberg – Employees
    Coolberg – Business Model, and Revenue Model
    Coolberg – Funding, and Investors
    Coolberg – Growth
    Coolberg – Competitors
    Coolberg – Future Plans

    About Coolberg

    Coolberg Beverages Pvt Ltd is a firm that makes non-alcoholic drinks. It is an Indian company that manufactures non-alcoholic beers to establish a new drink genre that is trendy, contemporary, and appealing.

    The company’s beers are made with natural ingredients including herbs and barley malt and are available in a wide variety of flavours, giving drinkers and beverage fans a selection of interesting mocktails and beers to pick among.

    Coolberg’s Malt Zero Alcohol Beer has a beer-like flavour, and its other malt-based drinks, such as Cranberry, Strawberry, Peach, Ginger, and Mint, provide a pleasant and fresh punch. The company’s goods appeal to a wide range of clients, including many who enjoy Coca-Cola and those who crave the flavour of the beer.

    Coolberg – Industry

    During the projected timeframe, the non-alcoholic beverage market is expected to grow at a rate of 4.7 per cent (2021-2026). COVID-19 is having a significant influence on the worldwide non-alcoholic beverage category, which is implementing numerous safety regulations, measures, and quality control to increase customer confidence.

    Such initiatives have raised sales of items with functional advantages, such as immunological health, which are projected to have a favourable influence on the market; demand for high-sugar carbonated drinks has decreased both in off- and on-trade venues.

    In 2020, the pandemic changed the package size scenario, with customers opting for larger pack sizes and multipacks since they are more cost-effective and eliminate the need for further regular shop visits.

    The non-alcoholic beverage sector in India has experienced tremendous growth. Expanding middle-class populations, increased urbanisation, and rising disposable income are all contributing to this expansion.

    Furthermore, with a population of 1.3 billion people, India is one of the world’s largest consumer marketplaces. It is also one among the youngest in terms of demographics, with over half of the population under the age of 25 and around 65 per cent under the age of 35.

    According to an analysis, the Indian bottled non-alcoholic drinks industry is expected to rise at a rate of 16.2% from 2017 to 2030. Furthermore, because more individuals switch to packed beverages, the industry is expected to expand to USD 20.4 billion by the end of the projection period.


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    Coolberg – Name, Logo, and Tagline

    Coolberg Logo
    Coolberg Logo

    Coolberg’s slogan says, “Non-Alcoholic Beers Never Tasted So Good Before.”

    Coolberg – Founders

    Founders of Coolberg - Pankaj Aswani and Yashika Keswani
    Founders of Coolberg – Pankaj Aswani and Yashika Keswani

    Coolberg was founded by Pankaj Aswani and Yashika Keswani in 2016.

    Pankaj Aswani

    Pankaj is the CEO and co-founder of Coolberg. His name was also included in Forbes’ list of the top 30 under 30 people in the world. He is a CA and a former banker.

    Yashika Keswani

    Yashika is the Co-Founder and Chief Operating Officer of Coolberg Beverages Pvt. Ltd. She previously worked at MTLB as a Verbal Communication Expert, where she was responsible for content writing for print advertisements, idealising, designing posts for social media websites, managing pages on social media websites, blog writing, radio jingles, and content writing for brochures, visiting cards, and menu cards, among other things.

    Coolberg – Startup Story

    Pankaj and Yashika, a couple, established Coolberg in 2016.  Pankaj is a teetotaller who does not drink alcohol, although he enjoys partying with his buddies. So many of his pals drank beer or other alcoholic beverages, but Pankaj preferred to consume Energy Drink or Apple Juice discreetly.

    The trick was that both the options seemed to be beer in the glass, and friends didn’t push him to consume more alcohol. In several instances, he rescued himself. The greater problem was that there weren’t a lot of alternatives for non-drinkers, and Pankaj didn’t use to buy expensive mocktails with a lovely curled straw.

    Pankaj and Yashika visited Australia and New Zealand after their marriage in early 2016. Pankaj had the same difficulty at many of the restaurants and clubs, that is where they discovered the non-alcoholic beer alternative.

    Pankaj ordered Non-Alcoholic Beer right away and fell madly in love with it. This was the epiphany moment when a doorbell rang in both of their heads, and they tried to launch non-alcoholic beers in India, 12,000 kilometres away from the home.

    When Pankaj and Yashika returned to India, they began working on the formulas and spent several months perfecting the formulation and putting in place all of the necessary equipment.

    Coolberg was formed after a huge amount of work, and their idea of developing a non-alcoholic beer subcategory in India became a reality, and it is now on its way to being a great success.

    Coolberg currently sells not just in India, but also in Africa, Bhutan, the Maldives, Nepal, and other nations.

    Coolberg aspires to be India’s biggest beverage firm in the premium non-alcoholic beverage sector. The Coolberg family has grown to over 300 members and is rapidly increasing.


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    Coolberg – Vision, and Mission Statement

    Coolberg was formed, and their vision of establishing a non-alcoholic beer category in India became a reality, and it is now on its way to becoming a huge success.

    Coolberg – Employees

    • Pankaj Aswani – Founder & CEO
    • Yashika Keswani – Co-Founder & COO
    • Sumanta Sarkar – Director of Sales Marketing
    • Aejaz Patel – Business Development Manager
    • Bhavin Rajde – Business Development Manager
    • Biman Kar – Business Development Manager – HORECA
    • Brijesh Gupta – Area Sales Manager
    • Dharmesh Kundaliya – Market Development Manager
    • Kapil Baviskar – Business Development Manager
    • Milan Das – Area Sales Manager

    Coolberg – Business Model, and Revenue Model

    “Coolberg was conceptualised looking at the needs of non-alcoholic consumers, I being one of them. There was a demand and it was met by imported stuff. We saw an opportunity in non-alcoholic beer segment and entered this business. We are increasing production every month,” Aswain said.

    Coolberg is a millennial-oriented brand. It’s designed to have the optimum flavour, consistency, and scent, as well as youthful and colourful packaging. The product is now accessible in over 30 major cities and is supplied at over 2000 commercial outlets, the majority of which are cafes and restaurants.

    The products are priced at Rs 109/- MRP and fall into the luxury segment. Coolberg has carved out its position in the marketplace, catering to customers who aren’t interested in alcoholic beverages.

    When non-drinkers are socialising with friends and seeking a more grown-up option to the juice and soft drink alternatives present in the market, it also provides a fresh perspective.

    Coolberg – Funding, and Investors

    Coolberg has raised $3.5 million in two rounds of financing.

    Date Round Amount Lead Investors
    Nov 13, 2019 Series A $3.5M RB Investments Pte. Ltd.
    Aug 1, 2018 Seed Round Anirudh Agarwal, India Quotient, Sanjay Mehta

    Coolberg – Growth

    Coolberg is a millennial-oriented brand. It’s designed to have the optimum flavour, texture, and scent, as well as youthful and entertaining packaging. The products are now accessible in over 30 major cities and are supplied at over 2000 retail touchpoints, the majority of which are restaurants and cafés.

    The products are priced at Rs 109/- MRP and fall into the premium category. Coolberg does have its own place in the industry, catering to those who aren’t searching for alcoholic drinks.

    When non-drinkers are socialising with friends and seeking a more grown-up alternative to the soft drink and juice alternatives available on the market, it also provides a fresh experience.

    Coolberg is now accessible in 25,000 retailers across India, 4 years since its inception. Supermarkets, grocery shops, cafés, restaurants, colleges, airlines, and online mediums, all distribute it.

    Pankaj, a Chartered Accountant, is in charge of marketing and statistics, while Yashika is in charge of organizing and advertising. According to Statista, sales in the soft drinks industry in India is estimated to reach $4,932 million by 2022, with the market growing at a 9.0% annual rate (CAGR 2021-2025).

    Currently, the brand works with over 250 distributors that provide to a variety of retail outlets. Also, it sells directly to consumers through a range of online platforms.

    Coolberg – Competitors

    Counter Culture Coffee, Budweiser, Heineken, Kingfisher, Funkin, Boxed Water, and INCASUR are among Coolberg’s main competitors.


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    Coolberg – Future Plans

    Pankaj Aswani, Founder of Coolberg Beverages Pvt Ltd, said, “Coolberg was conceptualised looking at the needs of non-alcoholic consumers, I being one of them. There was a demand and it was met by imported stuff. We saw an opportunity in the non-alcoholic beer segment and entered this business. We are increasing production every month.”

    Coolberg Beverages Pvt Ltd intends to increase market dominance in terms of reaching out to several clients. The firm’s offerings, which include the manufacture and marketing of zero-alcohol beer, are currently accessible in 30 major locations across India. Such items were available in 2,000 outlets, including stores and restaurants. Coolberg now intends to increase its reach by ten times.

    As of 2019,  “This year our target is to make products be made available at 20,000 outlets, which is a 10 times growth in market expansion. We want to penetrate deep into the markets we are already in. It helps in better distribution and an efficient supply chain. Once we stabilise our operations in these markets, we will expand to new markets,” Aswani added.

    Coolberg – FAQ

    What does Coolberg do?

    Coolberg Beverages Pvt Ltd is an Indian startup that makes non-alcoholic drinks.

    Who founded Coolberg?

    Coolberg was founded by Pankaj Aswani and Yashika Keswani in 2016.

    When was Coolberg founded?

    Coolberg was founded in 2016.

    Which companies do Coolberg compete with?

    Counter Culture Coffee, Budweiser, Heineken, Kingfisher, Funkin, Boxed Water, and INCASUR are among Coolberg’s main competitors.