Tag: social media

  • ResearchGate: Social Network for Scientists

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    ResearchGate is European commercial social networking site that provides a professional network for the scientific and research community to connect with each other to share, discuss research and share papers, ask and answer questions, and find collaborators.

    It was founded in 2008 by a group of scientists, and has quickly grown to become the biggest networking site of its kind, with over 11 million users worldwide. In fact, the number of users has more than doubled in only two years, and the site is even being dubbed the ‘Facebook for scientists’.

    ResearchGate – Company Highlights

    Startup Name ResearchGate
    Headquarters Berlin, Germany
    Industries Internet, Social Media, Professional Networking
    Founders Dr. Ijad Madisch, Horst Fickenscher, Dr. Sören Hofmayer
    Founded May 1, 2008
    CEO Dr. Ijad Madisch
    Areas served Worldwide
    Website www.researchgate.net

    ResearchGate – About and How it Works
    ResearchGate – Logo and its Meaning
    ResearchGate – Founders, Team and History
    ResearchGate – Mission
    ResearchGate – Business Model
    ResearchGate – Funding and Investors
    ResearchGate – Revenue
    ResearchGate – Competitors
    ResearchGate – Challenges Faced
    ResearchGate – Growth
    ResearchGate – Future Plans
    ResearchGate – Criticism

    ResearchGate – About and How it Works

    ResearchGate is an academic social networking site designed to facilitate access to academic research and collaboration between researchers. It was founded in 2008 by a group of scientists, and has quickly grown to become the biggest networking site of its kind, with over 11 million users worldwide. In fact, the number of users has more than doubled in only two years, and the site is even being dubbed the ‘Facebook for scientists’.

    Geoffrey Love, senior member of the Investment Division at Wellcome Trust, the second-highest spending charitable foundation in the world said: “ResearchGate is an innovative and widely-used platform, which connects researchers with their peers around the world. Through providing a space to share results and ideas, it is helping researchers to advance their research and develop applications that benefit society.”

    It has a blogging feature for users to write short reviews on peer-reviewed articles. ResearchGate indexes self-published information on user profiles to suggest members to connect with others who have similar interests. When a member posts a question, it is fielded to others that have identified on their user profile that they have a relevant expertise. It also has private chat rooms where users can share data, edit shared documents, or discuss confidential topics.

    Four main uses of ResearchGate:

    1. ‘Read and discuss problems’

    Scientists are able to look at each other’s work, discuss their research within the academic community, and create professional partnerships. Active forums can provide a platform for less experienced scientists to find support and advice from those more experienced, and users have described long-lasting professional partnerships beginning from a request for help with their experiment.

    2. ‘Create exposure for your work’

    The online community provides a convenient platform for showcasing research, even before publication stage. The question-and-answer forums and comment areas mean that scientists can take part in a form of peer review, and enquire about others’ work.

    3. ‘Get stats [statistics] on your research’

    ResearchGate has its own rating system (RG Score) to evaluate the impact of researchers and their work. However, this metrics system has caused some confusion, and even controversy; please see the section below for more information.

    4. ‘Connect with your colleagues’

    Search for other researchers and create contacts all over the world, while also keeping up to date with the latest scientific research.

    ResearchGate – Logo and its Meaning

    The logo of ResearchGate

    ResearchGate’s corporate logo starts with a process of discovery which reveals the organization’s  corporate identity and refers to company’s  values, its’ principles, personality, history, culture, strategy, structure, and all the actions, future plans and visions.The corporate logo creates a positive image in the minds of consumers and serves as a competitive advantage to enhance a firm’s  reputation by increasing visibility and  creating recognizability  and awareness about company’s promise of quality as a differentiator.


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    ResearchGate – Founders, Team and History

    ResearchGate was founded in 2008 by the physicians Dr. Ijad Madisch and Dr. Sören Hofmayer, along with computer specialist Horst Fickenscher.

    Founders of ResearchGate

    “Our goal is to free knowledge from the ivory tower, to digitalize it and make it accessible for everyone in order to accelerate scientific progress,” says Madisch, who is also the company’s CEO.

    It started when two researchers discovered first-hand that collaborating with a friend or colleague on the other side of the world was no easy task. Launched in 2008, ResearchGate was one of the earlier academic social networks on the Web. ResearchGate was founded in 2008 by virologist Dr. Ijad Madisch, who remains the company’s CEO, with physician Dr. Sören Hofmayer, and computer scientist Horst Fickenscher. It started in Boston, Massachusetts, and moved to Berlin, Germany, shortly afterwards.

    The company’s first round of funding, in 2010, was led by the venture capital firm Benchmark. Benchmark partner Matt Cohler became a member of the board and participated in the decision to move to Berlin.

    “ResearchGate is an innovative and widely-used platform, which connects researchers with their peers around the world. Through providing a space to share results and ideas, it is helping researchers to advance their research and develop applications that benefit society,” said Geoffrey Love, senior member of the Investment Division at Wellcome Trust, in a statement.

    ResearchGate has 6 current team members, including Co-Founder & CEOIjad Madisch. Bastian Hofmann – the Senior Software Engineer, Valeska von Mühldorfer – the Office Operations Manager, Tucker Park – Manager, Strategic Partnerships and Business Development, Sören Hofmayer – Chief Strategy Officer, and Horst Fickenscher – CIO and Co-Founder.

    The platform revolves around research papers, a question and answering system, and a job board. Researchers are able to create a profile that showcases their publication record and their academic expertise. Other users are then able to follow these profiles and are notified of any updates.


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    ResearchGate – Mission

    The company’s mission is to connect the world of science and make research open to all. 12 million researchers have made more than 140 million connections on the network, and share over half a million updates about their research daily. ResearchGate has completed four rounds of financing from Benchmark, Founders Fund, Bill Gates, Tenaya Capital, Wellcome Trust, Goldman Sachs Investment Partners, and Four Rivers Group.

    ResearchGate – Business Model

    ResearchGate is a for-profit enterprise. They have had two rounds of funding and have investors that have previously been involved with Facebook, LinkedIn and PayPal. Such investors obviously expect a return.  ResearchGate is building the site, user base, traffic and (user-generated) content. There are currently 12 million registered members, compared to 467 million currently on LinkedIn. (Membership is free on ResearchGate, the company instead makes revenues from things like recruitment and other advertising, both of which are being directed at exactly the audience that those advertisers want to reach.)

    ResearchGate – Funding and Investors

    ResearchGate has raised a total of $87.6M in funding over 4 rounds. Their latest funding was raised on Feb 28, 2017 from a Series D round.

    Date Stage Amount Lead Investors
    Feb 28, 2017 Series D $52.6M Goldman Sachs, Investment Partners
    Jun 4, 2013 Series C $35M Bill Gates, Tenaya Capital
    Feb 22, 2012 Series B Founders Fund
    Sep 14, 2010 Series A Benchmark

    ResearchGate – Revenue

    As LinkedIn continues to reign as the world’s largest social network for the wider working world, we are seeing the rise of alternatives that are besting and beating it in specific verticals. ResearchGate, a Berlin-based startup that provides a professional network for the scientific community to connect with each other to share and discuss research, is today announcing that it raised $52.6 in a Series D round of funding, bringing the total raised to over $100 million.

    This latest tranche of money comes from an impressive list of strategic and financial investors that include the Wellcome Trust, Goldman Sachs Investment Partners, and Four Rivers Group, Ashton Kutcher, LVMH, Xavier Niel, Bill Gates, Benchmark, and Founders Fund, some of whom (like Gates, Benchmark and Founders Fund) were investors in previous rounds. The startup has already been using the funds to build new features, such as Projects, to expand the functionality of its platform.

    ResearchGate – Competitors

    ResearchGate’s competitors include Academia.edu, Google Scholar and Mendeley. In 2016 Academia.edu reportedly had more registered users (about 34 million versus 11 million and higher web traffic, but ResearchGate was substantially larger in terms of active usage by researchers.

    The fact that ResearchGate restricts its user accounts to people at recognized institutions and published researchers may explain the disparity in active usage, as a high percentage of the accounts on Academia.edu are lapsed or inactive. In a 2015-2016 survey of academic profile tools, about as many respondents have ResearchGate profiles and Google Scholar profiles, but almost twice as many respondents use Google Scholar for search than use ResearchGate for accessing publications.

    ResearchGate – Challenges Faced

    Millions of articles have disappeared from ResearchGate, the world’s largest scholarly social network. In 2017, five publishers said they had formed a coalition that would start ordering ResearchGate to remove research articles from its site because they breach publishers’ copyright.

    A spokesperson for the group said that up to 7 million papers could be affected, and that a first batch of take-down notices, for around 100,000 articles, would be sent out “imminently”. ResearchGate declined to comment on the coalition’s statement, but its terms of service ask users not to store information that infringes copyright. They also state that because the site neither previews nor automatically reviews information that users have stored on it, ResearchGate can’t know about — and isn’t liable for — any possible infringements. The site says it will quickly disable access to infringing material after being notified of a problem.

    ResearchGate – Growth

    To begin with, it’s in the community’s growing job board where the founder sees future opportunities for monetization. As of now, companies and institutions post in the community for free, but Madisch says that down the road, one can imagine ResearchGate beginning to charge employers to post their listings in its job forum. The founder also sees an opportunity for monetization in creating a marketplace for scientific equipment and services within ResearchGate, allowing manufacturers and the companies responsible for making and distributing those services to get direct feedback from the community on what works and what doesn’t.

    ResearchGate has received substantial financial backing from venture capitalists and Bill Gates, but it is not clear how the platform will generate revenue. ResearchGate isn’t quite on the same growth curve as the two early social networks, but it’s begun to find some traction in the scientific community, having grown to more than 2.8 million members spread across 131 countries since launch, with 30 percent now logging in once per month.

    ResearchGate – Future Plans

    Matt Cohler(General Partner at Benchmark and Former VP of Product Management, Facebook) recognizes a similar ambition at ResearchGate to what he saw in his early days at LinkedIn and Facebook, and that, like those two businesses, the startup could be on its way to becoming a “true network effect business.”

    In the near-term, the ResearchGate founder said that company will focus on using its new $35 million to scale and ramp up growth and engagement. The company is also beginning to toy with the idea of creating an API and finding the best ways to open the platform up to enable third-party developers to build apps and tools based on the data being aggregated within its walls.


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    ResearchGate – Criticism

    ResearchGate has been regarded as one of the most attractive academic social networking site for scientific community. It has been trying to improve user-centered interfaces to gain more attractiveness to scientists around the world. Display of journal related scietometric measures (such as impact factor, 5-year impact, cited half-life, eigenfactor) is an important feature in ResearchGate. Open access publishing has added more to increased visibility of research work and easy access to information related to research.

    Moreover, scientific community has been much interested in promoting their work and exhibiting its impact to others through reliable scientometric measures. However, with the growing market of publications and improvements in the field of research, this community has been victimized by the cybercrime in the form of ghost journals, fake publishers and magical impact measures. Particularly, ResearchGate more recently, has been lenient in its policies against this dark side of academic writing.

    Therefore, this communication aims to discuss concerns associated with leniency in ResearchGate policies and its impact of scientific community. The site has been criticized for sending unsolicited email invitations to coauthors of the articles listed on the site that were written to appear as if the email messages were sent by the other co-authors of the articles and for automatically generating apparent profiles for non-users who have sometimes felt misrepresented by them. A study found that over half of the uploaded papers appear to infringe copyright, because the authors uploaded the publisher’s version.

  • Brian Acton: Connecting People Through WhatsApp

    Spare yourself a minute or two and make a note of the mobile applications you consistently use. There’s a high chance of WhatsApp being one of them. Want to text someone? WhatsApp. Want to do a video call? WhatsApp. Eager to share the latest joke? WhatsApp. The one stop solution for messaging, voice calls, video calls, and whatnot, WhatsApp is now an indispensable part of our life. WhatsApp is in a league of its own, racing past competition.  By 2011, approximately one billion messages were being sent per day on the app.

    Indians are the most active users in WhatsApp according to country wise survey; they are 10% of the total users worldwide. By 2013, WhatsApp had 200 million active users and according to a recently concluded survey, WhatsApp has over 1.5 billion monthly active users. WhatsApp was co-founded by Brian Acton and Jan Koum. It was then acquired by Facebook in 2014 for a whopping $19 billion. Presently, Acton is associated with the Signal Foundation. According to Forbes (2020), Brian Acton is the 836th-richest person in the world, with a net worth of $2.5 billion.

    Brian Acton – Biography

    Name Brian Acton
    Born February 17, 1972 – Michigan
    Age 48 (2020)
    Nationality American
    Education Stanford University (BS), Lake Howell High School
    Known for Co-founded WhatsApp with Jan Koum in 2009, Co-founded Signal Foundation with Moxie Marlinspike in 2018, Founder Sunlight Giving
    Net worth US$2.5 billion (Forbes,2020)
    Wife Tegan Acton

    Who is Brian Acton?
    Brian Acton – Journey
    Brian Acton – Education
    Brian Acton – Involvements/Career
    Brian Acton as Founder of WhatsApp
    Brian Acton – Net Worth and Influence
    Brian Acton Story

    Who is Brian Acton?

    Brian Acton is the co-founder of WhatsApp, a freeware platform to send messages and files. He is a computer programmer and an internet entrepreneur. Brian is currently is the executive chairman of the Signal Foundation, a company wants to secure global communication across the world. Brian is a former employee of Yahoo! and was rejected by Facebook for employment.

    Brian Acton – Journey

    Brian Acton - Education, Networth
    Brian Acton – Journey 

    Brian Acton – Education

    A child prodigy, Brian was brought up in Central Florida and studied at Lake Howell High School. Even after receiving a full scholarship to pursue studies at the University of Pennsylvania, he chose Stanford University. He has a degree in Computer Science from Stanford University, 1994.


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    Brian Acton – Involvements/Career

    Brian was a system administrator at Rockwell International, before switching to the tech giant, Apple Inc. and Adobe where he was a product tester. He was also associated with Yahoo! as its 44th employee. He worked for over nine years at Yahoo! and unfortunately, lost millions when he had invested in the dotcom boom. The dotcom bubble was a period of excessive speculation in the United States where there was a massive growth of the internet world; it lasted over a decade. After a loss in investments, Brain and Jan took a year off and went to the neighboring continent of South America. Post this vacation, Brian and Jan applied at Facebook, but both were rejected.

    Brian Acton as Founder of WhatsApp

    The Facebook rejection was disappointing but not enough to deter Brian.  When Jan Koum brought an iPhone in the year 2009, Brian recognized the endless opportunities the App Store had. The duo along with Alex Fishman pondered over an app of theirs. Brian Acton along with Jan Koum announced the coming of WhatsApp by setting up its headquarters in California on the 24thof February, 2009.

    Brian sold WhatsApp to the social media giant Facebook in 2014 at a valuation of $22 billion. Life’s a full circle in the end, the company that rejected Brian ended up buying his own venture!

    Brian Acton - Founder of Whatsapp
    Whatsapp Logo

    Brian Acton – Net Worth and Influence

    Brian’s net worth is $2.5 billion (As per Forbes 2020). He is ranked 551st by Forbes. By owning a 20% stake in WhatsApp, he was one of the most influential people in the company. He was later offered jobs at companies like Twitter and Facebook, which he turned down. He even left WhatsApp due to a dispute with Facebook regarding the monetization of WhatsApp, voluntarily parting away with $850 million in unvested options.


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    Brian Acton Story

    With success comes great power, and with great power comes great responsibility. A venerated entrepreneur ought to serve the society. This attribute is deeply entrenched in all the successful entrepreneurs we’ve seen till date. Brian lays great emphasis on philanthropy.

    In 2014, Brian and his wife Tegan Acton started the Sunlight Giving. This organization provides basic services to the children in  the range of 0-4 years who belong to families with low income. After leaving WhatsApp in 2017, he started another foundation named the Signal Foundation in 2018.


    Even after multiple setbacks, Brain didn’t back down. He learned from his mistakes, not repeating them again.

    “You never know what’s coming up, just don’t forget to try harder the next day”, advocates Brian.

    The fact that Facebook rejected Brian but ended up buying his startup is inspiring. Brian and Koum focused on user satisfaction, denying advertisements on WhatsApp. The Facebook-WhatsApp partnership wasn’t one Brian wished for due to conflict in opinions (Facebook is known for advertisements and the duo of Brian and Koum never supported ads on WhatsApp). A man true to his words, Brian has always placed his consumers over publicity and money. A luminary, Brian Acton has left an indelible mark on the digital space.

  • 10 Ways to Market on Pinterest | Pinterest Marketing

    In this modern era, people tend to use social media to market their products to sell quickly. Social media can be accessed by anyone in the world so that they can identify products that are trending. Besides, they can find whatever they need. Pinterest can be used an effective tool for marketing. But it is essential to know how to market on Pinterest. Here are best 10 tips on how to market brand on Pinterest.

    Many people know about Facebook and Twitter, but Pinterest is still comparatively unknown. Pinterest is a virtual pinboard where people can upload photos or images that can be inserted into different categories (a kind of album or folder) that can be customized by name. Pinterest can also be used to market your product.

    There were more than 291 million people using Pinterest in 2019. Even many businesses using Pinterest to market their product. There are 27% global marketers using Pinterest for business promotion and 75% saved Pins on Pinterest are coming from businesses. Advantages of Pinterest for business are many. The most important advantage is that it saves a lot of time and also money to market your product around the globe within a short period.

    Some social media platforms which are commonly used in marketing are Facebook, Twitter, Instagram, Pinterest, Google+, and so on. People choose a social media platform according to their needs and by accessibility where they want. Facebook has become the number one social media platform used by almost everyone. Twitter and Pinterest occupy the second and third positions respectively. Pinterest for business strategies can be really useful tool if used wisely.

    how to market with pinterest
    Pinterest Stats

    How to use Pinterest to Market your Business

    Make a Strategy

    Everything starts with planning, a good plan can decide how long you will go on your way. At first, you have to make a good plan that is how you are going to use the platform to market your product. Because if you start without any strategy you will not be able to promote your product for the long-term purpose. If you want to get the result of the time and effort you have to work smart.

    You should prepare a strategy to use Pinterest. Such as making a pin with the desired objectives before starting the marketing process. To increase website traffic, enhance brand awareness, escalate sales or extend customer engagement choose a picture and make pinboards according to the required purpose.

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    Observe the Content Percentage

    In our growth hacking article, we have mentioned that social media is one of the best ways to get traffic to your website. But you have to research a lot to understand what type of content is getting better impression than other contents. If you think that your content can attract new users then you should start using social media to promote your brand or product.

    Create inviting boards which contain 40% pins about inspiration and motivation, 40% pins for instruction and education, and 20% pins about the brand being marketed. After making this, the daily percentage of traffic and content can be observed.

    Be Friendly Pin

    To get traffic to your website you can take advantage of your social media platforms. You can share your blog post or any type of content from the website to your Pinterest profile. Make rich content that people will love to share and always try to give value to the people because this is the only way to build trust with your audience.

    Add a Pinterest button on the website and give images and blog posts that can be pinned automatically. Additionally, people can add a “Follow on Pinterest” button to allow visitors to pin images and posts directly and increase the traffic on the website.

    Promote Another Pin

    You can also promote other pins that are related to your niche. Promote other businesses posts that you think is creative. It will help you to market your brand too. People who are already a customer of any other business in your niche maybe not aware of your brand, promoting other business on your profile can give you a lot of engagement and a shoutout to the new audience.

    Build a pin with another pin engaged in community services by giving comments, repins or liking these pins. Individuals can also leave tags to other users to allow them to follow every description of the pin. Pinterest marketing services have all you need to market your brand.

    Optimize Your Website

    Optimize your website by putting keywords in the titles and descriptions to improve the ranking of the website on Google. Use the hashtag to emphasize keywords and phrases that might be sought after by customers. For example #newshoes, #shoes, #cuteshoes, and others.

    Your social media profiles can also help you to rank on google. Because now Google also prioritize those sites which gets more traffic from social media.

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    Cross-promotion

    The purpose of cross-promotion is to promote one social media page on other social media accounts. For example, people can promote their Pinterest on Facebook or Twitter. Apart from this Pinterest tabs can be added in other social media accounts for promotion.

    You have to utilize all the platforms to get traffic to your website and social media profile. People who are following you on Facebook may not follow you on Pinterest and it is also possible that they don’t know about your presence on Pinterest. So always keep updating your audience about your activity on social media profiles.

    Noting the Pin Placement

    Always pay attention to the placement of the pin, put the pin in place of the most important example, in the middle of the top or second row of the board. Some research suggests that the most visited pins are in the front and middle of the page. So the pin position is crucial to the survival of the business.

    Provide Interesting Stuff

    Providing interesting items will increasingly attract visitors to the web page and increase its traffic. Give something valuable to the audience like e-books or podcasts via the pin description. This will ensure an increment in engagement by 80%. Make sure it’s big enough and effective for attracting customer engagement.

    Make a landing page on your website where people can give their information and subscribe to your email newsletter. Many Digital Marketer uses this method that is Email Marketing to build their brand because this is cost-effective. You can give value to your audience via emails and this will also help to get better engagement.

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    Add Some Multimedia

    Make the board more interactive by adding various multimedia such as videos, screencasts, and podcasts. The good multimedia pin is one that includes tutorials, product demos, tours behind the scenes, and webinars.

    People love to consume information through visuals and nowadays social media platforms like Facebook, Instagram, Pinterest etc. prioritize visual content more than text content. So we have to change our marketing methods with the fastest-changing time. Observe the new social media trends use that as a reference to your content.

    Observe The Pin Analytics

    Pin Analytics on Pinterest

    To be able to observe the analytics of pins, you can use the Web Analytic Pinterest. You can find out pins which are often seen by people, and can then develop further strategies for business continuity of your respective websites.

    Although, Pinterest marketing is a relatively new concept in the Indian market, yet it is gaining popularity as people are becoming aware of its benefits. With the right guidance and strategies of use, Pinterest marketing can become the next big thing in the start-up world.

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    Conclusion

    There are many platforms out there which you can use to market your products or services but if you are looking for more creativity then Pinterest is the best platform for you. You can also rank your website with the help of Pinterest SEO, so try to utilize all these above mentioned ways to market on Pinterest and be as creative as possible.

  • 10 Amazing Instagram Marketing Hacks

    Instagram is one of the most prominent social media platforms nowadays. Instagram’s popularity is even exceeding the reputation of its parent company, i.e. Facebook. This is because most of it’s users use Instagram daily. They use it to publish pictures or videos they create. Such a high prevalence of Instagram has made business people incline to Instagram marketing for their businesses. Why do you think they choose Instagram for marketing?

    This is because Instagram is very flexible and has a fantastic strength of users so that you have the opportunity to market your product there. The viewership can be huge, and there will be many people who will see your product/s and might get interested in buying your product if you promote it engagingly. To strengthen their trust in your business, you can also post a video tutorial of making your product or testimonials on Instagram.

    ‌‌Want to switch to market on Instagram? This is the time. You can start Instagram marketing your business. With this market, business growth is guaranteed. Here we will give you some amazing Instagram marketing hacks in order to take your business to the upper level. These are quite easy. These ways are:            ‌

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    Make Instagram Account with the Name of Your Business Name

    Often referred to as your handle, a username is a name a person uses on Instagram to define their profile address. The first thing you should do is to make an Instagram account with the name of your business or company so that people could easily remember.

    Posting exciting content

    Post exciting content for your business. Preferably, hire a professional for this task. You can perform image editing or have a graphic designer to design the content of your product. It’s essential to draw the first impression on people who should be fun and can reach people’s hearts.

    Use Geotagging

    Geotagging is a feature provided by Instagram with which, you can tag the location of each of your images. You can also tag your work address or the address where your business is placed. It can be easy for people to know the whereabouts of your business. To use geotagging, you can simply do this, by pressing “add location” and then you can type an address or select an address if it is available.

    Instagram Marketing Hacks
    Geotagging

    Use Hashtags

    The hashtag is used to index your content. In a post, you can use n number of hashtags at the same time. The use of this hashtag can facilitate your content visible to others with the same hashtag or something similar. By using the hashtag, you can market your product effectively to a greater extent by reaching out more efficiently to the targeted groups.    

    The Ultimate Guide to Hashtags Marketing | Hashtag Strategies & Tactics
    Hashtags are a kind of metadata tags used on Social media platforms, which letusers to apply a user generated tag to the content. The main purpose of ahashtag is to make it easier for others to find the content on a particulartopic on social networks. The hashtag is the talk of the town. From t…

    Follow More People

    To be able to get a lot of followers, you must be following many people first to enable them to develop back your Instagram account. Wherever possible, you should follow thousands of people so that you and your business will be known to them. Keep in mind that you must try to follow only potential clients and avoid following every random account you come across. Following unwanted or uninterested people can make you look clingy and might lead to negative publicity.

    ‌‌Receive Requests for Followers

    Never refuse a request by followers to follow you. It can make you quickly get a lot of followers, and you can easily become more prominent in the Instagram market. If it becomes like this, you can publish your products effortlessly and attract more people to buy your product. It also shows the magnitude of people who shows interest in your product.

    How To Get More Instagram Followers Free?
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    Tagging People

    Tagging people is like geotagging. The difference is if geotagging is used for tagging locations, people tagging is for tagging people who are influential in the market and associated with your business in any way. In this way, you would be able to extend your market to that personality’s followers. Thus, tagging can be helpful if you have a person/s who have a good number of followers on Instagram. They might be your employee/s as well if he/she is famous enough on Instagram, you never know!

    Trying To Be Live On Instagram

    Instagram Live is a feature on Instagram that allows users to stream video to followers and engage with them in real-time. When users broadcast live video streams on their accounts, Instagram alerts followers that they can view the live stream. By using Instagram live, you can promote your products live. It can be used to engage with your followers directly and be quick to solve their doubts and dilemmas.

    Instagram Marketing Hacks
    Trying To Be Live On Instagram

    Moreover, it makes it easier to pitch your product directly without trying to piss off by pestering people and help you engage with only responsive people. The best of all is, you can get instant feedback and make improvements if required. This is very useful for you in recruiting more followers on your Instagram also because live chats are more tempting.

    Make Quiz

    The quiz is in high demand by the people these days. The Quiz feature enables you to write a query and a few probable responses. Only one answer is correct. People will take a guess, select one explanation, and they will be able to see instantly if they were right or wrong. To improve the Instagram marketing of your business, you can promote this business by creating a few quizzes. Many people are interested in taking the quiz in the hope to win prizes. Do not forget to geotag and tagging people so that there could be more engagement to follow the quiz.

    Provide Reward

    Giveaways are in trend these days. Instagram users, who have a significant following wish to reward their existing followers and attract more by giving away some fantastic gifts which follow them, like their posts, etc. The reward is very popular and most requested by people who use Instagram. You can use this function to attract followers You can make a program such as to share your products with a lot of people and you can give a reward to your followers to follow such tasks.

    Instagram Marketing Hacks
    Provide Reward

    Instagram marketing is surely beneficial for any business, especially the ones, which target the younger generation, they being more active, rather obsessed with this app. it becomes easy to grab their attention and get their inclination towards your product with so many features provided by Instagram.

  • What are different channels to advertise a start-up digitally?

    When you have successfully started up your own business, or have engaged in one, the responsibilities and tasks hung upon your shoulders are huge – especially when it comes to the marketing aspect. Marketing is that part of the business activity that deals with the management of exchange relationships. It is the business process of creating relationships with satisfying customers that leads to increasing sales and increase in profits as well. And advertising comprises of a larger part of marketing. Though, they are sometimes interchangeably used terms, the terminologies go hand in hand in most part of the business decisions.

    A new and upcoming way to advertise your brand or product or services is to do it on the digital platform – i.e. on the internet.

    “It’s hard to find things that won’t sell online.”
    – Jeff Bezos, CEO of Amazon

    It is called Digital Marketing. Digital marketing is the marketing of products or services using digital technologies and includes use of mobile phones, display advertising, and any other digital medium. And these mediums are often called the channels of digital advertising. Internet provides a startup personnel a vast wealth of opportunities. Hence, it is very important for your brand to establish and maintain a strong and evident online presence to be competitive enough to reach out to targeted audiences.

    Now, the internet provides various marketing tools that are lucrative and worthy enough to focus on while they bring you steps closer to your business targets – but the problem of choice will depend upon an analysis and correct study of these options. Not all of these digital marketing tools are going to be applicable or work for your business.

    In this article, we will share the types of channels that are available on the  internet for you to advertise on and help you in identifying the best tool available to market you brand or product.


    Also Read: Business Ideas For Students


    Social Media

    Social media is a very big platform for brands and companies to advertise about their product on. The shopaholic demographic is generally found on social media the most and hence it becomes attractive for both seller and buyer to interact and get gains from. Customers are actively seeking out brands and deals they like or are interested in and increasing numbers of users take the medium of social media as making their buying decisions.

    The creative examples of social media marketing can be – promoting your brand or deal on stories that are sponsored (on Instagram, Snapchat, Facebook, etc.),  on sponsored posts, or on promoted deals especially on Facebook, and many more. Social Media influencers also help the brand a lot, for instance a person with a significant amount of followers or subscribers on any social media platform will bring a lot of attention and customers on site that are desiring to buy your product or service. And through the use of “cookie”, the companies and brands are able to target and focus on building relationships on people who are genuinely interested in your product and will be willing to  make the final purchase.

    By choosing the right platform that benefits your specific business the most should be given priority. And expansion or withdrawals can be managed thereafter.


    Also Read : A Complete Facebook Marketing Strategy


    E-mail Marketing

    If you want to build a direct relationship that benefits both the parties E-mail Marketing is the most effective tool. The users (or say potential customers) have shown interest in your website, app or online ad, and have opted to hear from you by giving you the personal information i.e. their e-mail address. So they are more willing to open those messages to learn and be aware about your products  (or new ones), sales and how to benefit from them. You can make it as  personalized as possible. By the way of triggered autoresponders and segmentation practices you can make the emails as immediately relevant to the  receivers as possible. This significantly increases the chance of immediate conversion and also long-term open rates too.

    The email should preferably be short to read and easy to scan. Give the users reason to click by giving an attractive subject line. You should, again, keep it short but try to offer value, incite urgency, or both in order to increase traffic.


    Also Read: How To Get More Instagram Followers Free?


    Pay-Per-Click Advertising

    Pay-per-click  is an internet advertising method that is used to drive traffic to websites in which an advertiser pays the publisher when the ad is clicked. They typically  include search engines, website owners, or a network or websites. There are also many other paid advertising channels like Pay-Per-Click advertising that deliver highly targeted traffic of potential customers within very short period of time. This method requires the most beneficial placing of the ad –  i.e. the ad placements. As the revenue invested in advertisement should  profitably correlate to the acquisition of customer per unit.

    You can choose to run you PPC ads on the basis of a day, a week or a month depending upon the budget. The effectiveness of a PPC will depend upon how well you choose your keywords that are attractive and grab customer’s attention, as  well as optimizing the visual and contextual information of your ads.


    Also Read: A Complete Guide to Hashtags Marketing


    Content Marketing

    Content lies at the very core of every digital marketing campaign and is one the most important element that works in the advertising field. If your website has good, high-quality, and relevant content, your website will generate significant amount of inbound traffic from all he potential audiences.

    The content so created includes text, graphics, videos, and other related effects people are looking for and are interested in. It should be catchy and informative at the same time. Make sure the so published content is enough to make a potential customer gain trust in your brand and be impressed enough to make the final purchase as well.

    Generally, the management hires content marketers for the same task and job. They provide the company or brand with the relevant experience and work in favor of the enterprise, which is an effective strategy to go for.


    Also Read :
    Digital Marketing Business Ideas | Online Business in 2019
    13 Tips To Make A Video Ad To Pump Up Your Sales


    Display Advertising

    Display advertising is the type of online advertising that comes in various form such as banner ads, rich media and more. Display advertising relies on elements such as images, audio, visuals, videos, animations and logos to communicate an advertising message. Display advertisers frequently target the users with  particular traits to increase the ads’ effect. It can be done through the ways of using “cookies” – which can track whether a user a page without buying anything, so the advertiser can later retarget the user with ads from the site the user previously visited.

    Display advertising normally works more on the principle of placing display ads on various websites, blogs, forums, and so on. It helps in promoting new products or offers and increase online presence and reach out to customers to help  drive leads and increase brand awareness. This method can track everything from  numbers reached, clicks, action and conversion ratios and hence it is easy to  manage with the given budgets.

    SEO

    Search Engine Optimization (SEO) is the thriving, most effective and efficient digital marketing tool. It involves several activities to boost rankings and includes usage of keyword research. It also makes use of both on-page and off-page optimization, linkable asset creation, organic links building and  more.

    We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.
    – Gayle Fuguitt, Marketing veteran

    Optimizing SEO in your content will significantly improve your search rank and make it much easier for potential customers to find your website. You can include the keywords from your article and strategically place your title, hashtags, headings and the main content.


    Also Read : How to Create Quality Content that Ranks & bring Quality Traffic


    The aforementioned digital marketing channels will work dramatically well if you have a good digital marketing strategy in place for your brand or business. Each method can be evaluated and gives relevant consideration in the working of final marketing mix. It should be kept aligned with the business objectives and long term goals. Once the marketing channel is chosen, it should be periodically monitored also. The effectiveness in workings of the channels so selected should be altered as per the changing digital trends and business  goals.

  • How To Use Quora For Business And Marketing? | Ultimate Guide On Quora Marketing

    Marketing on Quora brings a lot of traffic which converts like crazy. The Internet is a great place for brands and businesses to connect with their audience. Social networks. Bookmarking site and discussion forums have greatly helped us to keep building our brand visibility regular promote goodwill in the crowded market where our audiences live.

    One site that we surely need to consider is Quora, Founded in 2010 Quora is a social question or answer community. The users can vote which answers are most helpful. Beyond ask and answer you can target your question to specific Quora users, asking them specifically to weigh in with an answer along with others in the community.

    You can search for specific questions or topics related to your business and follow these to receive notifications of new questions. Overall it’s a great platform to know about your industry and connects with relevant people.  

    If you have been neglecting Quora for a while, go and create a profile on Quora to get the exposure to the potential audience. If you have already signed up start engaging. Quora has great untapped potential for B2B marketers. So, Let’s get started on how you can use Quora for business or Quora for marketing?

    What Is Quora?
    Why Quora Marketing Is Best For Marketers?
    How To Use Quora For Business?

    What Is Quora?

    Quora is a nice place for marketing, people generally concentrate on queries only, and they search for specific solutions for their problems. If they find your link in the solutions section, That traffic is absolute and there is a high probability of conversion. Quora is a goldmine for content creation and promotion. Quora is a vibrant question-and-answer website where a community of users can pose questions and answer those they have the knowledge and expertise to answer. You can easily do Quora marketing and get traffic to your website

    What makes Quora so useful is that you can ask a question (an “A2A”) on any topic imaginable and someone will surely have an answer for you. The community is stellar—you’ll find pretty much every CEO and VIP on Quora, all helping the community get the answers it needs.

    8 Hidden Ways to use Reddit For the Business | Generate Leads Using Reddit
    Reddit is a social media website, something similar to Quora, but a differentone. This American social media and “the front page of the internet” has growntoo big. Initially, people never thought that Reddit can have more than 300million active users per month. This number is much more than Quora…

    Why Quora Marketing Is Best For Marketers?

    Quora is probably the best source of free expert and professional opinions other than Wikipedia. You’ll be surprised to know-how more than 3 million users share their expertise and insights every month on all sorts of topics. You name it Quora has it. The best thing is all are accessible for free of cost. This is a significant audience of well-intentioned curious knowledge-seekers.

    Next, you can build your expertise and authority in any particular or any topic you choose. You can also get insights and learn from users, customers, industry experts and influencers on the topic you asked or follow. You can find out the question to give a direct answer to anyone asking about your product or service.  Lastly, Quora is a great platform to do market research and for competitive analysis and know what’s hot in the industry currently. Quora marketing can help your business to grow at faster rate.

    The links on quora are a no-follow once there may not be many benefits in SEO however you can get very nice traffic from there.

    How To Use Quora For Business?

    Create The Optimal Quora Marketing Profile

    Quora is a community of professionals and thinkers. Once someone liked your answer, they tend to know more about you then connect and follow you. Having a profile without much information can lead to losing that followers or the potential customer.

    Try to give your profile a professional look with images, website, writing about me section, adding interest and area of expertise, location, previous companies, and others. You can also add a tagline, website URL, connect all other social media sites which will help people to connect with you in a better way.

    Quora also gives you a great exposure by showing your bio (name +Tagline) on the top of your answers. However, these are restricted for 50 characters only. You can use this opportunity to get a great exposure for your brand. Just put up your brand name at the beginning of the tagline.

    You can also create an appropriate tagline for each different topic. To set up a topic-specific bio, click on your profile page. In the right column, you’ll see a list of “Knows About” topics. Next to each topic is a link to “Describe your experience.” Clicking here will let you set the topic-specific bio.

    One more thing: Quora has an account verification option, but similar to Twitter, the verification is passive. You cannot request it. You must wait for Quora to approach you and make the offer to get a “Verified” label.

    Quora Profile - Quora Marketing
    Quora Profile

    Be Active And Build Your Followings

    All this helps you get found for Quora marketing and may make it easier for people to seek you out when they’re looking for Quora users to answer their questions. After you have completed your profile, search for different topics you are interested in and follow them.

    You will get the latest discussion and updates on that topic in the home feed. It will also send you notifications so that you don’t miss any questions.  You can read them, upvote or take part in the discussion by commenting on your views. Upvotes appear on your public profile straight away and can be a good sign that you’re active on the site. More upvotes you get means more people follow you and you can easily guide them to your business website through this Quora marketing.

    Finding The Best Questions To Answer

    You can answer any question and build your expertise around that. However if If you’re looking for a great way to solidify your brand answer questions strategically. It’s a great opportunity to let everyone know that your brand is knowledgeable of certain industries, making your trustworthiness “points” go up.  Search for your chosen topic. This will narrow down the questions significantly.

    Choose a topic that fits your business, that you’ve written about recently, or that you have meaningful stats for. Find threads with lots of upvotes. The upvotes signal that the questions are viewed a lot. A popular answer here could potentially lead to thousands of views per day (and dozens or hundreds of clicks back to your site). Find new questions. You stand a greater chance of bubbling up to the top of the answers list if your answer comes early. It gives you a great chance to scatter your links—just try not to be spammy

    Build A Quora Page For Business

    Much like Wikipedia, anyone can create a page on Quora about anything. This makes for a great chance to build a company page for your business. To do so, start by searching for your business’s name in Quora. From the results page, if you don’t see the name listed as a topic, you can look in the right sidebar underneath the “Add Question” box and click the link to “Create Topic”.

    This gives you the option to name the topic and add a brief description. Once your topic is live, you can request for the Quora community to review the topic. This is particularly helpful for people wondering if they should invest in a subscription to a service or otherwise get involved with a company. For you, it’s a great way to add a bit of social proof and testimonials to your brand’s presence on Quora.

    Perform Research On A Topic

    What are people asking on Quora? These questions can lead to great blog posts. There are a couple of ways to do this. Flip through the questions-and-answers from the topic that your blog covers. Check to see the popularity of the threads. Are there lots of upvotes? Lots of conversation? These might make great blog posts. Validate your idea with Quora. If you’ve already got a seed of an idea, search for it on Quora to see what people are asking about it. You might find a particular direction to take or a new angle—or even just the validation you were looking for.

    Get Quick & Easy Crowd Sourced Content

    Not only can Quora help you come up with story ideas, but it can also help you come up with entire blog posts. This idea of crowd sourced content follows a bit in the mold of a roundup post. Ask people their opinion on a topic and collect all their answers into an article.

    With Quora, you can ask for stories or experiences that people have had (rather than a specific, closed question with a single right answer). Some great examples of questions like these include: If it’s a general question where the value comes from any and all answers, you can leave things here. If you’ve got a question that’s quite specific to those who know their stuff in your industry, then you can go through a couple of extra steps.

    First, make sure your question is unique and categorized correctly. This will help the right people find it.

    Second, invite certain Quora users to answer the question. You’ll see this option after you’ve posted your question to Quora (see below).

    Have many responses in the category your question resides in Good response rate

    • Cost – are they free to ask or will it cost you credits
    • If you know who the experts in your field are, you can look them up by name and ask them to answer.
    • Once the answers come in, you’ll have the basis for an excellent roundup post with a good variety of sources and input.

    Discover New Headline Ideas

    Much like you might do a bit of headline research by typing your keywords into a Google search (autocomplete is a great way to learn how people ask things), you can do the same with Quora.

    • Type in your keyword into a Quora search.
    • Filter the results to only show questions.
    • What you’ll see on the results page is how people ask their questions about your chosen keyword and, therefore, how you can frame your content.
    • The most popular questions in terms of answers and up votes can be a signal about the value of the way things are worded. And it can all help with writing headlines for your next blog post.

    Help With Customer Support And Influence

    One of the biggest benefits for Quora is building authority. And right behind that is this,

    Use Quora to provide customer support to your users and to provide a positive influence to discussions about your product. Like all other social media channels, Quora lets you communicate directly with customers. On Quora, they may be asking questions about your product specifically, and what better feeling than to have those questions answered by an employee of that company—or even the CEO.

    Analyze Your Quora Stats

    Quora provides free analytics for all users, showing you a detailed breakdown of the following:

    • Views
    • Up votes
    • Shares
    Quora Analytics - Quora Marketing
    Quora Analytics

    Quora has inbuilt analytics tools that let you analyze how your answers are performing.  It will tell you views up votes and share your answers for a different time like last 7 days, last 30 days, last 3 months and all-time.

    Displaying these stats for each of the following categories
    • The questions you ask
    • The answers you give
    • The blog posts you write
    • All the content you contribute

    Crazy Egg has some helpful ways to analyze these stats to best help with your Quora marketing:

    Each answer provides stats for the number of times it’s been viewed, and by which users. If you click on “# views,” you can see how readers are being led to your answers. Are they finding your content through your profile, through tagged topics, or through random browsing?

    By visiting your personal views page, you can also obtain an overall assessment of who’s seen your answers. A quick glance through these stats will tell you which avenues can give you the most coverage.

    Start A Quora Blog To Re-purpose Your Content

    One neat way to get involved on Quora besides the standard question-and-answer format is to start blogging. At Quora, you can create a blog and publish stories. To get started, click on your profile and navigate to Blogs. You’ll be able to create a blog and customize its name, URL, and description. Then, add whatever content you choose.

    Just like LinkedIn content, these posts get circulated around the Quora network, and you can share your posts on social media to attract readers and followers. We’ve recommended Quora as a possible option for repurposing your existing blog content. Bloggers like James Clear do this to great results.

    Quora Hacks

    Format Your Answers In An Eye-catching Way

    Quora may not be known much as a visual network, which means there could be a big opportunity if you’re able to include some visuals in your Quora content.

    Many of the top Quora users add images to their answers to help support their point. And these images, while first of all helpful, are also great attention-getters. See how they’re included in the Quora answer stream here.

    The first photo in an answer will appear as a thumbnail beside the answer when viewed in the question stream. Beyond photos, you can also add some custom formatting to your answer, helping it be more readable and hopefully gain a few more up votes. Make your headlines Bold or italic.

    Do Competitive Research

    Just as you can search for your own brand, you can also search for your competitors and see what they’re doing to market themselves, as well as learn how customers are talking about them. Investigate. Listen. Learn.

    You may find a common theme or reason customers choose your competitor over you, and utilize that knowledge to improve your product or service. There may also be opportunities to reiterate your unique value propositions when a user is at the critical decision-making stage of the sales funnel, and ultimately convince them to choose you. What’s more, even if you think you know your industry through and through, you may discover emerging industry trends or opportunities before your competition does by listening to your customers.

    Competitor Research on Quora - Quora Marketing
    Competitor Research on Quora

    Hiring

    Yes, that’s true! People really do hiring on Quora. Once, someone answered a question about some bugs in a very popular online education website. The answerer was anonymous, however, the CEO of that online education website commented to send him his resume as he wants to hire him. This is just one case, there are hundreds of people who are hired on or because of Quora. Quora is a place where only those people come who want to learn something. So, one filter automatically gets applied. You don’t have to worry much about their curiosity. Hence, you can find and hire someone on Quora. And as a matter of fact, those people who want their dream job can start answering questions on your favorite topic and be consistent. However, there is a very low chance but there is still some hope.

    Run Quora Ads

    If your potential customers are available and engage on Quora, then you should try Quora Ads as well. Quora Ads Manager will offer you to target your audience by topic, geography and platform.

    Affiliate Marketing On Quora

    You knew it was coming! Affiliate marketing is the best way you can earn from Quora. All you have to do is to get some affiliate links and use them in your answers. However, Quora is very strict for their content. If you are using your affiliate link without making any sense of it in the answer, then your answer will be collapsed. So, write carefully. It should not look like all you want from viewers is to click your links.

    Redirect Traffic

    You can redirect the traffic to your own website. If you answer a question very efficiently and without any greed, people will go to your website. You can write your answer and at the end of the answer, put the link and ask people to visit it in order to get more deep information. However, I would suggest you to not to cheat your viewer. If you really have a good content and the topic is deeply described there, only then redirect them to your website. If people found you cheating, they will report your answer, which might result in getting your account banned. So, play it carefully and according to the terms of Quora.

    Add links to bring referral traffic from Quora - Quora Marketing
    Add links to bring referral traffic from Quora

    Conclusion

    According to the Huffington Post, most of the top brands are being discussed on Quora. In 2013, 84% of the top 100 brands had at least one discussion thread dedicated to them. Nowadays, it’s hard to find a brand with no Quora mentions.

    To get the most out of Quora, make sure your account is complete and professional, read through the discussions to get a feel for popular topics in your industry, communicate with others and share your answers on other social media sites. These tricks are not only for Quora marketing but for all the similar platforms like Reddit, Medium, Stack Overflow, etc. You have to choose the best platform. Choose the best platform for your life too, do not go for fame and money only, life is much more vast than that.

    Hence, in this way you can use Quora for marketing and for your business. Comment some more ways we can earn from Quora. Have you ever earned some bucks from unusual online ways? Share this post with all your friends.

  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

    Also read: Build Trust in Online Business

    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.

  • Digital Marketing Business Ideas | Online Business in 2021

    Digital marketing is gaining immense popularity among entrepreneurs, marketers and consumers. While entrepreneurs and marketers use digital marketing to reach out to a large target audience, consumers life has also become easier as they can explore and buy products and services easily. As a result, there is high scope for success in digital marketing business ideas you can start online like SEO agency and web/app development.

    So here, we have compiled a list of best digital marketing business ideas, which are popular and profitable too. You can start them all online.

    Best digital Marketing Business Ideas to start Online:

    Blogging Agency

    Blogs are the arteries carrying the weight of digital marketing. Existing from the time the internet was introduced in the 90s, blogs are an effective way of marketing products and services on the internet, mobile phones and other mediums. The quality and influencing capability of these write-ups are defined by the minds that produce them. Hence, there’s a dire need of professional content writers comfortable in delivering content over an array of topics.

    So if you have flair for quality content creation, then a blogging agency is a suitable startup plan for you. You can later diversify your income plan when you have a good amount of audience.

    SEO Agency

    A lot of companies proclaim being experts in SEO and thus there’s a lot of competition in this domain. But if you’ve worked on real-time SEO projects and have enjoyed success, then optimization can be one of the best business ideas to make money. In in the SEO industry, success depends only on two factors – prior experience and conversion rate i.e. increase in incoming traffic.

    Social Media Agency

    Virtual presence on social media platforms such as Facebook and Twitter is imperative in bolstering brand identity and awareness among people. Every business irrespective of the size and area of operation must be present across different social media platforms to attract target customers. Managing social media accounts in different platforms, and keeping these accounts updated is an exhaustive task. In this scenario starting a social media agency is a profitable business idea. Along with that, if you learn a few things about Social Media marketing and the paid ads on social media, then you can build a good clientele. Many small businesses which are coming online don’t know how to use the social media and its ads effectively. So, you can approach them easily generate a lead.

    Additionally, If you are a social media enthusiast, you can also earn money by selling products to your friends and followers on social media platforms. You do not even need to keep a stock of products to sell online. There are many Dropshipping apps available like Meesho, Shop 101 etc. You just have to download the app and share the products shown in your social media accounts, and you earn commission on every product sold.

    You can also promote affiliate links and make money whenever someone buys from your affiliate link. Almost all the ecommerce companies provide affiliate links. Today, social media is one of the best business and there are various possibilities of making money through it.

    Mobile and Web Application
    Development:

    Organizations want to expand their market reach beyond the realms of laptops and computers. This implies transporting an entire website to a mobile screen, with no delay and failure in rendering.

    As such,mobile/web app development can be a successful digital marketing business plan. The USP is to distinguish oneself from the numerous companies already involved in app development. An example is creating applications that don’t breach the privacy of the smartphone user. This is slowly becoming a necessary feature in the light of various data breach incidents that have occurred in recent times.

    Also, there are many businesses which need to get online to expand their business. According to a study (2018) 6 out of 10 small businesses do not have a website. In fact, 35% of those business owners think their business is too small to be online. You can easily target those business and tell them how easy and profitable it is to be online.

    Video Marketing

    Static images as advertisements are gradually being replaced by short video clips. And it makes sense as well since people are prone to be enticed by a 10-second ad when compared to an image trying to convey the same message, promotion or idea. According to a study, organic traffic improves by up to 157% with added video content. So, if you can form a team that has innovative digital marketing ideas and specializes in creating amazing videos for promoting clients, then video marketing consultancy is your niche to launch a startup.

    PPC Strategist

    What a PPC strategist do is to come up with the best keywords for the PPC campaign. Pay-per-Click campaigns are expensive and can quickly burn through the budget if not implemented carefully. So, companies need highly experienced strategist who can do deep research and come up with the best keyword for the PPC campaign. If you can convert a $2 fee paid to a search engine for PPC into a $100 lead, then you should lend your expertise to others by conjuring a PPC strategy company. Companies pay the PPC strategist their quoted prices.

    Cloud Consultancy

    Cloud services offered by providers such as Amazon, Microsoft etc. have made life easier. Whether large storage or high-performance virtual machine is needed, cloud computing satisfies all kinds of requirements. And as more and more companies shift their entire operations online on a cloud platform (especially startups), cloud consultancy is the need of the hour. With a large number of vendors to choose from, companies may not be able to make the right choice and need professional guidance for cloud computing. In such a case, starting a cloud consultancy can be a profitable startup idea.

    However to rise up in ranks as a consultant, one needs to have the latest certifications and skills, and above all, the desire to learn and improve daily since cloud computing is making tremendous progress and innovations with each passing day.

    Web Analytics Company

    Analysis of data obtained through incoming traffic on a website can reveal surprising and useful patterns. Using the power of AI, ML and business analytics experts in these domains can help websites boost productivity, income and effectiveness. If you’re an analytics expert or can assemble a team which specializes in same, you can create a startup providing web analytics services and solutions.

    Websites, blogs, and similar platforms often fall prey to copyright and infringement suits due to plagiarizing content for digital marketing. For example, bloggers tend to copy answers from forums like Quora, without giving the actual writer due credits and recognition. Situations like these open up an entire money making domain to legal experts dealing with copyright and trademarks and thus makes a good digital startup.

    As such if you are one such ‘cyber lawyer’, then use your skills to start a business in saving website owners from unnecessary copyright violations!

    This was our list of top digital marketing business ideas. Comment below if you have any of the listed startup. If not, which kind of Digital Marketing Startup are you most interested in and why?

  • Somo – Enabling you to Earn with Social Media

    Startup Name – Somo

    Headquarter – Delhi

    Founders – Saurabh Goel & Sooraj Singh

    Sector – AdTech

    Founding Year – 2015

    Do you have a decent Social Media reach? Do you want to become a Social Media Influencer and earn some bucks? Somo might help you to start your journey. Somo is the world’s first social media advocates driven marketing platform headquartered at Delhi. Somo connects business as advertisers with social media users as influencers. Thus, helping companies to reach out to closer to people at micro level and at the same time helping social media users to earn some money.

    We interviewed the Co-founder, Mr. Sooraj Singh to learn about his journey of building Somo.

    Somo – Vision & Mission

    Every brand owns a digital space in today’s time. It is because digital marketing benefits businesses of all sizes by giving access to the mass market in a cost-effective & measurable way. According to IAMAI Report, “The growth in spends on Digital Advertising is expected to continue at a CAGR of 30% to touch INR 12,046 Crore by December 2018 in India”. However, the existence of Ad blockers, Blind Spots & Bot Traffic has stopped the communication between digital marketers & their targeted audience, thus jeopardizing a brand’s overall success.

    Also, there is no platform that enables social media user to become an Influencer immediately & to monetize the profile. Micro users are always most influential in order to promote services or products of brands. Furthermore, Somo mobile application is the world’s first mobile application that not only helps users to monetize their social media profiles but also quantifies the influential power user has on social media.

    Read more: Check out the vision and mission of OnlineTyari

    Somo’s long term vision is an expansion on all social media platforms as well as global expansion.

    Somo – Founders

    Somo is a venture by two young & passionate entrepreneurs, Saurabh Goel & Sooraj Singh. Saurabh is a serial entrepreneur with years of experience in marketing & sales. He is an electrical & electronics Engineer. He started his entrepreneurial journey at the age of 18. After working with Simpli5d Technologies for almost 2 years, he had an idea of starting his own digital firm along with his college friend Sooraj Singh. Sooraj Singh is a Computer science engineer & coder since childhood. He has significant experience in different technologies and blockchain.

    Somo Founders

    Aditi Sharma (VP Marketing) – She has a master’s degree in Science. She has significant experience in Business Development & Digital Marketing.                

    Somo – The idea and starting up

    We were always passionate about building something that can make an impact and contribute effectively to the existing problems around. We believe problem itself is a solution and that is why we started our first venture together named as WebAssets in 2016 with a vision to transform the digital marketing industry. Through WebAssets, we provide very economical services to startups, restaurants and schools so as to fulfil their digital requirements. We initially developed our expertise towards digital marketing and sooner figured out declining effectiveness of digital marketing. We then worked towards innovating new generation of digital marketing. Finally, we are up with Somo: World’s first social media advocates driven marketing platform. We have already gained early traction through Somo.

    Read more: Interesting story behind the idea of BookMyShow

    Somo is the World’s first Social Media Advocates Driven Marketing Platform. In the word Somo- “So” represents Social & “Mo” represents Monetization. We are quantifying the influential power of Social Media users in the platform & helping them to monetize their influence on Social Media & Let them begin the journey of a Social Media Influencer. Thus the Name “Somo” Social Monetization.

    Somo Logo

    Somo – Industry details

    According to reports, India holds the total potential market size of Digital Marketing as INR 19,000 Cr. with CAGR of 28-32%. We believe it is high time to bring in a new generation of digital marketing as internet user’s communication with digital advertisement has gone tremendously low and it is need of the hour to uplift dying traditional media.‌                        

    Somo – The Product

    Read more: Check out the products and services of Netmeds

    Somo is a Patent Pending Technology, registered under “Startup India Program” & “MSME”. The mobile app of Somo lets brands go viral on social media when thousands of KYC verified Social Media users share their content. After the “Sign Up” on the Somo Application, user gets to see several posters of various brands which they can share directly to their Social Media profile. Once they share a post, they earn a certain percentage of revenue which brands pays. Through this model, the user can start monetizing their Social Media profile directly from the very first day.

    Once a user shares a post, our integrated algorithm starts tracking several factors to understand the influential power of the user on Social Media. These factors include the number of engagements, number of clicks, number of views etc. This way we put Social Media users in different leagues of influencers like the Bronze league, silver league, gold league etc. This solves a big problem of monetizing Social Media profile for users as well as to understand the influential power one can have on Social Media.

    For Brands, with the declining effectiveness of native digital advertisement & the rise of bot engagement on Social Media, it is the need of the hour to take a step forward. Somo plays an important role here by getting the brand’s post shared by multiple users directly from the app. This burst of posting organically on Social Media ultimately delivers high ROI as content now goes in a more integrated and a recommended way on Social Media channels rather than going like a blind spot ad. Also, the chances of bot engagement become negligible because of the KYC verification of Micro-influencers. Brands also get deep insight reports on the performance of the campaign. KPI is delivered through a user-friendly dashboard consisting of graphical analysis representing important KPIs like number of shares, comments, views, etc.

    Somo builds up a win-win situation for both brands as well as Social Media users. It gives a dual opportunity for both users & brands. Users can monetize their social media profile & start the journey of being a popular social media influencer and brands can get an organic shootout through the power of these engaging social media profiles, along with the real engagement. Somo mobile application monetizes the users’ basis upon their influential power on social media and ranks them in the leaderboard for them to stay rewarding.

    Somo – Revenue model & Sources

    We have two revenue models. The main being, we retain a percentage spent by brand as a platform fee and share the remaining revenues with brand advocates. In the SaaS model, we give the control of Somo platform to the brands. We charge a particular fee from the brands to use our model and brands decide what they have to pay to the Brand Advocates.

    Read more: Check out the revenue model of PropStory

    Somo – Customer Acqusition

    Users acquisition is done through both online and offline activations. Online activation includes digital campaigns executed through Somo, Google Ads, Facebook etc. whereas offline activation is carried through the student ambassador program at the mass level. ‌‌We are doing brand acquisition through e-mails and agency connects.

    Somo – Current achievement

    Somo has already started shaping up the new generation of digital marketing. The company has already collaborated with popular brands such as Mamaearth, Travelur, Milaap, Evibe, Behrouz Biryani, Ovenstory, MomsCo and a lot more! Just within the first month of the application’s launch, Somo received an enormous response . More than 10000+ downloads were done and it had more than 7,000+ registered users.

    Somo – Work Culture

    We believe in learning and innovations can go hand in hand it can build a fantastic environment for a company. We intend to build a team that works with the company and not for the company. And we will ensure this by providing limitless learning and growth opportunities to our team and respecting everyone’s opinions,

    Somo – Funding

    We are into the closing phase of our seed round.

    Somo – Competitors

    We do not have direct competitors. The ones we have are indirect competitors but we are very much different in terms of customers segmentation, business model and execution strategies.

    Read more: Who are the major competitors of Mobikwik?

    Somo – Future plans

    We are very much clear with our future plans. Once we integrate all the relevant social media platforms, we look forward towards global expansion via licensing our technology to various parts of the globe.

    We are planning exponential expansion across different Social Media platforms & geographies in quick time. We are expecting more than 1 Million downloads in the next 12 months.

    Somo – Awards and recognition

    Soma has recently been awarded with Kotler’ Excellence Award at the World Marketing Summit, 2018.

    Somo – Founders’ Advice

    Today’s youth especially Indians needs to learn the risk-reward system. Going with the safest thing for the career is not always the right one. Most people during their teens aspire to have a completely different path then what they end up doing because they think it has the most career stability. There is a part of life which for taking risks and it is the youth. However, the risks should always be calculated and should have a good risk-reward ratio.