StartupTalky

Tag: social media

  • 5 Best Hootsuite Alternatives for Managing Social Media Activities

    The social media presence of a company is not limited to one website. They must have several profiles on social networking sites such as LinkedIn, Twitter, Facebook, Instagram, and others to stay in touch with their consumers.

    As a result, managing so many social media accounts becomes tough, so specific social media profiles may not be updated regularly.

    This is why you’ll need a complete social media management platform like Hootsuite to make managing various social networking profiles and company sites reasonably simple.

    Hootsuite’s online interface is simple to use. You may manage various social media profiles in multiple streams from a single dashboard. You may also plan your messages to go out at specific times, get complete analytics data on your campaigns, increase your likes and follow, and more. In addition, Hootsuite offers price freedom, as you may use its free plan or any of the premium plans.

    But, other than Hootsuite, there are many different social media marketing options that you might prefer. So, without further ado, let’s look at some of the Hootsuite alternatives in this post.

    5 Best Hootsuite Alternatives

    1. Agorapulse
    2. Sendible
    3. Buffer
    4. Sprout Social
    5. SocialOomph

    Conclusion
    FAQs

    Comparision of best Hootsuite alternatives

    Agorapulse

    Agorapulse- Best Hootsuite Alternative
    Agorapulse- Best Hootsuite Alternative

    Agorapulse is a social media monitoring platform that allows organisations and marketers to keep track of their social media accounts. You may connect your social network accounts in real-time and receive notifications for every like, tweet, or remark you receive. It allows you to keep track of all of your social network postings and communications in one spot. It accomplishes this by employing a social media inbox that functions similarly to an email inbox and can save all of your previous interactions. It also allows you to categorise your audience based on who engages the most, either automatically via qualifying badges or manually via user tags.

    You can also track your success and the level of interaction of your target audience using the brilliantly customised reports delivered to you in PowerPoint format with great visuals.

    Pricing

    AgoraPulse offers four plans:

    Pro – $99 per month, $79 per month if billed annually
    Premium – $199 per month, $159 per month if billed annually
    Enterprise – Custom made

    You can also use their free plan or take the 15-day trial.

    Sendible

    Sendible- Best Hootsuite Alternative
    Sendible- Best Hootsuite Alternative

    Sendible is a social media management platform that streamlines operations from planning to collaborating to interacting and encourages team cooperation to optimise their workflow and increase their social media image.

    Sendible provides a comprehensive set of capabilities with exceptional usability, allowing you to handle your social media campaigns and daily activities with simplicity and precision. The platform’s user interface is clean and straightforward, making it incredibly simple to use and explore.

    You may change the appearance of your social media postings. For Instagram business profiles, you may even schedule photographs and videos. It includes a built-in editor, but you can also use Canva to create graphics.

    Sendible also provides content suggestions via Google Alerts, so you’re never short of ideas.

    Bulk scheduling allows you to do a month’s worth of planning in one session. You may also save hashtags and scripted replies to use in the future.

    With content ideas, an RSS Feed poster, and quick access to Canva, Sendible makes it simple to keep your social media schedule full.

    Pricing

    Sendible offers four plans:

    Creator – $29 per month, $25 per month if billed annually
    Traction – $89 per month, $76 per month if billed annually
    Scale – $199 per month, $170 per month if billed annually
    Expansion – $399 per month, $340 per month if billed annually

    Step up your Marketing Strategy with this Definitive Guide on Social media Competitive Analysis
    Social media marketing is one of the most important ways to engage with your audience. If you want to stay ahead of your competitors here’s a complete guide on competitive analysis.
    StartupTalkyAnagha S

    Buffer

    Buffer- Best Hootsuite Alternatives
    Buffer- Best Hootsuite Alternatives

    Buffer is a social media management application that uses a virtual queue to help you strategically plan your content across various social media networks. You may quickly add your postings to the queue in the form of news articles, videos, images, and more, and then stagger the content publishing schedules as needed.

    It focuses on content pre-scheduling and campaign analysis. It also contains several Instagram-specific capabilities, such as planning and scheduling reminders for Instagram Stories graphically. This programme is straightforward to use because of its clear UX design. It also gives you helpful information and insights to assist you in understanding how your postings are affecting your audience.

    Buffer also has mobile apps for iOS and Android and browser extensions for Google Chrome. Buffer doesn’t provide you with many ways to communicate with your fans and followers, but it’s wonderful for scheduling articles and republishing the successful ones.

    Pricing

    Buffer has a free plan and an Essentials plan for $6 per month ($6 if billed annually). You can also get a team pack added to the Essentials plan for your employees.

    10 Best Social Media Post Scheduling Tools with Pricing
    To keep the audience engaged needs right scheduling of posts on social media. Here the best social media schedule management tools to help you.
    StartupTalkyBharath

    Sprout Social

    Sprout Social- Best Hootsuite Alternatives
    Sprout Social- Best Hootsuite Alternatives

    Sprout Social is a comprehensive social media management platform that offers many advanced features to cover all marketing activities, from organising your social media networks to conducting in-depth social media audits. It provides you with a simple dashboard to help you increase your social media marketing activities in a systematic way.

    You may utilise its consolidated inbox to save all of your social network communications in one place, track and join conversations, and stay in touch with your followers. You may also divide your burden by assigning distinct SMM duties to different team members.

    You can maintain track of your social media engagement activities across all of your profiles by analysing the outcomes of your efforts with weekly reports. You may also keep track of the countless keyword searches you’ve conducted, allowing you to assess your success using simple analytics reports with simple data.

    Pricing

    Standard – $99 per month, $89 per month if billed annually
    Professional – $169 per month, $149 per month if billed annually
    Advanced – $279 per month, $249 per month if billed annually

    SocialOomph

    SocialOomph- Best Hootsuite Alternatives
    SocialOomph- Best Hootsuite Alternatives

    SocialOomph is a social media management application for scheduling social posts and increasing productivity. SocialOomph demonstrates the content’s effectiveness and assists in reaching out to a new audience in the most effective way possible. You may use SocialOomph to keep track of high-quality accounts, plan updates, and keep track of social media activity. You may also schedule blog entries from an infinite number of blogs. Its auto-responder function also assures that you stay in touch with your followers on social media. Social oomph is a simple and easy-to-use user interface that makes posting and participating quicker and faster.

    Pricing

    SocialOomph has three plans:

    Professional Suite – $15 per month, $13 per month if billed annually
    Advanced Suite – $25 per month, $22 per month if billed annually
    Business Suite – $55 per month, $49 per month if billed annually

    SocialOomph also has a free Personal Suite plan that you can use.

    Conclusion

    While managing several social media accounts, many cost effective Hootsuite alternatives may save you a lot of time and result in higher engagement.

    Let us know which social media management platform you believe is the best and has better features and prices than Hootsuite.

    FAQs

    What is Hootsuite?

    Hootsuite is the most trusted SaaS platform for social media marketing and management.

    Which are the top social media managements tools?

    Top Social Media Management tools include:

    • Hootsuite
    • Buffer
    • SproutSocial
    • Sendible
    • SocialOomph
    • Agorapulse
    • Later
    • SocialBee
    • SocialPilot
    • Zoho

    Which are the best alternatives of Hootsuite?

    Some of the best alternatives of Hootsuite are:

    • Agorapulse
    • Sendible
    • Buffer
    • Sprout Social
    • SocialOomph

  • 9 Lesser known Facts about Pinterest Every Pinterest user must know about

    Ever asked yourself this question? : Is this picture Pinterest worthy?

    The key to it, is when you ask ‘What is Pinterest?’ The answer lies in the question posted above. It is a visual search engine. Yes, you read that correctly. Many times, we mistake it for a social media platform that helps you connect.

    It was co-founded by Ben Silbermann, Evan Sharp, and Paul Sciarra. Silbermann, the CEO, is a former Google employee in AdSense and studied at Yale. The application was launched back in March 2010.

    The app now has more than 500+ employees, available on three platforms: Web, Android, and iOS, in 30+ languages. It is located in San Francisco, with headquarters in CA. And offices in New York and Chicago, Atlanta, Los Angeles, London, Paris, Berlin, and more, to name a few.

    The app is based on the key message that:

    It starts with a great idea.

    Lets take a look at the interesting facts and stats about Pinterest:

    The Story behind the name
    It made History in 2011
    85% of pinners use the app to save their pins
    Pinterest is more popular than you think
    Pinterest taking it up a notch
    60% of the audience that uses Pinterest are women
    The international community, on Pinterest has a wider scope.
    77% of active Pinterest users discover new products or brands on Pinterest.
    The app has the potential to be a search engine.
    FAQ

    The Story behind the name

    Ben Silbermann
    Ben Silbermann

    The girlfriend of Silbermans came up with the name Pinterest and the site was first launched in 2010 as a beta. Gradually they opened up the site on an invitation-only basis.

    Adding up since we are talking facts: Pinterest birth was inspired by a failed app.

    It made History in 2011

    Pinterest in Times for 50 best websites
    Pinterest in Times for 50 best websites

    Team go big, or go home, the app made it to TIME magazines, listing it as one of the best websites, among the top 50. Just a year after its launch! And since then, it has been breaking records.

    Domino’s Interesting facts | Unknown Facts about Domino’s
    Domino’s Pizza is popular multichannel pizza restaurant chain. Here are some interesting facts about domino’s you might not be knowing about.
    StartupTalkyNiharika Kalyankar

    85% of pinners use the app to save their pins

    It does not matter if you are a blogger, using the app for marketing or to drive traffic to your website. Pinterest has half of its traffic driven from mobile devices and the active 85% of pinners use the app to save their pins.

    Tip: Creator’s alert! You all need to use and design layouts for your Pins that are more mobile friendly.

    The number of people under the age of twenty-five is rapidly growing. It has doubled since 2020. Snapchat has 280 million annual users and Twitter has 186 million. Pinterest has more monthly active users now than these two combined. It is gaining popularity and running ahead of Twitter and Snapchat in the long haul.

    Pinterest taking it up a notch

    Number of monthly active Pinterest users worldwide
    Number of monthly active Pinterest users worldwide

    Pinterest had around 320 million active monthly users in the last year. And now they have around 459 million of them. We are looking at a growth of almost 100 million users here. The app is really taking it a step up.

    60% of the audience that uses Pinterest are women

    60% of the audience that uses Pinterest are women, plus 4 in 5 moms in the United States look for products to buy, and ideas actively, Have a business that sells products that targets mums? You know what to do.

    The International Community on Pinterest has a wider scope

    Around 74% of the audience falls under the age group of 18-44 years. Not to forget it’s becoming popular among younger generations, too. Now that you know the secret, use it wisely. If you need to know the target group of your brand. But do not forget, the target audience always consists of both your loyal customers and your potential consumers too.

    The platform has huge potential to reach a wider range of audiences. 50% of app users live outside the U.S. Curating content for the platform? Think again.

    77% of active Pinterest users discover new products or brands on Pinterest

    Pinterest ads are relatively 2.3× cheaper per conversion (when your audience takes an action, like contacting your organization or making an online purchase) compared to other social media ads. Adding to the benefits, the users on the app are 3× more likely to click through on your website to get to know more about it. Besides, 77% of active Pinterest users have discovered new products or brands through Pinterest.

    The app has the potential to be a search engine

    Pinterest search is a core element of Pinterest. Pinterest does not call itself a social network. Sounds strange, right, but it’s true.

    The huge tech giant company continues to grow and thrive with its unique features.

    13 Steaming facts about Starbucks Every Starbucks lover should know about
    If you are a frequent Starbucks customer, here are some facts about Starbucks that will change the way you order at Starbucks.
    StartupTalkyNiharika Kalyankar

    FAQ

    Who founded Pinterest?

    Ben Silbermann, Paul Sciarra, and Evan Sharp founded Pinterest.

    What is the revenue of Pinterest?

    The annual revenue of Pinterest is 16.9 lakhs USD.

    When was Pinterest Founded?

    Pinterest was founded in 2010.

  • Beginner’s Guide to What is Flickr and How It Works

    The internet seems like a beautiful space, colorful with a wide variety of images and videos that allows every one of us to have our fill. But, do you know where all these exciting images and video contents come from?

    Yes, there surely are countless individuals who upload them on a daily basis on various platforms including the latest social media platforms and other image and video sharing platforms, which further encourages the uploader and brings their content in front of the masses.

    Flickr is one of the big names when it comes to image and video sharing platforms. Founded back in 2004 by Stewart Butterfield and Caterina Fake of Ludicorp and headquartered in San Francisco, California, U.S, Flickr has changed multiple ownerships but has never dropped from relevance for the internet users the world over. However, the celebrated image and video sharing platform has seen a severe drop in its revenues lately due to the user base, which is mostly based out of free users.

    Flickr is currently owned by SmugMug since April 20, 2018 and has proudly hosted more than 112 million registered members that also back in June 2015.

    Read this StartupTalky article below to know more about Flickr, its Business Model, Features, Sharing, Tips, and more.

    What is Flickr?
    Flickr Business Model
    Features on Flickr
    Tagging and Organizing
    Flickr – Sets
    Flickr – Collections
    Flickr – Sharing
    Free Flickr vs Pro Flickr
    Tips for beginners to get the most out of Flickr
    Flickr – FAQs

    What is Flickr?

    Flickr is an popular American image-hosting and video-hosting platform and hosting service with some advanced and powerful features. Flickr can be defined as a social network where users can create a free account and upload their own photos (and videos) to share with friends and followers online. Flickr also has a pro service where you can get an unlimited storage, making it one of the cheapest hosting sites around.

    Flickr was founded in Canada and created by Stewart Butterfield and Caterina Fake. Launched on February 10, 2004, it has its headquarters in San Francisco, California, US.

    Flickr Architecture| Presentation
    Flickr Architecture| Presentation

    Flickr Business Model

    Flickr works as a B2C platform and a freemium business model. The platform offers its basic features for its customers for free. However, in case they need to avail additional features, then the customers can go for:

    • Monthly plan – Chargeable at $7.99/month.
    • Annual plan – Chargeable at $5.99/month.
    • 3-Month Pro – Chargeable at $21.99 per 3 months.

    Key Partners

    Flickr’s key partners consist of Yahoo parent company, Verizon Communications, which acquired the company back in 2005 and others.

    Key Activities

    Flickr encourages numerous activities that the users can take part in, including photo sharing, video sharing, photo and video hosting, browsing through its wide collection of photos and videos and more.

    Value Propositions

    Find your inspiration, Free basic photo sharing, Premium photo sharing and more that the users can find while using Flickr are among some of the value propositions offered by the platform.

    Customer Relationships

    Flickr provides online communities and other groups on numerous social media and other platforms to improve customer relationships. The platform also offers numerous other options to flag a particular content and make it public or private.

    Customer Segments

    Flickr includes casual users, advertisers, entrepreneurs, developers, and other business professionals, who use the platform for their regular usage.

    Channels

    Flickr channels can be categorized under:

    • Flickr.com
    • Yahoo.com
    • App marketplaces
    • Android
    • iOS
    • APIs.

    Features on Flickr

    Like any other media platform, Flickr has a wide range of features that are very important for everyone to understand to navigate the platform comfortably.

    How To Get More Instagram Followers Free?
    You have an Instagram profile. Or an Instagram page, based on the fan club,memes, videos, cars, workouts, motivation, etc. But you must always be thinkingabout how to get more Instagram followers? Not everyone has enough money tospend on the promotion of the page and profile. But we all know tha…
    StartupTalkyParnas Ghosh

    1. Profile

    Just like almost all the people have their profiles on Facebook/Instagram, they can also create their profiles under the Profile option on Flickr.

    We can think of Flickr Gallery like that we have our “photo albums” on Facebook. The key difference between Facebook albums and Flickr’s Gallery is that we can add other users’ media to our gallery.

    For instance, suppose you like a certain photographer and you want to showcase the work in your gallery. You can do so by adding them to the Gallery of Flickr.

    3. Photostream

    Your Photostream is a collection of media files that solely belongs to you. We can relate this to Facebook. In Facebook we have two options we can decide whether we would show our media files to the public or keep them private. The same thing can be done in Flickr also. If you choose public, then the others can visit your profile and see what you have uploaded. On the other hand, if you choose private, then only you and those you have permitted will be able to view your content.

    4. Albums

    One interesting feature of Flickr is the Albums option, which helps them organize photos in the form of albums. This is easy for all the users who visit your profile because this way they can easily understand and identify the specific album’s photos.

    This feature also greatly helps the users to organize their own photos and cut down the time they need to locate them. The Albums also help the profile of the users’ ooze of the impression that their photos are organized and not jumbled up, which might also make for useful portfolios. Furthermore, it is really an effective feature for professional photographers and other businesses and business professionals to group in their photos properly even for multiple projects..

    5. Faves

    When you use Flickr, you might stumble upon an image that you wish to work on later and therefore, save it for the same reason. Now, if you “star” or favorite a photo on Flickr, it automatically appears in the “Faves” tab on your profile, which is another useful feature that Flickr provides its users with.

    6. People

    It is really fun to connect with people virtually on different platforms, and Flickr is not an exception. Yes, in case you have many friends, you can simply connect with them on Flickr.

    You will be able to connect with many people on this website, similar to what you do on the other social media platforms. You can add people directly through Flickr, whose profiles are shown in your Follower/Following count on your profile.

    7. Stats

    Engagement is key on any media platform. Flickr offers statistics to all of them who are viewing your content and how they have found you. This is another significant feature for all of them who are just starting and want you to grow their brand or followers.

    How To Make More Money Using Facebook By Doing Less (Step To Step Guide)
    You may not consider Facebook as new and advantageous anymore. But you can’tdeny the fact that it is popular. There are almost 2 billion-plus active users. This is not surprising that many people are trying to earn money using Facebook. With this much potential audience, it makes good sense. Howe…
    StartupTalkySweta

    Tagging and Organizing

    Once you have uploaded a photo on Flickr you don’t need to rely on articles like any other platforms. Instead, you can use tags to categorize and search for photos. People often tag pictures with names, locations, event descriptions, and theme, for example: “Mountain”, “Everest”, “Cold”, and “Vacation.”

    There are several ways to tag pictures, either one at a time or in batches. On any given picture, click the code and add a tag option on the right-hand side. Flickr lets you add up to 75 tags to each picture.

    Advanced Tagging

    To tag multiple photos, you can use Flickr’s batch editor. For this, you can simply go to a Set (Album), click the Edit button, then Batch operations>Batch edit>Add tags.

    Geotagging

    Geotagging is a special process by which you can tag photos with the location. To Geotag any photo, click on “Place this photo on a map”, under the additional information box on the right-hand side of the paragraph. The easiest way to add a location on a photo is to search the location in the top right-hand corner. If you don’t not find the location, then search on Google and paste the location in the search box.

    Flickr – Sets

    There are few ways to create a set on Flickr. The easiest way to create a set is to Add to set button on the top of any photo. Then, Flickr will have the list of other sets dropped down, which you have created along with an option to create a new set. You can even name the set, and then describe the set after you are done.

    If you add multiple photos on the set, you need to click the Organize button on the top menu on any page on Flickr, then select “ Your set’s and collections”. Now, you need to pick any set whichever you want, and add to that. Furthermore, you can also go on to create a new one also.

    You just need to note done one thing that if you are a free member, you can only add up to 3 photos, but as a pro member, you can have unlimited photos.

    Top 10 Social Media Management Tools for your Businesses
    Social media [https://startuptalky.com/tag/social-media/] is a crucial part ofeveryone’s life and for influencers [https://startuptalky.com/tag/influencers/] and social media content creators, it is a very crucial part of their stardomand one can consider it as the office of such influencers. Now…
    StartupTalkyNiku Mandal

    Flickr – Collections

    With Flickr Collections, you can add multiple sets to one collection. This feature happens to be really handy for anyone, who loves traveling or has to travel to different places all the time. The Collection feature of the app will help him or her get all the photos under one collection.

    Basic Flickr Information Model
    Flickr functions

    Flickr – Sharing

    ‘Share your photos. Watch the world’ is the motto of Flickr, which was once hailed as the world’s largest photo-sharing website. Flickr is all about sharing. The reason to add tagging and other features is that other people can find and make use of those photos. Furthermore, you can also share your content on various sites including Facebook, Tumblr, Twitter, and Pinterest.

    How to Share Photos Using Flickr

    Free Flickr vs Pro Flickr

    Free Pro
    Upload limit 100 MB Unlimited uploads
    Only 3 sets Unlimited sets
    Cannot access the full version of photos Have access option
    No Discounts Partner Discounts
    Ads Ad-Free browsing
    Stats Advanced stats
    – Premier Product Support
    – More partner Discounts
    – Advanced Stats on Mobile
    – Increased Exposure
    – New 6K Photo Display Option
    – 10-Minute Videos

    Tips for beginners to get the most out of Flickr

    If you are a beginner and you are now looking forward to start using Flickr, then here are some quick and effective tips to keep in handy:  

    • Try to select appropriate photos carefully before uploading them.
    • Make sure that you resize and compress the photos before uploading them.
    • Connect with friends, join relevant groups and most importantly, add precise and relevant tags to your photos.
    • It’s always better to subscribe to your photo’s comment feed.
    • Customize the privacy settings on your photos accordingly.
    • Follow the trends.
    • Help your fellow users.

  • Dunzo Marketing Strategy: How Dunzo Used Social Media To Its Advantage

    The food supply was taken over by apps such as Swiggy and Zomato and Ola, Uber and Rapido took over the rides. But Dunzo combined both possible resources that can be offered online. In the current pandemic situation, Dunzo provides many helpful and interesting source of services.

    For them to focus on social distance and hygiene controls immediately when creating a brand recall is of utmost importance. Here is a Dunzo Case study that focuses on the dunzo marketing strategy.

    What is Dunzo?
    Dunzo’s Marketing Strategies
    Frequently Asked Questions

    Dunzo Company Profile – Business Model | Founders | Revenue | Competitors | Funding
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. We yearn to live hassle-free lives. And smartphones have a major role to play inachieving this dr…
    StartupTalkyRishabh Rathi

    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport. It provides food supply, pick-and-drop facilities, distribution of packages, local messages and a whole list that goes on. The Dunzo USP, can be understood with Dunzo tagline, ‘Let’s Dunzo it’ which basically means that the platform is the destination if anything is to be moved from one location to another. The Dunzo founder is Kabeer Biswas, who launched the platform in January 2015. The headquarters of Dunzo is based in Bengaluru Karnataka.

    Dunzo is the first direct investment of Google in India due to its sound approach. Some of Dunzo features of dunzo are its easy payment options, integration with social media, GPS tracking in real time, OTP assessment, cashbacks & discounts. Dunzo target audience is anyone and everyone who uses their smartphones.

    Dunzo logo
    Dunzo logo

    Dunzo Services

    Since Dunzo branding is based on being a consumer service platform, it offers a wide services such as sending packages, pick up and drop services, grocery or laundry delivery, local couriers, medicine deleivery, meat and fish supplies, online food ordering.

    How does Dunzo work?

    Dunzo is a simple app to use. The user raises a task, specifying what they want done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface, while dunzo customer care is  efficient in helping their customers.

    7 Innovative Marketing Strategies of OnePlus that Revolutionized Itself and the Industry
    One of the major reason behind the success of OnePlus is its innovating marketing strategies. So, lets look at Top 7 marketing strategies of OnePlus.
    StartupTalkyAnagha S

    Dunzo’s Marketing Strategies

    In its commercial campaigns, it faces many obstacles. The key goal of Dunzo marketing strategy is to spread knowledge about the multi-usefulness of the app by promoting it through using various means that can be online or offline. But since Dunzo marketing is done online these days, the platform uses Dunzo social media pages to successfully create a unique identity to its consumers.

    Dunzo’s USP

    References from Bollywood

    To draw people’s interest, Dunzo marketing uses phrases and dialogues from Bollywood. The everyday notifications are typically interwoven with powerful songs or film titles.

    Dunzo uses Bollywood References

    Meme Marketing

    In Memes and Dunzo Ads, the brand is an influential trend follower. Through Dunzo instagram page, you can see that the brand easily adapts to the Internet and its new meme-based posts for marketing becomes trending. The Dunzo memes are well known for being relevant and witty.

    Dunzo Meme Marketing

    Moment Marketing

    Dunzo moment marketing is a strategy where a brand designs marketing messages or advertisements by using relevant content from the current events. Dunzo is an expert when it comes to moment marketing because they pick up the right topic, which the customers know well about. These marketing campaigns capture the attention of people especially on social media and gain followers.

    How does Gmail makes Money?
    Gmail is a free mail service provided by Google. Lets deep dive to understand all the ways how Gmail makes money.
    StartupTalkyAbinaya Arangarajan

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Social Media Marketing

    Dunzo marketing material is often vivid and coordinated with the key green or black colours of the Dunzo logo.  The brand creates a strong immersive environment, which instils optimism on small screens. As for Dunzo social media involvement, Instagram, Twitter and Facebook work well for the brand. It strives to spread daily life posts with the aid of its mascots, Harri and Dunya. These characters, dressed in Dunzo gears, represent the thoughts of a Dunzo-partner in daily circumstances.

    Dunzo branding aims on creating brand communication around its troops. The goal is to illustrate the operations and unity between the various brands because, in this time of crisis, they are all together. Dunzo also shares individual employee information and stressed their hard work to keep things going. The organizations in which Dunzo had collaborators were also communicated.

    Dunzo Social Media Marketing

    Dunzo Comic Series

    Dunzo ads has come up with a unique way of engagement called “Dunya Ki Duniya” revolving around a character called “Dunya” and her everyday life. This is a fun and a quirky way to market the brand and its services. Sometimes, Dunzo Memes also have other comics in them.

    Hyper-Local Communication

    As Dunzo manages hyperlocal supplies, it is important that the urban spaces for which Dunzo provides services are expandable. It did so by using graphic designers as well as by manipulating real-life images. Dunzo USP is to catch the pulse of the city and describes how it wants to make a part of people’s lives.

    Dunzo Hyper-Local Communication

    Dunzo- Business Model | Founders | Revenue | Tagline | Story
    Dunzo is a Bangalore-based startup in India. Know about Dunzo company’s business model, revenue model, founders, and more about dunzo business.
    StartupTalkyRishabh Rathi

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Twitter

    Like any other brand that deals with customer service, Twitter is key to Dunzo. Dunzo uses twitter to make customers feel heard with two-way communication. Recently, it has become more relevant than before as people tend to have more questions about deliveries during the lockdown. It is also helping them highlight available brands and operations

    Content in the Mundane

    One of the interesting aspects of Dunzo social media communication is how they create content out of mundane objects. These are almost always themed around food, something that works well because of the intrigue and relatability factors. Dunzo app help people look at these objects in a new light.

    Dunzo’s Content in Mundane

    Campaigns and Consistency

    Dunzo ads campaign got its inspiration from a famous Instagrammer ‘Dude with sign’ who stood in public places with signboards that had various topics like spreading awareness spoken about. Dunzo marketing strategy was among the first set of brands to have used the format in their communication. Since then, it is something that has been consistently used in their communication multiple times.

    Dunzo’s Woman Empowerment Campaign

    Dunzo brand positioning is such that it delivers nostalgia with the #90sRedun campaign. Dunzo uses memes to pay  tribute to iconic commercials by redoing them with brand integration, rewriting taglines with a twist, and utilizing these brands’ legacy to pull us back into simpler times.

    Dunzo 90’s Campaign

    Conclusion

    Dunzo’s marketing strategy success is evidenced by the fact that it became a verb, let’s say Dunzo! In order to increase public engagement, it is crucial that brands develop trendsetting marketing strategies. As companies expand, the clutter is important and the right audience is reached. Modern marketing techniques, which publicity companies would use, are available for this. With the help of this Dunzo case study you can also take tips and improve your marketing skills.

    Top 8 Interesting facts about Dunzo you might not know about
    From acquiring funding from Google to the partnership with PepsiCo. Here are some of the fascinating facts about Dunzo you might not know about.
    StartupTalkyAbinaya Arangarajan

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    Frequently Asked Questions

    What is Dunzo’s USP?

    Dunzo USP – Mobile-based virtual personal assistant for the city and urban people, assigning real people to get complete chores involving consumer goods, for a specified service fee within the city limits.

    Who are Dunzo’s target audience?

    Dunzo’s target audience is anyone who uses their mobile. This is to create platform for all age groups to make use of it.

    What services does Dunzo provide?

    Dunzo can change the way you move things, how you shop and lets you access your city. Dunzo is an app that connects you to the nearest delivery partner who can make purchases, pick up items from any store or restaurant in the city and bring them to you.

    How does Dunzo work?

    Dunzo app is simple to use. The user raises a task, specifying what they want to be done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface.

    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport.

  • Apple’s Unusual Social media strategy | Why Apple does not post on social media

    Ever wondered why Apple isn’t active on social media platforms? Obviously, it’s surprising and at the same time, a little strange that an enormous tech company like Apple does not have a huge social media presence. Apple has always been pretty strategic and surprising with its marketing strategies. And especially when it comes to social media,  Apple follows entirely different social media marketing strategies to reach its customers.

    In the era where every brand is competing on this digital platform and opting for various strategies, Apple functions entirely differently.

    Other prominent brands work on creating engaging content to reach out the most customers and following the trends to achieve an effective social media presence and let the customers know about their latest along with upcoming products.

    When we combine Facebook and Twitter, Apple has around 12,921,598 followers, who have never seen Apple posting anything. In this article, we will be discussing WHY? That is why a brand like Apple does not have any social media presence. Let’s begin.

    Apple does not require any extra exposure
    Apple’s Strategic Planning
    Reasons Why Apple doesn’t Promote on social media
    Apple’s social media agency
    FAQ

    Apple does not require any extra exposure

    When it comes to exposure of a company into the global marketplace, Apple has a well-established position. Apple provides its own application for listening to music on AppleMusic, any help of guidelines on AppleSuppprt.

    Generally, brands use social media to enhance their company’s exposure and awareness on a global scale. But as we know, Apple doesn’t need that. The company is well established and widely famous around the globe. Every individual across the globe knows the image and standard of Apple. And that’s what this brand believes in.

    Innovative Marketing Strategies of Rolex
    Rolex is a Successful luxury swiss watchmaker owned by the Hans Wilsdorf Foundation. Here are top marketing strategies employed by Rolex.
    StartupTalkyPratyusha Srivastava

    Apple’s Strategic Planning

    Apple goes with a very solid strategic planning with the social media platforms. The biggest flex for it not using social media is, no hate comments and trolls from any users. And if a user did tweet something related to Apple, only their followers will be able to see it.

    Apple doesn’t work on anyone’s suggestion like it’s the latest update of restrictions on batteries inside the iPhone; if Apple had published this on any of its social media you can’t even imagine how much hate would have come to the company.

    When any such thing happens to other brands, people know they’d get a response on its improvement. But since it’s Apple, people were already prepared that they ain’t getting any response.

    However, in the past, Apple has posted a few things on its social media like Twitter and Facebook which you must have seen. This is for general promotion of their products.

    Apple posts things occasionally, on festivals or holidays only. They encourage people to give Apple products to their beloved on holidays as a gift and push them out in various forms. Recently, the tech company is pushing more towards such promotions and marketing.

    Facebook Turns $1 Trillion: Unveiling a Bag of Unknown Facts About Facebook
    As Facebook has turned $1 trillion lets look at some of the lesser known facts about Facebook that you should know about.
    StartupTalkySushree Sangeeta Behera

    Reasons Why Apple doesn’t Promote on social media

    In today’s era, when everything is done through social media platforms, Apple doesn’t go with this. Here are few reasons why:

    Holds the best customer loyalty engagement index

    Brands across the globe use social media for enhancing their marketing presence, customer engagements, and building community. Moreover, through some media, they offer great customer service for clients and sales.

    But when it comes to Apple, the tech brand already has the highest customer loyalty engagement index with its computers, smartphones, tablets, and Laptops. That’s why Apple doesn’t need to have a more social media presence.

    Social media buzz

    Apple works on increasing the social media buzz among its fans for the latest and upcoming Apple products on various social media platforms. Its marketing strategy is based on organizing conferences and events to promote the release of its new products and the PR team manages the rest.

    And that’s why the company creates social media buzz through its fans, influencers on social media platforms as well as public relations.

    Most Valuable tech brand

    Apple is stated as the most valuable tech brand in 2015 by Millward Brown, who estimated its value as worth $246,992 billion. With such immense popularity and success, does Apple require to find customers through social media? No, with its popularity, customers get attracted to themselves.

    Apple has put great effort and planning into creating its social media strategy. It works precisely with the right strategy. And that’s how the company remains on top even without active social media.

    Great Customers Service

    For any company, formulating a good product isn’t enough. Along with the quality, customers should also get the best services in hand. And Apple knows this very clearly. Apple provides the best customer service with its great quality products.

    Social media marketing is partly based on improving the customer’s services and as Apple already offers them through great customer engagement, it doesn’t require a social media presence.

    Apple’s social media agency

    With such immense success, does Apple have any social media agency? Maybe, maybe not! The answer is uncertain but, when we look at the estimated data and Apple’s success, we can conclude that the company has an almost non-existential social media presence.

    Apple may have someone from their company for managing social media, but they sure don’t trust outsiders with confidential and sensitive information regarding the company or any of its products.

    However, the subsidiaries of Apple may hire social media agencies for managing their social media presence and promoting their accounts.

    Conclusion

    Managing social media the way Apple does, requires absolute boldness and global domination. Social media has taken over every other brand across the globe, but Apple doesn’t give it the power to increase its global presence.

    For a long time now, Apple has been working towards establishing a strong market position. Apple is moving with a very strong strategic marketing planning. And their plans are worth considering! Its distinct form of social media helps the brand to safeguard itself from various social media pitfalls. And who knows, in the upcoming years these strategies grow even more differently.

    FAQ

    How does Apple promotes its brands?

    Apple promotes its products through commercials and print ads.

    What is Apple’s Social media strategy?

    Apple follows different social media strategy than other brands, it avoids promoting its products on social media.

  • How to Avoid losing Followers on Twitter with these 8 Tricks

    Losing followers on Twitter, which you have earned diligence by being consistent on posting pertinent posts, that your followers are looking for. But have you questioned yourself, why people are unfollowing you? Well, the blame should be placed on your plate.

    If you have gained recognition, then people would definitely never even give a second thought to unfollowing your account. But if you are in the starter pack, then sometimes you have to face ups and downs.

    People won’t start following you forthwith after posting the very first post in your account, in case if it happens, then the content should interest your follower’s interest.

    First analyze what your targeted audience expects from you, for instance, if your follower list is below 25 years old, then try to post content on their field of interest like some love to cook, fitness-related or blog etc.

    Other than that, if you don’t want to lose your followers on Twitter, then work on the below eight important points to save your followers.

    Top eight tricks you should follow to save your followers on Twitter.

    Consistency is Everything
    Optimize your post time
    Visual Content counts
    Engagement
    Use hashtags
    Tweet Appropriate post
    Analysis of your followers’ interest
    Optimise your profile
    FAQ

    Consistency is Everything

    One of the most crucial elements to spurn in losing your Twitter followers is to post your content regularly. Some people just post one content for a week, that doesn’t make any count on followers; unless you are verified on Twitter. So, in the beginning, post your content consistently according to the trend.

    For instance, the KiKi dance trend was viral back in 2017, and people were posting about that trend and it became popular overnight.

    So, stick to the trend and post it frequently before the trend becomes outdated. On the other hand, don’t post all content in one day, save it for another day.

    Optimize your post time

    Many people don’t have any idea at what time their content should be posted. There is some algorithm that helps your post to get the hype on Twitter and as a result, gradually augment followers to your account.

    Analyse your best time to upload the post, I prefer 10 to 11 in the morning. It helps to receive more responses from the audiences, moreover can help to gain more followers after seeing the post.

    How To Get More Instagram Followers For Free?
    Struggling to grow your brand on Instagram? Check out this post to know how to increase followers on Instagram for free.
    StartupTalkyParnas Ghosh

    Visual Content counts

    Visual content can entice people easily rather than spending time on a written content more than 1000 words. It is apparent that people love watching videos. According to a Google survey, it is said that 79 per cent of people prefer watching videos with a duration of fewer than 5 minutes.  

    Presenting infographics in your content will make your audience understand your business’s purpose as well as eliminate confusion and make convulsive information into easier content. People love creative stuff, so try to be more innovative to impress your set of audiences.

    Engagement

    People love to listen to those conversations, only if it sounds like two-way communication. So, respond to your follower’s feedback, a QAs session and conduct a poll rate session to see what your followers are expecting from you. This way, you get to know your audience’s field of interest and also be engaging in responding to them.

    Use hashtags

    Ever seen a post on Twitter that have at least 4-5 lines of hashtags and felt that the user just overdid it and scroll past it without another glance? I bet you did and that’s the next thing to keep in mind to not losing your followers. But the use of hashtags is too vital to ignore their existence and not use them in your posts.

    Hashtags are like search engine optimisation tools. They increase the probability of the post garnering a larger audience and leading to more followers. According to sources, the engagement rate of tweets with hashtags are 12.6% more than those without.

    Tweet Appropriate post

    Quality over Quantity is one motto that you should follow without a doubt to maintain your follower base and increase it. Your posts should be of value to your audience and create engagement. The post can be made interactive by creating polls and Q&A posts.

    The post should be made in a way that doesn’t offend any group of audience and a war of words in the comments section can be avoided. And it is very essential to bring out creative, unique and varied content so that your followers do not lose their interest leading to the loss of followers.

    Analysis of your followers’ interest

    Analysing your followers’ interests is key to know what attracts followers and what kind of posts are favourable and gains more engagement. It also gives you an idea of the posts that you need to be tweeting in the future.

    Analysing your followers manually isn’t an easy feat and it is time-consuming too. You can review the performance of your tweets by analysing which posts have gained more attention and what your followers like, comment and share more. You can find this analysis simply by using Twitter’s in-built analysis.

    What is the Tip Jar option on Twitter | Twitter creators can now earn through their content
    Twitter has recently came up with a feature that will rejoice content creators on twitter. As the creators can now earn from twitter with the new tip jar feature.
    StartupTalkyAlan Joseph

    Optimise your profile

    The profile is the first thing potential followers notice apart from the post that led them to your profile. So optimising your profile according to the followers’ interest is crucial to have a strong follower base and create a better first impression amongst your followers.

    A good profile requires a good profile picture that isn’t congested but is also clear and has an unobstructed facial picture. Your profile should provide complete and true information regarding your work, your location and other details. It is ideal to describe yourself and give a glimpse of yourself to your followers.

    Conclusion

    Reading the battle of words between Twitterati and watching the hilarious comments on posts on Twitter have become a favourite pastime of this modern generation.

    Twitter has become a way of life for many people around the globe. They start their day by tweeting and end their day by tweeting. It has also become a platform that allows people to express themselves in a world where people aren’t ready to listen to their neighbours expressing their viewpoints and opinions.

    Twitter also helps people share information and current events happening around the world fast and earning money through content on Twitter has made it more popular. And all this requires an audience and maintaining a follower base isn’t easy unless you are some famous person. So feel free to use this carefully curated knowledge to your benefit.

    FAQ

    How to avoid losing followers on Twitter?

    Post your content regularly, Use hashtags, and engage with your followers to avoid losing followers on Twitter.

    Yes, Twitter is one of the most popular social media platforms in 2020.

  • Facebook Turns $1 Trillion: Unveiling a Bag of Unknown Facts About Facebook

    The Internet has brought great revolutions in our lives. From being a medium of connection to a workplace, it serves every purpose. Undoubtedly, it is the most widely used social networking site. From kids to old-aged citizens, each one of us is present on Facebook.

    With an enormous number of users, it is even expanding its services and features. Besides connecting people, it has even become a stage for blooming talent. It has even become a far-reaching market for business professionals.

    Facebook becomes a $1 trillion company, as per the latest valuation on June 28, 2021, thereby becoming the newest company scaling such a valuation. This web application was founded back only in 2004, and now it has joined the $1 trillion club, matching shoulders with the other older companies like is a startling fact indeed!

    Today’s Facebook has loads of unknown facts and figures.

    Curious?

    So, let’s dive into some of the never known before facts about our favorite social media platform!

    Facebook – Company Highlights

    Company Name Facebook
    Headquarter California, United States
    Industry Social Media & Advertising
    Founders Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Andrew McCollum, Chris Hughes
    Founded February 2004
    CEO Mark Zuckerberg

    From Facemash to Facebook
    Facebook’s birthday
    The Blue color scheme of Facebook
    From ‘Awesome’ to ‘Like’
    Can the founder of Facebook be blocked on Facebook?
    The story of Chris Putnam
    Countries with the highest user base
    Countries that have banned Facebook
    Facebook’s data storing capacity
    When Facebook is down
    Facebook in its early years
    Does Facebook reward people?
    When did Facebook reach the trillion-dollar mark?
    Facebook and its ConnectU connection!
    Mark Zuckerberg did never sell out Facebook!
    Facebook added "Social" and became a "Social Network"
    Sheryl Sandberg took Facebook to new heights
    Mark Zuckerberg wore a tie to symbolize seriousness
    "The Social Network" catapulted the popularity of Facebook
    Popular pages on Facebook
    The most popular type of content on Facebook
    Companies owned by Facebook
    How much time is spent by a person on Facebook?
    The growth rate of Facebook users
    Facebook’s engagement time
    Internet.org
    Facebook in rural areas
    FAQ

    From Facemash to Facebook

    The credit for founding Facebook goes to Mark Zuckerberg. He is even the CEO of this most popular networking site. However, Facebook wasn’t born at an instant. It was preceded by Facemash. Facemash was developed in 2003 when Harvard was in its second year at Harvard University. However, Facemash wasn’t a social media site like Facebook.

    However, it grew popular soon. After this, Mark along with some of his friends created “The Facebook” in 2004. With time, even this new website grew popular and developers put more effort into it. The domain from “The Facebook” was changed to “Facebook” in 2005. “The” was removed later on

    Facebook’s birthday

    The date 4th February is widely celebrated as Happy Friends Day. Hence, Facebook was launched to commemorate the day. Facebook was at first used to connect with friends and relatives all across the world. We can also call 4th February the birthday of Facebook. It even serve the purpose of the day perfectly.

    The Blue color scheme of Facebook

    You must have thought sometimes why Facebook is blue? Was blue Mark Zuckerberg’s favorite color? No, that’s not the case. Mark Zuckerberg has been diagnosed with color blindness. He faces difficulty in identifying red and green colors. This is the first reason why Facebook is blue.

    Facebook Logo
    Facebook Logo

    Blue is even the symbol of trust, peace, and security. Some people even consider this reason to be behind the blue color scheme of Facebook.

    From ‘Awesome’ to ‘Like’

    The engineers who had developed Facebook wanted the ‘Like’ button to be an ‘Awesome’ button. However, this was a proposal that wasn’t accepted by Mark Zuckerberg. Hence, finally, the ‘Like’ button was introduced on the site. This information finds its sources: the main engineer from Andrew Bosworth.

    Can the founder of Facebook be blocked on Facebook?

    No developer will like to be blocked on his platform. Just like this, even Mark Zuckerberg wouldn’t even like to be blocked on Facebook. This is why you can never block Mark Zuckerberg on Facebook.

    You Cant Block Mark Zuckerberg on Facebook
    You Cant Block Mark Zuckerberg on Facebook

    The story of Chris Putnam

    Chris Putnam serves as an engineer at Facebook. However, he wasn’t recruited through the normal procedure followed by Facebook? He along with two friends had hacked Facebook in 2006. The situation he created by spreading worms into Facebook profiles couldn’t be solved. At last, Facebook interviewed him and hired him as an engineer. He is popularly known as The First Facebook Hacker.

    Countries with the highest user base

    The India has the highest user base with about 330 million users. Following the India in United States, having about 190 million users. After this, is Indonesia with around 140 million users. Gone are the days when Orkut was the ruling networking site in Brazil and India. However, Facebook replaced Orkut within less time.

    Leading countries based on Facebook audience size
    Leading countries based on Facebook audience size

    10 Interesting Facts about Jack Dorsey you probably didn’t know
    Jack Dorsey is an American billionaire and founder of Twitter who often remains reserved about his life. So, here are 10 Facts about Jack Dorsey you probably didn’t know.
    StartupTalkyPratyusha Srivastava

    Countries that have banned Facebook

    However, it might be surprising and sad for you to know that there are some countries where Facebook is banned. This ban is not temporary but permanent. These countries where Facebook is banned are China, Iran, Syria, and North Korea.

    Facebook’s data storing capacity

    Facebook has data centers where every minute of data of all the users is stored. From basic profile information to messages, Facebook has to store a really large amount of data. You will be amazed to know that about 300 Petabytes of data is stored by Facebook. (1 million Gigabytes is exactly equal to 1 Petabyte.)

    Even if you go to write the history of humankind from day one and store it, you will need only 50 Petabytes. However, Facebook stores about 6 times this data at its data centers.

    What happens when Facebook goes down?

    Sometimes, like other brand popular sites, even Facebook goes down. It might be irritating for you to see this notification popping for you. However, even Facebook suffers major losses due to this.

    It has been estimated that this popular site suffers a loss of about 30,000 USD for every minute when the site would be down. Such an incident had happened in 2014. Facebook had to bear the loss of 429,000 USD when the site was down for only 19 minutes.

    Facebook in its early years

    This most popular site had to go through lots of criticisms during its early years. From issues regarding its real founder to issues regarding the user’s privacy, Facebook had to stand out of lots of criticisms.

    Does Facebook reward people?

    Yes, Facebook rewards people who could detect security drawbacks in its products. The person should join the ‘Bug Bounty Program’ and report the bug or issue he/she detected.

    When did Facebook reach the trillion-dollar mark?

    Facebook was exactly 17 years and 3 billion users old when its valuation became $1 trillion on June 28, 2021. As soon as Facebook reached $1 trillion, it became the youngest company to achieve such a feat!

    Some other companies that are capped at $1 trillion includes:

    • Amazon was founded in 1994 and reached $1 trillion in 2018.
    • Microsoft was founded in 1975 and achieved the feat in 2019.
    • Saudi Aramco was founded in 1933 and was billed at $1 trillion in 2019.

    Facebook and its ConnectU connection!

    ConnectU was meant to be a website that would help fellow Harvard mates to connect with each other. Now, as Zuckerberg was also a student of the same university and good with programming, Cameron and Tyler Winklevoss, Divya Narendra, and others from HarvardConnection approached Mark to join the team. They pitched Zuckerberg about ConnectU, a social networking website that would “make some waves on campus,” as they mentioned in 2003.

    Little did they know that Mark would be founding thefacebook.com in the next year itself. In fact, it was after 50 emails that they found that Mark Zuckerberg was working on a different project.

    Brian Acton: Co-founder of WhatsApp | Brian Acton Story, Net Worth, Education
    Your day probably begins and ends with checking WhatsApp notifications. The go-to platform for messaging, WhatsApp was co-founded by Brian Acton.Know about Brian Acton net worth,wife and WhatsApp success story.
    StartupTalkyPiyush Mishra

    Mark Zuckerberg did never sell out Facebook!

    As soon as Mark Zuckerberg launched Facebook it started getting recognition far and wide. Mark was insisted by many to sell out Facebook in 2006 when Yahoo offered $1B for the website but Zuckerberg has other plans.

    He was only 22 back then and geared to make $300 million. Furthermore, he raised $15 billion the next year itself despite the pressure. Ultimately, Facebook remained independent to date.

    Facebook added “Social” and became a “Social Network”

    Facebook was a website and in September 2006, it launched the new “News Feed” section. This news feed officially added the badge of “social” of “social network.”

    Sheryl Sandberg took Facebook to new heights

    Mark Zuckerberg once said, “I never hire someone unless I’d work for them in an alternate universe.” He took Sheryl Sandberg onboard in March 2008, as the Chief Operating Officer.

    Pre-hire revenue – $56 million
    Present revenue – $28 billion

    Sheryl certainly contributed a major part to its success!

    Sheryl Sandberg with Mark Zuckerberg
    Sheryl Sandberg with Mark Zuckerberg

    How to get a Job at Facebook? [Analysing the Hiring Process]
    Facebook hires more than 10,000 new employees annually. However, their hiring process is competitive. Here is your guide to getting a job at Facebook.
    StartupTalkySeema Banerjee

    Mark Zuckerberg wore a tie to symbolize seriousness

    Facebook was in its startup stage when the 2008 recession hit the markets. While in the wake of 2009 Facebook was yet to recover from the financial crash. Mark Zuckerberg has reportedly started the new year with a resolution where he decided to wear a tie to work every single day for 12 months to signify the year as a serious one for Facebook.

    He didn’t miss it for a single day!

    “The Social Network” catapulted the popularity of Facebook

    The Social Network, the movie based on the real-life of Mark Zuckerberg and the birth of Facebook was set to be released in 2010, before which Zuckerberg felt apprehensive of the movie and believed that it would make him look bad.

    However, after the movie was released, it was received well and though it didn’t make Mark look entirely good, he didn’t suggest hiding anything. The movie was a roaring success and further catapulted the popularity of Facebook!

    The most popular page on Facebook is its own official page ‘Facebook‘ itself. It has over 214 million followers. It is followed by the pages of Samsung with over 159 million followers.

    The third most popular page on Facebook is the page of Cristiano Ronaldo. This soccer player has over 122 million followers. Mark Zuckerberg ranks fourth in this list with over 116 million followers.

    The most popular type of content on Facebook

    Millions of photos and videos are posted on Facebook in a minute. However, the most loved type of content is the videos. Each video is shared about 89.5 times more as compared to photos and text posts.

    Companies owned by Facebook

    To expand its business empires, Facebook has taken over the ownership of various companies. In 2012, Facebook owned Instagram for 1 billion USD. In 2014, Facebook owned WhatsApp for 19 billion USD. Today, Facebook owns about 82 companies worldwide.

    How much time is spent by a person on Facebook?

    About 58 minutes is spent by a person on Facebook. However, this does not imply that the person will take about 5 to 10 minutes to go through each post. On average, a person spends only 1.7 seconds going through a post. This time is very crucial for marketers as they have to gain the attention of their audience within this small time.

    The growth rate of Facebook users

    About eight to ten users sign-up to Facebook every second. This is why Facebook is the social networking platform with the highest user base.

    Facebook’s engagement time

    It had been noted that posts uploaded on Facebook within the time frame 10 p.m. and 11 p.m. EST result in 88% more engagement than posts uploaded at other hours. This has been regarded as the time most fruitful for marketers.

    Internet.org

    In August 2013, Facebook collaborated with six companies to avail network services better. In some countries, it was even made free. This service is known as internet.org. With about 50 million users from 24 countries, this has become popular among various people.

    Internet.org website
    Internet.org website

    Facebook in rural areas

    Out of every four people, three people use Facebook in urban areas. However, this does not mean that Facebook isn’t popular in rural areas. About 66% of Facebook users in America are from rural areas.

    Conclusion

    However, this is not the end. The list can go on and on. It will be even more surprising for you to know that this social media site was used in the formulation of Iceland’s Constitution. Yes, it’s true. Iceland considers Facebook because most of its residents use Facebook.

    While countless people are using Facebook, there are even pools of fake accounts. You should always beware and conscious of fake accounts. However, if any suspicious activity is detected, Facebook bans the account. Facebook is concerned about the security of its users. However, it even keeps a watch on the activity of its users for marketing.

    Facebook is one of the most widely used platforms. Being present on a social media platform, one should be conscious about their activities. If used properly, Facebook can prove to be a boon.

    FAQ

    What was Facebook earlier known as?

    Facebook was earlier known as Facemash.

    When was Facebook launched?

    Facebook was launched on 4th February 2004.

    Is Facebook Banned In Some Countries?

    Yes, Facebook is banned in countries like China, Iran, Syria, and North Korea.

    Who was the first person who hacked Facebook?

    Chris Putnam is the first person who hacked Facebook.

  • 10 Interesting Facts about Jack Dorsey you probably didn’t know

    The widely famous web developer, Jack Dorsey is known as the co-founder of Twitter. He is counted among the top technology entrepreneurs in the world, which contains the illustrious names of Elon Musk and Steve Jobs.

    But the brilliance of Dorsey isn’t limited to Twitter only, in fact, he acquired two major companies- Twitter and Square. And according to Forbes, this duality gives rise to Jack Dorsey with a net worth of over $4 billion.

    Jack Dorsey is prominently known for co-founding Twitter in 2006 but his journey on the Twitter platform has been a hell of a ride. He had faced countless hardships throughout his tenure.

    Jack Dorsey was born and raised in St. Louis, Missouri. According to some facts, Dorsey expressed his superior intelligence from a very early age. Yes, he was only 13 years of age when he designed the software for the dispatch routing. In fact, many cab drivers are still using this app for better mapping and smooth driving.

    Dorsey’s prominent mobile payments company Square is also growing at quite a pace. According to Nomura Instinet sources, the company has beaten its biggest opponent PayPal in the race of fastest-growing digital payment company.

    In this article, we have presented some of the very interesting yet lesser-known facts of Jack Dorsey. Let’s get started!

    Jack Dorsey was Obsessed with dispatch communication as a kid
    Jack Dorsey’s Morning Routine
    Jack Dorsey has a Crucial role in Twitter advancement
    Jack Dorsey is Not an Affluent Communicator
    Jack Dorsey does not considers himself a Nerd
    Jack Dorsey Almost went to Facebook
    Jack Drosey is a College Dropout
    Jack Dorsey Doesn’t have any Desk at Square Headquarters
    Jim McKelvey used to be Jack Dorsey’s Boss
    Jack Dorsey is an admirer of Architecture and Cities
    FAQ

    Jack Dorsey was Obsessed with dispatch communication services as a kid

    As a kid, Jack Dorsey was fond of trains which later transferred into his obsession with emergency dispatch communication services. He always finds the voice of the police scanner very intriguing.

    In an interview with the CBS program “60 minutes,” Dorsey said that whenever he heard the police scanner, the police always talked about where they are, what they are doing or where they are going and this is what gave him the idea of Twitter.

    Jack Dorsey’s Morning Routine

    Jack Dorsey has set Twitter in his morning routine. When he wakes up, the first thing he does is check the weather but soon after, he opens Twitter in order to check what’s happening in the world and where? This gives him a sort of idea of what is going on in the world currently.

    Jack Dorsey has a Crucial role in Twitter advancement

    Jack Dorsey has a very essential part in the development and advancement of Twitter. He was the CEO of Twitter until 2008 but, on 16 October 2008 Evan Williams took over the job of CEO. Currently Jack Dorsey serves as the CEO of Twitter. But as the co-founder of Twitter, his association with it didn’t end. Later on, in 2011, Jack Dorsey got the position as the board’s chairperson. And, he became the chairperson of Twitter Inc.

    Jack Dorsey is Not an Affluent Communicator

    Most people don’t know this, but Jack Dorsey is not an affluent communicator, especially when it comes to speech. In an interview with 60 minutes, he said, “People often find it pretty unsettling as I am a silent person. They intend to know my thoughts but I prefer staying silent most of the time.” He added, “I am no expert when it comes to public speaking or even individual conversation. I am a silent person and that’s my basic nature.”

    Jack Dorsey does not consider himself a Nerd

    Jack Dorsey finds it very insulting when people call him a nerd. Once in an article of Forbes, they addressed him as a nerd. Although the article was pretty intriguing, Dorsey wasn’t pleased with it all. He mentioned, “It’s very offensive that people find me more of a nerd than Steve Jobs. I think they do because I am a programmer and that isn’t a sign of a nerd.”

    Unknown Facts about Satya Nadella you might not know about
    We all know Satya Nadella as the Successful CEO of Microsoft but do you know he has worked 23 years in Microsoft before becoming the CEO. Check out more facts.
    StartupTalkyPratyusha Srivastava

    Jack Dorsey Almost went to Facebook

    When Jack Dorsey was fired from his own company in 2008, he went to speak with Facebook CEO- Mark Zuckerberg. Dorsey’s Twitter story went pretty viral, reported by Nick Bilton as “Hatching Twitter: True Story of Power, Friendship, Money and Betrayal.”

    Mark Zuckerberg almost hired Jack Dorsey but due to the lack of a distinguished role, Dorsey couldn’t join Facebook. This is briefly described in the book by Nick Bilton.

    Jack Drosey is a College Dropout

    Like most of the brilliant minds and developers, Jack Dorsey is also a college dropout. Dorsey started attending the University of Missouri-Rolla but after two years, Dorsey got transferred to New York University. When one semester was left of his graduation, Dorsey dropped out of New York University, according to STLToday.

    Later, he moved to the West Coast where he found the idea of Twitter.

    Jack Dorsey Doesn’t have any Desk at Square Headquarters

    We often expect the CEO and chairman to have a big glass office with a fine desk but, you’d find it pretty odd that Jack Dorsey as being the chairman and CEO of Square doesn’t have an office or even a desk. Yes, Dorsey prefers working freely on his iPad while roaming around the office.

    Square, San Francisco Headquarters
    Square, San Francisco Headquarters

    When asked, he told “60 Minutes” that “Its always self-awareness and intriguing to know that other people are working their best here, it’s not just you.”

    Unknown Facts about Nithin Kamath you might not know
    We all know Nithin Kamath as the youngest billionaire but do you know he has worked at a call center and was also going to lost around almost 5 lakh. Check out more facts.
    StartupTalkyPratyusha Srivastava

    Jim McKelvey used to be Jack Dorsey’s Boss

    Jack Dorsey has always been brilliant and there was nothing that he couldn’t do, even as a child. He used to work as an intern at the age of 15 in Jim McKelvey’s software company, Mira Digital Publishing. Jim McKelvey was pretty impressed with Dorsey’s performance. He even used to call him “Jack the Genius.” Later, Dorsey along with Jim McKelvey founded a payment company, Square.

    Jack Dorsey is an admirer of Architecture and Cities

    Very few know that Jack Dorsey is a great admirer of cities and their architectures. In an interview, he said, “My favourite activity of a Day is scrolling through the urban areas. I found its architecture very fascinating and admiring.”

    Jack Dorsey often wanders around the streets of San Francisco and New York.

    Conclusion

    The 41-year-old Jack Dorsey has put great efforts and work into the advancement of Twitter. When he was fired from his social media network, Twitter. He didn’t stop, instead, he focused on invention and later returned as the chief of Twitter seven years later.

    Meanwhile, his other prominent payment company- Square succeeded more vibrantly. Jack Dorsey is a brilliant person with great ideas in mind. Each day, he moves a step closer to the advancement of the next level of technology. And people often find it very interesting knowing the rare facts about him. Thus, we presented this article. Stay tuned for more updates.

    FAQ

    Does Jack Dorsey have a degree?

    Jack Dorsey never graduated college but He briefly attended the Missouri University of Science and Technology and then transferred to New York University.

    What is the net worth of Jack Dorsey?

    The net worth of co-founder and CEO of Twitter is US$15 billion as of 2021.

    What companies does Jack Dorsey own?

    Jack Dorsey has been CEO of both social media firm Twitter and small business payments company Square since 2015.

  • Is Clubhouse Safe? | Internet Freedom Foundation accused Clubhouse of collecting excessive data

    The Clubhouse app has around 2.6 million users in India and has become a sensational social media platform during the pandemic. In the past few months, it has emerged as one of the most popular platforms. There are around millions of users who use the clubhouse and the discussion rooms to discuss over various topics. But India’s Digital Rights advocacy groups have raised concerns over privacy about the audio based social media platform. In this article let’s look at more information about it.

    Clubhouse – Latest News
    Information collected by Clubhouse according to IFF
    What does Clubhouse do with the collected data according to IFF
    IFF’s Suggestion to Clubhouse
    IFF’s Statement on Clubhouse
    FAQ

    Clubhouse – Latest News

    Internet Freedom Foundation has accused the popular audio-only platform of collecting excessive data and undermining the right to privacy based on information. The foundation added that the social media platform’s practices are against the principle of data minimization and informed consent.

    In a blog post, the Internet Freedom Foundation has conveyed that it collects more data than the required amount in order to provide the services.

    What is App tracking Transparency and Why Facebook is objecting to it?
    Apple has recently released an update to its iPhone’s operating system whichconsists of app tracking transparency. It is said to have affected Facebook’sbusiness model. Let’s look at what exactly is app transparency and the newupdate which can be accessed by the Apple users across the globe. Abo…
    StartupTalkyAlan Joseph

    Information collected by Clubhouse according to IFF

    The Internet Freedom Foundation has stated that the social media platform, Clubhouse collects information such as name, address, contact details, phone numbers, IP address, OS, device name, time, duration and the frequency on the people interact with and the duration of use. Other than these when people link other platforms to Clubhouse, the application also collects information that is shared on those platforms.

    Based on certain authorizations the platform also collects phone numbers on the contact list even of those people who are not even part of the social media platform.

    What does Clubhouse do with the collected data according to IFF?

    IFF has stated that the social media platform collects the user data and shares them with third parties and the government and also stated that there is no policy that will prevent the platform from monetizing this information.

    The group had also accused Clubhouse of failing to add a proper privacy policy in place which has led to a spread of wide hate, privacy violations and security incidents on the platforms. However, the social media platform claims to record all the conversations for investigation purposes and also claims to delete the audio immediately. There is no proper clarity provided around the entire process.

    IFF’s Suggestion to Clubhouse

    The Internet Freedom Foundation has asked Clubhouse to provide human rights policy and to volunteer themselves for an audit towards civil rights to make sure that the platform is respectful of the rights related to digital and to enable users to understand how the platform has accountability in regards to human rights in its governance of the platform.

    IFF has laid down a suggestion in order to conduct a periodic audit in regards to civil rights to check on the efforts of the clubhouse to defend and respect the human rights on its social media platform and also to evaluate, How Clubhouse has complied with the guidelines of community and privacy policies.

    Deep Analysis of Why WhatsApp sued Indian Government
    On 25 February, the Government of India had passed new norms for the socialmedia firms to operate in India by giving them a deadline. But it was observedthat except for the Indian based social media app Koo, none of the other techgiants had accepted the norms. Whereas WhatsApp has sued the Govern…
    StartupTalkyAlan Joseph

    IFF’s Statement on Clubhouse

    IFF has conveyed that the organization believed that civil rights audits on social media platforms and entities are really important. They added that in this era these platforms and entities hold a really great power in relation to regulating speech and added that it is important to conduct an independent evaluation on how such regulation takes place.

    An audit on the comprehensive human rights is the only way to mitigate the threat of hate and disinformation on one side and on the other side surveillance from the state or corporate. The IFF has also filed an advocacy group with the home ministry asking the law enforcement agencies in order to grant the permission to monitor clubhouse conversations such as the Intelligence and the Narcotics Bureaus.

    Conclusion

    The social media platform has a major power in relation to a lot of aspects in relation to politics and economics in a particular country. The privacy policy and the misusage of the collected data provide a huge concern for the users of a platform.

    FAQ

    Does Clubhouse have privacy?

    You cannot record conversations on Clubhouse, But Clubhouse can, and does, record what you say. The app’s privacy policy says that Clubhouse rooms are recorded: Solely for the purpose of supporting incident investigations, we temporarily record the audio in a room while the room is live

    Is Clubhouse app secure?

    Researchers at the Stanford Internet Observatory discovered that Clubhouse user and chat-room IDs were being sent to servers unencrypted — considered a poor security practice for any app.

    What is the valuation of Clubhouse?

    The valuation of Clubhouse is $4 billion after its latest funding round.

  • What caused the recent outages in Reddit, Twitch, Pinterest and other popular websites?

    An exhaustive list of websites, which include Reddit, Twitch, PayPal, Amazon, Github, Stack Overflow, HBO, Quora, Shopify, Vimeo, and several news outlets like CNN, The Guardian, New York Times, Bloomberg News faced an outage today. An outage of this stature occurs rarely, and has thus been a subject to news, views, discussions, and ridicules all around the world. Twitter being the receptor of such news has obviously been flooded ever since the outage was first discovered.

    What caused the outage?
    How long was the outage observed?
    What should you know about Fastly?
    Did it also affect India?
    FAQ

    What caused the outage?

    The recent outage that affected a massive number of popular apps and websites around the globe has supposedly occurred due to the technical glitches experienced by Fastly, a popular American cloud-computing and CDN service provider.

    Fastly has reported that it has been experiencing issues with the CDN services on Tuesday afternoon and has also informed the same on its Twitter. The firm announced, “We’re currently investigating potential impact to performance with our CDN services.”

    As soon as Fastly declared about the outage they were facing, the other websites started to experience similar problems. The users who tried to visit the above-mentioned websites during the outage seemed to be stuck with a screen that says “Error 503 Service Unavailable”.

    Fastly Outage
    Fastly Outage

    20 Biggest Startups that Shut Down in 2021 | Startuptalky
    It’s the age of insane confidence and risk-taking tendencies. And by that, Imean delving into the field of business. Referred to as startups in thepremature stage. Everyone wants to found’ a startup today. Unfortunately, noteveryone is successful. Here is a list of twenty Indian startups that shu…
    StartupTalkyGorish Dua

    How long was the outage observed?

    The outage was first reported at 3:28 pm, Tuesday, June 8, 2021, by the Fastly systems, and it continued to disrupt the services on some major platforms till 5:27 pm when Fastly applied a fix. So, it was an outage that lasted for 2 hours, according to Fastly.

    However, the cloud computing giant also informed that users around the world might continue to face difficulties in accessing several websites for some time after it has already been fixed by Fastly.

    What should you know about Fastly?

    Fastly is a popular CDN services platform that helps speed website loading times with the help of “edge cloud.” This technology boosts the loading time of the websites along with helping them to tackle denial-of-service attacks or the cyber-attacks that try to deliberately maim a particular machine or network resource.

    Fastly is one of the most popular service providers in North America and South America that powers some of the prominent online media websites. This is the reason why the majority of the complaints were discovered in the Northern and Southern regions of America.

    How did Air India Suffer a Massive data breach and Why should you be concerned about it?
    There has been a lot of recent incidents related to data breaches from differentcompanies which include the top companies in and around the country. The mostrecent data breach was reported by the well-known airline of India, Air India.Let’s look at the information about the data breach faced by t…
    StartupTalkyAlan Joseph

    Did it also affect India?

    The Fastly-induced downtime that was experienced extensively across North and South America also affected some parts of India. Fastly, which operates in the Indian cities of New Delhi, Mumbai and Chennai also experienced issues with its operations and has cited “Degraded Performance” in these regions.

    Conclusion

    Though the Fastly issue that the world experienced today was “global CDN disruption” and was not limited to a particular data center, the global cloud service provider acted swiftly and ended the outage faster than it was thought of!

    However, such continuing outages that had also earlier affected Amazon Web Services, raises questions on the evolving internet infrastructures and why they are limited to a countable list of companies.

    FAQ

    What is fastly used for?

    Fastly is a content delivery network (CDN) company that helps users view digital content more quickly.

    Which companies use fastly?

    A total of 812 companies reportedly use Fastly including tech giants like Netflix, HBO, PayPal etc.

    Who are fastly competitors?

    Cloudflare, Amazon Web Services (AWS), Akamai, Google, and Microsoft are competitors of fastly.