Tag: social media

21 Best Social Media Management Tools for Startups

As a startup, managing your social media presence can be a daunting task. From crafting engaging content to analyzing the performance of your posts, there’s a lot to keep track of. That’s where social media management tools come in. These tools are designed to help businesses and individuals streamline their social media process and save time.

Some common features of social media management tools include:

Scheduling and automation: Many social media management tools allow you to schedule and automate posts, allowing you to plan and publish content in advance.
Analytics and reporting: These tools often provide detailed analytics and reporting on the performance of your social media content, including metrics such as likes, comments, and reach.
Collaboration and team management: Social media management tools can help teams collaborate and manage their social media accounts and presence more efficiently.
Customer service and support: Some tools offer features such as the ability to monitor and respond to customer comments and messages, helping you provide better customer service and support.
Social listening: Some tools allow you to monitor social media conversations and mentions of your brand or keywords, helping you stay on top of what people are saying about your business.
Influencer marketing: Some tools have features that help businesses identify and connect with influencers in their industry.
Integration with other platforms: Many social media management tools can integrate with other platforms and tools, such as email marketing or customer relationship management (CRM) software.

In this article, we’ll introduce you to 21 of the best social media management tools for startups. From scheduling and automation to analytics and collaboration, these tools have a range of features to help you effectively all social media in one place. Whether you’re just starting out or are looking for new ways to optimize your social media strategy, these tools have you covered. So, let’s dive in and see which one is the best fit for your startup.

Buffer
Sprout Social
Tailwind
Everypost
Zoho Social
TweetDeck
SocialOomph
AgoraPulse
Social Status
Salesforce Social Studio
Crowdfire
Later
Hootsuite
Sendible
eClincher
MavSocial
SocialBee
Socialpilot
Social Champ
Loomly
Publer

Buffer

Founder	Joel Gascoign
Developed in	2010
Rating	4.3 out of 5
Pricing	Starts at $5 per month
Free Trial	14-Days

Buffer is a budget-friendly and streamlined social media management platform that enables brands, businesses, agencies, and individuals to effectively plan and manage their social media business operations. It is used to manage accounts on social networks, especially Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn. It helps in analyzing their results and engaging with their community. It was released in 2010 and is available in the English language only. It allows users to schedule posts sent through the devotion to the user’s social media accounts. Its free version allows the application to post 10 posts, at a given time.

Buffer- social media management tool

Pricing Details

Buffer offers a Forever Free plan. And, two paid plans i.e. Essentials and Teams. Pricing details are given below:

Free	Free Forever
Essentials	$6/month per channel when billed monthly or $5/month per channel when billed yearly
Team	$12/month per channel when billed monthly or $10/month per channel when billed yearly

Sprout Social

Founder	Justyn Howard
Developed in	2010
Rating	4.3 out of 5
Pricing	Starts at $249 per month
Free Trial	30 Days

Sprout Social is a social media management tool that helps businesses and organizations to manage their social media presence across multiple platforms from a single dashboard. It offers a variety of features including scheduling and publishing content, monitoring and engaging with users, analyzing performance, and collaborating with team members.

SproutSocial is known for its effective ability to manage social media and social care efforts and is being used by AMD, McDonald’s, etc. It manages over 6 million social interactions per day and makes it easy for brands to stay connected. It is good for companies that have multiple accounts and also helps in managing social targets.

SproutSocial also allows posting on various social media and monitoring the targets which the posts have to serve and also the responses that the posts are generating. It also connects business owners to customers, and the owner can increase or decrease the team members to manage the platform.

Sprout social media management tool

Pricing Details

SproutSocial offers four paid plans i.e. Standard, Professional, Advanced, and Enterprise. Pricing details of each plan are given below:

Standard	$249 per month
Professional	$399 per month
Advanced	$499 per month
Enterprise	Custom Plan

Tailwind

Founder	Daniel Maloney, Alex Topiler
Developed in	2011
Rating	4.3 out of 5
Pricing	Starts at $12.99 per month
Free Trial	14 Days

Tailwind is known for being a smart way to schedule posts for social media websites like Pinterest and Instagram. It focuses on visual and multimedia content in general and allows us to monitor the growth and analysis of posts on Instagram and Pinterest. Tailwind not only helps you schedule posts, monitor discussions, and analyze results, but also suggests ways to enhance your Pinterest and Instagram performance.

Pricing Details

Tailwind has a Free Forever Plan that allows up to 30 posts on Instagram and 100 posts on Pinterest, then comes three paid plans i.e. Pro, Advanced, and Max, which have more advanced features for detailed social media analysis. For Pinterest, it offers features like analytics and reporting, content optimization, and content marketing, and for Instagram, it offers features like audience management, hashtag monitoring, etc. Pricing details of each plan are given below:

Pro	$12.99 /month when billed annually or $19.99 /month when billed monthly
Advanced	$19.99 /month when billed annually or $39.99 /month when billed monthly
Max	$39.99 /month when billed annually or $79.99 /month when billed monthly

Everypost

Founder	Fernando Cuscuela, Leandro Armas
Developed in	2012
Rating	3.1 out of 5
Pricing	Starts at $9.99 per month
Free Trial	14 Days

EveryPost is the easiest and most useful social media tool for creating multimedia content, especially for pictures and videos. It allows us to create content and manage multimedia content across social media platforms. Everypost also allows that with every post, one can create different group access to the different accounts, so that one can monitor different aspects of the social media accounts and one can also customize the posts to meet the need of the targeted audience. EveryPost is a comprehensive tool for content curation, tailoring posts, collaborating with teammates, scheduling and publishing content, and analyzing your social media strategies.

Pricing Details

Everypost offers a Free Plan and three paid plans i.e. Pro, Plus, and, Advanced Plans with various sets of dynamic features to meet one’s specific needs. Pricing details of each plan are given below:

Pro	$9.99 per month
Plus	$49.99 per month
Advanced	$99.99 per month

Zoho Social

Founder	Sridhar Vembu and Tony Thomas
Developed in	1994
Rating	4.4 out of 5
Pricing	Starts at ₹600 per month
Free Trial	15 Days

Zoho Social is the best-rated social media management platform for businesses and agencies. Its powerful set of features includes automatic scheduling, bulk scheduling, repeat posts, Twitter lists, real-time monitoring, keyword tracking, multi-channel, and unified messages that are available for both iOS and Android devices. Zoho Social allows agencies to manage their clients and their social media presence with ease. They have a system that quickly adds new clients and assigns team members to them with specific roles.

Zoho Social is the ideal tool to measure the revenue generated from your social media strategies. The integration with Zoho CRM helps you build relationships with potential customers and create leads from social media. This integration enhances Zoho CRM’s leads and contacts with social data, allowing your sales team to expedite the sales process.

Zoho social media management tool

Pricing Details

Zoho Social offers a Free Plan with limited functionality. And three paid plans for businesses i.e. Standard, Professional, and, Premium. All these paid plans include features such as post-scheduling across multiple platforms, analytic reports, and access to the Bitly integration with a URL shortener. Pricing details of each plan are given below:

Standard	₹600/month billed annually or ₹900/month billed monthly
Professional	₹1,725/month billed annually or ₹2,400/month billed monthly
Premium	₹2,595/month billed annually or ₹3800/month billed monthly

TweetDeck

Founder	Iain Dodsworth
Developed in	2008
Rating	4.3 out of 5
Pricing	FREE

TweetDeck is used basically by Twitter and is known for managing multiple Twitter accounts at a single time. One can use it to track down particular hashtags, events, and topics to keep a track of what’s hot, new, and trendy. It allows us to log in and can view multiple Twitter accounts. It reduces the difficulty of login into various accounts separately and can log in to all the accounts at one time.

TweetDeck also schedules the tweets of the accounts without any hassle and can be scheduled for instant delivery or can be published on a specific date mentioned. The messages can include images also and it is currently among the social media management free tools.

SocialOomph

Developed in	2008
Rating	3.9 out of 5
Pricing	Starts at $15 per month
Free Trial	30 Days

SocialOomph is an extremely useful social media tool for people who are interested in creating new and effective social connections in line with their needs and market strategy goals. It creates a social management platform to boost and to implement market strategies on social groups. SocialOomph allows future post schedules, and follow-up keywords, and allows to generate results with little effort.

Pricing Details

SocialOomph offers a Personal Suite plan which is a free version with limited features. Its paid plans include Business Suite, Professional Suite, and Advanced Suite which include attractive features such as Access to personal and team areas, RSS feeds, Unlimited scheduled posts, Access to all posting features, a Post review and approval system, and more. Pricing details of each plan are given below:

Business Suite	$55 monthly or $594 annually (-10%)
Professional Suite	$25 monthly or $270 annually (-10%)
Advanced Suite	$15 monthly or $162 annually (-10%)

AgoraPulse

Founder	Emeric Ernoult
Developed in	2000
Rating	4.5 out of 5
Pricing	Starts at $49 per month
Free Trial	15 Days

Agorapulse is a social media platform that facilitates better engagement and connection-building on your social media accounts. It is the first choice of a lot of social media workers. It allows for the scheduling of posts for Facebook, Twitter, Instagram, Linkedin and Google+. The social media management app also allows us to check the presence of the post’s analysis. One can also use hashtags to make the post more reachable to more people. This tool allows you to plan out your content, communicate with followers, and track the performance of your plan and its return on investment. All customer comments and questions can be viewed, shared, and answered using a single inbox.

Pricing Details

Agorapulse offers a Free plan, where you can create up to 3 social profiles and it is limited to 1 user. Its paid plans include Standard, Professional, Advanced, and Custom which include advanced features such as Post scheduling, Unified calendar, Instagram grid, Assign & approve posts, Advanced social inbox, Manage GMB reviews, and more. Pricing details of each plan are given below:

Standard	$49/month billed annually or $59/month billed monthly
Professional	$79/month billed annually or $99/month billed monthly
Advanced	$119/month billed annually or $149/month billed monthly
Custom	Custom Plan

Social Status

Founder	Robert O’Farrel, Tim Hill
Developed in	2013
Rating	4.6 out of 5
Pricing	Starts at $22 per month
Free Trial	14 Days

Social Status is an effective social media analytics and reporting tool designed for agencies and businesses. Social Status helps you generate social media reports quickly, eliminating the need for manual labor. With a user satisfaction of 94% and a score of 4.6 out of 5, Social Status is a well-known tool for social media management. It offers in-depth insights into the profiles, ad accounts, competitors, and also influencers’ performances. It has features like automating report generation, insights, competitor benchmarking, tagging, video metrics, and more.

Pricing Details

Social Status offers a Free plan for up to 3 users. Its paid plans include Starter, Pro, Business, Agency, and Enterprise which include advanced features such as Ads Analytics, Competitor Analytics, Influencer Analytics, Custom Reports, PDF reports, and more. Pricing details of each plan are given below:

Starter	$22/month billed annually or $29/month billed monthly
Pro	$37/month billed annually or $49/month billed monthly
Business	$74/month billed annually or $99/month billed monthly
Agency	$299/month billed annually or $399/month billed monthly
Enterprise	$749/month billed annually or $999/month billed monthly

Salesforce Social Studio

Founder	Salesforce Marketing Cloud
Developed in	2000
Rating	3.5 out of 5
Pricing	Starts at $1000 per organization per month
Free Trial	Not Available

Salesforce Social Studio is a social media management tool that allows businesses to manage their social media presence across multiple networks and channels. With Social Studio, you can publish and schedule social media content, engage with your audience, and measure the performance of your social media campaigns.

Salesforce Social Studio is known for administering marketing strategy across all media channels that help in tapping business into the power of social media in terms of marketing, customer services, and sales organizations. The features include social listening, social publishing, social engagement, social analytics, and team collaboration.

Salesforce Social Studio is part of the Salesforce Marketing Cloud, which is a suite of marketing automation tools designed to help businesses grow and engage with their customers.

Pricing Details

Salesforce Social Studio has four paid plans including Basic, Pro, Corporate, and Enterprise. Pricing details of each plan are given below:

Basic	$1,000.00 per organization per month
Pro	$4,000.00 per organization per month
Corporate	$12,000.00 per organization per month
Enterprise	$40,000.00 per organization per month

Crowdfire

Founder	Nischal Shetty
Developed in	2010
Rating	3.9 out of 5
Pricing	Starts at $7.48 per month
Free Trial	14 Days

Crowdfire is a social media tool for businesses and individuals to manage their social media profiles and engage more traffic on their platforms. It allows users to schedule and publish content, analyze their social media performance, and engage with their audience across multiple social media platforms, including Twitter, Instagram, Facebook, and LinkedIn.

The “mention” feature by Crowdfire helps you support your customers and increase views on a particular social media post. It also allows you to compose your posts and schedule them to get published later. It recommends articles and images based on the needs of your audience and also uses the Chrome extension to share your most viewed pages from all the social platforms in just two clicks.

Crowdfire is designed to be easy to use, with a user-friendly interface that allows users to quickly and easily manage their social media presence. It is available as a web application and as a mobile app for iOS and Android devices.

Pricing Details

Crowdfire offers a Free Plan and three paid plans including Plus, Premium, and VIP. Pricing details of each plan are given below:

Plus	$7.48/month billed annually or $9.99/month billed monthly
Premium	$37.48/month billed annually or $49.99/month billed monthly
VIP	$74.48/month billed annually or $99.99/month billed monthly

Later

Founder	Matt Smith
Developed in	2014
Rating	4.6 out of 5
Pricing	Starts at $15.00 per month
Free Trial	14 Days

Later is a social media tool that boasts itself as Instagram’s favorite. The social management platform helps newbies and pros alike to schedule, (Instagram, Pinterest, TikTok), create viral hashtags and stories for Instagram, and user-generated content. With the visual planner, Scheduling your posts for up to a month, with Later, involves only dragging and dropping. It has an automated hashtag list that helps you find trending hashtags and create user-generated content, browse your posts with those hashtags, and re-share them according to your choice.

Pricing Details

Later offers a Free Plan and three paid plans including Starter, Growth, and Advanced. Pricing details of each plan are given below:

Starter	$15.00/month billed annually or $18/month billed monthly
Growth	$33.33/month billed annually or $40/month billed monthly
Advanced	$67.67/month billed annually or $80/month billed monthly

Hootsuite

Founder	Ryan Holmes, David Tedman, Dario Meli
Developed in	2008
Rating	4.1 out of 5
Pricing	Starts at ₹1,915 per month
Free Trial	30 Days

Hootsuite is a social media management platform that integrates social networks for Twitter, Linked In, Facebook, Instagram, and YouTube. You can begin managing your social media with a free 30-day trial and choose from plans suited to your requirements. Creating and scheduling posts, monitoring your social media channels, filling up content gaps, mapping out campaigns are some of the tasks that take up a large amount of time and Hootsuite just makes it look like a cakewalk.

The Hootsuite Academy has a platform that hosts several courses and Certifications which include Social Media ROI, Social Selling Certification, Advanced Social Media Strategy, and much more. Push your results further and get more from social with Hootsuite.

Pricing Details

Hootsuite offers four paid plans including Professional, Team, Business, and Enterprise. Pricing details of each plan are given below:

Professional	₹1,915/month
Team	$₹7,540/month
Business	₹45,000/month
Enterprise	Custom Plan

Sendible

Founder	Gavin Hammar
Developed in	2009
Rating	4.5 out of 5
Pricing	Starts at $29 per month
Free Trial	14 Days

Sendible helps facilitate content sourcing and posting on its dashboard which makes follow-up much easier. It provides reports on several social media metrics along with Google Analytics (built-in) to help optimize your entire process. You can hire in-house writers just in case you are running out of time for creating content and schedule your topmost performing content on repeat with automated queues.

Sendible also offers calendar-based posting to help you catch your reader’s attention at the right time. It can connect over 20 social media platforms to help your content get rolling. It also has access to Canva which can help you with great images and greater designs for all your posts. It allows users to schedule and publish content, engage with their audience, and track the performance of their social media campaigns across multiple social media platforms, including Twitter, Facebook, Instagram, and LinkedIn.

Getting Started with Sendible

Pricing Details

Sendible offers three paid plans including Creator, Traction, and Scale. Pricing details of each plan are given below:

Creator	$29/month, billed monthly
Traction	$89/month, billed monthly
Scale	$199/month, billed monthly

eClincher

Founder	Gilad Salamnder, Tal Mikaelovich
Developed in	2012
Rating	4.6 out of 5
Pricing	Starts at $65 per month
Free Trial	14 Days

eClincher is one of the top platforms for managing social media, offering a guaranteed return on investment. An intuitive yet powerful tool for managing your accounts, building awareness, expanding your reach, improving your reputation, and fostering growth online.

eClincher offers almost everything that you need to manage all social media in one place Their services include publishing and scheduling, interactions and engagement, content creation and media library, social listening and monitoring, reports and analytics, and team collaboration. Its features also allow you to strategize, optimize and measure ROI. It has a listening tool for brand reputation and response which helps you maintain your status quo with your audience and collect valuable feedback.

Pricing Details

eClincher offers three paid plans including Basic, Premier, and Agency. Pricing details of each plan are given below:

Basic	$65 per month or $702 with an annual plan (10% off)
Premier	$175 per month or $1,890 with an annual plan (10% off)
Agency	$425 per month or $4,590 with an annual plan (10% off)

MavSocial

Founder	Chris Hodgeman
Developed in	2013
Rating	4.6 out of 5
Pricing	Starts at $65 per month
Free Trial	14 Days

MavSocial is a social media management tool that caters itself to SMEs managing their social media presence and running marketing campaigns across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. Its features include publishing, engagement, reports, advertising, content creation, collaboration, and digital asset management. With MavSocial, users can schedule and publish content, engage with their audience, and track the performance of their social media campaigns.

Pricing Details

MavSocial offers three paid plans including Pro, Business, and Enterprise. Pricing details of each plan are given below:

Pro	US$65/month when billed annually or US$78/month when billed monthly
Business	US$208/month when billed annually or US$249/month when billed monthly
Enterprise	Starting at US$499/month

SocialBee

Founder	Zarah Bruhn
Developed in	2015
Rating	4.8 out of 5
Pricing	Starts at $15 per month
Free Trial	14 Days

SocialBee is a social media management and marketing tool that helps businesses and individuals manage their social media presence and run marketing campaigns across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. SocialBee’s content categories help you organize your posts better with category-based scheduling, pause categories, and re-queue posts. You can tweak your posts with the customization feature and also make several changes to them with the Bulk editor. SocialBee integrates with leading social platforms like Instagram, Facebook, Pinterest, and Twitter. Easy import, editing, and tracking features, custom URLs are some of the other features that make your management hassle a tad bit easier.

Pricing Details

SocialBee offers three paid plans including Bootstrap, Accelerate, and Pro. Pricing details of each plan are given below:

Bootstrap	$15/month when billed annually or $19/month when billed monthly
Accelerate	$32/month when billed annually or $39/month when billed monthly
Pro	$65/month when billed annually or $79/month when billed monthly

Socialpilot

Founder	Jimit Bagadia and Tejas Mehta
Developed in	2014
Rating	4.5 out of 5
Pricing	Starts at $21 per month
Free Trial	14 Days

SocialPilot is an automated social media marketing tool that assists with scheduling and analyzing your campaigns, improving social media efficiency and reach. Socialpilot connects you to and manages over 50 social accounts. It provides user-friendly social media analytics to analyze, monitor, and report your social media performance. Its social inbox responds to comments, messages, and posts across Facebook pages from one place and in real-time. SocialPilot delivers relevant content from across the web and lets you schedule it for your targeted audience. With SocialPiolt’s bulk scheduling, you can upload up to 500 posts for upcoming weeks or months.

Pricing Details

SocialBee offers four paid plans including White Label, Agency, Small Team, and Professional. Pricing details of each plan are given below:

White Label	$140/month when billed annually or $200/month when billed monthly
Agency	$70/month when billed annually or $100/month when billed monthly
Small Team	$35/month when billed annually or $50/month when billed monthly
Professional	$21/month when billed annually or $30/month when billed monthly

Social Champ

Founder	Sameer Ahmed Khan, Zohaib Shakir, and Shakir Ghani
Developed in	2016
Rating	4.4 out of 5
Pricing	Starts at $26 per month
Free Trial	7 Days

Social Champ is an all-in-one social media management tool to save every social media marketer’s time in the most efficient way. It is one of the simplest social media management tools for the next generation, which helps users automate their social media networks, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Google Business Profile.

Social Champ just came out with a revamped version of the social management platform that offers users exceptionally new and better pricing plans. Furthermore, it is the first time that the platform introduced a Free Plan for the first time that comes with Unlimited features where nothing is locked. This free social media scheduler is unlike any in the market with powerful integration like Canva, Crello, Google Drive, Dropbox, bit.ly, Giphy, and much more with limitless scheduling options. The Karachi-based platform is flexible and suits every business type from small setups, and start-ups to grand agencies with its variable pricing plans.

Pricing Details

Social Champ offers one Free plan for unlimited post scheduling for
1 user and three paid plans including Champion, Business, and Agency. Pricing details of each plan are given below:

White Label	$26/month when billed annually or $29/month when billed monthly
Agency	$89/month when billed annually or $99/month when billed monthly
Agency	Custom Plan

Loomly

Founder	Thibaud and Noémie Clement
Developed in	2016
Rating	4.6 out of 5
Pricing	Starts at $26 per month
Free Trial	15 Days

Loomly is a social media management and marketing tool that helps businesses and individuals plan, create, and publish content across multiple social media platforms. Loomly is a brand and content management tool that helps you collaborate efficiently to build a successful brand. It gives you ideas for posts based on trending topics, RSS feeds, date-related events, and current social media practices. Loomly also helps you store all your photos, videos, links, and post templates in a central, intuitive library and guides you step by step in creating outstanding content and ads. It ensures everyone in your team is on the same page with a collaborative review and approval workflow.

How To Get Started With Loomly

Pricing Details

Loomly offers five paid plans including Base, Standard, Advanced, Premium, and Enterprise. Pricing details of each plan are given below:

Base	$29/month when billed annually or $35/month when billed monthly
Standard	$59/month when billed annually or $79/month when billed monthly
Advanced	$129/month when billed annually or $172/month when billed monthly
Premium	$269/month when billed annually or $359/month when billed monthly
Enterprise	Custom Plan

Publer

Founder	Ervin Kalemi
Developed in	2015
Rating	4.8 out of 5
Pricing	Starts at 993.24 INR per month
Free Trial	30 Days

Publer is a social media platform that allows you to collaborate, schedule and analyze your posts for Facebook, Instagram, Twitter, Google My Business, Pinterest, LinkedIn, and YouTube. It specializes in Social Media marketing, management, automation, scheduling, social media software management, and UX design. Publer allows you to add your logo and signature to photos, videos, and posts shared on Social Media. An effortless way to make people more aware of your brand. Publer recently launched a new product call, Kibo! , which was created with the sole purpose of building better customer relationships. It comes with a small in-web widget that you can add to your site. Your customers can type in questions and queries and you can answer them prioritizing each one with the same efficiency.

Pricing Details

Publer offers one free plan limited to 1 user and 3 social accounts. And, two paid plans including Professional and Business. Pricing details of each plan are given below:

Professional	993.24 INR per month
Business	1738.17 INR per month

Conclusion

Social media management tools can be a valuable resource for startups looking to streamline their social media process and save time as they help in creating and managing content, scheduling posts, administering marketing strategy, optimizing social media content, analyzing results, monitoring growth, and, more.

Remember, the key to finding the right social media management tool is to consider your specific requirements and budget. Take the time to research and compare different tools and their features to find the one that best meets your needs. With the right social media management tool in place, you can streamline your process, save time, and focus on growing your startup.

FAQs

Social media management is the practice of creating and promoting a business across various social media platforms. It supports the digital marketing and social media strategies of a company.

A social media management tool is software that helps businesses and individuals manage their social media accounts and presence more efficiently.

These are some of the best social media management tools that can help you schedule posts, track analytics, and engage with your audience more efficiently in 2023:

Buffer
Sprout Social
Tailwind
Everypost
Zoho Social
TweetDeck
SocialOomph
Agorapulse
Social Status
Salesforce Social Studio

Yes, there are a number of free social media management tools available. Some popular free options include Hootsuite, Buffer, and Later.

Social media management tools can help you save time by scheduling and automating posts, as well as analyze the performance of your content to help you make informed decisions about your social media strategy.

Some common features of social media management tools include scheduling and automation, analytics and reporting, collaboration and team management, and customer service and support.

When choosing a social media management tool for your startup, consider your specific needs and budget. Research and compare different tools and their features to find the one that best fits your requirements.

To manage social media effectively, you can use a social media management tool to help schedule and automate posts, analyze performance, and collaborate with team members. You can also establish a social media strategy and content calendar, engage with your audience, and monitor and respond to comments and messages. It’s also important to stay up to date with changes on social media platforms and adapt your approach as needed.

February 18, 2022

A Complete B2B Marketing Strategy – B2B Lead Generation
Today, a huge number of startups are setting their foot in the industry and are conquering the world with their innovative ideas. These startups follow different types of business models. A business-to-business startup, commonly known as a B2B startup, is a huge thing in the market these days. The whole idea of a B2B company is to establish a business that caters to the needs of other businesses. According to a report, 85% of B2B marketers say lead generation is their most important content marketing goal.

However, running a B2B startup is a tough task as owners of such businesses need to look for suitable clients who require the goods or services that the company is offering. Moreover, generating B2B leads for your startup can become a hectic job and cause excessive levels of frustration. So here is our B2B marketing strategy. It will help you to generate B2B leads for your startup and proceed with their work strategies.

What Is Business-To-Business Marketing?
Pre-requisites for a Business-To-Business Marketing
10 Ways of B2B Lead Generation for Your Startup 2022
B2B Success Stories on Social Media

What Is Business-To-Business Marketing?

Business-to-Business (B2B) marketing mainly involves the vending of one company’s products and services to another company’s products and services. The goods could be used for the production of some other goods, for reselling it to the consumers or could be used in the general operations of the business.

Pre-requisites for a Business-To-Business Marketing

B2B marketing requires products for other companies. You should not just start off without even a rough idea in your mind. This will only lead to unproductive outcomes and will take you nowhere. The first thing that one should do is think about the product, its merits, and its demerits.

Several questions should come to your mind before finalizing anything.
- Is my product beneficial for the company?
- What would be the gain that my product/service would provide to the clients?
- How much will my product/service help the clients to earn?
- What are the main advantages of my product/service that make it better than the others in the market?
- What efforts can be made to improve the quality of the product/service?
- What is the price structure of a similar product in the market?
Conduct a thorough analysis of your products and services. Customer feedback is the best way to do this.

10 Ways of B2B Lead Generation for Your Startup 2022

Diversity

All buyers of a B2B company will have different needs and wants, so an entrepreneur must make sure that their content addresses all the needs and demands. The content should fit the shoe and not be focused on just one thing to attract buyers from all around the globe.

Stand Out

The capabilities of a startup are judged by the content that is posted on their blogs or social media websites. Hence, this content needs to be attractive with infographic inputs and strategically placed to allow buyers to find them easily. Moreover, it gives a boost up to the startup showing true data in their content which makes them trustworthy.

Pricing

It is not a common practice to post prices on the company’s website as it hinders the chances of getting many opportunities, but if the prices are not posted, most of the queries would be to know the cost but not generally buy the services. Posting prices would decrease useless traffic and allow more room to focus on potential customers. Furthermore, the pricing strategy should be decided with a thorough competitive analysis for breakthrough performance.

Relationships

Having a healthy relationship with the client’s company is extremely important for the business to flourish, thus, building a good connection will allow the business to grow through word-of-mouth marketing. Although, word-of-mouth has a different approach it has always had a high conversion rate.

Marketing

Marketing is the best way to generate leads. In today’s technology-driven society online marketing is the major contributor to an increase in sales. Services can be marketed depending upon the needs of various buyers using social media platforms, blogs, or a well-developed website. Creating an email database to send occasional newsletters to potential buyers helps in boosting the business. In other words, email marketing is a great tool to generate B2B leads for the business.

Sign up forms

Sign-up forms for the company website should not be very long as that irritates buyers. The easier the signing up process the more potential buyers will sign up and add to the business. They should contain the basic details like name, email, phone number and address but not a whole lot of information that can be asked in later stages.

Optimize the Landing Page

The homepage of the company’s website or the social media profile should be SEO-friendly. Articulating content that would attract people. Make your content in such a way that it is displayed clearly on top Google searches. Most people do not go to the second page while searching for something on Google to make sure that the website comes in the first page in Google searches related to the keyword.

Have a Q and A section

Have a FAQ section, which is clearly visible on the website, to answer the most common queries on the website for people to properly understand the services. Ask present clients about the issues they may have faced while registering on the website, collect the information and create a questionnaire with answers by the team.

Buy Leads From Various Platforms

Startup owners can also buy leads from various online platforms that are selling them. There are many sites that provide quality leads with accurate information. B2B companies should collect as many leads as possible from these sites to help them in progress.

Hire

Owners can also hire a company that specializes in lead generation or hire freelancers that can generate leads and do promotions. Hiring freelancers residing in different countries can be profitable and will help in getting leads from various different countries. It is also inexpensive in nature and provides a quality result to generate B2B leads for your company.

B2B Success Stories on Social Media

Approximately, 69% of the Indian B2B marketers agree, social media is one of the major tools to engage potential customers. Statistics regarding the success of lead generation for B2B companies using social media marketing are quite high. B2B buyers are much more attracted to brands that have a strong social presence. They prefer the companies to present the information via social media.

Some of the successful social media campaigns implemented by a few companies are:

iYogi

iYogi being a technical support company faced many difficulties in generating leads and creating brand awareness for its new service; Digital Service Cloud. The company chose LinkedIn to focus on the key areas of interest and target audience. The campaign was a huge success and helped to achieve 62% of the follower base in the duration of just three months.

Deskaway

The company chose Twitter along with paid media and Adwords for the purpose of selling its web-based team along with the project collaboration software. Product announcements, news, and blogs were shared on a continuous basis and thus, generating leads.

Conclusion

The above two examples show that social media is really an efficient tool for B2B marketers. It not only helps to increase brand awareness on a huge scale and target a bigger audience but also establishes a company as a thought leader. The company gets to connect easily with the clients and the prospects. Good relations are built with the people who can influence the industry. Social media and email marketing also trigger word-of-mouth conversations and help in optimizing the conversions for B2B companies. Keeping these important points in mind shall go a long way for B2B companies in creating a huge client base and gaining success in their business proceedings.

FAQs

What are 4 types of Marketing Strategies?

Four types of marketing strategies are:
- Market Penetration Strategy
- Market Development Strategy
- Product Development Strategy
- Diversification Strategy
What are the four types of B2B Markets?

The four basic categories of business customers in B2B markets are producers, resellers, governments, and institutions.

Is Amazon a B2B OR B2C?

Amazon is both business-to-business B2B and business-to-consumer B2C.
February 17, 2022
Top 9 Popular Social Media Apps Made in India
India-based social media apps have seen a rise in the country and worldwide, after the prohibition of the usage of TikTok and some other Chinese apps in India. The Prime Minister of the country has been asking the citizens to shift their usage to “Made in India” apps to work towards what we envision as an “Atma Nirbhar Bharat”, which is the vision of the PM to make India a self-reliant nation.

So, here’s a look at some of the best Social media apps made in India that you can use:

Popular Social Media Apps Made in India
1. Sharechat
2. Koo
3. Chingari
4. Josh
5. Flik
6. Moj
7. Mitron
8. Leher
9. Kutumb
Indian Social Media Apps

Popular Social Media Apps Made in India

Here are the 9 best Indian social media apps people can use.

Sharechat

ShareChat – Indian social media app

ShareChat is an Indian Social Media app. It is a social networking service that is growing to become one of the best social media apps for chatting with its headquarters in Bangalore, India. Mohalla Tech Pvt. Ltd is the parent company and they were the ones who developed the app. Its initial release was during the month of January 2015. ShareChat is available in GooglePlay and also for iOS users. You can use Share Chat in over 15 different languages.

The company was started by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, who were graduates of IIT Kanpur. This Mobile Application has 250+ Million monthly active users.

ShareChat offers features that include private messaging. You can even tag people in videos using this platform. This platform also allows you to share social content with other unknown users such as videos, jokes, songs, and other language-based content.

ShareChat’s parent company Mohalla tech has acquired some companies lately including Transversal, a tech-owned short video platform; Elanic, which is a Bengaluru-based online fashion marketplace; Member, which is a meme discovery and sharing platform, and Circle Internet, which is a hyperlocal information platform. All the above platforms were acquired for undisclosed amounts.

Koo

Koo – Indian social media app

The app was earlier known as Ku Koo Ku. It was founded by Aprameya Radhakrishna who is the current CEO of the application, and Mayank Bidawatka. In August 2020, the app won the Government of India’s Atmanirbhar App Innovation Challenge.

The app won the Aatmanirbhar App Challenge, which was organized by the Indian government to foster local innovation. While Koo has many of the same capabilities as Twitter, it also lets users publish in Indian languages other than Hindi.

One of Koo’s selling advantages is that it is available in numerous Indian languages. “To connect with Indians in Indian languages,” it says on its website. Koo can be used on a computer (website) or on a mobile device (app). It’s available in the Google Play and Apple App Stores, and users may sign up with their phone number. Currently, English, Kannada, Tamil, Marathi, and Telegu are supported by Koo. Support for Bengali, Gujarati, Oriya, Malayalam, Punjabi, and Assamese is also in the pipeline, according to their website. A user can write up to 400 characters of text, which is higher than Twitter’s limit of 280 characters. All multimedia functions, including audio and video recording, are likewise supported by Koo.

Chingari

Chingari – Indian social media app

Chingari is an Indian-based short-video platform. It was launched in the year 2018 in the month of November. It is a video-sharing and social networking service where the users can create short videos.

Chingari lets its users create videos that provide features to lip-sync, dance, voice-over movie dialogues, etc. The ban of TikTok has led this social media video app to gain a lot of popularity in India.

Josh

Josh – Indian social media app

Josh is an Indian-based short video platform It was launched in the year 2020 in September by Dailyhunt. Dailyhunt is an Indian content and daily news application which is located in Bangalore, India. It provides content in 14 Indian languages. It was founded by Umesh Kulkarni and Chandrashekar Sohoni who were ex-Nokia employees. It was released initially in the year 2010.

The short video platform, Josh has short videos which are trending and viral that you can share with your followers. The app lets you create your unique videos. The App has videos on dance, music, comedy, jokes, and pranks. It also has videos on various challenges, pets, cooking.

The Mobile application has an easy-to-use Josh beauty camera with real-time filters, face stickers, special effects, makeup camera, emojis. Etc. You can even create Duet videos on Josh. You can share the videos on WhatsApp or Facebook and you can set it as your status.

Josh is India’s number 1 Short videos app. The launch of this platform is considered to be the next step by Dailyhunt to release more apps in the future.

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Here are the Best Video Editing Tools by which you can create high-quality and professional video content for your business quickly and affordably.

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Flik

Flik – Indian social media app

Flik is a social media app that is trying to change the experience of chatting by making it much more enjoyable and is gearing to stand one of the top social media platforms made in India. The app provides a feature that is a mixture of a social media app and a dating app. It was founded by Bahadursinh Jadeja and launched on the year 10th of September 2019. The parent company of this mobile application is Loopytime Pvt. Ltd.

You can connect with new people using Flik. Flik helps you in finding friends and increasing your contact. It has an additional feature which is for dating and you can match with a like-minded person on the app. Flik can be considered a dating app as well.

Flik is one of the few mobile applications that provide features such as social media and dating in a single platform. The app can be used in Hindi. It provides features such as personal messaging, video calls and voice calls, audio messages, etc. If you would like to add live stories of the content Flik allows you to do that, flik is one of the social media sites that help you to share it with your friends.

Flik allows you to share files in any format such as pdf, ppt, word, mp3, excel, Apk, zip, and much more. Flik is rated for 18+. It has 10K+ downloads on the Play store. The app is available in the Play store and the size is around 12 MB.

Moj

Moj – Indian social media app

Moj app is a social media platform for video sharing and its parent company is ShareChat, and is owned by Mohalla Tech Private Ltd. Moj was founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan. It was founded immediately after TikTok along with other Chinese apps was banned in India after the India-China situation in 2020.

The social networking platform began its journey on 29 June 2020 and in just two days 50 thousand downloads were made from the Google Play Store. The main features that it offers are special effects, emoticons to use on your videos, and others. Different genres of videos can be made like comedy, education, dancing, and acting. The duration of the videos can be of 15 seconds to 1 minute.

The app is growing to be one of the most popular social media with a support of over 15 languages and in January 2021, it has crossed 100 million downloads. In 2021, it generated $102 Million in revenue.

Mitron

Mitron – Indian social media app

Mitron is launched by Shivank Agarwal and Anish Khandelwal on April 11, 2020. It is a video sharing app that provides you with the feature of creating, editing, and sharing your videos. With just a size of 26 Mb, it can easily get fit into your phone space without any problem.

The features that the offers include a cool range of transitions, special effects. Apart from that, the users can edit their videos as per their requirement and there are various types of audio to choose from and can be used in your video. The app is free. Mitron offers more than 15 different categories for content. This app is very popular in the Indian Short video content ecosystem.

Leher

Leher – Indian social media app

Leher is an India Social networking platform that provides room for audio and video discussion. It was founded in the year 2018 on the month of August by Atul Jaju and Vikas Malpani. It is a live discussing platform and any topic can be discussed here with your community and friends. You can also join the discussion of your favorite topic here.

It is easier to interact with the audience and one can do live Q&A, polls comments, and one can also send a direct message to the person they want to. The person who is hosting a discussion, and invite other people of their choice in the discussion and can ask them to participate in it. Stickers and Emoji reactions are also offered to the users to make the discussion more fun

Leher made revenues close to Rs 11 lakhs in FY20, which was a laudable rise from Rs 4 lakhs, which is managed in FY19. It is a competitor of the Clubhouse app.

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Social media management tools make it easy to get the best out of the social media. Know the best Social media management tools to grow your business.

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Kutumb

Kutumb – Indian social media app

Kutumb was founded in the year 2020 by Abhishek Kejriwal and Mohit Sharma and is a social networking platform. Through this app, one can get connected with people through their communication and can share images, videos, news, and other things. All of these can be done in your choice of regional languages.

During the time of Covid’s second wave, it is through the help of Kutumb app that numerous NGOs managed to collect donations to help the victims of the Covid-19 disease and prevent or overcome its dreadful effects.

Conclusion

There are a lot of other famous Indian-based Social Media Apps and we would definitely be able to find a lot more different social media platforms coming up in the future. Some apps like Houseparty, a messaging platform; Trell, which is similar to Pinterest, Helo, and Vero social media platforms, and many more.

4.7 billion social media app downloads were recorded at the end of the first half of 2021 with Asia leading the charts. India is the leader of social media downloads, as per the same report App Annie. Therefore, every second, someone or the other is registering on one of the popular social media sites including the made in Bharat apps. If you haven’t visited these websites/platforms yet, now is the time to do so!

FAQ

What is the first Indian social media app?

Bharatam is India’s first own Social Networking platform. It is a platform of the Indians, by the Indians, and for the Indians.

How many Indian apps are there in India?

There are more than 161,022 apps from Indian publishers on Google Play.

Which apps are banned in India?

Some apps that are banned in India are:
- TikTok
- Shareit
- Kwai
- UC Browser
- Baidu map
- Shein
- Clash of Kings
- DU battery saver
What are the Indian Social Media Apps?

Some popular Indian social media apps are:
- Sharechat
- Koo
- Chingari
- Josh
- Flik
- Moj
- Mitron
- Leher
- Kutumb
February 16, 2022
Top 16 Social Network Sites Every Entrepreneur Must Checkout

Recently, social media platforms are efficiently used for digital marketing to cast business products & services to Netizens. As is the case, literally one-third of the population is active on various social media such Facebook, Instagram, Twitter, YouTube, and so on. That’s why businesses grabbed this opportunity to spike their sales as well as new customers in engaging campaigns like contests, offers, or promotions on social media.

Social media marketing is one of the essential elements in digital marketing, where entrepreneurs can connect audiences to build a brand, which as a result boost your business’s sales and drive website traffic.

Apart from hosting campaigns, social media platforms bestow amazing features to your profile such as Action buttons, Customized audience segmentation, creating campaigns, and relevant hashtags/keywords research.

For instance; the “Swipe Up” feature is available on Instagram, where you can add relevant links in your stories or posts where your followers will convert into customers to your brand.

There are some other people- influencers or Content creators who also use the same social media as an entrepreneur does. But is there any particular social media platform that can be used only by entrepreneurs to establish your business objectives? Yes, we do have 20 nifty social media platforms to build your business into a renowned brand by increasing audiences with increasing sales.

1. Facebook
2. Digg
3. PartnerUp
4. Instagram
5. Linkedin
6. Vator
7. Founder Grid
8. StartUp Nation
9. Twitter
10. Youtube
11. Pinterest
12. Tik Tok
13. The Funded
14. Snapchat
15. WeChat
16. VK

1. Facebook

The Facebook period is remembered, as Facebook rose to become the world’s third-most-popular website after Google and YouTube. Up to 98 percent of individuals on Facebook are mobile users, therefore mobile optimization would impact a positive remark for doing business.

Furthermore, it is estimated that over 83 percent of marketers use Facebook to promote their companies, and you can leverage Facebook lead generating capabilities to contact and target potential buyers.

For instance, as per the survey conducted in 2004, it is cited that Facebook effectively covers the female market by selling cosmetics, accessories, beauty care, and clothing, among other things.

2. Digg

Digg Website

It is a social networking site that every entrepreneur must leverage. The site drives a lot of traffic to your website where you can post exclusive content on Digg that may be beneficial or interesting to others, and others will either Digged (vote) or bury (against) your information, generating leads to your website.

3. PartnerUp

Partner Up Website

In order to develop a powerful team for your organization, you’ll need executives, CEOs, board members, and other resources, that’s why PartnerUp was established in 2005 which was acquired by Deluxe Corporation. It is one of the best sites for entrepreneurs and startups to grow their businesses. For newbies, PartnerUp finds suitable and the best co-founders, business partners, executives, board members, advisors/mentors for your business.

4. Instagram

Entrepreneurs may find it simple to sell on Instagram because the majority of young people are regular users, with roughly 90% of active accounts visiting the platform on a daily basis. Instagram is the go-to platform for shoppable content, with over 130 million users looking for products and services to buy.

With the help of visual content, such as reels, by evaluating competition, tweaking target segmentation and profile gravitas, and using relevant/branded hashtags to attract visitors to your profile, Instagram can help entrepreneurs raise brand awareness.

By producing leads, Instagram assists you in gaining access to advertising and insight alternatives for your organization. Furthermore, Quick Responsive by incorporating the ‘Quick Replies’ option on your page, where the likelihood of contact between the brand and customers is increased appropriately.

5. Linkedin

LinkedIn Website

Linkedin is a platform that is perfect for entrepreneurs where you can reach out to clients as well as other professional businesses. Entrepreneurs can generate leads, gain insights, conduct brand awareness via campaigns and build an affiliate relationship with the online communities on Linkedin.

Furthermore, Linkedin helps you to gain the quality of leadership by engaging with other businesses and obtaining more knowledge in marketing.

6. Vator

Vator Website

It is a reliant community that post blogs, and news feed of the latest entrepreneurs and investors. Startups can enroll in the community and have a convo with successful entrepreneurs and also interact with netizens to augment their social circle in the business world.

7. Founder Grid

Smash.vc Website

Sometimes we need the motivation to get started as entrepreneurs, such as the stories of Elon Musk, an entrepreneur who has inspired millions of people. Founder Grid (Now Smash.vc) is a social networking platform for entrepreneurs that sends out a monthly with interviews, tools, successful stories, guidelines, and techniques from your favourite entrepreneurs. The platform was acquired by Smash.vc.

8. StartUp Nation

StartupNation Website

This social networking platform was founded in 2002 with the goal of helping entrepreneurs and businesses expand and manage their operations. Startup Nations promotes peer-to-peer networking within business communities, particularly among small and medium-sized enterprises.

They post essential material on how to incorporate your business in terms of legal, insurance, and other compliance concerns. Furthermore, you could seek legal guidance or converse with other business owners about how to flourish as an entrepreneur.

9. Twitter

Twitter Website

Twitter has the most active set of communities and provides you with a lot of potential customers. And 44% of Twitter users are 18 to 24 years old. Twitter is best for journalists.

Mostly all the famous company writers will be present on Twitter, so you can pitch the company’s writer, if they like it then it’s a win. It is easy to distinguish the ideal client on Twitter and also it’s simple to share YouTube videos and blogs.

10. Youtube

All you require is an essential mastery of developing and editing a video on YouTube. This social media platform is one of the best for entrepreneurs. In YouTube it’s not always about putting any content on your channel, it must also contain some incorporated tags, clickable thumbnails, and graphics in the video.

YouTube is the most effective for marketing, proving your skill, and mainly for connecting with people. You need to know about SEO and add significant keywords for search engines. YouTube has no age limit, from youngsters to aged people, all are using YouTube, so you don’t need another social platform if you utilize this one correctly.

11. Pinterest

To date, Pinterest is one of the vital sites that people often visit. Out of those, 38% of the users are from 18 to 24 years old. Pinterest is not only utilized by the students, the stats state that 38% of the users are people who have completed their college education.

Pinterest contains answers for everything, from recipes, style, and also home decorations. So people come here regularly to ask for answers to their questions. If you use it in the right way, it may come of use and as it’s more like a search engine, it’s a plus.

All you need is to have a regular blog or YouTube channel to lead your customers and if you don’t have one, then Pinterest will doesn’t work for you. Pinterest is best for an influencer, blogger, or YouTuber.

12. Tik Tok

Everyone knows that Tik Tok is one of the fastest-growing social media apps. As per stats, the USA contains around 26.5 million monthly active users and 41 percent of users are roughly aged between 16 to 24. So there is no doubt that these social media apps are best for entrepreneurs and as not many entrepreneurs are making use of it, it may be a plus to you.

It’s easy to gain followers in Tik Tok, all you need is to put out some interesting content or use other known Tik Tokers. Though it’s easy to gain followers and views on Tik Tok, we can say that investing your time or money in it will always come to be a success, it’s never a sure thing. But you can use it as one of your means, as it may change in the coming days. TikTok is banned in many countries including India but is active in the United States as of 2021.

13. The Funded

The Funded Website

The Funded is a website where entrepreneurs may investigate, do ratings, review and discuss funding options. It is a community of about 20,000 CEOs, Founders, and entrepreneurs who we meet to talk about fundraising, rate and review angel investors and venture capitalists, and discuss techniques on raising a startup. The company was founded in 2007 by Adeo Ressi.

14. Snapchat

Despite the fact that many younger viewers have shifted to TikTok, Snapchat remains an underlying power factor in the world of top social media apps. However, Snapchat’s loss of cool is also a strength these days, since B2B companies are flocking to the site. This year, Snapchat’s MAUs have really climbed a stunning 18 percent.

15. WeChat

Many people mistake that WeChat is an app that can only be used for chatting, but no it’s not true, it’s also a popular social media platform that can be utilized for things other than just chatting or messaging.

WeChat has evolved into an all-in-one social network akin to Facebook. Expect WeChat to flourish as more Facebook users become disillusioned with the service. Wechat is banned in India but is active in the U.S and a few other countries.

16. VK

While its monthly active users (MAUs) aren’t as high as Facebook’s, Russia-based VK has a loyal following, particularly among those who have been banned from Facebook, either temporarily or permanently. As more individuals become frustrated with Facebook’s limits, expect VK to rise in popularity among specific demographics.

Conclusion

Though Social media is vital for entrepreneurs, it’s not always going to be a win. If you want to gain some name among people, then social media is but, but there are many platforms out there. Not every platform will be suitable for you, it alters as per your task. It relies on which site and how you execute it.

Establishing your brand on any social media network, particularly for startups, needs a significant amount of effort and takes a lot of time to obtain recognition in a short span.

Nowadays, social media has become an integral part of everyone’s lives, since reading through their feed is one of the first things they do. As a result, promoting your business on social media raises brand awareness among netizens.

More significantly, before opening an account on various social networking sites, you should conduct research, segment your audience, and select what material to post, when to post, and where to post in order to generate the most leads for your company.

FAQs

Which social media is best for entrepreneurs?

Digg, PartnerUp, Linkedin, StartupNation are some of the entrepreneur social network sites every entrepreneur must checkout.

Which social media platforms should a company always use?

Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, Pinterest, Quora are some of the platforms that every business should leverage to grow their business.

What websites do entrepreneurs use?

Inc. Magazine, Entrepreneur.com, The Economist, Bloomberg.com, Forbes.com, Under 30 CEO are some of the websites entrepreneurs use.

February 12, 2022
How to Find a Perfect Mentor?

This article is contributed by multiple Startup founders from different fields.

Most of the time having a mentor really is a benefit for many entrepreneurs. the main job of a mentor is to guide, motivate and inspire you and will you out to find a way from any kind of challenging situation. Amongst millions of people, it can be a challenge to find the perfect mentor for yourself.

In this article, we will find out how to find a perfect mentor. Some of the successful entrepreneurs shared their views on this topic.

Kunal Ahirwar | CEO & Co-Founder, Earnvestt Technologies

We needed someone with experience and expertise and hence we decided to go through an incubation program. We found great mentors like Tanul, Kruti, and others along our journey through Afthonia.

Utkarsh Gupta | Managing Director, Ramagya Mart

This was a challenging task indeed! My office was given the task to identify a mentor for me who could assist me in taking the right decisions.
After engaging with professional mentors, management gurus, and consulting organizations that were either recommended by references or identified by research, I finally found a perfect mentor that followed his organization’s philosophy to the tee- “I know that I don’t know”! I loved the philosophy the second I heard it!

The trait I liked the best about this mentor was that in our initial engagements, there was no mention about his 25 years of cross-industry experience, never failing to achieve a target ever, 100% success as a brand strategy consultant and in fact, I never got a feeling that he was a know-it-all guy! His confidence, his energy, and the way he emulates his consulting practice were just unconventional and incomparable to the rest, like a doctor that never prescribes a treatment unless the symptoms are thoroughly analyzed.

Neha Indoria | Co-Founder, Boingg!

A perfect mentor doesn’t exist. Just like a perfect business doesn’t. We essentially earmarked the areas where we needed help and identified 2-3 people we could trust to get advice from. Slowly this network of individuals helped us create a veritable sounding board for our areas of concern.

Manav Shah | Founder, Eduvacancy

I am an avid networker and I love meeting new people. The sole idea behind meeting new people is to learn about their life stories, habits, and personality. I found my perfect mentor by continuously networking and meeting different people from various walks of life. I would go into detail and understand the life learnings of the people I met. This helped me in understanding the characteristics and leadership styles of people with who I interacted. I would also chalk down my future plans and try to understand from different people’s experiences if anyone would add substantial value in my growth journey. However, it was a continuous process of networking at events, conferences, social media platforms that led me to find the right mentor for myself.

I wanted a mentor who was extremely disciplined and focused in their life journey. Besides that, I wanted someone who has experience in building/scaling and investing in different startup ventures. When one invests in different ventures, they start evaluating companies extremely critically. For me, it was necessary to focus on every small problem in the business and do anything to fix it. I wanted a mentor who personally had faced a lot of challenges in their phase of building up. This would really help me in evaluating and overcoming the challenges and mistakes that would come my way. More importantly, I wanted a mentor who would also sharpen my leadership skills and make me more efficient to scale my startup.

Pallavi Utagi | Founder & Mom-in Chief, SuperBottoms

There was no wishlist, as such. But some of the most inspiring mentors have been the ones who have helped me see the bigger picture, have faith in myself, and call a spade, a spade. Professionally, most founders also seek out the investor community, including myself. I don’t come from a business family, I just had a vision for SuperBottoms. It was Kunal (Bahl) who was the north star in terms of bringing the vision alive and breathing life into SuperBottoms.

Ritesh Ujjwal | CEO & Co-Founder, Kofluence

Mentor mentee relationship is extremely important and it needs to be nurtured over time to understand each other’s and corresponding personality traits and thought processes. While nurturing this relationship is mostly conscious and the way is largely defined wherein you understand the strengths and weaknesses, one can also find a mentor in a serendipitous manner. In my case, it has been a mix of academic as well as professional life.

Conclusion

Mentors are the guide that will give you a clear picture of your situation and will be beside you when you need them. One needs to be careful while looking for a perfect mentor because in the long they are going to be your trusted confidante.

January 31, 2022
Bharat vs India – Which One is More Digitally Savvy?
Gone are the days when only the English language can be used by social media users to communicate. Thanks to various social media apps and the development of technology, people are now able to use their regional language while handling social media. Communication is possible for everyone and they are able to use the language they prefer without any problem.

When it comes to India, with a population of over 1.3 Billion people, the country is known for its diversity. As per the constitution of India, it has 22 scheduled languages and in total it has 121 languages.

Time has changed and the people of India are avid users of the internet, especially social media and they can do this in their native languages. In this article, we will talk about the report that is being released by ShareChat and GroupM called ‘Bharat- The Neo India’ and how businesses can benefit from it.

“Our native language is like a second skin, so much a part of us we resist the idea that it is constantly changing, constantly being renewed.” -Casey Miller

Bharat – The Neo India
Why the Report is Important?
Bharat vs India: Which One is More Tech Savvy?
Some Other Facts of Bharat Users
FAQ

Bharat – The Neo India

Bharat – The Neo India is a report comprised of ShareChat and GroupM both of them jointly conducted research to find out about the situation of the people who use the internet in their native language.

This report will help brands and businesses to understand online behaviour, the trends of internet consumption, and the way people use social media. People who are using Indic languages are called Bharat and people who prefer using the English language are referred to as India.

Why the Report is Important?

The report made after the thorough research is important because of the reasons below:
- This will help the businesses to understand the behaviour of the people who uses the internet in their native language.
- It will help the businesses to form a proper marketing strategy to grab the attention of Bharat and engage them in their business.
- It will expose all the common misconceptions regarding the people who prefer the Indic languages while using the internet.
Bharat vs India: Which One is More Tech Savvy?

The report stated all the information of internet users of Bharat and India, their media behaviour, choice of content, lifestyle, interest, and others. Some of the findings from the report are stated below.

Bharat or the people who prefer Indic languages can be found throughout the country, in fact, 39% of them are from the metro cities and 53% are from the non-metro cities. The survey was conducted by YouGov on 3432 people from 17 Indian states who are active internet users who put their input into it.

Financial Activities

Bharat users are quite aware and in the same range as the Indian users in terms of completing any financial activities online. In fact, people who prefer Bharat are using online payment mode more than Indian users. 56% of Bharat users complete their monetary transactions through net banking and online debit card transactions.

Not only that, 49% of them use mobile wallets. Bharat users are quite aware of mutual funds, cryptocurrency, stocks, and other new-age investments and are naturally investing in them as well.

Social Media

When it comes to social media, Bharat users seem more occupied with it than Indian users. 29% of Bharat users post daily on social media, instead of 22% of Indian users. 39% Bharat uses Social media for consuming News as its primary source.

Streaming

The online video streaming platform is a prime source of entertainment nowadays. Streaming videos are more popular amongst Bharat users than watching TV. 50% of Bharat users love to watch free videos while 47% indulge in watching TV.

Food

In the case of ordering food online, 42% of Indian users indulge themselves in it compared to 24% Bharat users.

Voice Search

When it comes to using the technology of Voice search, 26% of Bharat users seem to use it compared to just 15% of Indian users.

Online Shopping

Online shopping by Bharat users has increased and in 2021, 46% of them purchased gadgets online. Apart from that, apparel, beauty products, skincare products, and any kind of booking related to travelling.

All these findings state, that the native language users are not far away from English language users and are maintaining their digital presence quite well. They are technologically aware and are using different platforms and are enjoy the digitalization of everything.

Some Other Facts of Bharat Users

Every one in five-person who uses social media in their preferred Indic language is investing in Cryptocurrency. 27% of Bharat users pay for using video streaming platform services and 37% of them use the internet for listening to music.

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Conclusion

The article concludes that an internet user who prefers their native language is not at all far away from English language users. They have adapted themselves and some Bharat users are even more comfortable in using the digital facilities than the Indian users. They are educated and digitally aware.

As per the report, it seems Bharat is much more Tech-savvy than India. Businesses can now easily form their market strategy and can touch the market that they were not able to in the past.

FAQ

What is Bharat – The Neo India?

The Neo India is a report comprised of ShareChat and GroupM, both of them jointly conducted research to find out about the situation of the people who use the internet in their native language.

How many languages are there in India?

India has 121 languages and 22 scheduled languages.

What is the difference between Bharat and India?

People who use Indic languages are called Bharat and people who prefer using the English language are referred to as India.
January 29, 2022
Brand Rehab: 7 Powerful Moves to Restore your Brands Tarnished Image

When you are starting a business, one of the most important things to do is to build up the brand of that business. Your brand is your identity, through this, your customer distinguishes you from other similar businesses out there.

Now building up the brand name is much more than just giving a cool name or a logo, it is all about building your business reputation and for that, you need to give 110%, maybe much more than that.

Reputation can be built through different ways, by providing great service, great products and attending the customer’s needs are some of the main ones and it takes a lot of time and hard work.

Now sometimes there can be some problems, which can arise at any time and tarnish the image of your brand that you have taken so much time to build. It can be a bad product, an action of your business that doesn’t seem right or anything. Nonetheless, we can’t just sit around and ponder about it; we need to do the deed to get our business back on its feet.

The most important thing while building a brand name is that you need to be preparing for any worst-case scenario and at any time. The brand name can come spiralling down because of a simple mistake and with social media on its top form; it won’t take even a minute to become breaking news, thus spreading like a wildfire.

In this article, we will give you an insight into powerful marketing moves that can fix your tarnished brand name. Some of the techniques that can fix your brand names are,

A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well. -Jeff Bezos

Be Active with Your Values
Share the Outcome of CSR
Create a Campaign for Honest Feedback
Be Responsive to the Problem
Be Active on Social Media
Communicate Carefully
Connect with the People
FAQ

Be Active with Your Values

This is a prime time to collaborate with different charities and follow the particular set of values that your company stands for. Start Corporate Social Responsibility (CSR) if you haven’t already because the actions speak louder than voice.

So, if by any chance a crisis arises and bad word of mouth goes out, if you stick to your values, your customers will understand that it’s just a wrong way of presenting a situation as your reputation is already a hit with the help of your marketing.

Share the Outcome of CSR

When your business is partaking in CSR, it is important to share it with your customers; this will show them that you and your business are responsible to society and its surroundings.

Sharing does not mean bragging, sharing the results through social media, and letting people know about the achievements of CSR in a humble way.

Create a Campaign for Honest Feedback

Your customers are your biggest asset, if they are not happy with your services; your business is bound to get doomed. After the crisis, start creating a campaign that will ask for honest feedback from your customers. This will make them realize that your business is trying its level best to build trust again. The campaign can be held digitally or physically as well. Although digitally, you’ll be able to interact with more people.

Be Responsive to the Problem

Don’t try to be defensive and hide the problem, it will only fuel the fire, once it gets revealed because it will. When the problem arises, acknowledge it, be transparent to your customers, and clearly state your response to the world. If you’re wrong, don’t shy away from apologizing.

Be Active on Social Media

We are living in a time, where everything is transparent thanks to social media. Be it your products or customer services, if people don’t find it good, they often convey their concerns on social media and present their dissatisfaction.

Keep an eye on the hashtag of your brand and use social listening tools to understand what truly is cooking. If there is a negative comment, you can easily handle it by responding to it and solving the problem, before it gets out into the front for everyone to judge. Try to control all the conversation that is about your brand.

Communicate Carefully

Remember that communication is the key. Social media helps you in engaging your customers with your brand, so when a crisis arises, be careful while responding. The way you convey the message talks a lot about your brand.

Take your time, if you think there is a need, and then respond but not too much. Your brand name depends on it, one single response can eventually make or break your business.

Connect with the People

One thing about humans is that we are bound to make mistakes, what sets us apart is our way to acknowledge it and own up to it. When a mistake took place, apologies properly, and get ready to solve it, instead of being arrogant.

Express yourself and try to connect with people and understand what they are feeling, communicate with empathy and show your customers that the brand cares about them and not just focusing on making money.

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Conclusion

It takes years to build a brand but it takes only minutes to have it crumble down. A business will somehow face a crisis at any point of its lifetime. One needs to be prepared for that and to bring it back to its feet, they need to use the above techniques properly so that the brand can get back its glory once again.

FAQ

How do you fix a tarnished brand?

Communicate carefully, Be active on social media, Acknowledge the problem, and try to connect with the people.

How do you strengthen a brand name?

Build a loyal customer base, Build a brand that stands out from the competition, Keep your brand name simple and easy to remember, and monitor your competitors.

How do you maintain a brand reputation?

Improve customer satisfaction, Reply positively to negative comments, Focus on providing excellent customer support, and increase employee satisfaction.

January 28, 2022
Zlen‌ ‌-‌ ‌A‌ ‌Social‌ ‌Media‌ ‌Revolution,‌ ‌Made‌ ‌In‌ ‌India‌

This article is contributed by Snehal Gersappa, Founder, Zlen.

Social media has become so intertwined with our lives that it is difficult to imagine a day without it. Be it for connecting with our favorite people, or consuming the latest gossip from the world, social media is where the majority of us spend a good chunk of our daily time.

With nowhere else to turn to, there’s a sense of inevitability amongst people that you cannot have a fun social media experience without sacrificing your privacy.

Well…not really. From the city that never sleeps – Mumbai, there is now a perfect solution to your problems – ‘Zlen’. Zlen gives its users a space to create their private circle & have a fun and engaging social media experience without compromising their privacy. Let’s be clear, Zlen is not for everyone and neither is it to have the whole wide social circle on it. Zlen is for your close and trusted circle only, a place where you can be yourself without having to worry about people judging you, disturbing you, or taking your personal space for granted.

How Does The Magic Happen On Zlen?

The Zlen Code

Once you have successfully signed up to the Zlen app, the first thing is that you will get your very own unique alphanumeric Zlen Code. This is an entry barrier that will help you keep all your own space, well.. your own.

Unlike other social media platforms, no one will be able to search for you with your name, phone number, or email ID. The only way someone can send you a connection request is if you share your Zlen Code with them. That ensures that you can keep all the unwanted people out because on Zlen there is NO DISCOVERABILITY. Even if you google your Zlen Code, nothing will show up.

You can add your closest friends by sharing the code or add them via their Zlen Code or just scan the QR code that is again unique to each user. Once you add your friend, they become part of your Zlen Club, and you can get the party started, away from the prying eyes of the public.

Zlen Feeds

This is the place where you see everything that your Zlen Club shares. You can share media, create polls, and share announcements that your Zlen Club will be able to see on their respective Feeds. Only those who are part of your Zlen Club can see what you post and share. In fact, you can create polls for specific people. If you’re planning a night out with only 4 of your friends from your Zlen Club, you can send a poll asking where to head only to these 4 people.

Zlen Messaging

Like we said Zlen gives you the complete social experience and the app has an intuitive chat interface that lets you chat individually and create groups too.

Disappearing Messages Now no need to wait for a week for your messages to disappear. Zlen believes in keeping the social media space clutter-free and with a minimal digital footprint. On Zlen you can enable the disappearing messages/media option. You can set the duration for which you want the messages to be visible. This can be anywhere between 5 seconds onwards. And once your friend has read the message, after the stipulated time, your messages get erased forever.

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Someone On Zlen – An unheard-of feature

One of the dreaded things right now is being added to groups on any social media because half the time you’re in it with random other people you don’t even know. And in these cases, your profile and your number are visible to these people and there’s really nothing you can do about it. However, if you are in a group on Zlen, you will only be able to see the details of people whom you have specifically added with your Zlen code. Say your best friend added you to a group and they have some other people who are part of their club on it. You and the mutuals will not be able to see any details of each other, except the messages you send. Instead of your display name, it will only say ‘Someone On Zlen’. So now you really don’t have to worry about your details going to people you don’t know, even if you’re added to a group. The same is for the others you see who has commented on a post… It works the same way when you like and comments on a friend’s photo. To a person who is not connected with you on Zlen, you again show up as ‘Someone On Zlen’.

Digital Detox

This unique feature allows you to mute all notifications on the app and take a break to unwind. You simply need to click on ‘Start Detox’ under your profile and decide the time you want to detox for. Others in your Zlen club will be able to see that you are on detox and will not be able to message you during that time. Who knows maybe you might inspire them to take a break too.

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Zlen Updates

This is a separate tab on the Zlen app, where you will exclusively see updates from the members in your Zlen Club when they change their profile photos, status, or even their display name!

Zlen Display Name & Status

‘Username is already taken’. How many times have you seen this on social media? It’s a shame when someone has already taken @ThomasShelbyFan. With Zlen, you can change your display name as many times as you want, no strings attached. And through your status, you can keep your Zlen Club updated with what the rest of the world doesn’t know (which they don’t need to also).

Zlen Team

What’s in it for Zlen Users?

Apart from the mashup of social media & private messenger features, complete privacy features, and the exclusive social community that Zlen provides, the platform has many exciting things in the pipeline for users. In the near future, there will be special offers exclusively for Zlen users with brands across fitness, F&B, sports, lifestyle, travel, etc.

Zlen plans to create a close-knit community among the users, and it will have unique Zlen experiences such as travel getaways, screenings, access to exclusive events, etc. for the community

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The Future of Zlen

Zlen endeavors to keep up with the changing trends and requirements of the user. It is in the process of developing audio and video chat rooms, live video streaming, and even podcast sharing and creation. The app plans to go global in 2022!

There it is, Zlen is all you need to have if you want to bring back the healthy experience of social media. Just because of the negativity, there should not be a compromise in how we connect with our closest people and how we express ourselves, Zlen is not about how many friends you add and the number of followers you have. It is all about healthy, happy conversations and making your life visible to the people who truly appreciate it.

Also down the line when Zlen reaches a milestone of downloads, the app will become a paid service for new users joining. So, this is your chance to claim your private social space.

Download Zlen today.

January 4, 2022
The Rise And Fall of Clubhouse – Is Clubhouse Already Losing Its Popularity?
The world we live in is a place where now nothing seems impossible. Whatever we had hoped for, is turning into a reality now. Our life is nothing less than a sci-fi movie. One of the prime elements of this new world is social networking sites. It not only helps us to communicate with each other, which is the most significant thing but also other relevant things as well. We get to share our ideas, photos videos basically our entire lives on these platforms.

Facebook, Twitter, Instagram, WhatsApp are just some of the most popular social networking sites of this era. Like their name, it helps us in socializing with people, even with those who live in some entirely different part of the world.

One such social network is Clubhouse, a unique way of communicating with people. In this article, we will talk about the rise and fall of Clubhouse and how it has affected Social Media altogether. So let’s not wait any more, and get started with the business.

“If you are on social media, and you are not learning, not laughing, not being inspired, or not networking, then you are using it wrong.”

―Germany Kent

What is Clubhouse?
Features of Clubhouse
The Rise of Clubhouse
The Fall of Clubhouse
Competitors of Clubhouse
How Clubhouse Changed The Environment of Social Media?
FAQ

What is Clubhouse?

Clubhouse was founded in the month of March of 2020 by Paul Davison and Rohan Seth. At first, it was only available for iOS users but now android users can also use this app. This app provides the users with an option to listen to their favourite celebrities and influencers as if they are on a phone call.

Here, people discuss various topics where users also get to be a part of it. At first, it was an invite-only app, where people can only use it when they got an invite from a user only, but now anyone can join the platform and use it according to their wish. it can assist groups of thousands of people.

Here, people can use their voice to connect with people, tell stories to update them about their life and get to know and meet interesting people. It was launched during the initial period of Covid-19 when everyone was confined inside their home.

Although the popular social media apps helped in keeping people connected, there was a lack of human touch. The audio-based social media gave a real feeling and a touch of humanity.

Features of Clubhouse

Some of the special features of the Clubhouse app that makes it unique and interesting for the users are down below:
- The app asks its users to make a profile, where they can put their own information for other users to know about them.
- This voice chat app is divided into rooms where communication takes place, the topic can be anything. The rooms are dedicated to different topics and it has a name a list of members.
- A user can grow their business with the help of this app, as it helps you find the desired potential customers for your business.
- The clubhouse provides its users to hold meetings with a huge audience where they can indulge themselves in the topic. The number of people can be 5000.
The Rise of Clubhouse

With its exclusive features at a time of where people were confined inside their homes, it was able to entice the people, and naturally, the app created frenzy amongst the social media users. The Clubhouse kept on trending in the year 2020 and also at the initial months of 2021.

Global Monthly Installs of Clubhouse

Businesses that were intended to connect with their audience in a more personal way. When the app was alone available for iOS users, it had over 10 million downloads. Such was the popularity of this app that, NFL collaborated with it and made a space where people were able to participate in a conversation especially related to football.

Clubhouse NFL Collaboration

There were a number of reasons why the app was a huge success, amongst them probably the biggest one is that it helps to connect with your favourite celebrity. Jared Leto, Justin Bieber, Oprah Winfrey, Kevin Hart, Drake, Mark Zuckerberg, and others are on the list of celebrities.

As the video was not present, it created less distraction and was able to offer its users quite a great service. Its exclusive feature of the invite-only option, where one can join a conversation if they are invited by an already involved user was also a reason for its rise.

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The Fall of Clubhouse

The app saw a sudden rise in the market but it also experience a sudden downfall as well. As per reports, Clubhouse saw a 70% decrease in their average monthly users. According to some surveys, this downfall is the result of people returning to the somewhat ‘new’ normal life.

It can be considered as a one-time wonder because during the lockdown people craved for actual human conversation and this app has done quite a lot in that field.

People now don’t have that time to indulge in this conversation when they can now have actual ones. The number of notifications can also be considered a nuisance that makes people avoid this because it always sends some kind of notification and this may become a reason for irritation for people.

Clubhouse Notifications

Other popular social media app started introducing this audio feature in their platform and become their competitors. Twitter introduces sound space, Instagram introduced an option where you can go live without turning on the video, communication is possible only through sound. Facebook Live audio rooms are also considered a huge competition.

As mentioned above, Clubhouse disabled its invite-only feature and now anyone can join the space of their preferred topic. Somehow, it has lost its exclusiveness, which led to the downfall of the app.

Competitors of Clubhouse

Some of the popular competitors of Clubhouse are:
- Twitter Space
- Discord Stage Channels
- Facebook Live Audio Rooms
- Telegram Voice Chat
- Reddit Talk
- Fireside
- Leher
How Clubhouse Changed The Environment of Social Media?

Clubhouse is definitely not the first audio-based social media platform, but it certainly was the most famous one because it came at a time of need, the pandemic era. This app coerces other popular social media platforms to introduce the audio feature in their app so to entice the audience and become a competitor of Clubhouse. This bought a change in the social network industry.

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Conclusion

Although there are people who are still using Clubhouse the hype has died down and anyone can see that. With several competitors in the market that are already established brands, if a new app is not able to hold its exclusivity, it is bound to happen. If Clubhouse wants to go back to its initial days, then it must introduce some new features that will be able to catch the attention of people and will be able to engage them with the platform.

FAQ

Is Clubhouse losing popularity?

Yes, the downloads of the app have started falling drastically. The social media app had 10.6 million installs in February 2021, 2.9 million in March, and 873k in April.

How did Clubhouse become so popular?

The Clubhouse became popular as it was an exclusive invite-only app, and during times of covid, it helped people to stay connected in a more personable way.

Is Clubhouse still invite-only?

No, the app is no longer invite-only, anyone can join Clubhouse.
December 29, 2021
Social Media Calendar 2022 – The Ultimate List of Holidays to Celebrate on Social media in 2022

In a world of social media, apart from regular calendar days, there are days that are to be known, although most of them are not a holiday, they are significant in many ways. For those who are not familiar with the word FOMO, it means Fear Of Missing Out.

Living in the age of the internet FOMO is constant in this generation. There are days that are quite important apart from regular holidays and brands are well aware of these dates. They try to aware other users and their audience of these dates, so Social Media has a separate calendar, where one can find different days that are not mentioned as holidays but are equally important.

In this article, we will introduce The Social Media Calendar of 2022. So let’s get started.

“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.”

-Kami Huyse

Social Media Holidays – January 2022
Social Media Holidays – February 2022
Social Media Holidays – March 2022
Social Media Holidays – April 2022
Social Media Holidays – May 2022
Social Media Holidays – June 2022
Social Media Holidays – July 2022
Social Media Holidays – August 2022
Social Media Holidays – September 2022
Social Media Holidays – October 2022
Social Media Holidays – November 2022
Social Media Holidays – December 2022
FAQ

Social Media Holidays – January 2022

January 1: New Year’s Day

New Year Celebration

The first day of the year is a symbol of a new beginning, so definitely it is a day to celebrate.

January 2: Science Fiction Day

If you’re a fan of the science fiction genre, this day is for you, watch or read a movie or a book and enjoy the day.

January 14: Makar Sankranti

This is an Indian festival to mark the end of winter and the beginning of spring.

January 21: International Hug Day

International Hug Day

A day where you can give a hug to your loved ones and who knows a small hug might encourage them positively and will convey the message that you’ll be there when they need you.

January 23: Subhash Chandra Bose Day

It is the birth anniversary of India’s biggest freedom fighter, Netaji Subhash Chandra Bose. This day is for to remember the brave soul of his, who strived hard to attain freedom for the country.

January 26: Republic Day

On this day, the Constitution of India came into force in 1949.

Social Media Holidays – February 2022

February 4: World Cancer Day

World Cancer Day

This day is to make people aware of this deadly disease and its treatment.

February 5: Basant Panchami

A day to celebrate the start of the Spring season in India.

February 9: National Pizza Day

National Pizza Day

When you love Pizza, every day can be a Pizza Day but this day is specially booked for Pizzas, So if you are on a diet or something, this day is the ideal one to have your way.

February 13: World Radio Day

World Radio Day

In a country like India, Radio is one of the prime mediums of mass communication. This day is to celebrate the importance of Radio.

February 14: Valentine’s Day

Valentine’s Day

Although there is no specific day to celebrate love, Valentine’s day emerges as one of the most important days to show some love and celebrate it with your loved ones. Couples tend to consider it more important.

February 21: International Mother Language Day

In a diverse country like India, it is bound to have thousands of languages spoken by people. This day is to acknowledge one’s mother tongue and its importance.

Social Media Holidays – March 2022

March 8: International Women’s Day

This day is specifically to celebrate the importance of women in this world.

March 13: World Sleep Day

World Sleep Day

This day highlights the importance of sleep and how it’s a necessity for good health.

March 15: World Consumer Rights Day

This day is to create awareness regarding consumers’ rights and for brands to tell their customers that they care about them.

March 19: Holi

Holi is an Indian festival of colours, it is considered one of the biggest festivals of India.

March 20: International Day of Happiness

On this day, happiness must be spread and promoted.

March 21: World Poetry Day

Channel your inner poet and create your own masterpiece on this day.

March 22: World Water Day

On this, the importance of water is promoted and how it is a scarce resource so that people can be aware of saving it.

March 26: Earth Hour Day

Earth Hour Day

This day mainly showcases the reality of climate change we don’t save our resources. From 8:30 pm to 9:30 pm, it encourages people to stay in dark, to realize what can happen if we are not cautious about climate change.

Social Media Holidays – April 2022

April 1: April Fools Day

This is the time to prank your friends or families and enjoy the day fooling around with practical jokes.

April 7: World Health Day

Health is the greatest wealth; on this day understand the importance of being healthy.

April 10: National Sibling Day

This day is to celebrate the existence of a few fellows who have your back most of the time, your siblings.

April 14: Baisakhi

Another India festival where the farmers of our country celebrate and thank God for a fruitful harvest all over the year.

April 17: Easter

It is a day to celebrate Jesus Christ’s resurrection.

April 22: Earth Day

It is the anniversary of the modern environmental movement and makes people aware of the condition of the environment and its importance.

April 29: International Dance Day

Jean-Georges Noverre

This is a day to appreciate the art form of dance and is dedicated to Jean-Georges Noverre, who created a modern ballet.

Social Media Holidays – May 2022

May 1: International Workers Day

This day is to celebrate the labour and working-class people of the world.

May 3: Eid al-Fitr

Eid al-Fitr

It is another big festival in India. This marks the end of fasting for a whole month from dawn to sunset.

May 3: World Laughter Day

A day to encourage people to laugh, in a world full of uncertainty, laughter may not solve your problem but it will give you the strength to face it head-on.

May 7: Rabindranath Tagore’s Birthday

Rabindranath Tagore

This day is to celebrate the birth anniversary of one of the greatest minds in the world who also happens to be a painter, thinker, writer and poet. The pride of the country and the Nobel laureate, Rabindranath Tagore.

May 8: Mother’s Day

It is to celebrate the mothers in our life, who provide us with immense love and support in our life.

May 11: National Technology Day

It is a day to celebrate technological invention and of course to encourage young minds to innovate and new technologies.

May 15: International Day of Families

This is the day to celebrate who most of the time creates our foundation that is our family.

Social Media Holidays – June 2022

June 1: World Milk Day

It is one of the most important food ingredients in our life, milk. This day is to celebrate the importance of milk.

June 4: Cheese Lovers Day

There is hardly anyone who doesn’t like cheese and a little bit can make any food better. This day is to celebrate their love for cheese of the cheese lovers.

June 8: Best Friends Day

A friend in need is a friend indeed. This is the day to celebrate and cherish the bond between you and your best friend.

June 19: Father’s Day

This day is for our fathers who support us with unconditional love.

June 21: World Music Day

Music is a universal language that touches souls and this day is to celebrate the love and importance of music in our life.

June 30: Social Media Day

The medium that helps us communicate with people and share snippets of our life, this day is to celebrate Social media that somehow or the other completes our life in this age.

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Social Media Holidays – July 2022

July 1: International Joke Day

This day tells some jokes and lightens the mood of others and yours as well.

July 7: World Chocolate Day

Celebrate your love for chocolate on this day and don’t forget to share it with your loved ones as well.

July 10: Eid al Adha

Another big festival in India and is called the sacrifice feast and is the second huge festival after Eid al Fitr amongst Muslims.

July 15: Give Something Away Day

This is a day to give away things to others, to share the privilege that you have in your life.

July 17: World Emoji Day

The number of emojis we use in a day while texting is maybe uncountable, so this day let’s celebrate the things that are a part of our communication now.

July 30: International Friendship Day

This bond is one of the purest ones, your friends are the people who never leave you in the back, it is the day to celebrate this bond.

Social Media Holidays – August 2022

August 1: Friendship Day

It is another day to celebrate friendship and the importance of this in our life.

August 8: International Cat Day

This day is to celebrate the furry little friend who sometimes meows at your back when you do the same. This cat day shares a little more love with them.

August 9: Book Lovers Day

Show some love to your books on this day and enjoy some of the best books with your inner bibliophile.

August 11: Raksha Bandhan

The bond of a brother and sister is something like the bond between Tom and Jerry. This day is to celebrate the love and bond between brother and sister who promises to always be there and protect each other.

August 15: Independence Day

The day that should be remembered by every India, on this day only we got the freedom in 1047 from the British.

August 19: World Photo Day

Celebrate the snaps that you have taken and made them your memories, on this World photo day.

August 19: Janmashtami

This day is to celebrate the birth of Lord Krishna and his love for sweets as well.

August 26: Dog Day

This day is to celebrate the four-legged best friends that never leave us and bring smiles to our faces.

August 31: Ganesh Chaturthi

This is another festival in India that is nothing less than a carnival. The day is to celebrate the birth of Lord Ganesh.

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Social Media Holidays – September 2022

September 5: Teachers Day

S. Radhakrishnan

The birthday of S. Radhakrishnan, a great scholar of India, this is the day to celebrate the teachers who create the base of your life.

September 12: Video Games Day

Video games are probably one of the best things to play during leisure time, this day it is to celebrate the love for video games.

September 15: Engineers’ Day

Engineers are some of the most important individuals in our society, this day is to understand their importance in our world and it is the day when funny posts regarding engineers and engineering are shared online.

September 21: International Day of Peace

This day marks the importance of peace in our world and life.

September 27: World Tourism Day

Tourism contributed to a country’s economy immensely, this day is to celebrate its importance.

September 30: International Podcast Day

The new technology helps you kill time with some fictional and non-fictional stories and other things. This day is to celebrate the power of podcasts.

Social Media Holidays – October 2022

October 1: International Coffee Day

This day is for all the coffee lovers out there in the world, whose love for coffee is indescribable.

October 2: Gandhi Jayanti

This is to celebrate the epitome of non-violence, Mahatma Gandhi’s birthday, he is considered the father of our nation, and his teaching regarding non-violence is spread.

October 2: World Smile Day

The best thing that you can wear is a smile, this day is to understand the importance of a smile in our life.

October 4: Maha Navami Day

This day marks the end of one of the biggest festivals in the country that is Durga Puja.

October 4: World Animal day

This day is to aware people of animal rights and how they are also a part of this world.

October 5: Dussehra

This day is to celebrate the victory of good over evil and how Lord Ram won against Raavana.

October 10: World Mental Health Day

Just like your physical health is important, your mental health is extremely significant as well. This day is to create awareness about a person’s mental health.

October 11: International Day of Girl Child

This day is to celebrate the rights of all the girl children in this world.

October 16: Boss Day

They may seem unbearable sometimes, but their contribution cannot be ignored. This day is to celebrate the importance of bosses in the lives of employees.

October 31: Halloween

This day one can disguise themselves as a ghost and celebrate with friends and families.

Social Media Holidays – November 2022

November 1: World Vegan Day

This day is to honour those people who consume a plant-based diet and avoid non-veg food for the sake of animal cruelty.

November 13: World Kindness Day

It doesn’t cost anything to be kind, this day encourages people to show kindness to others.

November 14: Children’s Day

World Children’s Day

Bring out your inner child on this day, not only that make this day a little special for the children and tell them that is somehow the best day of their life.

November 17: International Students Day

This day celebrates the students from all over the world and their sacrifice, they are the future of the world.

November 19: International Men’s Day

This day is specially celebrated to understand the importance of men in this world.

November 25: Thanksgiving

This day is all about celebrating with friends and families and being thankful for what you have.

November 26: Verghese Kurien’s Birthday

Verghese Kurien

This day is to celebrate the birth anniversary of the Milk Man of India Verghese Kurien, the man behind the biggest milk brand, Amul.

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Social Media Holidays – December 2022

December 1: World AIDS Day

World Aids Day

This day is to create awareness about AIDS and how this deadly disease can be avoided.

December 2: National Pollution Control Day

This day is to create awareness of how pollution can create havoc in our lives and the things that we can do to safeguard our environment from pollution.

December 3: International Day of The Disabled

This day is to make people aware that disabled means differently-abled and they can excel in any field if opportunities are given to them.

December 4: Indian Navy Day

This day is to honour the Indian Navy and thank them for their endless work to keep us safe.

December 14: World Energy Conservation Day

This day spread awareness regarding why energy conservation is necessary for the well-being of the Earth.

December 24: National Consumer’s Day

The day is to specially highlight the rights of a consumer.

December 25: Christmas

Christmas Celebration

It is another big festival that is celebrated, mainly the birth of Jesus Christ in the country with loads of love and food.

December 31: New Year’s Eve

This is the last day of the year, on this, we patiently wait for the beginning of a new year and hope to be better than the present one.

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Conclusion

All these dates are to celebrate, create awareness and remember the things that must not be forgotten. Social media Calendars mainly give brands a chance to connect with their audience by using these dates and making them aware of their importance in their life. This helps in building the bond between the brands and the consumers more strongly.

FAQ

What is Social Media Calendar?

The social media calendar consists of dates that are important even if they are not holidays.

Why is a social media calendar important?

A social media calendar helps you plan your post in advance.

December 28, 2021