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Tag: social media

  • What Is Engagement Optimisation? | How to Do Engagement Optimisation for Your Brand?

    Many companies feel that once they’ve captured the attention of their audience, they can sit back and relax. While it’s true that a company’s brand should reach a stage where it is in the front mind of its audience to be effectively called a brand, capturing interest is only half of what needs to be done for this.

    Reaching such a stage requires a lot of work and a well-worked-out strategy to keep the captured interest engaged. When done right, engagement optimisation not only increases visibility by keeping your brand at the top of the minds of people but also generates leads that can thereafter lead to conversion.

    What is Engagement Optimisation?
    How to Do Engagement Optimisation For Your Brand?

    What is Engagement Optimisation?

    Engagement Optimisation is the process of optimising your website’s user experience thereby increasing the time spent on the site and the number of pages viewed by the users per visit. This optimisation can occur only when you can understand the specific features on your website which give the users more reasons to stay on your site and return in the future.

    Engagement optimisation also includes measures that can drive your audience to share your content via social media or other online sharing platforms. All in all the goal of engagement optimisation is to increase traffic and reach by making content more capitulating, agreeable, and shareable, which in turn increases the number of impressions for your website in general and that piece of content in particular. This in turn will increase the number of opportunities you may have to grab the attention of your potential customers.

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    How to Do Engagement Optimisation For Your Brand?

    Leading Digital Consumer Engagement Tactics According to Marketers Worldwide (as of 2021)
    Leading Digital Consumer Engagement Tactics According to Marketers Worldwide (as of 2021)

    You can do engagement optimization for your brand by focusing on the following:

    Focus on Different Types of Content

    Types of content are going to play a large role in content marketing success. While many marketers will tell you that all types of content are important, it is no secret that some are more effective than others depending on your target audience. You must identify what will click well with your audience and design a content framework that works to fit the need and demands of your audience as well as your brand. This way you will be able to attract your target customers to your brand and therefore, better engagement optimisation.

    Focus on Your Social Media Outreach Strategy

    With the growing trend of reels, stories, and posts on various social media platforms such as Twitter, Facebook, Instagram, and YouTube, a prominent online presence of any brand for their products and services has become a necessary task. It helps to build a successful engagement optimisation where brands can reach the target audience through posts that resonate with their unique interests.

    However, customer or community engagement is essential if you want to make a profit from social media. Furthermore, this trick can hike up the engagement strategy as well. All you have to do is engage with the potential clients as consistent communication between the brand and customers can boost engagement smoothly.

    Average Instagram Follower Engagement With Selected Post Types Worldwide (2022)
    Average Instagram Follower Engagement With Selected Post Types Worldwide (2022)

    Here we will discuss a few top-notch strategies that can enhance your social media outreach strategy:

    Build Meaningful Connections

    Engagement optimisation is all about building a more meaningful connection with your target audience, which in turn can lead to increased brand loyalty. In today’s time, you are not alone if you are looking for an engagement optimisation strategy that can help increase your brand awareness.

    Everyone from small business owners to national companies is turning their attention toward social media marketing because it allows them to build relationships with potential customers at no cost. When done right, engagement optimisation is free advertising that helps your business grow by fostering trust and creating online communities around your products or services. Things to consider while building meaningful connections:

    • Use catchy but simple and clear language while promoting your products.
    • Post content that is humorous yet relatable to the products or services your company is offering.
    • Adding videos can also help you to reach the audience. It helps to determine an in-depth clarity of the audience’s understanding of the product.
    • While you are organizing any marketing campaign for your brand, keep a track of your audience’s reactions. You can create polls to understand the desirability of your service or product. You can get new ideas and also get to know about the improvements required from the public reactions.

    Track Your Social Media Metrics

    • The number of followers increases in your social media account reflecting the popularity of your brand. If customers are happy and engaged with your posts then the insights, as well as the number of your followers, will increase. So, it is important to keep a track of your followers on different social media platforms.
    • Reactions of your audience to the posts and stories on your social media are the second most important thing to track. It allows you to gain a piece of thorough knowledge about the interests of the users in your account related to what products they like the most.
    • For EOS (Entrepreneurial Operating System), you should have clear visibility online. Therefore, you should check the reach of your post to the target audience. Hence, the more reactions or comments on your posts, the more is the visibility of your brand.
    • The concept of click-through rate is another element for direct quotations or conversions. Again, while calculating the CTR there is no accurate number that is defined as a good CTR value. In general, it is counted as any number above 2-3% is better than the average.
    • Conduct competitive analysis to boost customer engagement for your brand.

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    Focus on Increasing Your Brand’s Engagement on Social Media

    Engagement optimisation is a concept that has grown more prominent in recent years as brands realize how much reach they can achieve when they leverage social media to boost their presence. Not all social media strategies result in engagement, so how can you make sure yours do? Below are some of the tips on how you can optimise your brand’s engagement on social media platforms:

    Video Content

    These days people spend more hours watching video content on social media that any other form of content. Therefore utilizing the video content for your brand can build a strong audience engagement. It is observed in surveys that video content is more beneficial than text or audio content. Posting fewer images and more videos can channel the marketing of your brand in a better way.

    Transitory Content

    Similar to the video content there can be small temporary videos that are posted on stories on various social media platforms like Facebook, Instagram, etc are known as transitory content. These small videos can either last for 2 seconds like a boomerang or 15 seconds in the form of stories.

    Customer Feedback

    Gaining customers’ trust and building a relationship with loyal customers for the long term is an essential factor for all companies. Therefore, whatever you post should be customer opinion-oriented. In this way, you can expect a considerable amount of engagement on your social media platforms.

    Here, you can also create polls, small videos, or reels regarding customers’ opinions about your brand.

    Collaboration With Influencers

    On social media platforms, influencers and bloggers have already established their fame through huge fan following. You can promote your product or services by collaborating with the. This strategy will help you to reach a huge audience in less time. Things to know while collaborating with influencers:

    • Select your brand’s niche.
    • Select the bloggers or influencers already working in the same niche of your brand. For instance, if your brand deals with food items then collaborating with food bloggers can be helpful. Similarly, if your business is related to clothing or jewelry then lifestyle influencers can do the job.
    • While selecting the influencers, do check if they have the organic follower list and have not purchased any. Otherwise, the brand collaboration will not reach the target audience.
    How do marketers determine which influencer to partner with on social media?
    How do marketers determine which influencer to partner with on social media?

    Focus On Messaging Platforms

    Messaging is a great way to understand your customers’ requirements and it also helps to create new leads. According to Userlike, 68% of the customers prefer chatbot services as it provides quicker responses irrespective of the time of the day. Since social media channels have a huge user base, focusing on platforms like Facebook messenger chatbot, Instagram messenger chatbot, and WhatsApp is a great way to enhance one’s brand engagement.

    You cannot control everything, sometimes, the users will leave your site no matter what. But how they feel about their experience on your site can make a big difference in whether they come back or not. So, giving importance to the customers by listening to their requests or issues increases engagement and thus, better chances of customer retention and acquisition.

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    Focus On Features That Are Working On Your Website

    It is a good idea to look at your bounce rate to determine which features on your website are keeping users engaged and which are not. If you notice that a large percentage of your visitors are leaving without going through any other page (other than your home page), then you may want to tweak or re-evaluate the content you are offering. You can also check how long people stay on each page using Google Analytics. By looking at these numbers, you can see where the customer engagement is high and where it is low. After analyzing, you can make the alterations accordingly.

    Conclusion

    To conclude Engagement Optimisation is the key to success in Digital Marketing especially since there is so much noise out there to snatch the attention of the audience. This means that your content and presentation need to be unique and must appeal to the audience and thereafter, they need to feel the connection with it to remain engaged. Finally, they have to be convinced to stay loyal to your brand and at the same time suggest your brand to their community. Thus, focusing on the above-mentioned essential aspects will help you to increase engagement for your brand.

    FAQs

    What is an engagement strategy?

    An engagement strategy consists of various activities and interactions with the customers to ensure a great before and after purchase experience for them.

    What are the types of engagement?

    The following are the types of engagement:

    • Personal engagement.
    • Situational engagement.
    • Organizational engagement.

    How can I drive brand engagement?

    You can drive brand engagement with the help of the following:

    • Create a seamless brand experience across all channels.
    • Take part in social media discussions.
    • Use the live chat to engage with customers directly.
    • Personalize your content.
    • Conduct contests, polls, and giveaways.
    • Prioritize feedback from customers.

    What is branded search volume?

    The volume of visitors to your website that came from a branded keyword on a search engine over a specific period, such as a month or quarter, is known as branded search traffic. It shows the growth of your brand’s recognition among the people.

  • Linktree – Solving Social Media’s Most Annoying Problem

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Linktree.

    For the advertising strategies, some organisations use many social identities and platforms, which may make social media management significantly more difficult. There are several reasons why a firm might have various social media profiles (multiple product lines, locations, teams and so on), but it would be extremely difficult to manage them if you had to log in and out of each separate profile and site to check all of your messages.

    Saving users ample time and effort of juggling multiple accounts regularly, social media tools may consolidate pieces of information sent to all of their profiles and networks into a single location.

    The adoption of tools to manage social media accounts has increased in the time being with the relevance of customer service operations and social media for marketing.  People are turning to Google presently more than ever to select the optimal “social media management solutions” to keep them going up.

    Linktree is a social media firm that provides a solution for influencers and e-commerce companies to improve their online visibility across social media platforms such as Facebook, YouTube, Instagram, and Twitch.

    Linktree – Company Highlights

    Startup Name Linktree
    Headquarters Melbourne, Victoria, Australia
    Industry E-commerce, Social Media
    Founders Alex Zaccaria, Anthony Zaccaria, Nick Humphreys
    Founded 2016
    Areas Served Worldwide
    Current CEO Alex Zaccaria
    Website www.linktr.ee

    About Linktree and How it Works?
    Linktree – Latest News
    Linktree – Industry
    Linktree – Name, Logo, and Tagline
    Linktree – Founders
    Linktree – Startup Story
    Linktree – Vision and Mission Statement
    Linktree – Business Model, and Revenue Model
    Linktree – Employees
    Linktree – Funding, and Investors
    Linktree – Acquisitions
    Linktree – Competitors
    Linktree – Future Plans

    About Linktree and How it Works?

    “Link-in-bio” is a popular online idiom that may be used as both a phrase and a whole statement. It’s a short but powerful set of instructions that may bring you to a plethora of information. Linktree is, without a doubt, one of the most well-known link-in-bio services.

    Linktree is a social media marketing tool that allows influencers, producers, publications, and companies to distribute their offerings to their audience across social media networks. It enables users to create a website that houses reference links to their online environment and provides audiences with a single link to all of the information.

    Big businesses, daily content producers, celebrities and any other person, may all utilise the platform to create a webpage that holds their digital environment, making it simpler to engage with their followers. It streamlines the online economy for eCommerce, allowing social media influencers, entrepreneurs, and enterprises to share, sell, curate, and build their businesses.

    Garnier, Shopify, HBO, Wix, Zapier, and YSL are among Linktree’s noteworthy users, as are sports clubs like the Chicago Cubs, Los Angeles Clippers,  and Cleveland Cavaliers, as well as celebrities like Selena Gomez and Arnold Schwarzenegger.

    A Linktree not only directs followers to the places you want them to go — your other social profiles, your eCommerce store, or the material you want to share — but it also retains them in your online social ecosystem for more time.

    Linktree – Latest News

    Linktree was valued at $1.3 billion after a $110 million investment round headed by Index Ventures and Coatue. Linktree has raised $55.7 million in two investment rounds over the previous year and a half.

    Linktree has many vacancies in its engineering and marketing divisions as it prepares to grow its LA workforce and expand further. For what is effectively a lightweight mini-website builder, that’s a lot.

    “Linktree is definitely in a hyper-growth phase, and these fundraise really focus on growing the team. We were seven people in March 2020, we’re now over 230 people globally, and we expect to be hiring another 200 to 300 roles this year between the States and Australia,” said Alex Zaccaria, the CEO of Linktree.

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    Linktree – Industry

    The increase in the number of COVID-19 cases has produced a significant boom in the social media management sector. The massive amounts of data generated by social media sites, the widespread acceptance of social media management solutions, and the development in cloud usage habits among small and medium-sized organisations, bring considerable opportunities for social media, management services providers.

    Legal and regulatory limits, issues in administrative workflow, legislation, and a lack of universal standards, on the other hand, impede market expansion. The absence of appropriate statistics for social media management tools, as well as a single solution to deal with the expanding unstructured data concerns, could inhibit the market growth.

    This market is anticipated to grow at a Compound Annual Growth Rate of 23.6 per cent, from USD 14.4 billion in 2021 to USD 41.6 billion in 2026. Some of the factors driving the growth of the Social Media Management Market include increased focus on the market and competitive intelligence, enhanced customer experience, increasing customer involvement in social media using smartphones and increased need for search ROI for social media strategy.

    Linktree – Name, Logo, and Tagline

    Linktree is a tool that lets you broadcast multiple links on social media in a tree-like structure that organises all of your links as branches. So, there’s one link for all your links. This is where its name comes from.

    Linktree’s tagline says. “You only get one chance to link on Instagram. Make it do more.”

    Linktree – Founders

    Alex Zaccaria, Nick Humphreys and Anthony Zaccaria founded Linktree, a freemium social media reference landing page based in Melbourne and Sydney, Australia.

    Co-founders of Linktree and brothers - Alex Zaccaria and Anthony Zaccaria
    Co-founders of Linktree and brothers – Alex Zaccaria and Anthony Zaccaria

    Alex Zaccaria

    Alex Zaccaria is the Co-Founder and CEO of Linktree, as well as a co-founder of Bolster. He went to RMIT University to complete his education.

    Nick Humphreys

    Linktree’s Co-Founder and Creative Director is Nick Humphreys.

    Anthony Zaccaria

    Anthony Zaccaria is a Co-Founder of Linktree and a Director at Bolster.

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    Linktree – Startup Story

    Linktree was founded in 2016 as a result of frustration with social media platforms that do not allow numerous URLs in the bio of profiles. The website was built in only six hours. Overnight, the server was claimed to have 3,000 users, causing it to fail due to overcrowding.

    Linktree, a Melbourne firm that began as a side venture to answer a basic problem, has surpassed its humble beginnings.

    Currently, it receives 10,000 new signups every day, with 90% of those coming from outside of Australia. The Linktree narrative begins in 2016 when co-founder Nick Humphreys and brothers Alex and Anthony Zaccaria were running a music and entertainment digital business.

    They were managing artists and making announcements on Instagram. They were fed up with having to update their Instagram bio link regularly. The company’s co-founders had newly recruited a developer, but they didn’t have any task for him yet, so they assigned him a task, to come up with a solution that would enable them to add several links. The design was completed in six hours.

    According to Zaccaria, Linktree was created to tackle an issue for the agency. However, it turned out that a lot more folks experienced the same issue. This happened to be at the same time that Instagram transitioned from a chronological to an algorithm-based feed, which meant that individuals may be viewing posts from three or four days ago. That bio might have been updated by the time people saw the phrase ‘link in bio.’

    Initially, the firm only promoted the solution to its clients, but news spread quickly, and they soon had roughly ten sign-ups each day. The team intended to launch the redesigned Linktree a little more officially.  But, before they could, a grateful user took care of it for them.

    On a particular day, Linktree received between 3,000 and 4,000 additional signups. Since then, the number hasn’t dropped below 800 each day. Naturally, it is now substantially higher. And thus, Linktree has gradually grown from being a side-hustle to a full-fledged company.

    Linktree – Vision and Mission Statement

    Linktree’s mission is to, “democratize the internet and to democratize people’s digital presence.”

    Linktree – Business Model, and Revenue Model

    Linktree’s business plan is based on a freemium concept. In today’s world, many firms employ this concept. A freemium approach entails providing all users with a free, but restricted, profile. This will suffice for the great majority of people.  Some people, on the other hand, will crave more. Anyone who wants the premium features will have to pay for them.

    Linktree can afford to deliver a basic experience for free as long as a tiny percentage of customers pay for the premium option. To put things into perspective, Linktree has a free plan. This free plan allows users to connect to as many venues as they want, receive payments, and view basic user statistics and analytics. However, Linktree’s “PRO” service provides the user with comprehensive details. They’ll be able to monitor where their views come from, as well as how people act while they’re on the website, and they’ll have access to more comprehensive statistics.

    The PRO service also comes with a slew of extra features, such as sophisticated customising. The PRO subscription is $6 per month. An “Enterprise” plan is also available. This is for larger firms, who will receive a custom price based on their requirements. This is also a paid service, with the cost varying depending on the services needed. As you can see, Linktree is a low-cost platform to maintain, but it generates a lot of income because of its large user base.

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    Linktree – Employees

    • Co-Founder and CEO – Alex Zaccaria
    • Co-Founder – Anthony Zaccaria
    • Co-Founder and Creative Director – Nick Humphreys
    • Head of Strategy and Operations – Michael Stocks
    • Head of Growth – Jessica Box
    • Talent Acquisition Manager – Mitch King
    • Partnerships Lead – Albert Smith
    • Engineering Manager – Kurt Weiberth

    Linktree – Funding, and Investors

    Date Round Amount Lead Investors
    Mar 16, 2022 Series B $110M Coatue, Index Ventures
    Mar 24, 2021 Series B $45M Coatue, Index Ventures
    Oct 26, 2020 Series A $10.7M AirTree Ventures, Insight Partners

    Linktree – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Songlink Songlink is a fully customizable, on demand smart link solution for music, podcasts and more. Aug 19, 2021 –

    Linktree – Competitors

    Top competitors of Linktree are :

    • Jotform Apps
    • ContactInBio
    • Shorby
    • bio.fm
    • Lnk.Bio
    • Tap Bio
    • EverLinks
    • Campsite

    Linktree – Future Plans

    Shoppers are spending more time and making more purchases online than it has ever been, highlighting the need for companies and artists to develop consistent profiles throughout all the social media platforms and make them conveniently searchable.

    Linktree keeps up with the times by delivering a trustworthy network that streamlines the information that matters most to consumers while also making commerce and interaction easier for the companies and creators who reach them.

    Linktree will make significant investments in making social commerce simpler with the new round of investment, enabling more transactions to be accomplished with minimal taps.

    Ever since the Series-A round of financing, Linktree has launched additional customization tools, streaming embeds and video link possibilities, and, allowing customers to broaden their business to offer more, promote more, develop more, and engage more profoundly, all for free.

    Aside from product development, Linktree intends to create multi-location creator hubs that will also serve as offices for its expanding rapidly remote teams, beginning in Los Angeles and moving to other cities.

    Linktree – FAQs

    What does Linktree do?

    Linktree is a social media firm that provides a solution for influencers and e-commerce companies to improve their online visibility across social media platforms such as Facebook, YouTube, Instagram, and Twitch.

    Who founded Linktree?

    Alex Zaccaria, Nick Humphreys and Anthony Zaccaria founded Linktree, a freemium social media reference landing page based in Melbourne and Sydney, Australia.

    How does Linktree make money?

    Linktree’s business plan is based on a freemium concept. However, Linktree’s “PRO” service provides the user with comprehensive details. The PRO subscription is $6 per month.

    Which companies do Linktree compete with?

    Top competitors of Linktree are Jotform Apps, ContactInBio, Shorby, bio.fm, Lnk.Bio, Tap Bio, EverLinks, and Campsite.

  • How to Do a Competitive Analysis on Social Media to Boost Your Marketing Strategy?

    Advertisements are a great way to popularise your company, its products, offers and whatnot. It creates a situation where an inevitable ranking of your company along with its rivals happens as far as viewers are concerned. From newspapers and billboards, today the space for this competition has gone to various social media platforms.

    Social media marketing has become one of the most important and efficient ways to interact and engage with your product users. Any popular company that controls the market will definitely have an excellent social media marketing strategy.

    Having made clear the importance of social media marketing, this article will talk about a few things that you can do to spy on your competitor’s social media marketing strategies. Competitor analysis is never a bad thing to do as the word spy makes it sound. It is an efficient way to improve yourself across the process to have a better standing in the market.

    Identify Your Competitors
    Identifying the Channels
    Gathering Data
    Keep an Eye on the Ads
    Analyse the Newsfeed of Your Competitors
    SWOT Analysis
    Automation of Tools

    Identify Your Competitors

    It is the first and the most important thing that you have to do before you start to monitor their digital marketing strategies. This is where you will make use of the right keywords to gather information about all kinds of competitors that you have got.

    Remember that not only the popular competitors are your only competitors. Look for all sorts of potential competitions as well. Making a list of competitors will help you improve the management of the situation in a better manner.

    Identifying the Channels

    There are a plethora of platforms where your competitors might be engaging with people. Generally ranging from popular social media networking sites like Facebook, Twitter, and Instagram; it is very unlikely that your competitors’ options end here.

    Check for any blogs that your competitors might be using and other not so popular social media sites where your competitor might have good user engagement.

    Gathering Data

    This is the instance where you narrow down your monitoring of your competitors into what exactly they do. You can start with any of their  social media accounts, preferably Facebook.

    Go through the number of likes and comments that they get. You can use this information to understand whom you should target now. You can also use the advertisement facility of Facebook to arrange for these users to reach your website whenever they click the ad.

    Do not forget to look up for the demographic details of your competitors ads. Whenever you come across their ad in social media platforms use ‘more options’ available to dig in and understand the reach of their ads. You can use this information to model your strategies accordingly.

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    Keep an Eye on the Ads

    Ads being the basic foundation of social media marketing, be mindful of the things that get in along with the advertisements. Studies show that good quality captions will increase the traffic to the website by 6 to 7 times.

    Look at the value proposition, length of texts and the details addressed within the texts added. Also, look into the kind of ads they circulate. This is not to copy them blindly but is a form of self-introspection and a guide to what needs to be done and what needs to be avoided.

    The best way to do all these is by using ad spying tools to spy on your competitor’s ads. AdSpyder is one of the ad spying tools that can help you with spying on your competitor’s ads on various platforms. You can understand the strategies that they have taken and can implement the same on your ads, to make them perform better.

    Analyse the Newsfeed of Your Competitors

    Apart from Ads, your competitors’ newsfeeds should always be under your scrutiny to have a better idea of their plans. Based on the number of likes and comments, weigh their best engaging content and analyse it.

    The kind of language, images and call to action used should be looked upon. Going through their comments will be a great way to understand what aspect of the feed attracts them and what they do not like. It will be a cost-effective way to boost your social media strategy.

    SWOT Analysis

    Understanding the strengths and weaknesses of your competitors and your company is an efficient way to improve social media marketing. To facilitate this you can do a SWOT test which is expanded as Strength, Weakness, Opportunities and Threat. As the name suggests, it will help you identify your strength and opportunities available in the industry through an analysis of your competitor’s strength.

    Automation of Tools

    All the above mentioned tips are for the betterment of your business. It will be extremely helpful if you can automate the search process so that the only thing that you have got to do is to improve the efficiency.

    Even that can be achieved through various online tools available. Usage of tools to automate your search is highly recommended considering the unique and unfortunate  fact that the searching part is futile while the results are invaluable. So if you can automate your tools, then don’t waste your time.

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    Top Tools You Can Use to Ease Your Way to Analyse Your Competitors

    • AdSpyder
    • Zappier
    • IFTTT
    • Open Site Explorer
    • BuzzSumo
    • SEMrush
    • SE Ranking
    • Sprout Social
    • Phlanx
    • Ahrefs
    • Similarweb
    • Mailcharts
    • Owletter

    FAQ

    What is a social media competitive analysis?

    A competitive analysis is an analysis of your competition to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own.

    What should a social media analysis include?

    Followers, impressions, engagement, clicks/traffic, and mentions are important metrics to analyze while conducting a social media audit.

    What are some top competitors analysis tools?

    Sociality.io, Socialbakers, Sprout, Social, and Hootsuite are some of the top competitors analysis tools you should consider.

  • How Are D2C Brands Leveraging Social Media to Boost Digital Presence?

    First things first, the brands and companies that produce their goods on their own premises and distribute them through their own supply chains and distribution centers are called the D2C brands. This is basically an abbreviation for the term ‘Direct to Consumer’.

    These brands are flexible to operate in any given industry and they market their products through various ways such as e-commerce platforms, social media as well as retail stores.

    An example of such a brand is that of California’s Daou Vineyards and Winery which manufacture their own original wine and distribute them both offline as well online. They have their own retail stores where they sell their wines offline for the customers as well as online, through e-commerce platforms.

    Another example can be considered as that of Patanjali, the Indian origin ayurvedic brand founded by Baba Ramdev. They manufacture a wide array of their own original FMCG products which are mostly herbal and ayurvedic in nature and sell them through retail stores of their own brand, through other anonymous retail stores as well as through e-commerce platforms. This is how flexibly these brands work.

    How Do D2C Brands Use Social Media?
    Points to Remember for D2C Brands While Marketing in Social Media

    How Do D2C Brands Use Social Media?

    Given the fact that today social media is where people spend half of their day, not just D2C brands but almost every company is into social media marketing and studies have proven that it is a great place to market products.

    People from different backgrounds can find their desired products with just one click of an advertisement that might have popped up. However, D2C brands mostly comprise new businesses and startups. Thus, social media marketing/selling is the most effective and efficient option for them. Let us have a look at how these D2C brands utilize social media for their marketing.

    To Reach a Large Audience

    It is important for brands to recognize their audience group. For instance, if a brand like boAt, which deals in audio products, mainly targets the young customer group, they will have to strategize accordingly. They will have to make social media posts that attract the young generations.

    The D2C brands like boAt also endorse their brands through social media celebrities, YouTubers, models, actors, cricketers, and influencers to promote their products, who have a large follower base.

    In this case, boAt has hired the Indian cricketer Hardik Pandya and the Bollywood actress Kiara Advani as their brand ambassadors who have a huge number of followers on their Instagram profile. This way they can attract the attention of their targeted audience group.

    boAt Celebrity Endorsers
    boAt Celebrity Endorsers

    To Grow the brand

    While social media marketing, it is important to know what we want to achieve for our brand. Whether it is an increase in sales or an increase in brand recognition. Depending on how the advertisements are made, the posters are designed.

    D2C brands generally do not follow a mix of marketing techniques to uplift their branding or increase their turnover. The social media advertisements help the brands to follow a cost-saving mechanism in promoting their brand.  

    Proving Brand Authenticity

    Social media is a place where you cannot lie regarding your products. Today the consumers are well informed and in a ‘caveat venditor’ business environment, D2C brands always get an upper hand once they resort to social media marketing. People believe them.

    Brands have to be authentic about the information related to their products and this authenticity brings in a lot of customers. This is a form of confidence that the brands show and market.

    For example, the American lingerie brand ThirdLove connects with its customers by creating campaigns where they capture unfiltered and raw footage of women of all shapes from different parts of the world. This is how they break stereotypes and they make people believe what they believe i.e., to sell comfortable lingerie for everyone. This is how brands can connect to their audience through their authenticity.

    Moment Marketing

    One of the trendiest ways of the social media marketing that brands use is moment marketing. Moment marketing is the process of marketing products on the basis of taking advantage of a recent event that has earned a lot of attention. One of the great examples of this is the topical advertisement strategy of Amul. They make their ads on the basis of trending topics that are mostly in limelight.

    Amul Moment Marketing
    Amul Moment Marketing

    Customer Feedbacks

    There are many D2C brands that approach customers to share their experience with their products and put that up on their social media feed so that new customers and buyers can have an idea about the product and its quality. This is a common practice in social media marketing.

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    Points D2C Brands Should Remember While Marketing on Social Media

    The Volatility Factor

    The D2C brands that utilize social media for their marketing are very much aware of the fact that social media is a very volatile place and the trends change every now and then. What is trending today might not be trending tomorrow and the strategies have to be changed accordingly.

    Also, it is important to note that the same strategy would not work for every brand. Different brands with different product backgrounds need to incorporate varying strategies to stand out from the others.

    Social Media Criticism

    Social media is an independent platform where people express their thoughts independently and without any fear. Therefore, any wrong step from any brand would make itself vulnerable to the audience and might receive a lot of criticism.

    For example, the American fashion biggie H&M received a strong backlash in early 2018 when they featured an African American young boy in a green sweatshirt and captioned it as the “coolest monkey in the jungle”.  The brand had to immediately take the post off and had to apologize to the audience since this was extremely offensive and racial.

    Cultural Factor

    The brands should be aware of the social factors before they market something related to cultural values. For example, Mcdonald’s once had created a campaign during the Halloween captioned “Sundae Bloody Sundae” and had received some criticism on Twitter and had to put it down.

    This was originally related to a massacre in 1972 when some British soldiers brutally killed some of the unarmed Irish protestors. The original slogan “Bloody Sunday” relates to this massacre.

    Therefore, the brands should be aware of what they are conveying to the masses.

    Connection Factor

    It is not important that the campaigns have to be polished and beautifully aesthetic always. Sometimes calling out ugly truths and touching the dirt around the world can also form a connection with the young and rebellious generations.

    For example, Ugly is a brand that often calls out stuff that is going wrong around the world through its social media advertisements. This way they make a stand for themselves as well as for what they believe in. This makes the young audience connect to the brand and its ideology.

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    FAQs

    How are d2c brands using social media to increase their digital presence?

    D2C brands are using social media to grow their brand, prove their brand authenticity and leverage moment marketing.

    What are some social commerce strategies for D2C brands?

    Generate buzz around your product, hire content creators, provide social proof, and create more short-form videos.

  • Social Media Advertising Strategy: 8 Steps To Better Performing Ads

    One of the best ways to reach out to your brand is by doing social media advertising. It’s also estimated that more than 70% of the population spends their leisure time looking through social media, therefore it’s become an opportunity for any company to advertise their brand.

    Moreover, social media advertising is considered an integral part of business growth because it primarily focuses on users’ demographic information and develops ads based on their sector of interest.

    For this, social media analytics work on gathered data of user’s socio-demographic and interest information from various social networks such as Instagram, Facebook, LinkedIn, Twitter, etc, that could make advertisers develop relevant ads and make business decisions.

    One example of social media advertising is when you notice post adverts while scrolling through your feed, such as Nykaa promoting their brand collection with a ‘Shop now’ button below the post.

    There are different types of advertising on social media platforms like sponsored stories, swipe-up, CTAs, photo & video ads, messenger advertising, page post ads, external website ads, and many more. The goal of social media advertising is to create dependable content, engage with followers, and run ads that grab the targeted audiences all at once.

    Paid campaigns rarely pay off in terms of marketing your company’s products; instead, you should focus on strategic social media promotion, as that would ace your business in building brand awareness.

    WIDGET: leadform | CAMPAIGN: Link Building

    Here are 7 measures that a marketer should follow to have higher-performing advertising on social media platforms.

    Set Your Campaign Objectives
    Select Your Social Media Platform
    Target Your Audiences
    Post Organic Content
    Create Marketing Funnel
    Optimizing Your Advertising Strategy
    Spy on Competitor’s Ads
    Follow-up
    FAQ

    Set Your Campaign Objectives

    To run a successful social media campaign for your company, you must focus on five key objectives: boosting website traffic, increasing awareness, improving engagement, increasing lead generation, and increasing sales, all of which will help you positively establish your brand.

    Increase Traffic

    To improve your website traffic, you have to create dependable content with popular hashtags regularly, use social media to reach more people, use relevant keywords, SEO optimization, efficiently build inbound links, write guest posts for other websites to increase brand authority, and so on.

    Increase Visibility

    Build a reliable relationship among audiences by creating high awareness that would result in more purchases plus increase your brand name.

    High-level of engagement

    Posting regular content, sharing, commenting, and responding to feedback on your website or social media platform would enhance high engagement. Only when you have engagement on your platforms, then only it will be visible to a good amount of audience.

    Increase Lead Generation

    Lead generation refers to the prospects’ contact information, whereby the method of sensing a prospect’s special interest in your brand’s product or service will finally give out the brand’s perfect leads, and lead generation refers to the prospects’ contact information.

    Increase sales

    Post intriguing advertisements, release new features and provide discounts to targeted audiences to persuade them to buy your product.

    Select Your Social Media Platform

    Each social media network, such as Facebook ads, Instagram, Twitter, WhatsApp, LinkedIn, and others, offers several advantages in terms of marketing your business. Instagram, for example, has several advantages over Facebook, including increased exposure, image/video ads, IGTV ads, Shopping ads, Carousel ads, and so on.

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    Target Your Audience

    To succeed, the first step is to reach out to your target audiences. To do so, you must evaluate subgroups such as demographic, psychographic, behavioural, and geographic segmentation that are taken into account, within the target audience to give more personalized messaging and build deeper connections.

    Post Organic Content

    Anything you create that isn’t paid for and may be found by people through a keyword search is considered organic content. This will aid in the creation of new content as well as the development of trust among your target viewers.

    Create Marketing Funnel

    Don’t make the same mistake the other advertisers do, create a marketing funnel. The three-layered funnel that three-layered funnel is Awareness, Transaction, and Consideration.

    Optimizing Your Advertising Strategy

    Choose the best out of the best strategy. Use a captivating ad to attract more audiences. Optimise your strategy with careful balance as all the competitors in the field are trying to reach out to the same customer. Use your bids carefully but don’t keep very few bids if you want to reach more people.

    Spy on Competitor’s Ads

    Another way to make your advertising strategy work is to look at your competitor’s strategies and learn from them. You can use adspying tools to do this, as they help you in understanding to make your ads better.

    One of the best adspying tools that you can use is AdSpyder. It gather all kind of information of the advertisments and their campaigns of your competitors and also analyse the SEO strategy as well. Different types of platforms like, Facebook, Instagram, YouTube and others analytical insights of your competitors can be attained with the help of AdSpyder.

    Follow-up

    Regularly follow up, alter and refresh your content and ways of promoting. Have a follow-up and try out some unique stuff, don’t be afraid to try new things as only distinct things and refreshing ads catch the audience’s attention. These refreshing ads can be a plus point if they are executed properly.

    Conclusion

    Everyone’s strategy is different and unique. And there is no single way to advertise your product or brand. There are millions of ways, to do what you are best at. These social media outlets will assist you in reaching your goal. To help you we have mentioned some best strategies that will assist you in reaching the maximum.

    FAQ

    What are the five most effective social media marketing strategies?

    Leverage AR and VR, Hire micro-influencers, build a loyal customer base, and use videos in your social media marketing strategy.

    What is the most powerful social media marketing strategy?

    Retargeting is one of the most powerful social media marketing strategies. These customers are most likely to convert into new users.

    What are the 6 types of social media?

    The types of social media are social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

  • How to Start a Personal Training Business?

    In the time we are living in, people are focusing and quite conscious about their health. They want to stay fit and healthy throughout their life. Naturally, the fitness sector has shown tremendous growth over few years. Personal trainers business are a kind of new business in the fitness sector. Personal trainers work with an individual to help facilitate diet and fitness goals.

    Personal trainers help a variety of individuals to achieve diverse goals regarding their health. The market for fitness training is large and includes all ages, body types, and goals. Increased awareness of the importance of fitness has made the industry stable. This profession gives you the chance to connect with people on a personable basis and help change their lives for the better.

    Starting any sort of small business is difficult. It takes dedication, hard work, and determination. In this article, we will talk about how to build, grow, expand, and market your personal training business. So, let’s get started.

    Training and Qualifications
    Characteristics of a Good Trainer
    What Kind of Training Do You Want to Do?
    Decide Your Structure
    Market Research
    Invest in Right Equipment
    Marketing of Personal Training
    Payment Methods

    Training and Qualifications

    A personal trainer is not an athletic trainer. A personal trainer can work with people of any age in strength conditioning, cardiovascular exercise, the physiology of muscles which includes stretching, motivation, and finally physical fitness.

    • The skills needed to become a personal trainer are spread across several areas like great people skills, self-management abilities, drive, a strong work ethic, and good health. The job of a personal trainer is to work directly with people, sometimes one on one and sometimes as a group to increase fitness in various ways.
    • Most prospective employers for a professional personal trainer want to know you are “certified” and hold a certificate from an accredited program.
    • You should also have a basic understanding of the structure of the human body and especially the bones and muscles, the effects of exercise, nutritional basics, safety, and some of the science behind what you will be doing.
    • Before you decide on where you want to get your certification or training, you need to examine your vision and goals.

    Characteristics of a Good Trainer

    Personal trainers need to have a multitude of skills. Just some of the basic characteristics that they has to be:

    • Analytical
    • Motivational
    • Nurturing
    • Organized
    • Patient
    • Persistent

    What Kind of Training Do You Want to Do?

    You might think that personal training is quite a straightforward thing, but there are a lot of options to choose from. The first and most important decision you will have to make is what kind of training you want to do. It can be broken down into different methods, such as:

    Fitness Instruction – Teaching fitness classes is a high intensity and in-demand skill that it almost always pays to know. Fitness instruction can take on all sorts of disciplines.

    Working In Business Offices – It is a slightly rarer form, some personal trainers work in busy office buildings, giving the people who work access to fitness training as a perk of the job.

    One On One Training – One on one training is what most people think of when they hear ‘personal trainer’. Here, you build up many clients with who you work with one on one for a set amount of time each week.

    Hotel or Spa Training – Many hotels and spas will often hire personal trainers as a way of expanding their offering to clients.

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    Decide Your Structure

    Now, you will need to decide how you want to work and plan your business according to that. Personal trainers are always in high demand, so there are many options open to you. If you don’t want to be employed directly by a gym or club then you have two main options – one is either you can set up your own or buy a franchise. Both of these options work well for different people, and there is a lot of growth and success in each of these.

    Sole Proprietorship

    If you want complete ownership of every single thing of your business, from the name to what areas you operate in, you are much better at forming your business from scratch. You will be able to choose what direction you take the business in. You will also be responsible for sorting out your insurance and other activities. Remember, if you choose this option, you will need to register your business as a sole trader or a limited company.

    Franchise

    The other option is to buy an existing business in the form of a franchise. Instead of starting from the beginning on your own, you buy a franchise of an existing personal training businesses. However, it’s often not the cheapest. Unlike running your own business, where you get to choose where your money is spent and how much.

    Market Research

    Once you have conducted your market research, that data will help you how to plan your business strategy around the services you offer.

    • By using your existing network via your email list or your social media channels you have access to many audiences. If you need a broader audience for your survey, you could ask a specific demographic to share your survey.
    • In your planning for your personal trainer business, you need to be confident that you are putting your efforts into the right things. By doing this you can improve the quality of your business decisions.
    • Using online surveys determine what your clients want to learn more about and get more support. With this, you can make sure that you are giving them what they want.
    • Facebook, Instagram, and Twitter all have options to post polls. Posting similar surveys across each platform can give you a good idea of how to plan further processes.

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    Invest in Right Equipment

    At some point in set-up, you’re going to need to spend some money. A personal trainer who will be seeing most of their clients either at their own home or in an outdoor environment might need:

    • Dumbbell and weight sets
    • Sandbags
    • Boxing equipment
    • Kettlebells
    • Bodyweight leverage training systems
    • Steps
    • Stability ball
    • Balance trainers
    • Battle ropes
    • Weight machines
    • Flooring (you will need to invest in proper flooring for both stability)
    • Gym clothes

    Marketing of Personal Training

    • Industry Blogs – A great way to showcase your expertise in health and fitness is by writing for reputable topics. Make a list of various websites and magazines in the industry and reach to them in charge of content.
    • Build an Email List – In the marketing world, there’s a saying, “the money is in the list.” As a personal trainer, building your email list can end up being your number. And send frequent emails.
    • Engage with Clients on Social Media – Whether it’s on Facebook, Instagram, Twitter, or LinkedIn, starting (and continuing) the conversation with people who interact with you on social media is crucial.
    • Apply to Every Personal Training Directory – A simple Google search and you’ll find that there are tons of personal training directory listings to help you get more exposure and allow your services to be seen by more people.
    • Brand Your Personal Training – Branding your specific exercise strategy is a great way to separate yourself from the hundreds of other personal trainers competing for clients.

    Payment Methods

    The range of payment options you have for fitness services and online personal training. The best solution always will be a compromise between what your clients trust the most and what works best for your business management strategy.

    • Cheques
    • Cash
    • Bank transfer
    • Recurring Payments
    • Card Payment
    • Online Payments( Paytm, PhonePe, Google Pay, Amazon Pay)

    Conclusion

    Starting a business as a personal trainer is quite a good option and there are many people who are opting for it. The main reason for its popularity is because this business has Flexible Hours, satisfaction, low overheads and a lot of options. One needs to be very careful and follow all the steps carefully. With time, the fitness sector will get more popular and the personal training industry will experience growth.

    FAQs

    What is a personal trainer do?

    Personal trainers help a variety of individuals to achieve diverse goals regarding their health. The market for fitness training is large and includes all ages, body types, and goals.

    Are personal trainers rich?

    A Personals trainer average income in a year is $34000.

    What is the size of the fitness industry?

    The market size of global fitness industry is $87 billion.

  • List of Brands Endorsed By Akshay Kumar

    In the recent years many companies are willing to pay crores in order to get a right celebrity to endorse the company products and services. One of the top actors in India, that is currently in demand for endorsements is Akshay Kumar.

    This is because the actor is known for his persona of being down to earth, disciplined, a true nationalist and a fitness expert. Akshay Kumar is a India-born naturalised Canadian Actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.

    The bollywood actor has so far appeared in more than 100 movies and has been awarded with several acclaimed awards including Film Fare, National Film Awards and Padma Shri. Akshay Kumar is known for his work in bollywood movies such as Rowdy Rathore, Holiday, Airlift, Rustom, Padman, Kesari and Toilet: Ek Prem Katha. According to the Forbes list of 2019, Akshay ranks as the 4th highest paid actors in the world.

    When it comes celebrities endorsing brands Akshay Kumar is one of the top actors as he has supported, endorsed various startups and helped them in getting to a better position throughout his career.

    The actor’s brand value amounts to over Rs 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps. Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.

    Some of the 30 brands endorsed by Akshay Kumar are Fau-G, GOQii, Honda, Nirma, Policy Bazaar, Livguard Energy, Harpic, Suthol, Dollar, Tata Motors, PC Jewelers, Revital H, Lever Ayush, and Cardekho among others.

    Unlike other celebrities who are extremely picky when they are choosing which startup of endorse or fund, but Akshay on the other hand is known to take the plunge and support newcomers without think much. Which is why Akshay recommends other celebrities to get associated with the brand only if they believe in the promoters and the product.

    In an interview Akshay Kumar spoke on how actors have routine paid partnerships, but the startup craze has recently opened up new opportunities for the brand as well as the celebrities worldwide. Explaining the reasoning behind endorsing some brands in an interview Akshay says that,

    “For me, GOQii is has a larger fitness goal for the entire country. Pagar Book is two young boys trying to put accounts for small business firms on their phone. CarDekho has opened up the car sales market multifold. FAU-G is trying to create a world class gaming experience on your smartphone or tablet. Yes, given the success rates of startups, you’re taking the risk of no value getting created for the brand at all after all, but that’s the challenge. In the end, you’ve at least partnered or helped someone on their way and who dreamed of doing something big.”

    List of Brands Endorsed By Akshay Kumar

    1. FAU-G
    2. GOQii
    3. Honda Motor Company Ltd.
    4. Nirma
    5. PolicyBazaar
    6. Tata Motors
    7. CarDekho
    8. PC Jewelers

    FAU-G

    Akshay Kumar endorses FAU-G
    Akshay Kumar endorses FAU-G

    FAU-G an abbreviation for Fearless and United Guards, is a Made in India online multiplayer action game developed by nCore Games. nCore Games is headquartered in Bengaluru and developed FAU-G as a tribute to the heroes of the Indian armed forces. FAU-G is known to bring to life the thrill and adrenaline of a life spent guarding India’s borders.


    Akshay Kumar is not only the brand ambassador, but also a mentor to the development process in the game. The game was first announced by Akhay Kumar through social media accounts in September 2020 as a game that will support PM Narendra Modi’s Atma Nirbhar movement.

    The actor also announced that over 20% of the net revenue generated by the game will be donated to the Bharat Ke Veer trust. This game was also speculated for being the Indian alternative for PUBG mobile. This is because the game came out right after PUBG along with 118 Chinese mobile apps were banned in India in September 2020, as a result of the growing border tension between India and China.

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    GOQii

    Akshay Kumar endorsing GOQii
    Akshay Kumar endorsing GOQii

    GOQii pronounced as Go-key, is an Indian fitness technology company, known for their range of wearable fitness bands with a mobile app and a personalized remote coaching. The company was founded by Vishal Gondal and has its headquartered based in Menlo Park, California with offices in Mumbai and Shenzhen. GOQii had over 19% market share making it the second biggest player in Indian wearable market in 2018.

    The smart-tech enabled platform has a long list of popular investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Madhuri Dixit Nene, Ratan Tata and also Akshay Kumar, etc. The company also made Akshay Kumar as its brand ambassador, apart for endorsing the brand Akshay was also a part of several initiatives in their mobile app, in order to promote and widen the presence of GOQii in India.

    On his association with GOQii, the actor added that he believes in GOQii’s preventive ecosystem and is proud to be associated with its passionate team.

    He also added that health is not a short term goal and can be achieved by adopting a healthy lifestyle. The actor along with the team of coaches, will be working to making 130 crore Indians healthy.

    Honda Motor Company Ltd.

    Akshay Kumar in Honda advertisements

    Honda Motor is a Japanese multinational conglomerate that is known for manufacturing automobiles, motorcycles and other power equipment’s. The Tokyo headquartered company is the world largest motorcycles manufacturer since 1959, producing over 400 million motorcycles by the end of 2019. According to report, Akshay Kumar made a Rs. 50 crore deal with Honda in 2012, making him the brand ambassador for Honda motorcycles.

    In 2018, Akshay Kumar was a major part of a national level campaign #HelmetOnLifeOn started by Honda to educate people on road safety. The company campaigned in 13 traffic training parks across India through huge safety events.

    Akshay took this message to his fans by saying that, he was happy to be associated with Honda 2 Wheelers India for the #HelmetOnLifeOn campaign. He also told his fans to tell their loved ones to wear a helmet at all times while riding a two-wheeler.

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    Nirma

    Nirma is one of the most well-known companies of India, with its headquarters based in Ahmedabad, Gujarat. The company manufactures products such as cements, cosmetics, soaps, detergents, salt, soda ash, LAB and injectable.

    Nirma currently has over 25000 employees with a turnover of about Rs. 20,500 crore. Nirma is also known for its iconic ads through out the years, in the recent years akshay has also been a part of many of its television advertisements.

    PolicyBazaar

    Akshay Kumar in the #Aapkisidehai ad

    Policybazaar is an Indian insurance and global financial technology company that has its headquarters based in Gurgaon. The company currently provides a digital platform for users to compare financial services from major insurance company.

    Policybazaar has quickly became the largest insurance aggregator in India and has also expanded to the UAE. Akshay is the brand ambassador of policy bazaar has been featured in many of its television ads.

    Talking about the selection of Akshay Kumar as the company’s brand ambassador, Yashish Dahiya who is the cofounder of policy bazaar said that, “Akshay Kumar is self made, speaks directly and also delivers important messages with humor, this makes the actor the perfect fit for our brand.

    Like him our brand also stands for transparency, positive societal change, reliability, trust and a genuine connection with the people. This partnership is a natural extension of the values we share with him.”

    Tata Motors

    Tata motors is one of the oldest and well respected Indian multinational automotive company that has its headquarters based in Mumbai, Maharashtra. The company is one of the main subsidiary of Tata Group which is a massive conglomerate.


    The company manufactures cars, trucks, vans, coaches, buses, sports cars, construction equipment including military vehicles. Tata motors made Akshay Kumar as its brand ambassador for its commercial vehicle business unit in 2017 and since then the actor has been actively promoting many of its new commercial vehicles through multi media campaigns and television ads.

    Besides that Akshay has also been involved in a variety of innovative marketing and customer experience initiatives to be rolled out by Tata Motors. In an interview, Akshay mentioned that it is an honour to be working with the Tata brand as most of us grew up with the company.

    CarDekho

    Akshay Kumar in the successful CarDekho advertisement

    Car Dekho is an online portal that allows customers to review, compare, buy and sell new and used cars in the country. The portal not only lists vehicles for trade but also provides services like providing the latest information of the automobile industry, images, videos and features of every individual car, recent car launches, prices and other important specifications of the cars.

    Car Dekho also sells a huge variety of automobile accessories such as stickers, floor mats, scratch removers, polish, mobile chargers, shampoo, tires, car stereos, and other endless car supplies. The most recent successful TV commercial starring Akshay Kumar highlighted easy ways of selling a used car to CarDekho Gaadi from anywhere, be it from home or office.

    The brand ambassador of the company, Akshay Kumar in an interview added that he is delighted to be associated with CarDekho as the company works aggressively in redefining the auto ecosystem and personal mobility space of India.

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    PC Jewelers

    Akshay Kumar and Twinkle Khanna as the brand ambassadors of PC jeweller

    PC Jeweller Limited is one of the top jeweler in India, the company started in 2005 with one showroom in New Delhi and now has over 84 showrooms in over 70 cities across 19 states in India. The company manufactures, exports, wholesale and retail gold and diamond hallmarked and certified jewelry in the country.

    In 2012, the jewelry company signed Akshay Kumar and his wife Twinkle Khanna as their brand ambassadors in order to enhance the company’s presence and consumer trust in the market.

    In an interview, Akshay Kumar and Twinkle Khanna said that, it was their pleasure to become a part of the PCJ family and are happy to be associated with brand that is known for its jeweler, design and trust.

    Conclusion

    According to a study conducted in 2019, Akhay Kumar has witnessed a jump of 55.3% making him second only to Virat Kohli whose brand value is Rs 1,600 crore. Akshay has over preferred by more than 30 brands because of factors such as Down to earth persona, humble beginnings, causes, discipline, fitness, movies, nationalistic urges, and maintains a healthy diet.

    Akshay Kumar has over 49 million on Instagram, 45.7 million on Facebook and 39.2 million on Twitter and he uses his social media platform to spread the messages on fitness, upcoming movies, lifestyle and endorse brands. This is why Akshay might soon beat Virat Kohli to become the number one celebrity to endorse brands in India.

    Frequently Asked Questions

    Who is Akshay Kumar?

    Akshay Kumar is a popular India-born naturalised Canadian actor, Producer, Martial Artist and Popular Television Personality that works in Indian film industry.

    What is the Brand value of Akshay Kumar?

    The actor’s brand value amounts to over INR 742 crore, according to the celebrity brand valuation study of 2019 done by Duff and Phelps.

    What are the brands that are endorsed by Akshay Kumar?

    Some of the brands endorsed by Akhay Kumar are:

    • PC Jewelers
    • Car Dekho
    • Tata Motors
    • PolicyBazaar
    • Nirma
    • Honda Motor Company Limited
    • GOQii
    • FAU-G

    How much does Akshay Kumar charge for brand endorsement?

    Akshay Kumar is known to charge over Rs 2 to 3 crore per day as a fee for endorsements, according to Financial Express.

    What is the net worth of Akshay Kumar?

    The net worth of Akshay Kumar is INR 2050 Crores.

    Which company’s brand ambassador is Akshay Kumar?

    Akshay Kumar is Brand Ambassador of:

    • Cardekho
    • GOQii
    • Policybazaar

  • C Com Digital: A 360 Degree Digital Marketing Agency

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by C Com Digital.

    Digitization has become a universal phenomenon that is growing with every passing day. The increasing prominence of virtual space is observed to influence almost every domain of work. Especially in India with the highest mobile penetration, the scope for digital marketing has assumed importance. Under this circumstance, it is necessary for every venture to have a digital presence and come up with ideas to woo its potential customers who are present online.  A company that is helping businesses use the digital medium to its advantage is C Com Digital. C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform, which helps companies to be ahead of their competitors through the effective marketing services it provides in various domains of digital marketing.

    Startup Name C Com Digital
    Headquarter Mumbai
    Sector Digital Advertisement
    Founders Chandan Bagwe
    Founded 1999
    Parent Organization C Com Enterprises Pvt. Ltd.
    Website www.ccomsys.net

    About C Com Digital and How it Works
    Digital Advertising Industry Details
    Founders of C Com Digital and team
    How was C Com Digital Started
    C Com Digital – Name, Tagline and Logo
    C Com Digital – User Acquisition
    C Com Digital – Technology Stacks/Tools/Software Used
    C Com Digital – Startup Challenges
    C Com Digital – Growth
    C Com Digital – Awards
    C Com Digital – Future Plans
    C Com Digital – Founder’s Advice

    About C Com Digital and How it Works

    C Com Digital is a 360-degree digital marketing agency that employs the latest technological developments like AI and data analytics. Headquartered in Mumbai, C Com offers its services pan India. They offer a plethora of products and services, all under one roof. The products and services include:

    ThinkBots (Building Brands with AI): AI-based Campaign management and performance optimization platform

    Digital Assets: Website, Mobile Apps, E-commerce Store

    Digital PR and Events: Media Outreach, Influencer Marketing, Brand Reputation Management

    Creatives and Branding: Corporate Collaterals, Positioning, Branding

    Digital Advertising: Social Media Marketing (SMM), Search Engine Marketing (SEM), Network Advertising, E-Commerce advertising

    Digital Content: Videos, Blogs, EDMs, Social Media Optimization (SMO) and Search Engine Optimization (SEO)

    Some of the key factors for ROI in digital marketing include Market Insights, Customer Engagement, Voice Search, Data Analytics, Predictive Analysis, and Hyper-Local Advertising. C Com Digital takes into account every factor so as to arrive at an effective strategy that gives 100% results.

    Digital Advertising Industry Details

    The shift of ad spending from traditional to digital media is happening at a rapid pace. The Indian ad industry stands at OVER 564 billion and is expected to touch 700 billion rupees by the end of 2022.

    Digital ad spending currently stands at 199 billion Indian rupees. This is expected to touch 539 billion rupees by the end of 2024. Digital will contribute 38% of the ad market size by 2023. Brands are also focusing on digital content creation, PR and digital services such as websites, mobile apps, search engine optimization and social media engagements.

    Founders of C Com Digital and team

    Chandan Bagwe is the Founder and Managing Director of C Com Digital. He is an engineering graduate, and holds a Master’s degree in Computer Science from the United States. Besides, Chandan did MBA in Marketing from the reputed Jamnalal Bajaj Institute of Management Studies, Mumbai. He is an avid teacher; a visiting faculty member at the premier B-school, Welingker’s Institute of Management Studies, Mumbai. Besides, he is passionate about reading (non-fiction books, including biographies, philosophy, and spirituality), watching science-fiction movies, jogging, and yoga.

    C Com Digital Team

    Nikhil Marwaha, Director of Digital Strategy, has 14 years of cross-functional experience in design, product development and digital marketing in industries such as education, retail and dotcom. He has successfully led and delivered many insightful overseas campaigns, including those that drive results and support clients’ business objectives. He brings to the table some exceptional work experience from his years with top brands such as the Future Group and Tata Interactive Systems, Tata Communication Services, Globus.

    How was C Com Digital Started

    Coming from a business family, Chandan Bagwe had a natural inclination towards the business sector. While he was studying in the USA, from 1995 to 2000, the IT industry in India has started gaining prominence, and soon it was flourishing. Exactly around the same period, Amazon.com started growing in the USA. TCS, Infosys, Wipro grew by many folds in India. Chandan Bagwe took inspiration from Jeff Bezos, founder and CEO of Amazon.com. Thereon, Chandan Bagwe had decided to start an IT company and outsource work from the USA to India.

    The team wanted a name that was short and had good recall value. The name of the company is C Com Digital which stands for ‘Creative Communications’. Digital agencies are all about creativity and communication over the internet.

    C Com Digital logo carries 2 rings connected as links which represents the world connected with the Internet. The two colours in these two rings represent the strong bond between the two organizations i.e. C Com and its associates.

    C Com Digital – Growth

    Founded in 1999, C Com Digital is India’s first 360 Degree Digital Marketing Agency with an AI-powered platform. The company caters to the entire spectrum of digital marketing services for B2B and B2C customers. C Com Digital ThinkBots is a proprietary AI-powered Campaign planning, campaign management and performance optimization platform. C Com Digital has become renowned as a leading agency in the country’s digital space by creating strong digital assets, effective digital PR, creative branding, digital advertising and valuable digital content

    The company has grown by 200% since its establishment with a strong team of leading online influencers and advertising partners. The brand has expanded in the metropolitan cities of Chennai and Bengaluru as well as Hyderabad. Also, they have a client base in Dubai, Singapore and the USA.

    In all these years, the company has managed to successfully build a very strong network of Youtubers, Influencer Marketers, Multi-Channel Agencies, Ad Networks, OTT Channels and Video Content Developers.

    C Com’s clients are higher rung companies belonging to various segments, including industry leaders like Times Now, Zoom, Edelweiss, Southern Health Foods Pvt. Ltd (Manna), Tata Interactive Systems, Tata ClassEdge, Blue Cross Laboratories Pvt. Ltd., Anunta Technology Management Services Pvt. Ltd., Asian Heart Institute, We School, Chintamanis, Outlook Publishing, Ram Ratna Group, and Globus.

    C Com Digital – User Acquisition

    Getting the first few customers is quite a task for any startup, and so was it for C Com Digital. Chandan managed to rope in the initial customers by leveraging the contacts of his family-run offset printing business.

    We have a family offset printing business which was looked after by my father and brother. I started contacting the network of clients, suppliers, associates for their requirements, and getting business slowly.

    Thereafter, C Com Digital partnered with 30 advertising agencies to get more work. When C Com Digital was established, advertising agencies could not provide technology services such as website development, SEO and social media. Due to such a gap in the then existing market, C Com Digital ultimately became their preferred partners to provide technology solutions which helped C Com in expansion of its network.

    C Com Digital – Technology Stacks/Tools/Software Used

    C Com’s ThinkBots is a proprietary AI-powered campaign planning, campaign management and performance optimization platform. C Com uses the ThinkBots AI platform to find valuable insights for marketing the products and services. With the insights received, the company starts executing the plan and monitoring closely the progress in real-time. C Com’s partnership with leading YouTube channels and YouTubers allows it to execute successful influencer marketing campaigns. C Com has also partnered with Google, Facebook, Amazon, Flipkart, and Paytm for online marketing and e-commerce businesses.

    C Com Digital – Startup Challenges

    Initially, C Com Digital had to face a few challenges concerning creating their mark and distinguishing themselves from their competitors. Mainly since 2007, digital agencies began flourishing. That was the period when SEO agencies were on the rise, along with SMO agencies with Google and Facebook popularizing advertisements on their platform. Nevertheless, C Com Digital was successful in creating a niche in the market due to their background in core technology, unlike others. This further allowed them to embrace all the technological and marketing shifts that were occurring in the industry.

    The demand started growing in the digital industry, and at the same time, the visionaries from the mainline media understood the importance of the digital agencies. This resulted in several mergers and acquisitions between digital marketing companies and mainline agencies to form new digital agencies. C Com Digital thrived in this digital outbreak working with all top mainline agencies and taking care of their digital work without getting merged or acquired.

    C Com Digital Awards and Recognition

    • C Com Digital has run successful campaigns including the award-winning campaign for Times Now- NRI of the Year, resulting in doubling the growing participation with the audience from across 15+ countries.
    • The company also showcased its expertise in digital mediums with a successful campaign “Happy Heart India” for “Asian heart Institute”, supported by Bollywood actor Akshay Kumar to save lives of 200 underprivileged children suffering from chronic heart ailments.
    • C Com Digital has been growing big since it was established. Recently, it has created a huge hype in the media and won the media mandate from Blue Cross Laboratories Pvt. Ltd. for an awareness drive on dysmenorrhea- #WhySufferSilently campaign, which managed to reach 81 lakh, people, through social media platforms.
    • Received ‘Best Unique & Innovative Promotion of the Year’ at the National Jewellery Awards, for Chintamanis’ #LoveWins Campaign.
    • ‘Content Marketing Agency of the year 2019’ at the AgencyCon Indian Agency Awards Summit for NRI Of The Year Awards, Season 4 Campaign.
    • C Com Digital was awarded by TATA classed for achieving the milestone of reaching 15,000 classrooms.

    C Com Digital – Future Plans

    With the arrival of IoT, Big Data, concepts and advancements in data analytics, AI is going to become all-pervasive and play a crucial role in brand engagements. Bots will be capable of doing incredible things and will exceedingly enhance the human experience in all walks of life. AI is evolving rapidly in many realms such as research analysis, design, consumer mapping, social media marketing etc. Against such a background C Com Digitals’ ThinkBots is poised to become the next big thing in AI for the digital marketing space, given its exceptional capabilities and breakthrough technology.

    C Com Digital – Founder’s Advice

    My advice would be to aim for sustenance rather than biting more than one can chew. Hence, the fundamentals must be in place, both in thoughts and action before critically planning further expansion. In addition, there are four essential qualities that any entrepreneur must have: belief, focus, planning, and action. All four are equally important and require maximum sincerity. A high regard for these ideals will inevitably create an unstoppable force – Chandan Bagwe

    FAQs

    Who Founded C Com Digital?

    C Com Digital was founded by Chandan Bagwe.

    When was C Com Digital founded?

    C Com Digital was founded in the year 1999.

  • List of Brands Endorsed by Swara Bhasker

    Swara Bhasker is an Indian celebrity. She is best known for her work in Hindi cinema, main productions and starring roles in independent films. She is well known for her roles in Sabhi ki Bajegi band as Jaya in 2013, Tanu Weds Manu Returns in 2015 as Payal Sinha Singh and many other roles in great movies. She has won two Screen Awards and has been nominated for a Film fare Award on three occasions. The reason for her increase in popularity is her being very active on social media about current affairs. She always speaks her heart out without any hesitation which got her into trouble many times. According to media reports, Swara’s net worth is $5million in 2021. Apart from films, she is also making money from many brand endorsements. Recently, Recode, an E-commerce makeup and Skicare brand has chosen her as brand ambassador.

    Brands Endorsed by Swara Bhasker

    1. Tanishq
    2. Fortune Kachi Gani Mustard Oil
    3. Sprite
    4. Iodex
    5. Namyaa Skin Care
    6. Harpic
    7. Reliance Health Insurance
    8. Tinder India

    Tanishq

    Tanishq is an Indian jewellery brand, founded in 1994. Swara Bhasker was seen in Tanishq Diwali Advertisement 2017. She played a role of a typical Indian housewife. The Ad symbolizes the beauty of the relationship between husband and wife. The idea of this advertisement is to show the love of a husband to his wife by gifting her a piece of jewellery on Diwali. She played the role with grace and innocence.

    Fortune Kachi Gani Mustard Oil

    Fortune is one of India’s largest edible oil brands. It is owned by Adani Wilmar comes under Wilmar Internal Limited. Their activities include oil palm cultivation, edible oils refining, oilseeds crushing, consumer pack edible oils processing, merchandising, oleochemicals, biodiesel manufacturing, grains processing, sugar milling and refining.  Fortune Kachi Ghani Oil is rich in Vitamins A, E, Beta Carotene and naturally cholesterol free which makes the food tasty and healthy. Swara was chosen to be a part of this campaign for her fierce looks. She plays the role of a politician who is not afraid of anything and only wants what is best for the people of her constituency by making good choices.

    Sprite

    Sprite is a colourless, lemon and lime-flavoured soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone and was introduced in the United States. It is meant to quench your thirst and refresh your mind. Swara was seen playing a gorgeous violin teacher in the advertisement. She was chosen for this endorsement for her dashing looks and mesmerized the audience by stealing the show with her beauty and talent.

    List of Brands Endorsed by Kiara Advani
    Kiara Advani is an Indian actress who mainly works in Hindi & Telugu films. She is known for her role in MS Dhoni. Here’s the list of brands endorsed by Kiara Advani.
    StartupTalkyStuti Shree

    Iodex

    Iodex is manufactured by GSK Consumer Healthcare India. Iodex Balm is a power-packed formula of 5 natural ingredients – Gandapuro Tel, Pudina ka Phool, Nilgiri Tel, Turpine ka Tel, & Lavanga ka Tel which helps in reducing muscular inflammation & provides effective relief from every type of body pain. This advertisement is about women’s empowerment and social equity. The advertisement starts with Swara playing the role of a classical dance teacher who shares the expenses of the house and helps her husband by being independent suffering from muscle pain. They beautifully captured a woman who wanted to be independent and a loving wife to her husband.

    Namyaa Skin Care

    Namyaa is one of India’s leading feminine intimate and hygiene brands. They develop great skincare products with zero side effects for women. Hygiene should be considered an essential part of everyday life to avoid health problems. Awareness regarding Feminine hygiene in intimates areas and negative social norms regarding feminine hygiene should change. Swara Bhasker is the brand ambassador of Namyaa skincare. She is chosen as the face of the brand as they wanted women to be as brave and beautiful as she is from inside and out. Women should feel empowered and break all the norms regarding the surrounding feminine hygiene.

    Harpic

    Harpic is the brand name of a toilet cleaner launched in the United Kingdom in the year 1932 by Reckitt. This advertisement explains the importance of cleanliness for staying healthy. They made this advertisement based on the Swacch Bharat campaign launched by Narendra Modi prime minister of India in the year 2014 to solve the problems of sanitation and waste management in India by maintaining clean surroundings. Swara Bhasker was chosen for endorsing Harpic  Swacch Bharat’s campaign considering she is a celebrity who has a very active social media life and she shares her opinion on current affairs without any hesitation.

    Reliance Health Insurance

    Health Insurance is a policy that covers medical expenses during emergency medical services or surgical medical expenses. Life is not predictable, Health Insurance policy is a financial backup for unplanned medical emergencies. Reliance Insurance Policy is available for individuals as well as Family Floater Plans, with benefits such as cashless hospitalization, reinstatement of base sum insured, pre and post hospitalization expenses, and numerous other add-on features.

    Tinder India

    Tinder is an online dating app, where you get to choose your date according to your interests, location, and compatibility. Users can swipe left or right to like and match with others. It facilitates the conversation between people only when they like each other’s profiles. It is also a great way to meet people, make new friends and expand your social circle. Tinder has gained the most popularity among teenagers as everybody in recent times wants to try out new things and do new things every day. It helps people who are socially awkward to interact and make themselves comfortable with the opposite person. During recent Covid times, Tinder became a source for social interaction and helped a lot of people to cope with loneliness. Many people who meet their partners from Tinder are very happy and highly compatible. Swara Bhasker appeared in the Tinder India video as she represents every single, confident, independent and successful woman in society.

    Conclusion

    Swara Bhasker was awarded Zee Cine Award for Best Actress in a Supporting Role female in 2012& 2014, Screen Award for Best Supporting Actress in 2014 and Screen Award for Best Actress (Critics) in 2014. She is an inspiration to many girls who dream of becoming an actress and doing big in the industry without any film background.

    FAQs

    How old is Swara Bhaskar?

    Swara Bhaskar was born on 9 April, 1988. She is 34 years Old (2022).

    What is net worth of Swara Bhasker?

    Swara Bhasker’s net worth is estimated to be around $5 million in 2021.

    Which was the first movie of Swara Bhasker?

    Swara Bhasker made her acting debut in 2009 with the film Madholal Keep Walking.

    What are the brands endorsed by Swara Bhasker?

    Some of the brands endorsed by Swara Bhasker are:

    • Tanishq
    • Fortune Kachi Gani Mustard Oil
    • Sprite
    • Iodex
    • Namyaa Skin Care
    • Reliance Health Insurance
    • Tinder India

  • Facebook Marketing Strategy for Startups

    Social Network is no less of a blessing at this point of time. We can connect with each other from any part of the world. There are numerous social media networking sites but the most popular has to be Facebook.

    Facebook is a social networking tool that allows registered users to share their day-to-day life with friends with whom they are connected. These include sharing of photos, statuses, locations and videos. It also allows the creation of features such as pages, events, and groups that help in the advancement of the popularity of mentioned ideas. According to a survey, 74% of Facebook users visit the platform each day. These things help us promote business on Facebook. Facebook, also allows people to give their comments on different things. There is a lot of privacy attached to it depending on the user’s decision. One can decide to be visible, block certain communication or privatize their activities.

    In the corporate world, Facebook is shaping the image of businesses in many ways as it allows more visibility and thus increases followers and patrons of the different businesses, thus giving them a chance to grow. In this article, we will talk about how Facebook helps in Below are the steps on How to Promote or market Business on Facebook.

    How to Promote Business on Facebook
    Benefits of Promoting Business on Facebook
    10 Facebook Hacks for Startups

    How to Promote Business on Facebook

    Recognized Picture Profile

    Profile pictures on Facebook mark the virtual identity of any business and act as a thumbnail for all the posts done by that page, hence, it should be chosen wisely. People will be sceptical to trust a profile without a display picture so it is advisable to always have a relevant picture that is recognized as the brand image. This will reduce suspicion about the authenticity of the page as well as allow people to approach the users for socializing with any hesitancy. It enhances credibility and increases the chances of reputation growth among the audience. Seeing a known picture ignites interest in customers about the business content and shows professionalism.

    Quality Cover Photo

    Cover photos should be large enough for visibility and blend in with the profile picture. Creativity should be employed in choosing a cover photo that speaks of the brand without any words. The quality of the cover photo brings exposure and reduces the cost of marketing. It builds loyalty for the brand and increases web traffic thus promoting the brand.

    Brief about the Company

    The about section on any page has a brief for the company. This brief must be written in such a way that it describes the potential of the company to readers. It should answer the question about what you do and what customers will get.

    Include Apps

    Making Apps in business bring convenience. Put in apps on the company page that fulfil the requirements and functionality of the business. Apps can be useful in creating reminders, updates, feedback and also reducing costs to the business.

    Visual Marketing

    Visual marketing allows companies to actually show their products instead of explaining it and hoping that customers will understand. Images always attract the attention of the audience as they are friendly and boost the brand ideology by eliminating language barriers. In visual representation, the picture itself has a meaning and people can translate it easily.

    Measure People’s Engagement

    Facebook allows likes and dislikes. In this way, customers can show consent or disagree with any developments that the company plans to take. Thus, people feel engaged and believe that their inputs shape the future of the company.

    Monitor Comments Regularity

    Insights given can be used to improve services hence customer satisfaction is determined because listening to customers is the only way to find out if they are ready to buy the product or not.

    Benefits of Promoting Business on Facebook

    Business Exposure

    Facebook has a huge number of followers; therefore, any information that is posted reaches a massive audience. Thus businesses are recognized on a gigantic platform and expansion is guaranteed and so is the increase in demand for the product or services.

    Reduced Marketing Expenses

    It is cost-effective. Opening a Facebook page does not cost anything unless advertisement posts are needed to enhance page likes. But advert costs are minimal and thus marketing expenses are reduced.

    Target the Right Audience

    When posting any business on Facebook, one should be aware that not everyone will like it or get hooked to the page. However, due to the huge number of patrons on Facebook, business owners can rest assured that the information will reach a good amount of the targeted audience.

    Understand Competitors

    With Facebook, a lot of competitors can also follow business processes. Thus strategic marketing is required to determine the visibility of the business. Healthy competition allows people to produce quality products for customer satisfaction.

    Make Use of the Feedbacks

    In the process of Facebook interaction, business owners tend to get a lot of insights. Feedback in a business is a way of listening effectively, boosting motivation and increasing performance. It is a learning experience.

    Enhanced Business Branding

    Business branding brings visibility and customer loyalty. Entertaining information makes clients stay in touch. Customers offer great support to the sites that are encouraging and thus boost morale.

    10 Facebook Hacks for Startups

    There are many who knows how powerful Facebook can be, yet, there are very few who knows how to use it to their potential. Facebook has a close to 5 billion active users making it the fastest growing social network in the world. If you are a business, then turning just a small percentage of those users into your loyal customers could change the face of your business. But of course, you know that success doesn’t come that quickly.

    Despite the number of marketers using Facebook, your message could easily get lost in the crowd; but with a blend of certain tips and tricks, you can growth-hack your business. Here’s how you can do it.

    Getting Involved The Right Way  

    You can only get the very best of Facebook by getting involved with the right people and with the right community. But first, you will be required to create your profile on Facebook, and after getting it done, it’s time to start mingling with the community. It is recommended that you should spend some time learning how the various components of Facebook tie into each other and only then, you can truly own Facebook.

    Connecting With Other Facebook Friends

    No matter what your job position or industry is, you can make friends with anyone as it gives importance to the social aspect. During the process of registration, you are asked to provide information, and it is advised that no matter what information you supply, they should be genuine and authentic. Some of the options include importing your friends from your existing mail as well as from IM contacts. Facebook will also ask you to specify your high school, college as well as those companies where you have worked previously. Keep in mind that friends from the past are more likely to be interested in what you have to offer rather than some stranger who has just stumbled upon your profile.

    Organizing the Contacts

    Since we all carry multiple personalities, it is advised that we should put a boundary between each and every one of them. One personality shouldn’t get mixed up with the other. Personal shouldn’t get mixed up with professional. That should be the case on Facebook too. Make use of the handy tool, ‘Friend list’ and remember to create customized profile views with each and every one of your connections. Not only it is inappropriate, but it is also infeasible and inconsiderate to share each and everything with anyone. You wouldn’t want to share your birthday photos with your customers on Facebook, would you? It’s better to set boundaries between work and hobby.

    Joining Facebook Groups

    It is suggested that you should join those groups which are relevant to your business niche; and once, you become a member of such groups, you can get the ball rolling. Do try to share useful information in the group it will establish you as a thought leader. Such cases will lead others to look up to you and will become your loyal customers soon.

    Keeping Your Presence Fresh

    Once you have established your presence on Facebook, it is recommended that you should make it a habit of logging in at least once or twice a day to keep your presence fresh. Do remember that the more active you are on Facebook, the more you are going to appear to your friends, thus improving your relationship.

    Finding the Ideal Facebook Audience

    With more than 5 billion users on Facebook, it is very hard to market your product to everyone on the platform. And it is for this reason that the Facebook business page is there. It is the Facebook business page which will allow you to play around with the audience segments. If you don’t have a Facebook business page, now, it’s time to do so. If not, you are missing out the big picture.

    Facebook Targeting  

    There are numerous factors with which you can use to target your Facebook ads, and it is quite important that you know what these factors are. It is in fact targeting, which will help the audience to show ads and it is they who are more likely to engage with the ads. The six powerful ways of targeting the audience are behaviour, look-alike audiences, demographics, location, interests and custom audiences. Though each of them is effective in their way, the real power of Facebook advertising comes only when the above are combined effectively.

    Enabling Facebook Audience Optimisation

    It is only recently that Facebook has launched this feature audience optimisation which is known to help the brands as well as businesses in 2 significant ways. First, it helps the business to reach only those audiences who are most likely to engage with the content. Secondly, it is known to provide better metrics by helping the businesses to understand which audiences engage more with their content. It is suggested for the firm to use the feature of audience optimisation as with its help, the business can choose the preferred audience for their posts along with restricting their posts to a certain demographic and by getting better insights on how the audience interacts with their content.

    Excluding Audiences

    The business shouldn’t be afraid to exclude audiences as it is exclusion targeting which provides a way to ensure that a campaign is shown to the right people. Let’s say for example – it would be imprudent to show a campaign of acquiring new customers to the existing customers.

    Engaging Facebook Audiences  

    To engage Facebook audiences, the business will need to be engaging as well as addictive. The business will have to craft a captivating as well as a strong brand presence on the platform so that the prospects can’t help but notice the business. Run polls, surveys, content to engage your audience.

    Conclusion

    There is much more to learn from Facebook so, it is advised that one should never stop learning. However, by using the above hacks, any business can get started on Facebook with confidence. Nowadays, more than 300 million users use Facebook stories daily. Thus maximize the benefits of all the latest features of Facebook and build your brand.

    FAQs

    Is Facebook Good for Marketing?

    Facebook is good for marketing your business as it helps in distributing content and information about your business to your audience evenly.

    What is Startup Marketing Strategy?

    A Startup marketing strategy marketing plan that helps you in achieving fast growth in a limited time and it is different than traditional marketing startegies.