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Tag: social media trends

  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

    Also read: Build Trust in Online Business

    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.

  • Digital Marketing Business Ideas | Online Business in 2021

    Digital marketing is gaining immense popularity among entrepreneurs, marketers and consumers. While entrepreneurs and marketers use digital marketing to reach out to a large target audience, consumers life has also become easier as they can explore and buy products and services easily. As a result, there is high scope for success in digital marketing business ideas you can start online like SEO agency and web/app development.

    So here, we have compiled a list of best digital marketing business ideas, which are popular and profitable too. You can start them all online.

    Best digital Marketing Business Ideas to start Online:

    Blogging Agency

    Blogs are the arteries carrying the weight of digital marketing. Existing from the time the internet was introduced in the 90s, blogs are an effective way of marketing products and services on the internet, mobile phones and other mediums. The quality and influencing capability of these write-ups are defined by the minds that produce them. Hence, there’s a dire need of professional content writers comfortable in delivering content over an array of topics.

    So if you have flair for quality content creation, then a blogging agency is a suitable startup plan for you. You can later diversify your income plan when you have a good amount of audience.

    SEO Agency

    A lot of companies proclaim being experts in SEO and thus there’s a lot of competition in this domain. But if you’ve worked on real-time SEO projects and have enjoyed success, then optimization can be one of the best business ideas to make money. In in the SEO industry, success depends only on two factors – prior experience and conversion rate i.e. increase in incoming traffic.

    Social Media Agency

    Virtual presence on social media platforms such as Facebook and Twitter is imperative in bolstering brand identity and awareness among people. Every business irrespective of the size and area of operation must be present across different social media platforms to attract target customers. Managing social media accounts in different platforms, and keeping these accounts updated is an exhaustive task. In this scenario starting a social media agency is a profitable business idea. Along with that, if you learn a few things about Social Media marketing and the paid ads on social media, then you can build a good clientele. Many small businesses which are coming online don’t know how to use the social media and its ads effectively. So, you can approach them easily generate a lead.

    Additionally, If you are a social media enthusiast, you can also earn money by selling products to your friends and followers on social media platforms. You do not even need to keep a stock of products to sell online. There are many Dropshipping apps available like Meesho, Shop 101 etc. You just have to download the app and share the products shown in your social media accounts, and you earn commission on every product sold.

    You can also promote affiliate links and make money whenever someone buys from your affiliate link. Almost all the ecommerce companies provide affiliate links. Today, social media is one of the best business and there are various possibilities of making money through it.

    Mobile and Web Application
    Development:

    Organizations want to expand their market reach beyond the realms of laptops and computers. This implies transporting an entire website to a mobile screen, with no delay and failure in rendering.

    As such,mobile/web app development can be a successful digital marketing business plan. The USP is to distinguish oneself from the numerous companies already involved in app development. An example is creating applications that don’t breach the privacy of the smartphone user. This is slowly becoming a necessary feature in the light of various data breach incidents that have occurred in recent times.

    Also, there are many businesses which need to get online to expand their business. According to a study (2018) 6 out of 10 small businesses do not have a website. In fact, 35% of those business owners think their business is too small to be online. You can easily target those business and tell them how easy and profitable it is to be online.

    Video Marketing

    Static images as advertisements are gradually being replaced by short video clips. And it makes sense as well since people are prone to be enticed by a 10-second ad when compared to an image trying to convey the same message, promotion or idea. According to a study, organic traffic improves by up to 157% with added video content. So, if you can form a team that has innovative digital marketing ideas and specializes in creating amazing videos for promoting clients, then video marketing consultancy is your niche to launch a startup.

    PPC Strategist

    What a PPC strategist do is to come up with the best keywords for the PPC campaign. Pay-per-Click campaigns are expensive and can quickly burn through the budget if not implemented carefully. So, companies need highly experienced strategist who can do deep research and come up with the best keyword for the PPC campaign. If you can convert a $2 fee paid to a search engine for PPC into a $100 lead, then you should lend your expertise to others by conjuring a PPC strategy company. Companies pay the PPC strategist their quoted prices.

    Cloud Consultancy

    Cloud services offered by providers such as Amazon, Microsoft etc. have made life easier. Whether large storage or high-performance virtual machine is needed, cloud computing satisfies all kinds of requirements. And as more and more companies shift their entire operations online on a cloud platform (especially startups), cloud consultancy is the need of the hour. With a large number of vendors to choose from, companies may not be able to make the right choice and need professional guidance for cloud computing. In such a case, starting a cloud consultancy can be a profitable startup idea.

    However to rise up in ranks as a consultant, one needs to have the latest certifications and skills, and above all, the desire to learn and improve daily since cloud computing is making tremendous progress and innovations with each passing day.

    Web Analytics Company

    Analysis of data obtained through incoming traffic on a website can reveal surprising and useful patterns. Using the power of AI, ML and business analytics experts in these domains can help websites boost productivity, income and effectiveness. If you’re an analytics expert or can assemble a team which specializes in same, you can create a startup providing web analytics services and solutions.

    Websites, blogs, and similar platforms often fall prey to copyright and infringement suits due to plagiarizing content for digital marketing. For example, bloggers tend to copy answers from forums like Quora, without giving the actual writer due credits and recognition. Situations like these open up an entire money making domain to legal experts dealing with copyright and trademarks and thus makes a good digital startup.

    As such if you are one such ‘cyber lawyer’, then use your skills to start a business in saving website owners from unnecessary copyright violations!

    This was our list of top digital marketing business ideas. Comment below if you have any of the listed startup. If not, which kind of Digital Marketing Startup are you most interested in and why?

  • How to Use the 10 Year Challenge for Your Business?

    In 2019, one challenge that took the social media world by storm is the 10 Year Challenge. Fortunately till now, this challenge hasn’t caused any kind of accidents, unlike the Kiki Challenge. Therefore, people loved this new challenge. However, it is not just fun to do this kind of challenge, but they can help in earning you some bucks as well. The trend is something that keeps the business running. If you are up-to-date with the latest technology and trends, you will never be out of your established business, but grow. So, we have come up with some ideas for you to take advantage of this trend and generate some leads.

    What Is the 10 Year Challenge?
    Origin of 10 Year Challenge
    How Can This Challenge Help You in Business?
    What Can You Do to Take Part in This Challenge?

    What Is the 10 Year Challenge?

    The 10-year challenge is a very simple challenge in which you have to post your 10-year-old photo along with your latest photo. Therefore, it is also known as the “2009 vs. 2019 Challenge”.

    So, basically, it’s just another way to show off your wealth and glamour. These pictures show how you have evolved in the last few years and what has changed. Many celebrities are posting their old and new photos and their fans are going crazy for this. This trend got viral and people started sharing pictures in social media related to this trend.

    Origin of 10 Year Challenge

    All this started when the TV meteorologist, Damon Lane posted his photo on January 11th, 2019. He compared his photo with the 2009 version of himself. However, we cannot blindly say that he is the one behind all this, but he is the first known celebrity to do it in 2019. Hence, we can say that he is the father of 2019 challenges. However, it is not the first time 10 year challenge or How Did Age Hit You Challenge or #2009vs2019 or GlowUpChallenge (Phew!) is trending. Many such picture comparing challenges have already taken place on the internet in the past. However, this time, it is booming.

    How Can This Challenge Help You in Business?

    As already said, a business exists if it follows the trend. So, this is another trend. If you create a good post, there is a strong possibility that it will go viral. Everyone will be searching for posts related to this challenge. And if they are potential customers, you can even generate some leads. Moreover, if your post is interesting, then bloggers will also feature them on their websites.

    What Can You Do to Take Part in This Challenge?

    Many entrepreneurs must be sharing their personal and financial growth in this campaign. But if you want to market your company in this campaign then post something related to your product and services. You can:

    Show your service- If you provide any service which solves any problem, then share the old look and the look after your service. Bimbra 4×4, which is a car modifying company, did it great.

    Show your growth- Show how better your product has become in all these years. In this way, you will be targeting your old customers. Window Developer’s tweet did it in a simple but cool way.


    The same old quality- If you think you are providing the same best quality over all these years then you can do something creative. Post 2 same photos and captions something like “always like new”, or others. This will be kind of funny for your followers. Moreover, you can use this idea to show the durability of your product.


    Achievements: You can show some of your company’s achievements. This is another way you can show your growth. You can show what awards you got or how you became better, or how you have evolved. This way it will show them how your product and services have better themselves.


    Solving problems- Take an old picture of your customers or your product and a new one showing how you solved their problem. This will give your customers insight, into why they should buy your product.


    Meme- A meme is the best content to share with everyone it can actually attract attention to your product and can be a great way of marketing. Create a meme based on your product and share it on social media, it  is oneof the best ay to get viral


    Customers love for your brand- Another thing you can do is share the love your customer has shown to your product as it is still in here and thriving in the industry.


    Conclusion

    A trend is the easiest and best way to go viral ofcourse it has to be interesting one. If you are reaching millions of people, then there are at least thousands of potential customers and hundreds of lead generations. #10yearchallenge is just one of the dozens of trends in 2019 that has gone viral. So, if you missed this chance, there is nothing to worry about. You just have to think creatively. Create something which everyone will like and relate to. This is one of the best marketing tools in the modern days, use it wisely.

    FAQs

    What is the 10 year challenge?

    The 10-year challenge is a trend where individuals have to post their picture of 10 years ago and a recent one in a collage.

    Who was the first person to start 10 year challenge?

    TV meteorologist, Damon Lane started was the the first person to take part in this challenge.