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Tag: social media trends

  • How to Find the Best Black Friday Deals in India 2025?

    For shopping lovers, the day after Thanksgiving is known to be bliss. It is the day of Black Friday.

    Black Friday is known as the Friday after Thanksgiving. The term was coined by the police services to describe the chaos surrounding the pedestrians and auto traffic in the downtown shopping area. Black Friday is known to be a busy shopping day.

    Another reason why the day is known as Black Friday is that it is known as the unofficial start of the shopping season for the holidays. The stores and apps of all brands come with blockbuster sales with early bird specials to attract customers to shop.

    Black Friday 2024 broke records for online shopping. U.S. shoppers spent about $10.8 billion online, up 10.2% from the year before. Mobile phones played a big role in this growth. During the whole holiday season, people spent $241.1 billion, which was 8.6% more than in 2023. The most popular items were jewelry, electronics, and clothes.

    Why Shoppers Buy on Black Friday?

    If you want to grab the best Black Friday deals in India, here are several tips to help you.

    1. Keep Your Notifications Turned On
    2. Compare Prices
    3. Take Advantage of Loyalty Programs
    4. Look Out for the Best Black Friday Deals Online
    5. Don’t Forget to Take Your Coupons While Shopping
    6. Don’t Overspend
    7. Create a Black Friday Shopping List
    8. Sign Up for Newsletters
    9. Follow Brands for Upcoming Black Friday Sales on Social Media
    10. Apps and Extensions, Your Black Friday Deal Guides
    11. Decide on One Reliable Payment Option
    12. Use Cashback and Reward Programs
    13. Make Sure to Check the Return Policies
    14. Watch Out for Scams
    15. Create a Wishlist
    16. Check for Coupon Codes

    1. Keep Your Notifications Turned On

    It is the time to scroll through the brand’s pages as well as the ads. The brands not only showcase the sale going on Black Friday but also distribute coupons and offers at the same time.

    To get the best Black Friday India deals, turn on the notifications and the alerts of the apps and brand’s pages. Also, check out the newspapers, magazines, and apps to check out the stores where you can walk in and get the best deals.

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    2. Compare Prices

    To get more Black Friday sale deals in the budget that you have decided for the day, compare the prices of the products on different websites. To make the procedure easier, compare the products on Internet-based shopping sites.

    3. Take Advantage of Loyalty Programs

    Join store loyalty programs for early access to discounts and promotions, plus earn rewards on purchases. Sign up for Black Friday alerts to know if your desired products are in stock or available for online purchase and in-store pickup, saving you shipping costs.

    4. Look Out for the Best Black Friday Deals Online

    Now, the people who are exceptions to shopping offline on Black Friday should decide where to shop based on their biggest sales and compare prices to find out where to shop. It is good to prioritize and check the web pages of the brands.

    5. Don’t Forget to Take Your Coupons While Shopping

    Take the coupon cards and ad pamphlets for the purpose of getting that extra discount or that offer, which is printed on that ad, to make sure that you are able to take benefit of the offers.

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    6. Don’t Overspend

    Be a careful shopper and shop according to the budget you have planned. Be a smart shopper to take full advantage of Black Friday.

    When purchasing a high-value item, feel free to negotiate with the retailer. Exploring multiple options could lead to a more favorable deal if you’re open to shopping around.

    7. Create a Black Friday Shopping List

    Make a list and check it twice. To get the best deals on Black Friday and Cyber Monday, it is important to make a list and check it so that you don’t forget anything.

    Keep the plan, shop, and budget for everyone on the list. Add and organize gifts, ideas, and external product links for each person who is on the list. This makes the whole shopping purpose easy.

    Check out the prices of the products that are on the list, as the brands and websites revealed the discounts beforehand only. These sales are “leaked” as early as mid-November, and there can be a surprise price on Cyber Monday.

    Set up the price alerts so that when there is a price drop or some great black Friday offers, you can get notifications.

    8. Sign Up for Newsletters

    Sign up for the newsletter of the brands you want to shop for or visit the store. As the newsletter contains all the new information about the products and sales, it gets more efficient before Cyber Monday, as it provides all the details and information about the offers and sales that the brand is offering during the Cyber Monday shopping spree. The newsletter can also provide extra coupons and offers, which can be used to get some extra discounts.

    9. Follow Brands for Upcoming Black Friday Sales on Social Media

    Another way to get the best deals on the day of Black Friday is to follow all the brands and store’s social media pages and accounts, as the pages and accounts provide all the important details about the sales, offers, giveaways, etc., that the brand is providing during the shopping spree.

    If you want easier mobile access to bargains, download the retailer’s app as websites may crash due to heavy traffic.

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    10. Apps and Extensions, Your Black Friday Deal Guides

    Get the best Black Friday and Cyber Monday deals hassle-free with apps and browser extensions. They do the work for you, tracking limited-time offers, notifying you of price drops, and even keeping an eye on specific products on sites like Amazon. Stay in the loop with simple alerts on your smartphone and laptop so you don’t miss the top discounts during the shopping spree.

    11. Decide on One Reliable Payment Option

    To shop more and more without worrying about the checkouts and payments, it is better to figure out the payment options beforehand. The last one wants is not to be able to check out due to the checkout problem, credit-debit card, or any other form of payment issues.

    12. Use Cashback and Reward Programs

    Check out cashback websites or credit cards with rewards when shopping during the Black Friday Sale. Some cards offer special cashback rates or extra rewards during the season. Just be sure to use credit responsibly to avoid extra charges.

    13. Make Sure to Check the Return Policies

    There can be size or color issues or any other aspects of the product after receiving the package. So, make sure you are aware of the return policies of the app or brand so that you can return the items easily and it won’t hamper the pleasure of Black Friday or Cyber Monday.

    14. Watch Out for Scams

    Stay safe this Black Friday and Cyber Monday. Shop smart by choosing reputable stores, and be cautious with email and social media links. Avoid scams and enjoy worry-free holiday shopping.

    15. Create a Wishlist

    Before Black Friday starts, make a wishlist of the items you want to buy. Rank your list by what’s most important and how much you can spend. This will help you stay focused and prevent impulse buying.

    16. Check for Coupon Codes

    Before you check out, search for special promo codes from the retailer or trusted deal sites, you might score extra discounts on your Black Friday purchase! Many stores release limited-time coupons during the sale, so don’t miss out. Combining these codes with existing offers can help you save even more on your favorite products.

    Conclusion

    These are the best shopping days for holidays. Both the retailers and the customers gear up for these two days so that they can shop their hearts out for the holidays.

    We hope you have a good shopping experience this season.

    FAQs

    Does the Black Friday sale happen in India?

    Yes, although Black Friday is usually celebrated in the USA, many sites offer huge discounts.

    Is the Black Friday sale offline or online?

    Black Friday sales are both offline and online.

    What is Black Friday sale India date?

    The Black Friday sale in India is on 28th November 2025.

    Why is it called Black Friday?

    In the 1960s, some police officers in Philadelphia started using the phrase “Black Friday” to describe the chaos of holiday shopping.

    What are the best Black Friday deals in India?

    Here are some of the best Black Friday deals in India:

    • Smartphones: Discounts of up to 50% on smartphones from brands like Samsung, Apple, and Xiaomi.
    • Refrigerators: Discounts of up to 20% on refrigerators from brands like Godrej, Haier, and Whirlpool.
    • Clothing: Discounts of up to 70% on clothing from brands like Myntra, Jabong, and Amazon.
    • Beauty products: Discounts of up to 40% on beauty products from brands like Lakme, Maybelline, and L’Oréal.
    • Toys: Discounts of up to 50% on toys from brands like Hamleys, Funskool, and Fisher-Price.

  • How to Use Instagram for Business?

    With the advent of social media and the kind of popularity it holds today, it would be extremely beneficial for a business to create a strong social media presence. Instagram falls among the most widely-used websites and applications that help in creating a strong buyer base, especially if the target audience for the business is millennials or Gen Z buyers.

    The Facebook-owned platform, Instagram boasts of having around 1 Billion (2022 reports), active users per month, and 500+ million daily users. While the young adults (between 18-24 years), and the adults (between 25-34 years) are found to be the most active on Instagram, the platform is also used by people below and above the margin.

    Instagram Users and their Age Groups
    Instagram Users and their Age Groups

    Moreover, recent reports state that the brands have seen a 4% of average engagement from their followers on Instagram, which is much more than the followers’ engagement rate on Facebook or Twitter, which happens to be around 0.1%. In fact, brands get 10x more engagement on Instagram from all around the platform than they get on the other social media platforms. In other words, Instagram is better for the visibility of the brands.

    With an Instagram business profile, you can see real-time data on how your stories and promoted posts perform, get insights into how followers are interacting with your content and unlock features only available to businesses that make it easier to get noticed and drive sales. Creating a business profile on Instagram is free and can help you a lot to understand your audience.

    So, let’s talk about how you can use Instagram for your business, and all the aspects that you need to keep in mind for working out your plan that way. It will help you understand the features of Instagram for Business as well.

    How to use Instagram for Business?

    Tools Provided By Instagram To Monitor Outreach
    Benefits Of Using Instagram For Business

    How to use Instagram for Business?

    So, now that we are all aware of how big is Instagram and how important the platform is for businesses, it is obvious that you would also want to leverage the popular social media platform to grow your business. If you are interested, then let’s dive into the primary steps that will help you use Instagram for your business here:

    Create an Instagram Business Account

    If you already have a personal account. Moreover, if the content of that profile is engaging and appropriate for your brand, then you can simply convert that into a business profile. After that, you will be able to access all the features and tools that are available only for Instagram business accounts.

    You can easily convert your personal account into a business account by following the below steps:

    • In the Instagram Mobile App, go to your Profile.
    • Now go to “Settings“
    • Go to “Account“
    • Tap on “Switch to Business Account” or “Switch to Creator Account” as you like.

    This will convert your profile into an Instagram Page. It is a really helpful feature of Instagram for startups and entrepreneurs, who are looking forward to using Instagram for their businesses.

    Make Your Feed Visually Appealing

    Example of an Appealing Instagram Profile
    Example of an Appealing Instagram Profile

    The users of Instagram are groups of people from the new generation. As Instagram is mainly an app to share photos, users need to see your product before they even visit your website. Thus, it is important to upload photos of your business and products in a way that is eye-catching and stands out from the plethora of content that is thrown at users today. Besides, it is also essential here, to maintain a proper colour scheme and aestheticism that makes the grid layout visually appealing.

    When users find a post or image that is appealing, the key instinct is to open the profile and check out further products. A typical user views an image for about 3-4 seconds and on finding it interesting, takes 6-7 more seconds to skim through your profile. So, it is important to make these moments count.

    One should market their products keeping in mind the current trends, i.e., the viral happenings around the globe because they bring viewers easily. People tend to be engaged more with the posts related to the latest trends in the world of marketing and beyond it, which in turn, helps brands get more shares from their followers. This is why it is essential to monitor these trends, which include technology trends, marketing or general trends. Though the videos can provide more information than the photos, they are mostly considered less engaging for the users when compared with the images. Putting up photos, especially of high quality, will increase your engagement. Typically, users view about 10-20 seconds of a video. So when uploading one, businesses should try to put more colourful content at the beginning of their videos, and try to keep the viewers engaged throughout.

    Marketing On Instagram

    Keep in mind, that your page is not isolated on Instagram. So, keep it up to date with the latest hashtags, trends, and content that may help sell your products/services, and gain mass approval for them. Some of the biggest worldwide trends were “Fidget Spinner” and “Mature Bag” and then the social media trend based on iPhone 11’s design came, and it continues in much the same way. When users come across your page, catch their attention by producing content that is both relevant and contributes to your business.

    • Write grabbing captions
      The captions of your Instagram posts, stories and videos are really important because it is the caption that the readers read first to check if it is of any interest to them. So, you should not miss out on this opportunity to score.
    • Keep your posts formal and your stories casual
      The stories come and go, so a more formal tone would only bore your potential customers. However, here if you pour some nice and grabbing casual content, then you might still have the opportunity to hit them!
    • Use hashtags
      A major way of attracting users is by using hashtags that are widely used, and viewed by many users or those which are relevant to your business. This helps your page be visible to a greater number of viewers. Never forget the caption of your photos or don’t take it lightly, describe your images and videos creatively, use hashtags or ask the viewers questions, and use the caption to keep viewers engaged. An inspirational quote or a pop culture reference helps you score extra points.
    • Stories
      Use Instagram stories effectively to display new additions to your product line or promote your business. Be creative, original, and crisp with Instagram stories.
    • Story highlights
      Maintain clearly defined important highlights as a part of your profile as they are the first to attract the audience’s attention. Make them seem interesting and use these to especially highlight any offers or competitions that your brand is holding.
    • Add relevant CTAs
      If you want the users to click on your website or the products and services that your brand offers, then you need to tweak your content in such a way that it drives the customers’ attention, and leads them to click on the link you want to.

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    Write An Interesting Bio

    The first thing that users will view in your account when they visit your profile is the bio. Keep the bio crisp and to the point, describing your business, but do so in a creative manner, one that shall intrigue users to further explore your account and your website. Add a link in your bio, it could be the link to your website or one that features your latest or most popular product. This makes your business easily accessible to the community. Use points to give information about yourself and use attractive emojis. You can also go in the extreme opposite direction and give a one-line introduction if you’re daring to be pretentious and if it works with the aesthetics of your product and/or services.

    Make the logo of your company your profile photo instead of changing it with each new product to give your brand space to become known and recognized by users. Often seeing the same logo, again and again, may instil a feeling of familiarity amongst the users.

    Use Geotagging

    Geotagging is a feature on Instagram. With geotagging, you can tag the location of each of your images. You can also tag your work address or the address where your business is headquartered. This further makes it easy for the followers and the customers of your brand to know the location of your business. To use geotagging, you can simply press the “add location” button, and then you can type an address or select one from the selected Instagram list of addresses.

    Tools Provided By Instagram To Monitor Outreach

    Instagram Business Account Insights
    Instagram Business Account Insights
    • Actions taken from the story: You can view the number of people who visits your profile through your stories by swiping up and checking insights. This helps you view the nature of content that attracts users, which would help you gain more insight into the factors that will help you gain more popularity. You can also promote the stories as your post so that a larger audience views your content.
    • Post insights: You can check the number of people that view your page, know how many among them already follow you, and the number of people you have reached through the explore page or the tags you have used. This will help optimize your business, brand, and Instagram account to produce content that is mass-approved and will help you increase sales.
    • People Visited your Page: Instagram also shows how many people have visited your profile in one week on your home page.

    Benefits Of Using Instagram For Business

    • Your audience is already there: In June 2018, Instagram reached one billion monthly active users, up from 800 million in September 2017. Instagram has become one of the most popular social networks in the world. So, if you have a proper Instagram strategy then there is no limit to success for your business. This is the best platform where any quality service or product can go viral within a short period.
    • Build your brand reputation easily: No matter how big or small your business is, if you have confidence in your product or service, then you have the key to success. Instagram has allowed businesses to grow freely, with equal opportunities for every one of them. You just have to take advantage of the built-in features at the right time and you are well on your way to success. Interact with more and more people, try to post quality content regularly and make sure the images you are using are in HD. Instagram prefers quality more than quantity, so make sure your content is visually appealing.
    • Generate revenue directly from Instagram: A few years back there was a limited opportunity for businesses to get success on Instagram. But now, Instagram has allowed businesses to earn money directly from the platform itself. There is a new feature Instagram has launched that is the shoppable post where you can add tags to the products in your photos with links and that will include product description, price, and the “shop now” button or link. Your audience can directly buy the products from your online store.
    • Show your creativity on Instagram: Instagram is the best place where you can show your creativity and also how attractive your brand is. Show your enthusiasm while posting content, and make it as much appealing as possible. You can also organize some contests, giveaways, special offers, and many more. This will help you to attract more and more visitors to your profile and also to your online store.
    • Promote through influencers: Influencers are the people who have a big following on social media and other online platforms. When you start a venture and you want to market it to a large audience, influencers are the people who can help you out with this. Many influencers promote brands and products to take them on the growth path. They have an audience who follows them from the heart and is also loyal to them. So here, you have the opportunity to build the reputation of your brand.

    Conclusion

    Keeping in mind all these points will help increase outreach and drive sales of the products and services you offer. Instagram is a crucial marketing tool for startups. Using Instagram for business will help gain your brand publicity and a larger market to establish itself. Many businesses are solely based on Instagram at this age, and are reaping all the benefits that the platform has to offer. Using a platform that is this popular will add to the marketing of your startup.

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    FAQs

    What is Instagram for business?

    Instagram is a popular social media platform that can serve as a valuable marketing tool for your business. You can create a business account on Instagram by first creating a personal account and converting it.

    What are the benefits of Instagram for business?

    Some of the Benefits of Using Instagram for Business are:-

    • You can learn about your customers
    • Presentation of products and services is easier
    • Customer engagement can be maximised this way
    • Instagram helps in building solid customer relationships
    • It helps in driving website traffic
    • Reaching new audiences is easier
    • You can go for prominent influencers and make them brand ambassadors

    What are the advantages of using Instagram?

    The Advantages of Instagram are:-

    • It is a popular media
    • It has a wide scope for everyone
    • Instagram offers spaces for each content creator
    • Marketing opportunities galore on Instagram
    • Instagram optimising, and marketing on Instagram is cost-effective
    • Instagram prioritises security
    • Instagram helps both celebrities and fans
    • Instagram has numerous tools to make effective marketing possible
    • Building engagement is easy

    How to use Instagram for business?

    If you want to use Instagram for business, then first you need to ensure that you have a proper profile, with a decent profile picture as your business logo. If you don’t initially have a business account on Instagram, you need to make your existing account into an Instagram business account. Some more things that you need to follow to successfully start using Instagram for your business are:

    • You need to chalk out a foolproof business strategy
    • You should optimise your profile to the fullest
    • You should keep in mind to share good quality content
    • You should focus both on attracting new audiences and engaging the old audiences

    How to create an Instagram company page or a company business account on Instagram?

    If you are looking to create a company business account on Instagram, there here are a simple set of steps that you can follow:

    • Visit your Instagram profile and click on the top-right corner
    • Now, click on Settings
    • Then, tap on Account
    • Now, chose Switch to Professional Account
    • Next, tap on the Continue option
    • Now, choose the right category for your business, and click on Done
    • Tap the OK option
    • Click on Business
    • Select Next
    • Now, add your contact details, and go for Next
    • At last, you need to tap on the X option to exit

  • Top 14 Best Startups in Jaipur

    The Pink City of India and the capital of Rajasthan is famous for its forts, and markets, and I can’t forget to mention the celebs’ favourite “Annu Mobile Paan Bhandar”.But besides these, Jaipur is becoming famous for one more factor, it is in the Startup industry. These are the list of startup companies in Jaipur that are going to be successful in the future. Let’s have a look into it.

    List of best startups in Jaipur

    1. CarDekho
    2. Voylla
    3. Tax2Win
    4. Instacash
    5. ScooNews
    6. KuberBox
    7. Indibni
    8. Desi Diaries
    9. Lexcart
    10. Oxy3
    11. KhanaGadi
    12. Mr & Mrs Pet
    13. Street Jumper
    14. eShiksa

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    1. CarDekho

    Founder: Amit Jain

    Founded: 2008

    Industry: Application Software

    CarDekho Website
    CarDekho Website

    CarDekho was founded in 2008. CarDekho helps users buy cars that are right for them. It gives rich automotive content such as expert reviews, detailed specs and prices, comparisons as well as videos and pictures of all car brands and models available in India on its website and app.

    CarDekho has tie-ups with many auto manufacturers, more than 4000 car dealers and numerous financial institutions to facilitate the purchase of vehicles. The company has expanded to Southeast Asia with the launch of Zigwheels.ph, Zigwheels.my and Oto.com. It also has a presence in the UAE with Zigwheels.ae

    CarDekho has received a total of $497.5 million in funding to date. Its investors include Google Capital, Tybourne Capital, Hillhouse Capital, Sequoia Capital, HDFC Bank, Ratan Tata, and Times Internet.

    2. Voylla

    Founder: Vishwas Shringi & Jagrati Shringi

    Founded: 2011

    Industry: Jewelry Portal

    Voylla Website
    Voylla Website

    Voylla is a fashion jewellery brand based in Jaipur that was founded in 2011. It has a robust online presence and an expansive retail presence of 250+ Stores across India. Voylla started operations in 2012 in Bengaluru and then shifted its base to Jaipur in 2013, and started selling men’s accessories from its stores in 2015.

    Voylla had raised a total funding of USD 15.5 million as of 2022. The company raised funding from a private equity firm, Peepul Capital last year. Prior to that, the company had raised two rounds of funds in 2012 and 2013 from Snow Leopard Technology Ventures.

    3. Tax2Win

    Founder: Abhishek Soni & Vertika Kedia

    Founded: 2015

    Industry: Fintech

    Tax2Win Website
    Tax2Win Website

    Tax2Win is the startup working to help other startups grow. Tax2Win can assist in all tax-related issues. They can handle everything related to tax on behalf of the firm. The startups don’t have to worry about ITR. They also provide CAs to assist you in filing ITR, if you wish to. Other than that, they have various kinds of financial tools available on their website. The company was acquired by Fidom in 2021.

    Tax2Win was founded by Abhishek Soni and Vertika Kedia. Both the founders are Chartered Accountants. The idea of Tax2Win came to Abhishek’s mind when he used to travel a lot in shared cabs and people used to ask if he can file their returns. The company raised total funding of $1 million as of 2022.

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    4. Instacash

    Founder: Prateek Goel

    Founded: 2017

    Industry: Re-Commerce

    Instacash Website
    Instacash Website

    Instacash is a website where people can sell their old phones. The company provide home pick-up service and a good price on the phone. They use an algorithm to determine the price of the device the user is selling.

    The main factors are the market value and the current condition of the phone. After buying from the general public, Instacash then wipes out the data of the phone and sells it to further dealers who then sell it to people who are looking to buy second-hand phones.

    Instacash was founded by Prateek Goel in 2017. Before starting Instacash, Prateek founded Zerowaste and co-founded Teramatrix and Codescape.

    5. ScooNews

    Founder: Ravi Santalani

    Founded: 2017

    Industry: Media

    Scoo News Website
    Scoo News Website

    Scoonews is a news platform focused on news related to education. It is a website where teachers and other professionals in the education industry can keep a tab on their industry. Along with reading, people can also contribute by submitting their articles on their website. Moreover, they have listed some videos that anyone interested in the education field should watch.

    Scoonews was founded by Ravi Santalani in 2017. Before starting Scoonews, Ravi was the CEO of AddADot Technologies.

    6. KuberBox

    Founder: Sourav Lodha

    Founded: 2008

    Industry: Jewellery

    KuberBox Website
    KuberBox Website

    KuberBox is a Jaipur-based jewellery startup that deals with a vast variety of jewellery. Not just the jewellery for ladies, but they also have jewellery for men. This startup also gives an opportunity to other people to earn by selling their products to their family and friend circle.

    KuberBox was founded by Sourav Lodha. Sourav also founded a company called PrintBooth in his engineering college. He sold his share and exited the company. Sourav did a Professional Diamond course before starting KuberBox.

    7. Indibni

    Founder: Nitin Jain & Ankit Jain

    Founded: 2012

    Industry: Gifting

    Indigifts Website
    Indigifts Website

    Indibni is a gifting and designing company which delivers and brings gifts from and to all over India. According to one of the founders Nitin Jain, the three “I” in the name of the company stands for India, Innovation & Individuality.

    Indibini was founded by Nitin Jain and Ankit Jain in 2012. Ankit did his Bachelor’s whereas Nitin did his Masters in Animation from Birla Institute of Technology.

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    8. Desi Diaries

    Founder: Anurag Bajoria

    Founded: NA

    Industry: Media

    Desi Diaries is a media company which has a collection of many media channels based on city news. They post local news related to all the main cities including Jaipur, on their Instagram pages. Their main focus is Jaipur but they have a particular page for many cities. The Instagram page of Jaipur Diaries (Sub company) has more than 150k followers.

    Desi Diaries was founded by Anurag Bajoria. Anurag is an Investment Manager and started the company as a side project. He handles it full-time now.

    9. Lexcart

    Founder: Arvind Singh

    Founded: 2016

    Lexcartsis a platform where you can find and hire the best lawyer in any city or court in India. Lexcart is very convenient to find a lawyer. We believe that you deserve to get professional legal advice from the best lawyers. The company aims to provide professional legal advice to everyone, only from the best lawyers.

    Lexcart was founded by Arvind Singh in 2016. He supports the company as the Chief Legal Officer of Lexcart.

    10. Oxy3

    Founder: Dipankar Rabha

    Founded: 2020

    Industry: Gardening

    If you love plants or if any of your family members do, then Oxy3 Plant is the online destination for them. You can request services like terrace gardening, vertical gardening, etc. One of their dozens of services is that you can leave your plant in their plant bank if you are going on a vacation. The transportation of those plants is their headache, you can just enjoy your vacation.

    Oxe3 was founded by Dipankar Rabha. Dipankar has an MBA degree in Marketing and Finance.

    11. KhanaGadi

    Founder: Amit Deep Kumar

    Founded: 2015

    Industry- Food Delivery

    KhanaGadi provides this special service to deliver food by train. Moreover, they deliver you the food from any restaurant and you can even ask for custom orders. However, you cannot order it online directly. But they take orders through calls. Their number is available on Google.

    This Jaipur-based startup was founded by Amit Deep Kumar in 2015. KhanaGadi delivers food to more than 90 stations in India. Along with that, they also do home food delivery in Jaipur.

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    12. Mr & Mrs Pet

    Founder: Ashish Chanwal

    Founded: 2016

    Industry: E-commerce

    Mr n Mrs Pet Website
    Mr n Mrs Pet Website

    Mr n Mrs Pet is an online pet store. They offer each and every service related to pets. You can buy pets from their website and if you already have a pet then you can treat them well with Mr. & Mrs Pet’s services.

    Mr n Mrs Pet was founded by Ashish Chanwal. Ashish is a bachelor of Arts from the University of Rajasthan.

    13. Street Jumper

    Founder: Ravi Poddar & Tarin Poddar

    Founded: 2014

    Industry: Logistics

    Street Jumper is a logistic startup. It helps people to move local goods around the city. They can send or order anything from anywhere around the city. The company aims to create a logistic network where the user gets connected to a verified and validated Jumper, which offers personalized delivery service and completes the assigned task.

    Street Jumper was founded by Ravi Poddar and Tarin Poddar in 2014. Later in 2016, the startup was acquired by a Mumbai-based entrepreneur, Sandip Modi.

    14. eShiksa

    Founder: Pravin Sharma

    Founded: 2013

    Industry: Educational, Training

    eShiksha Website
    eShiksha Website

    eShiksa is an education management portal which simplifies the management and provides enormous facilities to an Institute. It provides all the facilities of educational business like administrative, academic and accounting activities. Institute can connect with students and parents easily with eShiksa.

    eShiksa helps in students’ growth because it creates a single window for viewing various reports on the academic front and paying all kinds of institute fees online.

    If you liked our list, check out other cities too. Share this post with all your friends.

    FAQs

    What business can I start in Jaipur?

    Textile business, Art and painting, travel business, handicraft, sweet shop, and jewellery design are some of the businesses you can start in Jaipur.

    What are some of the top startups in Jaipur?

    CarDekho, Instacash, KuberBox, Tax2Win, and eShiksha are some of the top startups in Jaipur.

  • Top 15 Digital Marketing Trends Every Marketer should know for 2022

    In recent events, many businesses opted for digital marketing as things weren’t the same after the Covid-19 Pandemic. Because people were purchasing or selling their products through digital to avoid human contact. Some businesses find it easy to market their products & services via a digital platform by using advanced and available marketing trends, meanwhile, some businesses still want to sustain themselves in the industry.

    For instance, with the impact of the ongoing pandemic, various small-scale businesses failed to progress or market their products in the industry due to low connectivity with the real world or even worse, didn’t advance their marketing strategies according to the trend. In order to attain a top brand among the competitors, one business must apply trending digital marketing tools. Here, we have enlisted 22 digital marketing trends that will help your business to attain its objectives & goals effectively and efficiently.

    AI (Artificial Intelligence)
    Programmatic Advertising
    Interactive Content
    Conversational Marketing
    5G Network
    Social Media Marketing
    Personalization
    Live stream
    Omnichannel Marketing
    VR Technologies
    Geographical Marketing
    Push Notification
    Blockchain Applications
    Quantum Computing
    Green Marketing
    FAQ

    AI (Artificial Intelligence)

    With time changes, AI became a prominent element, especially in marketing. So; we have to also change certain things to survive in the digital world, especially opting for AI over traditional marketing. Recent studies stated that AI marketing helps a business to speed up its function by taking any automated decisions based on Data Analysis, Data collection, and other information to determine the audiences without any manual aids.

    Programmatic Advertising

    Without any intermediary to persuade the customers, businesses have started to install programmatic advertisements that do automated buying & selling of online advertising on various digital platforms. In other words, programmatic advertising delivers the right information to the right people at the right time, and this could be done, by analyzing the audience’s segmentation and using algorithm software.

    Interactive Content

    KitKat Interactive Advertisement
    KitKat Interactive Advertisement

    Nowadays, people look forward to interesting content rather than expatriate content. So, in the upcoming marketing trends, your business can use interactive content that will result in increased sales with increased leads. By means of this, add visual content, creative advertisement, infographic, images, videos, marketing billboards, and other elements to strengthen the brand and drive traffic.

    Conversational Marketing

    Two-way communication is key in conversational marketing, where people anticipate quick responses, as well as businesses, expect effective feedback. Therefore, a business should adapt to conversational marketing to augment customer engagement, experiences & revenue, say, Chatbots, which are automated to customer-centric and dialogue-driven approaches.

    5G Network

    As everyone knows, the upcoming future relies on the 5G Network that generates a global-based wireless standard. 5G Network empowers the Internet of Things (IoT) that promises a long-term potential service as IoT aids Augmented Reality and Virtual Reality in the marketing.

    Social Media Marketing

    Another trend that has been ruling the digital world since its commencement is Social Media marketing. In recent times, social media has become a popular mode of marketing in generating a wide range of customers. Instagram, for instance, has nearly 130 million users, where users create brand awareness and introduce new products through Instagram algorithms, Instagram Live streams, shopping options, filters, and other features.

    Personalization

    One-to-one marketing is done based on data analysis and digital technology to deliver individualized messages & product offerings according to the audience’s segmentation, i.e, interest, backgrounds, demographics, and many more.

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    Live Stream

    Live stream shopping is considered an effective marketing tool in 2022, where Live streaming enhances engagement, interaction, and viewers. The live stream is used to proclaim any brand news, information, product launch, and other live interviews. In this way, marketers can perform live streaming as a marketing trend to attain netizens’ attention.

    Omnichannel Marketing

    Nowadays, many businesses are adopting omnichannel marketing that corporate & connect various digital platforms to interact with customers. In omnichannel marketing, branding, messaging, and online and offline touchpoints are seamlessly integrated as customers move down the sales funnel, enabling a more engaging customer experience.

    Consistency is the key to Omnichannel marketing, which allows businesses to adopt a consumer-centric approach that keeps the customer journey at the forefront.

    VR Technologies

    A virtual reality marketing campaign involves using virtual and augmented reality technology to promote brands and their products. The devices can make VR marketing visual, multi-sensory, or some combination thereof. Virtual reality headsets make VR marketing more powerful. While a VR Instagram filter overlays objects or pictures onto the camera view, an immersive experience is completely immersive.

    Geographical Marketing

    In marketing, geographical segmentation means targeting products to people who reside or shop in a specific area. When selling products that are influenced by regional differences in culture, climate, or population, this approach will be especially useful. Conducting a proper survey will help to market the products & services according to their location. Like seven sisters, demand production of umbrellas, so businesses can sell rainy season products to those regions that augment business profit.

    Push Notification

    Push Notifications
    Push Notifications

    In push notification marketing, marketers send browser notifications on a variety of devices to their target audience to inform them of services and products. In a push notification, a short message is sent to the user’s mobile or desktop, prompting them to act with an intention to make them acquire a purchase. Push notifications have the advantage that you can time them and you can even customize them to fit your specific circumstances.

    Blockchain Applications

    A blockchain is a shared, immutable network of ledgers that facilitates the process of recording transactions and tracking assets among business networks. Blockchain offers immediate, shared, and transparent information since it stores information on a ledger that can only be accessed by network members with permission. Besides, the blockchain network can track orders, payments, production, sales, accounts, and so on.

    Quantum Computing

    To perform calculations, quantum computing uses the collective properties of quantum states, such as superposition, interference, and entanglement. Quantum computing can be used to generate huge amounts of data to study shoppers.

    Green Marketing

    Recently many countries joined together during an environment summit 20 intending to manage climate change by eliminating negative aspects. For this, various businesses promote such products based on the environmental benefit which plays as eco-friendly to the company as well as to the surroundings. In order to obtain green marketing, one such business should manufacture sustainable trends, eliminating toxic manufacturing, producing recyclable goods, using a 3Rs system while producing goods & services.

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    Conclusion

    Digital marketing is one of the fastest-growing industries. It is one of the most valuable assets of any startup or company. It is an evergreen industry and the only possibility to survive is to stay notified about the growing trends in the digital marketing industry.

    FAQ

    Artificial Intelligence, Personalized advertising, green marketing and push notifications are some of the future trends in digital marketing.

    What is the next major trend in digital marketing?

    The next major trend in digital marketing is Chatbots.

    What will marketing look like in 2025?

    Customer lifetime value will be the main priority of marketers in 2025.

  • 8 Ways to Use Reddit For the Business [Hidden Ways]

    Reddit is a social media website, something similar to Quora, but a different one. This American social media and “the front page of the internet” has grown too big. Initially, people never thought that Reddit can have more than 222 million active users per month. This number is even more than Quora, which has only 190 million active users per month.

    If there are so many people that have joined Reddit over the years, then there must be some business opportunities for you. Even if you are a content creator or a marketer then Reddit will be a useful tool for you. Using Reddit you will be aware of the latest trends in your industry. Therefore, let’s uncover some ways you can use Reddit for your business.

    Customer Service
    Market Research
    Run Ads
    Promoting in Subreddits
    Share News
    AMA
    Create a Community
    Add Links & Bring Traffic To The Website

    Customer Service

    You can provide services and solve the problems of your customers on Reddit. You can create a subreddit, which will work as a forum and will be dedicated to your product only. It will be a great tool if you are still in the initial days of your startup. You will not have to spend any money on creating a dedicated website for your forum. Also, many people will discuss it together so some problems will be solved among the users only. You might not have to do any effort and spend time-solving it.

    Market Research

    Reddit is a great source of content. You can research the market need. With the data collected, you can then design your product accordingly. If you are a content creator, then no doubt you will get so many new ideas and inspiration on Reddit. You can also ask people whether they would like a new feature in your product or not.

    Run Ads

    No doubt the most important factor of Reddit for your business is its ad feature. You can pay for showing ads on Reddit’s website and app. It is just like Instagram and Facebook except it has been proved better for some particular kind of businesses. Reddit’s ads focus on subreddits. Subreddits distinguish a particular group of people. So, there is a strong possibility of buzz generation and then a discussion about your product in a subreddit. Whereas, on Facebook or Instagram, you are not shown ads in groups or chats.

    Reddit advertisement for small busnissses
    Reddit Advertisement for Small Businesses

    Promoting in Subreddits

    You may not afford to pay for the sponsored ads on Reddit, but you can promote your products in subreddits. However, read about all the “reddiquates” first which are a set of rules you have to follow. Don’t openly promote your product or your website. Start a discussion related to your website or product, then silently promote your product. Silently promoting means to not capture too much attention but still promoting it. It should not look like you are promoting your product officially. Just keep it casual and play it safe. Because you can be banned on Reddit for this if you don’t do it correctly.

    Share News

    Everyone wants to know new things happening in their interested field. It could be any topic from hacking to political. Therefore, share news related to the business field you are in. If you have a blog on technology, then share the news about the latest gadget in the market. If you deal with online show tickets, then share the schedules of the shows in cities. Sharing news will grab people’s attention and will eventually generate leads for you.

    AMA

    Do AMAs, which stands for “Ask me anything”. If you have an audience, then your people will ask you questions about you and your products. It doesn’t matter if you are a very small startup or a giant company. People will always have something to ask. AMA connects you directly with your audience and you have a chance to influence people to buy your product. So host an AMA on Reddit.

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    Create a Community

    Creating your community is the best idea. You will have full control. It is very easy to create a community on Reddit. However, it is not easy to get the audience in your community. So, to promote your subreddit, go to other’s subreddit and let people know about your community. Or promote it on your website. Once you have a good audience, you can promote your new product, take feedback and solve customer’s problems in just one place.

    Add Links & Bring Traffic To The Website

    Reddit offers you to share your content in front of your industry or target audience. Hence put the relevant links of your website. Unlike other social media, people on Reddit like to find new websites for valuable information. Thus, if you are providing value on your website or blog, then put the links on Reddit and drive quality traffic to your website or blog.

    Conclusion

    Start taking advantage of this new era. Bill Gates once said “If your business is not online, then your business does not exist.” This is the golden opportunity to take your business to the sky. It doesn’t matter if you own a tea shop on a street or an online shopping store. Online marketing is the key to success. Reddit is just one platform, there are many others like Instagram, Facebook, Quora, etc. You just have to analyze your audience. If you do it right, you can target the right people which will result in lead generation. Comment some more tips about Reddit. Do you use Reddit for business or just as a casual user? Share this post with all your friends.

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    FAQs

    What is Reddit app?

    Reddit is a social media website, something similar to Quora, but a different one.

    What is Reddit used for?

    It is a social platform where users submit posts that other users ‘upvote’ or ‘downvote’ based on if they like it.

    Who is the founder of reddit?

    Steve Huffman, Aaron Swartz and Alexis Ohanian.

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  • Why Facebook, Twitter, Instagram might get banned in India? – A Deep Analysis

    In the past few days, the headlines and the major posts on various social media handles were about the ban of the social media applications in India. Let’s look at why the social media giants such as Facebook, Twitter, Instagram might get banned in India.

    Why The Government of India might ban Facebook, Twitter, Instagram
    The new Social media norms by The Government of India
    Social media platforms that have not accepted the new norm
    Will the Social media Apps really get banned?
    The Consequences of the Social media Ban
    FAQ

    Why The Government of India might ban Facebook, Twitter, Instagram

    During the month of February, the Government of India had provided a new norm that is supposed to be followed by all the social media companies in the country. The Government of India had provided a time period of 3 months where the deadline for accepting the new norms was on 25 May 2021.

    The social media giants such as Facebook, Twitter, Instagram and WhatsApp have not accepted the norms and have not made any provision to follow the norms.

    The new Social media norms by The Government of India

    As per the new norm, the large social media platforms defined as those who have more than 50 lakh registered users will have to appoint a resident grievance officer as part of a larger grievance redressal mechanism, they will also have to actively monitor the content on their platform and also provide a monthly compliance report for Indian users and self-regulation mechanism.

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    Social media platforms that have not accepted the new norm

    As of now only the Indian based social media application Koo has accepted the norms and the guidelines put forward by the government. The other social media giants have not accepted the norms and WhatsApp has also filed a complaint against the government in the High Court of Delhi.

    The social media giants such as Facebook, WhatsApp and Twitter have conveyed that accepting the new norm would end the privacy of the users and messaging platforms such as WhatsApp will no longer be end-to-end encrypted.

    Number of social network users in India
    Number of social network users in India

    Will the Social media Apps really get banned?

    It is to be noted that if the social media platforms do not comply with the new norms and don’t follow the guidelines, they will not be banned by the Government but they will lose their status as a social media platform and various protections they receive as intermediaries.

    The Government of India can also file a case against the social media companies for not following the rules as per the law of land.

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    The Consequences of the Social media Ban

    The main consequence if the social media platforms accept the ban would be faced by the users and the citizens of the country is that they would lose the right to speech and they would not be able to freely express their view points on the social media platforms.

    If the social media platforms are banned in the country it would largely affect the economy of the country adding to a lot of people becoming unemployed as a large number of people run their online businesses through Instagram, Facebook and Twitter.

    The ban on the social media giants will also largely affect the other companies in India as they rely on these platforms for advertising their products and services. The social media platforms even provide an option where the companies can target their customers.

    It would even affect the Indian based employees working in the various social media companies as the ban would lead to unemployment to a lot of them working in the Indian subsidiaries of the social media companies.

    This is estimated to largely affect the economy as the businesses which have build a profile on the social media platforms would run under loss and also taking the critical situation of the Covid pandemic and increase of unemployment in the country would have a large effect on the economy of the country.

    FAQ

    Why is social media getting banned?

    Social media apps might get banned if they fail to comply with the new intermediary guidelines for social media platforms.

    What is the new IT rules for social media?

    The new IT Rules 2021 for digital media platforms includes the requirement to appoint a resident grievance officer as part of a larger grievance redressal mechanism, active monitoring of content on the platform, and monthly compliance reports for Indian users.

    Has WhatsApp sued Indian government?

    Yes, WhatsApp has filed a case in the Delhi High Court against the Indian government, seeking to block the new IT rules.

    Conclusion

    India has around 53 crore WhatsApp users, 41 crore Facebook users, 21 crore Instagram users and around 1.75 crore Twitter account holders. These are the major social media companies operating in India and the Indian based application Koo has around 60 lakh users.

  • A Complete Guide to Hashtags Marketing Strategies

    Hashtags are a kind of metadata tags used on Social media platforms, which let users apply a user-generated tag to the content. When it comes to social media marketing, brands heavily rely on Hashtag marketing. To increase their reach among an increasingly global market, more brands use social media analytics tools to use Hashtag marketing strategy. Here we have listed a few effective Hashtag strategies.

    From the social media trends to reality TVs, hashtags are everywhere these days. The main purpose of a hashtag is to make it easier for others to find the content on a particular topic on social networks. People always use them on their Instagram, Twitter, Facebook, etc. Some people even use it on WhatsApp too, where it has zero value. But why startup hashtags are important? Let’s see what they are, why hashtags for business growth are important for your business and some strategies to use them.

    So, here is a complete guide on hashtag marketing and how trending hashtags can be used for marketing purposes.

    What are Hashtags Marketing?
    Importance of Hashtags
    How To Do Effective Hashtag Marketing
    Hashtags Strategies
    Hashtag Marketing Tactics
    Tips for Hashtagging
    Conclusion

    What is Hashtag Marketing?

    What are Hashtags Marketing?
    What are Hashtags Marketing?

    Very popular on almost all the social media nowadays, hashtags are used to provide the keyword of interest and facilitate to search for it easily. You can directly search for any hashtag just by clicking on it on almost all the social media platforms. The pound sign (#) creates any keyword into a searchable link.
    Technically, the hashtag is a type of metadata used on social media networks that convert any keyword into a searchable link making it easy for others to search other data or post having the same tag. It also makes it easy for others to find your post.

    Importance of Hashtags

    Using hashtags improve your social media presence as when you use a trending hashtag, people will see your post too. Moreover, it increases your online viewability as social media marketing hashtags make it easy for the bots to categorize you.

    Promotion

    Hashtags promote your content for free. If you use a good hashtag, people will find you with no efforts. Instagram’s algorithm even shows new content to the users in their explorers’ feed. However, it is not necessary that they do it just based on hashtags only, but using a good and relevant hashtag might increase your chances.

    Searchable

    As already mentioned, hashtags make it easier for the algorithm to categorize your post. So, when people search for a particular hashtag, they will see your content too.

    Run Campaign

    With hashtags, you can start some campaign related to your product. Not just promotional campaigns, they are helpful in starting nonprofit campaigns too. For instance, #DoUsAFlavor (Lays’) and #ShareACoke (Coca-Cola) were promotional campaigns whereas  #MeToo and #IceBucketChallenge are great examples of nonprofit campaigns.

    Bill doing the #icebucketchallenge

    Target Potential User

    When you use hashtags, only the interested people will come searching for your post. It will help you in identifying and connecting with your potential customers.

    How To Do Effective Hashtag Marketing

    Find or Create Attractive Hashtags

    • Online tools
      You can use free tools like Hashtagify.me or Hashatit.com to analyze the performance of any hashtag keyword. It will help you find the best hashtag keyword for your post. You can also use tools like Instagram hashtags generator to generate hashtags that save the time you will have to spend thinking about them.
    • Analyze the hashtags of the competitors
      Analyze the hashtag your competitors use. However, just by seeing them having great results because of their hashtag, you should not copy them. Get inspiration and create one that’s your own.

    b. Use Seasonal Hashtags:

    You can create and use seasonal hashtags like #monsoonsales, #summertech etc. Not just seasons, try using festival hashtags too. In fact, hashtags related to festivals are much more important as everyone becomes excited about every upcoming festival.

    festival hashtags
    Seasonal Hashtags

    c. Keep Looking For Latest Trends:

    Keep a close look at the trending topics and news. Try creating the related posts and using the trending hashtags on social media. For example, if you want to promote something on Facebook you will have to know that what are the trending hashtags on Facebook so that you can choose the best hashtags.

    d. Make Your Own Branded Hashtags:

    Create a hashtag of your brand. Use it in your posts and tweets. People will start using your hashtag when they will use your product.

    popular twitter hashtags list
    Branded Hashtags

    e. Promote

    After creating your own hashtag and using them in your post, you need to know how to promote them, you can ask influencers to promote them. If you cannot afford them, go for micro-influencers instead. Hashtags can be used for promotions on various social media.

    Using Hashtags on Facebook
    On Facebook you can promote your posts by adding relevant, trendy and attractive hashtags at the end of your post.  

    • Using Hashtags on Instagram
      The hashtags have great importance on Instagram. Instagram gives you an option to follow hashtags, so if you do research then you can find the best hashtag that is relevant to your post and is popular too. Using proper hashtags you can reach to any number of people on Instagram. Don’t forget, the quality of the content is the first priority.
    • Hashtag Chats on Twitter
      Hashtag chat is a feature of Twitter that lets you use hashtags in conversations and let anyone join it. You can start some conversation and let everyone join the discussion. It increases the reach of your brand.
      Twitter is the best platform for hashtags, all the trends that are created on twitter are just because of hashtags. On Twitter good hashtags spread like fire, Twitter hashtag analytics will teach you how to create and promote good and creative hashtags.

    f. Content Hashtags

    Last and most obvious, do not forget the hashtags related to the content of your post. However, you should use unique hashtags, but using the normal and ordinary hashtag let others easily find you if you are not a big entity.

    If someone uses a hashtag that is very popular but not relevant to the content it may increase the reach but at first but after a time because of google algorithm’s new updates the ranking and the reach or ranking of your website or specifically that page will decrease for not using genuine keywords.

    business hashtags generator
    Relevant Hashtags

    These were some strategies you can use to find the best hashtag for your post. Furthermore, you can also take the help of some websites and apps to find the best hashtag for your post.

    Hashtags Strategies to Improve Visibility

    Some strategies which you should use to see good results by using hashtags in your post are:

    Hashtag Keyword Analysis

    You can use free tools like Hashtagify.me or Hashatit.com to analyze the performance of any hashtag keyword. It will help you find the best hashtag keyword for your post.

    Analyze the Competitors

    Analyze the hashtags your competitor uses. Check the performance of the content on that hashtag if they are relevant. You can use those hashtags unless it’s their own brand hashtag.

    Brand Hashtags

    Create a hashtag of your brand. Use it in your posts and tweets. People will start using your hashtag when they will use your product.

    Promote Brand Hashtags

    After creating your own hashtag and using them in your post, you can ask influencers to promote them. If you cannot afford them, go for micro-influencers instead.

    Use Seasonal Hashtags

    You can create and use seasonal hashtags like #monsoon sales, #summertech, etc. Not just seasons, try using festival hashtags too. In fact, hashtags related to festivals provide much more visibility as everyone becomes excited about every upcoming festival.

    Keep a close look at the trending topics and news. Try creating some related posts and using the trending hashtags on it.

    Hashtag Chats on Twitter

    Hashtag chat is a great feature of Twitter that lets you use hashtags in conversations and let anyone join it. You can start some conversation and let everyone join the discussion. It increases the reach of your brand.

    Content Hashtags

    Last and most obvious, do not forget the hashtags related to the content of your post. Using normal and ordinary hashtag let others easily find you if you are not a big entity.

    These were some strategies you can use to find the best hashtag for your post. Furthermore, you can also take the help of some websites and apps to find the best hashtag for your post.

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    Hashtag Marketing Tactics

    • For SEO title we go search keywords to make our article on top likewise do the same research in terms of hashtags, before using the hashtags in the campaign. This will let you know which words are trending and help you create hashtags based on it.
    • Holidays are everyone’s favourite and social media celebrate it more uniquely using hashtags. Hence, create such hashtags for holidays and special days. This will be very effective during the holiday season.
    • Promotion of hashtags using giveaways:- Giveaways are chances to win free gifts for people and they follow and post for such giveaways. Hence, use it to promote the specialized hashtags which you have solely created for your brand.
    • Ask people to use the hashtags with their pictures or tweets or posts. This engages people and your hashtags are actually being promoted.
    • Partner with influencers of which are related to your industry. Influencers actually rule social media and getting to promote their brand by such influencers surely will generate some buzz.

    Tips for Hashtagging

    • Make it short
    • Make a unique hashtag for digital marketing
    • Include Call to action (CTA) phrase
    • Proofread it before posting
    • Make it clear and easy to understand

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    Conclusion

    People don’t even know the real power of hashtags. They use it in their normal post. However, as an entrepreneur, after reading this post, you know the value of entrepreneur hashtags or entrepreneurship hashtags. Try using the same hashtags when you post something on multiple platforms. However, do not just copy and paste your old posts’ hashtag in your new post. The algorithm of that platform will block you from doing it, anyway. Make it look original. It will take a lot of efforts to do it but it will definitely pay off.
    Try using #StartupTalky in your Facebook post and join our group too.

    p.s. If you are new to social media, and want to learn how to monetize your social media accounts, watch Hashtag Mastery Summit.

    Frequently Asked Questions

    What is a hashtag and how does it work?

    A hashtag is written with a # symbol. It is used to index keywords or topics on Twitter. This function was created on Twitter and allows people to easily follow topics they are interested in.

    What is the purpose of a hashtag?

    A hashtag is the way of tagging brands, people and businesses in online social communities. Hashtags work in a great way with Social Media sites like Twitter, Facebook, Google+ and Instagram.

    How do hashtags help businesses?

    Businesses use hashtags to attract new customers and grow their online presence. Hashtags help facilitate filtering and discovery of related content. Users searching a hashtag you’ve used can come across your account and engage, becoming new followers and potential customers.

    How do you market hashtags?

    Ways for social media marketing hashtags:

    • Keep it simple and relevant
    • Utilize trending hashtags
    • Use the hashtag on multiple social media marketing channels
    • Search the hashtag before you use it
    • Don’t overuse hashtags
    • Be specific and unique
    • Create brand engagement

    How to start a hashtag campaign on Instagram?

    8 Ways to Create an Instagram Campaign:

    • A goal-driven strategy
    • Learn about your audience
    • Create a message
    • Don’t only exist on Instagram
    • Develop a hashtag
    • Promote through influencers
    • Run a contest
    • Consider ads

    What are the best Hashtags for entrepreneurs?

    Best Hashtags for entrepreneurs:-

    • #entrepreneur
    • #business
    • #motivation
    • #success

  • How to Revert Back to The Old Facebook Design

    From its early days, Facebook has been one of the most popular social media websites on the web and continues to be so today with over 2.45 billion monthly active users. Owing to its robust and interactive layout Facebook has managed to amass the highest number of social media users and has about 1.62 billion daily active users. Although since the initial days of its conception, this number has only gone uphill, recent days have seen a decline in the charts. This can be attributed to the change in its layout, which has not been very well received by its users.

    Every new design of a software or an application tends to improve on the previous version in both functionality and visual appeal; the new Facebook update however seems to have upset its users, with most of its user base longing for the older version.

    The new layout of Facebook comes with an option of enabling dark mode, separate group tab interface, along with a Facebook Messenger for desktop, which does not require the users to go to their Facebook profile, instead simply access the same features available on the mobile version, through a desktop application. The 3-dimensional photo option allows users to publish immersive 3-dimensional photos through the portrait mode of the camera while the quiet mode allows the user to mute all the notifications, in an attempt to reduce screen-time.

    Subtle Comparison Between Classic and New Facebook Version

    There are a lot of differences between the classic layout of the Facebook page and the newer version. One such example is the ID numbers, which have somewhat different naming conventions in both versions, in case you want to find a specific profile through the source code. In the classic design, the profile, page, as well as location ID is named as entity id, while that in the new version profile ID is termed as user ID, page as page ID, and event as event ID.

    Finding a previous post is also not so easy in the new version as it is in the classic version since the new version only offers to search by year, while the classic version allowed the users to sort and find posts not by the exact date, but by the month, making it a lot less tedious. In the classic design, you can find when an individual joined a group, simply by hovering over the post; furthermore, the classic version also allows you to view the calendar in case a particular group has come up with an event, while both of these options aren’t available in the updated version.

    Although some features that the classic design offers are better and welcomed by users, man features of the new layout also stand out. One such example is the ‘Groups’ tab, in which the new design offers you more filters including a filter for the city. Moreover, you can find friends and followers in the new design with ease owing to an additional search bar as well as posts within a group, with the help of the ‘magnifying glass icon’ available. Also, the new design comes in handy when you wish to search posts pertaining to a given topic, owing to the search option within the profile; although searching in the classic version would be easier in case you wish to search between dates.  

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    Reverting to The Classic Design

    Regardless of all the new updates that Facebook has incorporated in its latest design, users are not quite satisfied and want to revert back to the previous version. On that note, here’s how to revert back to old Facebook 2020 interface. Here are some simple steps you can follow, if you are one of the people longing for the older version or Facebook old design, to go back to the version.

    How to go back to classic Facebook?

    • Open Facebook on your desktop and click on the downward-facing arrow on the top right corner of the page.
    • From all the available options, select “Switch to Classic Facebook”.
    • Once clicked, Facebook will reload automatically, and revert to old Facebook ; and you can go back to scrolling posts in your preferred layout.

    Facebook also offers to revert back to the newer version, if the older version doesn’t quite work with you and you prefer the new layout. All you will need to do is select the option that says, “Switch to new Facebook” from the downward-facing arrow on the top right corner. This allows you to go back to the new layout even after you have switched to the older version.This is how to switch to classic Facebook 2021. Hope it helps you out!

    There has been an update which has removed this option but this video explains 2 other ways you can revert back to the old Fb.

    Frequently Asked Questions

    How to switch back to old Facebook layout 2020 or How do I get the old Facebook layout back?

    Steps on the switch to classic design on Facebook:

    • First, click on the small white down triangle at the top right of the blue bar at the top.
    • Then choose the ‘Switch to Classic Facebook’ option to switch to old Facebook.
    • Now, you will be asked to give feedback. The Classic Facebook will appear on your window.
    • If you don’t get that option and you are a group admin, then this option will show up in your group otherwise you can use this chrome extension.

    What does the new Facebook look like?

    Facebook’s new 2020 design features more white space and is easier to read on a desktop.

    What does the Facebook Dark mode do?

    Facebook has a secret “dark mode” that makes the app gentler on your eyes at night by changing all the white spaces to black.

  • How to Start a Podcast to Grow your Business Tremendously?

    Every day, more and more business owners, entrepreneurs and marketers are launching podcasts as a powerful way to grow their business. Moreover, is it easy to create a podcast. Podcast offers opportunity to connect with your audience, personalize your brand, and grow your business. Small business podcasts are helping startups grow and establish in the market. Here are some tips on how to start a podcast in order to grow your business.

    Ability to attract and keep an audience are the main benefits of podcast. By starting podcast, you can establish yourself topic or field, leading you to influence clients and customers. The importance of podcast is extra-ordinary as it encourages people to purchase your products or services, invest in your business, or promote you to friends. If you own a business, here are some tips for starting a podcast to grow your business and startup.

    What is a Podcast?
    Why should one create a Podcast for the Business?
    Tips to create podcasts
    Best Podcasts Entrepreneurs Should Listen to

    What is a Podcast?

    The podcast is an audio or video made available to the audience for free or in exchange for some money. You must have come up with the term “Podcast” online numerous times. It is mostly in the audio form and that is what makes it different. Typically, Podcasts are presented in a series to the audience. There are many platforms where Podcasters can provide their podcasts to people. The word “podcast” came into existence in 2004. It was used in an article by the Guardian Newspaper.

    The word is a mixture of two words, viz., “iPod” and “Broadcast”. It is pretty obvious that in those days, iPod was ruling the mp3 industry that is why it was named so. Furthermore, anyone can easily create a podcast by recording themselves or taking someone’s interview. Podcasts are now overtaking the internet videos and television. Slowly, they will get ahead of YouTube for a certain category of people.

    However, your podcast should have some value to provide to the listener. As of today, there are almost all types of podcasts are there from motivational to comedy. You can create podcasts on platforms like SoundCloud, Spotify, Buzzsprout, etc. You can also start podcast on Youtube; you just need to know the tactics on how to start a podcast on Youtube.

    tips for starting a podcast
    Credit: Podcast Insights

    Benefits of Podcast for the growth of Business

    1. Easy to Produce

    First of all, podcasts are very easy to produce. All you need is a decent quality microphone, a computer, and internet access. For editing, you can use free software available on the internet. One of the best example of free Audio editing software is Audacity. Editing audio is very easy, as unlike videos, you don’t need experienced professionals to create the podcasts.

    2. Build Trust

    When people listen to your podcast, they start trusting you. As they know what you are saying is true, their mind starts believing in everything you say. Moreover, when you provide some value to someone, they will automatically build a relationship and trust on you.

    3. Marketing

    You can market your product on your podcast or even on other people podcasts. Most of the people who listen to a podcast do it to gain knowledge. If you deal in a business where you provide knowledge to your customers like an online course or something, they might become your customers. You have to check the environment to market your product. You just need to make it relevant.

    4. Takes Less Time

    Not only to produce podcasts, but it takes less time to listen to them too. People can listen to podcasts anywhere. They can listen to it while shopping, driving, doing any household work, etc. It might not save their time, but make them productive. The time in which they can’t do anything, they can listen to podcasts. So, more people will listen to your podcast than watching your video.

    5. The best alternative to Video

    This is the best and cheaper alternative to making video for your business. However, both,video and podcasts have their benefits. So, think carefully before choosing one of them.

    6. Build relationships with Influencers

    If you take interviews with successful influencers so often on your podcast, you build a good relationship with them. This might help you in the future to promote your brand.

    7. Lessons

    As you will take interviews of influencers, they will tell you and your listeners something valuable. So, not only you are improving yourself but your listeners too. Also, as influencers are engaged in with your podcasts, you don’t have to worry about content for your podcast.

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    StartupTalkyDevashish Shrivastava

    Tips to create podcasts

    1. Select the niche: Everyone has their field of keen interest so select the perfect niche where you have both the skills and expertise. Then start working on topics related to the niche area and the content which will be provided in the podcast episode.
    2. The perfect equipment and software for the podcast: A good quality mic, a quiet place, good internet, and editing software are some necessary items required for the podcast. So figure out the perfect software and type of equipment required for the podcast.
    3. Branding of the Podcast: Decide whether its going to be a personal podcast, a  professional one or a creative one. Later, plan the branding strategy based on the type of podcast. The branding includes logo, intro music, outro music, theme, etc.
    4. Create your own press kits: The press kits are a document which contains all necessary information about the podcasts. It includes:
    • An introduction- This segment tells what the podcast is all about
    • List of all the streams where all of these podcasts are available
    • Link of the website
    • Press coverage of the document
    • Contact information
    • Statistics of the episodes
    • Images in various sizes
    • Audio trailer of the podcast

    5. Visual content strategy: It is another important feature is to ensure that the visual content of the podcast is equally focused and use it to promote the podcast on various internet platforms.

    Best Podcasts Entrepreneurs Should Listen to

    small business podcasts

    Some more podcasts to follow:

    • Mixergy
    • Office Hours
    • Unemployable Podcast
    • Stanford Entrepreneurial Thought Leader Series
    • How I Built This

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    Conclusion

    Podcasts have become an important part of people’s lives. People are much aware these days. When you open You tube, you don’t exit it before watching 2 or more videos. It never stops at “just one video, and then I’ll get back to work”. You tube is important to relax your mind, but podcasts can do the same thing too.

    At least, listen to podcasts while you are shopping or driving, you can’t watch videos there, anyway. It will make you productive and improvised. If you don’t want to start directly from informative podcasts, then start it lightly. Listen
    to some comedy podcasts first, then explore the whole podcast world.
    Comment some podcast we should listen to.