Tag: social media post scheduling tools

  • Top 6 Buffer Alternatives and Their Features

    We live at a time when social media plays an important role in your business. From engaging your customers to marketing your products, everything is done on social media because a large portion of the audience of any business is found here. There is hardly anyone left in this world who is not on social media, So brands often use this to their advantage.

    Buffer is a ‘Social Media Tool‘, that is designed to boost engagement and grow your audience, with the help of publishing, engagement enhancement, and an analytics platform. Apart from scheduling your posts for publishing, it also analyses the reach and performance of the same. Buffer allows you to convey your story, create reports, engage with your potential customers and helps you get insights to grow your audience.

    However, not every social media page has similar requirements. It is a unique platform and there aren’t many alternatives to Buffer. In this article, we will talk about some alternatives to Buffer and its features. So, without any further ado, let’s get started.

    Hootsuite
    ContentStudio
    MeetEdgar
    SocialOomph
    SocialPilot
    Loomly

    Hootsuite

    Hootsuite Website
    Hootsuite Website

    Hootsuite is one of the perfect platforms to schedule, manage and post content on social media efficiently. It allows you to schedule more than one post and stories all at the same time, on any set time, ridding you of waiting for the exact moment to post. Moreover, handling social media isn’t all about scheduling and posting content and stories but so much more. Finding good content is one of the most important tasks that Social Media managers and handlers have to keep in mind. This is another domain that Hootsuite excels in and helps you curate content, to get the best engagement out of your audience.

    Features Offered by Hootsuite

    • Social media post scheduling offers to schedule posts and stories on your social account and relieves you of the compulsion of being online every time you need to post content.
    • The curation of reliable and engaging content is one of the most important aspects of social media management, and Hootsuite offers pre-approved content to post.
    • Strategic tagging, searching, and usage of social media resources contribute no less to social media management.
    • Insightful reporting helps you analyze the impact that your social media campaigns cause, and where more work needs to be done.
    • You also get to monitor your ROI(Return on Investment) on self and paid social media, and get customer feedback through keywords, hashtags, and location.

    Pricing of Hootsuite

    Professional Plan Team Plan Business Plan
    Costs INR 1915 per month, annually for 10 social profiles and single user Costs INR 7540 per month, annually for 20 social profiles and 3 users Costs INR 45000 per month, annually for 35 social profiles and 5 users
    Offers everything included in the free plan with automated post scheduling Offers everything included in professional plan with message assignments and custom analytics Offers everything included in team plan with flexible workflow and an hour of one-on-one onboarding
    Insights into your campaign performance and an ad limit of INR 6000 per month for better posts Extractable reports with ad limit of about INR 30000 Get 5 social media certifications with 24/7 support

    ContentStudio

    ContentStudio Website
    ContentStudio Website

    ContentStudio is a social media management platform where one can discover and create content of any niche for their audience. ContentStudio has taken the responsibility of creating the brand of your business and making people aware of it through social media. Over 70000 marketers have trusted ContentStudio and have given them the responsibility to help their brands in content marketing and managing their social media channels.

    Features Offered by ContentStudio

    • ContentStudio helps you in discovering trendy content on social media.
    • It offers to create, schedule and manage the content on the social media platforms of the business.
    • It also offers features to manage and track paid advertisements on social media channels.
    • Spy on your competition by gathering social data and comparing them.
    • ContentStudio lets you monitor your content and how much engagement your content is receiving from your target audience.

    Pricing of ContentStudio

    Pro Small Medium Large
    Cost $49 per month for solo marketers. Costs $99 for small businesses and agencies. Costs $199 per month for medium businesses and agencies. Costs $299 per month for large businesses and agencies.
    Offers 1 blog posting per platform Offers 5 blog posting Offers 10 blogs posting Offers 20 blog posting
    Allows 10 automation campaign Offer unlimited automation campaign Offers unlimited automation campaign Offers unlimited automation campaign

    MeetEdgar

    MeetEdgar Website
    MeetEdgar Website

    MeetEdgar is one of the most talked-about and user-friendly social media management tools, and for good reason. Social media management may not sound like it consumes a lot of time, but at times, it does. MeetEdgar is the perfect tool to resolve this issue by automating tasks such as putting up stories and posts on your handle with great ease. It offers suggestions and strategies on how and when the best time to post a story is, and how you can have the most engagement out of your posts.

    Features Offered by MeetEdgar

    • MeetEdgar not only offers suggestions for strategies, but it also suggests captions and ‘quote-worthy’ texts post on your social handle.
    • MeetEdgar furnishes you with a browser chrome extension for creating a pre-written social media post whenever you find a relevant article on the web.
    • You get to create colour-coded categories for social media posts which you can schedule at regular intervals.
    • Save your every new content and post, such as videos, single and multi-image posts, and stories.
    • MeetEdgar also offers A/B testing social messages, weekly reports on performance, and an exclusive link shortener.

    Pricing for MeetEdgar

    Edgar Lite for Freelancers and Side Hustlers Edgar for Entrepreneurs and Small Enterprises
    Costs $29.99 per month and lets you manage 3 social accounts Costs $49.99 per month and lets you manage 25 social accounts
    You get to schedule unlimited posts but only 10 recurring time slots per week You get to schedule unlimited posts and 1000 automatically recurring time slots per week
    Offers only 4 content categories Offers unlimited customizable content categories
    Automation of all social accounts with unlimited content library Automation of all social accounts with unlimited content library

    SocialOomph

    SocialOomph Website
    SocialOomph Website

    Built for both individual handlers and social media teams, SocialOomph is an advanced post-scheduling tool, with features way more than what the name suggests. The social media platforms that SocialOomph encompasses include Discord, Facebook, LinkedIn, and Twitter among many others, while also offering blog services on Shopify, Tumblr, and WordPress. Never let your social media run on empty with post queues, where the posts can be automatically created using webhooks.

    Features Offered by SocialOomph

    • Specific post scheduling with a set time, date and timezone along with bulk uploading from any device.
    • SocialOomph allows you to create posts which erase themselves after a set period of time, or after a particular date and time.
    • Post and publish only your authentic content created and sourced by you, without any additions or changes.
    • Flexible and affordable pricing plans for different customers to cater to different needs.
    • Tag your posts with your team for easy recognition by team members and better collaboration.

    Pricing for SocialOomph

    Personal Suite Advanced Suite Professional Suite Business Suite
    Free of cost and offers to operate one social profile Costs $15 per month with 10% discount on yearly payment with individual and team domains Costs $25 per month with 10% discount on yearly payment with individual and team domains Costs $55 per month with 10% discount on yearly payment with individual and team domains
    Offers basic posting features with unlimited scheduled posts Offers for 1 team, 1 social profile and 1 blog Offers for 1 team, 10 social profiles and 5 blogs Offers for 1 team, 20 social profiles and 10 blogs
    Has a limit of 3 posts per hour and no additional profiles can be used Offers 1 queue with 60 posts per hour per social profile Offers 5 queues with 60 posts per hour per social profile Offers 10 queues with 60 posts per hour per social profile
    Offers free support Cannot add additional teams and social profiles Cannot add additional teams and social profiles Can add additional teams at the cost of $5 per month per team

    SocialPilot

    SocialPilot Website
    SocialPilot Website

    SocialPilot makes social media marketing look like a child’s play with robust publishing, insights, analytics, and collaboration. SocialPilot lets you add all your accounts and post updates without worrying about limits, to enhance your social media engagement and activity. With the help of data-driven insights, SocialPilot helps you come up with strategic decisions and reply to all the potential customers and regular audiences on multiple social media pages and recognize yourself as a trusted brand by using different branding strategies.

    Features Offered by SocialPilot

    • Connect over 50 social profiles and post content on a daily basis, from a single scheduling tool.
    • Analyze your social media campaigns with insightful reporting and monitor your social media growth and performance with a simple PDF report.
    • With the help of Social Inbox, communicate with all your audience via comments, chats and messages.
    • SocialPilot lets you not only manage your social media accounts but also your teams for better work management and review.
    • Posting relevant content is the most important aspect when managing social media account. SocialPilot helps you curate and engage content, for better audience interaction and reach.

    Pricing for SocialPilot

    Professional Plan Studio Plan Agency Plan
    Costs $29.75 per month with annual billing Costs $63.75 per month with annual billing Costs $127.50 per month with annual billing
    Manage and operate 7 different social media accounts and get analytics and reports Manage and operate 25 different social media accounts and get analytics and reports Manage and operate 50 different social media accounts and get analytics and reports
    Get 2 Facebook ad accounts with bulk scheduling Get 5 Facebook ad accounts with bulk scheduling Get 10 Facebook ad accounts with bulk scheduling
    Offers content curation and discovery with 3 team member support Offers content curation and discovery with 5 team member support Offers content curation and discovery with 10 team member support
    No client management or concierge setup Offers unlimited client management but no concierge setup Offers both client management and concierge setup

    In addition to the above-mentioned plans, SocialPilot also offers a White Label Setup with custom plans, for which you will need to contact the developers of SocialPilot.

    Loomly

    Loomly Website
    Loomly Website

    With a humongous customer base of over 67,00 clients, Loomly is one of the best social media management applications that helps clients face intense competition from influencers and build a reliable brand. With the best post ideas and suggestions, your very own content library, optimization tips, and ad mock-ups, Loomly helps you develop and deliver engaging content while also managing your team and making sure all the members are on the same page. Moreover, with automated publishing and advanced analytics, you get to focus on where your campaigns need improvement as well as the strong suites of your campaigns.

    Features Offered by Loomly

    • Manage both, organic posts and ads with a single platform. Moreover, get notified anytime someone on your team interacts with your posts.
    • Never run out of ideas with Loomly when it offers fresh ideas based on trends, RSS feeds, updated events and important dates to suggest relevant content.
    • Store, organize and put your assets including photos and videos to good use in your posts through Loomly.
    • From ideas of posts to their subject, optimization and ad preview, Loomly guides you step by step to deliver the best content.
    • Along with auto-generated posts and ad previews, Loomly also helps your team collaborate with each other to approve workflows and version logs.

    Pricing for Loomly

    Base Plan Standard Plan Advanced Plan Premium Plan
    Costs $25 per month and allows 2 users and 10 social accounts Costs $57 per month and allows 6 users and 20 social accounts Costs $119 per month and allows 16 users and 35 social accounts Costs $249 per month and allows 50 users and 10 social accounts
    Offers an ad budget cap of $500 and with unlimited content, core features and hashtag suggestions Offers an ad budget cap of $1000 and with unlimited content, core features and hashtag suggestions Offers an ad budget cap of $2000 and with unlimited content, core features and hashtag suggestions Offers an ad budget cap of $5000 and with unlimited content, core features and hashtag suggestions
    Does not offers advanced analytics, content exports, custom roles or branding Offers advanced analytics and content export but no custom roles or branding Offers IM Integrations and custom roles but not branding Has everything to offer including custom roles, branding, content export and advanced analytics

    Loomly also offers an Enterprise plan for macro enterprises and businesses, that offers all features of the premium plan and more. To inquire about the plan, customers need to contact the developers at Loomly.

    Conclusion

    Social Media is a medium to communicate with your audience. In fact, through social media, you can grow the number of your audience for your business. Now, social media management is extremely important as it attracts the online community and of course, it also includes the brand awareness of the business, social media management is a must in this age for any kind of business. Although Buffer is said to be the best in this department, these alternatives are good options to try as well.

    FAQs

    What is Buffer?

    Buffer is one of the most used social media schedulers. Buffer helps in driving traffic to your social media.

    What are some alternatives to Buffer?

    Some of the alternatives to Buffer are:

    • Hootsuite
    • MeetEdgar
    • SocialOomph
    • SocialPilot
    • Loomly

    Does SocialOomph have a free plan?

    SocialOomph does consist of a free plan.

  • 10 Best Social Media Posts Schedule Management Tools

    Social media is the place that most people now choose to share their thoughts, interests, day-to-day activities, ideologies, information, and basically every activity and the tiniest of moments and memories from their lives. The swift growth of technology and the arrival of affordable devices like laptops and mobiles further served as a boon for social media’s escalation.

    It has been seen in 2021 that there are around 4.48 billion active social media users in the world. This growth has been recorded at 13.13% in the past year alone, thereby indicating that the growth of social media is very much real, palpable. With the increase of users, the number of social media platforms has also largely multiplied.

    All of these speak volumes of the hassles that an individual or a company needs to undergo to manage their social media accounts across different platforms today, which has become crucial to ensure the recognition of a brand or a business on social media.

    Keeping the audiences engaged is the motto! To monitor the performance of all the social media handles, create and schedule content, edit them, duly optimize them and make quality uploads are more than important today. Here’s where the social media posts schedule management tools come into the scene.

    Right from posting an update to analyzing your performances, the management tools take care of everything. These serve as time-savers and help you invest in creating quality posts, designed to improve the growth of your brand or business.

    If you are still wondering what these tools are and how they will help you or if you are confused regarding what to choose, then don’t worry. This is because here in this article, we have decided to visit some of the best tools available in the online market to effectively manage the social media calendar.

    Best 10 Social Media Scheduling Tools

    1. Sprout Social
    2. Hootsuite
    3. Agora Pulse
    4. Later
    5. Buffer
    6. Planoly
    7. MeetEdgar
    8. Sendible
    9. Canva
    10. TweetDeck

    Conclusion
    FAQs

    Best Social Media Scheduling tools

    Sprout Social

    Sprout Social - Best Social Media Scheduling Tools
    Sprout Social – Best Social Media Scheduling Tools

    Sprout Social is a software company, which comes with excellent solutions for analytics, marketing, and account management. Launched in 2010, Sprout Social has grown to be one of the best brands with the most effective range of social media management tools largely used by businesses and individuals. They’ve nearly 30,000 business customers, including brands like Shopify, Evernote, Casio, etc. Sprout’s automatic scheduling of posts allows you to schedule upto 10 posts per day. Based on your past actions, Sprout Social suggests you some best timings for your posts. The social content calendar option allows you to view, edit, reschedule or delete posts from your social accounts at one point.

    Attributes

    • Schedule + Duplicate feature helps you customize posts for each social media platform, without having to copy-paste them repeatedly.
    • Optimal Send Times will be assessed by Sprout’s ViralPost, to identify the best time for posting your niche on social platforms.
    • An extension for Sprout can be added to your browser, which makes it easy for you to share any link immediately you come across.

    Pricing

    A free trial of 30 days will be followed by three monthly plans. With an annual commitment, you can get little discounts on these prices.
    Standard – $99/month
    Professional – $169/month
    Advanced – $279/month

    Hootsuite

    Hootsuite - Best Social Media Scheduling Tools
    Hootsuite – Best Social Media Scheduling Tools

    Hootsuite serves as a trusted brand for more than 15 million people around the world and for 800 Fortune 1000 companies as well. It provides a one-point destination for all your social media management requirements, which helps you create and schedule posts for a future date. You can manage all your social media accounts like Facebook, Instagram, Twitter, LinkedIn, and YouTube at one stop, by integrating them into Hootsuite. It identifies the time gap between your posts and helps you fill them, thus saving plenty of time.

    Attributes

    • Allows to create, plan and schedule posts well in advance to avoid last-minute tensity. Multiple posts can be scheduled at once through their Bulk Composer.
    • An option to respond to messages from different platforms in one place. Filters help you to prioritize important messages that require action and discards the rest.
    • Analyze your activities on all the platforms in one place to efficiently evaluate your performance.

    Pricing

    There are three plans available and an additional fourth one namely, Enterprise Plan which is custom priced. You need to contact Hootsuite for the exact pricing. The other three plans are:
    Free Trial – 30 days
    Professional – $49/month
    Team – $129/month
    Business – $599/month


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    Social media management tools make it easy to get the best out of the social media. Know the best Social media management tools to grow your business.


    Agora Pulse

    Agora Pulse - Best Social Media Scheduling Tools
    Agora Pulse – Best Social Media Scheduling Tools

    Agora Pulse is a popular social media management tool that allows users to manage, schedule, and respond to posts from different platforms. With a beautiful user interface, it supports the managing of platforms like Facebook, Instagram, Twitter, YouTube, and Google+. There is a built-in calendar, that gives a bird’s eye view of all the posts that had been posted or scheduled for a future date, awaiting approvals, and that have gone live. It educates you with the latest trends and helps you understand your audience.

    Attributes

    • Unified Social Inbox brings your followers’ messages from all platforms into one box where you can categorize and label them as per your preference.
    • Keeps you informed about the public responses for your brand and that of your competitors.
    • Allows you to organize, collaborate and optimize your posts for a better reach of audience.

    Pricing

    Agora Pulse offers a free plan with limited features. Their full-fledged features come under three plans, out of which Enterprise Plan is priced based on your requirements. There is a free trial offered for 30 days. You can get a discount of 20% with an annual subscription commitment.

    Pro – $99/month
    Premium – $199/month

    Later

    Later  - Best Social Media Scheduling Tools
    Later – Best Social Media Scheduling Tools

    Later is a marketing and social media management platform, that helps businesses to schedule and plan their social media operations. Initially, it was formed to help users with Instagram posts. Later, it expanded its operations to Facebook, Twitter, and Pinterest. Later allows you to visualize, plan, analyze and schedule posts. Once done, it can send the post to your mobile phone on the specified date and time, where it can be posted with a click. They express themselves as Instagram-friendly.

    Attributes

    • Later makes the scheduling task even simpler while planning for a week. You can just Drag-and-Drop the post at the required time of the day.
    • The latest trendy Hashtags can be identified through Hashtags Tools.
    • Scheduling can be done for upto 30 days. Later can automatically upload your post once scheduled, without the need for your further involvement.

    Pricing

    Here too, there is a free plan with fewer features. A Free Trial of 14 days is available and yearly plans offer you a discount of 17% on the below prices:

    Starter – $15/month
    Growth – $25/month
    Advanced – $40/month

    Buffer

    Buffer  - Best Social Media Scheduling Tools
    Buffer – Best Social Media Scheduling Tools

    Buffer is a digital marketing company the website of which has a collection of powerful management tools for social media. With the tools offer by Buffer you can customize posts for each of your social media accounts independently. The calendar view summarizes your activities for a quick glance. Furthermore, you can also analyze the performance with the help of the Analytics feature. Scheduling and publishing in social media are made easy and time-saving through Buffer.

    Attributes

    • Buffer assists you with suggestions on how to improve your performance, with few clicks.
    • The impressive calendar tool allows you to plan your campaign and posts in advance, thus saving time.
    • Labels and Hotkeys prioritize the important comments, making it easy for you to skip the unimportant ones.

    Pricing

    There is a Free Plan available, which can only manage upto 3 channels. The Essential Plan of Buffer charges $6/month and offers the addition of unlimited channels. Buffer also allows a free trial of 14 days to its customers.


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    Planoly

    Planoly  - Best Social Media Scheduling Tools
    Planoly – Best Social Media Scheduling Tools

    Planoly stands to be the major planning solutions for many brands on social media. They have served more than 8,50,000 people including users from Fortune 500 companies. Planoly is an easy-to-use tool and adding of images or videos can be done through simple steps. They offer a wide variety of facilities for social media planning like, Drag and drop for easy scheduling of posts, easily ascertaining the time gap between contents through their grid system, identifying what needs to be improved through Analytics and so on.

    Attributes

    • Sellit allows you to convert your social account into an online store with just a click. You can sell anything to your followers without the need for website.
    • StoriesEdit helps you create designer posts for your social account.
    • Planoly promotes themselves as an official partner of Instagram and Pinterest.

    Pricing

    A free plan with limited features is given. Free trial of 7 days is offered after purchasing one of the three plans. A discount is given for purchases with annual commitment.
    Solo – $9/month
    Duo – $19/month
    Custom – $29/month

    MeetEdgar

    MeetEdgar  - Best Social Media Scheduling Tools
    MeetEdgar – Best Social Media Scheduling Tools

    MeetEdgar is another social media management tool, that comes with all the common features as of its competitors like, scheduling tasks, auto posting and many others, with you involving less. Different categories like blog posts, promotions, quotes, etc. can be added and queued to the calendar to be posted on a future date. It has a good interface and commitment less Free trial for 7 days.

    Attributes

    • Edgar even does the scheduling on your behalf. It uses the uploaded contents from content library and schedule a post for you.
    • If the content time gap increases, it automatically chooses some of your evergreen contents or posts, and re-posts them on your account to maintain consistency.

    Pricing

    Free Plan – No cost
    Edgar Lite – $19/month
    Edgar – $49/month


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    Sendible

    Sendible - Best Social Media Scheduling Tools
    Sendible – Best Social Media Scheduling Tools

    Sendible is a simplified social media management tool that performs scheduling, posting and reporting the needs of users. Sendible provides you with a deep segmented analysis of your performance in social platforms. You can capitalize this opportunity for a huge audience as Sendible takes you through 20 different social platforms.

    Attributes

    • There’s an in-built Google Analytics facility that helps you assess the content’s performance and improve it.
    • Sendible telecast real-time feedback for your posts.
    • They ensure a good contact management with your customers by including their CRM in the app.

    Pricing

    Discount of 15% is offered on yearly subscription and a free Trial of 14 days is given on purchasing any of the monthly or yearly plans. There are four set of plans available:
    Creator – $29/month
    Traction – $89/month
    Scale – $199/month
    Expansion – $399/month

    Canva

    Canva - Best Social Media Scheduling Tools
    Canva – Best Social Media Scheduling Tools

    Canva is basically a graphic design company, which helps in designing graphics, posters and other requirements for social media. Canva Content Planner and Scheduler was introduced recently and now, it supports multiple social media platforms. They’ve integrated ‘Schedule post’ feature with their primary work of graphic designing, which gives a creative output to post on social media.

    Since Canva Content Planner is a new arrival, it is getting better day-by-day and keeps adding new features consistently. With their level of success in designing market, this new content planner would surely reach the cliff, leaving their competitors behind.

    Pricing

    Canva Content Planner comes as an add-on to Canva Pro plan which is priced at $12.99/month.


    Try Canva

    TweetDeck

    TweetDeck - Best Social Media Scheduling Tools
    TweetDeck – Best Social Media Scheduling Tools

    TweetDeck was originally formed as an independent company but later it was acquired by Twitter. It is an exclusive facility for Twitter and helps you manage multiple Twitter accounts at one spot. Scheduling of Tweets for multiple accounts can be done efficiently using TweetDeck. It is a simple and effective tool and provides their service at absolutely no cost or plans.

    Attributes

    • Advanced Search option helps you find your search by using features like Type-ahead, sentiments, column filters, wildcard and more.
    • Though it is Twitter excusive, LinkedIn account can be integrated for convenient management.

    Conclusion

    Social media calendar management tools ensure investing your time on essential needs and enhancing your social page with quality content and rooted audience. They help in scheduling, organizing, posting, analysis, optimizing contents and many more. All of the above tools perform these basic functions, while some of them outstands the others through their special features. Depending on the size and need for your social platform, you can choose the right tool, that optimally satisfies all your requirements.

    FAQs

    What is social media scheduling tools?

    A social media scheduling tools are SaaS tool that helps you schedule social media posts for multiple social media accounts for a certain date and time.

    Which are the best Social media posts scheduling tools?

    Some of the best Social media posts scheduling tools are:

    • Sprout Social
    • Hootsuite
    • Agora Pulse
    • Later
    • Buffer
    • Planoly
    • MeetEdgar
    • Sendible
    • Canva
    • TweetDeck

    What is a social media calendar?

    A social media calendar is an summary of all your upcoming social media posts and schedules. It is generally organized in the form of a spreadsheet, Google calendar or interactive dashboards.

  • Buffer—Social Media Company Ditching the Office Completely

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Success on social media can often feel like a secret science. Something that only the few can achieve. But creating a successful social media strategy is a skill that can be learned. Mastered, even. And you don’t need a flashy brand or a big budget. What you need is a deep understanding of what your audience cares about, and how to get your content in front of them in the right places at the right times.

    Founded in 2010 and headquartered in San Francisco, California, Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The application was designed by a group of European expats in San Francisco, most notably Joel Gascoigne and Leo Widrich. Gascoigne is currently the CEO of Buffer. Get to know more about the company profile of buffer by reading this article.

    Buffer—Company Highlights

    Startup Name Buffer
    Developer Buffer, Inc.
    Headquarters San Francisco, CA, US
    Industry Social Media Management
    Founded 2010
    Founders Joel Gascoigne(CEO), Leo Widrich
    Platform Android, iOS, web
    Area Served Worldwide
    Website www.buffer.com

    Buffer—About & How it Works?
    Buffer—Recent News
    Buffer—Founder & History
    Buffer—Mission
    Buffer—Business Model
    Buffer—Revenue & Growth
    Buffer—Funding & Investors
    Buffer—Acquisitions
    Buffer—Partnerships
    Buffer—Competitors
    Buffer—Challenges Faced
    Buffer—Future Plans
    Buffer—FAQs
    Buffer—Conclusion

    Buffer—About & How it Works?

    Buffer is a developer of social media tools designed to visually plan and schedule social media campaigns. The company’s tools coordinate creative campaigns to drive engagement on social media, enabling brands to tell their stories and grow their audience.

    Buffer helps users of social media share more consistently by allowing them to choose set times to post each day. Buffer is a company offering a social media management platform by enabling users to schedule their posts for later, post to their social networks, engage with multimedia, and create their own content.

    Buffer’s logo is in simple font in black colour.

    Buffer Logo

    Buffer—Recent News

    As of November 2020, Buffer introduced LinkedIn Analytics. The team designed their analytics to be simple so that we can easily get what we need and create reports in a few clicks. For this feature, the team managed to work with the LinkedIn team as they built it.

    “I’m excited about this new feature by Buffer because we have seen many small businesses leverage their LinkedIn Page to build thought leadership and recruit new teammates. This new feature will help them understand what’s working so that they can get better results on LinkedIn,” said Ting Ba, the Group Product Marketing Manager of LinkedIn Pages.

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    Buffer—Founder & History

    Buffer began its development in October 2010 in Birmingham, United Kingdom by co-founder Joel Gascoigne, who established the idea of the social media application while he was in the United Kingdom. Once he developed the idea he created a landing page to see if enough people were interested in the product to make it a profitable venture. After reaching a critical mass of registrations, Gascoigne built and designed the first version of the application software over a span of 7 weeks.

    On November 30, 2010, the initial version of Buffer was launched. It contained limited features which only allowed access to Twitter. Four days after the software’s launch Buffer gained its first paying user. A few weeks after this, the number of users reached 100, and then that number multiplied to 100,000 users within the next 9 months.

    In July 2011, the cofounders decided to move the startup venture from the United Kingdom to San Francisco in the United States, and Buffer was converted into an incorporation. Whilst in San Francisco, the cofounders dealt with the San Franciscan startup incubators AngelPad.

    Joel Gascoigne & Leo Leo Widrich | Co-Founder Buffer

    This was due to the increase in cost after moving from Birmingham. Throughout December 2011, cofounders Joel and Leo were able to secure 18 investors to their company, after being refused by 88% of the people they met with to offer an investment to their company. The investors include Maneesh Arora, the founder of MightyText, Thomas Korte, the founder of AngelPad, and Andy McLoughlin, the co-founder of the software company Huddle.


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    Buffer—Mission

    Buffer’s mission statement says, “Our passion for support, happiness and quality flow through everything that we do.”

    Buffer—Business Model

    Buffer’s customer base consists of 2 million users, of which 98% are individuals using a freemium model. The Company makes its money by offering Business plans utilized in more of a corporate setting. The Company generally sees ~2% conversion from free to paid plans. Within paid plans there is ~5% customer churn annually, a metric very much in line with the industry.

    In a world where new start-ups pop up every other day proclaiming a revolutionary solution for businesses, Buffer has been able to carve out a niche by focusing on its transformational operations. By offering a unique employment model, the Company retains top notch talent from across the globe which ultimately means a better solution for customers. Its transparency tactics have also built a culture of openness and trust not only across employees but also across its customer base. By embodying such a culture, Buffer can better serve its customers and ultimately focus on what’s best for their customer base.

    Buffer—Revenue & Growth

    Buffer’s revenue was reported to be $17.50 m in FY, 2018 which is a 18.2% increase from the previous period. In 2019, 32,349 new customers joined Buffer. Their total number of customers in 2019 was 74,825.


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    Buffer—Funding & Investors

    Buffer has raised a total of $4M in funding over 3 rounds. Their latest funding was raised on Oct 27, 2014 from a Series A round. Buffer is funded by 29 investors. Collaborative Fund and Stage One Capital are the most recent investors.

    Date Round Amount Lead Investors
    Oct 27, 2014 Series A $3.5M
    Dec 20, 2011 Seed Round $450K
    Oct 1, 2011 Seed Round

    Buffer—Acquisitions

    Buffer has acquired 2 organizations. Their most recent acquisition was Respondly on Dec 17, 2015.

    Acquiree Name Date Amount About Acquiree
    Respondly Dec 17, 2015 Team Inbox for email and Twitter
    ShareFeed May 17, 2012 ShareFeed is a company that was acquired by Buffer in 2012.

    Buffer—Partnerships

    Buffer is partnered with various other software applications and companies. Most notably, Buffer is an official Facebook Marketing Partner under Community Management. Additionally, Buffer has partnerships with WordPress, Twitter, Zapier, IFTTT, Feedly, Pocket, Reeder, and Quuu.

    Buffer—Competitors

    Top competitors of Buffer are :

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    Buffer—Challenges Faced

    “Its been ten years since I launched the first version of Buffer. What started as a landing page to gauge interest, and then a very basic product that I worked on alone, has become so much more. Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture,” said Joel Gascoigne.

    One of the biggest challenges for him was to transition to working full-time on buffer. Its a big risk for any individual. Before starting Buffer, Joel was doing what is called “working in waves,” a method to have enough funds to work full-time on a project for a certain period of time. The idea is that you work a full-time job or contract work for a set amount of time and then work full-time on your startup idea once you have enough funds to support yourself for a set amount of time.

    In 2014, they received their largest acquisition offer to date. According to Joel, it was a nine-figure offer from a public company, and it stopped them in their tracks and made them truly step back and reflect.

    For myself, my co-founder, and for most of our team with early-stage stock options grants, it would have been a life-changing outcome. An offer like that drives existential questioning, making you really think about the purpose and fulfillment of what you’re doing. Ultimately, we believed there was significantly more growth from where we were, and we have since increased revenue 6x. Beyond the growth potential, however, it was the culture and the movements we had become part of (transparency and remote work, in particular), which led us to turn the offer down and continue on our path.


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    Buffer—Future Plans

    Building a brand is one of the most important and one of the hardest things for growing an early company. Buffer believes there’s a unique combination of circumstances and new technology that will bring about significant change in the creation of the best new brands of the next 10 years.

    The shift over the past few years has turned Buffer into a company with multiple products and as a result, multiple revenue streams. Having several revenue streams is setting them up to be a more sustainable, profitable, and long-term company. It means they can continue to be here for our customers and have the ability to make bets on what will be the most valuable to them.

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    Buffer—FAQs

    What does Buffer do?

    Buffer is a developer of social media tools designed to visually plan and schedule social media campaigns.

    Who founded Buffer?

    The application was designed by a group of European ex-pats in San Francisco, most notably Joel Gascoigne and Leo Widrich.

    How does Buffer make money?

    The Company makes its money by offering Business plans utilized in more of a corporate setting. The Company generally sees ~2% conversion from free to paid plans. Within paid plans there is ~5% customer churn annually, a metric very much in line with the industry.

    What companies do Buffer compete with?

    The top 10 competitors in Buffer’s competitive set are Sprout Social, Sprinklr, Clickable, Inc., SocialFlow, Echobox, Spredfast, BuzzSumo, MavSocial, Parallel 6.

    Buffer—Conclusion

    The Buffer company is a fully distributed team of 85 people living and working in 15 countries around the world. And they’re working to build the best products to help their customers build their brands and grow their customer’s businesses on social media. They’ve always aimed to do things a little differently at Buffer. Since the early days, they’ve had a focus on building one of the most unique and fulfilling workplaces by rethinking a lot of traditional practices.

    A commitment to support their team and their customers have helped Buffer grow from humble beginnings to now serving more than 73,000 customers. The companies passion for making meaningful connections flows through everything we do. They care about building a quality product, trusted relationships with their customers, and a sense of community that connects their customers and team with one another.

    To learn more about their approach to business and work, feel free to hop on over to their Open Blog on their own website.