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Tag: Social Media Platforms

  • How to Use the Power of Social Signals for SEO & Backlinks

    The power of social signals has transformed my profile on platforms like LinkedIn, and Instagram. Getting shares and likes not only helped my content gain visibility but also allowed me to expand my network.

    Forging meaningful connections through social media marketing was no joke. I used this personal experience to explore how social signals influence link-building and SEO.

    What exactly are social signals? A like, share, or comment on social media is a collective nod of approval in the world of digital marketing. These signals go beyond vanity metrics, influencing not only user engagement but also search engine ranking algorithms.

    There is more to social signals than popularity. They are some dynamic forces that shape the online narrative, indicating to search engines a brand’s relevance, credibility, and resonance.

    Understanding the Dynamics of Social Signals

    Impact of Social Signals on SEO & Backlinks

    How to Use Social Signals for SEO Success?

    Social Signals Evolution in SEO

    Understanding the Dynamics of Social Signals

    Indirect SEO Booster

    Likes, shares, and comments are just a few examples of the various interactions that make up social signals on social media platforms. Indirectly, social signals have a huge impact on SEO, even though Google says they don’t rank directly.

    Important components of the SEO environment, such as enhanced organic traffic and brand visibility, are frequently experienced by brands that actively participate in social media marketing.

    Raise Social & Brand Awareness

    Social media marketing is essential for raising brand awareness. Your brand’s reach increases with the number of times it is liked, shared, and discussed on social media sites like Facebook, Twitter, and Instagram. This enhanced visibility raises the likelihood of organic discovery, which leads to better SEO rankings.

    Increases Organic Traffic

    They help to draw organic traffic to high-quality content that is shared on social media. It creates a domino effect. And so, likes, shares, and comments from users who interact with your content drive traffic to your website. Search engines value this spike in organic traffic, and it will help improve your SEO rankings.

    The role that social signals play in link-building is one of the most important effects they have on SEO. Backlinks are created when users share your content, telling search engines that it is worthwhile to support and boost the site. Your URLs’ estimated worth and domain authority are both improved by having backlinks from trustworthy sources.

    Powers High-quality Content

    It is impossible to undervalue the significance of high-quality content in the SEO strategy. Social signals are frequently used to determine the quality of content. Search engine spiders receive powerful signals that your content is valuable and relevant when users interact positively, expressing their appreciation of likes, shares, and comments.

    Top 7 Best Link Building Tools You Should Use in 2023
    Here is the list of 10 best link building tools of 2023 including ahrefs, semrush, hunter.io and more, to help you build links more efficiently.
    StartupTalkyPooja Uniyal

    Social Profiles and Engagement Statistics

    Social media profiles play a vital role in search engine optimization and are more than just digital placeholders. Complete and active social media profiles demonstrate legitimacy and authenticity, which are factors that search engines take into account when ranking results. Metrics related to engagement, like the quantity of likes, shares, and comments, offer measurable information about the popularity of your content.

    The Trio Rule – LSC (Like, Share & Comment)

    The value of social signals is the volume of likes, shares, and comments. Each has specific roles within the SEO ecosystem. Likes communicate approval and interest. Shares increase your audience, and comments encourage engagement from the community. When these components are in perfect harmony, social signals have a greater influence on your attempts at SEO.

    Increases Domain Authority

    Social signals have a strong correlation with domain authority, which is an essential element of SEO. Higher domain authority is frequently associated with increased involvement in social media and tells the search engines that your website is reliable as a source of information. This element of promoting trust is extremely valuable in the cutthroat world of the internet.

    Tell Us the Value of URLs

    Traditional SEO factors do not determine the value of a URL primarily. One factor influencing a URL’s estimated worth is social signals. A URL’s visibility in search results may increase when it receives a lot of social media recommendations and shares. This gives the link more authority and credibility.

    Google’s Complex Algorithm

    Google did not officially acknowledge social signals as direct ranking factors, but there is mounting evidence that they have an impact on search results. The influence of social media on SEO is complex; for example, some searches show unique SERP elements that draw attention to content from social media platforms.

    How to Use Social Signals for SEO Success?

    Social Signals Increase Brand Value

    An essential component of effective SEO strategies is brand recognition. Using social media signals to promote your brand’s message and content creates a positive feedback chain. Users are more likely to search your content as they get to know it better through social media engagement.

    Better Social Engagement= High Website Ranking

    Website rankings and social media activity are not separate things. They are mutually dependent on one another in a mutually beneficial relationship. Creating content for social media platforms that appeal to users can boost engagement and improve the position of your website in search results.

    SEO success is still largely dependent on link-building, and social signals are essential in this regard. It is imperative to prioritize the gauge of backlinks obtained from significant social media exchanges over their quantity. A single, well-crafted backlink from an active social media post can be more powerful than several interchangeable links.

    Adapt to the Ever-Changing SEO System

    In the ever-changing world of SEO, flexibility is essential. It’s critical to stay up to date on algorithmic changes and new trends in social media marketing. Techniques that are effective now might require modifications tomorrow. Consistently evaluating and improving your strategy guarantees long-term success despite search engine algorithms that are always changing.

    Leveraging Social Media to Promote Local SEO

    Social signals are powerful tools for local SEO for businesses that target local audiences. Invite clients to check in, post reviews, and interact with your company on social media. Improved local search rankings are a result of localized social signals, which are important for businesses.

    Using Social Media & Social Signals To Rank Higher – Step By Step Guide For Each Platform

    Social Signals Evolution in SEO

    The use of social signals in SEO is a topic that will probably improve as digital media develops. Even though social signals aren’t a direct ranking factor, their indirect impact is probably going to become more significant. Long-term success depends mostly on staying ahead of the curve and modifying strategies as needed.

    It’s not just a fad! The use of social signals in comprehensive SEO strategies is a necessity. SEO is now a dynamic interplay of different digital marketing aspects rather than a separate discipline. Astute marketers are aware of the connections between social signals, the quality of the content, and the perception of the brand.

    Final Opinion!

    As a professional SEO blog writer, I can attest to the significance of a future-proof strategy on how social signals affect SEO and link building. Developing an adaptable strategy that takes into account user engagement, social media dynamics, and changing SEO trends will guarantee that your brand not only makes it through the competitive digital market but grows in it.

    FAQs

    What are social signals in SEO?

    Social signals in SEO are indications of a website’s popularity on social media, including likes, shares, and comments. While their direct impact on search rankings is debated, a strong social presence can indirectly benefit SEO by boosting visibility and traffic.

    What types of social signals are commonly considered in SEO?

    Common types of social signals considered in SEO include likes, shares, comments, followers/fans, social mentions, social linking, and engagement rate.

    Can social signals contribute to improving a website’s online reputation?

    Yes, positive social signals enhance online reputation, while negative signals can harm it.

  • How to Improve Google Ranking Without Getting Penalized?

    Whenever we search for a keyword in Google’s search results, it is always the first three results that we click to get the information. In this digital era, having your page appear at the top is paramount for any online business.

    One of the most important facts about having your webpage rank at the top of the search results is that it receives the most visibility and exposure to users searching for relevant keywords. Most people tend to click on the top search results, and being in that prime position increases your chances of attracting organic traffic to your website. It also goes without saying, achieving a top position on Google’s search results page gives you a competitive advantage over other websites in your industry. It allows you to stand out from the competition, attract more attention, and capture a larger share of the search traffic.

    But here comes the question, how do you improve your Google ranking without getting penalized? To clear this doubt, this article summarises the key points to enhance your Google ranking.

    Understanding the Importance of Google Ranking
    Stay Up-To-Date on Google Algorithm

    Conduct Keyword Research and Optimization
    Create High-Quality and Relevant Content
    On-Page Optimization
    Create or Earn High-Quality Links
    Have a Solid Social Media Presence
    Strengthen User Experience and Site Usability

    Understanding the Importance of Google Ranking

    Google’s algorithms consider numerous factors when ranking web pages, if you do not follow these factors, there is a chance for you to get penalized. Therefore, it’s essential to focus on providing valuable, user-friendly content to improve your chances of ranking at the top.

    Ranking at the top of the search results typically leads to higher click-through rates. Users often perceive the top results as more credible and trustworthy, making them more likely to click on those links. A higher CTR means more visitors to your website, potentially leading to increased conversions, sales, or engagement.

    Take a look at the following measures to improve your webpage ranking on Google:

    Stay Up-To-Date on Google Algorithm

    According to Moz, Google updates its algorithm 500 to 600 times a year. To make sure you are on track, always check out for updates on Google algorithm. You can use the following methods to stay informed about algorithm changes:

    Official Google Announcements

    Google occasionally announces major algorithm updates through its official channels, such as the Google Webmaster Central Blog. Tracking these announcements might provide you with information on important updates and adjustments.

    Google Search Console

    You can regularly keep an eye on your website’s performance and search statistics on Google Search Console. It can offer details about Google’s probable difficulties, indexation status, and search visibility. Algorithmic changes can be detected by changes in the functionality or visibility of your website.

    Google Search Central Blog

    Search engine optimization, algorithm improvements, and best practices are covered in depth in the Google Search Central Blog. For the most recent information and analysis from Google, you can follow this blog.

    SEO News Websites and Forums

    Engaging in reputable SEO forums like WebmasterWorld and Search Engine Journal can help you stay informed about algorithm changes through discussions and shared experiences.

    5 Quick Ways to Improve Your SEO Rankings

    Conduct Keyword Research and Optimization

    The next step is to have keyword research. Keyword research can help you find the right words and phrases users are typing into search engines to find your goods or services. If you use these keywords wisely in your titles, headers, meta descriptions, and body text to optimize your content, there is a higher probability that your webpage won’t be penalized. However, be careful of keyword stuffing or using too many keywords because that might result in penalties.

    10 Best Keyword Rank Tracking Tools For SEO – Free and Paid
    Keyword rank tracking is an essential part of SEO. Here are top 10 keyword rank checker tools that will help you track your website’s performance.
    StartupTalkyKavita Thakur

    Create High-Quality and Relevant Content

    “Content is King”, may sound old, but, it is still relevant even today. Concentrate on creating insightful, unique, and interesting material that speaks to your target market. Additionally, make sure your web content is useful, impactful, well-structured, and answers all of the consumers’ questions.

    On-Page Optimization

    Without on-page optimization, your webpage can never get its credibility. On-page optimization plays a crucial role in improving your website’s visibility and Google ranking. It involves optimizing various elements on your web pages to make them more search engine-friendly and attracts potential customers. By optimizing elements such as meta tags, headings, URL structure, and keyword usage, you can increase the chances of search engines ranking your pages higher in relevant search results.

    You can also organize your content with proper headings (H1, H2, etc.) and subheadings, using bullet points or numbered lists, and incorporating relevant images or multimedia elements. This structured approach makes your content easier to read and digest for users and search engines.

    On-Page SEO Techniques To Rank On The First Page Of Search Engines
    Do you want to rank your article higher on the search engines? Here we’ve shared some tips and techniques for On-Page SEO to get your website ranked.
    StartupTalkyNiku Mandal

    The next step is to get links from trustworthy and pertinent websites to develop a solid backlink profile. You need to focus on acquiring natural and organic links through techniques like guest blogging, influencer outreach, and creating shareable content. Additionally, you may employ links like editorial links, internal links, or scale link building. But stay away from link schemes and link purchases since they might get you in trouble or penalized.

    Have a Solid Social Media Presence

    That’s right, you need to maintain a strong presence on most social media platforms. You might ask what it has to do with Google page ranking. By 2027, it is anticipated that there will be approximately six billion social media users worldwide. This is why, you need to be active when it comes to social media. Through the help of social media platforms, you can amplify your content, engage with your audience, and build brand visibility. However, social media marketing doesn’t have a direct impact on ranking, it can indirectly influence your search visibility through increased traffic and brand mentions. For instance, creating a Google Business profile can increase web traffic and give you the desired results. Of course, there are other social media platforms you can use like Facebook, Instagram, and Twitter, which are highly widespread and used by billions.

    Strengthen User Experience and Site Usability

    By user experience, we mean to say that users should have a positive experience when they visit your website. How is that possible? By making sure, the website is easy to navigate and contains an appealing design. No user will like a website if it is slow and takes a longer time to load. Therefore, prioritize the speed and load time of your website, as it can trigger frustration among users. Maintaining good speed and performance can impact your website’s bounce rate, which is necessary for Google ranking. Besides this, optimize your site for various devices and screen sizes for mobile-friendliness.

    Conclusion

    By implementing the above-mentioned factors, it is possible for your website to not get penalized. But it is also critical to remember, that improving your ranking is a long-term process that requires consistent effort, quality content, and adherence to ethical SEO practices. So, take time to fully understand what exactly your business and target audiences’ needs and research accordingly without having to burn your pockets for penalties.

    FAQs

    What are the methods to stay informed about Google algorithm changes?

    Following are the methods to stay informed about algorithm changes:

    • Official Google Announcements
    • Google Search Console
    • Google Search Central Blog
    • SEO news websites and forums

    How does keyword research help in improving Google ranking?

    Keyword research can help you find the right words and phrases users are typing into search engines to find your goods or services.

    Natural and organic links can be acquired through techniques like guest blogging, influencer outreach, and creating shareable content.

  • How to Use ChatGPT for Social Media?

    ChatGPT is the new tool on the block that social media enthusiasts are in love with. While people who use Twitter, Facebook, and Instagram have been copying quotes, sayings, and cool phrases by searching on the internet to make their social media posts a bit interesting, not to mention the book quotes and quoting random Greek philosophers, some out of context and some for the fun of it, this new artificial intelligence can do much more than that. See, being a generative AI, ChatGPT can not only give the quotes you want off the web, but it can also inspire that little creative writer inside you and help you create original, meaningful captions for social media.

    OpenAI, a company that is highly involved in artificial intelligence (AI) and deep learning research and development, launched (on November 30, 2022) the coolest and most capable program named ChatGPT, a generative AI chatbot that is capable of generating human-like text, content writing and producing creative content when prompted by the user. It was so useful! I am saying useful cause usefulness is what drives any product in this age, that it grossed 1m users in its first five days of launch and 100m users by January 2023.

    Even Instagram took 2.5 months to achieve its first 1m users.

    With global smartphone penetration presently standing at 67% and a significant amount of their valuable time on smartphones, marketers, and advertisers are now focused on creating ads and marketing campaigns directed especially at small screens, i.e., the mobile and ChatGPT can help.

    A McKinsey Global Survey on state AI adoption concluded, “In 2017, 20 percent of respondents reported adopting AI in at least one business area, whereas today, that figure stands at 50 percent, though it peaked higher in 2019 at 58 percent.”

    And with ChatGPT and ChatGPT Plus making headlines with their content–creating capabilities, more and more businesses in various areas are looking to adopt AI in some way or another.

    Success Story of OpenAI- The Makers of the ChatGPT
    OpenAI offers services for AI development and implementation. It is the creator of the famous ChatGPT. This is the story of how it all started.
    StartupTalkySarika Anand

    Let’s See How You Can Use ChatGPT For Social Media:

    Research And Trend Analysis
    Generating Unique Marketing Campaigns For Social Media
    Personalize Social Media Content
    ChatGPT For Social Media Marketing

    Research And Trend Analysis

    Marketers and advertising agencies can use ChatGPT to research the latest trends and news about the product or service they want to market. ChatGPT can be used to get a summary of the latest developments regarding a particular product and how customers are inclined toward that product.

    When it comes to social media marketing, research and trend analysis can be done effectively with a generative AI like ChatGPT. You can analyze social media data to track trends, identify influencers, and measure the effectiveness of your marketing campaigns and how people reacted to them.

    ChatGPT can be leveraged to research what products people are interested in and how they interact with sellers and vendors. By analyzing local or national news on a particular product or service, people can strategize and focus more on what people need and want.

    Generating Unique Marketing Campaigns For Social Media

    The AI Chatbot can also be used to develop unique marketing ideas and campaign slogans, themes, and titles. It can help advertisers and marketers use the time to plan the crucial aspect of the campaigns and can help create a wireframe.

    Apart from that, it can provide you with creative content as well, but you have to tailor it to match the theme and target of the campaign.

    Someone rightly pointed out that generative AI can be an assistant at best (well, Satya Nadella, the Microsoft CEO, called the Bing AI your Copilot), so why not use it as an assistant?

    How Can Marketers Use ChatGPT?
    ChatGPT can help marketers create effective, efficient, and memorable campaigns that could resonate with their target audience.
    StartupTalkyAbira Dutta

    Personalize Social Media Content

    ChatGPT could generate ad copy tailored to a specific audience, ensuring that the ad is more effective and reaches the right people.

    An Ad and Marketing company could use ChatGPT to personalize social media content for different audiences. This can be done using demographic information, interests, and other factors to generate relevant and appealing content for each audience. Marketers could use ChatGPT to create different versions of a post for different countries or regions to ensure that the content is relevant to the audience more likely to be engaged.

    ChatGPT For Social Media Marketing

    Well, once you have created something, be it a small advertisement or a targeted marketing campaign, it is time to market it to the right audience.

    So how do you go about that, and how can ChatGPT help?

    As a generative AI, ChatGPT can help you analyze the trending social media platform and give pointers on how you can approach this.

    ChatGPT can provide you with a list of trendy tags and captions. If your ad campaign is less text and more visuals in the form of images, Instagram and Pinterest could be the better platform. If it is textual, you can post it on Reddit and Twitter. With the help of ChatGPT, you can find trending groups and space to market your ad.

    Apart from that, ChatGPT can also help people with microblogging sites and posting creative content, and growing their follower count. People like you, me, celebs, politicians, and others can use ChatGPT to post better tweets. It can help you with witty and relevant replies and help you engage better with your followers.

    On Instagram, you can use this great tool to come up with witty or quirky captions, as per your taste, and hashtags to enhance your engagement and grow your followers. The same goes for Reddit and other social media platforms such as Facebook.

    Talking about politicians and celebs, a politician can use ChatGPT to tweet better tweets relevant to current events and reach their audience. This will not only enhance the prospects during crucial elections but will also ensure that voters know who they are voting for.

    For example, consider this tweet by former Alaska Governor Sarah Palin, who was mocked for her made-up word ‘refudiate’ —

    ”Ground Zero Mosque supporters: doesn’t it stab you in the heart, as it does our throughout the heartland? Peaceful Muslims, pls refudiate”

    -@sarahpalinusa, July 18, 2010

    She followed up with:

    ”Refudiate,” ”misunderestimate,” ”wee-wee’d up.” English is a living language. Shakespeare liked to coin new words too. Got to celebrate it!

    -@sarahpalinusa, July 18, 2010

    Here is a tweet by former United States President Donald J. Trump that makes you think over your tweets and other social media posts and not post toxic content. ChatGPT can surely help you rephrase your thoughts and be creative.

    ”Obama just endorsed Crooked Hillary. He wants four more years of Obama- but nobody else does!”

    -@realDonaldTrump, June 9, 2016

    You can also use ChatGPT to write long blog posts on blogging websites such as Medium and Substack, where a subscription option is also available. Using ChatGPT wisely and effectively (again… as an assistant and not a writer), you can create valuable, informative, and trustworthy content that engages more people and makes you rich (well, it’s possible!).

    Conclusion

    In essence, whether social media posts or social media marketing, ChatGPT, and other generative AI tools can help you write better, creative, and informative content to create engaging and effective ad campaigns. You can use ChatGPT for research and analysis, thereby, personalizing social media posts or marketing campaigns to engage the kind of audience you wish to target. From social media captions to replies, comments, and hashtags, ChatGPT got your back.

    FAQs

    What is ChatGPT?

    ChatGPT is a generative AI chatbot that is capable of generating human-like text, content writing, and producing creative content when prompted by the user.

    How can you use ChatGPT for social media?

    ChatGPT can be used for social media for:

    • Research And Trend Analysis
    • Generating Unique Marketing Campaigns For Social Media
    • Personalize Social Media Content
    • Social Media Marketing

  • A Complete Guide on How to Use the Social Media Platforms for Affiliate Marketing?

    Affiliate marketing has always been an excellent way to monetize online traffic and earn a decent commission. Only the way people conduct affiliate marketing kept changing. If you have searched for ways to make passive income online, you must have come across affiliate marketing as a common suggestion.

    It is a performance-based marketing tactic wherein affiliate marketers are given a commission(s) for every successful sale they make. The sale can be conducted through any medium, i.e., email marketing, ads, blogging, social media, etc.

    Of all the mediums, social media opened massive avenues for affiliate marketing enthusiasts to begin their journey. Since social media platforms are free to join and easy to use, more people can try their hands at affiliate marketing. But is selling through social media channels this easy? Well, not really. You cannot expect to publish an affiliate link and expect people to buy from it.

    You will have to create a social media plan, get the necessary tools, and be consistent with your effort to see any results. If you’re starting, you can follow some tried-and-tested methods discussed in this article. When executed correctly and consistently, the results can be impressive.

    What Is Affiliate Marketing & Who Is It For?
    7 Ways to Use Social Media to Generate Affiliate Sales
    Social Media Has Opened Floodgates of Opportunities for Affiliate Marketers

    What Is Affiliate Marketing & Who Is It For?

    Affiliate marketing can be best defined as a Cost-Per-Action (CPA) affiliate model wherein affiliates (content creators) are given a commission for every successful sale by brands. Whether you’re an online content creator or a brand offering products/services, affiliate marketing creates a win-win situation for both.

    As per the data shared by similarweb.com, affiliate marketing generates approximately 5% to 25% of the total online sales for some of the world’s biggest brands, so you know how powerful it is. You can earn a hefty commission(s) as a creator by successfully selling a brand’s products to your dedicated audience. On the other hand, brands can generate more sales by simply paying a percentage of sales to the approved affiliates.

    So whether you’re looking forward to earning some extra passive income as a creator or want someone skilled to sell your products as a brand, affiliate marketing is the way in the future.

    7 Ways to Use Social Media to Generate Affiliate Sales

    The best part about affiliate marketing is that it can be done via any medium. Earlier, affiliates relied heavily on blogs and email marketing to promote affiliate products. But the advent of social media offered a newer and better avenue to attract and build a target audience.

    As per Similarweb.com, 67% of affiliate marketers use social media as a tool to connect with their customers
    As per Similarweb.com, 67% of affiliate marketers use social media as a tool to connect with their customers

    If you combine the total number of social media users on platforms like Facebook, Twitter, Instagram, etc., the figure surpasses an astounding 4.5 billion mark as per the data shared by wearesocial.com. With so many people online, you cannot risk not leveraging social media platforms to your advantage. If you’re an affiliate marketer trying to get sales from social media platforms, the following tried-and-tested methods can help you get visible results.

    Leverage Niche-Specific Groups

    An Example- Yoga specific Facebook Group
    An Example- Yoga specific Facebook Group

    Social media platforms like Facebook have countless groups created around particular interests. So if you’re promoting affiliate products in the yoga niche, look for groups built around yoga, health, wellness, and similar topics.

    Joining such groups will give you instant access to people who would be interested in buying the products you’re promoting. If you’re in for a long-term game, ensure you don’t spam niche-specific groups.

    It will only increase your likelihood of getting banned from the group. Instead, focus on delivering value to the people inside the group, and making sales will become much easier. You can check the next point to learn how to sell in social media groups without spamming and getting banned.

    Emerge as the Community’s Influencer

    An Example- Leah is a digital content creator as well as an affiliate marketer of beauty and health products
    An Example- Leah is a digital content creator as well as an affiliate marketer of beauty and health products

    When it comes to online communities, you can either create one from scratch or join an existing community. The former option would easily require a lot of time, so you might consider joining an already well-established online community. Once you get approved in such communities, your focus should be on providing value around the topics related to your affiliate products.

    Direct publishing of affiliate links will mostly lead you to a permanent ban from the group, so you should focus on establishing yourself as a trusted influencer. You can achieve this feat by consistently sharing helpful posts, assisting people through comments, etc.

    Once people know you, start incorporating affiliate products in your posts and describe how they helped you. The more problems you solve for your target audience, the more sales you’ll make.

    Be Consistent with the Delivery of Attention-Grabbing Content

    It can be an extension of the previous point as both will touch lines with sharing highly relevant and helpful content. Whether you’ve decided to join niche-specific communities on Facebook or have planned to build an audience on your personal Twitter or Instagram profile, one thing will remain unchanged, i.e., the need to share helpful and attention-grabbing content.

    A golden rule of affiliate marketing is one should never try to force sales. The affiliate should focus on solving the problems using an affiliate product, and sales will follow. You can do this by being consistent and creating niche-relevant content that is engaging, crisp, and attention-grabbing.

    You can get better results if you can incorporate storytelling in your content pieces. Those starting can follow established affiliate marketers and replicate their content format. It can be altered as you advance.

    Make Your Content More Visual & Engaging

    An Example- The website bestrookbox.com is an amazon affiliate site with many engaging visuals
    An Example- The website bestrookbox.com is an amazon affiliate site with many engaging visuals

    Good-quality images always catch people’s attention. Affiliate marketers who incorporate high-definition images in their content always receive better conversions.

    You can include pictures of the product you’re promoting or add any other image related to the topic you’re talking about. Relevant images paired with attention-grabbing content always give the best results, so try it out.

    If you’re a beginner and don’t know how to integrate images with ad copies or other text content, follow some Amazon or eBay affiliate marketers to study and understand how they do it. You can begin by replicating their process, but it should be customized as you advance.

    Create Short URLs for Affiliate Products

    Affiliate marketers should always use link-shortening services to make their work easier. Original links to affiliate offers are long and may look like spam to most. Always post shortened URLs online if you don’t want the URL structure and length to hinder your affiliate sales.

    Whether you use Facebook, LinkedIn, Instagram, Twitter, or any other social platform, attach links with your content that look short, neat, and professional. Bitly, Rebrandly, TinyURL, and Shor.io are some link-shortening services you can consider.

    Promote Quality Offers

    If you’re serious about earning from affiliate marketing, you should focus on finding and promoting offers or products that are highly relevant to your target audience. Selling junk products can get you sales in the short run, but it won’t be sustainable.

    To become a good affiliate marketer, you should always search for quality affiliate offers that can sell like hotcakes on social media. You should never accept any random affiliate offer coming your way as a beginner, as it can affect your long-term goals.

    Use Social Media Tools

    Affiliate marketing can be arduous if you don’t have the right tools for the trade. For example, you may fail to come up with interesting content ideas for your social media profiles if you don’t have access to tools like Buzzsumo.

    BuzzSumo Website
    BuzzSumo Website

    Capturing emails of people interested in your promoted offers can be challenging if you don’t have a good email capturer like OptinMonster. The market offers different tools to solve your affiliate market problems. This method can help you improve affiliate sales indirectly.

    You just need to identify what you need and invest in those tools. For starters, you may consider getting click funnels or Unbounce landing page builders to hosting your offers. A chatbot like Mobilemonkey to actively engage with the audience and generate leads, bitly to shorten affiliate links, and email marketing software like convertkit to build your email list and promote your offers.

    Social media provides ample opportunities for affiliate marketers to build a loyal audience and earn from it. But only a few manage to leverage it correctly. Whether you’ve just started your affiliate journey or are finding it challenging to make affiliate sales, following the methods discussed above will bring noticeable results.

    Social Media Has Opened Floodgates of Opportunities for Affiliate Marketers

    Promoting and selling products to a target audience online is not as simple as it seems. You will have to put in consistent efforts, give time, and invest in the right resources to start making serious income from affiliate marketing.

    However, if you have little investment but can dedicate time to shaping your career as an affiliate marketer, social media platforms can help you greatly. These social media platforms have billions of people, so finding the right audience for your affiliate programs is no longer a challenge.

    The above graph shows the daily active user count of multiple social media platforms as per the data showed by Google
    The above graph shows the daily active user count of multiple social media platforms as per the data showed by Google

    But how you will attract your target audience, initiate a conversation, and make sales is what matters the most. There can be endless ways to use social media to your advantage, but you will have to start with a few proven methods.

    To help make your journey easier, we’ve covered some practical and timeless ways to help you get started. Follow all the techniques for at least a few months to know what works best for you. With time, you will gain clarity, and you can also start experimenting with newer ways to close sales on social media.

    24 Best Tips for Social Media Marketing
    Social Media Platforms has now become top platform for marketing. These Tips for Social Media Marketing will help you ace social media marketing.
    StartupTalkyTanusha Verma

    Conclusion

    Social media is not restricted to one use, instead, it has many potential ways to help in different tasks like lead generation, affiliate marketing, etc. Use social media for affiliate marketing, there are multiple ways one can prefer to take help form.

    A complete guide on how to use social media platforms for affiliate marketing is given above with the addition of tool names where required. The guide also contains few examples of the methods and some basic tips over them.

    FAQs

    Which social media platform is best for affiliate marketing?

    The universal social media platform that is almost used by everyone is Facebook. Hence, Facebook is considered the best option to choose for affiliate marketing.

    Does Instagram allow affiliate marketing?

    Yes, Instagram does allow affiliate marketing for the users with the only condition of being compatible with their terms and conditions.

    What should a beginner do in affiliate marketing?

    Being a beginner in the field of affiliate marketing one needs to start by considering the platform for the affiliate marketing followed by selecting a particular niche you might be interested in. The next step involves searching for better affiliate marketing options in your niche that you can, later on, add with quality content on your selected platforms.

    One can promote their affiliate link on social media platforms in multiple ways. Some of them are selecting the most popular social media platform in order to join the niche-related community, taking help from social media influencers or becoming one by self, keeping up with the available resources and quality-based offers, etc.

  • Windo: An App Helping People in Building Businesses Through Instagram Pages

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Windo.

    Are you finding work that is something cool and interesting? On today’s date, your personal interests matter a lot! So, how about starting your career with an online business? Do you need an appropriate website to do so? Who knows what, success might knock on your door a few days later. Anyway, who doesn’t love to be successful? We all definitely do!

    Windo is a tech website and app that allows all the interested solopreneurs and small to middle-sized businesses to set up an online shop absolutely free of cost that too in just a matter of moments. Read the Windo success story below!

    Windo – Company Highlights

    Startup Name Windo
    Headquarters Bangalore, Karnataka
    Industry Technology and Internet
    Founder Rakesh Vaddadi and Silus Reddy Chintapalli
    Founded 2020
    Parent Organization Rare Bits Technology
    Website mywindo.shop

    Windo – About
    Windo – Industry
    Windo – Founders and Team
    Windo – Business Model
    Windo – Revenue Model
    Windo – Funding and Investors
    Windo – Growth

    Windo – About

    Windo is an online platform which has got the ability to convert your Instagram page to an online shopping platform within few minutes of time. The company creates a free online store for you without any sort of coding and automates your regular deals.

    Windo – Industry

    Windo belongs to the Mobile App Industry. This industry is quite a fast-growing industry. Smartphones and mobile phones are increasing in numbers every day and so are the mobile app businesses. Each and every business is developing in its own way only because of its innovative ideas!

    Windo – Founders and Team

    Windo Co-Founders - Silus Reddy Chintapalli and Rakesh Vaddadi
    Windo Co-Founders – Silus Reddy Chintapalli and Rakesh Vaddadi

    The founders of the company are Rakesh Vaddadi and Silus Reddy Chintapalli.

    Rakesh Vaddadi

    Rakesh Vaddadi is the co-founder of the company Windo. He began his career as an intern at The Singareni Collieries Company Ltd. Rakesh was also a part-time research assistant at the Indian Council for Social Science Research.

    Silus Reddy Chintapalli

    Silus Reddy Chintapalli is also the co-founder of Windo. He began his career as an engineer at Hindustan Aeronautics Limited. Silus was also the Vice President of sales and marketing at TopTalent.in. He was the director of sales and marketing at 1Click.

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    Windo – Business Model

    The business model of Windo is quite simple! The website helps small businesses to create their own online space hassle freely. Windo requires no credit cards also the company has got a free forever plan to offer to all of its users. The company aims towards minimizing the workload of the small businesses who are suffering real tough to make both name and fame!

    Windo – Revenue Model

    Windo has got 2 sorts of plans. They are:

    • Sprout plan (free)
    • Blossom plan

    Sprout Plan

    1. Online payments
    2. Endless products
    3. Customer support
    4. Endless orders

    Blossom Plan

    1. Custom domain
    2. Priority customer support
    3. All in the free plan and more
    4. 0% transaction cost

    Windo – Funding and Investors

    Windo has raised a funding of $500 K in June 2021.

    Date Stage Amount Investors
    June 2021 Seed $500 K Aravind Sanka, Srinivas Anumolu, Meena Ganesh, Vivek Bhargava, and Unicorn India Ventures

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    Windo – Growth

    Windo is loved by 10,000 businesses. This is what their official website claims it to be. The love and the support of all of its users are helping immensely to this new startup to survive and grow with all.

    Windo – Online and Social Media Presence

    Windo is now quite popular on the web because it has got its own official website to showcase all of its products and services, along with its schemes. Not only this but also Windo has got its name on various popular websites like yourstory.com, business-standard.com, etc. The company has got a social media account at LinkedIn.

    Windo is considered to be a very simple and a beautiful e-commerce app, especially for store creators. Any sort of small and pretty businesses might choose to register themselves at this platform and make the most of it. Windo is not just an app. It is an opportunity for all entrepreneurs.

    FAQs

    What is Windo App used for?

    Windo is an app for Instagram-focused businesses. It offers solutions to manage small sized business.

    Who is the founder of Windo?

    Windo was founded by Silus Reddy Chintapalli and Rakesh Vaddadi.

    When was Windo founded?

    Windo was founded in 2020.

    Who has funded in Windo?

    Windo has received funding in a seed round led by Unicorn India Ventures. Top investors in Windo are:

    • Aravind Sanka – CEO of Rapido
    • Srinivas Anumolu – Founder of Growth Story
    • Meena Ganesh – CEO of Portea
    • Vivek Bhargava – Co-founder of ProfitWheel

  • How to Increase LinkedIn Followers?

    Social Media has truly been a boon for people over the years. One of the best forms of social media platforms is LinkedIn where professionals can build connections for their careers. Growing the followers for your LinkedIn Page is one of the most valuable marketing objectives for anyone professional. Increasing LinkedIn followers can lead to greater organic reach and stronger audience insights. It is essential to step into building the community on LinkedIn. Well, you don’t need to worry anymore because we will give you some secret insights to quickly increase connections for your LinkedIn and followers for other social network profiles.

    Well, many of you have seen several profiles on various social media platforms like LinkedIn, Facebook, Instagram, and others, with followers ranging from 10k to 60k on their profiles. Even you wish to get as many followers as you can and be the popular bird of social media. So, let’s know a few amazing strategies to boost your social media presence and get LinkedIn followers free.

    Follow Groups
    Use SEO Technique
    Account Setting
    Precise Connections
    Customize Your Feed
    Share Interesting Contents
    Post Content Regularly

    Follow Groups

    Following groups in which you are interested to help you to gain more insights and different perceptions with varied ways of getting information that may be useful to you in some way. This not only helps you to gain deep knowledge and develop your skill in whichever field you are interested in but also helps you grow the network.

    Communicating actively in the group showcases your personality and increases your profile search this helps you to get followers for your LinkedIn and social media profiles. Add yourself to some high ranking groups which have a great number of active followers.

    Use SEO Technique

    Use some SEO tricks to make your profile stand out from the other profiles. You can use the Off-Page and the On-Page SEO tactics, or both together to get more hick on your page. Like, use special keywords to get easy visibility and attach your profile with high-rank links to get more audiences. Although, you can even do keyword research and can write articles on the keywords which are popular.

    Moreover, writing articles through LinkedIn gives you a chance to reach a large audience. Using compelling and call to action headlines boost the clickability of your articles. A golden rule only publishes a quality article so that once a user reads your article do come back to read another article.

    Account Setting

    Make your account look professional or geeky. Use a background which is directly associated with your desired niche. Although, on LinkedIn, you can use different templates and colour schemes to make your profile look stunning and user-friendly.

    Moreover, use lots of innovative images and gigs to intensify the looks of your profile. Comparatively, using a customized URL  for your profile makes you stand out from the crowd. It also gives you a personal identity which leaves a lasting impression on the viewers who will visit your profile.

    Precise Connections

    Connecting with the right people who have the same passion and interest as you have, enhances the chances of getting a good opportunity. Although, it also improves the number of followers who are interested to connect with you. Furthermore, this will help in networking your brand and getting sales leads. Likewise, LinkedIn can be a good source of earning income and an emerging platform for your product promotion.

    Additionally, getting the right amount of followers on LinkedIn could create a strong source of revenue. Joining relevant groups that support your cause and connect you with several other people like you would be beneficial. For example, if you are an emerging writer then follow other writing groups to amplify your knowledge. In addition to that, it also elevates the number of endorsements for your skills added to your LinkedIn profile.

    Customize Your Feed

    Customize your feed and follow the right people who help in link building. Although, replying to the comments left by other members and keeping them engaged in your services makes them feel like you can relate to them. However, publishing relevant content on the regular basis is a great idea as mentioned above.

    It attracts the audience to your profile as you provide them with useful and articulate information for the ecosystem’s growth. We always put great emphasis on publishing content because once your articles start ranking on Google then you will get a lot of traffic from Google.

    Share Interesting Contents

    Leverage others’ content and share it on your LinkedIn profile with your take on it. Likewise, if you find something interesting on the web then don’t hesitate to share it with your followers. However, adding interesting captions to it make it appealing to your followers and compels them to leave their thoughts. It also makes them active users to bring in more inputs and unique insights of their own.

    Moreover, you can create a SlideShare Account to attract more followers. SlideShare accounts leverage the ability to add content in a more engaging way which adds a great initiative in giving out information. Create a LinkedIn company page and promote your business with it. Make a full impressive company profile on LinkedIn to spread the viral news about the niche in which you are particular.

    Post Content Regularly

    After gaining followers, what mistake many make is they don’t post content on a regular basis. This might result in losing your followers. Hence, keeping a steady flow of fresh content on your LinkedIn Page will give it more visibility on member feeds as well as make it more appealing to potential followers. If you are short on ideas, you can also get the help of LinkedIn’s Content Suggestions feature.

    The benefit of posting regularly is that pages that post at least weekly see a double lift in engagement, which in turn leads to greater organic reach. You can’t just post one article in a week or send connection requests once in a blue moon and expect things to happen on their own. You need to develop a proper strategy and you need to be consistent.

    Conclusion

    Well, these are a few easy steps that will surely help you to increase LinkedIn followers and some more new followers for your social media account. However, we would again emphasise creating good and informative content for your page. This would be fruitful if you are looking for long-term followers who would collaborate with you in the near future.

    FAQs

    How to get more followers on LinkedIn?

    Steps to get free LinkedIn followers:

    • Follow Groups
    • SEO Technique
    • Account Setting
    • Precise Connections
    • Feed
    • Share
    • Post Content Regularly

    What do followers mean on LinkedIn?

    “Followers” are LinkedIn members who are following you and your published posts. Click “followers.” LinkedIn could provide a list of your followers and for some that would be helpful, however, LinkedIn goes a bit deeper than just a list of names.

    How often should I post on LinkedIn?

    3 times a week: LinkedIn itself recommends posting every business day on the platform.

  • List of Companies Acquired by Stripe

    We are living in a world where technology has made our life easier. We can’t even think about living our life without using a single form of tech; we are highly dependent on them. Tech companies are now ruling the world because of that, even the demand for tech startups is rising every day.

    One of the most in-demand industries now is Fintech. Some of the popular Fintechs are literally ruling the world with their services. The rise of the internet and smartphones and the trend of making India digitized has contributed to the rise of Fintech in the world.

    One of the popular Fintech companies is Stripe. It is an Irish-American Silicon-valley Fintech startup that provides SaaS and financial services. The company’s headquarters is situated in two places that are in San Francisco, the United States and Dublin, Ireland. The company was founded in the year 2009 by Patrick Collison and John Collison.

    The company mainly offers payment processing software and Application Programming Interfaces for E-commerce websites. Stripe has acquired many companies to expand their services in various fields. In this article, we will talk about the companies that are acquired by Stripe. So, without any further ado, let’s get started.

    “Much of what is called investment is actually nothing more than mergers and acquisitions, and of course mergers and acquisitions are generally accompanied by downsizing.”
    -Susan George

    RunKit
    Indie Hackers
    Index
    Touchtech
    Kickoff
    Totems
    Paystack
    TaxJar
    Bouncer
    Recko
    Payable
    OpenChannel

    RunKit

    RunKit Logo
    RunKit Logo

    RunKit was founded in the year 2014 by Francisco Tolmasky and Ross Boucher, it was formerly known as Tonic. It is a tool for prototyping JavaScript. RunKit enables you to have a proper JavaScript environment in just a single click where one can use their npm model and see the results of it.

    The best part is that there is no need for installation. It is a node playground in the browser. The headquarters of the company is situated in San Francisco, United States of America. Stripe acquired Runkit in the year 2016 at an undisclosed amount.

    Indie Hackers

    Indie Hackers Logo
    Indie Hackers Logo

    Indie Hackers is a community and website where well-known entrepreneurs and founders of profitable businesses share their stories on the platform. The new entrepreneurs and startup owners read those and learn from those stories and experiences. Here the entrepreneurs come together and share all kinds of experiences and receive feedback and support when they need it.

    The company focuses on making companies earn profit while being independent. The community was founded in the year 2016 by Channing Allen and Courtland Allen. The company was acquired by Stripe in the year 2017 for an undisclosed amount.

    Index

    Founded in the year 2012 by Jonathan Wall and Marc Freed-Finnegan, Index is a retail software company that provides security, personalised experiences and others. It mainly helps retailers to evolve their in-store payments and create their customer contact database.

    Index is known for PIN pads that help read a chip card in just a second. The headquarters of the company is situated in San Francisco, United States of America. Stripe acquired Index in the year 2018 for an undisclosed amount.

    Touchtech

    Touchtech Logo
    Touchtech Logo

    Touchtech was founded in the year 2014 by Niall Hogan and Shekinah Adewum and its headquarters was situated in Dublin, Ireland. Touchtech is a startup that basically works together with banks to build and manage verification processes for customers who required two different forms of authentication so that they can process transactions through their cards. Touchtech was acquired by Stripe in 2019.

    Kickoff

    Stripe made its first official acquisition by acquiring Kickoff, which is a chat and task management application. Through this app, companies can share the tasks with their employee, manage the team and can also chat with them, the app works for Mac and iOS platforms. Kickoff was founded in the year 2011 by John Gardner and Benjamin De Cock. The headquarters of the company is situated in Aubange, Luxembourg, Belgium.

    The app was specially designed for enabling proper team conversation; it also has some special features like history access and offline support. Stripe acquired Kickoff in the year 2013 exactly after two years, the company was founded.

    Totems

    Totems are an Internet software and service company founded in the year 2011 by Gabriel Hubert and Stanislas Polu. The headquarters is situated in Ketchikan, Alaska, United States. The company mainly offers marketing tools for brands on social media platforms, including Instagram. This helps brands to realize where they stand and what their presence means on Instagram.

    Apart from that, it helps brands realize and understand the need of their audience; brands can also track their marketing campaign. TOTEMS was acquired by Stripe in 2015 at an undisclosed amount

    Paystack

    Paystack was founded in the year 2015 by Ezra Olubi and Shola Akinlade and provides financial services to its customers. It is a website that let businesses accepts various forms of payments through credit card; debit card, and mobile transfer from anyone and any part of the world. The headquarters is situated in Ikeja, Nigeria.

    Stripe acquired the startup in the year 2020 when the startup had over 60000 customers at an amount of over $200 million. This acquisition is said to be the biggest startup acquisition in Nigeria.

    TaxJar

    TaxJar is a tech solution founded in the year 2013 by Mark Faggiano and Matt Anderson. The company basically helps E-commerce manage its sales tax. The company is to help the E-commerce sellers and make their work easier by handling the challenges of Sales Tax. The company’s headquarters is situated in Boston, United States. In 2021, TaxJar was acquired by Stripe in the year 2021; the acquisition was to remove any kind of barriers to multinational companies for their growth.

    Bouncer

    Bouncer Logo
    Bouncer Logo

    Bouncer is a company focused on making card authentication technology that will reduce the chances of fraud during any kind of transaction of online businesses. It is a risk detection tech platform. Bouncer was founded in the year 2019 by Sam King, Steven Liu and Will Megson and the company’s headquarters is situated in Oakland, United States. Stripe acquired Bouncer in the year 2021.

    Recko

    Recko Logo
    Recko Logo

    Recko is an Indian fintech company founded in 2017 by Prashant Borde and Saurya Prakash Sinha. Recko is a financial operation platform for online companies and their digital transaction. It basically helps businesses to track online businesses’ incoming and outgoing payments. Platforms like Meesho, Deliveroo and PharmEasy are The Company’s headquarters is situated in Bangalore, India. Recko was acquired by Stripe in the year 2021

    Payable

    Payable Logo
    Payable Logo

    Payable was founded in the year 2013 by Kyle Kilat, Peter Terrill, and Tad Milbourn. It is a platform that helps contractors to get their payments hassle-free. Some of its features like providing invoices, tracking the contractor’s work, and calculating their earnings as well as taxes make it an interesting platform for workers as well as the companies. Stripe acquired Payable in the year 2017 to take help from tax-related obligations.

    OpenChannel

    OpenChannel Logo
    OpenChannel Logo

    OpenChannel is a company that provides help to businesses by allowing them to create, launch and manage apps for their work. These are created for the products of the business. Open Channel was founded in the year 2013 by Brian Amaro and Michael Kovacs. The headquarters of the company is situated in Auckland, New Zealand. OpenChannel was acquired by stripe in 2021.

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    Conclusion

    Stripe by acquiring so many tech companies is on the verge of making its service expand to other fields as well. The main point of Stripe is to help businesses by taking all these companies’ services. The company is now raising more funds to acquire companies and add them to its list of acquisitions. Stripe’s current valuation is over $95 billion.

    FAQs

    Who is the founder of Stripe?

    Stripe was founded in the year 2009 by the Collison brothers, Patrick Collison and John Collison.

    What are the companies that are acquired by Stripe?

    The companies that are acquired by Stripe are:

    • RunKit
    • Indie Hackers
    • Index
    • Totems
    • Touchtech
    • Kickoff
    • Paystack
    • TaxJar
    • Bouncer
    • Recko
    • Payable
    • OpenChannel

    What is the revenue of Stripe?

    The revenue of Stripe is 740 Crore USD as of 2020.

  • Earn Using WhatsApp | How To Monetize Your WhatsApp Group?

    In the present times, social media platforms have become the part and parcel of our lives. We not only like these platforms but have become highly dependent on them in many ways.

    We need to share a picture, video, or text, we are dependent on WhatsApp. Instagram is there to keep us entertained with its reels and more. YouTube is what saves us when we need to understand the know-how of anything virtually.

    Besides all this, people are now becoming aware and familiar with an important concept. This is that these platforms can also help us earn for real. We all are witnessing the content creators and how they are earning so well from social media.

    But when people talk about earning through these platforms WhatsApp’s name is usually kept at the bottom. This can be due to a lack of awareness or too much attention given to the other platforms.

    If you are someone who uses the application then you must already know about the groups. These groups refer to a collection of people who can chat and share things with each other.

    You can simply invite people to add them to your group. It helps you to share something in a go instead of sending it individually to every person.

    One thing to note is that there is an official limit to the number of members you can add to a WhatsApp group. It is up to 256 people. So, if you want to add more people you can create multiple groups.

    The groups on our WhatsApp are not only meant to maintain connections. These groups can be a blessing if we start using them in the right sense. In fact, we can monetize these groups in many ways.

    How Can You Monetize Your WhatsApp Group?

    WhatsApp’s New ‘Communities’ Feature on The Way to Help

    How to make money on WhatsApp?

    How Can You Monetize Your WhatsApp Group?

    Today is the time when people try to look for maximum opportunities in which they can make money. People tend to take their WhatsApp groups and their members quite for granted. Little do they understand that they can utilize these groups to their advantage and make some extra money.

    Here are some ways in which you can monetize your WhatsApp group:

    Monetize with Affiliate Marketing

    The first and foremost way in which you can monetize your WhatsApp group is through affiliate marketing. It is a kind of marketing where one gets certain compensation for promoting a product or service of another person or company.

    You can not only do affiliate marketing through Instagram and YouTube but also through your WhatsApp group. It can be done in ways like:

    Pay Per Sale:

    In this method, you can get yourself registered with a company or person that wants to sell something. You can select certain products that you think your group members would like. After that, you can copy the product’s link and share it with the group. You will be able to earn a commission when anyone buys the product through your link.

    Pay Per Click (PPC):

    There is no dearth of online content. In this method, you should find the content that you think will be liked by your WhatsApp groups members. Then get the URL of the webpage. After that, you need to make use of paid URL shortening services like Shrtly, Shorte.st, and more. Using PPC on the whatsApp group will help to reduce the length of the link. Once you get this link, you can share it with your group. So, when someone will click on that link, you will be able to earn from it.

    It also includes Pay Per Download, App referrals, and more.

    Monetize By Launching Your Products or Courses

    Another great way to monetize your WhatsApp group is by launching your own products or courses. The members of your group are more likely to be your knowns. This means there is a better chance of them supporting you in your endeavors.

    Products:

    If you are starting a new business, you can share your products along with prices and descriptions in your groups. Depending upon people’s interests, you can share products and also take orders. For example, If You make homemade beauty jars and you think your group member might be interested in them, you can launch it there and earn your very first clients. In this case, always remember to be responsive to the people’s queries.

    You can create different groups to sell different niches of products. It will help to attract genuine buyers in a better way.

    Courses:

    If you are good at any subject or skill you can create your own course. But when you create it, it is not easy to attract buyers for it. So, if you feel there are some people who might benefit from your course, you can share it with the group. In this way, you might be able to bag your early customers via your WhatsApp group.

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    Grow Your Audience and Monetize

    In today’s time, having an audience by your side is the biggest asset. A WhatsApp group can help you grow your audience from one group to another. The more the people better the chances for monetization. Your groups can help you gain an audience, followers, and subscribers for other platforms as well.

    YouTube Channel:

    It is the most popular social media platform that allows people to share and watch videos. If you have a channel on YouTube, you can share its link on your WhatsApp group. In this way, you might earn new subscribers that will ultimately help you to earn more audience and thus, more money.

    Instagram:

    This picture and video-sharing platform has become the favorite social media platform for all. Your WhatsApp group is more likely to consist of people who know you. So, sharing your Instagram handle in the group can definitely help you earn some new followers. We all know now that having a great audience on Instagram makes you the most suitable choice for brands and collaborations.

    It is not necessary that every person in your group is going to follow you. Yet, it is always better to try and gain a few more rather than none.

    Monetize By Driving More Traffic to Your Blog

    If you are someone who writes blogs then the WhatsApp groups can be of great help. Whenever you come up with your new blog, all you have to do is share its link on your WhatsApp group. Remember to share the blogs as per people’s preferences and be interactive with the members of the groups even at the time when you do not share a blog. This will build up their interest and help you to earn loyal viewers.

    This way, your WhatsApp groups can help you to monetize your blog.

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    Monetize By Selling Study Notes

    The importance of online notes has increased to a great extent since the pandemic. So, if there are students in your WhatsApp group, you can create PDFs of study notes and share them. For these PDFs, you can charge a specific amount from the members of the group. You can also add advertisements to your PDFs. In this way, you will be able to earn a nominal amount through the pay-per-click method.

    Monetize with The Help of Meesho

    It is a popular social e-commerce startup in India. From kitchen items to fashion, it offers a great variety of products. It is not only a great platform to shop but also allows people to trade products from home. We all have WhatsApp groups on our phones, be it of our friends, family, or work friends.

    So, by understanding their interests and demands, you can browse the Meesho app and select products from there. After that, you can share those products along with descriptions and prices in the group. If someone is interested in buying, you can place an order to their address and add your profit margin in the app itself. This is a great way for you to monetize your WhatsApp group easily.

    Monetize With WhatsApp Newsletters

    Newsletters are one of the most popular tools of marketing. It allows you to share your content with people, drive traffic to your site, and benefits sales. These are usually sent over the e-mails. But it has been observed to be quite ineffective. As most people receive it in a spam folder, ignore it, or delete it.

    WhatsApp newsletters mean having people subscribe to your newsletter via phone numbers. Here you can share your newsletters in a short and concise manner. Remember not to cluster your group with too many newsletters a day.

    Whether you want to share newsletters as a person or a company, using WhatsApp groups can help you monetize in a way that email newsletters will not be much effective at.

    Here a great example is YourStory.com. It is known for its stories about startups, entrepreneurs, funding analysis, and more. It is one of the largest media tech companies in India. The company was able to understand the importance of groups on WhatsApp. In tune with this, they started their official WhatsApp group to give the latest startup ecosystem updates.

    In this way, it was able to interact with more people, derive more traffic to its site, and thus, better monetization.

    WhatsApp’s New ‘Communities’ Feature on The Way to Help

    On 14th April 2022, WhatsApp announced that it will be rolling out a new feature, ‘Communities’. This feature will enable people to bring separate groups together under one community. Mark Zuckerberg explained this with an example that in addition to individual groups for different classes, you might have one overall community for parents at school with a central place for announcements and tools for admins.

    So, with the coming of this new feature, you will be able to manage and organize different WhatsApp groups easily. You will be able to have better access to different groups and thus, more scope for better monetization.

    Conclusion

    The above-mentioned are the ways in which you can monetize your WhatsApp group. You can share your products, and links, build an audience, and more.

    But along with this, there is a very simple yet forgotten tip to keep in mind. This is to always stay interactive. Just like other social media platforms, it is important that you stay connected with your group’s members. If you only keep on sharing your stuff with the group, it can create boredom among the members.

    So, having a certain amount of regular interaction will not only help you to keep your members intact but also monetize in a better way.

    FAQs

    Can WhatsApp be used to make money.

    Yes, there are various ways to make money on WhatsApp.

    How can you monetize WhatsApp group?

    WhatsApp group can be monetized by many ways as listed below:

    • Monetize with Affiliate Marketing
    • Monetize By Launching Your Products or Courses
    • Grow Your Audience and Monetize
    • Monetize By Driving More Traffic to Your Blog
    • Monetize By Selling Study Notes
    • Monetize with The Help of Meesho
    • Monetize With WhatsApp Newsletters

    How do you get more views on WhatsApp?

    To increase WhatsApp status views, you need to get more people to save your contact on their phone and saving their contact on your phone.

    Can a WhatsApp Group have more than 256 members?

    Yes, using “Invite via link” option, you can add over 256 members to a group.

  • Dau and Mau of Top Social Media Platforms | Active Users of Social Networks

    There are very few ideas and innovations that come into the world and impact everyone. One such thing is the rise of social media companies.

    Two decades earlier who would have thought that connecting with people all around the world would become so easy. But thanks to technology and its great inventions it became possible.

    Social media has made the world shrink in terms of connectivity. It has not only helped with connections but in the present times, it has provided great platforms for businesses.

    All these companies have a huge DAU and MAU base that makes them a great pool of opportunities and entertainment for everyone.

    What Are DAU and MAU?
    How are DAU and MAU Measured?
    DAU and MAU of Top Social Media Platforms

    Social Media Platforms with Active Users

    What Are DAU and MAU?

    The terms DAU and MAU, both signify the number of users. These are metrics that help to calculate the engagement of users towards a company.

    In simple terms, the number of users who actively connect with a particular application daily is Daily Active Users (DAU). The number of people who actively connect with an application every month is Monthly Active Users (MAU).

    How are DAU and MAU Measured?

    There is a need to determine two things in order to measure the active users of a social media company. These are ‘Users’ and ‘Actions’. Users refer to the people who have downloaded the social media application. Action on the other hand involves logins, clicks, viewing, and other activities on the platform.

    To measure the DAU companies pick a period of 24hrs and measure the number of active users during that time. The basic formula to find the Average DAU is the sum of each day’s active users/number of days in a month.

    To measure MAU which is the active users in a month, the company selects a month to record it. The basic formula to find Average MAU is the sum of each month’s active users/ 12 (Number of months in a year).

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    DAU and MAU of Top Social Media Platforms

    Top Social media companies greatly rely on the revenue generated from advertisements. This revenue increases with the increase in the number of active users. So, here’s the DAU and MAU of the top companies:

    Facebook

    Daily Active Users – 1.6 Billion
    Monthly Active Users – 2.9 Billion

    Facebook Active Users
    Facebook Active Users

    The name that made us familiar with the wide world of social media is Facebook. It was founded in the year 2004 by Mark Zuckerberg. Along with Mark, the other founders of the company include Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes.

    Facebook has surely managed to make itself to the top over the years and is the largest social network in the entire world today. In this huge network, India provides the most active users.

    YouTube

    Daily Active Users – 149 Million
    Monthly Active Users – 2.5 Billion

    Another very popular name among the top social media companies is this video-sharing company. YouTube was founded in the year 2005 by Jawed Karim, Steve Chen, and Chad Hurley. It has the second largest count of active users in the world.

    YouTube has been a great source of easy information for everyone. It has given birth to a new and creative field of profession that provides a great earning opportunity for many.

    WhatsApp

    Daily Active Users – 1 Billion
    Monthly Active Users – 2 Billion

    The platform that made messaging, voice calls, and video calls super easy for us is WhatsApp. It was founded in the year 2009 by Brian Acton and Jan Koum. The company has the third-largest number of active users in the world.

    India has the most active users of the WhatsApp which is more than any country. WhatsApp was earlier bought by Facebook in the year 2014.

    Instagram

    Daily Active Users – 600 Million
    Monthly Active Users – 1.5 Billion

    At present, the moment we say social media, the first name to pop up in everyone’s mind is Instagram. It was founded in the year 2010 by Kevin Systrom and Mike Krieger. Facebook bought it in 2012.

    The company started as mere a photo-sharing platform. But now, it has created a world of its own. It is a huge pond filled with pictures, videos, influencers, content creators, small businesses, and more.

    TikTok

    Daily Active Users – 15.5 Million
    Monthly Active Users – 1 Billion

    This platform made the concept of small videos viral all around the world. It was founded in the year 2016 by ByteDance, a Chinese startup company. Zhang Yiming is the founder of the startup that launched TikTok.

    It has a huge base of active users in various countries. The company was, however, banned by India in the year 2020 due to certain issues of national security.

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    WeChat

    Daily Active Users – 450 Million
    Monthly Active Users – 1.2 Billion

    Another popular name in the world of social media is WeChat. It was founded in 2011 and developed by Allen Zhang. The platform is owned by Tencent, a Chinese firm.

    It is a multi-purpose application that facilitates instant messaging, social media, and mobile payments. This application is banned in India, although it works in the United States, United Kingdom, Italy, and more.

    Telegram

    Daily Active Users – 55.2 Million
    Monthly Active Users – 550 Million

    It is an instant messaging platform founded in the year 2013. The founders of the company are Pavel Durov and Nikolai Durov. It also provides the feature of file sharing, video calling, and others.

    Telegram allows you to access your chats on different devices. Telegram is popular platform emerging as a challenging alternative to WhatsApp.

    Snapchat

    Daily Active Users – 319 Million
    Monthly Active Users – 557 Million

    It is a super popular social media company based in America. It was founded in the year 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.

    The application allows users to share pictures with their friends in a quick and quirky way. The users can chat with their friends, view live stories from around the world, and also explore different content.

    Twitter

    Daily Active Users – 217 Million
    Monthly Active Users – 436 Million

    Twitter is a microblogging and social network company. It was founded in 2006 by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. Twitter is an America-based company.

    The platform allows the users to post and tweet and also interact with others’ tweets. It helps the users to build a social network and also get updated with the latest news and trends.

    Sina Weibo

    Daily Active Users – 248 Million
    Monthly Active Users – 573 Million

    It is a Chinese microblogging platform. It was started by Sina Corporations in the year 2009. Charles Chao, the CEO of Sina Corporations is the one who launched it.

    It is similar to Twitter only based in China. This is one of the largest social media platforms in China. It has features like image posting, instant messaging, stories, the latest news and trends, and more.

    Conclusion

    Nowadays, when we think about marketing strategies, the first thing to come to mind is social media. The power of social media was not known to many but in recent times, it has become an integral part of almost every business, be it big or small.

    The top social media platforms like Facebook, Instagram, YouTube, and more have a huge number of users. These users include the audience, content creators, influencers, and more. This huge base of users makes these platforms a great source of opportunities for many. With time, the active users usually grow and make for the success of these companies.

    FAQs

    Which social media platform has the highest active users?

    Facebook has the highest active users.

    What is the number of Twitter’s daily active users?

    Twitter has 217 million daily active users.

    How many active users are on Instagram?

    Instagram has 2.1 Billion monthly active users.

    How many users have WhatsApp?

    WhatsApp has 2 billion active users.

    What is the most downloaded app?

    TikTok is the most downloaded app worldwide.