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Tag: social media marketing

  • Dunzo Marketing Strategy: How Dunzo Used Social Media To Its Advantage

    The food supply was taken over by apps such as Swiggy and Zomato and Ola, Uber and Rapido took over the rides. But Dunzo combined both possible resources that can be offered online. In the current pandemic situation, Dunzo provides many helpful and interesting source of services.

    For them to focus on social distance and hygiene controls immediately when creating a brand recall is of utmost importance. Here is a Dunzo Case study that focuses on the dunzo marketing strategy.

    What is Dunzo?
    Dunzo’s Marketing Strategies
    Frequently Asked Questions

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    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport. It provides food supply, pick-and-drop facilities, distribution of packages, local messages and a whole list that goes on. The Dunzo USP, can be understood with Dunzo tagline, ‘Let’s Dunzo it’ which basically means that the platform is the destination if anything is to be moved from one location to another. The Dunzo founder is Kabeer Biswas, who launched the platform in January 2015. The headquarters of Dunzo is based in Bengaluru Karnataka.

    Dunzo is the first direct investment of Google in India due to its sound approach. Some of Dunzo features of dunzo are its easy payment options, integration with social media, GPS tracking in real time, OTP assessment, cashbacks & discounts. Dunzo target audience is anyone and everyone who uses their smartphones.

    Dunzo logo
    Dunzo logo

    Dunzo Services

    Since Dunzo branding is based on being a consumer service platform, it offers a wide services such as sending packages, pick up and drop services, grocery or laundry delivery, local couriers, medicine deleivery, meat and fish supplies, online food ordering.

    How does Dunzo work?

    Dunzo is a simple app to use. The user raises a task, specifying what they want done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface, while dunzo customer care is  efficient in helping their customers.

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    Dunzo’s Marketing Strategies

    In its commercial campaigns, it faces many obstacles. The key goal of Dunzo marketing strategy is to spread knowledge about the multi-usefulness of the app by promoting it through using various means that can be online or offline. But since Dunzo marketing is done online these days, the platform uses Dunzo social media pages to successfully create a unique identity to its consumers.

    Dunzo’s USP

    References from Bollywood

    To draw people’s interest, Dunzo marketing uses phrases and dialogues from Bollywood. The everyday notifications are typically interwoven with powerful songs or film titles.

    Dunzo uses Bollywood References

    Meme Marketing

    In Memes and Dunzo Ads, the brand is an influential trend follower. Through Dunzo instagram page, you can see that the brand easily adapts to the Internet and its new meme-based posts for marketing becomes trending. The Dunzo memes are well known for being relevant and witty.

    Dunzo Meme Marketing

    Moment Marketing

    Dunzo moment marketing is a strategy where a brand designs marketing messages or advertisements by using relevant content from the current events. Dunzo is an expert when it comes to moment marketing because they pick up the right topic, which the customers know well about. These marketing campaigns capture the attention of people especially on social media and gain followers.

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    Social Media Marketing

    Dunzo marketing material is often vivid and coordinated with the key green or black colours of the Dunzo logo.  The brand creates a strong immersive environment, which instils optimism on small screens. As for Dunzo social media involvement, Instagram, Twitter and Facebook work well for the brand. It strives to spread daily life posts with the aid of its mascots, Harri and Dunya. These characters, dressed in Dunzo gears, represent the thoughts of a Dunzo-partner in daily circumstances.

    Dunzo branding aims on creating brand communication around its troops. The goal is to illustrate the operations and unity between the various brands because, in this time of crisis, they are all together. Dunzo also shares individual employee information and stressed their hard work to keep things going. The organizations in which Dunzo had collaborators were also communicated.

    Dunzo Social Media Marketing

    Dunzo Comic Series

    Dunzo ads has come up with a unique way of engagement called “Dunya Ki Duniya” revolving around a character called “Dunya” and her everyday life. This is a fun and a quirky way to market the brand and its services. Sometimes, Dunzo Memes also have other comics in them.

    Hyper-Local Communication

    As Dunzo manages hyperlocal supplies, it is important that the urban spaces for which Dunzo provides services are expandable. It did so by using graphic designers as well as by manipulating real-life images. Dunzo USP is to catch the pulse of the city and describes how it wants to make a part of people’s lives.

    Dunzo Hyper-Local Communication

    Dunzo- Business Model | Founders | Revenue | Tagline | Story
    Dunzo is a Bangalore-based startup in India. Know about Dunzo company’s business model, revenue model, founders, and more about dunzo business.
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    Twitter

    Like any other brand that deals with customer service, Twitter is key to Dunzo. Dunzo uses twitter to make customers feel heard with two-way communication. Recently, it has become more relevant than before as people tend to have more questions about deliveries during the lockdown. It is also helping them highlight available brands and operations

    Content in the Mundane

    One of the interesting aspects of Dunzo social media communication is how they create content out of mundane objects. These are almost always themed around food, something that works well because of the intrigue and relatability factors. Dunzo app help people look at these objects in a new light.

    Dunzo’s Content in Mundane

    Campaigns and Consistency

    Dunzo ads campaign got its inspiration from a famous Instagrammer ‘Dude with sign’ who stood in public places with signboards that had various topics like spreading awareness spoken about. Dunzo marketing strategy was among the first set of brands to have used the format in their communication. Since then, it is something that has been consistently used in their communication multiple times.

    Dunzo’s Woman Empowerment Campaign

    Dunzo brand positioning is such that it delivers nostalgia with the #90sRedun campaign. Dunzo uses memes to pay  tribute to iconic commercials by redoing them with brand integration, rewriting taglines with a twist, and utilizing these brands’ legacy to pull us back into simpler times.

    Dunzo 90’s Campaign

    Conclusion

    Dunzo’s marketing strategy success is evidenced by the fact that it became a verb, let’s say Dunzo! In order to increase public engagement, it is crucial that brands develop trendsetting marketing strategies. As companies expand, the clutter is important and the right audience is reached. Modern marketing techniques, which publicity companies would use, are available for this. With the help of this Dunzo case study you can also take tips and improve your marketing skills.

    Top 8 Interesting facts about Dunzo you might not know about
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    Frequently Asked Questions

    What is Dunzo’s USP?

    Dunzo USP – Mobile-based virtual personal assistant for the city and urban people, assigning real people to get complete chores involving consumer goods, for a specified service fee within the city limits.

    Who are Dunzo’s target audience?

    Dunzo’s target audience is anyone who uses their mobile. This is to create platform for all age groups to make use of it.

    What services does Dunzo provide?

    Dunzo can change the way you move things, how you shop and lets you access your city. Dunzo is an app that connects you to the nearest delivery partner who can make purchases, pick up items from any store or restaurant in the city and bring them to you.

    How does Dunzo work?

    Dunzo app is simple to use. The user raises a task, specifying what they want to be done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface.

    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport.

  • Apple’s Unusual Social media strategy | Why Apple does not post on social media

    Ever wondered why Apple isn’t active on social media platforms? Obviously, it’s surprising and at the same time, a little strange that an enormous tech company like Apple does not have a huge social media presence. Apple has always been pretty strategic and surprising with its marketing strategies. And especially when it comes to social media,  Apple follows entirely different social media marketing strategies to reach its customers.

    In the era where every brand is competing on this digital platform and opting for various strategies, Apple functions entirely differently.

    Other prominent brands work on creating engaging content to reach out the most customers and following the trends to achieve an effective social media presence and let the customers know about their latest along with upcoming products.

    When we combine Facebook and Twitter, Apple has around 12,921,598 followers, who have never seen Apple posting anything. In this article, we will be discussing WHY? That is why a brand like Apple does not have any social media presence. Let’s begin.

    Apple does not require any extra exposure
    Apple’s Strategic Planning
    Reasons Why Apple doesn’t Promote on social media
    Apple’s social media agency
    FAQ

    Apple does not require any extra exposure

    When it comes to exposure of a company into the global marketplace, Apple has a well-established position. Apple provides its own application for listening to music on AppleMusic, any help of guidelines on AppleSuppprt.

    Generally, brands use social media to enhance their company’s exposure and awareness on a global scale. But as we know, Apple doesn’t need that. The company is well established and widely famous around the globe. Every individual across the globe knows the image and standard of Apple. And that’s what this brand believes in.

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    Apple’s Strategic Planning

    Apple goes with a very solid strategic planning with the social media platforms. The biggest flex for it not using social media is, no hate comments and trolls from any users. And if a user did tweet something related to Apple, only their followers will be able to see it.

    Apple doesn’t work on anyone’s suggestion like it’s the latest update of restrictions on batteries inside the iPhone; if Apple had published this on any of its social media you can’t even imagine how much hate would have come to the company.

    When any such thing happens to other brands, people know they’d get a response on its improvement. But since it’s Apple, people were already prepared that they ain’t getting any response.

    However, in the past, Apple has posted a few things on its social media like Twitter and Facebook which you must have seen. This is for general promotion of their products.

    Apple posts things occasionally, on festivals or holidays only. They encourage people to give Apple products to their beloved on holidays as a gift and push them out in various forms. Recently, the tech company is pushing more towards such promotions and marketing.

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    Reasons Why Apple doesn’t Promote on social media

    In today’s era, when everything is done through social media platforms, Apple doesn’t go with this. Here are few reasons why:

    Holds the best customer loyalty engagement index

    Brands across the globe use social media for enhancing their marketing presence, customer engagements, and building community. Moreover, through some media, they offer great customer service for clients and sales.

    But when it comes to Apple, the tech brand already has the highest customer loyalty engagement index with its computers, smartphones, tablets, and Laptops. That’s why Apple doesn’t need to have a more social media presence.

    Social media buzz

    Apple works on increasing the social media buzz among its fans for the latest and upcoming Apple products on various social media platforms. Its marketing strategy is based on organizing conferences and events to promote the release of its new products and the PR team manages the rest.

    And that’s why the company creates social media buzz through its fans, influencers on social media platforms as well as public relations.

    Most Valuable tech brand

    Apple is stated as the most valuable tech brand in 2015 by Millward Brown, who estimated its value as worth $246,992 billion. With such immense popularity and success, does Apple require to find customers through social media? No, with its popularity, customers get attracted to themselves.

    Apple has put great effort and planning into creating its social media strategy. It works precisely with the right strategy. And that’s how the company remains on top even without active social media.

    Great Customers Service

    For any company, formulating a good product isn’t enough. Along with the quality, customers should also get the best services in hand. And Apple knows this very clearly. Apple provides the best customer service with its great quality products.

    Social media marketing is partly based on improving the customer’s services and as Apple already offers them through great customer engagement, it doesn’t require a social media presence.

    Apple’s social media agency

    With such immense success, does Apple have any social media agency? Maybe, maybe not! The answer is uncertain but, when we look at the estimated data and Apple’s success, we can conclude that the company has an almost non-existential social media presence.

    Apple may have someone from their company for managing social media, but they sure don’t trust outsiders with confidential and sensitive information regarding the company or any of its products.

    However, the subsidiaries of Apple may hire social media agencies for managing their social media presence and promoting their accounts.

    Conclusion

    Managing social media the way Apple does, requires absolute boldness and global domination. Social media has taken over every other brand across the globe, but Apple doesn’t give it the power to increase its global presence.

    For a long time now, Apple has been working towards establishing a strong market position. Apple is moving with a very strong strategic marketing planning. And their plans are worth considering! Its distinct form of social media helps the brand to safeguard itself from various social media pitfalls. And who knows, in the upcoming years these strategies grow even more differently.

    FAQ

    How does Apple promotes its brands?

    Apple promotes its products through commercials and print ads.

    What is Apple’s Social media strategy?

    Apple follows different social media strategy than other brands, it avoids promoting its products on social media.

  • List of Brands Endorsed By Salman Khan

    Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses.

    In India it is very common for big brands to spend crores for endorsing their products or services. Salman khan is a main candidate for celebrity endorsements considering his popularity among the masses. Salman Khan born as Abdul Rashid Salim Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works predominantly for Bollywood.

    The actor has been working in the Hindi film industry for more than 30 years winning awards such as Film fare and National film awards as a producer. The actor is one of the most successful actors in the Indian cinema and was also ranked 82nd in the list of the top paid 100 celebrity entertainers in the world, according to Forbes in 2018.

    Salman Khan is known for his work in movies like Karan Arjun, Hum Aapke Hain Koun, Dabangg, Ek Tha Tiger, Sultan, Tiger Zinda Hain, Bajrangi Bhaijaan, etc. Besides the acting career, the actor is also a host to the most popular reality show Bigg Boss since 2010. He is also is been a part of many humanitarian causes through his charity Being Human Foundation.

    When it comes to his brand endorsement the actor is known to charge over 7 crore for a per day brand shoot, while commercial ads usually take up to 3-4 days to shoot. Salman Khan is currently the highest-earning brand endorser for a smartphone brand. The actor net worth is estimated to be $360 million in 2021, while the brand value of the actor is more than $45 million in 2021.

    Salman earns over ₹3 million annually, just from advertising and endorsements. The actors has so far endorsed brands like Being Human, Coco-Cola, Thums Up, Goldiee Masale, Revital, Relaxo, Dixcy Scott, Wheel, Britannia Tiger Biscuit, Mountain Dew, Suzuki Motorcycles, Chloromint, Realme, BharatPe, PepsiCo, Emami, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, among other.

    Thumps Up
    Revital H
    Emami
    Suzuki Motorcycles
    Relaxo
    Mountain Dew
    Realme
    Dixcy Scott
    Wheel
    Britannia Tiger Biscuit
    Frequently Asked Questions

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    Here’s a List of brands Endorsed by Salman Khan

    Thumps Up

    Thumps up is an Indian cola brand that was introduced in 1977 to offset the withdrawal of the Coca- Cola Company in India. Coca-Cola later purchased the company and even re-launched it to compete against PepsiCo. From the year 2012, Thumps Up has continued being a leader in the cola segment in India, taking over 15% market share of the overall Indian aerated drinks markets.

    Salman Khan in a Thumps Up commercial

    Salman Khan became the company brand ambassador for the first time in 2002 and continued until the contract was over. Coca cola managed to get Salman Khan as its brand ambassador again to endorse the Thumps brand in 2012. At that time, Coca-Cola India had also signed an agreement with Salman’s Foundation Being Human in order to jointly promote, conceive and execute charitable and social activities.

    But after that the company dropped Salman Khan they replaced him with Akshay Kumar and currently Ranveer Singh. During their contract however, the actor has been a part of many successful television advertisements.

    Revital H

    Revital H is a leading brand that is under Sun Pharmaceutical consumer healthcare which is one of the most trusted brands amongst its millions of customers. The brand is known for its Revital H capsule which is a nutraceutical for daily health, it contains a combination of vitamins and minerals that help in supporting daily energy needs and it also has components like Ginseng that improves concentration.

    Salman in a revital advertisement

    The capsule also increases oxygen consumption in the body and helps to maintains energy and stamina throughout the day. Sun Pharma had signed Salman Khan as its brand ambassador in 2012, when it was still a Ranbaxy brand. In 2016, however the company parted ways with the actor and signed M S Dhoni as its new brand ambassador.

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    Emami

    Emami Group is an Indian Consumer goods conglomerate company that has its headquarters based in Kolkata, West Bengal. The company is known for its leading personal, healthcare business and a portfolio of 300 consumer products.

    Salman Khan in a popular Navratna ad

    The company has currently launched a sanitizer category as the demand for hand sanitizers has increased after Covid 19 pandemic. The company has made Salman Khan as the brand ambassador for its Navratna oil. Navratna oil is one of the largest selling hair oil brands in India and is available across pharmacy stores, modern trade outlets, and e-commerce platforms.

    The company is confident that the association with Salman Khan will help brand to scale up due to actor’s mass appeal and huge fan base. Salman has also endorsed other Emami’s products such as Fair and Handsome, Rasoi, Bake Magic, and Himani Best Choice Refined Oil.

    Suzuki Motorcycles

    The Suzuki Motorcycle India Private Limited is a Indian subsidiary of the Japanese conglomerate, Suzuki. This brand was the third Suzuki automotive venture started in India after TVS Suzuki and Maruti Suzuki. The company has set up its own manufacturing facility at Gurgaon, Haryana with an annual capacity of 5,40,000 units.

    Salman endorsing Suzuki Motorcycles
    Salman endorsing Suzuki Motorcycles

    The SMIPL signed Salman Khan as its brand ambassador in 2013, and the actor has since promoted the different variants of the upcoming motorbikes of Suzuki. The first campaign featured Salman introducing the motorcycle Hayate, after that Salman was also a part of their mass media campaign to create awareness for Suzuki Brand.

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    Relaxo

    Relaxo Footwear limited is an Indian multinational company that manufactures a wide variety of footwear. The company is headquartered in New Delhi and is known to be the largest footwear manufacturer in the country as per the volume and second largest in term of revenue. It also has over 5% market share as it manufactures products under 10 brands such as Flite, Sparx, Bahamas and schoolmate.

    Salman Khan in a Relaxo commercial

    Relaxo made Salman Khan as the brand ambassador for its slipper brand Hawaii in 2012. The commercial involves a dance performed by Salman on the song composed for the advertisement. The brand claims the product to be relaxing and strong in quality through the advertisement. The actor has remained the face of the brand for a long time.

    Mountain Dew

    Mountain dew is a carbonated soft drink that was originally inventive in 1940 by Tennessee beverage bottlers known as Barney and Ally Hartman. The company is subsidiary of PepsiCo, which is a conglomerate that is in over 200 countries generating more than $67 billion as its net revenue in 2019.

    The company also manufactures carbonated drinks such as Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage and Mountain Dew White Out. PepsiCo signed Salman Khan as the brand ambassador of Mountain Dewwith an annual fee of Rs 5 crore.

    Mountain dew is the second soft drink endorsed by Salman Khan after endorsing PepsiCo rival, Coco Cola’s Thumps Up. The actor has done many high-energy commercials featuring high-octane stunts for the “Darr ke aage jeet hai” campaign. The actor’s tough and fearless persona in the ads has positioned the soft drink as the drink which helps you overcome fear.

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    Realme

    Realme is a popular Chinese smartphone brand that has its headquarters based in Shenzhen, China. This company was founded by Sky Li in 2018, who was also the former vice president of the Oppo Company. Realme is a spinoff of Oppo and is collectively owned by BBK Electronics.

    Salman Khan in Realme commercial

    Salman Khan became the brad ambassador of the company in February 2020 and also endorsed the brand’s Realme 6 and Realme 6 Pro smartphones.

    In an interview, Madhav Sheth, the vice president and CEO of Realme shared that the reason behind choosing Salman Khan its brand ambassador was that, having the actor on board with mammoth of fan following will help their company reach and tap into their target audience.

    Dixcy Scott

    Dixcy was founded in 1982 with an intent to become the leader in the hosiery market. But went on to become one of the most popular innerwear and a lifestyle brand. The company is known to have produced 5,00,000 pieces in a day, while distributing them to over 1,20,000 stores across the country.

    Salman Khan in a Dixcy Scott commercial

    The company made Salman Khan its brand ambassador which helped the company with soaring popularity. The actor has done many commercial ads for the company, the latest ad engages the audience and creates interest among them.

    Wheel

    Wheel is a popular laundry detergent brand that is under the Hindustan Unilever Ltd. This brand was created to be a competitor of Nirma which also another low cost detergent. Despite being a household brand that is purchased mainly by women, Salman Khan still became the brand ambassador and has appeared in many of its commercials.

    While talking about the deal in an interview, Salman added that he was extremely proud to be associated with one of the country’s oldest and most respectable brands.

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    Britannia Tiger Biscuit

    The Tiger biscuit was originally launched in 1997 by the Britannia Industries in India. The brand became hugely successful as it was the company largest brand among its entire portfolio of products in the first year itself. Britannia industries made Salman Khan as its brand ambassador in 2013, and actor has endorsed the brand through many commercials.

    Frequently Asked Questions

    Who is Salman Khan?

    Salman Khan is one of the most popular Indian actor, producer, singer and television personality who works mainly for Bollywood.

    What is the brand value of Salman Khan?

    The brand value of Salman Khan is estimated to be $45 million in 2021.

    What are the main brands endorsed by Salman Khan?

    The main brands endorsed by Salman Khan are Britannia Tiger Biscuit, Wheel, Dixcy Scott, Realme, Mountain Dew, Suzuki Motorcycles, Relaxo, Revital H, Emami and Thumps Up.

    What are the other brands endorsed by Salman Khan?

    The other brands endorsed by Salman Khan Goldiee Masale, Chloromint, BharatPe, Appy Fizz, PNG Jewellers, Limca, Astral Pipes, Yatra.com, Hero Honda, Force Motors, Yellow Diamond, CP Plus, etc.

    How much does Salman Khan charge for brand endorsement?

    Salman Khan charges over 7 crore for a per day brand shoot for brand endorsements.

    What is the net worth of Salman Khan?

    The net worth of Salman Khan is estimated to be $360 million in 2021.

    Conclusion

    Salman Khan is one of most popular actor and celebrity in India with a huge fan following. The actor is said to have over 39.2 million followers on Instagram, 42.4 million followers on Twitter and 50 million followers on Facebook through which the actor endorses and supports his brands. This is why the actor earns more than 3 million every year just from brand endorsements and this is expected to increase in following years.

  • What is Marketing automation and Can it Succeed Traditional Marketing

    Marketing Automation is the process of taking the leverage of software to automate the marketing process or the repetitive marketing tasks. Most of the time marketers use this software for nurturing leads, to integrate with Customer Relationship Management (CRM), and also Customer Data platform (CDP) software.

    What is Marketing Automation
    Features of Marketing Automation
    Ultimate Outcome of Marketing Automation
    Future of Marketing Automation
    FAQ

    What is Marketing Automation

    Most of the time marketing automation is used to automate and personalize the texts and responses to the customers. According to Andrea Lechner Becker who is the CMO of LeadMD. Marketing Automations are tools that increase the efficiency of the marketers.

    There are various examples of marketing automation. Some of them include an automated email that is sent to a user according to his behavior triggers. This email can be personalized and will be set ahead of time by the marketers using a marketing automation platform.

    Other than this the reminders you get when you leave an item in the shopping cart after visiting an e-commerce website, the emails you get regarding the feedbacks which will be personalized. All these are examples of marketing automation.

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    Features of Marketing Automation

    Some of the features of marketing automation would include

    Nurturing leads –

    This is the process of sending a number of automated emails to the prospects so that you can engage with them by providing relevant information.

    Personalized emails –

    Personalizing your emails will help your business maintain a personal relationship with the customers.

    Management of Campaigns –

    Companies can also run Email campaigns to increase the leads with the increase of sales. It will let you send personalized or direct emails to a large number of people.

    Forms and Landing Pages –

    It is a tool that will help you collect various information and data from your customers. This can later be converted into the various system for storing or action according to the data received.

    Marketing Automation
    Marketing Automation

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    Ultimate Outcome of Marketing Automation

    When you look at the pure practice of marketing automation the ultimate outcome of the efforts of marketing automation is to gain qualified leads, conversions, personalized messages, etc. Qualified leads are a collaboration of sales and marketing.

    Sending the right messages to the prospects at the right time is the key to generating leads. Marketing automation will help you send the right messages at the right time to your customers. This will increase the chances of generating leads.

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    Future of Marketing Automation

    The future of marketing automation looks bright. Marketing automation is very beneficial for small sized businesses, medium sized business and also fortune 500s. Marketing automation will benefit all the companies irrespective of their size.

    A marketing agency named JMB Partnership has said that in the near future the marketing expenses can be reduced by 12.2 % and the productivity would increase by 14.5% because of the use of marketing automation. The sales are expected to increase by 50% in certain cases.

    Another marketing agency named Fathom has said that there is an increase in the qualified leads to as much as 451%.

    But still, many companies and businesses find marketing automation a difficult task. There was a survey conducted by the marketing technology insights company MarTech on how various marketers feel about the marketing automation challenges.

    According to the survey, more than 15% of the marketers find it hard to create automation, more than 10% found it hard to integrate the automation with the software they use, around 10% of the marketers find that automation is still complicated and again around 10% of the marketers found it hard to create content.

    Marketing Automation is expected to be one of the best choices and most common practices we will be able to find in 2021 and beyond. From emails to contact segmentation to contact management, it will be using marketing automation.

    Since Marketing Automation is booming and since it is becoming a popular tool it is expected that it would be easy to use in the near future. The software is considered to become easier to use if Marketing Automation is growing at the same speed.

    According to a survey conducted by an email marketing company Adestra, it was found that more than 64% of the marketers require a software that is easy to use rather than technical support or pricing.

    FAQ

    What is marketing automation used for?

    Marketing automation is used to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes.

    What is the best marketing automation tool?

    Marketo, Eloqua, Customer.io, Constant Contact, and HubSpot are some of the top marketing automation tools.

    What are the benefits of marketing automation?

    Few benefits of  marketing automation are Increased marketing efficiency, Automate time-consuming, Enhanced ability to generate more and better qualified leads and Better alignment of sales and marketing goals.

    Conclusion

    Marketing Automation is expected to grow really fast and the growth of an organization would depend on how easily one will adapt to it. Most of the companies have already implemented Marketing Automations in their businesses. We can see a lot more companies doing it in the near future.

  • Top 24 Leading D2C Brands in India to Watch Out for in 2022

    The pandemic has majorly affected startups around the globe. It has entirely changed the perspective of consumers towards brands and the marketplace. Consumers are widely preferring well-established brands and raising great concern towards hygiene, sanitation, convenience, quality and health.

    In these times, the Direct-to-consumer (D2C) brands are gaining great profit and upraise in the market. On this note, tons of conventional brands such as LG, Havells, Ajanta-Orpat and Piaggio picked up the D2C model and applied it in their business.

    Brands across the globe are shifting towards the D2C business model, removing the middle source. These brands are launching their native stores so that consumers could directly contact them. In India, D2C startups are running to a great extent.

    However, in pandemics, these D2C brands suffered as well. As the D2C brand’s investment rate declined by 69% as compared to previous records. Meanwhile, the total funding was raised around $117.6 million throughout the year.

    The D2C brands from all sectors including home decor, fashion & cosmetics, FMCG and electronics experienced advancement in numerous aspects. In this article, we have listed the top 24 D2C brands in India. Let’s get started!

    What Is a D2C Business?
    How Does the D2C Business Model Work?
    Advantages of D2C Business
    Top D2C Brands in India

    What Is a D2C Business?

    D2C brands are companies that build their offering around direct digital marketing channels as opposed to selling through an online marketplace, retailer, or auction site. D2C business model in India eliminates middlemen to reach the end consumers and thus saves a lot of costs spent on distribution.

    How Does the D2C Business Model Work?

    In the D2C model, Any seller or manufacturer willing to sell his products directly to his customers can set up an online website or store and promote the products on various social media platforms. This business model completely eliminates the middleman.

    A study revealed that around 55% of consumers prefer to buy products directly from a brand or manufacturer’s website rather than retailers and distributors. This is a benefit for D2C brands in India and gives them an edge over conventional methods that involved middlemen.

    Advantages of D2C Business

    Increase in Sales

    As more and more consumers are finding it convenient and reliable to buy products from the manufacturer’s website, it assures a rapid increase in sales.

    Understanding Consumer’s Needs

    Establishing a direct relationship with consumers enables the companies to clearly understand their needs and in turn, personalise their experience so that they visit their store again.

    Cost Reduction

    When the company is self-sufficient in reaching its customers, it negates the role of any third-party distributors who earlier had to be paid.

    Diverse Catalog of Products

    Now that the companies do not require a physical area for selling their products, they can sell from a diverse catalogue of products, enabling them to offer extensive variety to attract customers.

    Top D2C Brands in India

    1. Bombay Shaving Company

    Bombay Shaving Company is a prominent men’s grooming brand based on the D2C model. This is one of the leading D2C brands in India. Bombay Shaving Company is the first-ever personal care brand that fulfils all the requirements of the consumers, globally. The Company was founded by Shantanu Deshpande in 2016 and is headquartered in Delhi NCR.

    Today, Bombay Shaving Company have over 2 million users and has around $3.4 billion market value.

    2. Mamaearth

    Mamaearth Website
    Mamaearth Website

    Mamaearth is a well-distinguished brand that received huge customer engagement and loyalty. As the consumers are putting generous efforts into fulfilling personal care needs, Mamaearth made its appearances over all the e-commerce websites such as Amazon, Flipkart, Firstcry and Nykaa, which resulted in the company with huge profitable deals.

    The users are widely preferring Mamaearth for their skincare and that’s why the company grew a huge consumer base. The revenue of Mamaearth has increased by around 3 times from the last 2019 records.

    3. The Moms Co.

    The Moms Co.
    The Moms Co.

    The very amazing personal healthcare brand for mothers. The Moms Co. sells personal care products, for all purposes like mom and baby care and postnatal, certified toxin-free by Australia. Its products are available on all e-commerce as well as physical shops. And its major source of revenue directly comes from its selling. The Moms Co. holds a market value of $6.5 billion.

    4. Plum

    Plum Website
    Plum Website

    Plum is an organic omnichannel clean beauty brand. Plum has experienced great profit since the consumer shift to the internet. The brand holds a value of around $23 billion by the year 2022.

    Plum’s team size has heightened twice that of actual and catering of over 250M+ consumers per month.

    5. Loom Solar

    LOOM SOLAR is a D2C startup, a manufacturer of Solar Panels and Lithium batteries in Renewal Energy space based out of Faridabad, Haryana. It is founded by two brothers Amol and Amod (Ex- Schneider, Airtel) in 2018.

    The Company helps Home Owners to reduce electricity bills in urban areas, while in small towns, it helps consumers to have 24X7 electricity by putting solar panels and Energy Storage Systems on the Rooftop

    Recently, it reached a milestone of powering 50,000 homes from Solar Power across India.

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    6. Wakefit

    Wakefit Website
    Wakefit Website

    During the pandemic, people have put immense concern and time into the style of their houses. And for this, the innovative sleep & Home Furniture Solutions Startup has experienced extensive growth. As of 2019, Wakefit had revenue of INR 80 crore and by the time of 2023, it has targeted up to INR 10,000 crore.

    7. Wow

    Wow Website
    Wow Website

    Wow is a widely famous skincare pharmaceutical D2C brand founded by Arvind Sokke and Ashwin Sokke; Manish Chowdhary and Karan Chowdhary. Wow is a total of $50 million worth of business.

    Wow has its products in over 5,000 stores and pharmacies across India.

    8. Sugar

    Sugar Cosmetics Website
    Sugar Cosmetics Website

    The immensely growing beauty and makeup startup, Sugar Cosmetics was founded in 2015 in India. Sugar Cosmetics mainly targets women between the age of 18 to 25. Today, it has more than 2500 retail locations in over 130 cities across India. Its products are easily available at Lifestyle, Health & Glow, Shoppers Stop and NewU.

    9. BoAt

    BoAt Website
    BoAt Website

    BoAt is a very famous and distinguished electronic lifestyle company that provides stylish and high-quality electronic devices, at reasonable prices. BoAt’s products are available on every e-commerce website including Amazon and Flipkart. The company sells over 10,000 products every day and has more than 20 million users in India.

    10. Noise

    Noise Website
    Noise Website

    Noise is a D2C startup with a duo partnership with Chinese manufacturers to develop smartphone cases and sell them in India. Noise has a total revenue of INR 430 crore.

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    Best D2C startups
    Top D2C brands in India

    11. Licious

    Licious Website
    Licious Website

    Licious is a distinct meat and seafood d2c brand that provides absolutely clean fish, eggs and meat.  The company runs on a farm-to-fork model and provides its customers with the highest quality and totally fresh meat and seafood.

    Licious has over 3500 employees and receives millions of orders every month. Its customer base is over 1 million.

    12. Sleepy Owl

    Sleepy Owl Website
    Sleepy Owl Website

    The cold-brew coffee brand, Sleepy Owl caters for the demands for brewed and epicurean coffee across India. Sleepy Owl has numerous outlets in different cities and also, many online channels for selling its amazingly flavorful brewed coffee.

    13. Country Delight

    Country Delight Website
    Country Delight Website

    Country Delight is a leading startup for supplying fresh and pure milk at the doorstep of customers. It runs on the D2C business model and refers to consumers immediately.

    Country Delight improves the wholesome practice of Indian farmers and pays the price before its date in order to beat the competitors.

    14. Pepperfry

    Pepperfry Website
    Pepperfry Website

    Pepperfry is known to be India’s biggest and very famous online furniture startup. It provides furniture, kitchen equipment, bath, housing and dining appliances. Today, the startup has over 3.5 million active users and more than 5 million visitors per month.

    Pepperfry holds over 20 studio locations across India and 500+ vehicles for delivering the furniture consumer’s houses.

    15. Healthkart

    Healthkart Website
    Healthkart Website

    Healthkart was founded by two IITians: Sameer Maheshwari and Prashant Tandon in 2011. This D2C brand offers great quality fitness products and assistance to help the consumer in attaining their fitness purpose.

    Healthkart offers customers to order fitness products online as well as from offline stores. Its products are available in over 110 offline stores in 40 cities across India.

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    16. Lenskart

    Lenskart Website
    Lenskart Website

    Lenskart is known as the biggest organised eyewear brand in India. The company offers over 5,000 designs of frames and around 45 different types of personality lenses. Lenskart has over 600 outlets in more than 66 cities across India. Its revenue as of 2020 is INR 967 crore.

    17. Melorra

    Melorra Website
    Melorra Website

    The first-ever lightweight jewellery startup, Melorra, was developed by Saroja Yeramilli. Melorra is a Bengaluru-based leading D2C company in India that offers jewellery in a wide range at affordable prices.

    Melorra is known as the biggest distributor of jewellery in India, which has delivered its jewellery in more than 1,700 towns.

    18. Flatheads

    Flatheads Website
    Flatheads Website

    Flathead is a prominent Indian footwear startup that offers very stylish as well as comfortable footwear, suitable for every occasion. Flathead was founded by Ganesh Balakrishnan and Utkarsh Biranda. It follows the D2C business model and has grown extensively.

    19. Bewakoof

    Bewakoof Website
    Bewakoof Website

    Bewakoof is a very popular clothing brand that widely targets the young generation in India. Bewakoof has over 10 million active users every month and has revenue worth INR 200 crores as of 2020.

    Bewakoof generates ML models to optimise their customer’s accession channels and enhance broad customers’ accession costs.

    20. Candes

    Candes Website
    Candes Website

    Candes is one of the top D2C brands in India that recently raised its funding up to $3 million. Candes is a Delhi-based startup founded by Sandeep Agarwal and Vipin Agarwal in 2015.

    The annual revenue of Candes is around INR 200 crore. And have sales worth INR 10 crore every month.

    21. MyGlamm

    MyGlamm has recently opted for the most intriguing way of reaching more consumers. It has adopted the lifestyle content platform POPxo, in order to enhance the digital reach and create the 3C funnel.

    Today, the company has over 2 million active users. MyGlamm generally targets women between the age of 16 to 25 and through this, it has witnessed a growth in its revenue up to INR 200 Crore.

    22. Zissto Sauces

    Zissto Website
    Zissto Website

    Zissto Sauces is a Mumbai-based company that offers a selection of convenient, tasty, and authentic sauces. Launched by Kanhai Porecha in 2017, the company aimed to save cooking time, especially for bachelors and working couples.

    Kanhai started Zissto after returning to India from the UK where he did his graduation. He said he wanted to introduce authentic and easy-to-go Indian cooking sauces.

    Today, the brand sells 50,000 sauces bottles across Mumbai, Chennai, and online portals like Amazon and Flipkart.

    23. Everpret

    Everpret Website
    Everpret Website

    Everpret is one of the top Indian D2C brands. It manufactures and sells designer bags for working women. The founder, Yashas Alur, worked in a Bengaluru-based company before starting his own business. There, he noticed many women employees carrying more than one bag which was highly inconvenient that didn’t suit their work attires.

    From there, the idea of redesigning workbags to fit all essentials seeded inside him. So he quit his job and raised funding of Rs 8 lakh for his idea from his former boss.

    Yashas launched the Everpret website in January 2018 and started selling designer bags for working women that had enough room to fit all their essentials and also complimented their work clothes.

    24. Super Smelly

    Super Smelly Website
    Super Smelly Website

    Super Smelly is India’s first and only certified zero toxins personal care brand that offers products specially formulated for teenage skin. The company was launched by Dipali Mathur and Milan Sharma in 2018.

    As the brand is still too young to have its own manufacturing setup, Super Smelly products are manufactured at third-party facilities located across other parts of India. However, R&D is done in-house. They only use fragrances that are completely free from any toxins and allergens. The product is effective and completely toxin-free as well.

    Super Smelly is available across all major e-commerce channels. The brand also serves US and UK customers through Amazon. It is now witnessing a month-on-month sales growth of 70 percent.

    Conclusion

    The internet has brought people closer than ever before. Today, with the internet not just being a luxury for a few, but turning into every household commodity, we have seen the emergence of direct to consumer (D2C) brands in India and as a commerce model in the consumer arena. D2C Model is the future of Indian trade and retail.

    FAQs

    What are D2C brands?

    Direct to consumer companies in India have created a new methodology for eCommerce success which is taking their products directly to their buyer. Direct to consumer is a term that means when brands sell directly to their end customers eliminating the role of retailer, distributor, wholesaler, or other outlets.

    What are some of the top D2C brands in India?

    MyGlamm, Wow, MamaEarth, BoAT, Bewakoof, Noise and Licious are some of the top D2C brands in India.

    Why are D2C brands successful?

    Most D2C brands are successful because they don’t have to share first-party data with retailers as they directly sell the products to consumers.

  • Recreate: A Powerful Video Maker for Social Media Marketing

    One of the most important mediums for content creation across social media platforms is video. There are countless types of videos, audios, text, and effects you can use to create content. However, it is quite a daunting task to start everything from scratch.

    Creating high-quality videos requires a lot of time, effort, and other resources. Even then you can’t be sure of how your audience will react to the content.

    Imagine how easy life would be if you include an AI-assisted video maker in your creation toolkit to get your videos done within a matter of minutes! You will save both time and money that you can re-invest into your business.

    Presenting Recreate…‌‌‌‌‌‌

    Recreate dashboard for video creation
    Recreate dashboard for video creation

    An AI-assisted video creation platform that lets you create high-quality videos for your social media accounts in less than 4  minutes. You can make it an integral part of your marketing strategy that will fulfill all your social media needs.

    Keep reading to learn more about Recreate.

    Recreate – Features

    Pre-made templates

    Recreate offers users more than 300+ custom made, professionally designed templates to get started with video content creation.

    Recreate has a collection of more than 300+ professionally designed templates
    Recreate has a collection of more than 300+ professionally designed templates

    Turn content/links  into videos

    One of its best features is that Recreate helps you directly convert your articles into compelling social media videos. It helps you choose the right music, pick the best pictures and dynamically change the text so it’s not covering any part of your video.

    Customize with Recreate’s AI

    Change the theme of your videos with a single click to match your branding goals. You can change color, text, images, and fonts.

    Integrate high-quality media into your videos

    With Recreate, you get access to over 2 million+ royalty-free stock images, audio files, and videos. It aggregates content from multiple stock providers so you can get the most out of a single platform

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    Recreate – Platforms

    LinkedIn videos – Create professional LinkedIn videos within minutes. You can create various types of videos depending on your marketing strategies like brand awareness videos, product descriptions, shout outs, and testimonials.

    You can also customize your videos with your own branding and logo. Increase the number of likes and shares by sharing your brand’s journey with your audience

    Instagram and Facebook videos –  Videos on Instagram and Facebook generate the highest ROI. From creating stories to engaging ads that will hook your users, Recreate is the ultimate video creation platform

    YouTube videos – Create YouTube videos like reviews, instructional videos, as well as business and influencer videos in minutes. Recreate lets you create memorable intros and outros that will definitely increase your audience’s engagement.

    Blogs – Make your blog stand out by creating content both in the text as well video formats. Your viewers will get to enjoy content in both formats which will result in more engagement.

    Slideshows and presentations – Create slideshows and presentations with Recreate’s easy to use drag and drop interface. Add animations and text to your presentations to make t more effective.

    Promotional videos – Create stunning videos that your customers love. Stand out from your competitors by creating videos with graphics, animations, colorful text, and a strong call to action to sell your products effortlessly.

    Business and marketing videos – Create videos to boost your business, increase sales and drive more traffic to your websites based on your marketing strategy. You can incorporate your own brand and logo to increase your sales. The best part is that you don’t need any technical knowledge or video-making experience to use Recreate.

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    How to use Recreate

    Sign in and choose a template

    • Choose a template from Recreate’s collection of pre-designed templates.
    • Use the article to video feature to create videos out of your blogs
    • Or, use blank templates to create your own designs.

    Upload

    • Use Recreate’s drag and drop editor to upload media content in a single click
    • You can also pick up media from over 3mn+ royalty-free collection

    Add shapes, text, and animations

    • Add shapes, masks, and texts. Customize them in any size and color of your choice
    • Add animation to your asses to create content that stands out from your competitors

    Add transitions and music

    • Recreate offers a collection of royalty-free music you can choose from
    • Add transitions to your videos to give them a professional touch

    Preview and download your video

    • you can preview your video and make any changes you require
    • Finally, download and share your videos to get higher conversions and engagement.

    Recreate – Pricing Plans

    Recreate – $59 Starter Plan A

    • Unlimited Premium Templates
    • 60 Videos/month
    • Media 1M royalty-free
    • Resolution: 720 & 1080
    • Switch Aspect Ratios: Landscape 16:9, Vertical 9:16, Square 1:1
    • Brand Presets: 1
    • No Recreate Branding/Watermark
    • Upload Logo
    • Fonts 40+
    • Upload Media = Per File: 350 MB and Total: 5 GB
    • Audio Tracks: 250+
    • Help Center Access & Chat Support
    • Non-Stackable

    Recreate – $99 Premium Plan B

    • 120 Videos/month
    • Brand Presets: 5
    • Fonts 40+/Upload Your Own
    • Upload Media = Per File: 1 GB and Total: 30 GB
    • All The $59 Plan A Features
    • Non-Stackable

    Recreate – $149 Premium Plus Plan C

    • 90 Videos/month
    • Media 3M+
    • Brand Presets: 5
    • Fonts 40+/Upload Your Own
    • Upload Media = Per File: 1 GB and Total: 20 GB
    • All The $59 Plan A Features
    • Non-Stackable

    Recreate – $399 Unlimited Plan D

    • Unlimited Videos/month
    • Brand Presets: Unlimited
    • Fonts 40+/Upload Your Own
    • Upload Media = Per File: 1 GB and Total: 40 GB
    • All The $59 Plan A Features
    • Non-Stackable

    Recreate – FAQ’s

    How to download this product?

    Recreate is an online SaaS tool. After completing your purchase, you will receive instructions in a document. Follow the instructions to activate your subscription

    Is lifetime access available for this product?

    No, lifetime access is not available. You will get a ‘3-year’ subscription to the Basic and Premium plans for this product. You will have to renew your subscriptions after your plans expire.

    How to receive updates and are these updates free?

    You will be able to receive updates for the software online free of cost.

    How many users can use the license ley/coupon code?

    Only 1 code per user is available.

    Can this product be accessed on all devices?

    No, this product only works with Windows and Mac desktops.

    Is support available for this product?

    Yes, Recreate has free support available at support@recreate.ai

    ‌‌

  • Promo Republic: All-In-One Tool for Your Social Media Accounts

    As time goes by, the number of social media platforms and their complexities only grow more. It becomes a hassle to login into each platform and promote the same content very single time.

    But what if I told you that you can create content in one place and promote it on multiple platforms?

    This is where Promo Republic comes in. To keep your social platforms fully engaged and save you time, Promo Republic can do all those things instantaneously.

    So let’s start with the basics

    What is PromoRepublic?
    PromoRepublic Perks
    PromoRepublic Services
    How to Run PromoRepublic on Autopilot
    PromoRepublic – Pricing Plans
    Conclusion

    What is PromoRepublic?

    Promo Republic is a social media marketing tool where you can manage everything about your social media accounts. Whether you are an individual or a business with a long list of clients, Promo Republic allows you to manage all their accounts individually.

    It minimizes the time and effort you put into social media by providing automated tools and over 100,000+ post ideas for you to share, edit and boost your brand.

    PromoRepublic offers over 7500+ templates and 100,000+ images
    PromoRepublic offers over 7500+ templates and 100,000+ images

    Using this tool you can link up to 6 different social accounts like:

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • Pinterest
    • Google My Business

    Promo Republic has a strong design-centric focus. Unlike other social media management platforms, you need not open external graphics software to design evocative posts. It has its own canva-like editor allowing you to create beautiful designs as well as set up a schedule to share them with your subscribers.

    In terms of users, it has no boundaries. From freelancers and small businesses to franchisors and multi-locational brands, Promo Republic caters to businesses of all sizes. It also suggests a posting schedule for each of your social networks, which can be easily modified to suit your marketing goals.

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    PromoRepublic Perks

    1. Ready-to-use content or templates for different niches like-

    • Facebook covers
    • Promotions
    • Quotes
    • Motivation
    • Mini contests
    • Greetings
    • Did you know facts,

    And a lot more!

    2. Statistics per post shared via Promo Republic include

    • Likes and comments
    • Shares
    • Visits
    • Clicks
    • Advertising views
    • Organic views

    3. Easy to use graphics editor

    If you feel like flexing your creative muscles, then you will love this. You can either choose from a variety of pre-designed graphics or you can simply open up a blank canvas and start from scratch.

    4. Launch your marketing campaigns on Autopilot

    • Save time
    • Increase social presence
    • Increase customer base

    PromoRepublic Services

    Bundled with a plethora of content promotional tools and services, Promo Republic comes with

    Events Calendar: Create posts for holidays, festivals, events and many more

    Photo stock Integration: With over 100,000 free images to choose from.

    Team Collaboration: You can also add team members that will help you optimize your posts efficiently

    Schedule your content in advance by time and frequency to keep your audience engaged
    Schedule your content in advance by time and frequency to keep your audience engaged

    Scheduling Tool: If you want to promote a specific event, or maybe even a holiday then you can schedule your post so that it can be shared at the right time to get maximum engagement.

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    StartupTalkyRishabh Rathi

    How to Run PromoRepublic on Autopilot

    Time Slots feature will tell you the best content, frequency and time (fun, engaging, promotional, etc.) for posting.
    Time Slots feature will tell you the best content, frequency and time (fun, engaging, promotional, etc.) for posting.

    All you need to do is follow these three simple steps –

    • Fill out a form after which a social media agent from Promo Republic will contact you about your brand and business.
    • After finishing up the inquiries, your calendar for the whole month will be flooded with articles, videos, tips, events, posts and infographics. In a short span of time, you will have a curated monthly campaign ready for you to launch.
    • Once these posts are scheduled to your different social media accounts, you will get full rights to edit and approve the content before it gets published online.

    And finally, you will receive a monthly statistics report for each post explaining the growth of your customer base.

    PromoRepublic – Pricing Plans

    As a SaaS platform, Promo republic is accessible on a monthly basis. It has four paid plans after a 14-day trial of the Starter Package which includes content calendar, graphics editor, and access to thousands of templates. The figures given below are monthly payment options, but if you will receive a 20% discount if you go for the annual package.

    Solo – $9/month

    3 social profiles excluding Pinterest, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and 0 team members.

    Standard – $49/month

    10 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor and separate workspace for each client

    Professional – $99/month

    30 social profiles, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, 15 team members/clients and can add up to 30 additional social profiles and 15 members for $49.

    Advanced – $182/month

    Custom social profiles and team members, 100,000+ post ideas library, basic post stats, smart posting, graphics editor, time slots, advanced reporting, collaboration, separate workspace for each client, platform on your domain and interface branded just for you.

    In addition, you can also buy a content bundle containing 20 unique templates tailored for your business, starting at $149.

    But if you just want to get the life time access of PromoRepublic at the lowest price, click below

    Conclusion

    If you find creating share-worthy social posts challenging, then Promo Republic will be ideal for you. Compared to other media management tools, Promo Republic is relatively easy to set up.

    You can either create your designs from scratch with the graphics editor or store ready made designs for further use and modification. Even the most artistically challenged person will be able to create an impressively designed post.

    Using Promo Republic will help you create quality content and get the most out of social media marketing.

    As of today, there is no proper alternative to Promo Republic. Most tools either edit graphics or simply schedule your posts, but rarely can do both.

    So save yourself and business some time, by exploring Promo Republic and all that it has to offer.

  • A 5-Step Guide for Copywriting

    The world of social media is noisy.

    On just Facebook alone, 30 billion pieces of content are shared per month and the figure is still rising. If you combine other platforms like Twitter, Instagram, and Quora to this figure then you’ve got a lot of competition for people’s attention.

    In order to cut through the static, you need to produce your content more wisely. That means you need to wield your words in such a way that you stand out from your competitors and speak directly to what your audience wants.

    That’s easier said than done.

    The key to writing quality content starts with sharp writing skills. And by the time you’re done with this post, you will become a social media copywriting master.

    Why is quality writing essential for social media?
    5-step guide for copywriting
    Conclusion

    Why is quality writing essential for social media?

    Writing a social media post is fairly simple. It doesn’t take much effort to conjure up a quick post, attach a link to your product and service, and call it a day.

    On the other hand, crafting a compelling copy that ensures engagement from your subscribers is tough. It takes time, skill, and a degree of thoughtfulness to create strong posts. But when you have tons of posts to create on each platform you’re on, you might be tempted to cut corners.

    Don’t give in to that temptation.

    If social media is essential to your business, then it will require a certain amount of time and resources to do it right. You’ll notice a massive difference in your results. That’s what you’re after, right?

    This article will be about a 5-step system that you can use to write better copy and hence make better posts. This system works even if you are starting from scratch and will help you write copy for your own business or become a copywriter.

    Here’s how you do it –

    5-step guide for copywriting

    Step 1 – Learn to listen
    Do you need to turn yourself into a wordsmith?

    Not really, no. A few techniques here and there, won’t hurt your sales copy. Apple’s copywriters, for instance, know how to use rhyme and rhythm to create a persuasive copy.

    But what you truly need to do is develop the skill to listen to your clients.

    When you understand what your clients are struggling with, their problems and fears, and how they goon about solving these issues. Knowing just that will take you halfway to writing good copy.

    One way to do this is to mine reviews, blog comments, and forum questions for copywriting inputs. Many amazon sales messages are taken directly from customer reviews, and we all know how successful Amazon is in selling its services.

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    Another way is to talk to your clients directly. It is a lot easier when you talk to industry experts and learn from in-depth conversations instead of conducting surveys.

    Pay attention to your client’s words, their fears, goals, and vision so that you can incorporate them directly in your copy. Make a note of the phrases they use so that your writing reflects their thinking, making them feel understood.

    Step 2 – Understand the basic copywriting rules
    What is good copy? When does it work and when does it fail to persuade?

    It is not important to just listen to your clients. To write good copy you need to be familiar with copywriting rules as well. These rules help you create the right balance of benefits and features.

    A good copy has both substance (features) and emotional appeal (benefits), and only then will you be able to persuade your audience to use your services.

    Basic copywriting rules include:

    • Be specific to boost credibility
    • Match benefits and features
    • Use proof (reviews, testimonials) to make people believe you
    • Nudge  people to take action
    • Overcome objections
    • Be bossy and confident in your call to action

    These rules will guide you and help you evaluate your own copy.

    Step 3 –  Study the experts
    Want to understand copy structure?

    Studying the experts of this industry will help you understand how all copywriting elements fit together.

    For instance, while studying a sales page, you need to pay attention to the following:

    • What is the purpose of this page? What action is the reader required to take and if the said action is mentioned clearly?
    • What reasons are provided to the readers to take that action?
    • Are the benefits and features of the product or service communicated in a clear manner?
    • How does the page build trust among its audience? And why do you believe the content?
    • How is the information arranged? What comes first, the most important aspects of the product/service or the least important ones?

    When you study how experts of the trade communicate with their customers, you will learn to pick up the patterns of persuasive writing, which will undoubtedly help you writing your own copy.

    Step 4 – Streamline your writing process
    If you want to write persuasive copy fast, then a tried and tested process is a must.

    Because without a process, your copy can turn into a mess.

    First, you need to collect all your persuasive arguments – list objections and how to counter them, list benefits and features of your product, and proof that will help you establish credibility with your audience.

    Second, arrange all your arguments in a logical order. It goes without saying that you need to structure your writing in a way that, you convey the most important arguments first. A reader might simply ignore your message if you start with weak arguments. Once you have created an order, writing the first draft becomes relatively simple.

    The final step of the process is to revise and edit your copy. You cant afford flabby phrases and redundant arguments. Make your sentences smooth and optimize your copy for search engines.

    The point of having a smooth copywriting process is not only to make it faster but ensure that it is complete and persuasive.

    Step 5 – Practice and evaluate
    This is probably the trickiest part of the copywriting process, especially if you are doing it by yourself.

    The quickest way forward is to work with someone who has a complete understanding of the process and can tell you what you’re doing wrong.

    But not all of us have the budget to hire a coach or subscribe to an app. In that case, learning to evaluate your own work will come handy.

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    To do this, you have to focus on one specific aspect of your writing at a time. For instance, go through all the arguments you have made in one copy, and compare when with another. See, if you have followed the same structure in both copies or if you deviated in some arguments. Also, review how you are establishing credibility with your audience in both the copies and make changes as you see fit.

    Practice becomes easier when you focus on one aspect at a time.

    Conclusion

    You may have heard people saying that writing is a talent, or maybe the opposite that anybody can write.

    In the copywriting industry neither of these statements are true.

    Copywriters are professionals who practice their craft daily. We are not born with an innate talent for copywriting, but it’s definitely a skill that can be acquired through a bit of persistence and practice.

    The most important thing you need to do while writing copy is to be yourself. You don’t need to turn into a super sales expert or a professional copywriter. Instead, just listen to your clients.

  • Best Social Media Business Ideas: Start Engaging People

    With the growing market, you can also start thinking about starting your own. If you are an active social media user, you can utilize this opportunity. You can turn your usage into a business. You can seek for the best social media business ideas. These ideas can turn you into an entrepreneur if you are willing to.’

    Social media is very common among netizens. Almost all people with smartphones are part of social media. Also, people are utilizing the lock-down period up to the brim. They have started doing business through social media. Social media ensure a vast reach and helps you to filter your target audience easily. If you think you have the potential to convince people to buy your product or service, go through the best social media business ideas.

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    Online Counselling

    The wellness industry and educational organizations that operate all around the world, provides online assistance too. This includes online counselling on many fields that includes academics, business guidance, fitness, beauty, mental health and so on.

    You can provide sessions online through Whatsapp and Facebook and even YouTube. You can also arrange live streams where you can interact with a mass at a time. However, if you charge for every session you take, from every individual as their registration fees, then it might be one of the best social media business ideas that you can opt for.

    Affiliate Marketing

    An affiliate business permits you to exchange items purchased from makers to clients. The affiliate outsource plan of action is reasonable, making it an incredible choice as one of the best social media business ideas. As an affiliate, what you do is basically act as a broker between the producer and clients.

    best social media business ideas_startuptalky
    Best social media business ideas – Affiliate marketing

    People take their social media handles, mostly Whatsapp, Facebook and Instagram mainly. There they advertise and display the products that are available. They also put influencing captions and discounts to attract people that they are mainly familiar with.

    Social Media Management

    Social media management is a digital way of advertising any product or service. A decent online media administrator can support the perception of an organization. It is done by making powerful social media campaign and publicizing strategies. A social media marketer produces limited time content. It can be any deals done with an organization’s online media presence, by doing survey and research.

    You should have to stay aware of the the recent trends. It is because you may be dealing with more than one social media stages. You also need to recognize which trend may influence your customer. It also depicts the negative effects and positive effects too. This is one of the best social media business ideas that can earn you a lot, considering you work with a good strategy.

    Social Media Business Tips

    Influencer Marketing

    Influencer marketing business is a type of online media advertising. It includes endorsements and product placements from the influencers, individuals and associations. The involvement needs to be done with implied expertise in the field of information or social impact in their field.

    An influencer is an individual possessing the ability to influence the buying choices of others. They have a certain power to convey the information to their crowd. There is a particular niche that they talk about.

    social media marketing_startuptalky
    Social media marketing – Influencer marketing

    Influencer marketing centers around utilizing key pioneers to drive your brand’s image to the bigger market. Instead of advertising legitimately to the mass, you rather hire influencers to speak the words for you.

    The influencers charge money on the basis of promotion they make. They can also get free samples of the product if they don’t want direct money.

    Webinar Business

    A webinar is essentially an online workshop. Rather it can be called a seminar being taken online. A workshop is a simultaneous occasion that includes both preparation and discussion. Also, it need to be equipped with some kind of association and commitment. It’s a route for you to enamor and connect with a large mass.

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    The most immediate approach to make money from online classes is to charge an admission cost for people who are interested to join the webinar you organize. Individuals will pay a to find out about explicit subjects from professionals and experts.

    Social Media Event Promoter

    All around the world, various events are happening online. It is not possible to reach everywhere on earth whenever we will feel like. Especially during the pandemic, we can’t even reach our neighbors.

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    Social media marketing- Social media event organizer

    Through social media, it has become possible to meet various people. To make things more formal and accessible to the mass. So you can be the organizer. You need to keep a track of all the events happening online. Approach to the authorities of the event and show your work interest. With a proper strategy, you can get the responsibility and the money. This is why social media event promotion is one of the best social media business ideas.

    Open A Podcast

    A podcast or conventionally netcast is one of the best social media business ideas. It is more like listening to experts about their life choices. This can be considered as one of the best social media business ideas since it involves generic earning from your production.

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    A podcast can be on anything and everything. There are many motivational speakers who generally share their experience of struggle and build up. You can get yourself registered with various social media platforms. In this way, you can get a portion as your income.

    Meme Marketer

    Meme-making is one of the very common names you will get to hear if you are an active social media user. Memes are generally a joke or sarcasm thrown at someone or something randomly. It is humorous and is made for fun. Memes can also be very relatable to life.

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    Social media marketing ideas – Meme marketing

    If you can successfully make memes out of anything, and make it suitable enough for a large mass, then you can opt meme marketing put of all the best social media business ideas. It is very engaging and profitable if you reach out to your target audience properly.

    The best social media business needs you to have good public relations. Most importantly, you need to have contacts from various field. You have to be very vocal and keep in mind what people want. If you can generate something that engages most of the people, then it is absolutely a thing for you.

  • 8 No-Cost Marketing Ideas To Grow Your Business

    Marketing is an essential component of every business and it often turns out to be a huge expense with seemingly insignificant results.  Staffing companies spend exorbitant amounts for marketing activities. Over the past few years, there has been a trend named no-cost marketing.  This new way of raising awareness for a product or brand is designed to enable businesses to earn better returns from their marketing efforts without significant investment.

    As a business manager/owner you should select marketing methods that make the best use of any limited budget available to you. Let us discuss about no-cost marketing ideas. It is the activities that are designed to promote a product, business, or service.  Likewise, the ROI (Return on Investment) of these marketing activities is high compared to others. It provides an opportunity for businesses to promote their business without the risk that a cost will not be regained.

    No-cost marketing has many benefits. We can make it very effective and successful with the right skills and techniques. But, it is important to develop an attitude that your activities do have an associated cost and to justify the time you spent on these activities. These activities are free from external costs, which mean it will be easier to recover expenditure and grow the business.

    No-cost marketing ideas

    Some no-cost marketing ideas to promote your business are given below. These ideas allow you to use your budget and time wisely and to maximize the results of marketing.

    1. Use social media

    Each social media platform helps to reach your brand name, news, services, and advice to a wider audience.  Social media is not considered as a great selling tool, but it is very useful for product research. Research shows that only 1-2% of online purchases are done directly through social media. But 71% are considering the suggestions on social media in their purchasing decisions.

    Social media platform helps to reach your brand name, news, and services to a wider audience

    Some social media sites allow users to leave reviews on business pages. Let your customers leave reviews on your profiles. Then, when other peoples come across your profile, they can see those praises from customers. Also, you can post content that encourages people to buy your products. You can post coupon codes, photos of new products,  and online contests.

    2. Guest blogging

    Guest blogging is another popular way to bring attention to your brand. You will get new audiences by promoting your knowledge to the audience of the host blog. Also, you are able to make relationships with strategic partners. They will refer their customers to your brand. The cost of guest blogging is free and the time you spend is minimal.  Create a good article that attracts the audience of the blog. Guest blogging is not easy to discover and pitch. This is very rewarding because both you and the host are promoting the content. You need to begin with sites like Tweak Your Biz as a guest blog host.

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    3. Marketing to existing customers

    Marketing to existing customers is the best way for improving your business base. If anyone bought your product, you should try to turn them into repeat customers. When people purchase products from you, try to add them to your email list, then send inventory updates, coupons, and news about your business to those peoples.

    You need to send regular emails to maintain your business in the minds of customers and give them plenty of opportunities to buy from you. Also, you can begin a customer referral program. You need to provide incentives to customers for introducing new customers to your business. For example, you can offer free services or products or a discount on the next purchase.

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    4. Business partnerships

    Try to partner with other local businesses. You can promote businesses to each other. Making partnerships with other businesses will provide you access to their customer base. You need to make partnerships with businesses that might complement yours. Don’t make partnerships with competitors in the market. For example, a coffee shop can make partnership with a bakery.  Or a local gym can make partnership with a supplement store.

    5. Networking

    If you run a B2B business, networking groups are a good way to get the news of your products and brand to the mass audience. Most of the networking groups are free, but others have costs. You can utilize apps like Meetup to discover upcoming networking events in your place. Also, you must try to be a member of a business organization such as the Young Entrepreneur’s Council, Business Networking International, the Entrepreneur’s Organization, or SCORE. Look for industry specific organizations that you are able to join.

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    6. Email marketing

    Email marketing is one of the effective techniques to reach and engage new leads. This is a cost-effective and far-reaching method.  Compared to other strategies, the time taken to create the message and design the email content is very less. Most of the email marketing platforms such as  Constant Contact and MailChimp provides a free account. When using MailChimp, you don’t need to pay for the first 2,000 contacts and 10,000 emails per month. Email is very useful because more than 3-quarters of customers prefer to receive promotional content through their email box.

    Email marketing is one of the effective techniques to reach and engage new leads

    7. Press releases

    There are many websites that allow you to submit press releases at no cost. So you need to consider using these resources when sharing some news about your business. Your company’s popularity will increase by submitting a press release.  Also, peoples can know about the new offers from your company. The source named PRLog.org is free of charge.

    8. Blog comments

    Sharing insightful and helpful comments is a good way to be a part of a blog conversation.  It shows that you are an expert in your industry in front of others. Also, it is an effective way to express our knowledge. Try to avoid leaving a quick comment or link to your site.  It is just spam and bad form. You need to ensure that you are providing some value to the community and the conversation when leaving a comment.  People will be interested in knowing about you and they will check out your website.

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    These strategies are not expensive but it will take a considerable amount of time and effort to implement. Also, you need to provide each technique enough attention and time to work well. However, the ideas that are considered as no-cost are still effective and can generate significant returns for your business. You need to make sure that you are using the right techniques to earn the most from your effort and time.