Tag: social media marketing

Best Email Verification Tools: Pricing, Features, and Comparison

Email has been serving as a way of communication since the late 1960s, and today with about 3.8 billion email users, it has helped in delivering private, transactional, and official mail all over the world. In order to find the best email verification tools to clear up your email list. We need to know which email communication platforms have excellent features and are the best and most popular in the market today. As of today, 319.6 billion emails are sent every day and by 2023, the number of email users is predicted to reach more than 4.6 billion.

Along with communications, emails are also used as a verification method and are usually marked as a required field while signing up on any website, event, or social media. This makes emails all the more crucial for sending updates and other information. Moreover, the transfer of files over the internet has been one of its key features since its conception.

Features to consider before buying an email verification tool

To find a suitable email verification tool, you need to examine a few important features while purchasing them. First, you should look at the accuracy of the tool. How does it perform and what is its verification time? Is it doing real-time verification or not? Then comes the pricing of the product. Definitely, when shopping for any tool, pricing is an important factor to consider. Pricing should be in accordance with your ROI on business operations.

The last and most important feature is Data Protection and customer support provided by the company. In fact, if we check the above features tick right on our end. There is less possibility of failure of tools.

Email Verification and its significance

Digital marketing is often linked with email. A digital marketer is supposed to collect emails, so as to advertise a product or a website, or an application through the mail. This can often be tricky since the marketer has no way of identifying the authenticity of the email addresses he receives. The email address might be a typo as well as it could be a fake address. This is where Email Verification tools come in. These tools help you rid your email database of fake addresses and erroneous emails.

Sendor Score is a weighed factor that helps you determine whether the email you sent will be delivered to the inbox or the spam folder. The higher your score more is the chance of your sent mail ending up in the inbox, rather than the spam folder.

Some ways, Email Verification tools help improve your Sendor’s Score are:

Hard bounces are one of the primary causes which tend to reduce your Sendor Score; they happen when the email address that you sent the mail to, either no longer exists, or it never existed in the first place. This issue can be eradicated with regular email checks and updating the database with an Email Verification tool.

If the email receiver marks your mail as spam, it would be bad news for you. Although this mostly depends on the content of the mail, sometimes being marked as spam can be inevitable. However, there are some email verification tools that flag email addresses with a high rate of marking your email as spam, and let you be careful while sending the mail.
When it comes to Sendor Score, being blacklisted doesn’t really help. It revokes your email even from being received by the server. Here, these verification tools help you monitor IPs and find out if you have been blacklisted so you can resort the issue before it affects your Sendor Score.

Top 5 Email Verification Tools:

NeverBounce

Rating	4.4/5
Price Range in $ (Monthly)	10 to 999 (contact for customization)

NeverBounce is a scalable and secure email verification service and cleaning tool with commendable accuracy and pricing. With the use of hybrid verification, it allows emails to be scanned and verified in real-time and offers an amazing speed, scanning about 10k emails in a matter of 3 minutes. Also, NeverBounce offers live support with a phone call, chat and email whenever necessary.

Along with the basic services of bounce analysis and testing for new users, NeverBounce offers three services, namely Cleaning, Verification, and Syncing.

Cleaning: NeverBounce offers bulk email cleaning eventually increasing your sender score and amplifying deliverability. A good fraction of emails might go bad within a year without you even realizing it and making even more of them undeliverable. This is where NeverBounce cleaning comes in; it offers you an interactive and feasible dashboard for uploading and cleaning your email list as well as integration of custom API for bulk verification.

Verification: The dashboard allows you to save the verification history after verifying email lists and export for further use, while also offering real-time statistics. Moreover, the integration of APIs with JavaScript widgets and the Zapier tool help with email verification in third-party applications.

Syncing: NeverBounce allows you to automate your list cleaning by connecting your Customer Relationship Manager (CRM) with a one-time setup. Once the verification process is integrated, it will update your database on a regular basis to rid you of bad emails.

Pricing for ‘Pay as you go’:

Number of Emails	Cost per mail
Less than 10,000	$0.008
Less than 100,000	$0.005
Less than 250,000	$0.004
Less than 1000,000	$0.003

Pricing for Automated Cleaning:

Number of Emails	Cost per month
Less than 1,000	$10
Less than 10,000	$49
Less than 50,000	$99
Less than 100,000	$159
Less than 250,000	$249
Less than 500,000	$499
Less than 1000,000	$999

Mailfloss

Rating	4/5
Price Range in $ (Monthly)	17 to 200

Mailfloss helps you deliver mail to legitimate addresses, and remove bad emails from the database, thereby reducing the cost of storage and mailing and enhancing engagement, optimizing return on investment. Operating on Mailfloss is as simple as connecting it with your preferred marketing platform and setting your priorities; the rest of everything is managed by Mailfloss, from removing bad emails to optimizing your Sender score.

Pricing for different services:

Mailfloss Pro	Mailfloss Business	Mailfloss Lite
Costs $200 per month	Costs $49 per month	Costs $17 per month
125,000 monthly scanned mail with Automatic Daily Cleanup	25,000 monthly scanned mail with Automatic Daily Cleanup	10,000 monthly scanned mail with Automatic Daily Cleanup
Black/Whitelisting options with unlimited ESP integrations	Black/Whitelisting options with 10 ESP integrations	Black/Whitelisting options with just 1 ESP integration
Cost per mail is about $0.001 with 20% off on prepaid credit card purchase	Cost per mail is about $0.003 with 15% off on prepaid credit card purchase	Cost per mail is about $0.005 with 10% off on prepaid credit card purchase
Offers auto-update of custom fields along with category exclusion	Offers category exclusion for auto-remove

ZeroBounce

Rating	4.6/5
Price Range in $ (Monthly)	15 to 1910

ZeroBounce is a top-notch Email Validation and Deliverability toolkit. Its services include removing invalid emails, both misspelled and one’s which do not exist, detecting and identifying spam traps, abusing emails and domains which do not accept mail, and appending email lists. ZeroBounce allows users to know names, Geo-location, and other information to improve their Sender Score and conversion rate. The ZeroBounce AI offers insights into the value of an email address; it helps you identify email addresses with high activity, in turn, optimizing activity level scoring. Also, the Inbox Placement tester helps you identify if the email campaign made it to the inbox of your target audience.

ZeroBounce offers an Email Server Tester to analyze your email headers and compares them to the standard header to enhance the outlook, open rate, and professionalism of your emails. Moreover, its Blacklist Monitoring Service offers to verify with over 200 blacklisting companies; hence if your emails are blacklisted, ZeroBounce knows which company to contact for delisting.

Pricing for Email Validation and Scoring

Email Validation and Scoring come with two different pricing formats; that is for the “Pay as you go” plan, and the Monthly subscription plan. The Pricing for the “Pay as you go” plan is as follows:

Number of Emails	Cost per Email
Between 2000 and 5000	$0.008
Between 5000 and 10,000	$0.0078
Between 10,000 and 100,000	$0.0065
Between 100,000 and 250,000	$0.0039
Between 250,000 and 500,000	$0.003
Between 500,000 and 1,000,000	$0.0022
Between 1,000,000 and 2,000,000	$0.00159
Between 2,000,000 and 5,000,000	$0.001385

The Deliverability Toolkit can be purchased in three different versions; the starter package, the pro package, and the enterprise package. The pricing for all three of them is as follows:

Starter Package	Pro Package	Enterprise Package
Costs $39 per month	Costs $249 per month	Costs $999 per month
Inbox Placement Tester offers 50 tests with over 20 International testing addresses	Inbox Placement Tester offers 500 tests with over 20 International testing addresses	Inbox Placement Tester offers unlimited tests with over 20 International testing addresses
Offers 50 Email Server tests	Offers 500 Email Server tests	Offers unlimited Email Server tests
Furnishes the user with 10 Blacklist monitors	Furnishes the user with 50 Blacklist monitors	Furnishes the user with 500 Blacklist monitors
Scans for blacklisting every 12 hours	Scans for blacklisting every 8 hours	Scans for blacklisting every 4 hours

Get a practical guide for the best email verification tool

EmailListVerify

Rating	4.3/5
Price Range in $ (Monthly)	139 to 989

EmailListVerify is yet another full-featured email validation and cleaning service which helps users get rid of spam, bad addresses, and catch-all emails at an affordable cost. It helps you cut costs by removing bad email addresses, and increasing deliverability and conversion while also protecting you from spam traps. EmailListVerify validates domains, ISPs, and spam traps look for hard bounces through untraceable verification, and removes duplicate emails to reduce credits.

EmailListVerify also offers you free tools including Email Health Checker and Blacklist Checker among others. The Email Health Checker scans for the DNS health of your email domain to provide good deliverability while the Blacklist Checker checks if you have been blacklisted with over 100 blacklisting servers. Moreover, its Email Extractor helps extract email addresses from any text file within a split second.

Pricing for EmailListVerify comes in two different models, namely ‘Pay as you go’, and the Monthly subscription.

Pricing plan for ‘Pay as you go’:

Emails Verified	Total Cost	Cost per mail
Up to 1000 emails	$4	$0.004
Up to 5000 emails	$15	$0.003
Up to 10,000 emails	$24	$0.0024
Up to 25,000 emails	$49	$0.002
Up to 50,000 emails	$89	$0.0018
Up to 100,000 emails	$169	$0.0017
Up to 250,000 emails	$349	$0.0014
Up to 500,000 emails	$449	$0.0009
Up to 1 Million emails	$599	$0.0006
Up to 2.5 Million emails	$1190	$0.0005
Up to 5 Million emails	$1990	$0.0004
Up to 10 Million emails	$3290	$0.0003

The pricing model for Monthly Subscription:

Emails scanned per day	Cost per month
5000	$139
15,000	$289
35,000	$389
50,000	$589
75,000	$689
100,000	$989

Clearout

Rating	4.8/5
Price Range in $ (Monthly)	31.5 to 4050

Like most other products in the list, Clearout is an Email Verification and Validation service, which offers services ranging from spell check of email addresses to mail server verification, with feasible accessibility.

Clearout offers services that include the removal of duplicate mail, avoiding catch-all type mail, identifying invalid email addresses, verification of blacklist, and removing the dot of the Gmail address to avoid targeting the same inbox from multiple addresses. Moreover, with features such as autosuggestion and risk verification, erroneous email addresses and anti-spam listing issues are resolved.

Like most Email Verification tools, Clearout also offers ‘Pay as you go’ pricing model along with a subscription-based model. ‘Pay as you go’ offers a credit-based service and one credit amounts to one billable email. Both the pricing models have been tabulated below along with their services.

‘Pay as you go’ pricing model:

Number of credits	Cost per credit
Between 5000 and 10000	$0.005
Between 10000 and 100000	$0.0045
Between 100000 and 250000	$0.0035
Between 250000 and 500000	$0.0022
Between 500000 and 1 Million	$0.0017
Between 1 Million and 5 Million	$0.0011

Subscription-based pricing:

Number of Credits added Monthly	Cost per Month
5000 Credits	$20
10,000 Credits	$36
50,000 Credits	$180
100,000 Credits	$280
250,000 Credits	$440
500,000 Credits	$680
1 Million Credits	$880
5 Million Credits	$2800

Conclusion

With a diverse calendar of email verification tools detailed in this article. One can immediately and efficiently eliminate fake, nonessential, and invalid email addresses that are impoverishing your marketing lists, and making it complex to achieve a good return on your operations. Regardless of which email verification tool you use, make sure to employ it regularly to always maintain the highest deliverability possible.

FAQs

What is an email verification tool?

Email verification tools help any organization to ensure the delivery of emails, reduces the bounce rate of email, and ensure better communication within and outside of the company.

What is the cheapest email Verifier software?

Emailable, UpLead, and Snovio are the best options for the cheapest email verifier software.

What is the best free tool to use to verify emails?

NeverBounce.

November 28, 2022

Startup Guide: How can fashion startups build strong brands?

This article is contributed by Karam Suri, Founder of Dusk Attire.

The digital age is a widely used term across the globe for quite a long time now. Be it, toddlers or elders, everyone is hooked to social media and digital platforms for their personal reasons. Be it business or entertainment, digital platforms have something for everyone. From starting a home-based baking business to launching an online fashion brand to just watching your favorite shows, these platforms cater to everyone’s needs.

Every time someone steps into the business world, they have a bigger picture in mind and strive day in and day out to make their dreams a reality. Something as trivial as essentials to luxury items, everything is attached to a brand name. Such is the influence of these brand names on our minds that it becomes unsettling if we don’t get the items from our desired brands.

There are thousands of fashion brands in India, some selling similar products whereas others have created a niche for themselves. The competition is so high that some brands disappear into thin air, and some stand the test of time and go on for generations. Everyone starts from small. A small establishment in a busy market, a small counter in a flea market, a small home-run business, or a small brand launch operating only online. Each individual(s) starts from somewhere and how well are they able to market their brand is what the success of the brand depends on.

Fashion startups start small, catering to their known circle in the initial stage. Gradually, word of mouth helps and they either launch their brand online or locally and nationally at various fleas and exhibitions. Moving on, if the finances allow, they might be opening a stand-alone store or putting up their outfits at multi-designer stores. In order to do all these things, marketing plays a huge role.

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Building a brand requires marketing as much as passion and dedication to rise above just being a startup. Social media is the place to be if you want things to go viral. It will help you create the right kind of buzz to tap into the target audience. There are numerous ways to leverage the power of social media to your benefit. Marketing gimmicks depend on how creatively enabled a person is. There is truly no end to this. The basic idea like making a brand page and posting about the brand and outfits on the feed and stories worked for everyone initially. It still works as your customers have to be updated with what the new launches are, what the brand is doing if there is anything out of the box happening with the brand, or just a regular update of what’s taking place on a day to day basis. Another thing that helps fashion startups turn themselves into a brand is investing in influencer marketing.

Influencer marketing is the way forward if you want to rise from the ground level, reach a wider mass and turn yourself into a brand. In Layman’s terms, you get a known or popular face on board to market your brand’s product(s), they reach out to their followers by putting it up on their stories, or social media feed or endorse the brand as a whole and influence their followers. This helps in tapping onto a larger mass and increasing the clientele. It automatically drives up the sales and eventually, the brand starts getting famous. A short-term influencer marketing plan has the possibility of running into a long-term commitment if the brand sees desired results. The shift change of an influencer marketer to being a brand ambassador can be beneficial to both the brand and influencer. The possibilities are endless, it is all about the action plan and how well you can execute it.

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Zara is a Spanish fashion retailer known for fast fashion. Learn about the business model of Zara which makes it the leader of Fashion retail.

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Speaking about fashion startups rising to being brands, Karam Suri, Co-Founder of Dusk Attire, says, “Today’s generation is extremely conscious about what they are buying. Trendy and versatile outfits are usually the popular choice as they can be worn at various occasions. Elegance is the word everyone is focused on. Be it party wear or loungewear, people want to pick the best of everything. When the demand is clear, brands should step up and cater to them in the best possible way. It is true that influencer marketing is essential and it is definitely the way forward, as the customers connect to the known faces faster than a random marketing advertisement.”

Karam Suri further says, “At Dusk Attire we aim to fulfill everyone’s wishes of owning trendy loungewear. This pandemic gave us a huge lesson in comfortable clothing too. We aim to cater to the same demand and stay true to the name, all our collections are apt for the street to sheets whilst keeping excellent craftsmanship and comfort as a priority.

No business is run on a 100% success module. The risk is always high, but the determination to keep pushing yourself towards the goal of establishing your startup as a brand is what makes the difference. Numerous marketing tools are at your disposal, use them wisely, and see how things start falling in place. As much as age-old techniques of word of mouth marketing and advertisements help, in today’s time investing in proper marketing options like celebrity gifting, influencer marketing, and social media marketing, to name a few will help equally. And once your audience connects with the brand, it becomes a responsibility to maintain that bond and make sure you are the first choice for your customers.

Draw inspiration from the brands whose names are synonyms to the products. Yes, you read that write. Such is the impact of a strong brand like Cadbury that today nine out of ten people who go to local shops to buy chocolates, directly say Cadbury when in reality they might want some other chocolate. This is when you know you have established yourself as a brand and etched an image in people’s minds when the name of the brand becomes the product’s name.

November 1, 2022
The Influencer Marketing Industry – How It Started and What Is Its Future?

Endorsing or promoting a brand or a business using celebrities or well-known public figures is a well-established practice for decades. Recently, brands have shifted and turned their focus to influencer marketing. The captive audience those influencers enjoy has not gone unnoticed by savvy businesses.

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals who have a dedicated following. These individuals are viewed as experts within their niche.

These influencers have a loyal fan base that believes in their suggestions for particular products and services. Brands can utilize this popularity to influence purchase decisions and increase conversion rates.

The Beginning of Influencer Marketing
The Modern Concept of Influencer Marketing
The Spotlight on Influencers
The Future of the Influencer Marketing Industry

How to Launch an Influencer Marketing Campaign?

The Beginning of Influencer Marketing

Although in its present avatar, the influencer marketing industry is social media-oriented, fast-paced and globally inclusive, the industry itself goes back to the time of the Queen and the Pope in the 1800s. In fact, they were the very first influencers promoting the use of medicine to people who weren’t believers yet.

1890 – Nancy Green is the face of ‘Aunt Jemima’

Nancy Green – The Face of ‘Aunt Jemima’ Pancake Mix

Hired by R. T. Davis Milling Company, Nancy Green was to be the face of their pancake mix called ‘Aunt Jemima’. She was playing the popular character of Aunt Jemima from a local minstrel show. She is considered the first African-American model to have influenced an entire generation of buyers of the pancake mix.

1905 – Fatty Arbuckle and Murad Cigarettes

Fatty Arbuckle and Murad Cigarettes

This renowned actor, director, comedian and screenwriter was roped in to endorse Murad, a Turkish brand of cigarettes.

1931 – Coca-Cola gets Santa Claus

Santa Claus in Coca-Cola’s Advertisements

The basis of influencer marketing as we know it today was established when Coca-Cola introduced the image of Santa Claus in their advertisements. People loved this white-bearded, friendly, plump grandfather-like figure dressed in a red outfit and hence, they liked the product too.

1950 – The Marlboro Man Era

The Marlboro Man

The Marlboro man was one of the biggest influencers of that era, showcased as the masculine, macho man. This icon was portrayed by various actors to make smoking look trendy. This campaign ran till 1999.

The Modern Concept of Influencer Marketing

The influencer marketing industry as we know it today came into existence in the year 2005 with the advent of YouTube.

Influencer Marketing Effectiveness Worldwide 2021, by Industry

2005 – YouTube was Established

This was the year when social media was just beginning to take root and YouTube was formed. Initially launched as a video-sharing platform, it quickly grew to have more than 2 billion users each month. As its popularity soared, many hopeful artists and musicians began posting their creative works in videos in the hope of kickstarting a career. Prime examples of the success through YouTube videos are Ed Sheeran and Justin Bieber.

2009 – The Phenomenon of an Influencer

YouTube saw a huge influx of bloggers and vloggers in 2009. People like Alfie Deyes, Zoella, Tanya Burr and PewDiePie kickstarted the influencer phenomenon. It started as a hobby and quickly led to highflying careers making them industry leaders.

2010 – Instagram’s Arrival

Instagram was the game changer for influencers, brands and customers. Influencers were able to move their social standing onto a newer platform, cross-promote their social media platforms and reach a wider audience.

Instagram, itself, also evolved from initially being used to post images of food and scenery to allowing brands to tap into influencers’ following. It allows brands to pay influencers and create sponsored posts and content. Instagram has allowed followers and consumers to gain insight into influencers’ lifestyles. It has also allowed followers to get product recommendations and inspirations – all at the click of a single button.

Instagram has grown as an influencer-led platform and evolved into an industry of its own. It has deepened its audience penetration and engagement by introducing features like Instagram stories, Instagram Live and Instagram Reels, which allow the consumption of content and shoppable ads in a variety of different forms.

2013 – The Growing Power of Influencers

Influencers had gained a massive and active fandom over social media. So strong was their presence that their posts had the power to substantially impact brand sales. When Kylie Jenner mentioned how little she used Snapchat, the company shares dropped by 6% on the same day – an estimated loss of nearly USD 1.6 billion. Known as the ‘Queen of Skin care’, any mention of a product by Caroline Hirons on her blog, YouTube Channel, or Instagram post can result in either a total sell-out of the product or a marked increase in the sale figures.

2014 – 2016 – The Rise in the Influencer Marketing Stats

Such was the power of influencers and social media marketing on consumers that 71% of the marketers believed that ongoing ambassadorships were the most effective form of influencer marketing. Approximately 70% of the influencers were convinced influencer marketing platforms were the most effective way to collaborate with brands. 74% of the people turned to and relied upon guidance and recommendations from influencers on purchase decisions. 40% of the people purchased items after seeing them being promoted by an influencer on various social media channels. And all this was during the time, the influencer marketing industry was just getting started.

It has since then become one of the most impactful forms of marketing.

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Micro-influencer marketing is the same as influencer marketing but on a smaller scale. Brands use these influencers to increase their exposure.

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The Spotlight on Influencers

There are several arguments ongoing with regard to influencers and their paid endorsements. Some feel that the role of influencers in promoting brands, products and services deserves closer attention due to their influence on young adults. Others feel that influencers should be required by law to disclose when they are being paid to promote by brands via #ads.

There is no doubt that social media, however fleeting, has a powerful influence on people. Influencer marketing already has millions of followers and sells a variety of products and services. There is, currently, no difference between an authentic voice and paid sponsorships.

There is an immediate need to bring regulation to this industry in terms of functionality, operational discipline, and financial transparency.

The Future of the Influencer Marketing Industry

Influencer Marketing Market Size Worldwide from 2016 to 2022

Influencers are here to stay and not going anywhere, anytime soon. It is a rapidly growing industry, set to reach USD 16.4 billion by the end of this year. The Advertising Standards Authority (ASA) is working towards standardising the functions by setting up guidelines and amending older ones. With more and more influencers emerging on social media platforms, businesses have realized their value and are queueing up to work with them in this futuristic form of marketing.

How‌ ‌to‌ ‌Prepare‌ ‌for‌ ‌Influencer‌ ‌Marketing‌ ‌in‌ 2022?

Founder of Glad U Came shares how to prepare for influencer marketing in 2022. Check out to know more.

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Conclusion

What began as a value addition to the world of advertising in terms of cost-effectiveness and support to mainstream marketing has taken over as one of the main forms of promotion. What does the future of influencers look like? Bright, successful and busy.

FAQs

What is influencer marketing?

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals who have a dedicated following on social media platforms. These individuals are viewed as experts within their niche.

Is influencer marketing a growing industry?

The influencer market has already grown from USD 1.7 billion in 2016 to USD 9.7 billion in 2020 and USD 13.8 billion in 2021. It is a rapidly growing industry, set to reach USD 16.4 billion by the end of this year.

What is the role of influencer marketing?

Influencers have a loyal fan base that believes in their suggestions for particular products and services. Brands can utilize this popularity to influence the purchase decisions of customers and increase conversion rates.

October 17, 2022

Top 10 Digital Skills That Are in Huge Demand

In a world that revolves around the internet, learning on-demand digital skills is very important.

The advancements in technology are taking away jobs from the people but, at the same time, it is creating new jobs as well.

If you understand what services people would need in the future and start working on them from today you could earn a lot of money.

You need to understand the world is rapidly evolving and to survive here, you need to continuously upgrade yourself.

Without further ado, here are the top 10 on-demand digital skills that you can start learning today.

Data Science
Artificial Intelligence (AI)
Machine Learning
Cloud Computing
Mobile App Development
Ul Design
UX Design
Graphic Designing
Social Media Marketing
Copywriting

1. Data Science

Data is the most valuable asset of any company.

Every other company needs to analyze its customer information and market conditions along with a detailed study of its competitors.

Of course, the companies also need to analyze their revenue, profits, capital appreciation, market capitalization, number of investors, total assets and liabilities, and much more.

It is estimated that by 2025 the global data volume will touch 180 Zetta bytes, 572 Zetta bytes by 2030, and it may even go up to 5,00,000 Zetta bytes by 2050.

As you can guess, all this data is extremely big. All companies need someone who can analyze this humongous data, find recurring patterns and provide insights that help the company grow.

This is where a data scientist comes in.

Data science in simple words is applying advanced analytics techniques and scientific principles to extract information from data.

The valuable information extracted from the data is further used to improve business efficiency, find new business opportunities, improve the product or service, increase sales and ultimately boost revenue.

According to Payscale, the average salary of a data scientist in India is 8,73,310 a year.

What Does a Data Scientist Do?

Improve the quality of the data using machine learning techniques and identify patterns and trends.
Validate the data to ensure accuracy, completeness, and uniformity.
Create algorithms and data models that can find valuable information from the data.
Integrate data tools such as Python, R, SAS, or SQL in data analysis.
Find solutions and hidden opportunities from the data.

Skills Required to Become a Data Scientist:

Expertise in programming languages like Python, R Programming, SQL, and Scala.
Strong command of statistics and mathematics (Linear algebra and matrix, statistics, geometry, calculus, probability, regression, dimensionality reduction, and vector models)
Deep understanding of machine learning and artificial intelligence.
Web Scraping.
Data analysis and visualization.
Database management.

2. Artificial Intelligence (AI)

When we hear the word AI we usually think about an army of robots ruling mankind.

We might even think about Siri, Alexa, facial detection, chatbots, self-driving cars, movie recommendations that we get on Netflix, and much more.

Although these applications of Al are very basic. To be very frank, we haven’t scratched the surface of Al.

In the future, AI would be used in almost every sector like finance, healthcare, transportation, retail and e-commerce, advertising, entertainment, and gaming.

This means that every other company would be looking for professionals who know how to effectively use the power of Al for the growth of their business.

You can work with big companies like Apple, Microsoft, Google, Facebook, Adobe, Intel, and many more.

In 2020, LinkedIn listed Al specialist as the top emerging job.

According to Simplilearn, the entry-level annual average AI specialist salary in India is around 8 lakhs.

If you have a higher level of expertise and experience it can go as high as 50 lakhs.

There is a crossover between Al and machine learning. You will get to know more about machine learning next!

What Does an Al Specialist Do?

An Al specialist is responsible for creating machines and software problems that can analyze the data and make human-like decisions.
Use machine learning (ML) and neuro-linguistic programming (NLP) to build creative solutions for business problems.
Create solutions that will streamline tedious or repetitive business tasks.
Convert the machine learning models into application program interfaces (APIs).

Skills Required to Become an Al Specialist:

Proficiency in programming languages like Python, C++, and JavaScript.
Linear Algebra, probability, and statistics.
Bayesian networking (including neural nets).
Cognitive science theory.
Engineering.
Robotics.
Physics.

The above graph shows the application areas of AI in an organization in percentage as per the source light-it.net

3. Machine Learning

You must have heard about machine learning a lot of times these days. It is one of the most innovative and rapidly evolving industries that provides lucrative salary packages.

Machine learning can be defined as the subfield of Al where historical data is used by the software applications to produce accurate results and outcomes.

Basically, they are doing the task and learning from their experiences without being explicitly programmed to do so.

Differentiating between illegitimate and legitimate transactions in applications like PayPal and GPay, face detection in images, speech recognition, and medical diagnosis are all popular examples of machine learning.

According to Payscale, the average machine learning salary in India is Rs 686,281 per year, inclusive of bonuses and profit-sharing.

What Does a Machine Learning Engineer Do?

Design self-running software for predictive model automation.
Perform statistical analysis and fine-tune models using test results.
Discover, design, and develop analytical methods to support novel approaches to data and information processing.
Identify differences in data distribution that affect model performance.

Skills Required to Become a Machine Learning Engineer:

Proficiency in programming languages such as Java, R, Python, and C++.
Knowledge of how different machine learning algorithms work.
Data evaluation and modeling.
Advanced understanding of linear algebra, calculus, and bayesian statistics.
Software engineering skills.
Knowledge of computer architecture.

The above graph shows the leading areas of machine learning adoption by organizations in percentage from source 99firms.com

4. Cloud Computing

More and more companies are moving towards cloud solutions.

It is estimated that by 2025, the cloud will store over 100 zettabytes of data in it.

In simple words, cloud computing can be defined as the storing and accessing of data and computing services such as servers, data storage, networking, and databases over the internet (cloud).

According to Ambitionbox, the average annual salary of cloud engineers in India is Rs 5.4 Lakhs. This number is based on 7.7k salaries received from cloud engineers.

What Does a Cloud Engineer Do?

Build and maintain cloud infrastructure.
Monitor cloud infrastructure components like networking and security services.
Migrate databases of the companies to the cloud.
Design cloud solutions for clients.
Manage software and hardware associated with the use of cloud computing.

Skills Required to Become Cloud Engineer:

Knowledge of programming languages such as SQL, Java, Python, Ruby, .NET, Golang, and PHP.
Cloud database management skills.
Understanding of DevOps practices.
Knowledge of open standards, such as XML (Extensible Markup Language), SOAP (Simple Object Access Protocol), WSDL (Web Services Description Language), and UDDI (Universal Description, Discovery, and Integration)
Linux.

5. Mobile App Development

In 2022, the total number of mobile users in the world is estimated to be 6.6 billion.

By 2023, mobile apps are expected to generate a revenue of $935 billion.

49% of people open an app 11+ times each day.

All these stats show us that if a company wants to succeed they need to develop its own apps.

This means that companies would be actively looking for mobile app developers.

If you know how to develop an awesome app you can earn a lot of money.

What Does a Mobile App Developer Do?

Understand what are the objectives of the brand and how it aligns with the customer needs.
Develop application programming interfaces (APIs) to support mobile functionality.
Create, program, and test the app on all mobile platform devices like smartphones and tablets.
Coordinate with the UI/UX designers.
Ensure all the things are functioning properly both in the front end and back end.

Skills Required to Become a Mobile App Developer:

Proficiency in Java, Kotlin, React.js, and Objective-C.
Knowledge of Syntax.
Understanding of Ul/UX design.
Angular.
Cross-platform application development.
Expertise in using GIT.

6. Ul Design

User Design (UI) refers to the visually appealing elements on the website or app like buttons, toggles, icons, images, colours, typography, and animations.

Ul designers are in high demand since every other company wants an attractive and convenient interface for their website or app.

What Does a UI Designer Do?

Design all the screens through which a user will move. Add buttons, icons, images, and animations.
Decide which fonts and colours to use.
Understand human behaviour and make an intuitive interface that is easy on the eye and simple to use.

Skills Required to Become a UI Designer:

Ability to solve problems with innovative solutions.
Desire to push the boundaries of design.
Attention to detail.
Understanding the impact of colours, fonts, and design elements on human psychology.
Knowledge of design principles.
Expertise in using design tools like Adobe Photoshop, Adobe Illustrator, Figma, Sketch, and Proto.io.

8. UX Design

A User experience (UX) is concerned with enhancing the personal experience a user will get through while interacting with your app or website.

Think of the last time when you were using an app to book a movie ticket or while you were browsing through the website.

Did you find it easy to navigate?

Was the experience of using the app smooth?

The UX designer is concerned with all of these interactions.

The demand for UX designers is rapidly increasing.

In 2020, LinkedIn ranked UX design as one of the top 5 in-demand skills.

On the other hand, Glassdoor has ranked the UX designer job at 24th position in their list of the best 50 jobs to have in 2022.

What Does a UX Designer Do?

Identify the goals, behaviour, and pain points of the user.
Understand what problem your brand is trying to solve.
Create flow diagrams, prototypes, and wireframing to help the client understand what the final product will look like.
Conduct A/B tests, polls, surveys, and usability tests to improve the user experience.

Skills Required to Become a UX Designer:

Wireframing and prototyping.
User testing.
UX writing.
User empathy.
Understand how users will interact with your design.

Key Differences Between UI and UX:

A lot of people get confused between UI and UX. Although both of them are different things. Both UI and UX designers play a very important role in product development.

UI Designer	UX Designer
A UI designer focuses on the graphical portions of mobile apps and websites	The UX designer focuses on the experience a user has with a product
Let’s take an example of a hotel booking app. The beautiful fonts, buttons, images, and fonts that you see in the app are UI	The loading speed of the app and the total number of clicks that you take to search, analyze and book a hotel on a hotel booking app is UX

8. Graphic Designing

Every other company is looking for innovative graphic designers who can visually communicate their brand message, increase brand visibility, build credibility, turn leads into customers and ultimately increase the conversion rate.

What Does a Graphic Designer Do?

Develop the overall layout and production design for books, advertisements, brochures, magazines, etc.
Build brand identity by designing logos and selecting the right color palettes and typography.
Develop an attractive packaging of a product.
Understand the brand message and the psychology of the target audience.

Skills Required to Become a Graphic Designer:

Expertise in using Photoshop, Illustrator, and InDesign.
Audience targeting.
Understanding of how UI and UX design work.
Creativity and ideation.
Understanding of colour theory and typography.‌

The above graph shows an estimated hourly salary of a graphic designer based on their skill level in Dollars

9. Social Media Marketing

I don’t have to explain to you the importance and craze of social media in today’s world.

A single notification from Instagram will disturb our whole working schedule.

Previously, it was used to communicate with our family and friends.

But, now social media can influence our decisions and change our behavioural patterns.

Companies use social media to increase brand awareness, generate leads, and increase sales.

Companies regularly need social media marketers who can utilize the power of social media and help them increase their sales.

Understand the interests, goals, professions, and demographics of the target audience and create social media posts that resonate with them.
Analyze the social media metrics.
Stay up-to-date with social media trends and best practices.
Engage with the users on social media.
Use social listening tools to understand what people are saying about the company on social media.
Create ads that generate leads and increase sales.

Passion for storytelling.
Understanding of statistics and analytics.
A knack for building strong relationships.
Knowledge of colour theory and typography.
Expertise in using Facebook Ads.

10. Copywriting

Copywriting is the process of crafting persuasive messages for ads, marketing materials, and websites that inspire people to take action.

If you master the art of copywriting you will definitely earn a lot of money.

Many people don’t understand the potential of this field.

But, let me tell you that every business on this planet needs a good copywriter.

Why?

Because every business needs someone who can use words that piques curiosity, connect emotionally, and increase sales.

Difference Between Copywriting and Content Writing:

Now, a lot of people get confused between copywriting and content writing.

Although these two fields are completely different, both of them are very important for the functioning of the business.

Copywriting	Content Writing
The sole purpose of copywriting is to inspire people to take an action like signing up for an email, calling a number, or buying a product.	The purpose of content writing is to inform or entertain the readers.
Copywriting is used in advertising.	A content writer writes blogs, social media posts, scripts for videos, whitepapers, etc.
Copywriters help companies to generate leads and increase sales from the trust built by content writers. Hence, they earn a lot more than content writers.	A content writer builds trust for the Copywriters to work upon.

What Does a Copywriter Do?

Brainstorm ideas for marketing campaigns.
Pitch marketing ideas to clients.
Conduct market research and understand the psychology and behavioural pattern of the target audience.
Research about the product and competitors.
Write advertisements, slogans, emails, sales letters, speeches, billboards and posters copy, etc.
Analyze campaign results.

Skills Required to Become a Copywriter:

Stellar research skills.
Ability to write with empathy.
Storytelling.
Desire to write something new.
Understanding of human psychology.
Command on sentence structure, grammar, and vocabulary.

Conclusion

Learning any of these on-demand digital skills will ensure you a bright future and with a good experience, you will get a high salary as well.

Since all of these skills have a huge demand in the future; building a career in these fields will always be fruitful for you.

Now, it’s not necessary that you have to choose skills from this list only. There are tons of other digital skills that we have not mentioned in this article.

So, research more about them and find the skill which you find interesting.

Do courses online and find internships. You can even learn more than 1 skill as well.

FAQs

What digital marketing skills are in demand?

Digital marketing skills that are in demand are Copywriting, Social media marketing, Paid advertising, Search engine optimization (SEO), Search engine marketing (SEM), and Content marketing.

Which skill is best for the future?

The skills that will have huge demand in the future are Artificial intelligence (AI), Mobile app development, Cloud computing, Blockchain, Data Science, UI/UX design, etc.

Which skill makes the most money?

Some of the high-paying skills are project management, mobile application development, cloud computing, etc.

What are the 6 basic skills in developing digital skills?

Six basic skills in developing digital skills are information fluency, collaboration fluency, solution fluency, media fluency, creativity fluency, and digital ethics.

September 29, 2022

Top 12 Strategies to Acquire B2B Leads
According to a study, lead generation is the ultimate goal of 85% of B2B businesses. We understand that lead generation is not a direct experience. Still, if done effectively, it might turn out to be a boon for your company and help your firm outperform the cutthroat competition tremendously.

But to achieve the goal of B2B sales and marketing teams which is to develop high-quality leads that convert into customers, you will need to devise robust strategies.

Remember that one of the crucial aspects of lead generation is quality, and if you raise leads without qualifying them, then you will end up doing nothing but waste your time and efforts. So, to alleviate your concerns and save you time, we have compiled a comprehensive list of the top tactics for acquiring excellent B2B leads.

Top Strategies to Aquire B2B Leads
Some More Tips to Generate B2B Leads

Top Strategies to Aquire B2B Leads

Top Metrics Used to Measure Lead Generation

Here are the top actionable B2B leads acquiring strategies that you can employ:

Content Marketing

Many people don’t know this, but content marketing is one of the most effective strategies for generating B2B leads. At its foundation, content marketing is simply the creation of high-quality content and its distribution through various channels.

In a simple way, the more views your blog receives, the better your chances of growing conversation rate and sign-ups will be.

Send Cold Emails

Did you know that 59% of marketers believe email is a crucial medium for generating B2B leads? It may be a terrific tactic if you take the time to thoroughly personalize your cold emails using merge tags.

A merge tag will allow you to substitute your first name or company’s name in emails, giving the impression that you have personalized each communication to each prospect. We emphasize sending personalized emails since they are more likely to generate a response from the recipient.

Generate Your Leads With Marketing Automation

You can use marketing automation software to segment clients and target them with unique messages to boost engagement. After that, the sales team can convert leads in the marketing funnel to sales-qualified leads (SQLs).

You can also utilize outbound automation tools to send customized emails in bulk and proactively cultivate these leads into SQLs.

Top 5 Best B2B Lead Generation Sources to Generate High Quality Leads

Generating B2B leads is hard but here are some of the best and underrated sources to collect high-quality b2b leads that will boost your sales.

StartupTalkyPooja Uniyal

Contact Warm Leads

When you contact a prospective customer with whom you have had no previous communication on call, this is referred to as cold calling. Contrary to that, ‘Warm Calling’ is when you call someone with whom you have already spoken before.

If you manage to do this correctly, it can be a very effective way of generating leads.

Social Media Marketing

B2B Marketers’ Preferences of Social Media Channels for Lead Generation

In today’s world, social media marketing is very important in any field. Every day, billions of people utilize social media platforms like Facebook, Instagram, and Twitter.

Many big firms have now realized the stronghold of these platforms, and if you use them correctly, these social media platforms have great potential to be fantastic B2B lead-generating channels.

Use Online Forums

Online forums enable you to meet new leads and provide you with a better understanding of your present clients. When filling out these forums, people tend to demonstrate their concerns or reviews that you can answer and therefore, develop a connection and trust among them. This is another great strategy to generate B2B leads.

Respond to Important Questions on Q&A Websites

For reaching out to potential consumers, you can use websites like Quora, which prove to be an excellent source of fresh sales leads. You can find and answer the relevant questions to reach out to potential customers.

These clients should be attempting to solve the exact problem that you are providing a solution for. Initially, you can begin by investigating the current question related to your field of work and then move forward to the follow-up questions.

Develop a Powerful Landing Page for B2B Lead Generation

Developing a powerful landing page for your website has proven to be one of the best strategies to generate leads in 2022. Landing pages allow you to collect leads’ data and cultivate those leads into paying clients.

For effectiveness, you should make sure that every landing page provides the precise answer that a visitor is seeking.

Improve Your Website’s Performance

The effectiveness of your website may also help in successful lead generation. If your website gets organic traffic but takes time to load then it will not be able to convert that traffic into leads.

Honestly, no one would want to sit and wait for your website to load instead they will leave and switch to another website. To avoid this, make sure to increase your site’s speed and mobile responsiveness.

What are the Sources That Generate Leads to Your Agency?

Formulate a List of Business Contacts

Creating a custom list of B2B leads is also a very helpful method of producing fresh sales leads. You can start by sorting the list based on the firm’s size, location, revenue, the technology utilized, financing, the title of the job, and others.

You can either use cold emails to create a list of potential business contacts or you can also employ lead generation software to make things easier.

Make Use of Webinars to Generate B2B Leads

B2B marketers have started using webinars as a marketing tool in the past few years. Even research says that 73% of B2B marketers believe that webinars are a successful way to generate quality leads.

It gives marketers a more personalized experience to educate their target customers and engage with them.

Utilize a Free Tool for Generating B2B Sales Leads

Many IT firms use this tactic for generating B2B leads. Creating or utilizing a free tool is an effective strategy as it enables people to have a glimpse of the product and service, plus it also provides strong opt-in offers that draw high-quality leads. For example- Leadfeeder is a free tool for generating leads.

Best Sales Prospecting Tools for Lead Generation and Conversion

Top 5 Sales Prospecting Tools to build you a prospect list, to integrate with your CRM including Prospect.io, Leadfeeder, Bloobirds, Datanyze, and Detective.

StartupTalkyAnsh Mehrey

Some More Tips to Generate B2B Leads

The suggestions we’ve provided above are some of the most popular ways to generate B2B leads, but we have a few more tricks up our sleeves. Here is an intriguing collection of strategies and suggestions to help you increase your sales leads:
- Add a Live Chat to your website.
- Produce referrals from current customers.
- Construct campaigns around competitive keywords.
- Execute Remarketing Campaigns.
- Use dynamic web pages to personalise your website.
- Find high-quality leads via LinkedIn.
- Receive More Reviews Online.
- Make use of intent-based Pop-Ups.
- Increase web traffic via SEO.
- Increase sales lead by using e-books.
- For your blog, conduct interviews with industry-relevant personalities and influencers.
- Make use of white papers to create more leads.
- By guest posting, you can tap into someone else’s audience.
- Always concentrate on expanding your network.
- Create an Advisory Board.
- Implement programs for partner sales.
- Attend or speak at industry events.
- Find out more about your competitor’s dissatisfied customers.
Conclusion

You’ve made it to the end, and we hope you found these tips useful. All of the B2B lead generation tactics described above will assist your firm in efficiently achieving its lead generation objective. Every firm may utilize different techniques based on their preferences and convenience, but we guarantee that whatever you choose will lead you to success. We urge that you don’t limit yourself to one strategy and instead evaluate all of your possibilities for expanding your business.

FAQs

What is B2B lead generation?

B2B lead generation is an essential task for the sales and marketing team of a business. This refers to recognizing the target customers for a business’s products and services and then attracting them to make a purchase.

What strategies do you use to generate leads?

Strategies to generate leads are:
- Social Media Marketing.
- Send Cold Emails.
- Content Marketing.
- Contact Warm Leads.
- Use Online Forums.
- Make Use of Webinars.
- Generate Leads with Marketing Automation.
Where can I find B2B contacts?

You can find B2B contacts from the following:
- Company websites
- LinkedIn
- Business directories
- Search Engines
- Social Networks
July 11, 2022

Top 6 Buffer Alternatives and Their Features

We live at a time when social media plays an important role in your business. From engaging your customers to marketing your products, everything is done on social media because a large portion of the audience of any business is found here. There is hardly anyone left in this world who is not on social media, So brands often use this to their advantage.

Buffer is a ‘Social Media Tool‘, that is designed to boost engagement and grow your audience, with the help of publishing, engagement enhancement, and an analytics platform. Apart from scheduling your posts for publishing, it also analyses the reach and performance of the same. Buffer allows you to convey your story, create reports, engage with your potential customers and helps you get insights to grow your audience.

However, not every social media page has similar requirements. It is a unique platform and there aren’t many alternatives to Buffer. In this article, we will talk about some alternatives to Buffer and its features. So, without any further ado, let’s get started.

Hootsuite
ContentStudio
MeetEdgar
SocialOomph
SocialPilot
Loomly

Hootsuite

Hootsuite is one of the perfect platforms to schedule, manage and post content on social media efficiently. It allows you to schedule more than one post and stories all at the same time, on any set time, ridding you of waiting for the exact moment to post. Moreover, handling social media isn’t all about scheduling and posting content and stories but so much more. Finding good content is one of the most important tasks that Social Media managers and handlers have to keep in mind. This is another domain that Hootsuite excels in and helps you curate content, to get the best engagement out of your audience.

Features Offered by Hootsuite

Social media post scheduling offers to schedule posts and stories on your social account and relieves you of the compulsion of being online every time you need to post content.
The curation of reliable and engaging content is one of the most important aspects of social media management, and Hootsuite offers pre-approved content to post.
Strategic tagging, searching, and usage of social media resources contribute no less to social media management.
Insightful reporting helps you analyze the impact that your social media campaigns cause, and where more work needs to be done.
You also get to monitor your ROI(Return on Investment) on self and paid social media, and get customer feedback through keywords, hashtags, and location.

Pricing of Hootsuite

Professional Plan	Team Plan	Business Plan
Costs INR 1915 per month, annually for 10 social profiles and single user	Costs INR 7540 per month, annually for 20 social profiles and 3 users	Costs INR 45000 per month, annually for 35 social profiles and 5 users
Offers everything included in the free plan with automated post scheduling	Offers everything included in professional plan with message assignments and custom analytics	Offers everything included in team plan with flexible workflow and an hour of one-on-one onboarding
Insights into your campaign performance and an ad limit of INR 6000 per month for better posts	Extractable reports with ad limit of about INR 30000	Get 5 social media certifications with 24/7 support

ContentStudio

ContentStudio is a social media management platform where one can discover and create content of any niche for their audience. ContentStudio has taken the responsibility of creating the brand of your business and making people aware of it through social media. Over 70000 marketers have trusted ContentStudio and have given them the responsibility to help their brands in content marketing and managing their social media channels.

Features Offered by ContentStudio

ContentStudio helps you in discovering trendy content on social media.
It offers to create, schedule and manage the content on the social media platforms of the business.
It also offers features to manage and track paid advertisements on social media channels.
Spy on your competition by gathering social data and comparing them.
ContentStudio lets you monitor your content and how much engagement your content is receiving from your target audience.

Pricing of ContentStudio

Pro	Small	Medium	Large
Cost $49 per month for solo marketers.	Costs $99 for small businesses and agencies.	Costs $199 per month for medium businesses and agencies.	Costs $299 per month for large businesses and agencies.
Offers 1 blog posting per platform	Offers 5 blog posting	Offers 10 blogs posting	Offers 20 blog posting
Allows 10 automation campaign	Offer unlimited automation campaign	Offers unlimited automation campaign	Offers unlimited automation campaign

MeetEdgar

MeetEdgar is one of the most talked-about and user-friendly social media management tools, and for good reason. Social media management may not sound like it consumes a lot of time, but at times, it does. MeetEdgar is the perfect tool to resolve this issue by automating tasks such as putting up stories and posts on your handle with great ease. It offers suggestions and strategies on how and when the best time to post a story is, and how you can have the most engagement out of your posts.

Features Offered by MeetEdgar

MeetEdgar not only offers suggestions for strategies, but it also suggests captions and ‘quote-worthy’ texts post on your social handle.
MeetEdgar furnishes you with a browser chrome extension for creating a pre-written social media post whenever you find a relevant article on the web.
You get to create colour-coded categories for social media posts which you can schedule at regular intervals.
Save your every new content and post, such as videos, single and multi-image posts, and stories.
MeetEdgar also offers A/B testing social messages, weekly reports on performance, and an exclusive link shortener.

Pricing for MeetEdgar

Edgar Lite for Freelancers and Side Hustlers	Edgar for Entrepreneurs and Small Enterprises
Costs $29.99 per month and lets you manage 3 social accounts	Costs $49.99 per month and lets you manage 25 social accounts
You get to schedule unlimited posts but only 10 recurring time slots per week	You get to schedule unlimited posts and 1000 automatically recurring time slots per week
Offers only 4 content categories	Offers unlimited customizable content categories
Automation of all social accounts with unlimited content library	Automation of all social accounts with unlimited content library

SocialOomph

Built for both individual handlers and social media teams, SocialOomph is an advanced post-scheduling tool, with features way more than what the name suggests. The social media platforms that SocialOomph encompasses include Discord, Facebook, LinkedIn, and Twitter among many others, while also offering blog services on Shopify, Tumblr, and WordPress. Never let your social media run on empty with post queues, where the posts can be automatically created using webhooks.

Features Offered by SocialOomph

Specific post scheduling with a set time, date and timezone along with bulk uploading from any device.
SocialOomph allows you to create posts which erase themselves after a set period of time, or after a particular date and time.
Post and publish only your authentic content created and sourced by you, without any additions or changes.
Flexible and affordable pricing plans for different customers to cater to different needs.
Tag your posts with your team for easy recognition by team members and better collaboration.

Pricing for SocialOomph

Personal Suite	Advanced Suite	Professional Suite	Business Suite
Free of cost and offers to operate one social profile	Costs $15 per month with 10% discount on yearly payment with individual and team domains	Costs $25 per month with 10% discount on yearly payment with individual and team domains	Costs $55 per month with 10% discount on yearly payment with individual and team domains
Offers basic posting features with unlimited scheduled posts	Offers for 1 team, 1 social profile and 1 blog	Offers for 1 team, 10 social profiles and 5 blogs	Offers for 1 team, 20 social profiles and 10 blogs
Has a limit of 3 posts per hour and no additional profiles can be used	Offers 1 queue with 60 posts per hour per social profile	Offers 5 queues with 60 posts per hour per social profile	Offers 10 queues with 60 posts per hour per social profile
Offers free support	Cannot add additional teams and social profiles	Cannot add additional teams and social profiles	Can add additional teams at the cost of $5 per month per team

SocialPilot

SocialPilot makes social media marketing look like a child’s play with robust publishing, insights, analytics, and collaboration. SocialPilot lets you add all your accounts and post updates without worrying about limits, to enhance your social media engagement and activity. With the help of data-driven insights, SocialPilot helps you come up with strategic decisions and reply to all the potential customers and regular audiences on multiple social media pages and recognize yourself as a trusted brand by using different branding strategies.

Features Offered by SocialPilot

Connect over 50 social profiles and post content on a daily basis, from a single scheduling tool.
Analyze your social media campaigns with insightful reporting and monitor your social media growth and performance with a simple PDF report.
With the help of Social Inbox, communicate with all your audience via comments, chats and messages.
SocialPilot lets you not only manage your social media accounts but also your teams for better work management and review.
Posting relevant content is the most important aspect when managing social media account. SocialPilot helps you curate and engage content, for better audience interaction and reach.

Pricing for SocialPilot

Professional Plan	Studio Plan	Agency Plan
Costs $29.75 per month with annual billing	Costs $63.75 per month with annual billing	Costs $127.50 per month with annual billing
Manage and operate 7 different social media accounts and get analytics and reports	Manage and operate 25 different social media accounts and get analytics and reports	Manage and operate 50 different social media accounts and get analytics and reports
Get 2 Facebook ad accounts with bulk scheduling	Get 5 Facebook ad accounts with bulk scheduling	Get 10 Facebook ad accounts with bulk scheduling
Offers content curation and discovery with 3 team member support	Offers content curation and discovery with 5 team member support	Offers content curation and discovery with 10 team member support
No client management or concierge setup	Offers unlimited client management but no concierge setup	Offers both client management and concierge setup

In addition to the above-mentioned plans, SocialPilot also offers a White Label Setup with custom plans, for which you will need to contact the developers of SocialPilot.

Loomly

With a humongous customer base of over 67,00 clients, Loomly is one of the best social media management applications that helps clients face intense competition from influencers and build a reliable brand. With the best post ideas and suggestions, your very own content library, optimization tips, and ad mock-ups, Loomly helps you develop and deliver engaging content while also managing your team and making sure all the members are on the same page. Moreover, with automated publishing and advanced analytics, you get to focus on where your campaigns need improvement as well as the strong suites of your campaigns.

Features Offered by Loomly

Manage both, organic posts and ads with a single platform. Moreover, get notified anytime someone on your team interacts with your posts.
Never run out of ideas with Loomly when it offers fresh ideas based on trends, RSS feeds, updated events and important dates to suggest relevant content.
Store, organize and put your assets including photos and videos to good use in your posts through Loomly.
From ideas of posts to their subject, optimization and ad preview, Loomly guides you step by step to deliver the best content.
Along with auto-generated posts and ad previews, Loomly also helps your team collaborate with each other to approve workflows and version logs.

Pricing for Loomly

Base Plan	Standard Plan	Advanced Plan	Premium Plan
Costs $25 per month and allows 2 users and 10 social accounts	Costs $57 per month and allows 6 users and 20 social accounts	Costs $119 per month and allows 16 users and 35 social accounts	Costs $249 per month and allows 50 users and 10 social accounts
Offers an ad budget cap of $500 and with unlimited content, core features and hashtag suggestions	Offers an ad budget cap of $1000 and with unlimited content, core features and hashtag suggestions	Offers an ad budget cap of $2000 and with unlimited content, core features and hashtag suggestions	Offers an ad budget cap of $5000 and with unlimited content, core features and hashtag suggestions
Does not offers advanced analytics, content exports, custom roles or branding	Offers advanced analytics and content export but no custom roles or branding	Offers IM Integrations and custom roles but not branding	Has everything to offer including custom roles, branding, content export and advanced analytics

Loomly also offers an Enterprise plan for macro enterprises and businesses, that offers all features of the premium plan and more. To inquire about the plan, customers need to contact the developers at Loomly.

Conclusion

Social Media is a medium to communicate with your audience. In fact, through social media, you can grow the number of your audience for your business. Now, social media management is extremely important as it attracts the online community and of course, it also includes the brand awareness of the business, social media management is a must in this age for any kind of business. Although Buffer is said to be the best in this department, these alternatives are good options to try as well.

FAQs

What is Buffer?

Buffer is one of the most used social media schedulers. Buffer helps in driving traffic to your social media.

What are some alternatives to Buffer?

Some of the alternatives to Buffer are:

Hootsuite
MeetEdgar
SocialOomph
SocialPilot
Loomly

Does SocialOomph have a free plan?

SocialOomph does consist of a free plan.

June 13, 2022

How to Promote Your Shopify Store? | Most Popular Ways
Today, building an eCommerce store does not only depend upon the quality and quantity you provide but it also largely depends on the marketing techniques you apply. In the case of having a Shopify store, when you have created, customized, and uploaded products, your work here is not done yet, now it’s time to promote your Shopify store to attract more customers and boost your store’s sales. Promoting a Shopify store is not a bed of roses, it depends on your marketing budget, products, and attainable time. But with proper planning of decent marketing techniques, everyone can become successful in boosting their Shopify store.

In this article, we will be discussing different ways how you can promote your Shopify store.

WIDGET: leadform | CAMPAIGN: undefined

Ways to Promote Your Shopify Store
Ways to Promote Your Shopify Store

Number of Shopify shops by product category as of 2021

Building a Shopify store online is one task, but to make that store work successfully there is a need to invest your time, efforts, and money in its marketing as well. The following are some ways in which you can promote your Shopify store:

Promote Your Shopify Store Using Email Marketing

As per Statista, the global email marketing market was valued at 7.5 billion USD in 2020. In 2021, according to Campaign Monitor, 64% of small businesses depend upon email marketing as their major source of customer acquisition. Such statistics indicate the superiority of using email marketing for your eCommerce store. So, one of the best ways to promote your Shopify store is to indulge in email marketing. However, there are certain things that you should keep in mind while choosing email marketing, like:
- First of all, you need to prepare a proper email list in which you have to add the current clients and the targeted customers. This will help you get connected to the interested audience of your eCommerce store, thus helping in converting leads into customers.
- After connecting you can start sending your welcome emails, giving information about your new product launches, discounts, and more to have better chances of attracting potential customers.
- In email marketing, your content is the key to earning revenue and boosting your Shopify store to the customers. The content includes an eye catchy headline, body, and a call to action. Make sure that the headline should be such that it can connect with your target audiences and enforces them to open up your emails.
- After the headline, the body of the content should be as such that it asks and excites customers to move forward to call to action. According to an analysis by Sleeknote 2022, pop-up notifications of emails containing countdown timers convert better leads into the respective sales than the ones with countdown timers. So, adding a countdown to your marketing email can be a plus point for your business.
With all these tips in mind, you surely can take great advantage of email marketing in promoting your Shopify store.

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Promote Your Shopify Store Using Social Media

Social media platforms used by marketers worldwide (2021)

When we talk about promoting a Shopify store, social media marketing is of the utmost importance. Facebook, Twitter, Linkedin, and Instagram are the topmost social media channels for promoting your eCommerce store. The Following are some of the ways you can use social media to promote your Shopify store:

Unique and Effective Content

People relate to true stories. No matter what social media channel you are using, make sure to provide valuable, relatable, and organic content narrating your brand. Organize events, polls, competitions, and other features to engage the audience with the product of your Shopify store. Upload videos on how to use your product or other high-quality images and videos depicting features of your products and services. You can also take advantage of special days to promote and grow your Shopify business by giving special offers and discounts on such days. In this way, you will be able to get more attention, likes, and engagement from the audience.

Influencer Marketing

It is one of the best ways to create brand awareness and build trust in the product. The influencers have a large number of followers and when they promote your product, your store gets exposed to a huge audience which will ultimately help you reach more potential customers. Influencer marketing is observed to grow from $1.7 billion in the year 2016 to $13.8 billion in 2021. This huge increment indicates that investing in influencer marketing for promoting your Shopify store is a great idea.

Advertisements on Social Media

Paid advertisements are the best option to introduce your store to new audiences. You can use interest targeting and demographics to know about the interests of your target audience. Your ads on different social media platforms help attract more people to your store. Thus, this is another way you can use social media as a great advantage for your Shopify store.

Promote Your Shopify Store Using Display Ads

Promote Your Shopify Store Using Ads

According to Statista, display ads have reached 238 billion USD IN 2021, accounting for the largest ad spent share.

Display ads convince people to take a look at your product or services, and if they find them fascinating or valuable, it will help convert the leads into customers. The quality of the content of an ad must be catchy, trendy, and relatable to your store. You can also create personalized content according to your target market so that they may get attracted to visit your online store. You can opt for either native advertising or contextual advertising to promote your Shopify store.

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Promote Your Shopify Store Using Blogs

If you have an online store and still have not entered the field of blogging, then you must be unaware of the power of blogging. As per HubSpot, the businesses that indulge in blogs can generate 55% more visitors than those that don’t.

Your Shopify store comes with a built-in blogging engine. While everyone is looking for different ways to promote their Shopify store, one great technique they often forget is to take advantage of blogging on Shopify. So, you can create a blog related to the products you are offering as it will help you generate more traffic and a better chance of increasing sales. Another great reason why you should invest your time and effort in this is that it can also help you to gain the email addresses of audiences and convert them into your email subscribers.

Thus, by writing SEO-friendly blogs, you can increase the traffic enabling more people to notice your product resulting in increased sales. It will also help your website to rank higher on Google and thus more the chances of lead conversion.

Conclusion

In this time of increasing competition in the market, promoting your Shopify store is not just a choice anymore it is a necessity now. Marketing your product is extremely essential to drive traffic to your online store, generate leads and ultimately increase your sales.

There are a huge number of stores present on Shopify, and if you have to stand out from all of your competitors, you must adopt different promotion techniques like email marketing, blogging, social media marketing, etc. Thus, all you have to do is to prepare and execute a remarkable promotional strategy according to your needs and budget and observe the wondrous increment in your sales.

FAQs

Can I do promotions on Shopify?

Yes, you can. All you have to do is go to the marketing page on Shopify and there you can create as well as manage your marketing campaigns for promotions.

Does Shopify include a blog?

Yes, your Shopify online store comes with a built-in blogging engine. Setting up a blog regarding your store’s products can help you build a community.

How does Shopify email pricing work?

Shopify allows you to send up to 10,000 emails per month for free. After that, you only have to pay for what you use at 1 USD per 1,000 additional emails sent.

How do I get people to buy from my Shopify store?

You can attract potential customers to your store in the following ways:
- Build a presence on social media.
- Run ads on different platforms.
- Take advantage of influencer marketing.
- Use SEO to increase your visibility.
- Send email marketing campaigns.
May 30, 2022
Hyper Connect Asia – Shaping Brands in the Digital Age
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Hyper Connect.

Digital marketing and advertising have seen unprecedented growth in the past few years. Digital media is witnessing phenomenal growth in terms of marketing skills and has become one of the essentials to building trust among customers. Surviving in the digitally transformed world needs a strong marketing strategy, design, and development needs for a business. Technologies have brought innovative ways to promote your brand and services effectively on digital media platforms. Hyper Connect is a digital marketing agency that offers brand strategy, campaign management, content designing, e-commerce development, UI and UX designing, and more.

Read the success story of Hyper Connect, a digital marketing agency to bring all the solutions required to keep your business alive and grow in this hyper-connected world. Know about Hyper Connect, its founders, the startup story, and more.

Hyper Connect – Company Highlights

Startup Name Hyper Connect

Headquarters Mumbai

Industry Digital Marketing Agency

Founder Ankur Pujari and Kiran Khadke

Founded 2018

Website hyperconnect.asia

Hyper Connect – About
Hyper Connect – Industry
Hyper Connect – Founders and Team
Hyper Connect – The Idea and Startup Story
Hyper Connect – Service
Hyper Connect – Name, Tagline, and Logo
Hyper Connect – Business Model
Hyper Connect – Customer Acquisition
Hyper Connect – Challenges Faced
Hyper Connect – Most Successful Marketing Campaigns
Hyper Connect – Growth
Hyper Connect – Future plans

Hyper Connect – About

Hyper Connect helps brands shape up for the digital age! As digital mediums have become mainstream, they fuse strategy, and creative ideas with data-driven media to help brands realize their ambition. Their suite of services encompasses brand strategy, communication design, mar-tech development, and media outreach.

One philosophy that they imbibe in every engagement is Clarity is Power and, in every work, showcase you will see the clarity creating effective solutions.

Hyper Connect – Industry

The industry is very bullish as more and more brands are entering the market, competition is getting intense and in the age of consumerism, a differentiated brand is the only way to success. They are witnessing this growth in their rapidly growing client base & revenues.

Indian digital advertising industry crossed the 22,000 Cr mark at a CAGR of 35% from last as per Dentsu-e4m Digital Advertising in India 2022’ report. The industry will cross the 36,000 Cr mark by next year.

Hyper Connect – Founders and Team

Ankur Pujari – Co-founder of Hyper Connect

Ankur Pujari and Kiran Khadke are the co-founders of Hyper Connect.

They were friends first and founders later. They both worked on different sides of advertising, Kiran came from pure mainline agencies, and Ankur worked across digital 1st clients from as early as 2009 in India and later in Singapore. While their mediums were different, the world was converging to brand solutions anchored in digital and that’s where their skills together became a force to reckon with. They started discussing this increasing gap of agencies where mainline agencies had the understanding of brands and digital agencies were mostly tactical media focused. They created an agency that converged a strategy anchored in digital and shaping up brands for the digital age.

Kiran Khadke – Co-founder of Hyper Connect

In Hyper Connect, they work around strengths. Kiran Khadke leads the creative vision and Ankur Pujari drives business and growth. When it comes to hiring, they look for bright energetic minds who have a passion for different things in life, like the ones who love to travel, cook, review beauty products, foodies, etc. This helps them get a diverse talent where passion drives the client’s business and their processes ensure that they deliver a solid solution.

Hyper Connect – The Idea and Startup Story

Back in 2015-16, when digital had started to take the front seat in driving brand outcomes, ace digital managers were then being promoted to the helm of marketing & digital transformation. They saw a huge gap for an agency that understands traditional brand building along with digital platforms. Kiran Khadke had been part of building large-scale brands in India during his stints with O&M, L&K and most prominently with Saints & Warriors while managing creative & Delhi brand on the other hand Ankur was honing experience of managing A listed integrated brands in South East Asia based out of Singapore. They felt that the vortex of their experience is where the future of brand building lies and they spoke to their mentors from precious agencies, chalked out a plan for the next 6 months and Ankur packed his bags lock, stock & barrel to meet Kiran in India and kick-start Hyper Connect in September 2017.

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Hyper Connect – Name, Tagline, and Logo

Hyper Connect Logo

When Ankur was in Singapore, he was discussing this new company with his colleagues and came up with this line called An agency for the hyper-connected world and that’s where they struck gold. Kiran & Ankur unanimously came up with the name Hyper Connect.

Hyper Connect – Service

Hyper Connect team believe in Clarity as Power and they strive hard to imbibe this into every brand solution they work on. They have always worked on strategy-led communication solutions and they have extended their offering across social, digital, data-driven media, and web builds.

Hyper Connect – Business Model

Hyper Connect’s business model is fairly straightforward. They go after clients who are looking for strategic work and respect strategic thinking.

Hyper Connect – Customer Acquisition

Well, honestly it was a punt but their anchor was strategic and robust.. they could sense the brewing trend and needed a gap for this agency that would build brands for the digital age. So personal relationships worked as they got their 1st 2 clients who were ready to take a leap of faith with us and they proved their decision right.. Then good work and good word spread fast, they started getting more leads from references.. and till date, 70% of their clients have come through recommendation.

Hyper Connect – Challenges Faced

The major challenge they faced was nurturing a team that was able to deliver for the rapidly changing media landscape. Brand building in the digital age is not easy, there are multitudes of factors that can make a campaign successful for a tank. They need to consider all of that through the lens of search, social, reach, campaign idea, measurement, actual impact, etc. Train a team is the biggest hurdle they are able to overcome successfully.

Hyper Connect – Most Successful Marketing Campaigns

Hyper Connect’s Set Wet Year-End Campaign

Some of the successful marketing campaigns of Hyper Connect are:
- Set Wet Year-End Campaign
- Kotak Mr SIP
- Kotak – It’s Automatic
- Twitter for Delhi Police
- Bio-Oil Natural launch
- Sodabottleopenerwala Kolkata launch
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Hyper Connect – Growth

Hyper Connect is growing at a healthy pace doubling its growth year on year. And the future looks very bright. They hope to cross and enter the league of big agencies revenue-wise in the next 1-2 years.

Hyper Connect – Future plans

They plan to expand more into delivering experiential solutions in AR/VR/XR but with long-term strategic implications.

FAQs

Who is the founder of Hyper Connect?

Ankur Pujari and Kiran Khadke are the co-founders of Hyper Connect.

When was Hyper Connect founded?

Hyper Connect was founded in 2018.

What service is offered by Hyper Connect Asia?

Hyper Connect Asia offers digital services, that are:
- Digital Marketing Services
- UI/UX Designing
- Technology and Development
May 27, 2022
Email Marketing vs Social Media Marketing | What’s Best for Your Business?
Marketers adopt countless ways of marketing and creating brand awareness for businesses. Two of the most common and effective methods of achieving marketing goals are social media marketing and email marketing. Both are wondrous in their ways. According to Statista, there were around 4.1 billion email users and around 3.78 billion social media users worldwide as of 2021. This number forms around 48% of the total world’s population.

Social media is gaining popularity day by day. But, at the same time, we can’t oversee the influence of emails on its users for trade. Now the question is which is better? Which of the two can have a greater impact on the target audience? You will get the answer to all of your queries in this article. So, let’s start this battle of Social Media Marketing vs Email Marketing.

What is Email Marketing?
What is Social Media Marketing?
Social Media Marketing vs Email Marketing
How Can You Effectively Combine Email and Social Media Marketing?

What is Email Marketing?

Email marketing is a kind of digital marketing that uses emails to create brand awareness. It puts forward the latest services, products, offerings, discounts, and everything among the users to make them aware and remember the brand. Some of the benefits of email marketing include:
- It assists in building and enhancing the customer experience.
- It makes for a profitable strategy to reach the audience emotionally through personalized emails.
- One can save a lot of time in this marketing strategy via its automation feature.
- It is measurable, hence one can measure the growth of a marketing campaign via web analytics in order to get accurate data.
Number of email users worldwide from 2017 to 2022

Industries Benefited from Email Marketing

A Snovio labs study reveals that 72% of customers belonging to business communication prefer emails over social media. Here are some of the industries that enjoy the benefits of email marketing:

Automotive

This is the foremost industry that boosts its sales via email marketing. With email marketing, it becomes easy to track customers’ choices. One can obtain a huge amount of profit in a single purchase. Email marketing is used by the industry to share about new models, sell insurances, and more. Thus, the automotive industry is one of the most benefitted from email marketing.

Pharmaceutical

A survey in which 4000 physicians took part revealed that only one-third of physicians use social media channels. Doctors usually don’t spend their time on social media, and that’s why the pharmaceutical sector performs its marketing via emails.

Popular Companies Benefiting from Email Marketing

The following are some of the examples of top companies that use email marketing for their success:
- Airbnb
- Uber
- Bonobos
- Cook Smarts
- Kate Spade
- Litmus
- BuzzFeed
- PayPal
- Drift
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What is Social Media Marketing?

Social media marketing refers to the promotion of services and products by using social media platforms. It is the most exciting and powerful way to reach new targeted customers from all over the globe. Some of the benefits of social media marketing include:
- One can connect with the audience related to the business worldwide.
- By creating effective posts and stories, one can drive more sales to one’s website.
- It helps convert the new audiences into customers, thus increasing conversion rates.
- It leads to enhanced search engine rankings, which ultimately contributes to a brand’s popularity.
Number of social network users worldwide from 2017 to 2022

Industries Benefited from Social Media Marketing

According to a study published on BarnRaisers, around 92% of total customers trust social media instead of any other form of advertising. Here are the industries that benefited the most from social media marketing:

Entertainment

The entertainment industry has the biggest share of social media marketing in comparison to any other industry. As per a report, 63.2℅ of all the posts on Facebook belong to the entertainment sector. These sectors include telecom, retail, financial services, beverage, and food. Instagram is one of the best examples of entertainment sections generating a handsome revenue.

Retail

The retail sector comes in the second position after entertainment which has benefited from social media marketing. Live sessions or chatboxes on Instagram or Facebook are famous examples. It also assists in displaying features of products and services which is great for the retail startups in today’s time. Moreover, the positive feedback from the customers on social media works like word of mouth which attracts more customers.

Real Estate

A study according to a real estate website states that 44% of customers become successful in obtaining new clients for their properties from social media. Brokers, agents, property managers, and developers all belonging to the real estate industry, utilize social media for their marketing. With social media, it becomes pretty easy to showcase the features of properties in dynamic ways.

Popular Companies Benefiting from Social Media Marketing:

The following are some of the examples of top companies that use social media marketing for their success:
- GoPro
- Nike
- Spotify
- Wayfair
- Pop-Tarts
- National Geographic
- Starbucks
- Dove
- Wendy’s
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Social Media Marketing vs Email Marketing

In the following points, we will discuss which is better among email and social media marketing from different perspectives:

Which is Effective in Reaching The Target Audience?

According to OptiMonster 2020, around 99% of email users check their mailbox every day. Some people even check their emails around 20 times in a single day.
On the other hand, the community that opens up social media first thing in the morning is more likely to use it for personal purposes. So, basically during the workdays, people are more likely to check their emails first rather than their social media.

When it comes to targeting, every business wants to capture its target market to be successful. When you indulge your business in paid social media advertisements, you get to select who sees it to a certain extent. However, in the case of organic advertisements, you do not get control over who sees it and who doesn’t. On contrary, with email marketing, you can segment the entire list of your target audience to gain the best results. As emails will help you reach the target audience better, email marketing seems to be a winner here.

Which Has The Better Return On Investment (ROI)?

The return on investment(ROI) refers to the measurement of profit after some investment or comparison of revenue of various investments at a particular time. According to DMA 2019, one can get a return of around £42 for just a pound worth of investment in email marketing.

On the other hand, as per the study published in Forbes, around 6% of marketers could execute customer relationship management on social media, while 56% of them were still in the planning stage of how to achieve it. The fact is that social media ROI can be fruitful only if you are super-viral among a few channels. So, the chances of obtaining satisfactory returns decrease on social media. Hence, email marketing is the winner in this case.

Which Can Attract New Audiences Better?

Although email marketing has a huge user base as compared to social media, when it comes to reaching new audiences, it is hard to acquire them through it. This is because social media has no limits. You must have seen several channels, specifically Instagram and Facebook with a lot of supporters, this makes it a great source for new audience attraction.

If you provide insightful and useful services and products to the consumers, then they will share them on their social media which will directly lead to increased traffic on your brand channels. You can achieve wonders in your business once your posts can start getting viral. Creating more sponsored advertisements for your products is another way to reach new audiences. Thus, this is the field where social media marketing seems to win the battle.

How Can You Effectively Combine Email and Social Media Marketing?

Impact of social media on email marketing in India in 2021

Now when both kinds of marketing have their pros and cons, what if we combine both and extract the only pros from these forms of marketing. So, here are how you can effectively combine email and social media marketing for your business’s success:
- Reuse the content on both channels. It will save your time and is also cost-effective.
- Generate a similar content calendar for both the channels and adopt a parallel content strategy for both platforms.
- Use social media to collect emails from your brand’s audience. Add call to action buttons to the social media posts which further lead the user to enter an email so that the brand can proceed with email marketing.
- Organize engaging contests or giveaways on social media and collect emails from users. For instance, you can ask the users to provide a tagline for your brand and in return, you can give some prize. This will intact your brand in users’ minds and create audience engagement too while participating in contests.
- While getting positive responses from social media about the channels, you can send feedback in emails that will lead you to convert your audience into customers.
Conclusion

Here the battle between social media marketing and email marketing ends. What we observed is that the preference for email marketing is still alive from various perspectives. But we can’t oversee the gaining popularity of social media day by day where around 3.96 billion users reside.

So, the best thing for businesses is to combine their social media and emails and market their products and services accordingly to maximize their chances of success.

FAQs

What is the difference between email marketing and social media marketing?

Email marketing focuses on customer relationship strengthening whereas social media is more focused on attracting new potential customers.

Is email marketing better than social media marketing?

As per overall performance, email marketing does perform better than social media marketing due to the huge amount of email users and better opening rate.

What are the advantages of email marketing?

Advantages of email marketing include:
- Improving Sales
- Collecting feedback
- Reaching the right people at the right time
- Traffic generation for your website
- Increasing leads
Which is the biggest social media platform for business?

Facebook with over 2.9 billion users is the biggest social media platform for business.
May 20, 2022

Startup Name	Hyper Connect
Headquarters	Mumbai
Industry	Digital Marketing Agency
Founder	Ankur Pujari and Kiran Khadke
Founded	2018
Website	hyperconnect.asia

Best Fiverr Gigs to Make Money in 2022

Fiverr is an e-commerce platform for Freelancers and Companies, launched in Israel, in 2010. It provides jobs in a huge variety ranging, from professional to temporary work positions. It connects freelancers to businesses and companies. Expertise in skills like Coding, Logo Designing, Digital Marketing, Content Writing, etc is welcomed.

What is a Gig on Fiverr?

Gigs are advertisement pages on Fiverr. They display the services a company or a freelancer offers and sells on Fiverr. It has a title, category, and sometimes subcategory too. Work displayed on Gig pages is important and must be compiled properly. Reviews and portfolio display are a must if it goes with the kind.

Gigs on Fiverr: The Most Well-Paying Gigs

Let’s get to know some of the well-paying gigs available on Fiverr in detail.

Accountant
Proofreading
Graphic Designer
Computer Programming
Video Creating and Editing
Content Writing
Logo Designing
Expertise in Cryptocurrency
Business Planner
Poster Designer
Social Media Marketing
SEO Guide
Book Cover Designing
Fitness Guide
Travel Guide
Business Card Designer
Intros and Outros Video Creator
Language Translator

Accountant

Accountant gig

Accountants are required to provide a budget, suggestions on alternative investments, risks, and investigate frauds. Also, to conduct surveys and analyses in overall terms for betterment. They are also required to maintain the book of an organisation.

Type of Service

Skills Required

Category mentioned on Fiverr

Plans and Costs

Accountant /Stock Analyst.

Background in Finance and overall market statistics.

Business > Financial Consulting.

Starting at INR 500 to 20000 Rs or more.

Plans are subjective.

Gig Portfolio Requirements

Why should a customer choose you?
Service Charges.
FAQs
Project Display. For example a sample file of the balance sheet, in ‘Then’ and ‘Now’ format.
Reasonable Delivery Time.
Your Working Hours.

Proofreading

Proofreading gig

Largely, an E-commerce market forum website requires Proofreaders to upload error-free content and to represent the business. Proofreaders make the content free of grammatical mistakes, reader-friendly, and easy to understand.

One of the best ways for proofreaders to represent the quality of work is by providing sample articles. The best niche could be ‘How to Proofread an Article like a Pro’. This will make the gig more credible by showcasing the strengths of proofreaders.

Type of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Proofreader

Fast reading, high efficiency in English grammar, and good vocabulary.

Writing & Translation> Proofreading & Editing> Proofreading

Starting at 400 to 11,000 Rs INR

3 plans – Basic, Standard, and Premium

Gig Portfolio Requirements

Why should a customer choose you?
Service Charges
FAQs
Project Display. For example a sample file of proofreading an article, in ‘Then’ and ‘Now’ format.
Reasonable Delivery Time
Your Working Hours

Graphic Designer

Graphic Designing gigs

Graphic Designers construct an important element of representation. Graphic artists are needed in almost every step starting from making advertisements, promotional flyers, brochures and social media posts. To make a website more presentable, unique and attractive graphic designers are in high demand on Fiverr. They coordinate with software theory, upcoming deals, creativity and imagination.

Type of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Graphic Designer/Artist

Creativity, User-Interface Design, Photography, and Typography.

Graphics & designs.

Starting at INR 800 to 29000 Rs

3 Plans- Basic, Standard, and Premium

Gig Portfolio Requirements

Why should a customer choose you?
Experience.
Service Charges
FAQs
Project Display. For example, sample graphic postcards.
File Format in which the Service will be delivered.
Reasonable Delivery Time.
Your Working Hours.

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Computer Programming

Computer Programming gigs

Computer Programming is expected to achieve very high demand by the end of this decade. Freelance Coding Gigs are already hyped up and expect more push. The task of a coder may range from teaching on an hourly basis to administering and analyzing different databases for businesses. Also, to maintain the security of the firm’s databases and information. Expertise in Python, Javascript, and HTML/CSS is welcoming.

Type of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Computer Programming

Expertise as well as experience in programming languages.

Programming & Tech > Online coding lessons

Starting at INR 700 to 5000 Rs.

3 plans- Basic, Standard, and Premium.

Gig Portfolio Requirements

Why should a customer choose you?
Experience in Coding
Service Charges.
FAQs
Mention Whether Making or Editing a code is provided.
Project Display. For example, a sample project in python displaying the wages, age, and Gender of workers.
Reasonable Delivery Time.
Your Working Hours.

Video Creating and Editing

Video creating and editing gigs

Video Creating and Editing are has a very high demand in the market. Videos with high graphics attract buyers for businesses and build an outreach in this digital era. Videography goes hand in hand with Photography skills. The task of a videographer ranges from creating videos with required niches and writing descriptions for the same.

Type of Skill

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Video Creator and Editor

Creative mindset, knowledge in the video Industry.

Video & Animation> Video Editing.

Starting at INR 400 to 5000 Rs

3 plans- Basic, Standard, and Premium.

Gig and Portfolio Requirements

Why should a customer choose you?
Experience in Video Editing
Service Charges.
FAQs
Mention Whether Creating or Editing a Video or both is provided.
Project Display. For example, a sample Video.
Reasonable Delivery Time.
Your Working Hours.

Content Writing

Content Writing gig

Content Writing is one of the most popular freelancing services in the whole world recently. This service has a huge market on Fiverr and is in always high demand. Anybody with strong knowledge of any field can try their hands at Content Writing. They just need to write articles on the assigned topics while following guidelines. Not to forget, Topic Researching is also an integral part of Content Writing.

Type of Skill

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Content Writer

Creative Writing, efficiency in English grammar, Plagiarism free content.

Writing & Translation> Article & Blog Posts

Starting from INR 800 to 4000 Rs

3 plans- Basic, Standard, and Premium.

Gig and Portfolio Requirements

Why should a customer choose you?
Experience in Content Writing
Language of Article
Service Charges.
FAQs, including the preferred niches, tone of an article, and Article type.
Project Display. For example, a sample article on ‘how to compose an article.
Reasonable Delivery Time.
Your Working Hours.

Logo Designing

Logo Designing gig

Your business can grab attention if it has a unique symbol that can be memorable to your customers. It separates you from other companies so that your audience can recognize your brand. Logo Designing is quite a popular job that is in demand on Fiver. One can earn a decent amount of money through this career choice. If one is good with sketches and image editing, logo designing is a good choice for them.

Type of Skill

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Logo Designer

Colour selection skills, Typography, creativity, and Knowledge of Typefaces.

Graphics & designs.

Starting from INR 800 to 4000 Rs

3 plans- Basic, Standard, and Premium.

Gig and Portfolio Requirements

Why should a customer choose you?
Experience.
The file format of delivery.
Service Charges.
FAQs, including types such as minimalist, 3D Mascot, Logo transparency, etc.
Project Display.
Reasonable Delivery Time.
Your Working Hours.

Expertise in Cryptocurrency

Cryptocurrency Expert gig

A Cryptocurrency Expert is one who has immense knowledge about cryptocurrency and its functions. With the increasing inter of people in this field, the job of cryptocurrency expert is quite high in demand now. An Expert is required to deliver excellent Mining sites, Cryptocurrency and NFTs. Proper knowledge of computer science and blockchain technology can help a person get these gigs.

Types of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Cryptocurrency Consultant/ Guide

Deep Knowledge in Software and Cryptography.

Programming & Tech > Blockchains & Cryptocurrency

Starting from INR 1500 to 50000 Rs.

3 plans- Basic, Standard, and Premium.

Gig and Portfolio Requirements

Why should a customer choose you?
Experience and Knowledge in Cryptocurrencies
Service Charges.
FAQs comprise the most common questions dealing with areas of Cryptocurrencies.
Mention Currency compatibility and Supported features.
Expected time for a Project.

Business Planner

Business Planner gigs

A professional Business Planner crafts and lays a foundation for success with an ever-growing business. Clients demand the following: Industry Analysis, Market Analysis Summary, Competitive Edge and Analysis, Marketing Plan, Target Market Segment Strategy, Personnel Plan and SWOT Analysis to craft a healthy business plan for their businesses.

Types of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Business Planner

Knowledge in Finance and Business. Should know trending Market demands.

Business > Business Planner

Starting at INR to 3000 to 5000 Rs

3 plans- Basic, Standard, and Premium.

Gig Portfolio Requirements

Why should a customer choose you?
Service Charges.
FAQs
Project Display. For example, a draft file of the previous successful business plan.
Reasonable Delivery Time.
Your Working Hours.

Poster Designer

Poster Designer gig

Posters or Flyers convey information and are designed in a style that best suits the message. It can be customized for event flyers to movie posters. Versions of social media ads and banners can also be customized by a poster designer. A poster should be designed should suit the personality of a brand, with zero generic default designs and no prefabricated templates.

Type of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Typographic Poster Designer

Background in Graphics is preferable, creative mind. Familiar with designs.

Graphic Design> Flyers and Brochures

Starting at INR 800 to 4000 Rs.

Plans- Basic, Standard, and Premium.

Gig and Portfolio Requirements

Why should a customer choose you?
Experience in designing.
The file format of delivery.
Service Charges.
FAQs, deal with genres such as soft movie posters, horror, show, etc.
Project Display, from satisfied clients
Reasonable Delivery Time.
Your Working Hours.

Social Media Marketing

Social media marketing Gig

The Social Media Manager handles the task of Managing, Optimising, and Growing the Social Media Presence of its client. This digital service engages and brings community, hence building an audience. Ultimately, a larger reach will increase revenue. It has huge attention on Instagram, Facebook, Youtube, and Twitter.

Types of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Social Media Marketing Manager

Knowledge of digital marketing, ongoing trends, and patterns of traffic.

Digital Marketing> Social Media Marketing

Starting at INR 1500 to 15000 Rs.

Plans- Basic, Standard, and Premium.

Gig Portfolio Requirements

Why should a customer choose you?
Service Charges.
FAQs
What includes in service: Social Media Management, Organic social promotions or both?
Past Experiences.
Your Working Hours.

SEO Guide

SEO gigs

SEO, Search Engine Optimization improve a website’s ranking on google by conducting on-page and off-page Operations. It advertises the website and hence makes it better. SEO guides are required to find the terms and phrases (keywords) that will attract qualified traffic to the website and make it friendly to search engines. SEO builds links and markets the unique value of a site.

Types of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

SEO Guide

Expertise and Experience with SEO Operations.

Digital Marketing> Search Engine Optimization(SEO).

Starting at INR 400 to 10000 Rs

3 plans- Basic, Standard, and Premium.

Gig Portfolio Requirements

Why should a customer choose you?
Service Charges.
FAQs, Tools you use, and answers to all the common questions.
What includes in service: On-page SEO or Off-page or both?
Past Projects.
Your Working Hours.
Experience in SEO.

Book Cover Designing

Book Cover Designing gig

Designing Book Covers is an important physical attribute of the publishing industry. A book cover designer is required to cover designs by the Interior designs of the book, Produce a mockup cover and Oversee all aspects of the design strategy. He/she works behind both fiction and non-fiction book covers.

Types of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Book Designer

Creative Mindset, Typography, and background in Graphics.

Graphics and Design> Book Design

Starting at INR to 1100 to 10000.

3 plans- Basic, Standard, and Premium.

Gig Portfolio Requirements

Why should a customer choose you?
Service Charges.
FAQs, design style, genre, and answers to all the common questions.
What includes in service: Book Cover/Book Layout design and Typesetting or both?
Past Projects.
Your Working Hours.
Experience.

Fitness Guide

Fitness Guide gigs

Fitness Guide helps in improving health, fitness, getting in shape, or simply need to optimize the ongoing training. The work includes making professional yoga videos, online personal trainers, customized diet and fitness plans, and fitness exercise videos.

Types of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Fitness Guide

Knowledge of Fitness/yoga/gym/diets and a fit body.

Lifestyle>Fitness Lessons.

Starting at INR 700 to 5000 Rs

3 plans- Basic, Standard, and Premium.

Gig Portfolio Requirements

Why should a customer choose you?
Service Charges.
FAQs
What includes in service: Videos/ one-on-one sessions or both.
Your Working Hours.
Experience in fitness training
What includes in monthly /yearly packages.

Travel Guide

A Travel guide Gig

Another freelance work that is quite popular and will get more popular in future is the job of a Travel Guide. A person who loves to explore new places and learn about their history can apply for this job. After obtaining all the knowledge, they can use those and inform others about the places they visit by being their guide. The travel guide has to plan the entire tour on a budget. This way, you can help other travellers enjoy their tours.

Types of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Travel Guide

Exploring Mindset and first-hand knowledge of preparing itineraries with a budget.

Lifestyle > Traveling

Starting at INR 400 to 4000 Rs.

3 plans- Basic, Standard, and Premium.

Gig Portfolio Requirements

Why should a customer choose you?
Service Charges.
FAQs, an itinerary for a recent trip (if possible), and answers to all the common questions.
What includes in service: Trip Plans/Local Advisor or both.
Experience or how many places travelled.

Business Card Designer

Business Card Designer gig

Business Card Designers model the business card design for a company, brand, or personal purposes. The work includes: Multiple Design Concepts, Double-Sided Cards availability, High-resolution CMYK Print-ready files, VistaPrint or Moo supported files, and Editable PSD or Ai Source Files.

Types of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Business Card Designer

Grasping mindset and background in Graphics.

Graphics & Design >

Business cards and Stationery.

Starting at 800 INR to 3000 Rs.

3 plans- Basic, Standard, and Premium.

Gig Portfolio Requirements

Why should a customer choose you?
Service Charges.
FAQs, design style, genre, and answers to all the common questions.
What includes in service: Business Card/ Letterhead /Envelope.
Past Projects, what file was used?
Your Working Hours.
Experience.
What includes in monthly /yearly packages.

Top 13 Profitable Education Business Ideas in India 2022

If you are planning to start your business in the education sector. Take a look at the best education business ideas in India.

StartupTalkyAshwini

Intros and Outros Video Creator

Intro & Outro Video gigs

Here, the Video Creator composes videos for Introduction and one after watching the assigned video, namely Outro Video. The creator may overlay text, Add Logos, Transparent Background, Custom Design, Background Music, Sound Effects, Video Footage, and many more while compiling Intro and Outro Videos. Use your creativity and smart thinking to create perfect Intro and Outro Videos to earn good money.

Types of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Video creator

(Intro and Outro Video).

Videography, creative mindset, sometimes photography too.

Video & Animation> Intros and Outros

Starting at INR 800 to 4000 Rs.

3 plans- Basic, Standard, and Premium.

Gig and Portfolio Requirements

Why should a customer choose you?
Experience in Video Editing
Service Charges.
FAQs
Mention Whether making or editing an Intro and Outro Video or both is provided.
Project Display. For example, a sample intro Video.
Reasonable Delivery Time.
Your Working Hours.

Language Translator

Language Translator gig

A Language Translator should have a fluent understanding of at least one foreign language (Foreign is the source language). Also, a factual understanding of the culture/society of the source language. This factual understanding is achieved by living in that country or studying thoroughly about it for a prolonged period. It also helps a website to reach larger traffic while having content in a different language.

Types of Service

Skills Required

Category Mentioned on Fiverr

Plans and Costs

Language Translator

Proficiency in at least two languages is a must, that includes reading as well.

Writing & Translation> Translation.

Starting at INR 400 to 2000 Rs per lesson.

3 plans- Basic, Standard, and Premium.

Gig Portfolio Requirements

Why should a customer choose you?
Package details.
Experience and Expertise in Languages.
FAQs
Project Display. For example, a sample article on translating an English text to French.
Communication Language.
Reasonable Delivery Time
Your Working Hours

Conclusion

Fiverr has an abundance of Gigs and clients where buyers do the searching and get innovative sales regarding services. Profitable Gigs on Fiverr are mostly that help small businesses get seen, generate traffic, and increase sales. The above-mentioned Gigs are the most profitable ones and have 500+ client views. Gigs portfolio is a must and all the profitable Gigs provide a sample project. Better if a video is available. Overall, a Gig should be illustrative and match to ongoing demand of traffic. An informative and creative gig attracts a lot of clients, make sure to design one.

FAQs

When was Fiverr launched?

Fiverr was launched in 2010 in Isreal.

What is Fiverr for?

Fiverr is an e-commerce platform for Freelancers and Companies. It provides jobs in a huge variety ranging, from professional to temporary work positions. It connects freelancers to businesses and companies.

What are Gigs on Fiiverr?

Gigs are advertisement pages on Fiverr. They display the services a company or a freelancer offers and sells on Fiverr.

May 7, 2022

Tag: social media marketing

Features to consider before buying an email verification tool

Email Verification and its significance

Some ways, Email Verification tools help improve your Sendor’s Score are:

Top 5 Email Verification Tools:

NeverBounce

Mailfloss

ZeroBounce

EmailListVerify

Clearout

Conclusion

FAQs

What is an email verification tool?

What is the cheapest email Verifier software?

What is the best free tool to use to verify emails?

The Beginning of Influencer Marketing

1890 – Nancy Green is the face of ‘Aunt Jemima’

1905 – Fatty Arbuckle and Murad Cigarettes

1931 – Coca-Cola gets Santa Claus

1950 – The Marlboro Man Era

The Modern Concept of Influencer Marketing

2005 – YouTube was Established

2009 – The Phenomenon of an Influencer

2010 – Instagram’s Arrival

2013 – The Growing Power of Influencers

2014 – 2016 – The Rise in the Influencer Marketing Stats

The Spotlight on Influencers

The Future of the Influencer Marketing Industry

Conclusion

FAQs

What is influencer marketing?

Is influencer marketing a growing industry?

What is the role of influencer marketing?

1. Data Science

What Does a Data Scientist Do?

Skills Required to Become a Data Scientist:

2. Artificial Intelligence (AI)

What Does an Al Specialist Do?

Skills Required to Become an Al Specialist:

3. Machine Learning

What Does a Machine Learning Engineer Do?

Skills Required to Become a Machine Learning Engineer:

4. Cloud Computing

What Does a Cloud Engineer Do?

Skills Required to Become Cloud Engineer:

5. Mobile App Development

What Does a Mobile App Developer Do?

Skills Required to Become a Mobile App Developer:

6. Ul Design

What Does a UI Designer Do?

Skills Required to Become a UI Designer:

8. UX Design

What Does a UX Designer Do?

Skills Required to Become a UX Designer:

Key Differences Between UI and UX:

8. Graphic Designing

What Does a Graphic Designer Do?

Skills Required to Become a Graphic Designer:

9. Social Media Marketing

What Does a Social Media Marketer Do?

Skills Required to Become a Social Media Marketer:

10. Copywriting

Difference Between Copywriting and Content Writing:

What Does a Copywriter Do?

Skills Required to Become a Copywriter:

Conclusion

FAQs

What digital marketing skills are in demand?

Which skill is best for the future?

Which skill makes the most money?

What are the 6 basic skills in developing digital skills?

Top Strategies to Aquire B2B Leads

Content Marketing

Send Cold Emails

Generate Your Leads With Marketing Automation

Contact Warm Leads

Social Media Marketing

Use Online Forums

Respond to Important Questions on Q&A Websites

Develop a Powerful Landing Page for B2B Lead Generation