OYO Rooms, also known as OYO Hotels & Homes is the third-largest hospitality chain by room count providing a comfortable room stay and ensuring the acceptability of the services by the OYO’s customers in more than 80 nations. Incorporated in 2013 by Ritesh Agarwal (one of the youngest Indian entrepreneurs, the founder and CEO of OYO Rooms) it has established itself as the fastest-growing network of hotels offline and online.
Headquartered in Gurgaon, it has expanded its reach worldwide within the span of 10 years and has employed over 17,000 employees globally. However, this is not the only reason why OYO has recorded such a huge success. Its excellent marketing strategy shows that it continues to be a leading hotel chain.
Ritesh Agarwal started his journey at the age of 17 and is considered to be one of the youngest CEOs in India. In 2011, Ritesh moved to Delhi with the intention of starting his own business. Soon, he started traveling extensively across India and stayed in PGs or budget hotels. These unpleasant traveling and stay experiences led him to launch Oravel Stays in 2012.
Ritesh has been one of the judges in Shark Tank India since Season 3.
Ritesh Agarwal – Founder & CEO, OYO Rooms
Oravel to OYO Rooms
Oravel Stays Pvt.Ltd was Ritesh’s first startup. Oravel was designed to enable the listing and booking of budget and premium accommodations.
It was meant to be a destination for short and midterm rentals for bed and breakfast joints, private rooms, and serviced apartments.
Oravel was then transformed into OYO Rooms in 2013 when Agrawal realized that a combination of bed and dinner was not sufficient. He proposed to make it an affordable and standardized accommodation.
OYO rooms are India’s largest branded network of budget hotel chains. It currently operates across 400 Indian cities including major metros, regional hubs, leisure destinations, and pilgrimage towns, and was valued at $9.6 billion in 2022.
They offer the hotels to their clients and retain a proportion of the profits.
OYO Rooms is a budget hotel aggregator in India. In order to standardize different measures in each room, OYO Rooms partners up with hotels, including free wifi and breakfast, flat-screen televisions, spotless white bed linens, toiletries with a brand name, 6-inch showerheads, drinking cups, etc.
OYO uses a mix of demographic, geographic, and psychographic segmentation strategies to understand the changing needs of the customers in the competitive market. OYO segments the market in the following manner:-
OYO Townhouse targets Millennial travelers
OYO SilverKey caters to the needs of corporate travelers
OYO Vacation Homes targets people who come on vacation at the beach or a villa on an exotic island
OYO Life provides residential space
Targeting strategy is the cornerstone of the product development process. OYO uses a differentiated targeting business strategy for different product categories.
Corporate tie-ups for airline travelers
Tours and travels
College students or working professionals who are in search of fully managed homes on long-term rentals at an affordable price
OYO uses a value-based positioning strategy for its customer by providing:-
Standardized budget hotels
Luxurious productive place
Open grass greenery
Better room service
Marketing Mix of OYO Rooms
As OYO Rooms concentrate on co-branding, they operate differently from OTAs (Online Travel Agency). They state that they are working with zero-to-2-star hotels and guest houses, ‘standardizing’ them and getting them customers through their website and apps. Usually, other hotel aggregators simply connect the customer with the hotel by listing hotels on their website and taking a commission as their revenue. They would work out a deal with the hotels with a minimum order guarantee per month and are able to provide discounted rates and deals on the room rates compared to the rates provided by the hotels directly to a normal guest.
OYO’s market coverage has swiftly increased because of being listed with travel aggregators like MakeMyTrip, clear trip, and hotels.com. Their aim is to target small business travelers and budget tourists to eminently swift-cash and that works in favor of OYO because revenue gets realized quicker too.
Product in the Marketing Mix of OYO
Oyo has a wide range of products and services that they offer to their customer as per their need. OYO Rooms, OYO Hotels & Homes has a multi-brand approach. These include:
OYO Townhouse
OYO Home
OYO Vacation Homes
SilverKey
Capital O
Palette
Collection O
OYO LIFE
YO! HELP
Promotion/Advertising in the Marketing Mix of OYO
OYO prefers to promote via various social media sites such as Facebook, Twitter, Instagram, Pinterest, etc. With its exclusive offerings and reduced costs, OYO uses the digital platform to draw new customers.
OYO organizes several online campaigns such as #AurKyaChahiye on YouTube, #OneForEveryone contest, #OYOnauts, Father’s Day Celebration campaign, etc.
Many of the promotions have featured artists from Bollywood to make them more appealing. Sonu Sood is the brand ambassador of OYO.
Brand Endorsement by Sonu Sood
Pricing in the Marketing Mix of OYO
The strategy of OYO Rooms is to attract customers with a lower room price than the hotel’s base price.
The primary objective is to provide an unequaled price that suits the user’s budget. The room price varies depending on the location and luxury of the hotel, between Rs. 399 and Rs. 4000.
Overall OYO Rooms follows a very sensible approach, aimed at providing rooms with outstanding facilities at a moderate rate and generating customer loyalty.
Place in the Marketing Mix of OYO
Oyo rooms work fully online where one can book the available hotels at an approximate cost either via an app or through online platforms.
Once booked with a confirmation one can avail of the service on reaching the booked hotel on a specific date.
OYO Rooms Online Booking
People in the Marketing Mix of OYO
Oyo team comprises 25000 young and professional people who deliver maximum both for the company and individual growth.
With a dynamic team, OYO provides excellent customer service, creates a positive experience for its customers, and in doing so markets its brand to them.
OYO started with traditional marketing to make people aware of its brand. It used billboards, TV ads, print media, flyers, and even taxi ads, especially in cities and tourist areas. These methods helped OYO reach travelers who were not very active online.
OYO Billboard
OYO also focused on local marketing by working with travel agents and sponsoring events. This helped build trust and made OYO a familiar name among different types of travelers. However, while billboards and ads caught people’s attention, they couldn’t engage customers like digital marketing. That’s why OYO later shifted to online marketing, using social media and personalized ads to connect with more people in a better way.
OYO Digital Marketing Strategy
OYO has shifted its business model from hotel aggregator to the fastest-growing chain of franchises offering OYO hotels (OYO flagships, townhouses, studio stays Collection O, Premium), living spaces (OYO Life), and workspaces (OYO Workspaces).
Marketing Approach Adopted by OYO Rooms
Prices in the real estate sectors are rising day-by-day still OYO has managed to provide the best places to people at an affordable price. The Internet brought the world closer and digital media became a huge marketing platform. In today’s digital and connected world, it is important to stay ahead of the competitors. OYO makes use of a 360-degree marketing strategy. OYO used all forms of digital as well as traditional media to reach its customers. Traditional media include both print and television whereas digital media include Google search ads, social media ads campaigns, and OYO’s own website and app.
Assi Reach Gaye? | OYO Rooms Official | Roadtrip
Search Engine Optimization For OYO Rooms
Search Engine Optimization is done to ensure maximum traffic to the website by using particular keywords that have the highest searches from their customer. They understood their customer’s needs and intentions and updated their website accordingly. This ensured people searching for hotels would be redirected to their website.
Social Media Marketing Strategy of OYO
OYO uses Facebook to share location-based posts, promotional posts, and posts related to the detailed progress of the organization. These posts helped people to browse destinations to travel, and regular promotional posts provided customers with offers and discounts, encouraging them to book OYO.
OYO reposts pictures taken by travelers and users of OYO on their Instagram handle. Along with this strategy they implemented Facebook marketing strategies to Instagram. This strategy leads to an engagement rate and encourages people to tag OYO in their posts.
OYO Meme Marketing Strategy
OYO often works with influencers who create content around travel. This is either done via posts or re-posts. These posts are about the experience these influencers have during their vacations and not about their stay at OYO. The core idea of OYO’s influencer marketing is that you will need a place to stay whenever you go out for a vacation and here comes influencers’ experiences.
OYO tweets as well as retweets informative content such as award wins and events, news as well and companies’ CSR activities which adds credibility to the brand in a not-so-obvious manner.
OYO is a well-established online portal for hotel bookings in India that can grow tremendously with the right digital marketing practices and the use of resources. The OYO marketing strategies put up in this article are for a better understanding of the reader. And, also to help the reader shape their ideas into creative campaigns that could be utilized in their business.
FAQs
What are OYO Rooms?
OYO Rooms is India’s largest branded network of hotel chains offering standardized rooms to their customers at an affordable price.
How are OYO Rooms different from online travel agencies?
When you book OYO Rooms, you get a guaranteed OYO experience across all the hotels unlike an online travel agency or marketplace where end-user service is not standardized.
What is OYO marketing strategy?
OYO uses a mix of traditional and digital marketing. It started with billboards, TV ads, flyers, and local partnerships to build trust. Later, it focused on digital marketing, using social media, personalized ads, and influencer collaborations to reach a wider audience.
Does any payment need to be made at the time of booking?
Customers have the option to either make an advance payment or at the time of the hotel’s check out.
I am a hotel owner. How can I partner with OYO?
In order to partner with OYO Rooms, you have to visit partner.oyorooms.com and fill up a simple OYO rooms registration form by stating your name, mobile number city, and property type i.e. home, commercial, and hotel and click on Become an OYO to submit this form.
How much does OYO pay to the hotel owner?
OYO Rooms charges a commission of 22% from its hotel partners. However, this commission does vary according to the services provided by the brand.
This article has been contributed byAnkit Aneja, Vice President, Herbal Chakra Pvt. Ltd.
As Diwali is around the corner, D2C brands have a prime opportunity to use social media to engage consumers, sell more, and create lasting relationships. Digital platforms become an integral part of modern marketing, making it important to develop Diwali-specific campaigns so that one can stand out in a busy marketplace. Here are some key strategies that can help D2C brands optimize their social media presence and maximize impact this holiday season:
Diwali-Specific Discounts and Promotions
Discount and promotion sales will continue to be one of the most attractive ways for Indian consumers, especially with Diwali when it is all about spending money in gifting and personal purchases. A Diwali special or a festive promotion will create some sort of urgency for a limited period and move into quick sales. Sales should be hosted, coupons be offered, and packaged products flaunted: Social media, especially Instagram, Facebook, and WhatsApp-what better way to promote something? Tools such as countdown timers on Instagram Stories or discounts on Facebook ads will ensure that brands get maximum traffic during the holiday season since impulses will drive it.
Promoting Healthy Lifestyles and Wellness Trends During Diwali
The demand for healthy lifestyles, Diwali is not merely about sales. It also represents an excellent opportunity to nudge consumers toward new habits as wellness trends become mainstream for D2C brands in their way of propagating healthier and mindful lifestyles. For example, Herbal Chakra could focus on Ayurvedic rituals for health and wellness, encouraging customers to “start your health journey this Diwali.” Whether it is fitness, mindfulness, or skincare routines, holiday events provide emotional touchpoints that inspire people to make long-term lifestyle changes. Brands can create compelling content like tutorials, educational posts, or influencer collaborations that resonate with a growing health-conscious audience.
The Power of Substitution: Healthier Alternatives
Spotlighting Healthier Alternatives during Diwali is a very effective approach. When the season is known for overindulgence and lavish living, brands can seize this moment as an opportunity to shift consumers towards healthier and eco-friendly alternatives. An example would be pushing jaggery as an alternative to refined sugar in most of the sweets that make up the festive treats. Making content about sustainable conscious choices such as sustainable packaging or organic ingredients can ensure that the brand reaches the masses without going out of relevance during the festival.
The Key is Content: Performance Marketing Meets Organic Engagement
In marketing strategy terms, a strategy for instant returns during the festival; however, a brand cannot undermine the long-term strength that content marketing possesses. Creating valuable content regularly allows brand awareness to build in the long run and deepen customers’ relationships with you.
Organic content, that is, a product guide, user-generated stories, and even behind-the-scenes content could give a loyal community. Ideas of the values that the brand stands for or activities of initiatives such as eco-friendly campaigns or charity events around Diwali are going to appeal emotionally and increase brand affinity. A great example is working with influencers and customer reviews to encourage D2C beauty brands to create makeup tutorials around the holiday season and encourage their followers to achieve the same look with a brand’s products.
Foster Brand Loyalty: Re-target and Lifetime Value Focus for the Long Haul
To have a sustainable future, D2C brands will have to build customer loyalty that lasts beyond the holiday season. Retargeting campaigns will help brands reach out to their former customers with personalized offers or reminders about Diwali sales. These can be very effective when retargeting segments that have already shown interest in your brand but haven’t bought yet.
Finally, a D2C business is only sustainable if it is customer lifetime value-focused. Brands should create loyal customers by offering subscription models, exclusive offers, or loyalty programs. It has been observed that brands often contact their existing customers asking them to buy during the festival of Diwali and continue using the same throughout the year. Email marketing can do wonders for customer retention if it is accompanied by tailored discount codes and exclusive, timed pre-sale access. This means that the value that contributed to the long-term success cycle can be substantially increased for customers.
Expand Your Footprint:
For new D2C brands, Diwali is an excellent time to get more visibility through aggregator platforms like Amazon, Flipkart or Nykaa. Although the margins may not be too high at this stage, it is a never-before opportunity to reach out to an enormous and very diverse consumer base. By aggregating new brands with well-known markets, aggregators add to the trust customers are bound to have in and seek out the products coming from these new brands. It can then be driven, during the high-spending season, by placing their D2C presence there, which can convert those sales into direct-to-self, through their website.
First, it has to be about getting your brand in front of as many people as possible and then reaching out to the brand’s platform, which has higher margins.
Leverage Your Existing Customer Base:
One of the most valuable assets for any D2C brand is its existing customer base. Diwali presents a great opportunity to reconnect with loyal customers through personalized messages, exclusive offers, and festive greetings. Send premium customers early access codes or, offer extra discounts on referrers during the period. Create some holiday-related product bundles so that purchasing is more exciting. And that will generate more sales in addition to a loyal base of customers. Take this moment to actively gather feedback for enhancing further and refine based on resonance with the brand’s audiences.
“Diwali offers D2C brands a chance to connect meaningfully with audiences, integrating festival tradition with the potential of digital engagement. Through social media, we are reaching consumers directly; they get emotional about festivals; we are offering customized offers and establishing long-term relations. Brands can have high-impact, value-based campaigns by focusing on authentic storytelling, wellness habits, and environmental alternatives for products.” – Ankit Aneja, Vice President, Herbal Chakra Pvt. Ltd.
This will ensure that D2C brands have repeat sales and brand advocacy even after the holiday season. It is an excellent opportunity for D2C brands to reach new customers, retain existing ones, and increase overall brand awareness during Diwali, provided they make the right use of social media. Adding monetary incentives, encouraging new habits, offering healthier alternatives, and focusing on a long-term content strategy, D2C brands can make the most of their social media presence for a successful Diwali campaign.
Jockey International was founded in the year 1876 in Ludington, Michigan, the United States of America by Samuel T. Cooper and his Sons as a hosiery manufacturer. Soon his sons took over the business and established their new headquarters at Kenosha, Wisconsin, which is at a distance of roughly 305 miles from Ludington, and also started manufacturing union suits and became one of its largest sellers in America by the 1930s. It also started adapting the name “Jockey” as it indicated athleticism and flexibility.
In 1934, they introduced their most famous brand in the V-Shaped briefs and this spread all over America like a rage. By the 1950s, they gradually started to make underwear for women by the name of “Jockette”. In 1972, they changed their name from “Cooper & Sons” to Jockey International Inc.
In the years to come, they would expand their presence worldwide to every nook and corner of the world. They entered the Indian market briefly in the 1970s, but they soon quickly left and returned to post-liberalization India in 1994.
They came to India through an agreement with Page Industries Ltd, founded by Sunder Genomal and brothers, and Page Industries soon became the single largest licensee for Jockey International in the years to come. Jockey established its first store in India on Commercial Street, Bengaluru.
Let’s take a look at the different marketing strategies of Jockey International, their pricing strategy, product strategy, advertising strategy, and more in detail:
Jockey’s marketing strategies can be roughly divided into two eras, before the 1980s, and after the 1980s. Before the 1980s, they were promoting how wearing Jockey is a symbol of athleticism, machismo.
They wanted to show that wearing a Jockey meant you were someone tough as nails. But after that period, they realized that they alienated a huge potential market in the common man who wants to wear innerwear for more of a basic utility purpose, and thus from then onwards, their marketing strategies focused on promoting Jockey as something open to anyone, which is fashionable to wear for everyone.
Jockey also started focusing more on women’s innerwear when they started their iconic “Jockey for Her” campaign in 1982 in which they showed that they even care about the comfort for women and thus they also want women to say proudly to the world they wear Jockey.
This can be seen by the fact that how before the 1980s, Jockey aggressively promoted themselves with athletic personalities(especially baseball players) in Babe Ruth, Yogi Berra, Jim Palmer. But after that period, their advertisements have focussed more on the common man, the average school-going kid, the woman who while being a mother to her two kids, is also the executive president to a firm, and so on.
This strategy is one of their main reasons for the success of the Jockey brand amongst Indian women when they re-entered the market in 1994 as unlike other brands, who kept it to the confines of the store’s basement as something to be shameful, Jockey spoke to retailers all over India to keep them in their store’s forefront. This helped a lot in breaking the stereotype that innerwear is something to be shameful for amongst Indian women in all age groups.
Jockey Pricing Strategy
Jockey has always focused on the middle-class sections of the society all over the world as their main market and has hence kept prices at a rate that is affordable once someone climbs up in the social-economic ladder.
This worked wonders in countries like India where, with the liberalization reforms in 1991, a lot of people reached middle-class status or even beyond that with the new jobs added due to it. Jockey is thus seen as a symbol of the middle-class populace as a whole. The price of their product ranges from Rs 499 to Rs 999.
Jockey Product Strategy
Jockey’s most famous product is its V-Shaped brief underwear which they first launched in Chicago in 1935 and it became a huge success there. Since then it has been their trademark product and they have sold variations of that depending on the time they were in worldwide.
They have also been loyal to their roots in the various shorts and socks they manufacture and have also started making a lot of T-shirts with simple designs for household purposes in multiple colours.
For women, they have specifically designed and manufactured bras and lingerie so they feel comfortable in wearing them. They have also launched a separate product line for kids in innerwear, shorts, skirts, and so on.
Jockey has always been one of the strongest proponents of extracting the power of advertisements, could be through billboards located on the major roads of a city or through television advertisements.
Jockey Billboard
They realized the power of visual advertisements as early as 1911 when they published an advertisement in the Saturday Evening Post.
In various television advertisements, they have taken the help of public relations firms like L&K Saatchi & Saatchi, DDB Mudra Group, etc.
They also have a strong presence in the digital marketing space where they promote their campaigns using catchy hashtags to attract public attention. These hashtags can mainly be seen on social media platforms like Facebook and Instagram.
Jockey Instagram
Jockey Major Marketing Campaigns
Just Jockeying
Jockey’s Just Jockeying campaign
In 2009, Jockey made eleven advertisements across various newspapers with the message “Just Jockeying”. Here, they wanted to show that Jockey just isn’t underwear but a way of life. This struck a chord with the younger populace worldwide.
Jockey Or Nothing
Launched in 2012, these advertisements were sent out to make people talk about the product without making it the center of attention. In these advertisements, the main protagonist of the advertisement is in which they have to choose between two alternatives with no compromise.
For this campaign, they launched a series of advertisements. Here, a woman goes on a long-distance trip with her dog and thus demonstrates her “unconditional love”, while she could have never shown her love and thus “nothing” in the first place.
They have launched various advertisements as part of this campaign throughout the 2010s.
Redefining Comfort
Jockey Redefining Comfort Campaign with Rachel Zoe
In 2013, they launched their marketing campaign by the name “Redefining Comfort” in collaboration with famous stylist and fashion icon Rachel Zoe to show their more glamorous side and thus evoke the spirit of the modern woman who is not afraid of anything in life. They also used headlines such as “Comfort Just Got Sleek,” “Comfort Just Got Flirty,” etc.
Show Em What’s Underneath
As part of their new brand campaign in “Show Em” in 2016, Jockey launched a series of TV advertisements by the name of “Show Em What’s Underneath”. In these advertisements, they promoted the idea that they should be proud of wearing Jockey underwear and show that with pride no matter what problems you have in life. This is “a reflection of the values they are associated with and illustrate who they are” according to Mark Fedyk, their Chief Operating Officer.
In these advertisements, Jockey celebrates the contributions of unsung heroes such as Chris Van Etten, the army veteran who lost his leg in a war, or Lisa Cumiaso, a female firefighter who has to risk her own life to save others, and so on.
KnowsMe
This campaign was launched in 2018 to strengthen Jockey’s dominant position in the women’s innerwear category with their new range of lingerie. #KnowsMe aims to show how Jockey can help the self-assured, modern woman to break the various stereotypes associated with a woman.
They wanted to promote the idea that, in the end, Jockey is just one of their friends who wants to see them succeed in all aspects of life.
To promote this, they have collaborated with social media influencers. They picked Instagram influencers, Ankita Kumar & Sharanya Iyer, to pack their bags and travel in a caravan through the seven Northeast states based in India.
Jockey Knows Me Campaign
Here, Jockey Woman was acting as a friend, checking in and commenting on pictures, just like how their friend would be.
Feels Like Jockey
In 2019 they launched a campaign with the name “Feels Like Jockey” in which they launched a series of advertisements where a young woman or a young man dancing in their imagination, to the cult Nina Simone song of Feelin Good and showed how comfortable they were in that innerwear. To promote this on other social media platforms, they used the hashtag #FitsLikeASong.
Not Just for Pros
In August 2020, Jockey Move is built on the idea that fitness is not just for persons with a strong athletic build, but also for the everyday fitness enthusiast, who indulges in small routine exercises to improve his fitness and get a break from his monotonous work life.
Jockey said. “The campaign line ‘Not Just for Pros’ articulates this essence and the films feature everyday fitness enthusiasts going about their routine workout.”
Their recent social media campaign in November 2021 by the hashtag #BraAsVersatileAsIAm helps to associate with the various moods of modern women and they have bras to support all of those.
Jockey wanted to break the perception that Jockey only offers bras for sportswear and they offer bras for everyday purposes first and foremost.
For this, they collaborated with creative tech studio AliveNow to launch a game to promote its range of multiple bras for household purposes and where women can test the fit of the bra virtually by giving their entry sizes.
Jockey Game
Jockey Covid-19 Marketing Strategy
One of the marketing campaigns Jockey has taken initiative with the onset of the pandemic is by targeting the kids who have been affected by schools being shut and thus staying home in the summer.
They have launched a campaign named #JockeyJuniorsSummerLabs, where they launched virtual summer camps in the art and craft domain for kids to showcase their talents and thus also promote their products.
JockeyJuniorsSummerLabs Campaign
Conclusion
Here is a brief story of how Jockey has managed to market its brand through various strategies. This has paid rich dividends for Jockey International, as Jockey has one of the biggest worldwide media presence in the innerwear market.
It has also paid from an Indian Perspective as Page Industries, the sole licensee of Jockey on the Indian subcontinent crossed the 100 crore rupees sales mark in 2005 and had a successful Initial Public Offering (IPO) in 2007.
FAQs
What are some of the marketing strategies employed by Jockey?
Social media marketing, Billboard advertising, and Television commercials are some of the marketing strategies employed by Jockey.
Who is the founder of Jockey?
Samuel T. Cooper founded Jockey in 1876.
Who is manufacturing Jockey in India?
Page Industries Ltd has the license to manufacture, distribute and market Jockey.
The service industry got swooned away with the entrance of Urban Company in the market. It came and created a huge place for itself in the business world.
It came into people’s life no less than like a genie. People wanted to enjoy services like beauty, the spa at home. So, Urban Company came like a genie and granted this wish.
The company has grown well and gained great success for itself. The reasons for its success are its planned business model and great marketing strategy.
Today the competition in the startup industry is increasing. Urban Company has earned huge popularity in no time. One thing that plays a major role in making it popular is its marketing techniques.
It was not too long ago that this startup came into existence in 2014. The unique idea helped to get the customer’s attention and proper planning made it grow.
The Urban Company came with the idea of providing various services at home. It started with a few services. But with great customer response, soon the company introduced many more services. Its services include beauty, spa, educators, electricians, etc.
The company is like a bridge that connected the customers with service providers. It made the whole process easy, affordable, and reliable.
The startup has turned out to be a great success in the past seven years. In recent June, the company raised a $255 Million Series F round and turned into a Unicorn with a valuation of $2.1 billion.
Importance of Marketing Strategy
Marketing Startegy is a process that helps a company use its resources in the best way to increase its sales. In simple words, it is a strategy to promote and sell goods and services.
The process of marketing is the most important in any business. In this competitive world, it is the marketing strategy that helps a business to stand out.
Various startups become big in the industry because of their good strategic management. Startups like Urban Company, Nykaa, are growing and glowing with their strategic marketing. Their strategies of marketing help them to sell and promote their products and services so well.
Hence, having a good strategy for marketing is essential for any business to flourish.
Every company needs the right marketing techniques to be successful. The following are the strategies followed by Urban company:
Television Commercials
One of the best ways to attract Indian audiences is through television commercials. If anyone wants to promote something, place an ad on the television. This is what the Urban company did.
They have made television ads showcasing how easily one can bring services at home. To make the ads even more attractive, they have featured Bollywood celebrities in them.
In an ad, Kriti Sanon is seen hiring salon services at home. In another, Ayushman Khurrana shows how easy it is to get your repair and cleaning done with the Urban company app.
These ads created a great impression on the audience about the company being reliable and affordable.
Google and Facebook Ads
Urban company has also dived into to sea of digital marketing. To keep up with the market trends and technologies, the Urban company knows its way for sure.
It runs both Google and Facebook ads. The platforms are a huge hub of the Indian audience. If someone searches for the company or visits the website, soon they will spot its ads around Google.
The ads on Facebook help the brand reach the target audience. These ads by the Urban company is a great strategy to increase their online presence and gain potential customers.
Influencer Marketing
The audiences consider a brand more conceivable when they see others using it. Considering this and the social media reach, the Urban company has also opted for influencer marketing.
It is one of the most successful strategies for marketing nowadays. The company gets to promote its services by leveraging the influencer’s audience.
In this way, the Urban company has made itself super popular among the customers. The influencers promoting the brand include Gauahar Khan, Shivangi Joshi, Mallika Dua, etc.
To attract customers is one thing and to retain them is important as well. Urban company doesn’t like to forget their customers after the services are done. So, it tries to retain its customers with email and SMS marketing.
A customer adds a phone number to register on the app. In this way, the Urban company can send them messages. It helps to inform customers of new offers and discounts. It is a great strategy to market and develops trust among the users.
SEO Strategy
It is important for an online brand to attract traffic for its growth. The urban company uses simple keywords like massage services near me, yoga teacher, etc. This helps them to bring organic traffic.
Urban company’s SEO strategy is strong enough to gain the audience for itself. It generates search traffic of 61.26%.
Advertisements With Regional Touch
Urban Company Marketing Strategy
The company is born in India. So, they use a great strategy to gain popularity among different regions. The brand has made ads celebrating regional festivals in regional languages. This marketing strategy has helped the company to develop a bond with the audience.
There are a few other strategies followed by the Urban company for its marketing. These include PR strategies, Campaigns, sponsorship, (sponsored IPL in 2020).
Urban Company Covid-19 Marketing Strategy
The company played an amazing marketing strategy with a message. They created a gap in their logo that displayed the importance of social distancing. The company paid great attention to the trends. They started posting DIYs for beauty to help their customers.
It also took live sessions on social media to connect with its audience. In this way, the Urban Company maintained its online presence during the pandemic.
Urban Company has come up as a leader in the service industry. It has used technology to bridge the gap between customers and service providers.
The company has made a strong online recognition for itself. It has now become an essential app for many metropolitan cities.
It has made use of various marketing strategies to earn great popularity. It has indulged in digital marketing, SEO, PR strategies, social media, and more. All this with proper planning and analysis has made the company grow so well.
FAQ
What is the marketing strategy employed by Urban Company?
Urban Company promotes its services using television commercials, email marketing, and PR strategy.
Who is the founder of Urban Company?
Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra are the founders of Urban Company.
Social media is a digital world with limitless marketing exposure. Whenever we visit a social media platform, we see brand commercials popping on our screens. Why is social media such a big deal for advertisements? Well, the truth is social media platforms like Facebook, Instagram, Twitter, Pinterest etc. have added value as well as a great convenience to brands and companies that intend to market their business on social platforms.
Make note of these 24 effective Social Media Marketing Tips that’ll help you ace the world of social media.
Social media marketing is the connection with your audience with the help of social media platforms to build your brand, increase sales, generate revenue and drive website traffic. There are various tasks involving social media marketing tips and tricks such as writing blogs, publishing articles with great content, engaging your users, analyzing results, and running campaigns.
In these times, Social Media Platforms have increasingly become the most ‘popular choice’ for content creators and businesses to connect with their audience, which is why you need tips for social media marketing.
Considering the overwhelming increase in social media users in the last few years, classifying it as one of the most effective marketing tools would not be an overstatement. Marketers have acknowledged its huge potential and have been using the best social media tips extensively ever since.
24 Effective Social Media Marketing Tips (Infographic)
To start with, social media marketing requires creativity as well as an effective strategy to create a powerful impact on the ‘ever-competitive market’. Before implementing social media tips for business, you need to come up with a compelling marketing strategy.
Social Media Marketing Tips
Tips for Social Media Marketing (In Detail)
Here are the 24 effective Social Media Marketing Tips that will help you go!
1. Define The Goal
Aiming without a set target and a solid plan is like a shot in the dark. Brands with such a weak initial footing will most probably dismantle their management structure along the way, especially in highly competitive markets. This is why defining your goal is one of the top tips social media marketing.
Brands must know the 5 Whys behind their every decision. The objectives will be the main thrust of the social media campaigns. Try not to defer any longer, snatch a paper, and pen down your objectives!
But…Before we go ahead, here are a couple of marketing tips you should remember while objective setting:
Business enterprises should be able to answer questions like:
Who will visit our page? How will the audience respond? And the most important… What type of posts attract more audiences to the page?
It is not only the most effective social media marketing tip but also a vital step in the marketing process. Selecting a specific target audiencewill allow the business to focus and market their brand to a specific market that is more likely to respond and purchase the product. It is one of the easiest social media marketing techniques to find potential customers and generate business.
Another thing that should be ensured is that the selected market niche should be in majority. These social media tips take less effort to reach out to the customers and are more rewarding in case the business takes off.
3. Be consistent
What characteristics create a dynamic impact on the brand’s outlook?
Consistent marketing is the answer to this question. The social media marketing ideas must be consistent and frequent, as it is a very essential ingredient for customer satisfaction. Brands that keep their social presence active and always have something new to offer to their customers have higher chances of market domination.
Usually, businesses easily renounce from their social pages after a few emails or Instagram posts just because they could not intrigue their audience. It takes time for every brand to build a positive reputation. So why give in so early? Many brands grew their businesses on Instagram as it is one of the best social media platforms, The platform has also launched Instagram Business that allowed businesses to use tips for social media marketing to grow their presence.
It is crucial for brands to keep up with their aggressive marketing. It shows the confidence the brand carries with itself and increases the inflow of audience on the social media page. Once viewers gain familiarity with the brand, it leads to loyalty in no time, which is why being consistent is one of the top social media tips. Provided that the brand ensures customer satisfaction, the customers will return back to them in the future.
Marketers that record their strategies are 53% more likely to accomplish their goals. This calls for activity. Isn’t that right? All things considered… Writing down your social media marketing technique is the way to transform your vision into the real world. While you set up your methodology, keep note of the best social media platforms you will engage your audience on. Building a game plan is social media top tips, that ensures it targets your potential customers and lines up with your objectives.
Here are a couple of tips for social media that could help you plan your social media marketing strategy.
Create a list of upcoming celebrations and special days
Create theme-based content for a unique experience
Set up a list of hashtags for various platforms
Ensure it covers your essential functions, highlights and missions
5. Keep Track of Engagement
To ensure you’re getting the best outcomes out of social media marketing, you should be precisely following and gauging your marketing efforts. This why keeping a track of engagement is one of the effective social media tips and tricks in 2021. Over 40% of brands don’t keep track of their social media ROI, which implies that they will never know whether their strategies have been effective or not.
To analyze the tracking result, distinguished key measurements are imperative to your brand. A portion of the measurements that you need to search for include:
Engagement on Facebook
Retweets, mentions on Twitter
Clicks, and impressions on LinkedIn
Interactions on Pinterest
Likes, remarks and mentions on Instagram stories
Brands should analyze their social engagements at the end of every week and month in order to understand the pattern of interaction varies from post to post. It is best social media marketing technique as it makes it easier to assess the engagements and make decisions accordingly.
One of the proficient social media management toolsis what you need. How awful would it be to post manually on 8 eight different social media platforms, 3 times every day?
Damn. That is more like a nightmare for a marketer. All you will do is distribute, and nothing more constructive.
Why not leave the dull work to the software? Yes, that is possible! Attempt to computerize as much activity as possible. Other tips on social media marketing includes automating your social media updates would help you stay ahead of time.
Use a tool like ContentStudio to schedule your posts and auto-present the reports on the entirety of your social records and analyze the outcomes with the results. The fundamental purpose of using a tool is to prepare ahead of time. Scheduling posts is another social media sales tips, as they have an inbuilt calendar that makes it simpler for you to watch out for your posts.
Adding tweets, pins, posts, use hashtags and mention your social media pages is a common social media marketing tips and tricks. Such a methodology will spare you time, helping you be more profitable and stay intact to your marketing strategy.
Your audience may differ on social networks at different times of the day, which is why optimizing posts are best social media marketing strategies. To engage with them, you have to identify not just what kind of content is fascinating to them, yet additionally what segment of consumers avail your services.
So, how frequently should you post every day? What sort of content would draw more audience to your page? What is the ideal number of posts every day? These are basic inquiries that any social media marketer attempts to answer, it is another top social media tips as it a vital part of social media marketing.
To cut the chase, there is no definite answer. These answers can be determined from your analysis, experience and different trials of what works for you and what doesn’t. Anyway, timing is fundamental for your social media marketing strategy. It is significant not only to publish top-notch content, and locate the ideal posting recurrence for coordinating an effective social media marketing strategy.
7. Grow Your Subscribers Trust
Here is the trick! It is an inbuilt human nature to love free stuff. Good marketers offer freebies to their clients every once in a while. This is a useful social media marketing technique, as it a smart way to make them use your products especially when they haven’t tried it out.
Best part is they will never refuse and what if they absolutely love it!? If that’s the case, then “word of mouth” will play its part and subscribers will start pouring in.
Winning the trust of your consumers is what every marketer strives to achieve, making it the most effective social media marketing strategies. But clever marketers actually get the job done. And Botsify is an example of such a platform whose aim is to build the trust of its consumers.
It displays the affection and cares the brand has for its customers which leads to a long-lasting relationship. The aim of these social media tips is to increase your chances for future selling and that can easily be done from small meaningful gestures.
Here’s the reality: the motivation behind your social media page is to interact with your target audience and prompt them to share your content, which incorporates the cover images and banners of your social site.
Content of social pages that have appealing visuals get shared easily and increase interaction with the subscribers. Letting your page visually talk to your audience is a simple social media tip for businesses on social media.
So put your creative freedom into action (you can do this with Instasize), while ensuring that the visuals compliment your company’s theme/branding style and are exhibiting the products and services.
Your customer is hoping to build up a solid brand identity through online media, so ensure that you give a unique, prominent and dynamic visual outlook to the brand on the best social media platforms. Being consistent carries great significance and is the most effective social media marketing. You may add attractive images, video layouts but the basic theme should be untouched once the brand identity has been established.
Have a look at StartupTalky for a good example of attractive and user-friendly UI/UX.
9. Keep Improving the Customer Experience (CX) Strategy
Customer experience strategy is defined as the strategy created by a brand to provide a seamless and memorable experience to its customers and is a one of the tips social media marketing.
Both before and after the sales the customer experience (CX) characterizes the significant plans set up to convey positive, worthwhile experiences over those interactions. An effective customer experience is a social media marketing strategy that makes you consider various significant factors: focused insight of the market, competitive research, commercially useful data, mission and vision.
When constructing your customer experience strategy (CX strategy), you need to guarantee that you’re putting the entire muscle of your organization to work, not simply the guys that deal with the customers.
This social media marketing tip constantly evaluates and assesses feedback that you receive, you will come to the conclusion that it’s simpler to adjust the brand around the primary objective: prioritizing the customer experience and the relationship.
10. Work SMART
Defining your social media ROI objectives is among the best social media marketing tips. It is one of the most significant initial steps you would prefer not to miss before embarking on your social media adventures. On the off chance that you don’t set your objectives, your success or failure can not be determined.
Are you an awareness creator? Want new clients or generate income? Whatever steps you take will be viewed as your efforts can be taken as your social media ROI objective. What’s more, it’s significant that it’s a SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) objective.
Specific: A marketing tip is to not set an indefinite objective. Try not to state I need followers on Instagram. Rather state, I need to accomplish X number of followers from Y class of individuals. For instance, a true B2B specialist would state I need to get 1,000 followers from B2B entrepreneurs.
When you’re running promotions on Facebook, the platform is the best social media platforms for marketing, as it permits you to focus on a certain audience as you may want. At the point when you referenced the class of individuals you need to draw in, you get to specifically target that audience.
Measurable: You ought to have the option to gauge the success of your objective. Let’s assume you need to get likes from B2B entrepreneurs, cool. What number of likes? 1,000 likes. That implies you can gauge it. At the point when you get 1,000 likes, you’ve accomplished your objective.
Achievable and Realistic: Also, I know the impossible can become possible if we put our brain and resources into it. In any case, on the off chance that you know your assets and labour can’t take your likes game to 100 million in one month, then it’s advised to drop such an unrealistic goal.
Time-based: A time based social media ROI objective will sound like, “I need to get 100k Facebook likes in 10 months from B2B advertisers”. In order to make the most effective social media marketing strategy, you should manage your time. The beneficial thing about defining your objective is that it’ll allow you to focus on interacting with individuals that matter to your business. It will additionally assist you in staying organized and utilize your time efficiently.
Social media platforms are many but you should find out what works best. You can figure this out through some market research to define your target audience, followed by extensive competitor research, where you can check out the platforms used by similar brands of your niche. These social media marketing techniques will help you get a fair bit of idea regarding your target market and audiences along with the information that how similar products reach the consumers.
12. Set Up Social Media Content Calendar
Organizing things is always a blessing in disguise. With the increasing projects and the content requirements for each project, it’s easy to forget what you have posted or what you shall be needing next. A social media content calendar is a one of the top social media tips for business, as it is most essential part of a successful marketing strategy.
You can choose to organize your routine in the form of a social media content calendar, where you lay down your content strategy. A social media calender solves common queries such as, “How to market on social media?” or “How often should one market on social media?”. With the help of a social media calendar, you can place your content requirements, schedule your content in advance and revamp your social media strategy effortlessly.
13. Use The Art of Storytelling
Who doesn’t love a story? Whether it is Movies, books, or real life, all of us love to delve into stories. This art of storytelling can also be a big boon when it comes to marketing. Your knack for creative storytelling can attract your audiences and thereby, prove a huge help in turning them into loyal consumers.
You need not worry if you don’t have a flair for storytelling. You can either adopt the art of storytelling with the help of competitors and online lessons or hire professional marketers for it, because it is an effective social media marketing strategy. The first process might end up consuming a lot of your time. Therefore, it is wise to go for a professional marketer and brief them with your idea of storytelling to usher successful ad campaigns and audience interactions.
As we are delving deep into the digital ways most of us seem to have lost to apathy but your customers may expect a human touch or two to your brand. Therefore, you need to find more and more opportunities to keep humanizing your brand as much as possible in order to stay connected with your audiences and maintain a personal touch with them. If you are wondering how then using emoticons might be of some help to fill up the gap.
Emojis or emoticons, as their name suggests, emote on behalf of us. Life has really become fast these days for everyone and most of us, therefore, lack face-to-face interactions but using emoticons we can often convey our emotions more vividly than through texts.
15. Treat Each Social Channel Uniquely
Each social media has its own list of features and advantages. Therefore, it is wrong to confuse Facebook to Whatsapp or Instagram to Facebook or YouTube (which are best social media platforms for marketing) with any other platforms and follow the same strategy throughout.
You need to understand the nuances of each social media platform, engage in most of them for marketing purposes but treat each of them differently to enjoy a marketing boost!
16. Deep Dive into Social Media Analytics
The social media marketing tips does not always imply finding the trends and the best strategies and putting them to use. Checking the results of our marketing efforts is as important as the social media marketing campaign itself. Therefore, never ignore or shy away from checking your marketing progress.
This is because it’s only after you measure the results that you can weigh your success or failure and work accordingly. Take up social media analytics seriously and stay connected with the changing results regularly to progress each day.
Putting in relevant hashtags is important in almost all of the best social media platforms simply because they appeal to the rising trends and hit the target audiences. Well, this doesn’t mean that you have to overuse your hashtags. One of the top social media tips is using the right amount of hashtags as overusing them will rather make your content look like spam, thereby affecting your overall performance. Also, using the same hashtags for your content again and again won’t even be any good.
Therefore, it is wise to research thoroughly and determine the hashtags for your particular content and insert them in your content and keep repeating the same process on the other contents as well. This way your hashtags would be unique and effective, attracting only the target audiences and work making new social media marketing ideas. Here’s a complete guide to hashtag marketing that can come in handy.
18. Embrace your mistakes
Mistakes are a major part of any task we do. Nothing is flawless and this holds true especially in an ever-changing domain as marketing. However, it won’t be a great choice to ignore your mistakes because if you do that you can never rectify them.
Embracing your marketing mistakes is the best social media tip you can opt for! This will not only help you identify your mistakes and improve on them but will help you keep your brand grounded and always actively working to implement the best marketing practices.
19. Quality always the top priority
The best social media tips for business is to never compromise the quality. Whether it is your content, branding, or social media marketing, you need always to focus on quality work and embrace the best marketing practices. Quality work is a treasured attribute for any brand, which always proves to be benign for the brand. Therefore, quality should be your first priority anytime and anywhere.
Market research is another effective social media marketing strategy to successful marketing campaign. It not only helps in gaining important information about your competitors and revamping your marketing but also helps you steer away from all the mistakes and learn from them.
Marketing is changing its course every single day and research on your market and niches is the only option that will help you and your brand survive in the long run!
21. Connect with your audience (Polls, quizzes, contests etc)
One of the top social media marketing tips is to establishing a good relationship with your audiences. Good branding and marketing involve healthy interactions with your audiences along with keeping them informed about your brand and all the other updates regarding the same.
Gone are the days when interaction with the audiences was just meant via advertising, phone calls, and emails because nowadays we have got the world of social media that has brought the marketers and their audiences in the same loop.
Therefore, connection with the audiences has broadened its spectrum which includes interesting quizzes, polls, and contests that can be conducted every now and then to keep the audiences engaged. Another social media tips for business is adding overwhelming discounts and distributing freebies to the select winners are some other proven ways to motivate your target audiences.
22. Use the right tools
Marketing has been more widespread than it was ever before, especially with the rise of digital marketing. Now, we have more channels for marketing and enhancing audience interactions, but to avail all the advanced facilities and keep track of the latest trends. One of the latest social media tips for businesses is to adopt cutting-edge marketing tools.
As we find with SEO, SMO, and SEM, social media marketing also demands the use of state-of-the-art tools and premium features to steer ahead of your peers. Different tools have different approaches and therefore, you need to read about them before going for them. Sprout Social, Buffer, Hootsuite, Sendible, Quuu, MeetEdgar, Brandwatch, Talkwalker are some of the prominent tools you might try for social media marketing.
The sole motive of marketing is to stay ahead of the competition. This can only happen if you are alert of and updated on best social media marketing strategies , keep a track of the evolving trends, eyeing your competitors all along the time.
You can keep your social media marketing tools handy to stay informed of your marketing progress and regularly visit the relevant websites to take in all the latest updates right as soon as they are released.
24. Time strategy
If you are too slow in a particular segment of marketing, regardless of where you are marketing, you run the risk of falling behind. Therefore, it is wise to form a robust marketing strategy along with a time schedule with strict deadlines to attend. Finishing your marketing within a particular time not only saves you from wasting your precious horse but also helps you set aside some time to ruminate about your brand and what more you can add to it!
Conclusion
A compelling social media marketing strategy is a fundamental aspect of your business plan, and utilizing unusual approaches to associate with your audience is the technique that will further open doors to success. Hope these tips for social media marketing tips helps you in the way.
Measure the effect of your social media marketing and utilize your social media engagement analysis that can tell a lot about your meaningful interactions with your audience and how they connect with your business.
Social media marketing is the connection with your audience with the help of social media platforms to build your brand, increase sales, generate revenue and drive website traffic.
What is included in social media marketing?
There are various tasks involving social media marketing such as writing blogs, publishing articles with great content, engaging your users, analyzing results, and running campaigns.
Why social media is good for marketing?
There are various tasks involving social media marketing such as writing blogs, publishing articles with great content, engaging your users, analyzing results, and running campaigns.
Is social media part of marketing?
Social media is the biggest part of Internet Marketing which is part of Digital marketing. While it refers to specific websites, it can be one of the many mediums that are being used in digital marketing campaigns.
How effective is social media marketing?
By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. This is why Social media is one of the most cost-efficient digital marketing methods.
How to market social media?
Inorder to market on social media you should create profiles on multiple platforms, define your marketing goals, post content on a daily basis, Implement automation tools and encourage user-generated content.
For a business to set up a social media presence it needs to market on famous websites. Facebook is the best choice to start marketing on social media. It helps businesses to generate leads and boost sales in any niche. On average more than 2.8 Billion people use Facebook every single day. Some may use it once and some multiple times.
With the help of Facebook ads manager advertising on Facebook has become easier and more efficient. This makes Facebook a platform where one can find a potential customer and convert them. The positive point is that the user might be connected to his friends and family all over Facebook. The user may be looking for a company for business. Hence, Facebook is a platform that helps people meet.
This growth of Facebook name in the business world is in return a marketing example by the company itself.
Strategies for Facebook Marketing
With Facebook providing easy to manage and highly targeted advertising you will need a solid marketing strategy. It will connect your business with a specific customer group and increase ROI. Following trends and engaging an audience will help you in achieving a target.
Facebook ads strategy
Growing brand audience and loyalty is a long process. One needs to be very consistent and up to date to earn this. But with Facebook this can be achieved with fewer efforts. Facebook ads manager and Facebook ads manager support make it simpler. Facebook makes it simpler but not easier. To grow audience and loyalty towards your brand you would have to effectively build your brand and advertise correctly.
Social media integration
Use all your social media handles for sharing. After rising of digital marketing social media has emerged to be the mightiest marketing tool. Facebook dominates social media and shares your social profile everywhere. A business is likely to get more leads from Facebook.
Facebook community engagement
It is the best way to get attention on social media. The more you engage your community, the more are the chances of converting them to your customers. Posting images, videos and hosting interactive sessions will gain you good Facebook community engagement. Videos have proven to be best means to attract and keep people’s attention. Interacting with users and continuing conversation is also a good means of getting engagement.
Understand your Niche
Understand intent and behavior of people following your page. Understanding current user breakdown will help you to plan Facebook marketing strategies. Try to address their problem and provide a solution.
Study the demographics and plan accordingly
Facebook is the biggest social media platform and also the difficult one to use for organic content. Posting content at the right time increases reach and engagement. One needs to schedule posts and post right time and date as content creation and curation are very important components of social media marketing strategy.
Marketing By Facebook
Reshuffling of content
Facebook is a platform that uses online services to orient its content. A specific feature of Facebook reshuffles its content. Due to this a user gets to see a new page and gets in touch with a different content every time they use the services offered by the company. Facebook takes a lot of care of the overall experience of the user.
Facebook has a popularity far more than companies competing with it. Facebook is known and always the first option. This is due to the positive awareness towards the company. According to a brand evaluation Facebook stood with a value of $147 billion but had a 7% decline in value in the year 2020
Reason behind the Brand Name
The market in which the company operates is a highly competitive one. This sector is not new to everyday changes. The only mantra to sustain here is to innovate or else perish. Many companies fight daily on an average to emerge as an innovator. Facebook has already achieved this status which gives it its Brand Name.
BCG Matrix is used by companies to analyze the growth and performance of their products. Every method is a question to some answer. The question that the BCG Matrix answers is “Which product to put in the money and which to withdraw from”. Basic points to understand are:
Cash Cows–most profitable
Stars– high competition
Question marks– uncertainty
Dogs– can be less profitable or may even be negative profitability
Facebook and BCG Matrix
Every product that is offered by Facebook is a star in the BCG Matrix. This is something very noticeable. All these products have brought a lot of popularity since their beginning. Facebook is a major Market Share itself. But it has competition from companies like LinkedIn and Twitter. Instagram faces competition from Snapchat. But Whatsapp is a clear winner due to its worldwide deep reach.
Facebook’s main competitor
Instagram the photo sharing application is the biggest competition of Facebook. It is very odd to say this as Facebook bought Instagram. The deal was confirmed in 2010 for just $1 Billion. Instagram has a net worth of more than $100 Billion. So, Facebook is at a huge profit.
Mark Zuckerberg
LinkedIn is another website that is aimed mostly at Professionals. Microsoft bought it in 2016 for $126 per share. LinkedIn had an annual revenue of about $6.8 billion at the end of 2019.
Twitter was started in 2006 by Jack Dorsey, Noah Glass, Blitz Stone, and Evan Williams. Twitter relies mostly on advertisements for revenue. The company had an annual revenue of about $3.45 Billion at the end of 2019.
Facebook made $17.44 billion through ad revenues. This makes up the lion’s share of its revenue growth. The Company’s hardware business Portal and Oculus, grew 80% year-over-year to $297 million.
Facebook Revenue growth rate
Marketing on Facebook
Facebook Marketing also can be taken as individuals marketing their products on the social media platform. A user can create a Facebook page to advertise a product. Facebook provides these services to the users for free. Users can create individual profiles or business pages for companies. One can also create a page for any group trying to develop a fan base for a product, service, or brand.
Sectors which benefit the most
Brands. Food, electronics, home goods, restaurants — nearly any kind of item or company can be promoted through Facebook. This can turn passive customers into active fans. People then would follow news of promotions and developments. They would then share it with their own friends.
Local businesses. A business family-owned, or a franchise both can benefit from this. A Facebook page basically helps to turn a customer base from local to a fan base.
Personalities. Musicians, celebrities, authors, syndicated columnists are mostly people who want to be known. They make money by interacting with more and more people.
Non-profit organizations.NGOs such as Charities, political groups, and public service campaigns come under this. These can use all the people connecting abilities of the social media platform for their use.
Real estate is one of the most competitive markets on the planet. One of the biggest challenges of being a real estate agent is to be found by homebuyers. You may be new to the industry or you may have some experience as an agent, and finally want to establish your presence online.
But as a real estate professional, you may not have time to test your online strategy as well as manage your business. When you focus on your business, you might ignore your online presence or it might not be suitable to your needs.
So what can be done?
Let’s face it. After 2020, this industry has become even more tighter and marketing strategies that were useful just a few years ago might be on shaky ground now.
However, it’s time to break the cycle. The first and foremost thing you need to balance your time between your business and your online presence is a solid marketing plan. A plan that you can execute every single week and within minutes, will keep you from falling back into the vicious cycle.
This step-by-step marketing guide will help you generate leads, turn them into paying clients and help people buy or sell homes.
The first step of execution is to find out Who your target audience is. Before going forward with any marketing plan, you need to segment your audience. For instance, you may come across buyers who are willing to buy a space right now, or some who might be buying a home in a few months.
The key here is to provide information to buyers and sellers that is relevant to their stage in the real estate process. If your marketing message tries to appeal to everyone in your database, then it is likely that your message will be ignored.
Step 2: Which platforms should you use?
The short answer is, everywhere. Omni platform marketing works wonders for people who want to build a marketing strategy from ground-up.
After you have figured out your audience, it is time to communicate your ideas with them. So, the more platforms you use to out up your message, the more leads you will generate.
However, if even you market the same thing, it is important to tailor your message for each social platform. For example: A great twitter post might not be as effective on Facebook or LinkedIn.
So how do you make your content relevant on Facebook? You will want to use hashtags and tagging brands to increase engagement. On LinkedIn, you might want to include stats and data and use a research-focused approach.
If you are serious about your real estate business, then this should be a no-brainer. The centerpiece of your marketing strategy should be your website. How else will people find you, after all?
A good looking website will show your customers that you are a professional as well as help you rank better for local search terms. Most people will visit your site to see home listings either for buying or selling. Make sure that your website is up to date with photos and information, like the address, nearby locations, transport details etc.
This section must be easy to browse and should load quickly. Overall your site must be responsive and as speedy as possible. The faster your website loads, the likely you are to lose clients who are impatient to wait for the information. Having a minimalistic website with clear site navigation will be a big help in keeping users on your website.
Finally, it is important that you provide your contact information and in such a way that it can be found within mere seconds. You might lose valuable business if your customer decides to leave your website because they couldn’t find your information.
Step 4: Establish an online presence
After you set up your website, the next step is to establish your online presence and one way of getting your name “out there” is being active online.
The key to great marketing is, momentum. The ultimate marketing plan for a real estate agent includes weekly content and marketing campaigns for each life cycle in the real estate journey like, coming soon, just listed, just sold etc.
For instance, before you even list a space or house for sale, you can create a buzz amongst your clients with a “coming soon” campaign. If you are lucky then you might even get the home sold before listing, and can start a conversation with potential buyers as to what they are looking for.
Another way to engage with your audience is to establish yourself locally, by commenting on blog posts, forums and groups about real estate. Include a short write-up about your services on your comments and you might convert a simple reader to a potential customer. However, avoid spamming links to your website or anything that is not relevant to the conversation. You want to be insightful and helpful, and not annoying while you conduct your business online.
Step 5: Nurture leads through E-mail Marketing
This final step will take your casual customer base of FB, Twitter or even your website and convert them into paying clients. That’s the end result a real estate agent should be looking for and it only takes 5 steps to get here.
The best way to build an email-list is to ask permission from your clients once they sign up on your website. Having pre-written automated emails that go out when a lead does something specific will help you tremendously. As email-marketing has very high open rates, you can use it to engage and re-engage your leads.
Welcome emails – Welcome your customer once they sign up. You might lead them up to your website and offer them exclusive first-time deals to instantly nurture your relationship
Information request emails – Did a house that meets your client criteria pop up on the market? Then send them an email attached with pictures. You can send multiple people the same email, and with email automation you can personalize it to each buyer individually without spending anytime.
Re-engagement – If someone inquired about a house that they are willing to buy but aren’t responding to your calls. You can send them an email exploring their options to see if they are still interested in buying.
Email newsletters are another great way to keep your leads informed about the market. Tips for buying and selling, new listings in the area, or links to your blog posts and videos will allow you to send the right information to the right person.
The Bottom Line
Each marketing strategy is personalized. It all starts with knowing who your audience is, engaging with them and finally converting them into paying clients. Optimizing your website and having a marketing strategy every week will help you not only minimize the time you spend online but will let you focus more on your business.
A poorly thought out marketing plan could be costly. No matter what strategy you choose to use, never expect a quick return. As the age old adage goes, Slow and steady wins the race.”
If you use the proven, real estate marketing strategies in this article, you will get more leads, close more deals and your entire approach will be cost-effective.
Bharath
