Tag: social media manager

Top 6 Buffer Alternatives and Their Features

We live at a time when social media plays an important role in your business. From engaging your customers to marketing your products, everything is done on social media because a large portion of the audience of any business is found here. There is hardly anyone left in this world who is not on social media, So brands often use this to their advantage.

Buffer is a ‘Social Media Tool‘, that is designed to boost engagement and grow your audience, with the help of publishing, engagement enhancement, and an analytics platform. Apart from scheduling your posts for publishing, it also analyses the reach and performance of the same. Buffer allows you to convey your story, create reports, engage with your potential customers and helps you get insights to grow your audience.

However, not every social media page has similar requirements. It is a unique platform and there aren’t many alternatives to Buffer. In this article, we will talk about some alternatives to Buffer and its features. So, without any further ado, let’s get started.

Hootsuite
ContentStudio
MeetEdgar
SocialOomph
SocialPilot
Loomly

Hootsuite

Hootsuite is one of the perfect platforms to schedule, manage and post content on social media efficiently. It allows you to schedule more than one post and stories all at the same time, on any set time, ridding you of waiting for the exact moment to post. Moreover, handling social media isn’t all about scheduling and posting content and stories but so much more. Finding good content is one of the most important tasks that Social Media managers and handlers have to keep in mind. This is another domain that Hootsuite excels in and helps you curate content, to get the best engagement out of your audience.

Features Offered by Hootsuite

Social media post scheduling offers to schedule posts and stories on your social account and relieves you of the compulsion of being online every time you need to post content.
The curation of reliable and engaging content is one of the most important aspects of social media management, and Hootsuite offers pre-approved content to post.
Strategic tagging, searching, and usage of social media resources contribute no less to social media management.
Insightful reporting helps you analyze the impact that your social media campaigns cause, and where more work needs to be done.
You also get to monitor your ROI(Return on Investment) on self and paid social media, and get customer feedback through keywords, hashtags, and location.

Pricing of Hootsuite

Professional Plan	Team Plan	Business Plan
Costs INR 1915 per month, annually for 10 social profiles and single user	Costs INR 7540 per month, annually for 20 social profiles and 3 users	Costs INR 45000 per month, annually for 35 social profiles and 5 users
Offers everything included in the free plan with automated post scheduling	Offers everything included in professional plan with message assignments and custom analytics	Offers everything included in team plan with flexible workflow and an hour of one-on-one onboarding
Insights into your campaign performance and an ad limit of INR 6000 per month for better posts	Extractable reports with ad limit of about INR 30000	Get 5 social media certifications with 24/7 support

ContentStudio

ContentStudio is a social media management platform where one can discover and create content of any niche for their audience. ContentStudio has taken the responsibility of creating the brand of your business and making people aware of it through social media. Over 70000 marketers have trusted ContentStudio and have given them the responsibility to help their brands in content marketing and managing their social media channels.

Features Offered by ContentStudio

ContentStudio helps you in discovering trendy content on social media.
It offers to create, schedule and manage the content on the social media platforms of the business.
It also offers features to manage and track paid advertisements on social media channels.
Spy on your competition by gathering social data and comparing them.
ContentStudio lets you monitor your content and how much engagement your content is receiving from your target audience.

Pricing of ContentStudio

Pro	Small	Medium	Large
Cost $49 per month for solo marketers.	Costs $99 for small businesses and agencies.	Costs $199 per month for medium businesses and agencies.	Costs $299 per month for large businesses and agencies.
Offers 1 blog posting per platform	Offers 5 blog posting	Offers 10 blogs posting	Offers 20 blog posting
Allows 10 automation campaign	Offer unlimited automation campaign	Offers unlimited automation campaign	Offers unlimited automation campaign

MeetEdgar

MeetEdgar is one of the most talked-about and user-friendly social media management tools, and for good reason. Social media management may not sound like it consumes a lot of time, but at times, it does. MeetEdgar is the perfect tool to resolve this issue by automating tasks such as putting up stories and posts on your handle with great ease. It offers suggestions and strategies on how and when the best time to post a story is, and how you can have the most engagement out of your posts.

Features Offered by MeetEdgar

MeetEdgar not only offers suggestions for strategies, but it also suggests captions and ‘quote-worthy’ texts post on your social handle.
MeetEdgar furnishes you with a browser chrome extension for creating a pre-written social media post whenever you find a relevant article on the web.
You get to create colour-coded categories for social media posts which you can schedule at regular intervals.
Save your every new content and post, such as videos, single and multi-image posts, and stories.
MeetEdgar also offers A/B testing social messages, weekly reports on performance, and an exclusive link shortener.

Pricing for MeetEdgar

Edgar Lite for Freelancers and Side Hustlers	Edgar for Entrepreneurs and Small Enterprises
Costs $29.99 per month and lets you manage 3 social accounts	Costs $49.99 per month and lets you manage 25 social accounts
You get to schedule unlimited posts but only 10 recurring time slots per week	You get to schedule unlimited posts and 1000 automatically recurring time slots per week
Offers only 4 content categories	Offers unlimited customizable content categories
Automation of all social accounts with unlimited content library	Automation of all social accounts with unlimited content library

SocialOomph

Built for both individual handlers and social media teams, SocialOomph is an advanced post-scheduling tool, with features way more than what the name suggests. The social media platforms that SocialOomph encompasses include Discord, Facebook, LinkedIn, and Twitter among many others, while also offering blog services on Shopify, Tumblr, and WordPress. Never let your social media run on empty with post queues, where the posts can be automatically created using webhooks.

Features Offered by SocialOomph

Specific post scheduling with a set time, date and timezone along with bulk uploading from any device.
SocialOomph allows you to create posts which erase themselves after a set period of time, or after a particular date and time.
Post and publish only your authentic content created and sourced by you, without any additions or changes.
Flexible and affordable pricing plans for different customers to cater to different needs.
Tag your posts with your team for easy recognition by team members and better collaboration.

Pricing for SocialOomph

Personal Suite	Advanced Suite	Professional Suite	Business Suite
Free of cost and offers to operate one social profile	Costs $15 per month with 10% discount on yearly payment with individual and team domains	Costs $25 per month with 10% discount on yearly payment with individual and team domains	Costs $55 per month with 10% discount on yearly payment with individual and team domains
Offers basic posting features with unlimited scheduled posts	Offers for 1 team, 1 social profile and 1 blog	Offers for 1 team, 10 social profiles and 5 blogs	Offers for 1 team, 20 social profiles and 10 blogs
Has a limit of 3 posts per hour and no additional profiles can be used	Offers 1 queue with 60 posts per hour per social profile	Offers 5 queues with 60 posts per hour per social profile	Offers 10 queues with 60 posts per hour per social profile
Offers free support	Cannot add additional teams and social profiles	Cannot add additional teams and social profiles	Can add additional teams at the cost of $5 per month per team

SocialPilot

SocialPilot makes social media marketing look like a child’s play with robust publishing, insights, analytics, and collaboration. SocialPilot lets you add all your accounts and post updates without worrying about limits, to enhance your social media engagement and activity. With the help of data-driven insights, SocialPilot helps you come up with strategic decisions and reply to all the potential customers and regular audiences on multiple social media pages and recognize yourself as a trusted brand by using different branding strategies.

Features Offered by SocialPilot

Connect over 50 social profiles and post content on a daily basis, from a single scheduling tool.
Analyze your social media campaigns with insightful reporting and monitor your social media growth and performance with a simple PDF report.
With the help of Social Inbox, communicate with all your audience via comments, chats and messages.
SocialPilot lets you not only manage your social media accounts but also your teams for better work management and review.
Posting relevant content is the most important aspect when managing social media account. SocialPilot helps you curate and engage content, for better audience interaction and reach.

Pricing for SocialPilot

Professional Plan	Studio Plan	Agency Plan
Costs $29.75 per month with annual billing	Costs $63.75 per month with annual billing	Costs $127.50 per month with annual billing
Manage and operate 7 different social media accounts and get analytics and reports	Manage and operate 25 different social media accounts and get analytics and reports	Manage and operate 50 different social media accounts and get analytics and reports
Get 2 Facebook ad accounts with bulk scheduling	Get 5 Facebook ad accounts with bulk scheduling	Get 10 Facebook ad accounts with bulk scheduling
Offers content curation and discovery with 3 team member support	Offers content curation and discovery with 5 team member support	Offers content curation and discovery with 10 team member support
No client management or concierge setup	Offers unlimited client management but no concierge setup	Offers both client management and concierge setup

In addition to the above-mentioned plans, SocialPilot also offers a White Label Setup with custom plans, for which you will need to contact the developers of SocialPilot.

Loomly

With a humongous customer base of over 67,00 clients, Loomly is one of the best social media management applications that helps clients face intense competition from influencers and build a reliable brand. With the best post ideas and suggestions, your very own content library, optimization tips, and ad mock-ups, Loomly helps you develop and deliver engaging content while also managing your team and making sure all the members are on the same page. Moreover, with automated publishing and advanced analytics, you get to focus on where your campaigns need improvement as well as the strong suites of your campaigns.

Features Offered by Loomly

Manage both, organic posts and ads with a single platform. Moreover, get notified anytime someone on your team interacts with your posts.
Never run out of ideas with Loomly when it offers fresh ideas based on trends, RSS feeds, updated events and important dates to suggest relevant content.
Store, organize and put your assets including photos and videos to good use in your posts through Loomly.
From ideas of posts to their subject, optimization and ad preview, Loomly guides you step by step to deliver the best content.
Along with auto-generated posts and ad previews, Loomly also helps your team collaborate with each other to approve workflows and version logs.

Pricing for Loomly

Base Plan	Standard Plan	Advanced Plan	Premium Plan
Costs $25 per month and allows 2 users and 10 social accounts	Costs $57 per month and allows 6 users and 20 social accounts	Costs $119 per month and allows 16 users and 35 social accounts	Costs $249 per month and allows 50 users and 10 social accounts
Offers an ad budget cap of $500 and with unlimited content, core features and hashtag suggestions	Offers an ad budget cap of $1000 and with unlimited content, core features and hashtag suggestions	Offers an ad budget cap of $2000 and with unlimited content, core features and hashtag suggestions	Offers an ad budget cap of $5000 and with unlimited content, core features and hashtag suggestions
Does not offers advanced analytics, content exports, custom roles or branding	Offers advanced analytics and content export but no custom roles or branding	Offers IM Integrations and custom roles but not branding	Has everything to offer including custom roles, branding, content export and advanced analytics

Loomly also offers an Enterprise plan for macro enterprises and businesses, that offers all features of the premium plan and more. To inquire about the plan, customers need to contact the developers at Loomly.

Conclusion

Social Media is a medium to communicate with your audience. In fact, through social media, you can grow the number of your audience for your business. Now, social media management is extremely important as it attracts the online community and of course, it also includes the brand awareness of the business, social media management is a must in this age for any kind of business. Although Buffer is said to be the best in this department, these alternatives are good options to try as well.

FAQs

What is Buffer?

Buffer is one of the most used social media schedulers. Buffer helps in driving traffic to your social media.

What are some alternatives to Buffer?

Some of the alternatives to Buffer are:

Hootsuite
MeetEdgar
SocialOomph
SocialPilot
Loomly

Does SocialOomph have a free plan?

SocialOomph does consist of a free plan.

June 13, 2022

Linktree – Solving Social Media’s Most Annoying Problem

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Linktree.

For the advertising strategies, some organisations use many social identities and platforms, which may make social media management significantly more difficult. There are several reasons why a firm might have various social media profiles (multiple product lines, locations, teams and so on), but it would be extremely difficult to manage them if you had to log in and out of each separate profile and site to check all of your messages.

Saving users ample time and effort of juggling multiple accounts regularly, social media tools may consolidate pieces of information sent to all of their profiles and networks into a single location.

The adoption of tools to manage social media accounts has increased in the time being with the relevance of customer service operations and social media for marketing. People are turning to Google presently more than ever to select the optimal “social media management solutions” to keep them going up.

Linktree is a social media firm that provides a solution for influencers and e-commerce companies to improve their online visibility across social media platforms such as Facebook, YouTube, Instagram, and Twitch.

Linktree – Company Highlights

Startup Name	Linktree
Headquarters	Melbourne, Victoria, Australia
Industry	E-commerce, Social Media
Founders	Alex Zaccaria, Anthony Zaccaria, Nick Humphreys
Founded	2016
Areas Served	Worldwide
Current CEO	Alex Zaccaria
Website	www.linktr.ee

About Linktree and How it Works?
Linktree – Latest News
Linktree – Industry
Linktree – Name, Logo, and Tagline
Linktree – Founders
Linktree – Startup Story
Linktree – Vision and Mission Statement
Linktree – Business Model, and Revenue Model
Linktree – Employees
Linktree – Funding, and Investors
Linktree – Acquisitions
Linktree – Competitors
Linktree – Future Plans

About Linktree and How it Works?

“Link-in-bio” is a popular online idiom that may be used as both a phrase and a whole statement. It’s a short but powerful set of instructions that may bring you to a plethora of information. Linktree is, without a doubt, one of the most well-known link-in-bio services.

Linktree is a social media marketing tool that allows influencers, producers, publications, and companies to distribute their offerings to their audience across social media networks. It enables users to create a website that houses reference links to their online environment and provides audiences with a single link to all of the information.

Big businesses, daily content producers, celebrities and any other person, may all utilise the platform to create a webpage that holds their digital environment, making it simpler to engage with their followers. It streamlines the online economy for eCommerce, allowing social media influencers, entrepreneurs, and enterprises to share, sell, curate, and build their businesses.

Garnier, Shopify, HBO, Wix, Zapier, and YSL are among Linktree’s noteworthy users, as are sports clubs like the Chicago Cubs, Los Angeles Clippers, and Cleveland Cavaliers, as well as celebrities like Selena Gomez and Arnold Schwarzenegger.

A Linktree not only directs followers to the places you want them to go — your other social profiles, your eCommerce store, or the material you want to share — but it also retains them in your online social ecosystem for more time.

Linktree – Latest News

Linktree was valued at $1.3 billion after a $110 million investment round headed by Index Ventures and Coatue. Linktree has raised $55.7 million in two investment rounds over the previous year and a half.

Linktree has many vacancies in its engineering and marketing divisions as it prepares to grow its LA workforce and expand further. For what is effectively a lightweight mini-website builder, that’s a lot.

“Linktree is definitely in a hyper-growth phase, and these fundraise really focus on growing the team. We were seven people in March 2020, we’re now over 230 people globally, and we expect to be hiring another 200 to 300 roles this year between the States and Australia,” said Alex Zaccaria, the CEO of Linktree.

Linktree – Industry

The increase in the number of COVID-19 cases has produced a significant boom in the social media management sector. The massive amounts of data generated by social media sites, the widespread acceptance of social media management solutions, and the development in cloud usage habits among small and medium-sized organisations, bring considerable opportunities for social media, management services providers.

Legal and regulatory limits, issues in administrative workflow, legislation, and a lack of universal standards, on the other hand, impede market expansion. The absence of appropriate statistics for social media management tools, as well as a single solution to deal with the expanding unstructured data concerns, could inhibit the market growth.

This market is anticipated to grow at a Compound Annual Growth Rate of 23.6 per cent, from USD 14.4 billion in 2021 to USD 41.6 billion in 2026. Some of the factors driving the growth of the Social Media Management Market include increased focus on the market and competitive intelligence, enhanced customer experience, increasing customer involvement in social media using smartphones and increased need for search ROI for social media strategy.

Linktree – Name, Logo, and Tagline

Linktree is a tool that lets you broadcast multiple links on social media in a tree-like structure that organises all of your links as branches. So, there’s one link for all your links. This is where its name comes from.

Linktree’s tagline says. “You only get one chance to link on Instagram. Make it do more.”

Linktree – Founders

Alex Zaccaria, Nick Humphreys and Anthony Zaccaria founded Linktree, a freemium social media reference landing page based in Melbourne and Sydney, Australia.

Alex Zaccaria

Alex Zaccaria is the Co-Founder and CEO of Linktree, as well as a co-founder of Bolster. He went to RMIT University to complete his education.

Nick Humphreys

Linktree’s Co-Founder and Creative Director is Nick Humphreys.

Anthony Zaccaria

Anthony Zaccaria is a Co-Founder of Linktree and a Director at Bolster.

Linktree – Startup Story

Linktree was founded in 2016 as a result of frustration with social media platforms that do not allow numerous URLs in the bio of profiles. The website was built in only six hours. Overnight, the server was claimed to have 3,000 users, causing it to fail due to overcrowding.

Linktree, a Melbourne firm that began as a side venture to answer a basic problem, has surpassed its humble beginnings.

Currently, it receives 10,000 new signups every day, with 90% of those coming from outside of Australia. The Linktree narrative begins in 2016 when co-founder Nick Humphreys and brothers Alex and Anthony Zaccaria were running a music and entertainment digital business.

They were managing artists and making announcements on Instagram. They were fed up with having to update their Instagram bio link regularly. The company’s co-founders had newly recruited a developer, but they didn’t have any task for him yet, so they assigned him a task, to come up with a solution that would enable them to add several links. The design was completed in six hours.

According to Zaccaria, Linktree was created to tackle an issue for the agency. However, it turned out that a lot more folks experienced the same issue. This happened to be at the same time that Instagram transitioned from a chronological to an algorithm-based feed, which meant that individuals may be viewing posts from three or four days ago. That bio might have been updated by the time people saw the phrase ‘link in bio.’

Initially, the firm only promoted the solution to its clients, but news spread quickly, and they soon had roughly ten sign-ups each day. The team intended to launch the redesigned Linktree a little more officially. But, before they could, a grateful user took care of it for them.

On a particular day, Linktree received between 3,000 and 4,000 additional signups. Since then, the number hasn’t dropped below 800 each day. Naturally, it is now substantially higher. And thus, Linktree has gradually grown from being a side-hustle to a full-fledged company.

Linktree – Vision and Mission Statement

Linktree’s mission is to, “democratize the internet and to democratize people’s digital presence.”

Linktree – Business Model, and Revenue Model

Linktree’s business plan is based on a freemium concept. In today’s world, many firms employ this concept. A freemium approach entails providing all users with a free, but restricted, profile. This will suffice for the great majority of people. Some people, on the other hand, will crave more. Anyone who wants the premium features will have to pay for them.

Linktree can afford to deliver a basic experience for free as long as a tiny percentage of customers pay for the premium option. To put things into perspective, Linktree has a free plan. This free plan allows users to connect to as many venues as they want, receive payments, and view basic user statistics and analytics. However, Linktree’s “PRO” service provides the user with comprehensive details. They’ll be able to monitor where their views come from, as well as how people act while they’re on the website, and they’ll have access to more comprehensive statistics.

The PRO service also comes with a slew of extra features, such as sophisticated customising. The PRO subscription is $6 per month. An “Enterprise” plan is also available. This is for larger firms, who will receive a custom price based on their requirements. This is also a paid service, with the cost varying depending on the services needed. As you can see, Linktree is a low-cost platform to maintain, but it generates a lot of income because of its large user base.

Linktree – Employees

Co-Founder and CEO – Alex Zaccaria
Co-Founder – Anthony Zaccaria
Co-Founder and Creative Director – Nick Humphreys
Head of Strategy and Operations – Michael Stocks
Head of Growth – Jessica Box
Talent Acquisition Manager – Mitch King
Partnerships Lead – Albert Smith
Engineering Manager – Kurt Weiberth

Linktree – Funding, and Investors

Date	Round	Amount	Lead Investors
Mar 16, 2022	Series B	$110M	Coatue, Index Ventures
Mar 24, 2021	Series B	$45M	Coatue, Index Ventures
Oct 26, 2020	Series A	$10.7M	AirTree Ventures, Insight Partners

Linktree – Acquisitions

Acquiree Name	About Acquiree	Date	Amount
Songlink	Songlink is a fully customizable, on demand smart link solution for music, podcasts and more.	Aug 19, 2021	–

Linktree – Competitors

Linktree – Future Plans

Shoppers are spending more time and making more purchases online than it has ever been, highlighting the need for companies and artists to develop consistent profiles throughout all the social media platforms and make them conveniently searchable.

Linktree keeps up with the times by delivering a trustworthy network that streamlines the information that matters most to consumers while also making commerce and interaction easier for the companies and creators who reach them.

Linktree will make significant investments in making social commerce simpler with the new round of investment, enabling more transactions to be accomplished with minimal taps.

Ever since the Series-A round of financing, Linktree has launched additional customization tools, streaming embeds and video link possibilities, and, allowing customers to broaden their business to offer more, promote more, develop more, and engage more profoundly, all for free.

Aside from product development, Linktree intends to create multi-location creator hubs that will also serve as offices for its expanding rapidly remote teams, beginning in Los Angeles and moving to other cities.

Linktree – FAQs

What does Linktree do?

Who founded Linktree?

Alex Zaccaria, Nick Humphreys and Anthony Zaccaria founded Linktree, a freemium social media reference landing page based in Melbourne and Sydney, Australia.

How does Linktree make money?

Linktree’s business plan is based on a freemium concept. However, Linktree’s “PRO” service provides the user with comprehensive details. The PRO subscription is $6 per month.

Which companies do Linktree compete with?

Top competitors of Linktree are Jotform Apps, ContactInBio, Shorby, bio.fm, Lnk.Bio, Tap Bio, EverLinks, and Campsite.

May 17, 2022

How To Become A Social Media Manager
Social Media is amongst most the powerful platforms available across the globe today. Platforms like Facebook and Twitter are capable of influencing presidential elections. Moreover, such platforms are now providing employment opportunities to hundreds of thousands of people in different countries. You have positions like social media specialist, social media marketer, and what not. One such popular and desirable job responsibility is that of a social media manager. So what exactly is a social media manager? This guy is responsible for planning, implementing, managing and monitoring company’s Social Media strategy to increase brand awareness, improve Marketing efforts and increase sales.

Interested in knowing how to become a social media manager? Then this post is for you. The steps described below will give you a direction on how to become a social media manager.

Learn About Social Media
Practice Social Media Management
Set Prices For Your Services
Start Selling Your Services
More About Services
FAQ’s
Conclusion

Learn About Social Media

You can’t become proficient in English if you don’t know the alphabets. A similar analogy applies to become a social media manager. The first step is to know what social media is and how it works. This involves making a list of different platforms and exploring them one by one. Consider LinkedIn. You are aware it’s a social media platform meant for professionals. But what next? You have to go beyond making connections, writing posts, and following people. Do you know about LinkedIn advertising? Do you know about building your business profile on LinkedIn? This is just a preview of the several features you were clueless about.

The same applies to platforms like Facebook and Twitter as well. Most of us don’t take the efforts to explore beyond the basic features of social media websites. Ignorance is bliss but not if you want to become a social media manager!

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Practice Social Media Management

Practice Social Media Management

You have to practice. Theory without practical is incomplete learning. This also applies to social media management. You may know all of the platforms inside-out but it’s waste if you don’t implement your learning. You can practice with your private social media accounts if opening an experimental business account isn’t possible. Build your followers, engage with them through interesting content, and curate a brand.

Once you are confident enough, experiment with a business account on the platforms. The rules of the game may change slightly but the fundamentals remain the same.

Set Prices For Your Services

When it comes to pricing it’s a personal decision. It’s your call. How much your time is worth and what budget your potential client has are some parameters to base your decision. If your clients are a multi-million dollar business they can afford to pay you thousands of dollars per month, but if they are a small business, they may only pay a few hundred dollars.

The quality and quantity of your content matter above everything else. How much content are you going to be putting out every month and the kind of engagement you bring in determines your rates. At the same time, services don’t encompass only posting content. Growing followers, advertising, etc. also need to fall under your offerings.

This is the reason why businesses pay insane amount to social media managers. Having a strong and dominating virtual presence is essential for every organization to stay relevant today.

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Start Selling Your Services

Start Selling Your Services

Okay, so you have come up with a pricing strategy. What next? Start selling your services, of course. You may not convert every lead, you may be subjected to constructive criticism, or face rejection in some other sense. That’s inevitable. Every journey has crests and troughs and selling your services is no different. Once you have built your reputation, clients will automatically come to you.

More About Services

Here’s some more information to gain clarity on the services a social media manager offers:

Posting Content

Content delivery involves scheduling posts, creating images, blog posts, audio, and video. You can also share others’ posts on Twitter, LinkedIn, etc. Content is king so posting is imperative. It’s necessary to educate your audience and uploading content achieves exactly this aim. Just make sure you give due credits when dealing with someone else’s content.

Community management

You have to manage your followers. Simply having thousands of people like your page or as part of your Facebook group isn’t enough. This is a community that you are talking about. And a community stays only when it’s well-knit. Hence, the need for community management.

Businesses need help with regular posting on social media platforms. They also need to retain digital customers Pinterest management is a great opportunity for you to help businesses who have a blog. There are several other opportunities to develop your community management skills.

Conducting polls, organizing giveaways, and posting questionnaires are a few methods to implement community management.

Advertising

Gone are the days when social media was only about making virtual friends. Advertising is one of the most powerful features of social platforms. This is a more advanced skill set. And it’s risky as well since it involves monetary investment. However, to become a successful social media manager, you need to learn the art of digital advertising. There’s enormous potential in advertising, both monetarily and credibility.

Copywriting

Copywriting is about knowing how to write persuasive content that involves selling. You can write copy for websites, sales pages, landing pages, product descriptions, and email sales funnels. This service is a good-to-have for social media managers.

Grow followers

If you want clients to stay with you month after month, you need to master the art of growing followers in addition to retaining them. If you aren’t helping your clients grow their followers, your work won’t be appreciated and you’ll soon be out of business. Posting content is valuable only if it can bring new people.

Moreover, you can grow followers for free on Instagram, Twitter, and LinkedIn. With Facebook, it’s a bit tricky because you need to spend money on ads and boosted posts.

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Trending Content

Creating Content

No one is interested in stale news. Content is generally of two types: Evergreen content and trending content. The former refers to stuff that’s going to say constant throughout. Whereas the latter depends on the current affairs and trends. And on social media, people are more interested in trending content.

Therefore, you need to stay updated as a social media manager. This ensures the services you offer are relevant to the time. For example, content around coronavirus is being followed by almost everyone on Facebook, etc. Thus, your post or polls on coronavirus will bring in engagement for sure at this moment.

Bringing Engagement On Posts

Instagram algorithm favors posts with significant engagements. What does engagement mean? Social media engagement includes likes, comments, shares, saves, and clicks.

Another service you can offer as a social media manager is to bring engagement on someone else’s post. You can render services to people who want to improve their existing social media content.

Areas Of Specialization

You can specialize in Instagram management. You can be someone who specializes in Instagram but you also offer other ancillary services. You can also do Pinterest management. It’s a niche because Pinterest is really good for bloggers. On Pinterest, you can help your clients promote their blogs and websites traffic and pin every single day.

Though it involves some research, you can identify niches to specialize in as a social media manager. With the emergence of new features across different platforms, now is the right time to pick one and build in-depth knowledge around it!

Higher Paying Services

Blog writing and email marketing are some services for which you can charge serious money. These are the offerings that deserve high premium prices.

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FAQ’s

How do I become a social media manager?

These are some ways to become a social media manager
- Enroll in a degree in communications or marketing. (Optional)
- Learn from online courses and YouTube platforms.
- Stay updated with the industry tools and tech.
- Look for social media opportunities and do internships.
- Keep learning and adapting.
- Be comfortable working and learning on your own.
Is social media manager a good job?

If you get a job to work on Instagram, Snapchat, Facebook, Pinterest, and other popular social media channels, then it may sound like a dream come true. And for many people, it is as its the most satisfying job role according to PayScale. PayScale indicates that the job satisfaction of social media managers comes in at a 3.8 out of 5, or “highly satisfied” rating.

What does a social media manager do all day?

The work of a Social Media Manager is to manage, create and schedule social posts. Also, the work includes monitoring analytics and react quickly to trends.

Is being a social media manager hard?

Even though there are some unexpected tasks required, being a social media manager is a fun, rewarding job. You instantly see the results from hard work and it’s interesting to be part of an industry that is so fast-paced, ever-changing, and new in every aspect.

What exactly does a social media manager do?

Social media managers create and maintain brand promotions, company information and marketing campaigns for their company across several different social media networks. A social media manager is expected to keep up with new trends and company and industry news.

Can I be a manager without a degree?

Managers manage people and projects within an organization to achieve the goals of the company. Having some kind of a college or university degree definitely helps when you want to become a manager, but it is not always necessary. With patience, time, and commitment, you can certainly become a manager without a degree.

Conclusion

Making content go viral on social media is an art and a social media manager is the artist behind it. There is no right way to do it. It all comes down to what works for you. Some only share content on social media. While other managers rely heavily on advertising and creating unique posts, etc.

As is with most things in life, the best approach is somewhere in the middle. This post should give you a head start on social media management. To achieve mastery of a skill, one needs to persevere and gradually build expertise. The same applies to becoming a successful social media manager. There’s no concept of overnight success.
April 16, 2021
Profitable Business Ideas To Try In 2021
Choosing the right idea for a new business in 2021 can be difficult and confusing. This task needs to be done very carefully and one should keep in mind many things while choosing an idea for his/her new business. One of the most important things to keep in mind when selecting an idea for your new business is to choose something which is of interest. This point is very essential because if you choose something which does not attract you or isn’t of your interest, you might get tired of it after some time, and your business will come to an end. To help you with this confusion, we bring to you a list of business ideas for 2021.

Droshipping
Social Media Manager
Digital Marketing
Graphic Designing
Web Development
Photography
Mobile App Development
Antique Dealer
Bakery
Event Planner

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Women [/tag/women-entrepreneurs/] have been entering many fields and industriesthat they were absent in the past. They have been breaking through theglass-ceiling for quite some time now, and there are many professions they aretaking up and excelling in. In this article, we will take a look at th…

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List Of Businesses To Try in 2021. Drop shipping

Droshipping

Drop shipping is one of the most well known profitable business idea as is a type of online retail or e-commerce business in which the seller does not keep stocks of items. A drop shipper transfers orders placed on his/her website to another retailer, manufacturer of the product, or a wholesaler and they ship the order directly to the customer.

Dropshipping

Pros Of Dropshipping
- You do not need to own an inventory of items. This makes the initial cost for starting the business almost negligible in comparison to opening an e-commerce store where you will require to build large inventories
- You don’t have to worry about the products in inventories that people are not buying because you don’t have an inventory
- It is very easy to set up a dropshipping store. Ebay and many companies allow you to start a dropshipping store with them with ease. You don’t have to know web development to create your own online store.
Cons of Dropshipping
- There is very small margin of profit in the dropshipping business. You will compete with bigger and more competitive online stores due to which you will have to keep your profit margins low.
- This field is highly competitive as I already mentioned. Therefore, you will have a hard time bringing your store to people’s attention.
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Social Media Manager

This is the era of social media one of the most well know online business in India is Social Media Manager. Almost every brand is on social media which also constitutes a large part of their digital marketing. Therefore, companies need people/businesses to handle their social media accounts. You will be responsible to manage their social media, reply to comments and queries by customers, increase their presence and growth on social media by building attractive posts, and posting them on their account.

How To Become a Social Media Manager? | Social Media Management

Social Media is amongst most the powerful platforms available across the globetoday. Platforms like Facebook and Twitter are capable of influencingpresidential elections. Moreover, such platforms are now providing employmentopportunities to hundreds of thousands of people in different countries. …

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Pros of Social Media Managing
- You can achieve growth easily. If you work well enough for your first client, you will come into notice of many other businesses.
- You get to interact with a lot of people daily.
social media marketing

Cons of Social Media Managing
- It can be very time-consuming. You have to create good and creative blogs or posts if you want to get attention from people and this requires time.
- If good work gets attention from other businesses quickly, so does your mistakes.
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Digital Marketing

Digital marketing are also extremely profitable business venture, as they are always in demand by many companies to provide digital marketing solutions to their customers. This is the most essential marketing nowadays and everybody does it. Therefore, companies hire digital marketing companies to digitally market their products/services/business.

Pros of Digital Marketing
- Every company uses digital marketing to market their products/services whether they are a small or big company.
- There is no limit to what you can earn from the business as it is an ever-growing field
- There are no boundaries for your business. You can provide digital marketing solutions to a company even if you are at the other end of the world.
Cons of Digital Marketing
- It is very time-consuming.
- You will have to keep updating your skills and techniques as this field is ever-changing.
Graphic Designing

If you have a graphic designing business, you create graphics, visual content, and other artwork for your clients.

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Pros of Graphic Designing
- Every company wants graphic designers to create content for them. You will easily get clients if your work is creative enough
- Good work will attract many potential customers easily
- It is a high paying business
Cons of Graphic Designing
- You will have to constantly update your skills and techniques. Each company’s requirements are very much different from each other.
- The field is a competitive one. Only if your work is good enough, you can stay in this field.
Web Development

A web development company develops and manages websites and for their clients. You will have to design and create good websites and/or web applications.

Website development process

Pros of Web Developing
- You can work from home
- You can show your creativity to the world and earn money doing it
Cons of Web Developing
- Technology keeps on changing and if you want to remain at the top of your game, you need to constantly update your skills and techniques.
- The job of creating a website before a deadline can mean long hours of continuous work.
Photography

There are many fields in photography that you can choose from such as stock photography, wedding photography, wildlife photography, etc. You can even have your own studio if you have enough resources. But remember one thing that you will become a successful photographer only if you love the work you are doing.

Pros of Being a Photographer
- You get paid to do the thing you love. You do not have to compromise your passion or career if you can make them both same.
- Freedom of work
- Unlimited action and adventure, especially if you are a wildlife photographer
Cons of Being a Photographer
- Good cameras and gears are expensive
- Your efforts can sometimes go unnoticed
Best ways to find Business Ideas

It’s easy for some people to come up with an idea but difficult for others.Generating a new idea is subjective to many things and circumstances, but it allgenerally depends on how an individual reacts. Human being often struggles tofind motivation and inspiration, be it to formulate goals or obj…

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Mobile App Development

This is one of the most popular business ideas nowadays. The majority of the people today own a smartphone, which makes it essential for big companies to have a good mobile application for their business because people prefer apps because they are easy and convenient to use.

Mobile app development

Pros of Mobile App Development
- Almost every company today tries to have a good mobile application for its customers, which is why you could grow your business rapidly if you are good at your work.
- This business can be very profitable
Cons of Mobile App Development
- Ever-changing technology will make it difficult for you to stay updated with the latest technology.
- Once the development of an application starts, it can prove out to be very expensive and difficult to make even minor changes.
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Antique Dealer

Another well known profitable business idea in India is Antique dealer as it includes buying and selling antique items. Some people are very interested in buying such antique items and some want to sell such items. You will work as a mediator between them.

Pros of Antique Dealing
- You can get your hands on something very valuable at a low cost and earn huge revenues from it.
Cons of Antique Dealing
- It looks easy to set up an antique store, but you will have to do a lot of work
- You must be knowledgeable about the products you buy from people or may get fooled or scammed
- Your business will take a long time to establish into a big business.
Bakery

Bakery shop are extremely popular business venture in India as youll find one on every corner. If you like to cook and prepare food items such as cakes and bread, this business will be very good for you.

Pros of Owning a Bakery
- You can create good profits if you chose the location of your bakery wisely
- You can even start at home
Cons of Owning a Bakery
- Profit margins can be small especially in the beginning
- There is a very large competition in this field
- Ingredients are very costly, so you will need some investments to start out.
Event Planner

Event planning is now in the boom nowadays, as people prefer experts to plan their events may it be birthdays or weddings, making profitable business idea. As an event planner, you will organize and plan various events for your customers such as birthday parties and anniversaries. It will be your responsibility to organize events smoothly and that no one faces a problem. You will organize things such as caterers, locations, entertainment for the event.

Pros of being an Event Planner
- No formal education is necessary for becoming an event planner
- You’ll get to meet interesting people every day
- You can showcase your creativity to people
Cons of being an event planner
- It is stressful work to plan an event. It has also featured in a list of ‘7 most stressful jobs’.
- Many times you can across people who are difficult to work with
- Although no formal education is required for becoming an event planner, it still requires a great deal of experience to become a good and successful event planner.
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Choosing an idea for a business will prove to be difficult, but you must do it carefully. These are some of the best business ideas for India in 2021. But, you can also go with any business idea you come up with. You should at least try it once and must not only think of profit at initial stages.

Frequently Asked Questions- FAQs

What are the best business ideas of 2021?
- Social media marketing
- Bakery
- Event planner
- Antique dealing
What are the most well known business ventures in India?
- Mobile app development
- Photography
- Web development
- Graphic designing
What are the most well known business ideas in India?
- Digital marketing
- Drop shipping
- Social media marketing
- Event planning
February 6, 2021