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Tag: social media influencer

  • Government Guidelines For Social Media Influencers: Up to Rs 50 Lakh Fine for Failing Rules

    They are cool, young, smart, working-from-home individuals who have money, fame, success, and notoriety. They are the new-age professionals called social media influencers. These social media influencers are students who are either still studying or have left their education or have studied to become an influencer. They are a different breed from the traditional influencers who were either social activists, intellectuals, politicians, or change-makers in society.

    As per Meta (formerly Facebook), they have seen a year-on-year rise of 35% in the number of social media influencers in India as of September 2021. One of the fastest growing industries globally, the influencer marketing industry in India has valued at INR 900 crores and is expected to grow at a CAGR of 25% to reach INR 2200 crores by 2025.

    Reasons for the rising Popularity of Social Media Marketing
    The Growth of Influencer Marketing in India
    How do Influencers Help
    Governing the Influencer Marketing Sector
    What are the Influencers saying about Guidelines

    Reasons for the Rising Popularity of Social Media Marketing

    1. Targeted Audience

    This is one of the biggest advantages for brands as they can choose influencers based on real-time data. Brands can access the age group that the influencer is targeting, their interests, gender, etc. Celebrity marketing on television targets a wide section of the audience without understanding its relevancy.

    2. Cost Effectiveness

    This is the bottom line for any business. As an industry, influencer marketing is in a nascent stage and the competition between influencers affects the cost of collaborations. Brands are able to collaborate with many influencers with the same budget and reach a more relevant audience. The value for money in this case is higher.

    3. Ease of Platform

    Instagram, YouTube, or Tiktok as platforms are free of cost. Brands can advertise their products either with a single photo or a video that reaches audiences without it weighing heavily on the company’s pockets.

    4. Trust

    Influencers have already built a loyal audience that trusts them. Brands depend on this trust that is automatically transferred to them on the influencer’s advice. Influencers are protective of their audience and are wary of promoting products that are questionably in quality.

    The Growth of Influencer Marketing in India

    Social Media Influencers Demographics

    It was in the year 2014 when the concept of Branded Content came into existence around the world. In India, 2016 was the year when social media influencers gained prominence as brands began considering influencer marketing as a strategy. Niche marketing and content-driven marketing were formulated and utilized. Brand success suddenly depended heavily on a combination of the authenticity of the product and the credibility of the influencer.

    The sharp growth of influencer marketing and brand collaborations on apps like Instagram and YouTube was seen in the year 2019. Since then, it has steadily grown as brands have shown a growing preference for collaborating with influencers on the internet rather than proceeding with celebrities for television advertisements.

    By 2021, Influencer marketing on social media has taken over 73% of the market share leaving only 27% for celebrities. Additionally, the behemoth has grown from traditional sectors like food and beverage, personal care, fashion, and technology to now include sectors like BFSI and fintech too.

    How do Influencers Help

    Influencers affect all the levels of the funnel metrics including lead generation and conversion. They drive user engagement by using social media tools like sharing links to product pages, using influencer-specific discount codes, and posting reviews of true use. Brands can trace the influencer by their efforts to generate leads or encourage sales.

    Even within the BFSI sector brands are collaborating with influencers as people are increasingly relying on them to understand personal finance, discover new BFSI services as well as make important financial decisions.

    Over the years, brands have come to heavily rely on value addition through influencer marketing which is much higher than other marketing gimmicks. As per the India Influencer Marketing Report of 2021, 80% of the brands that have collaborated with influencers are of the opinion that the return on investment from influencer marketing is better than other marketing channels.

    Governing the Influencer Marketing Sector

    Rules for social media influencers, up to $62,000 fine for failing to disclose financial ties

    With the sector growing leaps and bounds, there are genuine concerns regarding dubious market practices in absence of any governing body for Social Media Influencer Based Marketing. In July 2021, the Advertising Standards Council of India (ASCI) had begun monitoring digital and social media platforms in an effort to reign in violations of its Influencer Advertising Guidelines.

    By May 2022, ASCI along with the Department of Consumer Affairs held a virtual meeting with the stakeholders including e-commerce entities, to discuss the magnitude of fake reviews on their platforms.

    As early as last week, the central government has decided to introduce a new set of guidelines for social media influencers in an effort to regulate the sector by introducing transparency of collaborations. The new guidelines are likely to be rolled out within the next two weeks. Among other regulations, the government will make it mandatory for social media influencers and creators to disclose their collaborations for paid reviews and paid promotions. The guidelines would also penalize the creators and influencers up to INR 50 lakhs for non-disclosure of financial ties with brands.

    What are the Influencers saying about Guidelines?

    The central government’s move to introduce these guidelines has met with unanimous consent from several content creators and influencers. They feel that these guidelines will encourage transparency in sponsorships as well as induce responsibility in large platform product promotions and curb scams. This move will also bring more clarity to users while recognizing social media influencers as legitimate professionals.

    Conclusion

    Influencer marketing in India will grow and continue to evolve as more and more brands are utilizing this platform for brand awareness and customer acquisition. With India’s vibrant startup ecosystem and bigger established brands looking to expand their customer base, influencer marketing is set up for a bright future as it continues to innovate and upgrade itself.

    FAQs

    Can we regulate influencer marketing?

    The government is set to introduce rules to regulate social media influencers, including penalizing them by as much as ₹50 lakh for failing to disclose financial ties with brands, Central Consumer Protection Authority (CCPA) chief commissioner Nidhi Khare said.

    What makes a good social media influencer?

    The best influencers engage with their audience, take time to answer questions, stay active on their respective platforms and publish content consistently.

    What kind of content do influencers post?

    Nowadays, video is perhaps the most popular kind of content they post.

    What content is not allowed on Instagram?

    Instagram is not a place to support or praise terrorism, organized crime, or hate groups. Offering sexual services, buying or selling firearms, alcohol, and tobacco products between private individuals, and buying or selling non-medical or pharmaceutical drugs are also not allowed.

  • About Social Media Scheduling | How to Create Social Media Schedule? – A Guide

    A schedule plays a very important role in keeping our lives in symmetry. The perfect division of the 24 hours makes it a lot easier for any individual to be productive in whatever they do. This would provide a beforehand knowledge of what works are to be done and get a head-start in efficiently completing that work.

    Now coming to the importance of social media schedule in the life of an individual. It is no different from normal people’s lives, but it plays a more serious role. We shall know more about an influencer’s social media schedule in the following pool of words.

    What is Social Media Scheduling?
    Importance Of Social Media Schedule
    Tools And Apps To Make Social Media Schedule
    Steps To Create A Social Media Schedule
    Conclusion
    FAQs

    ‌‌

    How to create social media Schedule? | Social Media Tools

    What is Social Media Scheduling?

    ‌Nothing different from as the word suggests a social media schedule is a sort of personal planner that keeps track of all your social media accounts. In an influencer’s life, social media is the best platform to polish their influencing skills, be it a beginner or a pro. Hence, meeting the public’s demand is a tough as well as a necessary task to accomplish if one wants to increase the reach of one’s account.

    ‌‌Maintaining a social media schedule would make one aware of the content one has been posting and also provide an idea about what needs to be posted in the near future. The schedule makes it easier to fill the viewers’ newsfeed with new and catchy content. To meet the demand of a variety of content, the schedule plays its role by giving an overview to the account holder of what is needed to be posted next. The schedule also keeps the risk of posting repetitive content at bay, giving the respective account boosted reach and views.

    ‌

    Importance Of Social Media Schedule

    Social Media Schedule
    Social Media Schedule

    ‌Most of us don’t maintain a timely routine to post on our social media handles. We just randomly come across a good picture and act on the thought of posting it. Or sometimes we go on a trip and post the pictures that come out of it. However, for an influencer, this wouldn’t work at all. The ability to post frequently with good content would keep the individual’s account in the constant limelight of the platform as well as the viewers.

    This schedule would greatly help in planning what should fall in line with the content list in the future. Also, try with new variations. This would increase the magnetic field of the posts and attract a large number of viewers. Other than that, a knock of important events or dates to post the content would also be there with the individual. Consistency, creativity, variations, entertainment, and reach are many things that get a boost when merged with a proper social media schedule.

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    Tools And Apps To Make Social Media Schedule

    ‌‌Producing a social media calendar is nothing serious task to perform. At the same time, it is not similar to making a normal daily routine. There are certain factors and tools required to complete this task. Just a pen and paper would not produce the intended objective.

    Starting with the infamous google sheets. The tool has gained its use during this lockdown. Google sheets would provide an easy, smooth go-through with your schedule and recent posts. Just one click and all your social media activities would reflect in the eyes.

    Another quite interesting feature that stands before google sheets is the Hootsuite planner. It is a next-level record keeper of your online posts. It can take up the toll of calculating the records of multiple accounts—the dates, future posts, recent posts, and the time of every post. On top of it, one can directly upload the content from the calendar itself prior to or at the scheduled time. These features give a slight tilt towards Hootsuite as a better option than google sheets.

    Some best tools to make social media schedule

    CoSchedule

    CoSchedule - Social Media Scheduling Tool
    CoSchedule – Social Media Scheduling Tool

    This smart tool merged with the company’s website to schedule your posts. The most powerful feature, which makes it different is that the tool provides the performance of the top content. The report can be analyzed to reciprocate the improvement. It automatically rescheduled the important message to keep the brand feeds effective, which is rare in scheduling tools.

    SocialPilot

    SocialPilot - Social Media Scheduling Tool
    SocialPilot – Social Media Scheduling Tool

    Socialpilot allows you to be active over several social media websites, almost every popular site. It has one of the simplest interfaces and offers easy scheduling features. Along with creating customized posts, socialpilot has powerful collaboration features. It is considered as the tool to create the quickest white label report.

    Sendible

    Sendible - Social Media Scheduling Tool
    Sendible – Social Media Scheduling Tool

    This social media scheduler tool masters in automation and provides sentimental analysis. Your custom report can be sent to your team members for detailed analysis. It smoothly manages social media marketing for multiple consumers. Sendible has a dedicated dashboard for conversation, or messages.

    ContentStudio

    ContentStudio - Social Media Scheduling Tool
    ContentStudio – Social Media Scheduling Tool

    ContentStudio helps small businesses and agencies in creating and scheduling content on different social media platforms. This social media scheduling tool helps to categorize social media content at predefined posting time to gain audience attention. This relieves large teams from daily scheduling.

    SocialBee

    SocialBee - Social Media Scheduling Tool
    SocialBee – Social Media Scheduling Tool

    Using SocialBee, you can set schedule posts for each social media platform separately. It offers category selecting options while posting and scheduling to make the process even faster. SocialBee has a dedicated content library to keep records of your previous post along with the social media site on which it is published.


    Try SocialBee for Social Media Scheduling

    Missinglettr

    Missinglettr - Social Media Scheduling Tool
    Missinglettr – Social Media Scheduling Tool

    Missinglettr is a fast and easy social media scheduler tool best for busy business people. Missinglettr comes with calendar tool support, which is a perfect schedule for campaigns. It has powerful analyzing tools to trace essential metrics of your social media campaigns.

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    Steps To Create A Social Media Schedule

    ‌Coming down to the final step of preparing one’s own social media schedule. This involves a bit of analysis. But in the end, it would come out in the face of the best social media content for an individual.

    • The foremost one can be picking the right social media platform. After being sure of the niche one is going to be on, one has to monitor which platform has the most viewers or surfers in that particular niche. This may include assessing the importance of one’s content in that particular platform. If not, then a switch to the next platform may be needed. Be it meta, Twitter, or YouTube. After that, the prime focus should be on that platform. Rest can be secondary handles. With a broad audience, the handle would get a good hype.
    • Following that, keeping track of the base from where the handle started would also help in growing the channel. Bringing in new variations would get a lot easier with this record. Apart from that, an analysis of how the handle is growing also stands in the essentials section. This includes the most liked post, most commented post, the one who got the most likes in very little time, and so on.
    • After that, planning a review pattern comes into action. Whatever activities have been performed, reviewing them helps to fill in the lacuna that prevails in the content. The missed events, updates, posts will be revealed by this review.
    • At last, keeping information about other handles gets an individual to learn many things that could fuel the viewer’s number on the particular handle. Learning things from other influencers would result in growth as well.

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    Conclusion

    After all this while, coming up with a social media schedule might seem quite achievable now. Starting from the bottom, choosing one’s niche and platform till investing in the growth of the social media handle. Along with that, all the tricks, tips, and tools would accompany creating a perfect social media schedule. If followed precisely, all these things would definitely add up to producing a healthy schedule that would give a social media handle the type of recognition it needs.

    The old-school trend of posting updates and stories in accordance with the picture quality is long gone. The audience demands new, entertaining content. This old-school trend would not stand a chance to be a proper influencer or social media influencer. Thus the schedule to maintain a professional influencer’s account.

    FAQs

    What is a good social media schedule?‌

    A good Social media schedule on different social media platform as researched is found to be as below:

    • Facebook: 1-2 Posts per day
    • Twitter: 3-10 Tweets per day
    • Instagram: 1-3 posts per day
    • Instagram Stories: 2-5 times per day
    • Pinterest: 3-20 posts per day
    • LinkedIn: 1-2 posts per week

    What are the top Social media scheduling tools?

    Some of the top Social media scheduling tools are:

    • Sprout Social
    • Hootsuite
    • CoSchedule
    • Agora Pulse
    • Later
    • TweetDeck
    • Buffer
    • Socialoomph

    What is a social media calendar?

    A social media calendar is an overview of your upcoming social media post on different social media platforms.

  • Mumbiker Nikhil Success Story | How Nikhil earns money?

    Nikhil Anil Brij Lal Kumar, or more famously known as Mumbiker Nikhil,  is an Indian YouTube vlogger, model, actor, and former flight attendant. He launched his YouTube account in 2013, where he published moto-vlogs when he was just 22 years old. Now 29 years old, Mumbiker Nikhil has come a long way since then, literally. Let’s take a look at his journey and how he got to where he is now.

    Mumbiker Nikhil – Life
    Mumbiker Nikhil – YouTube Channel
    Mumbiker Nikhil – Success Story
    How Mumbiker Nikhil earns money?
    FAQs

    Story of Mumbiker Nikhil

    Mumbiker Nikhil – Life

    Born on November 4, 1991, Nikhil was never into studying and had always been a defaulter. He first pursued and studied hotel management at Mumbai’s Rizvi Institute of Studies and Research, but after a time decided it wasn’t for him and dropped out.

    In 2007, he interviewed for a flight attendant position with Qatar Airways, and he was lucky enough to get accepted.

    He spent the following six years in Doha, Qatar. He returned to Mumbai to try his luck as an actor. He landed a few minor roles in films such as Emotional Atyaachar and the popular television serial Savdhan India but couldn’t land any significant roles and didn’t have a massive breakthrough, but he still continued trying. His family told him to drop acting and continue his work as a flight attendant but Nikhil remained optimistic. In December 2012, tragedy struck when Nikhil’s father, Anil Sharma, died after having a heart attack. Nikhil, heartbroken, gave up performing and invested in and launched a slew of new enterprises to support his family, but to no effect. After seeing his family’s financial condition and the losses his companies were going through, he gave up everything and returned to Mumbai to properly handle his father’s firm. The majority of his father’s business consisted of collecting rent from properties he had invested in before his tragic demise.

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    Mumbiker Nikhil – YouTube Channel

    Mumbiker Nikhil
    Mumbiker Nikhil

    Nikhil had a good life, but it wasn’t the life he had envisioned or desired, but he carried on to support his family. He was inspired to start vlogging after seeing a couple of people riding motorcycles and recording themselves. He didn’t know where to upload it because YouTube had just been launched in that era and wasn’t well-known then, but when he saw a video on YouTube of someone else vlogging there, he decided to do the same to break up his repetitive routine and have the adventure he had always dreamed of. Nikhil Mumbiker was one of the earliest Indian vloggers.

    On July 3, 2013, he started the “Mumbiker Nikhil” YouTube channel. He began uploading videos in the style of vlogs, and because he has been riding motorbikes since he was 15, he merged the two and began to post the moto vlog on YouTube. He created his first video on bike information, but it didn’t receive a lot of views at the time, but he didn’t give up and continued to vlog. He published quality content and great films of his bike trips to various places in India and out of India. He gradually climbed up the fame wall by posting quality content and unique recordings of his bike journeys to multiple destinations in and out of India.

    Nikhil’s commitment and hard work eventually paid off, and he is now one of India’s most renowned YouTubers with over 3 million subscribers.

    His video describing his journey to Leh, Ladakh, was a watershed moment in his YouTubing career. He not only got renowned as a result of this journey, but he also acquired a large number of subscribers, and he met Debashish Ghosh who was on a world tour his motorbike.

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    Mumbiker Nikhil – Success Story

    Mumbiker Nikhil 

    Things started to change once he reached 100,000 followers on YouTube on August 26, 2016. He now has a large number of admirers and followers all around the world. His videos were well-received, and his YouTube channel, “Mumbiker Nikhil,” became well-known.

    In 2017, he rode his KTM Duke 390 from Kanyakumari to Kashmir to visit his admirers across the country. Bhuvan Bam, Ashish Chanchlani, Be Younick, Technical Guruji, and Prajakta Koli are just a few of the prominent Indian YouTubers with whom Nikhil has collaborated.

    Nikhil was invited to the Mumbai YouTube Fanfest in 2017. He put on a show on stage while riding a Harley Davidson borrowed from his friend Debashish Ghosh. It aided Nikhil in gaining more viewers, and on March 16, 2018, his YouTube channel reached a million subscribers. He currently has 3.96 million subscribers, 1,567 videos uploaded to his YouTube account, and over 1.8 billion views.

    Nikhil’s social media profiles have a sizable following.

    • Twitter (@emNikhil): 471K followers
    • Facebook (@emNikhilSharma): 340K followers
    • Instagram (nikkkhi): 1.3 Million followers

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    How Mumbiker Nikhil earns money?

    Mumbiker Nikhil earns anywhere between Rs. 3,85,000 and Rs. 61,32,000 per month from advertising that displays before the video starts, according to the famous analytics website Social Blade. The amount of money he makes through brand sponsorships and affiliates is unknown. He also endorses brands on Instagram, where he has more than 900,000 followers.

    He gets a decent amount of money through sponsorship and brand partnerships in addition to Google Adsense. In addition, he owns his own clothing brand, MN. T-shirts, hats, purses, and other accessories are among the items he offers online. He also earns from business promotions and special appearances now that he is a Social Media Influencer. Previously, his total net worth was unknown. However, the most recent estimate for Mumbiker Nikhil’s net worth in 2021 is somewhere between $7.8k and $125.2k each month, or $93.9k to $2M, or around 14 crores per year. Furthermore, based on his YouTube growth, we can predict that his net worth will increase quickly in the near future.

    FAQs

    What is full name of Mumbiker Nikhil?

    Real name of Mumbiker Nikhil is Nikhil Anil Brijlal Kumar Sharma.

    What is the net worth of Mumbiker Nikhil?

    Mumbaikar Nikhil’s net worth is $ 4 Million.

    What is Mumbiker Nikhil’s age?

    Mumbiker Nikhil is 30 Years old (2021).

    Who is Mumbiker Nikhil’s wife?

    Nikhil Sharma aka Mumbiker Nikhil has married his girlfriend Shanice Shrestha on 30 January 2021.

  • Why Brands are Targeting Nano Influencers

    In this era, people have a great influence on others as they idealize social media more than the real world. These people are popularly known as social media influencers. Often the so-called influencers have created a good fan base that is loyal and high on trust, while there are people who have just started to set the trend. They are known as Nano influencers. To know more about who they are and why brands are targeting Nano Influencers more as a part of influencer marketing.

    Today, social media plays such an important part of all our lives, be it from a point of view of leisure activity or be it a business, almost all the millennial’s and adults today are using many social media platforms. These platforms have the ability to impact the lives of many. These people brand themselves on platforms as Facebook influencers, Snapchat influencers, and Instagram influencers.

    Who are Nano Influencers?
    Why do people work with Nano Influencers?
    Benefits of working with Nano Influencers
    Cons of working with Nano Influencers
    FAQ’s
    Conclusion

    Who are Nano Influencers?

    Nano-influencers are usually Instagram users who have a minimum of 1000 followers or more. Typically the range of followers that Nano Influencers have is from 1000 to 5000 followers. These are the people who aren’t very glamorous or shiny but do have the strength to influence their local neighborhood or the community to which they belong. Nano Influencers are regarded as ‘regular everyday people’ who help a brand to promote their products and services by influencing their friends, family, and people around them.

    Nano Influencers are also becoming more prominent because they post about very specific categories targeting the audience that is hyper-invested in such topics. More importantly, audiences seek out Nano influencers because their expertise in niche topics is unique and might not be found anywhere else. Nano Influencers are also very famous in categories like food, fashion, travel, and beauty.

    Why do people work with Nano Influencers?

    Brands Choosing Nano Influencer

    There are various reasons for why brands want to work with Nano influencers’ in spite of small follower base and less fame.

    A few reasons are:

    • Nano Influencers are Authentic. They are normal and they act normal, unlike many other macro-influencers. This helps them to gather audiences’ trust and makes them more relatable and approachable.
    • They tend to have high engagement rates and have a deeper sense of engagement with the audience.
    • Nano influencers believe in personal endorsement and their word of mouth recommendation helps the brands to get value.
    • Nano Influencers tend to provide an excellent return on investment. Brands choose to collaborate with Nano influencers because they do not have the fear of risking a high amount of money.
    • Nano Influencers are easy to work with people as they are much more agreeable to the terms decided by the brands. They do not demand much from the brands and work with utmost efficiency almost at all times.

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    Benefits of working with Nano Influencers

    High Level of Engagement

    In the year 2019, the Hype Auditor stated that the engagement rate of Nano Influencers has been twice as high as that of the other group of influencers. Nano influencers have become more approachable since they haven’t reached celebrity status. This helps their collaborators reach the right masses with excellent engagement rates. It is a fact that when the engagement rate is high the ability to reach the masses is increased and automatically the cost invested by the investor reduces per impression and engagement.

    Closer relationship with the audience

    It is often said that the connections made by Nano-influencers with the masses are very strong. Due to their personalized dialogue and one on one communication with the audience, they tend to be more intimidating and engaging. When the masses comment on their post, Nano Influencers often reply to almost all the relevant ones, understand them well, and make good relationships with them.

    Since, Nano Influencers just start their paths to become famous, they tend to be more enthusiastic and loyal towards their followers and hence they love to interact with them. As a result, this helps them to gain higher trust and engagement from the audience. When a brand collaborates with them for an exchange of minor payment or a freebie, they happily agree to join hands and deliver the rightful content.

    Trust of the audience

    Trust of Audience

    Nano Influencers are creators who are very careful about choosing a product or service that they want to advertise and the reason behind this so that they do not want to disappoint the handful audience that they have with them. Since they are friends with most of their followers, they tend to choose their adverts wisely. Also, this gives the brand a surety that the audience will trust Nano Influencers as they aren’t jammed with content line the macro-influencers. And the audience trusts nano influencers that they will the genuine and right advice to them.

    Can give a competitive edge

    Even today in India, people do not trust influencers that have a small audience. For a brand that trusts Nano influencers, this could be an edge over the competition. In today’s market Nano influencers are becoming more and more prominent because they come with loyalty and guaranteed results. Whereas many macro level influencers charge a high amount of money and give no results.

    More relevant influencers

    Nano influencers work for very specific categories and niches. This is why their content is preferred by their followers. Nano influencers can also help the brands to test and identify what works best in the market. They can help to know the response of the audience by seeing their reactions and engagements.

    Cost-friendly option

    Many Nano influencers tend to be very cost-friendly and cost-effective. The reason is that they work in exchange for a very nominal fee or in fact, might also work against freebies or gifts. According to a survey conducted by Social Public, less than 45% of Nano influencers prefer monetary compensations. Such researches confirm that Nano influencers are proven to be cost effective and also are beneficial for most brands that collaborate with them today.

    More dedication

    Nano Influencers are considered to be Instagram lovers in the Indian marketing platform. They are usually passionate about their work and maintain their feed and content as a hobby. With the zeal and spirit of their work, they create fruitful content and produce quality work as compared to large influencers.

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    Cons of working with Nano Influencers

    Low level of expertise

    Macro Influencers charge heavy price because they have a strong follower base and also carry expertise, where as Nano influencers do not have much experience and expertise in the subject matter. This might be a cause of concern for a lot of brands as many want to work with people who have a high level of expertise.

    Limited reach

    One of the disadvantages of connecting your brand with Nano influencers is that their reach is very limited. A lot of times their average engagement rate is also just 2% to 3% which proves to be not very beneficial for the brands.

    Difficult to measure the performance

    Since Nano influencers have low data volume, it becomes hard to measure their performance. Also, many Nano influencers don’t use business accounts and stick to regular accounts. The problem with regular accounts is that they do not provide robust and detailed analytics about the posts and engagements.

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    FAQ’s

    What is a Nano influencer?

    Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers.

    Are they professional influencers?

    They aren’t professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes.

    How much do Nano influencers get paid?

    Nano-influencers get paid around $5–$25 per post.

    What is smaller than a Nano influencer?

    The hierarchy of influencer is as follows-

    • Mega: 1 million + followers.
    • Macro: 100,000 – 1 million followers.
    • Micro: 10,000 – 100,000 followers.
    • Nano: 10,000 followers or less.

    To answer the question, Nano influencer comes in the last type of influencers.

    Are Nano influencers effective?

    A Nano-influencer offers credibility and authenticity. They’ll help you market to the target audiences that matter.

    Why Nano-influencers are better?

    Nano-influencers are more engaged with their audience. Their smaller following means it’s easier to establish meaningful communication and connection.

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    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Social media influencers are a great medium to reach out to your targetaudience. Of late, busines…
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    Conclusion

    Nano-influencers are the new breed of influencers that are emerging recently. They tend to have a smaller number of followers in comparison to micro influencers, less than 10,000 followers. A Nano-influencer is a person who has influence within their community and is more popular locally. This can be someone who has influence in the local neighborhood or community. For example, the person might be a local pastor, local community leader or local government leader. Or a person who is popular in his local community with followers less than 10,000.