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Tag: snapchat

  • Snapchat Money Making Hacks: Top 10 Ways To Earn Money

    Snapchat stands out as the most vibrant and fast-paced platform on social media. What started in 2011 as an app for disappearing messages has now transformed into a full-blown platform where creators, entrepreneurs, and businesses make serious money.

    While everyone’s busy talking about Instagram, YouTube, and TikTok, Snapchat is quietly becoming a goldmine for creators and businesses. But here’s the thing: Snapchat is massively underrated, and that’s precisely why right now is the golden moment to tap into it.

    If you’ve been wondering, “Can I actually make money on Snapchat?” the answer is a big, resounding YES. In this article, we’ll dive deep into how you can make money on Snapchat in 2025, the skills you need, the strategies that work, and how to get started today, even if you’re starting from scratch.

    What Sets Snapchat Apart from Other Platforms?
    How Creators Are Making a Profit On Snapchat?
    5 Common Mistakes to Avoid on Snapchat

    What Sets Snapchat Apart from Other Platforms?

    If you’re looking to build a personal brand, grow your business, or earn money through content, Snapchat is a massive opportunity you can’t afford to ignore.

    Let’s break it down:

    Massive User Base

    While other apps feel crowded and competitive, Snapchat is where real opportunities are hiding. As of early 2025, the platform boasts over 750 million monthly active users globally. And these aren’t just casual scrollers; Snapchatters open the app more than 30 times a day on average!

    Whether you’re a creator or a business, that’s an enormous pool of potential fans, customers, and collaborators waiting for you.

    Snapchat Monetization Program

    The Snapchat Monetization Program rewards creators for creating original and engaging content. It offers several built-in monetization tools, such as Spotlight payouts, Snapchat Ads, Creator Marketplace, and Snapchat+ subscriptions to help users make money with the app. In addition to tracking their performance and accessing brand deals, Snapchatters can utilize the Creator Hub to monetize premium content.

    Young, Highly Engaged Audience

    Snapchat is the playground of Millennials and Gen Z. Over 60% of Snapchat’s users are between 13 and 34 years old, a group that not only dominates social media but also spends big online. They’re trendsetters, impulse buyers, and loyal to brands they vibe with.

    If your brand or content speaks to this age group, Snapchat gives you direct access without the noise of older, slower platforms.

    Low Competition Compared to Other Platforms

    While Instagram and TikTok are flooded with brands, influencers, and ads, Snapchat still feels fresh. There’s less competition for attention, meaning your content has a higher chance of standing out.

    It’s like being early to a party that’s about to get packed. The first ones to show up get the best seats.

    How Creators Are Making a Profit On Snapchat?

    10 Tips for Making a Profit On Snapchat
    10 Tips for Making a Profit On Snapchat

    Snapchat is not just for sending funny Snaps anymore, as this app is turning into a serious money-making machine for creators who know how to work it.

    Here’s exactly how creators are making real profits on Snapchat today:

    Earning from Snapchat Spotlight

    Snapchat’s Spotlight is like TikTok meets free money! When creators post short, entertaining videos on Spotlight, they have a shot at getting a cash payout based on the video’s views, shares, and engagement levels.

    You don’t need to be a mega influencer to win; many small creators with just a few thousand followers have made anywhere from $250 to $50,000 in payouts. Snapchat has reportedly given millions of dollars monthly to Spotlight creators since its launch.

    Pro Tip: Keep your videos authentic, trendy, and under 60 seconds for the best results.

    Building Brand Deals and Sponsorships

    Brands love Snapchat because it feels personal and raw, not overly polished like Instagram. Creators who build loyal followings are landing sponsored Snap Stories, takeovers, and product placements from companies eager to reach Gen Z and Millennial audiences.

    Payment varies widely depending on your audience size, engagement rates, and niche. Some micro-influencers earn $500 to $5,000 per campaign.

    Pro Tip: Focus on building an authentic community first brands prefer creators with real engagement over vanity metrics.

    Promoting Affiliate Products

    Affiliate marketing on Snapchat is exploding. Creators join affiliate programs (Amazon Associates, fashion brands, tech gadgets, etc.), then promote links through their Snaps and Stories. Every time a follower purchases through their link, the creator earns a commission, sometimes between 5% to 30% of the sale price. It’s a smart way to turn daily product recommendations into passive income.

    Pro Tip: Use trackable links (like Bit.ly) and highlight the benefits of the product in a real-life context to boost conversions.

    Offering Premium Subscriptions

    Snapchat introduced Snapchat+, a paid subscription service where users get extra features, and creators are using it to offer exclusive private stories and behind-the-scenes content for a monthly fee.

    Additionally, creators can sell access to private groups or chats where fans get bonus content like early product drops, advice sessions, or special tutorials. Some creators are earning thousands monthly from dedicated fans who want VIP access.

    Pro Tip: Create “Fear of Missing Out” (FOMO) by teasing exclusive content on your public stories.

    Selling Digital Products or Services

    Creators are using Snapchat’s close-knit, personal vibe to sell their own digital goods, like e-books, courses, Lightroom presets, merchandise, templates, or virtual consultations.

    Because Snapchatters are usually loyal and trust creators more, selling here feels less salesy and more natural. Creators in niches like fitness, finance, lifestyle, and photography are crushing it by offering personalized products.

     Pro Tip: Soft sell. Show how your product improves their life rather than aggressively pushing it.

    Cross-Promoting Other Platforms

    Many creators use Snapchat as a traffic driver for their main revenue platforms, like:

    • YouTube (ad revenue)
    • Patreon (paid memberships)
    • OnlyFans (exclusive content)
    • Twitch (stream donations and ads)

    They tease exclusive drops, tutorials, or giveaways on Snapchat to drive loyal fans to these other platforms.

    Pro Tip: Offer mini “trailers” or sneak peeks on Snapchat to make followers curious enough to click through.

    Hosting Virtual Events and Paid Meetups

    Snapchat is excellent for building hype around paid virtual events like workshops, webinars, online courses, fan Q&As, or even coaching sessions. Creators promote their events via stories or direct snaps and collect payments through event platforms like Eventbrite or private payment links (Stripe, PayPal). Even better, small, niche fan meetups promoted through Snapchat feel intimate and exclusive.

    Pro Tip: Use countdown stickers, early bird offers, and “last few seats” urgency tactics in your stories.

    Crowd-sourcing and Fan Donations

    Loyal Snapchat audiences are happy to support creators financially through:

    • Direct donations (via Cash App, Venmo, PayPal links)
    • Merchandise purchases
    • Patreon or Buy Me A Coffee memberships

    Creators often tie donations to milestones (“Help me reach $X to create a documentary!”) or fun challenges.

     Pro Tip: Always thank your supporters publicly in your Stories it builds even deeper loyalty and encourages more donations.

    Selling Merchandise

    Once you’ve built a loyal and engaged community on Snapchat, it’s the perfect time to launch your own merchandise and let your fans wear their support proudly.

    Snapchat makes it easy for creators to sell merch directly through the app. With features like the Snapchat “Shop” and integration with Shopify, you can set up a storefront where followers can browse, buy, and check out without ever leaving Snapchat.

    Creators can also use the Snap Store to manage their inventory, showcase exclusive drops, and offer limited-edition products, making the shopping experience fast, personal, and super interactive. Currently, Snap Store delivery is only available in the United States.

    Pro Tip: Drop exclusive merch for milestones (like follower counts or viral moments) to create buzz and drive quick sales.

    Running Snapchat Ads

    Running ads on Snapchat is one of the smartest ways to grow your audience, promote your small business, or drive more eyes to your content. And here’s a secret for even better results: use user-generated content (UGC) in your ads! Real photos or videos from your customers feel more authentic and relatable, which can seriously boost your ad performance.

    Snapchat offers a few powerful ad formats based on your goals:

    • Basic Snapchat Ads: Show a quick image or short video between user Stories or Spotlight videos. Great for brand awareness and quick impressions.
    • Sponsored Snaps: Send direct message ads straight to your target audience’s inbox, perfect for starting conversations and building personal connections.
    • Promoted Places: Highlight your physical location or business directly on Snap Map so local Snapchatters can easily find you.

    Pro Tip: Keep your ads short and visually appealing to gain your potential customers’ attention.

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    5 Common Mistakes to Avoid on Snapchat

    Posting Without a Clear Strategy

    Random, unplanned snaps won’t magically grow your audience or income. If you’re just posting for the sake of it without knowing your goals (brand awareness, engagement, sales), you’re wasting time.

    Ignoring Engagement

    Engagement is everything on Snapchat. If someone DMs you, replies to your Story, or comments on your Spotlight, you need to reply.

    Ignoring your audience makes you look disinterested and damages your community vibe fast.

    Selling Too Soon

    Jumping into sales pitches before building trust is a recipe for disaster. People come to Snapchat to be entertained, inspired, or educated, not sold to immediately.

    Neglecting Content Quality

    Blurry photos, dark videos, and boring captions will make people skip your Snaps fast.Fans and followers are more likely to engage with content that feels real and relatable, so keep it casual and interactive, rather than polished and staged.

    Not Thinking Like a Viewer

    If you wouldn’t watch your own Snap, why would anyone else? Sometimes, creators get so wrapped up in “posting content” that they forget about the experience for the viewer. If the answer’s no, tweak it until it is.

    Conclusion

    In a nutshell, Snapchat offers a unique and valuable opportunity for individuals and businesses looking to make money in 2025. Snapchat offers multiple ways for creators, small business owners, and side hustlers to monetize their accounts. Whether you’re interested in Spotlight, brand partnerships, private stories, or running ads, the platform has a variety of opportunities to make money.

    FAQs

    What is the main purpose of Snapchat?

    Snapchat is a free to download mobile messaging application. It is used to share photos, videos, text, and drawings.

    Can you get paid from Snapchat?

    As a user, you have the opportunity to earn by following ways:

    • Creating and promoting products
    • Affiliate Marketing on Snapchat
    • Advertising for brands
    • Designing and launching your own Snapchat filters

    Is Snapchat Secure?

    Snapchat is quite secure, as it uses encryption on photos and videos sent on the app.

  • In Just Two Years, the Number of AR Developers in India has Increased by 50%: CTO Snapchat

    According to Bobby Murphy, global chief technology officer (CTO) of Snapchat, the augmented reality (AR) developer ecosystem in India has expanded by over 50% over the last two years. Murphy added that the nation produced the most lenses posted on Snapchat while speaking at the second annual India AR Day in Mumbai. For those who are unaware, lenses are augmented reality experiences that show up within the Snapchat camera.

    India is the country with the most lenses published on Snapchat out of all others. Additionally, within the past two years, the developer community has expanded by more than half. “India is a remarkable nation where AR has permeated everyday life,” Murphy added. The business claimed in a statement that over 3.75 lakh developers have created over 4 million AR lenses as part of its worldwide AR developer network.

    Developers Pooling in from Metros as Well as Small Cities

    According to Snapchat, the state capital and other Indian regions, including Goraya, Prayagraj, Cochin, and Ambala, are home to the company’s AR developers. According to Pulkit Trivedi, managing director (MD) of Snapchat India, the nation is home to over 200 million Snapchat users. “A vibrant community of developers and innovators in India is influencing the direction of augmented reality.

    We think a robust developer ecosystem is essential to AR’s long-term success, and we’re still steadfastly dedicated to building this active community,” Trivedi continued. The social media giant further explained its focus on India by stating that it trained developers to create their first AR lenses by holding events like “Lens Studio meet-ups” in places like Surat, Coimbatore, Rajkot, Trichy, Trivandrum, and Gwalior. More than 6,000 AR developers reportedly attended the 120 “meetups” that Snapchat conducted in 2024.

    Revealing the Spectacles AR glasses

    Additionally, Snap showcased Spectacles, its fifth-generation see-through augmented reality spectacles, which were initially introduced in the US in September 2024. Snap OS, a brand-new operating system created just for the social media network to power its next AR products, powers these AR spectacles.

    Without the need for controllers, the operating system’s natural interface puts the main menu in the palm of the user’s hand using their hands and voice. Currently, the company’s AR authoring software, Lens Studio, only allows developers to access it through the Spectacles Developer Program.

    Additionally, Snap and OpenAI have teamed up to give developers access to multimodal big language models, which will make it simple for them to create lenses that can detect items in their environment and provide additional information. According to Jayashankar, they make heavy use of GenAI to assist non-developers or inexperienced developers in becoming Lens makers by merely prompting them to publish. Along with workshops and events, the firm also hosts Lensathons, which are hackathons in which developers collaborate with Snap specialists to create lenses or improve the Spectacles and expand the platform’s experiences.

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  • Top Product Failures of Facebook

    Formerly a Big Tech giant, Facebook (now Meta) isn’t even among the top 20 most valuable American companies today. Facebook, which has a market cap over $1 trillion, was one of the top five most valuable American businesses last year. The company is currently valued at around $270 billion.

    Most people don’t expect a business the size of Facebook failing with any of its creations or products. However, this is untrue! Well-known businesses have experienced numerous setbacks along the way. Facebook has had some particularly severe setbacks among these.

    Facebook has always been open about its development plans. Few people are aware Facebook struggled in many areas during its early years. Many of Facebook’s inventions either received harsh criticism or weren’t working for general users. Some of the products violated both internet neutrality and user privacy.

    There have been instances where Facebook received harsh criticism in the US and Europe for some of its monetized services that ultimately proved to be a complete failure. In this article, we’ll talk about some of Facebook’s most notable mistakes. Let’s get going!

    Poke
    Parse
    Beacon
    Facebook Credits
    Creative Labs
    Sponsored Stories

    Poke

    Facebook Poke
    Facebook Poke

    By the end of 2012, Poke, a Facebook application resembling the well-known Snapchat, was released. Since it copied Snapchat’s feature of disappearing photos and texts exactly, it was initially quite popular.

    In an interview, Mark Zuckerberg claimed that Poke was entirely developed in just 12 days by a small team of programmers. It was a result of a marathon coding session called a hackathon.

    Later, in comparison to other well-known Facebook products, Poke was  One of Facebook’s biggest failures.

    Parse

    Parse
    Parse

    Facebook purchased Parse, a mobile app development platform, in 2013. Facebook had a good feeling about running Parse and growing it to heights, as the business was doing well and had big clients. But when Facebook bought it, things didn’t turn out as planned. Facebook discontinued Parse citing a desire to focus more on its core offerings.

    Beacon

    Facebook Beacon
    Facebook Beacon

    Beacon, a 2007 release from Facebook, was yet another resounding failure. It was essentially a tracking program that recorded about 50 online activities and purchases of the users. Beacon then published the user’s purchase to its News Feeds without getting the user’s permission.

    Thousands of Facebook users signed petitions calling for the removal of Beacon as it went into effect. Following this, about a month later, Facebook finally stopped using the tracking program Beacon.

    Later, Mark Zuckerberg apologized to its users for the bizarre design and promised to do better.

    Facebook Credits

    Facebook Credits
    Facebook Credits

    Facebook developed a new shopping app for users to shop using the credits they accrued from playing games like Farmville. It was entirely for customers’ fun and benefits. However, it was a complete failure because the user couldn’t comprehend the procedure. Facebook credits ultimately shut down because of their complicated functioning and process.

    Creative Labs

    Facebook Creative Labs
    Facebook Creative Labs

    To encourage designers and developers to create more inventive and distinctive mobile apps, Facebook introduced a new product in 2013 called Creative Labs. But the outcome was the opposite. In fact, because of this alone, Facebook experienced two significant failures: the first was Paper, a new reading app, and the second was Slingshot (the second failure of an attempt to duplicate Snapchat).

    The majority of Facebook’s unsuccessful apps were products of Creative Labs. If it had persisted, it would have led to more failures for Facebook and was the primary reason for the low overhead.

    Sponsored Stories by Facebook
    Sponsored Stories by Facebook

    Sponsored Stories, one of Facebook’s most complicated and controversial products, was immediately banned because it might have to misuse risks and threats. But later, Facebook revived it with altered specifications.

    Conclusion

    One of the most popular social media platforms is Facebook. It has many incredible features and services that enchant the users in all regards. Initially, it faced criticisms and failures with its unusual yet innovative products. Although the ideas were pretty good in most cases, it was not enough to hold onto the audience.

    This article clarified a few things regarding the unsuccessful Facebook products. Stay tuned for more articles like this!

    FAQ

    What are some of the failed Facebook products?

    Beacon, Sponsored Stories, Creative Labs, and Facebook Credits are some of the failed Facebook products.

    What are some of the companies owned by Facebook?

    Messenger, Instagram, WhatsApp, and Oculus are some of the Facebook owned companies.

    What are some of Mark Zuckerberg’s failures?

    Facebook crisis, Criticism for his inventions, Securing investment and funding, Invasion of privacy scandal, and Critical need for massive users are some of Mark Zuckerberg’s failures.

    Who is Facebook’s biggest rival??

    Facebook relies on Ads as a source of revenue. So Google is the biggest competitor of Facebook when it comes to advertising.

  • Top 10 Most Downloaded Apps in 2022

    In Q2 2022, TikTok was once again the most downloaded app, marking the eighth time in the previous ten quarters that it has maintained the top spot. Since the start of 2020, only Zoom (Q2 2020) and Instagram (Q4 2021) have outperformed TikTok in a quarter.

    As the biggest publisher of mobile apps, Meta maintained its position. In Q2 2022, Meta produced half of the top 10 apps, with Instagram, Facebook, and WhatsApp ranking among the top five. The most downloaded apps in 2022 are:

    Most Downloaded apps

    1. TikTok
    2. Instagram
    3. Facebook
    4. WhatsApp
    5. Snapchat
    6. Telegram
    7. Messenger
    8. CapCut-Video Editor
    9. WhatsApp Business
    10. Spotify

    Surprisingly, an app that faced a lot of criticism is listed at the top in the lists of Overall downloads.

    TikTok

    In Q2 2022, TikTok was once again the most downloaded app, marking the eighth time in the previous ten quarters that it has maintained the top spot. Since the start of 2020, only Zoom (Q2 2020) and Instagram (Q4 2021) have outperformed TikTok in a quarter.

    Instagram

    For the fourth consecutive quarter in Q2 2022, Instagram was the most popular app in Asia, followed by Facebook, also owned by Meta. With approximately 65% of all Instagram installs in Asia occurring in India, Instagram is the most popular app in India.

    Facebook

    Facebook app is the world’s most popular social networking application. It is used almost everywhere for social and business communications. In Q2 2022, Facebook ousted TikTok from the top spot on Google Play in the United States.

    WhatsApp

    With more than 100 billion-plus downloads, WhatsApp is one of the most popular and widely used chat applications. WhatsApp also supports communication between international phone networks. WhatsApp moved up one spot to take the third-most installed spot in Europe.

    Snapchat

    Snapchat is a social networking and messaging app, the fifth most popular app in 2022. It allows users to send snaps in the form of pictures, videos, and emojis and chat with other Snapchat users. With 144.35 million users, India had the highest Snapchat user base worldwide as of April 2022. With almost 107 million Snapchat users, the United States placed second overall. It is popular among young people, especially those under the age of 16, which raises privacy issues for parents.

    Telegram

    Telegram, a cloud-based, cross-platform, encrypted instant messaging service, offers optional end-to-end encrypted video calling, VoIP, file sharing, and other services. Telegram crossed 500 million monthly active users in January 2021. As of the end of August 2021, it had received 1 billion downloads worldwide, making it the most downloaded app internationally in January 2021. The monthly active users on Telegram surpassed 700 million in June 2022.

    Messenger

    Messenger, a proprietary instant messaging app established by Meta Platforms to send messages, trade files, photographs, videos, stickers, audio, and other media, stands in the seventh position of most downloaded apps in 2022. Users can converse with bots and respond to messages sent by other users. The service also supports voice and video calling.

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    CapCut – Video Editor

    CapCut offers basic video editing features to help in capturing and snipping moments. Free in-app typefaces, effects, and cutting-edge capabilities like stabilization, chroma key, seamless slow-motion, and keyframe animation have all been alluring. CapCut exceeded 20 million downloads, delivering its highest quarter on the App Store since Q4 2019 in Asia.

    WhatsApp Business

    WhatsApp Business, standing in the ninth position in Q2 2022, targets small business owners dealing with a few client requests daily. It has a similar user design to the consumer WhatsApp app, with a few extra functions. For instance, businesses get a verified Business Profile. Small businesses can also set up Catalogs to promote and market their goods on the network.

    Spotify

    Daniel Ek and Martin Lorentzon founded Spotify, a privately held Swedish supplier of media services and audio streaming, on April 23, 2006. As of September 2022, it had over 456 million monthly active users, including 195 million paying subscribers, making it one of the biggest music streaming service providers.

    **These estimates of the top 10 most downloaded apps in the world are as provided by Sensor Tower in Q2 2022. These estimates include unique installs and do not include pre-installed Apple and Google apps.

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    Most Downloaded Mobile Games in 2022

    • Subway Surfers
    • Garena Free Fire
    • Stumble Guys
    • Bridge Race
    • Ludo King
    • Roblox
    • Tall Man Run
    • Race Master 3D
    • Candy Crush Saga
    • Fill The Fridge
    • PUBG Mobile
    • 8 Ball Pool

    Conclusion

    Every day a ton of new mobile apps are released, making it challenging to keep up with them all. It can be challenging to choose the best one, so if you plan to create your app, be sure to look at the most popular ones worldwide to get a sense of what products are most successful on the market.

    The top five apps downloaded the most in 2022 across all stores and categories provide an overview of the general direction users were heading in at the time. The months following the global implementation of lockdown and shelter-at-home policies saw a dramatic increase in app downloads and popularity.

    Mobile app and game developers have benefited from being digital even though many industries had to bear the brunt of financial and economic lapses caused by COVID-19. Compared to many other services, digital products are easily accessible and are not much impacted by physical limitations.

    FAQs

    Which is the most downloaded app in the world?

    TikTok is the most downloaded app. It has more than 2 billion downloads worldwide.

    Which is the most downloaded app in 2022?

    In Q2 2022, TikTok was once again the most downloaded app, marking the eighth time in the previous ten quarters that it has maintained the top spot. Since the start of 2020, only Zoom (Q2 2020) and Instagram (Q4 2021) have outperformed TikTok in a quarter.

    What are the top 10 most downloaded apps in 2022?

    TikTok, Instagram, Facebook, WhatsApp, Telegram, Zoom, Snapchat, Facebook Messenger, CapCut, and Spotify.

    Which game is the most downloaded ever?

    “Subway Surfers” is the most downloaded mobile game of the decade, with 1.8 billion downloads.

    What were the most downloaded apps during the quarantine?

    Aarogya Setu, Zoom, WhatsApp, TikTok, Ludo, Google Pay, Facebook, Messenger, Instagram, Youtube, and Snapchat.

    Which is the most used app in the world in 2022?

    With over 1 billion active users worldwide, TikTok has received the most downloads and is currently the most used app, closely followed by Instagram, Facebook, and WhatsApp.

    • TikTok
    • Instagram
    • Facebook
    • WhatsApp
    • Telegram
    • Zoom
    • Snapchat

  • Snapchat $10 Billion Loss – How Will It Become Profitable?

    As early as a day ago, the news headlines screamed about Snapchat losing USD 10 billion as its stock fell at a 52-week low.  The company lost nearly 40% of its value and reported a net loss of USD 422 million.  This is a consecutive loss after it reported a loss of USD 152 million the previous year as well.

    Snapchat – A Brief
    The Rising Fame of Snapchat
    The Reason for the Loss
    The Future of Snapchat

    Snapchat – A Brief

    Snapchat Inc. later renamed Snap Inc., developed the American multimedia instant messaging app Snapchat. It was created by Evan Spiegel, Bobby Murphy and Reggie Brown, all former students of Stanford University.  Snapchat app became known for representing the new mobile-first direction for social media.  It places significant importance on users interacting with virtual stickers and augmented reality objects.

    Snapchat’s principal feature is that pictures and stories are available only for a short time to their recipients. Over time the app has evolved from a person-to-person photo sharing to now sharing ‘stories’ of 24 hours of chronological content.  It also allows brands to show ad-supported short-form content.  Its privacy includes allowing users to keep their personal photos in a password-protected space called ‘my eyes only’.

    Snapchat exchanges more than four billion snaps a day. It registered a 23% growth last year in its user base registering a total of 293 million daily active users. Due to its popularity among the younger generation, specifical users under the age of 16 years, it has raised privacy concerns for the parents.

    The Rising Fame of Snapchat

    Evan Spiegel, Bobby Murphy and Reggie Brown worked closely together to develop the app, which was initially, launched in July 2011 as ‘Picaboo’. The app was so named due to its feature of disappearing pictures. It was relaunched as Snapchat in September 2011. From thereon, the company turned its focus from branding efforts to usability and technical aspects.

    2012 – Trouble started brewing between the three app developers over the partnership and it took on the form of a legal battle.

    2012 – The CEO of Snapchat, Evan Spiegel described the company’s mission – “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion—not just what appears to be pretty or perfect.” He further elaborated and positioned Snapchat as the solution to the stress that was created due to the longevity of personal data on social media

    2012 – This resulted in an increase of Snapchat images sent per second from 25 in May 2012 to 20 million images per day by November of that year.  Within a space of 6 months, users had shared over one billion photos on the Snapchat iOS app

    2012 – Snapchat also released the Android app in October this year

    2013 – A new version 5.0 of Snapchat was released for iOS.  New features were available in this updated version like speed and design enhancements, swipe navigation, an improved friend finder and in-app profiles

    2013 – In June Snapchat introduced Snapkidz.  This app was made for children under 13 years of age.  It was a part of Snapchat and activated only when the user verified their age by keying in his/her birthdate.  This app only allowed users to click photos and draw restricting them to send to other users.  Also, any photos could only be saved locally on the device being used.

    2014 – In September Reggie Brown settled with Spiegel and Murphy for USD 157.5 million and was also credited as one of the authors of Snapchat

    2015 – Snapchat’s users were sending 6 billion videos per day by November

    2016 – In a few short months that figure reached 10 billion videos per day

    2016 – By May of this year, Snapchat had generated strong investor interest and raised USD 8.1 billion in equity offering

    2017 – The app’s popularity had grown its daily active user base of 166 million by May

    2017 – In November Snapchat ran into a spot of trouble when its redesign was not received enthusiastically.  This caused Snap Inc., to lose USD 1.3 billion in market value

    2019 – Snapchat rallied and by the end of the year had ranked as the fifth most downloaded app of the decade

    2020 – Snapchat acquired AI Factory, a computer vision start-up to boost its video capabilities

    2020 – In November Snapchat announced ‘Snapchat Spotlight’.  It declared a total pay out of USD 1 million a day to users posting viral videos.  However, the criteria for a video to be considered viral was not specified, nor was there any clarification on the distribution of the prize money

    2022 – Last month Snapchat announced its plans to launch Snapchat Plus – a subscription-based model.  The subscription will allow its users access to additional features and an ability to change the app icon.

    The Reason for the Loss

    Snap Inc., the camera and social media company went public in 2017 with a share value of USD 27.  In October of 2021 its stock price peaked at USD 83.  The stock saw a deep plunge of 25% just a few days before after the company posted a Q2 loss of USD 422 million.

    The company’s second-quarter investor letter read – “The second quarter of 2022 proved more challenging than we expected, Our financial results for Q2 do not reflect the scale of our ambition. We are not satisfied with the results we are delivering, regardless of the current headwinds.”

    Although Snap’s user base has grown from the first-quarter’s 332 million to second-quarter’s 347 million daily active users, the company’s losses have been attributed to a few broader reasons

    • Increase in cost of revenue – payments to content partners, costs of creating content and inventory costs for Spectacles – the company’s camera-enabled sunglasses.
    • Snapchat’s rejection of USD 3 billion from Facebook resulted in Facebook turning Instagram into a formidable competition to Snapchat. Instagram offers the same features made better than Snapchat.
    • The reduced advertising content on Snapchat is increasing pressure on revenue.
    • Economic challenges mean Snap is facing rising inflation and interest rates, supply chain shortages, labour disruption, policy changes as regards to the platform and, of course, the effects of the ongoing war.

    The company has announced a significant slow-down of the hiring process.

    The Future of Snapchat

    Apple’s change in privacy policy has adversely affected many social media platforms and Snapchat is no exception. In April 2021, Apple announced it would ask iPhone users for permission before allowing social media apps to track their activity. This move is likely to be replicated by Google for Android devices. This move threatens companies like Snap whose revenue is largely dependent on selling smartphone ads.

    However, the company is already on a quest of diverse revenue streams. It has already launched or has begun developing several new features designed to encourage users to buy products from brands within the app. It will allow Snap to earn commissions and increase revenue.

    The company is, although going through a troubled time, by no means finished. It is already ideating and creating new revenue streams to emerge stronger and post substantial profits in the future.

    FAQs

    Why did Snapchat lose $10 billion?

    Apple’s change of privacy policy, tough competition, and rescued advertising content were some of the reasons why Snapchat stocks dropped.

    What is the future of Snapchat?

    The future of Snapchat depends on the new features the app may introduce and its subscription services.

  • Top Privacy-Focused Social Media Platforms in 2022

    Social media isn’t what it used to be, especially since we’ve become more aware of the privacy concerns of utilizing big sites. Whatsapp and Facebook, two of the most popular social networking apps, have regularly been in the news due to privacy concerns.

    In the Cambridge Analytica incident, Facebook leaked data of roughly 87,000 users. Another 6.8 million users’ data was lost in September 2018 when a third-party app acquired access to using images. In response to this, the #DeleteFacebook movement, which had been developing steadily, exploded.

    WhatsApp recently notified its users that it would be changing its Terms of Service and Privacy Policy. Users were given a deadline to either accept or stop using the app. Millions of people were thrown into a frenzy, with many jumping ships in search of an alternate platform. The true impact of WhatsApp’s T&C amendments on individuals has most certainly been exaggerated. Indeed, WhatsApp just requests permission to share data collected by the app with the rest of the Facebook family of apps. More crucially, no messages, groups, or call records include in this data.

    However, How can you replace these services and stay in touch with friends and family in a world dominated by social media, particularly Facebook which now owns major social media sites like WhatsApp, Facebook Messenger, and Instagram?

    There are, thankfully many open-source, privacy-focused solutions available. While exploring them, alternatives were seen that were fit for use, interesting, and easy to assure friends and family to join.

    By far, the most difficult social networking application to replace is Facebook. There isn’t a great substitute for this social media platform, but there are a few choices.

    So, Let’s get started.

    MeWe
    Mastodon
    Diaspora
    Pinterest
    PixelFed
    Snapchat
    Signal
    Telegram
    Wire
    Tumblr

    MeWe

    MeWe is yet another privacy-focused social networking platform. The site takes pride in the fact that it is free of adverts and does not manipulate user feeds. Users, on the other hand, have complete control over what they see. While it functions similarly to Facebook, it is a more secure option. MeWe functions similarly to Facebook, albeit in a more confined community, despite the fact that it is not open source. MeWe is accessible via a mobile application. It has a solid privacy policy, but it isn’t very popular.

    Mastodon

    Mastodon is by far the most popular of the federated social media platforms. It’s also completely free, simple to use, and concerned about user privacy and security. Mastodon resembles Twitter more than any other social media platform.

    But it has a significantly larger word count and excellent control over who may read your postings (public, followers only, or unlisted). If you’re posting about sensitive topics, you can add content warnings to photographs or posts so that only people who choose to click the notice will see what you’re talking about. In addition, they refer to their posts as “toots” rather than “tweets” or “statuses.”

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    You also have a variety of options when it comes to joining Mastodon. Because, unlike Facebook or Twitter, you join an instance rather than a central website. Some are public, while others are private, some cater to specific interests or beliefs, and some people host their own. You can follow users on any instance, regardless of which one you join, so you don’t miss posts from your favorite individuals even if you switch instances.

    It offers a facility that allows you to seek up your Twitter connections and follow them on Mastodon. It aids in the development of a following when joining a new site. Mastodon has proven to be a fantastic tool for interacting with friends and family, as well as networking and making new acquaintances, similar to Twitter.

    Diaspora

    Diaspora is founded on three core values: decentralization, freedom, and privacy. Instead of storing everyone’s data on a single server owned by a large corporation. Diaspora’s founders built a social network that disseminates this information and is owned by no one. Each user has the option of creating and hosting their own server, dubbed a ‘pod,’ or joining one of their friends and communicating within this ‘diaspora’.

    Pinterest

    Pinterest is particularly popular among consumers who exchange images of their home improvement, homemade objects, cooking recipes, and other interests. And gloating about a new garment isn’t exactly a sin, is it? As a result, Pinterest is more focused on “things” than Instagram, which is more focused on users.

    Moreover, unlike Instagram, Pinterest allows you to share your material without the need for repeated social engagement. Pinterest, on the other hand, is not influenced by the corporate world. For example, an AR-powered option like “Try on” benefits both shoppers and e-stores.

    PixelFed

    PixelFed is another newcomer that is federated and as user-friendly as Instagram. You join through an instance and you can choose how you want to publish your photos and who can follow you, just like Mastodon. You may use Instagram on your PC or through your favorite mobile web browser, unlike Instagram, which is best seen through its own app.

    PixelFed has a small user base, owing to the fact that it is still in development. However, inviting friends to join is simple, as it only takes a few clicks and they are in without having to download anything.

    Snapchat

    Snapchat has a simple user interface and a lot of features. The AI-powered Lenses are probably the app’s most amusing feature. You can alter your appearance to make yourself appear older or younger and do a lot more fun with unlimited filters on this platform.

    After all, Facebook replicated several of Snapchat’s features and put them on Instagram to discourage users from leaving. There’s something for everyone, from Stories to disappearing texts, face filters, and more. So, if you want to use the actual Instagram, I strongly suggest using Snapchat. The good news is that Snapchat has lately revamped its efforts and introduced new tools such as Find Instagram Feed alternatives.

    To summarise, Snapchat is not simply another social media app; it is one that, in a few years, may foreshadow the future of social media, especially, short video stories. If you want to experiment with new features, Snapchat is your got-to-go place.

    Signal

    Signal, which was first released in 2014, promises to use cutting-edge security and end-to-end encryption to ensure that your messages are never shared or accessed by anybody other than you and your intended recipients. Message history is likewise maintained on your smartphone, and only on your device. Furthermore, because the encryption software they use is open-source, it is susceptible to increased public scrutiny, forcing those in charge of the app to act quickly to address any security vulnerabilities.

    Telegram

    Your calls and messages are safeguarded with end-to-end encryption once the ‘Secret’ chat option is enabled, and Telegram can no longer access the data. The talks you conduct in ‘Secret’ chats are only getting safe on the smartphones of the participants, rather than Telegram servers, as they are with Signal. Telegram, on the other hand, takes it a step further. It can only be used on that device. The chats used to be relinquished if a user log in to their account from a different device. If someone tries to capture a screenshot of your messages, you will be notified.

    Wire

    Wire is a secure messaging app with end-to-end encryption that is shielded by European data retention laws. It provides free personal accounts as well as paid business plans that include additional support and features. Wire boasts clear voice and video communications.

    Wire supports both 1:1 and group screen sharing. It also allows you to share multimedia files and filter audio. You can log in to your account from up to eight synced devices, which are available for all major platforms. Within chats, you can format text with bold and italics, as well as create lists. You’ll also be able to optimize file sizes for easy sharing, as well as set timers to delete messages for extra privacy.

    Tumblr

    Tumblr is one of the oldest social media networks on the Internet, yet it lacks the popularity of Instagram or Facebook. It’s often mistaken for a microblogging site, but it’s much more. Photographs, GIFs, movies, and other sorts of media can now be shared. You may also search Tumblr using hashtags, and you can create a community with support for private chats. Tumblr is a specialized social networking site that, when used properly, may provide many users with a creative outlet.

    The quantity of followers is crucial on practically every other social media platform. People like to brag about how many followers they have on social media. Tumblr, once again, is unique. It’s uncommon to come across a Tumblr blog that shows the number of followers it has. Tumblr users are more concerned with their interactions with other users, and the desire to form deeper bonds. As a result, you’ll need to adjust your attitude about participation in this situation.

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    Conclusion

    Social media is a useful tool, no doubt about that. But the one caveat with most social media apps is that they track you, sell your data and make money from the user content. Well, that’s why there are new social media apps coming up each day that offers users a better privacy experience and make use of blockchain technology.

    FAQs

    What happened in the Cambridge Analytica incident?

    In the Cambridge Analytica incident, Facebook leaked data of roughly 87,000 users.

    How is Mastodon different from Twitter & Facebook?

    Unlike Facebook or Twitter, in Mastodon, you join an instance rather than a central website. Some are public, while others are private.

    What can we do using AI-powered Lenses in Snapchat?

    The AI-powered Lenses are probably the app’s most amusing feature. You can alter your appearance to make yourself appear older or younger and do a lot more fun with unlimited filters on this platform.

    Which are privacy-focused social media platforms?

    Some Privacy-focused social media platforms are MeWe, Tumblr, Snapchat, Signal, Telegram, etc.

    How do privacy-focused messengers work?

    The app has end-to-end encryption which protects your data from outside interference, including from the app developers themselves.

  • Dau and Mau of Top Social Media Platforms | Active Users of Social Networks

    There are very few ideas and innovations that come into the world and impact everyone. One such thing is the rise of social media companies.

    Two decades earlier who would have thought that connecting with people all around the world would become so easy. But thanks to technology and its great inventions it became possible.

    Social media has made the world shrink in terms of connectivity. It has not only helped with connections but in the present times, it has provided great platforms for businesses.

    All these companies have a huge DAU and MAU base that makes them a great pool of opportunities and entertainment for everyone.

    What Are DAU and MAU?
    How are DAU and MAU Measured?
    DAU and MAU of Top Social Media Platforms

    Social Media Platforms with Active Users

    What Are DAU and MAU?

    The terms DAU and MAU, both signify the number of users. These are metrics that help to calculate the engagement of users towards a company.

    In simple terms, the number of users who actively connect with a particular application daily is Daily Active Users (DAU). The number of people who actively connect with an application every month is Monthly Active Users (MAU).

    How are DAU and MAU Measured?

    There is a need to determine two things in order to measure the active users of a social media company. These are ‘Users’ and ‘Actions’. Users refer to the people who have downloaded the social media application. Action on the other hand involves logins, clicks, viewing, and other activities on the platform.

    To measure the DAU companies pick a period of 24hrs and measure the number of active users during that time. The basic formula to find the Average DAU is the sum of each day’s active users/number of days in a month.

    To measure MAU which is the active users in a month, the company selects a month to record it. The basic formula to find Average MAU is the sum of each month’s active users/ 12 (Number of months in a year).

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    DAU and MAU of Top Social Media Platforms

    Top Social media companies greatly rely on the revenue generated from advertisements. This revenue increases with the increase in the number of active users. So, here’s the DAU and MAU of the top companies:

    Facebook

    Daily Active Users – 1.6 Billion
    Monthly Active Users – 2.9 Billion

    Facebook Active Users
    Facebook Active Users

    The name that made us familiar with the wide world of social media is Facebook. It was founded in the year 2004 by Mark Zuckerberg. Along with Mark, the other founders of the company include Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes.

    Facebook has surely managed to make itself to the top over the years and is the largest social network in the entire world today. In this huge network, India provides the most active users.

    YouTube

    Daily Active Users – 149 Million
    Monthly Active Users – 2.5 Billion

    Another very popular name among the top social media companies is this video-sharing company. YouTube was founded in the year 2005 by Jawed Karim, Steve Chen, and Chad Hurley. It has the second largest count of active users in the world.

    YouTube has been a great source of easy information for everyone. It has given birth to a new and creative field of profession that provides a great earning opportunity for many.

    WhatsApp

    Daily Active Users – 1 Billion
    Monthly Active Users – 2 Billion

    The platform that made messaging, voice calls, and video calls super easy for us is WhatsApp. It was founded in the year 2009 by Brian Acton and Jan Koum. The company has the third-largest number of active users in the world.

    India has the most active users of the WhatsApp which is more than any country. WhatsApp was earlier bought by Facebook in the year 2014.

    Instagram

    Daily Active Users – 600 Million
    Monthly Active Users – 1.5 Billion

    At present, the moment we say social media, the first name to pop up in everyone’s mind is Instagram. It was founded in the year 2010 by Kevin Systrom and Mike Krieger. Facebook bought it in 2012.

    The company started as mere a photo-sharing platform. But now, it has created a world of its own. It is a huge pond filled with pictures, videos, influencers, content creators, small businesses, and more.

    TikTok

    Daily Active Users – 15.5 Million
    Monthly Active Users – 1 Billion

    This platform made the concept of small videos viral all around the world. It was founded in the year 2016 by ByteDance, a Chinese startup company. Zhang Yiming is the founder of the startup that launched TikTok.

    It has a huge base of active users in various countries. The company was, however, banned by India in the year 2020 due to certain issues of national security.

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    WeChat

    Daily Active Users – 450 Million
    Monthly Active Users – 1.2 Billion

    Another popular name in the world of social media is WeChat. It was founded in 2011 and developed by Allen Zhang. The platform is owned by Tencent, a Chinese firm.

    It is a multi-purpose application that facilitates instant messaging, social media, and mobile payments. This application is banned in India, although it works in the United States, United Kingdom, Italy, and more.

    Telegram

    Daily Active Users – 55.2 Million
    Monthly Active Users – 550 Million

    It is an instant messaging platform founded in the year 2013. The founders of the company are Pavel Durov and Nikolai Durov. It also provides the feature of file sharing, video calling, and others.

    Telegram allows you to access your chats on different devices. Telegram is popular platform emerging as a challenging alternative to WhatsApp.

    Snapchat

    Daily Active Users – 319 Million
    Monthly Active Users – 557 Million

    It is a super popular social media company based in America. It was founded in the year 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.

    The application allows users to share pictures with their friends in a quick and quirky way. The users can chat with their friends, view live stories from around the world, and also explore different content.

    Twitter

    Daily Active Users – 217 Million
    Monthly Active Users – 436 Million

    Twitter is a microblogging and social network company. It was founded in 2006 by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. Twitter is an America-based company.

    The platform allows the users to post and tweet and also interact with others’ tweets. It helps the users to build a social network and also get updated with the latest news and trends.

    Sina Weibo

    Daily Active Users – 248 Million
    Monthly Active Users – 573 Million

    It is a Chinese microblogging platform. It was started by Sina Corporations in the year 2009. Charles Chao, the CEO of Sina Corporations is the one who launched it.

    It is similar to Twitter only based in China. This is one of the largest social media platforms in China. It has features like image posting, instant messaging, stories, the latest news and trends, and more.

    Conclusion

    Nowadays, when we think about marketing strategies, the first thing to come to mind is social media. The power of social media was not known to many but in recent times, it has become an integral part of almost every business, be it big or small.

    The top social media platforms like Facebook, Instagram, YouTube, and more have a huge number of users. These users include the audience, content creators, influencers, and more. This huge base of users makes these platforms a great source of opportunities for many. With time, the active users usually grow and make for the success of these companies.

    FAQs

    Which social media platform has the highest active users?

    Facebook has the highest active users.

    What is the number of Twitter’s daily active users?

    Twitter has 217 million daily active users.

    How many active users are on Instagram?

    Instagram has 2.1 Billion monthly active users.

    How many users have WhatsApp?

    WhatsApp has 2 billion active users.

    What is the most downloaded app?

    TikTok is the most downloaded app worldwide.

  • Top 9 Best Platforms for Video Ad Campaigns

    Video advertisements have become one of the most effective ways of marketing across the globe. With the increase in social media users and digital platforms. It is found that video ads are booming and it has much more engagement than traditional commercials.

    Companies have started investing heavily in video advertisements due to the evident increase in the return on investments. Today all the platforms that support advertisements have adopted video advertisements.

    Advertising on the right platform in the right manner will help popularise the respective campaigns that will inadvertently pave way for better revenues. This article will look at some of those platforms where companies can advertise their videos to popularise their campaigns. Let’s start with the list.

    1. Youtube
    2. Facebook
    3. Instagram
    4. Twitter
    5. Google Ads
    6. Snapchat
    7. Microsoft Audience Network
    8. LinkedIn Ads
    9. Amazon

    1. Youtube

    Platform YouTube Ads
    Active Users 122 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes in General

    An Example of the Ad by using YouTube

    YouTube is considered to be the king of video content, which makes a lot of sense for you to advertise on this platform. The platform claims that it has around 2 billion monthly active users. There is also a myth about YouTube being the second largest search engine in the world which makes it more appropriate to be used for video advertisements that can help in brand campaigns.

    The average YouTube viewing session lasts for around 40 minutes. You can target the users through the YouTube platforms using the same AdWords interface which is used for Google. With millions of hours of video content created the publishers can choose to advertise in various units depending on the target audience.

    They have different kinds of ad statements that the publishers can choose from depending on the way in which they want to engage with the audience. Some of the ad options available on YouTube are TrueView Reach Ad, TrueView Discovery, TrueView Action Ad, six-second bumper ad, etc. You can also choose between skippable and non-skippable video ads as per the need of your campaign.

    The time limit for the skippable ads can range between 12 seconds to 6 minutes with 5 seconds of view. Whereas non-skippable ads can range between 6 seconds to 3 minutes.

    It also allows you to measure the performance of your videos using a built-in YouTube analytics tool. YouTube also contains a wide range of ad formats which include Mobile Roadblocks, Brand Channels, and InStream Video Ads.

    Roadblocks will allow you to see how many people have viewed your ad on YouTube mobile in a single day. Brand Channels are considered to be the best option to increase brand engagement for both Android and iOS users and InStream Video Ads run when users are streaming the video from a premium inventory partner on the Android version of YouTube.

    YouTube has an average cost per view that ranges between 10-30 cents.

    Facebook

    Platform Facebook Video Ads
    Active Users 1.8 Billion Daily Active Users
    Maximum Ad Time Limit 240 Minutes

    Lenovo’s Smarter Technology ad on Facebook
    Lenovo’s Smarter Technology ad on Facebook

    Through its promotion of different types of video advertisements, Facebook has also grown to be an excellent platform to promote brand videos.

    Since they have over 2 billion people as customers present throughout the length and breadth of the globe, advertising on Facebook becomes an excellent way to reach the respective target audience.

    76% of Facebook’s revenue was accounted for Mobile advertising during 2015 and it has been increasing since then. Facebook is a digital platform that has already run successful campaigns for top brands.

    Through Facebook’s ads, you can target people based on demographics, location, interests, behaviors, and connections. In short, you can easily target your audience and create a personalized ad for them according to the campaign’s needs. The video ads on Facebook can run up to 240 minutes.

    They have different kinds of video advertisement facilities like In-Feed Video ads which allow users to see the advertisements as and while they scroll through the news feed. Similarly, they have In-Stream Video ads that will play its self during another video content.

    Facebook also supports auto-play video ad formats, multi-image carousel ads, and dynamic product ads. The payment scheme of Facebook is considered to be flexible suiting your daily budget. The payment scheme starts at USD 5 per day.

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    3. Instagram

    Platform Instagram Video Ads
    Active Users 500+ Million Daily Active Users
    Maximum Ad Time Limit 60 Minutes

    Uber ran its ad on Instagram
    Uber ran its ad on Instagram

    Instagram is one of the widely used Social media platforms. This digital platform is filled with Millennials. Instagram offers several video advertisement options for its users that are very similar to Facebook. They have In-Stream video ads and Story Ads.

    Instagram’s video ads make it seem like a native ad which makes it similar to a user-posted video ad. The only difference in the paid ad will be that it would have a sponsored tag on it.

    The length of the video can be up to 60 Minutes. You can even adjust and target your audience according to age, country, gender, and demographics. It is similar to the Facebook ad campaign.

    4. Twitter

    Platform Twitter Video Ads
    Active Users 237.8 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes 20 Seconds

    Twitter Video Ad Example
    Twitter Video Ad Example

    Twitter has always considered itself to be a mobile-first platform. The ad revenue for Twitter had a total of USD 1.15 billion. As of 2020, Twitter is expected to have around 353 million monthly users.

    With an option to choose the users to whom content including video advertisements is shown, Twitter becomes an excellent option to popularise campaigns. Additionally, these video ads have longer permanence when compared to the posts that are organically posted.

    Even with Twitter’s video ads, you can target your audience based on demographics, geography, gender, age, language, keywords, interests, and usernames. You also have the option to modify the settings to target the audience based on mobile plan carriers such as OS and users on Wi-Fi. The ads on Twitter have a time limit of 3 Minutes and 20 Seconds.

    They also have a plethora of campaign goal options that can be chosen appropriately. Some of the options available are known as Promoted Video Views which will suit excellently to popularise brand awareness and In-Stream video views that can help increase the view count of a particular ad by borrowing equity from bigger and well-known brands.

    Another important statistic that makes Twitter a platform that engages most audiences through advertisements is that tweets that include videos have six times more chances to be retweeted when compared to tweets containing text and images. Twitter uses a cost-per-view model which means the digital platform will charge you only when the user views your video.

    5. Google Ads

    Platform Google Ads
    Active Users 2.65 Billion Daily Active Users
    Maximum Ad Time Limit 30 Minutes

    Google is the go-to search engine where all searches go, it qualifies as one of the best platforms to publish video advertisements to promote campaigns. They have Google Ads Experts who will help the clients with all that is required for their campaign. The time limit for Google Ads is around 30 minutes.

    Google also goes the extra mile to help brands identify the right customer base and pitch in the ads right in front of them. This practice has proven to have increased the leads by over ten times and conversion rates twice. You can even use Ads to target only smartphones or mobile users. Using Google Ads, you can publish ads within the apps, Google search results, and browsers.

    6. Snapchat

    Platform Snapchat Video Ads
    Active Users 293 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes

    Snapchat has 238 million active users daily in which the vast majority of whom are millennials. Snapchat works on the disappearing model which means that the images and videos which are uploaded by the users will disappear after a point in time.

    An Example of Video Ad on the Platform Snapchat

    Snapchat’s video ads will appear on the recent updates section of the user’s friends list. The user will have to tap on the ad to play the full video just as viewing a Snapchat message. This unique method of Snapchat will help you know for how long the user has watched the video and when the user stopped watching it. And will also let you decide what type of advertisements are better for brand campaigns.

    You can also run the ads on the discover section of Snapchat. In this section, ads will automatically run as the user swipes to the next piece of discovering content. But there is an option for the user to swipe away if they don’t prefer watching the content. Snapchat can show the ads for 3 minutes at max.

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    7. Microsoft Audience Network

    Platform Microsoft Audience Network Video Ad
    Active Users NA
    Maximum Ad Time Limit 3 Minutes

    In the frenzy of advertisers looking out for opportunities to stand out for their content through innovative ways, the Microsoft Audience Network has emerged to be a fond option among them wherein they can circulate video advertisements. These ads will be reaching potential customers who are actively using MSN and Microsoft’s news.

    Since Microsoft is the one and only platform that has access to the search intent data of Microsoft Bing and profiles data on video assets of LinkedIn, the video ads circulated through Microsoft’s audience network will have deeper connections and hence will be able to perform better across their audience base.

    They have several kinds of campaigns hosted from which the publisher can choose the right one for their ads through appropriate bids. The ads shown on Microsoft Audience Network have to be in the time range of 6-120 seconds.

    8. LinkedIn Ads

    Platform LinkedIn Video Ad
    Active Users 121 Million Active Users Daily
    Maximum Ad Time Limit 30 Minutes

    An Example of a Slack Video Advertisement by the platform LinkedIn
    An Example of a Slack Video Advertisement on the platform LinkedIn

    Despite being an excellent platform used by a large number of people, the potential of LinkedIn as a video advertising platform is not yet well explored. As per the study conducted by Kinsta, there are 121 million users in total who visits the LinkedIn site daily.

    So we can assume that without any doubt LinkedIn ads are an excellent way to make sure that the campaigns are reached a more professional audience. As the people using LinkedIn are majorly professional people looking out to find something. It can be an employer looking for employees or vice versa.

    The audience that it provides is surely one to not miss while promoting a brand campaign. The best-targeted audience for LinkedIn is the professionals that might be eager to learn something new in their course of the field.

    Since LinkedIn video ads are not very popular, the concerned brands are able to make use of this opportunity to the maximum. And the time limit for running a video advertisement is around 30 minutes.

    9. Amazon

    Platform Amazon Video Ad
    Active Users 300 Million Active Users Daily
    Maximum Ad Time Limit 3 Minutes

    Through its premium TV streaming content and OTT platforms, Amazon is an excellent pedestal to spread a campaign through video advertisements. Through Amazon, brands can circulate their video ads through Freevee, Twitch, Prime Video, or even on Fire TV.

    In the US alone, Amazon has more than 135 million viewers which will help the brand specifically target its chosen group of customers. They also have a proven 90% increase in purchase rates after advertisements are streamed into their media.

    They have various products from which the publisher can choose as a channel to publish their advertisements. Also, the audience available on Amazon is quite different from other platforms.

    The maximum limit of Amazon ads is around 3 minutes. But the thing to note is that Amazon has different time limits for video advertisements based on the product through which the ad is streamed.

    The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in an important and very important votes. Source: Statista
    The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in important and very important votes. Source: Statista

    Conclusion

    As digitalization is at its zenith, it looks like video advertisements are going to be in trend for quite some time. The compelling ways in which video ads hook customers will never go out of trend. There are various platforms that can be used to publish video advertisements.

    Knowing the reach of these ads, all the major platforms and search engines have come up with products that will suit the different requirements of the brands. Along with the platform chosen, it is also important to have quality content in the video ads so as to ensure better leads and conversion rates.

    FAQs

    Which platform is best for advertising in 2022?

    Some of the best advertising platforms in 2022 are Google Ads, YouTube, Facebook Ad Manager, AdRoll, etc.

    Which social media has the most effective advertising?

    The most reliable social media platform for effective advertising is undoubtedly Facebook.

    What kind of videos attracts viewers?

    The type of video content that attracts viewers can roughly fall under the category of product videos, interviews, testimonial videos, tutorials, explanatory videos, vlogs, etc.

    The most popular platform for video ads is YouTube.

  • Why Snapchat wouldn’t exist without Apple?

    Snapchat is an American based social media company. It is a multimedia messaging app which is developed by Snap Inc. Snapchat has a lot of features and one of the prime features of the company is that the message and the images that are sent are usually for a short period of time and later the users will not be able to access it.

    Snapchat has around 265 million daily active users, with the app available in more than 30 languages. In this article let’s look at why the CEO of Snapchat had said that the app wouldn’t exist without Apple.

    Snapchat – Latest News
    Snapchat about Apples new Privacy Update
    Steps taken by Snapchat towards Apple’s Privacy update
    FAQ

    Snapchat – Latest News

    Evan Spiegel who is the CEO of Snapchat had recently conveyed that the mobile application Snapchat wouldn’t exist without Apple’s iPhone. This was regarding the new policy of Apple where they had conveyed that they would charge 30% fees on any in-app transactions on various platforms.

    The CEO of Snapchat had conveyed that they don’t have any problem in paying the amount charged by Apple and to the rules set by Apple. He added that the company doesn’t have a choice but to accept the 30% fees charged by Apple but the company was happy to pay them in exchange for the amazing technology which is provided by Apple in terms of software as well as the advancements provided in their hardware.

    The evolution and future of short video platforms
    There is no denying Instagram, Snapchat, and TikTok, etc. are dominating today’ssocial platform. The future of social media will probably be bifurcation withperforming sites such as TikTok on one side to fulfill our insatiable need forsocial capital and interstitial media and message platforms li…
    StartupTalkySimran Shahid

    Snapchat Average Revenue per User
    Snapchat Average Revenue per User

    Snapchat about Apples new Privacy Update

    Regarding the new update for the iPhone users with regards to privacy, Evan Spiegel has said that Snapchat is on the same page as of Apple and conveyed that they are aligned with the company to helping in protecting the privacy policy.

    The CEO of Snapchat had also stated that their investment in the privacy policy made 10 years earlier is really paying off right now. The ATT is expected to create an impact on the advertising business model of social media companies like Facebook and Snapchat which the CEO of Snapchat is very well aware of.

    Steps taken by Snapchat towards Apple’s Privacy update

    Snapchat’s CEO has said that he is very well aware of how the update of Apple would impact their business model and he also said that the company has been working with their advertisers to in order to shift to the new ad tracking network of Apple.

    Apple uses the ad tracking network to measure the effectiveness of the advertisements on the mobile applications. Spiegel has conveyed that the transition has gone smoothly for their business.

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    The revenue earned by a company is the major source through which the worth ofthe company is decided. You would be surprised to know some of the topcompanies’ revenue earned per minute. Here are the list of the top companies andthe revenue they earn every minute. AmazonAppleAlphabetMicrosoft…
    StartupTalkyAlan Joseph

    FAQ

    Does Snapchat work better on iPhone?

    Some experts believe that snapchat works better on iPhone because it has different OS than android.

    What are Apple’s new privacy changes?

    With Apple’s latest software update, iPhone and iPad users will now encounter pop-ups in the apps they use, asking whether the user wants to allow the app “to track your activity across other companies’ apps and websites.

    Who is the CEO of Snapchat?

    Evan Spiegel is the CEO of Snapchat.

    Conclusion

    The App Tracking business model of Apple had seen a lot of criticism including the social media giant Facebook claiming that this model was set to increase their profits and not keeping in mind the privacy of the users. However, the new feature is live for all iPhone users across the world.

  • The evolution and future of short video platforms

    There is no denying Instagram, Snapchat, and TikTok, etc. are dominating today’s social platform. The future of social media will probably be bifurcation with performing sites such as TikTok on one side to fulfill our insatiable need for social capital and interstitial media and message platforms like WhatsApp on the other to manage interpersonal contact and improve our social ties. The social media future would probably be one of bifurcation. This dual set of social roles, which today in most social media are conventionally under one roof, can no longer tolerate a shifting user’s desire and must therefore be unbundled.

    The evolution and future of short video platforms

    Users from all over the world are using these platforms to promote their brand, blogs, creating challenges and getting viral. TikTok and reels have completely taken over today’s short video platforms. Nowadays, live streaming video is fast becoming king in the world of social media, as innovators like Snapchat pave the way and push rivals to innovate quickly and adjust to remain important. Facebook released its feature Stories, an almost accurate copy of the model from Instagram. The rivalry is strong and consumers have plenty of choices, with live video streaming and disappearing content on social media. We must first understand how social video has begun, struggled, and succeeded to predict how it will evolve.

    Interacting using Social Media Stories:

    It can be hard to stand out on Instagram stories, especially if you are a brand. As a brand, you have to compete with influencers and friends and a follower’s family for publicity. What makes it even harder is that brands on Instagram Stories are supposed to deliver consistently high-quality, entertaining content. If the content of your brand is not the same as a user’s friend or power, you can expect to swipe next. Social Media helps influencers and bloggers interact with users on a day-to-day basis. Help them grow their fan base and grow their business too.

    Instagram Stories as a platform for users to reach their fans

    It is really easy to concentration on what you can do and not what others can do for you when you find out how to use your Instagram to promote your blog! In fact, you can expose your content to new audiences who could benefit from your latest blog post to create a powerful community with others in your niche! Instagram Stories provide your fans with a true, direct relationship and help to build a clearer image of what people really are like. The stories provide more precise insight into life behind the scenes and more possibilities for manipulating the viewer, instead of just a carefully edited and a formulated snapshot of your Instagram feed.

    Creating Social Media Stars:

    It’s definitely nice to blog from Instagram. There is no need to think about website maintenance or the development of more than 1.000 words! Also, it is simple these days to take good images of yourself and yourself, so you can ride without the need: a photographer

    Short videos changing how creators use their platform

    With the debut of YouTube, video became a popular choice of content. The video-sharing site has allowed the user to experiment with content created by themselves, resulting in a new age. YouTube reveals that only about anyone or something can be ‘viral’ on the site, from beauty tutorials to viral dance crazes. The channel currently has over a billion views per day and more than one billion users all over the world.

    Bloggers have established themselves through these platforms. Where they can put out their content for their fanbase. These platforms help the users to create something out of themselves and to put out content every day.

    Content that Vanishes:

    The first to launch picture and video material disappears was Snapchat in 2011. While the app initially had a scandalous stigma, it soon became the favoured communication tool among millennials. This addictive method for sharing content gained popularity, with companies realizing the opportunity to reach their younger target audiences and starting ads on the app.

    Though Snapchat has 158 million active users per day, Facebook dominates the social media industry with 1,23 billion active users per day. Instagram has 400 million active users daily, with 150 million using Posts. As Snapchat slowly started to incorporate advertisements and paid content, Instagram monetized the history feature easily and sold ads at a cost per 1,000 impressions. The inspection button on their profiles also allowed advertisers to track the review of their stories.

    Conclusion

    You have to take chances to succeed in social media. Most importantly, the audiences must generate useful material. Content development itself is not the problem—it creates content that is really connected to markets that are of greatest importance in building commitment. If you are making a video on Snapchat or Facebook Live, if you cannot respond, then it probably doesn’t make you and your audience any difference. People don’t just look at videos any more–they connect. The video is the last storyteller if the camera is like a keyboard and the image is worth a thousand words.