Tag: sms marketing

Omnisend Review: The All-in-One Marketing Automation Platform for Growing E-Commerce Brands

Omnisend is a complete marketing automation platform for e-commerce brands to leverage a few effective channels for customer engagement, such as email, SMS, and push notifications. Built specifically for online retailers and entrepreneurs, Omnisend makes it easier to use tools for creating campaigns, advanced segmentation, and pre-built automation workflows, such as welcome series, abandoned cart recovery, and post-purchase follow-up. It integrates with many platforms like Shopify, WooCommerce, or BigCommerce with Omnisend, personalizing communications and improving conversion by creating a single dashboard from which to control customer journeys. This article will discuss the main features of Omnisend and how it will power e-commerce brands in acquiring and retaining their customer base.

What is Omnisend?

Omnisend is an omnichannel marketing automation that was founded in 2014. Initially, it was known as Soundest. It serves eCommerce businesses at its core. It enables brands to manage all their customer communications, including email, SMS, push notifications, Facebook, and WhatsApp, and automate them entirely from a single dashboard. Unlike most other ESPs, it offers silken multi-channel workflows, advanced segmentation based on real-time shopping behavior, and deep integration with the major e-commerce platforms like Shopify, WooCommerce, and BigCommerce. Unlike general ESPs, Omnisend is constructed purposefully for e-commerce by offering pre-built automations, dynamic product recommendations, and revenue attribution to help online retailers sell more and retain more customers.

Key Features of Omnisend

Email Marketing

Drag-and-drop Editor: Omnisend’s highly drag-and-drop email builder helps users create well-designed emails without virtually any technical knowledge. You can easily include text, images, product recommendations, or dynamic discount codes straight to your email.
Pre-formed Templates: This platform has a library of above 150 email templates across different scenarios-from welcome emails to abandoned cart reminders, customizable and on-brand, helping you get up quickly on campaigns.
Segmentation: Omnisend’s advanced segmentation allows you to filter contacts using demographics, behavior, purchase, and engagement history for extremely relevant and personalized campaigns.

Try Omnisend here

Push Notifications & SMS

Automation Workflows: You can automate SMS and push notifications, in addition to the emails, enabling multi-channel campaigns on cart recovery, order updates, and flash sales in a unified workflow editor.
Global Scope and Compliance: International SMS delivery and complete compliance with such requirements as the GDPR or TCPA make it possible for brands to reach their entire customer spectrum responsibly at the same time responsibly.

Automation & Workflows

Pre-configured ECommerce Workflows: Omnisend has preset automation to address important e-commerce events such as abandoned cart, welcome series, post-purchase follow-up, and re-engagement flows.
Simple customization: You can very quickly customize workflows using a visual editor; triggers, filters, and message content can be adjusted to comply with the requirements of your brand, without the need for technical experts.

Audience Segmentation

Behavior-based Targeting: Segment audiences according to actual activity on the website in real time, as well as email engagement, and shopping behavior like browsing habits and cart abandonment.
Purchasing Frequency Statistics: Filter and approach customers according to ordered frequency, value, and recency, or certain products purchased, culminating in highly personalized messaging.

Integrations

Shopify, BigCommerce, WooCommerce, and others: Omnisend integrates with all major eCommerce platforms, keeping real-time sync on customer and order data for more effective marketing.
Third-party tools: Like Zapier or Integrately, obtain easy access to hundreds of other applications and services to automate workflows and add functionality with Omnisend.

Reporting & Analytics

Real-time Tracking: Keep track of your campaigns with real-time analytics, including open rates, click rates, revenue attribution, and other metrics, from an easily usable dashboard.
A/B Testing Features: Test concerning subject line, content, and time, and optimize their effectiveness and evidence of learning-backed decisions.

User Experience and Ease of Use

Onboarding: Guided onboarding per business type. Step-by-step e-commerce platform integration setup and initial configuration of key features make it very easy for even new beginners to use.
Dashboard Usability: Clean, intuitive, and ready to use for novice and experienced marketers alike. Most importantly, users can simply switch between campaigns, automations, and reports, with helpful tooltips and resources provided throughout the entire thing.
Learning Curve: Omnisend is said to have a gentle learning curve. The drag-and-drop builders, pre-built templates, and automation libraries minimize technical barriers and launch sophisticated multi-channel campaigns without steep training requirements.

Omnisend Pricing Plans

Plan	Price (Starting)/month	Contacts	Emails/Month	Key Features
Free	$0.00	250	500	500 Push Notifications Automation, segmentation, Signup forms, reporting (with branding), 24/7 live chat and email support
Standard	$11.20	500	3000	$1 in free SMS to try, Unlimited web push notifications, Success manager (from $400), 24/7 Priority support
Pro	$41.30	2500	Unlimited	Global SMS messaging, Unlimited web push notifications, Success manager (from $400), 24/7 Priority support, Advanced reporting
Custom Pricing	Request for Proposal	Custom contact amount	Unlimited	Global SMS messaging, Unlimited web push notifications, Success manager, 24/7 Priority support, Advanced reporting

Indeed, the Omnisend plans offer excellent value, particularly for eCommerce brands that wish to embrace an omnichannel strategy and automate their marketing. The Free plan is very generous with its exposure of all of its core features and 500 web push notifications, thereby making it ideal for testing the platform. This plan has the best value for grower brands, while the Pro plan is worth it because it entails unlimited emails plus an enormous amount of SMS credits, features most competitors charge for. All of them include excellent 24/7 support, while higher tiers feature dedicated customer support management for larger spenders, further adding to the value.

Omnisend Pros

Omnisend is highly rated for its very easy-to-use interface that helps users with very minimal training get into campaign creation and management.
The platform has some terrific pre-built automation workflows, including abandoned cart, welcome series, and post-purchase follow-ups, all of which save time and drive sales.
Omnisend enables targeting audiences very precisely by behaviors, purchase history, and lifecycle stage, allowing much more relevant and effective campaigns.
Direct one-click integrations with the major platforms like Shopify, WooCommerce, and BigCommerce make the whole setup and syncing process a lot easier.
All email, SMS, and push notifications can be managed through a single dashboard, enhancing cross-channel coordination and customer engagement.
Responsive 24/7 customer service: Omnisend has a fast and wonderful support team that consistently gets high mentions and that offers live chat available on all plans, including free ones.
Competitive plans, including a feature-rich free tier, make Omnisend feasible for smaller and growing eCommerce brands.

Omnisend Cons

The email and form editors may come across as a little constricted, especially if a brand wants something very custom or sophisticated.
Reporting is mostly practical for normal needs and lacks the extensive and sophisticated analytics with whiz-bang attribution modeling that some of the enterprise solutions offer.
The only assistance is chat and email for customers, which may be inconvenient when it comes to urgent or complex issues.
Some users report a steeper learning curve on how to learn everything, particularly automation and campaign customization.
Mainly useful eCommerce features targeted to online stores, making it less suitable for businesses apart than the online store.

Who Should Use Omnisend?

Ideal Business Types

This is referred to as an omnichannel solution above all because it was created as an eCommerce platform for online retailers, D2C, and multi-channel merchants. It offers features that will support product-based businesses to automate their marketing, personalize communications, and increase sales via email, SMS, and push notifications. Such industries that will typically make use of the above types include fashion, beauty, food and beverage, as well as specialist retailers.

Size and Scale Suitability

Omnisend is best suited for small and medium-sized businesses, from solo entrepreneurs to growing teams and companies with up to 500 employees. Its features and pricing scale well for both segments, making it a strong choice for brands looking to grow and optimise their marketing automation. With an intuitive interface, affordable pricing, and a generous free tier, it’s easy to adopt even for beginners. Powerful automation and segmentation tools help businesses scale effectively as they grow. Omnisend also works extensively with medium-sized companies, offering capabilities tailored to their marketing needs. While some larger enterprises use the platform, it’s typically for specific departments or targeted campaigns rather than as a company-wide solution.

Omnisend has also introduced Omnisend AI, designed to help businesses create branded emails, generate effective subject lines, suggest personalised product picks, build churn-resistant segments, and automate campaign boosters. This new AI feature supports small and especially medium-sized businesses in streamlining their marketing efforts and improving performance without added workload.

Use-case Scenarios

Perfect for Shopify, WooCommerce, and BigCommerce Stores: Seamless integrations and real-time data syncing make Omnisend ideal for merchants on these platforms.
Automated Sales Growth: Brands setting up abandoned cart recovery, welcome series, and post-purchase follow-ups will find Omnisend with pre-built workflows beneficial.
Multi-Channel Campaigns: Businesses wishing to engage customers across email, SMS, and push notifications from a single dashboard find Omnisend’s omnichannel approach highly effective.
Personalized Marketing: Companies want to leverage advanced segmentation and behavioral targeting to boost engagement and conversions.
Resource-Conscious Teams: Whether it’s a solo marketer or a growing marketing team, Omnisend’s ease of use and automation features make it efficient for small and medium-sized businesses alike.

Not Ideal For

Deep CRM integrations and complex sales pipelines are the requirements for B2Bs, but not foreign to them. Not much in terms of selling directly to products: content creators, bloggers, or service-oriented businesses.

Omnisend vs Competitors

Omnisend is a simple marketing automation solution for eCommerce. The ease of implementation of the various pre‑built workflows for email, SMS, and push notifications is encouraging for newcomers to set up fast and effective campaigns with no deep technical abilities involved. ECommerce sellers enjoy a global SMS feature and a consolidated dashboard, which creates a pleasure in working on the international front, managing various sales channels with ease. In contrast, Klaviyo is preferred for its advanced segmentation capabilities, offering virtually precise tactical information for a more sophisticated approach to e‑commerce marketing for well-developed marketers.

Omnisend surpasses Mailchimp in product recommendations and integrated SMS, making the latter a great companion for growing sales. Mailchimp excels in advanced integrations, better deliverability, and a wide array of templates, thus providing an economical and wise choice for businesses that pay more attention to general marketing rather than heavy e‑commerce features.

Customer Reviews and Ratings

Omnisend is rated an average of 4.6/5 in G2 and Capterra because of its easy handling, intuitive drag-and-drop email builder, and seamless eCommerce integrations. The straightforward automation workflows, 24/7 live chat support that is always responsive, and price value, especially among small and medium online retailers, are consistently praised by Omnisend customers. Among other things, a clean reporting dashboard and easy campaign personalization with real-time store data are highlighted by many users.

Common complaints include limited design flexibility in the email editor, analytics slightly lacking in depth due to the competition, and additional costs for SMS when usage creeps up. Some tutors mention a steep learning curve for the most complex automations, while some users long for phone support or deeper B2B and CRM integrations.

Conclusion

The value of Omnisend is most evident in its intuitive interface, powerful omnichannel automation, and seamless integrations with leading eCommerce platforms. Omnisend is designed for both small and medium-sized businesses, offering scalable features that meet the evolving needs of growing teams. It is widely used by medium-sized businesses, while remaining easy to adopt for smaller brands starting out. With advanced automation, deep segmentation, responsive support, and competitive pricing, including a generous free plan, it is ideal for e-commerce brands on Shopify, WooCommerce, or BigCommerce looking to scale with high ROI.

FAQs

What is Omnisend used for?

Omnisend is used by e-commerce brands to automate marketing through email, SMS, push notifications, and more—all from one dashboard.

Is Omnisend suitable for beginners?

Yes, Omnisend offers a user-friendly interface, drag-and-drop builders, and pre-built workflows ideal for beginners and small businesses.

Which platforms does Omnisend integrate with?

Omnisend integrates seamlessly with Shopify, WooCommerce, BigCommerce, and tools like Zapier to sync customer and order data.

June 26, 2025

Top 6 Marketing Automation Software and Tools in 2024
Marketing is a very important aspect of any business. If your marketing efforts are in the right direction it can increase your brand awareness and conversion rate. Marketers do a lot of things from strategizing content, capturing and nurturing leads, managing customer information, creating advertising campaigns, scheduling tasks, and a lot more.

All these tasks require a lot of time and energy. Although if you want to save time and boost your productivity and sales you can use top marketing automation softwares to put these tedious tasks on autopilot.

In 2021, about 51% of companies were using the marketing automation tool and were able to boost their sales productivity by 14.5%.

80% of marketers saw an increase in their leads and 77% saw an increase in their conversion rates.

All these stats show us that you should use this best marketing automation tool in your business. Although finding out a perfect marketing automation tool that matches your business needs is a tough job. Don’t worry we are here to help.

In this article, we will tell you the 6 best marketing automation tools.
What is Marketing Automation

HubSpot Marketing Hub

Rating 4.4/5

Categories Email Marketing, SEO and Social Media Advertising

HubSpot Marketing Hub Software

When you think of the best marketing automation tool HubSpot comes first to mind. The tool has an immense reputation in the market. Using this tool you can streamline your entire business workflow in a single place. No need to switch between different software!

Using its easy-to-use visual editor you can make targeted workflows for your email campaigns or multi-stage journeys. Its advanced segmentation allows you to decide which audience will get enrolled in which workflows and when.

The tool provides you with customizable email templates that you can use to write personalized emails with no coding skills. Automate your email campaigns, generate more leads and move your prospects further down the funnel. To send emails to the right people at the right time HubSpot gives you numerous triggers, conditions, and action parameters.

HubSpot Marketing Hub goes beyond traditional email or SMS automation and provides you with all the tools and utilities through which you can score leads, rotate leads to sales, set up webhooks, and automate data transfer from one team to another.

Your team will automatically receive notifications if a user performs an important action like putting up a business query in your forum. This will help your team to quickly message the users and convert them into customers.

HubSpot also provides you with a set of SEO and blog tools. You can set up a drip campaign, manage your social media, build Al-powered live chat, and create forms and landing pages all in one place. The tool integrates with other HubSpot solutions which makes it a killer deal.

You will also get access to HubSpot Academy where you can learn how to use the tool efficiently and easily. As you can see HubSpot is a stellar marketing automation tool.

Plan Pricing ($/month)

Starter $45

Professional $800

Enterprise $3200

Oracle Eloqua

Rating 3.9/5

Categories Email marketing campaigns and sales lead generation

Oracle Eloqua Marketing Automation Tool

Oracle Eloqua is an all-in-one marketing tool using which you can nurture your leads, get detailed analytics, automate workflows and manage cross-channel B2B marketing campaigns. Segment your users based on web visits, specific attributes, interests, and geography.

You can easily create campaigns using its drag-and-drop editor. Get stats on what users are doing on your website in real time. Along with this, you can use SMS messaging to send event reminders, product updates, or to get feedback.

Lead scores are updated in real-time across multiple campaigns based on customer profiles. For accurate lead scores, the tool analyzes the most recent activity of the user and adjusts the scores in real-time.

Oracle Eloqua has built-in Al that suggests what action you should take for each contact. Find your best-performing products and content. Using Eloqua’s account engagement scoring, find the most engaged users.

Automate your email campaigns, improve your subject lines using the Al suggestions and find the best time to send emails. Build responsive emails, landing pages, and forms without the need to learn HTML code. Save blocks of content that you often use so you can use them in future campaigns.

Create dynamic content for your landing pages and emails that adapts and personalizes the messaging based on the user’s behavioral pattern and location. After launching the campaign analyze metrics such as email opens, clickthroughs, form submissions, and more.

To help your brand in increasing sales, Eloqua will automatically identify and prioritize top-tier accounts that show high-buying opportunities. Get detailed statistics on your dashboard and analyze usage metrics like bulk API activity, native CRM activity, email sends, form submissions, page views, and much more. Monitor and compare all your campaigns.

Plan Pricing ($/month)

Basic $2,000

Standard $4000

Pardot

Rating 3.9/5

Categories Email automation and lead management

Pardot by Salesforce – perfect marketing automation tool

If you are in a B2B business then Pardot by Salesforce is a perfect marketing automation software to handle your business operation effectively. Using this automation tool, you can build relationships with your customers and boost your revenue. Pardot provides you with real-time sales alerts, prospect activity tracking, and sales campaign tracking.

Using the drag-and-drop editor you can build landing pages and forms. Get highly profitable leads using Pardot’s automated lead-scoring functionality. Put your common marketing and sales tasks on autopilot.

Market Automation Tool – Pardot by Salesforce

Create dynamic campaigns that adapt to each customer’s activity and buying signals and move them further in the sales funnel. Using built-in sales alerts and assignment triggers your sales team can contact the prospects at the right time.

Segment your audience based on their preferences and send the right email at the right time using Pardot’s intuitive email editor. The platform has an in-built SPAM analysis tool that will check your email copy against common spam filters.

Personalize your email copy based on the prospect’s score, grade, title, industry, and job. You can also perform email A/B testing to understand which of your content is resonating more with your target audience.

The visual reports help you analyze the ROI of your campaigns and empower you to maximize your marketing efforts. Using the engagement and lifecycle reports you can understand your sales performance and analyze where your prospects are getting stuck in the funnel.

Plan Pricing ($/month)

Growth $1,250

Plus $2,500

Advanced $4,000

SendinBlue

Rating 4.5/5

Categories Email Campaigns, CRM

SendinBlue – Best Marketing Automation Tool

Using SendinBlue you can automate all of your tedious marketing efforts, capture leads, segment your audience and send the right message at the right time using email and SMS.

You can set up a workflow and build a set of rules that triggers an action that you want to take for your prospects. This includes automatically sending emails and SMS, organizing contacts into different lists, and updating your database in real time. Automate lead scoring and perform A/B split testing.

Set up a CRM in no time and upload all the information that you have about your contacts directly into the CRM contact profile. Create and assign tasks to your teammates and set up deadlines using the CRM.

Create custom landing pages and forms without any coding skills. Choose from 40+ responsive email templates and easily edit your emails easily using the drag-and-drop editor. Personalize your email copy by adding your prospect’s name to the text.

You can also use prospects database attributes to make your email more personalized. For example, if you know that a particular contact loves the color yellow you can show different product images with yellow color in the background.

Segment your contacts list based on the prospect’s preferences, previous engagement or purchase history, and socio-economic or geographical characteristics. You can automatically update your contacts list based on actions your contacts take on your website and email.

Get detailed email marketing stats and using the in-built Al find the best time to send emails to each recipient. Visually see how your recipients interact with your email using the email heat map functionality.

Send bulk SMS marketing campaigns to your contacts directly from your database. You can also send transactional SMS order confirmations, shipping updates, password reset, and much more.

Install a chatbox on your website and answer your user’s questions via Sendinblue Chat Inbox. You can even see on which page of the website the user is currently on directly from the chat box. You can directly use the Facebook ads tool inside SendinBlue.

Plan Pricing ($/month)

Lite $25

Premium $65

EngageBay

Rating 4.6/5

Categories Email Campaigns, Sales Automation, CRM

Engagebay automation marketing software

Most of the tools on this list focus on automating marketing and sales efforts. But, EngageBay automates your support system as well. This allows you to provide top-notch after-sales service to your customers.

You can set up live chat software on your website. Whenever users initiate a chat your sales team would be instantly notified. Find all the tickets raised by your customers on your dashboard. You can set up standard responses for the tickets. Create support groups based on department or skills and direct your support tickets to the right support groups.

From the live chat itself you can find out customers’ locations, total pages visited and time spent on the website. Get powerful stats on support tickets and understand what common problems your customers are facing.

Using EngageBay’s CRM you can send leads from marketing to the sales team, automate your workflow and data entry, schedule meetings, create follow-ups for each lead, and do much more.

Every interaction with your customer like emails, calls, and meetings gets automatically recorded in the system and presented to you in a timeline format.

Using the drag-and-drop visual builder you can create marketing and sales workflows. Automate lead scoring based on email opens, link clicks, website visits, etc.

Create drip email campaigns and personalize emails with contacts’ names, companies, locations, interests, and more. Get notified when users open your email or click a specific link and engage with your customers at the right time to increase the conversion rate.

Landing pages and forms can also be created easily. You can also send push notifications. Set up pop-ups on your website and show them to your customers when they are about to leave the website.

Automatically segment your customer’s list based on what actions they take or do not take. Tag customers based on behavioral patterns and run smart personalized marketing campaigns.

Plan Pricing ($/month)

Basic $11.99

Growth $33.99

Pro $79.99

ActiveCampaign

Rating 4.6/5

Categories Email Marketing, Automation, and CRM

ActiveCampaign- Marketing Automation Tool

ActiveCampaign is a customer experience automation (CXA), which combines transactional email, email marketing, marketing automation, sales automation, and CRM categories.

If you are specifically looking to automate your email marketing efforts then ActiveCampaign is for you. Most of the marketing automation softwares on this list will help you in automating your email campaigns but, Active Campaign takes email marketing to the next level.

ActiveCampaign allows you to send a wide variety of emails to your customers: broadcast emails, triggered emails, targeted emails, transactional emails, scheduled emails, and email autoresponders.

Using the drag-and-drop editor you can create beautiful email campaigns within a few minutes. Segment your audience based on their personal interests, job function, geographic location, website visits, email clicks, products purchased, quiz results, and time since the last purchase.

You can automatically add tags to your list based on what pages or links they clicked on your website or email.

Set up forms on your website and collect customers’ personal information, preferences, and more through standard and custom fields. Show forms at the right time based on the user’s behavioral pattern and interests. You can automate email sequences so that as soon as the form is filled the customers will get a series of emails that will nurture them to buy your products.

Send personalized emails with customers’ personal information like name, city, preferences, purchase history, and a lot more. Active Campaign has 6 email deliverability best practices to ensure that your email lands in the subscriber’s inbox.

To achieve the highest email deliverability the tool will automatically review and remove inactive email addresses. It has pre-built automation and re-engagement campaigns that help you in engaging with your customers constantly. The tool has an in-built spam checker as well.

You can easily send double-opt-in emails to your customers to make sure only the interested ones get added to your email list. Notify your team to follow up with high-value leads.

Plan Pricing ($/month)

Lite $29

Plus $49

Professional $149

Conclusion

As you can see all of the tools will help you in automating your work but, you shouldn’t choose a software randomly. You need to understand your business needs, budget, and technical expertise to find out the right tool. Since most of the tools come with a free trial, you can use and test them first and once you are satisfied you can buy them.

FAQs

What is the difference between marketing automation and CRM?

Marketing automation helps you to generate and score leads and automates your digital campaigns and email marketing efforts. On the other hand, CRM helps you to track leads and convert them into customers.

What is the most common use of marketing automation?

Marketing automation tools are majorly used for generating leads, automating email marketing, social media posting and ultimately increasing the conversion rate.

What is marketing automation software?

Marketing automation software streamlines the marketing processes used to support digital marketing campaigns.

Are there any free marketing automation tools?

Some market automation tools that offer a free trial or free plan include MailChimp, HubSpot, and Zoho.
January 13, 2024
Sender Review: Send More Emails While Spending Less

The busy lives of millennials have created a new set of challenges for businesses. From fast food to the fashion industry, brands are finding it harder than ever to capture the attention of younger consumers.

Arguably, email marketing is one of the most essential tools that any business has at its disposal. It’s a cost-effective way to stay in touch with customers and build loyalty to your brand.

If you’re investing in email marketing as part of your brand’s marketing strategy, you’ll want to ensure you optimize your messages for maximum engagement and conversion.

And to optimize your messages, you’ll need email marketing software that empowers you to quickly and easily keep in touch with your customers and grow your business while spending much less.

Introducing Sender
Features of Sender
Pricing of Sender
Why Choose Sender

Introduction to Email Campaign Creation With Sender

Introducing Sender

Sender is an email marketing software for eCommerce and bloggers that allows you to create and send beautiful, branded emails with many additional features. The platform helps users quickly grow their audience with beautiful pop-ups and forms, supports email and SMS automation, allows intuitive personalization, and offers multiple templates. Sender has been assisting entrepreneurs in bridging the gap between their email lists and revenue.

Features of Sender

Below are some of the other unparalleled features Sender brings to the table:

Create Beautiful Branded Newsletters in Seconds

Newsletters are a great way to stay in touch with your customers, but they’re also a way to make them unsubscribe from your emails as fast as possible. When done wrong, newsletters can feel like spam or an invasion of privacy.

When done right, newsletters are valuable tools for keeping your customers informed about new products, sales, and other information they care about without requiring them to search for it elsewhere.

Design Beautiful Newsletters With Sender’s Newsletter Template

Sender optimized their stylish drag-and-drop editor to help business owners with zero HTML knowledge design beautiful newsletters. With its free newsletter template and a lofty gallery to choose from, you can personalize your newsletters, include intuitive images, and keep your messages attractive across multiple devices.

Everything You Need to Seamlessly Grow Your Audience

Now that social media has become a saturated space, it’s more challenging than ever to stand out online. But there’s one place where you can still have an edge: your audience’s inbox.

Even as people spend more time on third-party sites instead of their primary emails, newsletters are still a great way to reach your target audience and grow your brand.

And the good news is that email is much easier to get right than social media. You don’t need insider knowledge or special tricks—anyone can set up an email newsletter in just a few minutes, especially if you have Sender’s list-building tools.

Email Campaigns – Sender

Sender offers multiple features to help you grow a healthy and active subscriber list. You can use Sender to create customized subscription forms in seconds, collect and manage various data about your subscribers, group your list into segments, and easily connect Sender with your website. Sender’s automation tool makes setting up and sending targeted campaigns a breeze.

Advanced Email Delivery Software

The right email marketing tool can help introduce your company to new customers. But to keep your current customers returning for more, you need an effective strategy supported by the right tools.

Sender’s email automation software offers an advanced email delivery infrastructure to ensure your emails reach subscribers. They meticulously maintain a high reputation for their IP addresses and employ sender policy framework (SPF) and Domain Key Identified Mail (DKIM) authentication to ensure the deliverability of your emails.

Email Automation – Sender

Plus, with Sender, you will enjoy advanced email delivery software offering feedback loop integration, bounced email tracking, and deliverability consulting, ensuring you back your messages with research and your campaigns are delivered in the shortest time possible.

Real-time Analytics

Do you know that your company’s email marketing campaign may see a decline in the number of opened emails, unread messages, and clicks by your subscribers if your email analytics tools are not working efficiently? Analytic tools help inform your email marketing campaigns, improve customer engagement, and drive conversion.

Also, with the help of email analytics, you can uncover hidden insights about your business and target audience. It is one of the most valuable tools to analyze how people react to your marketing messages.

Email analytics helps you measure your marketing campaign’s performance, monitor engagement and segment your subscribers based on their interests and behavior.

Real-Time Analytics – Sender

Sender’s real-time analytics stands different because it’s optimized to help you grow your list and keep old clients in the loop while spending less.

Enjoy an open-&-click tracking feature that allows you to see who opened and how they interacted with your email; date and time analysis that helps you learn the hours subscribers open your emails; click maps offering virtual reports and real-time Google analytics to improve the impact of your campaign.

Leverage SMS Marketing

Small businesses don’t have the resources or staff that more prominent companies do. They can’t afford to dedicate advertising and marketing specialists, nor can they usually justify hiring a Corporate Social Responsibility (CSR) department. That’s why small businesses need some tricks up their sleeves to get the word out about their business. But how?

That’s where SMS marketing comes in. It might sound like an old-school technique, but it’s still helpful in getting your message out without spending much money. And thankfully, Sender offers its users the best of two worlds – email and SMS marketing.

SMS Marketing – Sender

Sender’s SMS marketing tool makes text messaging feel as natural as it can be. The automation tool allows you to effortlessly build, run, monitor, and optimize high-converting SMS sequences with 100% automation without needing to switch between apps consistently.

Some of the perks of its SMS automation tools include a toll-free number, user-friendly list-building tools, in-depth segmentation, engaging notifications, and advanced text messaging reports.

Pricing of Sender

Every business owner needs a solid pricing strategy in line with their budget. Simply put, before settling on an email marketing tool or selecting a price plan, ensure you can effortlessly keep up with the recurring bills.

That being said, it’s also important to remember that you get what you pay for. Sender provides multiple price plans but doesn’t offer the same features. Let’s explore their prices to help you find that sweet spot between high-value and affordable prices.

Free Forever

Sender’s free forever plan is the best option for small, startup business proprietors. The generous FREE-FOREVER plan allows sending up to 15,000 emails to 2,500 subscribers every month.

Standard

The standard plan offers all the tools a growing online business needs to cut through the noise and get its message out. Pricing starts at $8.33 per month.

Professional

You can opt for Sender’s professional plan if you’re running highly sophisticated campaigns and require advanced omnichannel features and premium support. Pricing starts at $29.17 per month.

Enterprise

If you want a customized plan to cater to unlimited email and SMS needs, then Sender’s enterprise plan exists to serve you better. This plan is suitable for big eCommerce stores and Fortune 500 companies. You’ll need to contact Sender’s 24/7 support team for pricing.

Pay As You Go

Sender’s pay-as-you-go pricing model is adequate for infrequent senders and business owners with an inconsistent flow of emails. Instead of paying a monthly plan, you can buy email credits as needed.

Sender’s Pricing Plans Yearly Billing Monthly Billing

Free Forever $0 $0

Standard $8.33 $10

Professional $29.17 $35

Enterprise Custom Price Custom Price

Moosend Review: Email Marketing Tool for Growing Businesses

Moosend is an email marketing tool designed to boost your business growth. It provides core automation features along with templates and even a landing page builder.

StartupTalkyCharudath K Nair

Why Choose Sender

Sender is popularly known for its award-winning user-friendliness and unparalleled affordability. Plus, it offers multiple highly-intuitive email marketing features.

So whether you’re looking to instantly integrate your list with leading content management systems, CRMs, and eCommerce platforms, or add a product to your newsletter and pinpoint the right subscribers with segmentation, Sender has got you covered.

Conclusion

Sender provides everything you need for an effective email and SMS marketing campaign. Ecommerce businesses can easily connect Sender with their website or webshop, and their lists will synchronize automatically. In essence, if you need an email service provider that allows you to send more while spending less, make Sender your go-to email marketing platform.

FAQs

What is Sender?

Sender is an email marketing software for eCommerce and bloggers that allows you to create and send beautiful, branded emails with many additional features.

What does Sender do?

The platform helps users quickly grow their audience with beautiful pop-ups and forms, supports email and SMS automation, allows intuitive personalization, and offers multiple templates.

Does Sender offer a free plan?

Yes, Sender offers a Free Forever plan. It is the best option for small, startup business proprietors. This plan allows sending up to 15,000 emails to 2,500 subscribers every month.

April 7, 2023