Tag: smartphone

  • Best Electronic Business Ideas in India: Profitable Electronics Business You Can Start from Home or Shop

    With the rapid advancement in the electronics sector and technological upgrades, one can witness that electronics businesses in India are easy to get a head start in. This rapid growth globally can be seen in the increase in power generation capacity as well as the expansion of transmission and distribution lines. The Indian electronics industry is booming for many reasons, but the biggest one is cost-effectiveness.

    The industry comprises large, small, and medium enterprises as well as foreign players who have a direct presence or collaborate with domestic players. An electronics business provides you with a variety of mechanical parts, including cell phones, televisions, cameras, laptops, and peripherals. The United States, Japan, and Korea are the top three electrical and electronic goods manufacturing countries in the world. The United States of America is the largest producer of electronic products in the world, contributing a total share of around 21%. Furthermore, it also occupies the largest market share, with about 29% of the global market.

    In this blog, we will explore some of the most promising electronics business ideas that are currently thriving in India. Many electronics business examples offer great opportunities for entrepreneurs. Popular electronics business examples include starting a laptop store, mobile repair shop, online electronics store, or even an e-commerce platform for gadgets. From opening a laptop store to solar panel installation, we will delve into the intricacies of each idea, highlighting its market potential, key challenges, and strategies for success.

    So, if you are ready to embark on an exciting journey through the vibrant world of the electronics business in India, fasten your seatbelts and get ready for an illuminating experience.

    Why Choose the Electrical & Electronics Industry?

    Picking the right industry is very important when starting a business. The electrical and electronics industry is a great choice because it is growing fast and always changing with new technology. If you want a business with strong chances to grow, this industry is a good option.

    Main reasons to enter this field:

    • High Demand: More and more people use electronic devices every day, so this business will remain important in the future.
    • Many Opportunities: You can work in different areas, like selling gadgets or working with machines in factories.
    • Global Growth: You can grow your business anywhere in the world, without limits.
    • Low Startup Costs: Starting an electronics business often requires less money than many other types of businesses.

    This makes the electrical and electronics industry a smart choice for new entrepreneurs.

    Top 15 Electronic Business Ideas In India

    S.No Business Type with Jumplink Key Statistics Market Potential
    1 Laptop Store India’s laptop market grew at ~15% CAGR in recent years Growing demand from students and professionals
    2 Electronics Recycling and E-waste Management India generates 3.2 million tonnes of e-waste annually (2023) Increasing awareness of sustainability and regulations
    3 Computer Repair Over 70% of Indian PC users require repair services yearly High demand due to frequent hardware/software issues
    4 Cellphone Retailer And Repair India has 1.2 billion mobile connections (2024) Large smartphone market with ongoing upgrade cycles
    5 Air Compressor Manufacturing Indian air compressor market valued at $400 million (2023) Growing industrial and construction sectors
    6 CCTV Camera Retailer CCTV market in India expected to reach $1.2 billion by 2027 Rising security concerns in residential and commercial spaces
    7 Solar Panel Installation India’s solar capacity crossed 65 GW in 2024 Increasing adoption of renewable energy solutions
    8 E-commerce Platform for Electronics Products India’s e-commerce market expected to reach $200 billion by 2026 Rapid online shopping growth and smartphone penetration
    9 Home Automation Solutions Indian smart home market projected to grow at 25% CAGR Growing interest in IoT and smart living
    10 LED Lighting Solutions Indian LED lighting market valued at $3 billion in 2023 Demand driven by energy efficiency and green building trends
    11 Manufacturing Of Battery India’s battery market to grow 20% annually till 2030 Rising demand for electric vehicles and backup power
    12 Manufacturing Of Inverter Inverter market in India valued at $500 million (2023) Essential for power backup in areas with unstable electricity
    13 Online Electronics Store Online electronics retail saw 18% growth in 2023 Convenience and variety attract growing online buyers
    14 Electronic Component Retailer Indian electronics component market expected to reach $120 billion by 2025 Steady demand from manufacturers and DIY electronics
    15 Computer and Device Training Service Digital literacy programs grew 30% in India (2023) Increasing digital literacy and upskilling needs

    Laptop Store

    Laptops are the most important electronic devices since the trend of online classes and remote work has started. They are always going to be in demand in the professional as well as in academic field. Also, since the pandemic started, all of the work has been done on laptops. So, opening a Laptop store can be the most profitable business. The most important and latest development that favors high demand for laptops is the growing number of people working from home. It becomes important to create a stock and list of brands that sell better in your locality before you even start your business.

    Here are some key factors that make starting a laptop store business an attractive proposition in the Indian market:

    • Growing Laptop Market
    • Diverse Customer Base
    • Technological Advancements
    • Online and Offline Presence
    • Value-added Services

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    Electronics Recycling and E-waste Management

    New electronic business ideas
    Profitable Electronic Businesses in India – Electronics Recycling and E-waste Management

    As India witnesses a rapid growth in technology adoption and electronic consumption, the need for effective electronics recycling and e-waste management has become paramount. This presents a significant business opportunity for entrepreneurs who are passionate about environmental sustainability and want to make a positive impact. Starting a business that focuses on collecting, recycling, and disposing of electronic waste responsibly can contribute to a greener future while generating revenue through recycling valuable materials.

    Here are compelling reasons why venturing into the electronics recycling and e-waste management sector can be one of the best electronics business ideas in India:

    • Growing E-waste Generation
    • Regulatory Support
    • Resource Recovery
    • Corporate Social Responsibility (CSR)
    • Extended Producer Responsibility (EPR)

    Computer Repair

    Profitable Electronic Businesses in India
    Profitable Electronic Businesses in India – Computer Repair

    The majority of electronic devices, such as computers, can not always resist faults such as sudden shutdowns, and several other hardware-software faults. And, now that everyone owns a computer and a laptop can be your potential customers for computer repair services. People with less knowledge about how to repair their devices on their own rush to the repair shops. This can provide you with an opportunity to use your computer repair skills and earn income. Starting a computer repair service can be one of the best electronics business ideas in India.

    Here are several compelling reasons why it holds immense potential:

    • Increasing Computer Usage
    • Large Customer Base
    • Specialized Expertise
    • Onsite and Remote Services
    • Software and Hardware Support
    • Word-of-mouth referrals
    • Maintenance Contracts and Service Agreements

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    Cellphone Retailer And Repair

    Best Electronics Business Ideas In India
    Cellphone Retail And Repair – Best Electronic Business

    When everyone on this globe uses a cellphone, then everyone needs someone who can sell as well as repair their devices when at minimal faults. It is hard to live even a single second without a phone. Since smartphones don’t come with a lifetime warranty, and hence, everyone needs a repair. Whether it is hardware or software repair, usually one can’t do it on their own. It is one of the best electronic shop business ideas to have a cellphone repair and retail shop.

    Starting a cellphone retail and repair business can be a highly lucrative electronics business idea in India. Here are several compelling reasons why it holds immense potential:

    • Booming Smartphone Market
    • Diverse Customer Base
    • Increasing Technological Advancements
    • Accessories and Add-ons
    • Customer Service and After-Sales Support

    Air Compressor Manufacturing

    The manufacturing industry in India is witnessing significant growth, and one of the promising sectors within it is air compressor manufacturing. Air compressors are essential industrial machines used for various applications such as pneumatic tools, HVAC systems, manufacturing processes, and more. Setting up an air compressor manufacturing business in India can be a lucrative venture with immense potential.

    Here are several key factors that make air compressor manufacturing one of the best electronics startup ideas in India:

    • Growing Industrial Sector
    • Increasing Automation
    • Energy Efficiency and Environmental Concerns
    • Export Opportunities
    • Government Initiatives

    CCTV Camera Retailer

    In recent years, the demand for security systems has seen a significant surge in India. As people become increasingly concerned about safety and security, setting up a CCTV camera retail business can be a highly profitable venture. CCTV cameras are crucial for surveillance and monitoring purposes in residential, commercial, and public spaces. It can be one of the most profitable electronic shop ideas.

    Here are several compelling reasons why starting a CCTV camera retail business is one of the best electronics business ideas in India:

    • Rising Demand for Security
    • Home Security Market
    • Commercial and Industrial Applications
    • Installation and Integration Services
    • Government Initiatives and Regulations

    Solar Panel Installation

    Electronics Business Examples
    Solar panels installation

    Solar panel installation is a business with a golden future. When each and every technology is working on how they can conserve energy, then solar panels are one of the best ways you can do it. Big societies or big homes and flats with automation technology consume more electrical power, so everyone on this globe constantly strives for a better alternative that leaves no impact on the environment. So, before starting the business, you just have to learn how to offer solar panel installation in your society.

    Starting a business in solar panel installation can be a highly profitable venture. Here are several compelling reasons why it is considered one of the best electronics business ideas in India:

    • Government Initiatives and Incentives
    • Increasing Focus on Renewable Energy
    • Growing Residential Market
    • Cost Reduction and Efficiency Improvements
    • Environmental Impact

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    E-commerce Platform for Electronics Products

    In today’s digital era, where internet connectivity and smartphone usage are on the rise, online shopping has become deeply ingrained in the Indian consumer’s lifestyle. Capitalizing on this trend, launching a specialized e-commerce platform focused on electronics products can prove to be a highly profitable business venture. By curating a diverse range of electronic goods, providing competitive pricing, secure payment options, and ensuring reliable delivery services, you can effectively tap into the expanding online consumer market. This presents an exciting opportunity to establish a strong online presence, meet the demands of tech-savvy customers, and carve a niche for yourself in the ever-evolving world of e-commerce.

    Here are several compelling reasons why starting an e-commerce platform for electronics products is considered one of the best business ideas in electronics in India:

    • Growing Online Consumer Market
    • Wide Range of Products
    • Competitive Pricing and Discounts
    • Convenience and Accessibility
    • Reliable Delivery Services

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    Home Automation Solutions

    As technology continues to advance, the concept of smart homes is gaining significant traction in India. Home automation solutions offer convenience, energy efficiency, and enhanced security to homeowners, making it one of the best electronics business ideas in the country. By providing innovative and customizable automation systems, you can tap into the growing demand for smart living experiences.

    Here are some key reasons why venturing into the home automation industry can be a highly lucrative business opportunity in India:

    • Increasing Demand
    • Rising Disposable Income
    • Energy Efficiency and Savings
    • Integration with IoT and AI
    • Integration with Builders and Real Estate Developers

    LED Lighting Solutions

    The shift towards energy-efficient lighting has created a massive demand for LED lighting solutions in India. As a result, venturing into the LED lighting industry can be one of the best business in electronics industry in the country. Launching a business that provides a wide range of LED lighting products for residential, commercial, and industrial applications can tap into this growing market and promote energy conservation.

    Here are several compelling reasons why starting an LED lighting solutions business in India holds immense potential:

    • Energy and Cost Efficiency
    • Government Initiatives
    • Technological Advancements
    • Environmental Benefits
    • Longevity and Durability

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    Manufacturing Of Battery

    Starting a battery manufacturing business can be a game-changer; it can offer a growth in revenue potential. In the beginning, you can start as a small-scale electronics manufacturing business.

    As per a few reports, the Indian battery market is projected to reach a staggering INR 1697.7 billion by 2030, growing at an impressive compound annual growth rate (CAGR) of 15.5% from 2023 to 2030. The growth rate indicates a great opportunity. Battery manufacturing is one of the most promising electrical business ideas for the next decade.

    A degree in electrical engineering can give you an edge in this field, which involves many technical aspects. However, if you don’t have a related degree, don’t worry! Let’s explore a few more electronic businesses.

    Manufacturing Of Inverter

    The inverter is a crucial electronic device that converts direct current (DC) into alternating current (AC). Inverters’ use across various machines and tools like coil winding machines, panel meters, and electric drills makes it a popular product in the market.

    The world now turns to energy-efficient solutions and reliable backup power systems, and the demand for inverters continues to rise. From powering industrial machinery to running household appliances and supporting renewable energy setups, inverters play a key role in keeping AC-powered devices running smoothly.

    If you’re planning to start an inverter manufacturing business, it’s crucial to be familiar with the production process and all the technical aspects. Only Knowledge would help to create products that meet industry standards and customer requirements.


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    Online Electronics Store

    Starting an online electronics store is a great idea for a startup. Customers can easily browse and buy electronic products anytime and from anywhere. It also has lower costs, like rent and electricity, compared to physical stores. Plus, you can reach more customers without location limits, as long as they have a smartphone to place orders. This can be considered a profitable electronics business from home.

    Electronic Component Retailer

    An electronics component retailer is a business that stores and sells electronic parts. It’s a good business idea because it has low costs, a wide customer reach, and high-profit potential. Instead of creating a big online store like Amazon or TataCliq, you can focus on a specialized electronics shop and still make great profits. Being an electronic component retailer electronic shop business idea.

    Computer and Device Training Service

    This business idea offers computer training services to help customers and employees learn about PCs, laptops, software, and networking. With technology becoming essential, more people will need training to use devices effectively, making this a smart business opportunity.


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    Conclusion

    And getting a head-on with an electronics business idea is such a golden plan for all of the electronics engineers out there. The fact that the electronics industry is one of the flourishing and extremely diversified sectors, that an individual with experience and knowledge can start a business in this field. And believe me, there is no such thing as failure in this field, since Electronics is in a Boom!

    FAQs

    Is the electronics market growing?

    Yes, the electronics market is experiencing growth with a compound annual growth rate (CAGR) of 6.5% globally.

    Is electronic business profitable?

    Yes, electronic businesses are profitable due to high demand, low operating costs, and wide customer reach online.

    What are the best Electronic items business in India?

    Some of the best electronics business ideas in India are:

    • Laptop Store
    • Computer Repair
    • Cellphone Retailer And Repair
    • LCD and LED Shops
    • CCTV Camera Retailer
    • Solar Panel Installation
    • E-commerce Platform for Electronics Products
    • Home Automation Solutions
    • Electronics Recycling and E-waste Management
    • LED Lighting Solutions
    • Air Compressor Manufacturing

    What strategies can boost electronics sales?

    • Find a niche and specialize within the industry.
    • Drive traffic to your e-commerce site through organic and sponsored methods.
    • Focus on providing a positive customer experience that converts visits into sales.
    • Build customer loyalty and repeat business.

    Which electronics company is best?

    Some of the top rated electronics companies are:

    • Apple
    • IBM
    • Sony
    • Samsung
    • LG

    Why choose electrical and electronics as a business idea?

    Electrical and electronics offer a never-ending demand and rapid technological advancements, making it a lucrative and growing industry.

    What are the electronic items to sell at the Electronics store?

    Popular electronic devices to sell at electronic shops are:

    • Computers
    • Laptops
    • Smartphones
    • Tablets
    • Gaming consoles
    • TVs
    • Hearables
    • Wearables
    • Digital cameras
    • VR & AR devices

    How to start electronics business?

    To start an electronics business, follow these steps:

    1. Research the market and identify your niche.
    2. Create a comprehensive business plan.
    3. Register your business and obtain necessary licenses.
    4. Source reliable suppliers and establish partnerships.
    5. Set up an online or physical storefront.
    6. Develop a marketing strategy to reach your target audience.
    7. Provide excellent customer service and build customer relationships.
    8. Stay updated with industry trends and adapt to changing market demands.

    What are the best electronics manufacturing business ideas?

    Some of the best electronics manufacturing business ideas are as follows:

    • Air compressor manufacturing
    • Battery manufacturing
    • Inverter manufacturing

    What are small scale electronics manufacturing ideas?

    Small scale electronics manufacturing ideas can be both affordable and profitable. You can start with assembling LED lights, making USB charging cables, or producing simple Bluetooth speakers. Other ideas include manufacturing power banks, electronic toys, custom PCB boards, or smart switches for home automation. These products require low initial investment, can be made in compact spaces, and have steady market demand.

    How much is electronic shop investment in India?

    Electronic shop investment in India typically ranges from INR 5 lakhs to INR 20 lakhs, depending on the size, location, and product range. A small shop selling mobile accessories and basic gadgets may need around INR 5–7 lakhs, while a medium store with laptops, TVs, and appliances can require INR 10–15 lakhs.

  • LG to Permanently Shut Down Smartphone Update Servers on June 30

    Although LG left the smartphone industry in 2021, the firm promised that its customers would receive three years of support in all formats. That is now over, and the business is telling its customers about the significant announcement that will take effect in July 2025.

     LG has said that it will stop releasing any more security patches in the coming months due to the shutdown of its official server, which distributes software updates.

    Although the majority of people may have switched to other phones by now, if some people are still using an LG phone, now is the ideal moment to upgrade.

    Why this News is a Warning Sign for Users?

    One of LG’s major announcements concerns the shutdown of the LG Bridge and Update service. LG customers may rely on The Bridge to apply updates for their devices and back up their data. With support for these services coming to an end, LG phones will soon be at serious risk of security breaches and become easy targets for hackers.

    Based on these timetables, it appears that the business is confident in its present customer base, which by now ought to have switched to other companies. Although LG has a sizable appliance market in India and is a well-known brand in that market, the company’s mobile phone venture did not turn out as planned.

    Some people may not be aware, but Google and LG collaborated on the original Nexus phones, which were later replaced by Pixels. Although LG’s phones came at a variety of pricing points, they lacked the Chinese firms’ adaptability, and their track record in the nation was comparable to that of Sony.

    Nevertheless, LG surprised everyone by releasing phones like the LG Wing, which had a spinning multi-screen experience.

    Sluggish Sales Stall Production in India

    Due to dwindling local and international demand, about half of India’s mobile phone manufacturing capacity—which was developed under the government’s production-linked incentive (PLI) scheme—is either underutilised or repurposed.

    According to a study by a financial media house, market analysts and industry executives blame this underutilisation on the decline in demand for entry-level smartphones and feature phones. According to data from the research firm Counterpoint Research, by the end of 2024, India’s ability to produce mobile phones had surpassed 500 million units.

     A somewhat smaller range of 400–420 million units has been anticipated by the Electronic Industries Association of India (ELCINA). According to the study, actual production is still about 250 million units per year, of which 200 million are sold domestically and the remainder—mostly iPhones—are exported.

    Production is being driven by PLI-eligible manufacturers like Hon Hai (Foxconn), Tata Electronics, Samsung Electronics, and Dixon Technologies. Due to their inability to reach goals, smaller companies like Lava International, Karbonn, and Micromax have either shut down or switched to manufacturing wearables and telecom equipment.

  • Apple – The Development Of iEcosystem

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Apple.

    The Apple logo is very identifiable whether you’re walking down a crowded street in a major city or travelling through the highways. Whenever you spot a MacBook, an iPad, or an iPhone, you immediately recognize the logo and know who built it. Apple has accomplished more than just technological domination. The corporation has achieved something that many people strive for: international name recognition and a reputation that will outlast everyone alive today.

    The company’s tagline from 1997 to 2002, “Think Different,” may have contributed to Apple’s success. While not always hailed as a triumph, it is the result of foresight in the current competitive market. While many of us possess Apple devices, few are familiar with their history. When did Apple get its start, and how popular was it at its inception? When did Apple become well-known? And why did Apple come so close to going bankrupt? However, such achievement does not happen instantly and is difficult to duplicate. So, what is this mysterious Apple sauce? Let’s have a look.

    Apple – Company Highlights

    Startup Name Apple
    Formerly Called Apple Computer Company (1976–1977), Apple Computer, Inc. (1977–2007)
    Industry Consumer electronics, Software, and Online services
    Headquarter 1 Apple Park Way, Cupertino, California, U.S.
    Founders Steve Jobs, Steve Wozniak, and Ronald Wayne
    Founded April 1, 1976
    CEO Tim Cook
    Areas Served Worldwide
    Website www.apple.com

    About Apple, and How it Works?
    Apple – Industry
    Apple – Name, Logo, and Tagline
    Apple – Founders
    Apple – Startup Story
    Apple – Apple without Jobs
    Apple – The Fall
    Apple – When Did It Become A Big Name?
    Apple – Vision, and Mission
    Apple – Business Model
    Apple – Investments
    Apple – Acquisitions
    Apple – Competitors
    Apple – Future Plans

    About Apple, and How it Works?

    Apple Inc. is a global technology company headquartered in Cupertino, California, that specialises in portable electronics, software applications, and internet services. Apple is the fourth-largest personal computer vendor by unit sales, the world’s second-most valuable company, the largest information technology company by revenue (totalling US$365.8 billion in 2021) and the second-largest mobile phone manufacturer. Along with Amazon, Alphabet, Microsoft, and Meta, it is one of the five American behemoths in information technology businesses.

    Apple Inc. produces, builds, and sells computers and associated computing and communication devices, as well as services, software, networking solutions, and peripherals. Apple distributes its goods through its online shops, retail locations, direct sales representatives, resellers, and third-party wholesalers all around the globe.

    The iPhone is Apple’s series of cell phones that run on Apple’s operating system called iOS. The Mac range of computers is centered also on the business’s macOS operating system.

    The iPad is a range of multi-purpose tablets from Apple that run on the iPad OS operating system. Apple TV, Air Pods, Apple Watch, Home Pod, Beats products, iPod touch, and other Apple-branded and third-party accessories are included under Home, Wearables, and Accessories.

    The Company’s wireless headphones that interface with Siri are known as Air Pods. The Apple Watch is the firm’s smartwatch series. AppleCare, Advertising, Cloud Services, Digital Content, and Payment Services are among its offerings.

    Apple – Industry

    The worldwide economy has been severely impacted by the COVID-19 pandemic. Many end-user sectors, including electronics manufacturing, have been impacted. According to data from an IPC study conducted in March 2020, 40% of global electronics manufacturers and suppliers polled anticipate that the COVID-19 outbreak will have the greatest impact on consumer electronics. Another 24% of respondents said that industrial electronics would be the worst hit, with 19% predicting that the automotive electronics category would be the most brutal damage.

    Electronic computers, such as mainframes, laptops, pcs, workstations, and software services, as well as computer peripheral devices, are manufactured by companies in this business. Apple, Hewlett Packard Enterprise, Dell, IBM, Lenovo (Hong Kong), ASUS (Taiwan), and Canon (Japan) are the companies that belong to this sector or industry.

    Annual global unit sales for 2021 hit 340 million units, up 15% from the previous year. With large exports, Europe, Africa, and the Middle East, as well as the Asia Pacific, excluding Japan, led to the rise of this industry. During the projected period, which is 2021-2026, the Electronics Manufacturing Services Market is estimated to grow at a CAGR of 9%.

    Apple – Name, Logo, and Tagline

    Jobs revealed in his biography written down by Walter Isaacson that he was now on one of his fruitarian diets. He was driving back from an apple farm when he came up with the name for the firm that would transform his life. Steve Wozniak’s book, “iWoz: Computer Geek to Cult Icon,” confirms this. Wozniak, who drove Jobs home from the airport following that trip, claimed that the firm name came to him during the journey. According to Jobs, the “apple orchard” he mentioned was a commune.

    According to Jobs’ biography, he believed the name “Apple Computer” sounded “energetic, fun, and not intimidating” – all crucial elements for a firm that intended to transform computing and make it far more approachable. And, that’s where the logo came from.

    Apple Logo
    Apple Logo

    Apple’s tagline says, “Think Different.”

    Apple – Founders

    Steve Jobs, Ronald Wayne, and Steve Wozniak founded Apple Computers Company as a business deal on April 1, 1976.

    Founders of Apple - Steve Jobs (left) and Steve Wozniak (right)
    Founders of Apple – Steve Jobs (left) and Steve Wozniak (right)

    Steve Jobs

    Steve Jobs was the co-founder and former CEO of Apple and Pixar Animation Studios. Jobs attended Reed College in Portland, Oregon after graduating from Homestead High School in Cupertino, California in 1972. He dropped out after one semester and went on to study philosophy and other cultures.

    Steve Jobs had a keen passion for technology, therefore he went to work for Atari Inc, a major video game producer at the time. He became acquainted with Steve Wozniak, a fellow designer, and attended Homebrew Computer Club meetings with him. On August 24, 2011, Jobs resigned as Apple’s CEO and became Chairman of the Board of Directors. Jobs passed away on October 5, 2011.

    Ronald Wayne

    Ronald G. Wayne is mainly remembered as one of the co-founders of the Apple tech firm, with Steve Jobs and Steve Wozniak, the company’s primary drivers. It was a brief journey compared to the years he spent inventing and manufacturing slot machines and other professional gaming devices. He’s a skilled innovator with over a dozen US patents under his belt, covering a wide spectrum of essential concepts.

    Steve Wozniak

    For the past three decades, Steve Wozniak has been a Silicon Valley star and philanthropist. His design of Apple’s original line of devices, the Apple I and II, impacted the popular Macintosh.

    With Wozniak’s Apple I personal computer, Wozniak and Steve Jobs launched Apple Computer Inc. in 1976. He unveiled his Apple II personal computer the next year, which had a central processing unit, a keyboard, colour graphics, and a floppy disc drive.

    Wozniak was active in several corporate and humanitarian endeavours after leaving Apple in 1985, concentrating mostly on computer capabilities in schools and emphasising hands-on learning and promoting student creativity.


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    Apple – Startup Story

    The garage where Apple-I was developed
    The garage where Apple-I was developed

    Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple in 1976 to sell Wozniak’s hand-built PC, the Apple 1. The Apple 1 was supplied as a motherboard that had a Central processing unit, RAM, and some rudimentary textual-video chips. It had no built-in keyboard, monitor, casing, or other Human Interface Devices at the time.

    The Apple 1 was released in July 1976 and sold for $666.66. Only a few weeks after the firm was created, Wayne chose to quit. He accepted an $800 check, which was worth about $72 billion forty years later. Wayne was the one who hand-drew the initial Apple logo, which was later replaced with Rob Janoff’s bitten apple symbol in 1977.

    On January 3rd, 1977, Apple Computer Inc. was founded. Mike Markkula, who was interested in the Apple-1, gave the team the necessary funds and commercial acumen. Mike Markkula, the third employee, owned a third of the firm. He nominated Michael Scott as the company’s first president and CEO because he believed Steve was too young and not responsible enough to handle the role.

    The Apple II, designed by Wozniak, was released in 1977. The Apple II computers were able to stay on top of market leaders Tandy and Commodore PET thanks to VisiCalc (the world’s first ‘killer-app’), a revolutionary spreadsheet and computing software. Because of its office compatibility, VisiCalc provided customers with another reason to acquire the Apple II. The Apple II was able to change the computer industry by introducing colour graphics. Apple had a genuine office with many workers by 1978, as well as an Apple II production sector.

    Revenues for Apple doubled every four months in the following years. Between September 1977 and September 1980, their annual revenues increased from $775,000 to $118 million (an average annual growth rate of 533 per cent).

    On December 12, 1980, Apple came out publicly for $22 per share. Apple’s $4.6 million shares sold out very instantly, raising more money than just about any other IPO since Ford Motor Company in 1956. Steve Jobs, the largest shareholder, gained $217 million from the IPO. The company’s IPO also made 300 additional people millionaires overnight.

    Apple – Apple without Jobs

    As tensions between Jobs and John Sculley, the company’s third CEO, developed, Jobs sought to depose Sculley through a revolt, which collapsed. Apple’s board of directors sided with Sculley and relieved Jobs of his work responsibilities. Jobs subsequently left his position and started NeXT, a firm that makes powerful workstations. Around the same time, Steve Wozniak sold most of his stock, and left the company, claiming that the firm was heading in the wrong way.

    With Jobs gone, the board members were willing to decide what type of computers Apple might create. They chose to sell more costly Macs to high-end clients. Because Steve Jobs was resistant to raising prices, this strategy could not be implemented until after he had departed. They concluded that even if lesser units are sold, profitability will be comparable or greater. This approach was known as “55 or die,” and Jean-Louis Gassée required that the Macintosh II had to make at least 55% profit per unit. Sculley hired Gassée to take the role of Steve Jobs.

    Although Apple computers were more costly than other computers on the market, they offered advantages such as the UI that attracted customers. In 1991, Apple released the PowerBook laptop with the System 7 operating system. System 7 was responsible for providing the Macintosh OS colour, and it was utilised until 2001 when OS X was introduced.

    Apple attempted to expand into new areas throughout the 1990s. Gassée was also involved in the creation of innovative products like the eMate and the Newton MessagePad, with the hope that they would propel the business to an unprecedented level.


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    Apple – The Fall

    When IBM clones became inexpensive and Microsoft’s influence grew in the latter part of the decade, Apple’s “55 or die” strategy failed. Even while Macs had an extensive software library, they were constrained. On the other hand, Windows 3.0 was on sale for low-cost commodity machines.

    Apple intended to re-enter the industry, so they released a new range of devices called the Quadra, Centris, and Performa. Because Apple computers were only accessible by mail or authorised dealers at the time, the Performa was designed to be a stocking item for lifestyle merchants and department stores. Back then, there has been no Apple Stores. Customers, on the other hand, were confused by this since they didn’t comprehend the differences among the variants.

    Apple has tried portable CD audio players, digital cameras, speakers, TV appliances, and other items, but they all failed. Apple’s stock price and market share dropped sharply. To compound the error, Sculley spent a significant amount of time and money porting System 7 to the new IBM/ Motorola PowerPC CPU rather than the Intel processor. Apple had no luck regaining market share since most software was designed on Intel CPUs, which were cheaper.

    The Apple board had enough with the very disappointing line of devices and the pricey choice to switch to PowerPC. Sculley was then replaced as CEO by Michael Spindler, a German expatriate who had worked with Apple since the 1980s. Gil Amelio succeeded Spindler as CEO in 1996.

    Amelio implemented significant reforms, including mass layoffs and cost reductions. His term was also marred by the shares of Apple hitting a 12-year low. In February 1997, Amelio chose to buy Jobs’ NeXT Computer for $429 million, bringing Steve Jobs back to Apple.

    Apple – When Did It Become A Big Name?

    The iPod, another Apple invention, was introduced in 2001. It was advertised as having thousands of music tracks worth of memory on its 5GB hard drive, which was an astonishing accomplishment for an MP3 player at that very time.

    In 2003, Apple launched the iTunes Music Store to augment this. This followed the introduction two years before of iTunes, Apple’s digital music software solutions. In 2003, Apple introduced a variant for Windows, and over the next several years, it began moving out to the rest of the globe. The iTunes Music Store was a convenient method for US residents to legally purchase music online; in 2006, it changed its name to the iTunes Store to include video services too. In 2005, Apple computers had Intel chips, allowing them to run Windows. All Apple PC hardware, including iMacs and MacBook Pros, will be Intel-based in the future.

    In 2007, Apple Computer Inc. changed its name to Apple Inc. to reflect its expanded product line. 270,000 iPhones were ordered during the first 30 hours after its release, earning it the moniker “Apple’s destiny changer.”

    The debut of the iPhone, iPod Touch, and iPad devices were met with overwhelming success. Apple introduced the App Store in July 2008 to offer third-party iPhone and iPod-Touch software. The App Store sold 60 million apps in a month and generated an average daily income of $1 million. Because of the iPhone’s success, Apple became the world’s third-largest mobile device provider.

    In October 2010, Apple stock achieved an all-time high of $300. On August 24, 2011, Steve Jobs stepped down from his role as CEO owing to health concerns and was succeeded by Tim Cook. Jobs died on October 5, 2011, bringing an end to a great period for Apple and a major shift in the company’s history.

    Apple, on the other hand, continues to dominate the market with ground-breaking technical marvels.


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    Apple – Vision, and Mission

    Apple’s mission is “to bring the best user experience to its customers through its innovative hardware, software, and services.”

    Apple – Business Model

    Apple’s business model is divided into two parts: products and services. In 2021, Apple earned more than $365 billion in revenue, with $191.9 billion coming from iPhone sales, and $38.3 billion from accessories and wearables (AirPods, Apple TV, Apple Watch, Beats products, Home Pod, iPod touch, and accessories),  $35.2 billion from Mac sales, $31.86 billion from iPad sales, and $68.4 billion from services.

    • Products – iPhone, Mac, iPad, as well as wearables, home, and accessory devices, are among the product lines (Air Pods, Apple-Watch and more)
    • Services –  AppleCare+, Digital Content Stores and Streaming Services, and the AppleCare Protection Plan, Apple’s Cloud Services, Licensing, and other services like Apple ArcadeTM, Apple News+, Apple CardTM, and Apple Pay, a cashless payment service, are all part of the services business.

    Apple – Investments

    Date Organization Name Round Amount
    May 5, 2022 CNote Corporate Round $25M
    Dec 6, 2021 Trala Venture Round $6.9M
    Nov 4, 2021 Lime Convertible Note $418M
    Aug 26, 2021 VamosVentures Corporate Round
    Aug 26, 2021 SweetBio Corporate Round
    Jun 22, 2021 Alabama A & M University Grant $1.3M
    Jun 17, 2021 Morgan State University Grant $6.3M
    May 7, 2021 II-VI Post-IPO-Equity $410M
    Mar 31, 2021 UnitedMasters Series B $50M
    May 7, 2020 Copan Diagnostics Grant $10M

    Apple – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Joby Aviation Joby Aviation is an aerospace transportation company developing electric aircrafts. Apr 1, 2022
    Credit Kudos Credit Kudos is a credit bureau that uses financial behavior and data through open banking to measure creditworthiness. Mar 23, 2022 $150M
    AI Music Exploring the relationship between music and AI to enable a new age of music consumption Feb 7, 2022
    Paws, Inc Paws, Inc., was founded in 1981 by cartoonist Jim Davis, as a creative house to support Garfield licensing. Aug 30, 2021
    SourceDNA SourceDNA is a code similarity engine enabling companies that make or sell code to track what’s inside apps. May 6, 2021
    Vilynx Vilynx increases engagement, efficiency, and insight with leading products for Publishers in the digital world. Oct 27, 2020 $50M
    Scout FM Scout FM is a hand-curated podcast radio stations personalized with the power of data and artificial intelligence. Sep 24, 2020
    Spaces SPACES designs VR, AR and MR experiences for theme parks, retail, and other public locations worldwide. Aug 24, 2020
    Mobeewave Mobeewave is a Canadian-based startup that allows any mobile app to accept in-person payments with no extra hardware. Aug 1, 2020 $100M
    Fleetsmith Fleetsmith puts Apple device management and security on auto-pilot. Jun 24, 2020

    Apple – Competitors

    Microsoft, Samsung, Lenovo, Dell, Sony, HP, Xiaomi, Asus, Huawei, and Oppo are the top competitors of Apple.

    Apple – Future Plans

    Every year in June, Apple has its global Annual Developers Conference, and in 2022, the keynote will be held on June 6. Apple will use the event to debut its next-generation software, which will be available in the autumn.

    Apple is said to be developing a folding iPhone with a screen size of 7.5 to 8 inches and a release date of 2023 at the utmost. Apple is reported to be working on interactive virtual goggles with an inbuilt processor, dedicated high-end displays, and a Reality Operating System. The gadget will combine hand gestures, touch panels, and voice activation for interaction, and it is projected to cost around $3,000. In 2023, the AR/VR headset is projected to be released.

    Apple is working on upgraded 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max processors. The M2 Max processor will include a 12-core CPU and a 38-core GPU, and the new computers will be available in 2023.

    The storyline of Apple’s electric vehicle research has undergone numerous plot twists, but reliable Apple analyst Ming-Chi Kuo claims that the company is still targeting a completely autonomous automobile, instead of just a technology offering, with a launch date between 2023 and 2025.

    Apple – FAQs

    What does Apple do?

    Apple Inc. is a global software company headquartered in Cupertino, California, that specialises in portable electronics, software applications, and internet services

    When was Apple founded?

    Steve Jobs, Ronald Wayne, and Steve Wozniak founded Apple Computers Company as a business deal on April 1, 1976.

    Which companies do Apple compete with?

    Microsoft, Samsung, Lenovo, Dell, Sony, HP, Xiaomi, Asus, Huawei, and Oppo are some of the companies Apple competes with.

  • OnePlus – Whose Marketing Strategy Revolutionized Itself and the Industry

    One Plus since its launch in 2013, has grown to become a serious competitor to the established brands in the industry. Founded by Pete Lau and Carl Pei, OnePlus had humble beginnings with only 5 employees which have exponentially grown to employ 2700 people today. In fact, OnePlus has put an end to the duopoly of Samsung and Apple. In 2021, they claimed an annual turnover of $2 billion. The quick growth of the debutante company have brought in a lot of attention to the company’s marketing strategy.

    User Experience
    Collective Sense of Community
    Increasing People Participation
    Maintaining Excitement
    Generating Publicity Through Word of Mouth
    Tag Line and Advertisements
    Keeping the Memory Afresh
    FAQ

    User Experience

    Until OnePlus, android manufacturers were not particular about user experience. However, OnePlus observed this gap and decided to play in. They kept user experience and requirements as the base of their products. Their customer services are also driven by this ideal. When the customers felt that their demands and requirements are being catered to, the company was able to build up their trust.

    Collective Sense of Community

    Anybody using OnePlus will be aware of their strong community in which the brand always maintain a deep contact with. Today, it has more than 5 million members.

    From meetings to queries, OnePlus community is a go to place for all its customers and act as a bridge between them (customers) and the management. Another highlight is that, this community is a place of dialogue where the users can also submit their ideas and proposals to the firm.

    Increasing People Participation

    OnePlus primarily endorsed its products through their own customers. When they became brand advocates, the credibility of the firm increased. Apart from that, OnePlus provided high quality gadgets at competitive prices. As they gained public popularity, they slowly ventured into the social media space where they have immense support.


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    Maintaining Excitement

    OnePlus took a unique turn when it came to delivering their phones. To build up excitement and demand, they gave away gadgets initially only through contests and referrals from existing OnePlus customers.

    Just as they expected, it created a sense of spurring exclusivity which was never seen before. Because of this reason, every time when a OnePlus products is announced, the entire mobile industry waits eagerly for it.

    Generating Publicity Through Word of Mouth

    Working of quality and user experience, OnePlus was able to build a very strong customer base who trusted the company. A large portion of their popularity was spread through word of mouth.

    Their reach will be evident when one get to know that they sold 1.5 million handsets by 2014 in the international market without spending a single penny on marketing. This is the magic that quality and connectivity can do.

    Tag Line and Advertisements

    With the tagline ‘Never Settle’, OnePlus have conquered the social media market like never before. Their messaging posts ads had this tagline which was taken to their hearts by the customers.

    Their campaigns such as ‘Smash the Past’ have become a great hit.

    Through their effective marketing, they not only got a strong fanbase but also loyal advocates of the brand.

    Keeping the Memory Afresh

    While it is important to give the best to the customers, the time gap between each launch is also very important. Aware of such a scenario, OnePlus makes sure that they keep its memory alive within their customers.

    For this purpose, they launch different colours and editions in a staggered manner across the product lifecycle. Since they only launch one to two phones every year, they are capable doing this kind of production and launching in an efficient manner.


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    Conclusion

    OnePlus became popular by revolutionising the entire mobile industry by bringing in quality products at an affordable price. They were successful, mainly because, customers were also a part of this revolution. In fact OnePlus grew along with the expectations of the customers.

    Analysing structural gaps and being aware of possible pitfalls, OnePlus carefully steered up the ladder through careful calibrations and tactical approaches to understand and deliver according to the needs of the customers.

    FAQ

    What is the target market of OnePlus?

    The target market of OnePlus lies within the limit of 14 to 35 years of age.

    What is the market share of OnePlus in India?

    OnePlus has 48 percent market share in the smartphone market in India.

    Who is the founder of OnePlus?

    Pete Lau and Carl Pei are the founders of OnePlus.

  • Why is Facebook launching its own Smartwatch? (Even after the Failure of its smartphone)

    Facebook has recently announced that it would launch its smartwatch during the year 2022. They have also planned to launch the further versions of the watch. However, this is not the first time the company is entering into the hardware technology sector. Let’s look at the latest news about the smartwatch, its features and also look at one of the reasons for the failure of their smartphone.

    Facebook Smartwatch – Latest News
    Features of the Facebook Smartwatch
    Why is Faceboook Launching its Smartwatch?
    Previous products by Facebook
    Reason Why Facebook’s Smartphone failed
    FAQ

    Facebook Smartwatch – Latest News

    Facebook has conveyed that they would release a smartwatch under their brand during the 2022 summer. They have also conveyed that they would release the second and third generations of the watch in the coming years. The first smartwatch of Facebook is expected to be priced at around USD 400 (around INR 29,000) which could have certain changes in the coming years.

    Features of the Facebook Smartwatch

    The watch is expected to be released in three different colour variants namely black, white and gold. The watch will not only have the messaging features but also has a heart rate monitor and two cameras. It is said that the cameras will be able to separate from the wrist in order to take videos and share them on the social media.

    The smartwatch is said to have two cameras, where the front camera can be extensively used for video calling services and the rear camera can be used for video recordings to share it on the social media. The rear camera will have a 1080p auto focus camera.

    One of the most exciting features of this watch is that it can be used without an internet connection and users also have a feature to connect to services of hardware of health and fitness companies in addition to the heart rate monitors of the smartwatch.


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    Why is Faceboook Launching its Smartwatch?

    The main reason for releasing the Smartwatch is to try and replace the smartphones. The smartwatch owners are considered to use the smartwatch for the activities that are done through the usage of Smartphones.

    Mark Zuckerberg also aims to create more consumer and hardware products in order to find a way and compete against the tech giants Apple and Google

    Previous Hardware products by Facebook

    Facebook has a set of hardware products already in the market which include a portal and also a video calling device with a voice assistant which is similar to Alexa or Google’s device. The company had also launched 3 new portals in the year 2019 and currently has 4 hardware products in the market. These products are available in the United States.

    Facebook had also ventured into the smartphone segment in the past with the launch of the brand HTC back in 2013. But the venture had later failed and did not end being successful.

    Reason Why Facebook’s Smartphone failed

    Facebook's First Smartphone - HTC First
    Facebook’s First Smartphone – HTC First

    The smartphone brand of Facebook that is HTC was a global brand and was considered to be one of the coolest smartphones back in the times of its launch. The company’s smartphone brand had lasted only for about half a year and due to the poor sales, they had to slash the price of the phone.

    Even after cutting down the price of the phone, the smartphone sales were really less and sold only about 15,000 phones. Some have estimated that the reason for the failure of the smartphone segment of Facebook was as users did not find a need for such a smartphone at that time and the features of the phone were already present on the mobile applications that were available on the iOS devices and the cheaper Android devices.

    It was found that consumers were not dying to buy Facebook’s phone and there is a difference between the having a phone in the market and having a phone which consumers would choose to buy. One of the major reasons Facebook says they failed was due to the high pricing and poor user interface.


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    Conclusion

    The hardware segment is not an area where Facebook has been successful so far. Majority of the Facebook’s revenue comes through advertising and with the introduction of the Smartphone, Facebook will be venturing into an entirely new segment. However, the company has not yet decided on the name for its Smartwatch segment.

    FAQ

    Did Facebook make a phone?

    Yes, Facebook launched a phone with collaboration with HTC but it was a flop back in 2013. The company created an Android skin for the phone and dubbed it Facebook Home.

    What will be the cost of the Facebook Smartwatch?

    The watch might retail for around $400 (Rs 29,000) and will have three colour options to choose from (white, black and gold).

    When will the Facebook Smartwatch launch?

    The watch is yet to enter mass production but should be available in the summer of 2022.