In today’s fast-paced digital world, copywriting plays a crucial role in capturing the attention of your audience and driving conversions. However, the repetitive nature of copywriting tasks and the constant need for fresh ideas can be draining for even the most seasoned writers. That’s where AI-powered copywriting tools come in. These innovative tools leverage the power of artificial intelligence and natural language processing to generate engaging and persuasive copy.
This guide delves into the leading tools like ChatGPT, a game-changer in content generation. It explores how these tools revolutionize writing, but also emphasizes the importance of understanding copywriting and AI’s potential impact.
Get ready to transform your content creation process!
ChatGPT
Peppertype
Copy.ai
Jasper
QuillBot
Smart Copy
Wordtune
Writer
Writesonic
Rytr
ChatGPT
| Founder | OpenAI |
|---|---|
| Launched In | 2022 |
| Rating | 4.7 out of 5 |
| Best For | Creative Writing and Problem-Solving |
ChatGPT is the talk of the town for all the right reasons – it’s a true game-changer. From blog posts to marketing copy, it transforms your ideas into reality with impressive speed and accuracy.
Features
- Saves brainstorming time, swiftly creating outlines for creativity
- Adapts to any genre, ideal for writers and marketers
- Understand nuances like sarcasm and cultural references for friendly conversations
- Trained on 570 GB of data, boasts a vast vocabulary
Pros
- Faster response time
- Highly efficient and scalable, making it cost-effective
- Reduces tedious manual work
- Removes barriers for people with disabilities and non-English speakers, thereby making education more accessible
Cons
- Difficulty in training algorithms to respond appropriately to a diverse range of topics.
- Biased responses and limited knowledge
- Possibility of inaccurate or wrong responses
- Inability to multitask and understand context
Pricing
Unlock the remarkable capabilities of GPT-4 with a Plus Subscription, available at just $20 per month.
Abira Dutta
Peppertype
| Founder | Anirudh Singla |
|---|---|
| Launched In | 2021 |
| Rating | 4.7 out of 5 |
| Best For | Creating high-quality optimized content |
Peppertype is an AI powerhouse that offers unparalleled versatility in content creation. From engaging blog posts to catchy marketing copy, Peppertype gets a lot of things right. It caters to various content needs, making it a valuable tool for writers, marketers, and entrepreneurs.
Features
- Can change sentences to sound different but still mean the same
- Fix how your writing sounds with the Style Editor
- Check if people like what you write and if your stuff is original
- No copy-pasting here! And if you mess up words, Peppertype can help fix them
Pros
- Powered by GPT-3 Technology: Super intelligent AI
- Quality Content Creation: Tailored ad copies, social ads, and creative content
- Polished Writing: Detects plagiarism, and fixes grammar for quality enhancement
- Creative Ideas Generation: Generates cool ideas for social media and various topics
Cons
- Unverified Numbers: Captions may lack sources for numerical data, limiting research-based content use
- Hit-or-Miss Suggestions: Content suggestions can sometimes be inconsistent in quality
- Grammar Check Quality: While good, occasional typos and errors could be improved
Pricing
Peppertype offers two pricing plans to fit different needs:
| Plan | Pricing |
|---|---|
| Starter | $25/month |
| Team | $165/month |
Starter Plan at $25/month billed annually (1 user seat), Team Plan at $165/month billed annually (up to 5 seats), Starter Plan at $35/month (monthly billing), and Team Plan at $199/month. Enterprise plans are also available for tailored solutions.
Copy.ai
| Co-founder & CEO | Paul Yacoubian |
|---|---|
| Launched In | 2020 |
| Rating | 4.8 out of 5 |
| Best For | Overcome Writer’s Block |
Copy.ai simplifies copywriting by providing a user-friendly interface for creating various types of content, including blog posts, social media content, and product descriptions. It offers creative suggestions and allows you to give directions and suggestions to shape the AI-generated content.
Features
- Copy AI has a lot of tools to help you create effective copy for your website, blog, or social media account
- Multilingual support
- Built-in plagiarism checker
- Infobase for storing information
Pros
- It has a simple interface that’s easily understood
- Includes a decent text editor
- Create multiple content types with templates
- You can style content to specific tones
- Easy content sharing
Cons
- May lag while generating content
- Sometimes highly random content appears
- It needs lots of fact-checking
- Building long-form copy can be frustrating
Pricing
Copy.ai offers three pricing plans:
| Plan | Pricing |
|---|---|
| Free | Free Forever |
| Pro | $49/month |
| Enterprise | Custom |
Jasper
| Founders | Jahangir Mohammed alongside Amit Gupta and Daniel Collins |
|---|---|
| Launched In | 2021 |
| Rating | 4.8 out of 5 |
| Best For | All-in-One AI Content Writing Tool |
Jasper excels in crafting engaging marketing copy, from social media posts to high-converting ad copy. It adapts to various tones and styles, allowing you to maintain your unique brand voice across platforms. Jasper’s “Explain It To A Child” mode simplifies complex concepts into easy-to-understand language.
Features
- Activity dashboard for tracking progress and tasks
- Automated text generation for various purposes
- Collaboration tools for seamless teamwork
- Content delivery options for effective distribution
- Content library for easy access and reuse
- Content management features for organization and editing
Pros
- Engaging marketing copy
- SEO optimization
- Quick content generation
- Consistent brand voice
- Unique content
- Grammarly Integration
Cons
- Technical Topics Challenge: Jasper might struggle with overly technical subjects
- Cost of Junk Content: Generating irrelevant content costs money
- Research is Essential: Research is necessary to supplement content generation
- Integration: Additional charges for plagiarism detection
Pricing
Jasper AI offers three plans:
| Plan | Pricing |
|---|---|
| Business | Custom |
| Teams | $99/month |
| Creator | $39/month |
QuillBot
| Co-founder & CEO | Rohan Gupta |
|---|---|
| Launched In | 2017 |
| Rating | 4.6 out of 5 |
| Best For | High-Quality Academic Content Writing |
QuillBot combines writing and paraphrasing capabilities to give existing content a fresh spin. It helps you avoid repetition while preserving the original message. With different modes like “Fluency,” “Standard,” and “Creative,” you can tailor the output to your preferred style.
Features
- Extensions & Workflows: Offers extra functions and customizable workflows
- Compare Mode: Enables comparison of multiple text versions for informed decisions
- AI-Powered Thesaurus: Suggests synonyms using AI to enrich vocabulary
- Grammar Check Tool: Identifies and corrects grammatical errors
- Citation Generator Tool: Generates accurate citations for references
- Summarizer and Paraphraser Tool: Summarizes and rephrases content for various contexts
Pros
- Generous free usage
- Advanced paid features
- Integrated grammar checker
- Paraphrasing, summarizing & citations
- Google Docs & Chrome extension
Cons
- Limited Writing Modes: Free accounts have access to only 2 writing modes
- No GPT-3 AI Free Writing: Lacks the GPT-3 AI free writing feature found in some other platforms
- Manual Intervention Required: Users may need to manually select sentence structures and synonym choices for optimal results
Pricing
Quillbot’s Premium version offers three pricing options based on subscription duration:
| Plan | Pricing |
|---|---|
| Annual | $8.33/month |
| Semi-Annual | $13.33/month |
| Monthly | $19.95/month |
Smart Copy
| Founders (Unbounce) | Oli Gardner, Carter Gilchrist, Justin Stacey, Jason Murphy, and Carl Schmidt |
|---|---|
| Launched In | 2009 (Unbounce) |
| Rating | 4.6 out of 5 |
| Best For | Email marketing or social media engagement |
Smart Copy by Unbounce specializes in short-form content creation, making it ideal for businesses focusing on email marketing or social media engagement. It offers real-time writing feedback and correction suggestions, helping you craft polished content.
Features
- Unlimited generations
- 45+ premade templates
- Multilingual support (30+ languages)
- Google Chrome extension access
- SEO analysis for keyword optimization
Pros
- Time-Saving: Generates high-quality copy quickly, saving time compared to manual writing
- Conversion Boost: AI-generated copy can enhance landing page effectiveness and increase conversions
- Customizable: Tailor tone, style, and messaging to your brand and target audience
- Consistency: Ensures consistent messaging across landing pages and marketing campaigns
- Docs: Requires no coding or advanced technical skills, making it easy to use
Cons
- Generates shorter text compared to other AI copywriters
- The “Writer” tool is in the beta stage, potentially having some limitations
Smart Copy – Your personal copywriting assistant, always at your side
Pricing
Smart Copy offers three pricing plans:
| Plan | Pricing |
|---|---|
| Free | $0/month |
| Plus | $9.99/month |
| Unlimited | $14.99/month |
Wordtune
| Founder | Ori Goshen |
|---|---|
| Launched In | 2020 |
| Rating | 4.6 out of 5 |
| Best For | Editing and refining existing content |
Wordtune is your personal AI writing assistant, specializing in editing and refining existing content. It ensures your text sounds natural, fluent, and contextually accurate. Wordtune can help non-native English speakers refine their language and improve overall text readability.
Features
- Rewrite and rephrase sentences for improved clarity and style
- Match the appropriate tone to your subject matter
- Adjust text length to fit different writing formats
- Comprehensive content editing for spelling, grammar, punctuation, repetition, missing words, wrong words, clarity, fluency, and vocabulary enhancement
- Smart synonym suggestions through Wordtune
Pros
- User-friendly interface for easy navigation
- Enhances writing skills by offering proofreading, tone checking, and more
- Improves writing clarity and conciseness
- Expands English vocabulary
- Available as a Chrome extension and Microsoft Word add-in
Cons
Occasional repetitive pattern in suggestions
- Free plan is limited to 10 runs per day
Pricing
Wordtune offers four pricing plans:
| Plan | Pricing |
|---|---|
| Free | $0/month |
| Plus | $9.99/month |
| Unlimited | $14.99/month |
| Business | For Teams |
Writer
| Co-founder and CEO | May Habib |
|---|---|
| Launched In | 2010 |
| Rating | 3.5 out of 5 |
| Best For | Most accurate content generation |
Writer focuses on delivering high-quality, customizable content while maintaining brand consistency. It understands your brand’s style guide, tone, and voice, and applies these elements to the content it generates. Writer offers real-time writing feedback and correction suggestions.
Features
- Full-length article drafts provide a strong foundation for writing
- Citations list for accurate and high-quality content verification
- AI-generated text is consistently fresh and relevant
- Guaranteed unique and original AI-generated text
- SEO-friendly and authoritative AI-generated text
- Direct publishing to WordPress from the AI-generated content
Pros
- Saves time and money
- Boosts idea generation
- Maintains SEO standards
- Bridges language barriers
- Benefits various industries
- Facilitates social media presence
Cons
- Requires human intervention for refining
- Lacks distinct personality
- Reliability of accuracy varies
- May result in poor EAT (Expertise, Authoritativeness, Trustworthiness) signals
Pricing
AI Writer offers two pricing plans tailored to different needs:
| Plan | Pricing |
|---|---|
| Team | $18 per user/month |
| Enterprise | Custom |
Tripti Garg
Writesonic
| Co-founder and CEO | Samanyou Garg |
|---|---|
| Launched In | 2020 |
| Rating | 4.8 out of 5 |
| Best For | SEO-optimized long-form blog writing |
Writesonic offers a host of features to aid in content creation, from blog post drafts to ad copy. It stands out with its multilingual capabilities, allowing you to generate content in several languages for a global outreach.
Features
- A wide variety of content templates, spanning articles, ads, social media posts, and more
- Ability to customize AI-generated content to match specific brand voices
- Plagiarism-free output, verified by a plagiarism checker
- Chatbot personality avatars using the Botsonic chatbot builder
- Paraphrasing, summarization, rewriting, expansion, and shortening of content
Pros
- A comprehensive range of content generation tools, addressing various needs
- Intuitive and user-friendly interface
- Real-time, up-to-date content knowledge
- Sources for verification and additional information
- Generous free trial with a high word limit
- Multilingual support
Cons
- Inconsistencies and bugs in AI-generated responses
- The quality of some responses and sources can be questionable
- Price increases rapidly for higher word limits and user seats
- Lack of human review and revision options
Pricing
Writesonic offers four pricing plans catering to different needs:
| Plan | Pricing |
|---|---|
| Free Trial | $0/month |
| Unlimited | $16/month |
| Business | $12.67/month |
| Enterprise | Custom |
Rytr
| Founder | Abhi Godara |
|---|---|
| Launched In | 2021 |
| Rating | 4.9 out of 5 |
| Best For | Budget-Friendly AI Content Writing Tool |
Rytr or Rytr.me is an AI writing tool that helps you create content for landing page copies, social media, email messages, and even blog articles. This AI-content creation tool uses the Open AI and GPT 3 AI model technology to create plagiarism-free content faster and better.
Features
- Rich Text Editor: The platform provides a user-friendly text editor that simplifies the writing process
- Keyword Research: Rytr assists in finding relevant keywords for optimizing your content
- Image Generator: Rytr’s unique feature generates AI-generated images, a boon for content creators
- Outline & Brief Generator: The platform aids in generating content outlines and briefs
- Plagiarism Checker: Rytr helps maintain originality with its plagiarism-checking functionality
Pros
- Rytr covers an extensive range of content types, catering to diverse writing needs
- Short-form content and outlines are particularly well-suited for creation within Rytr
- Unique features like AI image generation and a writing portfolio builder set Rytr apart
- The user interface is straightforward and easy to navigate
Cons
- While Rytr is excellent for generating paragraphs and outlines, it’s not the best for creating long-form content
- The SERP analysis and keyword research tools could be improved compared to competitors
- The user interface, while simple, might not be as streamlined as some other content tools
Pricing
Rytr offers three pricing plans to suit different needs:
| Plan | Pricing |
|---|---|
| Free | Free |
| Saver | $9/month |
| Unlimited | $29/month |
- Free Plan: Suitable for light users, with a limit of 10k characters per month.
- Saver Plan: Provides a higher usage limit of 100k characters per month and the ability to create custom use cases.
- Unlimited Plan: Offers unlimited character generation, a dedicated account manager, and priority support.
Conclusion
AI-powered copywriting tools have revolutionized content creation, offering advantages like time-saving, consistency, and insights. Among them, ChatGPT stands out for its versatility and accuracy. However, remember that originality and human touch remain essential. Utilize AI tools as allies, not replacements, and let your unique voice shine through in your content.
FAQs
What are the top AI copywriting tools?
The top AI copywriting tools are:
- ChatGPT
- Peppertype
- Copy.ai
- Jasper
- Writer
- Wordtune
- Writesonic
- Rytr
- Smart Copy
- QuillBot
How is Writesonic different from other AI copywriting tools?
Writesonic offers a host of features to aid in content creation, from blog post drafts to ad copy. It stands out with its multilingual capabilities, allowing you to generate content in several languages for a global outreach.
Are there any free AI copywriting tools?
Yes, there are a few AI copywriting tools that offer free plans: Copy.ai, Quillbot, Smart Copy, Writesonic, and Rytr are some of them.