Tag: small businesses

  • Season’s Greetings: Strategies for Small Businesses to Shine During the Christmas Season

    The holiday season can be cheerful as well as challenging for small businesses. In a market dominated by giant corporations, these businesses stand out due to their authenticity and specific charm. Furthermore, they have the agility and flexibility to quickly adjust to evolving customer needs and preferences. They add a level of personalization to products that aren’t possible in mass-produced goods. The final two months of the year account for the majority of annual revenue for several small business owners. Seasonal buying creates a sense of excitement and enthusiasm.

    The following tactics can help boost holiday sales and manage some of the season’s specific issues. You can ensure that both the business and the customers have a joyful time.

    Training Staff
    Customize Your Packaging
    Stocking Fillers
    Contests and Giveaways
    Website Imagery
    Holiday Themed Bundles
    Gift Guides
    Free Gift Wrapping
    Dual Pricing
    Community Engagement
    Loyalty Rewards
    Run a Holiday Charity

    Training Staff

    During the holiday season, small businesses frequently experience issues due to inadequate staff. Consider developing a cross-training program for staff members that will enable them to handle numerous responsibilities inside the company. It allows them to switch between tasks with ease. Your team’s adaptability helps it to respond successfully to the changing needs of the Christmas season.

    When employees believe that management is willing to invest in them, they become more motivated and are more inclined to contribute to the company’s success. You can also look into part-time or seasonal hires to help out during peak times.

    Customize Your Packaging

    Strategies for Small Businesses During the Christmas Season - Customized Packaging
    Strategies for Small Businesses During the Christmas Season – Customized Packaging

    Customize your holiday packaging to provide a one-of-a-kind and unforgettable customer experience. It offers a unique opportunity to make a lasting impact on your customers. When customers are given multiple options, well-designed holiday-themed packaging can attract their attention and draw them towards your products. You can add a personal touch by including little season greeting cards or thank-you letters. It conveys the brand’s devotion to the festive season. 

    Stocking Fillers

    Small businesses can significantly boost their sales throughout the holiday season by strategically placing stocking fillers and impulse buys around their premises. To bring attention to these products, use holiday-themed decorations, colors, and signs. Place these goods adjacent to large purchase items to make them more appealing. This method not only improves the shopping experience but also raises the possibility that shoppers will add these smaller goods to their orders.


    28 Best Profitable Christmas Business Ideas To Start
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    Contests and Giveaways

    Christmas Contests and Giveaways
    Strategies for Small Businesses During the Christmas Season – Christmas Contests and Giveaways

    By organizing holiday-themed contests and giveaways, small businesses can leverage the spirit of the season. They are great tools for encouraging customer participation, whether through social media, in-store activities, or email campaigns. This participation induces a sense of belonging and inclusion, making customers feel like valued members of a festive community. Brand loyalty is formed through this community involvement. Here, the user-generated content becomes a valuable marketing asset.

    Website Imagery

    Updating Website Imagery
    Strategies for Small Businesses During the Christmas Season – Updating Website Imagery

    Small businesses can improve their online presence as the holiday season approaches by proactively updating website images and technology. Incorporate festive colors, seasonal decorations, and imagery that is appropriate for the occasion. This instant visual transition sets the tone for a festive and appealing online buying experience. Create curated collections of holiday-themed products that align with the season and group them under specific themes. This can also help simplify the browsing experience.

    Holiday Themed Bundles

    You can attract clients’ attention throughout the holiday season by offering holiday-themed product bundles. Recognize your consumer base’s unique interests and build bundles to meet a variety of needs. This personalized approach increases the attractiveness of your offerings. You can boost sales by promoting limited-edition bundles. This instills a sense of urgency in customers, encouraging them to make quick purchases. You can even offer bundle customization options, allowing buyers to personalize the contents to their liking.

    Gift Guides

    Gift guides not only make buying easier for your consumers, but they also raise interest in the distinctive offerings that small businesses like yours offer. During the holidays, people of all ages look for unique and thoughtful gifts that will wow their loved ones. Shoppers in need of inspiration will always appreciate lists that highlight your best products in one place. Launch your gift suggestions ahead of the season to attract early shoppers.

    Free Gift Wrapping

    Free Gift Wrapping
    Strategies for Small Businesses During the Christmas Season – Free Gift Wrapping

    This considerate and functional gesture adds tremendous value to a purchase while also building a solid relationship for your business. Offering gift wrapping is a concrete method to show your appreciation to your consumers. It saves clients the time and effort required to wrap their gifts. Receiving a thoughtfully packaged present can create a lasting impression on customers. This also increases the likelihood of repeat business. To avoid extended wait times or delays, make sure your present wrapping services are managed effectively.

    Dual Pricing

    Dual pricing methods are a great way for small businesses to increase holiday sales. Give exclusive offers and discounts to loyal, long-term clients. Send promo coupons or advertise sales exclusives to email subscribers and repeat shoppers that show commitment to your business. Offer things to your regular customers at a marginally higher price. An alternative strategy involves bundling goods or services at regular rates and providing a discount for buying them all together as a bundle. A balanced dual pricing approach will earn you holiday revenue while protecting customer goodwill and preventing any greed perceptions.

    Community Engagement

    Christmas Craft Workshop
    Strategies for Small Businesses During the Christmas Season – Christmas Craft Workshop

    Organizing workshops with a Christmas theme, such as DIY ornament creation, cookie decorating, or wreath-making, can improve community participation and create lasting relationships. Workshops give attendees the ability to develop new abilities and let their imaginations flow wild. Recognize your target audience and adjust workshops to suit their needs. By focusing on the needs of the customer, you can make sure that your workshops are interesting and relevant to the people in your community. You can enhance the festive ambiance by incorporating seasonal refreshments and festive tunes into the workshops. Make sure that these workshops show off how useful your products are so that customers make purchases willingly.

    Loyalty Rewards

    Consider adding special rewards to your loyalty program for loyal customers during the holiday season. You can offer exclusive discounts, early access to sales, or extra points for holiday purchases. This encourages repeat shopping and shows customers that they are valued. To make sure your customers choose your small business for their holiday shopping, promote these rewards through email and on your website.

    Run a Holiday Charity

    Spread the holiday spirit by connecting your small business with a good cause. You can team up with a local charity or organize a donation drive. Share your efforts through email and on social media to show that you care about the community. Customers appreciate businesses that help others, making it a great strategy for everyone.

    Conclusion

    We’ve seen that small businesses have a great chance to close the year with a profit over the holiday season. As the snow falls and the festivities continue, these businesses shine brightly, demonstrating that in the spirit of giving, it’s the thoughtful, community-oriented approach that truly catches the season’s charm. Personalized gifts and festive happiness are just a few of the ways small businesses anchor neighborhoods over the Christmas season.


    15 Christmas Marketing Ideas to Boost Your Business
    Christmas is an excellent time for boosting festive sales and growing your business. Here are the best Christmas marketing ideas to promote your business.


    FAQs

    Why is Christmas good for businesses?

    Christmas boosts business due to increased consumer spending, gift purchases, and festive promotions, driving higher sales and revenue.

    Should I decorate my business for Christmas?

    Yes, decorating for Christmas can create a festive atmosphere, attract customers, and enhance the holiday shopping experience.

    How does offering gift wrapping service help in attracting customers?

    It adds tremendous value to a purchase while also building a solid relationship for your business. Offering gift wrapping is a concrete method to show your appreciation to your consumers. It saves clients the time and effort required to wrap their gifts.

  • 15 Profitable Black Friday Ideas for Small Businesses in 2024

    So, it is that time of the year again.

    Times when businesses of all shapes and sizes assemble to woo customers with deals that just bring a smile to their face. Times when no matter which industry you belong to, just being on the internet makes you a part of the celebration – the amalgamation of festivities, revenues, sales, numbers, growth, validation, and whatnot! Yes, we are talking about the Black Friday-Cyber Monday Season that marks the arrival of fresh opportunities for businesses around the globe but pushes the possibilities to a whole new level for the ones leveraging the internet to make something meaningful in terms of their business.

    Black Friday is an incredible opportunity for small businesses to boost their sales and attract new customers. With the right strategies and planning, you can make the most out of this holiday shopping season. In this comprehensive guide, we will explore black friday sale ideas for small businesses to help your small business thrive on Black Friday. These Black Friday tips start with offering early bird discounts, using social media to spread the word, and creating exciting bundles to attract more customers.

    Black Friday Online Sales from 2013 to 2023 with Projection for 2024-2025
    Black Friday Online Sales from 2013 to 2023 with Projection for 2024-2025

    Setting the Stage for Success

    Promotion Strategies for Black Friday

    Engaging Customers Online

    Extending the Black Friday Momentum

    Setting the Stage for Success

    Before diving into the specific tactics, it’s important to lay a solid foundation for your Black Friday campaign. This section will cover essential steps to prepare your business for the big day.

    Analyze Your Inventory and Identify Best-Selling Products

    To effectively plan for Black Friday, you must understand your inventory and identify your best-selling products. Analyze your sales data from previous years and determine which items have consistently performed well during this time. This will help you prioritize your promotions and ensure you have enough stock to meet the increased demand.

    Optimize Your Online Store

    At a time when the world moves on the internet, having a strong online presence is crucial for small businesses. Make sure your website is optimized for a seamless shopping experience. Conduct a thorough review of your website’s performance, load times, and user interface. Consider investing in a reliable hosting provider to handle the increased traffic on Black Friday.

    Create Compelling Product Bundles

    One effective strategy to entice customers is by creating product bundles. Pair related items together and offer them at a discounted price. This not only increases the perceived value for customers but also helps you move slower-selling products. Use enticing marketing copy and high-quality images to showcase the value of your bundles.


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    Promotion Strategies for Black Friday

    Now that you have set the stage, it’s time to focus on promoting your Black Friday deals. In this section, we will explore various strategies to generate buzz and attract customers to your business.

    Leverage Social Media Platforms

    Social media platforms like Facebook, Instagram, and Twitter are powerful tools for reaching your target audience. Create a dedicated event on Facebook and use paid promotions to boost its visibility. Regularly post on Instagram and Facebook stories to keep your followers engaged. Share comments and pictures in the event itself to entice customers. Consider creating a Black Friday reel and a highlight on Instagram to showcase your deals.

    Run Exclusive Sales and Giveaways

    To create a sense of urgency and excitement, consider running exclusive sales and giveaways. Offer limited-time doorbusters for the first customers, rewarding them with swag bags or special discounts. Create special collections on your website with sale items and bundles. Run a giveaway where anyone who purchases on Black Friday is entered for a chance to win a desirable prize.

    Collaborate with Other Businesses

    Join forces with complementary small businesses in your local community to create a destination shopping event. Cross-promote each other’s deals and products to reach a wider audience. For example, clothing brands can consider organizing a fashion show with holiday looks or even an ugly sweater contest. They can collaborate with a local designer to go live on social media and cross-promote each other’s products.

    Enhance the In-store Experience

    Not all Black Friday shoppers go online—around 30% still shop in stores. To attract them, decorate your store with Black Friday displays, and offer free drinks, giveaways, or fun contests. Focus on giving great customer service. Even if they don’t buy, a good first impression can bring them back.

    Early Access for VIPs

    Give your loyal customers early access to your Black Friday deals. Send a special email or hold a private event to let them shop before everyone else. This makes them feel appreciated and excited. You can also show them new or limited-time products that won’t be available after Black Friday.

    Work with Influencers for User-generated Content

    Boost your Black Friday social media by partnering with influencers. These creators share fun content and promote products to their followers, who trust their recommendations. Many people base purchases on what they see online, so offering your own content is a great way to engage with them.

    Engaging Customers Online

    Amidst all the competition and the battle for retention, it’s essential to engage with your customers online. This section will cover strategies to maximize your online presence and drive sales on Black Friday.

    Email Marketing Campaigns

    Email marketing is a powerful tool for reaching your existing customer base. Segment your email lists based on past purchase history and create personalized campaigns targeting specific shoppers. Write engaging subject lines and create a Black Friday poster that motivates customers to take action. Encourage customers to share your emails with their friends to build anticipation and broaden your audience.

    Live Sales and Trivia Nights

    Host live sales on platforms like Facebook or Instagram to create a sense of urgency and excitement. Showcase your products, offer exclusive deals, and interact with your audience in real-time. Consider hosting a Black Friday trivia night where you share interesting facts about Black Friday’s history and offer special discounts to participants.

    Charitable Initiatives

    Engage with your customers by incorporating charitable initiatives into your Black Friday promotions. For every sale made on Black Friday, donate a portion of the proceeds to a local charity or a cause that resonates with your target audience. Highlight these initiatives in your marketing materials to inspire customers to support your business and the community.

    Extending the Black Friday Momentum

    Black Friday doesn’t have to end on Friday. In this section, we will explore strategies to extend the momentum and keep customers engaged beyond the initial shopping frenzy.

    Small Business Saturday

    Take advantage of Small Business Saturday, which falls on the day after Black Friday. Promote your business as a local and independent retailer, emphasizing the personalized experience and unique products you offer. Consider offering exclusive deals or incentives to customers who shop with you on Small Business Saturday.

    Cyber Monday and Beyond

    Don’t forget about Cyber Monday, the online counterpart to Black Friday. Extend your promotions and discounts to the online space and continue engaging with your customers through email marketing, social media, and website banners. Consider offering exclusive deals for Cyber Monday to incentivize online purchases.

    Post-Black Friday Follow-Up

    After the shopping frenzy subsides, it’s important to follow up with your customers. Send personalized thank-you emails, asking for feedback and encouraging them to share their positive experiences on social media. Consider providing incentives for customers who write reviews, like offering them discounts on future purchases.

    Conclusion

    Black Friday presents an incredible opportunity for small businesses to boost sales and attract new customers. By setting the stage for success, promoting your deals effectively, engaging customers online, and extending the momentum beyond Black Friday, you can maximize your sales and create a memorable shopping experience. Best Black Friday deals for small businesses include discounts, bundles, and early access to holiday sales to attract and reward customers. Don’t forget to make the most of these days to amplify your small business’s reach further. With careful planning, strategic marketing, and a customer-centric approach, this Black Friday can be the most successful one yet for your small business.

    FAQs

    How can Black Friday sales be maximized?

    By promoting deals effectively, engaging customers online, and extending the momentum beyond Black Friday, you can maximize your sales and create a memorable shopping experience.

    How do Email marketing campaigns help you boost your Black Friday sales?

    Email marketing helps in reaching the existing customer base. Write engaging subject lines that motivate customers to take action. Encourage customers to share the emails with their friends to build anticipation and broaden your audience.

    What are the strategies to extend the momentum of Black Friday and keep customers engaged beyond the initial shopping frenzy?

    The strategies to extend the momentum and keep customers engaged beyond the initial shopping frenzy include small business Saturday, Cyber Monday and beyond, and the post Black Friday follow-ups.

  • Shine Bright: Small Businesses Strategies to Outshine Big-Bang Festive Offers

    The festive season is indeed colorful, but it can get noisy at times! This holds true for the digital e-commerce and retail segments as well. Retail giants and online marketplaces go all out to grab eyeballs and purse strings during the festival season, while the smaller companies and startups are left struggling to remain visible. StartupTalky spoke to a few digital marketers and small and medium companies to try and find out some simple ways small businesses can make the most even amid a deluge of festive offers.

    Be it the Great Indian Shopping Festival by Amazon India or the Big Billion Days by Flipkart, you cannot ignore the demand that these giants churn out single-handedly.

    On Sunday Flipkart’s Chief Executive Officer, Kalyan Krishnamurthy said in a statement that the Big Billion Days sale got 1.4 billion visits during its festive offering between Oct 7-Oct 15, two times “crorepati seller growth” over the previous year. Meanwhile, Amazon’s Great Indian Shopping Festival is expected to clock blistering sales.

    A survey conducted of 1,000 mobile users by imobi and Glance showed that 84% of Indian consumers reported an increase in their online shopping budgets from a year ago during the current festive season. Around 66% of the surveyors intend to shop for items over ₹25,000.

    “What happens during the festive season is that big brands have bigger budgets and larger-than-life campaigns that they allocate, and smaller companies get lost in that chatter,” said Vivek Kumar Anand, Chief Business Officer at DVIO Digital, which handles marketing for aggregators like Flipkart and Meesho.
    In 2022, the advertising sales of e-commerce giants were tipped at a mind-boggling $1 billion, according to Sankalp Mehrotra, VP of Monetisation at FlipkartPitch during an event in February this year.

    The best way to deal with the sale season is to just accept their might and pick niche products to market, digital marketers said.

    “We try to avoid competition. For example, if someone is selling a product on Amazon, we try to avoid those sales and focus on some other products, through which we can avoid the competition because we understand that there are budget constraints and we cannot be with these giants,” said Abhyudaya Tripathi, vice president, business operations at digital marketing firm Tangence.
    Spending on advertising during the festive season is also of little use, as returns may not be equivalent, Tripathi added.

    Babycare retailer Citta’s Co-Founder and CEO, Akansha Sharma, expresses the anguish of putting up search engine marketing ads during the festive season. “You definitely have to increase (the budget on ads) during the festive season because everyone is doing that. So, you know, bidding is very competitive for ads. So if the other person is going to bid more, your bid automatically has to increase. It increases easily by 15-20%.”

    Therefore, several smaller companies are left with no choice but to sell on aggregator sites, even though it may eat into their margins.

    Many smaller companies struggle for visibility despite increased marketing budgets and high demand.

    “There are a lot of Indian and international brands with deeper pockets and a much larger infrastructure base that come up with offers, discounts, and product ranges which are almost impossible and unviable for the smaller players from the MSME sector to compete with. Thus, we see an overall increase in sales from a market perspective, but MSMEs end up taking a hit,” said Navin Rao, co-founder of The Kaftan Company.

    Maintain Exclusivity

    The huge discounts offered on e-commerce sites tend to divert even loyal customers away from a company’s home website. One way to stay relevant during the festival season is to have exclusive products on your company website.

    “There is the entire collection on Myntra and Amazon (by our company), but there might be a small capsule of, say, footwear, which is available only on our website, that would just create a differentiated element for the customer to come to our website and shop from this website,” said Shalvi Govil, Head of Digital Business at clothes retailer–The Indian Garage Co.

    Companies can also get creative and offer services that are available only on their website. Clothes retailer TryndBuy has a virtual try-on room where a customer can try on clothes virtually. The company has granted 30 patents internationally for this feature and has already won several awards for it.

    Citta tries to invest in fostering client relationships during the holiday season rather than getting down to intensive marketing. “We’re planning to have a few more festive-oriented talks on Instagram, like storytelling for kids or something that will get them that is centered around the festivals. It’s still a more genuine way to connect with people than just marketing,” Sharma from Citta said.

    A recent survey by consumer data intelligence company Axis My India, 33% of the 5,452 people surveyed are more likely to interact with brands on social media when presented with compelling offers. While 39% of respondents cherish the classic touch, choosing not to interact with brands on social media for festive deals.

    Sometimes small tweaks on the digital interface can cascade into bigger returns, even amidst the frenetic buying spree.

    “Even if you change the meta tag and the meta description of the SEO (Search Engine Optimization) words, then you will be up in the game in terms of higher CTR (click-through ratio) for the festive season. Let’s say instead of having a plain vanilla kind of description for your SEO ranking, you are having 70% off during the festive season for the selected product; automatically, you will have a higher CTR,” said Anand.

    Anand also suggested handing out coupons and discounts well ahead of time and keeping note of the buying behavior of customers. For example, luring buyers during the Shrad period is typically considered a lull period for purchases.
    Some entrepreneurs try to look at the positives and focus on networking and building ties.

    “These few months are a great time to get to know all the people involved, like a retailer or any other business partners. It’s a very good time to start building relations with people involved, such as retailers or other business partners. We ensure that we’re gifting something to our business partners and maybe meeting them,” Sharma from Citta said.

    Direct-to-consumer skincare retailer Foxtale says it empowers customers through transparency.

    “Whether it is through our ingredient list or our lab trials where the customer is privy to reviews of our products before they can make an informed decision, we try and empower our customers to make the right choice for themselves when picking out a product,” said Aditi Sahu, VP Product, and Development at Foxtale.

    Conclusion

    The big retailers and giants may take the thunder away as far as festive discounts are concerned, but smaller companies can also make hay while the festive sun shines. Brainstorming with creative strategies and looking at consolidating your existing clientele can go a long way in maintaining brand loyalty, irrespective of the festive boom.


    Flipkart Big Billion Day vs Amazon Great Indian Festival
    The Great Indian Festival and The Big Billion Day are the most treasured online sale for the Indian population as they offer great savings.


  • Budgeting and Cash Flow Management for Small Businesses

    This article has been contributed by Mr. Ratish Pandey, Business Coach, Executive Coach, and Founder, Ethique Advisory.

    Imagine a small boat navigating a vast and unpredictable ocean. Without a clear plan and sense of direction, the boat in a choppy ocean would be tossed and turned by the waves, putting its passengers and journey at risk.

    In many ways, small businesses navigate turbulent waters when it comes to their financial journey, as they must steer the complex and dynamic marketplace while ensuring their business’s stability and growth.

    Over two-thirds of small businesses have admitted to encountering financial challenges, with 43% citing the management of operational expenses as the biggest challenge.

    According to a study, budgeting and cash flow management are significant pain points for most small businesses, since 86% state that they would need additional funds if revenues were lost for as little as two months.

    Mastering the process of Budgeting and Cash Flow Management can help entrepreneurs and small business owners go a long way in achieving their desired business outcomes.

    Below, we’ll discuss the best strategies you can incorporate into your business to be successful.

    Budgeting for Small Businesses
    Understanding Cash Flow Management
    Improving a Business’s Cash Flow

    Budgeting for Small Businesses

    The first part of managing a small business’s finances is developing a budget. There are several steps for business owners to track and monitor their budget and, subsequently, the health of their companies, and those are:

    • Gather Insights: The first step to creating the budget. It involves gathering data relating to the financial and operating metrics of the company. It includes collecting the income statement, balance sheet, and statement of cash flows from the historical financial records, looking at historical sales projections, and understanding the industry benchmarks. Entrepreneurs can then gauge essential metrics, such as customer acquisition costs, inventory turnover, and the lifetime value of a customer. This data is necessary for creating future revenue projections and making informed decisions on undertaking new projects.  
    • Segregate Costs: Small Business Owners need to separate the fixed and variable costs in a business to understand the firm’s financial flexibility. Fixed or Overhead costs remain constant, such as rent and employee salaries, while variable costs fluctuate based on the business activity, such as material costs and marketing expenses. Small businesses need to minimize fixed costs to a minimum and remain financially flexible in case of adverse economic uncertainty or a fall in demand.
    • Zero-Budgeting: Some firms consider this approach extreme, but it can work wonders. The Zero-based approach starts with a clean slate, allocating every rupee based on a company’s current priority, ensuring that the resources are being used effectively. The Entrepreneur challenges all historical data and creates a budget based on the current future projections for sales & fixed and variable expenses. Zero-based budgeting approach helps draft a realistic budget for the present.

    Understanding Cash Flow Management

    While budgeting ensures that the organization’s financial health remains healthy over the long run, cash flow management techniques help a company understand its short-term needs. Tracking the cash inflows and outflows helps maintain enough liquidity for the organization to meet its short-term obligations like salaries, rent, and interest payments. Furthermore, cash flow management practices in an organization enable businesses to develop accurate budgets and financial projects while increasing financial flexibility.


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    Improving a Business’s Cash Flow

    There are a few ways for businesses to improve their cash flow:

    1. Maintain Cash Reserves – A study by JPMorgan revealed that the median small business holds a cash reserve buffer of just 27 days, forcing hurried borrowing or shutters down in case of an unexpected contingency. Instead, companies need cash reserves for at least six to nine months to weather unexpected challenges, a slowdown in operations, etc.
    2. Manage High-Interest Debt and Duration – High-Interest debt is the most sizeable cash flow risk for small businesses. It is reported that only 48% of small businesses meet their financing needs, while 29% fail on account of running out of money. One needs to consider increasing the borrowing duration while opting for the lowest interest rates, which should free up the company’s cash flows.
    3. Improve Collection Efficiency – Small businesses are often challenged with tracking, invoicing, and collecting payments from their clients, making cash flow management difficult. According to a study by TSI small companies, on average write off 1.5% of their total receivables as bad debts. 93% of companies battle late customer payments. Thus, it is vital for small businesses to focus on improving their collections’ efficiency by sending invoices timely and aggressively following up on late payments.
    4. Extend Duration on Payments – Another way for small businesses to improve their cash flow management is by negotiating payment terms with suppliers and vendors to extend the duration of the payments to smooth out cash flows.
    5. Track Expenditures – Small Businesses should track expenses to identify areas where costs can be better managed, thereby improving cash flow management.
    6. Improved Forecasting – Businesses can improve their cash flow management by creating precise financial projections and comparing them with actual results.
    7. Revamping Revenues – A business can reduce risk to its cash flows by adding multiple business streams rather than relying on a single customer or market. The approach will help enhance the overall stability and resilience of the company.

    Conclusion

    It’s no secret that over two-thirds of small businesses face financial challenges, with budgeting and cash flow management being the most significant pain points. However, businesses need to understand that by employing the right tools and strategies, they can mitigate the challenges, making their journey smoother and more successful.

    Regular monitoring and tracking of in-house cash flows and staying abreast of developments in the market are critical to improving cash flow management and making informed decisions. With sound strategies and practices in place, small business owners can successfully navigate the complexities of the marketplace and reach their financial goals.

  • Why Amazon Is Closing Down Its Private Label Brands?

    The American multinational technology company, Amazon, which engages in e-commerce, cloud computing, artificial intelligence, and digital streaming, has recently announced that it is reducing some of its items. The brand is cutting down the products that sell under its brand like Amazon Basics.

    This leader in the e-commerce market mentions to the Wall Street Journal, “We never seriously considered closing our private label business and we continue to invest in this area, just as our many retail competitors have done for decades and continue to do today”.

    To find more, this article highlights the reason why Amazon took such a decision to reduce selling its own private-label business.

    The Absence of Increased Margins
    Unfair Treatment of Third-Party Merchants

    The Absence of Increased Margins

    The giant e-commerce brand, Amazon started having its own brands like Pinzon, Amazon Basics, Mama Bear, Wag, Amazon elements, and more in 2009. Amazon decided to have in-house brands to boost increase margins and reduce competition, however, some of its brands are not doing well in the market for which they are reducing the items. One of its private label brand Amazon Basics is going to have less number of items to be sold.

    This change in the system that Amazon is going to adopt is due to ‘weak sales’. However, they are not going to completely shut their private-label business, they will just reduce the number of items. As per some reports, Amazon has asked its team for the past six months to chop off some of its items and not to further go for reordering.

    There are statements that Amazon finally came to this decision after Dave Clark, an ex-amazon executive made a review of how business is done by Amazon. Amazon claimed that Dave Clark made decisions that led to over-staffing at Amazon fulfillment centers and refrained from union progress.

    Unfair Treatment of Third-Party Merchants

    In 2020, the European Commission charged Amazon for using its power and data to push up its products for its benefit over other rival merchants. This was disclosed during a press conference on an anti-trust case with Amazon at the European Commission (2020) held in Brussels.

    In addition to accusations, the European Commission has also opened up an investigation to look into the matter that if Amazon gives exceptional treatment to its products and to vendors who use its delivery benefits.

    The controversy does not end here, as the Commission has also put up statements that Amazon has no right to use third-party’s activity and data to its benefit since they are its competitors.

    The dualism act by Amazon has also drawn scrutiny issues in the USA. They had been asked to defend themselves from these allegations in writing, with which they had disagreed.

    In their defense, Amazon claimed that the company has always been helpful to other merchants. The brand made several statements in its defense that they only represent 1% of the world’s retail market. Furthermore, they have also claimed the brand has supported small businesses for the past 20 years in comparison to any other retailer.

    In efforts to ease the regulatory pressure, Amazon is now reducing the sale of its products. Amazon is doing all of this to resolve its two anti-trust cases issued by the European Commission.

    The other case which was opened by the EU is to investigate whether the giant retailer favors those merchants that use its logistics and delivery system over other sellers.

    Although as per reports, Amazon has contradicted these allegations, however, to settle down it has come to a concrete conclusion to make things transparent with the European Commission and keeping in view of their trust issues it is aiming to serve the European consumers and the 185,000 plus European small and medium-sized enterprises who are selling through their platform.

    These investigations compelled Amazon a fine of up to 10% of its annual revenue worldwide.

    Amazon has also made statements concerning its defence claims, that they are finding the new EU digital regulations, the Digital Markets Act completely one-sided. They have made remarks like, “unfairly targeting Amazon and a few other American companies.”

    To come out of these accusations, Amazon now has taken up the step to refrain from using its competitor’s data and use it for its own purpose. The brand is now accepting to give equal status to other sellers while ranking their products with the feature, “buy box”. This feature allows shoppers the liberty to add items directly to their shopping bags.

    Conclusion

    This massive e-commerce performer, Amazon, is facing some difficulties right now. The company’s decision to reduce the selling of its products shows us that they plan to keep things ethical for other third-party merchants. Amazon is now looking for ways to give full access to other sellers on its marketplace.

    FAQs

    What is Amazon’s private label?

    Amazon sells its products using its in-house brands which are its private labels. Some of the examples are Amazon Basics, Solimo, Happy Belly, and Amazon Fresh.

    Is Amazon closing down its private label brands?

    No, Amazon has decided to sell fewer items by its private labels due to low sales and due to anti-trust issues.

  • Wellversed: A Wellness Startup Helping in Creating and Scaling Consumer Brands

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Wellversed.

    The demand for health and wellness products is steadily growing. Research shows that an average Indian millennial spends over 3000 per month on their fitness and wellness. Digitalization has been quite influential in generating awareness of the common public about human wellness. The growing wellness industry has attracted many brands to come up with good and genuine wellness products. Entrepreneurs and startups are focusing on developing authentic wellness products that could contribute to the spectrum of human wellness.

    Wellversed is a startup that helps in building and scaling the business in the wellness industry. They help in accelerating the growth of wellness brands. Popular Indian cricketer Yuvraj Singh is associated with Wellversed in its startup journey.

    Listen to Aanan Khurma telling the story of Wellversed in an interview with StartupTalky on Epic Brands Podcast

    Read further to know about Wellversed, its founders, products & services, business model, and more.

    Wellversed – Company Highlights

    Startup Name Wellversed
    Headquarters Gurgaon, Haryana
    Industry B2C and Wellness
    Founder Aanan Khurma, Aditya Seth, and Ripunjay Chachan
    Founded 2019
    Total Funding Raised $3.2 Million
    Website wellversed.in

    Wellversed – About
    Wellversed – Industry
    Wellversed – Founders and Team
    Wellversed – The Idea and Startup Story
    Wellversed – Name, Tagline, and Logo
    Wellversed – Products & Services
    Wellversed – Business Model
    Wellversed – Customer Acquisition
    Wellversed – Challenges Faced
    Wellversed – Funding
    Wellversed – Competitors
    Wellversed – Recognition and Achievements
    Wellversed – Future Plans

    Wellversed – About

    Wellversed is a full-stack accelerator for wellness brands. Wellversed startup accelerate wellness brands from their infancy to building them into strong world-class brands that enable better wellbeing. They enable founders to build genuine wellness brands by accelerating sales growth, strengthening the product-market fit, improving the supply chain, providing investment support, building the brand story, and improving key metrics, and M&A opportunities.

    Short term goal of the startup is to accelerate 1000 wellness brands by 2025, invest in 100 wellness brands by 2025, and acquire 10 wellness brands by 2025. It has a long-term vision to maximize human wellness by enabling genuine wellness brands.

    Wellversed – Industry

    The global wellness market is at more than $1.5 trillion per year, with annual growth of 5 to 10%. In fact, the rate of growth of the wellness industry is in double digits in the developing economy. 60% of this market is contributed by wellness brands while the remaining is contributed by services.

    Wellversed – Founders and Team

    Wellversed - Founders with Yuvraj Singh
    Wellversed – Founders with Yuvraj Singh

    Aanan was a fellow at the Stanford Biodesign School in 2012. As an alumnus of Stanford Biodesign, Aanan Khurma used to conduct a lot of Design Thinking workshops to disseminate the ideology of Stanford D-School to college students. It was during the organization of one such workshop that Aanan met Aditya Seth who was an industrial design student inclined toward designing manufacturing assembly lines. Both of them launched a brand together called Unsnack which was one of the early D2C brands in the Indian ecosystem. Both of them were later joined by Ripunjay Chachan who was Aanan’s batchmate at Stanford Biodesign. Yuvraj Singh was a consumer of the products crafted and traded by Wellversed before he decided to invest in Wellversed and later become a part of the core team of Wellversed.

    Aanan is the CEO of the Company and is primarily responsible for Business Intelligence, Defining Long Term Goals, and probably one of the only CEOs who directly leads the Human Resources department. Aditya Seth leads the supply chain while Ripunjay Chachan leads Business Growth. Yuvraj Singh is the chief evangelist and flag bearer of the message of health and wellbeing.

    As of June 2022, Wellversed has a total of 150 employees.

    Wellversed – The Idea and Startup Story

    The company started out as a personal quest to maximize healthspan. The human body is designed to live up to 120 years of age but most people become dysfunctional by 65-70 years of age. Aanan Khurma realized that people can live a disease-free life of quality, vigor, and intensity if their lifestyle is right. He realized that consumer brands are not optimizing for the long-term well-being of human beings. This led him to launch his first brand called Unsnack. Subsequently, he launched several brands like Ketofy, Ovego, and Wellcore to cater to different use-cases of wellness.

    These brands were unified under the common umbrella of Wellversed Full-Stack Accelerator structure evolved to help great founders create genuine wellness brands.


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    Wellversed Logo
    Wellversed Logo

    There is a very interesting story behind the name of the Company. Aanan’s first startup – Hansure – was funded by Microsoft Ventures. When he was going through the journey of formulating what is now Wellversed he was exchanging ideas with the Director of Microsoft Venture Fund. The Director asked Aanan to send a small note about his startup in order to make a connection with a probable seed investor. As an interim thought, Aanan penned down the name Wellversed in order for this connection to be made and the conversation to proceed further. The Company was never renamed although the name is difficult to pronounce and several stakeholders have pointed out that it’s an awkward name. Since Wellversed platform is not primarily consumer-facing, they never thought it would be relevant to rename the Company.

    Wellversed – Products & Services

    Wellversed Product - Ketofy
    Wellversed Product – Ketofy

    Wellversed is a tech-enabled full-stack accelerator for wellness brands. They assist founders in their journeys to build and scale genuine wellness brands. A great consumer brand is built through only THREE things:

    • A solution that serves a need.
    • A product that is great.
    • A brand story to carry the message to the masses.

    In a typical scenario, running a brand has so many operational components to it that a founder is not able to focus on the core aspects of creating a brand. Wellversed relieves founders from all the operational hassle of selling their products. This includes eCommerce Operations, Performance Marketing, Listing Operations, Warehousing & Logistics, etc. This allows founders to build genuine products to solve a real problem and craft a story that resonates. Wellversed is accelerating 40 wellness brands as of June 2022.

    Wellversed – Business Model

    The business model of Wellversed is centred on accelerating brands and charging them a percentage of their growth revenue. Their EBITA margins are close to 18-20%.

    Wellversed – Customer Acquisition

    They didn’t have a website for 6 months after they started selling to end consumers. They primarily relied on third-party eCommerce channels like Amazon.

    Their only hack was discipline and diligence. Most companies talk about consumer centricity but Aanan and Aditya actually spoke to most consumers to whom they sold. Back then, sellers could access the phone numbers of consumers who ordered via Amazon.

    Wellversed – Challenges Faced

    They took a very unique approach to create a group of brands that maximise human wellness. When they started, this concept and way of building multiple brands were not well understood. The toughest part was the impact that people’s limited understanding had on their own mindset.


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    Wellversed – Funding

    As of 2022, Wellversed has raised 3.2 Million USD through Jubilant Foodworks, Yuvraj Singh, other entities, and angels.

    Wellversed – Competitors

    Some top competitors of Wellversed are:

    • Mensa Brands
    • Global Bees
    • Evenflow
    • Powerhouse91
    • Thrasio
    • SellerX
    • Perch
    • Heydey

    Wellversed – Recognition and Achievements

    Their achievement is the culture of the Company. They believe that great things are achieved through distributed intelligence and the first step to that is creating trust on an individual level. Systems like beehives, ant colonies, and the human brain are regarded as some of the most complicated structures in the universe. The commonality between these biological systems is that they do not have a single intelligence centre. The fact is that the most cooperative, intelligent, and admirable biological systems in the universe have been created by distributed intelligence. This is noteworthy because an individual needs to operate by a minimal set of rules in a distributed intelligence system.

    Wellversed – Future Plans

    The Future of Wellversed is to evolve into a City of wellness entrepreneurs crafting brands for true maximisation of human wellness.

    FAQs

    When was Wellversed founded?

    Wellversed was founded in 2019.

    Who is the founder of Wellversed?

    Aanan Khurma, Aditya Seth, and Ripunjay Chachan are the co-founders of Wellversed.

    Who are the competitors of Wellversed?

    Some top competitors of Wellversed are:

    • Mensa Brands
    • Global Bees
    • Evenflow
    • Powerhouse91
    • Thrasio
    • SellerX
    • Perch
    • Heydey

    Has Wellversed raised funding?

    Wellversed has raised funding of $3.2 Million.

  • Don’t Go Outside, Dakoo Is Coming!

    Insights shared by Avkash Kumar, Founder & Director, Dakoo.

    Understanding the market’s need, Dakoo, a hyperlocal marketplace & delivery platform founded by Mr. Avkash Kumar in 2021, is dedicated to bringing the latest technologies to the market. What started as a modest beginning for Avkash Kumar in 2021 during the ideation phases of his hyperlocal eCommerce platform, to what the nation is going to recognize soon as a tech franchise brand “Dakoo”, – his journey has traversed many complexities of a true entrepreneur. In 2021, 2x start-up founders Priyam and Avkash, two IIT Kharagpur alumni, sowed the seed of a hyperlocal marketplace & delivery platform Dakoo, with the mission of empowering local businesses.

    Priyam and Avkash - Founders of Dakoo
    Priyam and Avkash – Founders of Dakoo

    Dakoo is looking to provide a superfast home delivery ecosystem just like Zepto. They have fast-growing start-up founders, just like their brand vision, with big dreams of getting into every Indian’s life and city, not only metro cities. Following the “Vocal for Local” motto of our honourable PM, Dakoo is also looking to decentralize the e-commerce industry by empowering the local vendors of India.

    Dakoo Tech Franchise allows small businesses to own recession-free tech businesses in their city and be a part of an exciting and innovative movement. When each city has its own eCommerce platform, local vendors can easily sell their products online and this will ultimately strengthen the local economy. With the advent of the franchise model, Dakoo is committed to bringing this technology to every city and town in India to help small businesses and entrepreneurs to grow exponentially especially considering the post covid situation.

    From Finding The Problem Till Getting Their First Seed Funding Of INR 2 Crores, Dakoo Super App Brings In Local CEOs Of Dakoo To Every City!

    India is a country with many cities. There are tier-one cities like Kolkata, and Mumbai; tier-two cities like Surat and Jaipur, and tier-three cities like Mangalore. India is predominantly a rural country, but people from tier 2 and 3 cities migrate to bigger cities for education or job opportunities. This leads to the unavailability of many employment opportunities in these smaller towns, which is a big problem for those staying there. Dakoo will provide thousands of employment opportunities in these areas in the near future by empowering the local economy. In India, 60% of local retailers are not digitally enabled.

    Dakoo Tech Delivery
    Dakoo Tech Delivery

    Out of the massive $1.1T Indian local retail market, more than 90% of FMCG sales take place through local retail. India has almost 86% of consumers who shop locally. Thus, statistically, most e-commerce players are projected to prefer Dakoo’s logistics service over other players because it can be scaled up with less cost. Dakoo’s business model is all about ensuring that small entrepreneurs get enough orders to sustain their businesses who are suffering from daily orders due to the easy accessibility of big Indian eCommerce giants.


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    How Dakoo Solves The Problem?

    Startups and small businesses face a lot of challenges. And while there are programs to help, they don’t solve one of the entrepreneurs’ biggest challenges: Time. Dakoo looks to help small businesses across multiple industries with marketing and sales services through an easy-to-use digital platform. To ease out ventures like start-ups and small businesses, which face a lot of challenges, Dakoo Super App brings in an entire framework of apps for Customers, Merchants, and Delivery agents with regular updates. This helps to enhance product quality as well as customer experience. Dakoo offers free home delivery from any local shop, whether it’s a vegetable shop, Grocery store, Restaurant, Thela, Electronics shop, or Supermarket. All deliveries are completed within 25 minutes by Dakoo’s super-strong delivery ecosystem. Dakoo plans to reduce this delivery time to 15 minutes by the year of 2023. Bringing this kind of comforts and privileges of metro cities to tier 2 and 3 cities, while competing in tier 1 cities simultaneously, is the goal of the super app. Dakoo also plans to bring an electric vehicle hailing platform to tier 2 & tier 3 cities in the near future. The company has a dedicated team of professionals who work hard to ensure that its products can meet customer expectations. They also provide a Franchisee App, which helps handle the city monitoring and management dashboard. It also allows them to control multiple delivery agents through just one app.

    The best part that would give a boom is the system of making sure to keep track of all orders placed by various customers using different delivery partners. It enables them to maintain high transparency throughout their entire business process. Apart from ensuring that they deliver the best services to their clients, they have made sure that they can make payments easily and quickly without any issues or delays. This helps them achieve maximum productivity without compromising service quality or efficiency levels. Dakoo also offers digital marketing services such as Digital Marketing, guerrilla marketing & branding material, Marketing pitch, onboarding & training Videos for merchant & delivery agents, the Initial level of Customer support, Merchant support & Delivery Agent support. This helps businesses gain visibility online, thereby increasing sales volume significantly.

    Grow your Sales using Dakoo
    Grow your Sales using Dakoo

    Want to Operate with Dakoo? Know How!

    Dakoo was designed to help entrepreneurs reduce costs and complexity. If you wish to use Dakoo you have to follow these steps.

    • You can Hire delivery agents who will be paid per delivery directly via the app.
    • Convince Merchants in your city to join Dakoo, using our marketing pitch video.
    • Conduct offline marketing & branding campaigns with materials provided by Dakoo.
    • Manage delivery escalation & feedback improvements.

    You will be responsible for any and all taxes and fees related to your business, as well as complying with local laws and regulations. This includes VAT, corporate tax, income tax, and more. You will also be responsible for any legal liabilities or other financial commitments that may arise from running your business. Make sure you comply with all applicable hiring laws and regulations, as well as labour standards. Protect your data by complying with all applicable data protection laws. And finally, make sure you are compliant with all intellectual property laws. The company recently took 10,000 interviews and going to award franchises to top 100 entrepreneurs.

    Dakoo award franchises to top 100 entrepreneurs
    Dakoo award franchises to top 100 entrepreneurs

    Growth Plans and Future Roadmap

    Dakoo’s service is growing in popularity among local entrepreneurs and small businesses. The company is focusing on building a system that can grow alongside them. In the next few years, they hope to leverage artificial intelligence to create a single platform where eCommerce and digital marketing are closely tied together. Dakoo recently secured INR 2 Cr from the Founders of FlyDining, helping them complete their vision of digitizing the local market. The investors, Mr. Pankaj Dhingra, Mr. Samir Dhingra and Mr. Shubham Singhal, have shown faith in the business model of Dakoo and invested for the better future of India.

    Being open to co-branding opportunities with EVs and looking to launch in tier 2 and 3 cities, Dakoo is all set to become an important part of how thousands of local business owners run their online operations. As soon as small businesses grow beyond local exposure and word-of-mouth promotion, it’s time to map out a growth strategy. Ideally, that means creating a set timeline based on specific milestones. Without these milestones ahead of time, it can be difficult to make smart decisions about how best to spend marketing dollars down the road when cash flow becomes an issue. If money is tight right now, consider scaling back advertising costs temporarily until revenue hits another level again. Here’s where all Dakoo will serve as a real Dakoo, for as a good one, for thousands of entrepreneurs and their businesses!

  • How Small Businesses in India Can Accept Credit Cards?

    Once you start a new business in this age, just accepting cash is not enough, even though it’s a small business but nowadays people prefer paying cashlessly. Maybe you have started a new business or startup and you are wondering how to accept credit card payments from your customers. Or maybe you have an established business but haven’t yet made arrangements to accept credit card payments but now you want to. The process might seem to be difficult in the beginning but it is actually pretty easy.

    In this article, we will talk about how to accept credit card payments for your small business and why it is important for small businesses to accept them. So, let’s take a look at it.

    Why Should You Set up a System to Accept Credit Card Payments?
    How to Accept Credit Card Payments in India?

    Why Should You Set up a System to Accept Credit Card Payments?

    People are shifting toward digital payment methods nowadays. Digital payment options provide a sense of security to the customer and it is also very easy to pay through digital methods. Whether shopping online or offline, people nowadays prefer digital payment options to pay for the services/products they buy. Therefore, it becomes essential to set up systems to accept digital payments.

    Some of the advantages of accepting credit cards are:

    • Your business cash flow increases and you don’t have to wait long for your payments to process.
    • Payments disputes are avoidable if credit cards are taken into consideration in small businesses.

    How to Accept Credit Card Payments in India?

    To accept payments from credit cards, you will need a machine called ‘Point of Sale or PoS’ machine. The PoS machine is a small device that allows customers to pay to your account directly from their credit cards. Every bank offers PoS machines to licensed merchants. In this article, we will see how to apply for a PoS machine in the State Bank of India (SBI), but the process will almost be the same for all the other banks.

    Go To PoS SBI Website

    The first step is to go on PoS SBI website. Here you will find about 8 different types of PoS Machines which are:

    • PSTN
    • Desktop GPRS
    • Portable GPRS
    • Mobile PoS
    • ECR Based Terminals
    • Bio-Metric Desktop GPRS
    • Bio-Metric Portable GPRS
    • NFC Enabled Terminal

    Apply For PoS Machine

    The next step is to apply for a PoS Machine. Just click on the ‘Apply Now’ button below the ‘New Merchant’ label. You will be asked to fill out a form asking for details about you and your business. Fill out the form and submit it.

    Confirmation

    If your application is approved, your details will be shared with the nearest branch of SBI. You will be asked to go there with your documents. Your personal and business documents will be checked and verified.

    Installation of PoS

    After your documents have been successfully verified, a person from the bank will visit your store and set up the payment terminal. He/she will also tell you about the functionalities of the machine and tell you how to use the machine.

    And that is it. You have successfully set up a method to accept credit card payments from your customers. Please note that there are only one-time installation charges for the PoS or ‘Point of Sale’ machine and no bank will charge you anything apart from that. All the payments made by customers are directly transferred to your account with no additional fee. This is a very simple process. Therefore, any business, whether large or small should set up PoS for credit card payments.

    Conclusion

    All the payments made by customers are directly transferred to your account with no additional fee. This is a very simple process. Therefore, any business, whether large or small should set up PoS for credit card payments. Digital payments are

    FAQs

    What is the best way to take credit card payments for small businesses?

    5 best ways to accept credit card payments for small businesses:

    • Square: Chances are, you’ve seen Square being used by many merchants and retailers.
    • Stripe: For those with businesses that need to go beyond credit card payments, Stripe is a good option.
    • ProPay.
    • PayPal.
    • Authorize.net.

    How many POS terminals are there in India?

    PoS terminals in India are: India has more than 4.7 million PoS terminals, as of 2021, to serve a population of over 125 crores. India has the least number of point of sale (POS) terminals among advanced economies and other emerging market economies.

    How do I set up credit card payments for my business?

    Setting up credit card payments for small businesses: Small businesses can accept credit card payments by using an online merchant gateway like Stripe or PayPal, by setting up a POS system with a merchant account, or by using a mobile card reader to accept credit card payments through a smartphone app.

  • How to Sell Your Products Online on Meesho? – A Guide to Be a Meesho Seller

    If you seek some earning in selling unutilised clothes, then Meesho is the right platform, which is largely known for reselling. This online shopping portal helps to sell your unused clothes and accessories at the lowest price. Besides, it also sells women, men and kids clothing, home appliances, electronics, cosmetics etc., to a wide range of online shopping customers.

    You can either be a customer or supplier while doing business on Meesho. Being a buyer, the person gets access to purchase a variety of products at an affordable rate. A seller should follow certain steps and conditions to enhance a part of Meesho in rendering services.

    In the first place, the seller/supplier should create an account in terms to become a business holder on Meesho and also be accountable to pay 1.8% on the selling product as a commission rate.

    Meesho is an e-commerce espouses on other social media, created to acquire items at a low rate as well as revolving around the concept of resale of products, which was inaugurated by Vidit Aatrey and Sanjeev Barnwell in 2015.

    Here are the steps you can follow to sell products on Meesho.

    Step 1. Create an account on Meesho
    Step 2. List out the products you want to sell on Meesho
    Step 3. Receive orders
    Step 4. Start Packaging and Shipping your order
    Step 5. Receive payment for your orders
    How does Meesho earn money?

    Step 1. Create an account on Meesho

    If you are ready to start a business or sell your product on Meesho, first thing you should do is to Register on the Meesho Supplier Panel, with the help of GSTIN, PAN card and a bank account which are mandatory while creating an account.

    Meesho Seller Registration
    Meesho Seller Registration

    Once you have created your account, it will ask you to add your GSTIN. After that fill up your pickup address and bank account details.

    Once you have successfully registered as a supplier visit Meesho supplier website and login with your email ID and password.

    Step 2. List out the products you want to sell on Meesho

    Once you are done with registration on the Meesho Seller Panel, the next step is to list out the products which you are willing to sell according to the selected catalogues.

    If you are looking for more orders, then create 3-4 catalogues. For instance, if you are selling women’s clothing, men’s clothing, and kids clothing then it would be better if you brewed a catalogue and list out the products according to it. You also have to add product size, weight, price etc. You can also add images of your product.

    Step 3. Receive orders

    Following creating catalogues and listing out the products, the subsequent step is to wait. You should share your products on various social media such as Instagram, WhatsApp, Twitter or Facebook etc. to create a demand for your product.

    Step 4. Start Packaging and Shipping your order

    Once you receive an order you’ll get notification via email & on Meesho supplier panel. You just have to pack the product download the label and paste the label on the packaging. Meesho logistics partner will pickup the package from you and will deliver it straight to the customer.


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    Step 5. Receive payment for your orders

    You will receive the payment in your bank account after 15 days of your order delivery. Furthermore, you can also check the payment details on Meesho supplier Dashboard.

    How does Meesho earn money?

    Meesho App Logo
    Meesho App Logo

    You can earn from Meesho by selling or reselling your products using social media. You earn your profit, once the product is delivered, you don’t have to worry about the shipping or returning because that will be taken care of by Meesho itself.

    Let’s find out how Meesho does Meesho earns money.

    Meesho helps the individual by helping them to facilitate through the platform. Meesho charges a commission for every sale from the sellers. The money is charged from the seller who have signed up and retailed the goods through the platform.

    They make money by delivering the product, they do the shipping work for the registered sellers and deliver the product to the consumers. Through these operations, Meesho earns a good sum of profit.


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    Conclusion

    Every person wants to do a business, where they aren’t answerable to others and can function with less pressure. Getting a job or starting your own business is not an easy thing.

    To start a business you need a good sum of money, that’s the main issue for many with potential ideas. What if we say that you can start a business with zero investment? Yes right, with zero investment. All you need to have is time and product.

    Meesho is a platform that helps people to start their own business, where others can’t question you. You can work from and earn a huge profit by selling or reselling products. And you don’t have to worry about the shipment, as it will be taken care of by Meesho. So Register now and ripen up as a businessman.

    FAQ

    What is Meesho?

    Meesho, is an Indian social e-commerce company, that helps individuals to sell their products. It is India’s first reselling online app.

    Is product selling on Meesho profitable?

    Meesho does not charge any commission from the supplier, you can sell your products on Meesho and earn profit without paying any commission to Meesho.

    What are the products you can sell on Meesho?

    There is a wide range of products that you can sell on Meesho. Some popular categories are:

    • Women Ethnic Wears
    • Western Wear Clothing for Men and Kidswear
    • Makeups and skincare products
    • Jewellery
    • Home Furnishing Products
    • Kitchen Appliances
    • Electronics and House Appliances.

    What is the revenue of Meesho?

    Meesho earned a revenue from sales worth INR 792.8 Cr in FY21.

    How to be a Seller on Meesho?

    Here are the steps to being a seller on Meesho:

    Step 1. Create an account on Meesho
    Step 2. List out the products you want to sell on Meesho
    Step 3. Receive orders
    Step 4. Start Packaging and Shipping your order
    Step 5. Receive payment for your orders