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Tag: skincare products

  • Teal & Terra- Organic Skin Care and Hair Care Products on Fleek

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    When it comes to the cosmetic industry, consumers are always concerned as to what goes behind the scenes while making these products and mainly the concern is about the ingredients. For the same reasons, nowadays we see a huge buzz about organic products or natural hair care and skin care products. To capitalize this buzz and to level up this segment in the beauty care industry, Upma Kapoor launched Teal & Terra in 2017.

    Teal & Terra provide a range of organic skin care and hair care products made from purely natural products using the ancient power and wisdom of Ayurveda. Among its unique and popular products is hair oil which brings the benefits of onion oil without its unpleasant smell.

    Teal & Terra – Company Highlights

    Startup Name Teal & Terra
    Headquarter Gurugram
    Sector Organic Beauty and skincare
    Founder Upma Kapoor
    Funding Bootstrapped
    Founded 2017

    Discover more about Teal & Terra:

    Teal & Terra – About and How it works
    Teal & Terra – Target Market Size
    Teal & Terra – Founders and Team
    Teal & Terra – How did it start?
    Teal & Terra – Startup Launch
    Teal & Terra – Business Model and Revenue Model
    Teal & Terra – Startup Challenges
    Teal & Terra – Competitors
    Teal & Terra – Advisors and Mentors
    Teal & Terra – Awards and Recognition
    Teal & Terra – Future Plans

    Teal & Terra – About and How it works

    Teal & Terra have a wide array of natural and organic skincare & haircare products. It’s the most popular product is the onion and castor oil, which comes with a unique formulation for healthy hair. With an innovative formulation, the team has tried to harness the benefits of onion oil without its unpleasant smell. Also, its Kumkumadi face oil and Moroccan Argan oil are some of the other key products sold by Teal & Terra.

    Teal & Terra Products
    Teal & Terra Products

    Teal & Terra – Target Market Size

    Teal & Terra is a startup in the organic beauty and skin care industry. The organic beauty and skin care industry have tremendous scope in India coming up in the next five years. According to FICCI, the Indian organic skin care market will grow at an annual rate of 25% CAGR.

    Teal & Terra – Founders and Team

    The founder/Owner of Teal & Terra is Upma Kapoor.

    Teel and Terra
    Teal and Terra Founder 

    Graduated from Delhi University, Upma has founded one more startup other than her current one- Teal & Terra. Her first launch was a firm named Literati. Literati is a young and aggressive HR firm that specializes in recruiting for middle and senior-level positions in BFSI (Financial Services), IT, Retail and Pharma sectors. It has differentiated itself from others, by focusing on providing and maintaining high-quality standards in recruiting and other HR services.

    Teal & Terra – How did it start?

    Teal & Terra were born with this idea when, Kapoor realized that the current range of Indian beauty products was no match to the high-end imported foreign skin care products which are so popular with consumers. After undertaking some research, she came to know that by harnessing the natural benefits of the abundant flora in India, as in the ancient wisdom of Ayurveda, she could offer consumers a line of completely pure, organic and natural products at a much cheaper price with greater benefits. This also fits well with the emerging trend for organic skin care in the country and after 15 years in the corporate world, she decided to take the plunge into entrepreneurship. And that’s how Teal & Terra came into existence.

    Teal & Terra – Startup Launch

    In the initial phases of Teal & Terra, building a client base was tough as the founder faced stiff competition from the big players. In online communities, there were a lot of backlashes but it was again through these online communities that Kapoor was able to get her first customers. “I am fortunate that these first clients appreciated my products and spread the word online, which helped me reach a sizable client base. A majority of our customers are returning ones and my strongest ambassadors.” Says Upma Kapoor. All in all, most of Teal & Terra’s sales occur because of the good-will that it has managed to accrue over the years.

    Teal & Terra – Business Model and Revenue Model

    Teal & Terra works on B2C Business Model. The founder of Teal & Terra, Upma Kapoor started the firm with her savings and some funds from friends and family. From having a worth of 7.5 lakh in 2017 to 2.24 crore in under two years, she has worked night and day for Teal & Terra to emerge as a brand of reckoning in the organic skin care segment.

    70% of its revenue comes from repeat buyers in this highly competitive market. Kapoor is also working extensively towards women empowerment and providing work from home opportunities to women so they can make a living.

    The products at Teal & Terra are priced between Rs 500 to Rs 2,690, and the products are primarily for hair care and skin care. With product placement on leading online shopping platforms now, the company is also able to attract a much wider client base.

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    Teal & Terra – Startup Challenges

    The initial days of Teal & Terra had their fair share of challenges. Starting with the founder launching the firm with her funding, was a huge challenge. Then came the milestone of brand acceptance and stiff competition from the established players. There was also a lot of negative propaganda in online communities. Over time, however, Teal & Terra’s products were appreciated by the customers, through word of mouth, it was able to build a client base and also increase revenue. On the personal front too, as Upma Kapoor is a single mother, she had to struggle a lot to maintain a balance between her personal and professional life.

    With increasing awareness among the customers for products that are natural and environment-friendly, the challenge will lie in innovating to provide a wider spectrum of products that can cater to the demands of consumers while beating the competition of mass-produced, cheaper, and chemical-based cosmetics.

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    Teal & Terra – Competitors

    Teal & Terra face direct competition from major cosmetic brands that claim to be selling organic and natural hair care and skin care products. These brands range from Mama Earth, Kama Yoga, Soul Flower to big brands like Himalaya and Forest Essentials.

    Teal & Terra – Advisors and Mentors

    The change from the service industry to entrepreneurship was not sudden for Kapoor as it was something that had always been on the back of her mind for quite some time. Since it was something entirely different from her regular corporate job, she is very grateful for the support and guidance of her friends and family.

    Teal & Terra – Awards and Recognition

    Conceptualizing the idea of Teal & Terra and making it a brand known to people has also led to recognition and awards. In 2019, the founder, Upma Kapoor received the Priyadarshini Award for Outstanding Woman Entrepreneur 2019 and the Global Business Award for Women Entrepreneur of the Year.

    Teal & Terra – Future Plans

    As a startup, Teal & Terra is committed to providing quality organic products to consumers who are looking for purity.

    Mrs. Kapoor said –  The vision for the brand is very clear in my head. Three years from now, I wish to multiply the revenue the company is making now and have a wider range of products. At the same time, being a socially responsible company, it is my vision to employ more women as a policy and create a more conducive working environment for my employees.

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  • Fyseko: Natural Skincare Brand With The Joy Of Ayurveda

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Fyseko.

    Caring for our skin is one of the easiest ways to ensure long-term skin health and radiance, and adding a pinch of natural skincare in our daily routine acts as a catalyst. Natural and organic skincare products combine essential vitamins, botanicals, and minerals that heal and restore our skin—without harming our earth. FYSEKO is one such natural skincare brand that is dedicated to redefining the beauty industry standards for products that are not only good for us but also good for our planet.

    Fyseko- Company Highlights

    Company Name FYSEKO
    Headquarter Mumbai
    Founder Hema Panjavani
    Founded January 2019
    Sector Beauty
    Website fyseko.com

    Fyseko – About
    Fyseko – Founder
    How was Fyseko Founded
    Fyseko – Name, Logo and Tagline
    Fyseko – Vision and Mission
    Fyseko – Products/ Services
    Fyseko – Business and Revenue Model
    Fyseko – Startup Launch
    Fyseko – Challenges
    Fyseko – Advisors and Mentors
    Fyseko – Recognitions and Achievements
    Fyseko – Future Plans

    Fyseko – About

    The name FYSEKO is inspired by the Greek word FYSEKO which means Natural. The team is a bunch of natural skincare enthusiasts inspired to create a holistic skincare solution. Their formulators are professionally trained from international institutes to develop effective skincare products. The brand pays utmost care in ensuring that their formulation has maximum possible natural raw material ingredients and are sourced from genuine suppliers across the supply chain.

    Fyseko is committed to providing its customers with Holistic, Affordable, and Genuine products. Their objective is to develop natural skincare products using ancient old Ayurveda with modern science and technology. Fyseko as a company is focused on limited but most important products required in the daily skincare routine. All of their products are AYUSH certified and manufactured in a GMP certified manufacturing facility. None of Fyseko’s products contain SLS and Paraben.

    FYSEKO love and respect animals and never test any of their products on them. Also, they never use artificial colors and fragrances in any of their products hence; all that beautiful look and smell is 100% natural.

    Fyseko – Founder

    Hema Panjavani is the Founder of Fyseko.

    Fyseko Founder | Hema Panjavani
    Fyseko Founder | Hema Panjavani

    Hema was a banker earlier and a full-time homemaker before founding FYSEKO. She is an avid advocate of going natural in lifestyle. The company is bootstrapped and is funded by herself and her family. She is a commerce graduate from Saurashtra University.

    How was Fyseko Founded

    The beauty industry in the country has a plethora of skincare products claiming to be natural, organic and most of them are priced on a relatively higher side. Although those products must have their benefits, they aren’t necessarily accessible to all individuals due to their luxury pricing, appeal to affluent customers, and recurring expenses in nature. The need to provide authentic natural skin care that performs well, at affordable rates was Hema’s main focus, which she executed first at a personal level and took it up a notch by laying the foundation for Fyseko.

    A face wash typically leaves the skin feeling dry and dull after use, which makes the skin produce extra oils to combat dryness. To tackle that, Hema first created her own homemade face wash in 2017 by using a combination of natural herbs like sweet basil, peppermint, calendula flower and a few more functional ingredients. Once that worked, then she created a variety of products such as toners, moisturizers, lip balm and scrubs, all made with natural ingredients and with the focus on being gentle on skin.

    With an accommodating home lab full of natural ingredients to experiment and formulate products for her personal use, Hema began giving these products to friends and family for use too. With their rave reviews and encouragement, Hema was inspired to scale up the business and launch their own personal care brand Fyseko.

    Teal and Terra – Organic skin care and hair care products on fleek.
    When it comes to the cosmetic industry, consumers are always concerned as towhat goes behind the scenes while making these products and mainly the concernis about the ingredients. For the same reasons, nowadays we see a huge buzzabout organic products or natural hair care and skin care products. …
    StartupTalkyVidhi Punamiya

    Fyseko – Name, Logo and Tagline

    Fyseko (pronounced as FISIKO) derived from Greek word Fysikos meaning natural. Hema set up the brand in January of 2019 to cater to the masses, but the products have been around since 2017.

    Fyseko Logo

    Fyseko – Vision and Mission

    The challenging lifestyle, increasing pollution, and high level of stress impacts not only mentally but also has a tremendous impact on our skin, body, and hair. The impact becomes visible with growing age. While there are a plethora of personal care products available in the market, it is imperative to pick the product which provides natural care, easy to use, and doesn’t impact the environment.

    Their vision is to inspire and promote natural skincare. Fyseko’s principles and objectives are to bring Holistic, Affordable, and Genuine skincare with all-natural ingredients.

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    Fyseko – Products/ Services

    Along with her partners, Hema has been studying and researching natural skincare to develop holistic and innovative products to add to their brand. Not just natural skincare, Fyseko is also focusing on social benefit and sustainability. The brand ensures the utmost use of solely natural ingredients, sustainable packaging, and manufacturing focused on people’s employment. The paper used for packaging is made entirely from waste; the printing of the packing box is handmade with a screen printing method that generates more employment as compared to digital printing and the manufacturing and packing of the products are done in an SME set-up with the least usage of machines.

    FYSEKO Products
    FYSEKO Products

    Fyseko is also working with its selling partners to ensure the selling and distribution is done through a subscription model which enables them to ship the products in a more sustainable manner with the least carbon emissions. All of their marketing material is distributed in a digital format only to ensure zero paper use.

    The products are manufactured in a GMP certified facility and are all Ayush certified. The brand also doesn’t use SLS, Paraben, artificial color, and fragrances in addition to them condemning testing on animals. The future of Fyseko holds the launch of many exciting products after the brand is absolutely certain that these additions to the line comply with their brand principles of holistic, affordable, and genuine skincare.

    Fyseko has recently been selected in the Amazon Launchpad program, which will help in accelerating brand building and visibility with the help of a structured approach and insights from Amazon.

    Fyseko – Business and Revenue Model

    The Fyseko business model has a lean business and operating model to avoid incurring unrequired expenses. Currently, they sell their products through Amazon and Flipkart only. The entire logistics and distribution are managed by the selling platforms. Fyseko’s sourcing, quality assurance, manufacturing, and marketing are managed by their strategic business partners who know their job well and can perform at the operations in the shared service model. This helps in keeping the costs in check and ensure their all-natural products available at affordable rates.

    Fyseko’s products prices range from INR 200 to 500, and Hema assures that there is no other brand offering their level of quality natural products at such competitive prices.

    Fyseko – Startup Launch

    It took a good 3 years to research, experiment, prepare, and launch the products and brand in the market. Ms. Panjavani believes that planning is very critical but it is even more important to vary of the fact that not everything can be planned. Their strategy is to start modest, learn, adopt, and then go big.

    The biggest challenge was to find suppliers and partners who would listen and believe in the vision. Minimum order quantities (MOQ) for most of the companies are extremely high and that would typically require a large customer base. The team’s persistence and focus combined with luck got them to meet their suppliers and partners who agreed to work with them. They have committed themselves to stick with them as Fyseko grows.

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    From the user’s perspective, Fyseko’s first users were friends and family followed by beauty experts and bloggers. This group helped them experiment and modify their products before they were all set to launch their brand in 2019. They managed to get a good 20-25 orders in the first month and then the team was hit with COVID-19 in April, and that brought the sale down to almost zero due to lockdown. As the market opened up in June, Fyseko witnessed good traction and a jump in their sale. The real proof of customer satisfaction is through repeat purchase and they have seen almost 10-15% of Fyseko’s sale coming from the existing customer base. Fyseko is still taking baby steps but has an ambitious target to reach INR 10 crores of turnover by the end of 2021.

    Fyseko – Challenges

    Typically, the natural ingredients are expensive compared to synthetic chemicals and the cost further goes up due to the smaller scale of operation. Fyseko works very closely with its suppliers and manufacturing partner to get the best price of the raw material without compromising the freshness and quality. Fyseko sells them their vision and attempts to provide the right products at the right price and buy their support. The other challenge is that the company get their products and packing material manufactured in a labor-intensive set-up where there is minimal automation. This contributes to the social cause of generating employment however the cost of manual operation is almost 30-40% more expensive than automated set-up. The paper used for the packing material is made from textile and crop waste which cost higher compared to regular paper.

    While these costs are high, Fyseko still attempts every day to provide better quality products and keep their prices low. This obviously means that they run on almost negative margins at the moment and hope to go profitable once they achieve the scale and large consumer base.

    Fyseko – Advisors and Mentors

    Any company cannot be expert in all the areas and so, having a mentor for Fyseko was very important.

    • Dr. V. Suguna – She has extensive knowledge in Botany, Microbiology, Biotechnology, Genetics. Dr. Suguna holds a doctorate in Genetics and held different level scientist position over the last 15 years.
    • Vishal Singh – Vishal is the founder of the digital marketing firm – Bits & Pixels

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    Fyseko – Recognitions and Achievements

    • Fyseko’s moisturizer has consistently ranked in Top 10 natural moisturizers in India by bestreviewsguide.
    • Fyseko’s face wash is ranked in Top 15 best Men’s face wash for dry skin in India by FtaFit

    Fyseko – Future Plans

    Keeping their products affordable with genuine natural ingredients is Fyseko’s brand principle, and they abide by that in every decision they make. All elements of their business have a higher cost base as compared to typical personal care products available in the market. Fresh and natural ingredients, the recycled paper used in their packing, manual manufacturing, and box printing process cost much more than regular products.

    Frequently Asked Questions – FAQs

    What is Fyseko?

    Fyseko is a natural skincare brand that is dedicated to redefining the beauty industry standards for products that are not only good for us but also good for our planet.

    Is Fyseko Indian brand?

    Yes, Fyseko is an Indian brand headquartered in Mumbai.

    Who is the owner of Fyseko?

    Hema Panjavani is the Founder of Fyseko.

  • How Beauty Industry Is Using Personalization To Build Greater Brand Relevance

    In 2020, no longer does the beauty industry solely cater to the mass- market. As consumers increasingly seek out beauty solutions suited to their specific needs, there has never been a greater need for personalization in the category. The concept of personalization in beauty is far from saturation. An influx of information online and on social media has educated consumers on their beauty needs. They know their skin, hair, and body best; they also know that everyone is different and wants their individual requirements to be catered for. As they realize that one-size does not fit all, customization offers a credible solution.

    Exploring data-driven consultation for personalized option

    With the use of big data, direct-to-consumer businesses have now got a clear idea of the consumers regarding their skin and hair concerns. With the help of consumer insights and artificial intelligence aid brands that offer customized solutions in understanding the skin or hair profiles of individuals better and match it to the right set of products. This has not only made it easy for consumers to choose the right product but also made us realize that data also showed us that a generic product, mass-produced by an FMCG firm cannot be the most effective way to combat your skin and hair problems.

    Earlier mass-produced products only catered to a majority of women than men. Male shoppers were particularly underserved in this area, too, with ‘male grooming’ often being promoted as a blanket category, instead of one that recognizes men as individuals, with different skin types and skincare requirements. What matters the most in a successful skincare regime is the ingredients, their concentration, and overall formulation. What the product label reads, is what one must rely on.

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    Your skin’s characteristics are unique to you – Be it oily, dry, normal, or sensitive, only the right products with the right ingredients and formulations can repair damage and restore your skin’s texture and smoothness. The same problem goes for hair! Problems like dry hair, breakage, split ends are common and one must find the right solution to it. Speaking of haircare personalized solution, Vedix, India’s first customized Ayurvedic haircare solution, was born out of two undeniable truths about the hair care industry.

    Vedix Products

    Firstly, hair texture, hair issues, hair damage levels among several other aspects have to be catered uniquely. Although women were open to experimenting with even their basic hair care products then why not make them indulge in personalized haircare products? Second, domestic brands have a sizeable presence in the mass category with the overall market steadily moving towards ‘premiumization’, while premium markets are largely dominated by international brands.

    Consumers must be made aware that Indian skin type is different than other ethnicities. Our skin and hair react differently and brands whose characteristics and formulation within the products do not fit well with the Indian skin type won’t show effective results. Considering the above, here’s how the beauty industry can create better brand relevance!

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    Digital consultation to create customer’s profile

    With a few carefully chosen questions on the customer’s skin or hair type will help the brand form the customers profile. AI and customer insights companies like Vedix and SkinKraft are now able to get unique information about an individual’s skin. Consumers skin characteristics like type, skin issues, lifestyles, environment, and geographic location, that give an accurate picture of the individual to base their customized solution on. Data received is very crucial in understanding the skin profiles of individuals better and match it to the right set of products. It also assists us in further improving the efficacy of our products and further expand to new products that a particular skin profile needs.

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    Avoid the one-size-fits-all approach

    The one-size-fits-all approach is long gone! Now, most brands are creating a variety of products like cruelty-free and paraben-free products. Brands specialized in specific ranges like launching acne range and so on are signs that the industry is evolving. Hence choose products that fit well with your skin type and the marketing concepts or through the promise of customized ingredients.

    Offers result-oriented solutions

    At Vedix every product begins with a thorough examination of your body and its humors. Vedix’s Algorithm is built to evaluate your Doshas based on a detailed Ayurvedic questionnaire. So, you can be sure of the fact that every product from Vedix is customized and formulated with the right ingredients to solve your issues! Vedix understands the state of elevated doshas in one’s body through its Vedix Dosha Assessment Questionnaire. Based on the inputs given by the user, Vedix uses herbs and natural essentials, which can specifically help in controlling the damage caused by the elevated doshas.

    Similarly, at SkinKraft our customers are taken through SkinID, a dermatologist-approved questionnaire pertaining to their skin type, skin concern, and lifestyle choices which has a direct and indirect implication on their skin health. Once the responses are recorded, the algorithm evaluates all the parameters and the customer is classified into one of 72 broad profiles, each of which breaks down into thousands of combinations. Depending on the individual’s current skin health and needs, a customized kit is then created to include a customized cleanser and moisturizer.

    Spread awareness and create loyalty

    Growing consumer awareness is bringing about a change in the product characteristics or ingredient-driven products for skincare and haircare brands today. Letting people know or making them aware of the idea of customization of beauty will solve half the problems at first. Creating awareness through promotions on social media helps in targeting a larger audience at once. Once you’ve let the word out, customers will then purchase your products and give out feedback on their experience. Loyalty, reward, and subscription schemes are big news in health and beauty retailing. They keep customers coming back by incentivizing them, rewarding them and personalizing their service each time.

    This article is contributed by Chaitanya Nallan, CEO SkinKraft Laboratories.