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Tag: skincare products

  • The Best Beauty Business Ideas for 2025

    The beauty industry is a massive and profitable market encompassing many products, services, and treatments. From makeup and skincare to haircare and fragrance, there are plenty of options for consumers seeking to enhance their appearance. In addition, the industry is constantly evolving, with new trends, techniques, and technologies emerging regularly. Whether it’s the latest natural skincare craze, innovative hair styling tools, or cutting-edge cosmetic procedures, there is always something new to explore in beauty.

    The beauty industry has witnessed a steady rise in consumer demand for services and products. This trend has created many opportunities for aspiring entrepreneurs to establish and run successful beauty-focused businesses. The beauty industry offers diverse avenues for individuals to explore and build successful ventures. With the right approach, vision, and execution, entrepreneurs can tap into this growing market and carve out a niche in the beauty industry. This article will explore the 10 best beauty business ideas to help you capitalize on this continuously growing industry.

    Makeup Artist
    Cosmetic Store
    Beauty Product Vending Machines
    Skincare Products
    Popup Beauty Bars
    Lash Studio
    Nail Salon
    Body Waxing
    Beauty Subscription Boxes
    Holistic Beauty Services
    Beauty Blogging
    Hairdressing

    Tips on How to Start Your Own Cosmetic Brand

    Makeup Artist

    Becoming a professional makeup artist can be an exciting and lucrative career path in the beauty industry. With various services to offer, such as bridal and special occasion makeup, editorial and theatrical makeup, and more, there is a high demand for skilled makeup artists. 

    To start your makeup artist business, you must build a strong portfolio showcasing your skills and experience. Also, consider pursuing relevant certifications and training to enhance your expertise and credibility further. 

    Expanding your reach by offering mobile services is essential to build a loyal client base. You can also differentiate yourself in a competitive field by specializing in a particular makeup style or niche market. Additionally, social media is a powerful tool to promote your work and build your brand. Consistently sharing your portfolio, interacting with potential clients, and networking with other professionals can help establish you as a successful makeup artist.

    Cosmetic Store

    Opening a dedicated cosmetic store can be a potential venture if you’re considering starting a beauty business. These stores offer a wide range of beauty products from established and up-and-coming brands, including makeup, skincare, haircare, and other beauty items. Creating an attractive product assortment that meets your intended audience’s needs is essential to thrive in this field. To do this, staying current with the latest developments in the beauty sector and providing sought-after merchandise is necessary. It is one of the most profitable cosmetic business ideas.

    In addition to providing quality products, customer service is crucial for the success of your store. Make sure your staff is knowledgeable about the products you offer so that they can provide helpful recommendations to customers. Also, consider offering in-store beauty services like makeovers or consultations to enhance the shopping experience and drive additional revenue.

    To further attract customers, you can create a welcoming and visually appealing space that reflects your brand identity. This can include comfortable seating areas, attractive displays, and well-lit mirrors for customers to try on makeup and other products. You can also use social media and influencer marketing to promote your store and products and reach a wider audience.

    Top Cosmetics Brands in India | Popular Beauty Brands Brands
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    Beauty Product Vending Machines

    Beauty product vending machines are a smart and innovative way to tap into the growing demand for beauty products. These machines offer customers a quick and convenient way to purchase beauty essentials such as makeup, hair products, and skincare items anytime, anywhere. They are instrumental in high-traffic areas like airports, malls, or office buildings where people are always on the go and may need more time to visit a traditional store.

    To ensure this business idea’s success, investing in vending machines that are easy to use and visually appealing is essential. These machines should be placed in high-traffic areas to maximize visibility. Additionally, curating a selection of popular beauty products is necessary to ensure customers can access the latest and most popular items.

    They offer a low-maintenance and cost-effective way to cater to the ever-growing demand for beauty products. By providing convenience and accessibility, this business idea has the potential to attract a wide range of customers and generate a steady stream of revenue for the owner.

    Market size of beauty and personal care industry across India from 2019 to 2023, with an estimate for 2028
    Market size of beauty and personal care industry across India from 2019 to 2023, with an estimate for 2028

    Skincare Products

    Creating your skincare line can be profitable in the beauty industry. Investing time and energy into identifying your target audience and comprehending their skincare requirements to develop effective formulas is crucial to building a thriving business. This involves sourcing top-quality ingredients and overseeing your products’ production, packaging, and distribution.

    Establishing a solid brand identity that resonates with your target audience and sets you apart from competitors is crucial. This involves developing a unique brand story, logo, and packaging design that aligns with your brand values and mission. To reach a wider audience, you can leverage e-commerce platforms and social media to market and sell your products. Effectively utilizing these channels can help build brand awareness, connect with potential customers, and drive sales. With the right strategy and execution, turning your passion for skincare into a profitable and fulfilling business is possible. Having a skincare product line is one of the most profitable skin care business ideas.

    Reasons To Switch To Organic, Clean Beauty And Cruelty-Free Skincare
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    Popup beauty bars are a popular concept in the beauty industry that provides temporary beauty services in unique or high-traffic locations. These mobile beauty stations are a flexible and trendy business idea offering various services, including hair styling, makeup application, manicures, and massages. 

    Popup beauty bars can be set up at various locations such as events, festivals, corporate functions, or even in-store at retail locations. These beauty bars offer convenience and accessibility to customers looking for quick and temporary beauty services. 

    Delivering a seamless and unforgettable customer experience is essential to success in the beauty bar business. It would be best if you customize your offerings to cater to the specific needs of your target audience and set up your beauty bar in a prominent location. Furthermore, it is vital to have a well-trained and skilled team who can consistently provide top-notch services to your customers. By offering a unique and customized experience, temporary beauty bars can attract a devoted customer base and become a profitable business venture.

    Lash Studio

    The demand for eyelash extensions has skyrocketed in recent years, making it an attractive beauty treatment for individuals looking to enhance the appearance of their eyes. This has led to the rise of lash studios, a promising business idea for those looking to capitalize on this trend.

    Lash Studios offers various lash application services, including classic extensions, volume, and hybrid lashes. However, investing in high-quality lash products and training your staff in proper lash application techniques is crucial to ensure your clients receive the best possible service. This will help you to create more satisfied clients while building a solid reputation for your business.

    Besides providing top-notch lash application services, creating a relaxing and spa-like environment for your clients is also essential. This can be achieved through soft lighting, comfortable seating, and soothing music. Doing so can help your clients feel more relaxed and at ease, making their experience with your lash studio all the more enjoyable.

    Nail Salon

    Salons typically offer various services, including basic manicures, pedicures, and specialized treatments such as acrylics or gel polish. A unique service is essential to stand out in the competitive nail industry. One way to achieve this is by specializing in trendy nail art designs that catch the eye and attract more clients. 

    Consider offering luxurious treatments beyond the basics to make your salon stand out and provide an indulgent experience for clients. Incorporating eco-friendly and vegan products is essential, as many consumers seek sustainable and chemical-free beauty options. By offering these choices, your salon can attract a conscious clientele and cater to a growing market, increasing the likelihood of return visits.

    A clean, modern, and welcoming environment is crucial for building a loyal client base. It’s essential to employ skilled nail technicians who are trained and experienced in providing excellent customer service. By creating a positive and professional experience, you can build a satisfied and loyal client base that will keep returning for more.

    Nail Salon
    Nail Salon – Beauty Business Ideas

    Body Waxing

    Body waxing is a popular beauty service that remains in high demand year after year. A waxing studio could be profitable and fulfilling if you are considering starting a business in the beauty industry. 

    Waxing studios are establishments that specialize in providing hair removal services to clients. These studios offer their customers various options, including facial waxing, Brazilian waxing, and body waxing. 

    Investing in high-quality waxing supplies and equipment is crucial for the success of your waxing business. This will help you provide top-notch service to your clients and enhance your business’s reputation. Furthermore, training your staff in the latest waxing techniques and ensuring they are skilled and experienced will enable them to provide the best possible service to your clients.

    Creating a comfortable and relaxing atmosphere is essential to ensure your business thrives. Thoughtful interior design, high-quality furnishings, and soothing music can all contribute to this. Your studio should promote relaxation and comfort, making the waxing experience as pleasant as possible for your clients.

    How To Start A Beauty Parlour Business in India | Beauty Parlour Business Plan
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    Beauty Subscription Boxes

    Beauty subscription boxes are a highly sought-after and convenient way for consumers to explore and try out new products and build a personalized beauty routine. With a curated selection of makeup, skincare, haircare, and other beauty items delivered to their doorstep regularly, customers get to enjoy a hassle-free experience of discovering new products and brands. 

    As a business owner, you can create a consistent revenue stream by selecting top-notch and sought-after beauty products that match your target audience’s preferences. To thrive in this industry, taking a deliberate and thoughtful approach to product selection is vital, considering elements such as brand prestige, product excellence, and customer interest. Additionally, it is crucial to connect with your customers and gauge their feedback to better tailor your product offerings to their needs.

    Managing inventory, logistics, and careful product curation is crucial to run a successful beauty subscription box business. Ensuring adequate product stock and excellent on-time delivery conditions requires efficient planning, organization, and a reliable logistics partner. 

    Holistic Beauty Services

    Starting a business specializing in alternative beauty treatments focusing on overall wellness and holistic health can be lucrative. These services encompass crystal healing facials, CBD-infused massages, and ayurvedic hair treatments, which provide beauty benefits and have therapeutic effects on the body and mind.

    To cultivate a dedicated following of customers, emphasising the benefits of non-traditional beauty treatments and providing comprehensive education on their naturally sourced ingredients is of utmost importance. By doing so, customers can better understand these treatments’ positive effects on their skin and overall well-being, leading to a more informed and satisfied client base.

    Additionally, creating a calming spa-like atmosphere can aid in delivering a soothing and revitalizing experience for your clients. By providing top-notch services, utilizing natural ingredients, and prioritizing customer happiness, you can create a thriving and enduring venture that caters to the expanding need for comprehensive beauty treatments.

    Beauty Blogging

    Beauty Business Ideas – Beauty Blogging

    Beauty blogging is a popular business idea where people share their love for cosmetics, skincare, and beauty products.

    Beauty bloggers review and suggest products to help their readers make smart choices. They earn money through affiliate links when readers buy the recommended products. Bloggers also create tutorials on makeup and skincare with videos, pictures, and articles. By interacting with their audience through comments and social media, they build a community of beauty lovers who share tips and experiences.

    Hairdressing

    Beauty Business Ideas - Hairdressing
    Beauty Business Ideas – Hairdressing

    A hairdressing business provides services like haircuts, coloring, styling, and treatments. It may also sell haircare products, such as shampoos and styling tools, which can add extra income. While starting a hairdressing business has many benefits, it’s important to invest in quality training and follow hygiene and safety standards to ensure client safety. Building a reputation for skill and trustworthiness is key to success in this beauty business.

    Conclusion

    The beauty industry is a vast and diverse field that offers many business opportunities for aspiring entrepreneurs. To create a successful beauty business, entrepreneurs must possess a deep understanding of the industry, innovative thinking, and a keen awareness of the ever-evolving preferences of their target customers. Staying up-to-date on the latest trends, investing in top-quality resources and training, and developing a strong brand identity are critical steps in establishing a thriving beauty business. With the right approach and careful implementation, the beauty industry can provide a highly profitable avenue for entrepreneurs to pursue their passions and achieve long-term success.

    FAQs

    What are the key factors to consider before starting a beauty business?

    • Identify your target audience: Understanding your ideal customer’s needs and preferences is crucial for tailoring your services and products.
    • Research market trends: Stay informed about the latest beauty trends and consumer demands.

    How can I stay successful in the competitive beauty industry?

    • Continually innovate and adapt: Keep pace with evolving trends and offer new services or products to stay ahead of the curve.
    • Utilize social media marketing: Build brand awareness and connect with potential customers through engaging social media platforms.
    • Makeup Artist
    • Cosmetic Store
    • Beauty Product Vending Machines
    • Skincare Products
    • Popup Beauty Bars

    What are beauty products business ideas?

    Beauty product business ideas include creating your own line of skincare, makeup, or haircare products, offering organic or natural beauty solutions, and starting a beauty product subscription box.

  • Akanksha Sharma Shares CITTA’s Journey of Blending Tradition with Science for Safe Skincare Solutions

    StartupTalky presents Recap’24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future.

    In 2025, the skincare market in India is projected to generate a revenue of $10.23 billion. This shows a growing demand for safe, effective, and innovative skincare solutions. Among the key players driving this growth is CITTA, co-founded by Akanksha Sharma, Monisha Sharma, and Tanay Sharma. Combining the wisdom of “Dadi Nani Ke Nuskhe” with modern scientific advancements, CITTA has established itself as a trusted brand in the baby and skincare industry.

    In this edition of Recap’24, we feature CITTA, a brand celebrated for its natural ingredients, transparency, and innovation. Akanksha Sharma, CEO and Co-Founder of CITTA, shares insights into the brand’s journey, its most popular products like the Protecting Sunscreen SPF 70, and campaigns like #LetsThinkBeyondColour. She also discusses CITTA’s vision for the future, focusing on conscious consumption and personalised skincare solutions.

    StartupTalky: What inspired you to start CITTA, and what was the vision behind the brand’s creation?

    Ms. Akanksha Sharma: CITTA was born out of a deep respect for the wisdom of Indian traditions and the care passed down through generations in our family. Rooted in the time-honored wisdom of #DadiNaniKeNuskhe, CITTA combines trusted skincare remedies passed down through generations with the precision and advancements of modern science.

    We realized that while the world is filled with skincare products, there was a gap in offerings that truly combined this rich heritage with the advancements of modern science. We set out to create CITTA – a brand dedicated to providing safe, natural, and transparent skincare solutions for babies, kids, and even adults. Our vision has always been to make every child feel the endless love of a grandmother through products that uphold the highest standards of quality and care.

    StartupTalky: 2024 has been a year of impressive growth for CITTA. What were the key factors that contributed to expanding your team?

    Ms. Akanksha Sharma: Our team’s expansion from 10 to over 80 employees was fueled by several factors. First, the growing demand for our high-quality, natural skincare products created the need for more hands on deck. Second, our focus on diversifying our product portfolio, such as expanding into adult skincare and launching new baby care products, necessitated additional talent.

    Lastly, our efforts to establish CITTA as a recognized and trusted brand in the competitive skincare market required investments in marketing, product development, and operational support. We’ve built a team passionate about innovation, tradition, and excellence, and their commitment has been instrumental in our growth.

    CITTa Baby Care Products – Founders | Business Model
    CITTA is babycare products brand owned by the Lexicon Group. Read the startup story of CITTA, founders, business model, marketing, and more.
    StartupTalkyPreeti Karna

    StartupTalky: Your #LetsThinkBeyondColour campaign was impactful. What prompted this initiative, and how do you ensure your marketing strategies align with your brand’s core values?

    Ms. Akanksha Sharma: The #LetsThinkBeyondColour campaign was inspired by a pressing societal issue we couldn’t ignore: the deeply ingrained obsession with skin color, even for babies. Parents, under societal pressure, often search for ways to make their child’s skin fairer, perpetuating unrealistic and damaging beauty standards. We felt it was our responsibility to challenge this narrative. The campaign sought to encourage and empower parents to rethink these biases and celebrate the innocence and joy of their children, regardless of skin tone.

    StartupTalky: CITTA expanded its baby care line in 2024. Which new products have been the most successful, and why do you think they resonated with your customers?

    Ms. Akanksha Sharma: Among our new launches, the Protecting Sunscreen SPF 70 PA++++ has been a standout success. Parents appreciate the sunscreen for its high level of protection and baby-safe formulation. Besides, it is also enriched with humus extract, which stimulates skin immunity and restores skin microbiome. The common thread is that each product reflects our commitment to blending time-tested Indian skincare traditions with the safety and efficacy demanded by modern parents.

    StartupTalky: You’ve ventured into adult skincare as well. How do you maintain the same commitment to safety and natural ingredients across both your baby and adult product ranges?

    Ms. Akanksha Sharma: Our approach to adult skincare mirrors our philosophy for baby care: safety, natural ingredients, efficacy, and transparency are non-negotiable. Our team of R&D experts has conducted meticulous research and rigorous quality checks to ensure all our products meet the highest standards. For adults, we’ve drawn on traditional Indian nuskhes while addressing specific skincare needs with modern scientific advancements.

    StartupTalky: What were the most significant challenges CITTA faced in 2024 and how did you overcome them?

    Ms. Akanksha Sharma: One of our biggest challenges was navigating the competitive landscape of the skincare industry while staying true to our core values of safety and transparency. Educating customers about the importance of natural, effective ingredients over harsh alternatives required consistent efforts. Additionally, scaling our operations to meet growing demand was another hurdle. We overcame these challenges by staying focused on our mission, investing in a talented team, and leveraging customer feedback to refine our products and messaging.

    Ms. Akanksha Sharma: We see a continued shift toward conscious consumption, with parents prioritizing safe and transparent products. Skincare solutions that blend traditional wisdom with modern science will likely remain in demand. Personalization is another key trend, with customers seeking products tailored to their specific needs.

    Additionally, digital-first strategies and direct-to-consumer models will continue to be critical for brand growth. At CITTA, we aim to lead these trends by innovating our product offerings, expanding into niche skincare categories, and embracing technology to connect with our audience.

    StartupTalky: How has customer feedback shaped the development of your products?

    Ms. Akanksha Sharma: Parents often share their concerns, preferences, and ideas, which guide our product development process. Listening to our customers ensures we stay relevant and responsive to their evolving needs.

    StartupTalky: How do you utilise social media in your overall marketing strategy, and which platforms have been most effective for growing CITTA’s presence? Are there any particular growth hacks that worked well for you?

    Ms. Akanksha Sharma: Platforms like Instagram and Facebook have been particularly effective in building our community, while YouTube has helped us share educational content and campaigns like #LetsThinkBeyondColour. One growth hack that worked well was leveraging user-generated content – parents sharing their experiences with CITTA products have built trust and authenticity around our brand. Influencer collaborations and targeted ads have also helped amplify our reach.

    StartupTalky: As a founder, what advice would you give to other founders in the skincare industry?

    Ms. Akanksha Sharma: Stay true to your vision and core values, even as you scale. The skincare industry can be competitive, but building a brand rooted in authenticity and transparency will earn customer trust over time. Invest in research and prioritize quality as customers are becoming increasingly informed and discerning.

    Explore more Recap’24 Interviews here.

  • Top 8 Best Holi Items/Products of 2024

    Our most loved festival is around the corner. Holi, the festival that brings smiles all around and splashes our bodies and minds with the freshest colours of the spring, is here now. Hence, the very first thing that comes to our mind is to shop and rock around. We were truly downright dejected being locked indoors in the wake of the COVID-19 pandemic, but with the start of 2022, things are appearing to be a bit more stable than they were before. However, we are all bound to maintain proper protocols and play the Holi safe this year.

    With high spirits and merriment to welcome this beautiful festival, we are more likely encouraged to shop across all channels. This time is best suited for e-commerce companies to expand and experiment with their product range.

    Therefore, to start earning passive income, every online entrepreneur’s dream is to find the best Holi items or the home-run products that sell out during this time. So, we will go over the top trending products to sell online. The trending products on this list have some of the highest gross merchandise value and are regarded as the best items in Holi. They have thus also been sourced by Flipkart, Myntra, Amazon, and many online platforms during this time.

    Now, getting into the details of the top-selling products during Holi, let us first understand the basic requirements.

    • Make safe delivery a priority
    • Clean packaging
    • Identify potential hazards and evaluate the risks
    • Be particular about choosing the right product for sale
    • Ensure that your products meet customer requirements
    • Stick to the commitments
    1. Herbal Colors
    2. Stain removal detergents
    3. Skincare & Haircare Products
    4. Waterproof Gadgets & Accessories
    5. Holi Gift Hampers
    6. Water Gun or Pichkari
    7. Sweets/Chocolates
    8. Water Balloon Maker

    While people mostly want to celebrate and buy anything that they like, few products sell better than others during this period. Let us look at the most popular products during Holi.

    Herbal Colors

    Holi Herbal Colour - Best Holi Products
    Holi Herbal Colour – Best Holi Products

    When we think of Holi, we think of colours. However, all we have got in the name of colours in markets are hard chemicals like rubber and plastic. People nowadays are way smarter than before, and they know well what to purchase and what not to. This is why more and more people are rejecting the earlier colours and their brands and instead choosing herbal or organic colours. Hence, selling natural colours will be a boon for your business strategy. This way, you can also contribute a lot to the environment. These colours are eco-friendly and chemical-free products that are sustainable for us and our planet.

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    Stain removal detergents

    Detergent - Best Holi Products
    Detergent – Best Holi Products

    Who doesn’t like to look colourful in Holi? Most of us like right? But what about the stained clothes that can’t be worn again? Pathetic is their fate, is it?

    No, because we have stain removal detergents like Surf Excel, Tide, Vanish and other products manufactured by Hindustan Unilever and other companies. These will be in high demand during the festival of Holi. Assume your customers spill colours all over their clothes, but with the assurance of your products, they can stay away from the discomfort of stain-repellant clothes.

    Skincare & Haircare Products

    Skincare Products - Best Holi Products
    Skincare Products – Best Holi Products

    The daily skincare routine can be interrupted by the festival of Holi. Unless we are using herbal colours, other Holi colours expose our skin to harsh chemicals, thereby leaving harsh effects on our skin. The same damage might happen to our hair as well. In such a case, skincare and haircare products are an absolute match. Products such as cleansers, lotions, hair oil, and lip balms will thus be in high demand before the upcoming festival.

    7 Gift Shop Business Ideas To Beat The Competition
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    Waterproof Gadgets & Accessories

    Best Holi Products on Amazon

    How beautiful would it be to capture the colourful waters right through them and from the midst of the activities? So, to enjoy all of the fun of the Holi celebrations, you would probably want to pick up waterproof gadgets. This is why selling products in this category can be a big hit.

    Products like waterproof mobile cases, waterproof watches/fitness bands, waterproof Bluetooth speakers, GoPro cameras, waterproof camera pouches, waterproof earphones, and many more can be included in the list. Let your customers enjoy a colourful Holi and pack in all these electronic gadgets that are happy even with water all over them.

    Holi Gift Hampers

    Holi Gift Hamper - Best Holi Products
    Holi Gift Hamper – Best Holi Products

    Holi, being an ancient festival, is deeply rooted in traditions. Now, as the tradition goes, gifting in Holi is counted as a blessing. Also, gifting your dear ones has been a trend for many. Hence, selling gift hampers right before the festival is surely going to attract a huge crowd. These hampers can range from new clothes to Holi balloons, chocolates, sweets, namkeens, and more to go with the festive vibes.

    Water Gun or Pichkari

    Water Gun or Pichkari - Best Holi Products
    Water Gun or Pichkari – Best Holi Products

    Do you have fond memories of those hot summer months when you and your friends would play for hours on end, trying to beat the heat with Pichkari water guns? If you want to give your loved ones the same kind of joy and excitement, consider getting them the Water Blaster Gun, one of the best Holi products made of high-quality plastic. With its sturdy construction and powerful water stream, this toy is sure to provide hours of fun and entertainment.

    Sweets/Chocolates

    Sweets/Chocolates - Best Holi Products
    Sweets/Chocolates – Best Holi Products

    Holi, the festival of colours, is a time of joy, friendship, and togetherness. And what better way to celebrate this colourful festival than by indulging in a box of delicious sweets and gujias? These mouth-watering delicacies are an essential part of Holi celebrations, and it’s hard to imagine the festival without them. If you’re looking to share the spirit of this vibrant festival with your friends and loved ones, gifting them a box of sweets and gujias is the perfect way to do it. These treats are not only delicious but also carry the essence of the festival in them. Apart from sweets and gujias, dry fruits are also highly in demand as a gift during Holi. These healthy and nutritious snacks are a popular choice among gift-givers and receivers alike.

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    Water Balloon Maker

    Water Balloon Maker - Best Holi Products
    Water Balloon Maker – Best Holi Products

    Are you gearing up for a water balloon fight but don’t have the time to prepare balloons manually? Look no further than the Magic Water Balloon Maker! This nifty device can produce up to 100 water balloons in just 60 seconds, ensuring that you have plenty of ammunition for your water balloon fight. With the Magic Water Balloon Maker, you can quickly and easily arm yourself for some summertime fun without any hassle.

    Conclusion

    Now, once you have decided on the products that you would like to drop off at your online store for the users, the final outcome is to decide on a fast and reliable shipping and logistics partner. Just take a move ahead wisely, and it will be all set.

    FAQs

    Why is Holi celebrated in short?

    Holi is celebrated to signify the coming of spring, the season of love and new life, and the victory of good over evil. This festival dates back to the immortal romance of Radhe-Krishna and celebrates their love. Furthermore, it also marks the victory of Lord Vishnu as Narasimha Avatar over Hiranyakashipu.

    What are the traditions of Holi?

    Holi traditions include bonfires, colourful powders called gulals, sweets, colours, dance to traditional folk music, and more to celebrate the resonating joy of the season and the love that is in the air during Spring.

    How many days is Holi celebrated in India?

    Holi is celebrated for two days in India.

    What are some Holi business ideas?

    If you are wondering how to set up a Holi business, then here are some of the best ideas to set up your business for Holi:

    • Fast food/snack stall
    • Colours and accessories stall
    • Sweets shop
    • Gift corner
    • Event management business
    • Flowers stall
    • Catering business

    What are the best Holi items?

    Holi is a festival of colours, so the list of the best items for Holi is not devoid of colours. Here are some more items that are in demand during Holi:

    • Holi accessories like balloons, water guns, and other decorative items
    • Detergent powders
    • Sweets
    • Chocolates
    • Gifts
    • Snacks
    • Skincare products
    • Waterproof electronic gadgets
    • Clothes

  • Top 10 Leading Cosmetics Startups in India

    Human beings become more attractive when they have the perfect amount of self-esteem and confidence in themselves. There is hardly anyone who doesn’t want to look a little bit more attractive, and to enhance the natural buildup self-esteem in them; one of the objects that can do that is make-up or cosmetics. A little bit of make-up can do wonders and make a person feel confident and good about themselves, and a person who oozes out confidence is often favoured over others. Pampering your skin with skincare products and other makeup products is almost a daily necessity now.

    The cosmetic industry is thriving throughout the world and is growing at a fast pace. The market size value of the industry as of 2019 is $380.2 billion and it is going to touch $453.5 billion by 2027. There are multiple brands that are ruling the world with their cosmetics products. India is nothing different in this matter, in fact, there are several cosmetics startups in India that are literally turning heads with the growth and development of their company in such a short time. In this article, we will talk about the popular Cosmetic startups in India that are slowly becoming favourites in the country. So, without any further ado, let’s get started.

    “You don’t need to buy expensive cosmetics; almost anything will do if you know how to apply it.” -Dolly Parton’

    Purplle
    MyGlamm
    Sugar Cosmetics
    Nykaa
    Elle18
    Kay Beauty
    Color Bar
    Coloressence
    Blue Heaven Cosmetics
    Lotus Herbals

    Purplle

    Purplle Logo
    Purplle Logo

    The Cosmetic brand Purplle was founded in the year 2012 by Rahul Dash, Suyash Katyayani and Manish Taneja. The headquarters is situated in Mumbai, India. The brand supplies, various brands of cosmetics, skincare products, perfumes and hair care products. One can find different types of cosmetic products at a good price through this E-commerce platform.

    Purplle is dealing with over 650 brands including Indian and International and in 2017 it has opened its first physical retail store in the city where its headquarters is situated. Apart from that, Purplle is trying to instigate people to try beauty products from their platform with the help of social media. Recently the company has acquired a major beauty brand Faces Canada. As per reports, the current revenue of Purplle is INR 750 Crores.

    MyGlamm

    MyGlamm Logo
    MyGlamm Logo

    MyGlamm is going hard with its marketing strategy; the cosmetic startup was founded in the year 2015 by Drapan Sanghvi and Priyanka Gill and the headquarters is situated in Mumbai, India. It is direct to consumer brand which apart from providing online beauty products also offers International salon and spa products as well. Different brands of skincare products, makeup and hair care products are available on this platform.

    The startup has collaborated with the popular Indian fashion designer Manish Malhotra and has launched a bridal vanity kit where one can find the top 10 favourite products of Manish Malhotra that are used in bridal makeup.

    Last year in November, after receiving $150 million of funding, the parent company of MyGlamm has added its name to the list of Unicorn of the country. Recently it has raised $47.14 million through funding and the current value of MyGlamm is $100 million.

    Sugar Cosmetics

    Sugar Cosmetics Logo
    Sugar Cosmetics Logo

    One of the most popular and trending brands in India right now is Sugar Cosmetics. It was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee and is the fastest growing cosmetics brand in the country. The headquarters of the company is situated in Mumbai, India.

    At first, only two products, kohl pencil and black eyeliner were available; now from eyeliners to lipsticks one can get find anything in here. All the products are made to be fit for Indian skin. The brand supplies its products in more than 130 cities and has also expanded outside India as it has an outlet in Russia and has an online presence in the United States.

    The current revenue of Sugar Cosmetics is INR 500 Crores and as per reports by the next 2 to 3 years, it will touch INR 2000 Crores.

    Nykaa

    Nykaa Logo
    Nykaa Logo

    Nykaa is probably the most used online platform to buy cosmetics in the country now. The company was founded in the year 2012 by Falguni Nayar. The platform is definitely a perfect place to get a wide range of beauty and wellness products, one can find over 2000 brands in this platform supplying over 200000 products.

    The company has over 5 million active users monthly, it has over 70 stores across the country. It is focusing on opening over 180 stores by 2024. The headquarters of Nykaa is situated in Mumbai, India.

    Nykaa has also launched an intimate wear brand called Nykd. The company has already added its name to the list of Unicorns and the current revenue of Nykaa is INR 2440 Crores.

    Elle18

    Elle18 Logo
    Elle18 Logo

    One of the most affordable brands of cosmetics, Elle18 is owned by Hindustan Unilever Limited and the brand was founded in the year 1998. The cosmetic products are full of bright colours that make them look lively and help in attracting the youth. Cosmetic products like Lipsticks and nail polish are quite famous for their affordability amongst the youth. Even the packaging of the products are quite modern and trendy, which makes it attractive

    Kay Beauty

    Kay Beauty Logo
    Kay Beauty Logo

    A beauty brand launched by one of India’s most loved Bollywood celebrities, Katrina Kaif. Kay Beauty has been able to make its presence felt since its very beginning. Kay Beauty was launched in the year 2019 and has a good range of makeup products to use for everyone. The brand has been able to provide some good products that are used daily such as lipsticks and blushes. Kay beauty collaborated with Nykaa during its launch and it was found in 50 stores and in the online platform of Nykaa.

    Color Bar

    Color Bar Logo
    Color Bar Logo

    Color Bar was launched with an intention of providing its customers homegrown cosmetic products that will be suited for Indian skin. Samir Modi launched the brand in 2004 after almost a decade that is 2013; the cosmetic company becomes an INR 100 Crore brand. The brand is targeting the age of 25 to 40, the best thing about this brand is that it is cruelty-free as well. It has now become the third-largest cosmetics company in India.

    Coloressence

    Coloressesnce Logo
    Coloressesnce Logo

    Coloressesnce is one of the fastest-growing cosmetics brands in India. The ingredients that are being used in the products of this brand are imported from Germany. It is quite affordable and the brand has a huge range of cosmetic products to choose from. The brand was founded by Saurabh Nanda in the year 2014.

    Blue Heaven Cosmetics

    Blue Heaven Cosmetics Logo
    Blue Heaven Cosmetics Logo

    The company is an Indian brand focusing on manufacturing cosmetic products in India. The cosmetics brand was established in 2002. All the makeup products are specially made keeping the Indian skin in mind. The brand is known for its affordable and cruelty-free products. The company was founded by Charanjit Singh and Gurnam Singh. The current revenue of the company is INR 100Crore to INR 500 Crore.

    Lotus Herbals

    Lotus Herbals Logo
    Lotus Herbals Logo

    This Indian Cosmetics brand is manufacturing over 250 natural skincare, hair care and makeup products that mainly include Ayurvedic and organic ingredients. The brand was established in 1993 by Kamal Passi. The brand is famous for its huge range of skincare and makeup products that are cruelty-free and is against animal testing. In 2019, Lotus was even awarded as ‘Luxury Brand of the Year’ 2019.

    Conclusion

    Cosmetic products that help us to enhance our natural features are used because of that, the cosmetics industry has experienced steady growth in India. With new startups exploring this market, it is just a matter of time before it becomes one of the prime industries that will dominate the startup ecosystem.

    FAQs

    What is the fastest-growing beauty company in India?

    Color Bar is the fastest growing cosmetics brand in India.

    Which is the No 1 cosmetic brand in India?

    Lakme is the leading cosmetic brand in India.

  • How I Am Love aims to redefine the relationship we have with our health

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by I Am Love.

    I Am Love works in the Nutraceutical industry where it would like to re-educate people about the saying “Let food be thy medicine”. Its products are to be taken orally to counter skin and health concerns. Launched in early 2021, the startup is working on developing more intuitive research-backed products.

    StartupTalky interviewed Ms. Shilpa Rathi (Founder, I am Love) to get insights into the startup story and roadmap of the organization.

    I Am Love – Company Highlights

    Startup Name I Am Love
    Founder Shilpa Rathi
    Headquarters Mumbai
    Founded Early 2021
    Industry Nutraceutical
    Website iamlove.in

    I Am Love – About and Products
    I Am Love – Nutraceutical Industry Details
    I Am Love – Idea & Inspiration
    I Am Love – Founders and Team
    I Am Love – Ideology behind Name & Logo
    I Am Love – Launch and Marketing Strategies
    I Am Love – Challenges Faced
    I Am Love – Funding and Investors
    I Am Love – Future Plans
    I Am Love – FAQs

    I Am Love – About and Products

    I Am Love came into existence in early 2021, with the aim of redefining the relationship we have with our health. It works in the Nutraceutical industry where the team would like to re-educate people about the saying “Let food be thy medicine”. Its products are to be taken orally to counter skin and health concerns.

    I Am Love blends science and innovation to deliver effective, yet gentle solutions. That means working with clinically proven ingredients and natural extracts which are sourced responsibly keeping the quality in mind. Its formulas are free from toxic preservatives, additives, artificial flavorings and sweeteners, and even artificial colors.

    “We Believe that the answer to all our bodily concerns is deep within our food. Whether it’s for our skin, hair, cognitive functions, our physical or even our mental wellbeing” says Shilpa Rathi, Founder, I am Love.

    I Am Love offers 5 products –

    1. Acne negative – Reduces acne by controlling the sebum production throughout your body
    2. Spotless – Resolves stubborn acne, pigmentation, Melasma, and dark spots anywhere on your body
    3. Renew + Repair – A beauty protein powder with marine collagen and whey isolate
    4. Protect + Repair – 100% Whey isolate with vegan collagen builders
    5. Future – Immunity and stress relief mix
    About I am Love
    I am Love Products

    I Am Love – Nutraceutical Industry Details

    The Nutraceutical Market worldwide is around $530 Bn as of 2020 however in India it’s at a very nascent stage around 4-5 Bn. Covid has impacted the consumption of Nutraceutical at a Major level and the population is now understanding the importance of being healthy from within.

    Shilpa’s decision for building I am love is based on deep Market reports through Mintel and likewise. The team even did a Dipstick study with around 5000 consumers to understand their knowledge of Nutraceuticals, their understanding of what are the current best ways to solve the problems they were facing, and built the business on the findings.

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    I Am Love – Idea & Inspiration

    Shilpa battled cystic acne back in 2009, in her late 20’s. It was the result of a personal loss that led to changing the body’s reaction to handling the depression. That along with her work stress led to the acne outbreak. Shilpa tried literally every solution she could get her hands on. Around that time she was traveling to the US and along with her brother there, who then worked in Pfizer, the duo developed a formulation for Shilpa to tackle her acne outbreak. It worked really well. Inittially the idea was only to cure her own acne, but now fast forward to 2020, Ms. Shilpa Rathi realized the Indian population was open to the Idea of supplements for health reasons and this led to her improvising the formulation that worked for her and launching it for everyone who was battling the same fight.

    I Am Love – Founders and Team

    I Am Love is a partnership between Shilpa Rathi and her brother Gaurav Rathi.

    Founder of I am Love
    I am Love Founder – Shilpa Rathi

    Gaurav is in the US and he is responsible for arranging funds and investors. Shilpa, in India, oversees Product development and Marketing. They are a team of 12 and growing.

    “Hiring funda at I Am Love is clear, someone who is always willing to think outside the box, I believe that the most important criteria when looking for talent, even more than experience is whether that person is an initiator, can look at a situation from all fronts but also knows when to drop the ball and act fast” – Shilpa added.

    Founders and Team of I Am Love
    I am Love team

    Though there were plenty of options for the brand name, I Am Love struck out because it was clear. The product is love, love for all your senses, and we all know we are the best, feel best, act best when we are loved.

    I am Love
    I am Love Logo

    I Am Love – Launch and Marketing Strategies

    Social Media played the major role!

    I Am Love’s consumers taught the startup how to convert them. What they would like to see in a product and what they thought was the gamechanger.

    What has worked for I Am Love is Social Proof!

    The team realized that their consumers liked real stories, getting in touch with real people! Who featured in the ads. I Am Love was so focused on that and knew that its products worked that the team initially only partnered with Influencers who had acne or skin concerns. The startup wanted their consumers to believe and few of them even went out of their way to give it deliverables or shout out when the product worked for them. I Am Love plans to continue doing that.

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    I Am Love – Challenges Faced

    • Convincing customers to share their progress, asking them to feature so as to help someone who was battling the same concerns.
    • Convince consumers that this wasn’t a quick fix and for an effective solution they would need to be patient. The battle is still ongoing, but the team at I Am Love is determined to keep pushing.

    Also Read: 10 Ways To Convince Someone to Change Their Mind

    I Am Love – Funding and Investors

    I Am Love raised INR 35 Cr from Xentel Investments in the seed round.

    Date Stage Amount Investors
    July 2021 Seed INR 35cr Xentel Investments

    I Am Love – Future Plans

    I Am Love is working on developing more intuitive research-backed products. The startup claims that its next product line is very exciting!

    I Am Love – FAQs

    What is I Am Love?

    I Am Love was established with an aim of redefining the relationship we have with our health. It works in the Nutraceutical industry where the team would like to re-educate people about the saying “Let food be thy medicine”. Its products are to be taken orally to counter skin and health concerns.

    Who is Shilpa Rathi?

    Shilpa Rathi is the founder of I Am Love.

    Is I Am Love an Indian company?

    Yes. I Am Love is an Indian company headquartered in Mumbai, Maharashtra.

    Has I Am Love raised any funding?

    I Am Love raised INR 35 Cr from Xentel Investments in the seed round.

  • Success Story of Pond’s: Beauty Brand Transforming Women

    Pond’s is a beauty brand that transforms women’s skin and the way they live their lives via breakthrough product developments.

    Pond’s acknowledges the importance of beauty as a forerunner of love in a woman’s life, not simply appearing beautiful but also feeling lovely. Pond’s has been linked with skincare for nearly a century, having a presence in over 56 countries. It has been a pioneer in recognising a woman’s skincare and beauty requirements. It has appealed to people of all ages and skin types.

    Pond’s has expanded its offerings to include anti-ageing, skin whitening, oil management, moisturising, and other skin care needs. Furthermore, each line in the portfolio consists of a wide selection of products, including day creams, night creams, serums, masks, eye treatments, face foams, and more.

    The Origin of Pond’s
    Pond’s in India
    Pond’s Campaigns
    FAQs

    Pond’s Case study

    The Origin of Pond’s

    Pond's Logo
    Pond’s Logo

    Theron T. Pond, a scientist, first created Ponds cream as a medication in the United States. He learned to treat minor wounds and other illnesses by extracting a medicinal tea from witch hazel.

    Pond’s began advertising under the name Pond’s Healing in 1886 and continued until 1910.

    Pond’s cold cream and vanishing cream, which marked the company’s entry into the facial care sector, were established in the twentieth century as part of the company’s core goal of selling cosmetics goods.

    Ponds introduced Pond’s extract in 1886 and Pond’s Cold Cream and Vanishing Cream in 1914, both of which became beauty icons.

    Its standing was reflected in the middle of the 1920s with endorsements from princesses, social beauty, and Hollywood stars. Pond’s built its elegant image on product delivery guarantees and an awareness of a woman’s beauty routines and demands.

    Pond’s began operations in the United States as a worldwide corporation. Previously, its production plant was in Connecticut, and Pond’s moved its sales headquarters to New York City. Its goods now have a worldwide market, and it has expanded its presence to nations such as Thailand, India, Japan, and Spain.

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    Pond’s in India

    The Pond’s Company of America first introduced cold cream to India in 1947, but it wasn’t until 1956 that it expanded into talcum powders that it became a household name in India.

    Hindustan Unilever, which bought Pond’s in 1987 and expanded its skincare range in India, was able to add a new dimension to its skincare offering in India.

    Pond’s began operations in the United States as a worldwide corporation. Previously, its production plant was in Connecticut, and Pond’s moved its sales headquarters to New York City. Its goods now have a worldwide market, and it has expanded its presence to nations such as Thailand, India, Japan, and Spain.

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    Pond’s Campaigns

    Ponds has been marketing its goods on a national basis since 1886. Ponds Healing was the company’s trademark name when it first went public in 1910. The brand has launched numerous educational and beautiful ad campaigns in prominent television, newspapers, radio, and magazines connected to beauty goods through electronic and print media.

    You may also find its advertisements on social media sites, including Facebook, YouTube, and Twitter.

    Pond’s recognised that if women believe they can be more attractive, they will use facial care products.

    The Beginning of the Campaign

    Ponds began advertising on a national scale in 1886. Until 1910, they announced under the name “Ponds Healing Cream.” By 1910, they had focused on its disappearing cream (formerly known as Healing Cream), and they had launched an ad campaign that would become famous due to the celebrities involved. The commercials for ‘Ponds Vanishing Cream’ and ‘Ponds Cold Cream’ work together to describe the objectives of each cream.

    Every normal skin requires these two creams, according to the brand’s slogan. Consequently, sales of “Ponds Vanishing Cream” increased by 60% in 1915, while sales of “Ponds Cold Cream” increased by 27%.

    Campaign for Magazines

    When Queen Marie of Romania visited the United States in 1923, she was so taken with the Ponds product that she wrote a letter to the business requesting more. Pond’s then turned her letter into a commercial. Following this, Pond’s began to include samples of their goods in its magazine advertisements to attract ordinary people to purchase the cream.

    Campaign #BeautifulStory

    This inspired Ponds’ #BeautifulStory campaign. Pond’s used 17 of the Philippines’ Most Beautiful Faces to show that beauty changes may be achieved. It brought together 17 superstars for a TV film and a public relations launch. Ponds developed 17 digital films that tell their transformation tales.

    With over 1 billion views online, this ad was the most seen in 2014, resulting in a 22 per cent increase in product demand.

    Pond’s Success

    Pond’s is a personal care brand that is linked with the FMCG industry. The products of Pond’s are divided into three categories: skin lightning, oil management, and anti-ageing.

    Pond’s is a well-known and well-recognised brand. It caters to a variety of women’s skincare approaches, and as a result, it has released various unique items at regular intervals to keep clients interested.

    Ponds Men Pollution Out, Ponds Men Acno Clear Oil Control, and more products for men have been added, providing treatments for sun damage, pollution, oil control, and pimples. Facial Moisturisers, BB Creams, Facial Cleansers, Makeup Removers, and Talcum Powder are some of the company’s most popular items.

    The primary reason for doing the study is that a large percentage of customers have misconceptions regarding moisturisers. People believe they do not need moisturisers because they are constantly youthful, think it makes their skin greasy, and various other reasons.

    However, the firm has positioned itself as a one-stop-shop for five issues, allowing consumers to learn more about their skin and utilise the product. Pond’s offers a wide range of skincare products, including skin cleaning, skin whitening, anti-ageing, and more. Pond’s is sold worldwide, with Spain, India, Japan, and Thailand being their most important markets.

    The beauty Brand has enlisted the aid of its parent firm, Unilever, and is making use of its distribution network. Wholesalers, retailers, distributors, and warehouses provide services to customers through supermarkets, hypermarkets, discount stores, and convenience stores.

    Pond’s faced intense competition from several other companies when it came to pricing. It has implemented a competitive pricing strategy, keeping product prices modest and fair to obtain a price edge over its competitors. It has established a promotional programme that offers a variety of incentives at regular intervals to appeal to a more extensive consumer base. This aids in bulk sales and increased profits.

    FAQs

    Is ponds an Indian brand?

    Pond’s is an American brand of beauty and health care products. Pond’s company is currently owned by Unilever.

    Who are the top competitors of Pond’s?

    Some of the top Pond’s competitors are:

    • Dove
    • Nivea
    • Garnier
    • Lakme
    • Olay
    • Dabur
    • Emami

    Which is the best Ponds Products?

    Some of the Best Pond’s Products In India are:

    • Pond’s Super Light Gel
    • Pond’s White Beauty Face Wash
    • Pond’s Dreamflower Fragrant Talc
    • Pond’s Rejuveness Anti-Wrinkle Cream
    • Pond’s Triple Vitamin Moisturising Lotion
    • Pond’s Pure Detox Anti-Pollution + Purity Face Wash
    • Pond’s Light Moisturiser
    • Pond’s Bright Beauty Day Cream
    • Pond’s White Beauty Mineral Clay Facial Foam
    • Pond’s Magic Freshness Talc

  • What’s Up Wellness Sucess Story- How are they making Staying Healthy Easy and Fun?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by What’s Up Wellness.

    Today’s busy and hectic lifestyle leaves many of us with no time to cook and eat wholesome and nutritional meals, which leads to nutritional deficiencies and health issues. Taking accurate nutritional supplements can help us stay fit. But, most health supplements come in the form of tasteless pills and capsules or blunt-tasting powders that make taking supplements an uninteresting process. As the result, many of us forget or avoid taking health supplements regularly. Kolkata-based startup What’s Up Wellness is solving this issue with their yummy tasting health supplements that we bet you will never forget to take.

    What’s Up Wellness – Company Highlights

    Startup Name What’s Up Wellness
    Headquarters Kolkata, India
    Industry Health & Fitness
    Founded 2020
    Founders Sayantani Mandal & Vaibhav Makhija
    Website www.whatsupwellness.in

    About What’s Up Wellness
    What’s Up Wellness – Founders
    The Idea behind Starting What’s Up Wellness
    What’s Up Wellness – Name, Tagline & Logo
    What’s Up Wellness – Business Model & Revenue Model
    What’s Up Wellness – User Acquisition
    What’s Up Wellness – Tools Used
    What’s Up Wellness – Challenges Faced
    What’s Up Wellness – Funding
    What’s Up Wellness – Competitors
    What’s Up Wellness – Growth & Future Plans

    About What’s Up Wellness

    What’s Up Wellness is all about making wellness fun! The startup has been formed with the aim of making wellness-related products that are not just good for health but are also fun and easy to incorporate into our daily lives.

    The company’s first product,’ What’s Up Beauty Gummies’ is a nutritional supplement enriched with vitamins for hair, skin, and nails. These chewable gummies are easy to take as you just need to remove the wrapper and have it. Also, these gummies taste great and can be taken by both men and women.

    Eating one gummy daily for 90 days will reduce hair fall, make hair stronger, hydrate and soften up the skin and will make the nails stronger. All in all, 90 days to a more beautiful you!

    These gummies do not contain any artificial colors and are vegan, preservative-free, and gluten-free.

    What's Up Wellness Products
    What’s Up Beauty Gummies

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    What’s Up Wellness – Founders

    Sayantani Mandal and Vaibhav Makhija are the founders of What’s Up Wellness.

    What's Up Wellness Founders Vaibhav Makhija and Sayantani Mandal
    What’s Up Wellness Founders, Vaibhav Makhija and Sayantani Mandal

    Sayantani has 5+ years of experience in creating content & brand strategy for digitally native brands. Creating the right content that hits the right chord with the users is her forte. After having worked full-time as a content creator for The Man Company & Grofers, she has consulted brands like ShopClues, Jindal Stainless, SkinBae & Kajaria. She’s taking care of sourcing, new product development (NPD), social media, branding, and communication for What’s Up Wellness.

    Vaibhav has around 5 years of experience handling digital ads, product management, email marketing, partnerships & alliances, and CRM for various D2C brands like The Man Company, Grofers, Peesafe, Fizzy Goblet, Nonu Care, and more. He has worked on making these businesses operationally profitable – controlling and optimizing various input and output factors like customer acquisition costs (CAC), RTO, retention, LTV, conversion rate optimization, and more.

    The Idea behind Starting What’s Up Wellness

    The founders Sayantani and Vaibhav stayed away from home for over 10 years, busy building their careers. They were too busy to eat proper food and take care of their health. They realized that like them many youngsters who stay away from home fail to manage enough time to have nutritional and timely meals, which resulted in deficiencies and health issues.

    “We saw that a lot of people in their late 20s/early 30s are now facing issues which were earlier faced by people in their late 30s/early 40s” says Sayantani and Vaibhav.

    To address this issue, Vaibhav and Sayantani thought of coming up with health supplements that busy people can easily have, and stay fit and healthy.

    Soon they started working on the product, What’s Up Beauty Gummies’. They took help from many doctors while formulating the product.  Sayantani and Vaibhav also started a small test group of 20 people, where they tested for taste, brand name, packaging, etc. After receiving positive feedback on all parameters, the brand was officially launched.

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    Many Indian people are still much skeptical about including health supplements in their daily lives. Sayantani and Vaibhav wanted to break the stigma associated with health supplements and wanted to introduce their brand in a way that people find fun and interesting to try out.  So when it came to naming the brand they wanted a funky name that sounds energetic and can send out positive vibes to the users. So they decided on the name What’s Up Wellness

    What's Up Wellness Logo
    What’s Up Wellness Logo

    What’s Up Wellness’ tagline is ‘Wellness Made Fun’

    What’s Up Wellness – Business Model & Revenue Model

    What’s Up Wellness currently has one product ‘What’s Up Beauty Gummies’, which is being sold via the company’s own website and also e-commerce sites like Amazon and Flipkart. The majority of the sale is happening through the company’s website.

    ‘What’s Up Beauty Gummies’ are priced at Rs 899/- for a 30-day pack.

    What’s Up Wellness – User Acquisition

    What’s Up Wellness had a test group, that tried the products before the brand was officially launched. The first 50 customers were from friends, family, and acquaintances. The startup has also gained thousands of customers via Facebook and Instagram ads, and from marketplaces like Amazon and Flipkart. ‘What’s Up Wellness’ has also received many customers through word of mouth.

    “the only thing that can both attract and retain is the quality of the product, and its efficacy. We don’t have to do anything extra for repeat, it is already pretty decent. And we get a good chunk of our customers via word of mouth “- the founders said speaking about the customer acquistion strategies followed by the startup.

    What’s Up Wellness – Tools Used

    Tools used by What’s Up Wellness for their daily operations are

    • Shopify
    • Google Workspace
    • Canva
    • Pickrr for shipping
    • Klaviyo for email marketing

    What’s Up Wellness – Challenges Faced

    Being first-time entrepreneurs, every step of building the startup was quite challenging for both the founders.

    “Operations, packaging, product development, all of the things are ones which we never did. We learnt on the go, and talked to hundreds of people to learn the nitty gritty of various things” Speaking about the challenges, What’s Up Wellness founders Sayantani and Vaibhav said.

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    What’s Up Wellness – Funding

    What’s Up Wellness is currently bootstrapped

    What’s Up Wellness – Competitors

    The health supplement market is ever-growing. The Vitamins and Mineral Supplements industry is worth USD 2.1 billion in India right now, slated to grow to USD 4.2 billion by 2030. While the gummy supplements market alone will be worth USD 300 million by 2030. What’s Up Wellness is competing with many established brands in this competitive market. Some major competitors of the startup are Power Gummies, Man Matters, and Be Bodywise.

    What’s Up Wellness – Growth and Future Plans

    What’s Up Wellness is growing steadily. As claimed by the founders, the startup is growing 100% month on month. The startup is working on building more products and is set to launch 5 more SKUs in 2022. Research and development is in the advanced stage for these new products. With more interesting supplements, What’s Up Wellness aims to capture a significant share of the nutritional supplement market in the next 5-6 years.

  • Juicy Chemistry Startup Story – Revolutionizing Skincare in India!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Juicy Chemistry.

    When it comes to the cosmetic industry, consumers are always concerned as to what goes behind the scenes while making these products and mainly the concern is about the ingredients. For the same reasons, nowadays we see a huge buzz about organic products or natural hair care and skin care products. To capitalize this buzz and to level up this segment in the beauty care industry, Megha Ahser and Pritesh Asher are the Owners of Juicy Chemistry.

    Juicy Chemistry was started with the aim of providing simplified skincare. The vision is to dig deep into the nature and it’s method of renewal and rejuvenation and use all organic materials and essential oils to form skincare products. Their products are cruelty free, synthetic products free and are also vegan, free of artificial fragrance, have no preservatives or synthetic additives.

    Let’s go through the Journey of Juicy Chemistry from 0 to 100+ product ranges in just 5 years. Also know about Juicy Chemistry Owner, Revenue, Funding, Net Worth, Business Model, How Juicy Chemistry Started & more..

    Juicy Chemistry – Company Highlights

    Startup Name Juicy Chemistry
    Headquarter Coimbatore, Tamilnadu
    Sector Organic Beauty
    Founders/Owners Megha Asher, Pritesh Asher
    Founded 2015
    Valuation $26 million or Rs 190 crore (2021)
    Total Funding $6.95 Million
    Revenue/Turnover Rs 6.25 crore (FY20)
    Parent Organization Juicy Chemistry private limited
    Website juicychemistry.com
    Contact hello@juicychemistry.com

    Discover more about Juicy Chemistry’s Success Story:

    Juicy Chemistry – Latest News
    Juicy Chemistry – About and How it Works
    Juicy Chemistry – Target Market Size
    Juicy Chemistry – How it started?
    Juicy Chemistry – Products/Services
    Juicy Chemistry – Founders/Owners and Team
    Juicy Chemistry – Name, Tagline and Logo
    Juicy Chemistry – Business Model and Revenue Model
    Juicy Chemistry – Startup Launch
    Juicy Chemistry – User Acquisition and Growth
    Juicy Chemistry – Revenue
    Juicy Chemistry – Startup Challenges
    Juicy Chemistry – Funding and Investors
    Juicy Chemistry – Advisors and Mentors
    Juicy Chemistry – Recognition/Achievements
    Juicy Chemistry – Future Plans
    Juicy Chemistry – FAQs

    Juicy Chemistry – Latest News

    June 2021 – Juicy Chemistry has raised funds from Spring Marketing Capital, as part of investment firm’s ‘Skin in the Game’ fund, that counts Verlinvest as an anchor investor.

    March 2021 – Juicy Chemistry raised $6.3 million in Series-A funding round led by Belgium-based investment firm Verlinvest. According to Fintrackr’s estimates, Juicy Chemistry’s valuation stands at Rs 190 crore or $26 million.

    Juicy Chemistry – About and How it Works

    Juicy Chemistry started with a mission to spread awareness about certified organic skin, hair and personal care products and making people understand that every thing that we need for a healthy and beautiful skin is available from nature’s lap and to believe that labs can produce better ingredients then nature is just a fad!

    To get more people to use cruelty free organic products, to make them realize that chemical free does not mean it won’t be effective. Instead organic products are the future and should be used on a large scale as they promote sustainable development and organic well-being.

    Juicy Chemistry has come pretty far since it started five years ago. They have grown to have a 100+ product range.

    Juicy Chemistry – Target Market Size

    The company’s main target audience is people who are concerned about harsh chemicals and toxins in their current skin & hair care products and also customers who want to elevate their current choice of product from the “natural’ category to certified organic products.

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    Juicy Chemistry – How it started?

    After suffering for over a decade with hyper-sensitive and acne-prone skin, and consulting with numerous dermatologists, Megha found that the products simply lacked efficacy. Disappointed, she wanted to try the organic route. But, a chance encounter with a sales person, trying to sell natural products, made Pritesh realize that some of the ingredients listed were used by them at their petroleum products manufacturing unit as raw material!

    A deeper study shockingly revealed that most personal care products, including baby care contained these harmful ingredients! As they shared their thoughts with family and friends it increasingly became clear that there was either very little awareness about such chemicals present in products and their adverse effects, or there was no alternative available for consumers to switch to a skin care brand that was truly natural. Either way there was an obvious gap in the market.

    Coming from a manufacturing background, Pritesh who is one of the founders, had learnt and specialized in complex formulations and manufacturing techniques amongst other business intricacies. They decided to put this knowledge in use to formulate a unique skincare line to provide simplified solutions. To study it in detail, they also compiled data of their current customers, did some social media advertisements and then analyzed social sites and website reach.

    By digging deep into Nature and its methods of renewal and rejuvenation, Juicy Chemistry’s products were formulated. The intensive research into essential oils and traditional skincare ingredients forms the foundation of the products. They are all formulated with absolutely no chemicals or preservatives.

    Juicy Chemistry started with Rs 5000/- and a make shift 10*10 kitchen in early 2015 with 2 employees. They added additional manufacturing facility in 2018 to make their current facility at 10,000 sq ft.

    Juicy Chemistry – Products/Services

    Juicy Chemistry believe that shopping for personal care products for you and your family should be both delightful & holistic. Personal care should not just be a sweet smelling experience, but should create the perfect harmony between the body, mind and spirit.

    In line with their brand ethos, Juicy Chemistry is India’s first and only skin care brand to offer a complete range of skin care, hair care, personal care and aromatherapy products which are certified organic by Ecocert (France) in accordance with COSMOS V3 standards.

    By drawing inspiration from nature, and understanding the power of its rich flora, the company help in creating the perfect chemistry between you & nature. Their unique formulations are designed in house and every ingredient earns its place to achieve a specific result. The team carefully mix ingredients in precise quantities and make their products in small-batches to ensure maximum effective shelf-life.

    Each product is handcrafted with the finest local produce and organic essential oils, to make your Juicy Chemistry experience a sheer indulgence! In addition to their commitment to provide pure & green products, Pritesh and Megha also believe that consumers have the right to know the ingredients in their product. Their products are cruelty free, synthetic products free and are also vegan.

    The company proudly list out every ingredient used in their product so that customers can make informed choices. Start looking at the labels in your skin care products for ingredients. The more you read about cosmetic ingredients, the more you will be able to make informed choices. Juicy chemistry provide you with the starting base for a sound understanding of the beauty industry and the importance of using natural and organic products. It’s all about creating your “Juicy Chemistry” with nature!

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    Juicy Chemistry – Founders/Owners and Team

    Juicy Chemistry was founded by Megha and Pritesh Asher in 2015.

    Megha and Pritesh Asher
    Juicy Chemistry Owner – Megha and Pritesh Asher

    Both Pritesh and Megha studied at Chinmaya International Residential school and went on to pursue their Bachelor’s degree at Griffith University, Australia. Megha was doing her degree in Criminology and Criminal Justice system while Pritesh was doing his bachelors in Business management. Megha went on to complete her masters in Journalism and mass communication, Pritesh came back to join his family business. Post marriage in 2009 with Pritesh, Megha moved to Coimbatore and started a clothing line as she was passionate about designing and couture.

    “At the ideation stage of Juicy Chemistry, we honestly did not have any experience of starting a skin care brand and a bootstrapped brand. With a seed money of Rs. 5,000, we started from scratch right from researching, trials and testing, sales, exhibitions, accounts etc. As we learnt, we brought in more staff and passed on the skill and continued to empower the team to make errors but learn quickly from the mistakes we made and now we are 35 member team and all of members including the few members are now the part of our core mid-level team. Apart from them we also now have a Consultant CFO, and financial advisors on board. We are actively looking to fill our CXO level teams in the near future.”, said Pritesh and Megha Asher.

    They strongly adhere by the saying, “Team work makes the dream work.” And it quite does. The founders have got an amazing set of key workers who put their best foot forward to bear exceptionally tangible results.

    During the initial product development days, the team was trying to formulate a soap using fresh beetroot juice and expected a completely different outcome to what they were expecting and Pritesh claimed that some Juicy Chemistry of ingredients and that pretty much stuck! This is how the company got it’s name.

    Juicy Chemistry logo

    Juicy Chemistry – Business Model and Revenue Model

    Juicy Chemistry is predominantly a B2C business model with 90% of its revenue coming from online channels. Along with Juicy chemistry’s website, the brand also retail on Nykaa, Amazon, Myntra and other online channels. Juicy Chemistry also has a flagship store in Coimbatore and plans to expand its online presence aggressively in the coming days.

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    Juicy Chemistry – Startup Launch

    Starting from a small 10*10 kitchen, juicy chemistry’s initial marketing efforts were more about educating the customers on the harmful ingredients that were hidden in everyday use cosmetics and even baby care products.

    They participated in small trade shows that gave them the opportunity to get new customers and also to get feedback on their product. The company kept running out of products and customer always came back for more. A lot of their marketing was through word of mouth and fortunately continues to be so even today

    Juicy Chemistry – User Acquisition and Growth

    “To be very honest, we believe that no amount of marketing dollars spent is going to win you a customer the second time if the product and service offered in not worth customer’s money. For us, at juicy chemistry, customer satisfaction remains the top priority and word of mouth marketing has worked exceptionally in our favor. We also work closely with social media influencers to spread the message of simplified skin care and that has helped us grow exponentially.”, said Megha Asher, co-founder of Juicy Chemistry.

    The company also have recently started cross promotions with brands with similar synergies. For example, they did a cross promotion activity with a healthy snack bar company and created trial experiences by sending their customer the fast moving health bars with online orders and the same was done by them and it was a very successful campaign as the customers got to try the product first hand and that gave them the confidence to come back and try more of their products.

    The company has grown by 60% in the last 12 months and is on track to cross revenues of 15 Crores in the next fiscal year. They started with 5 SKUs and 17 lakh revenue in the first year and currently doing over 7.5 Crore in revenue in the FY 19-20.

    Juicy Chemistry – Revenue

    Juicy Chemistry clocked revenue of Rs 6.25 crore in FY20. It is eyeing 4x growth and hopes to achieve sales of Rs 25 crore by the end of FY21.

    Juicy Chemistry – Startup Challenges

    One major challenge faced was customer’s questions about how their product is any different from other skincare products. The team understood this question from a customer’s point of view as they are constantly bombarded with products claiming to be natural/pure/organic or even Ayurvedic.

    “We knew it was not enough to just claim that our product was organic and natural, it had to be proved to our biggest and most important stake holders, our customers.” – Pritesh Asher.

    Today, Juicy Chemistry is India’s first & only skin care brand to have certified its entire range of skin care products under the ECOCERT Certification (France) according to COSMOS Standards under the Organic category.

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    Juicy Chemistry – Funding and Investors

    Juicy Chemistry has raised a total funding of more than $6.95 million.

    Date Stage Amount Investor
    May 2020 Angel round $650K Akya Ventures , Mr. Amit Nanavati
    March 2021 Series A $6.3 Million Verlinvest
    June 2021 – Undisclosed Spring Marketing Capital

    Juicy Chemistry – Advisors and Mentors

    Veda corp has come on board as their financial advisors and will continue to guide them through the journey. They are also on their advisory team and helps them with strategies that can assist them right from products, marketing, team, networking, technology and all other value additions.

    Juicy Chemistry – Recognition/Achievements

    Juicy Chemistry is the first ever Indian brand with a complete certified organic products range by Ecocert (France) in accordance with COSMOS V3 Standard. COSMOS ORGANIC requires that at least 95% of the Ingredients should be from certified organic sources and the balance 5% should be natural.

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    Juicy Chemistry – Future Plans

    The company see themselves doing a lot more products in the next 5 years, more organic, more rejuvenating products and also support sustainable development in the process. They are as excited and as driven about creating products as they were and they’ll be after five years too. Juicy Chemistry target to reach 30 Cr Revenue in the next 2 years and 65 Cr Revenue in the next 4 years of operations. And they’re very positive, dedicated about creating more organic products and delivering it to customers. They want to strive to be transparent, authentic and real with our consumers.

    Juicy Chemistry – FAQs

    Who is Juicy Chemistry Owner?

    Megha Asher and Pritesh Asher founded Juicy Chemistry in 2015.

    Is Juicy Chemistry Indian Brand?

    Yes. Juicy Chemistry is Indian brand. It is headquartered at Coimbatore, Tamilnadu.

    What is Juicy Chemistry?

    Juicy Chemistry started with a mission to spread awareness about certified organic skin, hair and personal care products and making people understand that every thing that we need for a healthy and beautiful skin is available from nature’s lap and to believe that labs can produce better ingredients then nature is just a fad!

    How much is the revenue of Juicy Chemistry?

    Juicy Chemistry clocked revenue of Rs 6.25 crore in FY20. It is eyeing 4x growth and hopes to achieve sales of Rs 25 crore by the end of FY21.

  • Kirti Kulhari is the face of The Tribe Concepts’ Collagen Boosting Kit

    On 11th June 2021, The Tribe Concepts unveiled Kirti Kulhari as the Face of Collagen Boosting Kit. It launches two new products as part of the kit – Collagen Boosting Mask and Shilajitadi Thailam.

    The Tribe Concepts, a homegrown brand that is centered around offering pure, bespoke and Ayurveda-inspired skin care and hair care products has introduced two more products – Collagen Boosting Mask and Shilajitadi Thailam. Renowned actress Kirti Kulhari has collaborated with The Tribe Concepts for this launch. Dedicated to offering safe, clean and natural products, the two newly launched products are specifically formulated for imparting incomparable anti-ageing and skin restorative benefits.

    Formulated with unique luxurious ingredients like Himlayan Shilajit, Indian Ginseng and Saffron, the Collagen Boosting Mask and Shilajitadi Thailam are the perfect power-packed duo which help in improving skin firmness, reducing fine lines and making the skin radiant like never before.

    • Himalayan Shilajit is renowned for its wrinkles reducing properties and it also promotes skin regeneration.
    • Saffron, the golden glow giver is a powerful antioxidant which has skin repairing and brightening capabilities.
    • Indian Ginseng, commonly known as Ashwagandha, this powerhouse has been used for decades as a skin vitalizer and a remedy to signs of ageing

    Both the products help fight signs of aging and boost the collagen of the skin, naturally! Kirti Kulhari shared her newly adopted 2 step routine using the Collagen Boosting kit and the amazing transformation her skin went through –

    Expressing gratitude for welcoming Kirti Kulhari to The Tribe Concepts family Amritha Gaddam, Founder & CEO of The Tribe Concepts said,

    “We are beyond thrilled to be collaborating with Kirti Kulhari for our all-new Collagen Boosting kit. She is dynamic, vibrant and inspiring. Kirti’s passion for all things natural and love for The Tribe Concepts has been a source of inspiration for us!! We are truly humbled to have Kirti as a believer of our brand, ethos and products.”

    Sharing her excitement on this launch,

    Kirti Kulhari said, “I’m a huge fan of The Tribe Concepts and have spoken about them many times in the past year. I discovered TTC last year during the lockdown and have been a loyal consumer of their products ever since. Now, with this new launch of the Collagen Boosting kit, I have really felt a huge difference in my skin. Love the way this brand celebrates the power of Indian Ingredients!!”

    The Tribe Conepts
    Face of The Tribe Concepts – Kirti Kulhari

    The Tribe Concepts strongly believes in the power of pure Indian ingredients and the ancient science of Ayurveda. Combining the two, the brand carefully curates skin and hair care products that solve specific problems and offer amazing results. Since its launch in 2019, The Tribe Concepts has introduced 14 unique products and will continue persistent efforts in innovating conscious and sustainable skin and hair care essentials.

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    About The Tribe Concepts:

    Founded in 2019, The Tribe Concepts is a thoroughly modern and all-natural range of skin and hair care products inspired by Ayurveda. It aims to provide natural alternatives for skin and hair care by bringing the ancient wisdom of Ayurveda to the modern world. Its unique formulations are 100% organic, chemical and preservative free and hence are in the form of powders and cold-pressed oil.

    Finding its roots in the Godavari Belt of India, every single ingredient that goes into The Tribe Concepts tins & bottles finds its source in a pollution-free environment. For the company, the purity of ingredients is paramount. Each of its ingredients is sustainably sourced from tribal valleys of India where the soil is untampered with, and the air is as pure as it gets. The Tribe Concepts goes the extra mile to care for the planet with plastic-free packaging, zero chemical usage & ethical practices as a token of gratitude for mother nature.

    The Tribe Concepts has always advocated the ‘women in business‘ notion whilst giving support to women at all levels – from handpicking the ingredients to shaping up the product, women have been a quintessential part of its journey.

    “We are extremely proud to have 80% of The Tribe Concepts’ team and board as women” added Amritha Gaddam, Founder & CEO of The Tribe Concepts.

  • Qraa Men: Men’s Grooming Products Available Online At Affordable Rates

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    As this modern world is moving forward, the gender demarcations that were once very clear, are slowly blurring. People have become more accepting towards many things that were considered a taboo earlier. One of them is – “men grooming themselves up”. The taboo around men using cosmetics still exists and here is one such Men’s grooming brand: Qraa Men, breaking that one!

    Qraa Men- Company Highlights

    Company Name Qraa Men
    Headquarter New Delhi
    Founder Karan Gupta
    Founded 2017
    Sector Personal Care
    Website qraamen.com
    Registered Entity Name RG BIOCOSMETICS PVT.LTD

    Qraa Men- About
    Qraa Men- Founder
    How was Qraa Men Founded
    Qraa Men- Name, Logo and Tagline
    Qraa Men- Vision and Mission
    Qraa Men- Target Market Size
    Qraa Men- Products/ Services
    Qraa Men- Business and Revenue Model
    Qraa Men- Startup Launch
    Qraa Men- Customers/ Clients
    Qraa Men- Challenges
    Qraa Men- Marketing Campaign
    Qraa Men- Advisors and Mentors
    Qraa Men- Competitors
    Qraa Men- Tools
    Qraa Men- Recognitions and Achievements
    Qraa Men- Future Plans
    Qraa Men – FAQs

    Qraa Men- About

    Qraa Men is a leading Indian brand in men’s grooming and personal care industry. They combine the knowledge provided by ancient Vedas with the cutting-edge technology of the 21st century to offer a range of products dedicated to men’s grooming and personal care.

    The company holds the treasures of ancient Indian curative culture in high regards, and all its products are made with pure botanical ingredients. They contain no chemicals, sulphate or paraben and are not tested on animals.

    Qraa Men- Founder

    Qraa Men is founded by Karan Gupta.

    Qraa Men Founder | Karan Gupta
    Qraa Men Founder | Karan Gupta

    Karan’s father Mr Raj Gupta has over 25 years of experience in the beauty and skincare industry. He founded RG BIOCOSMETICS PVT.LTD in 2013. Karan came up with the idea of Qraa Men in 2017 and launched it under his ambit. With his father’s visionary sense and his new approach to digital expansion, our company flourished. Karan’s dad has always been an adroit businessman with a lot of street smartness.

    While Karan look after the digital aspects of the business, such as online sales and research, his dad takes care of retail networks and offline sales. They have got other employees taking care of their online presence, as they are a digital-first company and an innovations team to come up with product ideas. Qraa Men has an open and inviting work culture.

    How was Qraa Men Founded

    Funny story, but the inspiration for the company comes from my personal life. As a man, Karan was never very keen about taking care of his skin, hair or beard. But that changed a few years ago. When he started to look for effective, natural and affordable products for men in the Indian market, Karan was appalled when he returned empty-handed. Brands that offered versatility were not affordable and vice versa.

    Karan with his father Raj Gupta
    Karan with his father Raj Gupta

    Coming from an entrepreneur family, it did not take him long to understand the market gap in men’s grooming and personal care. The journey of ideation, designing and prototyping were not too difficult, as Karan’s father is a businessman as well. With his help and support, he was able to create a viable business concept that has today succeeded to bridge the market gap that pushed Karan to start this business!

    Qraa Men- Name, Logo and Tagline

    When they started out with the company and were brainstorming on names, there were various names that they had in mind. They decided to select a name that is short, sweet and self-explanatory. That is when they finalised on Qraa Men, which is a mysterious name that can generate curiosity in the minds of the people.

    An aura of suspense is actually an essential part of their brand image to keep it playful. That is why its logo also has the devil’s horns.

    Qraa Men Logo
    Qraa Men Logo

    Qraa Men- Vision and Mission

    In the long term, Qraa Men aims to be the biggest name in the men’s skincare and grooming industry of India. In the short term, they want to bring out a selection of innovative and natural products like Qraa men face wash that can bridge the gap in the product supply for the unique needs of men’s skin & hair.

    Its core belief behind running the company is, that it is high time Indian men understand their skin & hair and get access to natural, organic and affordable grooming and personal care.

    Qraa Men- Target Market Size

    As per a report by Research & Markets, the Indian men’s grooming market is expected to grow with a CAGR of more than 10% in the forecasted period of FY 2017-18 to FY 2021-22. The market share of some segments did come down a little due to corona, but a few other segments associated with personal care are doing comparatively well. Overall, men’s grooming is segmented into men’s shaving products market, beard care market, men’s skincare market, men’s haircare market, men’s fragrance market.

    Qraa Men- Products/ Services

    There is a lot of stigma around grooming and personal care for men in India. For centuries, caring about skin and hair has been designated as activities only suitable for women. That started to change in the past few years, but there is still a long way to go to totally absolve stereotypes associated with men’s grooming, skin and personal care. Even the products that are available for men in the Indian market are loaded with chemicals and preservatives, as only ‘extra strong’ ingredients are wrongly believed to work for men’s skin and hair.

    Qraa Men D-Tan Cleanser
    Qraa Men D-Tan Cleanser

    Qraa Men, with its range of natural, organic and effective products, solves that problem. The brand offers gentle but highly efficient products for men’s hair, skin, body and beard. While many companies in the men’s grooming sector offer products that are not affordable for a big majority, Qraa Men offers an economical collection.

    Qraa Men- Business and Revenue Model

    Qraa Men is an entirely homegrown startup that has received no external funding. Karan established the company with his personal savings under the ambit of R. G. Biocosmetics. After starting the business, they started seeing a growth rate of about 20-25% annually. Although this year they are looking to just maintain their profits due to coronavirus.

    In subsequent years, Qraa Men is expecting its profits to grow at about 30-35% per year. Their profits in 2019-20 was INR 40 crores GMV. They price their products 10 times the manufacturing cost but keep it competitive as per the market rates so that it is easily affordable.

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    Qraa Men- Startup Launch

    When Qraa Men was first launched, they did what any business should do. They promoted its first line of products among their friends and family and told them to refer it to their connections if they like it. Some were even so kind as to post their experience on social media without the brand’s hashtag.

    The brand was always ‘digital first’, so they were working on creating a sturdy and responsive website to take the orders. The word of mouth and social media referral worked, and orders gradually started to pour in. They had a few introductory discounts planned, which helped them appeal to new customers for trying them out.

    Qraa Men- Customers/ Clients

    One strategy that Qraa Men has been following since the beginning is focusing on the ‘online’. One reason behind it is that they always keep its customer and market trends in mind. When more customers started to prefer using coupon codes and ordering their personal care products online, they ensured that the online purchasing experience at their website is smooth and fast.

    When the customers started focusing more on social media, they shifted their focus as well. They tied up with influencers and youth icons such as Sahil Khan to endorse Qraa Men’s products. As they kept adjusting their operations and improving its products to stay exciting and relevant for their target audience, their customer base started to swell.

    Qraa Men- Challenges

    A significant challenge that Qraa Men faced after entering the Indian market was to differentiate their products from the crowd of other products for men. Just a while after launching operations, they soon understood that they need to highlight the distinctive qualities of its products from their competitors in order to be noticed. At first, they thought that this problem could be solved with just an effective social media strategy.

    Qraa Men D-Tan Facial Kit
    Qraa Men D-Tan Facial Kit

    Even though that worked to an extent, the team knew that it would not be sufficient. So, their innovations team took charge and researched several ways to get its product out there. And now, they have one of the best salon outreach programs and many noteworthy influencers vouching for its products in India when it comes to men’s grooming.

    Qraa Men- Marketing Campaign

    While they keep on executing planned marketing campaigns on a regular basis, there have been a few in the past that have helped us scale their sales. They believe that one of the best ways to reach potential customers is to find the opinion maker or leader of that audience. Qraa Men’s marketing campaigns with fitness and youth icon Sahil Khan, Mr Rajasthan 2020 Vipul Chowdhary and few more dedicated influencers on Instagram were really successful. They redirected relevant traffic to their social media handles and website and even helped them boost their sales.

    Qraa Men continues to spend 20% of their profits on its branding.

    Qraa Men- Advisors and Mentors

    Not formally, but Karan is always inspired by the speeches made by notable entrepreneurs in India. He makes it a point to follow their advice as he strongly believes in learning from other people’s mistakes or experiences. Karan also considers his dad to be a celebrated entrepreneur with years of knowledge and experience.

    Since he is the managing director of the company, the team takes his mentoring very seriously. Lessons from his life and business experience have been so useful for Qraa Men.

    Qraa Men- Competitors

    Some of Qraa Men’s top competitors are Beardo, The Man Company, MensXP and Ustraa. They want to appreciate the good work that they have been doing. Even though some of their products do get fair competition from them, its quality and affordability speak for itself. Qraa Men has received top reviews in some product segments such as hair products, body oil etc.

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    Qraa Men- Tools

    Qraa Men has a team of experienced and adept e-commerce experts, who play a pivotal role in running the company. They use the Shopify CRM to create a robust and responsive website that provides safe, easy and excellent shopping experience to their customers. Since they are a digital-first brand, they have also been focusing on developing relatable content on its social media platforms to attract more eyeballs.

    Qraa Men- Recognitions and Achievements

    Under the same umbrella as Qraa Men and Namyaa Skincare, Karan also manages Arama Naturals, which has recently won a Cosmopolitan award for its Rose Gold Oil. They have just started out on their journey to revolutionise men’s personal care and grooming. They are hopeful of winning many accolades for Qraa Men as well.

    Qraa Men- Future Plans

    Qraa Men relies on concrete data for crafting future strategies and expansion plans. They keep conducting timely surveys of their target audience to get a sense of their changing preferences and aspirations. They have managed to maintain their profits for the year. At the same time, they have also made an extensive future plan to grow Qraa Men’s revenue, profit, user base and market share. Due to the good response they received for Qraa Men, they decided to venture into the market of female hygiene products.

    In the near future, they are planning to come out with a range of unique and innovative products for men such as Gold Oils, Keratin-infused Hair Serum, Hydra Boost Moisturiser, Onion Oil etc. They have also planned to add more natural and organic product ranges for men in personal care and grooming segments.

    For this, they started Namyaa Skincare, which produces intimate hygiene products for women such as intimate washes, whitening serum etc. In the next 1-2 years, they are planning to launch revolutionary products under both the labels. Under Namyaa Skincare, they are shortly launching a new vertical called Namyaa Lifesciences. Under this, they will bring out purely herbal health supplements to solve period, PCOD and reproductive health issues in women.

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    Qraa Men – FAQs

    What is Qraa Men?

    Qraa Men is a leading Indian brand in the men’s grooming and personal care industry. They combine the knowledge provided by ancient Vedas with the cutting-edge technology of the 21st century to offer a range of products dedicated to men’s grooming and personal care.

    Who is the founder of Qraa Men?

    Karan Gupta

    When was Qraa Men founded?

    2017

    What are the Qraa Men products?

    Qraa Men products are face wash, moisturizer, acne clearing face gel, etc.

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