Do you know that email marketing has an approx ROI of 4400%? This huge market can prove to be a boon in fostering the growth of your digital business. But this is possible only if you have a decent email marketing campaign.
Countless resources are surfing the market and boasting of being the best resources for email marketing. But with proper research, we have separated some valuable resources that can help you in upskilling in email marketing. Let’s dive in to explore what these productive resources are.
- LinkedIn Learning’s Email Marketing: Strategy and Optimization
- Google Digital Garage’s Email Marketing Basics
- Hubspot’s Email Marketing Certification Course
- Udemy’s Mailchimp Email Marketing Course
- Simplilearn’s Advanced Email Marketing Certification Training
- Touchstone Subject Line Analyzer
- HTML Email Gallery
- SendForensics Email Deliverability Test
- IsValid
- Hubspot’s Marketing Blog
Courses
The best way to gain and master information step by step is via courses and certifications. You can not only get proficient in email marketing, but these courses will also add value to your CV. From free to paid, beginner to advanced, here is the list of top courses to learn about email marketing:
LinkedIn Learning’s Email Marketing: Strategy and Optimization
Level- Intermediate
Cost- $29.99 per month
The learning email strategy and optimization course from the established platform occupy the first position in our list of best courses to learn email marketing.
The course is made for the “intermediate” level. So if you already know the basics of email marketing and are looking forward to upskilling, then this LinkedIn program is for you. After this course, you will be able to:
- Realize the strength of email marketing.
- Proficiency in all kinds of emails.
- Tips to expand your legs into any specific marketing blueprint.
- Revision and modifications.
- Optimization.
All the video lectures from this course are 1 hour long. It has a total of 19 video lectures. You can either opt for buying the whole course or paying monthly or annual fees to keep accessing the course.
The monthly or annual fees also provide you access to various other courses linked to e-commerce marketing. The best part is you will get certified at last which can add a credential to your resume.
Google Digital Garage’s Email Marketing Basics
Level- Beginner
Cost- Free
Email marketing basics powered by Google digital garage is one of the best programs to understand the basics of email marketing thoroughly.
This free 3 hours long course not only introduces you to the basics of email marketing but also makes you proficient in other eCommerce marketing subjects including website and display advertising, Google Ads, etc. After this course, you will be able to:
- Identifying email marketing choices.
- Understand the basics of email marketing.
- Formulating marketing emails.
- Evaluating success in email marketing.
- Efficient email marketing campaigns.
You just have to make an id and login into the course. The only disadvantage is that you do not get certified at the end of the course. But you get a quiz at the end of the course to evaluate your understanding level.
Hubspot’s Email Marketing Certification Course
Level- Beginner
Cost- Free
The email marketing certification course from a popular platform Hubspot is worth taking because of the availability of a lot of informative stuff free of cost. It contains a total of 28 video lectures and 9 lessons in the given 3 hours. After this course, you will be able to:
- Getting through email marketing.
- Forming contact management and segmentation strategies.
- Knowledge of email deliverability.
- Drafting emails.
- Forming layouts of marketing emails.
- Creating emails that get the most click-throughs.
- Analyzing the results of marketing emails.
- Put your emails to testing.
- Managing customer relationships with previous buyers.
Moreover, the course takes 9 quizzes to evaluate your level of understanding. But they don’t stop only evaluating through online tests. Hubspot also provides certification after the completion of the course. The valuable self-reliant course contains master strategies for customer relationship management with certification, and what else a person wants.
Udemy’s Mailchimp Email Marketing Course
Level- Beginner
Cost- $49.99
Are you a sole beginner in the email marketing field? If you don’t know the ABC of email marketing campaigns, then Udemy paid course on Mailchimp email marketing is worth taking.
This 4.5 hours-long course contains a deep explanation of the terms of email marketing required for a beginner to get fit in building a decent email marketing strategy. Its constructive content justified the expense of the course. After this course, you will be able to:
- Introducing the basics of email marketing
- Tutorial lectures on MailChimp features
- MailChimp set up
- Mailchimp management
- MailChimp audience establishment
- Email marketing analytics
- Picking up subject lines
- Other resources include updates, resources, bonus materials, and FAQs.
In case you are not satisfied with the quality of the Udemy course, you can take back your money anytime within 30 days. Moreover, you also get certified after the end of the course.
Simplilearn’s Advanced Email Marketing Certification Training
Level- Advanced
Cost- $499
Who is not aware of the superiority of Simplilearn courses? Its certifications and boot camps are popular among industry leaders.
The course is not for beginners. It contains some master strategies to sharpen your digital business and email marketing skills and it is built for one who is looking forward to upskilling. The content contains assignments and implementing steps that justify the cost of this course. After this course, you will be able to:
- Introduce advanced steps of email marketing.
- Formulate more revenue-generating emails.
- Proficiency in writing decent subject headlines.
- Email automation.
- Management of lists of emails.
- Shaping email campaigns.
- Creating enhanced quality landing pages.
- GDPR lessons specifically for digital marketers.
The course makes sure that you have gained something. That’s why it has set a different procedure for certification. You need to complete 85% of 25 hours of lectures, complete 3 projects, and score 60% marks for certification.
Websites
Not only courses but also free and paid websites relating to e-commerce marketing are worth considering. Here is a list of some amazing websites which can surely enhance the quality of your emails and help in generating more revenue from them.
Touchstone Subject Line Analyzer
You can call a touchstone subject line analyzer a multitasker. It performs multiple tasks at the same time. Its database provides you with statistics that showcase click rates and lobbed open rates.
It is known to evaluate your email’s headline and provide suggestions to enhance its quality. It also needs your email content for further analysis. By analyzing your emails regularly, this subject line analyzer’s algorithm becomes able to calculate which trends are working or which trends are not working with your emails.
HTML Email Gallery
Besides being a good resource for simple emails, the HTML email gallery puts more stress on heavy designs HTML emails.
Not only designs but also this resourceful website contains copious blogs on effective email designs and strategies. The must-read exclusive blogs include “28 tips for designing effective emails” and “2018 email industry conditions”.
SendForensics Email Deliverability Test
Most of the time, many emails can’t reach your target audiences because of technical glitches. As a result of which, your product reach has to suffer.
So if you want to ensure that your emails reach your target audience, SendForensics Email Deliverability Test can work. It automatically calculates the percentage of people who received your email.
IsValid
If somebody opens your email, it means the person is interested in reading further data. But what if he/she finds mistakes in your statistics present in the email content? The result will be an unpleasant impact on your organization and you will start losing the trust of target audiences.
But IsValid solves this problem effortlessly. You just need to enter the email matrices or conversions content on isValid. It will check and evaluate the results and provide all the assessed data in one take effortlessly.
Hubspot’s Marketing Blog
One of the best and most established resources in the eCommerce market is HubSpot’s marketing blogs. It has countless blogs on its email marketing page that can add value to your emails.
Its tips and strategies are worth digesting. Not only written content, but their blogs also contain free examples and templates for almost every niche. Hence, HubSpot should be your next hub to optimize your email marketing strategy successfully.
Conclusion
Even if you are a wizard in email marketing, upskilling is still necessary to remain in the e-commerce market. You can opt for any of the above-mentioned courses according to your level and budget.
Moreover, the above-mentioned tools and websites can help you in writing enhanced quality emails. The power of a successful email marketing strategy is immeasurable. A successful email campaign can do wonders for your digital business.
FAQs
What is the ROI for email marketing?
Email marketing has an approximate ROI of 4400%. This equates to nearly $44 for every dollar spent on email marketing.
Which are the best courses to learn email marketing?
Some of the best courses to learn email marketing are:
- The Complete Mailchimp Email Marketing Course by Udemy
- Simplilearn’s Advanced Email Marketing Course
- Email Marketing Certification Course by HubSpot
- Google Digital Garage’s Email Marketing Basics
- LinkedIn Learning’s Email Marketing: Strategy and Optimization
