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Tag: Shraddha Kapoor

  • From Bollywood to Boardrooms: List of Shraddha Kapoor’s Investments

    Shraddha Kapoor is not just a Bollywood star, but she’s also making her mark as one of India’s leading celebrity investors. Known for her smart choices and strong connection with today’s youth, Shraddha supports new-age brands that reflect her lifestyle and values. From beauty and wellness to tech and fashion, her investments show a clear interest in digital-first, purpose-driven businesses.

    In 2024, she took a bigger step by becoming the co-founder of PALMONAS, a demi-fine jewellery brand. The brand gained national attention after securing funding on Shark Tank India. Her involvement with PALMONAS shows her growing interest in building modern, homegrown labels.

    Shraddha’s investment choices reflect her belief in supporting authentic, value-led startups. With each new venture, she proves she understands both trends and business. Today, she stands out as one of India’s most influential celebrity investors, inspiring fans and young entrepreneurs alike.

    In this article, we explore the complete list of Shraddha Kapoor’s investments.

    Shraddha Kapoor’s Early Life, Career Start, and Brand Influence

    Shraddha Kapoor completed her schooling at Jamnabai Narsee School and later studied at the American School of Bombay. She briefly pursued psychology at Boston University but left in her first year after being offered a role in Teen Patti (2010). This marked the beginning of her acting career, which quickly took off with her breakthrough in Aashiqui 2 (2013).

    Beyond films and investments, Shraddha is also the face of several leading brands across beauty, fashion, and wellness. Over the years, she has endorsed labels such as Lakme, Veet, The Body Shop, and Vogue Eyewear, among others.

    She is also known for her work in animal welfare and environmental causes. As a long-time supporter of PETA India, Shraddha has actively spoken against animal cruelty and promoted cruelty-free fashion and cosmetics.

    Her strong personal values often reflect in both her brand partnerships and business decisions, making her influence go far beyond the screen.

    List of Shraddha Kapoor Investments

    Here is a comprehensive list of all the Shraddha Kapoor invested companies as of June 2025:

    Company Name Sector Founded Year Location
    Palmonas Consumer > Fashion Tech 2022 Pune
    Shunya Life Sciences > Nutraceuticals Tech 2017 Mumbai
    Purple Style Labs Consumer > Fashion & Luxury 2015 Mumbai
    The Good Glamm Group Consumer Goods > Beauty & Personal Care 2015 Delhi
    Chargeup Energy Tech > Electric Vehicles 2019 Delhi
    Stones2Milestones EdTech > K-12 EdTech 2008 Gurugram
    Bella Casa Consumer > Home Furnishing 1996 Jaipur

    PALMONAS

    PALMONAS is a demi-fine jewellery brand based in Pune. It crafts hypoallergenic pieces in stainless steel and sterling silver, with thick 18K gold plating aimed at affordable everyday luxury. Shraddha Kapoor joined the brand as a co-founder in 2024.

    Shraddha Kapoor-Backed PALMONAS Secures ₹1.26 Cr on Shark Tank 4
    PALMONAS, India’s leading demi-fine jewellery brand, has secured ₹1.26 crore in funding from Namita Thapar and Ritesh on Shark Tank India Season 4.
    StartupTalkyMuskaan Kapoor

    Shunya

    A Mumbai-based wellness brand offering herb-infused drinks made from ashwagandha, brahmi, khus, kokum, and green tea. These functional beverages promote stress relief, mental clarity, and well-being.

    Purple Style Labs

    A fashion-tech house from Mumbai, known for launching and nurturing Indian designer labels like Pernia’s Pop-Up Shop. It recently raised funding alongside celebrities and continues to support high-street pick-me-up couture.

    The Good Glamm Group

    A content-to-commerce unicorn that brings beauty and personal care brands like MyGlamm, POPxo, and BabyChakra under one roof. It perfectly combines media and D2C retail, with presence across Asia, the Middle East, and the US.

    Chargeup

    Delhi’s charge-up is an EV fintech platform offering Battery-as-a-Service (BaaS) and easy financing to last-mile drivers. Founded in 2019, it enables drivers to swap lithium-ion batteries in under two minutes, boosting their earnings and convenience. It operates over 100 swap stations, expanded into Jaipur with a solar-powered unit, and has onboarded thousands of drivers covering millions of zero-emission kilometres.

    Stones2Milestones

    An EdTech platform from Gurugram focusing on in-school reading and comprehension programmes for children. The startup delivers K-12 literacy solutions to improve early education outcomes.

    Bella Casa

    In 2021, Shraddha Kapoor became an investor and brand ambassador for Bella Casa, a Jaipur-based home-furnishing brand. She also co-created a special collection called “Shades of Shraddha.” Her partnership with the brand reflects her interest in supporting Indian lifestyle labels that match her personal style and values.

    💡
    Shraddha Kapoor also invested in the vernacular social media platform Koo. However, Koo ceased operations in July 2024, after struggling to secure funding and failing to complete merger talks.

    Conclusion

    Shraddha Kapoor’s journey from Bollywood to boardrooms shows how celebrities today are going beyond endorsements to back brands they truly believe in. From beauty and wellness to fashion and electric vehicles, her investments show she believes in new ideas that solve real problems. By being the co-founder of PALMONAS, she has taken a big step as a businesswoman. Her choices reflect her interest in supporting homegrown brands that connect with today’s youth. As the startup world in India grows, Shraddha continues to inspire both young business owners and her fans.

    Shraddha Kapoor as Brand Ambassador: Top Brands She Endorses
    Explore Shraddha Kapoor’s dynamic brand endorsement portfolio – discover how her image drives influence and sales across beauty, fashion and lifestyle sectors.
    StartupTalkySanvi Barjatya

    FAQs

    What companies has Shraddha Kapoor invested in?

    Shraddha Kapoor has built a strong investment portfolio across fashion, beauty, wellness, edtech, and clean energy. Her investments include PALMONAS, Shunya, The Good Glamm Group, Purple Style Labs, Chargeup, and more.

    Is Shraddha Kapoor the co-founder of PALMONAS?

    Yes, Shraddha Kapoor is the co-founder of PALMONAS, a demi-fine jewellery brand offering gold-plated, everyday luxury pieces. Her active involvement in the brand helped it gain wider visibility, including a successful pitch on Shark Tank India.

    What is Shraddha Kapoor’s educational background?

    Shraddha Kapoor completed her schooling at Jamnabai Narsee School before moving to the American School of Bombay. She briefly studied psychology at Boston University before leaving to start her film career.

  • Shraddha Kapoor’s Brand Endorsements List: The Power Behind Her Influence

    Shraddha Kapoor, one of Bollywood’s most bankable stars, continues to captivate not just cinema lovers but also leading consumer brands. Known for her relatable charm and massive fan base, she appeals strongly to Gen Z and millennials. As a brand ambassador, Shraddha Kapoor brings credibility, freshness, and influence across industries. From skincare and fashion to tech and wellness, her endorsements create a connection with today’s youth-driven market. Brands choose her not just for visibility, but for genuine connection. This list highlights all the major brands endorsed by Shraddha Kapoor.

    Why Brands Choose Shraddha Kapoor as Brand Ambassador

    Shraddha Kapoor is more than just a celebrity face, she brings real value to brands. Her image blends mass appeal with a modern, youthful vibe that resonates with the urban and semi-urban Indian audience. She has over 00 million followers on Instagram, giving her a strong digital influence, especially among Gen Z and millennials.

    Shraddha’s endorsements often reflect her personal interests, from fitness (Asics) and clean beauty (Neutrogena) to women’s health (Comfy) and sustainable wellness (Plix). This alignment helps in building trust among the consumers as they are able to relate a celeb personality with their interests.

    Her versatility across categories, fashion, skincare, nutrition, tech, and home care shows that she is not just a one-industry fit. Brands benefit a lot from her relatable persona, consistent popularity, and low-controversy public image, which makes her a safe, long-term bet in the world of brand endorsements.

    Shraddha Kapoor Brand Ambassador List

    Palmonas – Demi-fine Jewellery
    Pynk by Lux Cozi – Women’s Innerwear
    Eureka Forbes – Vacuum Cleaners
    Neutrogena – Skincare
    AJIO – Online Fashion Retail
    Amrutanjan Comfy – Sanitary Pads
    Asics – Sportswear & Footwear
    YesMadam – Salon-at-Home Services
    Veet – Hair Removal Products
    Lipton Green Tea
    MyGlamm – Beauty & Cosmetics
    OPPO – Smartphones
    Minute Maid – Fruit Beverages

    Palmonas – Demi-fine Jewellery

    Co-founder since 2022

    Palmonas
    Palmonas – Shraddha Kapoor’s Brand Endorsements

    Shraddha isn’t just the face but also the co-founder and investor in Palmonas, a demi-fine jewellery brand launched in 2022. The brand has gained attention for offering affordable luxury jewellery crafted for modern, independent women. Her involvement helps add both star power and entrepreneurial depth to the brand.

    Shraddha Kapoor-Backed PALMONAS Secures ₹1.26 Cr on Shark Tank 4
    PALMONAS, India’s leading demi-fine jewellery brand, has secured ₹1.26 crore in funding from Namita Thapar and Ritesh on Shark Tank India Season 4.
    StartupTalkyMuskaan Kapoor

    Pynk by Lux Cozi – Women’s Innerwear

    Ambassador since May 2025

    Pynk by Lux Cozi – Shraddha Kapoor’s Brand Endorsements

    Shraddha Kapoor was announced as the brand ambassador for Pynk by Lux Cozi in May 2025. This new line is tailored for modern Indian women seeking a blend of comfort and confidence in innerwear. Her association with the “Work. Pynk. Play.” campaign positions her as the relatable voice of youthful empowerment, a quality the brand aims to celebrate.

    Eureka Forbes – Vacuum Cleaners

    Ambassador since May 2025

    Eureka Forbes
    Eureka Forbes – Shraddha Kapoor’s Brand Endorsements

    In May 2025, Shraddha Kapoor joined Eureka Forbes as the ambassador for their advanced SmartClean Robotics vacuum range. The brand chose her to appeal to young urban households that prioritise smart, hygienic living. Her presence underscores the brand’s innovative streak and connects effortlessly with tech-forward Indian consumers.

    Neutrogena – Skincare

    Ongoing collaboration

    Neutrogena – Shraddha Kapoor’s Brand Endorsements

    Shraddha has been a long-standing face of Neutrogena, a global skincare brand known for science-backed solutions. Her fresh, glowing persona perfectly complements Neutrogena’s commitment to clear skin and effective routines, making her a favourite among skincare-conscious youth across India.

    AJIO – Online Fashion Retail

    Ambassador since June 2022

    Ajio – Shraddha Kapoor’s Brand Endorsements

    Reliance’s online fashion arm, AJIO, brought Shraddha Kapoor onboard in June 2022. Her fashionable image and social media popularity have helped the brand drive stronger engagement among millennials. She has starred in multiple seasonal campaigns, often styled in trendy, street-smart fashion to align with AJIO’s edgy retail personality.

    Amrutanjan Comfy – Sanitary Pads

    Ambassador since June 2022

    Amrutanjan Comfy – Shraddha Kapoor’s Brand Endorsements

    In a bid to normalise conversations around menstruation, Amrutanjan Comfy partnered with Shraddha Kapoor in 2022. Her campaign work has revolved around breaking taboos and promoting safe, comfortable menstrual hygiene options. This alignment with a cause-led brand also enhances her image as a socially aware celebrity.

    Asics – Sportswear & Footwear

    Ambassador since July 2023

    Asics
    Asics – Shraddha Kapoor’s Brand Endorsements

    Global athletic giant Asics signed Shraddha Kapoor in July 2023 as the Indian face of the brand. She represents the brand’s ethos of balance, movement, and well-being. The campaign highlights her fitness regime and encourages Indian consumers, especially women, to adopt active lifestyles.

    YesMadam – Salon-at-Home Services

    Ambassador since August 2024

    YesMadam – Shraddha Kapoor’s Brand Endorsements

    YesMadam signed Shraddha Kapoor as their brand ambassador in August 2024. The campaign “Har Expert, Salon Expert Nahi Hota” showcases her promoting premium, hygienic, and tech-enabled salon services from the comfort of home. It appeals to urban women looking for professional-grade beauty solutions.

    Veet – Hair Removal Products

    Ambassador since September 2024

    Veet – Shraddha Kapoor’s Brand Endorsements

    In late 2024, Veet chose Shraddha Kapoor for its India campaigns, replacing older faces to refresh its appeal to younger consumers. The tagline “Razors are for boys” positions her as a voice for smooth confidence and has sparked high engagement on digital platforms.

    Lipton Green Tea

    Ambassador since 2015 (Legacy association)

    Lipton Green Tea – Shraddha Kapoor’s Brand Endorsements

    Shraddha has had a long-standing partnership with Lipton Green Tea, where she’s often portrayed enjoying peaceful wellness moments. The brand leans into her fitness and mindfulness image to position green tea as a smart, calming health choice.

    MyGlamm – Beauty & Cosmetics

    MyGlamm – Shraddha Kapoor’s Brand Endorsements

    Shraddha Kapoor’s campaigns with MyGlamm reflect her belief in beauty as self-expression. From vibrant lip colours to skincare, she has fronted several high-impact digital ads that have resonated with younger women seeking affordable glamour.

    OPPO – Smartphones

    OPPO – Shraddha Kapoor’s Brand Endorsements

    Though not currently active in 2025, Shraddha was previously the face of OPPO’s selfie-focused smartphones, especially the OPPO F3. Her digital presence and tech-savvy image made her a fitting choice during the peak of the selfie trend.

    Minute Maid – Fruit Beverages

    Minute Maid – Shraddha Kapoor’s Brand Endorsements

    Shraddha Kapoor’s association with Minute Maid, part of Coca-Cola India, has appeared in ads promoting the drink as a refreshing and healthy fruit-based option. While not a central campaign, her image is used selectively for wellness narratives.

    Conclusion

    Shraddha Kapoor is one of the most trusted faces for brand endorsements in India. As a brand ambassador, she connects well with young and modern consumers. From fashion and beauty to health and home care, her brand choices match her real-life image. Companies choose her because she brings both trust and style. Her growing list of endorsements shows how strong her influence is in the market. Shraddha continues to be a favourite choice for brands looking to reach today’s audience.

    List of Brands Endorsed By Katrina Kaif
    Katrina Kaif is a popular actress who endorses many brands & is a brand ambassador for many. Here is a list of Katrina Kaif brand endorsements.
    StartupTalkyPV Vyshnavi

    FAQs

    What are Shraddha Kapoor’s Brand Endorsement ?

    Shraddha Kapoor’s Brand Endorsement are :

    • Palmonas
    • Pynk by Lux Cozi
    • Eureka Forbes
    • Neutrogena
    • AJIO
    • Amrutanjan Comfy
    • Asics
    • YesMadam
    • Veet
    • Lipton Green Tea
    • MyGlamm
    • OPPO
    • Minute Maid

    What is Shraddha Kapoor’s connection with Palmonas jewellery?

    Shraddha Kapoor is not just the face but also the co-founder and investor in Palmonas, a demi-fine jewellery brand launched in 2022. Her involvement adds both celebrity appeal and entrepreneurial credibility.

    Shraddha Kapoor’s relatable persona, digital influence, and low-controversy image make her an ideal brand ambassador. She resonates especially with Gen Z and millennials, making her perfect for youth-focused and lifestyle brands.

  • Celebrity Startups: The Most Successful Business Ventures by Bollywood Stars

    In an era where fame meets business, Bollywood celebrities are no longer just stars of the silver screen; they are now shining just as brightly in boardrooms and business expos. Gone are the days when celeb endorsements were the peak of brand involvement. Today’s A-listers are becoming co-founders, investors, and visionaries behind some of India’s most talked-about startups.

    From clean skincare & haircare to sustainable fashion, Bollywood’s finest are diversifying their portfolios and putting their star power to work, offering real products and real impact. What makes this trend fascinating is how personal many of these ventures are. Whether it’s a passion for wellness, a commitment to sustainability, or a desire to solve everyday problems, these celebs are building brands with purpose.

    So, who’s just playing a business role on-screen, and who’s really building empires behind the scenes? Let’s take a closer look at the top Bollywood celebrities who are not just actors but startup founders, reshaping India’s entrepreneurial landscape.

    How Top Bollywood Celebrities Built Their Startup Success Stories?

    Hrithik Roshan
    Alia Bhatt 
    Deepika Padukone
    Katrina Kaif
    Priyanka Chopra
    Kriti Sanon
    Salman Khan
    Ranbir Kapoor
    Saif Ali Khan
    Sonakshi Sinha
    Shraddha Kapoor
    Lara Dutta

    Hrithik Roshan

    Celebrity Hrithik Roshan
    Founder of HRX
    Hrithik Roshan - Celebrity Startups
    Hrithik Roshan – Celebrity Startups

    Launched in 2013, HRX began as a fitness and activewear brand focused on empowering individuals to live healthier, more active lives. With a core ethos rooted in Hrithik’s own fitness journey, the brand was conceptualized to inspire people to push their limits and embrace a lifestyle that prioritizes both physical and mental well-being.

    HRX hit a major milestone with a reported revenue of INR 1000 crore, signaling its rise as a strong player in India’s activewear market. The success of HRX can be attributed to its focus on high-quality fitness apparel and accessories, designed not just for athletes but for everyone committed to self-improvement. With a range of products that includes sportswear, footwear, and fitness gear, HRX has carved a niche in the fast-growing Indian fitness and lifestyle market.

    Alia Bhatt 

    Celebrity Alia Bhatt
    Founder of Ed-a-Mamma
    Alia Bhatt - Celebrity Startups
    Alia Bhatt – Celebrity Startups

    Alia Bhatt launched Ed-a-Mamma in 2020, a sustainable children’s clothing brand catering to kids aged 2 to 14. The brand’s success was so explosive that it caught the eye of Reliance Retail, which swooped in to acquire a 51% stake in a deal in September 2023. Now, backed by Reliance’s massive retail network, Ed-a-Mamma is set to expand its reach and product line like never before.

    Alia Bhatt envisions the brand as a platform to instill environmental values in children, stating, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children a love of nature”.

    Ed-a-Mamma’s journey from a homegrown startup to a significant player in sustainable fashion exemplifies the potential of celebrity-led ventures that prioritize purpose alongside profit.

    Deepika Padukone

    Celebrity Deepika Padukone
    Founder of 82°E
    Deepika Padukone - Celebrity Startups
    Deepika Padukone – Celebrity Startups

    Move over, blockbusters Deepika Padukone is now making waves in the startup world! Deepika Padukone has gone a step further, investing in forward-thinking startups like Epigamia, Purplle, Bellatrix Aerospace, a cutting-edge spacetech firm, and BluSmart, India’s all-electric ride-hailing platform.

    But her biggest entrepreneurial leap came in 2021, when she co-founded 82°E with business partner Jigar Shah. Launched as a D2C personal care brand in November 2022, 82°E (pronounced eighty-two east) began with a premium skincare line and has since expanded to include a men’s range under the label 82°E.

    Just a month after launch, in December 2022, 82°E raised a stellar $7.5 million in seed funding from DSG Consumer Partners, IDEO Ventures, and a clutch of ultra-high-net-worth individuals (UHNIs), including Padukone’s own family office.

    Katrina Kaif

    Celebrity Katrina Kaif
    Founder of Kay Beauty
    Katrina Kaif - Celebrity Startups
    Katrina Kaif – Celebrity Startups

    Kay Beauty’s launch was a game-changer. This brand offers products like lip oil gloss, creme blush, liquid highlighter, and hydrating foundation that strike the right balance between glamour and skincare. With millions of customers, especially young women looking for high-performance makeup, the brand focused on inclusive beauty, cruelty-free practices, and sustainability.

    In 2020, Kay Beauty made a big splash when it was launched in partnership with Nykaa, one of India’s leading beauty and wellness platforms. This partnership has helped the brand reach even more customers, solidifying Katrina’s position as a savvy businesswoman in the beauty space. Kay Beauty emerged as the standout performer in fiscal year 2024, with revenues increasing 45.83% to INR 88.23 crore, or approximately $10.6 million.

    Priyanka Chopra

    Celebrity Priyanka Chopra
    Founder of Anomaly
    Priyanka Chopra - Celebrity Startups
    Priyanka Chopra – Celebrity Startups

    Global icon, actress, and producer Priyanka Chopra isn’t just making headlines in Hollywood and Bollywood; she’s also building a name for herself in the world of beauty and wellness. In 2021, Priyanka launched Anomaly, a sustainable haircare brand that’s all about clean beauty without the high price tag.

    Anomaly stands out because it offers salon-quality shampoos, conditioners, and styling products that are vegan, cruelty-free, and eco-friendly, all packed in bottles made from 100% recycled plastic. As of 2023, Anomaly became one of the fastest-growing celebrity haircare brands globally, proving that when purpose meets passion, it can lead to real business success. This brand accounted for INR 4,843 crores in revenue as of 2023. 

    Kriti Sanon

    Kriti Sanon - Celebrity Startups
    Kriti Sanon – Celebrity Startups
    Celebrity Kriti Sanon
    Founder of Hyphen

    In 2023, the Bollywood actress launched Hyphen, a skincare brand she co-founded with seasoned beauty entrepreneur Rohit Khandelwal, who previously worked with top brands like MyGlamm and Unilever.

    Hyphen isn’t your average celeb skincare line. The brand was created with a simple yet powerful idea: to make skincare effective, affordable, and inclusive. Kriti has been closely involved in everything from the product formulations to the packaging design. Her goal? To “hyphen” the gap between luxury and accessibility in skincare.

    Backed by Kriti’s personal passion for skincare and a strong social media presence, Hyphen is already creating waves in India’s booming beauty market. The brand is available online and has been praised for its minimal, no-nonsense approach to self-care.

    Salman Khan

    Celebrity Salman Khan
    Founder of Being Human
    Salman Khan - Celebrity Startups
    Salman Khan – Celebrity Startups

    Long before celebrity brands became a trend, Salman Khan was already setting the stage with Being Human. Launched in 2012, this fashion label is more than just stylish clothing it’s a brand with a heart. Known for its casual wear like t-shirts, jeans, and jackets, Being Human has grown into a fan-favorite, especially among Salman’s massive fan base.

    But what sets it apart is its purpose. A portion of the brand’s profits go towards the Being Human Foundation, which supports education and healthcare for the underprivileged.

    Ranbir Kapoor

    Celebrity Ranbir Kapoor
    Founder of ARKS
    Ranbir Kapoor - Celebrity Startups
    Ranbir Kapoor – Celebrity Startups

    Ranbir Kapoor has officially stepped into the world of fashion with his brand-new venture ARKS. ARKS was launched in 2024 with the aim of becoming your go-to destination for wardrobe essentials. 

    Featuring comfy tees and cargo pants, cozy hoodies, sharp jackets, and trendy sneakers, this brand offers a head-to-toe style upgrade. What sets ARKS apart is its focus on fuss-free fashion that’s both stylish and wearable. Whether you’re heading out for a casual brunch or just lounging at home, ARKS outfits are designed to keep you looking cool.

    Saif Ali Khan

    Celebrity Saif Ali Khan
    Founder of House of Pataudi


    Launched in 2018 in partnership with Exceed Entertainment and Myntra, House of Pataudi brings regal elegance to everyday wardrobes. The brand is inspired by Saif’s royal heritage and timeless style, offering a curated collection of ethnic wear, footwear, and accessories for men and women. From intricately embroidered sherwanis and kurtas to contemporary Indo-western outfits, every piece is a blend of tradition and modern aesthetics.

    Sonakshi Sinha

    Celebrity Sonakshi Sinha
    Founder of SOEZI
    Sonakshi Sinha - Celebrity Startups
    Sonakshi Sinha – Celebrity Startups

    Sonakshi Sinha, known for her bold and quirky approach, ventured into the beauty industry with the launch of her press-on nails brand, SOEZI, in May 2022. Co-founded with lawyer-turned-entrepreneur Srishti Raai, SOEZI aims to make nail art accessible and hassle-free for everyone.

    Expanding its physical presence, SOEZI inaugurated its first offline retail store at Seasons Mall in Pune in March 2024. The launch event attracted notable lifestyle influencers and marked a significant milestone in the brand’s journey.

    Shraddha Kapoor

    Celebrity Shraddha Kapoor
    Founder of IMARA, Palmonas
    Shraddha Kapoor - Celebrity Startups
    Shraddha Kapoor – Celebrity Startups

    In 2015, Shraddha Kapoor teamed up with Universal Sportsbiz Pvt Ltd (USPL), founded by Anjana Reddy and backed by cricket legend Sachin Tendulkar, to launch IMARA, an ethnic wear brand for women.

    IMARA reimagines traditional Indian fashion with a modern twist. From stylish kurtis and fusion wear to elegant Indo-western outfits, the brand caters to young, fashion-forward Indian women who want to keep their ethnic roots alive while embracing modern silhouettes. 

    Moreover, Sraddha Kapoor has joined Palmonas, a Pune-based demi-fine jewellery startup, as a co-founder in March 2024. Her engagement with the brand became public when she responded to a fan’s comment on Instagram, revealing her admiration for Palmonas’ designs.

    Lara Dutta

    Celebrity Lara Dutta
    Founder of Arias
    Lara Dutta - Celebrity Startup
    Lara Dutta – Celebrity Startup

    In 2019, former Miss Universe and Bollywood actress Lara Dutta ventured into entrepreneurship with the launch of Arias, a skincare brand developed in collaboration with Scentials Beautycare and Wellness Pvt. Ltd. The brand’s name, Arias, is inspired by her daughter’s name spelled backward, reflecting a personal touch in its identity.

    Lara Dutta collaborated with dermatologist Dr. Geetanjali Shetty to develop the Arias product line, ensuring that the formulations address common skincare challenges while maintaining ethical standards.

    Beyond skincare, Arias has expanded its offerings to include fragrances and body mists, aiming to provide a comprehensive personal care experience. The brand is accessible through various online platforms such as Amazon, Myntra, and Tira Beauty.

    Conclusion

    Bollywood celebrities aren’t just ruling the movies; they are also making waves in business. Their brands aren’t just about fame; they offer real value with eco-friendly beauty products, sustainable fashion, and smart tech solutions. These stars understand what people want today, and they’re building successful ventures around it. And this is just the start, their business success is set to grow even bigger!

    Top Bollywood Actresses in India Who Invest in Startups
    Many celebrity investors in India are now supporting the economy by investing in startups. Explore the top Bollywood actresses who invest in startups.
    StartupTalkyAbhishek Gupta

    FAQs

    Which Bollywood actresses have made a mark in the beauty and cosmetics industry?

    Katrina Kaif’s Kay Beauty (makeup brand in collaboration with Nykaa) and Priyanka Chopra Jonas’s Anomaly (haircare brand) are notable successful ventures in the beauty sector.

    What are some of the most successful fashion ventures by Bollywood stars?

    Successful fashion ventures include Alia Bhatt’s Ed-a-Mamma (kids and maternity wear), Shraddha Kapoor’s ( IMARA).

  • Shraddha Kapoor-Backed PALMONAS Secures ₹1.26 Cr on Shark Tank India Season 4

    PALMONAS, India’s leading demi-fine jewellery brand, has secured ₹1.26 crore in funding from Namita Thapar, Executive Director of Emcure Pharmaceuticals, and Ritesh Agarwal, Founder of OYO, on Shark Tank India Season 4. The investment, made in exchange for a 1% equity stake, marks a significant achievement for the brand, which has been redefining the affordable luxury jewellery market in India.

    PALMONAS’ Pitch Wins Over the Sharks

    The pitch by PALMONAS’ founders, Amol Patwari and Pallavi Mohadikar, captured the attention of the investors, who recognised the brand’s potential in the fast-growing demi-fine jewellery segment. With the backing of two seasoned entrepreneurs, PALMONAS aims to expand its retail footprint, enhance technological capabilities, and scale its international presence in markets such as the USA, Middle East, and Southeast Asia.

    The brand has already gained great popularity with consumers who seek high-quality yet affordable jewellery. Shraddha Kapoor, who joined as a Co-founder in 2024, has played a key role in promoting the brand’s visibility and appeal.

    List of Ritesh Agarwal Investments | Companies Funded by Shark Tank India’s Youngest Shark
    Ritesh Agarwal, Founder and CEO of OYO is a keen Indian entrepreneur and angel investor. Explore the list of investments made by Ritesh Agarwal in and outside Shark Tank India. Check out Ritesh Agarwal’s investment portfolio.
    StartupTalkyMuskaan Kapoor

    Shraddha Kapoor’s Vision for PALMONAS

    Expressing her excitement about the brand’s journey, Shraddha Kapoor said, “Jewellery should be like your second skin—easy to wear and effortless. PALMONAS is bringing luxury jewellery to everyone at an accessible price, and I am thrilled to be part of this transformation. With the support of Shark Tank India, we are set to redefine how India wears jewellery.”

    Strategic Growth Plans

    The funds secured will be channelled towards:

    • Retail Expansion: Establishing exclusive experience stores in major metropolitan cities to strengthen offline presence.
    • Global Market Penetration: Entering high-potential markets like the USA and the Middle East.
    • Technology Advancements: Enhancing AI-driven personalisation to offer tailored jewellery recommendations for customers.

    Co-founder Amol Patwari highlighted the impact of the funding, stating, “Securing this investment from Namita Thapar and Ritesh Agarwal is a testament to PALMONAS’ vision and the demand for demi-fine jewellery. With Shraddha Kapoor as a Co-founder, we are confident about accelerating our growth and making premium jewellery accessible to a wider audience.”

    Founders’ Journey and Market Potential

    PALMONAS was founded with the idea of creating stylish, durable, and affordable demi-fine jewellery using surgical-grade stainless steel plated with 18k gold. This innovative approach has allowed the brand to carve a niche in the jewellery market.

    The global demi-fine jewellery market was valued at $3.33 billion in 2024 and is expected to grow to $3.59 billion in 2025. PALMONAS aims to capitalise on this trend by expanding its product range and leveraging Shraddha Kapoor’s influence to reach a broader audience.

    A New Chapter for PALMONAS

    Pallavi Mohadikar, Co-founder of PALMONAS, summed up the brand’s aspirations: “Shark Tank India was more than just funding; it was about showcasing the potential of demi-fine jewellery in India. With this investment and mentorship from Namita and Ritesh, we are prepared to take PALMONAS to the next level.”

    With five retail stores launched in just three months and a fresh infusion of funds, PALMONAS is poised for exponential growth. As it continues to bridge the gap between fine and fashion jewellery, the brand remains committed to making luxury accessible to all.

    List of Namita Thapar Investments | Startups Funded by Namita Thapar of Emcure Pharmaceuticals
    Namita Thapar is Emcure Pharmaceuticals’ Executive Director and Shark Tank India judge. Check out the entire list of Namita Thapar’s investments in startups here.
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