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Tag: shortvideo

  • How Do Short Video Platforms Make Money? | Business Model of Short Video Platforms

    The arrival of TikTok has increased the craze for making short-form videos worldwide. Short video platforms are on the trend. TikTok was the most used Short Video Platform in India which had been downloaded over 611 million times. Ever since it got banned in India on June 29, 2020, over national security issues, after a fallout between both the country. To fill up the gap TikTok left, there has been an onslaught of new short-video platforms. Instagram launched “Reels” immediately after TikTok got eliminated from India.

    There are various short-video platforms that have entered the market like Josh, Moj, MX Taka Tak and many more and they are growing exponentially. The reason is that the mobile data price has dropped since the arrival of Jio. And also, android phones with good cameras are available for a reasonable price which led to an increase in the consumption and creation of short video content in India.

    Age Group of short video platform users
    Age Group of short video platform users

    Now, anyone with a good internet connection and a good camera phone can create and upload short video content. The short video platforms have a wide range of business models and the way of making money differs from one company to another. Moreover, these platforms provide free services to their user which require experiments with the business model. In this article, we will talk about how short video platforms make money. So, let’s get started.

    How Short-Video Platforms make money?

    Promotion Of Brand
    Sponsorship
    Affiliate Marketing
    Collaboration
    Transactional Video on Demand (TVOD)
    Subscription Video on Demand (SVOD)
    Ad-supported Video on Demand (AVOD)
    Hybrid Model

    Promotion Of Brand

    85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion
    85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion

    Short Videos are enjoyed by people scrolling on social media. Be it Reels on Instagram or TikTok videos, if it’s entertaining it’s bound to catch your attention. There are many brands that introduce challenges in this video platform and ask people to participate. The brand gives money to the platform to introduce the challenge, this way the promotion is done, and people get to interact with the brand while doing the challenge, and thus their work is done.

    How to use video content for marketing?

    Sponsorship

    Sponsorship is another way of earning money for the Short Video platforms. Many companies willingly sponsor short video apps to reach the masses. As these videos are watched by people in bulk, sponsoring them is beneficial for the company to be known by a large number of people who can be their potential customers. It is a win-win situation for both the platform and the sponsor as the platform gets to earn money through it.

    Affiliate Marketing

    Brands give money to the platform for Affiliate marketing. Here, the platform has to present a video regarding the product of that brand where all information about it has been provided in the video. As people are now attracted to videos more, affiliate marketing helps brands to increase their sales. Thus, nowadays some companies are taking the support of short video platforms and are using them for affiliate marketing.

    Collaboration

    Whenever there is a new film or a music video is going to be released, the stars or the singers collaborated with the video platforms. This way they get to promote their films or music videos whatever it is and can be presented to many people. Collaboration brings money to the short video platforms and thus it is one way to earn.

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    Transactional Video on Demand (TVOD)

    In this type of business model, a customer normally pays a one-time fee or rents it to watch videos or live events. It is more commonly known as pay-per-view. This helps you to choose the entertainment videos you want to watch; you can just pay for the content you require and that increases the popularity of this model. It is considered cost-effective as you can choose what type of entertainment you want to watch rather than subscribing to everything in bulk.

    TVOD helps to concentrate and offer content to a specific market. You won’t be getting unwanted or unrelated video suggestions and would receive video suggestions according to your likes.

    You can find video platforms like YouTube or Instagram using this method to suggest videos. The platforms would keep a track of your activities and give you suggestions on content according to your choice.

    That’s the reason most of the time you would be able to find the content according to your choice. The only difference is that you can view videos and content for free on these video platforms.

    Subscription Video on Demand (SVOD)

    In this subscription-based model, a customer will have to pay an amount monthly, quarterly, or yearly. Through the subscription model, you will be able to view an unlimited amount of content on their platform along with the recently released content.

    There will be different subscription models. The services you receive would be better as you pick the most premium version of the models.

    The main difference between different subscription models would be that there would be a difference in the prices. Also, you would be getting added services and certain advantages. Most of the time, the in-demand videos would be available for premium subscribers.

    This Revenue model is mostly followed by major OTT platforms such as Netflix, YouTube and many more. The subscription model of YouTube is known as YouTube Premium. The main advantage here is that you can choose what you want to watch on these platforms.

    Ad-supported Video on Demand (AVOD)

    In this model, a customer can view the content for free. It is a platform where you can view the content for free but would receive ads in between your content. The platforms get their major revenue from the ads.

    The platform would charge different rates from the advertisers according to what time they would want to play their ad. For example, an ad played at the beginning of the video would cost more than the ad played at the end of the video. The main example of this type of model is YouTube.

    On certain platforms like YouTube, even the content creators would receive a specific amount for the ads being played in between their videos. This would encourage the content creators to make and promote more of their content which will indirectly improve the financial position of the platform as well as the content creators.

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    Hybrid Model

    This is the type of business model normally adopted by companies that want to increase their reach. It is a combination of all the above methods. The platform would want a customer to view it for free at the beginning where they would play some video ads and later convert the customers into the subscription model or transactional video model.

    The company would generate revenue from the beginning stage and it would attract a lot of customers as well. This model would provide the customers with a lot of options to choose from. You would be able to choose the model you prefer according to your budget or your likes.

    Conclusion

    Number of Active Users of Short Video Platforms in India
    Number of Active Users of Short Video Platforms in India

    The demand for short video platforms would keep on increasing in the coming years. The number of active users on Short-video platforms is expected to reach over 650 million by 2025. We would be able to see a lot of content creators and a lot of viral videos being uploaded. With the ban of TikTok in India, there are a lot of new apps coming up along with new features such as Reels, introduced by Instagram to promote short video content.

    YouTube has become a platform where people create content as a full-time profession. Short video platforms are going to flourish in the coming future as the entertainment industry is gaining popularity.

    FAQs

    What is the Business Model of TikTok?

    TikTok primarily gains its revenue through advertising.

    Which countries have banned TikTok?

    TikTok is banned in India and Pakistan only. Though Bangladesh, the United States and Indonesia have attempted a ban on TikTok but later lifted it.

    Why is TikTok banned in India?

    The Indian government in a statement stated that the decision to ban the app was “to protect the data and privacy of its 1.38 billion citizens”.

    Which is the best platform for short videos?

    The best platform for short videos based on its features are as follows:-

    • Instagram
    • TikTok
    • Moj
    • Josh
    • Likee
    • Taka Tak
    • Snapchat
    • YouTube Shorts
    • Dubsmash

    Which short video app is best to earn money?

    The best short video app to earn money are as follows:-

    • Kwai
    • Instagram
    • Likee
    • TikTok
    • Moj
    • Josh
    • Taka Tak
    • Vigo Video

    Which app is best for short video editing?

    The best video editing apps are:-

    • InShot
    • KineMaster
    • Movavi Video Editor Plus
    • FilmoraGo
    • ActionDirector
    • Adobe Premiere Rush
    • Funimate.

  • From creating vines to becoming Second-most subscribed YouTuber in India – Success story of Ashish Chanchlani

    Ardent desire and honest preparation will always lead you to the success that you wished for. The story of Ashish Chanchlani is a striking example in this regard. Hailing from Maharashtra, this famous YouTuber has flouted all obstacles on his path through hard work.

    He could have been another engineering graduate working for an MNC had he not believed in himself and trusted his gut feelings. The life of Ashish Chanchlani helps us understand that luck happens when hard work meets opportunity. He is definitely a great role model for people who think that they won’t succeed just because they don’t fit into the standards set by the society. Success, happiness and acceptance are much beyond the benchmarks set by society.

    Early Life
    Lingering Dreams
    Life Turning Vines
    Chanchlani Vines
    Mounting Responsibility
    Meeting the Khiladi and the Stars
    FAQ

    Early Life

    His connection with the media can be established right from his childhood. He was born to Anil Chanchlani and Deepa Chanchlani who owned a multiplex in Mumbai. He grew up watching a lot of films and had an ardent desire to be an actor one day.

    He used to mimic people while in school and with his friends. He entertained and impressed his teachers and friends through his acting skills, miming and dialogue delivery. He was sure about what he will take up for a career.

    However, his parents were concerned about him like any other Indian parents. They were apprehensive about the opportunities and success that an industry as insecure as film can offer. Ashish had to halt his acting dreams for an engineering degree as per his parents wishes.

    Lingering Dreams

    Even as he pursued a degree in engineering, he did not give up on his passion. He continued to look for ways he can improve his acting and mimicry while he worked towards securing his education and future.

    He was able to improve his skills and personality which helped him trust himself more than anybody. He went to Barry John Acting Studio to improve his skills. Although he never thought things would turn out the way they did, he was active in social media by observing and enjoying the contents hosted. He had started his YouTube account in 2009 although it was not until 2014 that he uploaded his first video.

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    Life Turning Vines

    It was in 2014 that he came across 6 seconds vines in his Facebook feed. He instantly liked the very idea of it. It was also a time when many westerners were trying their luck on social media platforms. Especially YouTube.

    He also realised that there was none from India who had tried out vines. This motivated Ashish Chanchlani to create vines in an Indian way. He in fact took vines with a pinch of salt. It resulted in the desi style of vines. There were many viewers for his videos in Facebook and without further ado, he uploaded his first video in YouTube in December 2014.

    Chanchlani Vines

    Since the release of his first YouTube video in December 2014, Chanchlani’s audience base has been ever growing. Most of his videos are trending on YouTube which is not an easy task. He was also the fourth Indian youtuber to get a diamond play button.

    Ashish Chanchlani Diamond Play Button
    Ashish Chanchlani Diamond Play Button

    After his vines became popular, he became a full time Youtuber who creates excellent content for his viewers. One of the biggest assets that he has is his fan base whom he has never disappointed.

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    Mounting Responsibility

    Ashish Chanchlani also realises that “with great power comes great responsibility”. He has mentioned several times and has exhibited through his actions that he makes sure his contents are appropriate and well intended.

    He exaggerates things only for fun, he says. Laughter is a great remedy and a person who makes people laugh has got lots of things to be careful of. He is also aware how things have changed as his videos started becoming popular.

    He remembers how he used to make vines on everything he stumbles upon. But now, unlike before, his team thinks and works on the themes at least for 20 days. He realises that having to meet the standards set by his viral videos is very important.

    Meeting the Khiladi and the Stars

    Ashish had a life that was closely knit to the film industry. Especially Bollywood films. Since his parents owned a multiplex he grew up watching new films every single time. There is no doubt about how his interest in acting came along.

    All this while, he was an ardent fan of Akshay Kumar, the Khiladi of Bollywood. Meeting this legend was a dream of Ashish from a young age. And in 2018, he made his dream come true. Not only did he meet Akshay Kumar, but also did a video with him which he released on his channel. Ashish Chanchlani also did a video with Shahid Kapoor which became very popular on YouTube at that time.

    His journey has gone so high that his Youtube channel got an opportunity to have a cameo appearance in the movie “Men in Black International”. During this time he was also able to meet Chris Hemsworth.

    Conclusion

    Today Ashish Chanclani has over 20 million subscribers on YouTube. Even now he loves to be called an entertainer rather than an influencer. His life and success is a blow to the notion that social media platforms like YouTube is not a place where you are successful.

    He has proved that all you need is the willpower, confidence and the mindset to work hard. Ashish also warns that the journey to success is not easy and there will be a lot of people to pull you down. All that matters is the quality of your content and your engagement with the audience.

    The way he has changed from his first video to the last video also teaches us the important lesson of learning from your surroundings. If you are a person who is willing to work hard and improve, then no obstacles in your way that will block your path.

    FAQ

    What is the net worth of Ashish Chanchlani?

    The estimated net worth of Ashish Chanchlani is $4 million as of 2021.

    What is the monthly income of Ashish Chanchlani?

    The monthly income of Ashish Chanchlani is approximately 20 Lakh.

    Who is the father of Ashish Chanchlani?

    The father of Ashish Chanchlani is Anil Chanchlani, he is the Owner of Ashok-Anil Multiplex.

  • The evolution and future of short video platforms

    There is no denying Instagram, Snapchat, and TikTok, etc. are dominating today’s social platform. The future of social media will probably be bifurcation with performing sites such as TikTok on one side to fulfill our insatiable need for social capital and interstitial media and message platforms like WhatsApp on the other to manage interpersonal contact and improve our social ties. The social media future would probably be one of bifurcation. This dual set of social roles, which today in most social media are conventionally under one roof, can no longer tolerate a shifting user’s desire and must therefore be unbundled.

    The evolution and future of short video platforms

    Users from all over the world are using these platforms to promote their brand, blogs, creating challenges and getting viral. TikTok and reels have completely taken over today’s short video platforms. Nowadays, live streaming video is fast becoming king in the world of social media, as innovators like Snapchat pave the way and push rivals to innovate quickly and adjust to remain important. Facebook released its feature Stories, an almost accurate copy of the model from Instagram. The rivalry is strong and consumers have plenty of choices, with live video streaming and disappearing content on social media. We must first understand how social video has begun, struggled, and succeeded to predict how it will evolve.

    Interacting using Social Media Stories:

    It can be hard to stand out on Instagram stories, especially if you are a brand. As a brand, you have to compete with influencers and friends and a follower’s family for publicity. What makes it even harder is that brands on Instagram Stories are supposed to deliver consistently high-quality, entertaining content. If the content of your brand is not the same as a user’s friend or power, you can expect to swipe next. Social Media helps influencers and bloggers interact with users on a day-to-day basis. Help them grow their fan base and grow their business too.

    Instagram Stories as a platform for users to reach their fans

    It is really easy to concentration on what you can do and not what others can do for you when you find out how to use your Instagram to promote your blog! In fact, you can expose your content to new audiences who could benefit from your latest blog post to create a powerful community with others in your niche! Instagram Stories provide your fans with a true, direct relationship and help to build a clearer image of what people really are like. The stories provide more precise insight into life behind the scenes and more possibilities for manipulating the viewer, instead of just a carefully edited and a formulated snapshot of your Instagram feed.

    Creating Social Media Stars:

    It’s definitely nice to blog from Instagram. There is no need to think about website maintenance or the development of more than 1.000 words! Also, it is simple these days to take good images of yourself and yourself, so you can ride without the need: a photographer

    Short videos changing how creators use their platform

    With the debut of YouTube, video became a popular choice of content. The video-sharing site has allowed the user to experiment with content created by themselves, resulting in a new age. YouTube reveals that only about anyone or something can be ‘viral’ on the site, from beauty tutorials to viral dance crazes. The channel currently has over a billion views per day and more than one billion users all over the world.

    Bloggers have established themselves through these platforms. Where they can put out their content for their fanbase. These platforms help the users to create something out of themselves and to put out content every day.

    Content that Vanishes:

    The first to launch picture and video material disappears was Snapchat in 2011. While the app initially had a scandalous stigma, it soon became the favoured communication tool among millennials. This addictive method for sharing content gained popularity, with companies realizing the opportunity to reach their younger target audiences and starting ads on the app.

    Though Snapchat has 158 million active users per day, Facebook dominates the social media industry with 1,23 billion active users per day. Instagram has 400 million active users daily, with 150 million using Posts. As Snapchat slowly started to incorporate advertisements and paid content, Instagram monetized the history feature easily and sold ads at a cost per 1,000 impressions. The inspection button on their profiles also allowed advertisers to track the review of their stories.

    Conclusion

    You have to take chances to succeed in social media. Most importantly, the audiences must generate useful material. Content development itself is not the problem—it creates content that is really connected to markets that are of greatest importance in building commitment. If you are making a video on Snapchat or Facebook Live, if you cannot respond, then it probably doesn’t make you and your audience any difference. People don’t just look at videos any more–they connect. The video is the last storyteller if the camera is like a keyboard and the image is worth a thousand words.