Tag: short videos

  • Flonnect: The Best Loom Alternative for Screen Recording and Downloading Videos

    Are you looking for a reliable screen recording tool that can help you create engaging video tutorials? Look no further! Flonnect is here to simplify the process of creating high-quality tutorial videos. With its user-friendly interface and powerful features, Flonnect is the best Loom alternative for screen recording and downloading videos.

    Video is the new black. Period.

    At a time when attention spans keep on decreasing, video tutorials have become essential for businesses to effectively communicate with their audience. According to research, 69% of consumers prefer watching short videos to learn more about a brand’s products or services. Video tutorials provide a visual and interactive way to explain complex concepts, making it easier for viewers to understand and engage with the content. We often need screen recorders and downloaders to achieve the same, and this is where Flonnect comes into the picture as an ideal alternative to Loom as it extends the same functionalities at a cheaper price.

    Introducing Flonnect: The Screen Recorder Extension

    The Power of Video Tutorials
    Different Types of Video Tutorials

    Introducing Flonnect: The Screen Recorder Extension

    Flonnect offers a comprehensive solution for creating video tutorials that are both informative and engaging. This powerful screen recorder extension allows you to record your screen, edit the videos, and easily share them with your audience. Whether you’re a content creator, educator, or business owner, Flonnect is the perfect tool for creating professional tutorial videos.

    Key Features of Flonnect

    Flonnect comes with a range of features that make it the go-to choice for screen recording and video tutorial creation. Let’s explore some of its key features:

    1. Unlimited Screen Recording: Flonnect allows you to record your screen without any limitations. Whether you need to record a short tutorial or a lengthy presentation, Flonnect has got you covered.
    2. Link Generation: With Flonnect, you can easily generate shareable links for your recorded videos. This feature enables you to share your tutorials across different platforms and reach a wider audience.
    3. Dashboard Management: Flonnect provides a user-friendly dashboard where you can organize and manage all your recorded videos. This allows for easy access and retrieval of your tutorials whenever you need them.
    4. Video Editing and Transcription: Flonnect offers powerful editing tools that enable you to enhance your tutorial videos. You can trim the videos, add captions or subtitles for better understanding, and even transcribe the audio for accessibility purposes.
    5. Download in Desired Format: Flonnect allows you to download your recorded videos in your desired video format. Whether you prefer MP4, AVI, or any other format, Flonnect ensures that you can easily save and share your tutorials.

    How to Create Video Tutorials with Flonnect

    Flonnect - Record Everything
    Flonnect – Record Everything

    Creating video tutorials with Flonnect is a breeze. Follow these simple steps to get started:

    1. Download and Install Flonnect: Visit the Flonnect website and download the Flonnect PC Recorder extension. Install it on your Chrome browser and open the extension.
    2. Choose Recording Options: Once the extension is open, you’ll see three options for screen recording: record from screen, record from camera, or record from camera+screen. Select the option that suits your needs. You can also customize audio and video settings as per your preference.
    3. Start Recording: In the screen sharing window, choose the tab or window you want to record, and click on “Start Recording.” You can also enable audio recording to provide voice instructions or narration for your tutorial.
    4. Finish Recording and Save: Once you’ve completed the recording, you can choose to either download the video or generate a shareable link. Flonnect makes it easy to save and share your tutorials with just a few clicks.

    The Power of Video Tutorials

    Video tutorials have a significant impact on customer engagement and brand credibility. Here are some key benefits of using video tutorials for your business:

    • Simplifying Complex Concepts: Video tutorials break down complex concepts into easily understandable visuals and step-by-step instructions. This helps viewers grasp the information more effectively.
    • Enhancing User Experience: By providing video tutorials, you enhance the user experience and make it easier for your audience to navigate your products or services. This can lead to higher customer satisfaction and loyalty.
    • Building Credibility: Video tutorials showcase your expertise and knowledge in your industry. By sharing valuable information through tutorials, you establish yourself as a credible source and build trust with your audience.
    • Increasing Conversion Rates: Video tutorials have been proven to increase conversion rates. By showcasing your products or services in action and highlighting their benefits, you can persuade viewers to take action and make a purchase.
    • Improving SEO: Video content is highly favored by search engines. By incorporating video tutorials into your website or blog, you can improve your search engine rankings and attract more organic traffic.

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    Different Types of Video Tutorials

    Flonnect allows you to create various types of video tutorials to cater to different needs. Here are a few popular types of tutorials you can create with Flonnect:

    Product Explainer Video

    Product explainer videos are designed to showcase a specific product and its features in a simple and engaging manner. These videos are often found on a company’s landing page or product pages, providing potential customers with a clear understanding of what the product offers.

    SaaS Explainer Video

    SaaS (Software as a Service) explainer videos help simplify complex software concepts and demonstrate their utility to potential customers. These videos provide an overview of the software’s features and benefits in a concise and easy-to-understand format.

    30-Second Explainer Video

    Short and impactful, 30-second explainer videos deliver a quick tour of your business, product, or service. These videos are designed to capture viewers’ attention and ignite their curiosity, providing them with enough information to pique their interest and encourage further exploration.

    Business Explainer Video

    Business explainer videos offer a simplified and uncomplicated version of your business idea. These videos help you communicate your brand’s vision, values, and offerings in a concise and engaging manner, leaving a lasting impression on your audience.

    Conclusion

    On a conclusive note, Flonnect can be deemed as the ultimate screen recording tool and the best Loom alternative for creating high-quality video tutorials. With its unlimited screen recording capabilities, link generation feature, powerful editing tools, and easy sharing options, Flonnect empowers businesses and content creators to effectively communicate with their audience. Whether you’re creating product explainer videos, software demos, or quick business overviews, Flonnect provides all the tools you need to create engaging and informative tutorial videos. So why wait? Start using Flonnect today and take your video tutorial game to the next level!

    FAQs

    How do I make a demo video for free?

    Flonnect offers a free version that allows you to create an unlimited number of screen recordings and download them without any cost. You can easily make demo videos using Flonnect without having to pay for additional software or services.

    What is the best demo video creator?

    Flonnect is undoubtedly one of the best demo video creators available. With its comprehensive range of features, user-friendly interface, and unlimited screen recording capabilities, Flonnect provides everything you need to create professional and engaging demo videos.

    How can I make a free product video?

    To create a free product video, you need to have a good understanding of your product’s features and benefits. Flonnect allows you to easily record your product demonstration and download the video without any cost. With Flonnect, creating a free product video is a simple and straightforward process.

  • How Do Short Video Platforms Make Money? | Business Model of Short Video Platforms

    The arrival of TikTok has increased the craze for making short-form videos worldwide. Short video platforms are on the trend. TikTok was the most used Short Video Platform in India which had been downloaded over 611 million times. Ever since it got banned in India on June 29, 2020, over national security issues, after a fallout between both the country. To fill up the gap TikTok left, there has been an onslaught of new short-video platforms. Instagram launched “Reels” immediately after TikTok got eliminated from India.

    There are various short-video platforms that have entered the market like Josh, Moj, MX Taka Tak and many more and they are growing exponentially. The reason is that the mobile data price has dropped since the arrival of Jio. And also, android phones with good cameras are available for a reasonable price which led to an increase in the consumption and creation of short video content in India.

    Age Group of short video platform users
    Age Group of short video platform users

    Now, anyone with a good internet connection and a good camera phone can create and upload short video content. The short video platforms have a wide range of business models and the way of making money differs from one company to another. Moreover, these platforms provide free services to their user which require experiments with the business model. In this article, we will talk about how short video platforms make money. So, let’s get started.

    How Short-Video Platforms make money?

    Promotion Of Brand
    Sponsorship
    Affiliate Marketing
    Collaboration
    Transactional Video on Demand (TVOD)
    Subscription Video on Demand (SVOD)
    Ad-supported Video on Demand (AVOD)
    Hybrid Model

    Promotion Of Brand

    85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion
    85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion

    Short Videos are enjoyed by people scrolling on social media. Be it Reels on Instagram or TikTok videos, if it’s entertaining it’s bound to catch your attention. There are many brands that introduce challenges in this video platform and ask people to participate. The brand gives money to the platform to introduce the challenge, this way the promotion is done, and people get to interact with the brand while doing the challenge, and thus their work is done.

    How to use video content for marketing?

    Sponsorship

    Sponsorship is another way of earning money for the Short Video platforms. Many companies willingly sponsor short video apps to reach the masses. As these videos are watched by people in bulk, sponsoring them is beneficial for the company to be known by a large number of people who can be their potential customers. It is a win-win situation for both the platform and the sponsor as the platform gets to earn money through it.

    Affiliate Marketing

    Brands give money to the platform for Affiliate marketing. Here, the platform has to present a video regarding the product of that brand where all information about it has been provided in the video. As people are now attracted to videos more, affiliate marketing helps brands to increase their sales. Thus, nowadays some companies are taking the support of short video platforms and are using them for affiliate marketing.

    Collaboration

    Whenever there is a new film or a music video is going to be released, the stars or the singers collaborated with the video platforms. This way they get to promote their films or music videos whatever it is and can be presented to many people. Collaboration brings money to the short video platforms and thus it is one way to earn.


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    Transactional Video on Demand (TVOD)

    In this type of business model, a customer normally pays a one-time fee or rents it to watch videos or live events. It is more commonly known as pay-per-view. This helps you to choose the entertainment videos you want to watch; you can just pay for the content you require and that increases the popularity of this model. It is considered cost-effective as you can choose what type of entertainment you want to watch rather than subscribing to everything in bulk.

    TVOD helps to concentrate and offer content to a specific market. You won’t be getting unwanted or unrelated video suggestions and would receive video suggestions according to your likes.

    You can find video platforms like YouTube or Instagram using this method to suggest videos. The platforms would keep a track of your activities and give you suggestions on content according to your choice.

    That’s the reason most of the time you would be able to find the content according to your choice. The only difference is that you can view videos and content for free on these video platforms.

    Subscription Video on Demand (SVOD)

    In this subscription-based model, a customer will have to pay an amount monthly, quarterly, or yearly. Through the subscription model, you will be able to view an unlimited amount of content on their platform along with the recently released content.

    There will be different subscription models. The services you receive would be better as you pick the most premium version of the models.

    The main difference between different subscription models would be that there would be a difference in the prices. Also, you would be getting added services and certain advantages. Most of the time, the in-demand videos would be available for premium subscribers.

    This Revenue model is mostly followed by major OTT platforms such as Netflix, YouTube and many more. The subscription model of YouTube is known as YouTube Premium. The main advantage here is that you can choose what you want to watch on these platforms.

    Ad-supported Video on Demand (AVOD)

    In this model, a customer can view the content for free. It is a platform where you can view the content for free but would receive ads in between your content. The platforms get their major revenue from the ads.

    The platform would charge different rates from the advertisers according to what time they would want to play their ad. For example, an ad played at the beginning of the video would cost more than the ad played at the end of the video. The main example of this type of model is YouTube.

    On certain platforms like YouTube, even the content creators would receive a specific amount for the ads being played in between their videos. This would encourage the content creators to make and promote more of their content which will indirectly improve the financial position of the platform as well as the content creators.


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    Hybrid Model

    This is the type of business model normally adopted by companies that want to increase their reach. It is a combination of all the above methods. The platform would want a customer to view it for free at the beginning where they would play some video ads and later convert the customers into the subscription model or transactional video model.

    The company would generate revenue from the beginning stage and it would attract a lot of customers as well. This model would provide the customers with a lot of options to choose from. You would be able to choose the model you prefer according to your budget or your likes.

    Conclusion

    Number of Active Users of Short Video Platforms in India
    Number of Active Users of Short Video Platforms in India

    The demand for short video platforms would keep on increasing in the coming years. The number of active users on Short-video platforms is expected to reach over 650 million by 2025. We would be able to see a lot of content creators and a lot of viral videos being uploaded. With the ban of TikTok in India, there are a lot of new apps coming up along with new features such as Reels, introduced by Instagram to promote short video content.

    YouTube has become a platform where people create content as a full-time profession. Short video platforms are going to flourish in the coming future as the entertainment industry is gaining popularity.

    FAQs

    What is the Business Model of TikTok?

    TikTok primarily gains its revenue through advertising.

    Which countries have banned TikTok?

    TikTok is banned in India and Pakistan only. Though Bangladesh, the United States and Indonesia have attempted a ban on TikTok but later lifted it.

    Why is TikTok banned in India?

    The Indian government in a statement stated that the decision to ban the app was “to protect the data and privacy of its 1.38 billion citizens”.

    Which is the best platform for short videos?

    The best platform for short videos based on its features are as follows:-

    • Instagram
    • TikTok
    • Moj
    • Josh
    • Likee
    • Taka Tak
    • Snapchat
    • YouTube Shorts
    • Dubsmash

    Which short video app is best to earn money?

    The best short video app to earn money are as follows:-

    • Kwai
    • Instagram
    • Likee
    • TikTok
    • Moj
    • Josh
    • Taka Tak
    • Vigo Video

    Which app is best for short video editing?

    The best video editing apps are:-

    • InShot
    • KineMaster
    • Movavi Video Editor Plus
    • FilmoraGo
    • ActionDirector
    • Adobe Premiere Rush
    • Funimate.
  • 6 Deadly Mistakes People Tend to Make During an Explainer Video

    Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand for and about its services to the general public.

    An explainer video is not just a visual storytelling tool of your brand, in fact, it is much more than that. A well-researched, well-illustrated explainer video and perfect video marketing strategy can do a miracle for your brand. So, you need to be extra careful while making an explainer video. While making an explainer video, one needs to keep some points in their mind. The first is the variation of your customer segments, then the purpose of making an explainer video and of course, what is the goal that you want to achieve with the video.

    An explainer has to be made carefully and with details, sometimes while making that explainer videos, people do make mistakes. In this article, we will talk about the mistakes people make, while prepping the explainer videos for their brand.  

    Lack of Research
    Lame and Boring Script
    Visually Mundane
    Long Videos
    Same Videos
    Wrong Marketing Strategy
    Tips to Follow While Making Explainer Video

    Lack of Research

    The first point is, you should identify the people for who you want to make the explainer video. If you want to use it for your customer, the same explainer video probably will not work for your investors. Well, if you are making it for your customers, you have to do research and find out what kind of explainer video style will engage them more with your brand. The problem your customers are facing how it can be solved with your product or service. You need to understand, what your customers actually want. You need to find out how your brand can be interesting to your customers. Once you get a clear idea about your purpose, you are good to go.

    Lame and Boring Script

    The most important part of an explainer video is the script. 60% of your success depends on the script. There are only two strategies: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly unique.

    The former will immerse you into the competition and the latter will write your brand story. People don’t want a boring narrative story, they want something interesting and fun. Your goal is to promote your brand message so, writing a game-changing, ‘to-the-point’ script is not an easy task. The best is to rely on professionals.

    Visually Mundane

    We have walked a long long way from the black and white era. No one is interested in weak visuals. The more glamorous your advertisement is the more your audience grows. The connection between the visuality of the video and your brand message has to be very strong because they depend on each other. A lot of people compromises with quality due to financial problem but the harsh truth is it harms the brand.

    Long Videos

    The most dangerous mistake people make is, trying to say everything to everyone in a single video. Of course, a startup has lots of things to say about themselves but a long 20 minutes explainer video is of no use as it will confuse and bore them. The shorter is the better. Give people a tasty appetizer, entice them, don’t serve a full-size buffet dinner. This strategy will keep them curious enough to click on your call to action button.

    Same Videos

    Another grave mistake is trying to serve all the customers with the same video. Every business has different customer segments with different needs. They are unlikely to be attracted to the same concept. They may bounce back or stay indifferent. The A/B testing of video may be helpful to categorize your customers.

    Wrong Marketing Strategy

    The explainer video is the most powerful marketing tool. An explainer video is worthless if it does not reach the target audience. Like all other powerful tools, the science of video marketing is critical too. 80% of people fail to market their video properly. The easiest strategy is to use it on your most visited web page. But there are lots more facts included in a proper marketing strategy. It varies from one media to another. The marketing strategy you have taken to market your video on Facebook will not be the same as you have taken for youtube. So if you don’t know about video marketing, consult with a professional.

    Tips to Follow While Making Explainer Video

    • The content is the King and the script is the Queen. So, if you want a great explainer video then make sure you have the perfect content built in the script. Get a scriptwriter to do so or get it done yourself.
    • Be very precise with what you want to share with the public and make sure that you present what your company do, using as less words as you can.
    • Point out the benefits of the product in the video, to show people how the products will solve their problems, in actual life.
    • This tip can be a game-changer but hiring a professional voice artist will help in delivering the audio more efficiently to the audience, with more clarity. You can opt for a spokesperson who will speak for the brand on the video on camera as well as off-camera.

    Conclusion

    Videos are a perfect way to capture the attention of your customers. While making an explainer video, one must keep in mind that it has to be creative as well as interesting and full of information but not too long, that it will bore them. Explainer videos help you by providing an idea of your business to your customers.

    FAQs

    What is an explainer video?

    An explainer video is a short film that makes people understand how something works in a short and simple way.

    Are Explainer Videos Effective?

    Explainer videos are quite effective and startups are taking this form of marketing very seriously.