Tag: short video platforms

How Do Short Video Platforms Make Money? | Business Model of Short Video Platforms
The arrival of TikTok has increased the craze for making short-form videos worldwide. Short video platforms are on the trend. TikTok was the most used Short Video Platform in India which had been downloaded over 611 million times. Ever since it got banned in India on June 29, 2020, over national security issues, after a fallout between both the country. To fill up the gap TikTok left, there has been an onslaught of new short-video platforms. Instagram launched “Reels” immediately after TikTok got eliminated from India.

There are various short-video platforms that have entered the market like Josh, Moj, MX Taka Tak and many more and they are growing exponentially. The reason is that the mobile data price has dropped since the arrival of Jio. And also, android phones with good cameras are available for a reasonable price which led to an increase in the consumption and creation of short video content in India.

Age Group of short video platform users

Now, anyone with a good internet connection and a good camera phone can create and upload short video content. The short video platforms have a wide range of business models and the way of making money differs from one company to another. Moreover, these platforms provide free services to their user which require experiments with the business model. In this article, we will talk about how short video platforms make money. So, let’s get started.

How Short-Video Platforms make money?

Promotion Of Brand
Sponsorship
Affiliate Marketing
Collaboration
Transactional Video on Demand (TVOD)
Subscription Video on Demand (SVOD)
Ad-supported Video on Demand (AVOD)
Hybrid Model

Promotion Of Brand

85% of Marketers consider Short-Video Platforms as the most-effective medium for Brand Promotion

Short Videos are enjoyed by people scrolling on social media. Be it Reels on Instagram or TikTok videos, if it’s entertaining it’s bound to catch your attention. There are many brands that introduce challenges in this video platform and ask people to participate. The brand gives money to the platform to introduce the challenge, this way the promotion is done, and people get to interact with the brand while doing the challenge, and thus their work is done.

How to use video content for marketing?

Sponsorship

Sponsorship is another way of earning money for the Short Video platforms. Many companies willingly sponsor short video apps to reach the masses. As these videos are watched by people in bulk, sponsoring them is beneficial for the company to be known by a large number of people who can be their potential customers. It is a win-win situation for both the platform and the sponsor as the platform gets to earn money through it.

Affiliate Marketing

Brands give money to the platform for Affiliate marketing. Here, the platform has to present a video regarding the product of that brand where all information about it has been provided in the video. As people are now attracted to videos more, affiliate marketing helps brands to increase their sales. Thus, nowadays some companies are taking the support of short video platforms and are using them for affiliate marketing.

Collaboration

Whenever there is a new film or a music video is going to be released, the stars or the singers collaborated with the video platforms. This way they get to promote their films or music videos whatever it is and can be presented to many people. Collaboration brings money to the short video platforms and thus it is one way to earn.

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Transactional Video on Demand (TVOD)

In this type of business model, a customer normally pays a one-time fee or rents it to watch videos or live events. It is more commonly known as pay-per-view. This helps you to choose the entertainment videos you want to watch; you can just pay for the content you require and that increases the popularity of this model. It is considered cost-effective as you can choose what type of entertainment you want to watch rather than subscribing to everything in bulk.

TVOD helps to concentrate and offer content to a specific market. You won’t be getting unwanted or unrelated video suggestions and would receive video suggestions according to your likes.

You can find video platforms like YouTube or Instagram using this method to suggest videos. The platforms would keep a track of your activities and give you suggestions on content according to your choice.

That’s the reason most of the time you would be able to find the content according to your choice. The only difference is that you can view videos and content for free on these video platforms.

Subscription Video on Demand (SVOD)

In this subscription-based model, a customer will have to pay an amount monthly, quarterly, or yearly. Through the subscription model, you will be able to view an unlimited amount of content on their platform along with the recently released content.

There will be different subscription models. The services you receive would be better as you pick the most premium version of the models.

The main difference between different subscription models would be that there would be a difference in the prices. Also, you would be getting added services and certain advantages. Most of the time, the in-demand videos would be available for premium subscribers.

This Revenue model is mostly followed by major OTT platforms such as Netflix, YouTube and many more. The subscription model of YouTube is known as YouTube Premium. The main advantage here is that you can choose what you want to watch on these platforms.

Ad-supported Video on Demand (AVOD)

In this model, a customer can view the content for free. It is a platform where you can view the content for free but would receive ads in between your content. The platforms get their major revenue from the ads.

The platform would charge different rates from the advertisers according to what time they would want to play their ad. For example, an ad played at the beginning of the video would cost more than the ad played at the end of the video. The main example of this type of model is YouTube.

On certain platforms like YouTube, even the content creators would receive a specific amount for the ads being played in between their videos. This would encourage the content creators to make and promote more of their content which will indirectly improve the financial position of the platform as well as the content creators.

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Hybrid Model

This is the type of business model normally adopted by companies that want to increase their reach. It is a combination of all the above methods. The platform would want a customer to view it for free at the beginning where they would play some video ads and later convert the customers into the subscription model or transactional video model.

The company would generate revenue from the beginning stage and it would attract a lot of customers as well. This model would provide the customers with a lot of options to choose from. You would be able to choose the model you prefer according to your budget or your likes.

Conclusion

Number of Active Users of Short Video Platforms in India

The demand for short video platforms would keep on increasing in the coming years. The number of active users on Short-video platforms is expected to reach over 650 million by 2025. We would be able to see a lot of content creators and a lot of viral videos being uploaded. With the ban of TikTok in India, there are a lot of new apps coming up along with new features such as Reels, introduced by Instagram to promote short video content.

YouTube has become a platform where people create content as a full-time profession. Short video platforms are going to flourish in the coming future as the entertainment industry is gaining popularity.

FAQs

What is the Business Model of TikTok?

TikTok primarily gains its revenue through advertising.

Which countries have banned TikTok?

TikTok is banned in India and Pakistan only. Though Bangladesh, the United States and Indonesia have attempted a ban on TikTok but later lifted it.

Why is TikTok banned in India?

The Indian government in a statement stated that the decision to ban the app was “to protect the data and privacy of its 1.38 billion citizens”.

Which is the best platform for short videos?

The best platform for short videos based on its features are as follows:-
- Instagram
- TikTok
- Moj
- Josh
- Likee
- Taka Tak
- Snapchat
- YouTube Shorts
- Dubsmash
Which short video app is best to earn money?

The best short video app to earn money are as follows:-
- Kwai
- Instagram
- Likee
- TikTok
- Moj
- Josh
- Taka Tak
- Vigo Video
Which app is best for short video editing?

The best video editing apps are:-
- InShot
- KineMaster
- Movavi Video Editor Plus
- FilmoraGo
- ActionDirector
- Adobe Premiere Rush
- Funimate.
July 20, 2022

VerSe Innovation – Story of the Parent Company of Dailyhunt and Josh

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by VerSe Innovation.

The evolution of technology has given rise to many modern innovations. With the introduction of TVs in 1959 and mobile phones in 1995 in India, there has been an enormous growth happening in the field of communication and entertainment. Particularly, the growth of mobile phones is unbelievable in the country. According to a report by Deloitte, India is expected to have 1 billion smartphone users by 2026.

With this medium growing, the elements (content and programs) for entertainment and communication have also started to evolve. Earlier, we listened to the news readers reading some selected news in a particular time slot. Today we get to choose what, when and where to read. The news reaches us more quickly in a short and crispy manner. Knowing the pacing world and people’s lack of time, even the entertainment industry has started making changes accordingly.

VerSe is one of those companies that has adapted itself to the haste of the world. It is the parent company of the popular news application ‘Dailyhunt’ and the short video platform ‘Josh’. This tech platform offers content and videos in many local languages to keep its users updated and entertained. The article below speaks about the growth, funding and success story of VerSe Innovation Pvt Ltd.

VerSe Innovation – Company Highlights

Company Name	VerSe Innovation Pvt Ltd
Industry	Media and Entertainment
Headquarters	Bengaluru, Karnataka
Founders	Virendra Gupta, Umang Bedi, Shailendra Sharma
Founded	2007
Company Valuation	$5 billion+
Website	verse.in

VerSe Innovation – About
VerSe Innovation – Founders and Team
VerSe Innovation – Startup Story
VerSe Innovation – Mission and Vision
VerSe Innovation – Business and Revenue Model
VerSe Innovation – Funding and Investors
VerSe Innovation – Mergers and Acquisitions
VerSe Innovation – Growth
VerSe Innovation – Competitors
VerSe Innovation – Future Plans

VerSe Innovation Founders discussing fund raising

VerSe Innovation – About

VerSe Innovation is a technology platform that offers its users to consume information and socialize with their community and media. Started as a Value Added Service (VAS) platform in 2007, VerSe Innovation started to flourish after the acquisition of Newshunt (Dailyhunt) in 2011. Later, in 2020, the company launched a new short video app called Josh which became an instant and tremendous hit.

Virendra Gupta, Shailendra Sharma and Umang Bedi are the co-founders of VerSe Innovation. The company’s headquarters is situated in Bengaluru, Karnataka. This platform has over 350 million users as of today. Its services (both Dailyhunt and Josh) are available in 14 Indian Languages.

VerSe Innovation – Founders and Team

VerSe Innovation Pvt Ltd. was founded in 2007 and has three co-founders. It was founded by Virendra Gupta, Umang Bedi, and Shailendra Sharma.

Virendra Gupta

Virendra Gupta is the founder of VerSe Innovation and Dailyhunt. He also serves as the CEO of Dailyhunt. Before founding VerSe, Virendra Gupta worked in various companies namely, BPL Mobile, On mobile, Bharti Cellular Ltd. and Trilogy. He graduated with a master’s in Management from IIT Bombay – Shailesh J. Mehta School of Management.

Umang Bedi

Umang Bedi is the co-founder at VerSe Innovation Pvt Ltd. He graduated in engineering from Pune University and did a Management Program at Harvard Business School. Umang Bedi worked in various big tech companies before joining VerSe Innovation. He earlier worked in Satyam Computer Services, Wipro Corporation, Sun Microsystems Inc. and Symantec Corporation. He also served as the Managing Director of Intuit Inc, Adobe (South Asia) and Facebook (India & South Asia). Bedi currently serves as the Statutory Board Member of Goals 101 in addition to VerSe Innovation.

Shailendra Sharma

Shailendra Sharma is another co-founder at VerSe Innovation Pvt Ltd. He also served as the Senior Vice President of Engineering at Dailyhunt. Earlier, he also worked in Tata Research and Development Center, Persistent Systems Pvt Ltd and Trilogy.

Sandip Basu

Sandip Basu is the Chief Financial Officer at VerSe Innovation who was recently appointed in January 2022. He is a qualified Chartered Accountant and Cost Accountant from the respective institutes. He worked in Bharti Airtel as its CFO for 5 years until 1997. Sandip Basu served as the CEO of several companies between 1997 and 2015 namely, BPL Mobile communications Ltd, Xcel Telecom Pvt Ltd and Loop Mobile India Pvt Ltd.

Bapu Kota

Bapu Kota is currently the Senior Vice President of Engineering at VerSe Innovation. He earlier served as the Chief Technology Officer and Vice President of Dailyhunt. Bapu Kota graduated M.Tech (Production Engineering) from IIT Bombay in 1996. He was once the Senior Director at Yahoo and AOL.

VerSe Innovation currently has a team of around 501-1000 employees.

VerSe Innovation – Startup Story

VerSe Innovation Logo

When VerSe Innovation was founded in 2007, it commenced its business operation as a B2B company. It was assisting telecom companies in the process of sending SMS alerts, notifying subscribers for newsletters, matrimonial sites, etc., This business went on for around three years. Later, in 2011, the founders decided to acquire Eterno Infotech, which used to run Dailyhunt (earlier Newshunt) from Umesh Kulkarni and Chandrashekhar Sohoni. Newshunt was later rebranded after 4 years and made Dailyhunt. This marked the company’s foray into the B2C market, the real business and growth of VerSe Innovation began only then.

VerSe Innovation – Mission and Vision

“To learn and define the real principles of inclusive and empowering technologies that seek to bridge the divide across class, culture, language and geography” – VerSe Innovation

It is the guiding principle with which VerSe Innovation functions. The company wants to empower the nation digitally and eliminate the language barriers. It wanted its platform to be accessible by everyone.

VerSe Innovation’s vision is “To create the world’s largest, most inclusive platform for content creators and audiences.” The company utilizes every inch of technological advancements to enhance and broaden its platform. VerSe’s investments and expansion plans reveal its steady growth towards its vision.

VerSe Innovation – Business and Revenue Model

VerSe Innovation offers content to users in their local language. It provides short and authenticated content through its platform to keep the viewer entertained and informed. The company generates revenue from the ads displayed on its apps and sites. VerSe also makes revenue often from tie-ups made with some businesses on its platform.

VerSe Innovation – Funding and Investors

VerSe Innovation has received 23 investments from various investors through multiple funding rounds. With the recent funding in April 2022, VerSe Innovation’s total valuation has reached $5 billion. Here is the list of all the funding received by the company:

Date	Round	Money	Investors
April 6, 2022	Series J	$805 million	Sumeru Ventures, Google, Meta, CPP Investments, Sofina, Ontario Teacher’s Pension Plan, Luxor Capital Group, Baillie Gifford
January 21, 2022	Series I	$27 million	CPP Investments
August 12, 2021	Series I	$431 million	Sofina, Siguler Guff & Company, Qatar Investment Authority, Carlyle Global Partners, B Capital Group, Baillie Gifford
February 8, 2021	Series H	$100 million	Sofina, Qatar Investment Authority, Glade Brook Capital Partners, Canaan Valley Capital
December 22, 2020	Series H	$100 million	Sofina, Microsoft, Lupa Systems, Google, Alphawave Group, Alpha Wave Global
November 24, 2020	Series H	$10 million	B Capital Group
May 1, 2020	Series G	$34.7 million	Lupa Systems
April 24, 2020	Series G	$490K	Sofina
April 18, 2020	Series G	$23 million	Goldman Sachs, Alpha Wave Global, Sofina, ByteDance, Advent Capital Management LLC
November 1, 2019	Corporate Round	–	ByteDance
August 8, 2019	Series F	$2.7 million	Goldman Sachs
May 15, 2019	Series F	$22 million	Sofina
May 5, 2019	Series F	$ 35 million	Goldman Sachs
January 18, 2019	Series E	$3.2 million	Sequoia Capital India, Omidyar Network, Renu Sehgal Trust, InnoVen Capital
September 3, 2018	Series E	$6 million	Alpha Wave Global
October 15, 2016	Series D	$25 million	Sequoia Capital India, Omidyar Network, Matrix Partners, Falcon Capital, ByteDance, Arun Sarin
February 6, 2015	Series C	$40 million	Sequoia Capital India, Omidyar Network, Matrix Partners, Alpha Wave Global
September 22, 2014	Series B	$13 million	Sequoia Capital India, Omidyar Network, Matrix Partners
February 7, 2011	Unknown	Rs 286 million	–
July 31, 2010	Unknown	Rs 111 million	–
September 29, 2009	Unknown	Rs 30 million	–
January 1, 2009	Unknown	Rs 200 million	Matrix Partners India
July 1, 2007	Seed	Rs 22 million	OnMobile

Sofina, Bytedance, Matrix Partners, Sequoia, Goldman Sachs, Alpha Wava Global were among some of the lead investors of VerSe, until Bytedance exited the captable at a discount of 56%, as per the news dated June 4, 2022. The regulator fillings of the company revealed that Bytedance sold its stakes to Ontario Teachers’ Pension Plan (OTPP) and Canada Pension Plan Investment Board (CPPIB).

VerSe Innovation – Mergers and Acquisitions

Apart from Newshunt and Eterno Infotech Pvt Ltd (both are addressed as Dailyhunt today), VerSe Innovation has acquired three companies for an undisclosed amount.

Acquisition Date	Name of the Company	Amount
October 13, 2021	GolBol	–
March 10, 2021	Vebbler	–
February 23, 2021	Cognirel	–

VerSe Innovation – Growth

Started as an assistive company for telcos, VerSe’s growth is believed to have kickstarted with the takeover of Newshunt in 2011. With consistent funding and backup from the investors, VerSe started to grow along with Newshunt. In 2015, the company renamed its news platform as Dailyhunt. Today, Verse’s Dailyhunt offers content in 14 languages and has a monthly viewer count of over 350 million.

In 2020, VerSe Innovation launched a short video app named ‘Josh’, a replacement for ‘TikTok’ right after its ban. This app became an immediate sensational hit among Indians. It took just 45 days for this entertainment platform to reach 23 million active users. Josh today has over 150 million monthly active users with 50 million creators as of April 2022. VerSe Innovation’s uncompromising goal toward technological development paved the way for its venture’s success. There was a 149% increase in its revenue during the previous financial year (March 2021) which is further expected to grow in the current and upcoming years.

VerSe Innovation’s Expansion to the MENA Region

VerSe Innovation plans to expand in the market of the Middle East. This will be started with Dailyhunt’s foray into Saudi Arabia, the UAE, Bahrain, Oman, Qatar, and Kuwait and is expected later to expand to other countries too, including Iraq, Iran, Israel, and Egypt. Furthermore, in the MENA region, Dailyhunt would also be launched in 3 other languages – Hebrew, Farsi, and Arabic in the MENA region. Desktop, web, and mobile app version, will be the 3 different versions that Dailyhunt will launch in, which will be available for both iOS and Android platforms.

As per the news dated June 21, 2022, VerSe’s strategic and business development in the MENA region will be led by Shekhar Iyer, whom the company has appointed as the director and general manager. Iyer has previously worked with Abu Dhabi Media (Radio Mirchi), Percept Gulf (MAME), Zee Entertainment, Indian Express, and Khaleej Times for which he has been given this opportunity.

Dailyhunt’s expansion plans to the MENA region will be fuelled by VerSe’s partnership with 5000+ content partners, which will include numerous news platforms including Al Khaleej, The Brew, MENA Newswire, Brandknew, KKompany, Chalk Media, Mudgal Kreations, Buzzing, and Gulf Today.

VerSe Innovation – Competitors

BuzzFeed

BuzzFeed is an American digital media company that offers entertainment and news to its users. The company’s headquarters is located in New York, USA. The platform’s ‘social sharing’ feature and a lot of interesting content and activities keep the users coming back to them.

Inshorts

Inshorts is another digital news platform that gives the latest news in a crispy manner. Every news on its platform does not exceed 60 words. Inshorts contain news from all categories like business, sports, fashion, current events, etc. It is considered to be one of the top competitors of VerSe Innovation’s Dailyhunt.

Moj

Moj is a short-video-sharing platform similar to Josh. It proves to be the best competitor of Josh in terms of content, quality, services offered, etc. Moj is available in 16 languages.

ShareChat

ShareChat is another social networking service founded in 2015 in Bengaluru. It has both news and entertainment-based content in its application. This platform provides a facility called chatroom, which often organizes some chat sessions with celebrities. ShareChat functions in 15 languages and has 250 million active monthly users.

VerSe Innovation – Future Plans

VerSe Innovation plans to induce technological advancements and Artificial Intelligence into its system. The company recently received huge funds from investors. The co-founders said that these funds would be used to set up labs across the globe to solve video encoding problems on its platform.

VerSe also has plans to expand into the international market, especially in South East Asia. After achieving the targeted growth in India, the company will set its foot outside the country within a year.

FAQs

What is VerSe Innovation as a company about?

VerSe Innovation is a technology platform that helps its users to consume information and socialize with their community and media.

Who are the founders of VerSe Innovation?

Virendra Gupta, Umang Bedi, and Shailendra Sharma are the co-founders of the company.

What is the total valuation of VerSe Innovation?

With the recent funding worth $805 mn that came in April 2022, the company’s total valuation has reached $5 billion.

What are the platforms that are functioning under VerSe Innovation?

Dailyhunt and Josh are the two popular platforms that come under VerSe Innovation.

Who are the competitors of VerSe Innovation?

Top competitors of VerSe Innovation are:

BuzzFeed
Inshorts
Moj
ShareChat

June 22, 2022

11 Best Ways to Improve Your Facebook Organic Reach

When it comes to Facebook, no one knows how the algorithm might change, what will be promoted to users, and what will be lost forever in the millions of posts made by Facebook users every day. Businesses and influencers spend a lot of money to get their posts sponsored so that it gets promoted to their targeted demographic but still sometimes the result is not quite satisfying or what they expected it to be.

But there are some ways people can improve their reach and promote their services on Facebook, as it is one of the most profitable platforms because of the number of users it has. It has more than 2.8 billion active monthly users and the number keeps on increasing, so you know that it is quite beneficial to promote a business, especially new ones that need extra reach and attention.

WIDGET: leadform | CAMPAIGN: Link Building

Now the question is how to do that? How to increase your Facebook reach when the platform is overly saturated and populated? Following are some tips and tricks to improve your Facebook reach and gather the audience you desire.

Tips to Improve Organic Reach on Facebook

Make Videos on Facebook
Do Livestreams
Keep Mixing Your Post Feed
Make a Perfect Posting Schedule
Do Not Use Click Baits
Share Your Content on Facebook Groups
Make the Most of Popular Topics
Humanize Your Brand
Learn From Your Competitors
Try to Respond Quickly to Comments
Set up a Facebook Contest

How to get more organic reach on Facebook

Make Videos on Facebook

These days, short videos are ruling social media and are the most consumed form of entertainment by users. This happened after the extreme success of TikTok, and from there, every major social media platform created its own short video option for its users. It is quite effective as it catches the attention of the user in a very short time and it is easy to make.

So the platform wants you to make more videos as they are getting more clicks and people love to watch short videos. So if you make original videos on the Facebook platform, it is going to promote them more and they will reach thousands and millions of new people who might be interested in what you have to say or offer, and this will result in getting new followers for your account.

Do Livestreams

One more video format that you can do is a live stream. People love to stop by and interact sometimes, and it is proven by a lot of studies that it increases the reach and number of followers. If you want to create a more personal bond with your audience, you can do live streams about sharing some of your experiences or you can cover some topics close to your heart that your audience will be able to relate to and connect to. These days, Q&As are getting really popular.

In this format, the audience asks questions to the person, and this creates a great conversation and a connecting moment for both the creator and the audience. If your audience finds the interactions interesting and entertaining, they might come again, which will increase your number of followers.

Keep Mixing Your Post Feed

If you want to keep the audience interested in your account, you have to mix up the content. You can’t just do the live streams all the time or only post pictures or videos. You have to mix things up. It is important to keep your feed interesting and attractive for new visitors and for those who are already following your page.

So you can post a picture, share a nice quote with your audience, or post a video sometimes. It is all about making your feed and content diverse so that different types of people can tune in and can interact with your content.

Make a Perfect Posting Schedule

Even if your posts are very interesting or the memes you are posting are really funny, if your publishing timing is not good, then it is all in vain. It is important to post your content when most of your audience is online and will be able to see the content, like, and share it. This is something you have to figure out by posting frequently and regularly and understanding the reaction you are getting from your followers.

Do Not Use Click Baits

One thing people do not like on the internet is clickbait. The internet is already full of clickbait, so if you also use clickbait to attract your audience, it might work in the beginning, but as time passes, the audience will stop clicking on your posts or stop following you because of the reputation of you posting clickbaity stuff. So try not to feed into it. It seems lucrative, but the people on the internet know what they want, and if you keep on disappointing them with clickbait, they will stop following your account.

Share Your Content on Facebook Groups

Facebook groups have over 400 million members, providing a tremendous chance for businesses or individuals to market their content or services to the group’s like-minded members. It’s a fantastic way to spread your message while also gaining new followers for your account. You can also start your own group and invite your friends and followers to join. This makes following you more enjoyable, and as more people join your group, more people will learn about your company or anything you have to offer.

Make the Most of Popular Topics

Things are always changing on the internet, especially the trends. Anything can be a trend on the internet. Try to be with the times keep track of the trends and post accordingly. So that your audience is never bored with your content and you are always on the cutting edge. If you want to attract a new audience, especially from the younger generation, you should always keep tabs on what is trending and how you can use that to create new content for your feed.

Humanize Your Brand

If you give more humanized and personal responses to the comments on your posts and share real-life experiences and stories, then more people will feel connected to your account. Authenticity is what attracts people on the internet. If your posts and interactions feel more human and thoughtful, then it will attract more people to your account, and they will promote your account to others too.

Learn From Your Competitors

One of your best teachers is your competitor. You can learn a lot from them. Check out the ads that your competitors are showing on Facebook. Three are several ad spying that you can take the help from. One of the Ad Spying tools is AdSpyder, which provides insight into the SEO strategy of your competitors. After this, you can implement these strategies on your own Facebook Page.

Try to Respond Quickly to Comments

If your followers or viewers have any questions or remarks, it’s a good chance to make a solid first impression. However, if you do not answer soon, it may be too late and you will be unable to engage in meaningful conversation with the commenter. If you get a query or comment, attempt to react within 30 minutes. After that, the commenter may forget that they asked you a question, or they may believe that their query is unimportant to you. And this is not a nice first impression for a new company.

Set up a Facebook Contest

It is always a good idea to run a competition for your audience. You can give a prize to a winner, or a “shoutout” will also do. And you can make your audience vote for the winner, so the competition is fair and everyone has a chance to win. The competition can be about anything related to your brand, anything creative, like “best quote” or “best caption for your picture”.

Conclusion

Sometimes you don’t have to pay a ton of money to promote your Facebook account and increase your reach, but it does require a lot of hard work and planning. It can be a little tricky sometimes as the platform keeps on changing its terms and algorithms, but there are some steps you can follow to improve your reach and create a loyal fanbase. Being consistent with your postings and keeping them genuine and humanised will help you a lot, especially if the account is a startup.

FAQs

What is Organic reach on Facebook?

The number of individuals who saw content that wasn’t promoted with advertising money is known as organic reach.

How does Facebook calculate organic reach?

The number of times a post appears on a person’s screen is used by Facebook to determine reach.

Is organic better than paid?

Organic is more cost-efficient in the long run.

May 14, 2022
Top 9 Popular Social Media Apps Made in India
India-based social media apps have seen a rise in the country and worldwide, after the prohibition of the usage of TikTok and some other Chinese apps in India. The Prime Minister of the country has been asking the citizens to shift their usage to “Made in India” apps to work towards what we envision as an “Atma Nirbhar Bharat”, which is the vision of the PM to make India a self-reliant nation.

So, here’s a look at some of the best Social media apps made in India that you can use:

Popular Social Media Apps Made in India
1. Sharechat
2. Koo
3. Chingari
4. Josh
5. Flik
6. Moj
7. Mitron
8. Leher
9. Kutumb
Indian Social Media Apps

Popular Social Media Apps Made in India

Here are the 9 best Indian social media apps people can use.

Sharechat

ShareChat – Indian social media app

ShareChat is an Indian Social Media app. It is a social networking service that is growing to become one of the best social media apps for chatting with its headquarters in Bangalore, India. Mohalla Tech Pvt. Ltd is the parent company and they were the ones who developed the app. Its initial release was during the month of January 2015. ShareChat is available in GooglePlay and also for iOS users. You can use Share Chat in over 15 different languages.

The company was started by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, who were graduates of IIT Kanpur. This Mobile Application has 250+ Million monthly active users.

ShareChat offers features that include private messaging. You can even tag people in videos using this platform. This platform also allows you to share social content with other unknown users such as videos, jokes, songs, and other language-based content.

ShareChat’s parent company Mohalla tech has acquired some companies lately including Transversal, a tech-owned short video platform; Elanic, which is a Bengaluru-based online fashion marketplace; Member, which is a meme discovery and sharing platform, and Circle Internet, which is a hyperlocal information platform. All the above platforms were acquired for undisclosed amounts.

Koo

Koo – Indian social media app

The app was earlier known as Ku Koo Ku. It was founded by Aprameya Radhakrishna who is the current CEO of the application, and Mayank Bidawatka. In August 2020, the app won the Government of India’s Atmanirbhar App Innovation Challenge.

The app won the Aatmanirbhar App Challenge, which was organized by the Indian government to foster local innovation. While Koo has many of the same capabilities as Twitter, it also lets users publish in Indian languages other than Hindi.

One of Koo’s selling advantages is that it is available in numerous Indian languages. “To connect with Indians in Indian languages,” it says on its website. Koo can be used on a computer (website) or on a mobile device (app). It’s available in the Google Play and Apple App Stores, and users may sign up with their phone number. Currently, English, Kannada, Tamil, Marathi, and Telegu are supported by Koo. Support for Bengali, Gujarati, Oriya, Malayalam, Punjabi, and Assamese is also in the pipeline, according to their website. A user can write up to 400 characters of text, which is higher than Twitter’s limit of 280 characters. All multimedia functions, including audio and video recording, are likewise supported by Koo.

Chingari

Chingari – Indian social media app

Chingari is an Indian-based short-video platform. It was launched in the year 2018 in the month of November. It is a video-sharing and social networking service where the users can create short videos.

Chingari lets its users create videos that provide features to lip-sync, dance, voice-over movie dialogues, etc. The ban of TikTok has led this social media video app to gain a lot of popularity in India.

Josh

Josh – Indian social media app

Josh is an Indian-based short video platform It was launched in the year 2020 in September by Dailyhunt. Dailyhunt is an Indian content and daily news application which is located in Bangalore, India. It provides content in 14 Indian languages. It was founded by Umesh Kulkarni and Chandrashekar Sohoni who were ex-Nokia employees. It was released initially in the year 2010.

The short video platform, Josh has short videos which are trending and viral that you can share with your followers. The app lets you create your unique videos. The App has videos on dance, music, comedy, jokes, and pranks. It also has videos on various challenges, pets, cooking.

The Mobile application has an easy-to-use Josh beauty camera with real-time filters, face stickers, special effects, makeup camera, emojis. Etc. You can even create Duet videos on Josh. You can share the videos on WhatsApp or Facebook and you can set it as your status.

Josh is India’s number 1 Short videos app. The launch of this platform is considered to be the next step by Dailyhunt to release more apps in the future.

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Flik

Flik – Indian social media app

Flik is a social media app that is trying to change the experience of chatting by making it much more enjoyable and is gearing to stand one of the top social media platforms made in India. The app provides a feature that is a mixture of a social media app and a dating app. It was founded by Bahadursinh Jadeja and launched on the year 10th of September 2019. The parent company of this mobile application is Loopytime Pvt. Ltd.

You can connect with new people using Flik. Flik helps you in finding friends and increasing your contact. It has an additional feature which is for dating and you can match with a like-minded person on the app. Flik can be considered a dating app as well.

Flik is one of the few mobile applications that provide features such as social media and dating in a single platform. The app can be used in Hindi. It provides features such as personal messaging, video calls and voice calls, audio messages, etc. If you would like to add live stories of the content Flik allows you to do that, flik is one of the social media sites that help you to share it with your friends.

Flik allows you to share files in any format such as pdf, ppt, word, mp3, excel, Apk, zip, and much more. Flik is rated for 18+. It has 10K+ downloads on the Play store. The app is available in the Play store and the size is around 12 MB.

Moj

Moj – Indian social media app

Moj app is a social media platform for video sharing and its parent company is ShareChat, and is owned by Mohalla Tech Private Ltd. Moj was founded by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan. It was founded immediately after TikTok along with other Chinese apps was banned in India after the India-China situation in 2020.

The social networking platform began its journey on 29 June 2020 and in just two days 50 thousand downloads were made from the Google Play Store. The main features that it offers are special effects, emoticons to use on your videos, and others. Different genres of videos can be made like comedy, education, dancing, and acting. The duration of the videos can be of 15 seconds to 1 minute.

The app is growing to be one of the most popular social media with a support of over 15 languages and in January 2021, it has crossed 100 million downloads. In 2021, it generated $102 Million in revenue.

Mitron

Mitron – Indian social media app

Mitron is launched by Shivank Agarwal and Anish Khandelwal on April 11, 2020. It is a video sharing app that provides you with the feature of creating, editing, and sharing your videos. With just a size of 26 Mb, it can easily get fit into your phone space without any problem.

The features that the offers include a cool range of transitions, special effects. Apart from that, the users can edit their videos as per their requirement and there are various types of audio to choose from and can be used in your video. The app is free. Mitron offers more than 15 different categories for content. This app is very popular in the Indian Short video content ecosystem.

Leher

Leher – Indian social media app

Leher is an India Social networking platform that provides room for audio and video discussion. It was founded in the year 2018 on the month of August by Atul Jaju and Vikas Malpani. It is a live discussing platform and any topic can be discussed here with your community and friends. You can also join the discussion of your favorite topic here.

It is easier to interact with the audience and one can do live Q&A, polls comments, and one can also send a direct message to the person they want to. The person who is hosting a discussion, and invite other people of their choice in the discussion and can ask them to participate in it. Stickers and Emoji reactions are also offered to the users to make the discussion more fun

Leher made revenues close to Rs 11 lakhs in FY20, which was a laudable rise from Rs 4 lakhs, which is managed in FY19. It is a competitor of the Clubhouse app.

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Kutumb

Kutumb – Indian social media app

Kutumb was founded in the year 2020 by Abhishek Kejriwal and Mohit Sharma and is a social networking platform. Through this app, one can get connected with people through their communication and can share images, videos, news, and other things. All of these can be done in your choice of regional languages.

During the time of Covid’s second wave, it is through the help of Kutumb app that numerous NGOs managed to collect donations to help the victims of the Covid-19 disease and prevent or overcome its dreadful effects.

Conclusion

There are a lot of other famous Indian-based Social Media Apps and we would definitely be able to find a lot more different social media platforms coming up in the future. Some apps like Houseparty, a messaging platform; Trell, which is similar to Pinterest, Helo, and Vero social media platforms, and many more.

4.7 billion social media app downloads were recorded at the end of the first half of 2021 with Asia leading the charts. India is the leader of social media downloads, as per the same report App Annie. Therefore, every second, someone or the other is registering on one of the popular social media sites including the made in Bharat apps. If you haven’t visited these websites/platforms yet, now is the time to do so!

FAQ

What is the first Indian social media app?

Bharatam is India’s first own Social Networking platform. It is a platform of the Indians, by the Indians, and for the Indians.

How many Indian apps are there in India?

There are more than 161,022 apps from Indian publishers on Google Play.

Which apps are banned in India?

Some apps that are banned in India are:
- TikTok
- Shareit
- Kwai
- UC Browser
- Baidu map
- Shein
- Clash of Kings
- DU battery saver
What are the Indian Social Media Apps?

Some popular Indian social media apps are:
- Sharechat
- Koo
- Chingari
- Josh
- Flik
- Moj
- Mitron
- Leher
- Kutumb
February 16, 2022

Likee – The Popular Video Making App Banned In India

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Likee.

Short video-making apps have become immensely popular today, particularly among the millennials. While TikTok continues to remain the most popular short videos platform, another platform that grabbed attention is Likee. In 2019, Likee registered 330 million downloads worldwide, and half of these downloads were from India. On 29 June 2020, the Government of India declared a ban on 59 apps on the grounds of “stealing and surreptitiously transmitting users’ data in an unauthorized manner to servers which have locations outside India.” Likee is one among those banned apps.

While Likee is not currently available for download in India, the app is still functioning in around 180 countries. It was declared the sixth most downloaded app globally in the Q1 Global App Market Index (reported in April 2020) by ‘App Annie’, a leading mobile data and analytics company. This StartupTalky post covers everything you need to know about Likee.

Likee – Company Highlights

Startup Name	Likee
Headquarters	Singapore
Sector	Video Editing and sharing application
Founder	Jason Hu
Founded	2017
Parent Organization	Bigo Technology Private Limited
Website	www.likee.com

Likee – About
Likee – Parent Company and Owner
Likee – Founders and Team
Likee – Name and Logo
Likee – Revenue Model
Likee – Revenue and Growth
Likee – Competitors
Likee – FAQs

Likee – About

Likee is an app that allows users to create, edit, and share short videos. The app helps in the creating engaging videos through cutting-edge special effects, video shooting techniques, and editing tools. Likee was launched in July 2017 by Singapore-based Bigo Technologies, its parent organization. The video creation app connects people across the world and forms communities based on shared interests. The mobile app is compatible with both Android and iOS.

One of the primary reasons behind Likee’s popularity among Indians was the app’s availability in 15 Indian regional languages. The app also supports other languages such as Portuguese, Arabic, English, and many others. Likee also provides a ‘parental control’ feature to address the growing concerns of the parents over the type of content their children view on the app.

Likee App

Likee – Parent Company and Owner

Likee is the brainchild of Singapore-based BIGO Technology, which in turn is owned by JOYY, a Chinese company listed on the NASDAQ.

BIGO Technology is a growing technology-oriented company with more than 30 offices and 6 R&D centres around the world. BIGO’s products and services are powered by Artificial Intelligence; the catalog includes Bigo Live (live streaming) and Likee (short-form video platform). With the aim to empower the new generation in today’s digital environment, BIGO has touched the lives of billions of people across the globe.

Likee – Founders and Team

Li Xueling and Jason Hu are the co-founders of BIGO Technology, the parent company of Likee.

Bigo Technology co-founder and President Jason Hu had a humble beginning. At the age of 19, he was working at a factory in China. Jason, who had a junior college degree, appeared for national graduate entrance exams and was selected for a post graduate computer science program at Peking University. Jason worked with Alibaba and Microsoft, post which he joined ‘JOYY’ (earlier known as YY). JOYY is a leading video-based social media platform. JOYY founder Li Xueling was quite impressed with Jason’s way of working and selected the latter as the co-founder of JOYY’s Singapore-based venture ‘BIGO Technology’, which was launched in 2014.

Bigo Technology co-founder and CEO David Xueling Li holds a Bachelor’s degree in Philosophy from Renim University of China. Xueling Li also founded CFP.cn in the year 2000, a copyright trading platform for journalists and photographers. From 2003-2005, Xueling Li worked as the chief editor at Netease.com, a Chinese portal, before staring JOYY in 2005.

Likee – Name and Logo

When the app was launched in 2017, it was named “LIKE” and in mid-2019, the name was changed to “Likee”. The idea behind adding the extra ‘e’ to ‘like’ was to stress on the extra value the company began generating for its users.

Likee Logo

Likee – Revenue Model

Likee generates money through in-app purchases, advertisements, and live streaming. Many music and movie production houses also tie up with Likee to promote their projects; this collaboration also brings in revenue for Likee. Popular Bollywood movies such as Chhichhore, Dabangg 3, Panipat, and Housefull 4 were promoted through Likee and succeeded in garnering massive user engagement.

Likee – Revenue and Growth

The app caters to more than 115.3 million active users. As per Sensor Tower’s data, Likee made $776,000 in India through in-app spending.

Likee was declared as the ‘most popular app’ , ‘the best social app’, and ‘the most entertaining app’ in the Google Play Awards of 2017.

Likee was ranked as the number one app in ‘Top 10 Breakout Apps’ list by App Annie’s report of 2019. Likee ranked sixth in the list of the top apps throughout 2019 and seventh in terms of overall worldwide downloads in Q4 of 2019, as reported by Sensor Tower.

In 2019, Likee made it to the Guinness Book of World Records for creating the “largest online video album of people waving a flag in India” under its ‘No matter where I am, #IAMINDIAN’ campaign.

In June 2020, before its ban, Likee’s app had 6.1 million new installs in India. The Likee team was quite optimistic about its expansion in India but with the ban on the app, the situation doesn’t appear to be optimistic. The ban will have a significant impact on the app’s revenue and user base size.

Likee – Competitors

Some of the main competitors of Likee are:

If Likee is to maintain an indomitable lead, it has to focus on the enchanting factors of the video creation and user participation.

Likee – FAQs

Who is the founder of Likee?

Li Xueling and Jason Hu are the founders of Likee app.

Which country developed Likee App?

The parent organization of Likee’s app is Singapore-based BIGO Technology, which is owned by Chinese Internet firm JOYY Inc.

When was Likee created?

Likee was founded in 2017.

Who is the Owner of Likee?

Likee is owned by Singapore-based BIGO Technology. JOYY Inc. is the parent company of BIGO.

Is Likee App same as Tik Tok?

Yes. Likee is similar to TikTok in the sense that it allows users to create short videos.

Is Likee also banned in India?

Yes. Likee App is among the 59 apps banned by the The Government of India. The ban also encompasses Tik Tok, UC News etc., for “engaging in activities prejudicial to the sovereignty and integrity of India, defence of India, security of state and public order.”

Is Likee Chinese app?

The parent organization of Likee app is Singapore-based Bigo Technology, which in turn is owned by Chinese Internet firm JOYY Inc.

August 7, 2021

Why Zhang Yiming is Stepping down as ByteDance’s CEO?

Byte Dance which is a parent company of popular short-video app TikTok which has a huge market worldwide. The popular application was banned in India and was about to be banned in the United States. Recently the founder of TikTok and the CEO of ByteDance had announced that he is going to quit from his positions as a CEO. Let’s look at the reason why he decided to quit from the post of CEO of ByteDance?

About ByteDance
Why Zhang Yiming is Stepping down as Bytedance’s CEO?
Who will be the Next CEO of ByteDance?
FAQ

About ByteDance

ByteDance is an international internet technology company that is based in China. The company was founded in the year 2012 and has its headquarters in Beijing and it is legally domiciled in the Cayman Islands.

ByteDance is the developer of TikTok and Douyin who are video sharing social networking services. In the year 2017, the company had acquired Musical.ly which was a famous social media startup and combined it with TikTok.

As of 2018 the company had around 800 million daily active users. As of March 2021, the company has a valuation of more than USD 250 billion.

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Why Zhang Yiming is Stepping down as Bytedance’s CEO?

Zhang Yiming was the founder of TikTok and he is currently the CEO of ByteDance. He is one of the major pioneers behind making the tech giant successful and making it one of the biggest names in Chinese tech.

Yiming had announced that he will be stepping down from the post of CEO. He had announced that in an internal memo sent to the employees on 19 May 2021. The major reason for stepping down from the position as mentioned is that he lacks some of the skills required by an ideal manager.

He added that, he is more interested in analyzing the principles related to the market and organizations and to leverage these theories which will help in reducing the works related to management rather than managing people.

He also conveyed that he would prefer reading and day dreaming than running the tech giant. He added that he would transition to a new role by the end of 2021 where he would concentrate on long-term strategy, social responsibility and corporate culture.

Zhang Yiming on stepping down as ByteDance’s CEO

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Who will be the Next CEO of ByteDance?

Zhang Yiming has conveyed that he will be handing the position of CEO to Liang Rubo who is co-founder and the HR head of ByteDance. In order to ensure a smooth transition, the two men are looking forward to working together for the next 6 months.

According to the memo received by the employees, Yiming has communicated that Liang Rubo would be better with his strengths in management, organization and social engagement.

Liang Rubo had prior experience as he was the head of the R&D of Lark and Efficiency Engineering and he currently is the head of HR and marketing role as the company had scaled up at an incredible level on a global basis.

FAQ

How much is Zhang Yiming worth?

The net worth of Zhang Yiming is 3600 crore.

When was ByteDance founded?

ByteDance was Founded in 2012.

Who is CEO of ByteDance?

The new CEO of ByteDance is Liang Rubo.

Conclusion

This is considered to be another big change in the upper management as the TikTok CEO had quit back in 2020 just 4 months after he was appointed to the new position. The popular social network application is being banned in India and there is no information about the lifting of the ban.

May 21, 2021

ByteDance’s Success Story—World’s Most Valued Startup

A survey carried out by TCS in 2011-2012 revealed that the younger generation in India prefers smartphones over television when it comes to entertainment. Not just India, around the world, today more and more people are turning to their smartphones for entertainment, information, and more, and one company that is making the most of this trend is ‘ByteDance’. Founded in the year 2012, this technology company has developed many platforms for information, education, inspiration, and more, and these platforms are being loved and used by people from all around the world. One of the most popular platforms developed by ByteDance being TikTok, which has over 800 million active users worldwide as of 2019.

In the current scenario, owing to the growing tension between China and many countries in the world, made-in-China products including apps are being boycotted by many countries like the USA, UK, Australia, Philippines, Vietnam, and India. Though the growing hate for China has led to ByteDance losing many users, but from the startup point of view, ByteDance no doubt has done a commendable job, as it rose to be the ‘World’s most valuable startup’, just within 8 years of its inception. This article is a compilation of some important and fascinating facts and figures about ByteDance that you will love to know.

COMPANY HIGHLIGHTS

Startup Name	ByteDance
Headquarter	Beijing, China
Founder	Zhang Yiming
Founded	9th March 2012
Industry	Internet
Parent Organization	ByteDance Ltd.
Website	bytedance.com

ByteDance—About
ByteDance—Founder & Team
ByteDance—Acquisitions
ByteDance—Funding & Investors
ByteDance—Competitors
ByteDance—Growth
ByteDance—Future Plans
FAQ’s
Conclusion

ByteDance—About

ByteDance Logo

Based in Beijing China, ByteDance is a multinational internet technology company, and it has developed many popular mobile-first products. Some of the popular products of ByteDance’s include –

Douyin is similar to Tiktok and is available in China. Douyin lets its users create short-form mobile videos.
Toutiao or Jinri Toutiao, ( meaning today’s headlines) is one of the most popular content discovery apps of China. The company’s algorithm is designed to serve customized content to its users.
Tiktok – Similar to Douyin that operates in China, Tiktok is a platform that operates outside China. Tiktok lets its users create various interesting short lip-sync, dance, comedy, and other videos
Xigua – Earlier known as Toutiao video, Xigua video is an app through which users can discover, enjoy and share short as well as long-form videos.
Helo – Developed especially for India, the Helo app curates content in 15 Indian regional languages and provides customized content to each user.
Lark – Collaboration and communication platform Lark make work easy for a remote team through various features like messenger, video conferencing, cloud storage, calendar, and online docs and sheets.

Besides these, there are several other platforms by ByteDance like, BaBe, which is Indonesia’s leading news and content app, Gogokid – an English learning platform for kids, and Vigo Video – a video-making app. However, as per recent reports (June 2020), ByteDance is set to shut down Vigo Video in India.

ByteDance—Founder & Team

Zhang Yiming | Founder, Chairman, and CEO of ByteDance

Founder, Chairman, and CEO of ByteDance, Zhang Yiming is an entrepreneur and philanthropist. A Chinese national, Zhang Yiming, presently is 37 years old. He completed his graduation (software engineering) from Nankai University in Tianjin. Yiming’s personal wealth is estimated at $13 billion, which makes him the 9th richest man in China.

In the year 2006, Yimimg became the fifth employee and first engineer at the travel website Kuxun. Later he became the technical director at Kuxun. In 2008, Yiming joined Microsoft, however found it tough to cope up with the company rules of Microsoft which made him leave Microsoft to join Fanfou (Twitter clone in China). In 2009, Fanfou was shut down owing to certain controversies, and that very year, Yiming started his very first startup 99fang.com, which is a real estate search portal. Meanwhile, smartphones began to take over and more and more people started using smartphones, and Yiming could very well see the opportunity underlying it, which made him leave 99fang.com to start ByteDance in 2012.

Currently, ByteDance has over 60,000 employees in 126 cities.

ByteDance—Acquisitions

ByteDance has acquired several companies to date –

In 2017, ByteDance acquired ‘Flipgram’. Flipagram, Inc. is a place where cropping and editing of videos are made simple along with making a video, adding music to that, and making it a film.
In November 2017, the global news app News Republic got acquired by ByteDance.
Musical.ly, (a lip-sync video making and sharing platform) is another major acquisition made by ByteDance in 2017. In 2018, ByteDance merged Musical.ly with TikTok.
In 2019, ByteDance acquired big data firm Terark.
Baike.com, China’s local online encyclopedia was also acquired by ByteDance in 2019.
In 2019 itself, ByteDance acquired Shanghai based mobile game developer, Mokun Technology
In January 2020, ByteDance acquired LevelupAI, An AI startup that provides AI solutions for Video Game Industry.
Baikemy.com, is the latest acquisition by ByteDance. Acquired in May 2020, Baikemy.com is one of China’s largest medical information portals.

ByteDance—Funding & Investors

ByteDance has raised funding worth over $ 7.4 billion to date. Below are the details of the funding raised by ByteDance so far –

Date	Stage	Amount	Investors
January, 2012	Series A	$5 Million	SIG China
January, 2013	Series B	Undiclosed	Yuri Milner
June, 2014	Series C	$100 Million	Sequoia Capital China, Source Code Capital, Weibo
April, 2017	Series D	$1 Billion	K3 Ventures, CCB International, Altimeter Capital, Sequoia Capital China, Qiming Venture Partners
August, 2017	Private Equity Round	$2 Billion	General Atlantic
October, 2018	Series E	$3 Billion	General Atlantic, SoftBank,Kohlberg Kravis Roberts, Primavera Capital Group
April, 2019	Debt Financing	$1.3 Billion	Goldman Sachs, Morgan Stanley
August, 2019	Funding round	–	GGV Capital
March, 2020	Seconadary Market	–	Tiger Global Management

ByteDance—Competitors

In China, major Competitors of ByteDance are Alibaba, Baidu, and Tencent.

ByteDance took a larger piece of the digital advertising market than fellow Chinese companies like Tencent and Baidu during the first half of 2019. ByteDance has overtaken Baidu to become the second-largest performer in China. ByteDance took 23% of all digital media to spend in the first half of the year 2019, which is equivalent to $7 billion.

Globally, ByteDance is competing with giants like Facebook, Google, and Snapchat.

ByteDance—Growth

Many platforms developed by ByteDance have received wide popularity. As estimated by mobile app analytics platform Apptopia, one of ByteDance’s top popular products TikTok’s revenue raised by 310% to over $50 million in the last quarter of 2019.

ByteDance’s revenue increased to $ 17 billion in 2019, from $7.4 billion in 2018. Again ByteDance’s profit for 2019, is reported to be $3 Billion.

Talking about valuation, ByteDance is reportedly worth over US$100 billion as of May 2020 based on recent prices for the Chinese company’s shares on secondary markets, according to the Financial Times. Thus now ByteDance is valued over one-third higher than that in November 2018, when it was valued at around $ 75-$78 billion. The company is no doubt growing into a potent online force.

ByteDance—Future Plans

Amidst the coronavirus crisis, while many companies are busy cutting down their workforce, ByteDance in April 2020, announced that it is hiring staff to fill 10,000 vacant posts in different domains. In 2020, ByteDance is planning to hire 40,000 employees, in a bid to match Alibaba’s headcount. Besides, ByteDance is looking forward to strengthening its position in areas such as e-commerce and gaming. The company is also expected to go public soon.

FAQ’s

What does ByteDance mean?

ByteDance is the developer of the video-sharing social networking services and apps TikTok and Douyin, the Chinese-specific counterpart to TikTok.

Who is TikTok owned by?

A US trading firm reportedly owns 15% of TikTok-owner ByteDance, a stake potentially worth more than $15 billion. US trading firm Susquehanna reportedly owns 15% of TikTok-owner ByteDance, a stake that is potentially worth more than $15 billion.

Is ByteDance a good company to work for?

Even though the recent layoff, it’s very much satisfying to do a job here. Work culture, management, policies are excellent and I wanna go along with my ByteDance family for many more years.

Is TikTok owned by Chinese government?

TikTok is owned by the Chinese technology giant ByteDance. And while TikTok has taken steps to distance itself from its Beijing parent company, both the Trump administration and some Republicans and Democrats in Congress fear the Chinese Communist Party could use TikTok as a tool to spy on Americans.

How does ByteDance make money?

One obvious way TikTok makes money is by running ads. In June of 2020, the popular video-sharing app launched TikTok for Business as a way for brands to run their own ads within the app. There are several types of TikTok ads, including In-Feed ads, Brand Takeovers, and Branded Hashtag Challenges.

Conclusion

ByteDance is a global tech company which is headquartered at Beijing, China. The company is operating on a range of platforms allowing people to connect across languages, cultures and geographies to create, discover and connect. The company has products mostly in social media applications. The company has a portfolio of applications available in over 150 markets and 75 languages, which includes TikTok, Helo, Douyin, Resso, Lark, Toutiao, and BaBe.

Are you looking to work for ByteDance? They’re looking for creative, bold people who embrace ownership and are driven to make a positive impact on the world. If you’re excited to collaborate with diverse global teams and lead fast-paced initiatives that make a difference from day one, work with us and challenge yourself to move the world!

March 30, 2021

Tag: short video platforms

How Short-Video Platforms make money?

Promotion Of Brand

Sponsorship

Affiliate Marketing

Collaboration

Transactional Video on Demand (TVOD)

Subscription Video on Demand (SVOD)

Hybrid Model

Conclusion

FAQs

What is the Business Model of TikTok?

Which countries have banned TikTok?

Why is TikTok banned in India?

Which is the best platform for short videos?

Which short video app is best to earn money?

Which app is best for short video editing?

VerSe Innovation – Company Highlights

VerSe Innovation – About

VerSe Innovation – Founders and Team

Virendra Gupta

Umang Bedi

Shailendra Sharma

Sandip Basu

Bapu Kota

VerSe Innovation – Startup Story

VerSe Innovation – Mission and Vision

VerSe Innovation – Business and Revenue Model

VerSe Innovation – Funding and Investors

VerSe Innovation – Mergers and Acquisitions

VerSe Innovation – Growth

VerSe Innovation’s Expansion to the MENA Region

VerSe Innovation – Competitors

BuzzFeed

Inshorts

Moj

ShareChat

VerSe Innovation – Future Plans

FAQs

What is VerSe Innovation as a company about?

Who are the founders of VerSe Innovation?

What is the total valuation of VerSe Innovation?

What are the platforms that are functioning under VerSe Innovation?

Who are the competitors of VerSe Innovation?

Tips to Improve Organic Reach on Facebook

Make Videos on Facebook

Do Livestreams

Keep Mixing Your Post Feed

Make a Perfect Posting Schedule

Do Not Use Click Baits

Share Your Content on Facebook Groups

Make the Most of Popular Topics

Humanize Your Brand

Learn From Your Competitors

Try to Respond Quickly to Comments

Set up a Facebook Contest

Conclusion

FAQs

What is Organic reach on Facebook?

How does Facebook calculate organic reach?

Is organic better than paid?

Popular Social Media Apps Made in India

Sharechat

Koo

Chingari

Josh

Flik

Moj

Mitron

Leher

Kutumb

Conclusion

FAQ

What is the first Indian social media app?

How many Indian apps are there in India?

Which apps are banned in India?

What are the Indian Social Media Apps?

Likee – Company Highlights

Likee – About

Likee – Parent Company and Owner