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  • How to Set Up Your Shopify Store? | Complete Guide for a New Shopify Store Owner

    Every new business is brought into existence for two motives, the first is to earn high profits, and the second is to provide the people with what they need. This is both an enthusiastic and overwhelming affair. Making a difference in the world with your products, especially in the eCommerce industry, means you’re on the verge of something very big.

    Whenever you head out to buy products online, you always vouch for the platforms that are the most promising. You trust these online stores as they have delivered their best products to you or others. Shopify stores are perhaps the most efficiently launched and managed online businesses. From selling consumer goods to selling technical equipment, this eCommerce platform has mastered everything.

    So, if you want to break into the industry of eCommerce hassle-free, then you can start walking towards building your new Shopify store. Shopify Dropshipping Store aims to solve all your problems with inventory management if you can not afford a brick-and-mortar concept. The need to carry any of the products you sell will be eliminated, ensuring affordability, flexibility, and opportunity.

    This article is a guide for all the new Shopify store owners or to-be owners who are unsure where to begin. It will guide you through every step of how to set up a Shopify store from scratch.

    Things You Should Consider Before Starting a Shopify Store
    How to Set up Your Shopify Store?

    Things You Should Remember After Opening a Shopify Store

    Best Shopify Store Examples for Inspiration

    Things You Should Consider Before Starting a Shopify Store

    Here are some factors you should consider before creating a Shopify store:

    • The amount of investment you want to contribute to your venture.
    • The line of products you wish to deal in.
    • The number of countries you want to operate in.
    • Creating a mobile-friendly user interface.
    • Learning some basics of SEO.

    You can start your eCommerce business on Shopify with a free 14-day trial and pick a plan later for your store. You have three options to choose from – Basic (29 USD), Shopify (79 USD), and Advanced (299 USD). All these are monthly packages.

    Shopify Special Offers

    Apart from giving a free 14-day trial, Shopify has now come up with an amazing offer that allows you to enjoy up to 97% off for 3 consecutive months on selected plans. This offer is, however, for a limited period of time. The new Shopify stores can avail of this by selecting only a paid ‘Basic’ or ‘Starter’ monthly plan of Shopify before 25th August 2022. The discount will be applied after the creation of one’s store. After that, you can go on with launching your store and start selling.

    Shopify also offers some discounts on its yearly plans. It offers a 10% discount for a one-year plan, a 20% discount on a two-year plan, and 25% when someone pays for a three-year plan in advance.

    How to Set up Your Shopify Store?

    If you are a newbie and want to know how to set up your Shopify store then the following steps will guide you to set up your store easily:

    Shopify's Total Revenue from 2016 to 2021
    Shopify’s Total Revenue from 2016 to 2021

    Login to Your Shopify Account

    If you don’t already own one, the first thing you’ll need to do is create a Shopify account. Simply visit the Shopify website and select the “Start Free Trial” option. Fill in your business name, email address, and other asked details. Following this process, you can start building your store immediately. At this step, you can select any monthly or yearly plan as per your preference. In cases of yearly plans, Shopify offers up to a 25% of discount.

    Add Relevant Products

    When you click on “Add Products” in the Home tab, you will be redirected to where you have to create your product page. Include all the information related to the product—high-quality photos, relevant keywords, and a detailed description of the product. All the data you are adding must be genuine and worthwhile enough for the client to buy it.

    Keywords will help the products rank higher on SERP. This will lead to the maximization of potential leads. You just have to focus on converting these potential leads into potential customers. Make sure the images you choose are high resolution and show a clear view of the product, as it will make or break the main sales. Choose your product prices wisely according to the product niche you are targeting. Try to stick to industry pricing only. You can neither be extravagant in charging your customers nor take the downside.

    Include various categories of products in your offering, giving the shoppers the benefit of choice. For example, if you are choosing a shoe website. Then make sure that you inculcate a variety of shoes to fulfil the needs of various types of customers belonging to different locations.

    How to Set up Your Shopify Store? | Add your products
    How to Set up Your Shopify Store? | Add your products

    Personalize the Look of Your Shopify Store

    Mastering the outlook of your website is the main task. The main work of creating the product page and adding all the product categories is done, which means 80% of the work is done. Your Shopify store now lacks some attractive and polished looks, which you will add with the help of various themes available. Browse through the themes you wish to add to your store. Here, you might choose to spend an extra penny because every customer gets attracted to vibrant and colourful websites. Customization works best at this moment.

    You can edit your main menu, the main banner of your Shopify store, and the header and footer. If you want to make your Shopify store look more appealing, add vibrant fonts, brand colours, and buttons that will be reflected across the website.

    Shopify provides a beautiful theme that makes the website look elegant. But customization will allow you to add the necessary elements to your store through which the shoppers can relate to your story. Creating and building a brand is a huge task, and customization will act as a stimulus in this process.

    The main menu is either displayed all across the header or displayed in the sidebar as a list of items. Don’t forget to make the main menu simple to operate. The checkout must be customized properly to ensure that the users find something very special about the order they are placing. Tweak a few settings like the background image or colour, allowing the website to have a more polished outlook.

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    Decide the Shipping Method

    Select Shipping in the settings menu and set up your shipping options. All the delivery companies of the third party must be entered, and the dimensions of custom packaging must be included if you have an option. This setting allows you to determine and add whether you are delivering in the local area or if a local pickup is scheduled.

    Set up the Taxes

    Taxation details are something you need to take extra care of as these will be included within your product details. This involves a serious investment of time to check that all the details have been filled in properly or not. All the relevant information regarding additional taxes and costs must be disclosed to the customers before they make their purchases. The Shopify taxes and international shipping charges must be included under the products section to ensure complete transparency.

    Register Your Domain

    Adding a domain name will make your website official. In this step, you can take plenty of time to decide which domain suits your Shopify store the best. You can either purchase a domain from Shopify (starting from 11USD per year) or you can also purchase the domain from elsewhere (price ranges between 10-20 USD per year). Also, you get a free domain (.myshoipfy.com) on sign up. After purchasing the domain, you just have to add it to your Shopify store to make it official.

    How to Set up Your Shopify Store? | Sign-up form
    How to Set up Your Shopify Store? | Sign-up form

    Connect the Payment Gateways

    The Shopify store is almost done, and connecting payment gateways is the last thing you need to do. By clicking on the Payments option, you will be redirected to a page with many payment gateway processors. This will require adding the last 4 digits of your SSN (Social Security Number). You also have to sign up for Shopify Payments by entering your personal, business, product, and bank account details. This will enable you to accept payments from the customer. Popular payment gateways generally accepted and used include PayPal, Authorize.net, and Stripe. However, you can also connect to a third-party payment processor.

    Launch Your Store

    Your Shopify store is now created and it’s time to launch it and start selling your products. Generally, in Shopify, the stores are protected with passwords as the owner is expected to edit the website at the back-end. But when you are ready to launch your store, remember to remove the password protection before you start selling. This is the final step, and you are all geared up to start selling on your Shopify store. Now, you can also initiate running ads for your Shopify store and reach potential buyers to climb the ladder of success by releasing the Shopify store to the public.

    Percentage of number of Shopify shops by region as of 2021
    Percentage of number of Shopify shops by region as of 2021

    Things You Should Remember After Opening a Shopify Store

    If you want to focus on gearing up your profits and building up big fat brand loyalty, then make sure that you remember to add value to your Shopify store with the help of the following points:

    Regular Modification of Your Website

    Check and modify your website at regular intervals. As the world is an ongoing land of process, the dynamics are very frequent. You cannot stick to a particular method of operations. You have to adapt to the changes in the market. Your Shopify store must be updated with the latest trends, themes, and products. Your marketing operations must modify to newer techniques to drive a good amount of traffic which will ultimately help you rank higher. You must also keep a regular check on the overall optimization of your website now and then to know whether the visitors are attracted to it or not.

    Conduct Search Engine Optimisation

    Search engines play a very vital role in the selling process. The higher the ranking, the higher will be the traffic to your Shopify store. After the creation of your Shopify store, you must plan to conduct keyword research and update your product description accordingly from time to time. You also have to ensure that your website does not contain complex categories and subcategories as a simple website will help the search engines to locate the keywords in your store better and help your products to rank higher. A good Search Engine Optimisation will amplify the traffic on your Shopify store, so don’t forget to obtain the maximum benefit of this technique.

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    Monitor Your Analytics

    Check the analytics of your business regularly after you have launched your store. You cannot leave your store in isolation as reviewing your store’s recent activity is very crucial for maintaining quality in operations. Your store’s user experience, insights about the likeliness or preferences of the shoppers, and overall operations must be kept in a regular check. This will help in the upgrowth of your Shopify store.

    Adherence to the Shopify Policies

    Shopify aims to give the best commercial online platform along with certain rules and regulations that you must comply with. After opening your Shopify store, remember to operate it as per the Terms of Service and Shopify Acceptable Use Policy. There are certain policies related to the import and export of goods between countries, so you must give proper adherence to them in order to sell your products internationally.

    Conclusion

    Even though there are a number of all-in-one eCommerce software solutions available, Shopify Store remains at the top of its game. Through this Shopify store guide, you can construct a powerful online store in a matter of hours, including inventory management, order management, and more.

    Shopify has assisted thousands of established entrepreneurs who have started creating their Shopify stores from scratch, with no coding skills required. Thus, it is an amazing eCommerce platform for all and the above-mentioned guide will help you yield great results as a new Shopify store owner.

    FAQs

    What is the average revenue per customer in a Shopify store for 2022?

    The average revenue per customer in a Shopify store was found to be 92 USD in May 2022 as per Littledata’s survey of 2,361 Shopify Stores.

    Can I have multiple Shopify stores in one email?

    Yes, you can have multiple Shopify stores in one email, but you cannot have multiple stores on one Shopify account. You need multiple accounts (that can be linked to one email) for having multiple Shopify stores.

    Does Shopify charge any extra bandwidth fees?

    No, there are no extra bandwidth fees in Shopify. All of its plans include it for free.

    Can I use my own domain name instead of buying it from Shopify?

    Yes, you can use your own domain name instead of necessarily buying it from Shopify. Although, Shopify also provides a free domain name (myshopify.com) to all the stores on sign-up.

  • 7 Ways to Optimize the Speed of Your Shopify Store

    Almost ¼ of visitors leave the site if it takes more than 4 seconds to load. 46% of these never return to the site due to poor website performance. A slow site leads to poor customer experience and drives the customers away.

    Would you ever wait for 15 seconds just for the website to load its content? You instantly leave the site and look for other stores. So, a slow site hampers website traffic and increases the bounce rate. Both of these negatively impact the potential customer base.

    Site speed is not just about technical maintenance. It directly influences the revenue. So, how do we fix your Shopify store site speed? Today, we will look at 7 tips to optimize your Shopify store site speed.

    1. Image Optimization
    2. Analyze Third-Party Apps
    3. Implement AMP (Accelerated Mobile Pages)
    4. Choose Right Themes & Features
    5. Lazy Loaders
    6. Avoid Pop-Ups
    7. Reduce Redirects and Broken Links
    8. Shopify Store Site Speed Benchmark

    Shopify provides a site speed score on the dashboard itself. This score measures how fast your site loads based on Google lighthouse performance metrics. An average Shopify site speed score is 50. Anything above 70 is a great speed score.

    In case your site score is below 50, you should use these tactics to improve site performance. Apart from this, you should get professional help for technical nuances such as minifying Java and HTML script or render-blocking CSS and Javascript. Shopify sites work heavily on HTML, CSS, Javascript, etc., which slows down the site. So, if none of the below-mentioned tips works, check your codes and site back-end.

    1. Image Optimization

    Start with basics: images. High-resolution images can slow down the site speed. And if your store has multiple HD images, graphics, and videos, then your site will lag a lot. Here are 5 ways to optimize images and improve site speed:

    Upload compressed images

    They reduce the file size and load on the site. However, ensure to follow the specified image dimensions to avoid low-quality images.

    Avoid sliders and opt for a hero layout

    Only 1% of visitors go through sliders. So, instead of opting for 4-7 HD images, use 1 high-resolution image.

    Avoid GIFs or videos.

    If your product demands multiple images, go for 3-4 high-resolution images.  A high-quality GIF or video can lag and take ages to load on the visitor’s system.

    Use a deferred loader

    In case you can not do away with uploading many images, videos, or GIFs,  In this case, the site only loads content available on the user’s screen. So, as long as the user does not open the slider or reach the video, it will not be loaded. As a result, not only the limited content load, but the site runs faster.

    Stick to static images

    Instead of GIFs or videos, They save the load on the site and improve speed significantly.

    2. Analyze Third-Party Apps

    Installing a third-party app is standard practice for Shopify store owners. They add these for improved performance, adding features, automation, and much more. However, getting way too many apps impacts the code as well. It leads to slow speed. So?

    • Identify the apps that do not serve any purpose and are useless.
    • Uninstall these apps. In case certain features of the app are ineffective, remove them.
    • Disabling features or uninstalling apps does not remove the code integration. So, you need to remove them manually.

    Remove the unused apps. Apart from that, look for alternatives to the applications that interfere with site speed.

    3. Implement AMP (Accelerated Mobile Pages)

    In 2020, 61% of website traffic came from mobile devices in the US. More than half of the users are checking your store from phones. But, the phone takes longer to load a normal website on a pc. So, optimizing your website for phones is non-negotiable.

    Your technical team could help you with mobile optimization. However, you can add some apps from the Shopify third-app directory to DIY. Apps like FireAMP and Shopsheriff help in AMP. It does take a considerable amount of time to set these up. However, you can tap a much larger audience by doing so.

    4. Choose Right Themes & Features

    Shopify has a vast library of themes, features, and fonts. These enhance the design of your website to make it look attractive. However, with every additional theme/ feature, the site slows down.

    • Ensure to add a responsive theme. Check if the theme slows the website, then replace it.
    • Analyze if all the features added are used or not. In case, if a feature is valueless, then remove/ disable them.
    • Opt for system fonts: Mono, Serif, and Sans-serif. Avoid fancy fonts that the user’s system has to download first. In such cases, it takes a lot of time to download the font, load the font, and load the website. Even though Shopify offers many options for fonts, sticking to basic system fonts works well.

    All the themes and features are heavy on CSS/ HTML, which impacts site speed. Choose them wisely and avoid unnecessary elements.

    5. Lazy Loaders

    Lazy loading is an optimization technique where the page only loads limited content. If the user is on a particular part of the store/ site, it only loads that specific part. It is similar to deferred video loading. Unless not required, the page will only load elements the user engages with.

    It is effective for stores that add many images, videos, GIFs, and other heavy files. It can save a considerable loading time and boost the site speed.

    6. Avoid Pop-Ups

    Pop-ups are crucial for businesses to highlight info products or newsletters. They help specific content to be in the spotlight to grab more attention. However, they reduce site speed and impact user experience.

    • Get away with large pop-ups that take up the entire page. They increase loading time and lead to site lags/ freezes. Also, it can be frustrating on the user end to get a pop-up that covers the entire page.
    • Use pop-ups on specific high-value pages. You do not need to add pop up on every single site/ store page. Analyze the requirement and use them accordingly.
    • Show a pop-up after a few seconds of a user hovering on your website. A user that gets in and out of your website would not engage with your pop-up. So, add a pop-up after 7-15 seconds of the user landing on your store. They are more effective and have a better click rate.

    A store can have various redirects or broken links. However, they lag the site, and speed significantly reduces. You can fix this directly through the Shopify dashboard by doing a 404 redirect.

    Alternatively, you could add a 301 redirect that takes the user to a new URL. Also, you could remove these links with the help of the technical team. They would remove any broken links and reduce the redirects.

    In addition to all these tips, you could use Google tag manager for store optimization. You migrate your code to the tool, which helps in loading all the code asynchronously together. From the technical aspect, there are many ways to improve store speed. It could mean minifying the HTML/ CSS, render-blocking, removing unnecessary codes, and migration.

    But, how much should your site take on average to load? Let us look at some benchmarks.

    8. Shopify Store Site Speed Benchmark

    A good Shopify store speed, available on the dashboard, is anything above 50. But there are other tools you can deploy to check your site speed.

    An average site takes about 3.8 seconds to load the first image and 22.1 seconds to become interactive. Does your site take longer? Check site loading speed for your Shopify store.

    Here is a chart demonstrating averages and the best Shopify store speed benchmarks.

    Particulars Top 20% Stores Average
    Load first image 2.78 seconds 3.8 seconds
    Time to interactive 8.98 seconds 22.1 seconds
    Page Size 2.1 Mb 4.41 Mb
    Images 1.11 Mb 2.1 Mb
    Requests 72 177

    In addition to this, you could check your site speed here as well.

    When using these sites, run the test three times to get a clear picture. Use averages from there on but do not depend upon a single test. This ensures better results and a clear picture of the store speed.

    FAQs

    What is the best speed for the Shopify store?

    Shopify speed score is reflected on the dashboard itself. Stores should try and get a score above 50. A speed score of 70 is considered great for the Shopify store.

    What are the most common items that slow down a website, specifically a Shopify website?

    The most common items that impact store speed are images and heavy back-end codes. High-resolution pictures, videos, and GIFs take time to load and become interactive. On the other hand, themes, features, and third-party apps increase the website code, which decreases store speed.

  • The eCommerce SEO Checklist: 20 Things To Do Before You Hit ‘Launch’

    Stuck with your market growth and are having a very low conversion rate then it is most probably because of the low traffic or number of viewers to your site. And being very honest without having significant traffic to your eCommerce website you can’t really excel neither as an individual nor as an organization.

    So sit back and take out time to think and complete the SEO checklist which can optimize your website properly and can help you gain the heights of your dream.

    1. Keyword Research
    2. Title Tag
    3. Include keywords in the site URL and Headings
    4. Image optimization
    5. Reduce page load time
    6. Minimum Content
    7. Meta Description
    8. Avoid Plagiarism
    9. Reviews
    10. Mobile Friendly
    11. Website Structure
    12. Breadcrumb Navigation
    13. Resolve 404 Error
    14. Ensure that the sites are crawlable and indexable
    15. HTTPS
    16. Backlinks and Internal links
    17. Use Multiple Keywords
    18. Block Unnecessary pages
    19. Schema
    20. Filter product category

    Keyword Research

    Keyword research is the most crucial step in generating organic traffic to your eCommerce website. Before starting with the actual content writing one should have done keyword research very thoroughly. A few of the important aspects that one should keep in mind while doing keyword research are-

    Keyword Research
    Keyword Research Technique
    • Search Volume
    • Competition
    • Cost per Click
    • Search Intent

    Let’s just go through these topics, in short, to help you get a clearer idea about what they mean. Long-Tail Keywords works better in eCommerce.

    Search Volume– we can define search volume as the number of people searching for a specific keyword.

    Competition– As the name suggests it represents the competition or difficulties related to that keyword. The most common mistake that people tend to do is they just check the search volume and opt for the highest one neglecting its level of difficulty.

    A few of the tools that you can use to do the keyword research tools are;

    • Semrush
    • Ahref
    • Keywords Everywhere
    • Google Keyword Planner

    Meta Title

    It is very important to have a catchy title for the products on your eCommerce website because it is the very first thing that a viewer sees and if it does not appeal to the viewer then there is no means of having the best content inside.

    Your Title should be under 50-60 characters.

    Few of the tips that can help you to achieve the perfect title;

    • Keep the title clear and simple to understand and avoid confusion
    • Use number and statistical information
    • Demonstrate emotions
    • Include keywords
    • User-friendly

    Include keywords in the site URL and Headings

    Try including the specific keyword in the URL, heading, and the subheading of the page so that it can be easily understandable by the crawlers what exactly the pages focus on.

    Keyword in the URL Structure

    This also helps in improving the visibility because the h1 tag and the URL are of the highest priority.

    However, from this, we don’t mean to use the keyword in every next sentence. Also, ensure that the URLs and then heading on every page of your eCommerce s website is unique.

    Image optimization

    Image optimization helps google understand the context behind the image used on your eCommerce website. It makes the page more crawlable for the google spiders. Which in turn helps in improving the ranking.

    This also helps the viewer that is visually impaired or is having network issues. Image optimization involves using appropriate

    • File names
    • Alt text

    Try using file names that are more user-friendly rather than using the default names such as screenshot43556.jpg. It is also recommended to use images of small size such as jpg or jpeg format.

    Reduce page load time

    The page load time is a very important factor in determining the efficiency of your eCommerce website. Because nowadays people have a very busy lifestyle and if the website fails to keep up with the pace then it could lead to a loss of the potential customer.

    website core web vitals
    Page Load Speed Factors

    It is also an important factor while determining the user experience. What also happens here is, that if the spiders find that the page load time is higher than expected then they assume that the quality of the page is not up to the mark and thus decrease the visibility.

    Minimum Content

    Every page of the eCommerce website is assumed to have a minimum of 250 unique words to improve the quality of the content and the experience. Product descriptions must be short and to the point so that user can take the action as it helps them in taking purchasing decision.

    Product description should be written by keeping the target audience in mind by including the key points which can solve their issue.

    Meta Description

    The Meta description is not directly related to SEO management but it has a great impact on the click-through rate because after the title tag this is the only description available to the viewer.

    Meta Description of Black Shirt
    Meta Description

    Ideally meta description length should be around 150-160 characters and it must summarize the page content.

    It is the main space where you can advertise the best about your eCommerce page. You can attract people by,

    • Asking an interesting question
    • Stating an interesting or shocking fact
    • Providing statistical data
    E-commerce SEO Tutorial

    Avoid Plagiarism

    It is the most common reason for the site not being able to rank. If the content up on your site is copied from other sites then it leads to Plagiarism. It could be related to the content, the images, data, or anything. Plagiarism can be of type intentional or unintentional.

    Your website must have unique quality content and must give the user the reason to read. Plagiarism content can drop your ranking which results in low traffic.

    However, this doesn’t really matter whatever type it may be google treats it as a practice to alter the ranking and deceive the crawler by irrational means.

    Reviews

    One might think that reviews or customer testimonials are not related to SEO however this is not what happens, the crawler and the viewer analyze the products more efficiently. It also helps in improving the content on the eCommerce website.

    You can use different ways to get Customer testimonials that can help you convert the visitors into customers, which can grow your brand’s reputation and sales.

    Customer Review on Product
    Customer Review

    Mobile Friendly

    It has now become one of the mandatory parameters from an optional checkmark. Back in the day, it was not essential for the sites to be responsive or mobile-friendly now as time passed it has become one of the basic requirement as the viewer tend to use the site on different devices such as phone, laptops, desktops, and pads.

    Around 64% of searches come through mobile as compared to the desktop search percentage of 35%. So it is necessary to have a mobile-friendly website.

    Mobile Friendly Website
    Mobile Friendly

    You can run mobile friendly test on this website to check if your website is friendly or not.

    https://search.google.com/test/mobile-friendly/

    The search engine appreciated the e-commerce website of a Mobile Friendly label. This label tremendously helps in improving the site ranking.

    Website Structure

    Websites shouldn’t just be a random collection of posts or blogs instead they should be well organized and should have some meaning to them. You all might have heard about Website architecture from many people. “That your website should have a good architecture” and so on.

    Website Strcuture
    Good Website Structure

    Website architecture is the means by which the content on the website is linked together. In simple words, we can say that it is a way to simplify the navigation of the user and also for the search engine crawlers. Website structure includes a Navigation menu, URLs, Internal links, and breadcrumb. We will be discussing all of these topics in detail below.

    What a good website structure actually looks like?

    A website where a lot of thinking has gone behind its architecture consists of grouping based on the type of content, highlighting the most important pages and posts, using hierarchical order, and providing easy navigation.

    It is a nice habit to have breadcrumb navigation to the subpages. Because this turns out not only to be helpful to the humans but also to the crawlers.

    Site Breadcrumb Navigation
    Breadcrumb Navigation

    It helps the humans to understand where and on which page they are on the site and whereas it helps the crawler to understand the structure of the eCommerce site and helps in creating neat and simple internal site links.

    Resolve 404 Error

    Most of the time the viewers acknowledge errors like 404 error- page not found. This occurs when;

    • There’s a change in the permalink
    • Removed or deleted content from the eCommerce website
    • Misspelled links
    404 Website Error
    404 web error

    These errors definitely create a negative impression thus we need to resolve them. The best way to resolve the 404 error is to use 301 re-direct.

    This redirecting method helps in redirecting the viewer to the new URL if they type in the old URLs.

    Ensure that the sites are crawlable and indexable

    For the search engine to be able to crawl and rank your eCommerce website it should be optimized for both on-page and technical SEO.

    If the site is not optimized then completing the above-mentioned checkpoints will also be of no use, You can check if your eCommerce website is crawlable or not from the google console.

    HTTPS

    The search engine offers a very minor advantage to the sites using HTTPS over the sites using HTTP. This not only has become a source of advantage but has become essential for the viewers. Let me explain to you how

    HTTPS Security
    HTTPS Security

    The eCommerce website uses payment gateways that are connected to the cart. What HTTPS does is provide encryption between the servers and the website. Thus this helps and provides a means of safety to the buyer thus it is essential to have HTTPS. We can simply get our site protected by HTTPS we just need to install an SSL certificate.

    One of the top ways to optimize off-site SEO is by using backlinks. Backlinks from another site show the search engine that your site is trustworthy as it is being backed that is used as a source of reference from other sites.

    However, it is very important to assure that your site is backed by an authorized source rather than being linked with untrustworthy and spam websites.

    We can also use internal links that link to different pages of our own eCommerce website. This helps in increasing the visibility of other pages as combined.

    Use Multiple Keywords

    We can also try using multiple keywords on our eCommerce website rather than only focusing on a single Keyword. It helps to improve the reach because by using multiple keywords we can cover a particular topic in different ways.

    Block Unnecessary pages

    There are some pages on the eCommerce website that are not up to the mark in terms of UI/UX or landline. Some of the examples of these pages are Checkout pages, wishlist pages, and thank you pages. We can tell the search engine to exclude such pages from being indexed or crawled.

    This indication can be done by adding the “robots.txt” file.

    We can check which pages are excluded from the google console and get a double assurance about the pages which are to be crawled and which is to be avoided.

    Schema

    Having a schema markup on the website is a great way of telling the search engine about the content on your web page. Adding schema helps the bots crawl faster and also boosts the ranking of the web page i.e increases the click-through-rate.

    Review-Rating Schema Markup
    Schema Markup

    We all must be aware of HTML which is a markup language. One of the other and very useful markup languages that are used to add another layer to the websites is Schemas.

    There are different of Schema Markup and here are few which eCommerce websites must have on their website-

    • Organization
    • Breadcrumb
    • Product Page
    • Item List
    • Rating & Review
    • FAQ

    JSON-LD is an amazing free tool to generate different types of Schema Markup.

    Filter product category

    These are the key tools to help the user find the desired product simply in a few steps. However, if it is not done carefully then it can backfire as well.

    Product Filter
    Product Category Filter

    A few of the common filters for the product which are mostly used by eCommerce websites are size, brand, color, occasion, range, relevance, popularity, etc.

    Design strategies that must be considered while designing the filter are;

    • Test the filter as you design. (The filter should be working)
    • Keep it simple.
    • Add specifications related to the product.
    • Use a variety of ranges and scrollers.
    • Make it look attractive.

    Conclusion

    As of now, you have a complete checklist to get the perfect SEO rank and increase visibility and productivity. So get ready and complete them to get ranked in the top 10 searches on the first page of google.

    And we assure you that it is not that hard to achieve just calmly complete and consider the checkpoints mentioned above and before its end, you will be able to observe the difference in your eCommerce website.

    FAQ

    Is SEO Important for eCommerce?

    Yes, SEO is important for E-commerce businesses. It helps in getting rank for the relevant customer searches and also boosts the sales.

    What is the best eCommerce platform for SEO?

    There are so many eCommerce platforms for SEO from which you choose from and you must choose the platform which can optimize your store as per the search engine. Here are few best SEO eCommerce platform which you can choose from-

    • Shopify
    • Woocommerce
    • Magento
    • Wix
    • BigCommerce
    • Squarespace

    What are the main benefits of eCommerce SEO?

    There are numerous benefits of doing SEO of your eCommerce store like-

    • Increase Brand Visibility
    • Boosts the sales
    • Enhance the User Experience
    • Develop Customer Trust
    • Lower PPC Cost
    • Helps with Remarketing Audience

  • 20 Killer Shopify Exit-Intent Popup Apps to Boost Retention

    Are a lot of your online store visitors leaving your website without making any purchases? Do you want to boost retention? If yes then keep reading this article.

    Most of your visitors won’t purchase unless you give them some kind of discount. To offer the right offers to the right customers when they are trying to leave your store you can take advantage of exit-intent popups.

    If you search for the best exit-intent popups on the internet you will get confused. To make things easier for you we bring you 20 killer Shopify exit-intent popup tools to boost retention.

    1. Privy
    2. Popupsmart
    3. Adoric
    4. Personizely
    5. Picreel
    6. Optimonk
    7. Wisepops
    8. Poptin
    9. Popup Upsell
    10. Original Wheelio
    11. Pixelpop
    12. Popup Maker
    13. Sendvio
    14. Justuno
    15. Prestashop
    16. SP – Sales Exit
    17. PopApp
    18. Socital
    19. Discount Popup
    20. Last Second Coupon ‑ Exit Pop

    What is an Exit-Intent Popup and How Does it Work?

    An exit-intent popup is a special technology that provides visitors with discounts when they are attempting to leave your online store. This technology tracks the visitor’s mouse movements.

    So, when your visitor’s mouse is going to the upper portion of the page he/she gets an offer or a discount which incentivizes them to make a purchase.

    For new visitors, you can tell them to sign up for their email list or make an account. You can change the overall style, message, and graphics of the popup according to your customer needs and brand voice. With that understood, let’s see the 20 best Shopify exit-intent popup tools.

    1. Privy

    Privy Website
    Privy Website

    Privy is an all-in-one tool that allows you to grow your email list, send welcome and cart abandonment emails and text, give discounts to first-time visitors, send newsletters and retain previous customers.

    Using this tool you can place high-quality popups and flyouts in your store. The spin to win is another interesting feature that incentivizes visitors to join the email list in a fun way. The best part here is that you can use it for free with limited functionalities.

    Key Features

    • You can customize and edit all the popups and flyouts.
    • You just need to drag and drop to customize your templates. (no coding language required)
    • A/B testing
    • Autoresponders
    • Analytics
    • Multiple trigger settings

    Pricing

    • $15/mo (Conversion+Email)
    • $45/mo (Conversion+Email+SMS)

    2. Popupsmart

    Popupsmart Website
    Popupsmart Website

    Popupsmart is easy to use the tool through which you can create awesome-looking exit popups that allows you to build an email list and SMS subscribers, collect feedback on thank you pages, give special offers and ultimately boost your conversion rate. The tool has a huge variety of popup templates.

    It also has a free plan with 5000 page views/month.

    Key Features

    • No coding knowledge is required.
    • Create mobile-friendly popups.
    • Inject urgency into your exit popups.
    • Redirect your users to WhatsApp chat.
    • Inform your visitors about new products, services or offers.
    • Targeting options
    • Allows integrations with various software like MailChimp, Google Analytics, Opencart, Wix, WordPress and many more.

    Pricing

    • $24/mo – Basic
    • $66/mo – Pro
    • $108/mo – Expert

    3. Adoric

    Adoric Website
    Adoric Website

    Adoric allows you to create smart exit-intent popups when visitors are about to leave the website or scrolling down the page. The popup is also triggered when a visitor stays for a particular time frame in your store. You can even schedule campaigns in advance.

    You can also segment your audience. Using this tool you can collect emails using the opt-in forms and make gamified popups to catch the attention of the visitors. It offers a free plan with 1,000 Pageviews, 1 domain and limited targeting options.

    Key Features

    • In-built drag and drop editor
    • 10,000 free graphic elements and a wide variety of templates
    • Create mobile-friendly popups.
    • Add countdown popups to create urgency.
    • Make personalized popups that show the user’s name and city at the top of the message.
    • Embed videos and add animations effects
    • Advanced targeting options
    • Take advantage of previous user behaviour to create effective campaigns.
    • Analytics tool
    • A/B testing

    Pricing

    • $9 /mo – Basic
    • $29 /mo – Essentials
    • $79 /mo – Standard

    4. Personizely

    Personizely Website
    Personizely Website

    Personizely allows you to collect the email addresses of the visitors and boost your sales using its exit popups. It has advanced triggers and targeting options that allow you to make personalized popups that speak directly to the customer.

    Key Features

    • It has advanced audience targeting options like activity history of the visitor, referral source, order history, cart value and many more
    • Web personalization functionality
    • Multiple triggers like adding to the cart, time spent, scroll per cent and element click/hovering
    • Make personalized popups

    Pricing

    The pricing of Personizely depends upon the number of monthly visitors your store gets:

    • For 10k visitors: $29/mo (No website personalization)

    5. Picreel

    Picreel Website
    Picreel Website

    Picreel is an effective tool that allows you to make personalized exit popups, grow leads, reduce cart abandonment, recommend products and increase your revenue. It is a user-friendly platform that has a wide variety of templates and advanced targeting options. It also offers a free plan.

    Key Features

    • 100+ Popup Templates
    • Offer exciting discounts and recommend products to the visitors as they are trying to leave the website
    • A/B testing
    • Advanced personalization and targeting options
    • Real-time data about visits, impressions & conversions
    • 700+ CRMs & marketing integrations

    Pricing

    • $14/mo – Starter
    • $52/mo – Basic
    • $112/mo – Plus
    • $299/mo – Pro

    6. Optimonk

    Optimonk Website
    Optimonk Website

    Optimonk is an advanced tool using which you can make high-converting popups. You can grow your email and SMS list. You can make 6 different types of popups: welcome popup, conversational popup, win a gift popup, lucky wheel popup and ebook popup. It also comes with advanced targeting options. With the free plan, you will get unlimited campaigns, 15,000 pageviews and 1 domain.

    Key Features

    • Recommend products to visitors based on their stage of awareness, needs and wants
    • Promote your best discounts and stop cart abandonment
    • Upsell and cross-sell to your past buyers
    • 300+ mobile-friendly templates
    • A/B testing
    • Integrate it with MailChimp, Google Analytics, Active Campaign, Hubspot, AWeber and many more

    Pricing

    • $29/mo – Essential
    • $79/mo – Growth
    • $199/mo – Premium

    7. Wisepops

    Wisepops Website
    Wisepops Website

    Using Wisepops you can make beautiful popups, banners and bars for both mobile and desktop. You can grow your email list, retain your previous customers, collect feedback and send personalized offers and coupons. You can test this tool using its free plan.

    Key Features

    • Drag and drop editor
    • 60 ready-to-use templates
    • You can target the right customers based on the source of traffic, device, session history, geolocation and more.
    • Monitor displays, clicks, emails and conversions in real-time.
    • A/B testing

    Pricing

    The pricing will depend upon the number of pageviews your store gets a month. Its basic plan is as follows:

    • $49/mo – 100,000 pageviews per month

    8. Poptin

    Poptin Website
    Poptin Website

    Poptin allows you to make popups that increase engagement and leads, convert your visitors into subscribers and reduce your shopping cart abandonment. You can also create smart embedded forms. The free plan is loaded with 1,000 visitors/mo, 1 domain, unlimited popups, chat and email support.

    Key Features

    • Drag and drop editor
    • Send coupons and welcome emails.
    • Advanced exit intent triggers
    • Create a wide variety of popups like lightbox popups, gamified popups, countdown popups, fullscreen overlays, and top and bottom bars.
    • A/B testing
    • Mobile-friendly templates
    • Target users by traffic source, and countries and control the frequency of your campaigns.
    • Integrates with Hubspot, MailChimp, ConvertKit, Zapier, Zoho CRM and many more.

    Pricing

    • $25/mo – Basic
    • $59/mo – Pro
    • $119/mo – Agency

    9. Popup Upsell

    Sales Popup which was earlier known as Popup Upsell is another user-friendly tool that allows you to make intuitive popups. Reduce your cart abandonment, grow your email list and promote products. The free plan gives you the first 500 popup views, 15 pre-made popup themes and 5 types of popups.

    Key Features:

    • Create mobile-friendly popups
    • Customize every element of the popup
    • Design 5 types of popups: Email popup, newsletter popup, discount popup, exit-intent popup and announcement popup.
    • Advanced analytics and triggers
    • Integrates with MailChimp and Omnisend

    10. Original Wheelio Spin Popups

    Are you tired of creating the same vanilla-style popups? Do you want to make an exciting gamified pop-up? If yes, then using this tool you can create a fun gamified pop-up that will allow you to collect email addresses and mobile numbers and provide coupon codes. The tool offers a 7-day free trial.

    Key Features

    • Multiple themes
    • Google compliance & GDPR
    • Advanced triggers
    • A/B testing
    • Integrates with recart, klaviyo, pushowl, postscript, omnisend and SMS bump

    Pricing

    • $14.92/mo – Level 1
    • $29.92/mo – Level 2
    • $54.92/mo – Level 3
    • $109.92/mo – Level 4

    11. Pixelpop

    Pixelpop Popups and Banners by Orbit provides you with all the necessary tools to make exit popups, announcements, banners and promos. Fine-tune all the elements of the popup according to your needs. The plan provides you with 500 monthly popup views.

    Key Features

    • Beginner-friendly
    • Loaded with 7 types of popups templates (including email signup and coupon codes)
    • Collect email addresses
    • Create popups that allow you to promote products, special offers, coupon codes, gift guides and social media accounts
    • Target audience by devices like country, page, URL/UTM, and more
    • Make cookie disclaimer
    • Smart targeting options
    • Analytics dashboard

    Pricing

    • $12/mo – Starter
    • $24/mo – Growth
    • $48/mo – Pro

    12. Popup Maker

    Popup Maker Exit Intent Popups by Sygnoos give you the opportunity to create beautiful popups easily that grow your email subscribers and boost your conversion rate. Create a contact form, subscription form, age restriction, countdown and push notifications. You can try the 14-day free trial.

    Key Features

    • 80+ popup templates
    • Create a spinner to give a game-like feel to your popup and smartly give discounts
    • 7 smart triggering options
    • Autoresponder
    • Include video URLs in your popup
    • Send newsletters
    • Get detailed statistics
    • Integrates with MailChimp, Google Analytics, Zapier, ConvertKit, GetResponse and ActiveCampaign

    Pricing

    • $6.95/mo – Individual
    • $14.95/mo – Professional
    • $21.92/mo – Enterprise

    13. Sendvio

    Sendvio Website
    Sendvio Website

    Sendvio: Email Marketing and SMS which was previously known as Abandonment Protector allows you to create engaging popups to retain visitors who have abandoned their cart. Grow your email and SMS list, automate your email workflow and send newsletters. The free plan offers up to 500 emails/month, 55 SMS, and advanced segmentation and comes with the phone, chat, and email support.

    Key Features

    • Pre-built workflows with all segmentation tools
    • Premium phone, chat, and email support
    • Pre-designed mobile-friendly templates
    • Advanced segmentation
    • Detailed analytics

    Pricing

    • $11/mo – Professional

    14. Justuno

    Popups for Email, SMS and Upsell by Justuno is another unique tool that allows you to make targeted popups. You can grow your email and SMS list and recommend products based on cart contents and best sellers. The free plan gives you 5000 monthly visitor sessions, lead capture and website messaging popups, A/B testing, advanced targeting and segmentation.

    Key Features

    • Make personalized popups based on UTMs and the onsite behaviour of the visitor
    • Reduce cart abandonment, capture leads and increase conversion
    • Easily customize popups
    • Advanced targeting
    • Analytics
    • A/B testing

    Pricing

    • $29/mo – 10k monthly visitor sessions
    • $29/mo –  25k monthly visitor sessions
    • $99/mo – 50k monthly visitor sessions

    15. Prestashop

    Using the Knowband Prestashop Product Tabs Addon tool you can display an interactive subscription popup when the visitor is trying to leave the website. Increase your number of subscribers and customize the popups.

    Key Features

    • Easy to use
    • Lead generation
    • GDPR compatibility
    • Offer discounts to your visitors
    • Analytics
    • Integrates with  MailChimp, Klaviyo, and SendinBlue

    Pricing

    • $35.59 – 3 months
    • $42.59 – 6 months
    • $45.59 – 12 months

    16. SP – Sales Exit

    SP (Sales Exit-Intent Popup) gives you all the functionalities you need to make an exit-intent popup that retains your customers, grows your email list and converts visitors into shoppers. The interface is clean and you will start making pop-ups in no time. The free plan comes with 100 unique impressions, templates, scheduling, page and device targeting and fast support.

    Key Features

    • Ready-made Black Friday and Cyber Monday templates
    • Add a countdown timer
    • Choose different triggers for different pop-ups to make your message more personalized
    • Add a customised CTA button
    • Hides the close box of the popup
    • Make a responsive popup for any device

    Pricing

    • $4.95/mo – Pro

    17. PopApp

    PopApp ‑ Exit Intent Popups by Rumoz track the movements of the cursor in real-time. As soon as it detects that the visitor is about to leave the store it shows an interesting popup.

    This helps you in reducing your cart abandonment rate. Just like any other tool on this list you can grow your email list and show discounts to your visitors. The free plan offers RTL layout for all your themes, Google fonts and 24/7 manual bug fixes.

    Key Features

    • Beginner-friendly
    • Create popups that work for all devices like desktops, laptops, mobiles and tablet
    • Design unlimited popups
    • Comes with a wide variety of completely customisable templates
    • To avoid showing the same popup again and again to the same visitor the tool offers a smart feature to show the popup once per session

    Pricing

    • $ 1.99 – Premium

    18. Socital

    Socital Exit‑intent Popups by Market Analytics Technology Ltd gives you the opportunity to add social media logins to your popups to increase your social media engagement.

    You can stop your growing cart abandonment rate, grow your email list, personalize product recommendations and increase your sales. You will get 3,000 pageviews/month, unlimited campaigns, 200+ ready-made templates, advanced targeting, exit-intent technology and free support with the free plan.

    Key Features

    • With its easy-to-use popup builder, you can create email popups, exit-intent popups, cart recovery popups, countdown timer popups and success message popups
    • All the popups are mobile-friendly
    • It is loaded with a wide range of triggers that allows you to target visitors based on their behaviour
    • Campaign Performance Statistics
    • Segment your email subscribers based on their age, gender and interests
    • Collect data from social media logins

    Pricing

    • $29/mo – Accelerate
    • $69/mo – Growth
    • $179/mo – Pro

    19. Discount Popup

    Discount Popup on Store Exit by iSenseLabs provides a lot of popup animations and customisable options. This allows you to make a popup according to your needs. Using this tool you can lower your bounce rate, promote discounts, get more quality leads and decrease your cart abandonment rate. All the popups that you create will work smoothly on mobile.

    Key Features

    • Create specific popups for different pages
    • Decide the frequency of the popup
    • 10+ different animations for the popup
    • You can place the popup anywhere on your store: top, middle and bottom (comes with 9 different positions)
    • Create unlimited pop-ups
    • Get access to dedicated ‘admin mode’ using which the pop-ups will only be visible to you. This allows you to create and test your pop-ups without worrying about your visitors
    • Analytics
    • A/B testing
    • Export your analytics in a wide variety of formats like CSV, XLSX, ODS, and JSON)

    Pricing

    • $6.99/mo – Basic

    20. Last Second Coupon

    Last Second Coupon ‑ Exit Pop by Hextom has advanced targeting options that make your popups unique. You can display your discounts as soon as the visitor moves the cursor to the upper portion of the screen.

    Key Features

    • Unlimited number of impressions
    • Templates for holidays and special events
    • Display a unique discount code to each visitor in real-time
    • Customize each and every element of the popup template
    • Upload your own picture to the popup
    • Display pop-ups on specific pages
    • Show different messages to the visitor when their cart is full or empty
    • Create personalized popups for visitors from different countries

    Pricing

    • $9.99/mo – Pro

    Conclusion

    We hope that this list would have helped you find a perfect Shopify exit-intent popup tool. Remember that there are no set rules for choosing a perfect exit popup tool. Think about the budget and needs of your business and you will surely find the right tool from this list.

    As most of the tools come with a free trial you can first use them for free. Afterwards, you can buy their premium plan to get access to more robust features.

    FAQs

    How does exit-intent pop-up work?

    When a buyer is leaving the site the exit intent detects and displays a popup.

    Are exit intent pop-ups worth it?

    Yes, exit-intent popups have resulted in an increase in conversions of 5% – 10%.

    What are some of the best Shopify exit-intent popup tools?

    Privy, Popupsmart, Adoric, Personizely, Picreel, Optimonk, Wisepops, and Poptin

  • 10 Best CMS to Look For In 2021 | Best Content Management System

    Want to build your own website to publish relevant content, but don’t have the necessary skills? Well, you’re not the only one facing this dilemma. A lot of content creators are equipped with the best content, yet without the required technical knowledge, they fail to build a website.

    A CMS (Content Management System) is a tool or SaaS, that helps you upload and publish content on a regular basis, without the need for any technical skills. All you need is to have fresh and original content.

    Content Management Systems, abbreviated as CMS, help users curate, manage, edit, and publish content on a website without needing any technical knowledge. It handles and also lets you choose from a collection of templates to create the basic infrastructure of web pages and other functions, and allows you to focus on the content that you publish.

    Here is a brief run-through I’ll come up with within this article. But before that let me tell you how these CMS work.

    WordPress
    Drupal
    Joomla
    Wix
    Squarespace
    Weebly
    Magento
    Blogger
    OpenCart
    Shopify

    How do CMS (Content Management Systems) Work?

    To better understand how a CMS works, let’s compare curating a web page with and without a CMS. Without a CMS, you’ll need to write code for the front end using HTML, CSS, and other scripts; and that isn’t just about it. You will also need to include every media file, and link all databases with your code.

    However, with a CMS (Content Management System), all you need is to write down your content in an interface as simple as MS Word itself. You can also link all media files including images, videos from the media library without having to interact with the server.

    There are various reasons, you would rather have a Content Management System, instead of acquiring the technical skills and then building your website. However, when it comes to choosing a CMS, it can be a bit tricky.

    There are systems such as Magento, that are more popular for creating e-commerce stores while others like WordPress help you publish your blogs. Hence, while choosing a CMS, you need to be sure to make the right choice.

    10 Best CMS Options You Should Check Out Today

    So here we discuss the 10 best Content Management Systems that you can decide on.

    WordPress

    Rating

    4.6/5

    Wordpress Website | Best Content Management System
    WordPress Website 

    WordPress is simply one of the best and most popular Content Management Systems. From hosting to a custom domain, WordPress offers you to choose from a number of different themes and plugins, and create your website in a matter of minutes.

    WordPress offers users a suite of products including blogs, websites, e-commerce, and domains, along with self-hosted solutions. Also, there are a plethora of templates to choose from with themes meant for portfolios, food or travel blogs, and even e-commerce.

    Pros

    • WordPress CMS is user-friendly, as its origin is from blogging only, it gives you a headstart in this matter.
    • It has over 54000 plugins, most of which are free to use by WordPress users.

    Cons

    • Sometimes updates in the system can lead to some small problems on the website and to solve them, you may have to go back to the older version.
    • WordPress has thousands of themes available but some of them contain generic codes that are not needed, which in turn slow down the site.

    Pricing

    Plans Price
    E-commerce Plan ₹ 1152/month
    Business Plan ₹ 640/month
    Personal Plan ₹ 160/month
    Premium Plan ₹ 280/month

    Drupal

    Rating

    4.4/5

    Drupal Website | Best Content Management System
    Drupal Website

    Drupal is a popular Content Management System, with separate suites for Developers, Marketers, and Agencies. From retail to fintech to e-commerce, Drupal offers solutions for all major industries, and users can efficiently and seamlessly build a custom website using its intuitive interface. Moreover, be it security or scaling, Drupal covers all of it with multilingual support and personalization.

    The services that Drupal offers include marketplace, hosting, and training, and makes it simple for users with newsletters, user guides, documentation, and support. You can also choose from a number of themes based on the website or page that you want to build, with the best-in-class tools and services.

    Pros

    • One of the bigges advantages of Drupal is that it is free to use. Anyone can download and use the CMS service according to their project need.
    • Regular software updates is available, fix bugs that can hinder teh experience of the users.

    Cons

    • The interface of Drupak is not a friendly one and without a developers assistance, it us quite a challenge to manage.
    • Modules are limited and third-party modelscan create problem inyour website, if they are not optimised at a proper time.

    Pricing

    Free

    Joomla

    Rating

    4.1/5

    Joomla Website | Best Content Management System
    Joomla Website

    Joomla Content Management System is an extremely flexible platform for content creators across different niches. Joomla offers users thousands of free extensions and templates to choose from, with a multilingual approach.

    The websites you create with Joomla are also mobile-friendly, flexible, and extensible, while also granting you multi-user permission levels. Moreover, with resources such as Developer Network and Security Center, Joomla supports its users with Documentation, Framework, and Joomla code.

    Pros

    • The edit of your content in the website is very easy to do.
    • It is easy to use as the interface is designed in a way that it is user-friendly.

    Cons

    • The number of modules available here are limited.
    • The complexity of Joomla is evident.

    Pricing

    Free

    Wix

    Rating

    4.5/5

    Wix Website | Best Content Management System
    Wix Website 

    Wix is a more popular website builder and offers you a collection of more than 500 ready-to-use templates for different niches. Wix furnishes its users with an intuitive and easy-to-use interface, where most of the website can be built just by dragging and dropping elements, be it media files, buttons, or other website elements.

    Moreover, the websites that you build using Wix are mobile-friendly, and can easily be viewed on your smartphone’s browser. Also, Wix offers you a custom domain that you can use to match the branding of your business for a more professional approach.

    Pros

    • Wix has one of the biggest template collection to choose from. It provides over 500 templates that you can use.
    • The interface of the site is extremely user-friendly, it has got a mobile editor through which you can see how the site would look like in through a mobile and edit according to it.

    Cons

    • Once picked, your content cannot be transferred to another template. It is not changeable.
    • The customization option is limited.

    Pricing

    Plans Price
    VIP ₹ 325/month
    Unlimited Entrepreneurs & Freelancers ₹ 185/month
    Combo ₹ 125/month
    Connect Domain Most Basic ₹ 80/month

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    Squarespace

    Rating

    4.3/5

    Squarespace Website | Best Content Management System
    Squarespace Website

    Squarespace is one of the best website designers out there, if not the best; and even that would be an understatement. Be it a professional website to drive traffic, your own portfolio, or even e-commerce, with award-winning Squarespace designs, you can turn your ideas into reality.

    Squarespace allows you to hire an expert while also offering connected services and enterprise solutions. Moreover, with resources such as blogs, help guides, webinars, and forums, Squarespace supports you to make the best use of its services in an affordable price range.

    Pros

    • Squarespace offers good number of templates to choose from.
    • Squarespace provides everything in a single platform, that is widgets, plugins and apps all are built in here.

    Cons

    • Sqarespace is quite expensive and their plans include single websites.
    • Third-party app, plugins and extensionsre not supported in Squarespace.

    Pricing

    Plans Price
    Personal Plan $16/month
    Business Plan $26/month
    BASIC Commerce Plan $35/month
    ADVANCED Commerce Plan $54/month

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    One of the most common ways of sharing and transmitting knowledge and news hasrapidly become blogging [/blog-writing-tips/]. Millions of blogs are practicallyonline. It’s a great way to express yourself and a great way to exchange datawith others as well. As a novice, you would want a forum for …
    StartupTalkyTanusha Verma

    Weebly

    Rating

    4.1/5

    Weebly Website | Best Content Management System
    Weebly Website

    Weebly allows you to build a professional and scalable website with customizable web page designs and other powerful tools. Have the liberty to use a drag and drop interface, custom fonts, in-built image editor, video backgrounds, and embed audio and videos with stunning quality with Weebly.

    You can build online stores with professionalism along with growing your business with SEO and marketing tools. Maintain your store, manage shipping and track your inventory, all from one place.

    Pros

    • Themes can be changed without any problem.
    • Interface is extremely user-frienly.

    Cons

    • Customer support is not that great and is quite expensive.
    • Image editing in Weebly havesome issues and it doesn’t offer anything good.

    Pricing

    Pricing for Weebly comes in 2 different plans, for the websites and the online stores.

    Website Plans Price
    Free Plan –
    Connect Plan $5/month
    Pro Plan $12/month
    Business Plan $25/month

    Online Stores Plans Price
    Pro Plan $12/month
    Business Plan $25/month
    Business Plus Plan $38/month

    Magento

    Rating

    4/5

    Magento Website | Best Content Management System
    Magento Website

    Magento Commerce is another more popular choice for users who want to create an online e-commerce website. Magento offers users an easy and intuitive interface with a simple drag and drops feature to build a website.

    Magento helps users to create an e-commerce website ranging from SMEs to bigger enterprises with excellent scalability. Moreover, you can build your website in accordance with the niche that your website is based on including digital transformation, mobile commerce, or even looking for global expansion.

    Pros

    • Magento has a mobile-friendly configuration and provides customers with great experience through mobile viewing.
    • Customization of templates is possible in Magento.

    Cons

    • Magento is quite expensive.
    • Customization takes time as it is time consuming.

    Pricing

    Pricing based on annual Gross Merchandise Value (GMV) and Average Order Value (AOV)

    Blogger

    Rating

    4/5

    Blogger Website | Best Content Management System
    Blogger Website

    Blogger CMS, as the name suggests is more inclined towards building blogs, and thus attracts more users who wish to create their own blogs and publish content. From a collection of templates, easy-to-use designs, and page layouts, choose the one that suits your content, and also get a free domain to seamlessly publish content. You can also get a custom domain with a paid plan.

    Moreover, you can also get paid with Google AdSense, and point out the content that sells more with the built-in analytics tool that Blogger offers.

    Pros

    • It has got an user-friendly interface, one can use it without any problem.
    • The speed and security of Blogger is saidto be quite good. One just has to focus on creating content, Blogger deals with the speed and security effeciently.  

    Cons

    • It is difficult to create backlinks.
    • Plugins are not available in Blogger.

    Pricing

    Free

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    OpenCart

    Opencart Website | Best Content Management System
    OpenCart Website

    OpenCart is quite a sought-after Content Management System, for its effective and customizable e-commerce stores. OpenCart offers users an interactive Admin Dashboard, along with User Management features with different roles. It also offers you an in-built affiliate system, discounts, coupons, and special offers for retailers, backup, and restorations.

    All these features make OpenCart one of the go-to CMS platforms for e-commerce stores. Also, with all the resources including community forums, documentation, and books, OpenCart offers excellent customer service and support.

    Pros

    • It has various modules and themes from which you can choose from.
    • It is user-friendly and the setup is easier for new users.

    Cons

    • Customization is difficult and it is not suitable for large businesess.
    • It doesn’t have good features like other CMS.

    Pricing

    Free

    Rating

    4/5

    Shopify

    Rating

    4.5/5

    Shopify Website | Best Content Management System
    Shopify Website 

    Shopify is another Content Management System built especially for creating e-commerce websites. It offers you some powerful tools to run your business online and drive sales. Depending on what stage of your business you are in, with Shopify, you can start an online business, move your business online, and even migrate your online business to Shopify. Shopify helps you sell anywhere from online websites to social media, and also advertise and market your business.

    Pros

    • Shopify is really easy to use and the interface is quite simple and people who are not that tech-savvy can also use it.
    • Various themes are available in Shopify to use.

    Cons

    • The customization of the platform is quite limited.
    • The price is a big factor.

    Pricing

    Plans Price Features
    Shopify Basic Plan $29/month All basic features to start a business
    Shopify Plan $79/month More suited for a growing business
    Shopify Advanced Plan $299/month For scaling of business

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    Conclusion

    Choosing the right CMS platform for your startup or business might be difficult but will only help you in the long run. If you are looking for the best CMS platform and website builder for your e-commerce store or blogging then WordPress is the best way to go.

    FAQs

    Which CMS website is best?

    The best CMS website is:

    • WordPress
    • Drupal
    • Joomla
    • Wix
    • Squarespace
    • Weebly
    • Magneto
    • Blogger
    • OpenCart
    • Shopify

    Do you need a CMS for a website?

    If it’s a web application, then you don’t have to start with a CMS—you could, but it might be too much overhead and probably not the smartest idea. Basically, any marketing site should have a CMS.

    How many types of CMS are there?

    There are three broad types of CMS software: open source, proprietary, and Software-as-a-Service (SaaS) CMS, including cloud-based solutions.

    What is the best free CMS?

    The best free CMS for your business is:

    • WordPress
    • Joomla
    • Blogger
    • OpenCart
    • Drupal

    Is WordPress free or paid?

    The core software service in WordPress is free to download and use. However, for WordPress hosting, one has to pay.

  • How to Promote Your Shopify Store? | Most Popular Ways

    Today, building an eCommerce store does not only depend upon the quality and quantity you provide but it also largely depends on the marketing techniques you apply. In the case of having a Shopify store, when you have created, customized, and uploaded products, your work here is not done yet, now it’s time to promote your Shopify store to attract more customers and boost your store’s sales. Promoting a Shopify store is not a bed of roses, it depends on your marketing budget, products, and attainable time. But with proper planning of decent marketing techniques, everyone can become successful in boosting their Shopify store.

    In this article, we will be discussing different ways how you can promote your Shopify store.

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    Ways to Promote Your Shopify Store

    Ways to Promote Your Shopify Store

    Number of Shopify shops by product category as of 2021
    Number of Shopify shops by product category as of 2021

    Building a Shopify store online is one task, but to make that store work successfully there is a need to invest your time, efforts, and money in its marketing as well.  The following are some ways in which you can promote your Shopify store:

    Promote Your Shopify Store Using Email Marketing

    As per Statista, the global email marketing market was valued at 7.5 billion USD in 2020. In 2021, according to Campaign Monitor, 64% of small businesses depend upon email marketing as their major source of customer acquisition. Such statistics indicate the superiority of using email marketing for your eCommerce store. So, one of the best ways to promote your Shopify store is to indulge in email marketing. However, there are certain things that you should keep in mind while choosing email marketing, like:

    • First of all, you need to prepare a proper email list in which you have to add the current clients and the targeted customers. This will help you get connected to the interested audience of your eCommerce store, thus helping in converting leads into customers.
    • After connecting you can start sending your welcome emails, giving information about your new product launches, discounts, and more to have better chances of attracting potential customers.
    • In email marketing, your content is the key to earning revenue and boosting your Shopify store to the customers. The content includes an eye catchy headline, body, and a call to action. Make sure that the headline should be such that it can connect with your target audiences and enforces them to open up your emails.
    • After the headline, the body of the content should be as such that it asks and excites customers to move forward to call to action. According to an analysis by Sleeknote 2022, pop-up notifications of emails containing countdown timers convert better leads into the respective sales than the ones with countdown timers. So, adding a countdown to your marketing email can be a plus point for your business.

    With all these tips in mind, you surely can take great advantage of email marketing in promoting your Shopify store.

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    Promote Your Shopify Store Using Social Media

    Social media platforms used by marketers worldwide (2021)
    Social media platforms used by marketers worldwide (2021)

    When we talk about promoting a Shopify store, social media marketing is of the utmost importance. Facebook, Twitter, Linkedin, and Instagram are the topmost social media channels for promoting your eCommerce store. The Following are some of the ways you can use social media to promote your Shopify store:

    Unique and Effective Content

    People relate to true stories. No matter what social media channel you are using, make sure to provide valuable, relatable, and organic content narrating your brand. Organize events, polls, competitions, and other features to engage the audience with the product of your Shopify store. Upload videos on how to use your product or other high-quality images and videos depicting features of your products and services. You can also take advantage of special days to promote and grow your Shopify business by giving special offers and discounts on such days. In this way, you will be able to get more attention, likes, and engagement from the audience.

    Influencer Marketing

    It is one of the best ways to create brand awareness and build trust in the product. The influencers have a large number of followers and when they promote your product, your store gets exposed to a huge audience which will ultimately help you reach more potential customers. Influencer marketing is observed to grow from $1.7 billion in the year 2016 to $13.8 billion in 2021. This huge increment indicates that investing in influencer marketing for promoting your Shopify store is a great idea.

    Advertisements on Social Media

    Paid advertisements are the best option to introduce your store to new audiences. You can use interest targeting and demographics to know about the interests of your target audience. Your ads on different social media platforms help attract more people to your store. Thus, this is another way you can use social media as a great advantage for your Shopify store.

    Promote Your Shopify Store Using Display Ads

    Promote Your Shopify Store Using Ads
    Promote Your Shopify Store Using Ads

    According to Statista, display ads have reached 238 billion USD IN 2021, accounting for the largest ad spent share.

    Display ads convince people to take a look at your product or services, and if they find them fascinating or valuable, it will help convert the leads into customers. The quality of the content of an ad must be catchy, trendy, and relatable to your store. You can also create personalized content according to your target market so that they may get attracted to visit your online store. You can opt for either native advertising or contextual advertising to promote your Shopify store.

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    Promote Your Shopify Store Using Blogs

    If you have an online store and still have not entered the field of blogging, then you must be unaware of the power of blogging. As per HubSpot, the businesses that indulge in blogs can generate 55% more visitors than those that don’t.

    Your Shopify store comes with a built-in blogging engine. While everyone is looking for different ways to promote their Shopify store, one great technique they often forget is to take advantage of blogging on Shopify. So, you can create a blog related to the products you are offering as it will help you generate more traffic and a better chance of increasing sales. Another great reason why you should invest your time and effort in this is that it can also help you to gain the email addresses of audiences and convert them into your email subscribers.

    Thus, by writing SEO-friendly blogs, you can increase the traffic enabling more people to notice your product resulting in increased sales. It will also help your website to rank higher on Google and thus more the chances of lead conversion.

    Conclusion

    In this time of increasing competition in the market, promoting your Shopify store is not just a choice anymore it is a necessity now. Marketing your product is extremely essential to drive traffic to your online store, generate leads and ultimately increase your sales.

    There are a huge number of stores present on Shopify, and if you have to stand out from all of your competitors, you must adopt different promotion techniques like email marketing, blogging, social media marketing, etc. Thus, all you have to do is to prepare and execute a remarkable promotional strategy according to your needs and budget and observe the wondrous increment in your sales.

    FAQs

    Can I do promotions on Shopify?

    Yes, you can. All you have to do is go to the marketing page on Shopify and there you can create as well as manage your marketing campaigns for promotions.

    Does Shopify include a blog?

    Yes, your Shopify online store comes with a built-in blogging engine. Setting up a blog regarding your store’s products can help you build a community.

    How does Shopify email pricing work?

    Shopify allows you to send up to 10,000 emails per month for free. After that, you only have to pay for what you use at 1 USD per 1,000 additional emails sent.

    How do I get people to buy from my Shopify store?

    You can attract potential customers to your store in the following ways:

    • Build a presence on social media.
    • Run ads on different platforms.
    • Take advantage of influencer marketing.
    • Use SEO to increase your visibility.
    • Send email marketing campaigns.

  • How to Start Ecommerce as a Side Hustle? | Steps and Tips to Get Started Today

    44 million Americans have a side hustle, and why shouldn’t they? A side hustle is a popular approach to make an extra profit while maintaining the safety net, that is your full-time job. Despite popular belief, the extra credits you work for can be both highly fulfilling and financially rewarding. You can be your boss and extract profits out of projects you are genuinely passionate about.

    On that note, starting an eCommerce business is the most sought way as a side hustle. Ecommerce is the buying or selling of goods and services via the internet. In today’s digital world, it has become pretty convenient and easy to set up an eCommerce store and kickstart your business.

    WIDGET: leadform | CAMPAIGN: undefined

    Steps to Start Ecommerce as a Side Hustle
    Decide The Product or Service To Sell and Your Target Audience
    Research About Related Ecommerce Businesses
    Set Up Your Online Store
    Promote Your Ecommerce Business
    Tips To Make Your Ecommerce Side Hustle Successful

    Number of digital buyers worldwide from 2016 to 2021
    Number of digital buyers worldwide from 2016 to 2021

    Steps to Start Ecommerce as a Side Hustle

    Setting up an online business might seem overwhelming at first, but it gets better with time, as said by Nelson Mandela, “It always seems impossible until it is done.”

    The following are four easy steps that will help you to start eCommerce as your side hustle:

    Decide The Product or Service To Sell and Your Target Audience

    You must be wondering what exactly you should sell. There are tons of business structures, be it service-based businesses, physical products, digital products, or software. It is common for people to get stuck on this.

    Here are a few things that you must bear in mind while selecting your product:

    • You must be genuinely passionate about it so that if it pays off well, you can continue to pursue it full-time in the future.
    • Consider the practical necessities of the product or service such as the competition and its demand in the market.

    You can start this step by making a list of possible products that you would want to sell as inspiration is present everywhere. Think of the products or services your close ones or your target audience might want to buy. There are numerous product lists suggestions available on the internet that might help you with this. Lastly, search for your product on Google trends and verify whether a demand exists for the product. As this will help you to find your target audience.

    A few more things that you should take into consideration at this step include:

    • Who is your target audience?
    • What are the pain points of your target audience?
    • How can your product help them?

    All this will help you set a definite goal in advance, which ultimately makes the rest of the steps easy.

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    Once an idea about selling something pops in your head, you would be tempted to start your business right away. But at this point, it is important to control your impulse and rather take a calculative decision.

    So, after you have decided on the product or service that you want to sell, you must conduct proper market research, watch out for your competitors, and, observe what they are doing, what is working, and what is not working for them. Here are a few things that you must consider while researching other businesses:

    • What is their business model?
    • Who is their target audience?
    • What are the social media platforms they are active on?
    • How do they generate leads (SEO, PPC, email)?

    All this will help you create distinguished characteristics for your business and you will also get to know what to do and what not to. Thus, conducting research and analyzing your competitors will give you a better understanding of how you should start eCommerce as your side hustle.

    Set Up Your Online Store

    Set up your online store - Shopify, eBay
    Set up your online store – Shopify, eBay

    The next step is to set up your online store from where your customers would be able to buy the products or services you are offering. You can choose eCommerce platforms like Shopify, Woocommerce, eBay, and more. They provide ready-to-use templates and easy-to-use store-building tools. With so many options available, it might be confusing to choose one platform from where you want to sell. Here are a few points that you should consider before selecting a platform:

    • Loading speed
    • Features and tools
    • Compatibility with payment getaways
    • SEO-friendly features  

    Make sure your store’s theme matches the theme of your business. Give your business a memorable name and be as creative yet clear with the logo. That’s what differentiates other businesses from yours. Also, try to make the buying process as smooth as possible, remove any additional steps and only ask for the information that is necessary to make the checkout process convenient for the customers.

    Also, nowadays, a platform that is gaining huge popularity for eCommerce setups and marketing is Instagram. It is easy to use as all you have to do is open an account, post pictures, think of a payment mode and start selling. Since people are getting more comfortable with Instagram shopping, it is definitely an option worth exploring.

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    Promote Your Ecommerce Business

    Deciding on what to sell and where to sell is not the end of the process for starting an eCommerce side hustle.  No business becomes successful without great sales. Lead generation and sales are the most important part of any business. So, it is important that you spend your heart and soul on promoting it.

    The secret to a successful eCommerce business is to perfect your marketing strategy and channel it to the right platforms. Closely follow your competitors, and look for how they are generating leads, or which platforms they are investing in. Focusing on your marketing and making sure that you have a regular inflow of clients should be your priority.

    Tips To Make Your Ecommerce Side Hustle Successful

    Tips to make your eCommerce successful
    Tips to make your eCommerce successful

    If you are establishing a full-fledged eCommerce business or just starting with your side hustle, certain tips will help you make your business successful:

    Provide an Exceptional Customer Service

    A survey conducted by Greenwich states that “India loses around ₹11,640 Crore every year in revenue due to poor customer service.” Great customer service is essential for your business’s long-term growth.

    You should go the extra mile to meet the expectations of your customers and keep them satisfied. This will ensure that such customers keep coming back to you.

    Work on Store Optimization

    Once you’ve laid the foundation of your business, the next step is to work on your store optimization. Here are some things that you can do to optimize your store:

    1. Make your store mobile-friendly
    2. Increase the loading speed
    3. Improve your navigation bar
    4. Improvise your search button
    5. Create impressive product pages
    6. Add a section of related items

    Keep Updating Your Inventory

    It won’t take a long time before your existing products start losing their thunder in the market. You need to keep on improvising and adding new products or services to your business to keep it relevant. Offering new and improved products and services from time to time will help you to retain your customers and also attract new ones.

    Conclusion

    A side hustle is a new trend that everyone seems to like, be it young children from school, college students, or even working professionals. It might seem tough in the beginning but with time, it pays off well both in terms of money and experience. So, it is indeed possible to handle a side hustle alongside your full-time job, college, and social life. All you need is strategic planning and a bit of patience. Thus, deciding to start an eCommerce side hustle is a great first step in itself and once you have set the foundation of your business, it will be ready to fly to newer heights.

    FAQs

    Is starting eCommerce as a side hustle profitable?

    The eCommerce industry is full of competition, but if you know what the market wants and have a plan in hand, it can be very profitable. However, the profit will depend upon the type of products or services you are selling and also your business model.

    • Amazon
    • Flipkart
    • Myntra
    • Shopify
    • eBay

    What can I do as a side hustle?

    • Sell products or services online
    • Teach a subject online
    • Rent out your vehicle
    • Start creating videos on Youtube and Instagram
    • Start a blog

  • Shopify Business Model | How Does Shopify Make Money

    What could possibly come to your mind when you first witness the term “Shopify”? The only possible fraction of this term could be “Shop“. Shopify is not present in the physical world and that’s why probably has more effect on the customers. Since every business has moved to a digital platform, why not start with helping those who want to survive the market online.

    With other online platforms where retailers list their products to sell, it’s more like swimming in a pool to win against the other competitors. But with Shopify, one has to just keep swimming in his own pool and survive the water.

    Let’s understand the complete business model of Shopify and how it makes money.

    What is Shopify?
    Features of Shopify
    How Does Shopify Work?
    Shopify Business Model | How does Shopify Make Money
    FAQ

    What is Shopify?

    Shopify was first founded in 2004. It is an e-commerce platform that helps sellers build a website and sell their products online. With all the ups and downs, by the course of a decade, the sales of Shopify skyrocketed. Shopify had about 12,000 merchants by then and earned a huge revenue of $105 million. It is especially known for its flexibility of payments. Its adaptability in business helped it to flourish.

    Features of Shopify

    The e-commerce platform is easy to operate, it is designed for the easy understanding and accessibility of the retailer. The retailer gets numerous features useful in selling products like reporting, email marketing, SEO, analytics, or branding.

    Blogging

    Shopify Website Builder
    Shopify Website Builder

    Shopify also provides the blogging feature that allows developing the site; one can choose themes, write articles, and initiate discussions. Moreover, it provides hosting, which means that Shopify will handle all technical issues related to your shop.

    Dropshipping

    Shopify Dropshipping
    Shopify Dropshipping

    For someone who is interested in Dropshipping, he/she can start with this platform. According to reports, Shopify has over 800,000 stores. The stores are built using this application. It is a comparatively safer platform. Apparently, Shopify and the online store are going to survive more than anyone can imagine as merchants are widely reliable.

    Online Store

    Shopify gives merchants their sole identity, they have their own digitally controlled store to brand and market. It even helps in the branding of products and accepts a wide range of payment methods from the customers of the merchants. Interested Retailers can build and create an online store with plans starting from $9/month. It also provides 14 days of free trial use.  

    POS

    Shopify POS
    Shopify POS

    The POS (point-of-service) options are out of the box. It helps the stores and itself to stand apart from its competitors.

    Unforgettable customer service

    Shopify Customer Service
    Shopify Customer Service

    Unlike other platforms, Shopify gives quite satisfying customer service which is the primary reason why they love Shopify. Shopify has a huge database of FAQs, email & chat support, most importantly with an informative and helping agent on the other side of the call.

    You name the product and you can sell it on Shopify. Nothing limits the lists of products/services.

    How Does Shopify Work?

    Shopify, in simpler terms, helps one build their own website for their business. Shopify acts as a provider of online stores. It helps you to directly create a professional trade website by registering and logging into your account.

    Setting up other simple things and then the users are ready to upload and sell the products at their convenience. It helps them to start a business journey, without requiring to have any knowledge about website building.

    Now let’s look at How one can start selling on Shopify. It is pretty simple to understand how to set up the business on Shopify.

    • First of all, you have to create an account on Shopify to enrol yourself as the seller on the platform.
    • Add products or services from the account, add and customize the theme for the product and finally add a domain.
    • Add text as the description of the selling product and add a suitable image for it.
    • Enable payments from settings. It has got its own payment gateway called ‘Shopify Payments’, it’s a free service. If the retailer uses other gateways – such as PayPal, Amazon Pay, or other methods, he will be charged.
    • Add the shipping settings. One can buy shipping labels and decide at what rate the seller wants to charge the customers.
    • Users can add some apps from the Shopify App Store to market and sell the products on that platform too.
    • Select a Price plan. The user has to upgrade after the free trial by selecting the ‘Select a plan’ button at the end of every page to keep going.
    • When the process is done, the store can then be published.

    Shopify Business Model | How does Shopify Make Money

    Shopify makes the majority of its revenue through monthly subscription plans and payment gateways for the usage of its services. It also makes revenue from its merchant solutions which can be technical support, marketing, and customer services.

    Shopify Subscription Plans
    Shopify Subscription Plans

    The business of Shopify is truly based on the subscription of the merchants. The subscription amount gives lucrative returns than merchant services. On the contrary, the company made over 50% of its revenues from another stream called merchant solutions.

    Shopify’s gross volume comprises mainly from merchants paying for the Advanced Shopify and Shopify Plus plans.

    As a report by Shopify, it earns heavy from the highest-priced tier (Shopify Plus) higher compared to the lowest tiers. Shopify Plus is a service for valued enterprise customers, with larger volumes.

    Shopify Plus
    Shopify Plus 

    Enterprise contracts are also way more promising as the enterprise clients usually sign an annual or multi-year contract. The huge organizations are more stable comparatively. The plans are automatically renewed unless there’s an intimation of cancellation by the enterprise account. It has around 5,300 enterprise accounts as of 2018. Just Imagine the returns!

    Shopify Revenue
    Shopify Revenue

    Revenue comprises services of Shopify POS, Payments, Capital which makes Shopify more reliable to provide a higher value to its subscribers. Thus making its subscription plans more genuine and reasonable.

    Shopify defines its platform as a multi-tenant, cloud-based system engineered for high scalability, reliability, and performance. Shopify merchant solutions primarily make money from payment processing fees from Shopify Payments, Transaction fees, Shopify Shipping, Shopify Capital, Referral fees from partners, and sales of point-of-sale (“POS”) hardware.

    Conclusion

    Starting an online business is the best option any person can do. Selling the products in the offline market is time-consuming and needs effort. But to do that you don’t have to create your own website or hire a web developer. All these can be done with the help of Shopify. Create a seller account on Shopify and sell your products online. Happy Selling.

    FAQ

    What kind of business model is Shopify?

    Shopify operates on a platform business model where third-party sellers sell their products.

    How is Shopify making money?

    Shopify generates revenue from subscriptions, transactions, payment, referral fees, commissions and advertising.

    Who is Shopify’s biggest competitor?

    BigCommerce, an e-commerce platform based in the united states is one of the biggest competitors of Shopify.