Tag: shilpa shetty

List of Brands Endorsed by Shilpa Shetty
Besides her renown as an actress, Shilpa Shetty is also a filmmaker, a dancer, an author, an entrepreneur, and a model. Shilpa Shetty started her career as a model in the year 1991, after her tenth grade. After debuting in Bollywood with the blockbuster movie Baazigar, she had a tremendous career ahead.

Shilpa Shetty is the first Indian celebrity to take part in and win the British reality show ‘Celebrity Big Brother.’ Shilpa Shetty, along with her husband Raj Kundra, was also the former owner of the IPL team ‘Rajasthan Royals.’ She has also invested in ‘Mamaearth,’ a baby & beauty care company.

Being a fashion enthusiast and a model, Shilpa Shetty also owns a fitness app called ‘Simple Soulful,’ which includes fat loss programs, yoga programs, diet plans & recipes, meditation programs, diabetes programs, immunity booster programs, etc.

She was ranked 75 by Forbes Celebrity 100 in 2019. Even though she has not been very active in Bollywood for almost 13 years, she still maintains her celebrity status through brand endorsements and entrepreneurship. Shilpa Shetty is also an investor and has funded many startups. She is the face of several brands. The Brands endorsed by Shilpa Shetty are listed below:

List of Brands Endorsed by Shilpa Shetty
List of Brands Endorsed by Shilpa Shetty

Nourish by BL Agro

Shilpa Shetty – Brand Ambassador of Nourish

BL Agro, a food product company, announced Shilpa Shetty as the brand ambassador of their product, Nourish, in 2021. Enhancing nutritious and good foods, the brand focuses on a healthy life, for which Shilpa Shetty was their proud choice as she promotes fitness and staying healthy.

Food products such as atta, dal, dry fruits, etc, are produced under Nourish. The brand assures nutritious food and has a catchy tagline: “Drop the ordinary, choose extraordinarily.” The ad presents Shilpa Shetty as a person who is concerned about her family’s health and explains the health benefits of Nourish products to her family members. Rather than choosing price and taste, choosing healthy is what she actively presents through the ad.

Bodycare International

Shilpa Shetty – Brand Ambassador of Bodycare International

The well-known apparel brand Bodycare International endorsed Shilpa Shetty as the brand ambassador for their antibacterial, thermal wear in the year 2019. Shilpa Shetty was their choice of a strong modern woman to attract a wide range of customers. In their kid’s apparel ad, Shilpa Shetty can be seen endorsing the safe and comfortable kids’ apparel from Bodycare International.

Mamaearth

Shilpa Shetty – Brand Ambassador of Mamaearth

Mamaearth is a brand founded by Ghazal Alagh and Varun Alagh – a parent for the parents. While searching for the best and safest products for their newborn, they came to know that most baby products contain toxic items in one way or the other. That was how Mamaearth was born. Focusing on safety, Mamaearth is Asia’s No.1 brand with Made Safe certified products. They also believe in Mum empowerment, honesty, and the best of earth. The best available natural, plant-based, and man-made ingredients are used in each Mamaearth product.

Shilpa Shetty is the brand ambassador of Mamaearth who launched their toxin-free products in the year 2018. She said she is happy to represent a brand that understands parents’ worries and struggles and resonates with their environmental responsibility. Mamaearth also launched a natural, chemical-free range of beauty products, which Shilpa Shetty endorsed.

Shilpa Shetty’s ad – Mamaearth

Yakult Danone

Shilpa Shetty – Brand Ambassador of Yakult

Yakult is a probiotic fermented milk drink that improves digestion and helps in building immunity. The company, Yakult Danone India, is a joint venture of two global probiotic leading companies in Japan and France. Yakult was launched in India in 2008.

Yakult Danone announced Shilpa Shetty as their brand ambassador in 2017. She was their choice to spread the health benefits of Yakult among Indian consumers of all age groups. Shilpa Shetty, who is very particular about each brand she represents, has visited the company and was satisfied, as a result of which she decided to be a part of Yakult Danone.

B Natural

Shilpa Shetty – Brand Ambassador of B Natural

B Natural focuses on providing an authentic fruit experience to customers. They offer a wide range of fruit juices directly exported from Indian farmers. Mango, Litchi, grapes, mixed fruit, orange, guava, pineapple, apple, watermelon, and pomegranate are their main range of fruit juices.

B Natural was acquired by ITC in 2014. In 2017, they roped in Shilpa Shetty as their brand ambassador. The brand offers concentrated fruit juices that make them more healthy. As usual, this could be the reason why Shilpa Shetty endorses this healthy product.

Fast&Up

Shilpa Shetty – Brand Ambassador of Fast&Up

Fast&Up is a brand fulfilling the nutrition needs of athletes. They have a wide range of products, including protein, plant power, sports nutrition, daily nutrition, kids nutrition, women’s nutrition, energy drinks, pre-, during, and post-workout drinks, apparel, and accessories.

Fast&Up roped Shilpa Shetty as their brand ambassador in 2021. Being a fitness enthusiast, she is considered to be the perfect fit for the brand. Raising awareness about overall fitness among the family and empowering them to have a healthy lifestyle is what they aim for.

Startups That Are Funded By Shilpa Shetty Kundra

Many celebrities have started investing and backing startups recently. Shilpa Shetty Kundra has also launched Simple Soulful and invested in Mamaearth.

StartupTalkyPV Vyshnavi

SRL Diagnostics

Shilpa Shetty – Brand Ambassador of SRL Diagnostics

SRL Diagnostics is India’s largest diagnostic chain, founded in 1995. With a total of 428 labs across the country, they have labs in other countries, too. They had built a strong relationship with the customers over the years.

In 2018, SRL declared Shilpa Shetty as their brand ambassador. Being a regular customer of SRL Diagnostics, she was happy to be a part of it.

Eris Lifesciences

Shilpa Shetty – Brand Ambassador of Eric Lifesciences

Eris Lifesciences is a pharmaceutical company established in 2007. In 2020, Shilpa Shetty was roped in as the brand ambassador for their hand sanitizer brand TruSaniz. Shilpa Shetty believes in personal sanitation and hygiene and is very much concerned about the health and safety of her family. The ad is all about being clean and safe.

While going through the brands endorsed by Shilpa Shetty, her vision of a healthy and safe lifestyle is visible. It seems that every product contributes to a healthier lifestyle to some extent. Each one of them, from food products to fitness and beauty items, promotes our health and well-being.

Godrej Nupur

Shilpa Shetty – Brand Ambassador of Godrej Nupur

Godrej Nupur, a leading brand of hair removal creams and lotions in India, has strategically chosen Shilpa Shetty, a renowned Bollywood actress, fitness enthusiast, and businesswoman, as their brand ambassador in the year 2021. This partnership aligns seamlessly with Godrej Nupur’s commitment to providing effective and gentle hair removal products that are suitable for all skin types. Shilpa Shetty’s personal brand resonates with Godrej Nupur’s target audience, making her an ideal choice to represent the brand.

Shilpa Shetty’s impeccable beauty standards, passion for skincare, and advocacy for personal care make her a perfect fit for Godrej Nupur. Overall, this strategic partnership is expected to yield significant benefits for both Godrej Nupur and Shilpa Shetty, solidifying their respective positions in the beauty and hair care industry.

Chicnutrix

Shilpa Shetty – Brand Ambassador of Chicnutrix

Chicnutrix is a lifestyle brand that offers a range of products promoting wellness and beauty from the inside out. The brand’s philosophy is rooted in the belief that true beauty comes from within and that you can achieve a natural, radiant glow by nourishing your body with the right nutrients. They appointed Shilpa Shetty as their brand ambassador in May 2022.

Shilpa Shetty is a perfect fit for Chicnutrix as a brand ambassador because she embodies the brand’s health, wellness, and inner beauty values. She is a fitness icon and advocate for holistic living, and she is known for her flawless skin and radiant complexion. Shilpa Shetty’s endorsement of Chicnutrix products is a testament to her belief in the brand’s philosophy and the effectiveness of its products.

Stellar Homes USA

Shilpa Shetty – Brand Ambassador of Stellar Homes USA

Stellar Home is a leading online retailer of home décor products, with a wide selection of furniture, bedding, bath, and kitchen items. They offer a variety of styles, from traditional to modern, and their products are known for their quality and affordability.

Stellar Homes USA likely chose Shilpa Shetty as their brand ambassador in 2020 because of the strong alignment between her personal traits and the brand’s identity and target audience. Her traits seamlessly complement Stellar Homes USA’s brand identity and target audience, making her an ideal choice for brand ambassadorship. Her endorsement can effectively convey the brand’s values of style, comfort, affordability, and creating a welcoming home environment.

IVAS

Shilpa Shetty – Brand Ambassador of IVAS

IVAS is a private label brand specializing in a wide range of home renovation products, offering a one-stop shop for all home makeover and interior décor needs. IVAS caters to diverse customers, from homeowners and interior designers to architects and builders.

The company has chosen Shilpa Shetty as its brand ambassador in 2023 because her qualities align well with IVAS’s brand identity as a provider of high-quality, stylish, and innovative home renovation solutions. Her reputation as a successful actress, fitness enthusiast, and businesswoman adds credibility and trustworthiness to IVAS. Her endorsement suggests that the brand’s products are of high quality and align with the values of a successful and respected individual.

ZOFF

Shilpa Shetty – Brand Ambassador of ZOFF

ZOFF, an emerging player in the Indian spice industry, has chosen Shilpa Shetty, a renowned Bollywood actress, fitness enthusiast, and businesswoman, as their brand ambassador in 2023. This strategic partnership aligns ZOFF’s commitment to providing fresh, flavorful, and authentic spices with Shilpa Shetty’s positive image, healthy lifestyle, and passion for cooking. Shilpa Shetty’s endorsement will enhance ZOFF’s brand perception, increase brand awareness, expand market reach, and boost sales, solidifying its position in the competitive Indian spice industry.

FAQs

Is Shilpa Shetty an entrepreneur?

Besides being an actor, Shilpa Shetty is also an entrepreneur who actively invests in startups:
- Mamaearth
- Simple Soulful
What are the brands endorsed by Shilpa Shetty?

Shilpa Shetty’s brand endorsements include:
- Nourish by BL Agro
- Bodycare International
- Mamaearth
- Yakult Danone
- B Natural
- Fast&Up
- SRL Diagnostics
- Eris Lifesciences
- Godrej Nupur
- Chicnutrix
- Stellar Homes USA
- IVAS
- ZOFF
Who is the brand ambassador of Mamaearth?

Shilpa Shetty is an investor and brand ambassador of Mamaearth.

What is the cost of having Shilpa Shetty as a brand ambassador?

Shilpa Shetty’s brand ambassador cost is approximately ₹1 Crore.
November 16, 2023
Startups That Are Funded By Shilpa Shetty Kundra
From the past few years there has been an increase of Bollywood celebrities backing startups as investors or even launching their own ventures. Many celebrities like Alia Bhatt, Suniel Shetty, Anushka Sharma, Katrina Kaif and Sonu Sood have recently started investing or endorsing the products of startups during the Covid 19 Pandemic in order to help maintain the startup ecosystem.

This also includes Shilpa Shetty Kundra who has launched her own fitness and health app called Simple Soulful and also invested in a Gurugram based startup known as Mamaearth.

Shilpa Shetty Kundra is an Indian actress, film producer, dancer and also is known to be businesswomen and author. The actress is popular for her roles in movies like Baazigar, Main Khiladi Tu Anari, Life in a Metro, etc.

Shilpa Shetty Kundra has been a part of various fitness campaign such as the Fit India movement which was lauched by the Government of India.

She has also been a part owner of the Indian Premium League (IPL) team Rajasthan Royals from 2009 to 2015. Besides that she is also known to be a devote fitness enthusiast and celebrity endorser for brands and products and has been vocal about issues like feminism and animal rights.

Which is why the Shilpa started her own fitness and health app (Simple Soulful) and has also funded a startup Mamaearth that sells mother and childcare products. The startups funded by Shilpa Shetty Kundra are:

Mamaearth
Simple Soulful
Frequently Asked Questions

Bollywood Heroines – Multimillion Celebrity Investors in Indian Startup

Ever since PM Modi made the Make in India an official announcement. It became aproject that would help to boost India’s startup economy. It received supportfrom many from the nation as well as from people and companies all over theworld. Not only did people invest but large corporations too inves…

StartupTalkyAbhishek Gupta

Mamaearth

Mamaearth was founded in 2016 by a couple Varun and Ghazal Alagh, the company is owned and operated by Honasa Consumer Pvt. Ltd. The company is known for its product line that includes toxin free body lotions, rash creams, shampoos, body wash, massage oils and even bug sprays which are curated for the children up to the age of five years.

The company concentrates on making products that are for stress relief, postpartum weight loss for new mothers and non-preservative products for lactation.

Shilpa Shetty with Varun and Ghazal Alagh the founders of Mamaearth

The company sells most its products on its own website and other online ecommerce platforms like Amazon, FirstCry, Nykaa, Flipkart and Paytm. Shilpa Shetty Kundra has funded over $250,000 to the startup in April of 2018 and has backed the company ever since.

In an interview Shilpa disclosed that she decided to fund the startup because it offered natural and chemical free nature of products. Over 90% of company’s sales are done online but are also available in more than 300 stores across cities like Mumbai, Bengaluru, Delhi and are planning to expand to ten other cities in the country.

The company has its headquarters in Gurugram and has raised over Rs 6.5 crore in just the second round of funding by Fireside Ventures and other investors. It also managed to raise Rs 130 crore from the Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners and Sharp Ventures.

It has so far acquired over 5 million new customers and aims on making the company over Rs 500 crore brand by 2023. The company also plans on launching more products and expanding operation to parts of Southeast Asia.

Improving Workplace Safety in 2021

Workplace safety has been and continues to be a hot topic of conversation thisyear. Certainly, there are some extra measures which are appropriate in light ofthe new threat of Covid-19. However, workplace safety is never something to beoverlooked or ignored because it’s important to provide it fo…

StartupTalkyParnas Ghosh

Why fund Mamaearth?

According to the founders Mamaearth, it is a pioneer in selling safer products curated specially for mothers and kids of India. The company is aiming to build a brand that is friendly to parents and intends to make lives of the mothers and pregnant woman better and beautiful. Mamaearth is also Asia 1^st brand which sells the Made Safe Certified Products. Most the products are made by mothers as nobody else understands a baby’s needs like a mother does.

Which is why the company has a working panel of mothers who give genuine reviews to all the products. For the past 15 years the GDP per capita has become 4 times more especially in the urban cities, while the childcare has increased eight fold.

There has also been a rise in new mothers looking for customized products for themselves and their children. Mamaearth is helpful in reducing parental stress amongst young parents. In an interview, Varun Alagh disclosed how he got Shilpa Shetty Kundra to invest in the startup.

“The process started over a year back with finding ways to get a window with her which took nearly 3 months after sending many pitches. But after the meeting we gave her all our products to try it herself and on her son.” He also added that the actress did her own in-depth research on Mamaearth after which she went on to backing the startup as an equity investor.

The Rise Of E-commerce Industry In India

With growing internet penetration and disposable incomes, people of India areexperiencing a massive change in their shopping habits. People from all frontsof life are using their smartphones to buy products and items. With the bigthree— Amazon, Walmart, and Alibaba—entering the E-Commerce sector …

StartupTalkyDevashish Shrivastava

App launched by Shilpa Shetty Kundra

Simple Soulful

Simple Soulful is a holistic wellness and Health App launched by Shilpa Shetty Kundra and designed by experts of Yoga, Exercise, Immunity and Diet Programs.

The 45 year old Bollywood actress made this app because she is a fitness enthusiast, has active lifestyle and lives by the philosophy of “Swasth Raho, Mast Raho” which translates to “Stay Healthy, Stay Happy.” The app encourages a healthy lifestyle and offers a customized goal based yoga and fitness programs.

An example of the Simple Soulful video by Shilpa Shetty

These programs are specifically designed to help its customers lose weight, improve flexibility, strengthen core muscles, tone arms and legs. They also have programs that will help customers with special ailments like focusing of diabetes, low and high blood pressure, immunity, sleep and stress management.

Simple Soulful has free and has easy to do yoga asanas with step by step instructions, other exercise, diet plans, recommendations and delicious yet nutritious recipes to maintain a healthy balance in life. The target audience of the app is working women and men but it also caters to young mothers and youngsters.

The features and pricing of the app

The cost of Simple Soulful is Rs. 499 for a month, Rs 999 Quarterly and Rs 2499 annually. The app/website also allows its customers to purchase single videos for a minimum cost of Rs 99.

These subscriptions give its customers an access to 60 plus yoga and meditation programs by experts, daily diet plans, recommendations, asanas, exercises and healthy recipes. The app is available for iOS 11.0 and Android 5.0 with a lifetime of access. The special features of simple soulful are:
- The users of the app can work out with Shilpa Shetty Kundra as she is the one that performs them while being mentored by experts.
- The workouts are designed in a way that it is easy, quick and home based that can be performed anywhere and anytime.
- The programs help people in boosting their immunity especially during the Covid 19 pandemic.
- The recipes require simple and less ingredients which are also highly nutritional.
- Their special program made only for women, like exercising videos for pregnancy, post pregnancy weight loss and menstrual pain.
- The app allows you to download programs and workout without Internet along with tracking and displaying their fitness journey.
Reasons Why These Startup Sectors Bloomed During Lockdown

In the unprecedented time, where everyone is talking about the economic slowdownand financial difficulties, there have been a few startups sectors that havemanaged grow exponentially well. The covid 19 has shaken the world and hasbrought many business to a halt, although startups have lost their …

StartupTalkyPV Vyshnavi

Benefits of Simple Soulful

Shilpa Shetty Kundra is a well-known yoga practitioner which is why the app has a whole section of yoga programs which made specifically for different levels like the beginners.

They also have an Office yoga section where working men and women can practice simple workouts around their office chair. Like the yoga videos the exercising videos also come with many difficulty levels and have an apt description of the benefits of each workout. Another main benefit is that once the videos are downloaded, you can keep up with your training with without data or Wifi.

Shilpa Shetty in an interview mentioned that she not tech savvy but made sure to work with the apple accelerator team to make sure that the interface of Simple Soulful is simple to navigate and easy to use.

The app is also on iPad and Apple watch integration and plans to integrate siri for voice commands. Shilpa loves the app and has put a lot of effort into making it, she has also shot for videos eight hours in one go.

According to Shilpa, “I started learning advanced yoga and have achieved my own fitness goals while working on the app”. Her point is that, If she can do it, so can you.

Frequently Asked Questions

Who is Shilpa Shetty Kundra?

Shilpa Shetty Kundra is an Indian actress, film producer, dancer and also is known to be businesswomen and author.

What is the startup that is funded by Shilpa Shetty Kundra?

The startup that is funded by Shilpa Shetty Kundra is Mamaearth.

What is the fitness app of Shilpa Shetty Kundra?

The fitness app of Shilpa Shetty Kundra is Simple Soulful

What is Mamaearth?

Mamaearth is a startup that is known to sell mother and childcare products that are safe to use.

What is Simple Soulful?

Simple Soulful is a holistic wellness and Health App launched by Shilpa Shetty Kundra and designed by experts of Yoga, Exercise, Immunity and Diet Programs.
March 20, 2021