Tag: sharechat business model

  • ShareChat – Entertaining the Regional Audience

    A new era of global communication has been brought about by the emergence of social networking platforms, which have been fueled by the widespread use of smartphones and the internet. But in the midst of this digital transformation, a lot of platforms have unintentionally ignored the linguistic and cultural variety seen in places like India in favor of catering mostly to English-speaking viewers.

    Seeing this void, ShareChat, a social networking site specifically designed with Indian users in mind, arose in January 2015. ShareChat facilitates cultural expression and community cohesiveness by offering a platform for users to connect, share, and interact in their original languages, supporting 15 languages, including Tamil, Hindi, Malayalam, and Gujarati.

    ShareChat’s dedication to linguistic diversity is demonstrated by the variety of vernacular material it offers on subjects including dictionaries, health advice, DIY cures, and inspirational sayings. In addition to addressing a significant gap in the social media scene, ShareChat enables people to express themselves honestly in languages that are consistent with their cultural identities. This is achieved by accommodating the linguistic preferences of its users.

    Read about ShareChat founders, history, funding, revenue model, competitors, business model, and more.

    ShareChat – Company Highlights

    STARTUP NAME SHARECHAT
    Headquarters Bangalore, Karnataka, India
    Sector Social Media
    Founders Farid Ahsan, Bhanu Pratap Singh and Ankush Sachdeva
    Founded 2015
    Valuation $1.5B (as per November 2024)
    Website sharechat.com

    ShareChat – About
    ShareChat – Industry
    ShareChat – Founders and Team
    ShareChat – Shareholdings
    ShareChat – Startup Story
    ShareChat – Name and Logo
    ShareChat – Mission and Vision
    ShareChat – Products and Service
    ShareChat – Business Model
    ShareChat – Revenue Model
    ShareChat – ESOP
    ShareChat – Challenges Faced
    ShareChat – Funding and Investors
    ShareChat – Acquisitions
    ShareChat – Growth
    ShareChat – Financials
    ShareChat – Partnership
    ShareChat – Competitors
    ShareChat – Future Plans

    ShareChat – About

    ShareChat, much like any other social networking platform, allows its users to create, discover, and share content with each other. Furthermore, ShareChat users can follow other users on the same platform, regardless of whether they are content creators, friends, or any person of interest, and track regular updates. The ShareChat users are not only excited about consuming the content they find on the platform but are also involved in the creation of this content.

    ShareChat – Industry

    The digital media industry in India is expected to develop at a compound annual growth rate (CAGR) of 23.49% by 2025, according to a report by Dentsu India. According to the report, in 2024, the industry’s revenue is expected to reach $10.07 billion. This strong development trajectory highlights how important digital media are becoming in India’s changing media environment.

    A growing digital ecosystem, shifting consumer behaviors, and technological improvements have made firms more adept at using digital platforms to connect with and interact with their target markets. The anticipated expansion not only mirrors the burgeoning digital economy but also underscores the prospects and room for creativity in India’s digital media industry.


    Ankush Sachdeva: From 17 Failures to ShareChat Triumph | Education | Professional Life
    Ankush Sachdeva is the CEO and Co-Founder of Sharechat and Moj. Learn more about Ankush Sachdeva’s professional life, education, net worth, and more. Know more about him on Ankush Sachdeva Wikipedia.


    ShareChat – Founders and Team

    ShareChat was founded by Farid Ahsan (Co-Founder and Board Member), Bhanu Pratap Singh (Co-Founder and CTO), and Ankush Sachdeva (Co-Founder and CEO).

    Farid Ahsan (Co-Founder and Board Member), Bhanu Pratap Singh (Co-Founder and CTO), Ankush Sachdeva (Co-Founder and CEO), Co-Founder of ShareChat
    Farid Ahsan (Co-Founder and Board Member), Bhanu Pratap Singh (Co-Founder and CTO), Ankush Sachdeva (Co-Founder and CEO), Co-Founder of ShareChat

    Ankush Sachdeva

    Co-Founder and CEO of ShareChat and Moj, Ankush Sachdeva was a BTech Computer Science student from IIT Kanpur. After Interning at Microsoft, Ankush co-founded ShareChat in 2015. He served the company as the co-founder and CPO of the company before being promoted to the rank of CEO in 2017. ShareChat was Ankush Sachdeva’s 18th attempt to build a startup, and Sharechat has truly turned into a considerable giant operating in the social media space

    Farid Ahsan

    Farid Ahsan was a BTech student who completed his degree in Material Science and Engineering from IIT Kanpur. He currently serves as the Co-Founder and the Board Member of ShareChat. He is also the the Co-Founder of General Autonomy.

    Bhanu Pratap Singh

    Bhanu Pratap Singh was also an IIT Kanpur student who completed his degree in Electrical Engineering there. He is the Head of the technology vertical of the platform, along with serving as the Co-Founder and CTO of ShareChat.

    ShareChat – Shareholdings

    ShareChat shareholding pattern as of March 202 (source: Tracxn)

    ShareChat Shareholders Percentage
    Farid Ahsan 3.8%
    Ankush Sachdeva 3.8%
    Bhanu Pratap Singh 3.8%
    SAIF Partners 7.0%
    HarbourVest Partners 1.1%
    Lightspeed Venture Partners 11.9%
    Touchstone Partners 17.8%
    Twitter Ventures 6.8%
    Shunwei Capital 5.2%
    Brand Capital 4.8%
    Tiger Global Management 3.8%
    Xiaomi 3.6%
    Rainforest Holding 1.3%
    Google 1.2%
    ESOP Pool 4.2%
    Others 19.9%
    ShareChat Shareholders
    ShareChat Shareholders

    ShareChat – Startup Story

    Three IIT graduates, Farid Ahsan, Bhanu Singh, and Ankush Sachdeva, launched ShareChat in 2015 based on a straightforward realization: there was a user base that was ready to express themselves but lacked an appropriate platform. Acknowledging the unexplored market of local audiences, they introduced ShareChat, which at first served as an application for sharing content on WhatsApp.

    They found a substantial preference for Sachin Tendulkar and cricket-related content as they dug deeper into user behavior. ShareChat, a regional language-driven social networking site aimed mostly at users in Tier 2 and Tier 3 cities, was created as a result of this discovery.

    Within three months, the platform attracted downloads, and India Quotient provided money, demonstrating its rapid growth. When the Indian government outlawed TikTok in 2019, ShareChat’s growth took a further turn for the better. This led the team to create Moj, a short-form video app.

    In spite of the pandemic’s obstacles, ShareChat grew rapidly, gaining millions of users and turning down a substantial Google takeover offer. ShareChat is a monument to the vision and tenacity of Ankush Sachdeva and his team as it grows its user base with the goal of reaching a large audience.

    ShareChat Logo
    ShareChat Logo

    The parent company of ShareChat is “Mohalla Tech Pvt Ltd.

    ShareChat – Mission and Vision

    ShareChat’s mission and vision statement say, “We aspire to help individuals form substantial connections and stay entertained.”

    ShareChat – Products and Service

    ShareChat: Some of the prominent products and services are:

    ShareChat Learning Hub

    In order to better serve marketers, advertisers, and brands, ShareChat has introduced ShareChat Learning Hub, a comprehensive certification program that is unique in its type, in March 2023.

    Pinning Card

    On July 10, 2023, ShareChat revealed the launch of a brand-new feature called Pinning Card, which allows hosts to increase the visibility of their chatroom sessions by pinning them themselves.

    ShareChat – Business Model

    There are two prominent kinds of business models followed by the content marketing community on the internet. The first one helps in building a network where the content material is created and owned by the platform creators. On the other hand, lies the second kind of model, which helps create a major part of the content material for the customers. This is what ShareChat does.

    ShareChat believes in existing as a popular social networking platform, where users can upload photos, and videos, create content, chat with others, make friends, and more. However, unlike the other social media platforms, Sharechat helps in conveying all the messages in the regional languages of India.


    Ingenious Marketing Strategies of ShareChat
    Sharechat is a leading Indian social media service developed by Mohalla Tech. Here’s a look at the marketing strategies of Shatechat.


    ShareChat – Revenue Model

    ShareChat makes revenue from different resources; some of the prominent ones are:

    • ShareChat makes money from its platform through advertising, drawing advertisers in with the help of its sizable user base and engagement data.
    • Innovative content monetization strategies used by ShareChat support the company’s revenue growth and guarantee a long-term business strategy that benefits all of its stakeholders.

    ShareChat – ESOP

    ShareChat’s board has approved adding 5,83,800 new employee stock options (ESOPs) to its existing plan. This increases the total ESOP pool to 14,30,100 options, according to its filing with the Registrar of Companies (RoC) in February 2025.

    Each 100-stock option can later be converted into one equity share as per the agreement.

    The company expanded its ESOP pool to encourage employee ownership and help attract, retain, and motivate talented employees.

    As per the reports, the newly added ESOPs are worth $108 million, while the total ESOP pool is valued at $265 million. These valuations are based on ShareChat’s $2 billion company valuation.

    ShareChat increased the amount available for its Employee Stock Ownership Plan (ESOP) in May 2024 to INR 3,310 crore. ShareChat’s board had approved a resolution to expand its Employee Stock Ownership Plan (ESOP) by adding 260,000 new stock options. This increase brings the total ESOP pool to 846,300 options, aimed at rewarding and retaining talent.

    This step is indicative of ShareChat’s dedication to promoting employee engagement and coordinating the team with the organization’s long-term growth goals.

    ShareChat – Challenges Faced

    ShareChat faced several difficulties in 2023 that put its adaptability and tenacity to the test. One major challenge was the requirement to implement a large labor reduction, which affected about 25% of the company’s workers as per a news report of December 20, 2023. This reorganization was a response to the ever-evolving market conditions and the dynamic character of the sector, which required ShareChat to optimize its operations.

    In addition, Mohalla Tech, the parent company of ShareChat, experienced difficulties when Jeet11, its fantasy game subsidiary, closed, resulting in the regrettable layoff of 100 workers.

    These difficulties highlighted ShareChat’s need to carefully negotiate changing market dynamics while giving strategic choices top priority in order to guarantee long-term growth and sustainability. ShareChat persisted in its resolve to overcome these challenges and carry out its objective of providing its consumers with efficient service in the constantly changing digital environment.


    Top 9 Made in India Social Media Apps you must Checkout
    Here is a list of popular Indian social media apps that have seen a sudden rise in the country after the Chinese apps were banned.


    ShareChat – Funding and Investors

    ShareChat has raised $1.8 billion to date, over 18 rounds of funding.

    Here’s looking at the most prominent funding rounds for ShareChat:

    Date Stage Amount Investors
    August 5, 2024 Debt Financing $16 million EDBI
    March 27, 2024 Debt Financing $48.8 million
    November 14, 2023 Seed Round $3 million India Quotient, Elevation Capital
    June 16, 2022 Series H $77.7 million Google and Temasek
    February 10, 2022 Debt Round $100 million Tencent Capital and more
    December 16, 2021 Series G $266 million Alkeon Capital, Temasek, Moore Strategic Ventures
    July 27, 2021 Series F $145 million Temasek, Moore Strategic Ventures and Mirae-Naver Asia Growth Fund.
    April 8, 2021 Series E $502 million Tiger Global Management and Lightspeed Venture Partners
    December 23, 2020 Debt Financing $60 million Twitter Ventures
    September 24, 2020 Series E $40 million
    August 15, 2019 Series D $100 million Twitter
    September 19, 2018 Series C $99.2 million Shunwei Capital
    January 18, 2018 Series B $18.2 million Shunwei Capital and Xiaomi
    November 23, 2016 Series A $4 million Lightspeed India Partners
    July 13, 2016 Seed Round $1.4 million SAIF Partners
    May 11, 2016 Non Equity Assitance $50K Google Launchpad Accelerator
    March 5, 2015 Seed round India Quotient

    ShareChat – Acquisitions

    ShareChat acquired 6 companies to date:

    Date Funding Round Investors
    February 10, 2022 $700M MX TakaTak
    September 16, 2020 HPF Films
    Apr 27, 2020 Memer
    Apr 24, 2020 Circle Internet
    Feb 21, 2020 Elanic
    Mar 2, 2019 Clip App

    ShareChat – Growth

    ShareChat’s growth highlights are:

    • It has a 32+ million creator community as of March 2024
    • The time spent on ShareChat was 31 minutes as of March 2024
    • The number of shares per month on ShareChat was 2.5 billion+ as of March 2024
    • It has generated 75 billion+ pieces of content as of March 2024
    • The company has 180 million MAU as of March 2024

    ShareChat – Financials

    ShareChat’s financial performance has shown both revenue growth and expense reduction in recent years, though the company continues to operate at a loss. Below is a summary of its financials from FY24 to FY20.

    Particulars FY24 FY23 FY22 FY21 FY20
    Revenue INR 747.1 crore INR 718.8 crore INR 419.2 crore INR 96.6 crore INR 38.1 crore
    Expenses INR 2,644.7 crore INR 5,862.2 crore INR 3,407.6 crore INR 1,557.5 crore INR 715.0 crore
    Profit/Loss INR -1,898.9 crore INR -5,144.3 crore INR 2,988.6 crore INR -1,460.9 crore INR -676.9 crore
    ShareChat Financial
    ShareChat Financial

    Revenue increased by INR 28.3 crore in FY24 compared to FY23, while expenses significantly decreased by INR 3,217.5 crore, reducing the net loss.

    ShareChat Revenue:

    Revenue Breakdown FY24 FY23
    Revenue from Operations INR 718.1 crore INR 552.7 crore
    Other Income INR 29.0 crore INR 166.0 crore
    Total Revenue INR 747.1 crore INR 718.8 crore

    Revenue from operations increased by INR 165.4 crore in FY24, but other income decreased by INR 137 crore, resulting in a modest total revenue increase.

    ShareChat Profit/Loss:

    Profit/Loss FY24 FY23
    Gross Profit INR -1,926.6 crore INR -5,176.1 crore
    Operating Profit INR -1,918.9 crore INR -5,145.1 crore
    Net Profit/Loss INR -1,898.9 crore INR -5,144.3 crore

    ShareChat reduced its net loss by INR 3,245.4 crore in FY24 compared to FY23, mainly due to lower expenses.

    ShareChat Expenses:

    Expense Breakdown FY24 FY23
    Employee Benefit Expense INR 580.4 crore INR 698.0 crore
    Finance Costs INR 510.6 crore INR 340.3 crore
    Amortization & Depreciation INR 16.1 crore INR 1,919.8 crore
    Other Expenses INR 1,537.6 crore INR 2,904.1 crore
    Total Expenses INR 2,644.7 crore INR 5,862.2 crore

    Expenses dropped by INR 3,217.5 crore in FY24, with significant reductions in Amortization & Depreciation and Other Expenses.

    Quick Summary:

    • Revenue: Increased by INR 28.3 crore, driven by higher revenue from operations.
    • Profit/Loss: Net loss reduced by INR 3,245.4 crore, reflecting lower expenses.
    • Expenses: Total expenses decreased by INR 3,217.5 crore, with major cuts in Amortization & Depreciation and Other Expenses.

    ShareChat Business Model | How does ShareChat Make Money
    ShareChat is an Indian social media app founded by Ankush Sachdeva, Bhanu Pratap Singh and Farid Ahsan. Let’s look at how ShareChat makes money.


    ShareChat – Partnership

    ShareChat has partnered with many companies; some of the prominent ones are:

    JioCinema

    ShareChat has teamed up with JioCinema to deliver exclusive short-form content in multiple languages for the Paris Olympics 2024, running from July 26 to August 11, 2024.

    GroupM

    GroupM and ShareChat have partnered on August 29, 2022, to drive a new chapter in contemporary marketing. The strategic alliance will concentrate on offering customers efficiency and efficacy throughout the digital marketing ecosystem’s pillars.

    Dukaan

    In order to help merchants on its platform work with creators on ShareChat and Moj to promote their items through live and video content, Dukaan announced that it has partnered with both platforms on September 9, 2022.

    Httpool

    To increase sales and broaden its market, ShareChat (Mohalla Tech Pvt. Ltd.) has partnered up with Httpool by Aleph, a global partner of significant media platforms, on November 23, 2022.

    ShareChat – Competitors

    Smartphones today are full of social networking and content-sharing applications because that’s what people want to see and do today. In this highly competitive field, ShareChat, directly and indirectly, competes with:

    • Roposo
    • BetterButter
    • Giphy
    • Nerdery
    • Chingari
    • Josh
    • Digg

    ShareChat – Future Plans

    In the future, ShareChat claims that there will be major changes in the way the application functions. The users can fairly expect a lot more variety in the area of content formats. Also, the users can expect a lot more content creators to transform into celebrities, and to see people who become famous on ShareChat. Also, India has 15 official languages and more than 1600 known dialects. So, ShareChat wants to cater to more regional audiences. What the platform doesn’t want is to limit itself to India.

    FAQs

    What is the ShareChat app?

    ShareChat app, much like any other social networking platform, allows its users to create, discover, and share content with one another. However, the platform is distinguished by the regional languages that ShareChat uses for the content shared.

    What services does ShareChat provide?

    ShareChat provides its users with health tips, homemade remedies, weight loss, religious quotes, and a dictionary to only name a few.

    What is ShareChat business model?

    ShareChat follows a social media and content-sharing business model. It earns revenue through advertising, brand partnerships, and in-app monetization while providing a platform for users to create, share, and consume content in regional languages.

    What is ShareChat revenue model?

    The revenue model of ShareChat is mainly based on advertising, brand promotions, and in-app monetization through features like virtual gifts and premium content.

    Who is the founder of ShareChat?

    ShareChat was founded by Farid Ahsan, Bhanu Singh, and Ankush Sachdeva.

    Who is the CEO of ShareChat?

    Ankush Sachdeva is the CEO of ShareChat and has been doing so since 2017.

    What is ShareChat launch date?

    ShareChat was launched in 2015.

    Who are the competitors of ShareChat?

    ShareChat, directly and indirectly, competes with Roposo, BetterButter, Giphy, Nerdery, Digg, and many more.

  • ShareChat Business Model | How does ShareChat Make Money

    Technology brought us the Internet and smartphones. Thanks to these two, we have another medium that is not less of a miracle. Social Media is a part of our daily life. It is almost impossible to imagine, not having a social media account at this age.

    Social media gives us an opportunity to connect with people. It doesn’t matter where they live; one could stay connected with each other through social media. Apart from staying connected with people around the world, one can share their thought, insights basically their life on social media. We also get to have different careerists opportunities as well.

    Some of the well-known and most used social networks are Facebook, Instagram, WhatsApp, Twitter, and others. They are the mains that have people flocking over them. Apart from that, there are various other social media platforms that are taking the world by storm. Among all of them, one such platform is ShareChat. In this article, we will talk about this app and take a look at its business model and how it makes money. So let’s get right into the business.

    “The great thing about social media was how it gave a voice to voiceless people.”

    -Jon Ronson

    What Is ShareChat?
    About ShareChat
    Features of ShareChat
    Target Audience of ShareChat
    Business Model of ShareChat
    How Does ShareChat Make Money?
    Revenue Of ShareChat
    FAQ

    What Is ShareChat?

    ShareChat is an Indian social networking platform that gives users an option to connect with people and also share videos, pictures, and status in their own language. The features like direct messaging and tagging are also included in this app. The app has over 160 million active users monthly. Ankush Sachdeva is the current CEO of ShareChat.

    About ShareChat

    ShareChat first started its journey in the year 2015 and was founded by Ankush Sachdeva, Pratap Singh, and Farid Ahsan, all of them graduated from IIT Kanpur. The social networking site is under Mohalla Tech Pvt Ltd. The headquarters is situated in Bengaluru, India. The company has over 400 employees working for it now.

    In the year 2016, ShareChat enabled its users to create user-generated content that is, they got the option to share photos and videos of their own. In the year 2018, it launched some spectacular features for the users of this app, which made it quite a fan favourite.

    Features of ShareChat

    Some of the highlighted features of this app that makes it popular amongst social media users are down below:

    • The best part of this social media is that it allows people to handle their accounts in their own language. 15 different Indian languages are available in this app namely, Bengali, Marathi, Punjabi, Hindi, Urdu, Malayalam, Gujarati, Odia, Kannada, Assamese, Haryanvi, Telugu, Tamil, Rajasthani, and Bhojpuri.
    • Apart from sharing your content on the platform, you get to have a private messaging option, where you can send messages to other users of the app and stay connected with them by having one-to-one communication.
    • Another popular feature is tagging, where you can create a tag and can post whatever you may like under them.
    • You can also follow another user in this app and can see their regular updates here whatever they are sharing.
    • It also has a feature to share any content that exists on the social media platform on WhatsApp.

    Target Audience of ShareChat

    ShareChat target audience is not limited to any certain groups but it mostly targets people who want to use social networking platforms in their mother tongue or any regional language. Plus it is also a safe place for the people who are using the internet and indulging in social media for the very first time.

    Business Model of ShareChat

    There are two ways in how content marketing is done on the internet. The first form is one the content is created by the creators of the platform and is only owned by them and the other form is where the users of the platform generate their own contents. This social media platform falls under the second category. All the contents are user-generated here.

    Those contents are shared with the other users. It includes pictures, videos, posts, GIFs, audio, and others. Apart from that you can connect with several people here and can make friends with whom you can share your daily updates and of course can interact with each other. The feature that makes it unique is that all of these can be done in any 15 regional languages that ShareChat provides to its users.

    How Does ShareChat Make Money?

    ShareChat mostly makes money through advertising. It mainly collects the data of the user’s analyses them and of course, stores them. These data are then given to the advertisers so that they can identify their target audience and advertise their products to them.

    Apart from advertising, it also generates revenue through payment transactions and sponsored campaigns. They also tie up with local brands that sell products and services amongst the regional language-focused audiences.

    In 2020 following the tension between India and China, when India banned Chinese apps. TikTok was also banned. ShareChat launched a short video platform named Moj as its parent company, which has the same features as TikTok on 29 June 2020. This app reportedly has 160 million active users monthly and has beaten its several competitors like MX TakaTak and Josh and is considered India’s top short video creation app.

    Revenue Of ShareChat

    The company faced a big loss in the year 2020, approximately ₹676 crores. The year 2021 bought quite good news for the Indian social media as it enters into the Unicorn club after raising a fund of $502 million and its valuation jumps to $2.1 billion. The funding was received from venture firm Lightspeed Ventures, Tiger Global, Twitter, and Snap Inc.


    Cricbuzz Business Model | How does Cricbuzz makes Money
    Cricbuzz is India’s top online sports platform that presents live coverage of cricket and lives score updates. Lets understand its business model and how it makes money.


    Conclusion

    With so many different social media apps launching every day, there will be few that are going to be successful and will be able to entice people to use them. Some new and exclusive features have to be added to capture the attention of the users, ShareChat, the new member of the Unicorn club has been able to do that.

    FAQ

    Is ShareChat a Startup?

    ShareChat is an Indian social media startup.

    Who is the CEO of ShareChat?

    Ankush Sachdeva is the CEO of ShareChat since 2017.

    Is ShareChat Made In India?

    ShareChat is a social media platform that is particularly made in India.