Tag: SFarmsIndia

  • List of Leading Agritech Companies in India in 2022

    India has the second-largest agricultural land in the world. About 60% of rural Indian households make their living from agriculture. The agro-based industry saw growth at a CAGR of 16.4% from FY10 to FY18.

    Agricultural exports from India reached US$ 38.54 billion in FY19 and in FY20 (till November 2019) US$ 22.69 billion. With many initiatives for farmers, the government aims to double farmers’ income by 2022. So we have compiled a list of agriculture startups in India that are making a name and increasing their growth in quick succession.

    The agriculture sector in India is suffering from a variety of problems like the use of outdated equipment, improper infrastructure, and farmers unable to access a wider range of markets with ease while making just limited profits on crop sales. Proper infrastructure and supply chain management are the more pressing concerns.

    With improvements in areas of technology, digitization and startup culture growing rapidly, there are many new ones entering the Indian startup ecosystem. The Agri startups in India are providing information, techniques and efficiencies to farmers.

    Let’s look at some of the best agritech startups in India

    1. SFarmsIndia
    2. KhetiGaadi
    3. Farm2Fam
    4. Crofarm
    5.Bombay Hemp Company
    6. Aarav Unmanned Systems
    7. Aibono
    8. AgricxLab
    9. Cropin
    10. Fasal
    11. Gold Farm
    12. Ninjacart
    13. Waycool
    14. Intello Labs
    15. Agrowave
    16. BharatAgri
    17. BigHaat
    18. Bijak
    19. Clover Ventures
    20. Ergos
    21. FreshoKartz
    22. MeraKisan

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    1. SFarmsIndia

    Founded In – 2018

    Headquarters – Hyderabad

    Founders – Kamesh Mupparaju, Linus Lindgren    

    Total Funding Received – $50k

    SFarmsIndia Website
    SFarmsIndia Website

    Founded by Kamesh Mupparaju and Linus Lindgren in 2018, SFarmsIndia is an online web application with two core functions; listing and fraction trading.

    These two functions work together creating a great synergy. On the listing platform, buyers can find/search agricultural lands and sellers can list/post the agricultural lands for sale/lease.

    On the other hand, SFarmsIndia’s main USP is that it makes an agreement with the seller (Agri-realty developer) to issue fractions by digital land contract against their lands.

    Each agricultural land is assigned with a digital contract and divided into 2000 fractions per acre, thereby enabling medium to small income groups to acquire lands easily. After owning the fraction, people can sell it directly through the trading platform.

    Technology is the core of SFarmsIndia’s business operations. Using technology, they intend to create an effective and efficient platform for Agri-lands that can eliminate the middlemen who inflate the prices.

    Growth Timeline of SFarms India
    Growth Timeline of SFarms India

    2. KhetiGaadi

    Founders – Pravin Shinde and Vishnu Dhas 

    Founded In – 2018

    Headquarters – Pune  

    Total Funding Received – Bootstrapped

    Khetigaadi.com Website
    Khetigaadi.com Website

    Founded by Pravin Shinde and Vishnu Dhas, Khetigaadi.com is the world’s first platform where one can buy, sell, rent, compare and review tractors and farm machinery, all with a simple click. It has been established to encourage farm mechanization and usage of technology and hi-tech products in agriculture to optimize yield in fewer man-hours.

    Built on high-tech angular technology, the agritech company KhetiGaadi portal is as safe as any online banking portal. To make the platform user-friendly for the farmers, KhetiGaadi has made it available as an App in 10 languages and the company’s website can be viewed in 3 different languages, English, Hindi and Marathi. It is connected with 50 lac farmers.

    The concept is techno-savvy and compatible with iOS as well as Android. They reached 5 Lac downloads in 2020 and more than 8 lac downloads as of 2022.

    Khetigaadi’s GMV for 2021 was INR 500 Crore. As of 2022, this agritech startup is looking to raise funding & expected to triple the GMV to INR 1500 crore and INR 2500 Crore by 2023.

    Growth Timeline of KhetiGaadi
    Growth Timeline of KhetiGaadi

    3. Farm2Fam

    Founder – Keya Salot

    Founded In – 2019

    Headquarters – Mumbai

    Total Funding Received – NA

    Farm2Fam Website
    Farm2Fam Website

    Farm2Fam is a Mumbai based startup which grows microgreens free from pesticides, herbicides and chemicals and delivers them straightly to the customer’s doorstep.

    Farm2Fam aims to create awareness about the capacity of the human body to heal itself with natural nutrition. Their intention is to use technology in combination with traditional Indian agricultural methods to grow niche nutritional products.

    Farm2Fam was founded in January 2019 by Keya Salot. She is a law graduate and worked with reputed law firms prior to starting Farm2Fam. This Microgreen-based agritech startup is soon going to partner with marquee brands like Pizza Express, Bay Route and White Charcoal. It sees itself in every household with a target of 300+ consumers per month.

    Growth Timeline of Farm to Farm
    Growth Timeline of Farm to Farm

    How To Start Your Organic Farming Venture In India?
    Starting with something new has always been a fascinating idea. Especially whenyou are about to start something exclusively for you and your family then itcomes with a layer of responsibility since you have to think widely about thepositive outcome that they will be expecting from your venture. …


    4. Crofarm

    Founder – Varun Khurana, Prashant Jain

    Founded In – 2016

    Headquarters – Delhi

    Total Funding Received – $3.8 Million

    Crofarm Website
    Crofarm Website

    Crofarm is an agricultural startup that was founded by Prashant Jain and Varun Khurana in May 2016 and is an F2B i.e. Farm to Business venture. Its platform has over 10,000 farmers on its network and has also partnered with Reliance Retail, Big Basket, Grofers, Big Bazar, Jubilant Foodworks and Metro Foods.

    Crofarm generates revenue through commission. Starting from nearly 5% of the price in case of fewer perishables, like onions and potatoes, around 15% of the price of green vegetables, and 20-25% in case of fruits and exotics.

    They procure products that have a longer shelf life from national sourcing zones and other products from regional sourcing zones. Crofarm is counted among one the leading agritech startups in India.

    The company has also raised $1.5 million in seed funding from investors like Mukul Singhal and Rohit Jain, former Principals at SAIF Partners and recently raised $1 million from Smile Group for pre-series A round and entered B2B2C space with the launch of Otipy in 2020.

    Growth Timeline of Crofarm
    Growth Timeline of Crofarm

    5.Bombay Hemp Company

    Founder – Avnish Pandya, Chirag Tekchandaney, Delzaad Deolaliwala, Jahan Peston Jamas, Sanvar Oberoi, Sumit Shah, Yash P. Kotak

    Founded In – 2013

    Headquarters – Mumbai

    Total Funding Received – $5.9 million

    Bombay Hemp Company Website
    Bombay Hemp Company Website

    BOHECO – Bombay Hemp Company – is a Mumbai-based social enterprise founded in 2013 to research and promote industrial hemp. Their operations range from research, cultivation, harvesting, processing, manufacturing, trading, wholesaling, retailing, innovating, creating a market for and promoting Indian industrial hemp both across the country and around the world.

    Bombay Hemp Company uses public-private partnership, contractual farming and processing, subsidiaries and collaborative research models with the aim to build an industrial hemp ecosystem.

    Boheco is an agro-based startup that is reinventing the future of agriculture and sustainable living with hemp as its lens in India. The startup harnesses the power of agriculture by advocating industrial Hemp and its benefits to society.

    They give assistance to local farmers in cultivating their crops by providing optimum seeds, best practices in cultivation techniques and innovating the Agro-products.

    Growth Timeline of Bombay Hemp Company
    Growth Timeline of Bombay Hemp Company

    6. Aarav Unmanned Systems

    Founder – Nikhil Upadhye, Suhas Banshiwala, Vipul Singh, Yeshwanth Reddy

    Founded In – 2013

    Headquarters – Bengaluru

    Total Funding Received – $748.5K

    Aarav Unmanned Systems Website
    Aarav Unmanned Systems Website

    Aarav Unmanned Systems is a drone startup that manufactures unmanned aerial vehicles. It was incubated at IIT Kanpur with a team of designers, developers, artists, and engineers from IIT Kanpur, IIT Bombay, IISC Bangalore & IIST.

    They aim to build the future of drones and their applications in the enterprise space. The company’s drones provide high-value engineering solutions to enterprises across geographic information system surveying/mapping, industrial inspection and precision agriculture. Thus, it holds the potential for making precision agriculture scalable in the nation, which is far behind in employing this type of technology.

    They provide accurate 3D representations of the terrain surface and they can transform and change the way decisions are made in agriculture through their solutions to optimize irrigation, fertilization, pesticide distribution and early failure warnings. This Agritech Startup’s recent funding came in 2018 as a pre-series A round from GrowX Ventures, 500 Startups and Bellwether Advisors.

    Growth Timeline of Aarav Unmanned Systems
    Growth Timeline of Aarav Unmanned Systems 

    Robotic Farming and Its Impact
    The collaboration of agriculture with technology might be the most revolutionaryone that’s ever been. Agriculture is an industry that accounts for a majorportion of the growth and economic stability of a country. The evolution of theagricultural industry from a basic occupation to a full-fledged …


    7. Aibono

    Founder – Vivek Rajkumar

    Founded In – 2014

    Headquarters – Bangalore

    Total Funding Received – $5.5 million

    Aibono Website
    Aibono Website

    Aibono is founded by IIT Madras graduate Vivek as Airwood Aerostructures and rebranded as Aibono, which is a company that provides farming-related intelligence, technology, expertise and gadgets to farmers.

    The startup advises farmers on the right amount of inputs to use for maximum yield. They began in the niche area of providing Farm Management-as-a-Service whereby, a farmer gets to outsource his entire measurement, production management and decision-making processes to a Service.

    The agritech company has helped in increasing yields by nearly 50% for about 140 farmers. It works within the Nilgiri hills in Tamil Nadu. Precise day-to-day interventions to farmers are given by centrally managed Data Science and Recommendation Engines enabled by its data scientists and agronomists, which results in a 30 to 50% increase in yields.  

    Aibono recently raised $2 million in fresh capital from Rebright Partners and Mitsui Sumitomo Insurance Venture Capital taking its total funding to $5 Million.

    Growth Timeline of Aibono
    Growth Timeline of Aibono

    8. AgricxLab

    Founder – Ritesh Dhoot, Saurabh Kumar

    Founded In – 2010

    Headquarters – Thane

    Total Funding Received – $775k

    AgricxLab is a Thane-based online B2B platform founded by Ritesh Dhoot and Saurabh Kumar for connecting cold storage owners with bulk buyers for agri-products. They use smartphone imaging to assess the quality of Agri-produce through its mobile app which uses artificial intelligence and computer vision to on images to yield objective, accurate and faster quality assessment of agri-produce.

    Agricx offers solutions to warehouses and enterprise clients with a plan to expand across the food production supply chain. The startup has raised a total funding of $500K from various investors, including Ankur Capital.

    Growth Timeline of AgricxLab
    Growth Timeline of AgricxLab 

    9. Cropin

    Founder – Krishna Kumar

    Founded In – 2010

    Headquarters – Bengaluru

    Total Funding Received – $32.6 million

    Cropin Website
    Cropin Website

    Cropin is an agritech startup that integrates the agricultural sector with Information and Communication Technology by putting a network of ERP and BI i.e. Business Intelligence across rural India.

    It is a Full-Stack Agritech organization providing smart SaaS-based solutions to agritech businesses globally. Cropin collaborates with the different value chain participants along the supply chain to monitor the farm produce status closely.

    They provide farm businesses a farm management software and a mobile app, which enables them to do connected and data-driven farming.

    It allows farm businesses to take advantage of real-time data and insight from farms with the help of an accurate view of their operation throughout the growing season and to improve financial, operational and agronomy aspects.

    Cropin uses cutting-edge technologies, Big Data analytics, Artificial Intelligence, Geo-tagging & Satellite monitoring to revolutionize the agri-ecosystem. This agriculture startup has raised a total of $32.7 Million in funding to date, with its recent Series C round in 2021 for $20 Million from ABC World Asia.

    Growth Timeline of Cropin
    Growth Timeline of Cropin

    10. Fasal

    Founder – Shailendra Tiwari and Ananda Verma

    Founded In – 2018

    Headquarters – Bangalore

    Total Funding Received – $9.9 million

    Fasal Website
    Fasal Website

    FASAL is a Bengaluru-based agritech platform founded by Ananda Verma and Shailendra Tiwari in 2018 which is developed by Wolkus Technology Solutions and is an AI-powered platform for the agricultural ecosystem.

    It records a variety of growing conditions on the farm and then uses artificial intelligence and data science to make on-farm predictions, before delivering the insights anywhere on any device including Android, iOS, tablets and the web.

    FASAL has saved close to 3 Billion Liters of freshwater to date. This agritech startup is on a course to the close FY21 with 1000 farms and 20, 000 acres of land under its purview. It is also looking to hit an annual revenue run rate of $1 million.

    Growth Timeline of Fasal
    Growth Timeline of Fasal

    11. Gold Farm

    Agriculture Startup Gold Farm
    Founded In 2012
    Headquarters Bangalore
    Founders Abhilash Thirupathy
    Investors Mahindra Rise, Infuse Ventures, Intellecap

    Founder – Abhilash Thirupathy

    Founded In – 2012

    Headquarters – Bangalore

    Total Funding Received – $2.5 million

    Gold Farm is a Bangalore-based agritech company founded in 2012 which is based on the mobile app to provide agriculture farm equipment through booking farm agents. It was founded by Abhilash Thirupathy.

    They provide solar water pumps for agriculturist farming in power shortfall regions in our country. Gold Farm provides an opportunity door to the farmers to book farm equipment through the call service and mobile application.

    Currently, Gold Farm runs over 250 booking agents and 500 tractor owners connected to their mobile app. They aim at enhancing the growth and sustainability of farmers by structuring productive ecosystems through innovation and technology. The startup has raised total funding of $3 million.

    Growth Timeline of Gold Farm
    Growth Timeline of Gold Farm

    How To Start A Fish Farming Business
    Fish farming is a fastest-growing food production segment in the world. It is the process of raising aquatic organisms commercially in a controlled or semi-controlled environment to increase productivity. We can start a fish farming business through 6 steps. They are given below.


    12. Ninjacart

    Founder – Ashutosh Vikram, Kartheeswaran K K, Sharath Loganathan, Thiru Nagarajan, Thirukumaran Nagarajan, Vasu Devan

    Founded In – 2015

    Headquarters – Bangalore

    Total Funding Received – $367.1 million

    Ninjacart Website
    Ninjacart Website

    Ninjacart is one of the leading Bangalore-based agriculture supply chain companies in India. It was founded by Thirukumaran Nagarajan in 2015. It currently moves more than 60 tons of produce a day from farm to store in less than 14 hours at a lower than traditional supply chain.

    Ninjacart helps more than 2,000 farmers to sell more than 80 vegetables and fruits every day to more than 800 retailers and restaurants in Bengaluru. They also claim to have wasted 4% wastage in the entire supply chain.

    As of 2021, Ninjacart raised total funding of around $194.2 Million of which Flipkart and Walmart recently invested $30 Million in this agritech supply chain startup. Currently, Ninjacart is equipped to move 1400 tons of perishable from farms to businesses, every day, in less than 12 hours.

    13. Waycool

    Founder – Sanjay Dasari

    Founded In – 2015

    Headquarters – Bangalore

    Total Funding Received – $221.5 million

    Waycool Website
    Waycool Website

    Waycool is India’s fastest-growing agricultural startup and food distribution company that has a network of 35,000 farmers across vegetables, fruits, rice, pulses and other food products.

    It was established in July 2015 with the aim of fixing the disorganized perishable supply chain. They have a retail presence, currently present in Chennai through the brand SunnyBee, operating retail stores, mobile stores on trucks, as well as e-commerce.

    They also have a large number of high-quality private label products that SunnyBee produces and brands through partnerships with sister companies.

    Waycool has raised total funding of $64.9 Million, of which its recent funding came in 2021 from Lightbox Ventures ($32 Million – Series C), IndusInd Bank ($5.5 million – debt) and $7.8 Million came from Samunnati, RBL Bank and InnoVen Capital. Waycool is actively using 19 technologies for its website and has a $2 million estimated revenue annually.

    Growth Timeline of Waycool
    Growth Timeline of Waycool

    14. Intello Labs

    Founder – Milan Sharma, Nishant Mishra, Himani Shah and Devendra Chandani

    Founded In – 2016

    Headquarters – Gurgaon

    Total Funding Received – $13.7 million

    Intello Labs Website
    Intello Labs Website

    Intello Labs does a quality assessment of food commodities using computer vision and AI. Intello Labs help food businesses like growers, traders, retailers, food service companies, exporters, etc. to improve their customer satisfaction and cut down losses.

    Intello Labs reports being aggressively growing in India while also pursuing global markets, including the likes of China, Southeast Asia, and the USA. Some of Intello Labs’ larger clients include Reliance Fresh, Dole, Ocean Spray, and many of the leading e- grocery companies in China and Southeast Asia. In 2020, Intello Labs raised $5.9 million, which is approximately Rs 45 crore, in Series A funding led by Saama Capital.

    Growth Timeline of Intello Labs
    Growth Timeline of Intello Labs

    15. Agrowave

    Founder – Anu Meena

    Founded In – 2017

    Headquarters – Delhi

    Total Funding Received – $2.6 million

    Agrowave Website
    Agrowave Website

    Founded by Anu Meena, Agrowave is an Agritech company that aims at helping farmers by directly connecting them to businesses and constructing sustainable supply chain management.

    It has built several pick-up stations for farmers where they can load their products and that they don’t have to travel very far to sell them. It has a mobile app running on IOs and Android, where farmers sell their produce, the delivery trucks pick up the produce from farmer gates and pick-up stations and allow hassle-free payments. This produce is then delivered through systematic route mapping to the end customers.

    Anu Meena, alumni of Delhi IIT, conceived this brainchild after witnessing the struggles and challenges of her grandfather back in Rajasthan who happens to be a farmer himself. She aims at simplifying business for farmers all over by eliminating middlemen and giving farmers the best price for their produce.

    Growth Timeline of Agrowave
    Growth Timeline of Agrowave

    16. BharatAgri

    Founder – Sai Gole, Siddharth Dialani

    Founded In – 2017

    Headquarters – Pune

    Total Funding Received – $21 million

    BharatAgri Website
    BharatAgri Website

    BharatAgri is a personalized service where farmers are educated about the crop they’re planning to plant and provides complete guidance and expertise on how to grow it.

    The service includes expertise on pesticides and critical advisory on weather and soil analysis.  It ensures maximum yield on production with timely analysis of production costs.

    BharatAgri lends support at every stage of farming through offline and online technology including In-App chat support, Interactive voice response (IVR), and Whatsapp.

    Co-founders Sai Gole and Siddharth Dialani quit their high-paying jobs in 2017 to learn about the challenges that farmers face and lived in a village near Pune to understand and implement their IIT learning experience into practice and find solutions to farmers’ woes.

    With a farmer base of 3000 onboard, the agritech startup has now shifted to the B2F (Business to Farmer) model, so that they can provide better services to farmers needing technical help through digital farming.

    Growth Timeline of BharatAgri
    Growth Timeline of BharatAgri

    17. BigHaat

    Founder – Satish Nukala, Sachin Nandwana

    Founded In – 2015

    Headquarters – Bangalore

    Total Funding Received – $16.1 million

    BigHaat Website
    BigHaat Website

    BigHaat is an Agri input and digital marketplace for farmers who seek guidance and information on various aspects of farming. The company has a wide range of services and products such as advisory services related to crop nutrition and farming, products such as seeds, agricultural machinery, and much more.

    It has also built an Agri platform in collaboration with Microsoft, called Kisan Vedika which addresses issues and queries through experts in regional languages. BigHaat’s marketing team works both offline and online to acquire a customer base.

    In addition to this, they offer a support channel that is also available for any queries. The farmers have to give a missed call on the designated number and the Agri expert will revert with the necessary guidance.

    Founded in 2015 by Satish Nukala and Sachin Nandwana, BigHaat boasts about providing Agri advisor services and products to 4 million farmers in the country. BigHaat has raised 2 million in its latest funding series through investors such as Ankur Capital, Rockstud Capital, and Beyond Next Ventures.

    Growth Timeline of BigHaat
    Growth Timeline of BigHaat

    18. Bijak

    Founder – Nikhil Tripathi, Mahesh Jakhotia, Nakul Upadhye, Jitender Bedwal, Daya Rai

    Founded In – 2019

    Headquarters – Gurugram

    Total Funding Received – $33.9 million

    Bijak Website
    Bijak Website

    Bijak is an Agri commodities exchange platform that aims to bridge the gap between buyers and sellers. It also acts as a bookkeeping app that helps you keep all transactions and related documents on your phone.

    Bijak helps buyers with quick loan disbursals and immediate payments to suppliers, with real-time, hassle-free payments. It is spread over 27 cities and union territories and covers more than 100 agricultural commodities on its platform.

    The B2B platform was founded in 2019 by a team of five: Nikhil Tripathi, Mahesh Jakhotia, Nakul Upadhye, Jitender Bedwal, and Daya Rai. It has raised close to $33.9 million in funding. The ambitious startup aims at providing buyers and sellers with considerable working capital and improved logistics.

    Growth Timeline of Bijak
    Growth Timeline of Bijak

    19. Clover Ventures

    Founder – Arvind M, Avinash B R, Gururaj S Rao, Santosh Narasipura

    Founded In – 2012

    Headquarters – Bangalore

    Total Funding Received – $14.6 million

    Clover Ventures Website
    Clover Venture Website

    Clover Ventures is a Bangalore-based agritech company that deals in the creation and management of farm networks in Karnataka, Telangana, and Andhra Pradesh. It aims at tapping several agricultural roadblocks faced by farmers such as complex and inefficient supply chain, consistency and quality issues, and lack of stable backend supply.

    It aims at creating and solidifying an organized supply chain for fresh produce. The company currently manages over 70 acres of farmland and provides fresh produce to various fine dines, Retail stores, food processors, and online Internet Kitchens.

    The logo with four leaves of the clover represents Arvind M, Avinash B R, Gururaj S Rao, and Santosh Narasipura, the co-founders of the company. The core functions of the company work on the model of the demand-backed supply chain for perishables. The key focus is on the quality of the produce, consistency, and traceability. The B2B company is about to launch a B2C service out of Bangalore and Hyderabad this year.

    Growth Timeline of Clover Venture
    Growth Timeline of Clover Venture

    20. Ergos

    Founder – Kishor Jha, Priyanka Kumari, Praveen Kumar

    Founded In – 2012

    Headquarters – Patna

    Total Funding Received – $27.5 million

    Ergos Website
    Ergos Website

    Ergos is one of the best agritech companies in India that facilitates storage for food grains and provides digitized solutions for the management of the same. Indian farmers who lack storage capacity often face grain loss in quantity and deterioration of quality and this leads to selling their produce at lower prices.

    Ergos helps them store their grains in their “Grain bank” and facilitates loans and supply chain management through networks with NBFCs and Banks. Farmers can always withdraw their produce, even a single bag of grains, at their disposal.

    The Patna-based startup was founded in 2012 by Kishor Jha, Priyanka Kumari, and Praveen Kumar. Ergos claims to support 25000 farmers so far and aims to extend its footprint outside Bihar by setting up 500-600 new grain Banks across various states. The company raised INR 81 crore in its recent funding round and is assertive in building better post-harvest and supply chain management.

    Growth Timeline of Ergos
    Growth Timeline of Ergos

    21. FreshoKartz

    Founder – Rajendra Lora, Nagendra Yadav

    Founded In – 2016

    Headquarters – Jaipur

    Total Funding Received – $1.6 million

    FreshoKartz Website
    FreshoKartz Website

    FreshoKartz is an eCommerce marketplace for farm-fresh produce, based in Jaipur Rajasthan. It offers various services such as soil advisory and products such as pesticides, seeds, fertilizers, etc for farmers.

    The company works on the on-demand procurement of fresh farm produce and helps farmers avail themselves right prices. FreshoKartz offers transparent weighing and immediate payment of the produce. It also offers financing facilities for farmers during the harvesting season.

    Founded in 2016 by Rajendra Lora and Nagendra Yadav, FreshoKartz is funded by iStart, an incubator run by the Rajasthan Government to support startups. Recognized by the government early on, the company has been provided with a co-working space and the best knowledge imparting mentors in the Agritech industry.

    These mentors help the company find VCs and angel investors. The company has also been awarded the Bamasaha techno fund worth INR 20 lakhs and a marketing fund worth INR 10 lakhs.

    FreshoKartz aims at eliminating middlemen in the process of selling fresh produce directly from the farmers to other businesses. Their B2B clientele so far includes ITC hotels, Hilton Jaipur, and several other commercial kitchens in Jaipur.

    Growth Timeline of FreshoKartz
    Growth Timeline of FreshoKartz 

    22. MeraKisan

    Founder – Prashant Patil

    Founded In – 2014

    Headquarters – Pune

    Total Funding Received – $1 million

    MeraKisan Website
    MeraKisan Website

    MeraKisan is an online marketplace for a wide range of freshly produced farm products. The farm-to-fork company aims to support local farmers by providing seasonal and regional fruits and vegetables directly to consumers. Its products range from pulses and cereals to exotic and seasonal vegetables along with superfoods and organic cooking oils.

    The company recently launched its own range of handcrafted juices, smoothies, salads, and refreshments under the brand Saboro Lounge. It also provides end-to-end soil advisory and other farming facilities.

    MeraKisan was roped in by a joint venture between Mahindra Univeg Pvt. Ltd and Belgium-based Univeg (Greenyard Foods). Prashant Patil, the founder of MeraKisan is an IT engineer by profession and started operating in 2014.

    Patil, through a fresh issue of shares, holds 66% of MeraKisan Pvt. Ltd. The company claims to have more than 500 sellers on its website. In March 2020, the Mahindra-backed company found a new investor in Ajinkya Rahane, the vice-captain of the Indian Test Cricket team.

    Growth Timeline of MeraKisan
    Growth Timeline of MeraKisan

    Conclusion

    This was our list of best agricultural startups in India. Hope this helps you in building your own agritech business. If you know any great agriculture startup which we should feature, please mention it in the comment.

    FAQs

    What is an agritech startup?

    An agritech startup is a startup that uses technology in the field of agriculture to help farmers.

    How many agritech startups are in India?

    There are nearly 1400 agritech startups in India.

    What are some of the top agritech startups in India?

    SFarmsIndia, KhetiGaadi, FarmtoFarm, Fasal, Ninjacart, and BharatAgri are some of the leading agritech startups in India.

  • SFarmsIndia: India’s First Agri Land Marketplace

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SFarmsIndia.

    Buy land, they are not making it anymore’ a quote by Mark Twain, emphasizes the importance of Agri-Realty and its immense value. Agriculture as an asset class falls under the broad investment category of real assets which are physical in nature and provide hard tangible ownership. Agricultural land has become an attractive investment destination for several reasons. Most important of all being the strong market fundamentals in support of the sector on both the demand and supply side. Increasing population, changing demographics, reductions in arable land, fast urbanization, and climate change have led to the increased demand for agricultural lands. Agriculture lands have outperformed most asset classes throughout history, particularly on a risk basis when considering volatility. The NCREIF (National Council of Real Estate Investment Fiduciaries) Index which is the world’s agriculture benchmark has yielded an annual return of 13.69% since 2000 with a standard deviation of only 7.58%. This far outperforms equities, bonds, and other asset classes. Performance is expected to improve further over the next decade due to strong demand-supply fundamentals.

    Owing to this high potential of agricultural land as an investment option, many HNIs in India are interested in investing in agricultural land as an alternative asset but are facing difficulty in finding/searching these lands. Again people from the mid-income group, though they want to invest in agricultural land, are not able to do so due to the lack of financing facilities. Besides, the farmers and agri-realty developers are also facing difficulties to sell agri lands due to lack of liquidity.

    At present, there is no liquidity platform to buy/sell agri lands as most of the existing reality portals are focused into listing urban properties or houses/flats. The entire market is untapped and most of the transactions happen through agents reaping huge commissions and margins. To solve these problems and tap the market, SFarmsIndia- India’s First Agri Land Marketplace has created a liquidity platform to buy/sell agriculture lands, estate lands, eco farms, and farmlands.

    Read more about SFarmsIndia Business Model, Founders, Revenue, Funding, Competitors, Growth, etc., here in this article.

    SfarmsIndia – Company Highlights

    Startup Name SFarmsIndia
    Headquarter Hyderabad
    Sector Agri-Realty
    Co-founders Kamesh Mupparaju, Linus Lindgren
    Founded 2018
    Funding $50K
    Parent Organization Szuper Agridigital Solutions Pvt. Ltd.

    About SFarmsIndia and How it Works
    Agri Realty Industry Details
    Founders of SFarmsIndia and team
    How was SFarmsIndia Started
    SFarmsIndia – Name, Tagline, and Logo
    SFarmsIndia – Business Model and Revenue Model
    SFarmsIndia – User Acquisition and Growth
    SFarmsIndia – Startup Challenges
    SFarmsIndia – Funding and Investors
    SFarmsIndia – Advisors and Mentors
    SFarmsIndia – Awards
    SFarmsIndia – Future Plans
    SFarmsIndia – FAQs

    About SFarmsIndia and How it Works

    SFarmsIndia is an online web application with two core functions; listing and fraction trading. These two functions work together creating a tellable synergy.

    Listing Platform: On the listing platform buyers can find/search agricultural lands and sellers can list/post the agriculture lands for sale/lease. The seller has to sign up on the platform and choose the category of agri land that needs to be listed. Once listed, the buyer can search the agri lands based on the selected category and contact the buyer directly. It, therefore, creates liquidity for buying and selling of agri lands.

    Based on the land type and functionality, SFarmsIndia categorizes the lands into four types which are as follows:

    • Agri Lands – Agriculture Lands, Non-Cultivated Lands, and Fruit Farmlands
    • Estate Lands – Coffee, Tea, and Rubber Estate Lands
    • Eco Farms– Ecological Sustainable Farms and Farmhouses
    • Collective Farms– Cooperative farms and Group farms

    Fraction Trading Platform: SFarmsIndia’s main USP is that it makes an agreement with the seller (agri-realty developer) to issue fractions by digital land contract against their lands. The sellers/Agri reality developers can liquidate their big land parcels utilizing these fractions. Each agri land is assigned with a digital contract and divided into 2000 fractions per acre, thereby enabling medium to small income groups to acquire lands easily. Once the fractions are issued, they will be credited to the agri-realty developer’s wallet on the platform, and the developer can sell directly through the trading platform. Buyers can place orders to buy the fractions for whichever price they feel is right. The trade engine will automatically match their order with another customer’s orders of the opposite nature (BUY vs. SELL). All orders are displayed through the site’s interface. Users can either use the site via the web interface or connect through the API to access the trading platform. The trading platform uses a proprietary trading engine that is automated and manually overlooked.

    Buyers are flexible to buy the smallest trade-able fractions of the agri land, and buyers can contact directly to the sellers hence no commission. Sellers can list and liquidate their agri lands very easily by issuing fractions. It’s a peer-to-peer platform; hence, no middlemen are involved.

    Technology is the core of SFarmsIndias’ business operations. Using technology, they intend to create an effective and efficient platform for agri lands that can eliminate the middlemen who inflate the prices. SFarmsIndia has been taking one step at a time in building reality out of its vision. By doing so, SFarmsIndia aims to systematically engage in so far untapped agri realty market by changing the way agricultural land is transacted across India.

    Agri Realty Industry Details

    India presently has one of the lowest lands holding per capita, lower than the global average. According to the Agriculture Census, the total number of operational holdings in India numbered 138.35 million with an average size of 1.15 hectares per capita. Of the total holdings, 85% are in marginal and small farm categories of less than 2 hectares.

    India is currently the second most populated country in the world but with a small land area, smaller than China with a similar population. In such a situation, farmland has gained prominence and hence difficult to acquire. The value of land has increased from 3-fold to 100-fold rise since 2000.

    There has been a countrywide spike in the price of agricultural land due to a variety of reasons. All of India’s farmland was valued at over $2 trillion in 2010, and today it has grown to be valued at around $10 trillion. To put this figure into perspective, it is larger than the value of all the gold ever mined.

    SFarmsIndia targets buyers and sellers of agri lands across India. Middle class to high net worth investors looking to invest in agri lands are considered an alternative asset class. According to the World Bank, India’s middle class is about 300 million and about 40 million people make up the higher middle class. Their average disposable income has grown year after year, leading into investment in agri realty. The size of agri land market in India is around $15 billion, which is untapped due to lack of liquidity and lack of financing facilities.

    Around 3 million transactions (changing the property rights from one person to the other) happened in FY18-19, and 95% of these transactions took place via middlemen. However, with increasing digitalization trend is set to change, and the shift from middlemen to web platforms is inevitable.


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    Founders of SFarmsIndia and team

    Kamesh Mupparaju is the founder and CEO of SFarmsIndia.

    Kamesh Mupparaju, Founder of SFarmsIndia
    Kamesh Mupparaju, Founder of SFarmsIndia

    Kamesh Mupparaju is the founder and CEO of SFarmsIndia. Mupparaju has a B.Tech degree in Electronics and Telecommunications, followed by an MBA in Finance from Osmania University.  Starting with Reliagre Commodities as a Research Analyst, Kamesh served many key leadership roles across companies including Padmakshi Financial Services Ltd., where he served as the Manager of Commodity Operations and Analysis; True Infotech, where he was a Sr Research Analyst. He then moved on to become an FX Analyst and Dealer at Six Capital, SGX Centre 1. Mupparaju finally decided to nourish his entrepreneurial abilities and founded ETHEXIndia (India’s first market place for Ethereum Tokens), after he served as a founding Board member of BTCXIndia (first Bitcoin exchange in India) for over 4 years. He also served as the Advisor of Blockonomics before founding SFarmsIndia.

    SFarmsIndia Team

    SFarmsIndia currently works with a well-knit team of employees.

    How was SFarmsIndia Started

    Kamesh, coming from a farmers’ family, had primary insights concerning the agricultural sector in India. He observed his father, a farmer by occupation struggle to sell his agricultural land. Kamesh realized that it was really challenging to sell his land since the land is located in the village, and the potential buyers were not aware of the sale. The same situation has been observed with some other farmers in the village. Besides, brokers are a hindrance in transactions due to non-transparency. Taking all these into account, it occurred that there should be a system in place that helps people like Kamesh’s father.

    Kamesh started his journey of ideation by going through most of the property websites across India. From such intense research, he concluded that there is little or no focus on agricultural land and that there is no platform exclusively for agricultural lands. Nevertheless, in contrast to traditional property websites, the agri reality market is bigger in terms of valuation. As the research proceeded, Kamesh found that in Telangana alone, for FY 18-19, the agricultural land market size is Rs. 15,000 Cr (registration value), and the market value would be somewhere Rs 50,000 Cr. The area of the transacted land is 3.2 Lakh acres. This is only in Telangana and considering pan India he understood agri realty is a very big untapped market in India, hence figuring out the solution.

    Going ahead, Kamesh decided to launch the web application, which consists of listing and fractional trading functionality. For the same his 12+ years of trading experience and functional experience of trade engine designs, proved helpful in designing and developing the trade engine and the listing platform. After rigorous testing, he launched the beta version of the listing platform on July ’18 and launched the beta version of fractional trading on Jan’19.

    SFarmsIndia Launched the live fractional trading by Feb’19 with an MVP of 1.48 Acres. The physical land was divided into 2960 fractions ( 1 Acre= 2000 fractions) and delivered successfully. The company is in negotiations with agri- realty developers to launch big land parcels. SFarmsIndia went out of beta on May ’19 for the listing platform and moving forward with good traction.

    Once Kamesh developed an understanding of the status and the existing gaps in the agri reality industry; he discussed the idea with a group of farmers at his village. Though there was some reluctance at the beginning due to apprehensions about the online system, they eventually like the idea. Farmers’ increasing frustration with the middlemen and the delayed process led farmers to associate with a platform that avoids middlemen and also provides effective prices for the land. As few transactions closed more farmers joined the platform.

    SFarmsIndia Logo

    Most of the big land banks/land parcels in India are barren lands or non-cultivated lands and most of the farmers in India hold small farms, which are cultivated not like those in the western countries. The small farms are productive in nature, and SFarmsIndias’ main objective is to convert barren lands into produce lands. Hence, the name SFarmsIndia, which means Small Farms in India.

    As SFarmsIndia ventured into a unique and untapped market, the tag line was decided as ‘India’s First Agri Land Marketplace

    The Logo colors refer to:
    “S” color – Sunlight
    “Farms” color – Land
    “India” color – Trees.


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    SFarmsIndia – Business Model and Revenue Model

    SFarmsIndia has a Freemium Model. It charges Rs 2000 for a pro account with three months subscription and Rs 5000 for a pro plus account with three months subscription. Besides, it also has a Fraction Trading Fee, which is capped at 0.5%, as a transaction fee on both buying/selling of the fractions.

    SFarmsIndia – User Acquisition and Growth

    Initially, SFarmsIndia has created the home page with three simple text lines; SFarmsIndia- India’s First Agri Land Marketplace, More details coming soon!! and Notify Me. Using the ‘Notify Me’ section, they have managed to collect emails of a few early adopters.

    Later, Kamesh directly reached out to buyers via agri land meetups, agri tech launch pads, agriculture events, etc. where he shared his thoughts and ideas about the product and requested them to register for the beta launch. He then went to his village to get interested sellers onto the platform through direct contact.

    I have researched the information of the interested sellers and created a preliminary database on the website. Ideally, the first 100 users came from these channels.

    As SFarmsIndia attained a decent number of seller/property listings on their network, it reached out to potential buyers (who are early adopters and provide the email for notification) through email notifications, promotion in the WhatsApp groups, and social announcements.

    In order to retain its customers, SFarmsIndia arranged a beta launch party in an eco-farm in Hyderabad after it reached 100 signups points. For the party, the company invited all its contacts, early signup customers, etc. It was a kind of meetup, where SFarmsIndia collected decent data of the available agri lands. Further, it also opened a customer service desk and did outbound calls for listings. Simultaneously it started promoting through Google Ad network, SMS network, and through social media. SFarmsIndia has spent around 2 million INR on marketing and promotions.

    SFarmsIndia – Startup Challenges

    Most of the farmers and Agri Realty developers are not technology literates to list their listings on the web platform directly. Hence, SFarmsIndia has faced challenges in terms of getting sellers onto the platform. In order to overcome this, the company has created a WhatsApp listing.

    For this, we provided a customer care number on WhatsApp for the sellers to talk to our team in their language of choice and get assistance in listing their property on the platform. Our content editors would list on behalf of the sellers. This helped overcome the listing problems, and slowly the listing numbers started picking up.

    SFarmsIndia – Funding and Investors

    SFarmsIndia raised pre-seed funding worth $50k in July 2018.

    Date Stage Amount Investor
    July 5th 2018 Pre-Seed $50k FFF

    SFarmsIndia – Advisors and Mentors

    Advisors at SFarmsIndia include:
    1. Linus Lindgren, advisor for business strategy.
    2. Siva Sitamraju, Mtech(IIT-D) is an advisor for technology.

    SFarmsIndia – Awards

    Super Agridigital Solutions Pvt. Ltd, the company behind SFarmsIndia, is recognized as a Start-up by the Department of Industrial Policy and Promotion, Govt of India under Start-up India initiate.


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    SFarmsIndia – Future Plans

    SFarmsIndia has gained traction with over 5000 signups, over 1300 listings and over 200 deals changing hands. Added to this, over 2960 fractions equivalent to 1.48 acre have been traded and delivered. It is the only platform in India exclusive for agri lands where agricultural lands can be listed and traded. Therefore, SFarmsIndia has the opportunity to tap at least 10% of the estimated $15 billion Indian agri realty market.

    In the short term, SFarmsIndia envisions to get the highest number of listings in their listing platform for Agri-Realty and create a unique market: an intersection of Agritech, Agri-Realty and Online Marketplace for buying and selling Agri lands. Over the long-range, SFarmsIndia aims become the most respected and trusted brand for on-demand trading/liquidity solutions in Agri-Realty market and tap at least 10% market share in Agri Realty.

    Buyers and sellers already love our listing platform. SFarmsIndia is an early-stage startup with good traction in place. We hope the future is bright for us since investment in agri lands is a good alternative asset class – Kamesh Mupparaju says

    SFarmsIndia – FAQs

    Who founded SFarmsIndia?

    Kamesh Mupparaju and Linus Lindgren founded SFarmsIndia in 2018

    What is SFarmsIndia?

    SFarmsIndia- India’s First Agri Land Marketplace has created a liquidity platform to buy/sell agriculture lands, estate lands, eco farms and farmlands.

    What is the main function of SFarmsIndia?

    SFarmsIndia is an online web application with two core functions; listing and fraction trading. These two functions work together creating a great synergy.

    What is the tagline of SFarms India?

    As SFarmsIndia ventured into a unique and untapped market, the tag line was decided as ‘India’s First Agri Land Marketplace