Tag: Serpstat

Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025

A business must understand what its potential customers are interested in. The purpose of doing keyword research is to study or uncover your audience’s interests and what they have recently searched in search engines, so that you can integrate or include that keyword, term, or phrase in your content to gain more viewers as well as appear higher on search engine result pages.

Keyword research is an essential part of any SEO strategy. It involves identifying the words and phrases that people use to search for products or services like yours, so you can optimize your website and content to rank higher in search engine results.

Types of Keywords

There are several types of keywords that you can target with your SEO efforts, including:

Short-tail keywords: These are one or two-word phrases that are very broad and general. Examples include “shoes” or “travel.” These types of keywords tend to have high search volume but also high competition.
Long-tail keywords: These are longer, more specific phrases that are less competitive and more targeted. Examples include “men’s running shoes” or “budget travel destinations.” These types of keywords tend to have lower search volume but also lower competition.
Latent semantic keywords (LSI): These are related keywords that search engines use to understand the context of your content. LSI keywords are used to help search engines understand the topic of your content and how it relates to the main keywords you are targeting.
Brand keywords: These are keywords that include the name of your brand or company. These keywords are used to increase brand awareness and drive more traffic to your website. Examples include “Adidas shoes” or “Fossil Watches”.
Local keywords: These are keywords that include a location. They are used to target customers in a specific area. Examples include “Carpet Cleaner in Mumbai” or “Best web development company in Pune”
Question keywords: These are keywords that are in the form of a question. They are used to target customers who are looking for specific answers. Examples include “How to earn money online?” or “What are the best SEO tools?”
Transactional keywords: These are keywords that indicate the intent of the user to make a purchase. They are used to target customers who are ready to buy. Examples include “Buy Shoes Online” or “Get 20% Discount on Shopping”
Informational keywords: These are keywords that indicate the intent of the user to find information. They are used to target customers who are looking for more information about a product or service. Examples include “What is SEO” or “Tourist places in Dubai”

By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals. However, finding the right keywords can be a daunting task, especially for beginners. That’s why in this blog post, we’re going to take a look at some of the best keyword research tools for SEO.

What are Keywords and Its Types in Seo

These tools will help you find the most relevant and profitable keywords for your business, so you can create content that will attract more traffic and conversions. Whether you’re just starting with SEO or looking to improve your existing strategy, these tools will help you get the results you need.

So, if you’re ready to take your SEO to the next level, read on to learn more about the best keyword research tools for SEO.

Top Keyword Research Tools For SEO

The following are the top 15 keyword research tools for SEO that are bound to give amazing results:

S. No.	Tool	Key Features	Best For
1	Semrush	All-in-one SEO toolkit, keyword research, competitor analysis, backlink tracking, content marketing insights	Agencies, enterprises, and professional digital marketers
2	Ahrefs	Backlink analysis, keyword explorer, site audit, competitor insights, rank tracker	SEO professionals and link-building experts
3	Long Tail Pro	Long-tail keyword research, keyword competitiveness score, SERP analysis	Bloggers, affiliate marketers, niche website owners
4	KWFinder by Mangools	User-friendly interface, long-tail keyword suggestions, local keyword research	Beginners and small businesses
5	AnswerThePublic	Visual keyword research, content idea generation, question-based keyword insights	Content creators and bloggers
6	Moz Pro	Keyword explorer, site crawl, rank tracking, link building tools	Small to medium-sized businesses and SEO beginners
7	Google Keyword Planner	Free keyword research, search volume data, PPC ad integration	PPC advertisers and startups with limited budgets
8	SpyFu	Competitor keyword analysis, PPC insights, SEO reports	Competitor research and PPC marketers
9	GrowthBar	AI-powered keyword suggestions, SEO audits, blog topic generation	Startups and content marketers
10	Serpstat	All-in-one SEO platform, rank tracking, keyword clustering, site audit	Growth hackers and marketing teams
11	Jaaxy	Keyword brainstorming, competition analysis, site rank tracking	Affiliate marketers and niche bloggers
12	SECockpit	Advanced keyword research, competitor insights, detailed filtering	Professional SEOs handling data-heavy projects
13	Keywords Everywhere	Browser extension, search volume, CPC, competition metrics	Freelancers and quick keyword checks
14	Ubersuggest	Keyword suggestions, SEO audit, backlink data, site analysis	Small businesses and bloggers
15	Soovle	Keyword suggestions from multiple platforms (Google, Bing, YouTube, Amazon)	Brainstorming cross-platform keywords

Semrush

Website	www.semrush.com
Rating	4.7/5
Free Trial	Available
Platforms supported	Web

Semrush is an all-in-one marketing platform that is highly used for keyword research, which comes with search volume to know your rank on search engine results pages, improve your website’s SEO, and includes cost-per-click advertising. This application was founded by Oleg Shchegolev and Dmitri Melnikov in 2008 under the name Seodigger and was later renamed Semrush in December 2020 to identify market trends. Semrush is preparing for its expansion into various renowned platforms such as Amazon, Microsoft, and Baidu.

Features of Semrush:

Organic research
A keyword magical tool that generates thousands of combinations with one seed keyword in a few clicks
Keyword manager
On-page SEO keyword research software
Keyword organic traffic insights
Competitor analysis
Rank tracking
Content marketing
Link Building
PPC Keyword research
Content optimization

Pricing Plan:

SEMRush offers three pricing plans: Pro, Guru, and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Start Using SEMrush Now

Ahrefs

Website	Ahrefs.com
Rating	4.6/5
Free Trial	Not Available
Platforms supported	Web

Ahrefs is an SEO software platform that includes features including analyzing the quality of a website’s backlinks, keyword research, competitor analysis, auditing content efficacy, tracking your website’s rank, mentions monitoring, and professional website design. You can use its keyword explorer tool to get relevant keyword ideas and see how hard it would be to rank. Dmitry Gerasimenko invented this application in 2011 to help websites achieve good SEO ranks on Google.

Features:

Dashboard
Site explorer
Rank tracker
Content explorer
Site explorer

Ahrefs Keyword Research Tutorial: From Start to Finish

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Long Tail Pro

Website	Longtailpro.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

Long Tail Pro is a keyword research tool that helps businesses assess keyword difficulty, analyze competitor rankings on Google, and monitor keyword performance. Long Tail Pro enables users to discover more than 400 related keywords from any single keyword and filter them according to the CPC bid, search volume, and ranking value.

Long Tail Pro displays a summary of facts about your term, with a focus on how you rank on the first page of Google in comparison to your competition. It can be used to look at the top search engine results for your keyword to see how you compare to your competitors.

Features:

Powerful, detailed keyword metrics
Easily find long-tail keywords
Provides recommendations
Organic keyword tool
2,500+ SERP lookups every 24 hours

Pricing:

Long Tail Pro is a paid keyword research tool. It offers three pricing plans: Starter, Pro, and Agency. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Starter	$37 per month	$297 per year
Pro	$67 per month	$537 per month
Agency	$147 per month	$1177 per month

KWFinder by Mangools

Website	Mangools.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

KWfinder - Keyword Research Tool — KWfinder – Keyword Management Tool

It is a well-known keyword research tool that works by increasing the network of keywords that have a significant impact on Google’s ranking. With this tool, users input a seed keyword and obtain a list of related keywords along with their corresponding search volume, cost-per-click (CPC), and ranking difficulty. KWFinder has a “Questions” feature that provides a list of queries related to a particular topic being asked around the internet. It offers a free trial for users to decide whether the tool is good for them or not.

Features:

Organic keyword research tool
Discover long-tail keywords easily
Domain Look-up
SERP Analysis
List creation
Integration with other management tools

Pricing Plan:

KWFinder offers three pricing plans: Mangools Basic, Mangools Premium, and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Mangools Basic	$49 per month	$29.90 per month
Mangools Premium	$69 per month	$44.90 per month
Mangools Agency	$129 per month	$89.90 per month

Start Using KWfinder Now

AnswerThePublic

Website	Answerthepublic.com
Rating	4.7/5
Free Trial	Available
Platforms supported	Web

AnswerThePublic is software that listens to autocomplete data from search engines that quickly cranks out every effective phrase and question that people are asking around your keywords. AnswerThePublic enables teams to research keywords and develop content tailored to specific business needs. This tool enables staff to get regularly generated emails containing catalogs of recent topics, seasonal fads, and ever-changing brand outlooks. This application was founded by Gary Preston and Rachel Krish in the year 2014. The best thing is that you can use the tool for free for raw search insights; however, paid plans will offer better results.

Features:

Competitor Analysis
Content Management
Data Visualization
Keyword Rank Tracking
Performance metrics and management
ROI Tracking
Reporting & Statistics
SEO Management
Visual Analytics

Pricing Plan:

AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.

Plans	Lifetime Price	Monthly Price
Individual	$99/Lifetime	$9/month
Pro	$70/Lifetime	$99/month
Expert	$149/Lifetime	$199/month

Start Using AnswerThePublic Now

Moz Pro

Website	Moz.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

Moz - Best Keyword Research Tools — Moz – Best Keyword Analysis Software

Moz Pro is a comprehensive SEO tool. This software offers key features, including site audits, rank tracking, backlink analysis, and keyword search tools. This software helps users organize, analyze, and prioritize keywords and phrases to improve their content and marketing strategies. It also enables businesses to surpass their competitors, offering helpful keyword recommendations tools acquired from an extensive online database using the most current SERP information. It helps you boost your rankings and SEO visibility by avoiding Search Engine Optimization when displaying your website to users.

Features:

Analyze keywords by search volume
Generate and save keyword lists
Export the data
Review search engine result pages
Check keyword reliability

Pricing Plan:

Moz Pro offers four pricing plans: Standard, Medium, Large, and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$67/month	$99/month
Medium	$125/month	$179/month
Large	$209/month	$299/month
Premium	$419/month	$599/month

Google Keyword Planner

Website	Ads.google.com/intl/en_in/home/tools/keyword-planner
Rating	4.3/5
Free Trial	Not Available
Platforms supported	Web, Android

It is another popular keyword research tool for beginners on the list. It is, nonetheless, one of the most accurate sources of keyword data on the market, despite its lack of usefulness. You can enter any keyword and see approximate monthly search data for it. You can also access a detailed list of related keyword ideas that you can browse through or download. The information offered by it is obtained directly from the most reliable source, Google, and the results are compatible with AdSense revenue.

Features:

Aids in finding commercial keywords
Real-time and accurate search volume from Google’s search engine

How to Use Google Keyword Planner: 6 Hacks Most SEOs Don’t Know Exist

Pricing Plan:

Google Ads gives advertisers control to set their own monthly budget caps and make adjustments as needed.

SpyFu

Website	www.spyfu.com
Rating	4.5/5
Free Trial	Not Available
Platforms supported	Web

SpyFu is a popular tool that allows you to learn from your competition by analyzing their most successful phrases. It gathers all the previous data regarding the keywords and tells the users which keywords have performed well and which have not. Here, you can also compare your website to those in your field, which will ultimately help you stay relevant and up-to-date.

Features:

SERP analysis
Additional modules for domain analysis
Competitor analysis

Pricing Plan:

Spyfu offers three pricing plans: Basic, Professional, and Team. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Basic	$16/month	$39/month
Professional	$36/month	$39/1st month, $79/month thereafter
Team	$149/month	$299/month

GrowthBar

Website	www.growthbarseo.com
Rating	4.9/5
Free Trial	Available
Platforms Supported	Web

GrowthBar is another popular keyword research tool on the list to get billions of keywords, related long-tail searches, search volume, competitiveness, and much more. It is extremely useful for people who want to have their keyword ideas appear along with their search results. Content outline generation is a new feature that allows you to create content outlines for your blog or website in just one click, complete with keywords, word counts, headers, photos, links, and more.

Features:

Generate content outlines with AI
Keyword rank tracking
Accurate ranking difficulty
Long-tail keyword suggestions
Exportable keyword data
On-page word count

Pricing Plan:

GrowthBar offers three pricing plans: Standard, Pro, and Agency Plan. A 5-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 17%)	Monthly Price
Standard	$29/month	$48/month
Pro	$79/month	$99/month
Agency	$129/month	$199/month

Serpstat

Website	Serpstat.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web

This is another popular keyword research tool for beginners on the list. Serpstat makes it simple to get the top Google results for your search. The platform not only takes care of your keyword research needs but is also an expert at backlink analysis, rank tracking, and site audit, which can help you identify areas where your website needs improvement and track your progress over time. It also helps you to get information regarding your competitors.

Features:

Using the competitor graph tool, you may learn more about your competition.
Find out about keyword difficulty and trends.
Insights on search questions.
Adaptable filters

Pricing Plan:

Serpstat offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price (Get 20% Discount)	Monthly Price
Lite	$55/month	$69/month
Standard	$119/month	$149/month
Advanced	$239/month	$299/month
Enterprise	$399/month	$499/month

Try Serpstat Now

Jaaxy

Website	www.jaaxy.com
Rating	4.2/5
Free Trial	Available
Platforms Supported	Web

Jaaxy is a web-based keyword research platform that helps in offering keywords to websites, as well as competitive analysis for keywords. It streamlines keyword research tasks, allowing marketers to easily save, search, store, and manage them. This tool enables users to review past keyword ranking trends, observe website activity, discover new keywords, evaluate key quality index scores (KQI), and be alerted to changes in rankings.

This software was created by Kyle and Carson of Wealthy Affiliate, which is aimed at acquiring high-ranking keywords for business websites. Notably, Jaaxy bestows ‘SiteRank’, which helps to track & monitor any rankings on numerous search engines.

Features of Jaaxy:

Keywords identification
Site ranking
Analyze search engine results pages
Explore and discover your niche’s opportunities

Pricing Plan:

Jaaxy offers a Starter plan, which is a Free trial plan for 30 days, and two pricing plans: Pro and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price
Pro	$49/month
Enterprise	$99/month

SECockpit

Website	Secockpit.com
Rating	4.0/5
Free Trial	Available
Platforms Supported	Web

SECockpit is a keyword research tool for SEO and Google Ads that helps to find powerful keywords around your niche, within a short span of time. Businesses can go for SECockpit for optimizing SEO campaigns. SECockpit offers keyword analyses that allow users to determine the most beneficial keywords to focus on. Besides, SECockpit recommends certain keywords to your business, helping your website rank better, which could attract many potential customers to your website.

Features:

Discover impactful keywords
Access comprehensive keyword analysis data
rank tracker
Keyword analysis
Organize thousands of keyword ideas through Amazon and YouTube suggestions
Provide Competitor analysis

Pricing Plan:

SECockpit offers three pricing plans: Personal, Pro, and Agency. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 35%)	Monthly Price
Personal	$25/month	$39/month
Pro	$42/month	$59/month
Agency	$75/month	$99/month

Keywords Everywhere

Website	Keywordseverywhere.com
Rating	4.6/5
Free Trial	Competely Free Tool
Platforms Supported	Web

Keywords Everywhere is a browser extension that can be used to locate keywords and can be installed on either Firefox or Chrome. This tool provides access to keyword metrics for any list of keywords and enables you to download it in file formats like Excel, PDF, or CSV. This tool eliminates the need to manually copy data from one website while searching for search volume on another, saving a tremendous amount of time. This tool provides monthly search volumes, cost-per-click rates, Adwords competition data, and trend data for multiple keywords on various websites.

Features of Keywords Everywhere:

Search volume
Cost per click
Competition analysis
Presentation of trend data

Pricing Plan:

Keywords Everywhere offers three pricing plans. Have a look at the pricing details of each package.

Plan	Price
100,000 credits	$10
500,000 credits	$50
1,000,000 credits	$100

Ubersuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4/5
Free Trial	Available
Platforms Supported	Web

UberSuggest, a keyword finder tool created by Neil Patel, can identify keywords and the intent behind them by providing top-ranking results from search engine result pages. It is a great SEO tool for beginners that displays monthly search traffic, CPC, and competition data for keywords. Ubersuggest analyses keywords, backlinks, and domain data to provide you with a precise estimate of how valuable and competitive they are. It is an affordable keyword research software and, therefore, great for beginners.

Features:

Competitive Analysis
Dashboard
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Link Management
SEO Management
Trend Analysis
Website Analytics

Ubersuggest Keyword Research Tutoria

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business, and Enterprise/ Agency. A 7-day free trial is available. Have a look at the pricing details of each package.

Plan	Lifetime Price	Monthly Price
Individual	$120/Lifetime	$12/month
Business	$200/Lifetime	$20/month
Enterprise/ Agency	$400/Lifetime	$40/month

Soovle

Website	Soovle.com
Rating	4.1/5
Free Trial	Free to use
Platforms Supported	Web

Soovle is a simple and free keyword research tool. It pulls autocomplete suggestions from Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, and more—all in one place. Just start typing, and you’ll instantly see keyword ideas.

You can switch between search engines with the arrow key, add more engines like Yahoo or Baidu, and save keywords to a list for later download. It’s great for quick brainstorming, but it doesn’t show search volumes or keyword difficulty—so it works best when used alongside other SEO tools.

Features:

Autosuggestion Keyword Research
Multi-Search Engine Support (Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, etc.)
Saved Suggestions List
CSV Export of Keywords
Quick SERP Preview
Customizable Search Engines (add/remove engines)
Simple & Free to Use

Pricing Plan:

Soovle is completely free to use and doesn’t offer any paid plans. You simply visit the website and start generating keyword ideas without needing to sign up or pay for anything. Unlike tools such as Ubersuggest that come with tiered pricing, Soovle keeps it simple with free access for everyone.

Conclusion

There are several keyword research tools available for creating an SEO strategy, and each one offers different features and benefits. Google Keyword Planner, SEMrush, Ahrefs, and Keywords Everywhere are some of the best tools for beginners, and they can help you find the most relevant and profitable keywords for your business.

By using these tools, you can create content that will attract more traffic and conversions. By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals.

In short, these tools will help you find the keywords that will help your website rank higher on search engine results and increase visibility and traffic.

By regularly researching and optimizing your keywords, you can improve your SEO efforts and drive more success for your business. So, take the time to research and invest in the right keyword research tools for your business, and you’ll be well on your way to achieving your goals.

FAQs

What is keyword research?

Keyword research is the process of researching prominent search terms that people use in search engines like Google and strategically incorporating them into your content so that it ranks better on the search engine results page.

What are the top keyword research tools for SEO?

Some of the top keyword research tools for SEO are:

Semrush
Google keyword planner
Serpstat
Keywords Everywhere
Ubersuggest
Ahrefs

What do keyword research tools do?

Keyword research tools are designed to help you find the right keywords to optimize your website and content for search engines. They typically provide features such as keyword discovery, search volume, keyword difficulty, competitor analysis, CPC, SERP analysis, long-tail keyword suggestions, and local keyword analysis.

Is Google Keyword Planner free to use?

Google Keyword Planner is absolutely free to use. It allows you to research keywords, see how often they’re searched, and get ideas for new keywords. It’s simple to use and is a great starting point for keyword research.

Why is keyword research important?

Keyword research is important because it helps you understand what people are searching for online, and it helps you optimize your website and content for those keywords. By targeting the right keywords, you can increase the visibility of your website and drive more traffic to it.

Can I use keyword research tools for free?

Yes, there are many free keyword research tools available, such as Google Keyword Planner, Keywords Everywhere, and UberSuggest. However, many of the more advanced tools will require a paid subscription.

How do I use a keyword research tool?

The process of using a keyword research tool will vary depending on the specific tool you’re using. However, most tools will require you to enter a seed keyword, and then they will provide a list of related keywords, along with data such as search volume and competition.

Is it possible to do keyword research without using a tool?

Yes, it is possible to do keyword research without using a tool, but it can be more time-consuming and less accurate. Keyword research tools can automate the process and provide valuable data that would be difficult to gather manually.

September 4, 2025

14 Best Keyword Rank Tracking Tools for SEO: Free and Paid Options

Search engine optimization is a constantly evolving process and requires regular monitoring and analysis to ensure that your website is performing well in search results. Keyword rank tracking is an essential part of this process as it helps you understand how your website is ranking for specific keywords and phrases. By tracking your website’s search engine performance, you can identify opportunities for improvement and make necessary changes to your content and strategy.

The market is flooded with a variety of keyword rank tracking tools, each offering different features and capabilities. These tools provide detailed insights into your website’s search engine performance, including keyword rankings, backlinks, and competitors’ data.

In this blog, we will be discussing the best keyword rank tracking tools available in the market. These tools will help you track your website’s performance, identify keywords that need more attention, and optimize your content to improve your search engine rankings. Whether you’re a small business owner, marketer, or SEO professional, these tools will provide valuable insights to help you achieve your SEO goals. So, let’s dive in and explore the top keyword rank tracking tools for SEO.

The Top Keyword Rank Tracker Tools Are Listed Below:

Mangools
Keyword.com
RankTracker
Nozzle
Ahrefs
SEMrush
Google Search Console
AccuRanker
Moz Pro
GrowthBar
Serpstat
WooRank
Rank Tracker by SEO PowerSuite
SE Ranking

Mangools

Website	Mangools.com
Rating	4.5/5
Free Trial	Available
Platforms Supported	Web

Mangools is an affordable and accessible SEO toolset that provides keyword research, rank tracking, and SERP analysis. Its leading tool, SERPWatcher, gives daily rankings, desktop and mobile tracking, and email alerts. KWFinder identifies the most valuable keywords, while LinkMiner breaks down backlinks. SiteProfiler gives domain authority insights, and SERPChecker analyzes keyword competition. Although Mangools is cheap and user-friendly, it does not offer seamless integration and has a lot fewer advanced features, including full site audits. It also contains a keyword and backlink database that is relatively smaller in size compared to the ones on Ahrefs and SEMrush. Still, the complete data with multiple tools within one subscription makes it valuable.

Pricing Plans

Plan	Pricing
Mangools Basic	$36.75/month
Mangools Premium	$51.75/month
Mangools Agency	$96.75/month

Keyword.com

Website	Keyword.com
Rating	5.0/5
Free Trial	Available
Platforms Supported	Web, Android, iOS

Keyword.com is the most Robust Rank Tracker for SEO Professionals and Agencies with Accurate Daily Updates of Keyword Searches Across Various Search Engines. Global and local tracking, mobile, and desktop rankings, competitor analysis, historical data, customizable dashboards, and utility-enhancing features like white-label reporting, API access, and automated reports are supported. Easy to use, it stands out with its pricing and use of deep SEO insights such as Share of Voice and Spyglass Verification, yet it lags in certain advanced features against giants like Ahrefs and SEMrush with the possibility of integration.

Pricing Plans

Plan	Pricing
Business	$4/month
Enterprise	Custom Pricing

RankTracker

Website	Ranktracker.com
Rating	4.6/5
Free Trial	Yes
Platforms Supported	Web, Android, iOS

RankTracker tool helps users track keyword rankings, conduct research, and analyze competitors. Keyword discovery, historical performance analysis, rank tracking multiple search engines, including both desktop and mobile, support is provided with local tracking of competitor analysis, backlink monitoring, and technical SEO audits. This provides deep insights into ranking dynamics through SERP analysis, Google Analytics integration, and automated white-label reporting. Although the advanced features might require a learning curve, it is accessible with its user-friendly interface and fast performance. It can be overwhelming for beginners to deal with vast data, but its customizable reports and extensive toolset provide great SEO value.

Pricing Plans

Plan	Pricing
Starter	$24/month
Double Data	$59/month
Quad Data	$109/month
Hex Data	$209/month

Nozzle

Website	Nozzle.io
Rating	4.8/5
Free Trial	Yes
Platforms Supported	Web

Nozzle is a very strong SEO rank-tracking tool. It provides very deep insights into keyword performance, competitor analysis, and SERP monitoring. Its tracking schedule is customizable and can be used to monitor keywords every hour, day, or any longer time interval. Using deep SERP analysis, rich results tracking, and sentiment analysis, will optimize the digital presence. It refines the strategy through competitor insights, keyword clustering, and automated reporting. Nozzle emphasizes the accuracy of data and user-friendliness but majorly focuses on rank tracking and not the larger SEO functionalities. Its advanced features are rich with data, although they may call for a steep learning curve among users who do not understand such complex tracking tools.

Pricing Plans

Plan	Pricing
Basic	$59/month
Advanced	$119/month
Pro	$299/month
Pro Plus	$599/month
Business Basic	$1,199/month
Advanced	$2,999/month
Business Pro	$5,999/month
Enterprise	Custom Pricing

Ahrefs

Website	Ahrefs.com
Rating	4.6/5
Free Trial	Not Available
Platforms Supported	Web

Ahrefs is one of the best keyword rank tracking tool that helps to track how a website is performing on different keywords. It provides important details including search volume, ranking position, keyword difficulty score, estimated organic traffic, and ranking URL for every keyword. It also shows you your competitor’s performance, so you can find out what opportunities do you have and how you can get an advantage over your competitors.

In Ahrefs, you have to add the project on which you are working and then choose a keyword and you’ll get to know which keywords are performing well. It shows tracking through a graph after you select a keyword whether it is high or low.

Ahrefs’ Rank Tracker Overview and Tutorial

Pricing Plan

Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

SEMrush

Website	www.semrush.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web

Semrush is one of the most trusted online marketing tools for marketers. It is trusted by companies like Samsung, Tesla, Forbes and others. It helps to analyze and filter through search intent, Keyword analytics to analyse the competition level, Domain analytics, and Keyword gap compares your website with the competitors ranking. You can get all the data in one place, which is one of the biggest time-saving features that it provides.

Pricing Plan

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Google Search Console

Website	Search.google.com/search-console/about
Rating	4.8/5
Free Trial	Completely Free
Platforms Supported	Web

Google Search Console is a free tool offered by Google that allows website owners to track their website’s performance on Google Search. It provides data and insights on how Google crawls and indexes your website, as well as any issues that may be impacting your website’s search visibility.

One of the key features of Search Console is the ability to track your website’s search ranking for specific keywords, which can help you identify areas where your website needs improvement and track your progress over time. To use Search Console for rank tracking, you will need to verify ownership of your website and then navigate to the “Performance” tab to view your website’s search rankings and other performance metrics.

Pricing Plan

Google Search Console is Free to use.

AccuRanker

Website	www.accuranker.com
Rating	4.8/5
Free Trial	Available
Platforms Supported	Web

AccuRanker is a platform for monitoring SERP rankings. Popular with marketing agencies, eCommerce businesses, and enterprise companies globally. AccuRanker is a useful tool for tracking and analyzing the effects of your SEO efforts. AccuRanker is an efficient and precise keyword ranking tool designed for speed. AccuRanker’s keyword research database of over 24 Billion keywords enables their users to do comprehensive analysis with access to the most up-to-date information. You can compare your competitor’s website for the same keywords. If you care about your search engine rankings and tracking your progress, AccuRanker is indispensable to achieving success.

Pricing Plan

AccuRanker offers a variety of monthly plan options ranging from 1k keywords to 1000k keywords with different prices. You can save 10% when you pay for an entire year in advance. You can upgrade, downgrade, or cancel your plan at any time, free of charge. Have a look at the pricing details.

Plan	Yearly Price	Monthly Price
For 1k Keywords	$116/month	$129/month
For 1.5k Keywords	$170/month	$189/month
For 2k Keywords	$224/month	$249/month
For 3k Keywords	$332/month	$369/month

Moz Pro

Website	Moz.com
Rating	4.5/5
Free Trial	Available
Platforms Supported	Web

Moz Pro provides a comprehensive set of SEO tools. By utilizing it, companies are able to boost their rankings, bring more visitors to their website, and become more visible in search engine results. A prominent feature of this is keyword rank tracking. With Moz Pro’s keyword rank tracking, you can track your website’s search rankings for specific keywords in Google and Bing, and you can also track the rankings of your competitors. This information can help you identify areas where your website needs improvement and track your progress over time.

Moz Pro also allows you to track and monitor the ranking of your website in different geographic locations and also check the ranking of your website in mobile and desktop search results. Additionally, it offers the ability to set custom alerts and notifications when your website’s rankings change, making it easy to stay on top of your search visibility.

Pricing Plan

Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$67/month	$99/month
Medium	$125/month	$179/month
Large	$209/month	$299/month
Premium	$419/month	$599/month

GrowthBar

Website	www.growthbarseo.com
Rating	4.9/5
Free Trial	Available
Platforms Supported	Web

GrowthBar is the top choice of SEO software tools for marketing professionals & bloggers. One of its main feature is keyword rank tracking. With the GrowthBar Keyword Rank Tracker, you can monitor thousands of keywords across multiple websites. GrowthBar takes multiple snapshots daily of the Google search engine results page (SERP) to provide you with an accurate view of your keyword rankings at all times. You can add an unlimited number of keywords and update your list as often as you’d like. This feature is suitable for any language and can provide valuable guidance to help you create an ideal SEO content strategy.

Pricing Plan

GrowthBar offers three pricing plans: Standard, Pro and Agency Plan. 5-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 17%)	Monthly Price
Standard	$29/month	$48/month
Pro	$79/month	$99/month
Agency	$129/month	$199/month

Serpstat

Website	Serpstat.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web

Serpstat is an all-in-one SEO platform that offers a variety of features to help website owners improve their search visibility. One of the features is keyword rank tracking. With Serpstat’s keyword rank tracking tool, you can track your website’s search rankings for specific keywords in Google, Bing and Yahoo. You can also track the rankings of your competitors and see how your rankings have changed over time. The tool provides a detailed report of your website’s ranking history, including the ranking positions, changes, and other related information.

Serpstat also offers other features such as site audit, keyword research, backlink analysis, and competitor research, which can help you identify areas where your website needs improvement and track your progress over time.

Complete Guide to Serpstat — Rank Tracking

Pricing Plan

Serpstat offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price (Get 20% Discount)	Monthly Price
Lite	$55/month	$69/month
Standard	$119/month	$149/month
Advanced	$239/month	$299/month
Enterprise	$399/month	$499/month

WooRank

Website	www.woorank.com
Rating	4.5/5
Free Trial	Available
Platforms Supported	Web

Woorank is a website analysis and optimization tool that offers a variety of features to help website owners improve their search visibility and online presence. One of the features of Woorank is keyword rank tracking. Woorank’s keyword rank tracking tool allows you to track your website’s search rankings for specific keywords in Google and Bing, and you can also track the rankings of your competitors. You can monitor your keyword rankings against your competitors to easily evaluate your long-term SEO success. It also allow to discover which keywords bring up featured results and which ones you or your competitors are already using. It is a paid tool with free trial available and offers flexible pricing plans.

Pricing Plan

Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$53.25/month	$79.99/month
Premium	$133.25/month	$199.99/month
Enterprise	Custom Price	Custom Price

Rank Tracker by SEO PowerSuite

Website	www.link-assistant.com
Rating	4.0/5
Free Trial	Available
Platforms Supported	Web

Rank Tracker is a keyword rank tracking tool by SEO PowerSuite. You can use it to track ranks with no limit on keywords, check positions in desktop and mobile SERP results, optimize for local search, research keywords, and assess your competitors’ keywords and traffic.

It’s accuracy and volume of keyword data make it a viable alternative to popular industry-leading rank checkers like Semrush or Ahrefs. Rank Tracker is a cost-effective solution for small businesses.

Rank Tracker’s free offering is quite generous. You can use it to check an unlimited number of keywords and websites. You can measure your rankings against one competitor. In addition, you can conduct extensive keyword research.

Pricing Plan

Rank Tracker offers a free plan and two pricing plans: Professional and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price
Professional	$299/year
Enterprise	$499/year

SE Ranking

Website	Seranking.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad

SE Ranking is a comprehensive and cutting-edge SEO tool. It is simple to use and helps you maintain a successful SEO plan. Its keyword rank tracker feature enables you to monitor your rankings in all major search engines across any location, language, and paid/organic traffic. The tool allows you to add up to five competitors for tracking, as well as integrating with your Google Analytics and Google Search Console accounts.

SE Ranking not only helps track your search terms, but also analyze your website traffic, measure SEO potential, create a marketing plan in real-time, conduct website audits, monitor backlinks and much more.

SE Ranking Review

Pricing Plan

SE Ranking offers three pricing plans: Essential, Pro and Business Plan. Have a look at the pricing details of each package (Note: When you want to check rankings on daily basic).

Plan	Yearly Price	Monthly Price
Essential	$31.20/month	$39.00/month
Pro	$71.20/month	$89.00/month
Business	$151.20/month	$189.00/month

Conclusion

By using any of these rank-tracking tools, you will be able to track your website’s search engine performance, identify opportunities for improvement, and make the necessary changes to optimize your content and improve your search engine rankings. For specialized SEO services in a particular niche, various SEO agencies offer tailored solutions. Ultimately, the best keyword rank tracking tool for you will depend on your specific needs and requirements, but any of the tools mentioned in this blog post will provide valuable insights to help you achieve your SEO goals.

FAQs

What is keyword rank tracking?

Keyword rank tracking is the process of monitoring and analyzing how your website is ranking for specific keywords and phrases in search engine results pages (SERPs).

Why is keyword rank tracking important for SEO?

Keyword rank tracking is important for SEO as it helps businesses to understand how their website is performing in search engines and identify opportunities for improvement. By tracking your website’s search engine performance, you can identify which keywords and phrases you should focus on, optimize your content accordingly, and improve your search engine rankings.

What are the best keyword rank tracking tools available in the market?

Some of the best keyword rank tracking tools include SEMrush, Ahrefs, Moz, Serpstat, and GrowthBar.

How do I choose the best rank tracking tool for my business?

The best keyword rank tracking tool for your business will depend on your specific needs and requirements. Consider factors such as cost, features, and ease of use when choosing a tool. It’s also a good idea to try out a few different tools to see which one works best for your business.

Can I track my keyword rankings for free?

Some keyword rank tracking tools offer a limited free version or a free trial period. However, most of the high-quality keyword rank tracking tools require a paid subscription.

Do I need to track my keyword rankings daily?

The frequency of keyword tracking depends on your business goals and requirements. Some businesses may need to track their keyword rankings daily, while others may only need to track them weekly or monthly. It’s important to find a balance that works for your business and provides you with the information you need to make informed decisions.

Can I track my competitors’ keyword rankings using keyword rank tracking tools?

Yes, most keyword rank tracking tools allow you to track your competitors’ keyword rankings. This can provide valuable insights into your competitors’ search engine performance and help you identify areas where you can improve your own website.

Can I track keyword rankings for specific regions or countries?

Yes, some keyword rank tracking tools allow you to track keyword rankings for specific regions or countries. This can be useful for businesses that are targeting a specific geographical area.

Can I check keyword rankings for both mobile and desktop devices?

Yes, some keyword rank tracking tools allow you to check keyword rankings for both mobile and desktop devices. This can be useful for businesses that want to optimize their website for both types of devices.

April 25, 2025

Top Website Traffic Analysis Tools to Use

These days, no matter how large or small your business is, it is mandatory to have a website in order to succeed in the digital age. A website assists not just with marketing the firm online but also builds trustworthiness. It would be right to state that, in this period, the success of an enterprise is linked to its website too. In an era where the web has made our lives much more comfortable, folks tend to browse internet websites to find out what type of product and service the company provides.

Websites grant businesses tremendous opportunities and are accessible to a number of individuals further than geographic limits. The prominence of the business also rests on website traffic. Website traffic stands for the number of visitors that go to the website. The movement of the website will gauge the performance of the webpage and the information gives an awareness of from where most of the traffic is arising from. It likewise shows how visitors interact with the sight.

“Today it’s not about ‘get the traffic’ – it’s about ‘getting the targeted and relevant traffic.’”

–Adam Audette

Checking website traffic is an essential aspect of any website owner or digital marketer’s job. Understanding how users interact with your website, what pages they visit, and how long they stay on your site can provide valuable insights into how to improve the user experience and increase conversions. However, collecting and analyzing this data can be a daunting task, which is why website traffic analysis tools have become a must-have for any website owner or marketer.

Website Traffic Analysis Tools

Website traffic analysis tools are software programs that help you collect and analyze data about your website visitors. They can track metrics such as the number of visitors, page views, bounce rate, and time on site. Many tools also provide insights into where your traffic is coming from, such as search engines or social media, and can even track user behavior on individual pages. With this information, you can identify areas of your website that may be confusing or unappealing to users, and make changes to improve the overall user experience.

In this blog, we will introduce you to some of the most popular website traffic analysis tools available. We will also let you know the features and how to effectively use these tools to improve your website’s performance and drive more conversions. Whether you’re a website owner, marketer, or developer, this blog will give you the knowledge and tools you need to take your website to the next level.

So, let’s look at the top 10 tools to analyze websites.

Mixpanel
Hotjar
Matomo
Kissmetrics
Clicky
Google Analytics
Sitechecker
SimilarWeb
Semrush
Ahrefs
Ubersuggest
Serpstat
Mouseflow
Hubspot CMS
SpyFu

Mixpanel

The advanced analytics platform, Mixpanel helps businesses understand the interactions of users across both web and mobile applications. By deep insights into user behavior, it empower product teams to informed decisions in terms of improving engagement and optimizing performance. With a robust event-based tracking system, it allows teams to begin analyzing user journeys, measuring key metrics, and real-time identification of trends.

This helps businesses refine their products and enhance the user experience for growth. For teams wanting to gain competitive advantage through actionable insights, its intuitive interface, customizable reports, and automation features make it very valuable.

Features of Mixpanel

With Mixpanel, users can track very specific actions – events – executed by users in the application. This includes actions like sign-up and purchase.
Users are classified based on their behaviors and attributes, which enables targeted analysis and marketing strategies.
This feature is used to visualize the journey of the user through different stages, where they drop off, and how it can be improved to increase the conversion rate.
Mixpanel tracks how many times users come back after their first interaction and provides insights on user loyalty and product value.
It supports A/B testing and multivariate testing to let teams test different versions of their product and see which performs better.
Mixpanel can integrate data with other third-party services like Salesforce and MailChimp enabling the proper management and analysis of data.
Users are free to create custom properties and apply intricate segmentation logic to help refine their analysis even further.
The tool offers interactive reports that make it easy for users to make sense of data trends.

Plan	Pricing
Growth	$24/month
Enterprise	Custom Pricing

Hotjar

WEBSITE	WWW.HOTJAR.COM
Rating	4.3
Free Trial	Yes
Foundation Year	2014

Hotjar is a powerful analytics tool for websites, providing deeper insights into the behavior of users with features like heatmaps, session recordings, and feedback tools. It makes businesses visualize how visitors interact with their websites, tracks user engagement, and finds usability issues. Real-time capturing of user actions with Hotjar helps teams uncover pain points, optimize the design of a website, and improve the overall experience of a user.

It allows businesses to obtain feedback directly from their users for more effective data-driven improvements. Providing clear visual analytics together with a very intuitive interface makes Hotjar a must-have for businesses interested in perfecting their digital experiences and increasing their conversions.

Features of Hotjar

Graphical representation of the user’s interactions on a page, including click heatmaps, move heatmaps, and scrollmaps. This tool shows where users click, hover, and how far they scroll down a page, thereby optimizing the placement of content.
Hotjar captures real-time recordings of user sessions, enabling businesses to observe how users navigate their sites. This feature helps identify friction points and areas for improvement.
Users can create funnels to track the steps users take toward conversion. This feature shows where users are dropping off in the process so that targeted improvements can be made.
Hotjar provides businesses with the means to acquire direct feedback from users through customizable surveys and polls. It thus helps them better understand their users’ needs and preferences.
Hotjar integrates with several platforms like Google Analytics, HubSpot, and Zapier, which gives it more functionalities and capabilities for data analysis.
It automatically segments data by device type (desktop, tablet, mobile), so it can give insights based on different user experiences across devices.

Pricing Plan

Plan	Pricing
Plus	$39/month
Business	$99/month
Scale	$213/month

Matomo

WEBSITE	MATOMO.ORG
Rating	4.7
Free Trial	Yes
Foundation Year	2007

Matomo, formerly Piwik, is a strong free open-source web analytics platform allowing users to monitor and analyze traffic to their sites while keeping total control over all data. The powerful alternative to Google Analytics can give detailed insight into visitor behavior, conversion rates, and other website performance parameters.

Matomo allows customizable reports, real-time tracking, and compliance with the requirements of data privacy, thus being suitable for businesses that keep data security above all. Its self-hosted and cloud-based options ensure flexibility, while advanced features like heatmaps and session recordings enhance user experience analysis. With Matomo, organizations can make informed decisions while safeguarding their users’ privacy.

Features of Matomo

Real-time tracking can be used by the users to check the website’s visits live and get information regarding user behavior at once.
Matomo has a versatile dashboard that users can personalize according to their convenience using various widgets and display all relevant metrics they require.
The solution provides more than 30 standardized reports that help cover visitor stats, actions executed on the website, referrers, and eCommerce analytics.
Users can set up specific segments and thus analyze the different audience groups of specific interest.
Matomo allows users to define and monitor specific goals such as downloads or purchases of a product etc. The features help understand the rate of conversion.
Users can visualize user interactions using heatmaps and monitor session recordings to identify usability issues.
The platform maintains detailed e-commerce analytics for an enhanced understanding of online sales performance.
Matomo places heavy emphasis on user privacy and allows organizations the possibility of hosting their data, offering tools for GDPR compliance.

Pricing Plan

Plan	Pricing
Business	$26/month
Enterprise	Custom pricing

Kissmetrics

WEBSITE	KISSMETRICS.IO
Rating	4
Free Trial	Yes
Foundation Year	2010

Kissmetrics is an analytics and engagement platform built for tracking every move of individual users across devices and sessions, offering deep insight into the way customers are interacting with businesses, the rates of conversion, and how they engage to drive data-informed decisions in marketing and product strategy. By focusing on user activity rather than page views, Kissmetrics gives companies insight into customer journeys, optimization of funnels, and retention.

With the high-powered analytics tool, actionable data empowers campaign improvement to refocus targeting, improve user experiences, and drive growth. With detailed tracking and reporting, businesses effectively measure performance and amplify the effectiveness of their marketing efforts.

Features of Kissmetrics

Kissmetrics identifies users by a unique fingerprint across devices and allows businesses insights into the customer journey and understand how users navigate their websites and mobile applications.
It offers a set of customizable reports, which are inclusive of conversion rates, customer lifetime value, and user engagement patterns. The data can be filtered by audience segments or time.
Kissmetrics helps businesses define which marketing channel is most responsive to conversion by allowing them to better allocate resources and craft efficient marketing strategies.
Events such as page views, clicks, form submissions, and conversions can be tracked. It aids in understanding user actions leading to your desired outcomes.
Kissmetrics integrates with popular tools such as Google Analytics, Facebook, Shopify, etc., to enable end-to-end data gathering from these sources.
Through the platform, it is possible to create marketing campaigns, send personalized emails, and push notifications to targeted segments of customers.

Pricing Plan

Plan	Pricing
For small-sized teams	$299/month
For medium-sized teams	$499/month
For large teams	Custom

Clicky

WEBSITE	CLICKY.COM
Rating	4.5 out 5
Free Trial	Yes

Clicky is a real-time web analytics platform designed to provide a total understanding of website traffic and user behavior. It complements a company that wants to develop an effective online presence through an easy-to-use platform with powerful tracking and analytical features. Clicky provides the website owner with real-time visitor interaction information and gives data on user engagement, demographics, and browsing patterns.

Businesses can use tracking to obtain detailed reports, heat maps, and goal tracking to optimize their website, improve user experience, and increase conversion. Clicky, with its intuitive design, is indeed an advanced tool you can rely on to gain actionable insights and fine-tune your digital marketing strategy.

Features of Clicky

Clicky provides minute-by-minute reporting of website visitors: the number of active users, what actions they take, and bounce rates. In essence, Clicky allows businesses to respond quickly to changing traffic patterns.
Users can view their visitors’ location, number of referrals, and specific actions taken on the website.
The dashboard showcases high-level views of important metrics while allowing users to customize their view of the data most relevant to them.
By default, Clicky logs events such as downloads, outbound links, and video rendering, affording a comprehensive view of user activity.
Heatmap capabilities help visualize where users have clicked on a page and determine areas of content popularity versus layout optimizations thereof.
Users can set goals for conversion tracking and performance evaluation.
Clicky allows users to receive custom email reports, which summarize key metrics at a user’s specific interval (daily, weekly, or monthly).
The tool has features that monitor brand mentions and user engagement on Twitter, giving valuable insights into social media performance.

Pricing Plan

Plan	Pricing
Pro	$9.99/month
Pro Plus	$14.99/month
Pro Platinum	$19.99/month

Google Analytics

Website	Analytics.google.com/analytics/web/provision/
Rating	4.5 out of 5
Free Trial	Completely Free
Foundation Year	2005

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is widely used by businesses, website owners, and online marketers to track the success of their online marketing campaigns and to make data-driven decisions to improve website performance.

Google Analytics also provides detailed reports on demographics, interests, and user behavior, which can be used to target specific segments of the audience. It provides insights into website performance and can be used to identify areas for improvement. It can be integrated with other Google services, such as AdWords and Google Ads, to provide a more complete picture of a website’s performance.

Features of Google Analytics

Sources of website traffic can easily be tracked such as organic search, paid search, referral traffic, and direct traffic.
Real-time data on website traffic, including the number of visitors, page views, and bounce rates.
you can see the age, gender, location, and interests of your website visitors, which can help you modify your content and marketing efforts to specific demographics.
You’ll get to know how visitors interact with your website, including how many pages they visit, how long they stay on your site, and what pages they visit most frequently.
Set up goals and track conversions, such as form submissions, purchases, and phone calls, so you can see how well your website is performing in terms of conversions.
Allows you to segment data by specific groups, such as new or returning visitors.

Pricing Plan:

Google Analytics is Free to use.

Sitechecker

Website	Sitechecker.pro
Rating	4.5 out of 5
Free Trial	14 Days
Foundation Year	2016

Sitechecker is a software tool that can be used to analyze and optimize website performance. Trusted by more than 1000 businesses, including Sony, Microsoft, and Airbnb, this tool provides top-notch services in this field. It can help to identify any issues that may be impacting the website’s ability to attract and retain visitors and provide suggestions for how to improve these areas.

This tool has the ability to check and analyze traffic data. This includes information such as the number of visitors to the website, the pages they visit, and the length of time they spend on the site. This information can be used to identify trends and patterns in website traffic and any areas where the website may be underperforming.

Features of Sitechecker

Gives an overview of the number of visitors to the website, including unique visitors and page views.
Helps to know where visitors are coming from, such as search engines, social media, and referral sources.
Gives insights into where visitors are located, including their country, city, and even postal code.
Provides information on the percentage of visitors who leave the website after visiting only one page.
Insights of which pages on the website are being visited, and how long visitors are spending on each page.
How visitors are interacting with the website, which pages they visit, how long they spend on the site, and which links they click on.

Pricing Plan:

Sitechecker offers four pricing plans: Basic, Standard, Premium, and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price
Basic	$39 per month	$33 per month
Standard	$149 per month	$124 per month
Premium	$249 per month	$208 per month
Enterprise	Custom Price	Custom Price

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Free Trial	7 days
Foundation Year	2007

SimilarWeb is one of the best website traffic analysis tools that can provide an accurate number of your site’s audience. Founded in the year 2007 by Nir Cohen and Or Offer, this AI-based market intelligence platform helps you check your website traffic, and not only that you’ll also get detailed reports of the website. It gives out the overall traffic report, which includes country-wise reports as well.

This also shows you what keywords are actually bringing the most traffic to your website, which social channels are providing the most value, and what kind of other sites your audience prefers, plus the sites of your business competitors for research purposes. It comes on top of all the tools used to check website traffic as its accuracy rate is over 75%.

Features of SimilarWeb

Overview of metrics that tracks engagement such as time spent on site, pages per visit, and return visits.
It gives insights into the demographic of a website’s visitors, including age, gender, location, and interests.
It helps you to track the sources of website traffic, including search engines, social media, and referral websites.
Gives data on mobile and desktop traffic, including the percentage of visitors accessing a website from a mobile device.
You can create custom reports and export data in multiple formats.
Seamless integration with Google Analytics to easily import data from a Google Analytics account.

Pricing Plan:

SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.

Semrush

Website	www.semrush.com
Rating	4.6 out of 5
Free Trial	30 days
Foundation Year	2008

This company was first started in the year 2008 by Oleg Shchegolev, it is a content marketing SaaS platform that focuses on getting the businesses good results through online marketing. This tool offers traffic analysis of a website and also helps you in researching the competitors of your business. The details of the site’s traffic are available while using Semrush, like the monthly traffic, the traffic that is received by different countries, and the keyword that gets you the most visibility.

There is another feature that you can get through Semrush which is Bulk Traffic Analysis, with the help of this; you can understand the traffic of multiple competitors’ websites. One can compare almost 200 websites with their own and can get rankings of the website, their traffic source, and much more.

See your competitors’ traffic with Traffic Analytics

Features of Semrush

Insights on the performance of the website with metrics such as average session duration, total users, new users, Bounce rate, and more.
Ability to sort the keywords by impression, position, type, and number of clicks.
Provides detailed information on website traffic, including source, location, and behavior.
You can track and analyze organic search results for your website and those of your competitors.
Visually appealing interface of the traffic information that is easy to understand.
It allows you to compare the performance of your website against your competitors and provides insights into their strengths and weaknesses.

Pricing Plan:

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Ahrefs

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Foundation Year	2010

This 11-year-old software company is all about developing SEO tools that concentrate on online marketing. It is founded by Dmitry Gerasimenko and is trusted by some of the biggest brands like Uber, Meta, and Netflix.

It has over 200 million websites in its index and gets you insights on how to get more traffic for your website. It is easy to operate, one just simply needs to put the website name in the search box and the tool will provide all the available and necessary information of that site.

The tool offers various options to filter the traffic report and get the stats of the traffic of any time. One of the limitations of this tool is, it does not provide any report about sources from social platforms apart from organic search data.

Features of Ahrefs

Provides data on the organic search traffic a website receives, the keywords that drive the most traffic, and the pages that receive the most visitors.
It empowers you to see the most popular content on a website, including the number of shares, backlinks, and organic search traffic.
Overview of data on the search volume, CPC, and difficulty of keywords, as well as suggested keywords and phrases.
Detailed information on the demographic makeup of a website’s audience, including age, gender, and location.
Information on the sources of a website’s traffic such as search engines and social media.
Insights on the performance of a website’s competitors, including their traffic, demographics, and sources of traffic.

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Ubersuggest

Website	www.neilpatel.com/ubersuggest/
Rating	4.4 out of 5
Free Trial	7 Days
Foundation Year	2018

Ubersuggest is an advertising and marketing company by Neil Patel. It is easy to use and is said to be perfect for beginners. The feature of traffic analyzer by Ubersuggest provides you with the breakdown of your website’s traffic, the keywords that are the reason for the site are the most number of traffics and the pages that are actually popular of that website. It also gives you the actual number of backlinks that are helping the website to increase its traffic.

One can also get to see the popular pages that generate the most traffic of a competitor’s website and analyze, through this they can understand their shortcomings and better their own website.

Features of Ubersuggest

You can research keywords and find related keywords with sufficient traffic that you can use to optimize your website for search engines.
It allows you to check the total traffic that your site is generating over different periods.
It helps you to understand the type of traffic you are getting, such as paid traffic, organic traffic, or traffic due to social sharing.
Sorting option to sort the keywords based on the high traffic and low competition.
Website analytics that gives search volume, competition on the keywords, suggestions, and ongoing and upcoming trends.
It can be used to see how much traffic a website is getting and which pages are getting the most traffic.

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.

Plan	Lifetime Price	Monthly Price
Individual	$120/Lifetime	$12/month
Business	$200/Lifetime	$20/month
Enterprise/Agency	$400/Lifetime	$40/month

Serpstat

Website	Serpstat.com
Rating	4.7 out of 5
Free Trial	7 Days
Foundation Year	2014

Serpstat online platform was founded in the year 2014 by Artyom Borodatyuk and Oleg Salamaha. At first it was just a keyword research tool but now it is a website traffic analysis auditor too that provides you with the site’s accurate traffic information.

Serpstat has great features and is also easy to operate, and also includes backlink analysis tools, site auditing features, and rank tracking tools. It gives you information about all the organic and paid keywords that are providing your business the most traffic, the site’s ranking, and the average number of people that visit your website are also listed in the detailed reports given by Serpstat.

How To Do A Quick SEO Audit With SerpStat

Features of Serpstat

It helps to analyze the traffic of your competitors and to identify opportunities to improve your own performance.
You can research keywords and track their search volume, CPC, competition, and related keywords.
Conducts site audit and provides insights about how much traffic you’re getting and what are the sources of that traffic.
It has a powerful plugin that extracts the data of any website you’re browsing.
It stores a large amount of historical data, which helps to track the traffic of your website over time and identify trends and patterns.
Tracks a website’s ranking for a variety of keywords and helps you to monitor the effectiveness of your SEO efforts.

Pricing Plan:

Serpstat offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 20% Discount)
Lite	$69 per month	$55 per month
Standard	$149 per month	$119 per month
Advanced	$299 per month	$239 per month
Enterprise	$499 per month	$399 per month

Mouseflow

Website	Mouseflow.com
Rating	4.7 out of 5
Free Trial	14 Days
Foundation Year	2009

Mouseflow is a website visitor tracking and analysis tool that helps businesses and website owners understand how visitors interact with their websites. It uses advanced mouse tracking technology to track and record visitor movements, clicks, and mouse movements on a website and provide detailed information about how visitors navigate the site.

It helps businesses track traffic by providing data on visitor behavior, including how long visitors spend on the site, which pages they visit, and how they interact with different elements on the page. This information can be used to identify areas of the website that may need improvement, such as slow-loading pages or confusing navigation, and to optimize the website for better user experience and conversion rates.

Features of Mouseflow

It generates heatmaps that show where visitors are clicking, scrolling, and spending the most time on a website.
You can track visitors as they move through a website’s conversion funnel, identifying where they are dropping off and why.
It records every visitor interaction on a website, including clicks, scrolls, and keystrokes.
Easy to customize the recording options, such as including or excluding certain pages or visitor segments.
Tracks form submissions and highlight any errors or issues with form fields.
It allows you to test different versions of your website to see which one performs better.

Pricing Plan:

Mouseflow offers a Free plan with limited features and five pricing plans: Starter, Growth, Business, Pro and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (save up to 20%)
Starter	$39 per month	$31 per month
Growth	$129 per month	$109 per month
Business	$259 per month	$219 per month
Pro	$499 per month	$399 per month
Enterprise	Custom Price	Custom Price

Hubspot CMS

Website	www.hubspot.com/products/cms
Rating	4.6 out of 5
Free Trial	14 Days
Foundation Year	2012

Hubspot CMS Hub offers a traffic analysis tool that helps you understand your website visitors and make data-driven decisions to improve your online presence and increase conversions. Using this tool you can see how many people are visiting your website, where they are coming from, and what pages they are visiting.

You can identify the sources of your website traffic, such as search engines, social media, or referral sites. This information can be used to optimize marketing efforts and target specific audiences. Additionally, the tool can track key metrics such as bounce rate, pages per session, and time on site, which can provide insights into user engagement and help you identify areas for improvement.

What is HubSpot’s CMS Hub?

Features of Hubspot CMS

Tracks where your visitors are coming from, including search engines, social media, and referral sites.
Monitors the number of visitors, page views, and unique visitors to your website.
It Segments your website visitors by demographics, location, and behavior to understand their preferences and tailor your marketing efforts.
Heatmaps to see which parts of your website are getting the most clicks and engagement.
Measures key metrics such as bounce rate, pages per session, and time on site to understand user engagement.
Helps to Create and export custom reports to track key metrics and share them with stakeholders.

Pricing Plan:

Hubspot CMS Hub ( Individual and small teams) offers a Free plan with limited features and two pricing plans: Starter and Professional. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (save up to 10%)
Starter	$25 per month	$22.50 per month
Professional	$400 per month	$360 per month

SpyFu

Website	www.spyfu.com
Rating	4.5 out of 5
Free Trial	Not Available
Foundation Year	2006

SpyFu is a tool that allows users to research and analyze their website’s traffic and competitors. The tool provides a detailed analysis of website traffic, including the number of visitors, their demographics, and the keywords they used to find the site.

It gives information on the top organic and paid search keywords that are driving traffic to a website, as well as the top organic and paid competitors. This information can be used to identify opportunities for improving website performance, such as optimizing for specific keywords or targeting a different audience.

Features of SpyFu

Valuable data on the top organic and paid search keywords that are driving traffic to a website, as well as the top organic and paid competitors.
Detailed information on the number of visitors to a website, including demographic information and keywords used to find the site.
It helps to compare your website’s performance to that of your competitors and provide insights into what is working well for them and what could be improved.
Provides reports that show how well a website is performing in search engines and information on organic search rankings.
Provides historical data on website traffic, keywords, and other metrics.
It filters data by specific keywords, dates, and other criteria, and makes it easy to find the information they need.

Pricing Plan:

Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price
Basic	$39 per month	$16 per month
Professional	$39 per 1st month, $79/month thereafter	$36 per month
Team	$299 per month	$149 per month

How Do Website Traffic Analysis Tools Work?

Website traffic analysis tools are very simple to understand. These tools use tracking codes to grab the necessary data from the website. In order to configure these tools you need to implant the code provided by the tool into the head section of your website.

This code functions their operation and gathers information based on the behavior of users. So whatever task the user performs on your website, it transforms that data into the visual form on your dashboard. This data could be bounce rate, traffic sources, unique visits, page views, average time on page, and much more.

These datasets convey a message with it that is very helpful for businesses to make decisions. For example, a higher bounce conveys a message that the user is not interested in the content available on the webpage. Traffic sources provide detailed information about where the traffic is coming from, this may be from organic search, paid ads, referrals, or social sharing. All these different datasets give an insight into the type and behavior of traffic your website is attracting.

Benefits of Website Traffic Analysis

Website traffic analysis tools come with lots of benefits that eventually help website owners in different ways. Some of the key benefits of these tools are the following.

By using website traffic analysis tools you can identify key metrics such as bounce rate, conversion rate, and average time on site. These metrics can help you understand how well your website is performing and identify areas that need improvement.
It can help you identify where your visitors are coming from, including search engines, social media, and other referral sources. This will help you understand which marketing channels are driving the most traffic and conversions, and help you optimize your marketing efforts.
You’ll get clear insights into how visitors interact with your website, including the pages they visit, how long they stay, and where they come from. This can help you identify patterns and trends in user behavior and make informed decisions about website design and content.
By analyzing and checking website traffic, businesses can identify areas of the website that are not converting visitors into customers. This information can be used to make changes to the website to increase conversions, such as adding calls to action or optimizing the checkout process.
Website traffic analysis tools helps you to identify the demographics of the visitors, such as age, gender, location, and interests. You can use this information to tailor marketing strategies and create targeted campaigns to attract the right audience.

Conclusion

Website traffic analysis tools are essential for any website owner or marketer looking to improve their website’s performance and drive more conversions. These tools provide valuable insights into how users interact with your website and can help identify areas for improvement. With the wide range of features and customization options available, website traffic analysis tools are suitable for websites of all sizes and industries. By effectively using website traffic analysis tools, you can improve the user experience, increase conversions and ultimately drive more success to your online business.

FAQs

What is website traffic analysis?

Website traffic analysis is the process of collecting, measuring, and analyzing data about the behavior of visitors to a website.

What are website traffic analysis tools?

Website traffic analysis tools collects information about actions on the website, registering clicks, scrolling, form submissions, etc.

What are the best website traffic analysis tool in 2023?

Some of the best website traffic analysis tools in 2023 includes Google Analytics, SimilarWeb, SEMrush, Ahref, Serpstat and Ubersuggest.

How do website traffic analysis tools help in website optimization?

Website traffic analysis tools can help website owners and marketers to understand how visitors interact with their site. This information can be used to identify issues such as slow loading pages, high bounce rates, and low engagement. By identifying these issues, website owners and marketers can make changes to improve the user experience and optimize the site for better performance.

How can website traffic data be used for marketing?

Website traffic data can be used for a variety of marketing purposes. For example, it can be used to identify the most popular pages on a site, which can inform the development of new content and the optimization of existing content. Additionally, website traffic data can be used to understand where visitors are coming from, which can inform ad targeting and optimization.

How much does it cost to use website traffic analysis tools?

The cost of website traffic analysis tools can vary depending on the tool and the level of service. Some tools, such as Google Analytics, are free to use, while others may require a monthly or annual subscription fee.

Are website traffic analysis tools easy to use?

The ease of use of website traffic analysis tools can vary depending on the tool. Some tools, such as Google Analytics, have a user-friendly interface and offer a wide range of tutorials and resources to help users get started. Other tools may have a steeper learning curve, and may require more technical expertise to use effectively.

What are the important metrics collected by website traffic analysis tools?

Some important metrics that are commonly collected by website traffic analysis tools include Number of visitors, Page views, Bounce rate, Time spent on site, Pages per session, New vs returning visitors, Traffic sources, and more. All these metrics provides an overall picture of the website performance, user behavior and what actions can be taken to optimize the website.

March 11, 2025

Top Backlink Checker Tools in 2025 – Free and Paid

Creating a website is easy, but maintaining it is a big responsibility. Each website is assigned its own Google rank by certain criteria. One such criterion is to have a good number of quality backlinks.

What is a backlink?

A backlink, also known as an inbound link or incoming link, is a link from one website that points to a specific page on another website. Backlinks play a crucial role in the way search engines rank websites. When a website links to another website, it acts as a “vote of confidence” for the linked website and tells search engines that the content on the linked website is valuable and relevant.

Backlinks can be classified into two types:

Dofollow: Dofollow links are the most common type of backlinks and are used by search engines to determine the relevance and authority of a website. They pass link juice or link equity to the linked website, which helps to increase its search engine rankings.

Nofollow: Nofollow links do not pass link juice and are used to indicate that a website does not endorse the linked website.

Backlinks are Important for Several Reasons:

Search Engine Rankings: Backlinks are one of the most important factors that search engines like Google use to rank websites. Websites with a higher number of high-quality backlinks are more likely to rank higher in search engine results.
Referral Traffic: Backlinks can also drive referral traffic to your website. When a user clicks on a link to your website from another website, they are directed to your site, which can increase your website’s traffic.
Credibility and Authority: Backlinks can also help to establish credibility and authority for your website. When other websites link to your site, it is seen as a vote of confidence in the quality of your content and the authority of your website.
Branding: Backlinks can also help to improve your website’s branding. When other websites link to your site, it can increase your website’s visibility and make it more likely that users will remember your brand.

Backlink checker tools are an important part of any website owner’s SEO strategy. These tools allow users to analyze the backlinks (incoming links) pointing to their website or to a competitor’s website. With the help of backlink checker tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. With so many backlink checker tools available online, it can be difficult to choose the best one. In this blog, we will take a closer look at some of the top backlink checker tools available and what makes them stand out.

Best Backlink Checker Tools To Use in 2025:

UberSuggest
SE Ranking
Seobility
Linkody
Serpstat
Semrush
Majestic SEO
Rankwatch
Ahrefs
BuzzSumo
SEO SpyGlass
Google Search Console
Open Link Profiler
LinkMiner
Moz Link Explorer

UberSuggest

WEBSITE	UBERSUGGEST.ZENDESK.COM
Rating	4.4
Free Trial	Yes
Best For	keyword research

Ubersuggest (by Neil Patel) is a sophisticated SEO application for professionals and amateur researchers, that is capable of supporting the analysis of keywords, backlink analysis, and site scoring. Great for marketers and content creators, it capitalizes on its power to boost online findability and develop content strategies.

Offering a plethora of features, Ubersuggest tackles many aspects of SEO including competitor analysis, domain suggestions, and search volume patterns. Its easy-to-use interface makes it accessible to beginners, but is also capable of professional use with high-end tools. A powerful tool to achieve SEO success, by being able to deliver practical insights.

Some of the Top Features of UberSuggest are:

Identifies content competing for backlinks, and identifies potential backlink opportunities.
Builds out of keyword generation, incorporating metrics such as search volume, competition, and seasonality.
Monitors how words(keywords) rank for a given set of time frames as well as normalized term position analysis.
Analysis of SEO health and provides targeted actionable advice on how to enhance SEO.
Reveals the keyword strategy of the competitors as well as their backlink profile to use for comparison.
Real-time keyword information for Google, YouTube, and Amazon is available for advanced keyword discovery.

Steps to Check Backlinks Using UberSuggest

Step 1: Get free access to the Ubersuggest website and sign up for an account.

Step 2: Just type the keyword or area of focus in the search box.

Step 3: Examine the reports created, such as keyword suggestions, backlinks, and site audit data.

Step 4: Include filters for more specific narrowing your search according to specified criteria (i.e., location, language).

Step 5: Use the rank tracking feature to monitor your keyword position updates over time.

Pricing Plans

Plan	Pricing
Individual	$12/month
Business	$20/month
Enterprise	$40/month

SE Ranking

WEBSITE	SERANKING.COM
Rating	4
Free Trial	Yes
Best For	Competitor analysis, Keyword tracking, and on-page SEO

SE Ranking is a full SEO engine that offers all the necessary tools needed for performing keyword and rank analysis, for performing competitor analysis, for performing website audits, and for tracking backlinks. Founded in 2013 by Valery Kurilov, it is accessible to users of diverse experience levels, from newbies to experts.

SE Ranking, known for its simplicity of use, and providing functionalities that are both numerous and powerful, includes a variety of SEO and PPC strategies. The platform is useful information to help achieve search ranking improvements, implement optimal website performance, and keep an eye on competitors in a consistent manner, which is a versatile tool that can help businesses and marketing practitioners with an online advantage.

Some of the Top Features of SE Ranking are:

Monitors Google, Bing, and Yahoo rankings on mobile and desktop, and provides data about SERP features
Track the SEO PPC of the competitor like keyword, Google Ads log up to 20 competitors.
Reveals technical SEO issues at the page and subdomain levels and outputs to remediate priorities.
Executes backlink profile analysis that allows users to formulate a better strategy for implementing backlinking tactics and to discover the backlinking activity of their competitors.
Offers local rank tracking, reputation management, and Google Business Profile integration.
Can be easy to comprehend and filter data as well as to interpret data by using an intuitive interface.

Steps to Use SE Ranking

Step 1:Create an account on the SE Ranking website. A 14-day free trial is available for new users.

Step 2:State the websites or the website you want to be analyzed (e.g.

Step 3:It is possible to not only seize the opportunity but also assess the competitive field through a shopping tool, equipped with keywords.

Step 4: In the Rank Tracker, it is determined how successful your keywords are.

Step 5: Perform audits to determine technical factors that would impact your site’s search engine optimization (SEO) health.

Step 6: Check out what your competitors are doing with the Competitor Research app.

Step 7: The meaning of “clinical data” is often used broadly to consist of information used to assist in the diagnosis, scientific treatments, treatment of illnesses, and monitoring of a patient’s condition.

Pricing Plans

Plan	Pricing
Essentials	$65/month
Pro	$119/month
Business	$259/month

Seobility

WEBSITE	WWW.SEOBILITY.NET
Rating	4
Free Trial	Yes
Best For	improving search engine rankings

Seobility is an integrated SEO tool that can optimize a website conveniently by offering several features. It grew from a free tool in 2013 to become a professional platform for freelancers, agencies and enterprises of any size. Seobility contributes to a lift in search engine rankings by providing performance tools for keyword analysis, backlinking tracking, and website analysis. Thanks to its ease of use and powerful analysis, users can strengthen their SEO plans, address technical problems, and increase internet visibility effectively.

Some of the Top Features of Seobility are:

Technical & Meta, Structure, and Content are beneficial to users in correcting meta description, internal linking, content duplication, and others.
The keyword performance of the website can be tracked by users on both desktop and mobile platforms. The tool delivers information about the search engine results page positions as well as provides suggestions for optimization, also based on a scan of on-page factors.
This capability enables the users to keep track of their link profile and the profile of their competitors. It offers comprehensive statistics for follow/nofollow links, and referring domains, and it also identifies opportunities for acquiring inbound links.
Seobility assists users in finding the right keywords by analyzing the search volume, the level of competition, and the URLs of the top-ranked web pages for a given term. This tool is essential for optimizing content strategies.
The term frequency-inverse document frequency-based tool can used to optimize the content for targeted keywords through the analysis of the content’s usage within an extended number of web pages.
Therein, users can infer competitors’ keyword and backlinks strategies, leading to the discovery of gaps and their potential for optimization.
Agencies can personalize reports with branding, which simplifies the delivery of results to clients.

Steps to Use Seobility

Step 1: Create an account on the Seobility website

Step 2: Plan redesigned GNS3 Landfill Baker, Timberson, and Burton reference maps.

Step 3: To perform an audit to identify technical problems and to get a recommendation for optimization.

Step 4: Track keyword rankings by entering relevant search terms.

Step 5: Take advantage of backlink analysis to understand your backlink profile as well as your competitor’s backlink profile.

Step 6: Definitions of newly introduced terms and an evaluation of their effectiveness in steering traffic are given.

Pricing Plans

Plan	Pricing
Premium	$50/month – 14 day free trial
Agency	$200/month

Linkody

WEBSITE	WWW.LINKODY.COM
Rating	4.8
Free Trial	Yes
Best For	Backlink monitoring and management

Linkody is an advanced backlink monitoring tool. It helps business and SEO professionals manage their link profiles effectively. Launched in 2012, it enables real-time tracking, detailed reporting, and deep analysis for easy link management. It is useful for optimizing the link-building campaigns of users so that they track gained or lost backlinks and assess the quality of links in order to achieve better search rankings. With its intuitive interface and automated insights, it simplifies backlink monitoring, making it a valuable asset for marketers, agencies, and website owners aiming to enhance their SEO performance and online visibility.

Some of the Top Features of Linkody are:

Provides new and lost backlinks in real time to notify users about their link profile.
A great competitor backlink checker that allows you to check competitors’ strategies of backlinks, which will help the user get a link-building opportunity.
Automatically generates and submits the disavow list to Google to make it easier to disavow bad backlinks.
Assess the quality of backlinks through metrics Domain Authority and Spam Score.
White-label reports with tailored data visualization for clients or stakeholders.
Backlink changes will be sent through alerts to be updated on time.
Google Analytics, Moz, Ahrefs, and Majestic are some of the deep insights connected with this tool.

Steps to Use Linkody

Step 1: Create an account on the Linkody website. A free trial may be available for new users.

Step 2: Enter the domain to be monitored.

Step 3: Monitor your backlinks through the dashboard, status (active or broken), and then the quality of backlinks.

Step 4: Research a competitor’s backlinks and establish potential opportunities from your link-building strategy.

Step 5: Find toxic backlinks and utilize the automated disavow feature to keep your backlink profile healthy.

Step 6: Offer customizable reports with insights to clients or team members.

Pricing Plans

Plan	Pricing
Webmaster	$14.90/month
Advanced	$24.90/month
Pro	$49.90/month
Agency	$99.90/month
Agency XL	$153.90/month

Serpstat

WEBSITE	SERPSTAT.COM
Rating	3.9
Free Trial	Yes
Best For	Improve your website’s visibility and search engine rankings

Serpstat is an all-rounded SEO and marketing platform that could help boost web presence through such powerful features in one place, starting from original keyword research to the comprehensive module of keyword, competitor, and backlink analyzing site-auditing capacities. Serpstat is all-inclusive so it finds its application on any scale as it provides various insights to ensure better search results and fine-tune digital strategies. This helps marketers, agencies, and businesses better optimize their SEO efforts with an easy-to-use interface and a data-driven approach to staying ahead in the ever-competitive online landscape.

Some of the Top Features of Serpstat are:

The Serpstat keyword database is enormous and covers more than 7.53 billion keywords, thus giving its users the ability for a thorough keyword analysis.
Enables users to carry out their analysis of competitors’ activities, including keywords and backlinks.
The site audit tool of Serpstat reviews the site’s performance, identifying technical issues such as broken links and duplicate content. It provides actionable insights to help optimize a site for overall SEO health improvements.
The rank tracking feature enables the user to check how their website has performed for some specific keywords during a period.
Agencies can create reports that are customizable and include logos. This will be of great use in presenting data to clients professionally.

Steps to Use Serpstat

Step 1:You create an account on the Serpstat site. Free trials may be given to brand-new users.

Step 2: Add any website or websites to be analyzed by you.

Step 3:Using the keyword research tool, you can find relevant keywords and evaluate their potential.

Step 4: Use competitor analysis options to understand the strategy of competitors.

Step 5: The site audits will point out all technical problems found, along with suggestions for improvement.

Step 6: The rank tracking option can be used to see how keywords perform over time.

Pricing Plans

Plan	Pricing
Individual	$59/month
Team	$119/month
Agency	$479/month

Semrush

Official Website	www.semrush.com
Rating	4.7/5
Free Trial	7-Days
Best For	Generating high-level backlink reports and domain summaries

SEMRush is an incredible tool for the purpose of backlink checking. It has many services available for a content marketer to use from. Semrush provides various graphical and tabular summaries of your backlink profile: ranging from industry, country, top-level domain to attribute, type, anchor text and authority score. You can monitor various competitor websites and get comprehensive data about the links.

SEMRush is quite an expensive tool. Yet it can be considered as a quality for money product. SEMRush provides the results from the database of more than 160 billion backlinks.

Some of the Top Features of Semrush are:

Allows the comparison between the backlink profile of multiple pages.
Enables the user with the service of domain-specific ranking-based keywords.
Helps in keyword research.
Allows easy access to the backlink profile and its management.

Steps to Check Backlinks Using Semrush

Step 1: Visit the Semrush website and sign in to your account. If you do not have an account, create one by clicking on the “Sign Up” button.

Step 2: Once you have logged in, click on the “Backlink Analytics” option from the left-hand side menu. In the search bar, enter the URL of the website you want to check the backlinks for.

Step 3: Once Semrush has finished analyzing the website, it will generate a report of all the backlinks pointing to the website. You can analyze the result and make your backlink strategy.

Step 4: Now use the filters available in Semrush to view specific types of backlinks, such as dofollow or nofollow, backlinks from a specific domain, etc.

Pricing Plans:

Semrush offer three pricing plans that includes Pro, Guru and Business. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save upto 17%)
Pro	$119.95 monthly	$99.95 monthly
Guru	$229.95 monthly	$191.62 monthly
Business	$449.95 monthly	$374.95 monthly

Majestic SEO

Official Website	www.semrush.com
Rating	4.7/5
Free Trial	7-Days
Best For	Generating high-level backlink reports and domain summaries

Majestic - Backlink Analysis Tool — Majestic – Backlink Analysis Tool

Majestic SEO is a backlink analysis tool that has been providing valuable insights into website backlink profiles since its inception in 2004. The tool was founded by Alex Chudnovsky and has since become a go-to resource for SEO professionals and online businesses.

It provides a thorough analysis of the number, quality, and type of backlinks a website has. It gives users a clear understanding of their backlink profile. This information is crucial in determining the health of a website’s backlink profile and identifying areas that need improvement.

Features of Majestic SEO

It tracks the history of backlinks and allows you to monitor changes and keep track of your link-building progress.
It has a historical link index that provides access to millions of backlinks.
The Site Explorer feature allows you to explore and analyze the backlink profiles of other websites.
Provides a detailed analysis of the context of backlinks, such as the anchor text, target page, and source page.
It uses the Trust Flow and Citation Flow metrics to determine the quality of backlinks.
Provides a detailed analysis of the backlinks of a website, including the number, quality, and type of backlinks.

Steps to Check Backlinks Using Majestic SEO

Step 1: The first step is to create an account with Majestic SEO. Click on the sign up for free button to create an account with Majestic. You can purchase any paid plan depending on your needs. It provides a 7-day money-back guarantee, so If you’re unsatisfied then you can cancel your subscription with a full refund.

Step 2: Once you have an account, log in and enter the URL of the website you want to analyze. After entering the URL, wait for a while to fetch the details of the website.

Step 3: Majestic SEO will display a detailed analysis of the backlink profile of the website, including the number of backlinks, the quality of the links, and the types of links. This information is useful in understanding the nature and purpose of backlinks and identifying potential link-building opportunities.

Pricing Plan:

Majestic offer three pricing plans that includes Lite, Pro and API. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price
Lite	$49.99 per month	$41.67 per month
Pro	$99.99 per month	$83.33 per month
API	$399.99 per month	$333.33 per month

Rankwatch

Official Website	www.rankwatch.com
Rating	3.7/5
Free Trial	Offers Free Backlink Checker Tool
Best For	Conducting a detailed backlink analysis of any website including competitors

Rankwatch is another great backlink checker tool which is completely Free. It provides a detailed report for any of your submitted URLs. The user needs to just enter the URL and the detailed report on the backlink profile will appear. This includes parameters like no-follow and do-follow backlinks, link acquisition trend, referring domains, anchor text, backlinks distribution, etc. Plus, you can view past data as well. Additionally, Rankwatch also provides other SEO tools like keyword rank tracking, website analyzer and mobile-friendly checker.

Some of the Top Features of Rankwatch are:

The Backlink Overview dashboard gives you a summary of your backlink profile.
Track the number of unique referring domains linking to your website and get detailed insights.
Allows competitors’ backlink analysis reports.
Obtain the Anchor Text report to see all of your backlinks’ related anchor text.
Provides complete services related to backlink analysis.

Steps to Check Backlinks Using Rankwatch

Step 1: First of all you need an account with Rankwatch. This is a paid service, but they do offer a 14-day free trial. You can use your Gmail to log in and access the free trial.

Step 2: Once you have an account, you need to add your website. You can do this by clicking on the “Add Website” button on the dashboard.

Step 3: Enter the URL of your website and click on “Add Website”. This will take you to the next step where you need to verify your website ownership. There are two methods to verify website ownership, either through Google Search Console or by uploading an HTML file. Choose the method that works best for you.

Step 4: Once you have verified your website, you can monitor your backlinks. To do this, click on the “Backlinks” tab on the dashboard. You will see a list of all the backlinks to your website.

Step 5: It allows you to filter and analyze your backlinks. You can filter the backlinks by date, status, and type. You can also check the link authority, link quality, and anchor text of each backlink.

Pricing Plan:

Rankwatch Backlinks Analyzer tool is completely Free to use.

Ahrefs

Official Website	Ahrefs.com
Rating	4.7/5
Free Trial	Not Available
Best For	A widely used link checker utilizing one of the biggest backlink databases

Ahrefs is a powerful backlink checker tool that allows users to analyze the backlinks of any website. With Ahrefs, you can see the number of backlinks pointing to a website, the quality of those links, and the top referring websites.

You can also use Ahrefs to analyze the backlinks of your competitors, identify link building opportunities, monitor the quality of your own backlinks, and keep track of changes to your backlink profile over time. It has a lot of filters and advanced options to sort, filter and analyze backlink data. Ahrefs also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks. Additionally, Ahrefs also provides other SEO tools like keyword research, content analysis, and rank tracking.

Some of the Top Features of Ahrefs are:

Monitoring the growth and declination of backlink profiles.
Allows the user with the option of getting detailed breakdown reports on targeted competitors’ backlink profiles.
Allows the user with a keyword searching facility.
Also enables the user with the facility of a website authority checker.

Steps to Check Backlinks Using Ahrefs

Step 1: Go to the Ahrefs website and log in to your account. If you don’t have an account, sign up for an account by choosing any plan that suits your needs.

Step 2: Once you’ve logged in to your account, then navigate to the Site Explorer tab in the Ahrefs dashboard. Type the URL of the website you want to check backlinks for in the search bar and press enter.

Step 3: Ahrefs will generate a report that contains information about the website, including backlinks. Scroll down to the “Backlinks” section and you will see a list of all the backlinks pointing to that website.

Step 4: Now click on each backlink to see more information about the linking website, Domain Rating (DR), the number of referring domains, and the anchor text used. You can use the filters to show only do-follow backlinks or backlinks from specific domains.

Pricing Plan:

Ahrefs backlink checker is a premium tool not available for free of cost. They don’t have the option of purchasing a single tool. Instead, the whole toolset is available at a single price. Ahrefs free backlink checking tool is limited to some limit. The pricing plan starts from $99 per month.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

BuzzSumo

Official Website	Buzzsumo.com
Rating	4.5/5
Free Trial	30-Days
Best For	Content marketers

BuzzSumo is a leading backlink analysis tool that was founded in 2014 by Henley Wing and James Blackwell. Companies such as Hubspot, 99designs, and GetApp have used BuzzSumo to gain valuable insights into their online presence and optimize their content marketing efforts.

This innovative tool provides a comprehensive overview of the most popular and shared content across various platforms such as Facebook, Twitter, and LinkedIn. Its ability to analyze backlinks and provide insight into the quality and relevance of these links. This information is crucial in the world of search engine optimization (SEO), as backlinks play a significant role in determining a website’s ranking in search results.

Features of BuzzSumo

You can compare your backlink profile with your competitors, and get a better understanding of your online presence relative to others.
The tool analyzes the quality of the links based on factors such as relevance and authority.
It provides a detailed overview of the websites linking to a user’s website, the number of links, and the domains linking to the site.
Provides a breakdown of the anchor text used in the backlinks that helps you understand the context in which the site is being linked to.
Analysis of the domain authority of the websites linking to your site, and give an idea of the impact of this on the search engine rankings.
Real-time alerts to receive notifications when new backlinks are added.

Steps to Check Backlinks Using BuzzSumo

Step 1: Go to BuzzSumo’s website and log in to your account or sign up for a 30-day free trial. You can use your Facebook account or email address to sign up for the account.

Step 2: Once you’re logged in, enter the URL of the website you want to check backlinks for in the search bar.

Step 3: After hitting the “search” button, BuzzSumo will display a report of the website’s backlinks. The report will show the number of backlinks, their source, and the domain authority of each source.

Step 4: You can sort the backlink report by the number of backlinks, domain authority, and the date the links were first discovered. You can also filter the results to show only the most authoritative backlinks.

Pricing Plan:

BuzzSumo offers a Free plan and three pricing plans that includes Pro, Plus and Large. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save 20%)
Pro	$99 per month	$79 per month
Plus	$179 per month	$139 per month
Large	$299 per month	$239 per month

SEO SpyGlass

Official Website	www.seospyglass.com
Rating	4.0/5
Free Trial	Not Available
Best For	A tool that can cover all aspects of backlink analysis

SEO SpyGlass is a backlink checker tool that allows users to analyze the backlinks of any website. It provides detailed information on the backlinks such as link URL, anchor text, the page rank of the linking page, and more. It can help to identify the backlinks that are potentially harmful for the website and take action to remove them.

SEO SpyGlass also allows you to compare your backlink profile with that of your competitors. It also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks.

Additionally, SEO SpyGlass also provides other SEO tools like keyword research, competitor analysis and more.

How to Use SEO SpyGlass

Some of the Top Features of SEO SpyGlass are:

A large collection of current and active backlinks.
The most comprehensive analysis of backlink quality (with more than 50 SEO metrics).
Compare up to 5 websites’ backlinks simultaneously.
Fast and convenient data exports
PDF and HTML White-label backlink reports are available.
The Task Scheduler can be used to automatically run link checks at the desired time and date.

Steps to Check Backlinks Using SEO SpyGlass

Step 1: Visit the website of SEO SpyGlass and download and install SEO SpyGlass on your computer.

Step 2: Once the software is installed, Open the software and click on the “New Project” button. Enter the website URL for which you want to check backlinks.

Step 3: Click the “Start Scan” button to start the backlink analysis process. Wait for the analysis to complete, which might take a few minutes depending on the number of backlinks.

Step 4: Once the analysis is complete, you’ll see a list of backlinks for the website. You can view information about each backlink, such as the link’s URL, anchor text, and link quality.

Pricing Plan:

SEO SpyGlass backlink checker tool has three different versions. The normal version is available for free with limited access. Another options provided by SEO SpyGlass are paid version, different options available with different rates and services. Pricing details given below:

Plans	Yearly Price
Free	$0 per year
Professional	$99 per year
Enterprise	$199 per year

Google Search Console

Official Website	Search.google.com/search-console/welcome
Rating	4.8/5
Free Trial	Completely Free
Best For	Source of raw backlink data

Google Search Console (previously known as Google Webmaster Tools) is a free tool provided by Google that allows users to monitor and maintain their website’s presence in Google search results. One of the features it offers is backlink checking, which allows users to see a list of the websites linking to their own website.

Google Search Console only shows a limited number of backlinks and it’s not as detailed as other backlink checker tools. But it is a valuable resource that can help you understand where your site is getting links from and to monitor links that may be potentially harmful for your website.

It also allows you to see the total number of links, the number of links with specific anchor text, and links from internal and external pages. Additionally, It also allows you to check the links that Google has indexed and if there are any links that Google has marked as potentially harmful.

Google Search Console also provides other features like, tracking the website’s search engine performance, crawl errors, security issues, and more.

Some of the Top Features of Google Search Console are:

Allows users to see a list of the websites linking to their own website.
Assessing site performance.
Following backlink profile.
Monitoring well-performing pages.
GSC allows you to monitor links that may be potentially harmful for your website.
Provides information about the rank of the page as per Google and the number of views.

Steps to Check Backlinks Using Google Search Console

Step 1: Visit the Google Search Console website and log in to your account. If you haven’t set up your account yet, you can use your Google account to log in.

Step 2: Once you have logged in, you will see a list of the websites that you have linked to your Google Search Console account. Choose the website property for which you want to check the backlinks.

Step 3: On the left-hand side of the screen, click on the “Links” option. This will take you to the “Links” section of your website property in the Google Search Console.

Step 4: In the “Links” section, you will see a list of backlinks that Google has found for your website. This report will show you the number of links and the domains linking to your website.

Step 5: Take a look at the list of backlinks and analyze them. You can see the source of the links and the anchor text used for the links. This information will help you understand the type of links pointing to your website and the quality of those links.

Pricing Plan:

It is completely Free.

Open Link Profiler

Official Website	Openlinkprofiler.org
Rating	3.8/5
Free Trial	Completely Free
Best For	Free backlink checker tool

Open Link Profiler is a free and intuitive backlink analysis tool that is designed to help website owners. It also helps digital marketers and SEO experts to monitor the health and quality of their backlinks. It offers a comprehensive and up-to-date view of all the backlinks that point to your website. you can identify and resolve any potential issues that could harm your online presence and search engine rankings.

OpenLinkProfiler has the ability to identify potentially toxic links. These are links that come from unreliable or spammy sources and can negatively impact your search engine rankings. With this tool, you can quickly and easily identify these toxic links and take action to remove them. You can ensure that your website remains healthy and secure.

Features of Open Link Profiler

It gives an estimate of the domain authority of the sites that link to your website.
An analysis of the anchor text used in your backlinks and give you insight into the keywords that your links are associated with.
Detailed reports about your backlink profile, most valuable links, and the sources of your backlinks.
Ability to identify potential toxic links that could harm your online presence and search engine rankings.
Quick overview of the number of links, source of the links, anchor text used, and PageRank of the linking site.
It always provides the latest information about your backlink profile.

Steps to Check Backlinks Using Open Link Profiler

Step 1: To start using OpenLink Profiler you don’t need to create an account. You only need to visit the website and enter the domain which you want to analyze.

Step 2: Before entering the domain name, make sure that you don’t use http, https, or www prefixes with your domain. Now click on the get backlink button.

Step 3: As soon as you click the button, it will start fetching the backlink associated with your website. It provides data such as the number of backlinks, source of the links, anchor text used, and PageRank of the linking site.

Pricing Plan:

OpenLinkProfiler is Free to use.

LinkMiner

Official Website	Mangools.com/linkminer
Rating	4.3/5
Free Trial	10-Days
Best For	Analyze backlinks with all vital details

LinkMiner is a tool offered by Mangools for analyzing and monitoring backlinks for your website. It is trusted by businesses like Airbnb, Adidas, and Skyscanner. This tool provides detailed information on the quality and quantity of backlinks and helps you to better understand your link-building efforts. It has the ability to perform in-depth backlink analysis.

With this tool, you can view detailed information about each backlink, including its source, anchor text, target URL, and Moz Domain Authority. It can help you to better understand the value of each backlink and identify any potential problems. This can be broken links or spammy backlinks that could harm your website’s reputation.

Features of LinkMiner

Determines the quality of a website’s backlinks and identifies potential link spam.
It analyzes the backlinks of a website or web page to identify its link profile.
Provides information on the domain’s authority, popularity, and trust.
Gives insights into the anchor text used in backlinks to understand the linking strategy.
You can easily Compare the link profile of a website with its competitors to identify gaps and opportunities.
It helps in identifying broken links or low-quality links and provides a process for removing them.

How to find competitors’ backlinks you can replicate easily in LinkMiner

Steps to Check Backlinks Using LinkMiner

Step 1: Visit the website of LinkMiner by Mangools, and choose the appropriate plan according to your need. If you’re not sure about the product then you can choose a 10-day free trial. Create an account and log in to your account.

Step 2: Enter the URL of the website you want to analyze in the search bar. Once the analysis is complete, you will see a list of all the backlinks for the website. You can filter the results based on various criteria like Link Quality Score, Domain Authority, Page Authority, and Referral Traffic.

Step 3: Evaluate each backlink and its associated metrics to understand the quality of the links. Look for links with high Domain Authority and Page Authority scores, as well as high Trust Flow and Citation Flow scores.

Pricing Plan:

LinkMiner offers three pricing plans that includes Mangools Basic, Mangools Premium and Mangools Agency. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save 35%)
Mangools Basic	$49 per month	$29.90 per month
Mangools Premium	$69 per month	$44.90 per month
Mangools Agency	$129 per month	$89.90 per month

Moz Link Explorer

Official Website	Moz.com/link-explorer
Rating	4.1/5
Free Trial	30-Days
Best For	Highly accurate tool to check the backlinks of your site and competitors

Moz is a suite of search engine optimization (SEO) tools designed to help you improve your website ranking and visibility on search engines like Google. It is trusted by companies such as Trivago, Zillow, Razorfish, etc. One of the key features of Moz is its Link Explorer tool, which helps you to understand the quality and quantity of backlinks pointing to your website.

Moz Link Explorer is a backlink analysis tool that provides a comprehensive view of the backlinks and identifies the most important ones. The number and quality of backlinks pointing to a website determine its visibility in search engine results pages. This tool provides detailed information about each backlink, including its source, anchor text, spam score, domain authority and page authority. It also allows you to compare your backlink profile with your competitors and monitor changes in backlinks.

Features of Moz Link Explorer

Gives a summary of the total number of links, linking domains, and top-linked pages on a website.
A database of backlinks that enables you to see who is linking to your site, what anchor text they are using, and more.
Allows you to find common links between websites, including your competitors.
It grades the quality of a website’s backlinks based on various factors, such as relevance and authority.
It identifies potentially harmful or spammy links that could be hurting a website’s SEO efforts.
The ability to track the progress of link-building campaigns and monitor changes in a website’s backlink profile.

Steps to Check Backlinks Using Moz Link Explorer

Step 1: Search for the website of Moz Link Checker on Google and visit its website. Navigate on the Moz Link Checker.

Step 2: Once you logged in to your account, navigate to the “Link Explorer” tab to access your backlink data. Enter the URL of the website which you want to analyze.

Step 3: As soon as you click on the “Analyze” button, it will show you all the backlinks pointing to the site. It also shows you the relevant metrics such as the Page Authority (PA) and Domain Authority (DA) of the linking domains.

Pricing Plan:

Moz Pro offers four pricing plans that includes Standard, Medium, Large and Premium. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save 30%)
Standard	$99 per month	$69 per month
Medium	$179 per month	$125 per month
Large	$299 per month	$209 per month
Premium	$599 per month	$419 per month

Conclusion

Backlink checker tools are essential for any website owner looking to improve their search engine rankings and monitor their backlink profile. By using these tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. The most popular backlink checker tools include Ahrefs, SEMrush, Moz Link Explorer, Majestic, Google Search Console, Open Link Profiler, and LinkMiner. While some of these tools are free, others come with a cost. When choosing a backlink checker tool, it is important to consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information. Remember to use multiple tools and to manually review your backlink profile for any suspicious or irrelevant links.

FAQ

What are some free backlink checker tools?

There are several free backlink checker tools available online, including Moz Link Explorer, Google Search Console, SEMrush Backlink Analytics, Ahrefs Webmaster Tools, Majestic, Open Link Profiler and Link Miner are some free backlink checker tools. However, please note that the free versions of these tools might have some limitations on the number of backlinks or the frequency of checks.

Which SEO tool is best for finding backlinks to the website?

SE Ranking, Sitechecker, RankActive, Ahrefs, Coupler.io, and BuzzSumo are some of the best tools for finding backlinks.

What are the benefits of using a backlink checker tool?

Backlink checker tools can help users identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. Additionally, they can help identify and remove any low-quality or potentially harmful links that may be impacting a website’s search engine rankings.

Is the backlink checker safe to use?

Backlink checkers are generally safe to use, but it is important to use a reputable tool from a reputable company.

What should I look for when choosing a backlink checker tool?

When choosing a backlink checker tool, users should consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, users should ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information.

Can a backlink checker tool identify all of the backlinks pointing to my website?

Not all backlink checker tools have access to the same data, so it’s possible that some backlinks may not be identified by a particular tool. Additionally, some backlinks may be hidden or not publicly accessible. It’s important to use multiple backlink checker tools to get a more comprehensive view of your backlink profile.

Can a backlink checker tool detect if any of my backlinks are harmful?

Many backlink checker tools work as backlink quality checkers and will help you identify potentially harmful links based on factors such as the linking website’s domain authority, the anchor text used, and the relevance of the linking website to your own.

February 19, 2025

List of Best On-Page SEO Checkers to Help You Get Ranked High
Are you one of those who is looking for a good SEO checker online? We all know it is not an easy task to become proficient in SEO, yet we are aware of how search engine optimization filters the quality and quantity of the website traffic we are running from different search engines, also it is quite easy to find the best tools for SEO.

Why do you use an SEO checker?

All the online businesses established are indirectly or directly competing with each other to have a better digital footprint than that of their competitors, SEO checker will help you to optimize your website/web page in a better way, and it also provides a smooth experience for anyone visiting your website, which will increase your brand’s credibility and build a form of trust with the person that visits your webpage

At present there are way many SEO checkers available on the internet, In this article, we will be having a look at the various and the best in the market SEO checkers available online and what makes them a top class in comparison to their competitors, of course, you cant use them all at once. But you can check out which one suits you the best and stick to it.

List of Best SEO Checker Tools
SEMRush

Best for: Keyword Research
Pricing: $119.95 – $449.95 /Free Trial for 7 days

SEMRush on-page SEO checker

Be it a big established corporation or a small mom-and-pop business, SEMRush has never failed to impress them all. it is specially used in weblogs, the main task it conducts will help you find better keywords based on their ranking and relevance to your product/service. The software also gives you a good audit and analysis report in a neat interface so you can make necessary changes to improve the performance of your website

SEMRush offers you a free trial of 7 days of its best tool so you can actually experience it and see if this is something that suits you and your website. SEMRush further offers packages ranging from $119.95 to $449.95 depending on the needs and the tools that you will be utilizing.

How to use Semrush On-Page SEO checker

MonsterInsights

Best for: Bringing Website Traffic
Pricing: $99- $399 Annually

MonsterInsights on-page SEO checker

Used by over 3 million businesses worldwide monster insights can be said to be the top website for bringing quality website traffic from across the web for you. It is also the best google analytical plugin for WordPress available, it will also display all your metrics and scales directly on your webpage. The metrics contain different scales of your impressions, scaling, CTR (click-through rate), clicks, etc. although there is a free version of Monster Insights available it doesn’t offer all of its tools, the advanced version of it provides you with various advanced technical instruments.

AIO SEO

Best for: All in One for Website Search Ranking
Pricing: $49 – $209 Annually

AIO SEO on-page SEO checker

Also known as All In One SEO, AIO SEO is one of the most full-scale SEO kits available on the internet. It provides a total score of your website by examining your website and taking different metrics into consideration.

Top 10 Best On-Page SEO Tools in 2022

Top 10 on-page SEO tools you can use to improve your site’s ranking ( Their essential features and pricing)

StartupTalkyDev Gupta

Serpstat

Best for: Site Audits & Competitive Research
Pricing: Starts $69 Monthly

Serpstat on-page SEO checker

With the tagline “all in one SEO platform” Serpstat addresses the issue of tracking keyword rank very efficiently. Be it a local, regional or international operation Serpstat can carry out all SEO procedures on each page with great accuracy. Doing site audits, competitive research, and Serpstat keyword tracking on all keywords are the areas where its forte lay the best. One of the most impressive strengths of Serpstat is, that it is very friendly to customers’ pockets. Its pricing system starts from just $69 and goes beyond as per the preferred package. It makes sure it gives the best of service in each package. It simply covers a wide range of SEO solutions because of which it has gathered a good number of loyal users across the globe.

Kazan SEO Checker

Best for: Keyword Suggestions & Improvement
Pricing: Free

Kazan Seo Logo – on-page SEO checker

Kazan tops the list in one of the best free on-page SEO checkers The best ways for optimizing the content you publish are all covered by Kazan.

It is quick in tracking appropriate keyword ranking and suggesting the areas for improvement. It is a simple, quick, and free tool got SEO analysis. It comes very handily during the initial branding phase. Kazan SEO checker provides solutions on a single platform for content marketing techniques, analysis, development, optimization, and research.

Ubersuggest

Best for: Keyword Suggestions
Pricing: Free with a Daily Search Limits

Ubbersuggest on-page SEO checker

Ubbersuggest is curated by a very famous internet personality, Neil Patel. Ubersuggest is a very popular keyword suggestion tool among digital marketing professionals and small business owners due to its clean and clear user dashboard and swift arrival of useful insights. It shows the volume, the CPC monthly searches, SEO difficulty, paid difficulty, and even useful link suggestions that can help speed up the reach of your website. Ubersuggest has been seen to be quite efficacious in driving 100% organic traffic to its user’s websites.

Google Search Console

Best for: Search Performance
Pricing: Free

Google search console on-page SEO checker

Google search console was previously known as google webmaster tools. Google Search Console is an absolutely free tool offered by Google that enables websites, professionals, and developers to know where they stand in front of the audience. It helps in understanding the fundamentals of how google addresses the issues of indexes, crawling, and other errors. It is easy to use and offers its service for free. Small business owners consider it a holy grail as it makes reaching the right audience more viable without costing a dime.

7 On-Page SEO Techniques That Can Help You Rank Higher

SEO is one of the most important functions one needs to do to rank their website higher in the search engine results. Check out the techniques that can help in doing that.

StartupTalkyLakshya Singh

vidlQ – Exclusively for YouTube

Best for: Bringing Traffic on YouTube
Pricing: Free Plans/ $7.5 – $79 per month

vidlQ on-page SEO checker

vidlQ was launched in 2011. it is one of the most popular YouTube SEO tools for improving reach on YouTube effectively. users exclusively use its chrome extension for improving their video content on YouTube by getting appropriate keywords and content ideas. Ever since it launched, it has been helping millions of users each day to shoot up their YouTube content. VidlQ comes very handy to use as it shows analytics at once on each video on YouTube. To assist YouTube producers, VidIQ suggests the best video marketing insights which are certified by YouTube. It is available free and also has a paid version. One of its best features is showing real-time VPH (views per hour) which helps the creators create content truly welcomed and enjoyed by the audience.

FAQs

What is an SEO checker?

An SEO checker is a tool that scans web pages to find technical errors and SEO issues that can degrade search engine rankings.

What are the best on-page SEO checker tools?

Some of the best on-page SEO checker tools are:
- SEMRush
- MonsterInsights
- AIO SEO
- Serpstat
- Kazan SEO Checker
- Ubersuggest
- Google Search Console
- vidlQ
What is a good On-Page SEO score?

80% or higher On-Page score is considered good.

What are on-page SEO checklist?

Checklists for On-Page SEO are:
- Optimized URL
- Meta Title & description
- Optimized Images
- Schema Markup
- Internal Links
June 29, 2022
Best Alternatives to Moz for SEO in 2022
SEO, expanded as Search Engine Optimization is a process that helps in making websites or content rank higher in search engines like Google, Yahoo, Bing, etc. It optimizes the contents to improve its visibility on top of the page as gains more traffic than the others. Therefore, SEO becomes more essential for businesses and bloggers to attract audiences by staying on the primary page of search results.

Google has regularized and improved the SEOs by building algorithms in a way, that ensures the quality and authenticity of websites. Now, there are various companies that help others in building SEOs and Moz is one of the most used.

Moz is an all-in-one tool that is most trusted by the digital community. It helps businesses manage numerous aspects of their SEO campaign. Starting as an SEO blog, today Moz has built its empire firmly by having generated around 40.7 trillion links and 500 million keywords. They offer a comprehensive set of SEO features and stand to be a good choice for individual, small and medium businesses.

There are other tools that are giving tough competition to Moz and provide powerful SEO solutions. Here are some of the best alternatives for Moz that can be used to get ranked higher on search engines.

About Moz
Need for an Alternative for Moz
Best Alternatives for Moz – Free Tools
Best Alternatives for Moz – Paid Tools
1. SEMrush
2. Ahrefs
3. Majestic
4. SpyFu
5. Screaming Frog
6. SE Ranking
7. SEOquake
8. Mangools
9. Raven Tool
10. Serpstat
Conclusion
FAQs

About Moz

Moz was first started in 2004 as a blog to speak contents on SEO. Their prowess in the field transformed them from bloggers to SEO consultants and later into developers. Their tools like Moz Local and Moz Pro have helped customers and businesses in developing and managing their own SEO strategies.

Here are some of Moz’s best features:
- Moz Keyword Explorer does deep analysis and gives you suggestions for a better keyword optimization.
- Moz Pro has its own Site Crawl feature that identifies and report errors to ensure better SEO performances.
- It gives an in-depth evaluation for your backlinks from their massive collections, through their Link Explorer.
Pricing

Free Trial – 30 days
Standard – $99/month
Medium – $179/month
Large – $249/month
Premium – $599/month
You can save 20% on yearly plans.

Need for an Alternative for Moz
- The navigation structure of Moz is poor and you can’t find the required tools easily.
- Though the services are worthy of their prices, they seem to be costly compared to their competitors.
- There is no complete automation for some processes and this stands to be a disadvantage for larger companies.
- Users need to possess some technical knowledge for the efficient utilization of their services.
Best Alternatives for Moz – Free Tools

SEOquake

SEOquake – Best Alternatives to Moz

SEOquake is a free extension available for browser and can be added to the webpage. Whenever we open a website link, the SEO dashboard shows brief information of the site like, backlinks, ranking, domain, etc., SEO audits can be conducted in real-time and results can be exported. SEOquake is really quick in analyzing the SEO of any page within seconds. New users may find it difficult to understand the contents of dashboard due to lack of information. If your need is to just have a quick and basic analysis of a website, then SEOquake is the best option and it is also free. However, this tool may not be recommended for in-depth analysis.

Pricing

SEOquake is a completely free plug-in available for download to anyone using Chrome, Firefox and Opera.

Google Keyword Planner

Google Keyword Planner – Best Alternatives to Moz

Google Keyword Planner is a powerful tool that helps to research keywords for your site. They help you discover and organize keywords, analyze their historical data, and determine the cost of your ad. Keyword Planner makes your search easy by narrowing them down to location, date, language, organic impression, competition level and many more. Google Keyword Planner has less search volume data compared to Moz. But they provide competition metrics for each and every keyword, that proves highly useful for the users.

Pricing

Google Keyword Planner is a Free tool. The only thing is you need to have an account in Google Ads to access it.

SEO Book

SEOBook – Best Alternatives to Moz

SEO Book is a web-based free SEO site that offers various tools for analyzing keywords like the Keyword suggestion tool, List generator, List cleaner, Density Analyzer, Keyword wrapper, etc., They also offer extension tools for Firefox web browser. In addition to this, they provide guidance and training programs on SEO, Keyword analysis and Link building. Unlike Moz, it is an easy, simple and free tool to use for keyword analytics.

Pricing

SEO Book Keyword Tools comes at Free of cost.

Best Alternatives for Moz – Paid Tools

SEMrush

SEMrush – Best Alternatives to Moz

SEMrush leads the SEO market by their extensive services, provided through 20+ impressive SEO tools. Their data library includes 20 billion keywords that serve over 130+ countries with around 830 million domains. They help you in bringing Organic Traffic to your website through their advanced keywords research tool. SEMrush also offers rank tracking and backlink analysis. You can formulate your own SEO strategies through their numerous SEO and marketing research tools. SEMrush assists you with a good product and usage guide for every process, which Moz lacks.

Pricing

SEMrush has three plans and a discount of 17% when purchased annually. There’s also a free plan with limited facilities. Free trial for 7 days is given, when any of the given plans are purchased.
Pro – $119.95/month
Guru – $229.95/month
Business – $449.95/month

Moz Vs Semrush

Ahrefs

ahreFs – Best Alternatives to Moz

Ahrefs has one of the largest backlink databases with more than 15 trillion links. They can do keywords research on 10 search engines and does the best website crawl through its Site Audit feature. Ahrefs keeps adding some new data, every few minutes to its index. They also feed you with rank tracking, SEO optimization, organic keyword research and gap monitoring, to look, where and how you could stay ahead of your competitors. They possess the best backlink tracking compared to Moz and other competitors. However, Ahrefs fails to integrate with Google Analytics.

Pricing

Ahrefs gives complete access to the tool at $7 for 7 days. Other than this they’ve four plans.
Lite – $99/month
Standard – $179/month
Advanced – $399/month
Agency – $999/month (customizable plan)

Majestic

Majestic – Best Alternatives to Moz

Majestic is another tool, that is specialized in Backlinks. They possess a large link index and brag it to be the biggest. A tool called Site Exploration Summary gives an overview of a website’s profile and analyze it through a list of metrics like Trust Flow, Citation Flow, Visibility Flow, Topical Trust Flow and Flow Metric Scores. Hence, Majestic is better than Moz in determining a site’s metrics. They also provide features to look deep into backlink’s profile, which Moz doesn’t offer. The link research process can be done real quick and effectively through them. Majestic focuses only on backlinks and it is not an all-in-one tool.

Pricing

There’s no free trial available and Majestic has three plans for users. You can enjoy a discount, while you opt for yearly plans.
Lite – $49.99/month
Pro – $99.99/month
API – $399.99/month

SpyFu

SpyFu – Best Alternatives to Moz

SpyFu basically qualifies themselves in keyword research, ranking, PPC and SEO. They can get you the complete details of any domain and its appearance in Google in past 15 years. SpyFu fills you with regular updates of competitors like changes in their strategy, emerging new competitors and any activities they do related to keywords. It helps you make quick changes or take necessary action to increase your website’s traffic and stay up in the competition. Spyfu is better at meeting the needs of customers than Moz. But when it comes to the product quality and other features, Moz out beats SpyFu.

Pricing

No free trial is offered but there’s a free plan with limited options. SpyFu promises you a saving of $732 when you opt for annual billing. Here are their monthly bills:
Basic – $39/month
Professional – $69/month
Unlimited – $129/month

List of Best SEO Competitor Analysis Tools to use

Digital marketers know the importance of keyword for ranking on Google. Here are the Best SEO Competitor Analysis Tools to help you rank better.

StartupTalkyIpsita Acharya

Screaming Frog

Screaming Frog – Best Alternatives to Moz

Screaming Frog SEO Spider is mainly a crawler software that is used by companies like Apple, Google, Disney, Amazon and a few others. It crawls the website to address data for SEO problems. They help to identify and fix broken links, find duplicate contents through md5 algorithmic check, extract data using XPath, regex or CSS and analyze pages and metadata. Crawl audits can be scheduled to run at regular intervals and resulting data can be exported to Google Sheets. But crawling on large sites, using Screaming Frog, can be time-consuming. Screaming can be a decent, but not the best, alternative for Moz.

Pricing

There’s a free version and a paid version which is available at €149/year. Purchasing of more Screaming Frog licenses comes at some discounted prices accordingly.

SE Ranking

SE Ranking – Best Alternatives to Moz

SE Ranking is a complete SEO package that can perform SEO tasks, ranking of websites, analyzing competitors, keyword and backlink research, etc., In-depth optimization of your page can be done to improve your search ranking. This is done through Website Audit Tool, which helps to move your website to top 10 search results by finding out the issues and providing solutions to fix them. Sometimes keywords get displayed in a de-organized manner, which creates difficulty in choosing them. Overall, SE Ranking is considered to be a better alternative for Moz in terms of SEO audit, competitive analysis and beginner-friendly.

Pricing

There’s a free trial of 14 days. SE Ranking offers discounts from 5% – 60% on their pricing plan given below:
Essential – $31/month (250 keywords)
Pro – $71/month (1000 keywords)
Business – $151/month (2500 keywords)

Mangools

Mangools – Best Alternatives to Moz

Mangools is an affordable and easy-to-use SEO toolset, that is of great help to bloggers, SMEs, SEOs and affiliate marketers. They’ve some big companies as customers like, Adidas, Airbnb, Alexa, etc., KWFinder, one of their popular tools, helps in identifying long-tailed keywords with minimal effort. SERPWatcher gives regular updates for your website on ranking, which is determined irrespective of locations or countries. In addition to this, they also perform their regular duties like keyword and backlink research and SEO metrics. Mangools is reasonable alternative to Moz.

Pricing

Mangools offers 10 days free trial which is followed by three monthly plans. Yearly plans come at a discount of 40%.
Mangools Basic – $49/month
Mangools Premium – $69/month
Mangools Agency – $129/month

Raven Tool

Raven Tools – Best Alternatives to Moz

Raven Tools, LLC is a comprehensive tool that deals with SEO, PPC and social media marketing. They help you with website and keyword ranking, generating analysis reports, extensive competitor research and link-building strategies. Issues in your website can be diagnosed and rectified by their Website Auditor Tool for better performance. They have a few glitches while providing another website’s information. Though Raven Tool lacks features like Live and In-Person training, E-mail, help desk and other support services that are provided by Moz, they still stand to be good in what they offer.

Pricing

There’s a free plan of Raven Tools with limited features and you can save 30% on yearly plans. Below are their lists of monthly plans:
Small Biz – $49/month
Start – $109/month
Grow – $199/month
Thrive – $299/month
Lead – $479/month

Serpstat

Serpstat – Best Alternatives to Moz

Serpstat provides you with 30+ tools that help in SEO, PPC and market analysis. With the number of features offered, their prices are considered to be cheaper than competitors. Their PPC research helps you analyze and identify the reasons for competitor’s success and helps you improve it. Other than this, they perform functions like crawling, text analytics, team management, rank tracking and many more. Serpstat provides Keyword clustering and text analytics features that are unavailable at Moz. They are a passable alternative for Moz.

Pricing

Serpstat has four monthly and yearly plans with an additional plan for big enterprises, which is priced based on their requirements. Annual plans come at 20% discount.
Lite – $69/month
Standard – $149/month
Advanced – $299/month
Enterprise – $499/month

Conclusion

Using appropriate SEO tools for the development of your business has become essential in the world of websites today. There are plenty of options piled up before you to choose the best one and that could be confusing. Moz is definitely a good tool but they have their drawbacks too. So, here are some of the best tools available in the market as of now. Almost all of the paid tools have a free trial or free plan, which you can give a try to know them better. Choosing the right tool will help your business grow with time.

FAQs

Which SEO tools are best alternatives to Moz?

Some of the best Moz alternative SEO Tools are:
- SEMrush
- Ahrefs
- Majestic
- SpyFu
- Screaming Frog
- SE Ranking
- SEOquake
- Mangools
- Raven Tool
- Serpstat
Who are the top competitors of Moz?

Some of the top competitors of Moz are:
- Semrush
- SpyFu
- Serpstat
- Ahrefs
- SE Ranking
January 10, 2022