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Tag: SEO

  • Backlinks | The Key To Get Organic Traffic On Your Website

    Creating strong Backlinks is one of the most crucial ways to rank

    Okay, so you wrote and published a good, long and well-researched article. You waited for a week to get shares and appreciation from your users. But to your surprise and amusement, you didn’t receive the response you were looking for and are wondering why and what went wrong. This is the time and place when “backlinks” come into the picture. Backlinks are links from outside domains that point to pages on your domain, essentially linking back from their domains to yours.

    Well, there is only one major reason behind this lack of traffic and that is your poor link building skill which is not up to the mark. Link building is very important to get your website rank higher on any search engine. Also if you are assuming that any kind of backlink to your website is good, then you need to change your thinking buddy. Google, one of the major search engines with more than 80% of web traffic, doesn’t value poorly backlinked website. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Each of these votes tells search engines, “This content is valuable, credible and useful.”

    While the right inbound website link can grow your Google rankings, revenue and brand, the wrong ones can get your site penalized. And you never know what Google will do next. Google doesn’t tolerate poorly linked websites and never hesitate to take strong actions against such offenders. According to a study, about 37% of business owners spend between $10,000 and $50,000 per month on external link building. If you’re making that kind of investment, you need to have accurate information on how to build links that Google will trust. So in this post, we are going to dwell deep to find the perfect backlinks for your website and the right approach which you need to follow to achieve that link.

    Also Read: How to Create Quality Content that Ranks & bring Quality Traffic

    Understand how Google works

    Google is the big daddy here when we talk about SEO optimization and high ranked links. So if you want to publish nice content online without getting penalized from the Google, then you need to understand how Google functions. By understanding the Google behavior in advance, you can save your time as well as the search engine’s. Google asks you to get the answer to these two questions before building backlinks for your website.
    [symple_ul style=“simplelist”]
    [symple_li]Is my content well-organized?[/symple_li]
    [symple_li]Do I provide useful information to the sites that will link to mine?[/symple_li]
    [/symple_ul]

    Google only gives high ranking to websites which are well organized and viewers can easily operate them. The website should be designed in such a manner that a first time user can easily navigate through it. Also, the content of the website must be clear and meaningful.

    The sites which linkback to your site must have relevance to your website. The websites which aren’t relevant to your website’s content won’t be approved by Google. For example, if you have a beauty tips blog and you are seeking links from a dog products website, it will be highly inappropriate. So get backlinks from the sites which are related to your site; taking the above example, you can take links from a beauty product selling website and some other related websites. You can use different tools to generate relevant links such as Alexa.

    Link building for some people is a very daunting task and hence, they pay very less attention to it, if not ignoring it. While selecting the back links for your website, pay attention to following aspects of the site:

    Domain Authority: It’s important to know the domain authority of the websites you consider for link acquisition. A great tool for this is the Moz Bar which shows the authority status of any domain or keyword in the search results.

    Domain Relevancy: It has already been mentioned above that relevancy is the key factor to get a high Google ranking. Thus, it is important to consider domain relevancy while linking the website.

    Trust flow: Trust flow is the ranking which reflects the people’s trust on the website. So pay close attention to this parameter while backlinking your website. The trust flow is ranked between 0 to 100 and higher the number, it’s better for you. For example, Bing has 86 trust flow, which is very good.

    Citation flow: This metric from Majestic is designed to predict how influential a website link in a site might be.

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    Earning backlinks is an essential component of off-site SEO. The process of obtaining these links is known as link earning or link building.

    Some backlinks are inherently more valuable than others. Backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority and potentially spammy sites are typically at the other end of the spectrum. Whether or not a link followed (i.e. whether a site owner specifically instructs search engines to pass, or not pass, link equity) is certainly relevant, don’t entirely discount the value of nofollow links. Even just being mentioned on high-quality websites can give your brand a boost.

    Relevant Keywords

    Tagging your content with relevant keywords is essential to get more backlinks on your website. How relevant are your keywords to the prospects’ needs? If you want to make your site more powerful through external link building, you can’t afford to ignore keyword research. Keyword research helps you to dig into the minds of your target audience.

    To better understand the importance of keywords, let’s take the example of searching for the best hotels in the New York City. Let’s see how you will perform this search according to the Google Adwords planner:

    #1: Log into your account and click “search for new keyword and ad group ideas.“

    #2: Type in “hotels in New York.” Now, scroll down and click “Get ideas.“

    #3: Next, click on “keywords ideas” for a list of search queries that you can target. The suggestions for this will be like:

    • Hotel in New York.
    • Best hotels in New York.
    • NewYork Hotels

    Also Read: How to Repurpose Your Content

    Conclusion

    Link building is not a cup of tea for everyone and can’t be summarized in a short article. However, we have tried to compress it in three main elements which can’t be avoided with respect to backlinks. Hope this article helps you in securing some high ranked backlinks for your website.

  • On-Page SEO Techniques To Rank On The First Page Of Search Engines in 2020 (With Checklist)

    On-Page SEO is the technique that is applied on web pages to improve the search engine ranking. These are under the webmaster’s direct control. They are related to the site and page structure, to the web technologies involved in the implementation and design and generally to how the website is built.

    If you don’t get On-Page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you’ve got a fantastic outreach and PR campaign and an awesome link profile! It’s a common mistake to ignore the SEO and focus on getting links instead of what’s in your control that’s the optimization of your site. With this in mind, here’s a brief guide to getting On-Page SEO right.

    Before you start your On-Page SEO research, Here are some On-Page SEO techniques to rank on the first page of google.

    On-Page SEO Techniques for Higher Rankings

    On-Page SEO Techniques for Higher Rankings
    On-Page SEO Techniques for Higher Rankings

    Content of the page

    It is what the user came to see and is thus extremely important to create good content from an SEO perspective. Hence your content must supply a demand. If you are targeting any particular keyword you want to rank make sure you include that particular keyword. But also keep in mind that individual keyword density must not be greater than 6%.

    Content only accessible after logging in and content that can’t be reproduced or shared are less likely to rank. Moreover Unique and frequently updated content is always good. Also, an SEO optimized post has more than 700 words.

    Page Title tag

    • Start the title with the main keyword. Then put its variations (plural, synonyms) in the title tag of a page.
    • Keep only 55-65 characters.
    • Keep it in the H1 tag
    • No special character
    • Use brief, but descriptive titles
    • Accurately describe the page’s content
    • Always ensure you target one main keyword and variations per page

    Meta Descriptions

    Meta descriptions don’t contribute as a ranking signal anymore, but they’re still an incredibly important aspect of On-Page Optimization. Well written, approximately 156 -170 characters and essentially a sales pitch for what the landing page is about. Google can use them as a snippet.

    • Accurately summarize the page’s content.
    • Use unique descriptions for each page.

    Also read:

    Meta tags

    For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content. Try to include these tags somewhere in the body

    Body Tag

    H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Make sure you write keyword-rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content. Always remember to highlight the important parts of the article.

    SEO friendly permalink URLs contains keywords that can explain the whole article and they are also easy to read both by human and search engines.

    • 3-5 words in a URL are given more weight.
    • Always use hyphens rather than underscores and try not to have main pages sitting too many directories deep in your site
    • Never forget to include keyword

    Also read:

    Dazzle with Multimedia

    You need to include visuals to make your content more attractive to get more visitors. Engaging images, videos, and diagrams can reduce bounce rate and increase time on site. Visuals play an important role when it comes to user interaction ranking factors.

    Image SEO

    Images are important but these should not increase the loading time of the website.

    • Use original images: If you need to use an existing image from the web you need to give credit to the source.
    • Optimize the size of the images: The smaller the size (in bytes) of the image the better.
    • Use ALT tags to describe the images: This helps search engines understand what the image is about.
    • Use descriptive filenames: Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example, ‘Man doing push-ups.jpg’.Better if you keep your keyword.
    • Use a Content Delivery Network: If you have a lot of images on a single page you can use a CDN service (from Amazon or Google) that will make your page load faster. In simple terms, your images will be hosted and served by many servers and this speeds up the loading process.

    Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Using the outbound link to link a popular site boosts page rank.

    Internal Linking

    Placing links to your other website pages is a great way of improving the quality of your articles and enhancing the site. Internal links not only does make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages.

    Also read:

    SEO Best Practices

    • Try to start your content. Tag with keywords only
    • The first sentence in the body text and the first words used per sentence are the most important ones for advanced On-Page SEO necessities, so choose it wisely.
    • Creating new optimized content weekly.
    • Drop Keyword in First 100 Word.

    Things Not to Do

    • Don’t try and trick the search engines by optimizing multiple pages for the same keyword.
    • Don’t spam or over-optimize meta tags and always think about what works for users before the search engines.
    • Don’t keep repeating your main target keyword in each tag, rather use variations which enhance the value of the content

    Check your page now!

    On-Page SEO Checklist Content

    On-Page SEO Checklist
    On-Page SEO Checklist
    1. Content is original – Copyscape checked?
    2. Content is first published on your website?
    3. Does the content have enough descriptive text?
    4. Content is well researched with references?
    5. Do you have a clear publishing strategy?
    6. Pages Titles, description and formatting
      Page titles are unique for each page?
      Descriptions are unique and up to 150 characters?
      Text is properly formatted using H1, H2, Bold, Italics?
      Text is split into small paragraphs?
      Font size is easy to read on small screens (tablets) as well?
      Image size is optimized using smush it?
      All images have alt tags defined?
      The image filename is descriptive?
    7. URL Structure
      Permanent links use ‘-‘ as a separator?
      Website pages/posts are grouped into categories?
      Is there breadcrumb on all posts/pages?
      Is there an HTML User Sitemap?
    8. Internal Links
      Do pages have internal links?
      There is a ‘Related Posts’ section at the end of each page?
      Do internal links use both keyword and non-keyword anchor text?
    9. Speed and Authorship
      Is the website score more than 90% when checked by Google page speed insights?
      Google Authorship is implemented for every post/page available on the website?

    Also read: This is How You Can Use A/B testing to increase your sales

    Conclusion

    If you are running your business online or if you have a blog you need to follow best SEO practices to get your website rank higher on the search engines. All the small businesses must get the Local SEO done to convert the potential customer into buying customer. SEO is important for increasing the traffic and should be a focus of every online business’s priority to check-in. Tell us how you use SEO in your articles, in the comment section below.

  • What are different channels to advertise a start-up digitally?

    When you have successfully started up your own business, or have engaged in one, the responsibilities and tasks hung upon your shoulders are huge – especially when it comes to the marketing aspect. Marketing is that part of the business activity that deals with the management of exchange relationships. It is the business process of creating relationships with satisfying customers that leads to increasing sales and increase in profits as well. And advertising comprises of a larger part of marketing. Though, they are sometimes interchangeably used terms, the terminologies go hand in hand in most part of the business decisions.

    A new and upcoming way to advertise your brand or product or services is to do it on the digital platform – i.e. on the internet.

    “It’s hard to find things that won’t sell online.”
    – Jeff Bezos, CEO of Amazon

    It is called Digital Marketing. Digital marketing is the marketing of products or services using digital technologies and includes use of mobile phones, display advertising, and any other digital medium. And these mediums are often called the channels of digital advertising. Internet provides a startup personnel a vast wealth of opportunities. Hence, it is very important for your brand to establish and maintain a strong and evident online presence to be competitive enough to reach out to targeted audiences.

    Now, the internet provides various marketing tools that are lucrative and worthy enough to focus on while they bring you steps closer to your business targets – but the problem of choice will depend upon an analysis and correct study of these options. Not all of these digital marketing tools are going to be applicable or work for your business.

    In this article, we will share the types of channels that are available on the  internet for you to advertise on and help you in identifying the best tool available to market you brand or product.

    Also Read: Business Ideas For Students

    Social Media

    Social media is a very big platform for brands and companies to advertise about their product on. The shopaholic demographic is generally found on social media the most and hence it becomes attractive for both seller and buyer to interact and get gains from. Customers are actively seeking out brands and deals they like or are interested in and increasing numbers of users take the medium of social media as making their buying decisions.

    The creative examples of social media marketing can be – promoting your brand or deal on stories that are sponsored (on Instagram, Snapchat, Facebook, etc.),  on sponsored posts, or on promoted deals especially on Facebook, and many more. Social Media influencers also help the brand a lot, for instance a person with a significant amount of followers or subscribers on any social media platform will bring a lot of attention and customers on site that are desiring to buy your product or service. And through the use of “cookie”, the companies and brands are able to target and focus on building relationships on people who are genuinely interested in your product and will be willing to  make the final purchase.

    By choosing the right platform that benefits your specific business the most should be given priority. And expansion or withdrawals can be managed thereafter.

    Also Read : A Complete Facebook Marketing Strategy

    E-mail Marketing

    If you want to build a direct relationship that benefits both the parties E-mail Marketing is the most effective tool. The users (or say potential customers) have shown interest in your website, app or online ad, and have opted to hear from you by giving you the personal information i.e. their e-mail address. So they are more willing to open those messages to learn and be aware about your products  (or new ones), sales and how to benefit from them. You can make it as  personalized as possible. By the way of triggered autoresponders and segmentation practices you can make the emails as immediately relevant to the  receivers as possible. This significantly increases the chance of immediate conversion and also long-term open rates too.

    The email should preferably be short to read and easy to scan. Give the users reason to click by giving an attractive subject line. You should, again, keep it short but try to offer value, incite urgency, or both in order to increase traffic.

    Also Read: How To Get More Instagram Followers Free?

    Pay-Per-Click Advertising

    Pay-per-click  is an internet advertising method that is used to drive traffic to websites in which an advertiser pays the publisher when the ad is clicked. They typically  include search engines, website owners, or a network or websites. There are also many other paid advertising channels like Pay-Per-Click advertising that deliver highly targeted traffic of potential customers within very short period of time. This method requires the most beneficial placing of the ad –  i.e. the ad placements. As the revenue invested in advertisement should  profitably correlate to the acquisition of customer per unit.

    You can choose to run you PPC ads on the basis of a day, a week or a month depending upon the budget. The effectiveness of a PPC will depend upon how well you choose your keywords that are attractive and grab customer’s attention, as  well as optimizing the visual and contextual information of your ads.

    Also Read: A Complete Guide to Hashtags Marketing

    Content Marketing

    Content lies at the very core of every digital marketing campaign and is one the most important element that works in the advertising field. If your website has good, high-quality, and relevant content, your website will generate significant amount of inbound traffic from all he potential audiences.

    The content so created includes text, graphics, videos, and other related effects people are looking for and are interested in. It should be catchy and informative at the same time. Make sure the so published content is enough to make a potential customer gain trust in your brand and be impressed enough to make the final purchase as well.

    Generally, the management hires content marketers for the same task and job. They provide the company or brand with the relevant experience and work in favor of the enterprise, which is an effective strategy to go for.

    Also Read :
    Digital Marketing Business Ideas | Online Business in 2019
    13 Tips To Make A Video Ad To Pump Up Your Sales

    Display Advertising

    Display advertising is the type of online advertising that comes in various form such as banner ads, rich media and more. Display advertising relies on elements such as images, audio, visuals, videos, animations and logos to communicate an advertising message. Display advertisers frequently target the users with  particular traits to increase the ads’ effect. It can be done through the ways of using “cookies” – which can track whether a user a page without buying anything, so the advertiser can later retarget the user with ads from the site the user previously visited.

    Display advertising normally works more on the principle of placing display ads on various websites, blogs, forums, and so on. It helps in promoting new products or offers and increase online presence and reach out to customers to help  drive leads and increase brand awareness. This method can track everything from  numbers reached, clicks, action and conversion ratios and hence it is easy to  manage with the given budgets.

    SEO

    Search Engine Optimization (SEO) is the thriving, most effective and efficient digital marketing tool. It involves several activities to boost rankings and includes usage of keyword research. It also makes use of both on-page and off-page optimization, linkable asset creation, organic links building and  more.

    “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.”
    – Gayle Fuguitt, Marketing veteran

    Optimizing SEO in your content will significantly improve your search rank and make it much easier for potential customers to find your website. You can include the keywords from your article and strategically place your title, hashtags, headings and the main content.

    Also Read : How to Create Quality Content that Ranks & bring Quality Traffic

    The aforementioned digital marketing channels will work dramatically well if you have a good digital marketing strategy in place for your brand or business. Each method can be evaluated and gives relevant consideration in the working of final marketing mix. It should be kept aligned with the business objectives and long term goals. Once the marketing channel is chosen, it should be periodically monitored also. The effectiveness in workings of the channels so selected should be altered as per the changing digital trends and business  goals.

  • How To Rank Site With The Help of Content Optimization?

    Have you ever thought that what is the purpose of starting a website and ranking it, and why is the world going crazy more and more after making websites? Well, the answer to this will be given today plus we will always tell you about the ranking of the site and how your content can help you get a better place in Google ranking list. If you are planning on starting your own website too then, it is very important that you start reading the article below for the most exciting news!

    The content is the backbone, or you can also say the soul of the website which attracts or scares of the web user. Your traffic directly depends on the content you are having on your website. Now we will tell you about a piece of exciting news that will surprise you at the same time and maybe it will irritate you a bit too. The news that we are referring to you from a very reliable and private source is that almost forty per cent of the content on the websites is copied content and is published under fake ownerships. This means that plagiarism has taken over the websites a great deal.

    But this is not the thing that you should worry about, but you should learn from this because top search engines have started to de-rank and suspend this website from its database. Plagiarism has two taken its foot back since the plagiarism checker tools have hit the web market. The plagiarism checker tools are the tools that help you detect plagiarism in your content as well as in any other website’s content. so now as we are talking about the plagiarism checkers let us name the top best free plagiarism checker tools that you can use to improve your content quality. The names are as under:

    1. Plagiarism checker tool by small SEO tools!
    2. Plagiarism checker tool by search engine report!
    3. Plagiarism checker tool by Grammarly!
    4. Plagiarism checker by DupliChecker!
    5. Plagiarism checker by plagisrimsoftware.net!

    These are the top five plagiarism detector free tools that you can use to check your content for plagiarism. These plagiarism checker free tools are the best step you can take in content optimization!

    Why Unique Content Is Important!

    The reason why unique content is important because Google ranks your content on the basis or being fresh and unique. We will try and explain this in the simplest way so that all of you can understand the basic need for unique content. Google directs traffic to your content on the basis of the relevancy of the keyword the traffic is coming from that may be present in your content as well. Now if two websites have the same content word by word, then Google or any other search engine will not be able to decide whether a site should be ranked above the other and so to avoid any kind of confusion and any kind of complication instead of making a decision Google suspends both of the contents sites!

    This is the same scenario that you are racing towards the finish line and at a point, the track is divided into two or more paths which all touch the finish line, now which route will you decide? The same problem is faced by the search engine, and you must also make this clear to yourself that the search engine will never let you post two contents on different sites because if it happens, then it will affect the traffic of the search engine in the end and it won’t ever do that!

    Conclusion and The Need of Rephrasing Tools!

    So now you understand the ranking concept of Google and other search engines, and that is why you must understand the concept of unique content and its need. If you really want to copy content for some matter, then we will recommend you to use the best tools for paraphrasing if you are not comfortable with rephrasing yourself. You can easily find the best tools on the same platforms that we have mentioned above for the plagiarism checker tools!