StartupTalky

Tag: SEO

  • How do Ad Spying Tools work? | Effective Ad Spying Tools

    You’re perplexed as to why your competitors’ advertisements appear so regularly in your social media feeds What are their game plans?  First and foremost, we all want to be one step ahead of our competitors. When you launch/initiate a fantastic product/offer and don’t get the expected results, it’s heartbreaking. Your advertisement will only reach a small number of people. Even after ensuring the greatest possible standard of quality.

    You’ll have to rely on some web advertising promotions now. But, what exactly do they do? First and foremost, people look at your local advertisements. Analyzing your opponent to learn about their strengths and weaknesses isn’t a new concept. Taking use of what has previously been demonstrated to be effective.

    But how do they conduct their research? Isn’t it a lot of work with the appropriate concept knowledge? Everything has a technological solution. For that, we have a fantastic market landscape that has formed. SPY ON ADVERTISE!

    Compare this to the hashtags you use on Instagram for a hint. Although adspying is a completely different world, this comparison will get you to click.

    What is Ad Spying?
    How do Ad Spying Tools work?
    Some Effective and Reliable Ad Spying Tools
    AdSpyder
    Bigspy
    Moat
    The Best AdSpy Tools for SEO purpose
    SEMRush Competitive Intelligence
    SpyFu
    Conclusion
    FAQs

    What is Ad Spying?

    AdSpy displays the advertiser’s name and provides access to the ad copy, URL, and landing page. It provides you with access to all of the information found on the real ad; The number of likes and comments the ad has received, as well as the demographics of its target group

    How do Ad Spying Tools work?

    Ad spy tools are pieces of software that allow users to see what happens behind the scenes of successful ad campaign. Please provide the measurements that worked best. And there you have it! Allows you to use the same strategy for your ad campaigns and achieve guaranteed results.

    It also gives you access to market backdrop and helps you comprehend the strategies of a constantly changing platform where precise targeting may make a big difference. Ad spy tools allow you to observe how your own brand, competitors, and other businesses spend money on advertisements and which techniques appear to be the most successful.

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    Ad spy software gives you the information you need to gain a competitive advantage.

    If you’re wondering if any of your competitors are spying on you using one of the Ad intelligence programs, the answer is yes. It’s past time for you to repay them.

    1. Once you’ve finished the signup process, you can search for ads in Ad info.

    2.  As an illustration I searched for cakes and received a lot of results after selecting ‘India’ from the nation language options and setting the date/time period to ‘7 days’. This is a simple and quick process.

    You have complete control over your requirements and can change them as needed.

    I searched for advertising that are coming up on Facebook in the example above, but you may search on other social media as well.  You have complete control over the platform you use.

    3.  After receiving a room full of adverts, you may now select any advertisement from the list and track it. You’ll see a graph depicting the amount of people contacted by the advertisement as well as the date.

    4.  You’ll obtain a chart analysis this way. It is well-written, well-researched, and visually appealing.

    Some Effective and Reliable Ad Spying Tools

    AdSpyder

    AdSpyder- Ad Spying Tool
    AdSpyder- Ad Spying Tool

    Adspyder is one of the most popular Saas-based ad intelligence tools that you can opt for to revamp your marketing strategy. It is a cloud-based Ad spying tool that has a wide range of solutions like Facebook ad spyer, Google ad spyer, ads intelligence, and more to elevate your brand’s potential for growth with the help of effective ad data.

    Adspyder boasts of a sizeable amount of searchable database of Facebook and Instagram ads. With the varied search options that this tool provides marketers can simply rest assured of spying on their competitors while innovating with their marketing plans and implementing them accordingly. Furthermore, Adspyder also comes with a 7-day free trial before you subscribe to the premium pack.

    Highlights: Adspyder offers a vast database for Facebook and Instagram ads along with other ads spyer. Also, it offers Ad Intelligence, Top Ads, Ad Tracking, Ad Search Terms, and Native Ad solutions.

    Ad channels: Facebook, Google, YouTube, Instagram, Yahoo, Bing, Pinterest, and other shopping ads spying options.

    Price: There is the free trial version that comes free of cost, which is followed by the paid versions. Among the premium versions, there are the Basic, Premium, and Pro packages that cost $49, $99, and $249 per month respectively.

    Bigspy

    BigSpy Ad Spying Tool
    BigSpy Ad Spying Tool

    BigSpy is ideal for beginners for two reasons: it is free and user-friendly. This ad spy tool allows you to search for a specific market group using marketing objectives, CTAs, and creatives.

    BigSpy may be too easy for its own good when compared to commercial ad spy programmes because it lacks in-depth statistics and analysis. However, for data nerds, it necessitates independent investigation, therefore the glass is half full!

    Highlights: 650 million advertisements, top charts, featured advertising, and the “heat” statistic.
    Ad channels: Facebook, Twitter, Google, Pinterest, Instagram, Yahoo, YouTube, Admob
    Price: Start from 0 (free)
    Live support: yes

    BigSpy Ads Spying Tool

    Moat

    If BigSpy doesn’t whet your appetite (see what I did there? ), try the world’s largest digital-ad search engine. Moat specialises in locating ad creatives for a specific brand. You can use it to come up with new ad placement ideas or simply to remain ahead of the competition.

    Each entry includes information on the dimensions of a certain creative as well as the time period during which the ad was live. Viewability, brand safety, measurable impressions, and more are all available through Moat!

    The Best AdSpy Tools for SEO purpose

    It is impossible to overestimate the significance of search engine optimization .  This is something we’re all familiar with. As a result, numerous firms (hopefully yours included) invest a significant amount of time, money, and effort into growing their internet presence organically.

    These must-try ad intelligence apps are developed exclusively for tracking and evaluating your competitors’ SEO activities, so channel your inner James Bond.

    SEMRush Competitive Intelligence

    You’ve probably heard of SEMRush if you’re familiar with the term search engine optimization. This platform, which bills itself as an all-in-one marketing solution for digital marketers, has become synonymous with website optimization. It can, however, be employed as an effective ad intelligence tool.

    Competitive Intelligence is an add-on to SEMRush, which means it is available in addition to the main SEMRush service membership levels. It allows advertisers and publishers to learn about their competitors’ strategies.

    SpyFu

    SpyFu- Ad Spying Tool
    SpyFu- Ad Spying Tool

    SpyFu is similar to SEMRush in that it compares domains based on keywords, organic SERP traffic, and ad versions. It has been named one of the Top 50 Marketing Products for 2020. The platform’s biggest drawback is that it only collects data from bespoke domains, requiring an additional technological solution to obtain data from your competitors’ social media networks.

    Conclusion

    As you can see, there are a plethora of adSpying tools available online to help you uncover the deals and promotions of your competitors. Testing them all out for yourself is the only way to know for sure which one will satisfy you. So, what are you waiting for?

    Just bear in mind that once you start collecting competition ad analytics, there will be a lot of data . It’s all too easy to feel drained. Consider investing in an ad tracker from the start to save yourself time, money, and headaches.

    FAQs

    What is Ad Spying?

    AdSpy displays the advertiser’s name and provides access to the Ad copy, URL, and landing page. It provides access to all of the information found on the real ads.

    What is the use of AdSpy?

    AdSpy helps in searching among millions of ads from over different countries and different criteria. It helps in competitor tracking. It gathers tons of information on your competitors’ ads and keyword strategies.

    What is big spy?

    BigSpy is an Ad spy tool for used for marketing campaigns, advertising and search engine optimization.

    What is SpyFu?

    SpyFu is a keyword research and competitive intelligence tool. It is used to improve online search performance. SpyFu can be used to identify the most profitable search terms in your competitors’ ad and organic search campaigns.

    What is Semrush used for?

    Semrush is an all-in-one suite used to improve online visibility and discovering marketing insights.

  • 13 Ways to Market Your E-Commerce Website in 2021

    Having organized an ecommerce website is a job half done. The rest of the job is proper marketing of the website to gain more customers as more and more individuals become aware of the website, the sales increase and thereby establish the virtual presence of the ecommerce initiative.

    As the word of mouth spreads, more customers will turn their heads towards the website. Hence why proper marketing is very essential and crucial in an ecommerce website. Below we’ve mentioned some creative ways of marketing any ecommerce website. So, let us see the complete story on the topic- 13 Ways to Market Your E-Commerce Website.

    Ways to Market a New eCommerce Website

    Ways to Market a New eCommerce Website

    1. Advertising through Podcasts

    A podcast is a series of audio files which subscribers can download and access. Podcasts are being branded as a source of ‘audio marketing’.

    In recent years, the number of subscribers has gone up significantly. So get in touch with podcasts that are even remotely related to the services or product that the website deals in.

    Explain the brand value and proposition to them, and convince them to advertise your website, either pre-roll, mid-roll or post-roll of the audio/video. This will surely attract the podcast subscribers to check your website.

    2. PPC marketing

    Pay-per-click marketing allows the ad owner to evaluate how effective the campaigns cost-wise by comparing ad cost with the revenue generated through this model.

    By marketing the website on platforms such as Facebook, the website creator can get to know the current standing of his offering and continuously improve the campaign to ensure that the money being paid to the social media platforms isn’t going waste.

    3. Blogging

    A cost-efficient and creative way of garnering an audience, if blogging is done with the right content is a great way of marketing anything. The outcome is more pronounced if the website offers something in a specific niche, that’s enthralling and unique at the same time.

    The blog should explain the product, its USP, and everything else that the customer should be aware of. For blogging, you can hire good online bloggers who will write effective content mentioning about your website, the products and services etc. Also, you can ask them to promote these on their social media, to attract customers.

    4. Social Media Marketing

    Establishing a presence on such sites doesn’t mean having 500+ followers on LinkedIn, innumerable likes on the Facebook page, etc. The aim is to leverage virtual presence to target the intended audience. You have to use all the social media platforms effectively to promote a new ecommerce website.

    Influencers are people who have large online audiences, and have the power to “influence” that audience’s purchasing behavior.

    Working with the right influencer can get your product in front of a huge number of potential customers, increasing your brand awareness. To make the best use of influencer marketing, make sure your targeted influencer’s following aligns with your target audience, and that their values align with your brand. Conducting social media contests and forming new trends with influencers can get your brand a lot of attention.

    There’s no denying that getting noticed by many is imperative, but everything should be done systematically. First, getting the actual customer to take notice of the product/service, and then expanding the website’s awareness among other types of people.

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    5. Partnerships

    Partnerships
    Partnerships

    Networking can turn the tide in one’s favor even in the grimmest of situations. Collaborating with major industry players to seek their assistance in the ecommerce website’s marketing is like the job half done. It sets a base wherein continuous refurbishment on the website owner’s part takes things further. A few ways to approach the big-shots are:

    • Personal messaging to initiate a conversation with the company/individual; this provides a pitch deck for presenting the website’s potential and how external support can churn profit for both parties.
    • Re-tweeting or replying to those who mention the product in a tweet, post or any other method.
    • Being active on the industry veterans’ page or profile; one can respond with witty and creative responses to content posted by such popular entities.

    Also, you can participate in a competition where there is actual investors partner with you and invest in your company.

    6. SEO Is The Key To Online Success

    Search Engine Optimization makes the difference in turning a not so known website into one that shows up on the first page of a search result.

    There are ample sources to get the required tweaking and modifications done. A lot of business specializes in content marketing and SEO strategies that too at affordable costs, so get in touch with an SEO specialist and start working on your ecommerce website and make it on the top of the search engine to gain mass of customers.

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    7. Social Media Presence

    Social Media Strategy
    Social Media Strategy

    Social media strategy is a 21st-century marketing way. Create your company page in every social media platforms and focus on the posts. Make sure you engage the followers with catchy posts and attractive headlines.

    Also, make sure you post regularly on your page so that your followers get updated with the new collections, offers etc. of your store. I came to know about lots of ecommerce sites because of social media. Hence, focus on your social media presence.

    8. Email marketing

    The old way of publicity, email promotion involves sending emails related to the product to the intended people. The problem is that most of the times, such emails end up in spam.

    So, that’s one thing to consider when weighing the efforts put into creating an appeasing promotion mail against the probability of the customer noticing it.

    Build up a mailing list after carefully considering the customers so that unintended recipients don’t end up receiving the promotional mail.

    SendFox – Review, Features and Pricing
    There’s a new player that has entered the email-marketing game: SendFox. SendFox belongs to the Sumo family of tools, an inexpensive and simple emailmarketing platform tailored for content creators. Email marketing can prove to be a costly aspect of your business. But with somany different email…
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    9. Offers And Discounts

    Even before the advent of ecommerce, promotions were integral in attracting customers over the internet. The same is applicable even today. Good, well-tailored discounts and freebies can aid in boosting virtual presence and sales because people love free things.

    10. Feedback System

    All ecommerce sites offer a review/discussion forum for each product or offer. In addition to the product, the medium allows people to put forth their opinion about the site itself—it’s a layout, efficiency, etc.

    So, creating a feedback or review portal and genuinely reply to the posts makes the website more relatable to the audience; the reason being that their opinions are being heard.

    11. Mobile-Friendly Websites

    Smartphones are gradually replacing computers and laptops; PC specs are now being incorporated in mobile phones. And most of the internet users utilize their smartphones for the purpose. So, creating a website that renders on a mobile screen smoothly is a necessity.

    12. Easy Return Policies And Shipping Charges

    When it comes to online shopping, we are ways worried about the size, quality, colour etc. of the products that we order from the ecommerce websites, so one more interesting trick to attract customers is easy and hassle-free return policy. Also, no one wants to pay heavy shipping charges, so make sure you charge minimum shipping charges on the products.

    Hence, follow these easy yet interesting tips to promote your ecommerce website because, for an online ecommerce website, marketing is the key to success.

    13. Personalised Landing Pages

    Landing on a web page that is tailor-made to suit your preferences is a feature that isn’t available to all. Many sites have now realized the importance of personalized landing web pages.

    For example, a website specializing in women apparel would seem out of place if there are pop ads for men’s undergarments! If the page displays women-centric advertisements, the website ought to have better traffic.

    Frequently Asked Questions

    How decide best marketing strategy for my ecommerce business?

    If you want to reach new customers who are currently unaware of your brand, then SEO and content strategy is the best option as it will drive traffic to your website and your site will be easily available to people interested in your product. There are many ways to use marketing to promote your business; however, which strategies you should employ will depend on your business and your goals. Here are some questions to ask: does your offline brand provide you with a strong email list? If so, maybe start by getting the word out that way. Does the audience for your products flock to certain social media platforms? If so, those channels would be a good place to focus on.

    How to drive more traffic to my ecommerce website?

    The key to driving organic traffic to your website is SEO. You really need to understand the intention of the search for SEO. You need to make your site easy to find for people who aren’t familiar with your brand, but who are in need of your products. Make sure all the content on your website follows SEO best practices and consider producing additional content as part of a content marketing strategy to reach new customers.

    How to find a right influencer for marketing?

    Study what your target market is interested in, research the content creator who is already talking about products you are selling. You can also find a content creator who is an expert in your niche. Research content creators who have a following specifically related to your target industry and audience

    How to Market Your E-Commerce Website?

    Marketing Tactics to Promote Your E-Commerce Website

    • Utilize your email list
    • Boost your organic social presence
    • Optimize your site for SEO
    • Create interesting, useful content
    • Try out Google Ads
    • Advertise on social platforms
    • Partner with complementary brands

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  • How To Use Data Forecasting For SEO

    SEO forecasting is the process of determining what results from SEO can drive. Results from SEO are unpredictable. The search engine algorithms are complex and take into consideration a vast amount of data. By analyzing site data, you can predict potential site visibility, which allows you to forecast organic traffic potential and conversion rates. When you look at forecasting data, you see that there is a direct connection between SEO goals (i.e. ranking improvements) and organizational goals (i.e. making money). SEO forecasting lets you use data to make predictions, such as future traffic levels and the value of that traffic. SEO forecasting can help with sales or predict the future impact for a client. Google is the single-largest traffic driver to websites. Google accounts for 57.8% of total referral traffic for the average site (10x the traffic that Facebook drives to the average site).

    You’ll probably want to consider looking for:

    • Current organic traffic (and hopefully historic traffic data too)
    • Search volume
    • Seasonal changes in search volume
    • Ranking data
    • Conversion rates from organic search
    • Average Order Value (AOV)
    • Click-Through Rate (CTRs)
    Search Engine Optimization (SEO)
    Search Engine Optimization (SEO)

    SEO continues to establish itself as a credible marketing channel, forecasting traffic potential. Most SEO forecasts use first-party data sources like Google Analytics or Google Search Console.  Here we will discuss various aspects of data forecasting for SEO.

    Stats related to SEO
    Why to Forcast Data for SEO
    How to Forecast SEO Data
    Conclusion

    Stats related to SEO

    • 72% of online marketers describe content marketing as their most effective SEO tactic
    • Google currently holds 90.1% of total search engine market share.
    • 81% of people do some type of online research before making a large purchase
    • 47% of consumers read 3-5 pieces of content created by a company before talking to a salesman from that company
    • Leads from search engines have a 14.6% close rate, while outbound leads have a 1.7% close rate
    • 75% of people never scroll past the first page of search engine.
    • 78% of location-centric mobile searches result in an offline purchase

    Why to Forcast Data for SEO

    1. Ranking Improvements

    The goal is to optimize content to move to page one and higher on page one of the Search Engine Results Pages (also known as “SERPs” or “SERP”) which is Google’s response to a user’s search query. Most clicks go to the top three results. According to CTR studies, the site in position one on Google receives twice as many clicks than the site in position two. Ranking higher on the SERP means more visibility for your site and therefore more impressions. Well-optimized sites get more and more traffic over time, and that means more leads and sales.

    According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:

    • Purpose of the page
    • Content quality and amount
    • Website info and info about the content creator
    • Website reputation and content creator reputation
    • User interaction with the page (time on page, bounce rates, and so on)
    • Expertise, Authority, and Trustworthiness (E-A-T)

    10 crucial SEO ranking factors:

    How To Rank Site With The Help of Content Optimization?
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    2. Traffic Improvements

    The SEO Traffic KPI measures the number of visits to your website that are the result of organic or paid search traffic. 50% of traffic around the web entered websites by clicking on them in the organic search results. If your page ranks well, people will click it. Search engine optimization efforts aim to increase organic traffic. Most SEO focuses on optimizing for Google’s search engine, which dominates the overall search market with a share of over 90%.

    Quick SEO tips to increase organic traffic:

    • Improve existing content with missing subtopics
    • Send emails to everyone you link to
    • Add internal links to new pages
    • Do an annual content audit
    • Repurpose blog posts as videos
    • Respond to relevant Help a Reporter Out (HARO) requests
    • Monitor competing backlinks for underperforming content
    • Fix pages with broken backlinks
    • Convert images into backlinks
    • Install a caching plugin
    • Optimize for ‘definition’ featured snippets
    • Embed your videos in relevant posts

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    3. Increased Conversions

    Conversion is defined as when a user buys a product. Let’s say out of 1,000 visitors, 10 buy an item online. The conversion rate is then calculated as follows: (10 actions / 1,000 visitors * 100 = 1.0 percent). The conversion rate would in this case amount to 1.0 percent. Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action. Increasing conversion rate means that more of your site traffic converts to meaningful actions that grow your business.

    Examples of conversions:

    Macro-conversions Micro-conversions
    Purchasing a product from the site Signing up for email lists
    Requesting a quote Creating an account
    Subscribing to a service Adding a product to the cart

    Conversion rate optimization has distinct benefits for SEO these include:

    • Improved customer insights
    • Better ROI
    • Better scalability
    • Better user experience
    • Enhanced trust

    Most effective ways to increase your conversion rate:

    • Add a pop-up to your site
    • Remove unnecessary form fields
    • Add testimonials, reviews, and logos
    • Remove distractions
    • Make the initial step easy
    • Add a third-party signup service
    • Strengthen your Call To Action CTA copy
    • Add live chat to your site
    • Try another offer
    • Offer a money-back guarantee
    • Add a countdown timer
    • Add a point of purchase upsell
    • A/B test your headlines
    Search Engine Optimization(SEO) & Conversion Rate Optimization(CRO)
    Search Engine Optimization(SEO) & Conversion Rate Optimization(CRO)

    4. Increased Sales

    In 2017, E-commerce accounted for $2.3 trillion in global sales, the number is expected to increase to $4.88 trillion by 2021. It’s crucial to have a strong search engine optimization (SEO) strategy. Keywords in SEO is an important part of increasing sales.

    Start implementing keywords in your:

    • Content
    • Web pages
    • URLs
    • Headings
    • Image descriptions
    • Metadata
    • Page titles
    • Emails

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    SEO sales strategy is all about focusing on SEO efforts on boosting leads and sales. With this you can target potential customers and who are looking for the specific products or services that your business offers. Right SEO strategy can boost your conversion rate and increase sales. By using the right SEO strategy you can bring the right users to your website, and streamline the sales process. Implementing SEO for increased sales is a smart online marketing strategy that every business should take advantage of. An effective PPC campaign can bring in more leads for your sales. For many businesses and e-commerce sites, using a combination of SEO services and PPC/ Google Ads will make the most advantage.

    Research shows that obtaining backlinks in industry-specific publications is crucial. Link building is essential to your SEO sales campaign because it increases a brand’s authority and drives additional traffic to your website.

    How to Create Quality Content that Ranks & bring Quality Traffic
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    How to Forecast SEO Data

    Google Ads is a smart investment for businesses to focus on their SEO efforts. SEO is a long-term investment in exponential growth. SEO ROI is a calculation that measures the return on investment of search engine optimization.

    ROI SEO formula: (Gain from Investment – Cost of Investment) / Cost of Investment.

    By calculating SEO’s return on investment companies looking at search engine rankings, organic website traffic, and goal completions.

    You can get an idea of the potential SEO ROI from an SEO strategy. Steps are discussed below:

    • Step 1: Estimate the search volume for top keywords or phrases
    • Step 2: Find your current ranking positions
    • Step 3: Estimate Click-Through-Rate (CTR)
    • Step 4: Estimate how competitive the keywords you chose are
    • Step 5: Calculate potential traffic
    • Step 6: Estimate profits and timing

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    Conclusion

    The most important function of SEO is increasing visibility. The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your site. Increased web traffic is one of the main goals of SEO. Nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks. The concept of authority is new in SEO. authority means that your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand. Optimizing your site with on-page SEO improves the usability of your site, and this creates a seamless and positive customer experience. The ultimate reason SEO is essential is that it can help you achieve many of your business goals.

  • Best On-Page SEO Tools for WordPress

    Creating a website, web application, or even a SaaS product in a particular niche isn’t something new these days. For E-commerce stores and web based services, owning a website is synonymous with running the business itself, and hence something to be taken quite seriously. However, given the immense competition that online enterprises face, how do you make sure that the users who look up the content through a search engine, land on your site? Search Engine Optimization, abbreviated as SEO.

    Taking a close look at the world wide web, over 39.5% of the websites are powered by WordPress. Moreover, only considering those using a Content Management System hikes this number up to a mammoth 64.1%. Anyone with an internet connection and a device today can create a website using WordPress. However, to make sure that the website ranks good in the search results would require some quality SEO.

    SEO is the practice of enhancing the quality and quantity of traffic to your website using organic search engine results. It can be achieved through specific keywords, quality backlinks, internal linking, and even other optimization techniques such as reducing website loading time and minimizing file size. However, to hone the art of SEO, it isn’t sufficient to work all by yourself, and using the right tools might just work.

    What are On-Page SEO tools?

    On-Page SEO is a diverse field, encompassing a variety of topics including keywords and internal linking. On-Page SEO tools help you optimize such aspects of SEO, in turn enhancing the search engine ranking of your website. On-page SEO is all the measures you can undertake within your website, to improve its search engine rankings. You can use various such tools to enhance your WordPress website search ranking, and here we discuss the top 10 On-Page SEO tools for WordPress that you can employ to get more traffic, and even monetize your website.

    Best On-Page SEO Tools for Beginners for Comprehensive SEO Analysis
    When you create a website, web based application, or even a SaaS product in a
    particular niche, you know that you’re not the only one doing it. There are
    probably thousands of other websites and pages on the web that offer content
    similar to yours. So how do you make sure that the users who look up …
    StartupTalkyAnsh Mehrey

    On-Page SEO Tools for Beginners

    Ahrefs
    SEMRush
    SEOPress
    Google Keyword Planner
    SEOQuake
    RankMath
    Yoast SEO
    Accuranker
    Moz Tools
    All-in-One SEO
    Conclusion

    Ahrefs

    Ahrefs is an all in one SEO toolkit that offers various tools and services, that you can deploy to rank better in search engines. Users can optimize their websites with the Site Audit as well as analyze competitors with the Site Explorer, and research for keywords with high search volume with the Keyword Explorer. Users can also learn from the industry’s leading content delivery platforms with the Content Explorer and track their website ranking through the Rank Tracker. Moreover, you can also join the Ahrefs community on Facebook with over 10K marketers with unique SEO strategies and ideas, to further enhance your website’s search engine ranking.

    SEMRush

    SEMRush is one of the go to tool for SEO and Marketing experts, that also assists in market research, advertising, and social media. Be it discovering a wide array of national and local keywords, or the domain’s backlink profile analysis, SEMRush offers you a suite of features that you can use to run SEO audits and even track SERP positions on a regular basis. It offers you access to a database of over 20 billion keywords, 310 million ads, along with 17 billion URL crawls per day, furnishing you with both, data and strategy. You can also track your PPC campaign via SEMRush, as well as your competitor websites and marketing strategies.

    SEOPress

    SEOPress is one of the best WordPress SEO plugins when you need a robust and simple tool for increasing traffic on your site. SEOPress offers an all in one functionality including schemas, site redirection along with site maps and broken link checker with an efficient installation wizard. It helps users manage titles, meta descriptions and other underlying properties, offers enhanced web crawling through XML sitemaps along with graph tags for social networks. Moreover, SEOPress can be employed without ads, anonymous data, or footprints in the source code even using the free version.

    On-Page SEO Techniques To Rank On The First Page Of Search Engines
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    to the site and page structure, to the web technologies involved in the
    implementation and design and generally to how the website is built…
    StartupTalkyNiku Mandal

    On-Page SEO Techniques

    Google Keyword Planner

    With the help of right keywords, your WordPress site can rank better, and Google Keyword Planner helps you with just that. It not only helps you find and embed the right keywords, it also offers a Keyword Research Tool to get insights such as how often the keywords are used along with other information. The Keyword Planner also furnishes users with data such as bid estimates for each keyword for advertisements, so you can determine your budget and accordingly plan your campaign for your business.

    SEOQuake

    SEOQuake is a powerful SEO toolbox that offers on-page SEO audits, internal and external link examination, domain and URL comparison, along with a lot more functionalities, and all of this with a free browser extension. With an intuitive interface, SEOQuake furnishes users with a thorough and high speed SEO analysis of web pages, and also compares multiple web pages for SEO parameters, also allowing users to export the data to a downloadable file. Offering an interactive dashboard, SERP overlay, and comprehensive keyword analysis, SEOQuake is one of the best SEO tools for WordPress out there.

    RankMath

    RankMath is an SEO plugin specially built for WordPress websites for content optimization with built-in suggestions and the best SEO strategies. RankMath offers over 15 configurable modules along with keyword rank tracking for SEO analysis to identify issues. It also offers an intuitive interface with Google Analytics integrations for keeping track of your website’s stats through a dashboard and a rank tracker. RankMath also offers an advanced schema generator while also allowing you to import schema from different websites, and allows for a single click imports for seamless data migration from other SEO plugins.

    10 Best SEO Tools That SEO Experts Actually Use in 2020 | SEO for SaaS
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    campaign&utm_source=berush&utm_medium=promo&utm_term=198]
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    SEO Tools for SaaS Business

    Yoast SEO

    Yoast SEO is one of the few SEO plugins for WordPress, that helps you bring more visitors from browser searches including Google and Bing, from social media, as well as enhances your audience’s engagement. While it offers a freemium plan, both pricing plans include the basic SEO functionalities including keyword research and keyphrases, indexables, consistent removal of outdated content, page previews, readability checks, and a plethora of other features. Even Elementor users can seamlessly integrate Yoast with their application, with efficient technical assistance.

    Accuranker

    Accuranker is one of the fastest keyword rank trackers out there, and is used by a majority of SEO professionals and agencies. The range of functionalities it offers include keyword metrics and various data filters, updated keyword rank tracking, advanced data access and metrics through APIs, along with custom reports and quick responses. Accuranker also allows for various third party integrations such as Google Analytics, Google Search Console, Adobe Analytics, and other applications while also offering you competitor’s keyword strategy analysis along with SERP features.

    Moz Tools

    Moz offers various SEO tools including the free domain analysis service, link building and analysis tools, keyword tools and more. With various resources and free tools, Moz is one of the go to platforms for various WordPress users for one of the largest keyword databases, intelligent link building, page analysis and metrics, competitive domain analysis, along with weather pattern reports of Google algorithms. It also offers beginners’ guide and learning centers as resources, along with SEO training and access to marketing community.

    All-in-One SEO

    One of the more popular WordPress SEO plugin, AIOSEO offers local SEO services, WooCommerce SEO tools, modules, sitemaps, and rich schema snippets. News sitemaps allow you to rank higher by submitting news articles to Google news, while the social media integrations also allow you to control your content and thumbnails on social networks. It also offers users an SEO audit checklist to detect errors and get actionable insights for further enhancing your site’s search engine rankings.

    Conclusion

    WordPress is a popular platform for hosting free or paid sites, and with the number of sites that it hosts, having a good SEO tool to rank better in the search results is almost a prerequisite. Most of the above mentioned tools offer enhanced SEO in one or the other aspect, and can be used to enhance your site’s search engine ranking. While different tools may focus on different SEO aspects, there are also some comprehensive tools for complete SEO analysis while others specialize in certain aspects. However, any of these tools can help you bolster your presence on the web, and drive more traffic and offer a higher viewership, when used efficiently.

  • What is Google’s Mobile-First Indexing (Explained)

    Google has been promoting website owners and Search Engine Optimizations to adapt to mobile-first indexing for the past decade. Back in 2015, Google was promoting a mobile-friendly tag and Mobilegeddon. Recently they have come up with a new move mobile-first indexing.

    They have been experimenting their mobile-first indexing for the past few weeks. From March 2021, Google has told that they would use Mobile-first indexing for all your websites. This was originally supposed to be in September 2020, but they pushed it later on.

    What is Mobile-First Indexing?
    How does Mobile-First Indexing Work?
    How to develop a Mobile Site?
    What will be Impacted by Mobile-First Indexing?
    Content parity between Mobile and Desktop
    FAQ

    What is Mobile-First Indexing?

    Mobile-first indexing means mobile only. It means that Google will use its bots that are mobile-friendly to index and crawl through your website. Google’s current guidelines suggest that they do a content-parity test in the beginning and only then they would move the websites to mobile-first. This happens only when they recognize that the websites are ready.

    How does Mobile-First Indexing Work?

    Google has plans to implement Mobile-First Indexing from March 2021, even though your website is not ready for it. If you are posting something on your website that is visible only for desktop users and not visible for mobile users, then it will be invisible for Google’s Mobile-First indexing purposes as well.

    For example, if your website posts contents about Nutrition. let’s say fitness and the post is visible only for a desktop user, and for some reason it is not visible to mobile users. Then, From March 2021 all your fitness-related content will not be indexed by Google.

    Which means that you will lose your ranking for fitness related keywords. This will lead to the diminishing of the Google’s understanding of the whole page, which in turn leads to knock-on effects on your other keywords as well.

    Mobile-only makes it much clear that your content will be indexed and ranked by Google only and only if it is visible through your mobile device.

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    How to develop a Mobile Site?

    There are essentially 3 different ways to have a mobile site.

    Responsive Design –

    This is the most common way through which a mobile site is developed. Here you will serve a single page that will automatically respond to the design to fit the device of the user. In this design, the code used is the same irrespective of the device whether it is a mobile or desktop.

    Dynamic Serving –

    In this method, the server checks the device used by the user who has logged in to your website whether the person is using a mobile, tablet, or a desktop. Later it would send out different HTML, Java, and JS code on the same URL according to the user’s device.

    Separate Mobile Site –

    This is an older way to do it. Here you will have to maintain a separate website only for mobile users. It is often maintained on an m-dot subdomain.

    What will be Impacted by Mobile-First Indexing?

    The main consideration that google looks for is, whether the mobile and desktop contents are the same. To be specific it considers the contents which would have an impact upon indexing, ranking, and crawling.

    It includes internal links, On page contents, Titles, and descriptions, Robots.txt, Page resources, Meta robots, Canonicals, Hreflang, and structured data. In short, it would look at the contents for the users as well as contents that will act as signals for the search engines.

    You can also check if your website is mobile friendly or not. As Google offers a website where you can test your website to see if it is mobile friendly or not.

    google mobile-first indexing
    Google Mobile-friendly Test

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    Content parity between Mobile and Desktop

    When you look at the term mobile-first, the reference content parity does not necessarily mean, all the content must be exactly the same in both mobile as well as desktop. You just have to ensure that the bits that are important for your website visitors and the search engines should be visible.

    It can be differentiated into Two different categories.

    Content

    If you have content on your website which you want your users to see, then you will have to make sure that it is also visible on the mobile website page.

    HTML

    If you have HTML tags that you want the search engines to see then ensure that the tags are present in the mobile rendered HTML.

    These are the two broad categories that you should ensure for content parity between mobile and desktop.

    FAQ

    What happens during Google indexing process?

    Google analyzes the content of the page, catalogs images and video files embedded on the page, and tries to understand the page.

    What are the tools of SEO?

    Ahrefs, Google Search Console, SEMRush, Moz Pro, Ubersuggest are the some of the best tools of SEO.

    How long does it take for Google to index a site?

    It seems to take as little as 4 days and up to 6 months for a site to be crawled by Google.

    Conclusion

    Some of you would have received a notification in Google Search Console long back about the shift to mobile-first indexing of your website. John Mueller has said that we essentially need to be sure that the mobile version when indexed with mobile should be similar to the desktop version. So that we will be able to shift it without any problems.

    Google is planning to implement this mobile-First indexing to every single website in the world.

  • MarketMuse Review – Features, Pricing, & Everything You Should Know Before Buying

    Are you looking for a powerful SEO and content marketing tool that helps you create quality content in no time?

    MarketMuse is one such application that takes care of SEO, keyword research, topic suggestions, and much more.

    Lets see if MarketMuse fits your needs to create the best content for your site.

    What is MarketMuse?
    MarketMuse – Features
    How to use MarketMuse
    MarketMuse – Pricing
    MarketMuse – FAQ’s

    What is MarketMuse?

    MarketMuse is an AI-powered keyword planner and content marketing tool created by Jeff Coyle and Aki Balogh in 2013. It uses artificial intelligence and machine learning to provide topic suggestions, analyze content and develop briefs for brands and help you create quality content.

    MaketMuse dashboard
    MaketMuse dashboard

    It is a definite recommendation for SEO writers that work for medium to large agencies. MarketMuse will help you build strong content marketing strategies that align with your brand goals.

    Hence, it is no wonder that MarketMuse has collected a variety of industry awards from the Content Marketing Institute, G2 Crowd, Red Herring, and US Search Awards.




    MarketMuse



    Click Here to Buy MarketMuse

    MarketMuse – Features

    MarketMuse has two main features:

    • Inventory – Tracks all the content and reports on the current content on your website.
    • Applications tools – You can use it to research and plan your content

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    Inventory includes:

    • Pages: Stores content on your website and provides insights to improve the content.
    • Topics: Stores the most common topics of your websites, including topics or areas which can be improved.
    • Plans: For content planning strategies.
    • Reports: This allows you to filter and sort data for your content.

    Applications include:

    Research
    Type in a topic and MarketMuse will give you a complete list of words to include in you content and also the number of times these words or phrases must be covered in an article.

    Compete
    What content are you competing against? MarketMuse shows you all the top-ranking content so you can collect important keywords and highlights content gaps that you can bridge.

    MarketMuse's Compete dashboard
    MarketMuse’s Compete dashboard

    Questions
    This application helps when you are looking to rank voice searches and related topics. Questions provide a lot of queries users are searching for in relation to your keyword. These are similar to Google’s “people also ask” questions, but the list is far more dynamic. Not all questions are relevant so the sorting is up to you.

    Connect
    If you are using MarketMuse for your websites, it will suggest internal links to help connect the content you are currently working on to the content you’ve already published.

    Optimize
    One of MarketMuse’s best features, simply to drop your content in the dashboard and MarketMuse ranks it against your competitors, It creates a content score that lets you know how your content fares and also suggests additional topics for you to cover.




    MarketMuse



    Click Here to Buy MarketMuse

    How to use MarketMuse?

    The first thing you’ll notice when you sign into MarketMuse is that it provides a lot of options in the dashboard, which can get a bit overwhelming.

    However, the app is fairly simple to use. Follow these steps to create the best content you can publish-

    Step 1: Before writing anything, head over to the Research application and type in the term you are planning to use as a topic. MarketMuse will return a list of about 50 terms and topics related to the keyword you provided.

    Step 2: Next, head over to the Compete tab and type in your keyword again. This will give you a list of the top 20 articles that your content will be competing against – as well as keywords and topics your competitors aren’t targeting.

    The boxes in red are topics that aren’t being targeted so you can include those to create a more in-depth piece.

    Step 3: Use the Questions tab and look for popular topics and questions. You can add these questions and topics to the list of main keywords once you’ve sorted out the relevant terms. You can then use these keywords in your article for maximum impact.

    Step 4: Once you’ve written the piece, you can use the Optimize application to see how your content does against your competition. If your content is below average then you can add more topics that you’ve been suggested and look for areas that you can make more useful.

    MarketMuse – Pricing

    MarketMuse provides four pricing plans:

    Premium Plan – $1499
    Pro Plan – $499
    Plus Plan – $179
    Optimize Plan – $79

    MarketMuse Pricing
    MarketMuse Pricing




    MarketMuse



    Click Here to Buy MarketMuse

    MarketMuse – FAQ’s

    What is credit in MarketMuse?

    Use credits for AI-powered Content Briefs and First Drafts.

    A Content Brief is an outline that sets the direction of how an article covers a specific topic.

    First Draft is the raw output of MarketMuse AI-generated content, built on the shoulders of a MarketMuse Content Brief. The brief is a competitive deep dive into a specific topic, revealing what’s required to fully optimize a page for that subject.

    MarketMuse builds AI content addressing the subheadings and corresponding subtopics of the associated content brief. Analyzing vast amounts of content on the web for each subheading, it then matches it to our subtopics list. Its plagiarism detection algorithm ensures that the AI content construct is always unique.

    Use credits to jump-start your content creation process, saving you hours and days of comprehensive research on any given topic.

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    What is a query in MarketMuse?

    A query occurs any time you enter a topic in an application (and optionally a URL) and press RUN. For example, if you search for competitive gaps for “what is content intelligence” In Compete, that counts as 1 query.

    What are MarketMuse’s applications?

    • Optimize is a real-time editor that scores your content as you write, helping you to improve the depth and breadth of your article before you publish.
    • Research analyzes the distribution of related topics on your page to ensure the right depth and comprehensiveness. This is also a great way to find new content to create.
    • Compete shows the top-ranking pages on a topic and helps you visualize gaps in a competitive heatmap.
    • Questions help you ensure your content answers the important questions asked by your audience and avoid intent mismatch.
    • Connect provides internal and external linking recommendations.
    • Inventory and dashboards will be available to purchase within the platform (pricing information coming soon). These give you personalized insights, shows you Rockstar pages, where your content is too thin, gaps in titles, and more.

    What’s the best way to get started with MarketMuse?

    You can find their knowledge base with technical information and how to get started, educational blog posts and webinars, and a crash course to jump-start your strategy.

    Conclusion

    MarketMuse lets writers and marketers focus on creativity and business growth rather than wasting time trying out different keyword planner tools.

    When it comes to getting the most out of content marketing, MarketMuse is truly worth it. If you have a fast-growing website or run an agency, MarketMuse is an ideal tool to add to your content marketing kit.

  • WebWave: A Packed Website Builder with Excellent Plans

    Building a website is easier than ever. Before technology picked up the pace, we were required to have a degree in computer science just to build a website. But, those days are long gone.

    Today, practically anyone can create their own well-designed, professional website and within minutes. The only question then remains is which website builder should you choose?

    Boasting more than 200,000 users, WebWave has been very popular since its release in 2013 and rightly so. Many website builders either require you to have their branding or their products advertised on your website. With WebWave, however, you can do away with all these issues.

    The WebWave team releases frequent updates for the website builder to give you access to all the best possible features. What’s more, if you need help with your website, you will be provided with full customer support in over 43 languages. So no matter where you are located, you can make a full-fledged website in a short span of time.

    If you are wondering that this sounds too good to be true and the real catch would be the hefty tag that follows it, then you would be wrong. Even if you’re on a budget you have the option to create your website free of cost. However, with the Free option you will have to use WebWave’s domain name and their advertisements on your website.

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    Although if you have a small business and are looking to create your first website, you can always go for their very reasonably priced  Premium Plan at only $7/ mo or ₹517/mo

    Thousands have chosen to use WebWave to build up their websites and business, but is it for you? Read on to find out more.

    WebWave – Templates
    WebWave – Features
    WebWave – Pricing
    WebWave – FAQ’s

    WebWave – Templates

    1. 60+ responsive templates available for free
    A lot of other website builders may have free templates but the choices available are very few. The ones that are really good and professional looking are available for a price. With WebWave, you get all their templates for free and there are more than 60 templates available that you can use for both your PC, tablets, or mobile. The only downside is that once you have chosen a template, there’s no way to switch to another.

    Manage multiple projects with Webwave
    Manage multiple projects with Webwave

    2. Template types
    WebWave offers templates to need a wide range of needs. You can choose a blank template or a themed one based on your business niche. It covers a variety of industries and markets, such as:

    • Business (construction companies, law agencies, architects, etc.)
    • Hobbies and interests (music, cricket, football, etc.)
    • Health and fashion (beautician, medicine, doctors, etc.)
    • Education (school, university, etc.)

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    3. Template organization
    One of the drawbacks of WebWave is that their pre-designed templates are not arranged into categories. There is no way of searching them by keyword either, so you have to manually scroll down until you find the template you are looking for.

    4. Template customization
    One of its most welcoming features is that all the templates available are fully customizable. You have all the flexibility you need in making your website according to your needs. You can switch colors, rearrange elements on your page, set layouts and fonts and how they appear on each page.

    WebWave – Features

    A great set of tools (basic) for your website
    WebWave hasn’t really re-invented the wheel here so their features are pretty much what you would expect from any other standard website-builder. You can add text, images, icons, forms, videos etc.

    Animations
    You also have the option of adding animations to virtually any element on your website, though it is probably not wise to overuse this feature as it may affect page loading speeds. Animations effects range one to many including fly in/out, fade in/out, and expand in/out.

    WebWave has a Photoshop like interface where you can edit your project with precision
    WebWave has a Photoshop like interface where you can edit your project with precision

    Integrations
    It is relatively very simple to add third-party features to your website, like a Typeform survey, FB comments, a Shopify store, or a LiveChat Pop-up. All you need to do is generate an embed code with your third party app and add it as an HTML element on your website.

    Interactions
    This feature in WebWave allows you to show or hide elements from your website while your users are browsing it. For instance, instead of spending money on a pop-up builder, you can choose to have an element show up every time a customer presses a button  on your website. Or, you can simply display customer reviews after your visitors scroll to a certain point on your website.

    WebWave – Pricing

    WebWave’s pricing plans are really simple. The Free plan comes with all the features you need to build a professional website. Unlike most website builders on the market, tools in the elements editor aren’t separated into free or premium. You can create unlimited storage, create unlimited pages and have unlimited bandwidth. You also get access to free images via the built-in Unsplash collection.

    WebWave Pricing Plans
    WebWave Pricing Plans

    The only drawback to the Free plan is that you have to use a webwave.me subdomain which is generated automatically. The only way you can have your own domain name is if you opt for the Premium plan.

    Upgrade to the Premium plan to get access to your own domain name, and ad-free website. You also get priority support, free backups, an email box, an SSL certificate and a .com registration. If you are using your website for business, a custom domain is an absolute must, since the auto-generated subdomain you get for free is a jumble of letters that would look unprofessional.

    Click below to get the Life Time Deal of WebWave at the lowest price

    WebWave – FAQ’s

    Do i need to buy a domain?
    You can either buy a domain from our system, or connect a purchased domain to WebWave.

    Can I export a page created in WebWave?
    Yes, you can for an additional price of $25

    If I have a white label, will anyone see that I am using WebWave?
    The clients that you are creating websites for will never know that you are using WebWave.

    Can I create a blog on my website?
    You can create a blog and use many functions that will help you run your website like, newsfeed, SEO tools and article templates.

    What are the available payment methods in the online store?
    You can collect payments via Stripe.

  • Qualifications for Becoming a Digital Marketer

    Digital marketing may have its own niche sector where the required credentials go beyond basic marketing techniques and innovative skills. If you are considering joining the digital marketing business, learning the skills needed and what digital marketers are doing is a good way to start.

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    What is a true definition of digital marketing?

    High-level digital marketing applies to ads distributed through digital platforms such as search engines, blogs, social media, email, and smartphone applications. Using these online media platforms, digital marketing is the process by which businesses promote products, services, and brands.

    What does Digital Channel Include
    What does Digital Channel Include

    How does it feel like to be a digital marketer?

    With the easy use of social media, digital marketing needs to consider user preferences and motivations, synthesize the analytics, and interact successfully with consumers. See what digital marketing is exactly, why a digital marketer is relevant, how he enters the industry and how he enters.

    Digital marketers are responsible for the marketing by one or more digital media outlets of products or brands, such as search engines, social media, e-mails, Blogs, and applications that connect with existing and future consumers.

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    How to become a good digital marketer?

    1. Writing and editing skills

    Content is central to digital marketing. The drafting and editing of blog posts and landing pages are more than just the creation of documents. This includes linking you to the goal population with the accompanying communications and persuading them to act.

    2. Social media skills

    You may also know social media ever since it first appeared you have been using it. However, a successful digital marketer recognizes that social media is more relevant than frequent and continuous blogging.

    Because marketers now use social media to reach their target audiences, the networks have grown greatly to address the demands of digital marketing. Social networking ads, newspapers, hashtags, corporate accounts, communities and more are available. Currently, a lot needs to be learned.

    Prepare yourself
    Prepare yourself

    3. Understand Design-Based Thinking & Planning

    Design Thinking is a concept that essentially refers to a process in which user-centered challenges can be addressed. It literally allows one to learn about large-scale, complicated topics in a human-centered way. Designers and developers probably have such a strategy, but it is useful to learn and apply it if possible even if you are not one.

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    4. SEO and SEM Skills

    When you don’t meet the right people, a well-published blog post or newsletter is worthless. Note that the techniques responsible for driving traffic to your site include search engine optimization (SEO), and search engine marketing (SEM). Greater knowledge of this ensures that the marketing plans are properly applied.

    The algorithm of Google continues to be updated, and the value that keywords can be used has hit a new high. As the global web is rapidly crowded every day, it is important to be informed and completely aware of the new changes and search ranking algorithms.

    Challenges
    Challenges

    What are their task and duties?

    Digital marketers may use the tools of their company to generate a return on investment with organic (Free) or paying platforms.

    Digital marketers work to obtain main KPIs for each channel to assess their output accurately through each channel. For example, a search marketer that analyzes traffic on their website and adapts campaigns and tactics accordingly.

    Task and responsibilities of Digital Marketers:

    • Plans and runs both web, SEO/SEM, marketing software, emails, social media, and promotional campaigns.
    • The social media presence is planned, built, and preserved.
    • Quality evaluations and reports on all digital marketing strategies and aim assessments (ROI and KPIs).
    • Identifies and optimizes expenditure and efficiency based on insights trends and insights.
    • Brainstorms digital marketing to build and establish innovative development tactics.
    • Plans conduct and measures conversion trials and evaluations.
    • Collaborates in the development and optimization of the customer interface for internal staff.

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    Qualification of Digital Marketers

    Now mainly let us focus on the qualification of a digital marketer:

    1. No formal credentials to become a digital marketer are required, but a certification or short course may be helpful.
    2. Consider graduation in marketing or business from a Certificate or Baccalaureate.
    3. Taking a brief online or on-campus digital marketing course to learn social ads and users’ skills
    Key to Success
    Key to Success

    Conclusion

    In summary, while no mandatory work certification is needed for digital marketing, you improve the odds of reaching the digital marketing challenge of your dreams exponentially by enrolling in and pursuing a renowned and well-rounded digital marketing course. Furthermore, you can achieve a real strategic lead on the market by earning qualifications in more advanced fields or competences.

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  • Best Online SEO Training Courses in 2020 with Certifications | SEO Training and Tutorials

    Every day, millions of online searches are made by people for everything from airline tickets to cupcakes. That means there are millions of opportunities for businesses to appear in front of potential customers. Thus, Search Engine Optimization or SEO knowledge becomes crucial. There are many terms like organic SEO, keywords that help SEO effectively. For this, many online SEO training courses with Certifications are available to learn from.

    Many users search for terms like SEO Marketing, SEO Meaning, how to do SEO or SEO optimization tips. But SEO is a vast topic that is gaining a lot of attention lately. The knowledge of SEO cannot be gained by searching for some terms or processes. A well-structured SEO training course can help you to understand the Search Engine Optimization steps.

    There are numerous online SEO Training Courses (paid and unpaid) available. It might confuse users to choose the best SEO training course that can help them gain knowledge. Thus here are some of the top online SEO Training Courses to opt for.

    What is SEO?
    Best Online SEO Training Courses in 2020

    What is SEO?

    Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. It allows brands to instantly get more visibility to their products or websites. So one can say SEO is the heart of digital marketing.

    Search engines have formulas or algorithms that help them order the list of results. The search engines constantly scour the web for new content and try to make sense of it. SEO helps search engines understand better what you have to offer when someone searches using a word or phrase related to your business, you are more likely to appear in their results. The unpaid results that the search engines believe are relevant to the phrase entered into the search box are known as “organic results.”

    Best SEO Training Course
    Best SEO Training Course

    Best Online SEO Training Courses in 2020

    According to reports, an Online Masters Degree in Digital Marketing costs between $14,000 and $32,000.The good news is that the same level of knowledge can be availed with some popular online courses and that too with marginally lower cost. There are tons of SEO online courses or best SEO training in 2020 available but below are some of the best courses listed with their own perks and benefits.

    Udemy SEO Course

    Best SEO Course on Udemy: Complete SEO Training + SEO for WordPress Websites

    The best place to get SEO training is Udemy. On Udemy, you can learn 40+ SEO factors to rank #1 on Google Search Engine with WordPress SEO 2020 Training as well as become a master of SEO who’s able to bring much more organic traffic from all the different search engines. One can learn SEO factors matter in real-time and how those factors affect the ranking of websites on Google.

    Best SEO Course on Udemy
    Best Udemy SEO Course

    This course also teaches Essential skills to optimize your website to bring in more organic traffic from Google and Bing, Yandex search engines and make your website to load in less than 0.5 seconds & double the sales/conversions. It also gives insight on improving the User experience of the website, decreasing your website visitor’s bounce rate, and most importantly to use the best free SEO tools across the entire web.

    On Udemy, you will get to learn everything one needs to learn to master SEO for an insanely cheap price. This course provides a visual demo during the video. One learner also stated that despite having totally zero-knowledge, the setup of the video is helpful enough to get you through the course. Since this isn’t an intro class, you need to know some of the basics of SEO. Above all, Udemy gives 30 Days money-back guarantee.

    Perks –

    • Price is reduced to Rs. 455.
    • Over 60,000 Satisfied Students.
    • Over 10,300 Positive Reviews.
    • 10 Hours of Full HD Videos.
    • Streamlined + Efficient Course Organisation.
    • Course Completion Certificate.
    • Full lifetime access.
    • Access on mobile and TV.

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    Coursera

    Search Engine Optimization (SEO) Specialization course

    Another best course for SEO training online is Coursera Specialization. A Coursera Specialization is a series of courses that help you master SEO skills. You can enroll in the Specialization directly or review its courses and choose the one you’d like to start with. Each course is intended to build on the skills from the previous course, thus it is recommended to take the courses in the order they are listed.

    Search Engine Optimization (SEO) Specialization
    Search Engine Optimization (SEO) Specialization

    This Specialization course will teach you to optimize website content for the best possible search engine ranking. One can learn the theory behind Google search and other search engine algorithms. You can also build practical, real-world skills that you can apply to a career in digital marketing or online content development.

    These skills include on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. The course also offers a hands-on Capstone Project in which you need to apply your skills to a comprehensive SEO consulting task.

    It’s okay to complete just one course. You can pause your learning or end your subscription at any time if not satisfied. When you finish every course and complete the hands-on project, you’ll earn a Certificate that can be shared with prospective employers and your professional network. It helps develop a solid approach for achieving a productive and successful relationship with your client.

    Perks –

    • Price – Free.
    • Complete a competitive analysis on a webpage.
    • Learn to create influencer relationships and collaborations.
    • Learn to create a final report of your findings & recommendations for SEO and present those to your client.
    • Hands-on Project.
    • Earn a Certificate from the University of California, Davis.

    SEMrush SEO Training with Certification

    “Semrush”, one of the leading providers of tools for SEO specialists has a learning center “Semrush academy” that offers courses in SEO, SMM, PPC, and Content Marketing. There are various courses available. The course will prepare you to dive deeper into SEMrush toolkits with their specialized courses.

    SEMrush SEO Course
    SEMrush SEO Course

    It provides SEO Fundamentals and SEMrush Technical SEO courses that cover pretty much everything you need to master SEO. These courses are prepared by the top SEO experts Greg Gifford and Bastian Grimm. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the SEMrush SEO toolkit.

    This course will teach you how to improve and maintain your website’s health, as well as optimize your website’s content for both users and search engines with SEMrush tools. In SEMrush Academy you can also learn how to use the SEMrush toolkit for SEO specialists with maximum benefit. The coolest feature is that the courses are constantly updated as SEMrush SEO Course often introduces new features. You can also get semrush certification from here.

    Perks –

    • Price – All the courses are totally FREE (SEMrush technical SEO training online for free).
    • Exclusive video lessons with recognized industry expert Greg Gifford.
    • Learn all the SEO essentials in just 4 hours.
    • Upon passing the SEO Fundamentals Exam, you’ll earn a certificate, which is proof of your SEO mastery.

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    Robbie Richards Course

    The SEO Playbook Training Course

    Robbie Richards is an expert digital marketing strategist and entrepreneur. Robbie’s technical SEO knowledge is really top-notch. So, it generated millions of dollars in revenue for his many clients including a lot of Fortune 500 brands. The SEO Playbook is one of the most in-depth and actionable SEO training programs created by Robbie Richards.

    Best SEO Training Course
    Best SEO Training Course

    The course is a toolset for marketers who are looking for consistent traffic and gains for their business. But it’s not for beginners or newbies. One needs to have some technical knowledge before opting for the course. It uses industry tools only experts use.

    Designed for intermediate to advanced SEO practitioners, this course provides step-by-step processes to increase organic traffic, leads, and sales. You can land new clients days after signing up and rapidly grow organic traffic. It also teaches to build new skills and expand service offerings

    But, what really makes this course special from so many others is that you get to watch course creator, Robbie Richards actually implementing the course material on real businesses. You can watch Robbie build out a technical content audit from start to finish for an affiliate wedding products site and create a keyword research document and content map for a beard products eCommerce store.

    Perks –

    • Price – $497 (One-time).
    • More than 100 training videos.
    • More than 50 step-by-step process documents.
    • Demonstration of how Robbie uses knowledge on live projects.
    • Lifetime access to ALL current and new playbook content.

    Detailed SEO Blueprint

    The Detailed SEO Blueprint offers over 150 videos on all aspects of SEO right from link building, keyword research, on-site SEO, content marketing, and more. Even if you’ve never built a website before, SEO Blueprint is designed to get you to intermediate and advanced levels of SEO. So, this is a go-for-it course for beginners.

    Best SEO Certification Program
    Best SEO Certification Program

    SEO expert ViperChill’s Glen Allsopp has created this course. He has made sure that he shares a number of tactics he has never seen shared elsewhere online before and the initial reaction to those has been incredible. SEO Blueprint is based on real-world experience from working with some of the biggest brands on the web. A few of which receive millions of visitors from Google each month.

    This course is the Best SEO Certification Program. Eventually, It gives you the knowledge of lots of aspects of an SEO framework and helps create an overall SEO strategy for what kind of business you are focused on. The biggest demerit of this course is that SEO Blueprint is typically only open for one week every three to four months. Hence, one needs to enroll in that week only.

    Perks –

    • Price – $597.
    • 150+ videos on all aspects of SEO.
    • Designed especially for Beginners.

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    Moz Academy SEO Training Course

    Moz is one of the best and most reliable sources of SEO knowledge. There are a total of 20 SEO courses and 129 lessons available on SEO. These are all easy to access to provide SEO education. You just need to log in to your moz.com account or sign up for free if you don’t have one. Then, by using the code “wegotthis” at checkout, you can redeem your training.

    Moz Academy SEO Training Course
    Moz Academy SEO Training Course

    You can join several classes and learn more about Keyword Research, SEO Site Audits, On-Page SEO, Link Building, Reporting on SEO, and much more. You can also go for Customized SEO training. It means you get to build an SEO team and Moz will provide them some awesome customized training. This means you can have multi-day training events delivered via webinar or live at Moz’s headquarters.

    Perks –

    • Price – Free till May 31. Thereafter, courses vary from $99 or as much as $595.
    • Easy-to-access SEO lessons.
    • Allows you to build your own in-house SEO team.

    HubSpot Free SEO Crash Course

    This is a mini-course, rather than an SEO crash course of 1:35 hours. It specially designed for those of you who cannot spend a whole lot of time and just need to get some cool SEO tactics. This training is where you get the basics needed to help you succeed in the SEO world.

    SEO Course Online SEO Mastery
    SEO Course Online SEO Mastery

    In this training, you’ll basically get an email every single day for five days. It’s delivered to your inbox. You read it and you learn. You can learn to select the right keywords for your website and make sure search engines understand the content from your web pages. It teaches you to earn links from external sources and understand how search engines crawl your website.

    Perks –

    • Price – It’s totally free.
    • Cover both On-Page and Off-Page SEO.
    • Evaluate and improve your website’s SEO.
    • Build backlinks to your website to increase your website’s visibility.
    • Learn and leverage the tactics HubSpot’s blog team uses to rank #1 on Google.

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    Frequently Asked Questions

    What is the best SEO course?

    Best SEO training courses:

    • Udemy SEO Course.
    • Coursera SEO Course.
    • SEMrush Online Technical SEO Training.
    • Robbie Richards SEO Course.
    • Detailed SEO Blueprint.
    • Moz Academy SEO Training Course.
    • HubSpot Free SEO Crash Course.

    Is there an SEO certification?

    An SEO certification is awarded to individuals who successfully complete an SEO Course. It shows that you have the necessary training and skills to work with search engine optimization. There are many ways to get the best SEO certification. You can follow an online SEO course or attend a classroom-based course.

    What is the best place to learn SEO online SEO mastery?

    Websites to Learn SEO course online SEO mastery:

    • Web-Savvy-Marketing.
    • Search Engine Watch.
    • Google.
    • SEO 101.
    • Search Engine Journal.
    • Webmaster World.
    • Moz.com.
    • Search Engine Land, etc.

    How do I get Google SEO certification in 2020?

    Google SEO Certification 2020: To become a certified user, you need to go to the Skillshop website and pass the Google Analytics Individual Qualification exam.

  • Best Content Creation Tips For Bloggers | Tips For Writing Good Blogs

    Writing a good blog can prove to be a difficult task. Writing blogs require patience and a lot of research on the topic. Getting a large audience on your blog also requires a large amount of time. But if you work in the right direction, you can reach out to many people that will like your blogs. There are a variety of blog genres that you can write. Some of the most popular ones are fashion blogs, food blogs, and travel blogs. To make your work easier, we provide you with some good content creation tips for your blog which will help you irrespective of the genre of blogs you write.

    Content Writing Tips For Bloggers

    1. Understand what the reader wants to know about the topic. Research about queries by people about that topic and try to answer these questions.
    2. Make proper use of Search Engine Optimization techniques. These techniques help boost your blog’s rankings on search engines. Some of the most important SEO techniques are:
    • Proper use of keywords can work magic for you. You can get keywords through many websites available on the internet, for example, UberSuggest. Insert keywords in your blogs at places like the introduction, headings, conclusions, etc. Proper use of keywords will improve your ranking on search engines. Never use a single keyword throughout the blog. Instead, use multiple keywords but all keywords must be related to the topic and always make your keywords bold. This is a very important SEO technique.

    Content Creation Tips
    Main Components Of SEO

    • Use infographics in your blogs. Infographics are used to visually represent information and data and are popular as they make complex information easy to understand. Infographics are eye-catching and easy to interpret. Therefore, people like infographics. You can use websites such as Canva to create infographics.
    • Write SEO friendly meta titles and descriptions for each blog.
    • The URL of your blog should be short and simple and should not contain stop words like at, in, of, for, etc.
    • Format your blog well. Make proper use of header tags while giving headings. No extra spaces should be given in the blog. Use bullet points if required. Embed YouTube videos or tweets related to the topic if they can add value to your blog.
    • Insert images in the blog. Give proper captions to the images and use keywords as ALT text.
    • Use catchy and attractive titles so that people get attracted to the title and open the blog to read it.

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    1. Understand what type of audience will your blog help and attract. Write the blog in such a way that it helps them resolve their queries about the topic.
    2. Always give 100% correct information to your readers. If they find out that you have used false information In your blog, they may not visit any of your blogs again. Make use of data and information available on the internet to back your facts. Never write any piece of information in your blog that you are not sure about.

    Blog Writing Tips From Neil Patel, Founder Of UberSuggest

    1. Give examples about the information you provide in your blog so that people can understand it.
    2. After writing the blog, review it, and correct out any typography or grammatical mistake you find. People do not like blogs or articles which contain mistakes such as spelling errors and grammatical errors. You can also use tools such as Hemingway and Grammarly to remove any grammatical or spelling mistakes in your blog.
    3. Never post plagiarized content on your blog. There are also online tools available that you can use to check plagiarism in your blog and correct it. Some examples of these tools are smallseotools.com and plagiarism-checker.com.

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    You can write good blogs by having patience and using these tips will help you to reach out to a wide audience. Always write your blogs keeping in mind your readers’ needs and questions and try to clear their doubts through your blogs. Write such good blogs that a reader is compelled to read all of your blogs after he reads one of them.