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Tag: SEO

  • Top 10 Best Free & Paid Online Digital Marketing Courses in 2022

    At a time like this, if a business has to survive in this world, then they need a strong marketing game and right now, if a business is not into digital marketing, then they are missing out a lot. Digital marketing has now become the main part of a marketing strategy for any kind of business.

    Let’s be honest, if your business is not out there on the internet, then you are not even in the competition. We live in a world where the invention of the internet has changed everything. There is hardly anyone who is not on the internet, so marketing here is important to truly entice your customers.

    Digital Marketing is not something that can be done, just because you want it to. If you want to properly market your business on the internet, you need to learn the art of digital marketing. It is a form of marketing where the internet and digital technologies are used to advertise the products or services of a business.

    Digital marketing is also known as online marketing and they are done through social media, email, search engines, and websites. Digital marketing helps in finding a potential customer of a business through the internet and other digital mediums.

    Various courses are available on digital marketing all around, especially online courses. In this article, we will talk about the top Digital marketing courses that one could take to master the art of marketing on the internet. So let’s get right into the business.

    The rise of digital marketing has led to a rise in digital marketing courses as well. Some of the best online digital marketing courses are listed down below:

    “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

    1. Udacity: Become A Digital Marketer
    2. LinkedIn Learning: Social Media Marketing For Small Business
    3. edX: Digital Branding And Engagement
    4. Springboard: Search Engine Optimization
    5. Google Digital Garage: Fundamentals of Digital Marketing
    6. Google Analytics Academy: Advanced Google Analytics
    7. Udemy: The Complete Digital Marketing Course
    8. Illinois and Coursera: Digital Media and Marketing Strategy
    9. University Of California Davis: The Strategy of Content Marketing
    10. Alison: Copywriting For Conversions

    1. Udacity: Become A Digital Marketer

    Course Fees- ₹58,257

    Course Duration- 3 Months

    Udacity: Become A Digital Marketer
    Udacity: Become A Digital Marketer

    This course is considered as a nanodegree and provides three months time to complete it. It consists of a number of topics that you can learn from this course. It includes learning about the basics of marketing, content strategy, and social media marketing. Not only that here but lessons are also given on how to make a successful email campaign.

    Skills covered in Udacity: Become A Digital Marketer are:

    • Content Strategy
    • Social Media Marketing
    • Social Media advertising
    • Google ads
    • SEO
    • Email marketing
    • Display advertising
    • Google Analytics

    2. LinkedIn Learning: Social Media Marketing For Small Business

    Course Fees- ₹1150

    Course Duration- 1hr

    LinkedIn Learning: Social media Marketing for Small Business
    LinkedIn Learning: Social media Marketing for Small Business

    This course is a blessing for those who want to make their small business presence known on social media. The topics that are covered in this short course of 1 hour are SEO strategies, creating social media plans, and basing the usage of SEO on customer behaviour. This way a proper and strong relationship can be formed with the consumers. The popularity of this course lies in its short time of completion and elaborative modules of instructions.

    Skills covered in LinkedIn Learning: Social Media Marketing For Small Business are:

    • Social media marketing
    • Small business marketing

    3. edX: Digital Branding And Engagement

    Course Fees- ₹7,489

    Course Duration- 4 weeks

    edX: Digital Branding and Engagement
    edX: Digital Branding and Engagement

    This course is free to learn for everyone, it mainly focuses on teaching the learners how to increase their brand awareness by interacting with the consumers with their brands.

    Brand awareness needs two-way communication between the curiousness and its consumers, this course mainly tries to teach to have proper communication by realizing the shift to digital communication, creating engaging content, learning to control the challenges that one faces while communicating online.

    Apart from that, through the help of this course, one can learn how to spread their main message properly online. There are two ways to enrol for this course Verified track which will cost you ₹7,489 which includes certificates and assignments & exams, and the Audit track which is free but does not include certificates and assignments & exams.

    Skills covered in edX: Digital Branding And Engagement are:

    • Content Marketing
    • Owned Media Assets
    • Earned Media

    4. Springboard: Search Engine Optimization

    Course Fees- Free

    Course Duration- 44+ Hours

    Springboard: Search Engine Optimization
    Springboard: Search Engine Optimization

    This course is perfect for those who want to learn about Search Engine Optimization (SEO). Here, one can learn the basics of SEO and can understand how they can drive traffic to their website.

    This course also covers some other topics like link building, keyword research, and on-page optimization. It also gives you an option to track your SEO performance. This course gives out in-depth knowledge regarding SEO to the course takers. The course does not include video lectures, it has blogs of the industry experts such as Neil Patel, Searchengineland, Yoast etc.

    Springboard: Search Engine Optimization Course
    Springboard: Search Engine Optimization Course

    Skills covered in Springboard: Search Engine Optimization are:

    • Keyword research & Content planning
    • On-page optimization
    • Technical SEO
    • Link building
    • Results & Reporting

    5. Google Digital Garage: Fundamentals of Digital Marketing

    Course Fees- Free

    Course Duration- 40 Hours

    Google Digital Garage: Fundamentals of Digital Marketing
    Google Digital Garage: Fundamentals of Digital Marketing

    Accredited by Interactive Advertising Bureau Europe and is also accredited by Open University, it is a very popular digital marketing course as it gives out 26 modules.

    Among those modules, one can learn about building the business presence on the web, learning and planning about online business strategy, and search marketing. It’s a time-consuming course and requires 40 hours for its completion, this course is free and provides a certificate as well.

    Skills covered in Springboard: Search Engine Optimization are:

    • Business strategy
    • Content marketing
    • E-commerce
    • Email marketing
    • Local marketing
    • SEO
    • SEM
    • Web optimisation

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    6. Google Analytics Academy: Advanced Google Analytics

    Course Fees- Free

    Course Duration- 6 Hours

    Google Analytics Academy: Advanced Google Analytics
    Google Analytics Academy: Advanced Google Analytics

    This course by Google teaches you all about collecting and processing data, how it can be collected and how it can be converted into reports that are readable. Here one can also learn about dynamic remarketing. Apart from that, one gets to explore different areas like segmentation, channel reports, and audience reports as well.

    Skills covered in Google Analytics Academy: Advanced Google Analytics are:

    • Custom Dimensions
    • Custom Metrics
    • Event Tracking
    • Segmentation

    7. Udemy: The Complete Digital Marketing Course

    Course Fees- ₹455 to ₹3499

    Course Duration- 6 Hours

    Udemy: The Complete Digital Marketing Course
    Udemy: The Complete Digital Marketing Course

    This course consists of 12 individual lessons that cover different digital marketing topics. It includes learning how to build a WordPress website. Apart from that email marketing, social media marketing, Google AdWords, copywriting, and other different topics can be learned in this course. More than 36 articles and resources are available in this course to study.

    Skills covered in Udemy: The Complete Digital Marketing Course are:

    • Market Research
    • WordPress
    • Email Marketing
    • Copywriting
    • SEO (Search Engine Optimisation)
    • YouTube Marketing
    • Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora)
    • Linkedin Marketing
    • App Marketing
    • Google Adwords
    • Facebook Ads
    • Google Analytics

    8. Illinois and Coursera: Digital Media and Marketing Strategy

    Course Fees- Free

    Course Duration- 20 Hours

    Illinois and Coursera: Digital Media and Marketing Strategies
    Illinois and Coursera: Digital Media and Marketing Strategies

    This course teaches you to create a proper digital marketing campaign. The topics that are covered in this course are social media strategy, email marketing, and video marketing. One also gets to learn about mobile marketing. This is a free course offered by Coursera without certification. As like other courses of Coursera you have to pay for the certificate.

    Skills covered in Illinois and Coursera: Digital Media and Marketing Strategy are:

    • Digital Marketing
    • Social Media
    • Content Marketing
    • Search marketing
    • Brand Communication

    9. University Of California Davis: The Strategy of Content Marketing

    Course Fees- Free

    Course Duration- 19 Hours

    University Of California Davis: The Strategy of Content Marketing
    University Of California Davis: The Strategy of Content Marketing

    This is one of the top online digital marketing courses and is offered by Coursera. The main thing about this course is that it mostly focuses on teaching central strategies that will attract consumers online. It is a five-week course and then you can learn to create creative content, effective content marketing strategies, and build an overall professional brand for your business.

    Skills covered in University Of California Davis: The Strategy of Content Marketing are:

    • Content marketing
    • Copywriting
    • Management

    10. Alison: Copywriting For Conversions

    Course Fees- Free

    Course Duration- 3 Hours

    Alison: Copywriting For Conversions
    Alison: Copywriting For Conversions

    This course teaches about writing content that can entice consumers. It is for small businesses that focus on selling products and services online. Capturing the attention of the audience is very important and only a good copy can do that, it can create a want for the products or services and that may result in an increase in sales. If you pass the course with 80% then you’ll get to have a certificate.

    Skills covered in Alison: Copywriting Fore Conversions are:

    • Copywriting
    • Lead Generation

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    Conclusion

    In this age, it is important for every business to make their presence online. This is where one will get their customers from, plus you can interact with them as well. All these can be done only through digital marketing. All the above courses help in making your brand known in the virtual world and making you an expert in digital marketing.

    FAQ

    Which is the best course in digital marketing?

    There are plenty of courses available in the market but if you want to get into digital marketing try Free courses provided by Google and Semrush.

    What is Digital Marketing?

    Digital marketing is a form of marketing where the internet and digital technologies are used to advertise the products or services of a business.

    Is Digital Marketing a good career?

    Yes, it is a good career and is best suited for people who have creative and analytical skills.

    What is the salary of a digital marketer?

    An average digital marketer earns around Rs 5 lakh per annum in India.

  • What Is Backlink Profile and Why Is It So Important for SEO in 2022?

    We all have used the Google search engine. Where we just need to post our question and Google will point out all relevant information from its collection. The information received is in the form of multiple links given in a list form. Through which users can select anyone as per the criteria they want.

    But have you ever wondered what can be the thing that divides the information in such a manner and ranks them? Which source has to be placed at the number one position and which information has to be given the next position.

    For easy understanding, we can assume that all the process is based on a few different concepts such as SEO, Keywords, Backlinks, etc. In this article, we will be going through the concept of Backlink and its importance for SEO.

    What is Backlink?
    What is a Backlink Profile?
    Importance of Backlink Profile for SEO

    What is Backlink?

    A backlink is a name given to those links that direct a user from one webpage to another. They can be the links of directing from one website to another also termed as external backlinks. Or they can be the links directing the user from one webpage to another webpage of the same website, also termed as Internal Backlink. The other common terms used for a backlink are an inbound link and an incoming link.

    Backlink has many roles when we talk about a website and its Google ranking. Google was launched in 1998. From then till now there are many changes made in it at every possible angle to provide better service.

    At the time of its initial launch, Google used to provide the results based on links attached with a web page. The original algorithm used for providing web page ranking was named “PageRank”.

    After many years, all basic things have evolved into better options. But the idea of a ranking webpage with the help of a backlink has still stayed at the same place with a minor change.

    Earlier pages were shown based on backlinks only. However now the results are based on multiple factors, with backlink considered as one of the key factors in determining the results. So with this theory, we can assume backlink is still a fundamental part of SEO.

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    Backlink profile in simple words can be said as the collection of all links directed to the particular website. Backlink profile is not just a simple collection of links, it stores all the information and characteristics of links such as types of links, anchor text, domain quality, relevance, link quality, page performance, etc.

    The prime work of backlink profiles is to enable easy and quick help in determining and achieving higher ranking, determining the tactics to increase traffic to the site, and many other similar services.

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    Backlink has a simple concept. But the work it does and the importance it carries for SEO is a lot to consider.

    Each website is created with the purpose of the target to achieve the best Google rank. To fulfil the target, Backlink can be one of the key factors. When multiple websites provide the link of any single webpage, Google finds it trustworthy. Hence the results shown include the webpage in a good ranking position.

    It is not a mystery of using backlinks for increasing the traffic of a site. The main purpose of a backlink is to direct a user from one site to another or from one page to another. So when there are multiple backlinks given, there are more chances of driving traffic to the site.

    New Content Is Searched by the Means of Backlink

    There is an abundance of content posted on Google each day. For the reason of finding new content, Google algorithm “spider” takes the help of backlinks provided by the trusted sites.

    If the backlinks are given by trustworthy platforms, Google gets the idea of content as useful information. The same mechanism is applicable for users also. When a user gets some backlink from their trusted source, the content from the link will also have a similar impression on the user. Hence it creates a good impression and increases the trust between both the user and search engine.

    Creates a Way for Initiating a Relationship Between Different Sites

    Having good relations with authentic sites can provide beneficial support. This can be done by using backlink as a conversation method. It is a good practice to use authentic sites for the promotion of our products and sites by the means of someone else’s way.

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    Conclusion

    Backlinks are an essential part of each website. They are responsible for ranking the site in Google and making an impression on Google. Good and authentic site backlink allows the site to be on a better side and having a backlink from spam creates the same impression as a spamming site.

    It is one of the major things to look at and has many roles attached. Some of the essential information has been shared in the above article related to backlink and backlink profiles.

    Frequently Asked Questions

    A backlink profile is a collection of links that stores all the information such as anchor text, domain quality, relevance, link quality, page performance, etc.

    Calculate the total number of links, Number of unique domains, Anchor text usage and variance, Fresh links, and Page performance.

    Backlinks create a good impression of your website. It also helps your website rank higher on Google.

  • Success Story of Semrush – Online Visibility Management SaaS Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Semrush.

    In the era where everything has become online, locating their product or site on top of the Search Engine Results Page (SERP) would always be a priority for any webmaster. However, in order to improve online visibility, one has to enhance their site for SEO, backlinks, and many other improvements.

    The demand for SEO, keywords and competitor analysis was almost nil before Google’s arrival. Only after the mid-1990s, these concepts were born along with Google, the demand of which skyrocketed in a very short time. Today, the SEO industry has a whopping $80 Billion market valuation. Furthermore, it is expected to show a compound annual growth rate (CAGR) of 19.6% by 2025. Similarly, keyword research, competitor analysis, SMM, and various other marketing tools have also gained huge market demand in the past two decades.

    This increase in demand has increased the number of SaaS tools to provide the relevant services that today’s market demands. Of all those available options, Semrush stands to be the crown of Search Engine Marketing (SEM). Established in 2008, Semrush helps its users to improve their website’s ranking by offering support in SEO, PPC, Keyword & Competitive research, SMM, and content marketing services.

    Semrush – Company Highlights

    Company Name Semrush
    Headquarters Boston, Massachusetts, USA
    Industry Search Engine Marketing (SEM)
    Founders Oleg Shchegolev, Dmitri Melnikov
    Founded 2008
    Funding Raised $40 Million
    Revenue $124.88 Million (FY20)
    Website Semrush.com

    About Semrush

    Semrush – About
    Semrush – Latest News
    Semrush – Industry
    Semrush – Founders and Team
    Semrush – Startup Story
    Semrush – Mission and Vision
    Semrush – Name and Logo
    Semrush – Business Model
    Semrush – Revenue Model
    Semrush – Challenges Faced
    Semrush – Funding and Investors
    Semrush – Acquisitions
    Semrush – Online and Social Media Presence
    Semrush – Awards and Achievements
    Semrush – Competitors
    Semrush – Growth
    Semrush – FAQs

    Semrush – About

    Semrush is a Software as a Service (SaaS) platform that provides solutions to SEO, Keyword Research, Competitor Analysis, PPC, Content, and Social Media Management. It is an all-in-one tool that helps the user to improve their website’s online visibility. Semrush also provides marketing insights on paid advertising and competitor analysis, as well as, extends its support to content management and marketing.

    Oleg Shchegolev and Dmitry Melnikov established Semrush in 2008. This SaaS platform commenced its operations with 2 tools and a few friends as their initial customers. Today, Semrush has more than 50 tools that had served over 7 Million users in around 143 countries so far. The company went public on March 24, 2021, through Initial Public Offering (IPO). Semrush IPOs were listed and traded on New York Stock Exchange (NYSE).

    Semrush – Latest News

    January 20, 2021 – Semrush acquires popular marketing and SEO training platform Backlinko. This acquisition would not just add 500K in monthly traffic but a wide array of trusted resources for training the world of digital marketers today in SEO and content marketing. The co-founder of Semrush is thrilled with this deal. Here’s what he shares through his Linkedin handle:

    Brian Dean on LinkedIn: Semrush Acquires Backlinko.com, Adds 500K in Monthly Traffic | 315 comments
    BIG NEWS: I sold Backlinko Needless to say, I’m thrilled! Semrush is the perfect company to take Backlinko to the next level. Backstory: About 3 months… 315 comments on LinkedIn
    LinkedIn204 Posts

    November 17, 2021 – Semrush filed a registration with the US Securities Exchange Commission, for Proposed Public Offering. It is said that the proceeds from the shares will be invested in the development of marketing and sales activities.

    November 9, 2021 – Semrush announced its 3rd Quarter results as of September 30, 2021. It has reported a revenue of $49.3 Million and it has gone up 53% year on year.

    Semrush – Industry

    Semrush belongs to the industry of Search Engine Marketing (SEM), a subset of the broader industry of Digital Marketing. Search Engine Marketing is a kind of marketing that promotes the website’s online visibility on a Search Engine Results Page. It can be done through paid advertisements or by incorporating SEO. Search Engine Optimization is done by rewriting or fine-tuning the website’s content to promote them in SERP.

    The SEM industry has been growing day by day since Google’s entry into the market in the mid-1990s. As of September 2021, the SEM market is mostly occupied by Google with a share of 86.64%. Other search engines like Bing and Yahoo have a market share of 7% and 2.75% respectively, as stated by Statista.

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    Semrush – Founders and Team

    Oleg Shchegolev - Semrush Founder
    Oleg Shchegolev – Semrush Founder

    Oleg Shchegolev

    Oleg Shchegolev and Dmitry Melnikov are the founders of Semrush, who share a friendship of over 30 years. They started building SEO tools together in 2006. Later, Semrush revolutionized the market and are now on their way to conquering the industry.

    Oleg Shchegolev

    An alumnus of Peter the Great St. Petersburg Polytechnic University, from where he completed his Bachelor’s degree in Computer and Information Systems Security/Information Assurance, Oleg started his career as an SEO Manager at Strider. He then served as the COCEO of tirnet.ru before co-founding efind.ru. After being aligned with the previous company for over 3 and a half years, Oleg joined SEOQuake, where he served as the Co-founder and CEO. He is presently serving as the Co-founder and CEO of SEOQuake and SEMRush.

    Dmitry Melnikov

    Dmitry Melnikov is another Co-founder of Semrush, who also serves as the COO of the company. After completing his Bachelor’s from SPBETU, LEEI, Dmitry started serving as a Board Member of efind.ru. He then served as a CEO at tirnet.ru. After leaving the job at tirnet, Melnikov joined as a co-founder of the SEOQuake Team and took the role of COO. He is currently serving the role at SEOQuake along with being a COO of SEMRush.

    The key people of Semrush are:

    • Oleg Shchegolev – Chief Executive Officer (CEO)
    • Dmitry Melnikov – Chief Operating Officer (COO)
    • Evgeny E Fetisov – Chief Financial Officer (CFO)
    • Eugene Levin – Chief Strategy Officer (CSO)

    The employee strength of SEMRush was last reported to be 979 in April 2021.

    Semrush- Startup Story

    Oleg Shchegolev and Dmitry Melnikov, in 2006, developed a tool for personal use, to look out for SEOs and other online strategies. The tool was initially named Seodigger. Later, in 2007, it was renamed to SEOquake. Shchegolev and Melnikov shared their tool with friends, friends of friends and this went on to build a good network for SEOquake. Meanwhile, they kept adding new features and tools to their platform, which further increased their popularity.

    Owing to the reception, both the co-founders decided to take the business further to the market. With a brand image already built, they founded the company in 2008, with a new name Semrush. They further focussed on product development and expansion. Today Semrush has grown to serve users with more than 50 tools and leads the SEM market around the world.

    Semrush – Mission and Vision

    Semrush’s mission is to give a better and transparent online competition for users. They wanted to help their users in developing and improving their website in every possible way.

    Their vision is to create time for professionals and creators to concentrate on their business and creativity. The work of improving the user’s online visibility will be taken care of by Semrush is what the company aims at. Semrush operates with such a mission and vision that helps them grow along with its users.

    Semrush Logo
    Semrush Logo

    Semrush revealed its new logo on December 11, 2020, along with a new visual identity. The company stuck to its core fireball element in the new logo, like their old one. But they have made it look simple and more attractive. Semrush reasoned their logo as “the creative spark that ignites the engine of marketing”.

    Semrush has always used hot orange and dark indigo as its primary color. Now it has included a few more vibrant colors to improve the visual experience for users. The name of the company was also changed from SEMrush to Semrush in December 2020.

    Semrush – Business Model

    Semrush contains a business model that offers its services for advertising, social media, SEO, content marketing, and market research, all integrated into one tool. Here are the in-depth activities provided under each category of services:

    Advertising – Semrush offers the best keyword choices, manages the cost of advertising, and analyses the ad copies of competitors.

    Social Media – It helps the users in scheduling and automatically posting content, analyzing one’s performance and that of competitors, and managing social ads.

    SEO – Potential keyword research can be done along with SEO audits, analyzing backlinks, and tracking SERP.

    Content Marketing – You can find the best topics for your content that might attract your audience. Semrush audits your content and helps it improve for SEO.

    Market Research – Analysis and give ideas to increase traffic for your website and provides reports regarding competitors’ promotion strategy.

    Semrush – Revenue Model

    Semrush has reported overall revenue of $124.88 Million in the year 2020. Their 3rd quarter revenue for 2021 has increased 53% year on year. Semrush raises its revenue by offering its tools and services for a price that is charged from users. Semrush has a free plan available that comes with limited functionality.

    Semrush revenue model consists of three plans out of which, the first two plans come with a free trial for 7 days. With an annual commitment, a discount of up to 17% is offered on the monthly plans listed below:

    • Pro – $119.95/month
    • Guru – $229.95/month
    • Business – $449.95/month

    Semrush – Challenges Faced

    Though Semrush provides a better service than their competitors, they have faced a few challenges in the past and are expecting more in the future.

    • Semrush has been facing continuous net losses since 2016. They have incurred a net loss of $10.2 Million in 2019 and $7 Million in 2020. The company accumulated a deficit of $ 35.8 Million. Semrush is further uncertain about its profitability in the future.
    • The Covid-19 pandemic has pushed the company into a new challenge. It has increased the growth of Semrush rapidly and this pushed them to increase the employee count to manage the growth. But the travel restrictions have made it difficult for them to provide training and other facilities for the new employees. Thus Semrush faces a challenge in managing its growth effectively.

    Semrush – Funding and Investors

    Semrush has raised a fund of $40 Million through a Venture round on April 24, 2018. It was the only fundraising activity, other than its IPO, carried out by Semrush. This round was led by 3 investors namely, Headline, Greycroft, and Siguler Guff & Company.

    Semrush – Acquisitions

    Semrush acquired two companies to date. It acquired the famous Marketing and Search Engine Optimization (SEO) training app Backlinko on January 20, 2022. The popular training platform boasts of pulling in 500K visits a month, as per the reports of December 2021, which it will be adding to the leading online visibility management Saas platform along with its prized resources that are elementary for training purposes for the world of digital marketers of today. This acquisition would be a great help towards building the marketing education that Semrush is currently focussing on. The Co-founder of Semrush and CEO at Exploding Topics, Brian Dean is thrilled with this acquisition and stated that he would continue to be associated with Backlinko on a part-time basis, as part of the agreement with Semrush.

    Semrush previously acquired Prowly PR Software, a public and media relations SaaS company on September 16, 2020. The price of this acquisition remains undisclosed by both companies. Semrush has made no acquisitions other than Prowly PR Software, over the years so far.

    Acquiree Name Acquired Date Price
    Backlinko January 20, 2022 –
    Prowly PR Software September 16, 2020 –

    Semrush – Online and Social Media Presence

    Semrush has an active profile on all social platforms. Particularly, their Twitter handle is extremely active. The team responds to every query and grievance raised on Semrush, by people on social media. Their tweets and posts are quite interactive and interesting. In addition to responding to users, they make posts on their achievements, new products and updates, and simplified guidelines. Semrush’s followers count:

    Twitter : 170K Followers
    LinkedIn : 192K Followers
    Instagram : 78.9K Followers
    Pinterest : 11.3K Followers
    Youtube : 91.2K Subscribers

    Semrush – Awards and Achievements

    Semrush has been awarded as the Best SEO Software by various continents. The following are the international awards that recognized Semrush over the years:

    • European Search Awards, 2017 &2020
    • Global Search Awards, 2021
    • MENA Search Awards, 2019
    • US Search Awards, 2019
    • UK Search Awards, 2019, 2021
    • Interactive Marketing Awards, 2019
    • Dutch Marketing Awards, 2018
    • SEMY, 2018

    Semrush – Competitors

    Though Semrush is a supreme tool, it has few notable competitors along the track to race with. Moz and Ahrefs prove to be worthy competitors in terms of SEO, Keyword Research, Backlinks, and Competitor Analysis. Here are some of the top competitors of Semrush:

    • Moz
    • Ahrefs
    • Serpstat
    • SpyFu
    • SE Ranking
    • KWFinder

    Semrush – Growth

    Semrush is a startup that commenced in 2008, has grown to hold the crown of the SEO market, and is trusted by popular brands like Tesla, Apple, Amazon, IBM, etc. The company has run its business without raising funds since its formation, except for the $40 Million raised in 2018. This exhibits the level of hard work, achievements, and quality, their products and services have for the customers.

    With 79,000 paid customers across 143 countries in the world, Semrush had hit a revenue of $49.3 Million in 2021 (quarterly results up to the third quarter in September). The Semrush revenue tops the table when compared to its competitors. The rapid growth in recent years has encouraged Semrush to go public. The company listed its IPO in NYSE on 24th March 2021 and managed to raise $140 Million on the first day.

    In addition to its financial growth, Semrush has developed and upgraded its tools and services. They’ve grown to be the fastest Backlink Crawler, crawling 25 Billion URLs per day. Furthermore, Semrush also enlarged its data warehouse with 808 Million Domains, 43 Trillion Backlinks, and 20 Billion Keywords so far.

    Semrush had more than 20% growth in both free and paid users using the platform, between 2019 and 2020. Their revenue for the 3rd quarter of 2021 was $49.3 million which is up by 53% year on year. This growing customer base results in increased revenue, which further implies the growth of the company.

    Semrush – FAQs

    What is Semrush?

    Semrush is a SaaS platform that provides solutions to SEO, Keyword Research, Competitor Analysis, PPC, Content, and Social Media Management.

    How many employees does Semrush have?

    Semrush has more than 980 employees working in their 7 offices across the world.

    Who are the founders of Semrush?

    Oleg Shchegolev and Dmitry Melnikov are the founders of Semrush.

    What is the Market Valuation of Semrush?

    The market value of Semrush is approximately $3.3 Billion.

    What is Semrush widely used for?

    Semrush is an all-in-one SaaS tool widely used for improving online visibility. Semrush services include:

    • SEO
    • Keyword Research
    • PPC
    • SMM
    • Competitive Research
    • Content Marketing
    • Marketing Insights

  • Shopify Business Model | How Does Shopify Make Money

    What could possibly come to your mind when you first witness the term “Shopify”? The only possible fraction of this term could be “Shop“. Shopify is not present in the physical world and that’s why probably has more effect on the customers. Since every business has moved to a digital platform, why not start with helping those who want to survive the market online.

    With other online platforms where retailers list their products to sell, it’s more like swimming in a pool to win against the other competitors. But with Shopify, one has to just keep swimming in his own pool and survive the water.

    Let’s understand the complete business model of Shopify and how it makes money.

    What is Shopify?
    Features of Shopify
    How Does Shopify Work?
    Shopify Business Model | How does Shopify Make Money
    FAQ

    What is Shopify?

    Shopify was first founded in 2004. It is an e-commerce platform that helps sellers build a website and sell their products online. With all the ups and downs, by the course of a decade, the sales of Shopify skyrocketed. Shopify had about 12,000 merchants by then and earned a huge revenue of $105 million. It is especially known for its flexibility of payments. Its adaptability in business helped it to flourish.

    Features of Shopify

    The e-commerce platform is easy to operate, it is designed for the easy understanding and accessibility of the retailer. The retailer gets numerous features useful in selling products like reporting, email marketing, SEO, analytics, or branding.

    Blogging

    Shopify Website Builder
    Shopify Website Builder

    Shopify also provides the blogging feature that allows developing the site; one can choose themes, write articles, and initiate discussions. Moreover, it provides hosting, which means that Shopify will handle all technical issues related to your shop.

    Dropshipping

    Shopify Dropshipping
    Shopify Dropshipping

    For someone who is interested in Dropshipping, he/she can start with this platform. According to reports, Shopify has over 800,000 stores. The stores are built using this application. It is a comparatively safer platform. Apparently, Shopify and the online store are going to survive more than anyone can imagine as merchants are widely reliable.

    Online Store

    Shopify gives merchants their sole identity, they have their own digitally controlled store to brand and market. It even helps in the branding of products and accepts a wide range of payment methods from the customers of the merchants. Interested Retailers can build and create an online store with plans starting from $9/month. It also provides 14 days of free trial use.  

    POS

    Shopify POS
    Shopify POS

    The POS (point-of-service) options are out of the box. It helps the stores and itself to stand apart from its competitors.

    Unforgettable customer service

    Shopify Customer Service
    Shopify Customer Service

    Unlike other platforms, Shopify gives quite satisfying customer service which is the primary reason why they love Shopify. Shopify has a huge database of FAQs, email & chat support, most importantly with an informative and helping agent on the other side of the call.

    You name the product and you can sell it on Shopify. Nothing limits the lists of products/services.

    How Does Shopify Work?

    Shopify, in simpler terms, helps one build their own website for their business. Shopify acts as a provider of online stores. It helps you to directly create a professional trade website by registering and logging into your account.

    Setting up other simple things and then the users are ready to upload and sell the products at their convenience. It helps them to start a business journey, without requiring to have any knowledge about website building.

    Now let’s look at How one can start selling on Shopify. It is pretty simple to understand how to set up the business on Shopify.

    • First of all, you have to create an account on Shopify to enrol yourself as the seller on the platform.
    • Add products or services from the account, add and customize the theme for the product and finally add a domain.
    • Add text as the description of the selling product and add a suitable image for it.
    • Enable payments from settings. It has got its own payment gateway called ‘Shopify Payments’, it’s a free service. If the retailer uses other gateways – such as PayPal, Amazon Pay, or other methods, he will be charged.
    • Add the shipping settings. One can buy shipping labels and decide at what rate the seller wants to charge the customers.
    • Users can add some apps from the Shopify App Store to market and sell the products on that platform too.
    • Select a Price plan. The user has to upgrade after the free trial by selecting the ‘Select a plan’ button at the end of every page to keep going.
    • When the process is done, the store can then be published.

    Shopify Business Model | How does Shopify Make Money

    Shopify makes the majority of its revenue through monthly subscription plans and payment gateways for the usage of its services. It also makes revenue from its merchant solutions which can be technical support, marketing, and customer services.

    Shopify Subscription Plans
    Shopify Subscription Plans

    The business of Shopify is truly based on the subscription of the merchants. The subscription amount gives lucrative returns than merchant services. On the contrary, the company made over 50% of its revenues from another stream called merchant solutions.

    Shopify’s gross volume comprises mainly from merchants paying for the Advanced Shopify and Shopify Plus plans.

    As a report by Shopify, it earns heavy from the highest-priced tier (Shopify Plus) higher compared to the lowest tiers. Shopify Plus is a service for valued enterprise customers, with larger volumes.

    Shopify Plus
    Shopify Plus 

    Enterprise contracts are also way more promising as the enterprise clients usually sign an annual or multi-year contract. The huge organizations are more stable comparatively. The plans are automatically renewed unless there’s an intimation of cancellation by the enterprise account. It has around 5,300 enterprise accounts as of 2018. Just Imagine the returns!

    Shopify Revenue
    Shopify Revenue

    Revenue comprises services of Shopify POS, Payments, Capital which makes Shopify more reliable to provide a higher value to its subscribers. Thus making its subscription plans more genuine and reasonable.

    Shopify defines its platform as a multi-tenant, cloud-based system engineered for high scalability, reliability, and performance. Shopify merchant solutions primarily make money from payment processing fees from Shopify Payments, Transaction fees, Shopify Shipping, Shopify Capital, Referral fees from partners, and sales of point-of-sale (“POS”) hardware.

    Conclusion

    Starting an online business is the best option any person can do. Selling the products in the offline market is time-consuming and needs effort. But to do that you don’t have to create your own website or hire a web developer. All these can be done with the help of Shopify. Create a seller account on Shopify and sell your products online. Happy Selling.

    FAQ

    What kind of business model is Shopify?

    Shopify operates on a platform business model where third-party sellers sell their products.

    How is Shopify making money?

    Shopify generates revenue from subscriptions, transactions, payment, referral fees, commissions and advertising.

    Who is Shopify’s biggest competitor?

    BigCommerce, an e-commerce platform based in the united states is one of the biggest competitors of Shopify.

  • White Hat Vs Black Hat Vs Grey Hat SEO | When do we need these SEO Techniques?

    Search Engine Optimization (SEO) in simple terms means of improving the quality and quantity of traffic that a website wants. But, are there types of SEOs that digital marketing companies or any other online websites should know about?

    People who do not know about these SEO terms should know that there is a difference between each of them and each has got its functions. Once you know which one is used for which kind of purposes then you can choose among these. First, you must know what they are and what are they used for.

    What is White Hat SEO?
    What is Black Hat SEO?
    What is Grey Hat SEO?
    Differences Between White Hat, Black Hat, and Grey Hat SEO
    When to Choose White Hat SEO?
    When to Choose Black Hat SEO?
    When to Choose Grey White SEO?
    Conclusion
    FAQs

    Types of SEO- White hat SEO, Black hat SEO, and Grey hat SEO

    What is White Hat SEO?

    To quote the definition of White Hat SEO then it is the ‘body of approved SEO tactics’. The White Hat SEO was designed so that it could increase the position of a particular website on the SEO results page.

    Therefore, you can understand its importance and why they are used on websites. But, the main drawback of using White Hat SEO is that you won’t be getting quick results. One must keep patience to see the growth in their website.

    What is Black Hat SEO?

    Black Hat SEO, on the other hand, is the technique used to increase the ranking of either a website or a web page on search engines platforms. The term ‘black hat’ was used because it was to distinguish the ‘bad guys’ of Western movies.

    Keeping aside all the benefits of Black Hat SEO, one of the major disadvantages is that if a website is caught using this technique then that website could be penalized. If you want to use the techniques of Black Hat then it can be used for bots and spiders aka search engine crawlers.

    Black Hat SEO techniques to avoid

    What is Grey Hat SEO?

    Grey Hat SEO is another set of tactics and techniques that is the combination of both white hat and black hat SEO. Grey Hat SEOs matter a lot because they could improve the rankings of your website without any kind of negative consequence.

    Grey White’s services fall somewhat in between white hat and black hat SEO. If you want to use this technique then make sure you know about its risks and disadvantages. If you are using Google’s services then learn about its guidelines so that you do not face any risk in the future.

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    Differences Between White Hat, Black Hat, and Grey Hat SEO

    White-hat Vs Black-Hat Vs Grey-Hat SEO
    White-hat Vs Black-Hat Vs Grey-Hat SEO

    Basis of Distinction White Hat SEO Black Hat SEO Grey Hat SEO
    Meaning An SEO tool that is used for improving the search performances of a website. SEO tool used by websites to increase page or website rankings. Combination of both white hat and black hat SEO.
    Benefits Good for building networks with online users along with many more benefits. Beneficial for short-term uses. The tool helps taking advantage of blind spots, limitations, and gaps. Beneficial for improving the ranking of websites without any negative consequences.
    Disadvantages White Hat SEO takes a lot of time to show expected results. One must have patience if one is using White Hat SEO. The website could get penalized and all your efforts might be a total waste. Black Hat SEO is an unethical method. Not as good as other SEO tools. Not at all recommended for long-term strategic planning.
    Legality It is Legal. It is not illegal but it does violate some guidelines that are set out SEOs. It is legal but has got greater risk factor than the others.

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    When to Choose White Hat SEO?

    There are different websites on the internet and not all these websites will work on the same thing. Thus, depending on the work type one should choose the most suitable SEO tool for their website. White Hat SEO can be used if your website is all about the following few types of works:

    • To create meaningful, useful, and informative content on your website.
    • If your website is all about educating people.
    • Good content will want other websites to link your website as a resource which is also one of the reasons why you should consider choosing White Hat SEO.

    When to Choose Black Hat SEO?

    Think carefully before opting for using Black Hat SEO because Black Hat SEO functions against the guidelines of Google and Bing’s services. So, there is a risk of getting your website banned permanently by either Google or Bing.

    Black Hat SEO can be chosen by people if they are planning to rank their website higher on SEOs. Some of the Black Hat techniques used by most companies include stuffing, cloaking, and also for using private link networks.

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    When to Choose Grey White SEO?

    Grey White SEO is quite different from than other two SEO. Grey Hat SEO can be considered only if your website has been created only for gaining links. This again goes against the guidelines of Google’s guidelines. So, think carefully and then choose Grey White SEO.

    Google can rank your website right on the top only if the quality of the content is top-notch. But, using Grey White SEO might not be the ideal solution for that.

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    Conclusion

    If you are publishing content on Bing then make sure there are few ads or affiliate links because your content will not rank well if you do that. Go through guidelines provided by all the search engines that are there on the internet so that you know how to work on your website.

    FAQs

    Which type of SEO is the best?

    Depending on the type of work that you do determines the most suitable SEO for your website.

    Is Black Hat SEO illegal?

    Black Hat SEO is not illegal but it goes against some guidelines set by Google. If Google finds out about it then they can take actions against you and ban your website permanently.

    Is White Hat SEO more preferred?

    White Hat SEO is ethical and legally not objectionable Search Engine Optimization. Since it promotes positive rating by a search engine, it is more preferred.

  • What Should you Consider while Hiring a Link Building Agency?

    Internet and business now go hand in hand. It is an integral part of a business in today’s world. If your business is not on the internet, then you are missing out on a lot of amazing opportunities.

    A website of a business helps in marketing them online and at a time where almost everyone is a part of the virtual world, it helps in connecting with your customers and proving you’re the reliability of your business.

    Now in the digital world, to increase sales and to make the business known to the audience, one needs to have their website visible on the internet. The website will be visible only if it is ranked at the top of the search engine of Google and others. To do that one needs to use some search engine optimization (SEO) techniques.

    SEO is a process of making the content rank higher than others in search engines like Google, Yahoo, and others, in these ways, the content will get more visibility if anyone searches for something related to that.

    “For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links, and more links.”

    — Luisito Batongbakal

    Link building is one of the search engine optimization techniques, in this article we will crack down if a business should hire an agency for link building. So let’s get started.

    What Is Link Building?
    How Link Building Helps Businesses And Websites?
    What are the Skills Needed For Link Building?
    Advantages of Hiring Agency For Link Building
    Disadvantages of Hiring Agency For Link Building?
    Top Link Building Agencies
    FAQ

    Link building here means is a process that will lead the business website to get hyperlinks from other websites. During this process number of backlinks are provided to a webpage in terms of increasing the ranking of that page or website by making the brand more visible in front of its audience.

    The main aim of link building is to increase the website’s ranking, during that time, link building can also help in other procedures as well. Some of them are:

    • While building links for the website, other websites owners are contacted and information is shared and hyperlinks are built. This way not only deals with just link building but also benefited in building good long-term relationships with other businesses.
    • With the help of link building, traffic for the website also increases apart from the ranking, these lead to the repeated visits of the consumers, which in turn becomes regular ones. Thus, the sale of that business keeps growing.
    • The links if built in such a way that it goes perfectly with relevant content; this can actually be a positive point as it gives out the notion that experts have used their talent in building these links. This way, link building helps the business/website in constructing their brand in the competitive world.

    WIDGET: leadform | CAMPAIGN: Link Building

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    Proper link building is not a piece of cake; you need to have some skills to do that. Some of those skills are:

    • Communication skills are very significant in this matter; it helps in creating relationships with other site owners and bloggers. In return, it strengthens the relationship between them for the future as well.
    • The link builder needs to be good at researching, and be familiar with the recent trends. During the process of link building over 50% of the time is dedicated to research.
    • Strong knowledge of SEO is needed, like the creation of websites, adding links, their domain, using the tools that are needed, and everything. These techniques will help them in selecting a link that will be beneficial to the website/business.
    • Adaptability is another skill that is very much appreciated, Google algorithm changes from time to time. One needs to be quick to change the strategy for link building as soon as there is a change in the Google algorithms.
    • Analytical skills are a major part that is required for link building as well. The link builder must have an idea of how many links are required for the website.

    Hiring a reputable agency for link building can be the turning point for your website/business and can bring them to the, literally.

    • The first and foremost reason for link building is to get a high ranking in the search results. Taking an expert’s help will guarantee more success as the agencies have people that are specialized in this domain.
    • The professional link builders will help in drawing organic traffic to your business through backlinking, this way the connection made during the process will remain strong even in the future. Therefore, it will result in more and more visitors to your website.
    • SEO is a tricky job; taking help from an agency that hires people who are specialized in this domain is always a better option as mistakes can cause an opposite effect that may disrupt the traffic and visibility of the website.
    • Link building agencies are aware of different strategies, so whenever there is a change in the Google algorithm, they will use their different techniques to keep the website on the top.
    • Having experts deal with the part of link building saves your time and you can use that time on concentrating on the thing that needs attention for the success of that website.

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    • There are downsides of hiring agencies as well.
    • The connections are built through agencies, so they have all the sources of the contacts. The website owner doesn’t own any information, so after parting ways from the agency, getting the same contacts again becomes trickier.
    • Sometimes link building agencies charge an extreme amounts for their services.

    Some of the most famous link building agencies are:

    • UPLERS
    • IndeedSeo
    • SEOValley Solutions
    • Webmaxed
    • WebSpero Solutions

    Conclusion

    The competition in today’s world is in peak. If you want to be on top, you need to get noticed. For that strong SEO game is needed, link building is one of its techniques. Hiring an agency for that procedure may be the best option for your website.

    FAQ

    It is a company where an SEO expert finds websites and places links to your websites on relevant pages.

    Yes, Backlinks are important for SEO performance.

    Guest blogging is considered as one of the most popular link building strategies.

  • Landingi Review: Make Professional Landing Pages Without Code

    Maintaining an internet presence is essential when you want to grow your business and build up a customer base. It gives customers a place to locate your business and acquire further information.

    Moreover, having a website or landing page is imperative for any kind of digital marketing. Making an attractive and functional landing page may appear to be a complex task but it really isn’t.

    Landingi is a modern landing page and pop-up builder that lets you build unlimited landing pages with ease. The drag-and-drop editor makes it easy, allowing anyone to design a beautiful landing page within minutes.

    What started out as an interactive agency in 2005, Landingi was launched as a product in 2012. Landingi was developed as a user-friendly marketing tool to provide independence to everyday business owners.

    Hiring developers to create a single landing page can cost well over $100. Landingi eliminates the middleman, letting you take control of exactly how you want your landing page to look. On the web, pop-ups are also increasingly popular and there are not many reasons why you shouldn’t use the same for your marketing campaigns.

    The platform still with the goal of converting visitors into leads and future customers has implemented features that are meant to help any marketing campaign and business.





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    Features of Landingi
    Pricing of Landingi
    FAQ

    Features of Landingi

    The platform is clean and has a friendly UI with minimal options to help avoid any confusion. When creating a landing page, the user has the freedom to create a page from scratch or select a template that seems appropriate to the niche and modify it.

    The template gallery has over 400+ templates based on a variety of themes for all sorts of marketing and business purposes. Once a theme has been selected you can begin editing it immediately. Some of the platform’s highlighted features include:

    Multiple Ways of Publication

    Landingi provides users with its own hosting, meaning that you can link up your domain and the page is ready to be published on the internet. Besides this, the service is compatible with WordPress, the popular CMS.

    If you’ve already got a website up and running for your business, importing your new landing page just takes a few clicks. There is support for custom domains and even adding the page to your own server through the use of embeds.

    Landingi uses AWS (Amazon Web Services) servers to host your pages so you can rest assured about uptimes and reliability. Having the freedom to host your custom landing page the way you want is quite useful.

    PageInsider

    Optimized websites gain more conversions and traffic. Landingi offers its own SEO optimization tools to improve your SEO rankings and conversion rates.

    Launching an awesome page for a campaign is only the first half of gaining more customers. It’s important to maintain and make sure that the page is optimized.

    Landingi’s PageInsider feature scans your landing page along with its content to give you a clarity score. The clarity score is based on the speed, accuracy, and data-based insights of your webpage and can give you a glimpse of how your page will perform when it’s public.

    Landingi Clarity Score
    Landingi Clarity Score

    The platform also allows you to A/B test your landing pages and pop-ups. A/B testing is one of the most popular optimization tools for a reason. It guarantees better results if it’s used properly.

    By comparing and testing it’s rather easy to know which version does better and is more likely to get conversions. The service also supports dynamic updates, so your landing pages always stay fresh.

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    Seamless Integrations

    Landingi can integrate with third-party apps to send leads, measure effectiveness, track conversions, and more. Getting those detailed, custom-made analytics with Google Analytics or automated emails with Mailchimp is possible through the platform.

    Landingi Integrations
    Landingi Integrations

    This opens up a wide range of automation and customization possibilities. Using the right marketing tools for your business has a lot to do with preferences and this is where integrations are helpful as ever.

    Landingi also supports webhooks allowing users to send data from your landing pages to any other place automatically after an event occurs.





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    Through the use of templates, the process of making a beautiful landing page simpler than it actually is. Having the option to choose from over 400+ templates for both landing pages and pop-ups, you can rest assured that there are atleast a few templates that are perfect for your business.

    The template editor is feature-packed and customizable giving users more creative freedom. The editor produces responsive and mobile-friendly pages for all the available themes. Having a visually pleasing landing page for your product certainly makes an impression.

    This is true since most people online know how to distinguish between a good-looking website and a bad one. The template gallery can be sorted according to campaign goals or industry-based themes to further narrow down your selections.

    Landingi's vast template collection
    Landingi’s vast template collection

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    Pricing of Landingi

    Landingi has been priced with the average entrepreneur in mind. The platform’s core solutions include becoming independent in business marketing and their pricing reflects the same.

    The basic plan starts at $55/month and grants access to all the templates, integrations, and creation of unlimited templates with the only cap being 50,000 unique visitors/month.

    The automate plan at $79/month supports A/B testing, funnels, schedules, and 100,000 unique visitors/month.

    The highest tier agency grants access to all of the platform’s features including access to its API at $149/month.

    All plans come with a free 14-day trial and are priced in a way that doesn’t break your bank. It’s also worth knowing that all plans include AWS hosting for your landing pages to keep things fast and responsive.

    Landingi pricing and plans
    Landingi pricing and plans





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    Conclusion

    Website builders certainly aren’t new. They’ve been around for a while and provide similar features but require additional tinkering. When it comes to marketing, it’s best to avoid the technical complexity of using a CMS and focus more on the campaigns and generate leads.

    This makes a tool like Landingi genuinely effective as it gets the job done while being simple enough for everyone. It’s a great option to consider for those wanting to generate more leads and a place to showcase their product on the web.

    FAQ

    What is Landingi?

    Landingi is a landing page and pop-up builder that lets you build unlimited landing pages with ease.

    How much does Landingi cost?

    The pricing of Landingi starts at $55/month and goes up to $149/month.

    What is a landing page?

    Landing pages are specific web pages used to grab the visitor’s attention and present them with a specific product or service.

  • Backlink Analysis – How to evaluate quality links (Ultimate Checklist)

    How do you check the quality of your backlinks?

    I have seen different approaches with different clients.

    Somewhere, It may make sense. Because everyone has their own objective of building links.

    It depends on the competition of that particular niche they are working in as well.

    Whatever, a quality link is what everyone wants.

    But, How do you determine the quality of your backlink?

    The very first and most important step of Link building Campaign is, choosing the right websites from where you want to build the links.

    If you go wrong in this step, your entire campaign will fail.

    Thus, always make sure you are focusing on the right metrics while choosing websites to build backlinks.

    But unfortunately, in most cases, lack of knowledge is a drawback in building links.

    I have seen most people run after vague metrics and end up losing money and time.

    Common mistakes while evaluating the quality of backlink:
    What are toxic backlinks?
    What makes a Backlink Toxic?
    How to avoid it?
    How to Remove Toxic Links?
    List of my KPIs:
    List of my Backlink Analysis Tools:
    FAQ

    Common mistakes while evaluating the quality of backlink:

    1. Focusing Only on DA and DR.
    2. Don’t consider the traffic.
    3. Don’t check the outbound links of the referring domain.
    4. Don’t check the Referring domain IPs.
    5. Don’t use the relevant anchor text.
    6. Don’t check the top keywords of the referring domain.
    7. Don’t check the Spam Score.

    What are toxic backlinks?

    Toxic backlinks are links that are unnatural on Google’s eye. It can impact your SEO badly. It can happen naturally as well. Thus always keep an eye on your backlinks.

    Here, I have listed a few parameters:

    • Low Domain Authority.
    • Mirror pages – Too many backlinks coming from the same anchor text.
    • Spam sites or the sites which are built for only link building purposes.
    • If the site is not indexed.
    • Links with unnatural anchor text.
    • Trust flow = Null.
    • Links those marked as sponsored.
    • Hidden links from the website’s footer.
    • Links that are forced into blog comments.
    • Free google links ( Ex: Google Maps Links).

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    How to avoid it?

    • Don’t build spammy and irrelevant profiles, directory and web2.0 links.
    • Don’t build reciprocal links.
    • Avoid Too many Keyword rich or exact match anchors.
    • If buying any links, always check relevancy, indexing status and referring IPs.
    • Avoid Links from spam comments on blogs or forums.

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    How to Remove Toxic Links?

    • Contact Site owner, publisher or editor.
    • Disavow Links.

    Here I have prepared a checklist of KPIs that people used to follow while determining the quality of a link.

    1. Domain Authority/Domain Rating.
    2. Organic Traffic.
    3. Link-type should be Do-follow only. No sponsor tag or no-follow links.
    4. Check if it is indexed on Google or not.
    5. The number of Unique Referring Domains.
    6. Relevant or natural anchor text.
    7. Alexa Rank.
    8. Trust Flow.
    9. Citation Flow.
    10. Spam score.
    11. The number of outbound links.
    12. The number of inbound links.
    13. Social shares
    14. Site and Page relevance – Similar niche or relevant sites.
    15. Referring IPs – to check PBN.
    16. Domain Age – Usually, Old domains have more authority.
    17. Link Location- Header, footer, left sidebar, right-sidebar, body.
    18. Quality of the keywords they are ranking.

    But to be honest, I don’t follow all the KPIs mentioned above.

    List of my KPIs:

    DA/DR – Must be higher than my website. It should be 30+ at least.

    Organic Traffic – Always Check the trend of organic traffic growth. Ensure the traffic is growing exponentially. Organic traffic should be a minimum of 5k on Ahrefs. Though, it may vary with the different niches.

    Growth of traffic on Similarweb
    Growth of traffic on Similarweb

    Link Location – Ensure you are getting links from the body of the content.

    Link Type – It should be Do-follow. A no-follow link does not add SEO value.

    Spam Score – Always check the Spam Score on Moz. It should be under 5 %.

    The number of outbound links – Always try to build links from the websites, which are providing very few and relevant outbound links. Avoid websites that are giving numerous outbound links to irrelevant websites.

    Check Outgoing Links from Ahrefs
    Check Outgoing Links from Ahrefs

    Site and Page relevance – Build links only from the relevant niche websites. The link must look natural inside the body of the content.

    Relevant or natural anchor text – Always use relevant anchor text. Don’t make your anchor text keyword rich.

    Indexing Status – Always check the link you have acquired, if it’s indexed on Google or not.

    Referring IPs – If you are buying links from cheap sellers who used to provide you with a list of 50 sites, then always check the referring IPs to check if those are PBN sites or not. Building PBN links is risky, Once Google identifies, you will get penalized.

    Quality of the Top-Ranking Keywords – It is important to check the top-ranking keywords. It will give you an idea about the quality of the traffic that a particular website is driving.

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    Ahrefs – To check referring domains, keywords, anchor text, traffic and Referring IPs.

    Moz – To check DA and Spam Score.

    Majestic – To check Trust flow and majestic.

    Similarweb – Monthly Pageviews

    Conclusion

    According to myself, the value of quality links will always remain a key factor in SEO. Link is a fuel that helps to scale your traffic rapidly.

    Once you implement On-page SEO, technical SEO well, then start focusing on building quality links only.

    Link building takes time and money. So, always take help from professionals who can help you build a strong link profile on Google’s eye.

    FAQ

    Yes, backlinks are a crucial part of SEO as they help your brand rank higher on search engines.

    Dofollow links are the most valuable backlinks.

    Nofollow links are least common and are less valuable backlinks.

  • Should you Outsource your link building campaign?

    Hey, let me share a story with you first.

    It was the early days of my SEO career. I used to work for a Digital Marketing agency. I was handling a brand new website there.

    As the website was new, thus my primary focus was working on on-page & technical SEO. I spent most of my time building Content strategy and fixing Site architecture.

    But there was pressure from the client-side, as they want to strengthen their link profile too.

    Whereas, Our Agency did not have the resources to build high-quality relevant links. Thus, they outsourced the complete Link building work to another agency.

    End of the first month, they have created around 60 links. ( Most of them were profile links, blog commenting and web 2.0)

    End of the 2nd month, they doubled the number of similar kinds of shitty links.

    But DR remained 0.

    There is no significant improvement in the 3rd month as well.

    As a result, My agency lost the client.

    But, It does not mean those profile links, blog commenting and web 2.0 do not work today.

    It still works, Only if you are doing it strategically.

    Thus, before outsourcing your link building campaign, ask the following questions to yourself.

    1. Have you just started working on your brand new website?
    2. Do you have the budget to hire a professional link builder, a professional content writer and the maintenance cost of tools?
    3. Are you passionate about learning different techniques of Link building & want to pursue a career upon that?
    4. Do you have the time to invest in a link building campaign?
    5. Is your business heavily dependent on SEO?
    6. Do you know how to hire the right link building service provider?

    Let’s jump into the first question.

    1. Have you just started working on your brand new website?

    If yes! Then you must focus on your content and on-page SEO first. I have seen people crazy about building links while they are just starting.

    At Startuptalky, we were able to generate 5000 daily pageviews without building significant links. (We got some natural links due to our quality of content and created very few profiles and blog commenting links.)

    Links work as fuel to your traffic. Thus build a strong foundation with your content and proper On-page SEO first, and bring decent organic traffic. You can always invest later in Link building to boost your traffic and Domain Authority.

    2. Do you have the budget to hire a professional link builder, a professional content writer, and the maintenance cost of tools?

    If the answer is yes, then go for it and launch your link building outreach campaign.

    If the answer is no, then simply outsource. You need professionals to bring results and get your ROI back. Else, end up losing your money and time.

    If you are passionate about link building, then do it by yourself. You can explore this field in your own way and may end up with your own link building methodologies.

    If you don’t have time or you have other important tasks to run your business smoothly. Then outsourcing to the right person or agency is the best option for you.

    5. Is your business heavily dependent on SEO?

    If SEO is the core of your business. Then always hire an expert. Not just to build high-quality links but also to ensure that you are not building spammy links which may affect your website badly. No matter what Google says, Link is still a key factor to outrank your competitor and scale your website traffic.

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    If you are about to hire a link builder or any agency, here are a few questions you should ask them.

    1. Ask about their process. How will they create links?

    2. Ask them to share some relevant sites from where they will create links for you. Then check and verify the quality of those websites.

    Check the right metrics
    Check the right metrics 

    3. Always ask for sample links and check their indexing status.

    4. Confirm the duration of the live links.

    5. Avoid people who send you the list of hundreds of profiles, directory submission, and PBN  links. Also, ignore who offers you guest posts in bulk on low-quality irrelevant sites with cheap prices.

    6. Ask about their previous clients or any successful case study. You can cross-check the backlink profiles of those websites. It may give you an overview of their links.

    7. Always focus on quality over quantity.

    Conclusion

    However, you need to understand link building is not a one-time investment. It’s a process. It takes time and money.

    Thus don’t invest in link building randomly. Keep tracking and measuring the KPIs. Analyse what results they are bringing.

    According to my experience, there is no single way to get success in SEO. It’s about finding the winning process that will work best for your website. Till then, keep experimenting and keep hustling.

    FAQ

    Link building is a search engine optimization technique that increases your search engine ranking. Having a good number of links to a website indicates that the content there is valuable.

    You can expect to pay around $100-$250 per hour or $2,000 – $8,000 per month on average.

    Yes, Link building is a crucial part of any successful SEO strategy.

  • Complete Checklist for Launching a New Site

    Websites have become our go to place to tap at the plethora of benefits that the internet has to offer people. Creating and launching a website is not an easy task. The amount of hard work that has gone behind each website is inexplicable. There are quite a few things that you should check before, during and after the launch of your website.

    This is to ensure a seamless user experience for the user and for a better reputation for the website. This article takes you through a few important things that you need to ensure across the process of your website launch.

    Before Designing the Website Checklist
    After Designing – Before Launching the Website Checklist
    After Launching the Website Checklist
    FAQ

    Before Designing the Website Checklist

    Website Development Plan

    Before starting the designing of your website, make sure that you have a crystal clear plan on how to go about the structure design and redirect of your website. This will make your website development procedure smooth and clear. Not only that, it will also help you to keep track of your steps and codes as it is extremely important to revise them at a later stage.

    Go Through the Older Website (if any)

    Going through the old website (if it exists) is an extremely efficient way to add value and improve the new website. It will give you a better idea about the things that need to be included in your website, the services it offers, the chain of links that is to be contained.

    It will also help you get an idea regarding the things that should be redesigned and How your new website should be different from the older one. You can adopt necessary features, reject futile ones and make a note of new introductions on the website during this time.

    Stable CMS

    Having a strong Content Management System will make website designing easier for you by clearly delineating the things that are required for your website. You will probably have a CMS if there is an older website.

    Benefits of having a good Content Management System are many. Besides helping you to design websites on pre pre-created templates, it helps you edit content after it gets published and provides you with required tools. It supports you by taking care of a lot of things that are supposed to be in a checklist.

    Use various tools available online to do the work for you, especially the CMS platforms like WordPress or Wix etc.

    Sound SEO Tactics

    Search Engine Optimization is a place where you need to spend a lot of time to ensure better traffic to your website. Within the purview of SEO there are a lot of things that should not be left unturned.

    It includes searching for the keywords, updating the content strategy that matches with the SEO requirements, redesigning the site architecture etc. Do not forget to look into the nuances of metadata and XML site map.

    Ready Backup

    A last-minute glitch is something that no web designer wants at any point of time. However it is always better to be prepared for the worst. Make sure that the content of your website is backed up either in your own device or through another web host that helps in backing up your data. In this way, if at all, something goes wrong, you can restore your website with a few clicks.

    Supportive Analytics Software

    Having an analytics software will help you in getting a good idea about the number of people visiting your site, the kind of people coming in, the way your website responds, the total time people spend on your website and so on.

    It will help you have a clear vision regarding website traffic, behaviour and many more. One of the best and most feasible analytics software is Google analytics. The amount of information and insight that it provides is unmatchable.

    Google Analytics tool
    Google Analytics tool

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    After Designing – Before Launching the Website Checklist

    Editing the texts

    Editing and proofreading the website is one of the simplest and yet the most important things in your checklist. Look out for any kind of spelling mistakes, make sure that appropriate pictures are added and check the alignments.

    This is also the time where you cross check the content in the website with your initial plan and make sure that everything aligns with their requirements. It is also very important to ensure that the website looks visually pleasing and easily navigable.

    Testing User Experience

    If you are a person who has been in touch with the website in every stage of its development then you are likely to have skipped certain minute details which would severely impact the user experience. Hence it is extremely important to test the site for user experience before you launch it.

    During this time ensure that all the links work perfectly and the user is not confronted with any ‘page not found’ notifications. Make sure that all your conversion parts and links to third-party websites are working smoothly.

    Taking the Load Test

    Also known as the stress test, it may seem unnecessary in the first look. However it is really important to do a stress test to have an idea about the amount of traffic that the website can handle at one time.

    This becomes more important when you are expecting a large amount of visitors to your site at a particular time. Performing such a test will also improve the confidence of their designers that there won’t be an immediate website failure after the launch.

    Safe Storage of Information

    There will be a lot of people who are involved with the designing of your website and it is important to save their information, especially their passwords in a very safe manner. Make sure that these details are stored very safely before the launch of the website itself.

    Checking for Accessibility

    With multifarious options available with regard to gadgets and browsers, it will be good if you check that the website is accessible from different devices. That is, try to access your website from a personal computer as well as mobile phone. Similarly, make sure that your website works well in most of the Web browsers.

    Adding Metadata

    Metadata is an efficient way to present  information in an efficient manner. Taping on to it in the right manner is highly beneficial. Make sure to add metadata to each and every page and title of your website. Take care to support it with relevant keywords. It can have a significant effect in inviting more visitors to your website.

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    After Launching the Website Checklist

    Ensuring Security

    Be extremely careful when it comes to storing information about your visitors. Ensure that you are storing important things extremely securely. You can make use of 24*7 monitoring scripts in this case. Purchasing and setting up your SSL certificate will also help. If your website takes payment for any services, it is better to have a legal advisor to guide you regarding the safekeeping of data.

    Constant Checking

    Checking your website for user experience is in fact a never ending and ever repeating procedure right from the beginning of the designing of the website. Constantly check your website for user experience. Ensure that all the links are working properly.

    It includes checking right from the validity of your CSS/ HTML styling to the functionality of the social media icons on the website. If at all you see any discrepancies or difficulties that the users face, be quick to fix them.

    Get Indexed

    Make sure that your website is indexed or else the existence of the website won’t make any difference. Only through indexing will your website show in searches. Submit your sitemap to Google search console and keep track on it until they approve your request to index the website

    Promotion of the website

    The competition in the internet world is really high and it is important to promote your website to get more visitors to it. There are many ways in which this promotion can be done.

    It can be through your own social media accounts, through the websites social media account if any, through the facilities rendered by Facebook advertising etc. Email advertising, paid promotions through popular people can also be tried. Out of all of them, Search Engine Optimisation is the best way to improve organic traffic into your account.

    Conclusion

    Coming back to where we began, launching a website is not an easy task. It requires continuous handwork and persistence. It is a process that has to be repeated overtime. However, following the right tactics and making sure that the above mentioned things are taken care of, things will be a lot better and easier.

    FAQ

    What day is best to launch a website?

    Tuesday is considered as one of the best days to launch your site, as it’s likely that your potential clients are browsing online.

    How a good website should look like?

    Your site must be easy to read, navigate, and understand. The best way to keep visitors glued to your site is through valuable content, good organization and attractive design.

    What do I need to know before launching a website?

    Carefully Choose Your Website Colors, Pick the Right Fonts, Focus on Branding, and Link Your Social Media, here are some tips you should know before launching a website.