When we talk about SaaS startups, we can find many names that have performed well in their respective segment. But Intercom is one such company whose growth has outperformed the growth statistics of some of the industry’s biggest names, viz., Hubspot, RingCentral, Zendesk, Shopify, and more. A closer look at the market growth rate highlights how Slack is the only SaaS startup besides Intercom to have witnessed such massive growth. But what exactly added fuel to Intercom’s enormous success? The answer is SEO and content marketing.
Intercom used killer SEO strategies to become one of the fewest SaaS startups that rakes millions in ARR (Annual Recurring Revenue). At present, the company has an ARR of over $50 million. Keep reading if you’re interested in learning how this company skyrocketed its ARR without spending heavily on advertising and marketing.
Intercom Leveraging the Power of Dynamic Keyword Insertion
If you use SimilarWeb, you can find the top websites that drive the most traffic to the Intercom website. The highest share of traffic comes from the Intercom app itself. And the other traffic comes from websites that use Intercom on their website. Let’s take SimilarWeb, for example. This company too uses Intercom to streamline, organize, and personalize their customer communications. Hence, whenever you visit their website and click on the live chat box, you will notice something like this:
Similarweb on Intercom
Did you see the “We run on Intercom” at the bottom of the chatbox? This message contains a link to their official website.
If you visit any company website that uses Intercom, you will find a similar message in the chatbox. You’ll instantly be redirected to a particular landing page that Intercom created for the traffic coming from the respective website when you click on it. The SEO team at Intercom used dynamic keyword insertion in these landing pages to make the messaging more personalized. For example, you can find the name of the company + Intercom that you visited earlier in the landing page’s headline. It is done to enhance personalization for referral traffic.
Intercom uses the “we run on Intercom” tactic with dynamic keyword insertion to get maximum conversions from the referral traffic. If you’re finding it difficult to convert your referral traffic, you can do something similar.
Targeting Keywords that Bring Intercom the Highest Quality Traffic
Intercom has achieved two goals by targeting the right keywords. One is becoming an authority website, and the second is ranking for hundreds of keywords on top of SERPs.
What makes this strategy unique is ranking for specific keywords that solve one core user problem. Intercom was very clear from day one about focusing more on solving a user problem and not stuffing the blog with keywords to rank for specific keywords. And guess what, it worked excellent for them.
If you go by the technical SEO terms, it is fair to say Intercom relied on “Semantic SEO.” Semantic keywords are identical phrases or words that are very similar to the primary keywords. When you use terms matching the search query, Google uses its advanced AI algorithms to find the search intent and match the user with the most relevant content piece.
So if you were unable to rank your website on SERPs and drive organic traffic, you should try replicating this tactic from Intercom that delivered phenomenal results.
Every company relies on off-page SEO to get more traffic and engagement on their blog posts or official website, and Intercom is no different. Intercom used the Medium Publication feature to get more reach and shares on the published content. You can still find their publication named Inside Intercom on Medium. But unlike most companies, Intercom doesn’t simply re-publish their blogs on Medium almost instantly after publishing them on their website.
You can notice a difference of two to eleven months between the actual blog post published on the Intercom website and the Inside Intercom Medium publication. This strategy ensures Intercom keeps getting traffic on old blog posts through Medium. A similar off-page SEO tactic is being followed by Hubspot too.
But what made Intercom’s Medium strategy work was its selection of topics. Instead of optimizing for search engines, Intercom started publishing optimized content for people. Intercom noticed that opinion pieces, reaction posts, and personal accounts were getting more engagement than the traditional blog post content. It is why they started publishing more on startups, product management, design, etc., and chose topics that would make people read their publication blog posts.
But writing compelling and engaging blog posts wasn’t the only thing that did wonders for Intercom. The company merged enticing CTAs with every blog post to maximize website traffic. Almost all the Intercom Medium articles had four common CTA links:
Intercom blog
Other relevant blog links published on the Intercom website
The author’s Twitter profile, and
The Intercom home page
Finding platforms where prospects hang out and using the same platform for repurposing content worked great for Intercom. You should try this amazing off-page tactic too.
Doing SEO Differently: A Thing to Learn from Intercom
SEO is the best way to make people find your company or products right when they need them the most. It is also a great method to drive consistent free traffic to a website in the short and long term. While many companies are trying their best to ace the SEO game, not everyone managed to crack the SEO code that works best for their website. Luckily, Intercom is not one of those companies. Intercom chose to do SEO in its own unique way.
After analyzing the Intercom website, we found that the company uses a strong off-site and on-page SEO strategy. From refraining to use keyword stuffing for higher rankings to branching out to other publications to gain more eyeballs- there’s a lot Intercom did to dominate the SERPs for the right keywords and receive consistent traffic. Sure, Intercom also invests in PPC and content marketing efforts, but its prime traffic comes from its SEO efforts.
Conclusion
Of all the SEO strategies Intercom uses, we’ve listed above the most relevant tactics that have contributed to Intercom’s massive growth. If you’re a company struggling to improve its SEO efforts, try implementing the above-discussed SEO tactics for visible results.
FAQs
Why do people use the Intercom?
Intercom is a Customer Communications Platform. It helps to target customers with content, behavior-driven messages, and conversational support.
How many customers does Intercom have?
Over 25000 businesses are the customers of Intercom.
In most businesses today, the sole purpose of operations is to sell products and services and earn profits. What enables more people to know about the products and services is advertising. It helps businesses to market their product well and earn huge profits through sales.
Advertising helps the consumers get the best possible options and also helps them to make wise decisions hence businesses need to apply the best possible advertising strategies.
While many think that advertising is a costly affair because it requires funds and requires expertise. In this article, you will find ways in which you can advertise your products and services free of cost and without spending any money.
Every entrepreneur wants to capture the market, increase sales, and earn huge profits. If the entrepreneur advertises the products or services at the right place, through the right media, and at the right time, he/she may attract many customers and fulfill all the goals. Here are 8 different ways in which organizations and individuals can advertise their products and services without spending money:
The graph shows monthly active users of popular social media platforms in the early half of 2022
Today when almost half of the world is working online it is imperative for any and every business to have its presence on social media platforms. Facebook and Instagram are some of the largest social media networking platforms and setting up business pages on these platforms will help you connect with customers in the best possible way.
You can convert many followers into customers by sharing your business updates, products, and services on these platforms. You need to make business profiles on social media platforms like Facebook, Instagram, Linkedin, and Twitter to leverage your brand its products, and services.
The best part about these platforms is that you will get to promote and advertise your business for free to huge masses and eventually can do paid promotions as well, depending upon the need of your business.
2. Website Blogging And Posting Blogs on Website
Wix Home Page
Publicizing your products and services through a website and blogging is an attractive way of advertising. If you want to make your website or blog flashy you might need to hire a professional, however, if you are tight on budget, you can do it on your own as well.
By just paying for domain and web hosting, you can make a simple website and publish your products and services and market your business. Some of the famous platforms that allow you to make a basic website free of cost with ease are Wix, Squarespace, and GoDaddy.
Including blogs will mainly serve two functions. It will help you build your presence over search engines and will inform your customers about your business.
3. Focus on SEO for your website
Search Engine Optimization or SEO is the setting up of WebPages so that the search engine understands the content of your pages and then may link it to you when someone searches for what you sell or what services you offer.
Today, with the help of SEO many businesses are improving their rankings so that their website appears and ranks on the first page of the search engines whenever the consumers search for a product/service related to their business.
While many companies outsource their work to professionals by spending a lot of money, you can do it for free as well. There are several things that you can do to improve the SEO of your site which include – using a different title for each page on your website; using the right keywords; including the name, location, and phone of your business; using phrases that people generally look out for, etc. With the help of SEO, you can advertise your business on an e-commerce platform most effectively and efficiently.
The level of personalized connection with the customers and masses that can be achieved via emails can’t be achieved through any other forms of advertising and marketing. The people who are on your email list are already your half customers as by sending them personalized emails about your products, special offers, and more, you can convert them easily after on.
Portals like MailChimp can help you send mass emails, design campaigns, and help you understand the customer’s email patterns and different analytics. Sending postcards, offers, wishes, flyers, letters, and other emails is a very effective way of advertising your business without spending money.
5. Giveaways
Everyone loves free stuff. If you can offer a good deal or a giveaway gift on your website or your social media handles, it becomes a great way of advertising and attracting customers. You are not required to offer something big, but offering some small discounts or small items will help you gain customers’ attention. Gifts like coupons, free shipping, some percentage off on any order, etc can be good examples of giveaway gifts.
Google has made it easy for people to get their businesses recognized by making their profiles that appear in the display results. You can easily add business contact details, location on the map, working hours, etc. on Google My Business and claim your listing.
7. Get Reviews
The new way of spreading the word of mouth is by digitally giving reviews on review sites, directories, websites, Google business, and social media platforms. Getting testimonials and too positive ones on third-party websites and platforms maximize the effectiveness of promotions. When your targeted audience sees positive reviews about your business and its products on such platforms, people trust your brand and business and will in turn become your customers.
Many people register their businesses on Internet Directories. These directories usually have top search engine rankings and people who are looking for your business or related products and services will quickly find these links as they end up on the first page of web search results. There are many highly reputed Internet Directories where you can list your business for free. A few famous names include Yahoo, Google, as do Yelp, JustDial, and TripAdvisor.
While these were just a few examples of promoting your business, there are many other ways too. Advertising doesn’t always require money, but all it requires is a little creativity. Running businesses in today’s world and advertising for it has become easy because of the internet and social media. All you need is to exploit these resources to the best of your ability to advertise your business and make your mark.
FAQs
Which are the best digital platforms to advertise on?
Some of the best digital platforms for advertising are Facebook, Google, Youtube, etc.
Some of the best-paid advertising platforms are?
Some of the best-paid advertising platforms are Google Ads, Bing Ads, Amazon Ads, Youtube Ads, etc.
Which social media platforms are best for advertising?
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are some of the most preferred platforms for advertisements.
Being involved in a business means being a competitor among several others. Value and appeal are always at the top of people’s minds. Whether you’re the biggest fish in the ocean or not, you must know how your competitors work. Want to know their secrets? Marketing analysis is where you study and identify information about a business or product while assessing its individual qualities and drawbacks.
Analysis and studying your competitors can reveal a lot of information that you may have overlooked. This information can help your business grow tremendously and bring in new customers. Getting to know your competitors not only helps you be prepared but also helps you learn from their mistakes. That being said, let’s look into how to analyze your competitor.
Before you head on to analyze your competitors and take in information, there are a few questions you have to ask yourself. These may be according to your preferences depending on the business. These questions when answered should help you gain an advantage over your competitors. You will be more focused and organized once you have an overview. Some of these questions can be:
What about my competitor’s business do I want to know the most?
These questions will help enhance the speed of your analysis process.Having a vision is crucial as it can be overwhelming to process all the information together. Once that’s done you can begin analyzing your competitor.
How to Analyse Your Competitor?
You might be surprised how a simple and easy-to-do analysis can reveal a lot about your competitors. This information can help you gain an advantage over them and improve your own business. Here we’ll look at 5 simple steps to analyze your competitor. The tools and methodology will also be explained for each of the steps below:
1. Identify and Evaluate
The first step is to identify your competitor. This means that you need to collect more statistical information rather than the company name and description. Finding out exactly where they rank up and how dominating they are will help you to evaluate their threat to your business. There are several free tools available to help you assess your rival.
SimilarWeb is a web traffic and analysis tool used by several businesses. It allows you to get the SEO rank of a website and details such as engagements, traffic by countries, the sources of traffic, etc. It even shows you a list of similar websites and competitors. This data can reveal their source of customers and a general idea of how good their website is. You must evaluate your results and understand your competitor before moving on to the next step.
SimilarWeb results (Identifying your competitor)
2. Tracking and Spying
Observation is key when performing an analysis. Toknow exactly what your competitor does to maintain their position you must observe and track their actions. This is rather an easy thing to do in this digital era where nothing goes unnoticed. Observe them for a specific period. This could be anything from a week to an entire month depending on the kind of results you get. Try to visit their website often. What changes are they making concerning the industry? This could be the information that your business is lacking or something you could improve at.
Tracking Your Competitors
Some tools make this process much easier. Google Alerts and Brandwatch can track your competitor and give you alerts when certain events are triggered. These events can be when their traffic goes up a certain number, a certain page gets more visits or a social media post on trending. Tools like BuiltWith help you track the technologies used. Once you get these alerts, you can personally read the posts and know exactly what they did to get the extra attention. Progressive tracking can give you valuable insight into an organization.
Spying on Your Competitors
While on the other hand, one of the tricks that can be used in getting hold of trending advertisements of your competitors and their their ad strategies is Ad Spying. Ad spying tools like AdSpyder help in spying on the competitors’ ads on all the major social media platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing.
3. Find Out What Makes Them Unique
Every business has something about them that makes them different. When it comes to marketing it’s not just the product that makes a difference. Look into their socials, try to find out exactly how they advertise besides their website. How are the targeted customers drawn to them? Why would someone pick them over your business? Find out these factors and use them to boost your business. Although this doesn’t mean you should steal ideas from your rivals. It means that you can gain insight and use it as inspiration when you do your marketing.
4. Analyze Customer Ratings
Look at the business from a customer’s point of view. What seems appealing to the customers may be what drives their business. Check the rating and reviews of the product or business using platforms like Trustpilot and Sitejabber. Knowing what the customers think about a service can help you get a direct overview of the company. You can also use surveys and analytical tools for this purpose. Customers fuel the business. Knowing the customer mindset can help you understand the business marketing efficiently. This also helps you test the positive and negative aspects of the business.
Sitejabber reviews (analyzing customer ratings of a competitor)
5. Evaluate Strengths and Weaknesses
No business is perfect at what they do. Yet they are successful because they’re good at certain things. These are defined as the strengths of any business. While analyzing your competitor it’s important that you know and accepts their strengths. Learning from your competitor and getting better is a huge benefit for any business. There are also weaknesses. These could be anything from a flawed marketing strategy to bad customer service. Knowing the weaknesses of your competitor allows you to exploit them by doing the deed better yourself. You not only have a chance of converting customers to your side but also improve in the long run.
FAQs
What is Marketing analysis?
Marketing analysis is where you study and identify information about a business or product while assessing its individual qualities and drawbacks.
What are the 5 steps to analyse your competitor?
Identify and evaluate, Tracking and spying, What makes them unique, Analyse customer ratings, and Evaluate strengths and weaknesses.
Why must one track the actions of competitors?
To know exactly what your competitor does to maintain their position you must observe and track their actions.
Fiverr is an e-commerce platform for Freelancers and Companies, launched in Israel, in 2010. It provides jobs in a huge variety ranging, from professional to temporary work positions. It connects freelancers to businesses and companies. Expertise in skills like Coding, Logo Designing, Digital Marketing, Content Writing, etc is welcomed.
What is a Gig on Fiverr?
Gigs are advertisement pages on Fiverr. They display the services a company or a freelancer offers and sells on Fiverr. It has a title, category, and sometimes subcategory too. Work displayed on Gig pages is important and must be compiled properly. Reviews and portfolio display are a must if it goes with the kind.
Gigs on Fiverr: The Most Well-Paying Gigs
Let’s get to know some of the well-paying gigs available on Fiverr in detail.
Accountantsare required to provide a budget, suggestions on alternative investments, risks, and investigate frauds. Also, to conduct surveys and analyses in overall terms for betterment. They are also required to maintain the book of an organisation.
Type of Service
Skills Required
Category mentioned on Fiverr
Plans and Costs
Accountant /Stock Analyst.
Background in Finance and overall market statistics.
Business > Financial Consulting.
Starting at INR 500 to 20000 Rs or more.
Plans are subjective.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs
Project Display. For example a sample file of the balance sheet, in ‘Then’ and ‘Now’ format.
Reasonable Delivery Time.
Your Working Hours.
Proofreading
Proofreading gig
Largely, an E-commerce market forum website requires Proofreaders to upload error-free content and to represent the business. Proofreaders make the content free of grammatical mistakes, reader-friendly, and easy to understand.
One of the best ways for proofreaders to represent the quality of work is by providing sample articles. The best niche could be ‘How to Proofread an Article like a Pro’. This will make the gig more credible by showcasing the strengths of proofreaders.
Type of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Proofreader
Fast reading, high efficiency in English grammar, and good vocabulary.
Project Display. For example a sample file of proofreading an article, in ‘Then’ and ‘Now’ format.
Reasonable Delivery Time
Your Working Hours
Graphic Designer
Graphic Designing gigs
Graphic Designers construct an important element of representation. Graphic artists are needed in almost every step starting from making advertisements, promotional flyers, brochures and social media posts. To make a website more presentable, unique and attractive graphic designers are in high demand on Fiverr. They coordinate with software theory, upcoming deals, creativity and imagination.
Type of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Graphic Designer/Artist
Creativity, User-Interface Design, Photography, and Typography.
Graphics & designs.
Starting at INR 800 to 29000 Rs
3 Plans- Basic, Standard, and Premium
Gig Portfolio Requirements
Why should a customer choose you?
Experience.
Service Charges
FAQs
Project Display. For example, sample graphic postcards.
File Format in which the Service will be delivered.
Computer Programming is expected to achieve very high demand by the end of this decade. Freelance Coding Gigs are already hyped up and expect more push. The task of a coder may range from teaching on an hourly basis to administering and analyzing different databases for businesses. Also, to maintain the security of the firm’s databases and information. Expertise in Python, Javascript, and HTML/CSS is welcoming.
Type of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Computer Programming
Expertise as well as experience in programming languages.
Programming & Tech > Online coding lessons
Starting at INR 700 to 5000 Rs.
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Experience in Coding
Service Charges.
FAQs
Mention Whether Making or Editing a code is provided.
Project Display. For example, a sample project in python displaying the wages, age, and Gender of workers.
Reasonable Delivery Time.
Your Working Hours.
Video Creating and Editing
Video creating and editing gigs
Video Creating and Editing are has a very high demand in the market. Videos with high graphics attract buyers for businesses and build an outreach in this digital era. Videography goes hand in hand with Photography skills. The task of a videographer ranges from creating videos with required niches and writing descriptions for the same.
Type of Skill
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Video Creator and Editor
Creative mindset, knowledge in the video Industry.
Video & Animation> Video Editing.
Starting at INR 400 to 5000 Rs
3 plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience in Video Editing
Service Charges.
FAQs
Mention Whether Creating or Editing a Video or both is provided.
Project Display. For example, a sample Video.
Reasonable Delivery Time.
Your Working Hours.
Content Writing
Content Writing gig
Content Writing is one of the most popular freelancing services in the whole world recently. This service has a huge market on Fiverr and is in always high demand. Anybody with strong knowledge of any field can try their hands at Content Writing. They just need to write articles on the assigned topics while following guidelines. Not to forget, Topic Researching is also an integral part of Content Writing.
Type of Skill
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Content Writer
Creative Writing, efficiency in English grammar, Plagiarism free content.
Writing & Translation> Article & Blog Posts
Starting from INR 800 to 4000 Rs
3 plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience in Content Writing
Language of Article
Service Charges.
FAQs, including the preferred niches, tone of an article, and Article type.
Project Display. For example, a sample article on ‘how to compose an article.
Reasonable Delivery Time.
Your Working Hours.
Logo Designing
Logo Designing gig
Your business can grab attention if it has a unique symbol that can be memorable to your customers. It separates you from other companies so that your audience can recognize your brand. Logo Designing is quite a popular job that is in demand on Fiver. One can earn a decent amount of money through this career choice. If one is good with sketches and image editing, logo designing is a good choice for them.
Type of Skill
Skills Required
Category Mentioned on Fiverr
Plans and Costs
LogoDesigner
Colourselection skills, Typography, creativity, and Knowledge of Typefaces.
Graphics & designs.
Starting from INR 800 to 4000 Rs
3 plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience.
The file format of delivery.
Service Charges.
FAQs, including types such as minimalist, 3D Mascot, Logo transparency, etc.
Project Display.
Reasonable Delivery Time.
Your Working Hours.
Expertise in Cryptocurrency
Cryptocurrency Expert gig
A CryptocurrencyExpert is one who has immense knowledge about cryptocurrency and its functions. With the increasing inter of people in this field, the job of cryptocurrency expert is quite high in demand now. An Expert is required to deliver excellent Mining sites, Cryptocurrency and NFTs. Proper knowledge of computer science and blockchain technology can help a person get these gigs.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Cryptocurrency Consultant/ Guide
Deep Knowledge in Software and Cryptography.
Programming & Tech > Blockchains & Cryptocurrency
Starting from INR 1500 to 50000 Rs.
3 plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience and Knowledge in Cryptocurrencies
Service Charges.
FAQs comprise the most common questions dealing with areas of Cryptocurrencies.
Mention Currency compatibility and Supported features.
Expected time for a Project.
Business Planner
Business Planner gigs
A professional Business Planner crafts and lays a foundation for success with an ever-growing business. Clients demand the following: Industry Analysis, Market Analysis Summary, Competitive Edge and Analysis, Marketing Plan, Target Market Segment Strategy, Personnel Plan and SWOT Analysis to craft a healthy business plan for their businesses.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Business Planner
Knowledge in Finance and Business. Should know trending Market demands.
Business > Business Planner
Starting at INR to 3000 to 5000 Rs
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs
Project Display. For example, a draft file of the previous successful business plan.
Reasonable Delivery Time.
Your Working Hours.
Poster Designer
Poster Designer gig
Posters or Flyers convey information and are designed in a style that best suits the message. It can be customized for event flyers to movie posters. Versions of social media ads and banners can also be customized by a poster designer. A poster should be designed should suit the personality of a brand, with zero generic default designs and no prefabricated templates.
Type of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Typographic Poster Designer
Background in Graphics is preferable, creative mind. Familiar with designs.
Graphic Design> Flyers and Brochures
Starting at INR 800 to 4000 Rs.
Plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience in designing.
The file format of delivery.
Service Charges.
FAQs, deal with genres such as soft movie posters, horror, show, etc.
Project Display, from satisfied clients
Reasonable Delivery Time.
Your Working Hours.
Social Media Marketing
Social media marketing Gig
The Social Media Manager handles the task of Managing, Optimising, and Growing the Social Media Presence of its client. This digital service engages and brings community, hence building an audience. Ultimately, a larger reach will increase revenue. It has huge attention on Instagram, Facebook, Youtube, and Twitter.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Social Media Marketing Manager
Knowledge of digital marketing, ongoing trends, and patterns of traffic.
Digital Marketing> Social Media Marketing
Starting at INR 1500 to 15000 Rs.
Plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs
What includes in service: Social Media Management, Organic social promotions or both?
Past Experiences.
Your Working Hours.
SEO Guide
SEO gigs
SEO, Search Engine Optimization improve a website’s ranking on google by conducting on-page and off-page Operations. It advertises the website and hence makes it better. SEO guides are required to find the terms and phrases (keywords) that will attract qualified traffic to the website and make it friendly to search engines. SEO builds links and markets the unique value of a site.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
SEO Guide
Expertise and Experience with SEO Operations.
Digital Marketing> Search Engine Optimization(SEO).
Starting at INR 400 to 10000 Rs
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs, Tools you use, and answers to all the common questions.
What includes in service: On-page SEO or Off-page or both?
Past Projects.
Your Working Hours.
Experience in SEO.
Book Cover Designing
Book Cover Designing gig
Designing Book Covers is an important physical attribute of the publishing industry. A book cover designer is required to cover designs by the Interior designs of the book, Produce a mockup cover and Oversee all aspects of the design strategy. He/she works behind both fiction and non-fiction book covers.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Book Designer
Creative Mindset, Typography, and background in Graphics.
Graphics and Design> Book Design
Starting at INR to 1100 to 10000.
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs, design style, genre, and answers to all the common questions.
What includes in service: Book Cover/Book Layout design and Typesetting or both?
Past Projects.
Your Working Hours.
Experience.
Fitness Guide
Fitness Guide gigs
Fitness Guide helps in improving health, fitness, getting in shape, or simply need to optimize the ongoing training. The work includes making professional yoga videos, online personal trainers, customized diet and fitness plans, and fitness exercise videos.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Fitness Guide
Knowledge of Fitness/yoga/gym/diets and a fit body.
Lifestyle>Fitness Lessons.
Starting at INR 700 to 5000 Rs
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs
What includes in service: Videos/ one-on-one sessions or both.
Your Working Hours.
Experience in fitness training
What includes in monthly /yearly packages.
Travel Guide
A Travel guide Gig
Another freelance work that is quite popular and will get more popular in future is the job of a Travel Guide. A person who loves to explore new places and learn about their history can apply for this job. After obtaining all the knowledge, they can use those and inform others about the places they visit by being their guide. The travel guide has to plan the entire tour on a budget. This way, you can help other travellers enjoy their tours.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Travel Guide
Exploring Mindset and first-hand knowledge of preparing itineraries with a budget.
Lifestyle > Traveling
Starting at INR 400 to 4000 Rs.
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs, an itinerary for a recent trip (if possible), and answers to all the common questions.
What includes in service: Trip Plans/Local Advisor or both.
Experience or how many places travelled.
Business Card Designer
Business Card Designer gig
Business Card Designers model the business card design for a company, brand, or personal purposes. The work includes: Multiple Design Concepts, Double-Sided Cards availability, High-resolution CMYK Print-ready files, VistaPrint or Moo supported files, and Editable PSD or Ai Source Files.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Business Card Designer
Grasping mindset and background in Graphics.
Graphics & Design >
Business cards and Stationery.
Starting at 800 INR to 3000 Rs.
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Service Charges.
FAQs, design style, genre, and answers to all the common questions.
What includes in service: Business Card/ Letterhead /Envelope.
Here, the Video Creator composes videos for Introduction and one after watching the assigned video, namely Outro Video. The creator may overlay text, Add Logos, Transparent Background, Custom Design, Background Music, Sound Effects, Video Footage, and many more while compiling Intro and Outro Videos. Use your creativity and smart thinking to create perfect Intro and Outro Videos to earn good money.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Video creator
(Intro and Outro Video).
Videography, creative mindset, sometimes photography too.
Video & Animation> Intros and Outros
Starting at INR 800 to 4000 Rs.
3 plans- Basic, Standard, and Premium.
Gig and Portfolio Requirements
Why should a customer choose you?
Experience in Video Editing
Service Charges.
FAQs
Mention Whether making or editing an Intro and Outro Video or both is provided.
Project Display. For example, a sample intro Video.
Reasonable Delivery Time.
Your Working Hours.
Language Translator
Language Translator gig
A Language Translator should have a fluent understanding of at least one foreign language (Foreign is the source language). Also, a factual understanding of the culture/society of the source language. This factual understanding is achieved by living in that country or studying thoroughly about it for a prolonged period. It also helps a website to reach larger traffic while having content in a different language.
Types of Service
Skills Required
Category Mentioned on Fiverr
Plans and Costs
Language Translator
Proficiency in at least two languages is a must, that includes reading as well.
Writing & Translation> Translation.
Starting at INR 400 to 2000 Rs per lesson.
3 plans- Basic, Standard, and Premium.
Gig Portfolio Requirements
Why should a customer choose you?
Package details.
Experience and Expertise in Languages.
FAQs
Project Display. For example, a sample article on translating an English text to French.
Communication Language.
Reasonable Delivery Time
Your Working Hours
Conclusion
Fiverr has an abundance of Gigs and clients where buyers do the searching and get innovative sales regarding services. Profitable Gigs on Fiverr are mostly that help small businesses get seen, generate traffic, and increase sales. The above-mentioned Gigs are the most profitable ones and have 500+ client views. Gigs portfolio is a must and all the profitable Gigs provide a sample project. Better if a video is available. Overall, a Gig should be illustrative and match to ongoing demand of traffic. An informative and creative gig attracts a lot of clients, make sure to design one.
FAQs
When was Fiverr launched?
Fiverr was launched in 2010 in Isreal.
What is Fiverr for?
Fiverr is an e-commerce platform for Freelancers and Companies. It provides jobs in a huge variety ranging, from professional to temporary work positions. It connects freelancers to businesses and companies.
What are Gigs on Fiiverr?
Gigs are advertisement pages on Fiverr. They display the services a company or a freelancer offers and sells on Fiverr.
Over the past few a long time, Google has discharged a few upgrades to their look motor calculation, of which Panda, Penguin, and Hummingbird were the greatest. Those overhauls set increased rules on how proprietors ought to structure their locales for connect building, both construct approaching joins and utilize grapple content for active links. Even in the presence of the overhauls, the conventional on-page SEO is still intact. Each on-page SEO errand is truly for the user’s advantage. But a majority of SEOs do not agree with that.
On-page SEO is one of the foremost important forms you’ll be able to utilize for accomplishing higher rankings in a look engine’s natural comes about and running fruitful SEO campaigns. A site is the central point of all SEO forms and in case it’s not appropriately optimized for both search engines and clients, you minimize your chances of getting activity from search engines. In this article, we will talk about some SEO tricks that are important and which help in making your website rank higher in the search engine results. So let’s get started.
On-page SEO is mainly the process of improving various elements that are present in the website, to make it rank higher in the search engines so that they can experience more and more traffic to the website. The On-page SEO components are content elements, HTML elements and site architecture elements.
Meta Title and Description
Usually the foremost imperative on-page SEO figure. The reason for usually that the more alluring and optimized your title is, the more individuals will click on it. And in common, the more clicks your post gets, the higher it’ll rank. Also, take note to restrict the word limit of the headline to 65 only.
Dodge auto-generated meta depictions – Indeed even though Google may not utilize your depiction, it’s continuously the best hone to dodge utilizing auto-generated depictions that some of the time don’t make sense.
Content Optimization
Content is the spine of flourishing commerce and on-page SEO is the spine of substance showcasing. You’ve likely listened to the saying, “content is the king.”
However, there are many more aspects tied to fruitful marketing than just the matter that you write. You’ve got to distribute the kind of substance that will drive activity and develop your business. This includes utilizing particular watchword state components that incorporate long-tail grapple words. Use sufficient dispersing between the passages to form the text simpler to read.
URL Optimization
The URL – Universal Resource Locator – is the address of the net page on your location. It’s a vital SEO best hone. So why has no one cracked the process and provided an in-depth guide yet?
In the process of URL, optimization keeps in mind not to change or alter the URL of your previous posts because doing so will cause breakage of the interface. This will result in the non-accessibility of your content as the clients will not be able to find it after tapping the URL that was previously mentioned.
Blog page URLs are meant to supply a few data and significant encounters to people and computers alike. Make use of categories – Bunch your pages into categories to assist clients and look motors discover what they need faster. It’s like having a stockroom with parts of uncategorized things versus a distribution centre with all the things relegated to a committed category.
Usage of Heading Tags
You ought to utilize heading labels to highlight different headings, sub-headings, and vital points. In WordPress, the title tag is set at H1. You don’t truly get to utilize any more H1 labels anyplace within the article. One is sufficient. For segment breaks, adhere to H2 and H3 tags.
External Linking
Separated from connecting to your possess web journal posts, it may be an extraordinary thought to interface out to outside websites as well. Once more, it did this in case the data on the outside site is important to the data in your post.
While connecting out to outside websites, you ought to link to trusted websites as they were. And on the off chance that you’ve got questions about the specialist or notoriety of a website, you’ll be able to utilize a nofollow tag to maintain a strategic distance from passing your connected juice to possibly terrible sites. You ought to utilize dofollow joins for trusted websites and nofollow joins for those that are less trustworthy.
Image Alt-text
Now, your content also includes images, image alt-text is the SEO of your images used in the content. It informs and helps Google understand, what your images are all about. When you search for something in Google, it also offers image-based results, which means potential customers also can find your site through images.
Internal Linking
Internal linking means hyperlinking other important pages of the website with the current one. It helps in making Google realise that your page is valuable and important. Apart from that, it also aware readers of your other content on the website. This way, your website gets to rank higher on the result page of search engines.
Conclusion
On-page SEO is approximately more than shoehorning a couple of catchphrases into meta tags. It’s almost satisfying to look at expectations and give searchers what they need. That’s the foremost critical step. If you don’t drag that off, no sum of “optimization” will assist your rank.
FAQs
Is SEO important in 2022?
Yes, SEO is a priority and it will help you drive organic traffic to your website.
Is SEO easy to learn?
SEO is easy to learn but hard to master.
What are some popular SEO Tools?
Some of the popular SEO tools are, SEMrush, Moz Pro, SpyFu, AWR Cloud, Ahrefs.
When you do a business, an X-factor needs to be present, so that it can attract the audience which will lead to them buying your products and services. Your products have to be of good quality which will bring your customer back.
Not just bloggers and writers, but companies too need quality content on their websites. It is not just because of ranking but also for user experience. Quality content is something that sparks a fire to buy your product in a prospect’s mind.
Therefore, every company website needs quality content. Also, bloggers need quality content to bring back visitors to their website. In this article, we will discover how to create quality content to increase the rank of your website along with satisfy the visitors.
Perform In-depth research before starting writing. Spy on your competitor’s content. Check what types of content can get you the most number of shares for your content. Try to create content that is trending on social media. Follow the Influencers or bloggers of your niche, take inspiration from them.
Perform Keyword Research and Optimise
Find the relevant keywords with decent search volume and less competition. Use keywords research tools to perform keyword research. Then build and optimize your content according to your target keywords, it will help you bring the perfect amount of traffic to your website.
Focus On the Length of Article
You have so much knowledge banked in you and you may also want to bring it all out in your blog, but not everyone wants to read your whole story. Therefore, you have to keep it as short as possible. It doesn’t mean that you have to remove the important lines. Include whatever you think is important and what your audience may think is important. That doesn’t mean, you should post a very short post either. The minimum number of words you should include are 450 per post. But again, don’t stretch it too much like 5000 or 6000 words in one post. Not everyone likes to read that long of content, make it sweet, short and simple. If it’s necessary, then include a page break in the post. This will make the post easy to read and will also make it attractive.
Focus On Text Formatting
Text formatting means to make it more good looking. You can make the important words bold or Italic to focus on them. If you think you wrote an amazing paragraph that no one in the world can even think of, just highlight the whole para. If needed you can also change the colours or increase the size of texts. Furthermore, you can and should change the size and colour of the heading.
Write Killer Headlines
The heading is the first thing your visitor will see. In fact, they are the silent marketer working for your website. Heading attracts the visitor to click on your link. You might somehow rank your website on a keyword, but it doesn’t matter if no one is coming to your website, through headings the visitors get attracted to your content.
Therefore, make a catchy heading, something attractive. The heading should address the problem along with the hope of a solution. However, you should go for a smaller heading, long headings are not at all attractive. Some research says that you should include numbers in the headings, the conversion rate will be much more with this.
To-The-Point
You visit a website for a particular reason if it is filled with unnecessary details, it will just waste your time. and you’ll never visit that website again. So, to be sure that it never happens with your website, don’t overload your content with wasteful information. Just come to the point and solve the problem.
Include ReIevant Images
Images and videos help you to describe your content. People can relate to your content more efficiently when there is a proper picture for it. Also, an article without any image feels empty. However, just remember that the image should be relevant.
Readability
There are many websites that tell the readability of your content with the help of some pre-defined factors. These factors were defined after a deep research on human readability. So, you can check if your content is easy to read or not. Readability is important because through it readers can understand what your content is trying to convey.
Add Links
If you are a blogger with some experience, then you must already know how important internal and external links are for your website. Internal links are the links to the web pages of your own website while external links are the links to other websites. They are the main factors Bounce Rate depends on.
Provide Value
At the end of the day, what matters the most is content quality. It is the value that you give to your readers. So, try to add some valuable and original content. Include your own thoughts about the topic, your experience, some tips, tricks, downsides that can be a great source of value.
Conclusion
The popularity of your content depends on its quality, one needs to provide quality content so that they can attract the right customers to their website or blogs. Be aware of what your audience wants in your content, that is how you’ll be able to realise what you need to better it, which will in return help you attract more traffic to your website and get it ranked higher.
FAQs
What is Web Traffic?
Web traffic is the data sent and received when people visit your website.
What is the good range of website traffic?
50% to 70% is a good range of website traffic.
What makes content high quality?
When the content is unique and is able to attract the attention of your audience, it automatically said that the content is of high quality
Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where E-mail marketing comes into play.
You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method that is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.
What Is Open Rates for Email Marketing?
The total number of people who open an email campaign means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up the open rate for emails. The open rate formula for your emails in percentage can be found by multiplying the number of times an email is opened by the customers by 100 and you have the open rate percentage.
How to Increase Open Rates for Email Marketing?
Email marketing is only successful when your audience actually open the mail and take a look at it, for that you need to be subtle as well as persistent.You can only do that by following the tips below.
Write the Email Content Along With a Catchy Subject Line
Don’t confuse a “catchy title” with “clickbait”. Clickbait is when you use a false fact that is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is clickbait. Whereas, “Scalable Businesses you can do from home” is a catchy title.
Catchy titles will only attract the interested reader and clickbait will attract everyone, which means more traffic. The fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. The most important thing to keep in mind is that while writing the catchy title don’t miss out on the important keywords, or the main topic on which the article or video is based. Always keep the content in mind while framing the title.
Avoid Spam Trigger Words
“Click here to get a 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words that are spam triggered, avoid using those kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding them on the website. This is one of the most important points to keep in mind while implementing your email marketing strategy.
Teach Them Whitelisting
You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly the opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.
Include ‘Unsubscribe’ Link
Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have an unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.
Don’t Send the Same Email to Everyone
It is so obvious that your email is going to go into the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.
Don’t Compromise With the Quality of the Content
Finally, the most “cliché” but important tip. Focus on your content. Email filtering works in a very similar way to SEO. If Google tells us how they can understand spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO
Conclusion
All these email marketing tips that you read will help you to increase the open rates of your emails. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn. Success depends on one’s ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend.
FAQs
What are the 4 types of email marketing?
Four types of marketing emails are Email Newsletters, Acquisition Emails, Retention Emails and Promotional Emails.
What are the 2 types of Email?
Two types of emails are Client Based Email and Web-Based Emails.
What is a good open rate in email marketing?
A good opening rate in email marketing should be 17-28%.
Webinars are everywhere these days, especially with the Covid-19 situation, the use of Webinars have increased. Every other business stands on the marketing capacity of Webinars and when it comes to selling knowledge-based products like some courses or E-books, they are the lifesavers.
According to a report, 73% of B2B marketers said webinar is the best way to generate high-quality leads and over 60% of marketers use the webinar as a part of their content marketing campaign.
The webinar will allow you to run interactive sessions among the participants in real-time. You may share information or discuss premium strategies using Webinar. In this article, we will cover how through webinars you can generate leads for your business.
Ever been to any seminar? This is the same, except, anyone can visit it from anywhere and many times, it’s free for visitors. Webinars are like Instagram live feature, except it is far more useful than Instagram live. Webinars are mostly live streaming videos to share knowledge.
Although the presenter is the main person to talk to in a webinar, it is much more interactive than a usual seminar. Anyone can comment and ask questions while the webinar is going on. Moreover, you can provide a voice chat feature in your webinar as well.
Uses of Webinar
Webinars are very useful in many ways. Through them, you can market products, explain the features of your product to your potential customers, introduce new technologies, and many more things. Some uses of webinars are listed below:
To Improve SEO The biggest importance of webinars is that they improve the SEO of the website. Many websites conduct webinars every once in a while just to improve their ranking.
To Generate Leads Webinars bring people to watch you because through it you provide value to them. While providing value you can also advertise your product to them. Even if you don’t do that, many people will check out your product themselves. This will help to generate leads.
For Launching New Products If you want to launch and generate leads for your new products but are not looking forward to spending tons of money on them, you can use webinars. You can provide the information about your new product in a webinar and with that a link to buy that product.
To Educate People Not only just normal education but you can use webinars to educate people about how to use your product.
To Identify Potential Customers Webinars attract potential customers. Only those people will watch your webinar who are interested in the niche of your product.
Features of Webinar
Some of the best features of Webinar that helps in your business are:
Live Most of the time, webinars are streamed live so that people can interact with the presenter. Moreover, by watching live, people feel a sense of relation with the company.
Interactive Most of the webinars have the feature of chat or comment. People can send messages to the presenter and the presenter can reply to them if possible.
Voice Most of the webinars contain the voice of the presenter. However, some people conduct mute webinars too. Furthermore, in some webinars, people can even do a voice chat with the presenter.
Application Interaction You can provide your app’s interface on your website and let people learn how to use the application.
Benefits of Webinars
Webinars present you as the expert in that field, you can teach and sell at the same time.
Webinars give you authority, you are in the power if you are presenting your webinar.
There is no denying the fact that you can increase your sales through webinars. You just need to make the right strategies according to which you do your webinars and you will see the results in your favour.
Webinars are the best and most effective method in budget marketing. Through webinars, you can launch your products, advertise your products, teach your audience about the features of your product and you can also interact with your customers. So many things by just one webinar, isn’t it amazing?
Webinars are a great tool for knowing where you are lagging because through a webinar you can interact with your actual customers or say your audience and they can tell you what are the points which are lagging in your product.
Benefits of Webinar
Limitations of Webinar
Dependency on Internet Speed: Not only your internet speed but also your viewer’s internet speed should be good enough to stream a webinar video online. But the crucial part is your own internet speed.
Registration: People hate to register. But for webinars, registration is important. So, some people just drop the idea of attending the webinar even they are interested in it.
Colliding Voice Overs: Although not every time, sometimes you will face the problem of collision of voice over while streaming a screen sharing webinar.
Location & Time: Webinar connects you with people all over the world. So, when you think this is the best time to do a webinar, someone might be in a deep sleep. So, location and time are the main factors to look upon in webinars.
How to Promote Your Webinar?
Although, you can always conduct a webinar on other platforms Webinars are also available directly to your website. However, if you are not a very “tech-friendly” person, then conducting a webinar on your own site can be tough for you. To make this easier, you can go for webinar services. You might have to pay some bucks, but they will be worth it only if you have a good audience and this audience will turn potential customers for your business.
Some Pro-tips for Webinars
So now you know how to create a Webinar but the major challenge you will face in promoting or market your webinar. Some of the best ways to promote your upcoming webinars are:
Email marketing If you already have an email list then you can email your subscriber to remind them about your webinar.
Facebook marketing You can advertise your webinar on Facebook. The better way is to find and pay some relevant and popular pages and ask them to promote your webinar.
Blog Tell about your upcoming webinar in your post. Ask people to pre-register for the webinar so they can directly join in.
Sponsoring other’s blog Ask other bloggers to promote your webinar in exchange for some money or shout out. Ask them to write an article explaining why your next webinar should not be missed, this works better than direct promotion.
Influencer Pay influencers to promote your webinar in their social media posts. Do some research and find the people who can influence the group of people who may get attracted to your webinar or your product.
Collaborating Collaborate in others’ webinars and promote your own webinar in their session. This way you can get their audience as well and then you can return the favour by doing the same for them whenever they need it.
Some Pro-tips For Webinars
The audio quality should be high. Make sure you use a professional microphone while conducting along with a loud audible voice. If your viewers can’t listen to what you are saying in your webinar then they will not be able to understand anything, and because of this many people might leave the webinar before it even reaches halfway.
Put emphasis on the important points to make them more memorable so that audience can recall them after your webinar ends. If something stays in the mind of your audience after the end of the webinar then it might be possible that they may talk about those points with other people in their circle. This will increase your reach without you doing anything.
A high speed and stable internet connection are necessary, throughout the run time of the webinar. If your webinar starts buffering or keeps crashing because of the internet speed, the viewers might leave the webinar.
Answer the questions that are asked during the webinars. These serve two ways, firstly you will know that people are taking an interest in the webinar. And Secondly, the viewer will feel that they are involved in the whole thing and that will make them stay connected.
Conclusion
Webinars might look like grandpa’s tech, but they are still rocking the market. Many people might not know about them, but they do attract some people. It is easy to target potential customers for your website through webinars. You might not have done any webinars till now, but it’s worth it, give it a try and you’ll know what it can do for your business. Just go for some webinar service provider and start a webinar now.
FAQs
Are webinars free of cost?
Webinars are most of the time free and they can be paid as well.
What Webinar means?
It is an online event hosted by an organisation, in here it is broadcasted in front of people through the computer with the help of internet.
Are Webinars good for marketing?
It is a good marketing tool that helps in communicating with your customers.
Social Network is no less of a blessing at this point of time. We can connect with each other from any part of the world. There are numerous social media networking sites but the most popular has to be Facebook.
Facebook is a social networking tool that allows registered users to share their day-to-day life with friends with whom they are connected. These include sharing of photos, statuses, locations and videos. It also allows the creation of features such as pages, events, and groups that help in the advancement of the popularity of mentioned ideas. According to a survey, 74% of Facebook users visit the platform each day. These things help us promote business on Facebook. Facebook, also allows people to give their comments on different things. There is a lot of privacy attached to it depending on the user’s decision. One can decide to be visible, block certain communication or privatize their activities.
In the corporate world, Facebook is shaping the image of businesses in many ways as it allows more visibility and thus increases followers and patrons of the different businesses, thus giving them a chance to grow. In this article, we will talk about how Facebook helps in Below are the steps on How to Promote or market Business on Facebook.
Profile pictures on Facebook mark the virtual identity of any business and act as a thumbnail for all the posts done by that page, hence, it should be chosen wisely. People will be sceptical to trust a profile without a display picture so it is advisable to always have a relevant picture that is recognized as the brand image. This will reduce suspicion about the authenticity of the page as well as allow people to approach the users for socializing with any hesitancy. It enhances credibility and increases the chances of reputation growth among the audience. Seeing a known picture ignites interest in customers about the business content and shows professionalism.
Quality Cover Photo
Cover photos should be large enough for visibility and blend in with the profile picture. Creativity should be employed in choosing a cover photo that speaks of the brand without any words. The quality of the cover photo brings exposure and reduces the cost of marketing. It builds loyalty for the brand and increases web traffic thus promoting the brand.
Brief about the Company
The about section on any page has a brief for the company. This brief must be written in such a way that it describes the potential of the company to readers. It should answer the question about what you do and what customers will get.
Include Apps
Making Apps in business bring convenience. Put in apps on the company page that fulfil the requirements and functionality of the business. Apps can be useful in creating reminders, updates, feedback and also reducing costs to the business.
Visual Marketing
Visual marketing allows companies to actually show their products instead of explaining it and hoping that customers will understand. Images always attract the attention of the audience as they are friendly and boost the brand ideology by eliminating language barriers. In visual representation, the picture itself has a meaning and people can translate it easily.
Measure People’s Engagement
Facebook allows likes and dislikes. In this way, customers can show consent or disagree with any developments that the company plans to take. Thus, people feel engaged and believe that their inputs shape the future of the company.
Monitor Comments Regularity
Insights given can be used to improve services hence customer satisfaction is determined because listening to customers is the only way to find out if they are ready to buy the product or not.
Benefits of Promoting Business on Facebook
Business Exposure
Facebook has a huge number of followers; therefore, any information that is posted reaches a massive audience. Thus businesses are recognized on a gigantic platform and expansion is guaranteed and so is the increase in demand for the product or services.
Reduced Marketing Expenses
It is cost-effective. Opening a Facebook page does not cost anything unless advertisement posts are needed to enhance page likes. But advert costs are minimal and thus marketing expenses are reduced.
Target the Right Audience
When posting any business on Facebook, one should be aware that not everyone will like it or get hooked to the page. However, due to the huge number of patrons on Facebook, business owners can rest assured that the information will reach a good amount of the targeted audience.
Understand Competitors
With Facebook, a lot of competitors can also follow business processes. Thus strategic marketing is required to determine the visibility of the business. Healthy competition allows people to produce quality products for customer satisfaction.
Make Use of the Feedbacks
In the process of Facebook interaction, business owners tend to get a lot of insights. Feedback in a business is a way of listening effectively, boosting motivation and increasing performance. It is a learning experience.
Enhanced Business Branding
Business branding brings visibility and customer loyalty. Entertaining information makes clients stay in touch. Customers offer great support to the sites that are encouraging and thus boost morale.
10 Facebook Hacks for Startups
There are many who knows how powerful Facebook can be, yet, there are very few who knows how to use it to their potential. Facebook has a close to 5 billion active users making it the fastest growing social network in the world. If you are a business, then turning just a small percentage of those users into your loyal customers could change the face of your business. But of course, you know that success doesn’t come that quickly.
Despite the number of marketers using Facebook, your message could easily get lost in the crowd; but with a blend of certain tips and tricks, you can growth-hack your business. Here’s how you can do it.
Getting Involved The Right Way
You can only get the very best of Facebook by getting involved with the right people and with the right community. But first, you will be required to create your profile on Facebook, and after getting it done, it’s time to start mingling with the community. It is recommended that you should spend some time learning how the various components of Facebook tie into each other and only then, you can truly own Facebook.
Connecting With Other Facebook Friends
No matter what your job position or industry is, you can make friends with anyone as it gives importance to the social aspect. During the process of registration, you are asked to provide information, and it is advised that no matter what information you supply, they should be genuine and authentic. Some of the options include importing your friends from your existing mail as well as from IM contacts. Facebook will also ask you to specify your high school, college as well as those companies where you have worked previously. Keep in mind that friends from the past are more likely to be interested in what you have to offer rather than some stranger who has just stumbled upon your profile.
Organizing the Contacts
Since we all carry multiple personalities, it is advised that we should put a boundary between each and every one of them. One personality shouldn’t get mixed up with the other. Personal shouldn’t get mixed up with professional. That should be the case on Facebook too. Make use of the handy tool, ‘Friend list’ and remember to create customized profile views with each and every one of your connections. Not only it is inappropriate, but it is also infeasible and inconsiderate to share each and everything with anyone. You wouldn’t want to share your birthday photos with your customers on Facebook, would you? It’s better to set boundaries between work and hobby.
Joining Facebook Groups
It is suggested that you should join those groups which are relevant to your business niche; and once, you become a member of such groups, you can get the ball rolling. Do try to share useful information in the group it will establish you as a thought leader. Such cases will lead others to look up to you and will become your loyal customers soon.
Keeping Your Presence Fresh
Once you have established your presence on Facebook, it is recommended that you should make it a habit of logging in at least once or twice a day to keep your presence fresh. Do remember that the more active you are on Facebook, the more you are going to appear to your friends, thus improving your relationship.
Finding the Ideal Facebook Audience
With more than 5 billion users on Facebook, it is very hard to market your product to everyone on the platform. And it is for this reason that the Facebook business page is there. It is the Facebook business page which will allow you to play around with the audience segments. If you don’t have a Facebook business page, now, it’s time to do so. If not, you are missing out the big picture.
Facebook Targeting
There are numerous factors with which you can use to target your Facebook ads, and it is quite important that you know what these factors are. It is in fact targeting, which will help the audience to show ads and it is they who are more likely to engage with the ads. The six powerful ways of targeting the audience are behaviour, look-alike audiences, demographics, location, interests and custom audiences. Though each of them is effective in their way, the real power of Facebook advertising comes only when the above are combined effectively.
Enabling Facebook Audience Optimisation
It is only recently that Facebook has launched this feature audience optimisation which is known to help the brands as well as businesses in 2 significant ways. First, it helps the business to reach only those audiences who are most likely to engage with the content. Secondly, it is known to provide better metrics by helping the businesses to understand which audiences engage more with their content. It is suggested for the firm to use the feature of audience optimisation as with its help, the business can choose the preferred audience for their posts along with restricting their posts to a certain demographic and by getting better insights on how the audience interacts with their content.
Excluding Audiences
The business shouldn’t be afraid to exclude audiences as it is exclusion targeting which provides a way to ensure that a campaign is shown to the right people. Let’s say for example – it would be imprudent to show a campaign of acquiring new customers to the existing customers.
Engaging Facebook Audiences
To engage Facebook audiences, the business will need to be engaging as well as addictive. The business will have to craft a captivating as well as a strong brand presence on the platform so that the prospects can’t help but notice the business. Run polls, surveys, content to engage your audience.
Conclusion
There is much more to learn from Facebook so, it is advised that one should never stop learning. However, by using the above hacks, any business can get started on Facebook with confidence. Nowadays, more than 300 million users use Facebook stories daily. Thus maximize the benefits of all the latest features of Facebook and build your brand.
FAQs
Is Facebook Good for Marketing?
Facebook is good for marketing your business as it helps in distributing content and information about your business to your audience evenly.
What is Startup Marketing Strategy?
A Startup marketing strategy marketing plan that helps you in achieving fast growth in a limited time and it is different than traditional marketing startegies.
Today, a huge number of startups are setting their foot in the industry and are conquering the world with their innovative ideas. These startups follow different types of business models. A business-to-business startup, commonly known as a B2B startup, is a huge thing in the market these days. The whole idea of a B2B company is to establish a business that caters to the needs of other businesses. According to a report, 85% of B2B marketers say lead generation is their most important content marketing goal.
However, running a B2B startup is a tough task as owners of such businesses need to look for suitable clients who require the goods or services that the company is offering. Moreover, generating B2B leads for your startup can become a hectic job and cause excessive levels of frustration. So here is our B2B marketing strategy. It will help you to generate B2B leads for your startup and proceed with their work strategies.
Business-to-Business (B2B) marketing mainly involves the vending of one company’s products and services to another company’s products and services. The goods could be used for the production of some other goods, for reselling it to the consumers or could be used in the general operations of the business.
Pre-requisites for a Business-To-Business Marketing
B2B marketing requires products for other companies. You should not just start off without even a rough idea in your mind. This will only lead to unproductive outcomes and will take you nowhere. The first thing that one should do is think about the product, its merits, and its demerits.
Several questions should come to your mind before finalizing anything.
Is my product beneficial for the company?
What would be the gain that my product/service would provide to the clients?
How much will my product/service help the clients to earn?
What are the main advantages of my product/service that make it better than the others in the market?
What efforts can be made to improve the quality of the product/service?
What is the price structure of a similar product in the market?
Conduct a thorough analysis of your products and services. Customer feedback is the best way to do this.
10 Ways of B2B Lead Generation for Your Startup 2022
Diversity
All buyers of a B2B company will have different needs and wants, so an entrepreneur must make sure that their content addresses all the needs and demands. The content should fit the shoe and not be focused on just one thing to attract buyers from all around the globe.
Stand Out
The capabilities of a startup are judged by the content that is posted on their blogs or social media websites. Hence, this content needs to be attractive with infographic inputs and strategically placed to allow buyers to find them easily. Moreover, it gives a boost up to the startup showing true data in their content which makes them trustworthy.
Pricing
It is not a common practice to post prices on the company’s website as it hinders the chances of getting many opportunities, but if the prices are not posted, most of the queries would be to know the cost but not generally buy the services. Posting prices would decrease useless traffic and allow more room to focus on potential customers. Furthermore, the pricing strategy should be decided with a thorough competitive analysis for breakthrough performance.
Relationships
Having a healthy relationship with the client’s company is extremely important for the business to flourish, thus, building a good connection will allow the business to grow through word-of-mouth marketing. Although, word-of-mouth has a different approach it has always had a high conversion rate.
Marketing
Marketing is the best way to generate leads. In today’s technology-driven society online marketing is the major contributor to an increase in sales. Services can be marketed depending upon the needs of various buyers using social media platforms, blogs, or a well-developed website. Creating an email database to send occasional newsletters to potential buyers helps in boosting the business. In other words, email marketing is a great tool to generate B2B leads for the business.
Sign up forms
Sign-up forms for the company website should not be very long as that irritates buyers. The easier the signing up process the more potential buyers will sign up and add to the business. They should contain the basic details like name, email, phone number and address but not a whole lot of information that can be asked in later stages.
Optimize the Landing Page
The homepage of the company’s website or the social media profile should be SEO-friendly. Articulating content that would attract people. Make your content in such a way that it is displayed clearly on top Google searches. Most people do not go to the second page while searching for something on Google to make sure that the website comes in the first page in Google searches related to the keyword.
Have a Q and A section
Have a FAQ section, which is clearly visible on the website, to answer the most common queries on the website for people to properly understand the services. Ask present clients about the issues they may have faced while registering on the website, collect the information and create a questionnaire with answers by the team.
Buy Leads From Various Platforms
Startup owners can also buy leads from various online platforms that are selling them. There are many sites that provide quality leads with accurate information. B2B companies should collect as many leads as possible from these sites to help them in progress.
Hire
Owners can also hire a company that specializes in lead generation or hire freelancers that can generate leads and do promotions. Hiring freelancers residing in different countries can be profitable and will help in getting leads from various different countries. It is also inexpensive in nature and provides a quality result to generate B2B leads for your company.
B2B Success Stories on Social Media
Approximately, 69% of the Indian B2B marketers agree, social media is one of the major tools to engage potential customers. Statistics regarding the success of lead generation for B2B companies using social media marketing are quite high. B2B buyers are much more attracted to brands that have a strong social presence. They prefer the companies to present the information via social media.
Some of the successful social media campaigns implemented by a few companies are:
iYogi
iYogi being a technical support company faced many difficulties in generating leads and creating brand awareness for its new service; Digital Service Cloud. The company chose LinkedIn to focus on the key areas of interest and target audience. The campaign was a huge success and helped to achieve 62% of the follower base in the duration of just three months.
Deskaway
The company chose Twitter along with paid media and Adwords for the purpose of selling its web-based team along with the project collaboration software. Product announcements, news, and blogs were shared on a continuous basis and thus, generating leads.
Conclusion
The above two examples show that social media is really an efficient tool for B2B marketers. It not only helps to increase brand awareness on a huge scale and target a bigger audience but also establishes a company as a thought leader. The company gets to connect easily with the clients and the prospects. Good relations are built with the people who can influence the industry. Social media and email marketing also trigger word-of-mouth conversations and help in optimizing the conversions for B2B companies. Keeping these important points in mind shall go a long way for B2B companies in creating a huge client base and gaining success in their business proceedings.
FAQs
What are 4 types of Marketing Strategies?
Four types of marketing strategies are:
Market Penetration Strategy
Market Development Strategy
Product Development Strategy
Diversification Strategy
What are the four types of B2B Markets?
The four basic categories of business customers in B2B markets are producers, resellers, governments, and institutions.
Is Amazon a B2B OR B2C?
Amazon is both business-to-business B2B and business-to-consumer B2C.
Ipsita Acharya
