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Tag: SEO

  • 10 Ways to Drive Targeted Traffic to Your Ecommerce Store

    The internet and online infrastructure in India have expanded exponentially resulting in the corresponding growth of the eCommerce industry. As per Statista, there are over 658 million active internet users in India.

    While the pandemic acted as a stimulus for people to switch to online modes of shopping, government policies also have played a major role in strengthening the online market.

    It is estimated that the size of the Indian eCommerce industry will reach around $350 billion by 2030. However, with bigger opportunities come bigger challenges. If you too are thinking of starting an online store or already have an eCommerce store website possibility is that you are aware of the challenges associated with this field.

    With the rise in internet users, there is an equal increase in the number of eCommerce stores. In this situation, it becomes extremely difficult to attract the target audience without which it is impossible to run a business. After all, how will you make money without any customers?

    If you are struggling to get traffic on your eCommerce store website, we are here with the right guidance.

    In this article, we will share with you the most amazing ways that will help you attract traffic to your website just like a magnet.

    So, let’s begin!

    Optimize Your Ecommerce Website
    Offer Discounts and Sales
    Start a Referral Program
    Run Facebook Campaigns
    Indulge in Instagram Marketing
    Provide Quality Content
    Invest in SEO (Search Engine Optimization)
    Focus on Email Marketing
    Advertise on Google
    Use Influencer Marketing

    How to Make an Ecommerce Website?

    Optimize Your Ecommerce Website

    A study conducted by Amazon states that 88% of online buyers do not prefer a site if they have had a bad experience with it once. Therefore, it is highly crucial to design your website to provide the best user experience.

    Ecommerce Website Traffic Sources by Visitors
    Ecommerce Website Traffic Sources by Visitors

    So what should a nicely optimized website have?

    • To begin with, a simple and clear structure is a must. It allows the users to navigate through the website easily. Further, it helps the shoppers to look for the products of their choice without any trouble.
    • The product in the offer should be clearly listed as users do not prefer the website where they have to take a tour of the entire site before getting to know what is on offer. It is always a great idea to incorporate your catalog on the homepage.
    • Also, considering your part, it must have a direct and prominent Call to Action button right in front of the shopper such as “SHOP NOW”. This will prompt the visitor to become a customer.
    • Use informative yet interesting language that appears attractive to your target audience. For example, if your target audience is children use bright and colorful themes and fun language to get their attention.
    • A picture is worth a thousand words. Use high-quality images of the products. This not just makes the site look attractive but the customer is also able to ensure they are buying the right product. Believe it or not, photographs play a very significant role in a buyer’s final purchase decision. You can also add videos wherever possible.

    Apart from these, it is extremely important to maintain the goodwill of your website. This can only be achieved when you only offer quality products to your buyers.

    So, before you list a product on your website, make sure you have gone through the product description and other details thoroughly. Choosing high-quality products for your website will also save you from future troubles.

    Offer Discounts and Sales

    No buyer can actually resist the temptation to at least go through the products listed for sale. Discounts and sales can really get you the traffic you have been looking for. A sales campaign if created rightly can help boost your website’s popularity several folds overnight. A good deal always charms the customers.

    You can create campaigns for first-time buyers or may offer free shipping, or coupons that have exclusive prizes. This will motivate the customers to shop from your website.

    Creating coupons that work exclusively on your website is also a great idea. Coupons offering discounts on the next purchases encourage the customers to visit and buy again.

    Further, like always, creating urgency is a sure way to lure customers into making a purchase. It can be created through tags like offer ends in 24 hours, limited stock available, etc. You can also offer a buy one get one scheme, or create product combos with special discounts when purchased together.

    However, the big question here remains, how does the audience get to know about your sale? This is where marketing comes into the picture. Whether paid or unpaid, marketing and promotions are a must for you to make your eCommerce store a success.

    In the coming sections, we have shared several marketing techniques that can help you promote your creative campaigns.

    Start a Referral Program

    Tell me, you are more likely to trust a friend while buying something or some random advertisement you saw while browsing the internet? The answer obviously is a friend.

    Most people buy products based on the suggestions they receive from friends and family. This is how the referral program works.

    As per a study by Invesp, the conversion rate for customers coming through referral programs is 30% higher than any other marketing strategy. Moreover, these customers have 37% higher retention rates and are more likely to refer and bring in more customers.

    Ask your existing customers to refer your products to their friends and family while you offer them rewards in return for every customer they brought to your site. This works as a kind of chain if you have the right products and deals on offer.

    If you are still new to the business you can also ask your family and friends to refer your website to people known to them.

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    Run Facebook Campaigns

    With its ever-increasing number of users, Facebook has grown to become the most used social network across the globe. As per Statista, as of the third quarter of 2022, there are around 2.96 billion monthly active Facebook users worldwide.

    A survey conducted by Business wire states that around 75% of customers visit Facebook for recommendations and suggestions before they buy a product. Therefore, having a Facebook page for your eCommerce store is no more just a suggestion it is rather the need of the hour.

    This page should contain all the necessary information about your store like website links, customer support, product list, reviews, etc. Also, you use this page to promote your products or grab buyers’ attention towards the sale or other campaigns.

    If you are willing to spend some money on promotions you can also opt for Facebook pay-per-click ads. You simply have to set the duration for which you wish to run the advertisement, your budget, target audience, and other campaign objectives after which you make the payment and your ad is on roll.

    The advantage of using Facebook advertisements is that while you will only be able to promote your products and campaigns amongst your followers through your own page, an advertisement allows you to target anyone on Facebook.

    Moreover, Facebook has an enormous amount of stored data. Paying for your promotion will make the platform use this data to target your customers more specifically.

    You can also integrate with the Facebook shop so that your customers can browse your products on Facebook itself, and when they finally decide to buy one, they are automatically directed to your website.

    Indulge in Instagram Marketing

    Not just Facebook, a Crowdtap study reveals that 71% of shoppers turn to social media before actually buying a product. Hence, Instagram being one of the most upcoming and admired social media platforms can really help you get more customers.

    You can simply link your website to your Instagram account and give people a glimpse of your products. Optimize your Instagram bio by providing all the necessary information such as website links, contact information, etc.

    You can also use Instagram features such as reels and stories for the promotion of your products or campaigns. Craft fun and entertaining content for your website that attracts customer attention and conclude it with a clear Call To Action.

    Instagram allows verified business accounts with more than 10,000 followers to add link stickers through which you can direct users toward your website. You can also integrate your Instagram account with your website so that users can make purchases both through your Instagram account and website.

    Market Size of the Ecommerce Industry Across India With Forecasts Until 2030
    Market Size of the Ecommerce Industry Across India With Forecasts Until 2030

    Provide Quality Content

    Content marketing is a great way to attract more traffic to your website. It allows you to interact with your customers who eventually start to trust your knowledge and thus, your products.

    The key is to provide valuable and engaging content regularly. This can be done through any medium you feel comfortable with, such as blogs, videos, or infographics. Remember that the target of the content is not always to influence the customers into buying a product, but to establish you as an authority in the field.

    Blogging is one of the most classic and reliable forms of content. The value of content that provides useful information will keep your customers returning to your website.

    Moreover, SEO-friendly blogging attracts Google and your potential customers more convincingly. It helps you build your brand and promote your products at the same time.

    Simply choose the topics that sound interesting to your target audience, jot down the most crucial and lesser-known information and get it published through the media focused around your field.

    You can also create entertaining and informative videos on topics relevant to your field and post them through your YouTube channel or other social media accounts.

    You can also post videos on your website answering FAQs from customers or alongside products highlighting their benefits or providing other useful information.

    Infographics are one of the latest and most attractive forms of content. They allow you to share statistics and other insightful information in a visually appealing manner.

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    Invest in SEO (Search Engine Optimization)

    As per Statcounter, Google controls as much as 92.58% of the search engine market worldwide. Hence, investing in SEO is one of the best things you can do for your eCommerce website.

    When done right SEO will help your website rank on Google bringing it to the eyes of your target audience. You will have to find the right set of trending keywords best suited for your potential customers.

    There are a number of paid and unpaid tools available for keyword research. Although remember not all keywords are equally important so ascertain that you make a thorough analysis before making the final decision.

    Once you have the list of keywords use them in writing the content for your website. For example, titles, product descriptions, etc. Optimize each page of your website for great results.

    Focus on Email Marketing

    According to the Lyfe Marketing survey, email marketing offers the highest i.e. 40% return of investment in comparison to any other marketing channel. It allows you to nurture your potential customers.

    You can collect the information of the customers as soon as they land on your website. You can add a lightbox to your site that offers discounts or coupons in return for the user information.

    Later, you can use this information to send them emails offering products of their choice at attractive rates or including offers like buy one get one, etc. Even if many of them may not be ready for immediate purchase you can lure most of them through sales.

    You can also use email marketing to promote various campaigns that you start on your website, for example, a holiday sale, a flash sale, end-of-season discounts, etc.

    While designing an email, it is important to include three main ingredients. First, an attractive email subject line is sure to grab the reader’s attention. It should be provocative for the reader to open the email.

    The second is a clear CTA. This will motivate the user to do what you expect them to do, i.e., make a purchase or visit your website. Also include important links, photos, and texts from your website to provide a better picture to the buyer.

    Last but not least, create simple yet engaging content. It is always good to keep it crisp so the user does not just refuse to read merely by looking at the length of the text. Including more visuals in your content is always a good idea.

    Keep adding to your email list and never stop sending these emails, as no matter how slowly it appears, the process is certainly worth your time and effort.

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    StartupTalkyAnagha S

    SEO is the organic way of attracting traffic to your website; however, it isn’t the only way to make your website visible on Google.

    Google also allows paid promotion of websites through Google ads. Just like Facebook, they also offer pay-per-click ads, and the rate per click depends on the keywords you choose.

    It can be quite expensive in comparison to other methods, especially if your keywords are more popular, as Google uses a bid system for the target keywords. This means you have to compete with other similar businesses, and if your bid is the highest, your ad will be displayed on top.

    However, it is equally powerful, as you have Google’s assurance to make your brand popular. So, if you have the budget, we will definitely recommend this for your business.

    While selecting the keywords, you can add specifications such as location, demographics, etc. that will allow Google to find your potential customers more effectively.

    Basically, Google displays your product or website to users searching for similar products. It also allows you to display your ads on Google search or maps.

    The pay-per-click model ensures that you only pay for it when a potential customer clicks on your ad to reach your website or explore your products.

    Use Influencer Marketing

    Basically, influencers are the people who have established themselves on social media and have a large number of followers who trust them with their suggestions and advice.

    All the different social media channels have several influencers who are working in your or related fields. You can collaborate with them to reach a wider and more diverse audience.

    Also, coming from a source reliable to your potential customers, your product appears much more trustworthy, and there is a high possibility of more traffic reaching your site.

    You can simply look for accounts that are active in your field of business and are highly popular among the audience. Make a list of such accounts and try to approach them through DM or other means possible.

    Send them your product samples and provide special discounts to make them talk about your brand through their channel. You can also send them coupon codes that may be applicable only to their followers.

    The best part is that you can work with as many influencers as are available and reach a far greater audience than is individually possible.

    Through your social media accounts, where you stand as an authority, you can also get engaged in activities like guest blogs or videos to expand your reach.

    Conclusion

    These were some of the most reliable methods that ensure bringing more targeted traffic to your eCommerce store. Depending on your budget and requirements you can choose a few or all of the above-mentioned tips to increase the number of visitors to your website.

    FAQs

    How do I bring more traffic to an e-commerce website?

    The best ways to bring more traffic to your e-commerce website are:

    • Optimize Your eCommerce Website
    • Offer Discounts and Sales
    • Start a Referral Program
    • Run Facebook Campaigns
    • Indulge in Instagram Marketing
    • Provide Quality Content
    • Invest in SEO
    • Focus on Email Marketing
    • Advertise on Google
    • Use Influencer Marketing

    Is the eCommerce industry growing in India?

    The eCommerce industry is growing rapidly in India, and it is estimated that the size of the Indian eCommerce industry will reach around $350 billion by 2030.

    What is a referral program in eCommerce?

    A referral program involves asking your existing customers to refer your products to their friends and family while you offer them rewards in return for every customer they brought to your site.

  • Is SEO Dead in 2023? Understand New SEO Trends

    Are you not getting any organic traffic on your website even after implementing all the SEO strategies?

    Do you constantly write 2-3 articles daily but, still are not able to rank even a single article?

    Is your SEO agency going downhill?

    Have you come to believe that SEO is dead in 2023?

    Well, if you answered yes even to a single question then this article is for you.

    There are a lot of misconceptions regarding the effectiveness of SEO in 2023 and what strategies would work in the future.

    Today, I will clear all the misconceptions and tell you if SEO is dead in 2023 or not.

    I will also tell you effective strategies that are recommended by Google itself that can help you rank your articles higher on SERP.

    After reading this article you will understand what has changed in SEO and how you can adapt to the changing trends.

    Is SEO Dead in 2023?
    SEO is Saturated
    AI-Powered Tools Can Also Write Articles
    SEO for E-commerce Websites
    Adapt Your SEO Strategy to Changing Trends
    Top 6 SEO Strategies for 2023
    Improve the E-A-T of Your Website
    Is E-A-T a Ranking Factor?
    5 Ways to Improve Your Website’s E-A-T

    Is SEO Dead in 2023?

    SEO is not dead as long as people use search engines. This is because search engines use SEO to rank websites.

    If SEO has not vanished then why people are not getting organic traffic or sales even after implementing all the SEO strategies?

    The answer to this question lies in the next paragraph.

    SEO is Saturated

    Well, SEO is not dead but Google is very saturated.

    According to earthweb there are more than 600 million blogs on the internet, with over 7.5 million blog posts published per day in 2022.

    As you can guess, there is just too much content for Google to rank.

    Google was the one who told us that we need to create good quality content that helps people solve the problem to rank our articles on the search engine.

    Although people took this to a next level.

    Writers and SEO experts started creating content like crazy.

    People are building new websites on niche topics every now and then and writing articles that may not help people solve their problems.

    The focus went from quality to quantity and that’s where things started going wrong for SEO.

    People are not getting any results from SEO because they are competing with millions of articles.

    Most importantly, a lot of people know how to beat the algorithm so, they are ranking their articles even though they might not be the best ones.

    92% of the traffic goes to the first page of Google Search Results
    92% of the traffic goes to the first page of Google Search Results

    Due to this, you can see dozens of poor-quality articles ranking on the first page of Google.

    At the same time, high-authority websites are ranking for most of the keywords.

    For example, Wikipedia ranks for almost every other keyword.

    All these things increase the competition.

    The problem doesn’t end here because more and more articles will be published with the help of AI in the future.

    AI-Powered Tools Can Also Write Articles

    A lot of AI-powered tools like Ryter, Jasper, and many more can write long-form plagiarism-free articles within minutes.

    This means that marketers can publish more and more articles on a daily basis on different topics.

    Since Google’s algorithm cannot understand which articles are published by AI and which are written by humans, articles that are drafted by AI can also rank.

    This means that Google will get more and more saturated in the future.

    SEO for E-commerce Websites

    Benefits of E-commerce SEO
    Benefits of E-commerce SEO

    E-commerce sites are using SEO in the most terrible way possible.

    Let’s say you want to buy a digital watch.

    You hop over on Google in the hope to find a blog post that tells you the best watch that matches your needs.

    You need an article where they tell you the best watches with their pros and cons.

    However, you eventually find yourself reading an article from a watch company where they describe some key characteristics of each watch and embed a link to their products.

    Would you be able to buy yourself a perfect watch by reading such articles? Absolutely, NO.

    On the other hand, most of the e-commerce sites like Amazon and Flipkart rank for most of the product keywords.

    Other websites only write articles with the aim to sell their products or earn some affiliate income.

    In both such scenarios, readers are not able to understand which product is best for them.

    As you can see even e-commerce sites publish articles like crazy with the sole aim to sell you a product.

    E-commerce sites aren’t willing to put in the effort to write a quality article and just want the SEO agency to write it.

    Since these SEO agencies are not experts in their domain they end up producing subpar articles.

    People will become irritated if this keeps happening, which will lead to a decrease in Google searches.

    Instead, they would go to other social media sites like Instagram, Pinterest, or YouTube to get answers to their questions.

    To be very frank, social media sites sometimes work better than Google because there are real people on those sites providing genuine solutions.

    If you think that your articles are going to rank just because you are stuffing keywords in your meta title and descriptions and developing backlinks then you are completely wrong.

    You need to tell yourself that things are changing and you need to adapt.

    If you want to grow your reach and get organic traffic you need to pitch your product or service to the right audience.

    On the other hand, if you are writing blogs then you must first define who reads your articles and why they are reading them.

    Below, I have mentioned the top 6 effective SEO strategies that will work in 2023.

    Top 6 SEO Strategies for 2023

    Google's Search Central Updated Guide
    Google’s Search Central Updated Guide

    The strategies that I am mentioning here are not any guesswork.

    Google’s Helpful Content Update was released in August 2022 which stated that helpful content that satisfies the needs of the readers and helps them solve their problems will rank well.

    There are different questions in the document that guides you in writing better content.

    I would be take the help of that document and tell you effective SEO strategies.

    So, keep in mind that these strategies are mentioned by Google itself.

    Focus on Specific Industry and Niche:

    Don’t produce content on different topics. Instead, choose a particular topic and write detailed articles around it.

    When you curate articles on a particular niche it shows Google that you have expert knowledge on your topic.

    Creating a website with only blogs pertaining to video editing, for instance, would be a good idea.

    If you create such a website you can write blogs on topics like:

    • 10 best free video editing software for beginners.
    • Common video editing mistakes people make.
    • 5 ways to edit video faster.

    Target long-tail keywords and keep producing high-quality articles.

    When the algorithm of Google understands that you have a deep knowledge of video editing you would start ranking for the keywords related to video editing.

    So, instead of producing content on different topics choose one particular industry and niche.

    Write on Exploding Topics:

    Instead of writing articles on outdated topics, you should write on a subject that is creating a buzz in the market.

    You can also write on topics that currently are not popular but will grow in the future.

    To find such topics you can use tools like Google Trends and Exploding Topics.

    Don’t Focus on Word Count:

    You need to understand that people’s attention span is going down.

    Thanks to Instagram and Tik Tok, people are habituated to consuming short-form content.

    This is the reason why YouTube also introduced ‘shorts’ in its system.

    Your readers want to solve their problem as soon as possible.

    Instead of increasing the word count of your articles, improve the quality of your content and give people what they want as quickly as possible

    Now, I am not saying long-form content doesn’t work.

    The idea here is that if you can give an answer to a question in just 500 words then don’t write a 1000-1500 words article.

    On the other hand, if you feel that your topic needs to be discussed in depth then by all means write a long article.

    Take the example of this article, since there was so much to tell this article is a bit long.

    However, everything that is written here will assist you in developing a potent SEO strategy.

    Don’t Just Summarize:

    Don’t just summarize what others are saying without adding any value.

    Instead of paraphrasing write something unique which has not been mentioned in other articles.

    Before you start writing answer yourself: What is the USP of my article?

    Add Your Personal Experiences:

    To make your articles stand out from the crowd you can add your personal experiences.

    When you write something which you have experienced in real life it increases the trustworthiness of the article.

    At the same time, personal experiences give an emotional touch to your article.

    So, if you have something to share don’t hesitate to write it.

    Create Executable Content:

    This is a very important point. After reading your articles your readers should be able to do something.

    They should be able to achieve their goals.

    For example, if you are writing a guide on how to select the best bicycle then after reading your article your readers should be able to buy a bicycle for them.

    At the very least, your readers should learn how to choose a bicycle that suits their needs.

    You must always write an article that clarifies the doubts of your audience.

    If people get confused after reading your articles then your piece of content is useless.

    7 Steps to Create the Perfect Content Marketing Strategy
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    StartupTalkyShikha Tyagi

    Improve the E-A-T of Your Website

    Google's Quality Raters Guidelines
    Google’s Quality Raters Guidelines

    E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

    This concept was laid down by Google itself in its Quality Raters’ Guidelines.

    • Expertise: What is your level of expertise and knowledge on the topic?
    • Authority: Do the industry experts link back to your content?
    • Trust: Does your organization protect user information and provide accurate information?

    Since everyone was pushing content on Google like crazy, this metric was developed to evaluate the overall quality of the article.

    Using this metric Google is trying to understand if the content is valuable to readers and whether it should rank well or not.

    Here’s an example from Google that highlights what they mean by E-A-T:

    “High E-A-T news articles should be produced with journalistic professionalism – they should contain factually accurate content presented in a way that helps users achieve a better understanding of events. High E-A-T news sources typically have published established editorial policies and robust review processes.”

    Is E-A-T a Ranking Factor?

    Google's Ranking Factors
    Google’s Ranking Factors

    E-A-T is technically not a ranking factor but, it can impact your rankings. I know this sounds very confusing but, listen to me.

    E-A-T determines if the content is helpful or not and Google only wants to rank content that helps people solve their problems.

    So, using this metric if Google thinks that your content is not helpful they won’t rank your articles anyways.

    As a result, even though it’s not a direct ranking factor, it can indirectly affect your search rankings.

    5 Ways to Improve Your Website’s E-A-T

    Tell About Yourself:

    Tell your visitors who you are and why you are the right person to speak on a particular topic.

    You can do this by having an effective About Us Page or a Team page.

    You should also tell your readers your name, profession, number of years of experience, and why you are writing on that specific topic.

    If you have a website where a lot of writers publish content regularly just like our website StartupTalky you can include the name, pic, and bio of the writer.

    Work With Experts:

    Google wants to rank articles written by experts who know what they are talking about.

    Since anyone can publish a low-quality article on Google, it is very important for the search engine to make sure only the highest quality content ranks.

    So, rather than hiring ghostwriters who don’t have any expert knowledge about your niche you should only work with experts who can bring something new to the table.

    Back your information with facts and link your article to other high-authority websites, official sources, studies, and research papers.

    You can also link your article to tweets by industry experts. Linking to high-authority websites increases the trustworthiness of your article.

    When big websites that are experts in their domain link back to your article, it tells Google that you are also an expert in your subject.

    In this way, the chances of your article getting ranked on the first-page increases.

    Update Content Regularly:

    The content that you have written a few months back or a year ago might become outdated today.

    At such times, you should always update the content with new and accurate information.

    Conclusion

    Don’t just stuff keywords and build backlinks. Put yourself in the shoes of your customers.

    Think about different ways your customers could discover you.

    Then ask yourself if are you building your SEO strategy around those ways.

    You must understand that apart from Google there are so many other ways to increase your reach like Instagram and YouTube.

    If you are new to the industry first build your audience on social media sites.

    Once you have built a name in your industry and people are searching for your brand name on Google you can then start writing content.

    Or you can produce content both on Google and other social media sites.

    The key thing to remember is to focus on quality and not on quantity.

    FAQs

    Will SEO exist in 10 years?

    I can’t give you an accurate answer to this question but there is a very high chance that SEO will exist 10 years from now.

    This is because search engines use SEO to rank websites.

    Without SEO, the search engine won’t be able to understand which articles to rank so, SEO would be there in the future.

    Although, the way people perform searches will change.

    For example, instead of typing their search query on Google, they would rather ask Alexa or Siri to find answers to their queries.

    If this happens Google will bring chances to its algorithm and you need to change your strategies as well.

    The complexity of search queries would increase if people use virtual assistants to conduct Google searches.

    This means that your keyword research strategy would also change.

    What’s replacing SEO?

    SEO has evolved into Answer Engine Optimization (AEO).

  • Top 10 SEO Link-Building Methods That Work for 2022

    The process of improving the quality and quantity of website traffic to a particular web page or website through search engines is called Search Engine Optimization – SEO for short. What SEO does is target unpaid traffic – also known as ‘natural’ or ‘organic’. This kind of traffic originates from image searches, video searches, academic searches, news searches, and industry-specific vertical search engines.

    As an internet marketing strategy, Search Engine Optimization is brilliant in that – it increases the potential to receive more visitors to a website when that website ranks higher on a particular search engine. These visitors can then be potentially converted into customers.

    What is Link Building
    How to Build Links for SEO
    Link-Building in SEO – What are the Benefits

    Link building is defined as the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between web pages.

    Link building plays an important role, in SEO, especially within competitive industries. In this technologically driven world, link building is a great marketing tool. Link building can be extremely effective at driving more referral traffic, especially, when combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience.

    Link building in the field of Search Engine Optimization is described as an action that is aimed at increasing the quantity and quality of inbound links to a web page. The ultimate goal of building such links is to increase the search engine rankings of that web page or website.

    It is the process of establishing relevant hyperlinks from external (top-quality) sites, to a website. It is a marketing gimmick to increase brand awareness.

    There are many link building tools and strategies or methods for creating backlinks. The top 10 link-building methods are listed below:

    This does not require any content writing. What simply needs to be done is to insert links of your website to another website with existing content. It is one of the easiest ways to various website marketing strategies. However, it could be a paid service.

    2. Social Media Leveraging

    One effective way to increase visibility as well as engagement is to get active on social media. Most gen xers and millennials are very active on various social media sites. Swipe-up links can be added to websites or blogs. In this way, traffic can be increased via social media.

    3. Guest Blogging

    Guest blogging is one way to add value-added content that is relevant to your audience and also has a strong authority to get a hyperlink. Ensure that the website is authentic and relevant to your audience. This increases traffic and also generates quality leads.

    4. Use of Infographics

    Creating infographics like pie charts, tables or diagrams are great strategies to provide readers with useful bite-sized content. Infographics are dramatic representations of information and hence generate an automatic interest from readers.

    5. Authentic Domain Authority Sites

    Authority sites like Forbes India or Times of India have resource pages that are trust-worthy and reliable sources of information. These resource sites can be linked to your website for quality information. It is necessary to stay vigilant for spammy sites.

    One link-building strategy involves searching for broken links (links that are not working or are dead) and suggesting them to be replaced with the link leading to content on your website. This is a win-win situation for both parties and an excellent strategy.

    7. Content Marketing

    People are consuming a wide range of content online. Writing blogs, articles and informed content pieces which are subject-specific for your own websites with internal links is also a brilliant content marketing strategy for link building in SEO.

    8. Participate in Expert Forums

    Content pieces with a lot of link exchanges happen in expert Forums. One such example of an expert form is HARO (Help A Reporter Out).

    A reciprocal link is a mutual two-way link between two websites. There are link-exchange directories that website owners can use to submit their links for reciprocity. This is done to ensure a higher ranking on search engines.

    10. Using Social Bookmarking

    It is a way of saving and categorizing web pages in a public location on the web. These bookmarked pages are scanned by search engines because bookmarks have anchor text and are shared and stored publicly.

    As technology advances, SEO becomes more and more important. Consequently, link-building in SEO also gains importance. There are definite advantages to link-building in SEO.

    Authority Boost

    The goal of link building in SEO is to be unique and stand out in the competition. Link building boosts credibility and trust among your target audience.

    Social Media Visibility

    Traffic can be directed towards social media, which is a beehive of activity, via link-building. This adds to higher visibility and potential business.

    Increase in Search Engine Visibility

    With quality external links on your website, search engines can boost your visibility with higher rankings.

    Increased Conversion

    Higher visibility boosts website traffic. Higher traffic can increase potential conversions.

    Better Site Performance

    Quality link-building will positively impact SEO metrics. It will improve domain and page ranking while lowering bounce rates.

    Builds Credibility

    Third-party external links automatically act as an authoritative strength for your domain. This, in turn, builds the credibility and trustworthiness of your website.

    Conclusion

    Quality Link building in SEO, today, is probably its most important marketing tool. Website building gives a great reach to the initial audience but link-building is what gives it authority, and credibility and helps boost business.

    There are many tips to build a link, but some are more effective than others. As time goes on, many more ways will emerge that will help in building links that are more powerful and more effective. In the meantime, some of the best ways that are mentioned here will help you on your way to success.

    FAQs

    Yes, creating backlinks is still effective and cannot be ignored! The more high-quality and relevant backlinks a page has the more traffic it will get from Google.

    There are two different types of backlinks: Dofollow and Nofollow links.

    It is difficult to say exactly how many backlinks you need – it really depends on the competitiveness of your niche and your overall goals.

    Contextual backlinks are links to other websites, placed within the main content of a page.

  • Best Ways to Attract Visitors to Your New Website

    Traffic is vital in whatever online venture out there. With the ever-accessible help of the internet, driving traffic to new and existing sites has become much more convenient. The internet has successfully created a medium for business-to-business and customer-to-business interactions resulting in mutually beneficial transactions.

    Several website owners and online business owners fervently seek a veritable way of attracting leads to their websites. In addition, they also seek to turn those leads into frequent visitors, and ultimately, customers who pay money for services. This paramount search for leads has been a question of strategy and organization, focusing on proven valuable methods. For instance, a long-existing approach to attracting the right customers to your business is understanding who your target audience is.

    Businesses that understand their target audience first strive to provide much-needed value to their audience, thereby making profits. Several ways of attracting visitors to a new website abound, but in this article, we bring you the best-established methods.

    Give Out Bonuses
    Blogging
    Video Marketing
    Try Pay Per Click
    Master SEO

    Distribution of Website Traffic by Source
    Distribution of Website Traffic by Source

    Give Out Bonuses

    There’s a propelling force in consumer behaviour that makes consumers want to patronize companies that have offered them free products and services. This has entirely brought out the highest purchasing will in customers over the years. A classic instance of the wonders underlying bonuses is in the online casino industry. In the casino sphere, a bonus is a great way to attract new visitors to a casino, with improved patronage.

    Online casinos strategically and successfully give out casino bonuses in cash to attract new players. A fascinating majority of such new players end up becoming regular customers on these online casinos, with tendencies of referring friends. These bonuses contribute in no small measure to retaining existing players on a site, considering the winning chances they provide.

    Blogging

    From the beginning of time, providing value has championed broad customer reach and sales generation. To drive new visitors to your website and retain them as regular visitors, you have to create a blog. An essential part of creating and running a blog is finding what really interests you and blogging about it. When you post articles that flow from your innermost interests, your visitors flow and connect with you more.

    Some website owners have simply failed to understand the impact of blogging on readers’ subconsciousness. As expected, poor site navigation and incoherent blog posts have resulted in less-than-expected visits to their site. Thus, providing blog posts that add meaning and value to your visitors will lead to heightened visits to your blog. Consequent upon reading valuable posts on your blog, your visitors will likely share your posts and refer others as well.

    Video Marketing

    It is often said that the human brain processes visuals faster than any other medium of knowledge acquisition. Well, this is true in driving visitors to your website. You can convert to a video all the important points in your blog posts and attach it to your blog.

    When you have attached to your blog, you should create accounts on video-centric platforms such as YouTube, Metacafe, Vimeo, etc. After creating an account or channel, begin to post your educational and instructive videos on such platforms. In addition, try to post some interaction-evoking content on your channels so that viewers can interact with you. Also, embed a link in each video that leads viewers to your website when they click on it.

    Try Pay Per Click

    Pay Per Click (PPC) is an advertising module that leads website users to your site when they click on your digital adverts. It is called Pay Per Click because you are charged for every click that directs a user to your site. You set a daily maximum budget for your spending on the PPC advert, which could be as low as $1. So, when any user clicks on your PPC advert, it leads them to your site, increasing visitors thereon.

    PPC works with search engines that provide PPC adverts once website users search for words related to your content. Leading PPC companies include Google Adwords, Microsoft Ad Center, and Yahoo Search Marketing. In recent times, PPC has been a leading source of site visits from website users.

    PPC is especially useful for E-commerce businesses that sell hard-to-find products. Imagine you sell products that you can’t easily find on Amazon. Then your PPC is your best friend.

    Master SEO

    Search engine optimization (SEO) is an impactful system that drives significant traffic to websites using different mechanics. SEO entails such mechanics as keywords, site navigation, content readability, social media presence, content shares, and guest posting, among others. SEO is quite broad and has since led to the top ranking of websites that can optimize it efficiently.

    Mastering the usefulness of SEO and utilizing it will launch your website in a top-placed position in your chosen industry. For instance, having a considerable social media presence has been an efficient SEO tool in the hands of many websites. You should learn the ropes of SEO and utilize it.

    Conclusion

    Driving new visitors to your website and retaining them as regular visitors is a continuous task that requires a lot of effort. But it is also a task that is sure to yield amazing results for your website in the future. So, to help you with this, we provided you with some of the leading ways to attract visitors to your new website. All you have to do to succeed is find the best way that suits your needs and target audience.

    FAQs

    What are the best ways to attract visitors to a new website?

    The best ways to attract visitors to a new website are:

    • Blogging
    • Give out Bonuses
    • Video Marketing
    • Pay Per Click
    • Master SEO

    What is Pay Per Click?

    Pay Per Click (PPC) is an advertising module that leads website users to your site when they click on your digital adverts. It is called Pay Per Click because you are charged for every click that directs a user to your site.

    What are the important mechanics of SEO?

    SEO is an impactful system that drives significant traffic to websites using different mechanics like keywords, site navigation, content readability, social media presence, content sharing, and guest posting, among others.

  • Top 9 Basic Inbound Marketing Strategies to Learn in 2022

    In this present world, there had been an evolution of various marketing types over the past few years but nothing can beat the rise of B2B marketing. This article is going to guide you with the best tips on how to boost your B2B inbound marketing, therefore keep reading.

    The type of marketing where you provide a helping hand to the customers with the use of informative content to find out about your company and productions is known as inbound marketing. You might have a question how is this possible?

    Well, attractive and realistic content can win anyone’s attention in the modern era, this is exactly what you need to showcase as an advertisement for your company. The main objective of B2B marketing is to build brand alertness so that you stay alarmed about your interests and needs.

    And here “You” is referred to as the customers who are eagerly waiting to buy upgraded stuff. Why not reach their expectations, that is what this article is all about. It will introduce you to the best tips that are paramount to building a stable B2B inbound marketing base.

    Basic Strategies to Kick Start B2B Inbound Marketing

    1. Make an Attractive Profile
    2. Design Buyer’s Persona
    3. Keep Things Well Aligned
    4. Use Email Marketing
    5. Search Engine Marketing ans Search Engine Optimization
    6. Content Promotion
    7. Advanced Content Creation
    8. Using VOC Program

    Basic Strategies to Kick Start B2B Inbound Marketing

    The hardest part of a business is the starting session. If you have successfully reached your goals at the beginning session of your B2B inbound marketing, no one can stop you any more to reach a new height.

    Inbound marketing has only one key and that is relevant and high-quality content. So let’s get started by building a strong base for your inbound marketing and that is possible by doing the following things:

    1. Make an Attractive Profile

    Things to include while making a profile
    Things to include while making a profile

    Increase the target audience by understanding their preferences. Also, stay updated with the latest trends across the world. But before stealing the public attention, create an attractive profile to give them the surety that your company does exist.  Include all those features in your client profile, that you think will win their attention and also bring you more customers.

    2. Design Buyer’s Persona

    Spend some time designing a buyer’s persona, as it can be very much helpful in increasing your customer traffic. Craft both the important categories, a person thinks of while purchasing a product and they are- doers and decision-makers.

    Decision-makers are those who are worried about the all-together strategies. Whereas Doers are more responsible for using the same product for days. So highlight this personal choice to your viewers.

    3. Keep Things Well Aligned

    Create short but interesting blogs. Moreover, your profile must be well-written, well-structured, and regular. Post some trendy blogs at least once or twice a week and keep a hold on that chain. At first, it will be hard but soon it will bear fruits. Fingers crossed!

    4. Use Email Marketing

    The Email marketing is paramount to a strong inbound marketing strategy. Moreover, daily email updates can help your customers to keep up with the trend easily. Also, they can stay updated with your daily content. Furthermore, if you have individual contact details, then you can send content with particular niches following your customer’s preference.

    The above graph shows the different things customers expect from an email marketing as per the report published by financeonline.com
    The above graph shows the different things customers expect from an email marketing as per the report published by financeonline.com

    5. Including Video Contents

    The last few years had proven how much of an impact video content has on its viewers. And, also it is a very important factor in B2B inbound marketing. Moreover, video content can be used for different purposes like providing a testimonial guide, video blogs, product demos, and likewise.

    But all you must focus on is the presentation, as there is no surety that all of your customers are forgiving. Also, provide a professional touch to your video content. Make it catchy, and it’s good to go!

    As per the report published on financeonline.com, 87% of business have started using video as a tool for their marketing
    As per the report published on financeonline.com, 87% of business have started using video as a tool for their marketing

    6. Search Engine Marketing ans Search Engine Optimization

    Search Engine Marketing and SEO stand as the central pillar of inbound marketing. Moreover, keyword research is the only brick you need to find out what your customers are looking for. Once you get to know about their expectations, try to hit the target by creating exclusive content. Also, without SEO, it would be impossible for you to stay updated with the latest preferences or trends. So, good luck with that!

    7. Content Promotion

    Some of the best platforms to promote the content
    Some of the best platforms to promote the content

    Creating catchy content is not the only thing you have to do for promoting your brand. Try to create awareness about your productions in your content. Also, you must choose a specific type of content promotion only after knowing your audience’s intimacy.

    Look into what kinds of content they prefer the most then it’s our final game of the show. Content Promotion includes an advertisement or creating various content on social media. So keep on uploading some on Twitter, Facebook, and likewise.

    8. Advanced Content Creation

    There is a thing called advanced content creation, it deals with a particular topic and digs deep into the matter just like a blog. Generally, advanced content creation comes in the form of eBooks, case studies, whitepapers, how-to guides, and a lot more. This is very important to highlight your brand’s expertise to the world. Just a piece of fair advice, try to publish at least one advanced content creation every month.

    As per WAMenterprisesllc.com, 67% increment is noted in the leads of the companies having the blogs when compared with the ones that do not have the blog
    As per WAMenterprisesllc.com, 67% increment is noted in the leads of the companies having the blogs when compared with the ones that do not have the blog

    9. Using VOC Program

    The Voice of the Customer (VOC) program is the best way you can choose to attract a new audience. Through a VOC program, you get to ask your customers which mode they prefer. Some will ask you to contact them personally and some with ask you to keep a boundary. And according to research customer testimonials are always going to shine the most in this case.

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    Conclusion

    Inbound marketing is something that works out after deciding on a lot of strategies together and then applying them in real life. The above-given strategies are very much organic and a must in boosting your B2B inbound marketing. These are the most basic as well as most needed planning you need to do before going for a kick start!

    Whatever time you might need, always try to create a healthy brand reputation among the mass. Besides exclusive content, you have earned the trust of your audience and made them a reason to choose you and your brand for their requirements. I hope your business will flourish in no time. All the best for a bright future!

    FAQs

    What is inbound marketing in B2B?

    Inbound marketing in B2B stands for the process of attracting potential customers to the business way before they are in the purchasing phase of a buyer’s journey.

    Why is inbound marketing important for B2B?

    There are many big advantages of using inbound marketing for B2B. Some of them include points like inbound marketing enables rapid 24/7 responsiveness, filters and nurtures leads, aligns sales and marketing teams, etc.

    How do you increase inbound marketing?

    Inbound marketing can be increased in many ways. Some of the most potent ways are to deploy off-site SEO techniques, optimize high-traffic landing pages, use social media to its best advantage, etc.

    What are inbound marketing techniques?

    Inbound marketing techniques are the one that uses informative content in order to increase or attract the potential customers of a brand.

  • How to hire the Right Web Developer For Your Company? | 20 Must-Ask Questions While Hiring

    When you’re starting a business, one of the most important decisions you need to make is which type of company structure you’ll have and who will fill each role. To help your business succeed, you need employees that are dedicated and willing to do whatever it takes to see the company succeed. In the case of your business being heavily reliant on technology, it might be worth hiring a web developer.

    They are responsible for designing and maintaining websites, as well as helping businesses develop their own websites if they don’t have one already. The Internet has made everything incredibly convenient; from ordering take-out to booking flights and hotels. The e-commerce market is projected to grow at an incredible rate over the next few years because more people are buying goods online rather than in stores.

    If you want your business to stay ahead of the curve, working with a web developer might be something worth looking into. As such, there are several things that you should ask potential candidates before signing any contracts. Doing so will help you pick the right developer and avoid any future problems or misunderstandings.

    The following 20 questions will get you started on choosing the right candidate for your project. So, Let’s get started.

    Experience
    Total Works
    Duration
    Similar Works Before
    Package Details
    Platform Used
    Portfolio
    CMS or Coding
    Mode of Work
    Time Required
    Error Rectification
    Compatibility
    Search Engine Optimisation
    Updates
    Site Security
    Ownership
    Preview
    Images
    Followup Post-Launch
    Right Fit

    Experience

    How long have you been developing websites? You can ask the web developer how long they’ve been developing websites by asking them if they have any previous experience, or if they’ve done any freelance work.

    You can also ask them how many websites they’ve built or where they learned to develop websites.

    Total Works

    How many websites have you personally worked on? The best way to find out how long a web developer has been in business is to ask them how many websites they’ve worked on. If they’re a newbie, there’s no way to know for sure. But if they’ve been around for a while and have built up some experience, this question will give you an idea of their level of expertise.

    Duration

    How long will it take to build the website or web application I need? To answer this question, you need to know what you’re looking for. Do you want a simple website? Or do you want something more complex that requires more time and attention? If it’s the latter, then you’ll likely want to hire a professional web developer.

    There are a few things that can help speed up the process:

    • Have an idea of what you want from your website or web application before contacting a developer so that they can get started on it sooner.
    • Have an idea of how much work needs to be done before hiring a developer so that there isn’t any ambiguity about what needs to be done and when it needs to be done (this makes sure everyone feels like they’re contributing).
    • Make sure that any images or files needed for your project are already available on your computer before contacting someone else so that they don’t have to spend unnecessary time downloading them again.

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    Similar Works Before

    Have you done work similar to what I am looking for, and can I see examples of your work in that area? This question is designed to help you gauge an idea about the candidate’s work. If the answer is “yes,” then it’s likely that the developer has worked with similar clients in the past, which means they’ll know how to handle your project. If you’re not sure, ask them!

    Package Details

    How much will this cost, and what do your services include? There are two kinds of questions you can ask a web developer to help you pick the right one. The first is, “How much will this cost?” and the second is, “What services do you provide?” If you’re not sure how much your project will cost, it’s a good idea to get a quote from the web development company before you start on the work. That way, you’ll know what to expect from day one.

    Platform Used

    What platform do you prefer to build on (WordPress, Drupal, etc.) and why? This question is one of the most important questions to ask when choosing a web developer. It can be difficult to choose between these platforms because they are all so similar in their functionality. However, there are some differences that could make one platform better than another for your business or project. For example, if you’re looking for a website builder that allows you to easily add your own customizations or content later on down the line, WordPress might be right for you. If you want a website builder with more powerful customization tools available at all times, Drupal might be more suited for your needs.

    If you’re not sure which platform would work best for your project, talk with an experienced web developer about what he or she likes about each platform and how it will help with his or her job responsibilities. This should give you a good idea of whether one platform will be more beneficial than another!

    Portfolio

    Do you have a portfolio I can look at? This is the most important question to ask because it’s the one that will help you decide whether or not to move forward with a developer. You should only hire someone if their portfolio is complete, professional, and speaks for itself.

    There are two ways to go about finding a web developer’s portfolio: online and offline. Online portfolios are usually more complete than offline portfolios because they can be updated and revised as needed, but offline portfolios can often be more thorough and detailed than online ones. They’re also easier to find since there isn’t an app for every job in existence (although it’s worth noting that some very niche apps exist).

    CMS or Coding

    Do you use a CMS or Coding? Why? This question is one of the most important ones to ask when hiring a web developer. This question will help you understand whether the job candidate uses CMS (Content Management System) or Coding to develop his task or project. Also, don’t forget to ask why he uses that particular method.

    Mode of Work

    Will you create a new design or are you going to modify an existing template? You should ask this question because it will help you narrow down the field of potential candidates. If a developer is going to create a new design from scratch, they may not have the skills necessary to modify an existing template. This would be a waste of time and money for your company, so it’s important that you find out whether or not they can handle this before you hire them.

    If a developer does have the skills necessary to modify an existing template, then they have the potential to save both time and money by offering their services at a lower price than someone who needs to start from scratch.

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    Time Required

    How long does it take for you to build a website? This is a great question to ask because it helps you get a sense of how dedicated the developer is to their craft. How long will it take them to do the work they’ve agreed to? Will they be able to meet your deadlines?

    The answer will depend on a number of factors, including the complexity of your project and how much time you need them to dedicate. But generally speaking, if you’re looking for a web developer who can create something quickly and effectively, you’re probably looking at upwards of four weeks.

    Error Rectification

    How much time will it take to resolve issues and rectify errors after completion of the website or application? What is the estimated timeline for this process? One of the most important questions to ask a developer is how long it will take to resolve issues and rectify errors after completion of the website or application. The sooner you can get your problem resolved, the better.

    The best way to find out how long this process will take is by asking for some samples of past work. If you’re not sure what you’re looking for, ask about their experience in similar situations. A developer who has never worked on a project with similar problems may not have any idea how long it should take.

    Another important factor is the estimated timeline for this process. Even if the developer provides an estimate that seems reasonable, it’s always best to get a second opinion from another expert before committing to any project.

    Compatibility

    Will my website be compatible with all major browsers and mobile devices? Your website is one of your most important assets, and you need to make sure that it looks sharp and performs well in all major web browsers and mobile devices. One way to do this is by asking if your developer can guarantee that the site will be compatible with the latest versions of all major browsers, including Chrome, Firefox, Safari, Edge, and Opera.

    This will help you find a developer who can help you with future-proofing your site by keeping it up to date with the latest features. It’s also important to ask if they can provide support for any new versions of these browsers—as well as older ones—that might come out in the future.

    Search Engine Optimisation

    Can you build me a website that is search engine optimized (SEO)? By asking this question, you will be able to find out if the developer has any experience in Search Engine Optimisation (SEO) because if they do then they will know exactly what needs to be done in order for the website to rank well on Google and other search engines like Bing and Yahoo!

    You should also ask this question if you are planning on hiring an SEO expert because it will help you narrow down your choices when looking for someone who can help you with your project. You should also ask this question if you are planning on hiring a new web developer because it will give them some idea as to what kind of work they should expect from themselves while working on your project so that they can ensure that everything goes smoothly during their time working with you.

    Updates

    How often will I receive updates on the progress of my website’s development or design? The best web developers will be able to answer this question within minutes. They know how much time it takes to build a site, and they can tell you right away whether or not they’re on track with your requirements. If you want to make sure that any online business will receive regular updates, then you need to work with a skilled web developer.

    Site Security

    How does your company manage the security of your site? This is a question that can be difficult to answer, but it’s important for you to know. If the company is not taking any steps to protect its users from hacking, then it could be putting your business at risk. It’s good practice to ask this question before hiring anyone because it will help you determine if the person has any previous experience in security or not.

    It’s also important that you ask this question because it will help you understand how they plan on protecting your data and what kind of resources they need in order to do so.

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    Ownership

    Who owns the website once it is completed? When you’re looking to hire a web developer, you may be wondering who will own the website once it’s completed. The answer is: that it depends on the type of website you’re building and how important ownership is to you.

    For example, if you’re planning on selling your company or getting into real estate development, then ownership of your website is going to be pretty important—but if you’re just renting out a couple of rooms in your home, it might not matter as much. In that case, there are other factors to consider when deciding who owns the site (like whether or not there will be an ongoing relationship between your company and the developer).

    The bottom line is that it all depends on what kind of project your web developer has on their plate. If they’ve been working with companies like yours for a while now and have built up relationships with them over time (especially if they’ve helped them grow in some way), then they should have no problem giving up ownership of their work when the time comes.

    Preview

    Do I get to preview the site before it goes live? When you’re working with a web developer, you want to know that you’re getting a product that’s going to do what you need and not just a bunch of features that will make your site look pretty but are never going to be useful for you. One way to tell if your web developer has the chops is by asking them this question: “do I get to preview the site before it goes live?”

    The answer should be an unequivocal yes. The more you can see how the site is going to work before it goes live, the more confident you’ll feel in the process. If your web developer says no, or doesn’t answer at all, then it might be time to consider looking elsewhere.

    Images

    What kind of images will you use for my website design? This will help you determine whether your developer takes pride in their work or if they’ll just slap something together without any care.

    If your developer is comfortable with their work, they’ll be able to tell you exactly how many images they’ll need and what kinds of them they want. If not, that’s a red flag! You want a web developer who has a firm grasp on the technical aspects of building a site but also knows how to make it look professional and appealing.

    Followup Post-Launch

    Will there be any follow-up service or support offered by your company after the website launch? When you’re selecting a web developer, it’s important to ask about how long it will take the company to respond to your questions about your new website. Some developers are quick to answer your questions and offer a ton of support after the site goes live, while others may not be as responsive.

    If you want someone who is going to be there for you every step of the way, then look for a company that has an excellent customer service team.

    Right Fit

    How do I know that you are the right fit for me? It’s a good question! The truth is, there’s no easy answer to this. When choosing a web developer, it’s important to consider their experience, their portfolio, and their level of expertise in the kind of work that you need to be done.

    But it’s also important to ask yourself what your own expectations are for your web development team—especially if you’re a business owner or entrepreneur who wants to be able to manage your site while they work on it.

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    Conclusion

    At the end of the day, finding the right web designer for your project can be a daunting task. That’s why it’s helpful to have a list of questions that you can use to gauge whether or not you’re working with someone who’s qualified and capable. Take this list with you as you interview potential candidates, and you should be able to find the right person to bring your dream website to life.

    FAQs

    Who are Web developers?

    Web developers are professionals who create, design, maintain, and update websites.

    What is Portfolio?

    A portfolio is a collection of all previous works of a professional. Employers can take a look at the portfolio to determine the skillset and experience level of the candidate.

    What is SEO?

    SEO stands for Search Engine Optimisation. It is the process by which one can rank his/her site or work on the internet and increase its visibility.

    What is CMS?

    CMS stands for Content Management System. CMS is software that enables creators to create, edit, modify and manage and publish digital content.

  • What is Reputation Audit and How you can do a Reputation Audit For Your Brand?

    The reputation of your brand will have a direct impact on your sales. Analyzing what people think about your brand is very important.

    If people are talking negative things about your brand or even worse, not even talking about it then you are in serious trouble.

    Your brand name should generate excitement or a sense of trust in the minds of people.

    Taking feedback, improving your brand presence on the internet and building long-term relationships with your customers are important aspects of any business.

    A reputation audit of your brand will help you to grow your business.

    Don’t know how to do the audit? Keep reading this article and I will guide you through all the steps.

    What is a Reputation Audit?
    Why is Reputation Audit Important?
    Know your Target Audience
    Steps to Conduct a Reputation Audit

    ‌What is a Reputation Audit?

    A reputation audit will help you in understanding what people think about your brand.

    It will give you an in-depth review of where your brand is positioned in the market.

    You will understand the strengths, threats, and weaknesses of your brand.

    You will also get an idea of who your competitors are and how you are performing against them.

    Why is Reputation Audit Important?‌

    If you do a reputation audit you will understand how your brand is communicating with your target audience.

    Gone are the days when marketing was a one-way route. Nowadays, people share their experiences on social media. If you don’t answer their grievances and treat them well your business won’t grow and eventually fall.

    If you understand the relationship between your brand and the audience, you can understand flaws and work on them.

    You can find out why your sales are not going up. You can make effective strategies to skyrocket your sales and improve your company’s presence.

    If your online visibility is low and your reviews online are not good, your company will face a dull future.

    Know your Target Audience‌

    You should know who your target audience is before making the reputation audit. You can look at Google Analytics and other tools to know who your target audience is.

    You should know what your customers want and how you are fulfilling their wants.

    To make things easier for you answer the below questions to know your target audience:

    • My products are made for which age group? OR Who can use my products or services?
    • What is causing my audience to demand those products or services?
    • How is my product helping them?
    • What actions do I expect my audience to take?
    • What audience my competitors are targeting?

    Once you found out who your target audience is ask these questions to niche down:

    • What are the demographics of my audience?
    • What are their interests?
    • Where do they hang out online?
    • Who is the decision maker?
    • What are their income and expenditure?

    If you already have customers to whom you are selling your products you can create survey forms.

    In this way, you will get a better understanding of what your customers want and how you can help them in an efficient way                                                                    ‌‌

    Steps to Conduct a Reputation Audit:

    Think of words that people might use when they talk about your brand. Do a brainstorming session with your employees and then select 15-20 words that are closely related to your brand.

    2)Time to Use Those Words:

    Search those words on Google and check if your business website or your business name is appearing in the search results or not.

    Check the first 3 pages. Review what people are saying about your products or services.

    Also, keep an eye on how many times your website is appearing in the search results.

    Then check out of all those visitors how many people actually click on your Website’s link. You can use Google Analytics for this purpose.

    3)Check Review Sites:

    Hop over to review sites where customers leave reviews about your product and service. Web Pages that appear on page one of Google for your company name or product keywords are very important.

    Check if there are any negative reviews about your products. Understand what is lacking in your product or service.

    Reply to those negative reviews politely. Tell them that you will improve things or explain why that particular thing went wrong.

    Offer them a good reason to try your product or service again. If you have a lot of negative reviews then it is a big problem.

    Understand what are the majority of complaints about (poor customer service, bad product quality, shipping delays, rude staff) and improve those things immediately.

    If there are any negative reviews on an influencer’s website then contact them and thank them for their honesty. Ask them to try the improved version of the product.

    Make sure this time you make them happy and provide them with a memorable experience.

    If they are happy they might write another article praising your products.

    If you find negative reviews in magazines then it is very tough to make magazines change their mind. In this case, make sure other magazines are praising your products.

    4)Use Your Loyal or Satisfied Customers:

    Make sure your loyal or satisfied customers leave a positive review. These reviews should be on Google and various other social media handles. Remember lots of positive reviews will have a positive impact on your brand.

    5)Review Your Social Media Handles:

    Search what people are saying about your brand on various social media handles.

    Nowadays, people tag brands whenever they mention them so it would be easy for you to collect the data.

    Understand for what product or service they are mentioning your brand and how many people engage on your social media handle.

    Read the comments present in your posts. This will help you to get a better understanding of whether people are liking things that your brand is doing or not.

    Check how many times your content has been shared on social media. You can use Instagram Analytics, Facebook Tools, or LinkedIn Automation Tools to get all the necessary data.

    If you have a YouTube Channel check how many views are there on your videos.

    Understand which videos are getting the most views. You can use YouTube Analytics to review these things.

    6)Review Your Collected Data:

    Now, it’s time to review the data that you have collected till now. You remember why we have collected this data right? To understand what people think about your brand across the web.

    After collecting this data you will find yourself in these 4 situations:

    No Web Presence – There is very little information about your brand on the web. People don’t know about your brand.

    In this scenario, your main focus is to create a web presence and interact with customers online.

    Less Web Presence – You do have information about your brand but it is from your website itself. This usually happens when you have recently started to create a presence online.

    You need to make sure customers talk about your brand on various websites and on social media.

    Negative Perception – There is a lot of information about your brand on the internet, but people don’t like your brand. You have tons of negative reviews on various platforms.

    Don’t get shocked or sad. Relax and understand what things people don’t like about your products or services.

    Improve your product and services and you will soon get positive reviews.

    Positive Perception – People are impressed with your services. Everything is positive but don’t get too excited. You need to keep growing.

    Add more features to your existing products. Remember if you are careless, a positive web presence will soon turn into a negative one.

    Conclusion

    As you can see online reputation audit can be very helpful for your business. Most importantly, you can do the audit yourself.

    Remember analyzing your reputation online is as important as other things.

    If people are not talking about your brand online then your business will soon come to an end.

    The market has become very competitive and that’s why you need to be alert all the time. You need to constantly monitor and work on improving things.

    FAQ

    Why is a reputation audit important for my brand?

    A reputation audit will tell you what your target audience thinks about your brand.

    You will understand if your audience has a positive perception of your brand or negative perception. You will also understand where your brand stands in the market.

    Which are the best reputation audit tools?

    Some of the best reputation audit tools are Google Alerts, SEMrush, RankRanger, Social Mention, and SentiOne.

    What is the meaning of reputation audit in simple words?

    In simple words, a reputation audit is a way to understand what people think about your brand.

    Can I do a reputation audit myself?

    Yes, you can easily do a reputation audit by yourself. You don’t need to hire someone as the process is quite simple.

  • How to Write Product Descriptions for Your Ecommerce Store in the Most Optimized Way?

    It is a customer’s natural instinct to read a product description before buying it. especially when they are buying the product from an online website. This is because they need to be sure of the product, its ingredients, and its functions before purchasing it. Customers cannot be sure of the product quality just from a bunch of random information. So, they will always want to read product descriptions before making a decision on them.

    No matter how well-made the product is, someone cannot buy it if the product description is not clear. You need to have a very crisp yet informative description for your products as an optimized product description ensures high sales for your eCommerce store.

    This article will guide you on how you can write product descriptions for your eCommerce store in the most optimized way.

    What Is a Product Description and Why Is It Important?
    How to Write a Product Description for Your Ecommerce Store?

    What Is a Product Description and Why Is It Important?

    A product description is a piece of information that describes the product’s features and benefits. An optimized product description should have a list of ingredients or materials regarding the product in order to attract potential customers and boost sales.

    It is essential to have a product description for all the products on your eCommerce store. It is what will convince potential customers to buy your product and thus, aids in increased sales. People often think that a bunch of factory specifications is enough but it is not. You need to write a piece that contains well-organized and relevant information.

    An optimized product description shows your potential customer the value of your products. If you write it well, anybody reading it will know exactly why they should buy it. Besides, you should also add what problem your product solves. Potential customers often look through products for a solution to a personal problem. Your product will sell more if your product description is clear about what problem it solves.

    How to Write a Product Description for Your Ecommerce Store?

    Global Retail Ecommerce Sales from 2016 to 2021
    Global Retail Ecommerce Sales from 2016 to 2021

    Writing an optimized product description is crucial for an eCommerce store. The following steps will guide you on how to write a product description for your eCommerce store:

    Determine the Target Audience for Your Product

    Every product does not have the same target audience. You cannot write a product description about a blanket the same way you write it for a dress. Somebody looking for a blanket is looking for comfort and good sleep. While someone looking for a dress is looking for style.

    Thus, when writing a product description, you need to keep in mind who is your target audience. This will help you include key points in your product description, adhering to their needs and wants. Potential customers will lean towards your product once they read about it and know that it can fix their problem.

    Add All the Features and Specifications of the Product

    As a seller, you are obviously aware of all the features and specifications of your product. But the customers are not. So when writing a product description, make sure you write all the basic features and dimensions of the product. Besides, we suggest you mention how to use the product as well.

    However, along with this, you also need to add what is special about the product that makes it different from its competitors. This will make your product description stronger.

    A potential customer should know all the key features and benefits of your products. They will lean towards buying a product once they see that it can improve their quality of life.

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    Optimize the Product Description for Search Engines

    Search Engine Optimization (SEO) is the best way to attract traffic to your eCommerce store and your product description can help you do that. You can aim for high ranks on search engines by including keywords in your product description.

    Keywords are words that potential customers search online. For instance, a person looking for a black shirt will search, ‘black shirts for men’. Or a person looking for hair care products will search for something like ‘hair-fall control shampoo’. You need to include keywords like this in your product description. These keywords will vary from product to product. You will have to do research about the keywords regarding different products. But in the end, it will rank your products high on search engines. Thus, better potential for increasing revenue.

    Avoid Unnecessary Information in the Product Description

    Customers do not have the time to read unnecessary information in your product description. They just want to know the features and benefits of the product. If you write unnecessary phrases that do not add value to your product, the person reading it will get bored and most probably will lose interest in your product too. So we suggest you be smart with your description writing and avoid any kind of unnecessary information.

    Add Social Proof in the Product Description

    Adding social proof to your product description adds value to your product. People start developing interest in your product once they see it is genuine and is used by many others as well.

    So, what you can do is add an expert’s approval comment in your product description or you can even say it is tested by professionals (making sure that you actually get it tested). An even better trick is to add customer reviews in your product description. Potential customers love to see that other people like them have benefitted from using the product. It develops a sense of trust among the customers toward your eCommerce store.

    Amazon Product Description Example for Ecommerce Store
    Amazon Product Description Example for Ecommerce Store

    Make the Product Description Easily Scannable

    People have short attention spans. They do not have the time to read everything that’s on the product page. They will only read about 16% of the content. So, your product description needs to cover that 16% effectively.

    You can make that possible by making your product description easily scannable. Easily scannable basically means that it is crisp. It means that the buyer will be able to find the information they are looking for without having to read unnecessary things. You can do that by using bullet points, headings, short paragraphs, different sized fonts, and leaving enough spaces. This will make the description easy to read and understand and thus, reduce the chances of your eCommerce store losing a potential customer.

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    Use Good Images in the Product Description

    Just writing a good product description is not enough. It should be accompanied by good-quality images. About 63% of customers have more trust in product images than in the product description. Good images of the product let the potential customer imagine what the product will look like in real life. Thus, you must make it as appealing as possible.

    For instance, if you are selling a mobile phone, you need to add pictures of the front view, the back view, close-ups of the cameras, and the sides. The front view will convey the screen quality of the mobile. At the same time, the back view will convey whether the mobile can withstand a heavy fall. Along with that, the close-ups of the cameras will reveal the camera quality. The close-ups of the sides will tell the potential customer whether the phone is sleek or not. Thus, if the potential customer has a preferred size, camera quality, and sleekness, they can check that easily.

    Similarly, for any other product, good images are necessary. They basically say everything about the product without saying anything. You can also add a few features of the products in the images. Since people like to see the images more, you can convey a lot through them. This will enhance the product value of your eCommerce store.

    Test Your Product Description

    Even if you know exactly how to write a product description, using a template might help a lot. But unfortunately, there is no one kind of template that suits all product types. So, we recommend you make your own product description template.

    Do your research about your target audience. Learn what they want and don’t want and then include them in your product descriptions.

    A few things you should keep in mind when writing your product descriptions are:

    · What problem the product is solving?

    · What is the speciality of the product?

    · Include all the features and benefits of the product.

    · Include target keywords.

    · Adding pictures that clearly display the product’s key features and benefits.

    Once you have written a product description keeping these things in mind, test them out. Put them up on your eCommerce store along with the product and then monitor the reaction towards it. See if the description is helping to increase your sales, and boost your online traffic or not.

    If this new product description increases your sales, you have cracked the code. Now all you have to do is make your product descriptions similar to the ones you tested and you will see high sales for every other product. Including the right keywords will ensure that you are increasing your traffic. Everything you try out must ensure you are doing full-proof research and identifying and eliminating factors that are leaving a negative impact on your rankings. Thus, testing your product description is very crucial as it helps you to know what’s working and what’s not for your eCommerce store.

    Conclusion

    Coming to the end of this article, we hope to have been of help to you in writing product descriptions for your eCommerce store in the most optimized way. Kindly remember to provide all features and benefits of the product in the description. Besides, don’t add unnecessary information that will make people lose interest in your product. Finally, make sure you have good images and have tested your templates. Doing all of these efficiently will definitely help your eCommerce store in increasing its sales.

    FAQs

    How do you write a product description for eCommerce?

    The steps to writing a product description for eCommerce include:

    • Determine the target audience.
    • Add All the Features and Specifications of the Product.
    • Optimize the Description for Search Engines.
    • Avoid Unnecessary Information or Phrases in the Description.
    • Add Social Proof in the Product Description.
    • Make the Description Easily Scannable.
    • Use Good Images.
    • Test Your Product Description.

    What is SEO product title?

    Product title simply refers to the name of the product that appears on the product page of an eCommerce store. It tells the customers as well as the search engines about what you are selling.

    How many words should product descriptions be?

    A product description should be somewhere around 300 words. However, the number of words will vary from product to product.

  • Top 10 Must Have On-Page SEO Tools That SEO Experts Actually Use in 2023

    On-page SEO is an important aspect of any website optimization strategy, as it helps search engines understand the content and structure of a website, and improves its visibility in search results. With the right set of tools, you can analyze, optimize, and improve your website’s on-page SEO.

    In the ocean of information that is available on the internet, it is very tough to decide which tools to use for on-page optimization. But, don’t worry you have landed on the right page. In this article, we will take a look at the top on-page SEO tools that can help you improve your website’s visibility, drive more traffic and increase your search engine rankings. From keyword research to competitor analysis and technical SEO, these tools will help you identify areas for improvement and optimize your website to rank higher in search engine results pages. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.

    What is On-Page SEO?

    On-page SEO refers to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs). This can include things like optimizing title tags and meta descriptions, using keywords effectively in the body text, and creating a clear and user-friendly website structure. On-page SEO is a crucial aspect of overall SEO because it allows search engines to understand what a website is about and how it should be indexed. This is in contrast to off-page SEO, which refers to techniques used to improve a website’s visibility through backlinks and social media promotion.

    What Are The Most Important Parts of On-Page SEO?

    Some of the most important parts of On-Page SEO are listed below:

    1. Title Tags and Meta Descriptions: These tags provide information about the content of a webpage to search engines, and can influence how the page appears in search results.
    2. Content Quality and Relevance: Search engines favor websites with high-quality, unique and relevant content that addresses the user’s intent.
    3. Headings and Subheadings: Using header tags (H1, H2, H3) to organize content and provide a clear structure to the webpage.
    4. Keyword Optimization: Using relevant keywords throughout the content in a natural and meaningful way, without overstuffing.
    5. URL Structure: Having a clear and organized URL structure can help search engines understand the content of a webpage.
    6. Image Optimization: Using alt tags to describe images and videos can help search engines understand the content of a webpage.
    7. Internal Linking: Connecting different pages within the website can help search engines understand the structure and hierarchy of a website.
    8. Sitemap: Having a sitemap can help search engines discover the pages of a website and understand the structure of the website.
    9. Website Speed: Optimizing website load speed is important for both users and search engines.
    10. Mobile-Friendliness: Having a mobile-friendly website is important for users and search engines as more and more users access the internet from mobile devices.

    By focusing on these important parts of on-page SEO, you can improve the visibility of your website in search engine results pages and drive more relevant traffic to your website.

    Best On-Page SEO Tools in 2023:

    Ahrefs
    SEMrush
    KWFinder
    Copyscape
    PageSpeed Insights
    Seolyzer
    Seobility
    Check My Links
    WooRank
    Moz Pro

    Ahrefs

    Website Ahrefs.com
    Rating 4.7/5
    Best For Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking
    Free Trial Not Available

    Ahrefs - Best On-Page SEO Tool
    Ahrefs – Best On-Page SEO Tool

    Ahrefs is a comprehensive SEO toolkit that helps you uncover your competitor’s marketing plans, discover the strongest backlink possibilities in your field, generate accurate keyword ideas, comprehend and fix technical SEO issues related to your website, detect the most popular content on a given topic and uncover great potential topics for your own content, monitor your search engine rankings alongside those of your competitors and get notified via email anytime you or your brand are mentioned online.

    Many SEO experts are using this tool to rank their websites. Ahrefs provides one in all solutions that gets better with passing time. The resources provided by Ahrefs paid version are full of in-depth research and knowledge.

    Key Features:

    • With a keyword base of more than 7 billion, you can find keywords for Google, YouTube, Amazon, Bing, Yahoo, and Baidu (China).
    • Get a health report of your backlinks.
    • Using the SERP analysis feature you get the domain rating, URL rating, and total backlinks of the top 10 pages that are ranking for your keyword.
    • Makes it easy to find top-performing content in the selected niche.
    • Using the content explorer tool you can find web pages that are ranking for a specific keyword.
    • Discover keywords that your competitors are using.
    • Find broken links on your website and organic and paid traffic metrics.
    Product-led Content: How we Do Content Marketing at Ahrefs

    Pricing Plan:

    Plans Monthly Price Yearly Price (Get 2 months Free)
    Lite $99 per month $83 per month
    Standard $199 per month $166 per month
    Advanced $399 per month $333 per month
    Enterprise $999 per month $833 per month

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    SEMrush

    Website www.semrush.com
    Rating 4.7/5
    Best For keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
    Free Trial Available

    SEMrush - Top On Page SEO Tool
    SEMrush – Top On Page SEO Tool

    SEMrush is a powerful all-in-one SEO tool that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. It offers a wide range of features that can help you with various aspects of on-page SEO, including keyword research, competitor analysis, and identifying and fixing technical SEO issues.

    SEMrush is a complete SEO toolkit. Using this tool you can upscale both your SEO and paid advertising game. SEMrush software belongs to the SaaS platform SEO tool. It provides online visibility and higher ranking tools for the business.

    Key Features:

    • SEMrush can be used for PPC keyword research.
    • Find profitable keywords for your website.
    • Dump one seed keyword in the tool and get thousands of combinations.
    • Check the SEO score, originality, and readability score of your content.
    • Get tips to improve content and SERP ranking.
    • Check the ranking of your website and build a powerful paid search campaign.
    • Get a detailed report on backlinks.

    Pricing Plan:

    SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Pro $108.33/month $129.95/month
    Guru $208.33/month $249.95/month
    Business $416.66/month $499.95/month


    Start Using SEMrush Now

    KWFinder

    Website Kwfinder.com
    Rating 4.5/5
    Best For Keyword research and content marketing
    Free Trial Available

    KWFinder - Keyword Research Tool
    KWFinder – Keyword Research Tool

    If you are looking for a tool only for keyword research then KWFinder is for you. This easy-to-use tool will provide you with all the keyword metrics both for SEO and paid advertising. KWFinder is an analysis and keyword-finding tool. It is mainly used to find hidden long-tail keywords with low SEO difficulty for upscaling the rank.

    Key Features:

    • Find the search volume, trend, keyword difficulty, CPC, and PPC of all the keywords.
    • Dump your competitor’s URL and get a complete list of keywords used by competitors in their strategy.
    • One can easily find questions related to the seed keyword.
    • The application of filters to the keyword is also permitted. For example, if I want a keyword with a difficulty of 30 with 2000 search volume I can add these metrics to the tool and it will show me keywords that match my criteria.

    Pricing Plan:

    KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Mangools Entry $19.90/month $29.00/month
    Mangools Basic $29.90/month $49.00/month
    Mangools Premium $44.90/month $69.00/month
    Mangools Agency $89.90/month $129.00/month


    Start Using KWfinder Now

    Copyscape

    Website www.copyscape.com
    Rating 4.8/5
    Best For Checking the originality of your content
    Free Trial Free trial not available, but has a Free plan

    CopyScape - Online Plagiarism Checker
    CopyScape – Online Plagiarism Checker 

    Many times the content that we publish has a high level of plagiarism. Google may penalize your website if it sees that you are continuously publishing plagiarised content. To avoid this first check if there is plagiarism present in your content or not. CopyScape is an online plagiarism checker tool that enables users to instantly detect plagiarism from online sources and determine the uniqueness of content on their websites.

    Key Features:

    • The tool will scan your content and tell you if there is plagiarism.
    • It will also show you websites to which your content is similar.
    • You will be alerted if someone is stealing content from your website.

    Pricing Plan:

    Searches cost 3c for the first 200 words plus 1c for each additional 100 words or part thereof.

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    PageSpeed Insights

    Website Pagespeed.web.dev
    Rating 4.7/5
    Best For Getting information on improving the user experience of a web page
    Free Trial Completely Free

    PageSpeed Insights
    PageSpeed Insights

    Your website speed is very important both for Google and the user experience. It is very critical for the website to get loaded within 2 seconds to not get below the visitor’s experience. To improve the website speed on both mobile and desktop devices, you can use PageSpeed Insights. PSI provides better insight into details of the page speed by calculating different matrices from the submitted URL. It also provides suggestions for improving user experience of website.

    Key Features:

    • Instant analysis of the speed of your website on mobile and laptop devices.
    • Enabling a detailed report of the bugs that cause the lowing down of your website.

    Pricing Plan:

    PageSpeed Insights is Free to use.

    Seolyzer

    Website Seolyzer.io
    Rating 4.8/5
    Best For Site crawling and log analysis
    Free Trial Available

    Seolyzer - Website Crawling and Log Analysis Tool
    Seolyzer – Website Crawling and Log Analysis Tool

    Seolyzer is a site crawling and log analysis tool that helps you in understanding how a search engine views your website. Seolyzer provides advanced tools to monitor and optimize the site for better SEO. It can be used to identify technical issues on a website that may be hindering its ability to rank well in search engine results pages (SERPs), such as broken links, duplicate content, and missing meta tags. Additionally, Seolyzer can analyze server logs to gather information on how search engines are crawling the site and identify potential issues that may be impacting the site’s visibility in search results.

    Key features:

    • Find pages that Google finds very important.
    • Get a detailed backlink report and find crawl volume, response time, HTTP status code, and errors.
    • Find pages that are missing the title and meta description tags.
    • Understand desktop v/s mobile responsiveness.
    • Find the response time of the different URLs crawled.
    • Discover active and new pages.

    Pricing Plan:

    Seolyzer offers one Free plan and four pricing plans: Lite, Advanced, Premium and Enterprise. Have a look at the pricing details of each package.

    Plan Yearly Price (Get 2 months Free) Monthly Price
    Lite €390/year €39/month
    Advanced €690/year €69/month
    Premium €2490/year €249/month
    Enterprise Custom Price Custom Price

    Seobility

    Website www.seobility.net
    Rating 4.7/5
    Best For All-in-one SEO tool for Site auditing, backlink analysis, Keyword analysis, competitive analysis and more
    Free Trial Available

    Seobility - Best On-Page SEO Tool
    Seobility – Best On-Page SEO Tool

    Seobility is your all-in-one SEO solution, covering all aspects of on-page optimization, backlink management and search engine rankings. It is very easy to use. Just put your website URL and get a detailed report. Using Seobility, you can have your entire website analyzed and be given a detailed report with found issues and optimization tips. You will be alerted of any potential issues that may harm your rankings. Seobility offers automated notifications, link management, competitive analysis, customizable branding, data visualization, and lots of other features.

    Key Features:

    • Check your SEO ranking.
    • Find on-page SEO issues.
    • Find issues related to your title, meta description, and page URLs.
    • The tool will also tell you problems related to page speed and duplicate content.
    • Seobility also determines if the website has a responsive design or not.
    • The tool will show your website’s link profile and specific server errors.
    Seobility – Your All-in-One SEO Tool for better website rankings

    Pricing Plan:

    Seobility offers a Basic plan which is Free and two pricing plans i.e. Premium and Agency. Have a look at the pricing details of each package.

    Plan Yearly Price (Save 20%) Monthly Price
    Premium $480/year $50/month afterwards
    Agency $1920/year $200/month






    Try Seobility Now


    7 Simple and Free SEO Tools toInstantly Improve Your SaaS Ranking
    SaaS has been a common business model for several years and is still growing around the globe. As SaaS is conducted online, you need to optimize your website with the search engine because it would generate more leads and sales. Before we know its advantage, let us make a brief
    StartupTalkyShubham Kumar

    Website Chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf
    Rating 4.0/5
    Best For Quickly check all the links on a web page
    Free Trial Completely Free

    Check My Links - Link Checker
    Check My Links – Link Checker

    This is a chrome extension that will be helpful for checking both internal and external links of a webpage. Check My Links is a free platform especially built for web designers, designers, and content editors. My Links Checker is an efficient tool that can quickly identify all the links on a webpage and verify their accuracy. It clearly shows which links are valid and which ones are broken – it’s as simple as that.

    Key Features:

    • Find how many total links are present on your website.
    • Find how many broken links are present.

    Pricing Plan:

    Check My Links is Free to use.

    WooRank

    Website www.woorank.com
    Rating 4.4/5
    Best For Link Building, Keyword Research, and SERP Rank Tracking
    Free Trial Available

    Woorank - all-in-one SEO tool
    Woorank – all-in-one SEO tool

    WooRank is a powerful auditing and monitoring tool, providing automated website reviews, keyword tracking, site crawl functions and competitive analysis for SEO. Using WooRank, you can quickly analyze your SEO performance and receive practical tips and advice to improve your website.

    Woorank provides you with a detailed report that can improve both your SEO and social media efforts. Woorank paid provides a detailed report on the data that can help its users achieve better SEO rank.

    Key Features:

    • Get a detailed report that measures your SEO efforts and backlinks.
    • Woorank also enables the feature of providing actionable insights that can help in upscaling SEO scores.
    • Using the site crawl functionality you can find problems in your on-page SEO efforts.
    • Analyze your competitor’s SEO tactics.
    • You will get unlimited website reviews and a score based on user experience.
    • The tool will also check if your server is up or down and analyze your site speed.
    • It will extract all the important metrics from all of your social media accounts and present them in the form of statistics.

    Pricing Plan:

    Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Pro $$53.25/month $89.99/month
    Premium $133.25/month $199.99/month
    Enterprise Custom Price Custom Price

    Moz Pro

    Website Moz.com
    Rating 4.5/5
    Best For Site tracking, link building, competitor analysis, keyword research, inbound marketing
    Free Trial Available

    Moz Pro - Best On-Page SEO Tool
    Moz Pro – Best On-Page SEO Tool

    Moz Pro is a comprehensive set of SEO tools. The tools in Moz Pro help users track and improve their website’s search engine ranking, as well as analyze the performance of their competitors’ websites. It also provides a comprehensive suite of analytics, which gives you deeper insights into your website’s performance and visibility. Businesses can stay ahead of the competition by keeping track of their competitors’ rankings with SERPs, utilizing Moz Pro’s technical insights, and performing regular site audits.

    Key Features:

    • Moz Pro crawls your website and finds technical SEO issues that are impacting the ranking of your website.
    • The tool also provides how severe the issue is and how to easily fix it.
    • Learn how people are finding your services and products.
    • Using the keyword research tool you can find profitable keywords and questions that people are constantly asking regarding your keyword.
    • Understand for which keywords your website is upscaling.
    • Learn which keywords used by your competitors are making them rank higher and get a detailed SERP analysis on them.
    • Get tips to optimize your page and new content ideas based on your previous articles.
    • Find ling building opportunities.
    Quick Introduction to Moz Pro

    Pricing Plan:

    Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Standard $79/month $99/month
    Medium $143/month $179/month
    Large $239/month $299/month
    Premium $479/month $599/month

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    Conclusion

    On-page SEO is an essential aspect of improving the visibility of a website in search engine results pages. With the right set of SEO tools, you can analyze, optimize, and improve your website’s on-page SEO. The tools mentioned in this blog post are some of the best on-page SEO tools that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.

    Remember that on-page SEO is an ongoing process, and you should use these tools on regular basis to monitor your progress and identify areas for improvement. By consistently optimizing your website with the right set of tools, you can ensure that your website is always visible to your target audience.

    FAQs

    What is meant by on-page SEO techniques?

    On-page SEO techniques refer to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs).

    What are the best on-page SEO techniques?

    The best on-page SEO techniques include:

    1. Optimizing title tags and meta descriptions
    2. Using relevant keywords throughout the content
    3. Creating a clear and user-friendly website structure
    4. Optimizing images and videos with alt tags
    5. Creating high-quality, unique and original content
    6. Utilizing header tags (H1, H2, H3)
    7. Internal linking
    8. Creating and submitting a sitemap
    9. Optimizing website load speed
    10. Making the website mobile-friendly

    These techniques help search engines understand the content of a website and improve its visibility in search results.

    Which are the best On-page SEO tools in 2023?

    Some of the most used on-page SEO tools are Ahrefs, SEMrush, Moz Pro, Surfer SEO, and Google search console.

    What do on-page SEO tools do?

    On-page SEO tools help analyze and optimize the content and structure of a website to improve its ranking in search engine results pages (SERPs). They can help with tasks such as keyword research, analyzing competitors, and checking for technical SEO issues.

    Are there any free on-page SEO tools?

    Yes, there are a number of free on-page SEO tools available such as Google Search Console, Google Analytics, Yoast SEO, CopyScape and UberSuggest.

    Can on-page SEO tools improve my search engine rankings?

    On-page SEO tools can help identify areas for improvement on your website, but they cannot guarantee an improvement in search engine rankings. However, implementing the recommendations provided by these tools can improve your website’s visibility in search results.

    How do on-page SEO tools help with competitor analysis?

    On-page SEO tools can help you analyze your competitors by providing insights into their website structure, content, and backlinks, allowing you to identify areas where you can improve your own website to outrank them.

    Can on-page SEO tools help with technical SEO issues?

    Yes, many on-page SEO tools include features that can help identify and fix technical SEO issues such as broken links, duplicate content, and website speed issues.

  • Marketing Miner Review – The All-In-One Tool for All Your SEO Needs

    Marketing Miner is an SEO tool for data-driven marketers or simply a data mining tool. It was founded by Filip Podstavec in 2015. The main focus of the tool is to gather marketing data insights.

    Marketing Miner has been given a near 5-star rating on g2, Software suggest, and many other similar tool reviewing websites.

    The target audience of this app includes marketers and entrepreneurs. As per the company, they offer 40 different features useful for search engine optimization.

    In this blog, we will discuss the features as well as pros and cons of Marketing Miner to see if they could deliver what they promised.

    So let’s begin…

    Features of Marketing Miner
    Pros of Marketing Miner
    Cons of Marketing Miner

    Features of Marketing Miner

    Marketing Miner is loaded with the following features:

    Keyword Research

    Keyword Research Feature of Marketing Miner
    Keyword Research Feature of Marketing Miner

    Based on your search query this feature analyzes the important SEO metrics such as search volume, keyword difficulty, trends, CPC, SERP, etc.

    The trending keyword feature lets discover popular keywords similar to your search. Moreover, it also suggests the new keywords that have gained popularity recently.

    You can also analyze the content gap to see the keywords your competitors are using to gain popularity. The search visibility feature gives you the traffic insights for your domain.

    SEO Audit

    SEO Audit Feature of Marketing Miner
    SEO Audit Feature of Marketing Miner

    This feature is meant to detect the technical issues on your site that may be hindering your rankings. You can analyze the indexing status to understand which page of your website is unable to attract traffic.

    Another feature lets you check response codes for a webpage so you can find errors and resolve them. This app also identifies which of the external or internal link/s given on your website is broken so you can fix it.

    Marketing Miner is also said to reduce keyword cannibalization in your text and help you improve your online visibility.

    The search visibility feature estimates the traffic for a page and analyzes ranking keywords for both paid and organic traffic.

    The alert notifies you of the technical SEO changes and keeps you updated.

    Rank Tracking

    Rank Tracking Feature of Marketing Miner
    Rank Tracking Feature of Marketing Miner

    This helps you get detailed information on the performance of your website. The position tracking helps you see the progress of your keyword ranking on regular basis.

    A bulk keyword rank checker helps you check ranking for multiple keywords.

    Competitor Analysis

    Competitor Analysis Feature of Marketing Miner
    Competitor Analysis Feature of Marketing Miner

    They offer the competitors insights like which keyword they are using to rank higher. The estimated traffic on the website together with an analysis of their performance based on organic and paid traffic.

    This also reveals to you the top-ranking pages of your competitors and helps you make data-driven decisions. Overall, you can obtain the list of sites that always appear as your competitors in Google search.

    This tool also makes brand monitoring possible by checking what other people have to say about your competitors. This also keeps a keen eye on the competitors and notifies any changes in their website immediately.

    Brand Monitoring

    Brand Monitoring Feature of Marketing Miner
    Brand Monitoring Feature of Marketing Miner

    This tool detects the online mentions of your brand and how others reacted to it. Thus, helping you build new partnerships.

    You can also set an alert for your mentions, so you can immediately respond to them. Also, it tracks the mentions of keywords and phrases related to your niche to keep you updated with the latest trends.

    Link Building Feature of Marketing Miner
    Link Building Feature of Marketing Miner

    Telling you about the mentions in this app gives you an opportunity to build new links and strengthen your backlink profile. It also notifies if and when the links are removed.

    It gives an insight into the websites that rank for the same organic keywords as yours. It also provides the contact details such as email addresses and social media handles that may be interested in working with you.

    API

    API Feature of Marketing Miner
    API Feature of Marketing Miner

    The Application Programming Interface (API) helps you to extract data without manually logging into the tool. The app provides over 10 endpoints such as search volume, keyword suggestions, etc. to extract data.

    The accurate and fresh insights are quite useful in enhancing your SEO strategy while dealing with bulk data.

    The REST/POST APIs are flexible and support working on your own dashboards or applications. Project APIs are meant to extract worthy data from your projects.

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    Pros of Marketing Miner

    • It is an all-in-one program that reduces the need of using any other SEO tool.
    • It has quality click-stream data for SEO specialists.
    • It is relatively inexpensive in comparison to other similar tools.
    • The data provided is authentic and reliable.
    • The keyword analysis feature gives you an insight into the customer demand and needs.
    • It gives real-time alerts of the mentions. Thus, helping you respond quickly.
    • It has the ability to work with a large amount of data.
    • It offers simple and intuitive reports.
    • It is time-saving.
    • Provides Bulk Data analysis. You can analyse up to 100,000 keywords, domains and URLs
    • Marketing Miner provides a free version and their paid plan, which starts from $13, is affordable for small businesses and freelancers, in comparison to all the biggest players in the SEO tools market.

    Cons of Marketing Miner

    • The interface can appear crowded owing to a large number of features.
    • It may be difficult to use in the first instance. So it may take time to accustom to the interface.
    • The final reports may sometimes appear technical for a layman and may need a little description.

    Conclusion

    The best part about Marketing Miner is the authentic and reliable information provided by the app. The ability of the app to work on a large amount of data simultaneously gives it an edge over other similar apps. The reports are mostly simple and easy to read.

    Still, we cannot deny certain drawbacks to the app. But, the best part about it is that the team is regularly working on updating and improving the features. Our suggestion to them is to first improve their customer care services to hear and help people.

    Overall, the app appears good. Most features work efficiently while a few may cause trouble at certain points in time. Comparing the promised and delivered features, the customers are able to take advantage of 95% of the features promised by the Marketing Miner easily which is a really big achievement. Therefore, our suggestion is to give this app a try.

    FAQs

    What is Marketing Miner?

    Marketing Miner is an all-in-one SEO tool for all the marketers and SEO professionals to rank higher on google and grow their business.

    What are the features provided by Marketing Miner?

    Marketing Miner provides SEO Audit, Keyword research, Link building, Rank tracking, Competitor analysis and more.

    What is the pricing of Marketing Miner?

    Marketing Miner has 3 plans Miner, Digger, and Machine each cost around $29, $59, and $99 respectively. It also has a free plan that offers 1000 queries for one month.