In the 1950s, Howard Gossage (“The Socrates of San Francisco”) had once quoted,
Nobody reads ads. People read what interests them. Sometimes it’s an ad.
This quote is significant in the present times, as the world of copywriting and content is ruling the digital platforms.
The most vital aspect for every content creator is SEO Copywriting. For many of them, attracting a large part of the audience is to build content that creates a lasting impression. It is the generation of digital content and online marketing, and both rely heavily on SEO copywriting.
For starters, SEO copywriting might sound like typing complex codes but is quite easy once you understand the art of doing it. The key is to understand what your audience wants to read and create copy that connects with the audience.
This article further explains what SEO copywriting is and how you can create content for people and search engines like Google.
To understand SEO copywriting, we must first understand SEO and Copywriting.
Search Engine Optimization (SEO)
The practice of improving a website’s visibility and ranking in search engine results pages (SERPs) by optimizing the website and its content is known as SEO. SEO uses a variety of tactics and methods to draw organic (non-paid) traffic from search engines like Google, Bing, and Yahoo.
Furthermore, SEO comprises two components; On-Page SEO and Off-Page SEO.
On-Page Optimisation includes; Keyword research and optimization, HTML Tags, Site structure and navigation, Page load speed, and Content Optimisation, while Off-Page Optimisation includes External factors like Social Signals, Link Building, and Online reputation management.
To stay up-to-date with changes to search engine algorithms and shifting user behavior, SEO is an ongoing process that needs constant monitoring, analysis, and adaptation.
Give your organic rankings the desired boost with the Help of 99Outreach SEO Services
Why Choose Team 99Outreach?
Guaranteed Satisfaction | In-house content creation | Team of experts
Copywriting is the art and ability to create captivating and persuading information, sometimes referred to as “copy,” to persuade readers or viewers to perform a particular action. Making a purchase, signing up for a newsletter, registering for a service, or achieving any other goal might be the action. It is frequently linked to marketing and advertising since its main objectives are to engage, convince, and convert the target audience. It involves writing compelling copy, conveying the advantages and worth of a good or service, and encouraging the reader to take the desired action.
When it comes to copywriting, several factors need to be taken into account to make it effective. These factors include the needs, desires, emotions, and challenges of the intended audience. Effective copywriting often employs persuasive techniques such as compelling language and storytelling to evoke emotions in the audience and establish trustworthiness.
Copywriting can be used in various forms of media such as commercials, websites, landing pages, email campaigns, sales letters, and social media posts. A skilled copywriter understands the art of persuasion, communicates effectively, and tailors their writing style to resonate with the intended audience. The result is achieving marketing goals by eliciting the desired actions from the target audience.
Google is the mastermind behind the concept of SEO Copywriting. If your objective is to create relevant content while simultaneously maintaining your rank in Google, in that case, you have to think about the main element of Google’s Ranking Algorithm.
In SEO copywriting, the content is created and optimized for search engines while still being valuable and readable to human readers. To do effectively in search engine results pages (SERPs) for particular keywords or phrases entails producing high-quality, educational, and entertaining content that is properly optimized.
As a digital marketer, it is essential to know that the main objective of SEO copywriting is to create a balance between meeting the needs of search engine algorithms and giving your target audience useful information. To increase exposure and draw organic visitors, you must include pertinent keywords, arrange the material efficiently, and optimize on-page components.
SEO copywriting aims to create content that appeals to both readers and search engines like Google. By selecting and using keywords that match the search queries of the target audience, the website is more likely to appear in the search engine results for those queries. This optimization helps search engines recognize the website’s relevance to specific topics, improving its visibility in organic search results.
Why Is It So Important to Have Effective SEO Copywriting?
Wendy Piersall says, Google only loves you when everyone else loves you first.
The importance of having effective SEO Copywriting is that you can improve the ranking of your content in search engine results pages (SERPs), it is as simple as that. Using SEO copywriting techniques, like using relevant keywords and optimizing on-page elements like meta tags and headings can help search engines better understand and index your content. As a result, your website gains greater visibility, leading to increased organic traffic and exposure.
Additionally, effective SEO Copywriting can give you an edge over your competitors. In comparison to rivals who haven’t invested in SEO copywriting, you can stand out in search results by producing excellent and optimized content. You can also develop authority in your industry and get more organic visitors.
Content Writing for SEO: How to Create Content that Ranks in Google
The Six Key Elements to Master SEO Copywriting
Certain elements of SEO Copywriting contribute to the overall visibility of your business website. Google will only focus on your website when it has fulfilled several factors. One of the most important factors according to Google is quality content and user experience. However, there are a few key components that can help you write content for your audience and Google in particular. Below we have listed some tips to help you write content that is optimized for search engines while still providing value to your audience:
Understand Your Audience
To start your writing journey, it’s important to know who your intended audience is. Figure out what they want, what they’re interested in, and what kind of information they’re seeking. This understanding will help you create content that meets their needs.
Keyword Optimisation
SEO copywriting is the process of strategically using relevant keywords and phrases throughout the content. By selecting and targeting keywords that match the search queries of the target audience, the website can increase its chances of appearing in search engine results. This optimization helps search engines recognize the website’s relevance to particular topics, resulting in better visibility in organic search results. Using tools like Google Keyword Planner, SEMrush, or Ahrefs can help you find relevant keywords with search volume and competition data. Choosing keywords that are relevant to your content can result in a reasonable search volume.
Have a Compelling Headline & Meta Tags
The headline of your content is the first thing that catches the reader’s eye. It is important to make it captivating and interesting while also including your target keyword naturally. A well-written headline can increase the number of clicks and encourage readers to go through your content. Craft attention-grabbing headlines and meta titles that honestly represent your content and include targeted keywords. Your meta description should provide a brief and compelling summary that intrigues readers to click on the search result.
Write High-quality Content
Content is the crucial element when it comes to having effective SEO copywriting. When creating content, prioritize providing value and information that addresses your audiences’ concerns and issues. Use clear and concise language that is easy to comprehend. Divide the text into sections using headings, subheadings, and bullet points to make it easier to scan. In addition, modern SEO writing is not only focusing on keyword targeting and posting but rather having to deliver the right emotion through ads. Modern SEO writing is all about stimulating a storyline that bridges the gap between you as a brand and your audience.
Backlink Acquisition
Having high-quality backlinks from reputable and relevant websites is an essential factor in ranking. SEO copywriting can help attract backlinks naturally by producing valuable content that other websites consider worth referencing and linking to. Page links let Google know that you’re connected, and social and that you have valuable information that other people can access. This information may be original to you or it may come from another website or author. Besides this, backlinks not only enhance visibility but also boost the website’s authority and credibility in the eyes of search engines.
Focus on User-Experience
Google carefully evaluates user experience while calculating rankings. It values only those websites that offer a good user experience. Your goal should be to provide interesting, helpful, and valuable content that meets user needs. Make sure your site’s navigation is simple and your information is easy to find. Your website is more likely to be viewed, shared, and linked to when it offers high-quality content that caters to user demands. This will eventually help in increasing the website’s exposure and authority in the eyes of search engines.
While the above-mentioned elements help in offering effective SEO Copywriting, it must also be kept in mind to regularly monitor and analyze your website’s performance. As a result, you will be informed about organic traffic, bounce rates, and keyword rankings to identify areas for improvement and to track the effectiveness of your SEO copywriting efforts. For monitoring, use tools such as Google Analytics and Google Search Console.
Key Takeaways
To boost your website’s visibility, SEO copywriting focuses on improving user experience, on-page components, and content. However, it’s important to find the right balance between optimizing for search engines and providing valuable content for your readers. By using SEO copywriting, you can increase your website’s ranking, attract more clicks, and generate organic traffic. Additionally, by aligning with Google’s algorithms, you can enhance your online presence by meeting user expectations.
FAQs
What is SEO?
The practice of improving a website’s visibility and ranking in search engine results pages (SERPs) by optimizing the website and its content is known as SEO (Search Engine Optimization).
What does On-page optimization include?
On-page Optimisation includes; Keyword research and optimization, HTML Tags, Site structure and navigation, Page load speed, and Content Optimisation.
What is the importance of having effective SEO Copywriting?
The importance of having effective SEO Copywriting is that you can improve the ranking of your content in search engine results pages (SERPs).
Marketing is defined as the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. It is one of the primary components of business management and commerce.
Over the years marketing techniques have evolved and have systematically changed from being production centered into the relationship-centered concept of this era. Science and technological developments have contributed greatly to the overall evolution of the concept of marketing. The development of information technology has changed consumer behavior patterns, the process of doing business, and even the way people live and think.
Learning the Art of Marketing
As complex as marketing is, it revolves around only four things – Product, Price, Promotion, and Place. These principles and concepts are fixed even as tactics and channels for marketing change. Students majoring in marketing study branding and promotions through targeted specific demographics. As a wide area of study marketing involves areas like advertising, communication, consumer behavior, public relations, and marketing strategy and research. Of course, with the advent of the world wide web and consequently, social media, marketing has assumed yet another platform of function that requires daily attention and constant vigilance to drive consumers to business websites.
What this has also done, is lessened the need for an expensive MBA to learn marketing. There are sites on the world wide web that teach the art of marketing free of cost. Numerous resources teach the many aspects and specializations within this ever-evolving field.
Learn Marketing for Free – Fundamentals of Digital Marketing by Google
This course on Digital Marketing is offered by Google – the company that started it all. It is a free certification course that covers all the aspects of digital marketing for beginners and intermediate users. This certification course by Google is also recognized by the industry and is an ideal way to upgrade your personal skill set and add value to your Resume.
It is a 40-hour course with 26 modules that isn’t time specified and can be completed at the participant’s pace. Each module contains several lessons including text, videos, and quizzes, and lessons of interest can be chosen to be added to its individualized learning plan. It covers topics like Building Web Presence, Planning Online Business Strategy, Getting Noticed Locally, Building an Online Store, Expanding Internationally, Social Media Marketing, Mobile Marketing, Content Marketing, Email Marketing, Advertising, and Analytics, etc. The course has been rated high in terms of quality of instruction and user experience.
Inbound Marketing Free Certification Course
Learn Marketing for Free – Inbound Marketing Certification by Hubspot Academy
This program is offered by Hubspot Academy and is a four-hour, industry-recognized program. The program is specifically meant for digital marketers who want to focus on their inbound efforts. Designed for beginners, the course is comprehensive and consists of ten lessons, 34 videos, and 9 quizzes. The course material covers the topics of The Fundamentals of Inbound Marketing, Planning a long-term Content Strategy, Creating Blog Posts, Understanding Social Media Promotion, Developing a Conversational Growth Strategy, Understanding and Creating a Conversion Optimisation Strategy, Lead Nurturing, Aligning Sales and Marketing, Applying a Customer Marketing Approach. The quality of instruction and user experience have been rated excellent and the course is taught by four engaging tutors.
Free Diploma in E-Business
Course
Free Diploma in E-Business
Offered by
Alison
Duration
6-10 hours
Learn Marketing for Free – Free Diploma in E-business by Alison
It is offered by Alison which was developed in 2007 by Mike Feerick. It was the first massive online open course platform on the web and has more than six million students registered on the site. This is easily one of the best online free course providers available. The course takes anywhere between six to ten hours to complete. It helps the student to build marketing skills through Google Analytics and AdWords, search optimization, revenue metrics, analysis, campaign tracking, digital measurement, and a few others. The student must pass the final assessment with a score of 80% or more to receive a Learner Achievement Verification Report. The course is ideal for beginners with a highly rated quality of instruction and user experience.
Learn Marketing for Free – Become an Online Marketing Manager offered by LinkedIn Learning
This is a 24-hour course offered through LinkedIn Learning and provides an intermediate to advanced level of learning to students who already understand the basics of digital marketing. The course equips the students with the skill set required to move into management roles. Students learn the best practices for online marketing using the latest tools to implement digital marketing strategies for effective advertising on social media platforms. The eleven modules of the course cover advanced aspects of marketing which include Growth Hacking, Advanced Branding, SEO Foundations, Email and Newsletter Marketing, Google Analytics, Google AdWords, Facebook and Twitter, Sketch for UX design, and many more. The course is taught by industry experts and ranks high on the user interface.
Digital Marketing Strategy
Course
Digital Marketing Strategy
Offered by
University of Edinburgh
Duration
8 Weeks
Learn Marketing for Free – Digital Marketing Strategies by The University of Edinburgh
This course is offered by one of the top universities in Scotland, The University of Edinburgh. The syllabus offered through this course is comprehensive and can be completed within 8 weeks. This course is offered free of cost through Edx and the inclusive curriculum makes it one of the top choices. The program is designed for the intermediate level and gives a general understanding of digital marketing at the strategic business level. The course has a time limit and must be completed within 10 months. This course also has an excellent level of user experience and quality of instruction.
Digital Strategy & Action
Course
Digital Strategy & Action
Offered by
Babson College through Edx
Duration
4 Weeks
Learn Marketing for Free – Digital Strategy and Action by Babson College
Offered through Edx by Babson College, this fascinating course features in-depth case studies including stories about Amazon CEO Jeff Bezos and Netflix CEO Reed Hastings and their digital strategy, tips, tricks, and advice. The course is perfect for entrepreneurs or marketers looking for expansion and growth. The time for the completion of this course is four weeks and is taught by Babson College Lecturer of Strategy Peter Cohan. Needless to say, this course has excellent user experience and quality of instruction.
Digital Media and Marketing Strategies
Course
Digital Media and Marketing Strategies
Offered by
The University of Illinois through Coursera
Duration
15 hours
Learn Marketing for Free – Digital Media and Marketing Strategies by The University of Illinois
The University of Illinois offers this course through Coursera and is course number 5 in a seven-part specialization in Digital Marketing. This is a fifteen-hour free course in digital marketing that focuses on teaching How to Optimise Digital Assets, The Basics of Online and Video Marketing, and The Basics of Email Marketing and Social Media Marketing. The course is taught by the Associate Professor of Digital Media, Mike Yao.
Digital Marketing Strategies
Course
Digital Marketing Strategy
Offered by
Learn@Forbes
Duration
3 hours
Digital Marketing Specialist in Social Media Training Online | Learn@Forbes
Forbes is a magazine that focuses on finance and investing. It has launched its series of certified online courses and this is one course that can be accessed free for 14 days with a trial on Learn@Forbes. This is a course with a timeline of only 3 hours and covers all the basics of developing a digital marketing strategy. Among the topics that are covered in this course are How to Create a Digital Marketing Strategy to Meet Organisational Goals, Understanding the Customer Journey and How it Applies to Digital Marketing, Exploring the Use of a Digital SWOT in Assessing Marketing Efforts, Explaining How Lessons Learned are Integrated into Digital Marketing and Describing the Key Ethical and Legal Issues in Digital Marketing. It is a content-rich course that includes case studies, flashcards, and interactive games. As with all the other courses, it ranks excellent on quality of instruction and user experience.
Digital Marketing 2023
Course
Digital Marketing 2023
Offered by
Skill Share
Duration
A Little over 10 Hours
Learn Marketing for Free – Digital Marketing 2023 by Skill Share
This course, offered by Skill Share is taught by UK-based digital marketing consultant, Azmat Baig. With over 15 years of experience, the seasoned domain expert offers a course that consists of 48 short lessons that are a little over ten hours. Some engaging lessons that the course offers include choosing the right domain and hosting, website designing, driving relevant traffic through Google and Facebook ads and email marketing, conversion marketing, etc. This course does not offer certification, is at an introductory level, and includes a hands-on class project and video tutorials.
The Beginner’s Guide to Online Marketing
Course
The Beginner’s Guide to Online Marketing
Offered by
Quicksprout University
Duration
Self-paced
This course is offered by Quicksprout University which advertises – ‘Get your MBA in Digital Marketing for Free’. This platform was founded in 2008 by marketing expert Neil Patel and is run by a group of talented entrepreneurs led by Lars Lofgren. The platform provides detailed information on digital marketing. The Beginner’s Guide to Online Marketing is part course, part e-book, and contains 13 guides to help master every aspect of Digital Marketing. The course can be completed at a personal pace and enjoys an excellent reputation as a beginner’s course.
Conclusion
As exhaustive as the world of marketing is, it is simple in its concepts and easy to understand. The World Wide Web has made the knowledge of marketing extremely accessible without any costs. Of course, how the knowledge is understood and applied defines the success of the students.
FAQs
What is marketing?
Marketing is defined as the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. It is one of the primary components of business management and commerce.
Are there any sites where Marketing can be learned for free?
Yes, there are many sites like Google Digital Garage, Hubspot Academy, LinkedIn Learning, Alison’s Courses, University of Edinburgh, Babson College through Edx, The University of Illinois through Coursera, Learn@Forbes, Skill Share, and Quicksprout University that offer online marketing courses free of cost like
In today’s competitive world, where substitutes for every product exist, whether in real life or on the internet, it is crucial to gain visibility to capture the attention of customers. This applies to everything from a chocolate cake recipe to a pair of jeans. To simplify the process and achieve strong visibility for your website, a robust and effective Search Engine Optimization (SEO) strategy is essential.
To strengthen their SEO game, freelancers and agencies rely on various tools. These tools serve as invaluable resources to enhance content visibility and improve rankings on search engines like Google. In this article, we will delve into the SEO tools commonly utilized by freelancers and agencies, exploring how they leverage these tools to increase their website’s noticeability and attract a larger customer base.
“A good tool improves the way you work. A great tool improves the way you think.” – Jeff Duntemann
Search Engine Optimization (SEO) is crucial for gaining attention and visibility for your website. In addition to that, there are several compelling reasons why SEO tools are indispensable:
Competitive Analysis: Many SEO tools offer the ability to monitor competitor traffic numbers and strategies in an ethical manner. This valuable insight allows you to understand how their content is performing and stay ahead of the competition.
Keyword Research: SEO tools provide comprehensive lists of relevant keywords that can significantly enhance the visibility of your content. By targeting the right keywords, you can attract more organic traffic to your website.
SEO Audits: Conducting regular SEO audits using these tools helps identify any issues or shortcomings on your website. By addressing these issues promptly, you can save valuable time and resources while ensuring optimal performance.
Performance Tracking: SEO tools enable you to measure the effectiveness of the strategies implemented to rank your website higher on search engine results pages. By analyzing data and metrics, you can gauge the success of your SEO efforts and make informed decisions.
Give your organic rankings the desired boost with the Help of 99Outreach SEO Services
Why Choose Team 99Outreach?
Guaranteed Satisfaction | In-house content creation | Team of experts
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial
Available
SEMrush – Top SEO Tool for Freelancers
This visibility management platform was founded in the year 2008 and is considered one of the best tools in the category of SEO. With its headquarters in Boston, United States, this tool helps the user to identify the keywords that are being used by their competitors.
SEMrush provides an option for analyzing the competitor’s strategy in an ethical way and understanding their SEO game. It also helps in getting local customers by making the site evident in their local searches, plus it tracks down daily target keywords that will help the content in gaining more traffic.
Pricing Plan:
Have a look at the pricing details of each package.
Ahrefs is a powerful SEO tool that is commonly used by freelancers and agencies to enhance their search engine optimization efforts. It offers a wide range of features and functionalities to help with keyword research, competitive analysis, backlink analysis, content optimization, rank tracking, and more. Freelancers and agencies can leverage Ahrefs to improve their clients’ website visibility, analyze competitors’ strategies, identify high-ranking keywords, track keyword rankings, and monitor backlinks. Overall, Ahrefs provides valuable insights and data that can aid in making informed SEO decisions and driving better organic search results.
Pricing Plan:
Have a look at the pricing details of each package.
LinkAssistant, established in 2004, is a popular SEO tool that is beneficial for freelancers and agencies involved in search engine optimization activities. It is part of the SEO PowerSuite toolkit and specifically focuses on link building strategies. By providing features such as finding link prospects, managing outreach campaigns, tracking backlinks, and monitoring competitor link profiles, LinkAssistant helps streamline link building efforts for freelancers and agencies.
It assists in identifying suitable link opportunities, facilitating link exchanges, and offers a vast array of backlink suggestions. As part of the SEO Powersuite, it provides a comprehensive solution for optimizing websites, including powerful tools for rank tracking, website auditing, SEO research, and more.
Pricing Plan:
Have a look at the pricing details of each package.
Authority Labs is an essential tool that allows users to monitor their search engine rankings effectively. Founded in 2008 by Chase Granberry, this search engine monitoring service simplifies the task of tracking website rankings on a regular basis. With Authority Labs, users can monitor their rankings not only at a global level but also by city and zip code, providing valuable insights into local search visibility.
Additionally, the tool offers competitor ranking monitoring, enabling users to stay updated on their competitors’ performance. It helps identify relevant keywords that are driving results, ensuring that content is optimized accordingly.
Furthermore, Authority Labs provides insights into the number of pages receiving organic traffic, allowing users to gauge the reach and effectiveness of their SEO efforts. Overall, Authority Labs empowers users with the information they need to make informed decisions and improve their search engine rankings.
Pricing Plan:
Have a look at the pricing details of each package.
RankTracker is an SEO tool that focuses on tracking search engine rankings and keyword performance. It is designed to provide users, including freelancers and agencies, with comprehensive insights into their website’s rankings across various search engines and geographical locations.
With RankTracker, users can monitor their keyword rankings over time, track progress, and identify opportunities for optimization. The tool allows users to input their target keywords and automatically track their positions in search results, helping them assess the effectiveness of their SEO efforts. RankTracker provides valuable data on keyword rankings, search volume, and competition, empowering users to make informed decisions and improve their website’s visibility in search engine results pages.
Pricing Plan:
Have a look at the pricing details of each package.
KWFinder is an SEO tool that specializes in keyword research and analysis. It helps users, including freelancers and agencies, discover relevant keywords with high search volumes and low competition. KWFinder provides a user-friendly interface that allows users to input their seed keywords and generate a list of related keywords along with important metrics such as search volume, keyword difficulty, and cost-per-click (CPC) data. This information helps users identify valuable keywords to target in their content and SEO strategies.
Additionally, KWFinder provides additional insights such as search trends, SERP analysis, and competitor analysis, allowing users to make data-driven decisions and optimize their website for improved search engine rankings and organic traffic.
Pricing Plan:
Have a look at the pricing details of each package.
Link Building, Keyword Research, and SERP Rank Tracking
Free Trial
Available
WooRank
WooRank is an SEO tool that offers website analysis and optimization features. It provides users, including freelancers and agencies, with a comprehensive overview of their website’s performance, identifying areas for improvement and optimization. WooRank analyzes various aspects of a website, including on-page SEO, mobile-friendliness, backlinks, social media presence, and more. The tool generates an easy-to-understand report with actionable insights and recommendations to enhance the website’s SEO and user experience.
Additionally, WooRank offers competitor analysis, keyword tracking, and website monitoring features to help users stay ahead in their SEO efforts. By utilizing WooRank, users can optimize their websites to drive better search engine rankings, increase organic traffic, and improve overall website performance.
Pricing Plan:
Have a look at the pricing details of each package.
Site tracking, link building, competitor analysis, keyword research
Free Trial
Available
Moz Pro
Moz Pro is a robust collection of SEO tools that enables users to effectively monitor and enhance their website’s search engine ranking. With Moz Pro, users can track their rankings, analyze competitor websites, and gain valuable insights into their own website’s performance and visibility. The tool suite includes powerful analytics that provide in-depth information on keyword performance, link metrics, and site audits. By leveraging Moz Pro, businesses can stay ahead of the competition by staying informed about their competitors’ rankings through SERP analysis, utilizing the technical insights offered by the platform, and conducting regular site audits to identify areas for improvement.
Pricing Plan:
Have a look at the pricing details of each package.
The world of SEO is constantly evolving, and to stay ahead of the curve, freelancers and agencies need to arm themselves with the right tools. In this blog, we explored the top SEO tools for freelancers and agencies. These tools offer invaluable features and functionalities that empower SEO professionals to optimize their websites, gain a competitive edge, and attract more organic traffic. By leveraging these essential SEO tools, freelancers and agencies can make informed decisions, save time and resources, and ultimately improve their website’s visibility and rankings.
Remember, in the fast-paced world of SEO, staying up-to-date with the latest tools and trends is crucial. Embrace these essential SEO tools, harness their power, and watch as your website climbs higher in search engine rankings, attracts more visitors, and achieves greater online success.
FAQs
What are SEO tools?
SEO tools assist in optimizing websites for search engines, providing functionalities such as keyword research, competitor analysis, site auditing, and performance tracking to improve visibility and rankings.
What are the essential SEO tools that freelancers and agencies should consider?
Some of the top essential SEO tools for freelancers and agencies include Google Analytics, SEMrush, Ahrefs, Moz Pro, Screaming Frog, Rank Tracker, and Google Search Console.
Are these SEO tools suitable for beginners in the industry?
Yes, these SEO tools cater to both beginners and experienced professionals. They provide user-friendly interfaces, comprehensive documentation, and support resources to assist freelancers and agencies at any stage of their SEO journey.
Is SEO easy to learn?
SEO is easy to learn but hard to master. Dedication, continuous education, and hands-on experience are key to becoming proficient in SEO.
How can Google Analytics benefit freelancers and agencies?
Google Analytics provides valuable insights into website traffic, user behavior, and conversions. Freelancers and agencies can use it to track the performance of their SEO efforts, identify audience demographics, measure goal completions, and optimize their strategies accordingly.
What are the key features of SEMrush that make it essential for SEO professionals?
SEMrush offers a range of features, including keyword research, competitor analysis, site auditing, backlink analysis, and rank tracking. These features empower freelancers and agencies to enhance their keyword strategies, uncover competitor insights, identify site issues, and track their search engine rankings.
Can these SEO tools be used for both on-page and off-page optimization?
Yes, many of the essential SEO tools mentioned in the blog cover both on-page and off-page optimization aspects.
For the past few months, ChatGPT has been the talk of the town. From office colleagues talking about ChatGPT and how Artificial Intelligence is coming for their jobs to dinner table talks to how ChatGPT has made lives so easy— mainly school children who are often late to submit their homework and essays.
When Google first announced its most ambitious project, the new Bard AI, it was found that it made a significantly factual error about the James Webb telescope capturing exoplanets which were incorrect. This blunder cost Google’s parent company, Alphabet, to lose 9% of the market cap, nearly 100B dollars wiped off the market in February 2023. From aiming to become the “AI first” company to lagging and playing catch up with some of the prominent players in Artificial Intelligence, Google is raising brows.
Google’s bard sometimes conjures up fake facts, and ChatGPT is not impervious to the same either. On several occasions, ChatGPT is also found making up bogus data if it was instructed to focus on data.
This is unacceptable, but what can be done about that? The simple answer is that you, the user, must be careful and mindful to know what the truth is and what is a farce.
ChatGPT is truly a revolution. The OpenAI CEO, Sam Altman, says that ChatGPT was a pivotal moment for AI, and he might just be right. ChatGPT is a remarkable invention in the field of AI and ML. Notably, decades of hard work have gone into the transformer structure powering the AI chatbot. It is based on the GPT-3.5 model but finetuned to respond well to conversations. It can understand natural language and respond the same way. ChatGPT can generate text, write emails and creative content like poems and codes, and produce summaries of any historical event when prompted. But I must point out that any Large Language Model (LLM) is just as good as the dataset it has trained on. So, it cannot be ruled out that the answer won’t be biased one way or the other, especially on critical issues such as race, gender, and political happenings.
If you are thinking about using ChatGPT to write a blog post that is well structured and SEO (Search engine optimization) friendly, there are specific points you must keep in mind.
Use ChatGPT To Research Your Topic
What do you do when you think about writing a blog on a particular subject? You do your research and familiarize yourself with the context and the topic. You read a few articles, gather facts, and try to create a structure and a story. Now you can do all that with ChatGPT as well. It will act like your personal assistant if you treat it like one. With simple commands/ prompts like “Who was Picasso and what paintings did he make in his lifetime?” and “Describe the paintings (a series) titled ‘The weeping woman?”, etc. you can gather enough data and facts about Picasso, Picasso’s paintings, and the story behind “The weeping woman” in particular. You will know that the weeping woman was Picasso’s mistress and his muse, Dora Maar. Those paintings were created by Picasso in response to the bombing of Guernica in the Spanish Civil War, and thus are closely associated with the iconography in his painting, Guernica.
But while you research your blog title and gather crucial facts to make your blog informative and of substance, you must be mindful of the facts. You must carefully fact-check such facts which you don’t personally know so that you don’t spread misinformation/disinformation.
ChatGPT Tutorial – How to Create a Profitable Blog with AI
Ask ChatGPT To Create A Wireframe
While writing something, even as simple as a blog post, people often stray from the direction they had in mind before starting the writing process. And as it happens, many struggle with a good start. But first, what should be a good start? Well, you can ask ChatGPT to create a wireframe for you or ask, “Write a blog on xyzxyzxyz” and it will most certainly write one for you, and you can pick some points to start your wireframe and your own story. I must mention at this point that ChatGPT cannot write a good blog post, and you have to do that for yourself. And there are many reasons for that.
First of all, it doesn’t come with emotional intelligence, so the post would often be bland and direct. While direct is not bad, I like direct blog posts, but they must have some personal human touch that we humans crave because, believe it or not, AI is not a good storyteller or creator.
Secondly, context! As it happens, ChatGPT will miss your context and the direction you want it to head. Also, ChatGPT is limited by its training dataset. So, what if it has trained on 570GB of a dataset of text and codes and nearly 6B parameters? Its dataset is in the past as well. Self admittedly, ChatGPT cannot answer about post-2021 events like the FIFA 2022, Qatar, or 2022 US Open or the recently held Superbowl, where Rihanna set the stage on fire with her jaw-dropping performance.
Fact-check The Facts That Seem Odd At ChatGPT
Yes, I warned you about inaccurate content that LLMs will produce sometimes, but you can always fact-check. On ChatGPT itself, if you ask it to fact-check a particular statement it fabricated, it might admit the mistake. And correct the same.
You must fact-check on other popular sources as well, just so your content is factually correct and doesn’t become misinformation.
Make Your Blog SEO-Friendly At ChatGPT
SEO Friendly Blog
You can also use ChatGPT to make your blog post SEO-friendly. For those who don’t know what SEO is and how it works— know that Google ranks your content once published based on EAT, which is expertise, authoritativeness, and trustworthiness. So, make sure you focus on all the three. Apart from this, use ChatGPT to do keyword research and list relevant keywords that match your blog topics. You can also ask ChatGPT to create embeddable elements and enhancements to make your content more linkable, thus allowing it to enhance the content rating on Google.
Additionally, you can also ask ChatGPT to do content clustering, which will help the Google Search Engine to analyze your content better and rank higher.
Conclusion
To conclude, it is good that you use ChatGPT to write blog posts, and you can use the tips and tricks mentioned above but always focus on the context, facts, and personal touch, which AI LLM will most likely fail at. Use ChatGPT wisely and use it as an assistant rather than a writer.
FAQs
What should a blogger keep in mind while using ChatGPT for writing a blog?
There are a few specific points that a blogger must keep in mind while using ChatGPT for writing a blog. The blogger can use ChatGPT to:
Research The Topic
Create A Wireframe
Make The Blog SEO-Friendly
What are the limitations of ChatGPT in blog writing?
There are a few limitations of ChatGPT which are as follows-
ChatGPT cannot write a good blog post
It doesn’t come with emotional intelligence
It is not a good storyteller or creator
ChatGPT will miss your context and the direction you want it to head.
The global agencies SEO services market which was worth USD 41.97 billion in 2021 is expected to grow at a CAGR of 20.7% to reach a total valuation of USD 108.89 billion by the year 2026. The primary factor driving this growth is the increasing number of people using smartphones and internet services. This has made access to information and video content easy thereby requiring to optimize the search, positively impacting the SEO services market.
Simply explained, an SEO agency is an external company that acts as an additional marketing arm with a goal to increase visibility in searches across devices and audiences as well as enrich user journeys through websites to increase the conversion rates from prospective to customers. An SEO agency helps a business achieve –
The market of SEO agencies is saturated with SEO agencies being probably present in every area. Due to its crowding, it falls to the business owners to research and choose the SEO agency that best fits their needs. Having said that, there are a number of signs that must not be ignored in the quest for an SEO Agency. These are the warning signs that indicate the SEO agency’s ineffectiveness and highlight their incompetency.
Making Tall and Unrealistic Promises
This is probably one of the most significant signs of an incompetent agency. For instance, a promise of permanent or long-term holding the number one position for certain keywords is a promise that is as unreal as it is impossible. Rankings are consistently shifting due to the sheer volume of the changes that various websites are making to their content. As and when competitors make changes to their online content, the various search engines are updating their results pages as well.
Owning a Business’s Data and Logins
A demand of this nature coming from any SEO agency should raise many red flags as this is an attempt to gain full control over the business’s logins, data, and reporting. This kind of demand can appeal to business owners with the mindset of allowing such agencies to handle the entire gamut of SEO-related work because they are being paid to handle it. However, this can prove dangerous as such data and logins can be used to keep the contract valid. Such a move from the business owner can also land the business in a legal dispute and also can be costly due to creating new logins and adding new tracking codes to the business website.
Thin and Low-Quality Content on Their Site
As competitive as the world of SEO is, usually the content on SEO sites is extremely engaging and ranks higher in gaining audience attention due to effective keywords. However, what also factors in the ranking of a particular page is the length of the content and its details. Hence if the SEO agency’s own content on their page does not meet the criteria for high-ranking pages, it is a warning sign for any prospective client to move away from that particular agency. Another concern is when SEO agencies do not provide important and detailed explanations of complex concepts like SEO, PPC, and the pricing matrix. The co-relation is simple – if they cannot produce strong content for themselves, they are incapable of producing strong content for anyone else.
No Maintenance and Only One-fixes
Optimizing a website for the best possible results isn’t a one-time task. It’s an ongoing and never-ending maintenance process. And a good and effective SEO agency knows it. SEO trends are continuously evolving and changing due to consistent shifts and change in search engines and users. SEO agencies who do not consistently update, upgrade and maintain their sites cannot offer effective strategies to their clients.
No Understanding Of the Industry or Competition
SEO is a marketing technique and thereby sensitive to different industries and the competition within them. If the agency does not take the initiative to understand the industry in which the business operates as well as the competition it faces, it cannot offer an effective solution or strategy to achieve high-ranking content. If an SEO agency does not understand the business, its clients, its concerns, its USP, and more importantly its competition, it is an agency that should not be considered.
How to Hire an SEO Expert | Find an SEO Agency
Unclear Approach Methods
SEO agencies, although different in their ideology, follow a set of best practices that are based on ethics and delivering value for money to the client. Any SEO agency that tries to hide its method of operating is, most likely, engaging in questionable practices like cloaking, link schemes, keyword stuffing, and unrelated directories. Such practices are most likely a waste of money and do not contribute towards any discernible results for the business.
Conclusion
SEO agencies are everywhere and hence, weeding out the effective ones is a process that might be time-consuming. However, it is always to the advantage of the businesses and their owners to ascertain that the SEO agency working on their behalf is genuine, engages in ethical business practices, and showcases deliverable results backed by realizing it.
FAQs
What is an SEO agency?
An SEO agency is an external company that acts as an additional marketing arm with the goal to increase visibility in searches across devices and audiences as well as enrich user journeys through websites to increase the conversion rates from prospects to customers.
What does an SEO agency help a business to achieve?
An SEO agency helps a business achieve –
Better visibility
Better traffic
More leads
More conversions
Better ROI
What are the signs of an ineffective SEO agency?
Below are the signs of an ineffective SEO agency –
Are you a writer, editor, or educator who is concerned about plagiarism in your content? When creating content, there’s a likelihood that the language you use has been used before in a similar article or blog. This makes your content susceptible to being labeled as plagiarized. Plagiarism can have serious consequences, such as tarnishing your reputation, legal repercussions, and loss of credibility. To avoid this dilemma, it’s crucial to check for plagiarism. Luckily, there are numerous plagiarism checker tools available to help you detect and prevent plagiarism.
A Plagiarism Checker Tool is a software or online tool that checks a piece of content for any signs of plagiarism. It compares the content to a database of previously published works and online sources to detect any similarities or instances of copied text. Plagiarism Checker Tools are beneficial for writers, editors, publishers, and educators who want to ensure that their work is original and free from plagiarism. These tools can identify even the slightest trace of plagiarized content, whether intentional or not.
In this article we discuss some of the bestplagiarism checker tools, their features and pricing; so if you’re a writer or publisher looking for such tools, read further to find the best fit for you.
Duplichecker is a free online plagiarism checker tool that allows users to check their content for any signs of plagiarism. It compares the content with a vast database of online sources and previously published works to detect any similarities or instances of copied text.
Duplichecker is not just a plagiarism checker tool, rather an all in one content curation and grammar suite, which offers various services such as paraphrasing tool, grammar check, and reverse image search tool. The wide range of tools that Duplichecker has to offer, makes it a perfect choice for content writers and editors. Moreover, its usage is as simple as pasting the piece of text on the browser and applying the required check. Duplicheker is also considered one of the best tools for checking plagiarism.
Features of Duplichecker
Duplichecker offers a simple and user friendly interface where all you need to do is paste the text in the browser and apply the necessary check.
It offers a full suite of features including Grammar check, Plagiarism check, Paraphrasing tool, and Reverse Image search.
Duplichecker provides for Website Management, a range of features including SEO score analysis, pinging tool, rewriting tool, among various others.
Duplichecker works on all popular formats of text files including .txt, .tex, .doc, .docx, .pdf and others.
Duplichecker Tutorial: How to Use Duplichecker?
Pricing of Duplichecker
Duplichecker offers custom pricing which varies with the number of words that you apply the check against. Their plans vary from $5 per week which offers 33 searches for 10,000 words to $110 per year which offers 1,200 searches.
Plan
Price
Total Words
Weekly
$5/week
10,000
Monthly
$25/month
93,000
Yearly
$110/year
3,60,000
PaperRater
Website
www.paperrater.com
Rating
4.4 out of 5
Free Version
Check Texts of Up To 3,000 Words
PaperRater | Best Plagiarism Checker
PaperRater is a Free online grammar, spelling, and plagiarism checker and proofreading tool, for content writers and editors. With the help of advanced ML models PaperRater instantly looks for plagiarism, grammatical errors, and offers suggestions at the same time, making it the ultimate tool for proofreading content. Moreover, its AI engine Grendel offers you valuable feedback and tips to incorporate in your work, for better results.
Features Offered by PaperRater
PaperRater offers AI powered tools to help with grammar check, plagiarism detection, and automated scoring.
With the help of ML models, PaperRater utilizes the most advanced grammar and spell checker, which uses context to find inconsistencies in text.
PaperRater is an instant plagiarism checker that analyzes your text in a matter of seconds and gives you insights in a matter of seconds.
Moreover, it also proofreads your content to suggest better vocabulary usage, sentence analysis, and readability.
Along with grammar and spelling checks, PaperRater offers suggestions for sentence length, active/passive voice selection, and the right phrases to use.
Pricing of PaperRater
The basic plan is free of cost and offers the submission of 5 pages per submission and the Premium plan Costs $7.95 per month and offers up to 20 pages per submission.
Plan
Price
Maximum Submission Length
Basic
$0
5 pages/submission
Premium
$7.95 per month
20 pages/submission
Plagramme
Website
www.plagramme.com
Rating
4.5 out of 5
Free Version
Check 1 document
Plagramme | Best Plagiarism Checker
Plagramme is a free and popular plagiarism checking tool, which gives instant check results, with even the longest of documents. With Plagramme, you can test for the plagiarism detection without even signing up and then, depending upon the result, you can sign up to find more tools. Moreover, its plagiarism checker for academic purposes is scanned against about 80 million scholarly papers and articles, to give users the best results.
Features Offered by Plagramme
With the plagiarism analysis offered by Plagramme, don’t just check for similar text, instead evaluate different scores like risks, paraphrase, citations, and matches.
Any plagiarism detected is highlighted in different colors with respect to their score, making it easy for writers to correct and prioritize things.
The plagiarism checker attaches links to the sources that match with the analyzed text, and makes it easy for the authors to double check.
Citations can often be misjudged and labelled as plagiarized, and hence Plagramme efficiently checks for citations for avoiding such situations.
Plagramme offers multilingual detection, and checks for plagiarism even if the text in written in multiple languages.
Pricing of Plagramme
Plagramme offers a free plan and three Premium plan that starts from € 29.99. Details of each plan is given below:
Plan
Price
Free services
€ 0
3 documents
€ 29.99
6 documents
€ 49.99
9 documents
€ 29.99
Grammarly
Website
www.grammarly.com
Rating
4.7 out of 5
Free Version
Check up to 300 documents or 150,000 words
Grammarly plagiarism checker
We have all used Grammarly at some point, maybe to turn in an English essay, or a story of some sort, but we have. Grammarly offers a plagiarism checker and other text analysis and content optimization tools, for students and authors. It helps detect plagiarism from ProQuest databases and about 16 billion web pages, which speaks volumes in itself. Moreover, Grammarly covers sentence structure, punctuation, and vocabulary, to help you bring out the best of your work.
Unicheck is another instant Plagiarism Checker Tool, which uses technical knowledge and intuitive structure to detect plagiarism in text. Unicheck is recognized and used by 1,100 academic institutions globally. It supports most file formats for plagiarism detection and accepts bulk uploads, while giving out detailed reports to revise potential plagiarism.
Features Offered by Unicheck
The data that you upload on Unicheck is securely stored over regional servers, and governed with data safety policies such as FERPA and GDPR.
Unicheck offers various custom and flexible plans for educational institutes for ensuring plagiarism checks among students’ academic papers and articles.
Seamlessly integrate the plagiarism scanner and get an all time availability of the application with Amazon Cloud hosting.
Unicheck scans your pages and simultaneously develops a report in a bare minimum of 25 seconds.
Unicheck also offers a simple API, Google Docs add-on, as well as custom integrations for efficient checks.
Pricing for Unicheck
Unicheck offers custom pricing in three different plans namely, ‘Personal’, ‘K-12 and Higher Education’, and ‘Business’. Both the Personal and Business plans range from $5 per month to $600 or more. The K-12 and Higher Education plan offers three different choices depending upon your needs, including Essentials plan, Support Plus, and an Enterprise plan.
Conclusion
Plagiarism Checker Tools are essential for anyone who wants to produce original and high-quality content. We have discussed some of the best Plagiarism Checker Tools available in the market, each with its unique features and benefits. These tools can help you detect any plagiarism in your content, prevent legal and ethical issues, and maintain the integrity of your work. By utilizing one of these Plagiarism Checker Tools, you can ensure that your work is free from plagiarism, thus protecting your reputation and credibility. So, use these tools and produce authentic content that stands out from the crowd.
FAQ
What is plagiarism?
Plagiarism is the act of using someone else’s work or ideas and passing them off as your own without proper attribution. It can include copying and pasting text, paraphrasing without citation, and using someone else’s ideas without permission.
What does a plagiarism checker do?
A plagiarism checker is a tool that analysis and detects content that is plagiarized.
Why Should I Use a Plagiarism Checker?
Using a plagiarism checker ensures that your work is original and free from any copied content, preventing legal and ethical issues and maintaining the integrity of your work.
How to Choose the Best Plagiarism Checker?
When choosing the best plagiarism checker, consider factors such as accuracy, features, ease of use, pricing, and user reviews. It’s recommended to try out multiple tools and compare their results to find the one that best fits your needs.
What percentage of plagiarism is acceptable?
Many journals accept text similarity that is below 15%.
What are some of the best plagiarism tools?
Duplichecker, Unicheck and PapeRater are some of the best plagiarism tools.
Are plagiarism checker tools accurate?
Yes, most plagiarism checker tools are accurate in detecting plagiarism. However, it’s essential to keep in mind that these tools cannot determine intent, and false positives or false negatives can occur. It’s recommended to use multiple tools and manually check for any plagiarism if needed.
Can Plagiarism Checker Tools detect plagiarism in images or videos?
No, most Plagiarism Checker Tools can only detect plagiarism in text-based content. However, some tools offer reverse image search, which can help to identify if an image has been used without permission.
The entirety of the media rests on three main pillars – Earned Media, Paid Media, and Owned Media. Paid media refers to digital and analog advertising that includes social media, newspapers, and billboards. Owned media is any material that is published directly by the brand either as the company’s blog or through its social media channels. Earned Media is a term that refers to the publicity that is gained through efforts that are promotional in nature. The material is usually filtered through third parties like journalists, bloggers or end consumers.
Examples of Earned Media in the offline space include news media coverage, ratings and reviews in traditional media outlets, consumer-to-consumer conversations about products including advice and referrals, or product demonstrations by consumers to other consumers. Online earned media include publicity mentions in digital media outlets, online WOM (word of mouth) referrals, posting on online communities or social networks, and online ratings and reviews.
There are many considerable benefits of earned media. Some key advantages include –
Brand Exposure
Earned media can boost organic brand exposure through word-of-mouth communication, cross-channel engagement, further research through search engines or social media, and last but not least conversion. Earned media has the added advantage of converting a customer even after the passage of time after consuming content.
Existing customers of a brand feel an enhanced connection with it after reading positive coverage and reviews thus converting them to organic ambassadors that further endorse the brand.
Brand Credibility
Positive reviews, organic brand endorsements, and brand representation in authoritative outlets lend further credibility and trustworthiness to it. It legitimizes the brand’s position in the market
SEO Advantage
The search engine rankings of the brand receive a substantial boost as brands earn backlinks on credible sites with a high domain or page authority.
Earned Media: What Is It and How Do You Get It?
Challenges of Earned Media
The many advantages of earned media are also peppered with a few challenges. There is ample traffic on the web, hence making it difficult to cut through the noise with a compelling brand-centric story that contributes in terms of ROI (Return of Interest). Secondly, it becomes difficult to track the individual sentiments of each reader without conducting in-depth interviews to understand their takeaway from the PR material. Hence, quantitative results for earned media are difficult to demonstrate.
Earned Media Value(EMV) and Why it Matters
Earned Media Value or EMV is a metric that helps brands to quantify the monetary value of their marketing and PR activity. It also helps companies to evaluate the effectiveness of their earned media initiatives. This evaluation considers users’ social interaction with brands, including shares, likes, and comments on social media, blog posts, and ratings on review sites.
EMV Calculation
There is no standardized way to calculate earned media value. However, one common method to calculate EMV is to apply the formula that multiplies the total number of impressions by the average cost per thousand impressions (CPM) by an adjustable variable like recall rate or the number of likes and shares. The word ‘impressions’ refers to when a user sees the campaign. Hence the formula for calculating the earned media value would be –
💡EMV = Impressions x CPM x Adjustable Variable
Effective Usage of Earned Media Value
Earned media value is an important KPI when tracked along with other metrics like influencer community size and share of voice. It can be used by marketers to benchmark the impact of individual posts, influencers, products, and campaigns on brand awareness and reputation. It is the single most established metric for performance benchmarking within the creator economy and the social media marketing space. Earned Media Value provides companies and brands with invaluable data that helps in making business decisions that improve strategy and approach contributing to lasting growth.
Conclusion
Although considered by many as a vanity metric, earned media value is especially important to brands because it captures all earned media and all content that is not created by the brand itself. Earned media has the capacity to increase trust among consumers and drive serious sales conversions. In addition, the creator economy is growing and so is the importance of influencer marketing. Robust influencer programs seem to be the most effective way to increase the volume of earned media, subsequently increasing the earned media value.
FAQs
What is earned media, and how does it differ from owned and paid media?
Earned media is unpaid publicity, owned media is content a brand controls, and paid media refers to digital and analog advertising.
What are some examples of earned media?
Some examples of earned media include:
Media coverage
Social media mentions or shares of a brand
Featuring reviews or photos on social media
Influencer endorsements
Word-of-mouth referrals or recommendations from satisfied customers or clients
What role does social media play in earned media?
Social media enables users to share opinions and experiences about a brand, which can lead to earned media.
How can you measure the effectiveness of earned media?
There are several ways to measure the effectiveness of earned media:
Search engine optimization (SEO) is crucial for any business that wants to be visible online. One important aspect of SEO is understanding your competitors and their strategies. In this blog post, we will be discussing the top SEO competitor analysis tools that can help you gain insight into your competition and improve your own SEO efforts.
Search engine Optimization competitor analysis tools can help you identify your competitors’ keywords, backlinks, and content strategies, among other things. SEO tools simply make it easier for you to know how your competitors are exceeding your capabilities. It is used to reverse engineer the success strategies of your SEO competitors. By doing this, you can make informed decisions about your own SEO efforts and stay ahead of the competition.
There are various SEO competitor analysis tools available in the market. Here we will discuss some of the top tools available for conducting competitor analysis and how they can help you stay ahead of the game. Whether you’re a small business owner or a marketing professional, these tools can help you make data-driven decisions and stay ahead of the competition. So, let’s dive in and explore the best SEO competitor analysis tools available today!
Adspyder is an ad spying tool. It helps in spying upon the competitor’s SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing. The tool is basically used to spy on the ads, but it has features of Keyword Search, Domain Search, Networks Ads Library search, ad analytics, and many more.
Best Use of AdSpyder for Competitor Analysis
You can track the performance of your competitor’s ads, including click-through rates, conversion rates, and more.
You can identify the keywords and phrases that your competitors are using in their advertising campaigns.
It allows you to track the advertising campaigns of your competitors, and gives you insight into their targeting, messaging, and ad placement.
It provides you with the historical data of the Ad campaigns of your competitor to make a better ad strategy.
You can use the domain checker feature to identify the keywords which are used by your competitors.
You can check the total number of Ads running on the specific keywords using the feature, keyword checker.
Pros:
Free trial is available
Advanced Analytics and reports
Best for spying on competitor’s ads
Excellent live chat support
Ads spy on Google, Instagram, Facebook, YouTube, and more
Learning resources are available
10 million+ ad copies
Cons:
Free plan is not available
Pricing Plan:
AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Basic
$199 yearly
Professional
$249 yearly
Team
$299/month
Ahref
Website
Ahrefs.com
Rating
4.7 out of 5
Free Trial
Not Available
Best For
All-in-one competitor research tool
Ahrefs – All-in-one SEO Competitor Research Tool
Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. It has 2986 servers across the world that helps to fetch accurate data for you. It can research and analyze the backlinks, organic search, and paid search performance of any website or webpage.
The information provided by this tool can be used to identify link-building opportunities and track the performance of a website over time. You can compare the search performance of different sites to identify strengths and weaknesses. Ahrefs can be used to research the top-performing content in a particular niche, and to uncover the keywords that a website is ranking for in organic search.
Best Use of Ahrefs for Competitor Analysis
You can use this tool to understand how much organic traffic your competitors are getting and from what sources.
You can track your competitor’s keyword rankings.
It allows you to see the backlinks of your competitors and identify opportunities to build similar links for your own website.
Analyze the content of your competitors to identify popular topics and formats.
You can analyze the paid traffic of your competitors to see which keywords they are bidding on and use this information in your own paid traffic strategy.
Utilize the rank tracker feature and identify where you stand on the specific keyword compared to your competitor.
Pros:
Huge learning resources
Chrome extension is available
Huge database
Keyword and competitor analysis
Excellent support
Offers a lot of free SEO tools
Shows historic data
Cons:
Some users find the UI is complex
The rank tracker can be more robust
Pricing Plan:
Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
SpyFu
Website
www.spyfu.com
Rating
4.5 out of 5
Free Trial
7 Days
Best For
Find out competitor’s ranks, ads, keywords, backlinks
SpyFu – Top SEO Competitor Analysis Tool
SpyFu has been mastering the field of analyzing SEO competitive landscape data for quite a while now. SpyFu also helps you find the most powerful competitors when you provide your field.
The SEO overview dashboard is another great feature that this tool provides. It gives a good overview of the competitor’s performance like the position of your toughest competitor on the first page of search results and so on.
How to see your competitor’s keyword strategy in minutes with Spyfu
Best Use of SpyFu for Competitor Analysis
Use domain, URL, or keywords to find your top competitor and analyze their site to gather useful information.
The Kombat feature allows you to compare your website with your competitor’s and gives you a report that highlights the strengths and weaknesses of each site.
You can identify the backlinks that are pointing to your competitor’s websites.
It will help you to find out domains that are ranking on the keywords of your site.
You’ll get a snapshot of a domain’s organic search performance and paid search performance, organic keywords, paid keywords, organic competitors, and paid competitors.
It allows you to view the AdWords campaigns of your competitors and see which keywords they are bidding on.
Pros:
Kombat feature for comparison
Excellent support
Easy-to-use interface
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price
Basic
$39/month
$16/month
Professional
$39/month first month, $79/month thereafter
$36/month
Team
$299/month
$149/month
Ubersuggest
Website
www.neilpatel.com/ubersuggest/
Rating
4.4 out of 5
Free Trial
7 Days
Best For
Find out competitor’s keywords
Ubersuggest – Best SEO Competitor Analysis Tool
It is a tool that provides all-around information, which is keyword analysis, SEO data and competitive analysis all at once. It provides you with information about the keyword and content your competitors are gaining popularity through, new content inspirations and also new competitors. UberSuggest’s keyword tool allows users to check the traffic, competition, and even seasonal trends of various keywords. This tool enables people to analyze the most successful content for any keyword. UberSuggest can also help to create backlinks, allowing users to know the online content which their link will be targeting. Creating an action plan to improve link profile and page ranking is something users can do by utilizing this tool. They also have Ubersuggest chrome extension, in order to enable one to get data and traffic while browsing through the web.
Best Use of Ubersuggest for Competitor Analysis
You can use this tool to analyze your competitor’s social media presence and identify opportunities to improve your own social media strategy.
It will help you to identify any paid advertising campaigns your competitors are running.
Track the rankings of your competitors and monitor any changes over time.
It provides you with a list of the top-performing content of your competitors and analyzes the elements that make it successful.
Analyze the backlinks of your competitors and identify opportunities to acquire similar links for your own website.
Research the keywords your competitors are ranking for and target those keywords in your content strategy.
Pros:
Knowledgeable blogs to learn
Provides lifetime plan
Easy to use
Robust competitor analysis
Interactive dashboard
Chrome extension is available
Cons:
Lack of automated reports
Limited database
Pricing Plan:
UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$120/Lifetime
$12/month
Business
$200/Lifetime
$20/month
Enterprise/Agency
$400/Lifetime
$40/month
Google Alerts
Website
www.google.com/alerts
Rating
4.6 out of 5
Free Trial
Completely Free
Best For
Find out competitor’s keywords
Google Alerts – SEO Competitor Analysis Tools
Google Alerts is a cloud-based tool designed to alert businesses via email about changes and new posts on websites, articles, research papers, and blogs. This allows users to set up notifications on a daily, weekly, or monthly basis.
It can be the go-to tool for beginners. Extremely easy to operate, this tool sends you reports to your inbox straight. Whether you want to be notified if your competitor is mentioned online by any means or anything else this tool will help your way out. With Google Alerts, businesses can assess their market reputation, discover trends, and track customer or competitor actions. You can also search for keywords here. It is simply on you how you want to operate this.
Best Use of Google Alerts for Competitor Analysis
It will keep updated about any new posts, updates, or promotions your competitor makes on social media platforms.
Follow the topic of your industry and it will provide an alert when any changes occurred.
You can set an alert to stay updated about any new trends or developments in the industry you’re working in.
This will help you to stay informed about any changes in your competitor’s website traffic.
You can monitor any press releases, announcements, or news articles that mention your competitor.
Pros:
Browser extension is available
Free tool to use
Google help articles are available
Easy to use
Seamless sign-in using a google account
Cons:
Difficult to get customer support
Pricing Plan:
Google Alerts is Free to use.
Social Blade
Website
Socialblade.com
Rating
4.4 out of 5
Free Trial
30 Days
Best For
Know how your competitors are doing on social media
Social Blade -SEO Competitor Analysis Tools
Social Blade is a platform that provides insights and enables brands to discover influencers, as well as track the performance of posts on various social media platforms. This enables you to see where your competitor stands in social media. This tool displays real-time statistics of how your competitors are doing on social media such as YouTube, Facebook, Instagram, Twitter, and more. It gives you the number of their followers, uploads and growth. It also helps you put a strong social media standard to flourish.
Best Use of Social Blade for Competitor Analysis
You can use SocialBlade to research and identify your top competitors on social media.
Provides you with detailed information on a channel’s audience demographics, including gender, age, and location.
You can see which videos on a channel have the most views, likes, and comments.
Use this tool to identify trends in your industry and see which topics are most popular among your competitors.
You can track the growth of your competitor’s social media accounts over time.
This will help you to analyze the types of content your competitors are posting.
Pros:
Browser extension is available
Best for YouTube competitor research
YouTube, Twitter, and Dailymotion real-time data
Android and iOS mobile app is available
Huge database
Discord community
Cons:
Poor user interface
Very hard to find the desired result
Pricing Plan:
Social Blade offers four pricing plans: Bronze, Sliver, Gold and Platinum. Have a look at the pricing details of each package.
Plan
Yealy Price
Monthly Price
Bronze
$3.34 per month
$3.99 per month
Sliver
$8.34 per month
$9.99 per month
Gold
$33.34 per month
$39.99 per month
Platinum
$83.34 per month
$99.99 per month
Similar Web
Website
www.similarweb.com
Rating
4.5 out of 5
Free Trial
7 days
Best For
Reveal competitors’ analytics and online strategy
SimilarWeb – SEO Competitor Analysis Tools
With SimilarWeb Pro, you can get an in-depth analysis of your competitors’ website and app traffic. You will be able to view analyzed data from competitor websites, comprising user engagement parameters such as monthly visits, visit duration, page views, and bounce rate; combined with geographic visitors information and audience preferences.
This is a tool used to find the web ranking of your contemporaries. It enables you to get traffic insights into any website. It also shows you the global rank, country rank and category rank of a website along with the graphical representation of weekly visitors as per the last six months. It even suggests you competitors whom you might like to watch.
Best Use of Similar Web for Competitor Analysis
You can identify potential opportunities for building your own backlinks by analyzing the quality and quantity of your competitor backlinks.
You can identify areas where your competitors are outperforming you by comparing metrics such as bounce rate, time on site, and pages per visit.
See where your competitor’s traffic is coming from, including search engines, referral websites, and social media.
It can help you understand your target market with demographic data such as age, gender, and location of a website’s visitors.
By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.
Pros:
Keyword database of 5 Billion+
Intuitive dashboard
Easy to use
Free trial is available
Search ads by competitors
Huge knowledge center
Live customer support
Cons:
Limited insights into third-party websites
A separate plan is not available for competitor analysis, an all-in-one plan is available.
Pricing Plan:
SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.
Google Ads – Best SEO Competitor Website Analysis Tool
Google Ads (previously known as AdWords) is an advertising system that allows you to create and manage pay-per-click campaigns. The main aim of this tool is not competitor analysis; it is more one’s website centric. However competitive analysis comes along as one of its features. This tool can tell you the expected CPCs, as well as estimate the cost of being in the top and bottom ad positions. The overview provides data such as the average monthly search queries and the level of competition. A competition index reveals how extensively each keyword is being promoted. As it is a Google tool, it is considered to be one of the best of its kind. It basically concentrates on finding competitor keyword data and it also monitors one’s own and one’s competitor’s website.
Best Use of Google Ads for Competitor Analysis
You can see which keywords your competitors are bidding on, how much they are spending, and how successful their campaigns are.
It will help you to track the performance of your competitor’s ads such as click-through rate, conversion rate, and cost-per-click.
Google Ads allows you to see the design, layout, and content your competitors are using.
It will give you insight into the ad copy used by your competitors.
Use GoogleAds Keyword Planner to research the keywords your competitors are using in their ads.
You can analyze the audience your competitors are targeting.
Pros:
Only need a Google Ads account to use
Google own database
Google help center articles
Google keyword planner
Report and analytics
Easy to use
Cons:
Difficult to get support from google
Pricing Plan:
Google Ads allows you to set your own monthly budget caps and adjust as needed.
Semrush
Website
www.semrush.com
Rating
4.7 out of 5
Free Trial
7 days
Best For
Reveal competitors’ keywords, traffic and backlinks data
SemRush – SEO Competitor Analysis Tool
SemRush is one of the most used SEO competitor analysis tools as it is specialized for keywords data. SemRush is an essential tool for companies looking to increase their online visibility. This encompasses search, content, social media and market research tools that can be applied to data from 142+ countries, which can be seamlessly connected to Google and task management platforms.
While you visit the homepage of this tool and type the desired website’s name, you instantly get access to organic keywords and the rank of your competitors. You also find traffic numbers and ad keywords of your competitors. The most glorious thing about this tool is that it also provides the data in a graphical format.
Best Use of Semrush for Competitor Analysis
You can identify the top keywords that your competitors are ranking for and use them to optimize your website.
Compare your website’s performance to that of your competitors and identify areas where you need to improve.
You can see how much organic traffic your competitors are receiving and identify opportunities for improvement.
By using the backlink analysis tool, you can see which websites are linking to your competitors.
It will help you to stay informed on which keywords your competitors are bidding on in paid advertising.
You can easily track your competitor’s social media presence.
Pros:
Easy-to-use interface
Free account to utilize limited features
Free Demo is available
Historic data since 2014
Integration with web analytics tools
Knowledgeable Help Center
Cons:
Some users reported higher pricing
Limited support
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$99.95/month
$119.95/month
Guru
$191.62/month
$229.95/month
Business
$374.95/month
$449.95/month
WooRank
Website
www.woorank.com
Rating
4.5 out of 5
Free Trial
14 Days
Best For
Identifying competitor’s website review
Woorank – Top SEO Competitor Analysis Tool
The Woorank tool allows you to identify potential opportunities, tackle issues, and track progress and website performance in order to effectively optimize your website for your customers and search engines. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.
What is WooRank: An Introduction
Best Use of WooRank for Competitor Analysis
You can use this tool to gain insight into the strengths and weaknesses of your competitor’s websites.
Identify the top competitors in your industry by searching for keywords related to your business.
Once you have identified your competitors, use WooRank to analyze their websites.
It helps to analyze your competitor’s on-page SEO, including their keyword usage and backlinks.
You can see how your competitor is using social media to drive traffic to their website and engage with their audience.
You can use the analytics data to make informed decisions about your own website’s optimization and marketing strategies.
WooRank’s website monitoring tool to keep track of your competitor’s performance over time.
Pros:
Interactive interface
SERP position tracking
A 14-day free trial is available
Competitors comparison
Quick website overview
Learning resources
Browser extension is available
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
Pricing Plan:
WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (4 months free)
Pro
$79.99 per month
$53.25 per month, billed at $639.00 yearly
Premium
$199.99 per month
$133.25 per month, billed at $1,599.00 yearly
Enterprise
Custom Plans
Custom Plans
BuzzSumo
Website
Buzzsumo.com
Rating
4.5 out of 5
Free Trial
30 Days
Best For
Find top-notch content shared by competitors
Buzzsumo – SEO Competitor Analysis Tool
BuzzSumo is a tool designed to assist marketers with their social media analytics, content curation and inspiration. It scans the web for relevant content based on search inquiries, measures its level of success by analyzing social involvement, perennial scores, and backlinks.
BuzzSumo can be useful for content writers mostly. This tool tracks the most popular type of content for a searched keyword. It searches most searches for the most popular influencer sharing content of the same type as yours. It also helps you contact them. It spots the most shared contents of your contemporaries as well.
Best Use of BuzzSumo for Competitor Analysis
You can use the search bar on BuzzSumo to see the most popular content from your competitor’s website.
Monitor your competitor and Set up alerts to track their mentions and new content.
Get an idea of which types of content are resonating with your competitor’s audience with the metrics such as social shares.
It will give you an idea of where your competitors are getting their traffic from.
Analyze the types of content that perform well for your competitor and consider how you can create similar content for your brand.
It will help you to identify the influencers that your competitors are working with.
Pros:
30-day free trial
Chrome extension is available
A huge database of 5 Billion+
Learning resources
Free plan is available
Easy-to-use interface
Excellent support and help center articles
Cons:
Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan
Pricing Plan:
Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.
Conducting competitor analysis is crucial for staying ahead in the SEO game. By using the tools discussed in this post, you can gain valuable insights into your competitors’ marketing strategy including keywords, backlinks, and content, which can help inform your own SEO strategy. While using the competitive analysis tool we need to make sure of a few things. Almost every such tool allows you a free trial of their most recent upgraded version. Make sure you utilize the free trial before paying.
Once you’ve chosen a tool, make sure to stay on it for a while to figure the results out of it. Also, make sure to analyze your overall marketing plan. Remember, the key to success in SEO is staying up-to-date with the latest trends and best practices, and competitor analysis is an important part of that process. So, be sure to use these tools to your advantage and stay ahead of the game!
FAQs
What are the best SEO competitor analysis tools?
Some of the best SEO competitor analysis tools are:
Alexa
SpyFu
Ubersuggest
Adspyder
Google Alert
Social Blade
Similar Web
Google Keyword Planner
Semrush
WooRank
Ahrefs
BuzzSumo
What is included in SEO competitor analysis process?
SEO competitive analysis process involves researching the backlinks, keywords, content, and other SEO factors of your top competitors.
Why is competitor analysis important for SEO?
The competitor analysis in SEO enables you to identify who your main competitors in the market are.
What is the purpose of competitor analysis in SEO?
Competitor analysis in SEO is the process of studying and analyzing the strategies, tactics, and techniques of your competitors in order to gain insights and improve your own SEO efforts. By understanding what is working for your competitors, you can make informed decisions on how to optimize your own website and improve your search engine rankings.
What are the common features of SEO competitor analysis tools?
Common features of competitor analysis tools includes keyword research, backlink analysis, and content analysis, which can help you gain insights into your competitors’ strategies.
How often should I conduct competitor analysis for my website?
It is recommended to conduct competitor analysis on a regular basis, at least once a quarter. This will help you stay up-to-date with the latest trends and best practices in SEO and make adjustments to your own strategy as needed.
Can competitor analysis be done manually or do I need to use tools?
While you can conduct competitor analysis manually by manually checking your competitors website and their backlinks, it can be time-consuming and less accurate. Using tools can make the process more efficient and provide you with a more comprehensive analysis.
Whether you’re a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI).
In comparison to other digital marketing techniques, SEO is a long-term strategy that necessitates ongoing commitment. Organic traffic, on the other hand, can account for more than 40% of your company’s revenue. According to studies, 93% of internet experiences begin with a search engine such as Google, Yahoo!, or Bing.
SEO for SaaS – Ranking Factors
SEO for SaaS improves Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). If SEO is done correctly, then you are bound to experience improved organic traffic and keyword rankings, which would translate to an increase in sales or lead generation. It might sound like a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.
Among the significant challenges faced by SaaS companies, it is important to decide whether to gate the content to generate leads, or leave it as open as it is for SEO purposes.
Lead generation and search engine optimization (SEO) are both important marketing strategies that can help businesses attract and convert potential customers.
Lead generation involves identifying and targeting potential customers and then finding ways to persuade them to take a specific action, such as filling out a form or signing up for a newsletter. This can be done through a variety of methods, including email marketing, social media advertising, and paid search advertising.
On the other hand, SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). When a website ranks higher in the SERPs, it becomes more visible to potential customers who are searching for relevant keywords. SEO involves optimizing various aspects of a website, such as its content, structure, and technical elements, to make it more attractive to search engines and improve its visibility in the SERPs.
Both lead generation and SEO can be effective ways to attract potential customers to a website and build a business’s online presence. However, they serve different purposes and can be used in different ways to achieve different goals. It’s important to understand the difference between the two and how they can be used effectively in a SaaS marketing strategy.
How to Select the Appropriate Keywords?
Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, you should focus much on the niche, which is referred to as long-tail keywords by those in the industry.
Tools such as Spyfu, SEMRush, and Google Keyword Planner will help you in keyword research work and will provide you with a list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific sets of keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve conversion rates.
When choosing an SEO tool, there are several factors to consider:
Cost: Determine your budget and choose a tool that fits within your price range.
Features: Consider the features that are important to your business, such as keyword research, on-page optimization, backlink analysis, and website audits. Make sure the tool you choose offers the features you need.
Ease of use: Consider the usability of the tool and whether it will be easy for you or your team to use.
Compatibility: Make sure the tool is compatible with your website and other marketing tools you may be using.
Customer support: Look for a tool that offers good customer support, in case you have any questions or issues while using the tool.
Reputation: Look for a tool that has a good reputation in the industry and has received positive reviews from users.
It’s also a good idea to try out a few different tools to see which one works best for your business. Many SEO tools offer free trials or demos, which can be a good way to test out the tool before committing to a purchase.
Search Engine Optimization Tools You Need to Use
It seems like every month there is a new SEO tool being advertised and promotedon popular marketing blogs and Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try. The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding are solid, they will get plenty of SEO noobs to sign up.
No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach. Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone serious about SEO and invested in long-term success, whether as an agency offering services, or a company trying to increase organic website traffic. Get yourself familiar with all the popular SEO tools listed below if you haven’t yet.
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler. SEO experts can get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help you achieve higher rankings and improved traffic. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche. This tool also helps you in finding the right keywords.
Features of Ahrefs
It tracks keyword ranking, organic search traffic, and other key metrics to improve the SEO of your website.
Helps to find profitable keywords and optimize the content to rank higher in search results.
Conducts a complete site audit to identify any broken link or duplicate page.
Rank tracker that helps you to track the ranking of your site on a specific keyword.
The facility to find out traffic from any country, this will help you to create a content strategy.
Provides an in-depth look at your own and competitor’s website performance, including top organic search keywords and referring domains.
Ahrefs webmaster tool helps to figure out SEO mistakes to improve your site health.
Pros:
Offers a lot of free SEO tools
Huge learning resources
Chrome extension is available
Keyword and competitor analysis
Excellent support
Shows historic data
Comprehensive backlink analysis
Cons:
Some users find the UI is complex
The rank tracker can be more robust
Pricing Plan:
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
Google Search Console
Rating
4.6/5
Best For
Checking site’s Search traffic, CTR, Impression, Search Queries, and more
Google Search Console Tool
This is one of the best SEO tools, and guess what? It’s completely FREE to use and just takes 2 minutes to get it set up. Google Search Consoleis a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? Google Search Console provides information and data directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.
It provides a range of tools and resources for website owners to use to optimize their website’s visibility and performance on Google search pages. One of the best uses of the Google Search Console is looking at the search queries section. This tells you what keywords, terms, and long-tail search queries triggered pages of your website to show up in the organic results. You can see how many impressions were received, the click-through rate, and what position it shows for.
Google Search Console also notifies you in case of any technical error that occurs on your website, whether it’s a broken URL, sitemap, core web vitals, or an outage. When you find any error in your GSC, you need to fix it right away. Google is hand-delivering you the data and info needed to move up in the SERPs.
Google Search Console Tutorial for Beginners
To use Google Search Console, you’ll need to add and verify your website with Google. This involves adding a piece of HTML code to your website’s homepage or using a Google Analytics account that is linked to your website. Once your website is verified, you can use Google Search Console to view and analyze data about your website’s performance in Google search.
Features of Google Search Console
Facility to check a specific URL for any issues that affect its ability to appear in Search results.
It checks if your website is mobile-friendly or not, and if there are any mobile usability issues it automatically detects them.
Sitemap submission to help Google discover new pages on your site, and see which pages have been indexed.
Provides insights into how a site is performing in terms of clicks, impressions, and click-through rate in the search results.
It helps to check if your website is eligible for Rich Results, which are enhanced search results that can include things like images, ratings, and prices.
You can check how many pages from your website are indexed by Google.
It helps you to see if Google is experiencing any issues crawling your site and identify and fix any crawl errors that may be impacting the site’s search performance.
Pros:
Free to use
Easily identify crawling errors
Mobile-friendly check
Google rich result check
Help articles are available
Sitemap submission
Cons:
Poor customer support
The interface is confusing for beginners
Pricing Plan:
Google Search Console is Free to use.
Moz: SEO Software
Rating
4.4/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Moz Pro: SEO Software
Moz is a name that has really evolved over the years. It is one of the best SaaS SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse tool. You can get great insights not only into how your website is performing but also into how to improve it. They also have a free MozBar toolbar that you can download, free version allows you to see your store’s metrics while browsing any page.
Free SEO Tools from Moz
Their tools have improved over the years, and they have totally revamped their link exploration tool and their golden metric. Domain Authority just went over a complete makeover as well. They have two main products, an SEO toolset, and a Local SEO listing audit and submission platform. This is something that can benefit beginner and advanced SEOs alike, but for those new to the game, the on-site optimization grader is handy and does a great job of teaching users what elements need to be changed on each page to achieve an optimal score.
Features of Moz
It helps to track search engine rankings for specific keywords over time.
Analyzes a website for technical SEO issues such as broken links, slow page load times, and duplicate content.
Provides information on the quality and quantity of a website’s backlinks, which are links from other websites to the user’s website.
It finds and targets the keywords that will help a website rank higher in search engine results pages.
Offers suggestions for improving the user’s website’s on-page SEO, such as optimizing title tags, meta descriptions, and header tags.
A browser extension that allows you to see Moz data for any website you visit, including Domain Authority, Page Authority, and Spam score.
Generates customizable reports that can be shared with clients or team members.
Pros:
Provides a guide to learn SEO from basics
Free trial is available
24/7 online support
Offers some free tools
Intuitive interface
Browser extension is available
Integration with web analytic tools
Cons:
Error tracking is sometimes misleading
Hard to navigate
Pricing Plan:
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Standard
$67/month
$99/month
Medium
$125/month
$179/month
Large
$209/month
$299/month
Premium
$419/month
$599/month
Surfer SEO
Rating
4.8/5
Best For
SEO content creation and optimization, website audit
Surfer SEO – Best Digital Marketing Tool
Surfer SEO is a powerful SEO tool that specializes in providing digital marketing solutions to businesses of all sizes. This tool is designed to help you optimize your website for search engines and improve your online visibility. It has the ability to provide an in-depth analysis of a website’s on-page and off-page SEO. It can identify technical issues that may be preventing a website from ranking well in search results and provide recommendations on how to fix them.
It includes a keyword research tool that helps users find the best keywords to target for their website. This tool provides detailed data on search volume, CPC, and competition for a given keyword. This allows users to make informed decisions about which keywords to focus on. Additionally, it provides an analysis of the website’s backlink profile, including the number and quality of links pointing to the site, which can help users identify opportunities for link building.
Features of Surfer SEO
It provides a detailed analysis of the top-ranking pages for a given keyword, including metrics such as Domain Authority, Page Authority, and the number of backlinks.
The tool performs a site audit that checks for common technical SEO issues such as broken links, missing alt tags, and duplicate content.
It allows you to track and monitor your website’s ranking in search engine results.
Provides a keyword research tool that helps you find the best keywords to target for your website.
This tool provides detailed data on search volume, CPC, and competition for a given keyword.
Analysis of a website’s backlink profile, including the number and quality of links pointing to the site.
Detailed analysis of a website’s on-page and off-page SEO.
Pros:
NLP-based guidelines
optimization suggestions
Content Editor
User-friendly interface
Free SEO course and knowledge base
Excellent live chat customer support
Free outline generator
Cons:
No free plan is available
The keyword research tool is not as advanced as other
Pricing Plan:
Surfer SEO offers four pricing plans: Basic, Pro, Business and Enterprise Plan. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$49/month
$59/month
Pro
$99/month
$119/month
Business
$199/month
$239/month
Enterprise
Custom plans
Custom plans
Google Keyword Planner
Rating
4.3/5
Best For
Keyword research for SEO and PPC
Google Keyword Planner Tool
Google Keyword Planner is a powerful keyword research tool developed by Google LLC, the leading search engine and technology company. It is designed to assist businesses, marketers, and advertisers in identifying the most relevant and profitable keywords for their online campaigns. It has the ability to provide detailed information on keywords and phrases, including their search volume, competition, and estimated cost per click (CPC).
The information provided by this keyword research tool can be used to optimize website content, ad copy, and targeting options. This helps businesses to reach their target audience more effectively. Another important feature of Google Keyword Planner is its ability to suggest new keywords based on a user’s search query. This can be incredibly helpful for businesses that are looking to expand their reach and find new growth opportunities.
Features of Google Keyword Planner
The suggestion of new keywords based on a user’s search query.
Detailed information on keywords and phrases, including search volume, competition, and estimated cost per click (CPC).
Integration with Google Ads that allows for easy management of advertising campaigns.
Comparison of different keywords and phrases to determine the best options for a business.
Option to create custom keyword lists for specific campaigns.
Easy Integration with Google Search Console to track the performance of keywords and campaigns.
The tool provides an estimate of how much a user might expect to pay for a specific keyword or group of keywords.
Pros:
Multi-language support
Audience Insights
Customizable report
Seamless integration with Google ads and google search console
Free to use
Advanced analysis
Cons:
Difficult to get customer support
Pricing Plan:
Google Keyword Planner can be accessed free of charge. You just need a Google Ads account to use it.
Google Analytics
Rating
4.5/5
Best For
Tracking website traffic, user behavior, and conversion rates
Google Analytics – Web Analytics Tool
Google Analytics is a powerful web analytics tool developed by Google LLC, one of the world’s leading technology companies. This tool allows businesses and organizations to track and analyze their website traffic, user behavior, and conversion rates. It can track the performance of a website, including pages viewed, time spent on the site, and bounce rate. This data can be used to identify which pages are performing well and which are not.
It also offers a wide range of customizable reports and data visualization tools. This makes it easy for businesses and organizations to gain insights and make data-driven decisions. The tool can be integrated with other Google products, such as Google AdWords and Google Search Console, to provide even more detailed and actionable data.
Features of Google Analytics
Provides reports on Audience segmentation, demographics, and interests, which makes it easy for you to target the right audience.
It helps measure user behavior on a website, including pages viewed, time spent on the site, and bounce rate.
It provides a mobile app to monitor the performance of the website anywhere, anytime.
Easy integration with other Google and third-party products, such as WordPress, Google AdWords, and Google Search Console.
Provide even more detailed and actionable data.
It measures the number of visitors to a website, as well as the sources of that traffic, such as search engines, social media, and referral sites.
Measure the effectiveness of various digital marketing campaigns, including email marketing, social media, and pay-per-click advertising.
Pros:
Wide integration option
Mobile app is available
Multi-language support
Detailed analytics and reporting
Free to use
Articles to help the user
Cons:
Difficult to get customer support
Need to learn to utilize its full benefit
Pricing Plan:
Google Analytics is Free to use.
Long Tail Pro
Rating
4.3/5
Best For
Discover keywords and calculate Keyword difficulty
Long Tail Pro – Top SEO Tool
Long Tail Pro is a keyword research tool that is designed to help digital marketers, SEO professionals, and content creators identify profitable long-tail keywords for their campaigns. It provides detailed metrics for each keyword, including search volume, CPC, and competition level. This makes it easy for users to evaluate the potential profitability of each keyword.
To enhance the research capabilities, it offers a range of features, such as a keyword tracking tool, which allows users to monitor their rankings for specific keywords over time. A link analysis tool, which provides information on the quality and quantity of links pointing to a particular website. Its ability to analyze the competition for each keyword provides valuable insights into the strengths and weaknesses of competitor’s campaigns.
Features of Long Tail Pro
It optimizes the campaigns and improves rankings in search engine results pages (SERPs).
Helps to find out long-tail keywords with low competition and high search volume.
Show you the top keywords that a specific website is ranking for.
Potential to fetch the top 10 websites that are ranking on the specific keyword.
Competitor analysis to figure out why your competitors are ranking on a keyword.
You can track your website’s ranking for specific keywords in Google and Bing.
Provides suggestions for related keywords that users can use to expand their research.
You can save your projects and keywords list for future reference.
Pros:
Integration with Google Analytics and Google Search Console
Site audit and backlink analysis
Free training and trial
Rank tracker
In-depth site audit
Cons:
Limited features
Costly compared to other tools
Pricing Plan:
Plan
Pricing
Annual Starter
$297/Year
Annual Pro
$537/Year
Annual Agency
$1177/Year
Monthly Starter
$37/Month
Monthly Pro
$67/Month
Monthly Agency
$147/Month
Ubersuggest
Rating
4.2/5
Best For
keyword research, similar websites finder, keyword ranking
Ubersuggest SEO Tool
UberSuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top-ranking SERPs for them.
From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO, and paid PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.
The Definitive Guide to Ubersuggest for SEO and Content Marketing
Features of UberSuggest
Generates a list of blog post and article ideas based on a user-provided keyword.
Analyzes a website’s backlinks, organic search traffic, and top organic keywords.
Measures website’s overall performance and provides suggestions for improvement.
Provides the list of top-ranking pages for a specific keyword, along with data such as search volume, CPC, and competition level.
Shows how difficult it will be to rank for a specific keyword based on the competition.
Gives an overview of the website’s traffic, backlinks, and top organic keywords.
Analyzes the keyword density, readability, and other factors of a webpage’s content and gives suggestions for improvement.
You can track the search engine rankings of your website and individual pages for specific keywords.
Pros:
Easy to use
Knowledgeable blogs to learn
Provides lifetime plan
Cheaper than other SEO tools
Interactive dashboard
Chrome extension is available
Cons:
Lack of automated reports
Limited database
Pricing Plan:
UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$120/Lifetime
$12/month
Business
$200/Lifetime
$20/month
Enterprise/Agency
$400/Lifetime
$40/month
Screaming Frog
Rating
4.6/5
Best For
SEO reports and technical audits
Screaming Frog SEO Spider Website Crawler
Experts love how much time they save by using this tool. Screaming Frog is a website crawler tool that allows you to crawl websites’ links, images, CSS, scripts, and apps from an SEO perspective. It is particularly useful for identifying technical SEO issues on a website, such as broken links, duplicate content, and chains and loops. The tool can also be used to extract data from websites and to analyze the on-page elements of a webpage, such as meta title tags, meta descriptions, and heading tags. SEO Spider’s other features include reviewing URLs blocked by robot.txt or tag directives. You can generate XML sitemaps, integrate with Google Analytics, Search Console, and Page Speed Insights APIs and fetch user and performance data. Screaming Frog is available as a desktop application for Windows, Mac, and Linux. The license fee is minimal, and it’s billed annually. It’s a very smart investment.
Features of Screaming Frog
You can schedule crawling on a regular basis.
It crawls a website just like a search engine and identifies all of the URLs, links, images, and other elements on the site.
Once a website has been crawled, it provides detailed information about each page, including the page title, meta description, headers, and more.
You can customize the crawl settings, such as setting the user agent and to apply custom filters to the data being collected.
You can limit the number of URLs that will be crawled, in order to save time and resources.
customize the crawling process with the ability to set up custom user agents, crawl specific sections of a website, and exclude certain pages or content.
It provides detailed, customizable reports that can be exported in various formats.
Pros:
Accurately identifies technical SEO issues
Free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
Sitemap generation
Scans all pages on a website
Also extracts metadata
Cons:
Limited learning resources
Non-user-friendly interface
Poor support
Pricing Plan:
Screaming Frog offers a Free version and a Paid version. Have a look at the pricing details of paid plan.
Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches on Google and YouTube. Google Search Trends helps you track timeless keywords for your pages, as well as hot trends that will pass. It’s an essential tool if you want to climb the rankings on Google and drive qualified traffic to your site.
The platform’s diagrams and data can help you in creating your search engine optimization (SEO) strategy and keep you current on in-demand keywordsin your line of work. The tool has sections for exploring your chosen terms, examining trending searches, and looking over a specific year’s leading search topic history — reaching back to 2001. From keyword research to content marketing, you have a unique window into the habits of searchers. You get to study the leading keywords on Google and apply them to your SEO optimization.
The Best SEO Tools
Features of Google Trends
Provides a list of search queries that have recently seen significant increases in popularity.
Compares the search volume of multiple terms over a specified time period.
The website can display data for specific regions and languages that allow users to compare search trends in different areas.
It provides data on search trends over a period that allows you to see how search queries have changed over the years.
You can compare the relative popularity of different search terms, which can be useful for keyword research and search engine optimization (SEO).
Provides data on search trends in real-time, so you can stay up-to-date on the latest search trends.
It also shows the related queries which are searched by people along with the main query.
Pros:
Search query trends for a different region
Data-driven insights into trending topics
Easy to use
Comparison chart
Google help articles
Shows historic trend
Cons:
Limited related keywords
Poor support
Pricing Plan:
Google Trends is Free to use.
Keywords Everywhere
Rating
4.6/5
Best For
Find long-tail phrases with search volume, CPC, and competition data.
Keywords Everywhere – Best SEO Tool to Find Keywords
Keywords Everywhere is a browser add-on that is used to find keywords and can be installed on either Firefox or Chrome. It is a tool that allows access to keyword metrics for any list of keywords and lets you download it in formats like Excel, PDF, or CSV. This tool saves you a lot of time that otherwise would have been invested in copying data from a website while finding search volume for another. Search volume is nothing but an average of the searches that people have performed for a particular keyword in a period of the last two months. This tool shows you monthly search volume, Cost-per-click, Adwords competition data, and trend data of multiple keywords on multiple websites.
Features of Keywords Everywhere
Provides search volume, CPC, and competition data for a variety of keywords on multiple websites.
The tool will provide you with a list of related keywords that you can use to expand your keyword research.
It allows you to create lists of keywords and save them for later use.
Integration with a variety of other SEO and marketing tools, such as Google Analytics, SEMrush, Ahrefs, and Moz.
You can adjust settings such as the number of results to show and the currency to use for CPC data.
The ability to analyze the performance of a list of keywords over time.
Keyword research for organic and paid search.
Pros:
Browser extension for chrome and firefox
Multi-language support
Pay-as-you-go pricing plan
Provided API keys
Historic trend data from 2004
“People also search for” insights
Easy-to-use interface
Wide range of integration
Cons:
Features are basic
Limited to keyword research
Pricing Plan:
Keywords Everywhere is Free to use.
SEOquake
Rating
5/5
Best For
On-page SEO audit, keyword research, compare domains and URLs, examine internal and external links
SEOquake – Best SEO Tool
SEOquake is a free browser extension that allows you to check any webpage for numerous SEO parameters. It has some great features that help you optimize your website. SEOquake features include an SEO bar which is an interactive search bar that adjusts according to your needs while you are searching a webpage. The SEO dashboard, with the click of a button, opens a compact lightbox with an SEO brief overview including Page, Domain, and Backlinks details. You can also use keyword analysis by generating a detailed report of keywords found on the webpage. Also, you can create real-time SEO audits, examine internal and external links, compare domains and URLs in real time, and export all that data into a file.
Features of SEOquake
Keyword density analysis helps to check the density of specific keywords on the webpage, which can help identify areas where the website’s content may need to be optimized.
Provides a detailed analysis of the webpage, including information about the page’s title and meta tags, headings, and images.
SEO-related metrics for any website, including Google PageRank, the number of indexed pages, and the number of backlinks.
Helps to check the number of internal and external links on a webpage, as well as the anchor text and nofollow status of each link.
Facility to export the data you’ve collected in a variety of formats.
Conducts SEO audits to identify potential technical issues that might affect the website’s performance.
AnswerThePublic is a “Make Life Better Tool” built by the people behind CoverageBook. It is a keyword tool that imagines suggestions of autocomplete sentences on google and creates useful phrases and questions that people are asking regarding a keyword. It has categories that answer questions with the 5 Ws and the “How”,” can”,” which”, and “will”. It is a treasure of consumer insight for creating fresh and ultra-useful content, products, and services. Imagine having something like this and it could mean that we could actually be reading customers’ minds and determining what they actually want.
Features of Answer The Public
Search for questions and keywords in specific locations, which can be useful for local SEO or targeting specific regions.
A visual representation of questions and keywords organized by question word (e.g. “what,” “how,” “why,” etc.)
The ability to see the most common questions being asked about a particular topic or keyword.
Provide the data in the form of questions, prepositions, and comparisons.
Provides related keywords and phrases that can be used for content creation, SEO, and keyword research.
It supports several languages, including English, French, German, Spanish, Italian, Portuguese, and Dutch.
The ability to download the data in CSV or Excel format.
Pros:
Lifetime plan pricing plan
Free trial is available
Automated search alert
Downloadable images
Huge learning resources
Cons:
Features are limited to keyword ideas
Customer Support is limited to email
Pricing Plan:
AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$99/Lifetime
$9/month
Pro
$70/Lifetime
$99/month
Expert
$149/Lifetime
$199/month
SEMrush
Rating
4.6/5
Best For
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
SEMrush – Top SEO Tool
SEMrush is a one-stop shop for all your SEO needs. It is a tool that provides you with the most accurate data on your competitors and allows you to analyze their top-ranking content. Another feature that’ll be of great help is the organic keyword finder which allows you to review the topmost organic keywords for your website to help you strategize your SEO plans. SEMrush helps you with measurable results from online marketing for SEO, content marketing, PPC, and social media marketing.
Features of SEMrush
Site audit tool that checks for technical SEO issues and provides recommendations for improving a website’s search engine visibility.
Reporting and export functionality to create custom reports and export data for further analysis.
Tools for analyzing the performance of paid advertising campaigns, including data on ad copy and landing pages.
Competitor analysis tools that enable you to see the keywords, ads, and backlinks of your competitors.
Comprehensive keyword research and analysis, including keyword difficulty scores and CPC data.
Helps to research keywords and find the best ones to target for your website and content.
It crawls the pages of your website and helps to optimize it for ranking.
Pros:
Historic data since 2014
Easy-to-use interface
Free account to utilize limited features
Demo is available
Content outline builder
Integration with web analytics tools
Knowledgeable Help Center
Cons:
Some users reported higher pricing
Limited support
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$99.95/month
$119.95/month
Guru
$191.62/month
$229.95/month
Business
$374.95/month
$449.95/month
Bing Webmaster
Rating
4.0/5
Best For
Monitor the overall health of your website and helps you see how your customers are finding your site
Microsoft Bing Webmaster Tool
Microsoft Bing Webmaster is an SEO tool that helps you get deeper insights into your website. Planning to increase the traffic on your channel? Bing Webmaster fetches your site’s performance data and helps you optimize page rankings. The tools let you analyze your site activity, and backlinks, manage keywords and improve your site’s personality. In addition, it contains SEO reports and an on-demand site tool that checks for common SEO glitches.
Features of Bing Webmaster
Submit a sitemap of the website to Bing, which can help Bing discover and crawl new pages on the site.
It shows the top keywords that people are using to find a website on Bing.
Provides information on how many of a website’s pages are indexed by Bing and any issues that may be preventing Bing from indexing certain pages.
Shows details such as when Bing last crawled your site, and any crawl errors that occurred.
Details such as how website pages are displayed in the search results, including the title and description that Bing is using.
The number of websites linking to a website and the anchor text used in the links.
Allows website owners to specify the geographic location where they want their site to be displayed in Bing’s search results.
Pros:
Free to use
Monitors the ranking of the site
Helps to optimize the content
Sitemap submission
Detailed analytics
Easy to use
Cons:
Limited data compared to google search console
Pricing Plan:
Microsoft Bing Webmaster is Free to use.
Majestic
Rating
4.3/5
Best For
Backlink Analysis, Competitor research, Compare sites, Business profile checker
Majestic SEO Tool
Majestic.com is all about backlinks. It boasts itself as one of the best SEO backlink checkers that optimizes your link intelligence data. Its features include a site explorer summary that provides you with an overview of a website’s link profile, a Topics Report where you find out everything about a website, and a list of metrics including Trust Flow, Citation Flow, Topical Trust Flow, External Backlinks, Referring Domains, Referring IP Addresses, Crawled URLs, Indexed URLs and more. Majestic has launched a new feature called Link context which is a paid feature (rest is free) that helps you find and audit backlinks. With this feature, you can browse and filter a link search more effectively.
Features of Majestic
Shows the results in a variety of formats, including a graph, table, or CSV file.
Domain comparison feature to help users to compare the backlink profile of two or more websites.
Explores a website’s backlink profile, including the number of links, referring domains, and top anchor text.
You can request to crawl a specific website or page, which can be useful for troubleshooting backlink issues or for tracking the progress of a new website.
You can check multiple websites backlinks at once using the Bulk backlink checker feature.
Provides detailed information on the number and quality of backlinks pointing to a website, including the top linking domains and the anchor text used in those links.
The Fresh Index shows the latest backlinks to a website.
Pros:
Provides API access
Custom report
Browser plugins are available
Wholly dedicated to link analysis
Help articles are available
Cons:
Poor customer support
High price for only backlink analysis
Not intuitive interface
Pricing Plan:
Majestic offers three pricing plans: Lite, Pro and API. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Keyworddit is a free SEO tool that extracts keywords from subreddits. Subreddits are threads to conversations on Reddit. Keyworddit works by searching for a specific subreddit or multiple subreddits and extracting the most frequently used words and phrases from the discussions and comments within those subreddits. The tool then organizes the extracted keywords into a list, which can be used for keyword research and optimization purposes. You can extract up to 500 keywords with search volumes.
Features of Keyworddit
It allows you to enter a subreddit and generate a list of keywords related to that topic.
Option to filter the generated list of keywords by word count, relevance, and more.
Helps you to optimize your website content for the keywords you select.
Offers suggestions for related keywords that users might not have thought of.
It helps to find out low competition keywords that eventually lead to a high chance of ranking.
Keyword volume insights that come from a huge database of grepwords.
Pros:
Free to use
Easy to export the keywords
Provide search volume
Finds low-competition keywords
Enhance the capability of Reddit
Auto-suggestion
Cons:
Subreddits with less than 10,000 subscriber doesn’t come in auto-suggest
No support
Pricing Plan:
Keyworddit is Free to use.
Optimizely
Rating
4.2/5
Best For
Content marketing, A/B testing and monitor websites in real-time
Optimizely – Digital Experience Platform
Optimizely is a digital experience platform that helps developers build and run A/B tests on websites. Optimizely Full Stack is another feature that helps you improve your deep-end coding requirements for websites, mobile apps, business logic, and voice bots. The platform offers products like- rollouts, full-stack, web experimentation, optimization-as-a-service, and much more. It also has expert solutions for marketing, engineering, product, and data teams. Industries like media, travel, finance, tech, and retail can also avail of these solutions.
Features of Optimizely
Empower businesses to test different variations of their website or app to see which performs better through the A/B test.
Helps to optimize mobile apps to improve user engagement and conversion rates.
You can create and run tests without any coding knowledge, making it easy for anyone to use.
Provides detailed data and insights on test results, conversion rates, and user behavior.
Helps to create personalized experiences for different segments of the audience.
It targets specific audiences based on factors such as location, device, or behavior.
Allows businesses to make data-driven decisions on which changes to make to their website or app to improve performance.
Pros:
User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Best for A/B testing
Advanced Targeting
Cons:
Pricing is not disclosed
Limited support
Pricing Plan:
Optimizely offers custom pricing plan, contact vendor to get a quote.
KWFinder
Rating
4.5/5
Best For
Keyword research and content marketing
KWFinder – Keyword Research Tool
KWFinder is yet another keyword tool that finds thousands of hidden long-tail keywords using Google’s autocomplete API. It allows users to enter a seed keyword and receive a list of related keywords, as well as information about their search volume, cost-per-click (CPC), and ranking difficulty. KWFinder also provides a feature called “Questions” that generates a list of questions that people are asking about a specific topic on the internet.
It is commonly used for search engine optimization (SEO) and content marketing purposes. By identifying the most relevant and popular keywords for a specific topic or industry, users can optimize their website content and marketing strategies to attract more visitors and potential customers.SEO experts, PPC professionals, online marketers, and content creators can easily optimize their keyword searches using this tool.
KWFinder Tutorial: Easy Keyword Research Guide for Beginners (KGR Technique & Autocomplete)
Features of KWFinder
Provides a difficulty score for each keyword, which takes into account factors such as the strength of the top 10 results and the number of backlinks required to rank for that keyword.
Gives the top results for a keyword and analyzes the backlinks, social signals, and other data for each website.
KWfinder will provide a list of related keywords with search volume, CPC, and other metrics.
Just enter a website or a keyword and KWfinder will show the top keywords that website is ranking for.
It allows users to research keywords in different countries and languages and provides localized search volume data.
Suggests new keywords by analyzing the questions that people are asking on search engines.
Pros:
10-day free trial
Historic data
Localized search volume
User-friendly interface
Multi-language support
Keyword difficulty score
Comprehensive keyword data
Cons:
Does not currently offer integration with other SEO tools such as Ahrefs or SEMrush.
Free plan is not available
Pricing Plan:
KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Mangools Basic
$29.90/month
$49.00/month
Mangools Premium
$44.90/month
$69.00/month
Mangools Agency
$89.90/month
$129.00/month
Spyfu
Rating
4.6/5
Best For
Keyword research and competitive intelligence
Spyfu SEO Tool
Spyfu, originally GoogSpy, is an analytics company that specializes in research of keywords, PPC, and SEO. It also gives you the ad history and keyword search by your competitors which can be extremely useful in marketing campaigns. A special feature Kombat, helps you analyze how to level up with a competitor, which area of marketing are they putting their money in, and what are their common and unique keywords. Overall, Spyfu helps you increase your website traffic, track keyword rankings, and make better connections.
Features of Spyfu
It provides detailed information on a business’s competitors, including their top organic and paid search keywords.
You can see the ad copy and landing pages used by your competitors, which can provide insights into what strategies are working well.
Detailed overview of any domain name, including organic and paid keywords, backlinks, organic and paid visibility, and paid search ads.
Keyword research tool that provides the estimated search volume, CPC, and competition for those keywords.
Set up alerts to get notified when your competitors make changes to their online advertising campaigns.
Allows you to see the ads that their competitors are running on Google and Bing.
Rank tracking feature to track the rank of your website and pages over time.
Pros:
Backlink builder
Excellent support
More focused on competitor analysis
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$16/month
$39/month
Professional
$36/month
$39/month
Team
$149/month
$299/month
Woorank
Rating
4.3/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Woorank – digital marketing tool
Woorank is an all-in-one digital marketing tool that provides users with in-depth insights into their website’s performance. With Woorank, users can analyze their website’s SEO, mobile compatibility, social media presence, and overall performance. The tool also provides information on the website’s traffic, backlinks, and keywords, as well as its competition.
Features of Woorank
It checks a website’s backlinks and provides information on the quality and relevance of those links.
Analyzes a website’s content, including its quality and relevance, and provides recommendations for improvement.
Provides stats including load time, mobile responsiveness, and accessibility.
Detailed reports on various aspects of a website, including technical issues, content, and link building.
Allows you to compare your website’s performance to that of your competitors.
You can choose which sections of the report you want to generate and customize the appearance of the report.
Advanced keyword research and tracking tool that helps
Pros:
14-day free trial
Excellent support
Modern and user-friendly interface
Knowledge resources
Browser extension is available
Offers complete digital marketing solution
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
Pricing Plan:
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$79.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Siteliner
Rating
3.4/5
Best For
SEO audit, find duplicate content and broken links
Siteliner – Free SEO Tool
Siteliner is a free tool that lets you explore your website, pointing out issues that affect your site’s quality and search engine rankings. It also helps you discover duplicate content and broken links. It identifies pages that form a pattern and crawl through your site to give you prominent search engines. Siteliner also provides a standard XML sitemap for your site with a detailed Siteliner Report.
Features of Siteliner
Checks for duplicate content on the website to improve the ranking.
It helps to identify broken links on the website and provides a list of all the broken links found.
Overview of the internal link structure of the site including the number of internal links per page and the most linked-to pages.
It shows the number of pages indexed by search engines and the percentage of the website that has been indexed.
Gives recommendations for optimization and improvement, including suggestions for fixing duplicate content, broken links, and other technical issues.
Benefits of Using SEO Tools For B2B SaaS Businesses
Using SEO tools can provide many benefits for B2B SaaS businesses, including:
Improved search engine rankings: By identifying and fixing issues on your website, SEO tools can help improve your search engine rankings and increase the visibility of your website in search results.
Increased website traffic: Higher search engine rankings can lead to increased website traffic from potential customers who are searching for relevant keywords.
Enhanced user experience: SEO tools can help improve the overall user experience on your website by identifying and fixing issues such as broken links, slow page loading times, and duplicate content.
Increased conversions: By improving the visibility and user experience of your website, SEO tools can help increase conversions, such as sales or sign-ups.
Competitive advantage: By using SEO tools to optimize your website and improve its visibility in search results, you can gain a competitive advantage over other businesses in your industry.
Overall, using SEO tools can help B2B SaaS businesses improve their online presence and reach, attract more qualified traffic, and drive more conversions.
Conclusion
SEO for a SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization (SEO)is a long-term process that sometimes tends to be challenging. Every tool is meant for various needs like link building, keyword research, content optimizations, and technical SEO. However, you don’t have to be overwhelmed by dozens of SEO tools and SaaS subscriptions to see great results. All the tools mentioned above will help you hit the right nail on the head and achieve higher rankings on the SERPs.
So, you can choose any tool as per your business needs.
FAQs
Which are the best tools for SEO?
Some of the best SEO tools are listed below:
Ahrefs
Google Search Console
Moz
Ubersuggest
Screaming Frog
Keywords Everywhere
SEOquake
Answer The Public
SEMrush
Google Trends
How do SEO tools work?
SEO tools work by analyzing various aspects of a website and its presence on the internet and providing recommendations for how to improve its search engine rankings.
What is SaaS SEO?
SaaS SEO is the practice of increasing the quantity of organic traffic for a Software as a Service company website. It helps in improving ranking on the SERPs for a list of relevant keywords.
How to determine the cost of SEO service?
It’s difficult to provide a specific cost for SEO, as it will vary depending on the specific needs and goals of the business. It’s important for businesses to carefully consider their budget and the potential return on investment (ROI) when deciding how much to invest in SEO.
What are Google SEO tools?
Google SEO tools are listed below:
Google Search console
Google Analytics
Google Webmaster
Google Trends
How important is SEO for SaaS businesses?
SEO is an important part of any SaaS business’s marketing strategy, as it can help to drive organic traffic and increase visibility in search results. It’s worth investing time and effort into implementing effective SEO strategies to help ensure the long-term success of the business.
Are you looking for a career that is full of creativity, innovations, and applies to every existing industry with a plethora of job roles?
If yes, that means you are looking for a job in the Digital Marketing industry, which is evolving at an extremely rapid rate and has a massive bundle of opportunities for aspiring Digital Marketing specialists. This is why professionals prefer to take a digital marketing course and start their careers in this domain.
If you are looking for a job in Search Engine Optimization, as a beginner, it is important to know the basic concepts in order to thrive in your role right from the beginning. This article will let you know about the top 9 things that you should know about SEO.
What is SEO?
Search Engine Optimization, or SEO, is a set of best practices that are specifically meant to enhance the positioning and appearance of web pages in organic search results.
Since it’s the search engine that is accessed for any type of search or accessing online content, organic search is rendered the most notable method for people to discover almost anything. So, it is crucial to plan a great SEO strategy that can improve the quantity as well as the quality of the traffic.
Let us now go through some of the most basic concepts of SEO.
SEO Basic Concepts
Though SEO can seem overwhelming in the beginning, knowing some basic concepts can be a great help to start building your own SEO strategy. SEO is incredibly crucial for almost every business as it is the factor that determines how good your website ranks and the ways your business can be found on the Internet.
It is almost impossible to rank high on Google without an SEO strategy.
Whenever you discuss SEO strategies, keyword research comes to the top. It is one of the most important ways that can make your web pages found on search engines is with the help of keywords.
Keywords are particular words or phrases that are used to help get relevant web pages.
While you research keywords, you should find the ones that have low ranking difficulty and high search volume. Also, you would try to find short-tail keywords that comprise just one or two keywords or even long-tail keywords that can be phrased.
2. Notify Google about the pages not to crawl
When Google crawls a page, it means that it finds out links, keywords, and contents present on your webpage. Google identifies updated and new web pages and marks them on the basis of value, context, and relevance.
It is crucial for your pages to be identified and ranked while crawling; on the other hand, some pages do not require attention. Those pages may include landing pages for ad campaigns, thanking pages, compliance or policy pages, or search results for your own website.
3. Develop Long-Format Content
A published work of writing that is between 1,000 and 7,500 words long is referred to as long-form content.
These longer pieces of content have a better chance of appearing in search results for many keywords and covering a variety of pertinent subjects.
That could make your material more visible to search engines and increase the authority of your brand in the eyes of search algorithms.
Long-form content can take the form of:
eBooks
Case Studies
Whitepapers
Detailed blog posts
Brochures
Product guides
Datasheets
4. Create Crystal Clear Content
Users usually like content that is comprehensive and easily understandable; that is, the content should be of crystal clear quality. Apart from attracting Google search algorithms, your main objective is to attract users to your content.
This way, it enables search algorithms to find value produced by your content as it resonates with important audience segments, thereby making your content more popular among huge volumes of traffic.
Also, while creating content, you should keep in mind that it is written in an easily understandable language where there are no spelling or grammar mistakes. Your content should be readily accessible even to non-tech users.
5. Describe the Contents of the Page accurately
The main goal of an SEO strategy is to make your web page rank higher on search engines. Along with an attractive page title, it is important to describe the contents of the page accurately and sequentially.
The meta title is another important thing in determining the contents of the page, which is an alternate title to be used at the back end.
Another crucial element that provides uniqueness and individuality to your web pages is the meta description.
6. Create Distinctive Page Titles
Since the first impression is the last impression, a page title has to be unique and impressive enough that it ranks higher on search engines as well as captivates the minds of users.
One thing to remember is that you should not give the same page titles to multiple pages. Start working on creating a page title that is accurate, informative, unique, and easily understandable.
7. Use Headings as well as Formatting
Creating headings in different sizes and style formatting the text makes your content appealing to your readers. Using bold, italics, and underline features, changing the writing styles for specific lines that shouldn’t go unnoticed, and making headings bigger than the normal text are some of the intelligent traits that you should keep in mind while creating the content for your business.
8. Plan the site hierarchy and navigation on your homepage.
The hierarchy and navigation of your website play a huge role in how well your web pages rank online.
Each page needs its own title and, consequently, a unique URL, as was already mentioned. The page lists and navigation on your website are made possible thanks to these distinctive URLs.
Your URL structure aids search engine algorithms in determining which pages are subcategory pages, which pages are linked to other pages, and which pages are more significant in your structure.
9. Provide Your Readers with their favorite content
When you provide your readers with exactly what they want, they enjoy reading the content. It often happens that readers search for one thing and end up finding other irrelevant stuff and wasting their time.
Visitors to your website want to be able to quickly explore the site, get the information they need, and interact with the material.
Your website’s rankings and authority with search engines like Google will increase if you concentrate on designing a website journey and customer experience that encourages users to return for more.
Conclusion
The points to remember while creating an SEO strategy are discussed in this article. To learn in detail about making SEO strategies, you can take up an online training course from Simplilearn, which helps you learn all the aspects of building great SEO strategies right from the beginning.
Singh Neeraj Shekhawat
