Tag: SEO

  • How to Use ChatGPT for Content Creation?

    People who know how to write and write daily, be it for fun, as a hobby, or for a living, always feel that there must be something to put your innate thoughts into words. They write letters, articles, records and minutes of meetings, and all these kinds of letters— joining letters, resignation letters, offer letters, letters to fathers, sons and wives and mothers, and my favourite, letters to pen pals. Those who write often understand something called writer’s block. It is a moment while writing when you can’t finish a thought and can’t find words to describe a particular type of thought that seems to linger around some corner of your mind. And this is where I think ChatGPT can help.

    For people who do not know what ChatGPT is— it is a generative AI (Artificial Intelligence) Chatbot model developed by OpenAI. The company has been involved in Artificial Intelligence, ML, and deep learning research and development for many years from now. OpenAI’s ChatGPT is a conversational AI model based on the Generative Pretrained Transformer 3 (GPT-3) architecture.

    Around 2017, a bunch of scientists who had previously worked at Google Brain developed the Transformer architecture, which was a big success in the field of generative AI. In 2018, OpenAI launched the first Generative Pretrained Transformer (GPT-1), and then in 2019 came GPT-2, further succeeded by the launch of GPT-3 in 2020. Recently, in March 2023, OpenAI launched its most ambitious project and the most advanced GPT model, the GPT-4.

    ChatGPT has been trained on a diverse range of internet text, allowing it to generate human-like text in response to the given prompts. It is built on top of OpenAI’s GPT-3.5 and GPT-4 (ChatGPT Plus) foundational large language models (LLMs) and has been fine-tuned using both— supervised and reinforcement learning techniques, which allows it to process natural language more efficiently and converse better with users. It can interact conversationally, answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.

    1. What Are The Ways ChatGPT Can Be Used For Content Creation?
    2. Creating Content For Websites And Blogs Using ChatGPT
    3. How ChatGPT Helps Content Creators
    4. ChatGPT And SEO Content Creation
    5. ChatGPT Resources

    What Are The Ways ChatGPT Can Be Used For Content Creation?

    ChatGPT is a generative AI and works on user input or prompts. Although it can understand human language and keep in mind the context of the conversation, you, as a user, must know what kind of content you want. You are to give it instructions to produce content and generate the sort of text you want. On the surface, ChatGPT can help with brainstorming content outlines. It acts like an editor, giving you direction and structure for your ideas, which can be especially useful when starting a new piece of content and needing guidance for organizing your thoughts. Ultimately, you have to come up with the original idea of where your content should be heading and what information you would like to use.

    Let’s see how ChatGPT can help with content creation;

    Creating Content For Websites And Blogs Using ChatGPT

    When it comes to content writing for websites and blogs, there are a couple of things you need to keep in mind:

    • Researching facts and details about the topic
    • Flows of your blogs/article
    • Creativity
    • Add something new

    ChatGPT is a powerful tool that can help you write a well-researched and succinct article or blog post. If used wisely, it can also create a wireframe of your article, with headings and subheadings, and create an intro, body, and conclusion as per your command.

    Even if you put the title of your blog or article under quotes and ask it to write a blog, it will most certainly do that and will create a blog post for you.

    Let me show you what I mean:

    When I asked ChatGPT to write a blog on “why one should not write only using ChatGPT.”

    It highlights that while ChatGPT has opened many possibilities in various applications, one should not solely rely on ChatGPT or any other language models as it lacks creativity and originality. The content produced might not always be factual, and you might have to fact-check yourself. The content might also lack emotional intelligence, and context will surely hamper your writing style.

    ChatGPT response on Why one should not write only using ChatGPT
    ChatGPT response on Why one should not write only using ChatGPT
    ChatGPT response on Why one should not write only using ChatGPT
    ChatGPT response on Why one should not write only using ChatGPT

    So, what should be done instead? How to use ChatGPT for creating content? Well, the answer is simple as it said: treat it like an assistant and not a replacement.

    Here’s a list of things to follow:

    • You can ask ChatGPT for some background on the topic
    • Ask ChatGPT to create a wireframe for your blog post, and if you don’t like it, ask it to be creative.
    • You can write an intro for your blog, put a different perspective, and if you want, you can ask it to rephrase some of the lines.
    • If you doubt the facts presented, you can ask it to show resources and check that out yourself to ensure accuracy.
    • You can ask it to conclude an ending as well

    How to Use ChatGPT to Write a Blog Post?
    It is good to use ChatGPT to write blog posts, and you can use the tips and tricks mentioned in this article to use it efficiently.


    How ChatGPT Helps Content Creators

    Researching Different Points of View

    When I’m creating content, I like to delve deep into research and explore various angles and perspectives. It’s important to consider different viewpoints and opinions in order to present a well-rounded argument. This is where ChatGPT can be an invaluable tool. It can present arguments from the opposing side of your viewpoint, which can help you strengthen your argument by addressing potential counterarguments. Additionally, ChatGPT can assist in refining your message by presenting alternative ways of expressing your ideas for different audiences. Overall, ChatGPT is a powerful resource for creating comprehensive and compelling content.

    Brainstorming Content Outlines

    After identifying the key points of your content, you may find it helpful to use ChatGPT as a tool to shape and generate content outlines. In my experience, this is one of the prime benefits of ChatGPT – it operates as a virtual editor, providing you with direction and form for your ideas. By utilizing the AI-powered assistance of ChatGPT, you can effectively structure and organize your content in a clear and concise way for your intended audience.

    Summarizing Content

    If you are looking for ways to make your research and planning phase easier while creating something, then ChatGPT can be of great help. One way to utilize ChatGPT’s abilities is by asking it to summarize lengthy blog posts, books, or video transcripts. I have found ChatGPT to be highly efficient in summarizing content. To request ChatGPT to summarize a blog post for you, you can simply say, “Can you please summarize the key concepts of the following blog post in a few paragraphs:” and provide the post details. While you don’t necessarily need to use the word “please,” it can be a polite way to request ChatGPT’s assistance.


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    Drafting Content

    ChatGPT is an amazing tool that can assist you in your research and planning tasks when creating content. However, it can also help you write complete content drafts for various purposes, such as blog posts, social media captions, video scripts, emails, and more. One of the best features of ChatGPT is that it can help you overcome writer’s block by providing you with a good starting point. All you need to do is give it an idea of what you want to write, and it will do the rest. For instance, if your boss has asked you to write an out-of-office email, you can rely on ChatGPT to help you compose a message that is both informative and playful. Thanks to its advanced programming, ChatGPT can suggest the right words and phrases to use, making the process of writing more efficient and less stressful.

    Repurposing Content

    I have discovered that ChatGPT is not only capable of generating content from scratch, but it can also be incredibly helpful in repurposing the content that I have created across various platforms. One notable example is the way ChatGPT can take a TikTok script that I have previously recorded and transform it into a highly effective post on LinkedIn. This capability has been a game-changer for me, as it allows me to maximize the impact of my content without having to start from scratch every time I want to post on a new platform.

    Writing Proposals for Projects

    One of the ways in which I find ChatGPT to be exceptionally useful is in creating proposals and documents for different projects that I am working on. Specifically, I have found that using ChatGPT for content writing is an excellent starting point for a wide range of internal processes or ad hoc tasks. With its impressive capabilities, ChatGPT has proven to be an invaluable tool that helps me to streamline my work and produce high-quality deliverables in a timely manner.


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    ChatGPT And SEO Content Creation

    People who often write for websites understand that Google crawls, indexes, and ranks your content once it is published. For your content to come up at the top of the search, it should be SEO (Search Engine Optimization) friendly, meaning it should be good quality and relevant content. It should have trendy and relevant keywords.

    ChatGPT can help here as well. It can help you generate research you can use in SEO-focused content, saving you time and effort in gathering information for your content. In addition to writing and research, it can also perform specific SEO tasks to support your content creation. It can help with keyword research or content clustering, which is very useful in optimizing your content for search engines and improving its visibility. Another way ChatGPT can help with content creation is by creating embeddable elements and enhancements within your content. This can make your articles more engaging and linkable, thus improving their performance on search engines.

    Mastering ChatGPT for SEO Content

    Apart from that, ChatGPT can help you create other kinds of content as well. You can ask it to write letters to your boss on a particular matter or a letter to your mother, which you will have to edit personally, but it can get you started nonetheless. And sometimes a start is a good thing. Most people who write often struggle with where to start, and ChatGPT has been a big help.

    ChatGPT can also help you with emails, speeches, codes, and creative writing like short stories and poetry, which is especially helpful for school-going kids and college students.

    ChatGPT is a large language model or a conversational AI or chatbot trained to be informative and comprehensive, and it performs its job wonderfully— most of the time. It is introduced to a massive amount of text data (approx. 570GB in size and 6B parameters) and can communicate and generate human-like text output in response to a wide range of user prompts and questions. You can ask it to summarize a historical event; it will do just that. When it comes to content creation, it can help to improve the quality of content by providing writers with access to a more expansive range of information and perspectives. It can generate drafts that can further be edited by the writers themselves, speeding up the content creation process. However, despite its vast data set and training, ChatGPT still produces subpar content. It lacks the context, emotional intelligence, and sophistication of a human writer. Furthermore, its training dataset is limited to 2021, meaning it is stuck in 2021 while we are in 2023. So, most of the time, when it should, it fails to bring up new events that just happened. This is a problem, and if you’re a news writer, it matters even more. So, use it wisely and ethically.


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    ChatGPT Resources

    Below are some helpful resources to learn more about ChatGPT and its effective usage:

    • The OpenAI website: This is ChatGPT’s official website. Here, you can find information about the tool, including its capabilities and limitations, as well as tutorials and examples of how to use it.
    • The OpenAI GitHub repository: This is an open-source community for ChatGPT developers that provides code examples and implementation details.
    • The OpenAI community forum: This platform enables developers and users to exchange insights and experiences regarding ChatGPT.
    • The OpenAI API documentation: This guide provides a detailed explanation of how to access and utilize the ChatGPT API to generate text.
    • The OpenAI blog: This website provides valuable information and best practices for utilizing ChatGPT.

    FAQs

    Can I use ChatGPT for content writing?

    Yes. ChatGPT is an excellent tool for content writing, offering impressive capabilities to streamline the writing process and produce high-quality content efficiently.

    How to use ChatGPT for content creation?

    Here’s a list of things to follow while creating content through ChatGPT:

    • You can ask ChatGPT to create a wireframe for your blog post, and if you are not satisfied with it, ask it to come up with something more creative.
    • If you need help writing an introduction for your blog, ChatGPT can provide a different perspective, and you can ask it to rephrase some lines.
    • If you have doubts about the facts presented in your blog, you can ask ChatGPT to show you resources to check for yourself and ensure accuracy.
    • Finally, if you need help concluding your blog post, you can ask ChatGPT to provide an ending.

    How does ChatGPT help in creating SEO-friendly content?

    ChatGPT can help to generate research that can be used in SEO-focused content, saving time and effort in gathering information for the content. In addition to writing and research, it can also perform specific SEO tasks to support content creation. It can help with keyword research or content clustering, which is very useful in optimizing content for search engines and improving its visibility.

  • Technical SEO for SaaS: A Deep Dive into Optimization

    In today’s world, businesses heavily rely on Search Engine Optimization (SEO) to expand their reach and enhance visibility. For Software as a Service (SaaS) companies, having a strong foundation in SEO is crucial for attracting and retaining customers. In this post, we will thoroughly explore the aspects of SEO that SaaS businesses should prioritize to optimize their websites.

    Website Speed and Performance
    Mobile Responsiveness
    URL Structure
    Secure Website with HTTPS
    Schema Markup
    XML Sitemap Optimization
    User Experience Optimization

    Website Speed and Performance

    The first thing to analyze in this SaaS SEO guide is website speed and performance. When it comes to SEO, the speed of a website plays a role in achieving high rankings on search engine result pages (SERPs). Slow-loading websites tend to have bounce rates, which can lead search engines to perceive them as less relevant. To improve website performance, SaaS businesses should consider implementing the following optimizations:

    • Compressing image files without compromising quality.
    • Reducing the file size by minifying HTML, CSS, and JavaScript files
    • Enabling browser caching so that loaded resources can be retrieved from a user’s storage.
    • Utilizing Content Delivery Networks (CDNs) for distributed content delivery.

    Mobile Responsiveness

    In an era where mobile usage is skyrocketing, having a website that’s responsive across devices has become an absolute necessity rather than merely an option. Google gives importance to the mobile-friendliness of websites when it comes to ranking them in its algorithms. To make sure that your SaaS website clears the test for mobile responsiveness, you can follow these steps:

    • Implement web design techniques that automatically adjust your website to fit device screen sizes.
    • Place content at the top of the page and avoid horizontal scrolling as much as possible.
    • Ensure that buttons are large enough and well-spaced to facilitate tapping.

    URL Structure

    It is crucial to have an optimized structure that benefits both users and search engines. SaaS businesses can enhance their URL structure by:

    • Using keywords in URLs of random alphanumeric strings.
    • Utilizing hyphens instead of underscores or spaces in URLs.
    • Keeping URLs concise and descriptive.
    • Implementing 301 redirects for any pages that have been deleted or moved helps maintain SEO performance.

    Secure Website with HTTPS

    Furthermore, securing your website with HTTPS is becoming increasingly important due to data security concerns, and search engines now prioritize websites with secure connections. To switch from HTTP to HTTPS, SaaS companies should consider:

    • Obtaining an SSL/TLS certificate from a reliable provider.
    • Updating links and sitemaps to reflect the HTTPS structure.
    • Redirecting used versions of your domain (such as www and non-www) accordingly.

    By following these guidelines, you can ensure that your SaaS website meets Google’s mobile-friendliness requirements, has an optimized URL structure, and provides an excellent browsing experience for users.

    Schema Markup

    To enhance the visibility and click-through rates of a website, it is beneficial for SaaS companies to implement data using schema markup. This helps search engines better understand the content by highlighting details such as product features, pricing, licenses, reviews, and availability through product schema. Additionally, displaying information about software applications can be done using the software. To address user queries, incorporating an FAQ Page or “how-to” schema can be quite effective.

    XML Sitemap Optimization

    Another aspect to optimize is the XML sitemap. This acts as a guide for search engine crawlers and ensures indexing of a website’s content. It is essential to update the sitemap whenever new pages are added, or existing ones are removed. Properly structuring the hierarchy within the sitemap will help prioritize pages. It is also important to avoid including orphaned pages or duplicate URLs in the sitemap.

    User Experience Optimization

    In addition to SaaS SEO efforts, optimizing user experience (UX) is crucial for rankings and attracting visitors. SaaS companies should focus on improving UX through factors like intuitive navigation that helps users easily find what they need on the website. Make sure that your website is user-friendly by implementing easy-to-navigate menu structures, breadcrumb trails, and search functionality.

    Conclusion

    In today’s fast-paced landscape, where competition among SaaS companies is intense, investing in technical SEO optimization is crucial for success. By paying attention to aspects such as website speed, mobile responsiveness, URL structure, HTTPS security encryption, schema markup implementation, and XML sitemap optimization, SaaS businesses can greatly improve their rankings on search engine results pages (SERPs) and enhance their visibility online.

    This comprehensive strategy will ultimately assist in drawing the attention of visitors, improving the rate at which they take desired actions, and establishing themselves as authoritative figures in their respective areas of expertise. 

    So why wait longer? It’s time to explore SEO and optimize your SaaS website for results!


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  • How to Not Receive Link Penalty from Google?

    Link Building is an inherent way of making a website more visible and getting higher places in search pages. However, many websites knowingly or unknowingly use critical links that distort the entire website, because of Google’s safety rules. Toxic links on your website can quickly cause link penalties from search engines. 

    Google penalty is a primer action taken against websites that violate Google’s Webmaster guidelines, resulting in a significant drop in organic visibility. This can hurt a website’s success and deprive its online importance. Understanding the complex structure of links and what you need NOT do to avoid such link penalties.

    What Causes Google to Penalize Your Website?
    What’s So Serious About Spammy Links?

    What’s so Hard About High-Quality Links?

    How to Not Receive Google Link Penalty

    How to Recover from Google Link Penalties

    These 9 Mistakes Will Get Your Website PENALIZED in Google

    What Causes Google to Penalize Your Website?

    Google has its rule book, which every website using the platform source has to form. Using black-hat SEO techniques connects websites with unnatural links violating Google’s guidelines and resulting in a manual penalty.

    Inbound and outbound links that are not natural are among the most frequent causes of a Google link penalty. We usually call them “harmful” or “spammy”. Your website may be penalized for both inbound and outbound links. 

    Suppose you create an external link that violates Google’s guidelines, such as by creating a “pattern of artificial, deceptive, or manipulative internal links,” you risk facing penalties from Google. In short, any website with evil links in the eyes of Google shall be punished.

    What’s So Serious About Spammy Links?

    Penalties and Loss of Rankings

    Using tricks to build links or breaking Google rules can lead to serious problems. You could rank lower on search results or even be removed from them. 

    For example, too many link trades, buying or selling links, and being part of schemes to change search rankings break Google’s rules. It can result in punishments. In 2011, Google punished JCPenney for using paid links, which caused an enormous loss in their search visibility.

    Reputation Damage

    Bad or spammy backlinks can damage a website’s reputation. Links from bad sites with a lot of spam or questionable content can make both users and search engines suspicious. 

    For example, if a money advisory website gets links from gambling or adult-themed websites, it can hurt its image in the financial world. This might hinder good users from trusting it.

    Risk of Negative SEO

    Sometimes, bad people or enemies might use mean tricks on SEO by making harmful or spammy links to a website. They do this to try to make the website get in trouble or harm its reputation. Spammy links can drop your standard on Google in no time.

    For example, a competitor might use tricks like making cheap links to another company’s website or using tools to make lots of spammy links. They do this to mess up their search ranking and name.


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    What’s so Hard About High-Quality Links?

    Resource Intensiveness

    Making strong links takes a substantial amount of time, work, and cost. Building connections, making gripping content, and doing campaign work all need hard work and skill. Startups or small businesses with limited resources might have a hard time at this stage. 

    For instance, a novice business website that wants to get links from various startups and business leads might not have enough people or money to do that compared to the big companies that can enroll them easily.

    Constant Monitoring and Maintenance

    Making good connections isn’t a one-time job, it’s something you have to do throughout the period. Checking regularly if old links are still important and good, and always looking for new and better chances adds to the need for constant use of resources. 

    Not checking and updating the list of links often can cause old or not important links to build up. This can make the site weak over time. 

    By using these plans and following Google’s rules, websites can not only protect themselves from punishments but also develop a strong link network that helps their website stand out and be trusted online.

    Focus on Quality Over Quantity

    Focus on getting good connections from powerful sources related to your area. For example, a software company getting a link from a famous technology magazine in their area is more important than many links from small directories.

    Move the attention to making content that naturally gets links because of its worth. 

    Suppose a helpful blog post or a study can make popular websites or bloggers want to use and link to your content without being asked.

    Regular Audits

    Do regular checks of your website links using tools like Google Search Console or special SEO software. This will help you find and say no to poor-quality or spammy backlinks. 

    For example, if a health and wellness website finds useless connections from drug spam sites, it should immediately stop those links to avoid getting punished.

    Diversification

    Use different methods to get links from various platforms. For instance, writing articles for websites in your field, collaborating with renowned people in your niche, and creating unique content worth linking (graphics or studies) spreads your collection of inbound links.

    This reduces depending on one plan. This makes it safer when search engine rules change or you get punished for certain moves.

    Anchor Text Variation

    Use different words in the links that point to your website to keep your link setup looking natural. Stop always using the exact match keyword as anchor text. Instead, try using variations like brand terms, partial keyword matches, or natural language phrases. 

    For example, a website that sells sports stuff getting different links with text like “best sports items” or “trendy Nike sports shoes” seems more natural than just the repeated word “affordable sports equipment.”


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    If you get a link penalty from Google, it’s important to resolve this sooner and take action to avoid it in the future. Here is how you can recover from one:

    Distinguish Penalties

    Use Google Search Console to find out and learn about the penalties or steps taken by hand that affect your website. For instance, determining whether the punishment is a result of error, in linking or an algorithmic penalty like Panda or Penguin, can aid in devising a customized recovery plan.

    Examine to identify and remove or disapprove of any spammy links that violate Google’s guidelines. Utilize tools such as Moz Link Explorer, SemRush, or Ahrefs, to analyze the link profile. 

    If a website has been penalized due to paid links, they can reach out to the website owners. Request their removal or utilize Google’s “Disavow Tool” to detach from them.

    Reconsideration Request

    Correct the issues that led to the penalty and then submit a request for re-evaluation by Google. Explain the steps taken to address these problems, ensuring adherence to Google’s rules.

    If a website has resolved duplicate content issues, it should demonstrate its improvements and outline measures for avoiding such issues in the future.

    Prioritize High-Quality Content

    Concentrate on creating relevant content that fulfills user intent. By producing informative and interesting content, not only will trust be regained but also natural backlinks from reputable sources will be obtained.

    If a website has been penalized for keyword usage, it could alter its approach by focusing on creating valuable content that genuinely benefits users.

    Monitor and Adapt

    Keep an eye on the website’s performance, links count, and user activity measures after it gets better. Change your methods to match with new SEO rules and Google tips. This will stop you from getting punished in the future. Checking and fixing content and link-making methods often keep your website’s growth multiplying with time.

    Never Forget!

    Google keeps working on its system to always put user experience first when it comes to real and trustworthy content. Therefore, the success of link-building lies in:

    • User-Centric Approach: Focus on user experience when creating content and getting links.
    • Quality over Quantity: Google will keep caring about good backlinks. So, websites must put quality first instead of the number of links they get.
    • AI and Technology Integration: Use AI tools to understand connections and improve content based on Google’s changing rules.

    Link building can be very effective for your site but could drop you down if your practices are wrong in Google’s sight. It’s better to focus on making content better instead of link manipulation. Following Google’s rules, and going with natural links, leads to lasting success in link building.

    FAQs

    What causes Google to penalize your website?

    Google has its rule book, which every website using the platform source has to form. Using black-hat SEO techniques connects websites with unnatural links violating Google’s guidelines and resulting in a manual penalty.

    Google link penalty can be avoided by focusing on quality over quantity, natural link acquisition, regular audits, diversification, and anchor text variation.

    Google link penalties can be recovered by distinguishing penalties, link cleanup, prioritizing high-quality content, and monitoring the website’s performance.

  • 10 Highly Effective Strategies to Build Quality Backlinks in 2024

    Did you know that around 66% of web pages are unaware of how effective backlinks are? Their websites are missing out on the advantage that makes them popular. Meanwhile, the coolest and most visited pages are getting new backlinks every month, just like making new online friends.

    Getting noticed by Google is more than just numbers. The more backlinks a page has, the more likely it is to stand out. Some people pay $361 for a special link, while others pay around $77 for a special post.

    About 73% of websites link to each other, and almost half of the fresh pages are in this link friendship too. Not all links last forever, however, 66% of the links from the past nine years have vanished.

    The reason you need to know this is that backlinks are surely a good practice to gain organic traffic. But when it comes to link-building practice, you need to follow the right strategies to win the SEO. In this article, you will master highly effective strategies for link-building for the coming year.

    What Role Does Backlinks Play?
    Google’s Backlink Checklist
    Free Quality Link Building Tools
    Highly Effective Strategies to Build Quality Backlinks

    Quick Tips for Quality Link Building

    Search engine crawlers look at backlinks like votes, affecting the weight of your blog page in search results. The more quality links your blog page receives, the higher your chances of ranking in search results. Because of their links from several blogs worldwide, many authority sites consistently top the charts for competitive keywords.

    Two types of links make the difference:

    Dofollow Links
    Your goal is to build dofollow links. Dofollow links indicate to search engines that the page is worth following. A dofollow link from an authority website can quickly boost your page’s ranking.

    Nofollow Links
    Even though nofollow links do not directly affect a link’s ranking in search engines, they still have some significance. Social media links, for example, are nofollow, but search engines reward them with some weight, which positively influences your ranking.

    Nofollow and dofollow links both play a crucial role. A well-rounded and effective SEO strategy requires both types of links. If you only pursue dofollow links, you could face penalties from Google algorithms like Panda, Penguin, or Hummingbird.

    The Easiest Way To Build Backlinks

    To rank you higher in SERPs (Search Engine Results Pages), Google evaluates your backlink profile in the following ways:

    1. You should diversify your links with different DAs and PAs to create a natural-looking profile.
    2. To avoid coming across as manipulative, distribute links to internal pages (roughly fifty 50%) instead of concentrating only on the home page.
    3. For maximum effect, consider backlinks from websites in your business’s niche.

    To improve backlink practice in 2024, these factors—DA/PA, linked pages, and niche relevance—are essential. Even though these are crucial, practice other factors to improve your link-building plan.

    With multiple sources of backlinks, such as guest posts, link insertions, HARO (Help a Reporter Out), digital PR, business directory citations, and link exchanges, building a powerful backlink strategy can seem scary. This process can be simplified by using free backlink builder software, which can help boost traffic and revenue. In the end, it’s all about quality and relevance.

    1. Ahrefs tracks 2 domains and 10 backlinks for each request. 
    2. BuzzStream, a free platform for content distribution that helps with link-building 
    3. Semrush analyzes the websites of the competition to assist you in obtaining backlinks for your website. 
    4. Backlink Checker searches for every website for backlinks on it. 
    5. Haro receives three emails every day from journalists searching for sources to use in their pieces. 
    6. Majestic, a free tool for backlink analysis and backlink checking. 
    7. Monitor Backlinks to identify the highest quality backlinks pointing to a domain.

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    Building high-quality backlinks in 2024 requires various strategies to increase your website’s authority and visibility. Here are key strategies to consider:

    Guest Posting for Valuable Connections

    When you post valuable content to authoritative websites in your niche, you not only showcase your expertise but also earn quality backlinks. Guest posting has long been a powerful strategy for building high-quality backlinks. 

    If you write a well-crafted guest post and reach out to industry-specific blogs, you can expose your brand to a wider audience, increasing traffic and enhancing your site’s authority.

    Create Guides to Build Authority

    Creating in-depth ultimate guides attracts high-quality backlinks from other websites. Other publishers frequently link to these guides, which serve as users’ go-to resources.

    For instance, you make an ultimate guide on the newest trends. This practice establishes your content as a trustworthy resource and encourages others to link back.

    Using internal linking is a frequently overlooked tactic. In real this can greatly increase the value of your uncommon pages. By thoughtfully creating connections between relevant articles on your website, you improve the visitor experience and authority distribution.

    For instance, use internal links to existing relevant articles when producing new content to guide the audience and search engines to important information.

    Getting links from websites that are well-known in your industry is going to help with search engine optimization efforts. Find domain authority websites that are relevant to your industry and nurture connections. 

    Suppose your website is focused on digital marketing. If you get a backlink from an authoritative industry publication or a well-known digital marketing association, it can have an enormous influence on your rankings.


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    Use Infographics for Better Visibility

    Use infographics to enhance the visual appeal and linkworthiness of your content. Publications value original and interesting visual content. For example, making an infographic that highlights trends or breaks down complicated industry data can encourage wide sharing and earn useful backlinks.

    Assessing the backlink profiles of your competition in-depth may provide insightful information about possible linking opportunities. Determine the backlink sources that your competitors are using, and adjust your strategy accordingly.

    For instance, if your competitor’s website has backlinks from industry forums, you may obtain high-quality backlinks for your website by actively engaging in those forums.

    Become a Source for Reporters and Bloggers

    Being a go-to person for journalists and bloggers helps you become recognized as a thought leader in your field. Answer relevant questions and offer insightful replies. To get media attention and high-quality backlinks, you can connect with journalists looking for expert opinions by registering for services like HARO (Help a Reporter Out).

    Work on Creating Skyscraper Content

    Creating content for a given topic that is more effective than existing content is known as skyscraper content. For instance, if a popular industry report already exists, think about producing more thorough, current information. Positioning your content as the authoritative source, this tactic builds authority for your website, draws in links, and increases traffic.

    Establish the Connections with Old Sources

    Within your niche, identify out-of-date resources and provide updated data or better alternatives. Create a new version of an outdated industry guide, for example, adding the most recent developments and insights. Because users prefer current content, taking a proactive approach can result in natural link acquisition.


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    Participate in Associated Online Communities

    Engage in online forums about your sector or specialty. Take part in conversations and offer insightful contributions. Participating in forums, Reddit communities, or LinkedIn groups, for instance, can offer chances to share your knowledge and encourage community members to link back to your work.

    With multiple sources of backlinks, such as guest posts, link insertions, HARO (Help a Reporter Out), digital PR, business directory citations, and link exchanges, building a powerful backlink strategy can seem scary.

    This process can be simplified by using free backlink builder software, which can help boost traffic and revenue. In the end, it’s all about quality and relevance.

    • To optimize the value of your guide, add images, data, and practical information
    • Select trustworthy sources and make sure your guest post offers something special
    • To increase the legitimacy of your case studies and 10x your ROI, include testimonials, data, testimonials, and visual elements
    • To highlight the value of your content and to personalize your outreach, use tools such as Ahrefs
    • Make sure product and category pages on an eCommerce website have a comparable amount of backlinks
    • Internal linking builds the structure of the website and improves user experience
    • To improve your chances of being featured, make sure your responses are clear and helpful
    • Make an effort to actively promote your skyscraper content via email and social media

    Your backlinks plan for 2024 will be more successful if you remember this advice developing a varied and superior backlink profile. For long-term success, modify these strategies to fit your industry and keep an eye on the constantly changing SEO scene.

    FAQs

    Dofollow links indicate to search engines that the page is worth following. A dofollow link from an authority website can quickly boost your page’s ranking.

    Nofollow links do not directly affect a link’s ranking in search engines but they still have some significance. Social media links, for example, are nofollow, but search engines reward them with some weight, which positively influences your ranking.

    What is skyscrapper content?

    Creating content for a given topic that is more effective than existing content is known as skyscraper content.

    Ahrefs, BuzzStream, and Semrush are a few free quality link building tools.

  • How to Use the Power of Social Signals for SEO & Backlinks

    The power of social signals has transformed my profile on platforms like LinkedIn, and Instagram. Getting shares and likes not only helped my content gain visibility but also allowed me to expand my network.

    Forging meaningful connections through social media marketing was no joke. I used this personal experience to explore how social signals influence link-building and SEO.

    What exactly are social signals? A like, share, or comment on social media is a collective nod of approval in the world of digital marketing. These signals go beyond vanity metrics, influencing not only user engagement but also search engine ranking algorithms.

    There is more to social signals than popularity. They are some dynamic forces that shape the online narrative, indicating to search engines a brand’s relevance, credibility, and resonance.

    Understanding the Dynamics of Social Signals

    Impact of Social Signals on SEO & Backlinks

    How to Use Social Signals for SEO Success?

    Social Signals Evolution in SEO

    Understanding the Dynamics of Social Signals

    Indirect SEO Booster

    Likes, shares, and comments are just a few examples of the various interactions that make up social signals on social media platforms. Indirectly, social signals have a huge impact on SEO, even though Google says they don’t rank directly.

    Important components of the SEO environment, such as enhanced organic traffic and brand visibility, are frequently experienced by brands that actively participate in social media marketing.

    Raise Social & Brand Awareness

    Social media marketing is essential for raising brand awareness. Your brand’s reach increases with the number of times it is liked, shared, and discussed on social media sites like Facebook, Twitter, and Instagram. This enhanced visibility raises the likelihood of organic discovery, which leads to better SEO rankings.

    Increases Organic Traffic

    They help to draw organic traffic to high-quality content that is shared on social media. It creates a domino effect. And so, likes, shares, and comments from users who interact with your content drive traffic to your website. Search engines value this spike in organic traffic, and it will help improve your SEO rankings.

    The role that social signals play in link-building is one of the most important effects they have on SEO. Backlinks are created when users share your content, telling search engines that it is worthwhile to support and boost the site. Your URLs’ estimated worth and domain authority are both improved by having backlinks from trustworthy sources.

    Powers High-quality Content

    It is impossible to undervalue the significance of high-quality content in the SEO strategy. Social signals are frequently used to determine the quality of content. Search engine spiders receive powerful signals that your content is valuable and relevant when users interact positively, expressing their appreciation of likes, shares, and comments.


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    Social Profiles and Engagement Statistics

    Social media profiles play a vital role in search engine optimization and are more than just digital placeholders. Complete and active social media profiles demonstrate legitimacy and authenticity, which are factors that search engines take into account when ranking results. Metrics related to engagement, like the quantity of likes, shares, and comments, offer measurable information about the popularity of your content.

    The Trio Rule – LSC (Like, Share & Comment)

    The value of social signals is the volume of likes, shares, and comments. Each has specific roles within the SEO ecosystem. Likes communicate approval and interest. Shares increase your audience, and comments encourage engagement from the community. When these components are in perfect harmony, social signals have a greater influence on your attempts at SEO.

    Increases Domain Authority

    Social signals have a strong correlation with domain authority, which is an essential element of SEO. Higher domain authority is frequently associated with increased involvement in social media and tells the search engines that your website is reliable as a source of information. This element of promoting trust is extremely valuable in the cutthroat world of the internet.

    Tell Us the Value of URLs

    Traditional SEO factors do not determine the value of a URL primarily. One factor influencing a URL’s estimated worth is social signals. A URL’s visibility in search results may increase when it receives a lot of social media recommendations and shares. This gives the link more authority and credibility.

    Google’s Complex Algorithm

    Google did not officially acknowledge social signals as direct ranking factors, but there is mounting evidence that they have an impact on search results. The influence of social media on SEO is complex; for example, some searches show unique SERP elements that draw attention to content from social media platforms.

    How to Use Social Signals for SEO Success?

    Social Signals Increase Brand Value

    An essential component of effective SEO strategies is brand recognition. Using social media signals to promote your brand’s message and content creates a positive feedback chain. Users are more likely to search your content as they get to know it better through social media engagement.

    Better Social Engagement= High Website Ranking

    Website rankings and social media activity are not separate things. They are mutually dependent on one another in a mutually beneficial relationship. Creating content for social media platforms that appeal to users can boost engagement and improve the position of your website in search results.

    SEO success is still largely dependent on link-building, and social signals are essential in this regard. It is imperative to prioritize the gauge of backlinks obtained from significant social media exchanges over their quantity. A single, well-crafted backlink from an active social media post can be more powerful than several interchangeable links.

    Adapt to the Ever-Changing SEO System

    In the ever-changing world of SEO, flexibility is essential. It’s critical to stay up to date on algorithmic changes and new trends in social media marketing. Techniques that are effective now might require modifications tomorrow. Consistently evaluating and improving your strategy guarantees long-term success despite search engine algorithms that are always changing.

    Leveraging Social Media to Promote Local SEO

    Social signals are powerful tools for local SEO for businesses that target local audiences. Invite clients to check in, post reviews, and interact with your company on social media. Improved local search rankings are a result of localized social signals, which are important for businesses.

    Using Social Media & Social Signals To Rank Higher – Step By Step Guide For Each Platform

    Social Signals Evolution in SEO

    The use of social signals in SEO is a topic that will probably improve as digital media develops. Even though social signals aren’t a direct ranking factor, their indirect impact is probably going to become more significant. Long-term success depends mostly on staying ahead of the curve and modifying strategies as needed.

    It’s not just a fad! The use of social signals in comprehensive SEO strategies is a necessity. SEO is now a dynamic interplay of different digital marketing aspects rather than a separate discipline. Astute marketers are aware of the connections between social signals, the quality of the content, and the perception of the brand.

    Final Opinion!

    As a professional SEO blog writer, I can attest to the significance of a future-proof strategy on how social signals affect SEO and link building. Developing an adaptable strategy that takes into account user engagement, social media dynamics, and changing SEO trends will guarantee that your brand not only makes it through the competitive digital market but grows in it.

    FAQs

    What are social signals in SEO?

    Social signals in SEO are indications of a website’s popularity on social media, including likes, shares, and comments. While their direct impact on search rankings is debated, a strong social presence can indirectly benefit SEO by boosting visibility and traffic.

    What types of social signals are commonly considered in SEO?

    Common types of social signals considered in SEO include likes, shares, comments, followers/fans, social mentions, social linking, and engagement rate.

    Can social signals contribute to improving a website’s online reputation?

    Yes, positive social signals enhance online reputation, while negative signals can harm it.

  • All-in-One Guide to Master Skyscraper Technique

    The skyscraper method involves finding competitive content that currently gets links and high engagement. What is the goal? To develop outstanding content that other websites can’t help but link with.

    Just like the tallest structure in a city draws attention, the top resource in your niche receives those valuable backlinks. It’s like you “steal” those links by excelling in current content and building the road for a link-rich future.

    What is the Skyscraper Technique?
    How to Use the Skyscraper Technique

    Does the Skyscraper Technique Still Work?
    Why does the Skyscraper Technique Fail?

    How to Still Make It Work?

    What is the Skyscraper Technique?

    The Skyscraper Technique was an effective link-building tactic coined by Brian Dean in 2015. In layman’s terms, it consists of three major steps:

    1. Find high-performing content in your niche that already has a lot of backlinks.
    2. Improve, expand, and value the content by making it better, more detailed, and useful.
    3. Contact the appropriate people and encourage them to link to your re-written content.

    This strategy is based on the assumption that website owners naturally desire to link to the greatest resources accessible. By improving existing content, you want to “steal” important backlinks and lay the groundwork for long-term link growth.

    Now, let’s go over each stage and see how the Skyscraper Technique can help you propel your link-building game.

    How to Use the Skyscraper Technique

    Let us now discuss the first crucial step of the Skyscraper Technique:-

    Use Site Explorer

    Ahrefs Site Explorer
    Ahrefs Site Explorer

    Step 1: Use the Ahrefs Site Explorer- Go to Ahrefs and select the Site Explorer tool.
    Step 2: Browse to the Competitor’s Website. Enter the URL of a competitor or a major player in your niche.
    Step 3: Look into the “Best by Links” report. See the most linked-to content on the website.
    Step 4: Explore the Top-Linked Content to determine what draws backlinks.

    Use Content Explorer

    Ahrefs Content Explorer
    Ahrefs Content Explorer

    Step 1: Log in to Ahrefs and go to Content Explorer.
    Step 2: Enter niche-specific keywords or topics
    Step 3: Look through the results for “highly linked content” paying special attention to articles or content pieces with a high number of backlinks.
    Step 4: Simplify the content to choose ones for creating better content.

    Use Keywords Explorer

    Ahrefs Keyword Explorer
    Ahrefs Keyword Explorer

    Step 1: Return to Ahrefs and click on the Keywords Explorer in the tool option.
    Step 2: Look for keywords that are relevant and high-ranking in your niche.
    Step 3: Find content with Strong Backlinks. 
    Step 4: Look for keywords with a significant amount of backlinks. 
    Step 5: Copy them to use and arrange in your content piece further.

    Create Your Skyscraper Content

    Now that you’ve listed your competitors, it’s time to compete with them. The magic happens when you create the tallest skyscraper. Here’s a step-by-step guide:

    1. Carefully analyze the content you’ve selected. Recognize its strengths and weaknesses, as well as the reasons it is getting backlinks.
    2. Write 100x content by adding new thoughts, data, and opinions that improve current content.
    3. Use appealing visuals, including images, infographics, and statistics to improve the user experience.
    4. Divide the text into manageable chunks using headers, bullet points, and brief paragraphs.

    Pro Tip: 

    Your goal is to improve rather than imitate. Make your content the go-to resource in your niche by showing significant value.

    Reach Your Right Audience

    You’ve created a work of art; now let’s make sure it’s viewed by the correct audience. The “Reach out to the Right Audience” phase is about strategic communication. Here’s your strategic roadmap:

    1. Find influencers and voices of opinion in your niche who would be interested in your optimized content.
    2. Tools such as Ahrefs, Semrush, and even a basic Google search help in analyzing these major competitors.
    3. Make your outreach communications more personalized. Mention specific features of their work that coordinate with your topic.
    4. Explain why your content is valuable to them and how it enhances what they have in terms of content.
    5. Tools like Respona, Snov.io, and even basic Gmail can help you automate your outreach operations.
    6. Leverage mail merging options, auto follow-ups, and analytics to improve the performance of your reach.

    Pro Tip:

    Focus on creating connections with influential individuals. Genuine links lead to long-term collaborations and improved visibility.


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    Does the Skyscraper Technique Still Work?

    Now for the big question: Does the Skyscraper Technique still work for SEO? The answer is- Indeed, but performance depends on how you handle it. Here is how you can do this:

    1. Stay up-to-date on the latest developments in your industry. Your skyscraper should meet, if not go over, current content standards.
    2. It is not about producing an infinite amount of information; it is rather creating content with richness and relevance. Prioritize quality over quantity.
    3. Improve consistent user interaction. Make sure the content is mobile-friendly, user-friendly, and appealing to the eye.
    4. Include multimedia elements including photos, films, and interactive features. Make your content shareable and entertaining.
    5. When reaching out to influencers, be real. Make connections based on common interests and values.
    6. Consistency is essential. Update and optimize your material regularly to preserve its relevancy and credibility.

    Pro Tip:

    The algorithms of search engines change often, and your strategy should, too. Keep an eye out for system upgrades and develop your strategy as needed.

    You will not only ensure that the Skyscraper Technique remains effective, but you will also establish your content as the towering lighthouse in your niche.

    Why does the Skyscraper Technique Fail?

    Let’s look more closely at the Skyscraper Technique’s potential dangers. Understanding these details is essential for a pleasant journey. Here’s how it works:

    Using an Outdated Email Template

    Sending outreach emails with an out-of-date format is like wearing last season’s outfits – it makes a bad first impression. Maintain your email strategy by changing and honing your new outreach technique. Personalization and relevance are the keys to capturing the attention of influencers.
    Solution: Stay Updated

    Failure to Segment Your Target Audience

    Because not all influencers are the same, one-size-fits-all outreach is ineffective. Avoid the pitfalls of generic communication by defining your audience. Learn about their hobbies and preferences and then target your approach to them. A personalized strategy demonstrates that you’ve done your research and raises the likelihood of a positive response.
    Solution: Focus on Your Target Audience

    Not Engaging Enough People

    A common roadblock is a lack of reach. Don’t put all your eggs in the same basket. Connect with a wider range of influencers to expand your marketing efforts. The more you reach out, the more opportunities will present themselves.
    Solution: Expand your horizon

    Big Works Better

    Everything works well when quality serves your compass. Don’t fall into the trap of choosing quantity above quality. Identify influencers who share your values and are truly interested in your content. Backlinks from meaningful connections are more likely to be valuable.
    Solution: Prioritize quality over quantity

    Lack to Consider Brand

    Your brand is your identity, and it should shine through in all of your communications. Don’t let your brand image suffer in the pursuit of backlinks. Incorporate brand aspects into your messaging in an effortless way. A strong and recognized image can increase the value of your content to influencers.
    Solution: Work on brand image

    Pro Tip:

    We should view failures as beginnings. Analyze failed outreach as an opportunity to improve your plan. Adapt and learn from each engagement, taking comments and insights into account.

    How to Find Link Prospects for Skyscraper Link Building

    How to Still Make It Work?

    The Skyscraper Technique has its barriers, but it still has its way. Here’s how you can put it back on track for profitable outcomes:

    • Look at previous outreach failures. Identify patterns, learn what didn’t work, and apply this knowledge to improve your strategy.
    • Adapt to new email writing techniques and tools. Experiment with headlines, content, and call-to-action buttons. A/B testing can help you figure out what works best.
    • Make your message truly personalized. Include insights about the creator’s work and explain why your content is relevant to their interests. 
    • Extend your reach beyond emails. Engage with social media and influential people. Share their content, participate in debates, and build organic connections.
    • Change your emphasis from immediate backlinks to connection building. Meaningful contacts frequently result in long-term collaborations and organic link placements.

    Key Takeaways!

    As we conclude our exploration of the Skyscraper Technique, let us simplify the important insights that would help you with the skyscraper technique in SEO.

    1. Constant Growth: As the digital market shifts, so should your approach. To stay ahead of the curve, adopt a mindset of constant evolution.
    2. The Importance of Creativity: Don’t be afraid to experiment. The Skyscraper Technique is an old technique but with some creative content, it is effective.
    3. Strategy and Analysis: Statistics are your guide. Measure the performance of your skyscraper content regularly, evaluate statistics, and make data-driven decisions.
    4. Work in Collaboration: Teamwork is essential in the age of digital media. Connect with influencers, interact with your audience, and build a community around your work.
    5. Stay True to Your Brand: Your brand is your pillar. Maintain your brand’s authenticity and collaboration while hunting for backlinks.

    FAQs

    What is the skyscraper technique?

    The Skyscraper Technique is a link-building technique that involves identifying high-performing content with backlinks from various sources, developing an enhanced version of that content, and presenting it as an alternative linking option to publishers. The objective is to enhance your backlink profile by providing superior content.

    Why does the skyscraper technique fail?

    The skyscraper technique fails because of the following reasons:

    • Using an Outdated Email Template
    • Failure to Segment Your Target Audience
    • Not Engaging Enough People
    • Big Works Better
    • Lack to Consider Brand

    Does the skyscraper technique still work for SEO?

    Yes, the skyscraper technique still works for SEO but performance depends on how you handle it. Being real while reaching the influencers, being consistent, including multimedia elements, and making sure the content is user-friendly and mobile-friendly are a few steps to make the skyscraper technique work for SEO.

  • Broken Link Building: Complete Guide to Master BLB

    Back when I was 18, I had a website dedicated to my favorite Marvel Universe. It was a labor of love, but my pages often suffered from errors like 404—Broken Links. Obviously, it resulted in weak SEO.

    Those broken links on my fan site were like torn pages in a comic book—frustrating and misleading for visitors. Since then, I have had to eat SEO every day.

    Broken links are trash! That’s how I believed, only to discover—that’s not it. Broken link-building practices can power these dead pages to connect and walk alive.

    Today, you’ll learn how these broken links can build a strong linking asset for your website. A powerful solution to strengthen your website SEO.

    What is Broken Link Building?
    How does Broken Link Building Work?
    How to do Broken Link Building?

    “Broken Link” similar to its name, means broken, missing, or not found pages on search engines with some error. Most people don’t know that these broken links fixating can boost their position on search engines. The term used for this is — “Broken Link Building”

    Now how you can use these broken links? Collect them, swoop in, and rebuild them. It’s that simple if you do the right practice and understand how this link-fixing works. You’re not just repairing links; you’re creating new ways for potential customers to enter your store on the web.

    Assume a popular blog in your niche topic has a broken link linking to a no-longer-existent resource. You can step in and provide excellent replacement content. Your website receives an increase in visitors, and search engines give you a thumbs up.

    Links are the love language in the eyes of search engines. They are a powerful indicator of the standard of a website and the value it provides to its audience. So, according to a search engine, your site needs to be a good boy. It’s a good deed in its eyes to fix up any broken or dead links, ensuring all URLs are working and unbroken.

    However, for big websites, this process is more difficult than it appears. Finding and changing broken links distributed over various articles, blog posts, and resources takes a significant amount of time and physical labor. You can resolve these annoying links by creating better replacement content for them.

    Broken links are more than simply annoyances. They result in a loss of website visits and, ultimately, paying clients. So, you have the right opportunity to be the good boy and multiply your website’s scoreboard.

    I’ll break down the process step by step, like a GPS for your broken link-building journey. 


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    We get a bunch of emails asking to add their links to some of our respective content pages. And guess what, they never even get a reply. Why? Because that’s not going to help us in any way.

    However, that’s not the case with broken link building. If someone brings value with their replacement content, to fix our broken links, it’s a fair deal. Here is how you can do this practice-

    Should You Pursue a Broken Link Opportunity?
    Should You Pursue a Broken Link Opportunity?
    1. Search Broken Pages with Backlinks
    2. Chose for ‘Good’ links 
    3. Create the Best Replacement Content
    4. Use Your P2 Game (Perfect Pitch)
    5. Pitch n Repeat

    Start looking for broken pages with backlinks from your site. You can do a backlink audit using the Semrush tool or any other SEO tool. You can identify broken backlinks by checking for URL and server errors.

    Backlink Audit
    Backlink Audit

    The tool’s “Audit” tab filters for URL errors, and helps remove potentially damaging backlinks. The “Toxicity Score” filter ensures non-toxic backlinks, preventing damage to the website.

    Toxicity Score Filter
    Toxicity Score Filter

    Look for your Competitor’s Broken Pages

    • Open your go-to SEO tool—let’s take Ahrefs for the competitor’s research. It’s the best
    Ahrefs Tools
    Ahrefs Tools
    • In the search bar, enter your competitor’s domain, the one you find effective
    • Find the “Best by Links” option in Ahrefs. It’s akin to their trophy case, featuring your competitor’s most linked-to pages
    • You can also use the “check my links” Google extension. It’s free and works for the same cause
    Ahrefs Search Bar
    Ahrefs Search Bar
    • Use the filter “only broken” links to find pages with 404 errors or pages that have been moved (301 redirects). 
    • These are the breadcrumbs that will lead you to the broken links
    • Dive deeper into the websites that have linked to their content. No less than the “20 referral domains” volume should be on your list
    • From the list of pages, look for the ones suitable for you
    Ahrefs - List of Pages
    Ahrefs – List of Pages

    Pro Tips:

    Analyze the top competitors in your niche. Don’t just stick to one. Browse to the “Competing Domains” report in “Site Explorer” to see if other websites are ranking for the same keywords.

    Look for Broken Pages About a Topic

    Now, focus on broken pages related to a specific topic. Here’s how:

    • Choose your niche topic, something broad that is relevant. Assume you’re into fitness and your topic is “High-Intensity Workouts.”
    • Use Ahrefs (or any other SEO Tool)
    • Start your trusted tool and enter a keyword relating to your selected topic
    • Return to the “Best by Links” section, but this time look at it from a conceptual standpoint
    • You’re looking for pages that used to rule the subject but are currently out of favor
    • To find broken or removed pages, use the same 404 or redirect the “only broken link” filter
    • Your goal is to identify pages that were once the top trends but are no longer the same
    • Now, analyze the content and prepare a better one
    • Similarly, explore diverse topics you can search, analyze, and create

    Pro Tip:

    Select the broken link you want to replace and enter the URL into the “Wayback Machine”. This tool allows you to view a web page, as it was back then. More often, you’ll be able to find a screenshot of the page when it was public. So, you can now analyze and start preparing better content.

    Wayback Machine Tool
    Wayback Machine Tool

    Now, the broken links in the shadows of your competitors’ websites. Here’s a guide:

    • Choose a formidable competitor, someone whose every move you’re keen on tracking.
    • Ahrefs is your tool of choice – enter the competitor’s domain and prepare to infiltrate.
    • Ahrefs has a nifty section called “Outgoing Links.” It’s like the blueprint of your competitor’s secret weapons.
    • These are the links they trust, and you’re looking for the ones that have lost their way.
    • Apply the broken link filter – 404 errors or redirects are your breadcrumbs.
    • Go for links that complement your offerings, making the replacement seamless.
    Selection of the Links
    Selection of the Links

    Pro Tips:

    Regularly update your competitor list; new contenders may have appeared.

    • Think of the key topics in your industry that serve as hubs for resources. It could be “Ultimate Guides” or “Resource Lists.”
    • Use Ahrefs – enter a broad keyword related to your industry, and let it guide you to the resource pages.
    • You will see several pages that could serve as broken link-building opportunities.
    • Navigate through the resource pages and keep an eagle eye on outbound links.
    • Apply the “broken link filter”. The 404s and redirects are where your X marks the spot.
    • Use the broken links that align with your niche. You’re not just adding any link; you’re providing value.
    • Your replacement content should offer value to the reader and viewers

    Pro Tip:

    Explore different types of resource pages. In Google, use the following search terms to find resource pages:

    • “Keyword” + inurl:resources
    • “Keyword” + intitle:links
    • “Keyword” + “helpful resources”
    • “Keyword” + “useful resources”
    Google search for Resource Pages
    Google search for Resource Pages

    Not all links are ‘good’ links. As a result, you should choose your efforts strategically. Let us now begin the process-

    • Check the domain authority of that link site using tools such as Moz or Ahrefs. Look for links with high-DA (Domain Authority) sites. They are more SEO-friendly.
    • A link from a niche-specific site is worth more than a generic one.
    • A healthy link profile contains a variety of link types, including dofollow, nofollow, text, and image links.
    Ahrefs - Referring Domain
    Ahrefs – Referring Domain
    • Research into the existence of a broken link. Was it a citation, a reference, or a recommendation
    • Analyze the anchor texts in the broken link. Follow them in your replacement content to ensure an effortless shift
    • Prioritize quality over quantity. One link from a high-authority site may outshine many from low-authority ones

    Create the Best Replacement Content

    Now that you’ve found and analyzed your broken link treasures, it’s time to create your masterpiece – the replacement page!

    • Go through the original content
    • Analyze the original content gaps
    • Divide it into pieces or steps for simple use
    • Enhance your content with the most current information & industry data. It boosts reliability and makes your page more linkable
    • Make use of visuals, infographics, and videos. Visual content is easy to understand and share
    • For easier reading, use brief paragraphs, bullet points, and subheadings
    • A page that is easy to use is more likely to keep users and earn natural backlinks
    • Naturally, blend relevant keywords within your piece of content

    Pro Tips:

    Your replacement page does more than just fix a broken link. It also improves the user experience. Consider your page to be a magnet, automatically attracting links for its worth and appeal.

    Use Your P2 Game (Perfect Pitch)

    It’s time to take the stage and tell the world about your PERFECT replacement page. Your call is to reach out, and here’s how to do it skillfully.

    • Determine the contact information for the webmaster or site owners whose pages have broken links
    • Tools like Hunter and Voila Norbert help you search for any VIP’s mail with their name
    • Your pitching email is your initial point of contact. Make it customized, clear, and to the point
    • Mention the broken link, thank them for their content, and offer a solution

    “`

    Greetings, Brian Dean

    I hope this email finds you in good health. I recently discovered your great [5 easy steps to find broken links and power them] page, and I couldn’t help but notice a broken link pointing to [page url]. As someone who is really interested in [SEO & marketing], I recognized an opportunity to help by providing an up-to-date and thorough resource to fix this out.

    I’ve created a replacement page that fits appropriately with the rest of your content. You can find it at [Your Replacement Page URL]. Use it, and be sure to let me know how it enhances your existing masterpiece.

    Looking forward to hearing from you!

    Best,

    “`

    Don’t give up if you don’t receive a response after your first email. After a week, send a courteous follow-up email. Persistence pays off. Often it’s as simple as catching them at the right time.

    Pro Tip:

    Your strength is personalization. Mention specific parts from their text to demonstrate that you’ve done your research. Be sincere and polite. You’re not simply asking for a favor; you’re providing value.

    Pitch n Repeat

    Don’t just stop there with 10 to 20 mail thinking that’s enough. It’s a long-term conversion process. You are not just offering your article but building a long-term relationship. 

    Go for all your best pitches to the big and small players. Address them by name, acknowledge their significant work, and convey genuine admiration.

    Convey how your replacement page is a collaborative effort rather than a gift. The idea is to create a connection that would work for a long-term conversion link.

    Pro Tip:

    You can try tools like “Ninja Outreach”, and “Find that lead” or you can go hand in hand with Gmail. It’s evergreen. You can adapt to the CloudHQ free extension on your Gmail account. It helps you manage the flow. Also, you can use links within the email text copy. This simplifies your work.

    SEO Link Building: How to Get Powerful Links in 2023

    Final Notes

    Bravo! You have accomplished the small process. Now here are some notes that can help you in the overall process of SEO-

    1. Track Your Success – Monitor the performance of your replacement pages. Tools like Google Analytics and Ahrefs can provide information on traffic and link growth.
    2. Maintain an Adaptive Approach – Adaptability is the key to long-term success in the fast-paced world of SEO.
    3. Build Relationships, Not Just Links – Keep in mind that every website has a human behind it. Develop genuine connections with webmasters, influencers, and other link builders.
    4. Educate and Share Your Knowledge – Not only does being a valuable contributor to the industry increase your authority, but it also enriches the SEO community.

    Leave your queries in the comments below. Let’s figure things out for you!

    FAQs

    Broken Link similar to its name, means broken, missing, or not found pages on search engines with some error.

    A backlink can be exemplified by any article that includes a hyperlink leading to another source or website.

    Broken link building can be done by following the below steps:

    1. Search Broken Pages with Backlinks
    2. Chose for ‘Good’ links 
    3. Create the Best Replacement Content
    4. Use Your P2 Game (Perfect Pitch)
    5. Pitch n Repeat
  • Mobile-First Link Building: Best Practices to Overcome Challenges

    You have the finest website with top-notch content and well optimized yet not discovered by the huge online audience. In this era of mobile-first indexing, where 65% of queries come from the phone, you need to understand how your link-building practice could up your game!

    Most SEOs don’t need convincing that links are important. The fact — internal links account for a far larger part of a page’s strength than external links do. Another fact — both links drive your position on search results.

    It is reasonable to believe that adding a landing page to your top navigation results in more meaningful backlinks. That’s exactly how important links are for a website to reach its audience.

    Let’s learn about link building on desktop and mobile platforms. We’ll see why they’re different and why this is important. We’ll also find out how to overcome challenges without affecting user experience.

    Understanding Mobile-First Indexing
    Link Building Impact on SEO
    Best Practices for Mobile-First Link Building

    Challenges in the Mobile-First Link Building Expedition

    Takeaway

    Understanding Mobile-First Indexing

    Have you ever wondered how Google views your website when it appears on a mobile device? Think of Google as an active explorer exploring your site’s mobile version. It prioritizes mobile-friendly content as it crawls and indexes. Similar to a well-arranged bookcase with the most appropriate books placed at eye level.


    What is Google’s Mobile-First Indexing (Explained)
    Google is planning to implement its Mobile-First indexing on all its websites. Lets understand, What Mobile-First Indexing is all about


    Google’s mobile-first index has changed SEO since 2019, particularly for link-building practices.

    Link builders should update their strategies to focus on creating high-quality backlinks. This will improve mobile user experiences and site responsiveness. Google now prioritizes mobile versions of websites for indexing and ranking.

    Look at LinkedIn. The website appears prominently in search results for keywords because of its good backlinks and organized data. This leads to faster loading on all devices.

    Here is how link building impacts SEO-

    • Improves the position in search engine rankings
    • Backlinks increase the authority and credibility of a website
    • Link building fuels referral traffic to a website
    • Relevant anchor text increases the relevancy of a website for particular keywords
    • It helps in building a reputation and increasing brand awareness
    • It increases the website’s organic traffic
    • Backlinks result in rising leads and conversion rates
    • Link building improves a website’s SEO performance

    Google’s mobile-first index requires a website’s mobile interface to be user-friendly and responsive for indexing and ranking. Here is how you must consider mobile first-link-building practices to ensure that you are providing enhanced user experiences and site responsiveness.

    The key element of navigation is internal links. Consider them as the road signage that guides users across the environment of your digital service. Airbnb includes links in its mobile app so that customers can explore various destinations.

    Links from other websites promote your website. Think of them as digital world referrals. Neil Patel’s content stands out online because it has high-quality backlinks from reliable sources.

    Responsive Website Design

    In the era of mobile-first content, creating a responsive website is not a trend, but a need. No matter which device you use, a responsive website, like Amazon‘s, always gives a consistent user experience. This improves user engagement and increases the efficiency of your link-building practices.

    Amazon Website
    Amazon Website

    Optimize Content for Mobile Users

    It takes more than just organizing text onto a tiny screen to provide content for mobile viewers. It all comes down to providing an engaging experience. Consider the Quora mobile website, which captivates readers with each swipe and offers more than just content. It has an easygoing, and scroll-worthy experience.

    Effective SEO

    The secret sauce for ranking on search engines is optimizing content for SEO. It is about improving your content for both users and search engines. Buzzfeed’s mobile content optimization is a masterclass – short, engaging, and purposefully designed to attract the attention of both users and search engine algorithms.

    To overcome these obstacles, a thorough mobile-first link-building strategy is required. Consider the specific elements of mobile search and user behavior. Link builders can ensure that their efforts contribute to good SEO and better mobile user experiences by adapting to the mobile-first context.

    Inadequate Navigation System

    The difficulty of failing navigation elements is akin to exploring without signposts. Many websites’ mobile navigation features are not efficient for mobile users. Small buttons, a lot of options, poor placement, and a lack of responsiveness are some common problems.

    Solution- To address this, perform a full audit of your mobile site’s navigation, ensuring that every part is easily accessible. TED has simplified mobile navigation, making it easy for viewers to find and engage with their content.

    Slow Sites Never Win

    In the mobile-first era, speed is everything. Users won’t put up with a slow website. They bounce back to the other page. This might not concern you in words, but your conversion rate drops at a high speed when this happens.

    Solution- Compressing pictures, optimizing browser-cached data, and optimizing code will help to speed up your page. You can use tools like PageSpeed Insights, and Dareboost to check and improve website speed. Consider how Google ensures incredibly fast speed on its mobile site, establishing a benchmark for others to follow.

    Website for Various Devices

    Creating a mixed device structure itself is a challenge. Make sure your site looks great on a variety of screen sizes and resolutions. Netflix successfully navigates this complication by providing a uniform and visually appealing experience across a wide range of devices.

    Solution- The best solution is to opt for a responsive web theme. You can find free templates or create your responsive website on free platforms like BootstrapMade, and Colorlib. Also, ChatGPT if you know how to give the exact prompts.

    Mobile-First Content Creation

    It might be difficult to create content that appeals to mobile consumers while being relevant. Aim for a good balance of interesting visual and informative content. HubSpot achieves this balance, giving essential data without affecting the user experience.

    To create engaging content for mobile users, focus on being concise, using rich imagery, and making it personal. Also, make sure to use mobile-friendly platforms and track performance.

    Content Localization for Mobile Users

    Because mobile searches frequently contain local intent, it is critical to customize your content to specific regions. TripAdvisor does a good job in this area. It gives recommendations based on where the user is, which makes it more useful and engaging.

    Solution– Through the use of a location-based API, you can access the user’s location and customize the content according to the region. Try Google Maps Geolocation API. It offers a free version that offers the most – 2500 daily requests.

    Mobile-First Indexing

    Takeaway

    • Error – Key navigation elements sometimes vanish on mobile devices, frustrating users. (Missing Links and Mega-Menu Chaos)
    • Tip – Instead of eliminating linked widgets, consider shifting them to the bottom of the page

    To save screen space, try new ideas like tabs, carousels, and expandable sections

    • Error- Deep linking on mobile devices might be problematic, making it tough to direct users
    • Tip- Instead of crowded mega-menus, use breadcrumbs, contextual links, and internal search functionality for seamless navigation
    • Error- Problem with Navigating the Mobile Linking
    • Tip- Update navigation features and deep linking systems to be mobile-first-friendly

    Effective mobile link-building requires updating features rather than deleting them to improve user experience and engagement.

    Since you’re armed with the knowledge, it’s time to work your link-building game in the mobile-first index era. Share the errors you’re facing while working with mobile-first indexing. Let’s resolve it for you!

    FAQs

    What is mobile-first indexing?

    Google’s Mobile-First Indexing is like putting more importance on a website’s mobile version when deciding how high it should appear in search results. This is because lots of people use phones to browse the internet. To do well in searches, websites need to make sure their mobile version works well and looks good.

    The challenges in mobile-first link-building are Inadequate Navigation Systems, Slow Sites, Websites for Various Devices, Mobile-First Content Creation, and Content Localization for Mobile Users.

    How long does it take for Google to index a site?

    Google takes as little as 4 days and up to 6 months to crawl or index a site.

  • The Benefits of Using AI Video Generation Tools for Your Business

    This generation is all about reels, and visual content that is shorter, more appealing, and to the point. Ever wondered what makes these tiktoks, shorts, and reels so addictive in the first place? Well, it is the medium and the purpose. Video content has become a powerful tool for businesses to engage with their target audience. It allows brands to convey their message in a visually captivating and compelling way. However, video production and editing can be a time-consuming and costly process, especially for businesses with limited resources. This is where AI video generation tools come into play.

    Understanding AI Video Generation Tools
    The Benefits of AI Video Generation Tools for Businesses

    Best Practices for Using AI Video Generation Tools

    The Future of AI Video Generation Tools

    Understanding AI Video Generation Tools

    AI video generation tools leverage artificial intelligence algorithms to automate the process of creating and editing videos. These tools analyze raw video footage or text input and generate high-quality videos that meet the specific requirements and preferences of the user. By eliminating the need for manual video editing, these tools offer businesses a cost-effective and efficient solution to produce professional-looking videos.

    The Benefits of AI Video Generation Tools for Businesses

    Time and Cost Savings

    One of the primary benefits of using AI video generation tools is the significant time and cost savings. Traditional video production and editing processes can be labor-intensive, requiring skilled professionals and expensive equipment. AI video generation tools automate many of these tasks, allowing businesses to create videos in a fraction of the time and at a fraction of the cost.

    Increased Efficiency and Scalability

    AI video generation tools streamline the video production process, making it more efficient and scalable. These tools can generate videos quickly and easily, allowing businesses to produce a large volume of content in a short amount of time. This increased efficiency and scalability enables businesses to meet the growing demand for video content across various platforms.

    Customisability and Personalisation

    AI video generation tools offer a high degree of customizability and personalization. Businesses can input their desired text, images, and branding elements, and the AI algorithms will generate videos that align with their specific requirements and style. This level of customization allows businesses to create videos that reflect their brand identity and resonate with their target audience.

    Enhanced Creativity and Innovation

    AI video generation tools bring a new level of creativity and innovation to video production. These tools often come with a wide range of templates, effects, and styles that can be easily applied to videos. Businesses can experiment with different visual elements and storytelling techniques, leading to more engaging and captivating videos that leave a lasting impression on viewers.

    Improved SEO and Online Visibility

    Video content has become a crucial component of SEO strategies, as search engines prioritize video results in their algorithms. By utilizing AI video generation tools to create high-quality videos, businesses can improve their online visibility and search engine rankings. Videos are more likely to be shared and engaged with users, leading to increased organic traffic and brand exposure.

    Best Practices for Using AI Video Generation Tools

    To make the most out of AI video generation tools, businesses should follow these best practices:

    Define Your Video Goals and Audience

    Before using an AI video generation tool, it’s essential to define your video goals and identify your target audience. Understanding the purpose and intended audience of your video will help you choose the right templates, styles, and messaging that align with your objectives.

    Customize and Brand Your Videos

    While AI video generation tools offer pre-designed templates and effects, it’s crucial to customize and brand your videos to reflect your unique identity. Add your logo, color scheme, and other branding elements to create a consistent and cohesive visual experience for your audience.

    Experiment with Different Styles and Formats

    Don’t be afraid to experiment with different styles and formats offered by AI video generation tools. Test different visual effects, transitions, and storytelling techniques to find what resonates best with your audience. By being creative and innovative, you can create videos that stand out from the competition.

    Optimise for SEO

    To maximize the SEO benefits of your videos, optimize them for search engines. Add relevant keywords to your video titles, descriptions, and tags. Additionally, include a transcript of the video content to improve accessibility and search engine indexing.

    Monitor and Analyse Performance

    Regularly monitor and analyze the performance of your videos to understand what works best for your audience. Pay attention to engagement metrics, such as views, likes, comments, and shares. Use this data to refine your video strategy and create more effective content in the future.


    Top AI-powered Video Editing Tools
    AI-powered video editors automate various aspects of the video editing process, making it faster, easier, and more accessible to users at all skill levels.


    The Future of AI Video Generation Tools

    As AI technology continues to advance, we can expect significant advancements in AI video generation tools. Here are some future trends and developments to watch out for:

    Improved Realism and Quality

    Future AI video generation tools will likely offer even more realistic and high-quality video outputs. Advancements in deep learning algorithms and computer vision will enable AI to generate videos that closely resemble professional human editing.

    Enhanced Customisation and Personalisation

    AI video generation tools will become increasingly sophisticated in tailoring videos to individual preferences. From personalized messages to dynamic content, businesses will be able to create videos that resonate on a deeper level with their target audience.

    Integration with Other Tools and Platforms

    AI video generation tools will likely integrate seamlessly with other video editing and production tools, as well as popular social media platforms. This integration will make it easier for businesses to create, edit, and distribute videos across multiple channels.

    As the use of AI video generation tools becomes more prevalent, the establishment of ethical and legal standards will be crucial. Clear guidelines and regulations will ensure transparency, accountability, and fairness in the use of AI-generated videos.

    Conclusion

    AI video generation tools have revolutionized the way businesses create and edit videos. With their time and cost-saving benefits, increased efficiency and scalability, customizability and personalization options, enhanced creativity and innovation, and improved SEO and online visibility, these tools have become indispensable in the digital marketing landscape. By following best practices and staying abreast of future developments, businesses can leverage the power of AI video generation tools to create engaging and impactful videos that drive results for their brand. However, AI is as good as our creative liberties, and hence more emphasis should be laid on the right kind of inputs in order to achieve better results.

    FAQs

    What are the benefits of using AI video-generated tools?

    The benefits of using AI video-generated tools are:

    • Time and Cost Savings
    • Increased Efficiency and Scalability
    • Customisability and Personalisation
    • Enhanced Creativity and Innovation
    • Improved SEO and Online Visibility

    How can AI video generation tools help in improving SEO ranking?

    By utilizing AI video generation tools to create high-quality videos, businesses can improve their online visibility and search engine rankings. Videos are more likely to be shared and engaged with users, leading to increased organic traffic and brand exposure.

  • How to Improve Google Ranking Without Getting Penalized?

    Whenever we search for a keyword in Google’s search results, it is always the first three results that we click to get the information. In this digital era, having your page appear at the top is paramount for any online business.

    One of the most important facts about having your webpage rank at the top of the search results is that it receives the most visibility and exposure to users searching for relevant keywords. Most people tend to click on the top search results, and being in that prime position increases your chances of attracting organic traffic to your website. It also goes without saying, achieving a top position on Google’s search results page gives you a competitive advantage over other websites in your industry. It allows you to stand out from the competition, attract more attention, and capture a larger share of the search traffic.

    But here comes the question, how do you improve your Google ranking without getting penalized? To clear this doubt, this article summarises the key points to enhance your Google ranking.

    Understanding the Importance of Google Ranking
    Stay Up-To-Date on Google Algorithm

    Conduct Keyword Research and Optimization
    Create High-Quality and Relevant Content
    On-Page Optimization
    Create or Earn High-Quality Links
    Have a Solid Social Media Presence
    Strengthen User Experience and Site Usability

    Understanding the Importance of Google Ranking

    Google’s algorithms consider numerous factors when ranking web pages, if you do not follow these factors, there is a chance for you to get penalized. Therefore, it’s essential to focus on providing valuable, user-friendly content to improve your chances of ranking at the top.

    Ranking at the top of the search results typically leads to higher click-through rates. Users often perceive the top results as more credible and trustworthy, making them more likely to click on those links. A higher CTR means more visitors to your website, potentially leading to increased conversions, sales, or engagement.

    Take a look at the following measures to improve your webpage ranking on Google:

    Stay Up-To-Date on Google Algorithm

    According to Moz, Google updates its algorithm 500 to 600 times a year. To make sure you are on track, always check out for updates on Google algorithm. You can use the following methods to stay informed about algorithm changes:

    Official Google Announcements

    Google occasionally announces major algorithm updates through its official channels, such as the Google Webmaster Central Blog. Tracking these announcements might provide you with information on important updates and adjustments.

    Google Search Console

    You can regularly keep an eye on your website’s performance and search statistics on Google Search Console. It can offer details about Google’s probable difficulties, indexation status, and search visibility. Algorithmic changes can be detected by changes in the functionality or visibility of your website.

    Google Search Central Blog

    Search engine optimization, algorithm improvements, and best practices are covered in depth in the Google Search Central Blog. For the most recent information and analysis from Google, you can follow this blog.

    SEO News Websites and Forums

    Engaging in reputable SEO forums like WebmasterWorld and Search Engine Journal can help you stay informed about algorithm changes through discussions and shared experiences.

    5 Quick Ways to Improve Your SEO Rankings

    Conduct Keyword Research and Optimization

    The next step is to have keyword research. Keyword research can help you find the right words and phrases users are typing into search engines to find your goods or services. If you use these keywords wisely in your titles, headers, meta descriptions, and body text to optimize your content, there is a higher probability that your webpage won’t be penalized. However, be careful of keyword stuffing or using too many keywords because that might result in penalties.


    10 Best Keyword Rank Tracking Tools For SEO – Free and Paid
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    Create High-Quality and Relevant Content

    “Content is King”, may sound old, but, it is still relevant even today. Concentrate on creating insightful, unique, and interesting material that speaks to your target market. Additionally, make sure your web content is useful, impactful, well-structured, and answers all of the consumers’ questions.

    On-Page Optimization

    Without on-page optimization, your webpage can never get its credibility. On-page optimization plays a crucial role in improving your website’s visibility and Google ranking. It involves optimizing various elements on your web pages to make them more search engine-friendly and attracts potential customers. By optimizing elements such as meta tags, headings, URL structure, and keyword usage, you can increase the chances of search engines ranking your pages higher in relevant search results.

    You can also organize your content with proper headings (H1, H2, etc.) and subheadings, using bullet points or numbered lists, and incorporating relevant images or multimedia elements. This structured approach makes your content easier to read and digest for users and search engines.


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    The next step is to get links from trustworthy and pertinent websites to develop a solid backlink profile. You need to focus on acquiring natural and organic links through techniques like guest blogging, influencer outreach, and creating shareable content. Additionally, you may employ links like editorial links, internal links, or scale link building. But stay away from link schemes and link purchases since they might get you in trouble or penalized.

    Have a Solid Social Media Presence

    That’s right, you need to maintain a strong presence on most social media platforms. You might ask what it has to do with Google page ranking. By 2027, it is anticipated that there will be approximately six billion social media users worldwide. This is why, you need to be active when it comes to social media. Through the help of social media platforms, you can amplify your content, engage with your audience, and build brand visibility. However, social media marketing doesn’t have a direct impact on ranking, it can indirectly influence your search visibility through increased traffic and brand mentions. For instance, creating a Google Business profile can increase web traffic and give you the desired results. Of course, there are other social media platforms you can use like Facebook, Instagram, and Twitter, which are highly widespread and used by billions.

    Strengthen User Experience and Site Usability

    By user experience, we mean to say that users should have a positive experience when they visit your website. How is that possible? By making sure, the website is easy to navigate and contains an appealing design. No user will like a website if it is slow and takes a longer time to load. Therefore, prioritize the speed and load time of your website, as it can trigger frustration among users. Maintaining good speed and performance can impact your website’s bounce rate, which is necessary for Google ranking. Besides this, optimize your site for various devices and screen sizes for mobile-friendliness.

    Conclusion

    By implementing the above-mentioned factors, it is possible for your website to not get penalized. But it is also critical to remember, that improving your ranking is a long-term process that requires consistent effort, quality content, and adherence to ethical SEO practices. So, take time to fully understand what exactly your business and target audiences’ needs and research accordingly without having to burn your pockets for penalties.

    FAQs

    What are the methods to stay informed about Google algorithm changes?

    Following are the methods to stay informed about algorithm changes:

    • Official Google Announcements
    • Google Search Console
    • Google Search Central Blog
    • SEO news websites and forums

    How does keyword research help in improving Google ranking?

    Keyword research can help you find the right words and phrases users are typing into search engines to find your goods or services.

    Natural and organic links can be acquired through techniques like guest blogging, influencer outreach, and creating shareable content.