Tag: SEO Tools

Top Website Traffic Analysis Tools to Use

These days, no matter how large or small your business is, it is mandatory to have a website in order to succeed in the digital age. A website assists not just with marketing the firm online but also builds trustworthiness. It would be right to state that, in this period, the success of an enterprise is linked to its website too. In an era where the web has made our lives much more comfortable, folks tend to browse internet websites to find out what type of product and service the company provides.

Websites grant businesses tremendous opportunities and are accessible to a number of individuals further than geographic limits. The prominence of the business also rests on website traffic. Website traffic stands for the number of visitors that go to the website. The movement of the website will gauge the performance of the webpage and the information gives an awareness of from where most of the traffic is arising from. It likewise shows how visitors interact with the sight.

“Today it’s not about ‘get the traffic’ – it’s about ‘getting the targeted and relevant traffic.’”

–Adam Audette

Checking website traffic is an essential aspect of any website owner or digital marketer’s job. Understanding how users interact with your website, what pages they visit, and how long they stay on your site can provide valuable insights into how to improve the user experience and increase conversions. However, collecting and analyzing this data can be a daunting task, which is why website traffic analysis tools have become a must-have for any website owner or marketer.

Website Traffic Analysis Tools

Website traffic analysis tools are software programs that help you collect and analyze data about your website visitors. They can track metrics such as the number of visitors, page views, bounce rate, and time on site. Many tools also provide insights into where your traffic is coming from, such as search engines or social media, and can even track user behavior on individual pages. With this information, you can identify areas of your website that may be confusing or unappealing to users, and make changes to improve the overall user experience.

In this blog, we will introduce you to some of the most popular website traffic analysis tools available. We will also let you know the features and how to effectively use these tools to improve your website’s performance and drive more conversions. Whether you’re a website owner, marketer, or developer, this blog will give you the knowledge and tools you need to take your website to the next level.

So, let’s look at the top 10 tools to analyze websites.

Mixpanel
Hotjar
Matomo
Kissmetrics
Clicky
Google Analytics
Sitechecker
SimilarWeb
Semrush
Ahrefs
Ubersuggest
Serpstat
Mouseflow
Hubspot CMS
SpyFu

Mixpanel

The advanced analytics platform, Mixpanel helps businesses understand the interactions of users across both web and mobile applications. By deep insights into user behavior, it empower product teams to informed decisions in terms of improving engagement and optimizing performance. With a robust event-based tracking system, it allows teams to begin analyzing user journeys, measuring key metrics, and real-time identification of trends.

This helps businesses refine their products and enhance the user experience for growth. For teams wanting to gain competitive advantage through actionable insights, its intuitive interface, customizable reports, and automation features make it very valuable.

Features of Mixpanel

With Mixpanel, users can track very specific actions – events – executed by users in the application. This includes actions like sign-up and purchase.
Users are classified based on their behaviors and attributes, which enables targeted analysis and marketing strategies.
This feature is used to visualize the journey of the user through different stages, where they drop off, and how it can be improved to increase the conversion rate.
Mixpanel tracks how many times users come back after their first interaction and provides insights on user loyalty and product value.
It supports A/B testing and multivariate testing to let teams test different versions of their product and see which performs better.
Mixpanel can integrate data with other third-party services like Salesforce and MailChimp enabling the proper management and analysis of data.
Users are free to create custom properties and apply intricate segmentation logic to help refine their analysis even further.
The tool offers interactive reports that make it easy for users to make sense of data trends.

Plan	Pricing
Growth	$24/month
Enterprise	Custom Pricing

Hotjar

WEBSITE	WWW.HOTJAR.COM
Rating	4.3
Free Trial	Yes
Foundation Year	2014

Hotjar is a powerful analytics tool for websites, providing deeper insights into the behavior of users with features like heatmaps, session recordings, and feedback tools. It makes businesses visualize how visitors interact with their websites, tracks user engagement, and finds usability issues. Real-time capturing of user actions with Hotjar helps teams uncover pain points, optimize the design of a website, and improve the overall experience of a user.

It allows businesses to obtain feedback directly from their users for more effective data-driven improvements. Providing clear visual analytics together with a very intuitive interface makes Hotjar a must-have for businesses interested in perfecting their digital experiences and increasing their conversions.

Features of Hotjar

Graphical representation of the user’s interactions on a page, including click heatmaps, move heatmaps, and scrollmaps. This tool shows where users click, hover, and how far they scroll down a page, thereby optimizing the placement of content.
Hotjar captures real-time recordings of user sessions, enabling businesses to observe how users navigate their sites. This feature helps identify friction points and areas for improvement.
Users can create funnels to track the steps users take toward conversion. This feature shows where users are dropping off in the process so that targeted improvements can be made.
Hotjar provides businesses with the means to acquire direct feedback from users through customizable surveys and polls. It thus helps them better understand their users’ needs and preferences.
Hotjar integrates with several platforms like Google Analytics, HubSpot, and Zapier, which gives it more functionalities and capabilities for data analysis.
It automatically segments data by device type (desktop, tablet, mobile), so it can give insights based on different user experiences across devices.

Pricing Plan

Plan	Pricing
Plus	$39/month
Business	$99/month
Scale	$213/month

Matomo

WEBSITE	MATOMO.ORG
Rating	4.7
Free Trial	Yes
Foundation Year	2007

Matomo, formerly Piwik, is a strong free open-source web analytics platform allowing users to monitor and analyze traffic to their sites while keeping total control over all data. The powerful alternative to Google Analytics can give detailed insight into visitor behavior, conversion rates, and other website performance parameters.

Matomo allows customizable reports, real-time tracking, and compliance with the requirements of data privacy, thus being suitable for businesses that keep data security above all. Its self-hosted and cloud-based options ensure flexibility, while advanced features like heatmaps and session recordings enhance user experience analysis. With Matomo, organizations can make informed decisions while safeguarding their users’ privacy.

Features of Matomo

Real-time tracking can be used by the users to check the website’s visits live and get information regarding user behavior at once.
Matomo has a versatile dashboard that users can personalize according to their convenience using various widgets and display all relevant metrics they require.
The solution provides more than 30 standardized reports that help cover visitor stats, actions executed on the website, referrers, and eCommerce analytics.
Users can set up specific segments and thus analyze the different audience groups of specific interest.
Matomo allows users to define and monitor specific goals such as downloads or purchases of a product etc. The features help understand the rate of conversion.
Users can visualize user interactions using heatmaps and monitor session recordings to identify usability issues.
The platform maintains detailed e-commerce analytics for an enhanced understanding of online sales performance.
Matomo places heavy emphasis on user privacy and allows organizations the possibility of hosting their data, offering tools for GDPR compliance.

Pricing Plan

Plan	Pricing
Business	$26/month
Enterprise	Custom pricing

Kissmetrics

WEBSITE	KISSMETRICS.IO
Rating	4
Free Trial	Yes
Foundation Year	2010

Kissmetrics is an analytics and engagement platform built for tracking every move of individual users across devices and sessions, offering deep insight into the way customers are interacting with businesses, the rates of conversion, and how they engage to drive data-informed decisions in marketing and product strategy. By focusing on user activity rather than page views, Kissmetrics gives companies insight into customer journeys, optimization of funnels, and retention.

With the high-powered analytics tool, actionable data empowers campaign improvement to refocus targeting, improve user experiences, and drive growth. With detailed tracking and reporting, businesses effectively measure performance and amplify the effectiveness of their marketing efforts.

Features of Kissmetrics

Kissmetrics identifies users by a unique fingerprint across devices and allows businesses insights into the customer journey and understand how users navigate their websites and mobile applications.
It offers a set of customizable reports, which are inclusive of conversion rates, customer lifetime value, and user engagement patterns. The data can be filtered by audience segments or time.
Kissmetrics helps businesses define which marketing channel is most responsive to conversion by allowing them to better allocate resources and craft efficient marketing strategies.
Events such as page views, clicks, form submissions, and conversions can be tracked. It aids in understanding user actions leading to your desired outcomes.
Kissmetrics integrates with popular tools such as Google Analytics, Facebook, Shopify, etc., to enable end-to-end data gathering from these sources.
Through the platform, it is possible to create marketing campaigns, send personalized emails, and push notifications to targeted segments of customers.

Pricing Plan

Plan	Pricing
For small-sized teams	$299/month
For medium-sized teams	$499/month
For large teams	Custom

Clicky

WEBSITE	CLICKY.COM
Rating	4.5 out 5
Free Trial	Yes

Clicky is a real-time web analytics platform designed to provide a total understanding of website traffic and user behavior. It complements a company that wants to develop an effective online presence through an easy-to-use platform with powerful tracking and analytical features. Clicky provides the website owner with real-time visitor interaction information and gives data on user engagement, demographics, and browsing patterns.

Businesses can use tracking to obtain detailed reports, heat maps, and goal tracking to optimize their website, improve user experience, and increase conversion. Clicky, with its intuitive design, is indeed an advanced tool you can rely on to gain actionable insights and fine-tune your digital marketing strategy.

Features of Clicky

Clicky provides minute-by-minute reporting of website visitors: the number of active users, what actions they take, and bounce rates. In essence, Clicky allows businesses to respond quickly to changing traffic patterns.
Users can view their visitors’ location, number of referrals, and specific actions taken on the website.
The dashboard showcases high-level views of important metrics while allowing users to customize their view of the data most relevant to them.
By default, Clicky logs events such as downloads, outbound links, and video rendering, affording a comprehensive view of user activity.
Heatmap capabilities help visualize where users have clicked on a page and determine areas of content popularity versus layout optimizations thereof.
Users can set goals for conversion tracking and performance evaluation.
Clicky allows users to receive custom email reports, which summarize key metrics at a user’s specific interval (daily, weekly, or monthly).
The tool has features that monitor brand mentions and user engagement on Twitter, giving valuable insights into social media performance.

Pricing Plan

Plan	Pricing
Pro	$9.99/month
Pro Plus	$14.99/month
Pro Platinum	$19.99/month

Google Analytics

Website	Analytics.google.com/analytics/web/provision/
Rating	4.5 out of 5
Free Trial	Completely Free
Foundation Year	2005

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is widely used by businesses, website owners, and online marketers to track the success of their online marketing campaigns and to make data-driven decisions to improve website performance.

Google Analytics also provides detailed reports on demographics, interests, and user behavior, which can be used to target specific segments of the audience. It provides insights into website performance and can be used to identify areas for improvement. It can be integrated with other Google services, such as AdWords and Google Ads, to provide a more complete picture of a website’s performance.

Features of Google Analytics

Sources of website traffic can easily be tracked such as organic search, paid search, referral traffic, and direct traffic.
Real-time data on website traffic, including the number of visitors, page views, and bounce rates.
you can see the age, gender, location, and interests of your website visitors, which can help you modify your content and marketing efforts to specific demographics.
You’ll get to know how visitors interact with your website, including how many pages they visit, how long they stay on your site, and what pages they visit most frequently.
Set up goals and track conversions, such as form submissions, purchases, and phone calls, so you can see how well your website is performing in terms of conversions.
Allows you to segment data by specific groups, such as new or returning visitors.

Pricing Plan:

Google Analytics is Free to use.

Sitechecker

Website	Sitechecker.pro
Rating	4.5 out of 5
Free Trial	14 Days
Foundation Year	2016

Sitechecker is a software tool that can be used to analyze and optimize website performance. Trusted by more than 1000 businesses, including Sony, Microsoft, and Airbnb, this tool provides top-notch services in this field. It can help to identify any issues that may be impacting the website’s ability to attract and retain visitors and provide suggestions for how to improve these areas.

This tool has the ability to check and analyze traffic data. This includes information such as the number of visitors to the website, the pages they visit, and the length of time they spend on the site. This information can be used to identify trends and patterns in website traffic and any areas where the website may be underperforming.

Features of Sitechecker

Gives an overview of the number of visitors to the website, including unique visitors and page views.
Helps to know where visitors are coming from, such as search engines, social media, and referral sources.
Gives insights into where visitors are located, including their country, city, and even postal code.
Provides information on the percentage of visitors who leave the website after visiting only one page.
Insights of which pages on the website are being visited, and how long visitors are spending on each page.
How visitors are interacting with the website, which pages they visit, how long they spend on the site, and which links they click on.

Pricing Plan:

Sitechecker offers four pricing plans: Basic, Standard, Premium, and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price
Basic	$39 per month	$33 per month
Standard	$149 per month	$124 per month
Premium	$249 per month	$208 per month
Enterprise	Custom Price	Custom Price

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Free Trial	7 days
Foundation Year	2007

SimilarWeb is one of the best website traffic analysis tools that can provide an accurate number of your site’s audience. Founded in the year 2007 by Nir Cohen and Or Offer, this AI-based market intelligence platform helps you check your website traffic, and not only that you’ll also get detailed reports of the website. It gives out the overall traffic report, which includes country-wise reports as well.

This also shows you what keywords are actually bringing the most traffic to your website, which social channels are providing the most value, and what kind of other sites your audience prefers, plus the sites of your business competitors for research purposes. It comes on top of all the tools used to check website traffic as its accuracy rate is over 75%.

Features of SimilarWeb

Overview of metrics that tracks engagement such as time spent on site, pages per visit, and return visits.
It gives insights into the demographic of a website’s visitors, including age, gender, location, and interests.
It helps you to track the sources of website traffic, including search engines, social media, and referral websites.
Gives data on mobile and desktop traffic, including the percentage of visitors accessing a website from a mobile device.
You can create custom reports and export data in multiple formats.
Seamless integration with Google Analytics to easily import data from a Google Analytics account.

Pricing Plan:

SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.

Semrush

Website	www.semrush.com
Rating	4.6 out of 5
Free Trial	30 days
Foundation Year	2008

This company was first started in the year 2008 by Oleg Shchegolev, it is a content marketing SaaS platform that focuses on getting the businesses good results through online marketing. This tool offers traffic analysis of a website and also helps you in researching the competitors of your business. The details of the site’s traffic are available while using Semrush, like the monthly traffic, the traffic that is received by different countries, and the keyword that gets you the most visibility.

There is another feature that you can get through Semrush which is Bulk Traffic Analysis, with the help of this; you can understand the traffic of multiple competitors’ websites. One can compare almost 200 websites with their own and can get rankings of the website, their traffic source, and much more.

See your competitors’ traffic with Traffic Analytics

Features of Semrush

Insights on the performance of the website with metrics such as average session duration, total users, new users, Bounce rate, and more.
Ability to sort the keywords by impression, position, type, and number of clicks.
Provides detailed information on website traffic, including source, location, and behavior.
You can track and analyze organic search results for your website and those of your competitors.
Visually appealing interface of the traffic information that is easy to understand.
It allows you to compare the performance of your website against your competitors and provides insights into their strengths and weaknesses.

Pricing Plan:

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Ahrefs

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Foundation Year	2010

This 11-year-old software company is all about developing SEO tools that concentrate on online marketing. It is founded by Dmitry Gerasimenko and is trusted by some of the biggest brands like Uber, Meta, and Netflix.

It has over 200 million websites in its index and gets you insights on how to get more traffic for your website. It is easy to operate, one just simply needs to put the website name in the search box and the tool will provide all the available and necessary information of that site.

The tool offers various options to filter the traffic report and get the stats of the traffic of any time. One of the limitations of this tool is, it does not provide any report about sources from social platforms apart from organic search data.

Features of Ahrefs

Provides data on the organic search traffic a website receives, the keywords that drive the most traffic, and the pages that receive the most visitors.
It empowers you to see the most popular content on a website, including the number of shares, backlinks, and organic search traffic.
Overview of data on the search volume, CPC, and difficulty of keywords, as well as suggested keywords and phrases.
Detailed information on the demographic makeup of a website’s audience, including age, gender, and location.
Information on the sources of a website’s traffic such as search engines and social media.
Insights on the performance of a website’s competitors, including their traffic, demographics, and sources of traffic.

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Ubersuggest

Website	www.neilpatel.com/ubersuggest/
Rating	4.4 out of 5
Free Trial	7 Days
Foundation Year	2018

Ubersuggest is an advertising and marketing company by Neil Patel. It is easy to use and is said to be perfect for beginners. The feature of traffic analyzer by Ubersuggest provides you with the breakdown of your website’s traffic, the keywords that are the reason for the site are the most number of traffics and the pages that are actually popular of that website. It also gives you the actual number of backlinks that are helping the website to increase its traffic.

One can also get to see the popular pages that generate the most traffic of a competitor’s website and analyze, through this they can understand their shortcomings and better their own website.

Features of Ubersuggest

You can research keywords and find related keywords with sufficient traffic that you can use to optimize your website for search engines.
It allows you to check the total traffic that your site is generating over different periods.
It helps you to understand the type of traffic you are getting, such as paid traffic, organic traffic, or traffic due to social sharing.
Sorting option to sort the keywords based on the high traffic and low competition.
Website analytics that gives search volume, competition on the keywords, suggestions, and ongoing and upcoming trends.
It can be used to see how much traffic a website is getting and which pages are getting the most traffic.

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.

Plan	Lifetime Price	Monthly Price
Individual	$120/Lifetime	$12/month
Business	$200/Lifetime	$20/month
Enterprise/Agency	$400/Lifetime	$40/month

Serpstat

Website	Serpstat.com
Rating	4.7 out of 5
Free Trial	7 Days
Foundation Year	2014

Serpstat online platform was founded in the year 2014 by Artyom Borodatyuk and Oleg Salamaha. At first it was just a keyword research tool but now it is a website traffic analysis auditor too that provides you with the site’s accurate traffic information.

Serpstat has great features and is also easy to operate, and also includes backlink analysis tools, site auditing features, and rank tracking tools. It gives you information about all the organic and paid keywords that are providing your business the most traffic, the site’s ranking, and the average number of people that visit your website are also listed in the detailed reports given by Serpstat.

How To Do A Quick SEO Audit With SerpStat

Features of Serpstat

It helps to analyze the traffic of your competitors and to identify opportunities to improve your own performance.
You can research keywords and track their search volume, CPC, competition, and related keywords.
Conducts site audit and provides insights about how much traffic you’re getting and what are the sources of that traffic.
It has a powerful plugin that extracts the data of any website you’re browsing.
It stores a large amount of historical data, which helps to track the traffic of your website over time and identify trends and patterns.
Tracks a website’s ranking for a variety of keywords and helps you to monitor the effectiveness of your SEO efforts.

Pricing Plan:

Serpstat offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 20% Discount)
Lite	$69 per month	$55 per month
Standard	$149 per month	$119 per month
Advanced	$299 per month	$239 per month
Enterprise	$499 per month	$399 per month

Mouseflow

Website	Mouseflow.com
Rating	4.7 out of 5
Free Trial	14 Days
Foundation Year	2009

Mouseflow is a website visitor tracking and analysis tool that helps businesses and website owners understand how visitors interact with their websites. It uses advanced mouse tracking technology to track and record visitor movements, clicks, and mouse movements on a website and provide detailed information about how visitors navigate the site.

It helps businesses track traffic by providing data on visitor behavior, including how long visitors spend on the site, which pages they visit, and how they interact with different elements on the page. This information can be used to identify areas of the website that may need improvement, such as slow-loading pages or confusing navigation, and to optimize the website for better user experience and conversion rates.

Features of Mouseflow

It generates heatmaps that show where visitors are clicking, scrolling, and spending the most time on a website.
You can track visitors as they move through a website’s conversion funnel, identifying where they are dropping off and why.
It records every visitor interaction on a website, including clicks, scrolls, and keystrokes.
Easy to customize the recording options, such as including or excluding certain pages or visitor segments.
Tracks form submissions and highlight any errors or issues with form fields.
It allows you to test different versions of your website to see which one performs better.

Pricing Plan:

Mouseflow offers a Free plan with limited features and five pricing plans: Starter, Growth, Business, Pro and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (save up to 20%)
Starter	$39 per month	$31 per month
Growth	$129 per month	$109 per month
Business	$259 per month	$219 per month
Pro	$499 per month	$399 per month
Enterprise	Custom Price	Custom Price

Hubspot CMS

Website	www.hubspot.com/products/cms
Rating	4.6 out of 5
Free Trial	14 Days
Foundation Year	2012

Hubspot CMS Hub offers a traffic analysis tool that helps you understand your website visitors and make data-driven decisions to improve your online presence and increase conversions. Using this tool you can see how many people are visiting your website, where they are coming from, and what pages they are visiting.

You can identify the sources of your website traffic, such as search engines, social media, or referral sites. This information can be used to optimize marketing efforts and target specific audiences. Additionally, the tool can track key metrics such as bounce rate, pages per session, and time on site, which can provide insights into user engagement and help you identify areas for improvement.

What is HubSpot’s CMS Hub?

Features of Hubspot CMS

Tracks where your visitors are coming from, including search engines, social media, and referral sites.
Monitors the number of visitors, page views, and unique visitors to your website.
It Segments your website visitors by demographics, location, and behavior to understand their preferences and tailor your marketing efforts.
Heatmaps to see which parts of your website are getting the most clicks and engagement.
Measures key metrics such as bounce rate, pages per session, and time on site to understand user engagement.
Helps to Create and export custom reports to track key metrics and share them with stakeholders.

Pricing Plan:

Hubspot CMS Hub ( Individual and small teams) offers a Free plan with limited features and two pricing plans: Starter and Professional. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (save up to 10%)
Starter	$25 per month	$22.50 per month
Professional	$400 per month	$360 per month

SpyFu

Website	www.spyfu.com
Rating	4.5 out of 5
Free Trial	Not Available
Foundation Year	2006

SpyFu is a tool that allows users to research and analyze their website’s traffic and competitors. The tool provides a detailed analysis of website traffic, including the number of visitors, their demographics, and the keywords they used to find the site.

It gives information on the top organic and paid search keywords that are driving traffic to a website, as well as the top organic and paid competitors. This information can be used to identify opportunities for improving website performance, such as optimizing for specific keywords or targeting a different audience.

Features of SpyFu

Valuable data on the top organic and paid search keywords that are driving traffic to a website, as well as the top organic and paid competitors.
Detailed information on the number of visitors to a website, including demographic information and keywords used to find the site.
It helps to compare your website’s performance to that of your competitors and provide insights into what is working well for them and what could be improved.
Provides reports that show how well a website is performing in search engines and information on organic search rankings.
Provides historical data on website traffic, keywords, and other metrics.
It filters data by specific keywords, dates, and other criteria, and makes it easy to find the information they need.

Pricing Plan:

Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price
Basic	$39 per month	$16 per month
Professional	$39 per 1st month, $79/month thereafter	$36 per month
Team	$299 per month	$149 per month

How Do Website Traffic Analysis Tools Work?

Website traffic analysis tools are very simple to understand. These tools use tracking codes to grab the necessary data from the website. In order to configure these tools you need to implant the code provided by the tool into the head section of your website.

This code functions their operation and gathers information based on the behavior of users. So whatever task the user performs on your website, it transforms that data into the visual form on your dashboard. This data could be bounce rate, traffic sources, unique visits, page views, average time on page, and much more.

These datasets convey a message with it that is very helpful for businesses to make decisions. For example, a higher bounce conveys a message that the user is not interested in the content available on the webpage. Traffic sources provide detailed information about where the traffic is coming from, this may be from organic search, paid ads, referrals, or social sharing. All these different datasets give an insight into the type and behavior of traffic your website is attracting.

Benefits of Website Traffic Analysis

Website traffic analysis tools come with lots of benefits that eventually help website owners in different ways. Some of the key benefits of these tools are the following.

By using website traffic analysis tools you can identify key metrics such as bounce rate, conversion rate, and average time on site. These metrics can help you understand how well your website is performing and identify areas that need improvement.
It can help you identify where your visitors are coming from, including search engines, social media, and other referral sources. This will help you understand which marketing channels are driving the most traffic and conversions, and help you optimize your marketing efforts.
You’ll get clear insights into how visitors interact with your website, including the pages they visit, how long they stay, and where they come from. This can help you identify patterns and trends in user behavior and make informed decisions about website design and content.
By analyzing and checking website traffic, businesses can identify areas of the website that are not converting visitors into customers. This information can be used to make changes to the website to increase conversions, such as adding calls to action or optimizing the checkout process.
Website traffic analysis tools helps you to identify the demographics of the visitors, such as age, gender, location, and interests. You can use this information to tailor marketing strategies and create targeted campaigns to attract the right audience.

Conclusion

Website traffic analysis tools are essential for any website owner or marketer looking to improve their website’s performance and drive more conversions. These tools provide valuable insights into how users interact with your website and can help identify areas for improvement. With the wide range of features and customization options available, website traffic analysis tools are suitable for websites of all sizes and industries. By effectively using website traffic analysis tools, you can improve the user experience, increase conversions and ultimately drive more success to your online business.

FAQs

What is website traffic analysis?

Website traffic analysis is the process of collecting, measuring, and analyzing data about the behavior of visitors to a website.

What are website traffic analysis tools?

Website traffic analysis tools collects information about actions on the website, registering clicks, scrolling, form submissions, etc.

What are the best website traffic analysis tool in 2023?

Some of the best website traffic analysis tools in 2023 includes Google Analytics, SimilarWeb, SEMrush, Ahref, Serpstat and Ubersuggest.

How do website traffic analysis tools help in website optimization?

Website traffic analysis tools can help website owners and marketers to understand how visitors interact with their site. This information can be used to identify issues such as slow loading pages, high bounce rates, and low engagement. By identifying these issues, website owners and marketers can make changes to improve the user experience and optimize the site for better performance.

How can website traffic data be used for marketing?

Website traffic data can be used for a variety of marketing purposes. For example, it can be used to identify the most popular pages on a site, which can inform the development of new content and the optimization of existing content. Additionally, website traffic data can be used to understand where visitors are coming from, which can inform ad targeting and optimization.

How much does it cost to use website traffic analysis tools?

The cost of website traffic analysis tools can vary depending on the tool and the level of service. Some tools, such as Google Analytics, are free to use, while others may require a monthly or annual subscription fee.

Are website traffic analysis tools easy to use?

The ease of use of website traffic analysis tools can vary depending on the tool. Some tools, such as Google Analytics, have a user-friendly interface and offer a wide range of tutorials and resources to help users get started. Other tools may have a steeper learning curve, and may require more technical expertise to use effectively.

What are the important metrics collected by website traffic analysis tools?

Some important metrics that are commonly collected by website traffic analysis tools include Number of visitors, Page views, Bounce rate, Time spent on site, Pages per session, New vs returning visitors, Traffic sources, and more. All these metrics provides an overall picture of the website performance, user behavior and what actions can be taken to optimize the website.

March 11, 2025

Best On-Page SEO Tools for Beginners

In today’s digital age, the need for SEO (Search Engine Optimization) is more crucial than ever. With an ever-expanding online landscape and fierce competition for user attention, having a strong online presence has become a necessity for businesses, organizations, and individuals alike. SEO plays a pivotal role in helping websites and online content stand out from the crowd and be easily discoverable by search engines and users.

By optimizing various elements of a website, such as its structure, content, keywords, and user experience, SEO aims to improve a website’s visibility in search engine results pages (SERPs). This visibility not only drives organic traffic to the website but also enhances its credibility, authority, and relevance in the eyes of both search engines and users.

For individuals new to the world of SEO, navigating the vast array of SEO tools available can be overwhelming. That’s where we come in – in this blog, we’ll explore some of the most user-friendly and powerful on-page SEO tools specifically tailored for beginners. Whether you’re building a website, a blog, or an online business, these tools will empower you to optimize your content and enhance your online visibility. Let’s dive in and discover how these tools can be your ally in mastering the art of on-page SEO.

Best On-Page SEO Tools for Beginners

Below are the top 10 On-Page SEO tools that beginners can use to optimize their website.

seoClarity
Mangools
Ahrefs
Screaming Frog
Google Search Console
SEMrush
Moz Pro
Webconfs
Woorank
KWFinder
RankMath
GTMetrix

seoClarity

WEBSITE	www.seoclarity.net
Rating	4.6
Free Trial	Yes
Best For	Enterprise SEO teams, digital marketers, and agencies seeking AI-powered SEO insights, real-time rank tracking, and scalable content optimization across global markets.

seoClarity is an enterprise-grade SEO platform that provides all the relevant tools for maximizing the presence in search, tracking, and increasing organic driving. seoClarity has built complexities to allow it to be used in high-scale SEO campaigns; this means businesses have visibility and features available to optimize. It tracks rank on multiple search engines and locations, reviewing history to obtain visibility metrics. It’s content optimization tools edicts take actual advice from recommended practices and competitive analysis while rendering assistance through site audit capabilities to discover and fix technical SEO issues.

Keyword research tools gain exposure to many comprehensive databases, which empower teams with appropriate search terms. Tools for competitive analysis show how keywords perform against competitors and the backlink profiles they currently hold; the link management functionality contributes towards enhancing domain authority. Additionally, there are custom-made dashboards and API access for seamless data tracking and integration. Other instruments include mobile and local SEO tools, plus alerting and notifications to alert concerning considerable significant performance changes.

Pros

Covers all aspects of SEO, catering to complex requirements with its extensive toolset.
Delivers actionable insights from extensive data to support informed decision-making.
Enables users to customize reports, focusing on metrics aligned with their business objectives.

Cons

The platform’s extensive tools can be challenging to navigate for new users or those preferring a simpler interface.
The pricing may not be affordable for smaller businesses or startups when compared to alternative SEO tools.

Pricing

Plan	Pricing
Rankings	seoClarity offers custom pricing; contact them for a quote.
Research & Content	seoClarity offers custom pricing; contact them for a quote.
Technical SEO	seoClarity offers custom pricing; contact them for a quote.
Enterprise	seoClarity offers custom pricing; contact them for a quote.

Mangools

WEBSITE	www.mangools.com
Rating	4.6
Free Trial	Yes
Best For	Bloggers, marketers, and small business owners seeking an affordable, user-friendly SEO toolkit with powerful keyword research, rank tracking, and backlink analysis features.

Mangools provides very simple and easy-access SEO tools that are designed to be used by small businesses and individuals who intend to improve online visibility. Being simple and cheap, Mangools makes it appealing to visit users who wish to have their sites optimized without touching more complex advanced platforms.

Key features include KWFinder-a competent keyword search tool giving you results on search volume, difficulty, and relevance across many languages and countries. SERPWatcher can track the ranking of keywords over time and give you wonderful insights into their depth and trends of performance and visibility.

SERPChecker allows for a fine-grained assessment of search engine results pages by providing metrics on top-ranked pages including backlink profiles, domain authority, etc. LinkMiner is dedicated to backlink analysis, allowing users to assess and thus improve their link-building efforts regarding understanding the quality of backlinks on their site or competitive sites. The SiteProfiler tool includes a much broader view of SEO metrics, such as domain authority and traffic estimates, thus allowing users to compare their performance with the competition and identify areas for improvement.

Pros

User-friendly, allowing even those who are unfamiliar with technology to experience smooth navigation and utilize all the features of the application.
A very low competitive price structure compared to expensive premium tools like Semrush and Ahrefs.
Browser Extension: With this Mangools SEO extension, the users get to access all the key metrics completely from their browser without switching tabs.

Cons

Lacks some advanced toolsets available in premium search engine optimization platforms.

Despite a suite of basic requirements, the software lacks technical audit functionality for SEO purposes.

Ahrefs

Website	Ahrefs.com
Rating	4.7/5
Best For	Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking
Free Trial	Not Available

Ahrefs is an all in one SEO toolkit that offers various tools and services, that you can deploy to rank better in search engines. Users can optimize their websites with the Site Audit as well as analyze competitors with the Site Explorer, and research for keywords with high search volume with the Keyword Explorer. Users can also learn from the industry’s leading content delivery platforms with the Content Explorer and track their website ranking through the Rank Tracker. Moreover, you can also join the Ahrefs community on Facebook with over 10K marketers with unique SEO strategies and ideas, to further enhance your website’s search engine ranking.

Features of Ahrefs

Ahrefs’ Site Explorer features combine three powerful SEO tools – organic traffic search, backlink checker, and paid traffic research.
Audit and Optimize Website is another feature leveraging which Ahrefs runs an SEO audit to uncover the site’s technical and non-technical SEO issues.
With the Keyword Explorer feature, marketers can discover thousands of keyword ideas, analyze keyword ranking difficulty, and calculate their traffic potential.
Users can use the Content Explore feature to find top-performing content ideas in their niche and thousands of link prospects.
Ahrefs’ Rank Tracker feature helps marketers monitor their site’s rankings and chart its performance against competitors.

SEO Course by Ahrefs

Pros

With this SEO platform, users can find keywords much more quickly.
Ahrefs works with multiple search engines, and backlinking and keyword research data is easy to understand.
With Ahref’s rich functionality, users can conduct SEO analysis for Google, YouTube, Amazon, and other digital platforms.
Marketers can check their sites for over 140+ technical and non-technical SEO issues.

Cons

The platform doesn’t offer a free trial to users.
Many users stated that the reporting time of Ahrefs is ungenerous.
The pricing model is expensive for small businesses.
Ahrefs doesn’t offer any integration with Google Analytics or Search Console.

Pricing Plan:

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Screaming Frog

Website	www.screamingfrog.co.uk
Rating	4.9/5
Best For	Comprehensive website crawling and analysis
Free Trial	Available

The Screaming Frog SEO Spider stands out as a premier cross-platform web crawler, relied upon by numerous content agencies for conducting comprehensive SEO site audits. With its extensive capabilities, Screaming Frog’s free plan empowers users to extract data and perform SEO audits for around 500 URLs. Notably, the tool aids in identifying and addressing broken links, while also uncovering temporary and permanent redirects that may need attention. Concurrently, this web crawler diligently examines page titles and meta data to uncover potential duplicate content issues, all while utilizing XPath to extract data. Moreover, Screaming Frog enables users to create XML sitemaps with advanced customization and seamlessly integrates with Google Analytics and Search Console APIs, facilitating the gathering of essential user performance data.

Features of Screaming Frog

Screaming Frog’s ‘Find a Broken Link’ feature allows users to crawl a site instantly and find broken links and server errors.
The Audit Redirects feature is used to discover temporary and permanent redirects, identify redirect chains and loops, and upload a URL list to audit in a site migration.
The platform’s Discover Duplicate Content feature leverages an md5 algorithmic check to find the exact duplicate URLs and partially duplicated elements.
With Analyze Page Titles & Meta Data, marketers can crawl websites to analyze page titles and meta descriptions.
Extract Data with XPath feature can collect data from the webpage’s HTML via CSS Path, XPath, or regex.
The SEO platform’s Generate XML Sitemaps feature can quickly create XML sitemaps and image XML sitemaps by leveraging advanced configurations over URLs.

Pros

The platform is easy to use, navigate, and operate for people of any level of technical knowledge.
It’s an excellent tool for investigating site domains’ link profiles, technical auditions, and SEO analysis.
Screaming Frog allows users to check their website’s health on a large scale.
It can also help users troubleshoot several SEO issues in their site’s architecture, missing alt tags, redirect chains, and more.

Cons

The platform is limited to crawling only 500 web pages.
The SEO Spider is not cloud-based and needs to be installed on a computer or server.
Sometimes, data exports can be a bit clunky, and the platform chokes on hugely massive crawls.
The platform often doesn’t reflect changes even when the problem is solved on the site.

Pricing Plans

Plan	Price
Free Version	$0
Paid Version	$139 Per Year

Google Search Console

Website	search.google.com/search-console/welcome
Rating	4.8/5
Best For	Optimizing website visibility
Free Trial	Available

In the realm of SEO, Google Search Console stands as an indispensable asset for beginners and seasoned professionals alike. This comprehensive tool, provided directly by Google, offers insights and functionalities crucial for optimizing your website’s performance on search engines.

For beginners, setting up Google Search Console is the initial step. This involves verifying ownership of your website, a process that grants access to a wealth of valuable data. The tool’s intuitive dashboard provides a snapshot of your site’s search appearance, indexing status, and performance metrics.

Google Search Console isn’t just about data; it empowers you to take actionable steps. Optimize your website’s mobile-friendliness, submit sitemaps for efficient crawling, and analyze your site’s performance on different devices.

For beginners, Google Search Console serves as a guiding light into the intricate world of SEO. As you delve deeper into your website’s analytics, you’ll gain valuable insights into user behavior, search trends, and optimization opportunities. This tool isn’t just for experts; it’s a fundamental resource for anyone seeking to enhance their website’s visibility and performance in the digital landscape.

Features of Google Search Console

With Google Search Console’s Search Analytics Report feature, users can gain several critical insights into their site’s search performance of Google.
Data Highlighter is an intuitive tool that enables users to add structured data to their websites.
The platform’s HTML Improvements tool identifies issues with the marketer’s website and provides suggestions for fixing them.
The Remove URLs feature lets users hide specific URLs from Google’s search results temporarily.
With Fetch as a Google feature, users can know how Google renders their published pages and submit pages for rapid indexes.
Google Search Console’s Sitemaps feature allows users to submit their sitemap to Google to get their site indexed quickly.

Pros

The platform offers impressive features and an enormous amount of data.
Google Search Console is beginner friendly due to its neat, clean, and organized user interface.
With this platform, users can easily and quickly find and identify issues with their websites.
Google Search Console is popular among marketers because it helps drive more website traffic.

Cons

Google Search Console doesn’t allow users to submit HTML sitemaps to Google.
It repeatedly shows the same site errors even after fixing them.
Sometimes, the Average Position Feature can provide inaccurate results.
Using the platform requires regular site monitoring and analysis, which can be time-consuming.

Pricing Plans

Google Search Console is Free to use.

SEMrush

Website	www.semrush.com
Rating	4.7/5
Best For	keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial	Available

SEMrush is a must-have tool for beginners venturing into the realm of SEO. This versatile platform offers a plethora of features that simplify the complexities of optimizing your website for search engines.

For starters, SEMrush’s Domain Overview is a quick way to gauge your website’s performance. It provides essential metrics like organic search traffic, backlinks, and top keywords. SEMrush’s Keyword Magic Tool offers an extensive range of keywords related to your niche, complete with search volume, difficulty, and potential rankings.

SEMrush aids beginners in refining on-page content through its On-Page SEO Checker. It evaluates pages against target keywords, offering suggestions to enhance optimization. The Backlink Audit tool is another boon for beginners. It identifies and helps disavow harmful backlinks that can tarnish your site’s credibility. With its user-friendly interface and actionable insights, SEMrush is a game-changer for SEO novices.

Features of SEMrush

The platform’s Domain review feature is perfect for users wanting to view their competitors’ SEO strategies and explore their referring domains.
Traffic Analytics feature helps marketers identify their competitors’ primary traffic sources and top referring websites.
Organic Research features enable users to analyze their competitors in organic results and explore the most successful strategies.
SEMrush’s Keyword Gap feature can be used to find keywords targeted by competitors and compare a maximum of 5 domains for unique and common keywords.
The backlink Gap feature lets users identify link-building opportunities and detect sites linking to their competitors.
The Keyword Overview feature is excellent for performing thorough keyword analysis and find-related keywords and long-tail matches.

How To Use SEMrush For SEO And Keyword Research

Pros

SEMrush facilitates the largest keyword database with 21.1 billion+ keywords in the Keyword Magic tool.
The platform’s comprehensive SEO toolkit includes over 50 tools.
It provides all the metrics a user could need to evaluate backlinks and keyword opportunities.
SEMrush’s lowest plan offers nearly 3,000 reports, and the business plan provides 10,000 reports.

Cons

The traffic analytics data provided by SEMrush is not always accurate.
The user interface of this platform is a little cluttered.
It only gives users data for Google, not any other search engine.
The login is limited to a single device in the Pro plan.

Pricing Plan:

Plan	Yearly Price	Monthly Price
Pro	$108.33/month	$129.95/month
Guru	$208.33/month	$249.95/month
Business	$416.66/month	$499.95/month

Moz Pro

Website	Moz.com
Rating	4.5/5
Best For	Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial	Available

Moz Pro is a valuable companion for SEO beginners, providing a user-friendly platform to enhance website visibility and rankings. Its array of features is tailored to empower novices in the world of search engine optimization. Its Keyword Explorer aids in effective keyword research, while the On-Page Grader optimizes content elements. The Site Crawl tool identifies technical issues, and Link Explorer provides insights into backlink profiles. With its user-friendly interface and valuable features, Moz Pro is an excellent choice for those new to SEO.

Features of Moz Pro

Moz Pro’s Keyword Explorer can help users know how people search for their products and services and which keywords and questions are used.
The Rank Tracking feature lets users know how their site ranks for their keywords and the rankings of their competitors’ sites.
Site Crawl is another feature that digs through every corner of a marketer’s site to find harmful issues and let users know how to fix identified issues.
The platform’s On-Page Optimization feature helps improve page optimization by auditing the content on web pages and recommending specific improvements.
With the Link Explorer feature, users can find new links and maximize the effects of existing ones.
The custom Reports feature allows users to create customized reports, schedule recurring reports, and send them directly to clients and stakeholders.

Pros

Users can track 300 keyword rankings with Moz Pro for Google, Yahoo, Bing, and Google Mobile.
The platform allows users to crawl around 4 lakh pages each month.
It provides accurate metrics for search volume, checking backlinks, and keyword research.
Moz Pro generates SEO reports within much less time.

Cons

The platform can become expensive since the pricing is aimed at large enterprises.
Moz Pro specifically targets US markets, causing a lack of data for foreign users.
It offers limited customization options for SEO reports.
It takes a lot of time to set up Mos Pro.

Pricing Plan:

Plan	Yearly Price	Monthly Price
Standard	$79/month	$99/month
Medium	$143/month	$179/month
Large	$239/month	$299/month
Premium	$479/month	$599/month

Webconfs

Website	www.webconfs.com
Rating	4.6/5
Best For	On-Page SEO Analysis
Free Trial	Available

Webconfs offers a user-friendly SEO tool designed especially for beginners seeking to enhance their on-page optimization. With its simple interface, it’s a great starting point for those new to SEO.

Webconfs offers a variety of on-page SEO tools that help users check the page loading time, word count, website links, among other services. While its Online Reputation Audit tool helps users analyze their website’s review report, fetched from different review sites, the Keyword Planner helps users select the right keywords with more search volume to improve traffic. Users can also scan for duplicate content with the Page Checker as well as perform backlink anchor text analysis. Moreover, tools like URL encoder and decoder, Spider Simulator, Broken Links Finder among others further enhance the SEO of a website, making sure the website has good search engine rankings.

Features of Webconfs

Keyword Density Checker tool crawls the specified URL, extracts text similarly to a search engine, removes common stop words, and displays the keywords’ density.
WebConfs’ Keyword Ranking Tool allows users to uncover high-volume keywords to boost their SERPs.
With the Similar Page Checker tool, users can determine the similarity percentage between content posted on different pages.
The platform’s Search Engine Spider Simulator tool stimulates the crawler by displaying the web page’s content exactly how a search engine would see it.
Backlink Anchor Text Analysis helps marketers determine the link text used by their backlinks to link their sites.
With Backlink Builder, users can build a lot of quality backlinks.

Pros

With WebConfs, users can compare two URLs at a time.
The platform helps users identify whether their content is similar to other content.
WebConfs can be used as a free tool.
It streamlines several SEO processes, saving users time and effort.
This platform allows users to access comprehensive data and insights about their site’s performance, backlink profile, keyword opportunities, etc.

Cons

The free version offers the 1000 words limit per search.
Sometimes, WebConfs provides inaccurate results.

Pricing Plan:

Webconfs is Free to use.

Woorank

Website	www.woorank.com
Rating	4.4/5
Best For	Link Building, Keyword Research, and SERP Rank Tracking
Free Trial	Available

Woorank is an intuitive marketing tool that helps users grow their business with organic traffic through enhanced SEO and search engine rankings. It analyses your website’s SEO and keyword opportunities, and turns the collected data into reports offering actionable insights with detailed data points and issue fixes. The keyword research tool also offers demographic insights, so you can focus more on prospects with high conversion chances, while the competitor analysis allows you to monitor your their SEO score and target keywords. Moreover, the Site Crawl feature enables you to organize your data also allowing you to schedule site crawls for regular performance checks.

Features of WooRank

The Generate More Leads feature can easily examine a prospect’s SEO health to help users better sell their services using white-label reports.
The competitive Analysis feature of WooRank enables marketers to monitor their rivals’ SEO strategies.
With keyword Research and Tracking, users can discover target keywords and identify, monitor, and track the progress of rankings against their competition.
Technical Website Audits is an excellent feature for crawling thousands of web pages and finding technical SEO issues.
With Instant Website Reviews, users can take control of their online marketing and SEO by analyzing website SEO and following the recommendations.
WooRank’s White-Label Reports present downloadable and custom PDF reports providing insights into meaningful data.

Pros

The platform’s user-friendly interface makes it ideal for beginners.
It is a pretty good tool for monitoring websites.
Users can customize the reports.
WooRank’s reports provide a summary score at the top, giving users a rating for their site.

Cons

Occasionally, the site speed and mobile usability assessments can be misleading.
The monthly price can be expensive for small businesses and users managing multiple websites.
Its competitor analysis features are a bit lacking.
The cache can appear randomly; sometimes, users face issues downloading the reports.

Pricing Plan:

Plan	Yearly Price	Monthly Price
Pro	$$53.25/month	$89.99/month
Premium	$133.25/month	$199.99/month
Enterprise	Custom Price	Custom Price

KWFinder

Website	Kwfinder.com
Rating	4.5/5
Best For	Keyword research and content marketing
Free Trial	Available

KWFinder is an excellent SEO tool for beginners, designed to simplify keyword research. Its user-friendly interface allows users to discover profitable keywords, assess their search volume, and analyze keyword difficulty. With its “Keyword Difficulty” metric, you can identify which keywords are easier to rank for. Additionally, KWFinder provides suggestions for long-tail keywords and displays search trends. This tool offers valuable insights into your competitors’ rankings and backlinks, aiding your SEO strategy. It’s a great choice for beginners looking to optimize their content and improve their website’s visibility in search engine results.

Features of KWFinder

KWFinder’s Keyword Tracker feature can help users track keywords for all their web projects simultaneously.
With Keyword Analyzer, users can analyze keywords based on competition, search volume, click rate, and cost-per-click.
Users can discover thousands of keyword ideas for each niche and advanced metrics for each keyword with the Keyword Research feature.
The platform’s Backlink Analysis feature analyzes the backlink profile of a domain or URL to help users determine the strength and relationship between web pages across root and cross-domains.
Keyword Generator is the perfect tool to generate the most used keywords and phrases related to a site.
API Access tool allows mobile apps, developer’s frameworks, building software applications, and management tools to access and use data from a given API.

Pros

The platform is lightweight and fast.
KWFinder is an easy-to-use and navigable platform.
It offers five tools in a single platform.
With KWFinder, users can gain insights into diverse search engine optimization metrics.

Cons

It offers limited keyword results.
KWFinder doesn’t support multi-tabbed keyword research
The platform offers limited daily data requests.
It doesn’t facilitate the Keyword Gap Analysis feature.

Pricing Plans:

Plan	Yearly Price	Monthly Price
Mangools Entry	$19.90/month	$29.00/month
Mangools Basic	$29.90/month	$49.00/month
Mangools Premium	$44.90/month	$69.00/month
Mangools Agency	$89.90/month	$129.00/month

RankMath

Website	Rankmath.com
Rating	4.8/5
Best For	Optimizing content
Free Trial	Available

RankMath is an SEO plugin for WordPress websites for content optimization with built-in suggestions and the best SEO strategies. RankMath offers over 15 configurable modules along with keyword rank tracking for SEO analysis to identify issues. It also offers an intuitive interface with Google Analytics integrations for keeping track of your website’s stats through a dashboard and a rank tracker. RankMath also offers an advanced schema generator while also allowing you to import schema from different websites, and allows for a single click imports for seamless data migration from other SEO plugins.

Features of RankMath

Analyzation of the Focus Keyword feature in the free plan tells users how often they can use their target keyword.
With the Schema tool, users can add schema markup to their websites to help search engines understand their content better.
With Social Media Descriptions, RankMath generates social media descriptions for users’ websites.
RankMath creates an XML sitemap for users’ websites to help search engines index their content using the XML Sitemap feature.
The Watermarks feature is available to users wanting to add watermarks to their social media images.
The platform’s Keyword Rank Tracking feature lets marketers track their website’s keywords and positions in Google search results.

Pros

RankMath comes with an easy to follow setup wizard.
The platform is designed with a simple but powerful user interface.
RankMath continuously improves its plugin’s performance to offer top-notch functionalities.
It offers the fastest turnaround times for support queries and resolves issues.

Cons

With the RankMath SEO plugin, migrating to Yoast SEO is not easy.
Sometimes, the plugin can generate changes in the site’s URLs.
It offers limited keyword assistance.
Sometimes, users need to reconnect their Google account to track analytics.

Pricing Plans:

Plan	Price
Agency	$499/year
Business	$199/year
Pro	$59/year

GTMetrix

Website	Gtmetrix.com
Rating	4.9/5
Best For	Website Speed Testing
Free Trial	Available

GTMetrix is an analysis and testing platform for your website to enhance its loading time. While GTMetrix is nearing the performance analysis of a billion pages, users can analyze their website’s performance and find the vulnerabilities that make their site slow to load. It offers detailed site analysis with Lighthouse metrics, web vitals, audits and other analysis options to track a website’s performance. Moreover, you also get to see how your page loads on different devices and platforms and GTMetrix notifies you whenever your page loading is slowed down owing to SEO issues.

Features of GTMetrix

The Mobile Testing feature helps marketers optimize their website for mobile users and ensure a fast experience on all devices and connections.
GTMetrix’s Tagging and Filter Tabs feature allows users to unlock unlimited tagging and filter tabs to categorize and find desired reports within a few minutes,
The web Vitals feature helps marketers analyze their website’s web vitals, such as loading, interactivity, visual stability, etc.
GTMetrix’s Reports can tell users exactly how fast their page loads, the reason for slow loading, and how to fix it.
The platform’s Structured Audit tool tells users if their web page applies modern best practices for optimized page delivery.
Users can access the Waterfall Charts to identify long or broken requests, understand what the browser sees when loading a webpage, and view request details.

How To Use GTmetrix Like A PRO

Pros

The free account provides a lot of input to help users optimize their sites for SEO.
It’s a simple-to-use and effective platform.
Its new feature, ‘Speed Visualization,’ helps users track every second loading report.
Users can choose between different locations to test their website load speed.

Cons

The platform doesn’t show the exact loading speed or performance in the generated reports.
Sometimes, GTMetrix can provide two different results for the same search.
It often shows Vancouver, Canada location, no matter where the user scans the website or uses the tool.
Sometimes, the platform takes longer to provide the results.

Pricing Plans:

Plan	Yearly Price	Monthly Price
Basic	Free	Free
Solo	$10.67/month	$13/month
Starter	$21.25/month	$25/month
Growth	$42.50/month	$50/month

Conclusion

There are a plethora of tools for On-Page SEO, and while some are specific to a particular niche, such as improving the page loading time and keyword research, others offer a comprehensive SEO suite such as Ahrefs and Moz. But this does not imply that any one offers more value than the other. Only with a broader view of different aspects of SEO, can a site rank good enough in a search engine. All in all, although different factors weigh differently in SEO, the bottom line is that none of them can be ignored, and hence the more comprehensive is your approach in enhancing the On-Page SEO, the better is the traffic as well as the search ranking.

FAQs

What do on-page SEO tools do?

On-page SEO tools help analyze and optimize the content and structure of a website to improve its ranking in search engine results pages (SERPs). They can help with tasks such as keyword research, analyzing competitors, and checking for technical SEO issues.

Why is on-page SEO important for beginners?

On-page SEO is crucial for beginners as it helps them understand and implement optimization techniques directly on their website, leading to improved search engine rankings and organic traffic.

Are there any free on-page SEO tools?

Yes, there are a number of on-page SEO tools available that offers free plan such as Google Search Console, GTMetrix, Webconfs, Screaming Frog and more.

How do on-page SEO tools help with competitor analysis?

On-page SEO tools can help you analyze your competitors by providing insights into their website structure, content, and backlinks, allowing you to identify areas where you can improve your own website to outrank them.

How can I learn on page SEO?

You can learn on-page SEO through online courses, tutorials, and resources offered by platforms like Moz, SEMrush, and HubSpot.

Can on-page SEO tools replace professional SEO services?

While on-page SEO tools are invaluable for beginners, professional SEO services provide a comprehensive strategy that involves both on-page and off-page optimization, technical expertise, and strategic planning.

August 8, 2023

Top 15 Local SEO Tools To Improve Local Search Rankings in 2023

Having a strong local SEO presence is essential for businesses that have physical locations, whether it operates locally or globally, in order to draw customers to their store.

Local SEO is the process of optimizing your business’s online presence to rank higher in search engine results for geographically-related queries. This type of SEO is crucial for businesses with brick-and-mortar locations, as it helps to increase visibility to potential customers within the immediate area.

Local SEO is an essential aspect of digital marketing for businesses with a physical location. To improve your local SEO, it’s important to use a variety of tools that can help you optimize your online presence and drive more foot traffic to your storefront. In this blog, we will be discussing various local SEO tools that can help you improve your search engine rankings, manage your online reputation, and gain valuable insights into your target audience.

From keyword research tools to citation builders, local SEO audit tools, and more, we will explore the best options available to help you boost your local search visibility. We will also discuss how to use these tools effectively and how to integrate them into your overall SEO strategy. Whether you’re a small business owner or a marketing professional, this blog will provide valuable information on the tools you need to improve your local SEO and drive more customers to your door.

Top 15 Best Local SEO Tools

Moz Local
Listing Management Tool by Semrush
BrightLocal
Whitespark
Synup
GeoRanker
Google My Business
Chatmeter
GrowthBar
Yext
Ahrefs
Google Search Console
Screaming Frog
WooRank SEO
Yoast SEO

Moz Local

Rating	4.3 out of 5
Best For	Local businesses, in-house marketing teams, and agencies focused on local SEO.
Free Trial	Not Available

Moz Local is the top-rated local search engine optimization tool. With a decade of experience as a leader in SEO software, you can be confident in its data and methodologies. Moz Local is beneficial for both small and large businesses, as it increases visibility by making sure their listings are accurate and consistent.

The Moz Local service helps you control your business profile and reputation across various search engines and social media outlets to assist customers in selecting your business. Automated listing management, duplicate deletion, locational data distribution, and reputation management are just a few ways to maintain accurate listings on the most important sites, respond to reviews, and post updates and offers. Increase your online presence and make it easier for customers to find you with minimal effort and time.

Features of Moz Local

It automatically identifies duplicate listings and deletes that listing after verification.
Provides instant notifications and alerts whenever any new review is added to any social media site.
Direct integration with Google and Facebook helps to publish a local listing seamlessly.
It allows businesses to monitor and manage their online reputation by tracking reviews, ratings, and feedback across different platforms.
Businesses can improve their local search rankings by optimizing their listings and citations.
Provides insights and analytics on how listings are performing, and how they compare to competitors.
It helps businesses optimize their listings with keywords, descriptions, and photos, to improve visibility and attract more customers.

Pros:

Google and Facebook integration
Sentiment analysis
Powerful reporting and analytics
Automated duplication deletion
Alerts and notification
Free trial is available
Free Listing score

Cons:

Add-ons are only available for US locations
Pricing varies depending on region

Moz Local Pricing

Plans	Pricing
Lite	$14/month
Preferred	$20/month
Elite	$33/month

Listing Management Tool by Semrush

Rating	4.7 out of 5
Best For	Managing local listings, reviews, and local pages
Free Trial	30-day

Semrush is an excellent software-as-a-service option for managing online visibility, assisting with more than just local SEO. This comprehensive SEO tool helps you boost your online visibility to customers worldwide. This tool can be used for various marketing services, including PPC, SMM, Keyword Research, PR, Content Marketing, SEO, Competitive Research, Marketing Insights, and Campaign Management.

Semrush has also developed a local listing management tool in collaboration with Yext, which is a digital platform to manage your listings, reviews, and local pages. With local this listing management tool, you can update your business data on the most important directories. After your listings become active, you can monitor and update them to make sure they are the same and accurate on all platforms. You can use their data distribution feature to share your business information on social media sites.

Features of Listing Management Tool by Semrush

The tool allows businesses with multiple locations to manage their listings from one central location.
It provides automated alerts for any changes in the business information on different platforms and allows businesses to take quick action to resolve any issues.
Provides suggestions for optimization of business listing on different directories and platforms
Detailed analytics and reporting on the performance of business listings, including data on traffic, conversions, and reviews.
It helps to monitor and respond to customer reviews across multiple directories and platforms.
It allows businesses to update their business information on platforms such as Google My Business, Bing Places, and Facebook.

Pros:

70+ worldwide directories
Easy-to-use interface
Knowledge base articles
Excellent support
Free local listing check
Affordable rate

Cons:

It only gives you data for Google

Semrush Listing Management Tool Pricing

Plans	Monthly Price	Yearly Price (Save upto 17%)
Pro	$119.95 monthly	$99.95 monthly
Guru	$229.95 monthly	$191.62 monthly
Business	$449.95 monthly	$374.95 monthly

BrightLocal

Rating	4.8 out of 5
Best For	Improving local search performance
Free Trial	14-day

BrightLocal is a local SEO tool that helps businesses and digital marketing agencies improve their online visibility and reach more local customers. With BrightLocal, businesses can track their citations across various directories and platforms, monitor their local keyword rankings, and manage their online reviews. This information can then be used to improve local SEO efforts and increase visibility in local search results.

It provides a suite of tools and services to help businesses improve their online visibility, track their local rankings, and manage their online reputation. Its reputation management tools help businesses track their online reviews and respond to them in a timely manner.

Features of BrightLocal

This tool analyzes a business’s website and provides recommendations on how to optimize it for local search.
Local citation tracking feature that helps businesses track where their business is listed on local directories and websites.
It helps to track how a business is ranking for specific keywords in local search results.
It allows businesses to manage their Google My Business listing and optimize it for local search.
Businesses can track and manage their online reviews across various platforms, such as Google and Facebook.
Provides businesses with data on the most relevant local keywords for their industry and location.

Pros:

14-day free trial is available
Google my business profile audit
Reports of Local SEO
Citation builder
Huge learning resources are available
Excellent customer support

Cons:

Credit-based local search grid
Some users find that the platform is slow

BrightLocal Pricing

Plans	Monthly Price	Yearly Price (Get 2 months free)
Single Business	$29 per month	$24.17 per month
Multi Business	$49 per month	$40.83 per month
SEO Pro	$49 per month	$65.83 per month

Whitespark

Rating	4.6 out of 5
Best For	Local citation fined, Local SEO ranking, reputation building
Free Trial	14-day

WhiteSpark is a all in one local SEO tool to help businesses improve their local SEO presence. Its services include generating and managing citations, creating and optimizing Google My Business listings, checking local SEO rankings, reputation management and providing local SEO audits and reporting. Citations are mentions of a business’s name, address, and phone number (NAP) on other websites. Having accurate and consistent citations can help improve a business’s visibility in local search results.

The audit and reporting tool of WhiteSpark can help businesses identify areas where they can improve their local SEO. For example, the tool can identify missing or incorrect citations, and provide suggestions for how to fix them. The audit also provides insights on how to improve on-page optimization and content, identify technical issues such as site speed and mobile-friendliness, and recommend how to get more reviews.

The New, Drastically Improved, WhiteSpark Local Citation Finder

Features of WhiteSpark

Businesses can build backlinks and improve their visibility in search results and drive more traffic to their website.
Businesses can create and optimize their Google My Business listings through this tool.
It Identifies the best keywords to target in the local SEO efforts to improve the visibility in search results.
Helps to get more customer reviews to build trust with potential customers.
It finds missing or incorrect citations and provides suggestions for how to fix them.
It helps businesses generate citations on relevant websites and ensure that their business information is accurate and consistent across all citations.

Pros:

Free Google review link generator
Blog and video resources to learn
One time fee
Local rank tracker
Citation builder
Free tools are also available

Cons:

No integration with social media platforms
Some citation work is outsourced from the third party

WhiteSpark Local Citation Finder Pricing

Plans	Monthly Price	Yearly Price (Save 20%)
Starter	$0	$0
Small Business	$39 per month	$33 per month
Specialist	$49 per month	$41 per month
Agency	$59 per month	$49 per month
Enterprise	$149 per month	$124 per month

Synup

Rating	3.9 out of 5
Best For	Online listings & reputations management
Free Trial	30-day

Synup is a valuable tool for businesses looking to improve their visibility and reach in local search results. By providing an all-in-one platform for managing and optimizing online listings, businesses can make sure that they are easily found by customers online.

Synup helps businesses with local SEO by providing a suite of tools that allow businesses to manage and optimize their listings on various directories and platforms. This includes updating business information, such as an address, phone number, and hours of operation, as well as adding photos, videos, and customer reviews. It helps businesses track and improve their local citations, which are mentions of their business name, address, and phone number on other websites.

Features of Synup

AI-assisted content idea generator to help your business to grow on social media.
Analytics and reporting features that help you to track your online visibility and performance across different platforms.
Local citation service to claim, verify, and optimize the listings.
It allows users to integrate its platform with other business systems, such as CRM and marketing automation tools.
Helps to take a closer look at online customer reviews and consistently monitor user engagement.
Easy tracking of marketing performance with clear insights on website visits, phone calls, and business ranking.

Pros:

Task automation
Interactive store pages are available
Advanced analytics
35+ premium publisher
Mobile app is available
Free trial is available

Cons:

Poor customer support, no live chat option
Pricing is not disclosed

Cynup Pricing

You can contact vendor directly for detailed pricing information.

GeoRanker

Rating	4.3 out of 5
Best For	Checking keyword ranking based on particular areas
Free Trial	7-day

GeoRanker is a powerful tool for businesses looking to improve their local SEO efforts and increase their online visibility in specific geographic locations. More than 20,000 businesses are already using this tool to increase their local visibility, including booking.com. It is designed to help businesses and organizations optimize their websites, social media profiles, and other online assets to rank higher in search results.

The tool is helpful in local SEO because it provides businesses with a detailed analysis of their local search rankings, as well as insights into how they can improve their visibility in local search results. It also provides businesses with detailed information about their competitors and how they are ranking in local search results, which can be used to identify areas where they can improve their own SEO efforts.

Features of GeoRanker

You can find and create local citations to help boost your visibility in local search results.
It helps you to identify the most relevant keywords for the local market.
Provides data on search volume, competition, and suggested keywords.
It identifies which websites are linking to your website, and provides data on the quality and relevance of those links to help identify opportunities for improvement.
Helps you to understand how your competitors are performing in local search results and provides data on their online presence and marketing strategies.
Allows you to optimize your website, create high-quality local citations, and build relevant backlinks to help you rank higher.

Pros:

Automated reports
Local Rank checker
Complete Google ads audit
API Access
Free trial on all plans

Cons:

Credit-based pricing system
Can’t be accessible through mobile

GeoRanker Pricing

Plans	Monthly Price
Pro	$99.00 per month
Agencies	$249.00 per month
Enterprises	$490.00 per month

Google My Business

Rating	4.6 out of 5
Best For	Creating and updating your Business Profile
Free Trial	Completely Free

Google My Business is a free tool that allows businesses to manage their online presence across Google, including in search and maps. By optimizing its listing, a business can improve its visibility in local search results. Almost every business in the world that has a physical location is listed on Google. Businesses can create and manage a listing on Google Maps, which includes important information such as business hours, contact information, reviews, and photos.

It is extremely helpful because it allows businesses to improve their visibility on Google Maps, which is often the first place people look when searching for local businesses. By providing accurate and up-to-date information on GMB, businesses can improve their chances of showing up in search results when people are searching for businesses in their area.

Features of Google My Business

Customers can easily find the location of the business and other valuable information.
It provides businesses with analytics and insights into how their listing is performing.
Businesses can upload photos and videos of their products, services, and location to help customers get a better sense of what they can expect.
It also provides important information such as the business name, address, phone number, website, and hours of operation.
Customers can leave reviews on a business’s GMB listing, and businesses can respond to these reviews.
Businesses can create posts on their GMB listing to promote special offers, events, or other important information.
It allows customers to book appointments directly from the GMB listing.

Pros:

Free to use
Mobile app is available
Easy integration with other Google products
Easy-to-use user interface
Robust analytics
Help center articles are available

Cons:

Difficult to get customer support

Google My Business Pricing

It is Free to use.

Chatmeter

Rating	4.5 out of 5
Best For	Review management, listing optimization, and improving customer experience
Free Trial	Available

Chatmeter is a reputation management software that helps businesses improve their online visibility and reputation. It does this by providing businesses with tools to track and manage their online reviews, listings, and keywords, as well as providing them with insights on how to improve their local SEO efforts. 1000s of businesses are using Chatmeter to improve the accuracy of their listings in online directories.

Chatmeter has the ability to monitor and manage online reviews for businesses. It can help businesses track reviews from various sites, such as Google, Yelp, and TripAdvisor, and respond to them in a timely and effective manner. This is important because online reviews can have a significant impact on a business’s local SEO ranking and overall reputation.

Features of Chatmeter

Monitor and manage your online reputation by tracking mentions of your brand across the web.
Enables businesses with multiple locations to manage and track their local SEO efforts and online reputation for each location.
White Label Reporting to customize and brand reports to share with clients or stakeholders.
Gives businesses access to data and insights on their local SEO performance, including their visibility in local search results, ranking for specific keywords, and customer sentiment.
Provides businesses with insights into their competition.
It allows businesses to track their ranking for specific keywords and identify opportunities for improvement.

Pros:

Mobile app is available
Huge learning resources including blogs and videos
Voice search optimization
Demo is available
Reporting and analytics

Cons:

Pricing is not disclosed
Social media posting tool is average

Chatmeter Pricing

You can contact vendor directly for detailed pricing information.

GrowthBar

Rating	4.9 out of 5
Best For	Finding local keyword suggestions
Free Trial	5-day

GrowthBar is one of the most trusted, user-friendly, and flexible SEO tools in the world. It was established by the inventors of Growth Marketing Pro. This google chrome extension tool is free to use. It is utilized to get SEO insights, execute keyword research, track SEO rankings, and access data points about websites and competitive inspection. GrowthBar is also used by some of the known companies like MagicJack, Bill.com, TeePublic, Codeless, and Minted.

GrowthBar is an effective tool for searching local keywords and analyzing the most successful local competitor’s keywords. You’ll get a ranking difficulty score for all the seed keywords. Your competitors’ domain authority, estimated organic monthly traffic, and top organic keywords will be included in the report created by this tool.

Features of GrowthBar

Provides keyword suggestions along with insights on keyword difficulty.
It helps to analyze the competitor’s website and extract the relevant keywords to make your local SEO strategy.
Keyword ranking tools that keep you up to date about the ranking of your business on specific keywords.
It provides a chrome extension to use this tool on any webpage.
Free meta description generator that helps you to generate SEO-friendly meta description that eventually leads to high ranking.
Conducts on-page SEO audits and identifies the possibility to improve SEO.

Pros:

A 5-day free trial is available
Chrome extension is available
Live chat customer support
List of free tools available

Cons:

Limited local SEO features
Not able to manage citations

GrowthBar Pricing

Plans	Monthly Price	Yearly Price (Save upto 17%)
Standard	$48 per month	$29 per month
Pro	$99 per month	$79 per month
Agency	$199 per month	$129 per month

Yext

Rating	4.4 out of 5
Best For	Managing Your Local Reputation
Free Trial	30-day

Yext was founded in 2006 and it is one of the best online brand management tools for managing your local reputation. Howard Lerman, Brian Distelburger, and Brent Metz are the founders of this company.

Yext offers a range of solutions to help brands with local SEO. It connects to various directories to ensure the accuracy of your business data and info.

The Knowledge Manager, offered by Yext, is a highly-regarded local SEO tool. It is the go-to resource for answers to the most frequent questions concerning your business. Store information such as hours, personnel, deals, and locations can be found here. Furthermore, Yext pages offer a straightforward way to keep your listings up-to-date and ensure accuracy. Customers can access comprehensive knowledge about your brand through integration with Knowledge Manager on these pages.

Features of Yext

It offers a listing distribution feature that allows businesses to publish their listings across multiple directories and platforms.
Helps to monitor and respond to customer reviews and ratings on various platforms.
Businesses can create and customize landing pages for their listings and provide a consistent and engaging experience for customers.
Detailed analytics and insights into an online presence, including how many times the business has been searched for and how many people have clicked on the listing.
You can create and manage your business information, such as hours of operation, products and services offered, and photos and videos.
It allows businesses to manage and update their online listings across multiple platforms, including Google, Bing, and Apple Maps.

Pros:

Numerous integration option is available
Huge learning resources including events and webinars
Proper documentation
Excellent support
Easy to connect to multiple listings

Cons:

No free plan or free trial is available
The user interface is quite ugly

Yext Pricing

They offer custom pricing, you can contact vendor for pricing details.

Ahrefs

Rating	4.7 out of 5
Best For	All-in-one SEO toolset
Free Trial	Not Available

Ahrefs is considered the best tool for SEO by professionals from all around the world, with its powerful data. This software was founded by Dmitry Gerasimenko in 2011 to build healthy SEO for websites in Google rankings. Ahrefs tool consists of many features such as estimating the quality of a website’s link through link building from one page to another, keyword research, analysis of growth and competitor, auditing content efficacy, tracking your website’s rank, and designing your website in a professional manner.

Ahrefs is a tool that helps with local SEO by providing information on backlinks and keywords that can be used to improve a website’s search engine rankings for specific geographic locations. The tool also allows users to research the top-performing content for a given location and identify local competitors. Additionally, Ahrefs’s Site Explorer feature allows users to see where a website’s traffic is coming from and which pages are getting the most organic search traffic, which can be useful for identifying opportunities for local SEO.

How to Do Local Keyword Research for Your Small Business

Features of Ahrefs

Provides data on how a business is performing on Google My Business, including reviews, photos, and clicks to the website.
You can monitor your business citations and see where they need to fix or add citations.
The tool offers recommendations on how to optimize website content and meta tags for local search visibility.
Ahrefs Local SEO analyzes the backlink profile of a website, providing insights on the quality and quantity of backlinks and identifying potential link-building opportunities.
Detailed information on the ranking and performance of competitors in the local search results.
It allows businesses to perform keyword research to identify the keywords and phrases that are relevant to their business and target audience.

Pros:

Immersive features in one platform
Free tools are also available
Excellent support
Browser extension is available
Easy-to-use interface
Huge data source
Knowledge base articles

Cons:

It automatically charges you if you exceed the plan limit
Doesn’t offer free trial
It doesn’t offer separate tools in a separate plan

Ahrefs Pricing

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Google Search Console

Rating	4.8 out of 5
Best For	Understanding how your site is performing in local search results
Free Trial	Completely Free

Google Search Console (GSC) is a free tool provided by Google that helps website owners understand how their site is performing in Google search results.

GSC provides detailed information on the keywords and queries that are driving traffic to your site, which can help you identify opportunities for optimizing your content for local search. GSC will alert you to any technical issues that may be impacting your site’s visibility in search results, such as crawl errors or broken links. GSC provides data on how your business is performing in Google Maps, including how many times it appears in the Local Pack and how many times people have clicked through to your website. Overall, Google Search Console is a valuable tool for understanding how your site is performing in local search results and identifying opportunities for optimization.

Features of Google Search Console

You can verify your business location and information and check the performance of your Google My Business listing.
It allows you to check if your business website is mobile-friendly and identify any issues that may be impacting its performance on mobile devices.
It identifies any issues with your website that may be impacting its performance in search results.
Structured Data testing tool that allows you to test and validate structured data markup.
You can submit your website’s sitemap to Google to help them better understand your website’s structure and content.
It allows you to see how your website is performing in Google search results, including the number of clicks, impressions, and average click-through rate for specific keywords.

Pros:

Free to use
Sitemap submission
You can request indexing of web pages
Mobile friendly check
Easy to use and configure
Provides reports and analytics

Cons:

Difficult to get customer support

Google Search Console Pricing

It is completely Free

Screaming Frog

Rating	4.8 out of 5
Best For	Identifying technical issues and optimizing the website structure for local search
Free Trial	Not Available. But, Free Version is there

Screaming Frog was launched by Dan Sharp in 2010. It is a website crawling tool that can be used to analyze the technical structure and content of a website. Furthermore, Screaming Frog can be used to find and fix technical issues on a website, such as broken links, incorrect meta tags, missing alt tags, 404 errors, and duplicate content, which can negatively impact a website’s visibility in local search results. It can be used to check if hreflang tags are implemented correctly on the website and whether they are targeting the right languages and regions. It can be used to check if a business’s Name, Address, and Phone number (NAP) is consistent across the website and all other directories, which is important for Google to understand the business’s location and contact information.

Features of Screaming Frog

It checks for Google My Business listing and other local citations.
Generates XML sitemaps and verifies that they are properly formatted and can be accessed by search engines.
Identifies any technical SEO issues, such as duplicate content, that may be affecting the site’s visibility in local search results.
Analyze page titles, descriptions, and headers to ensure they are optimized for local search.
Extract structured data from a website to ensure that a business’s information is accurately represented in search results.
It crawls a website and identifies any broken links or missing pages that may be affecting the site’s visibility in local search results.

Pros:

The free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
Sitemap generation
Ability to crawl a large website
custom configuration

Cons:

Limited learning resources
Non-user-friendly interface
Poor support

Screaming Frog Pricing

Plans	Pricing
Free Version	$0
Paid Version	139 Per Year

WooRank SEO

Rating	4.5 out of 5
Best For	Generating instant website reviews
Free Trial	14-Day

WooRank is an automated website analysis tool that includes SEO auditing and monitoring, keyword tracking, competitive analysis, and in-depth website crawling. WooRank makes it simple to check your SEO status and provides useful advice to help boost your website. WooRank provides quick website reviews with loads of important info, plus a checklist of tasks; aiding businesses and digital marketers to get increased search engine rankings, convert visitors into sales, view their competitors, and amplify returns on their digital marketing investments.

Features of WooRank SEO

Woorank’s SEO audit feature checks a website for common local SEO issues, such as missing or incorrect NAP (name, address, phone number) information.
Provides a detailed analysis of a website’s on-page SEO, including information on title tags, meta descriptions, header tags, and more.
It shows you how many reviews and ratings a business has on different platforms such as Google, Yelp, and TripAdvisor.
It helps you identify where your business is listed on other websites, such as directories and local listings sites.
It allows you to compare your website’s performance to that of your competitors.
This tool can also show you which websites are linking to your site, which can be a strong indicator of your website’s authority and trustworthiness.

Pros:

Browser extension is available
Free trial is available
Excellent support
Modern and user-friendly interface
Help center articles and knowledge base

Cons:

Doesn’t offer any free plan
The monthly plan is little bit expensive

WooRank Pricing

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Pro	$79.99 per month	$53.25 per month, billed at $639.00 yearly
Premium	$199.99 per month	$133.25 per month, billed at U$1,599.00 yearly
Enterprise	Custom Plans	Custom Plans

Yoast SEO

Rating	4.7 out of 5
Best For	Improving the visibility of a local business in search engine results
Free Trial	Not Available. But, Free Version is there

Yoast SEO is a plugin for WordPress that helps optimize a website for search engines, including local SEO. It includes features such as the ability to add and verify a local business address and contact information, as well as the ability to create and optimize pages for local keywords and phrases. Additionally, Yoast SEO includes an analysis tool that helps identify and fix common on-page SEO issues, such as missing alt tags and duplicate content, which can negatively impact a website’s local search ranking. Overall, Yoast SEO is a useful tool for improving the visibility of a local business in search engine results.

Yoast SEO Tutorial

Features of Yoast SEO

Provides suggestions to improve the local SEO of the web pages.
It includes built-in support for schema markup that can be used to improve the visibility of local businesses in search results.
It integrates with Google Maps and allows users to easily add a map of their location to their website and improve their visibility.
Users can easily add their business address and contact information to their website, which can be used to populate Google My Business and other local directories.
It includes a local keyword research feature that helps users identify the most relevant keywords for their business and location.
Yoast SEO allows users to assign local business categories to their website.

Pros:

Seamless integration with Shopify and WordPress
24/7 support
Store finder on website
Provides local SEO training course
Built-in sitemap generator
Easy to use

Cons:

Limited local SEO features
Citation feature is not available
Available as a plugin

Yoast SEO Pricing

Plans	Pricing
Yoast SEO Free plugin	$0
Yoast SEO Premium plugin	$99 USD / year (ex. VAT)
Plugin subscription	$229 USD / year (ex. VAT)

Conclusion

We hope now you understand the significance of local SEO and the various tools available to put it into effect. With these local SEO tools, you can quickly update and manage your online listings, allowing you to free up time for your local SEO strategy. Whether you have an online or a physical presence, these local SEO tools can help increase your business visibility, track performance, and generate leads and conversions. Use these promising tools to enhance the local rankings of your website.

FAQs

What is local SEO tool?

Local SEO tool is a software or platform that help businesses optimize their online presence for geographically-related search queries.

What are some examples of local SEO tools?

Some examples of local SEO tools include Google My Business, Moz Local, BrightLocal, Whitespark, Synup, and Yext.

How do I use local SEO tools effectively?

To use local SEO tools effectively, it’s important to understand how they work and how they can help you achieve your business goals. For example, if you’re looking to improve your search engine rankings, you may want to focus on keyword research tools and citation builders.

What are local citations and why are they important?

Local citations are mentions of your business’s name, address, and phone number on other websites. They are important for local SEO because they help to establish your business as a reputable and credible source, and can also help to improve your search engine rankings.

How do I build local citations for my business?

To build local citations for your business, you can start by creating a list of relevant directories, social media platforms, and business listing sites that are specific to your industry and location.

How do I track my local SEO performance?

To track your local SEO performance, you can use a variety of tools including Google My Business Insights, Google Analytics, and SEMrush. These tools can help you to monitor your website traffic, search engine rankings, and online reviews, as well as gain insights into your target audience.

How often should I update my local SEO strategy?

It’s important to regularly monitor and update your local SEO strategy. The search landscape and algorithm updates frequently, so you should continuously make adjustments accordingly.

How much should I pay for local SEO tools?

The cost of local SEO tools can vary widely depending on the specific tool and the features included. Some tools are free to use, while others require a monthly or annual subscription. So, you can choose the one that best fits your budget and the needs of your business.

Is local SEO important in 2023?

Yes, local SEO is still important in 2023. With the increasing use of mobile devices and location-based searches, it is important for businesses to optimize their website and online listings for local search in order to be found by potential customers in their area.

What is the best way to do local SEO?

Keep your site mobile friendly, focus on link building, create and optimize your Google My Business account, create content on your website that is relevant to your local community, build citations, and get regular positive reviews.

January 27, 2023

Top 10 Must Have On-Page SEO Tools That SEO Experts Actually Use in 2023

On-page SEO is an important aspect of any website optimization strategy, as it helps search engines understand the content and structure of a website, and improves its visibility in search results. With the right set of tools, you can analyze, optimize, and improve your website’s on-page SEO.

In the ocean of information that is available on the internet, it is very tough to decide which tools to use for on-page optimization. But, don’t worry you have landed on the right page. In this article, we will take a look at the top on-page SEO tools that can help you improve your website’s visibility, drive more traffic and increase your search engine rankings. From keyword research to competitor analysis and technical SEO, these tools will help you identify areas for improvement and optimize your website to rank higher in search engine results pages. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.

What is On-Page SEO?

On-page SEO refers to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs). This can include things like optimizing title tags and meta descriptions, using keywords effectively in the body text, and creating a clear and user-friendly website structure. On-page SEO is a crucial aspect of overall SEO because it allows search engines to understand what a website is about and how it should be indexed. This is in contrast to off-page SEO, which refers to techniques used to improve a website’s visibility through backlinks and social media promotion.

What Are The Most Important Parts of On-Page SEO?

Some of the most important parts of On-Page SEO are listed below:

Title Tags and Meta Descriptions: These tags provide information about the content of a webpage to search engines, and can influence how the page appears in search results.
Content Quality and Relevance: Search engines favor websites with high-quality, unique and relevant content that addresses the user’s intent.
Headings and Subheadings: Using header tags (H1, H2, H3) to organize content and provide a clear structure to the webpage.
Keyword Optimization: Using relevant keywords throughout the content in a natural and meaningful way, without overstuffing.
URL Structure: Having a clear and organized URL structure can help search engines understand the content of a webpage.
Image Optimization: Using alt tags to describe images and videos can help search engines understand the content of a webpage.
Internal Linking: Connecting different pages within the website can help search engines understand the structure and hierarchy of a website.
Sitemap: Having a sitemap can help search engines discover the pages of a website and understand the structure of the website.
Website Speed: Optimizing website load speed is important for both users and search engines.
Mobile-Friendliness: Having a mobile-friendly website is important for users and search engines as more and more users access the internet from mobile devices.

By focusing on these important parts of on-page SEO, you can improve the visibility of your website in search engine results pages and drive more relevant traffic to your website.

Best On-Page SEO Tools in 2023:

Ahrefs
SEMrush
KWFinder
Copyscape
PageSpeed Insights
Seolyzer
Seobility
Check My Links
WooRank
Moz Pro

Ahrefs

Website	Ahrefs.com
Rating	4.7/5
Best For	Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking
Free Trial	Not Available

Ahrefs is a comprehensive SEO toolkit that helps you uncover your competitor’s marketing plans, discover the strongest backlink possibilities in your field, generate accurate keyword ideas, comprehend and fix technical SEO issues related to your website, detect the most popular content on a given topic and uncover great potential topics for your own content, monitor your search engine rankings alongside those of your competitors and get notified via email anytime you or your brand are mentioned online.

Many SEO experts are using this tool to rank their websites. Ahrefs provides one in all solutions that gets better with passing time. The resources provided by Ahrefs paid version are full of in-depth research and knowledge.

Key Features:

With a keyword base of more than 7 billion, you can find keywords for Google, YouTube, Amazon, Bing, Yahoo, and Baidu (China).
Get a health report of your backlinks.
Using the SERP analysis feature you get the domain rating, URL rating, and total backlinks of the top 10 pages that are ranking for your keyword.
Makes it easy to find top-performing content in the selected niche.
Using the content explorer tool you can find web pages that are ranking for a specific keyword.
Discover keywords that your competitors are using.
Find broken links on your website and organic and paid traffic metrics.

Product-led Content: How we Do Content Marketing at Ahrefs

Pricing Plan:

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

SEMrush

Website	www.semrush.com
Rating	4.7/5
Best For	keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial	Available

SEMrush is a powerful all-in-one SEO tool that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. It offers a wide range of features that can help you with various aspects of on-page SEO, including keyword research, competitor analysis, and identifying and fixing technical SEO issues.

SEMrush is a complete SEO toolkit. Using this tool you can upscale both your SEO and paid advertising game. SEMrush software belongs to the SaaS platform SEO tool. It provides online visibility and higher ranking tools for the business.

Key Features:

SEMrush can be used for PPC keyword research.
Find profitable keywords for your website.
Dump one seed keyword in the tool and get thousands of combinations.
Check the SEO score, originality, and readability score of your content.
Get tips to improve content and SERP ranking.
Check the ranking of your website and build a powerful paid search campaign.
Get a detailed report on backlinks.

Pricing Plan:

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$108.33/month	$129.95/month
Guru	$208.33/month	$249.95/month
Business	$416.66/month	$499.95/month

Start Using SEMrush Now

KWFinder

Website	Kwfinder.com
Rating	4.5/5
Best For	Keyword research and content marketing
Free Trial	Available

If you are looking for a tool only for keyword research then KWFinder is for you. This easy-to-use tool will provide you with all the keyword metrics both for SEO and paid advertising. KWFinder is an analysis and keyword-finding tool. It is mainly used to find hidden long-tail keywords with low SEO difficulty for upscaling the rank.

Key Features:

Find the search volume, trend, keyword difficulty, CPC, and PPC of all the keywords.
Dump your competitor’s URL and get a complete list of keywords used by competitors in their strategy.
One can easily find questions related to the seed keyword.
The application of filters to the keyword is also permitted. For example, if I want a keyword with a difficulty of 30 with 2000 search volume I can add these metrics to the tool and it will show me keywords that match my criteria.

Pricing Plan:

KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Mangools Entry	$19.90/month	$29.00/month
Mangools Basic	$29.90/month	$49.00/month
Mangools Premium	$44.90/month	$69.00/month
Mangools Agency	$89.90/month	$129.00/month

Start Using KWfinder Now

Copyscape

Website	www.copyscape.com
Rating	4.8/5
Best For	Checking the originality of your content
Free Trial	Free trial not available, but has a Free plan

Many times the content that we publish has a high level of plagiarism. Google may penalize your website if it sees that you are continuously publishing plagiarised content. To avoid this first check if there is plagiarism present in your content or not. CopyScape is an online plagiarism checker tool that enables users to instantly detect plagiarism from online sources and determine the uniqueness of content on their websites.

Key Features:

The tool will scan your content and tell you if there is plagiarism.
It will also show you websites to which your content is similar.
You will be alerted if someone is stealing content from your website.

Pricing Plan:

Searches cost 3c for the first 200 words plus 1c for each additional 100 words or part thereof.

PageSpeed Insights

Website	Pagespeed.web.dev
Rating	4.7/5
Best For	Getting information on improving the user experience of a web page
Free Trial	Completely Free

Your website speed is very important both for Google and the user experience. It is very critical for the website to get loaded within 2 seconds to not get below the visitor’s experience. To improve the website speed on both mobile and desktop devices, you can use PageSpeed Insights. PSI provides better insight into details of the page speed by calculating different matrices from the submitted URL. It also provides suggestions for improving user experience of website.

Key Features:

Instant analysis of the speed of your website on mobile and laptop devices.
Enabling a detailed report of the bugs that cause the lowing down of your website.

Pricing Plan:

PageSpeed Insights is Free to use.

Seolyzer

Website	Seolyzer.io
Rating	4.8/5
Best For	Site crawling and log analysis
Free Trial	Available

Seolyzer is a site crawling and log analysis tool that helps you in understanding how a search engine views your website. Seolyzer provides advanced tools to monitor and optimize the site for better SEO. It can be used to identify technical issues on a website that may be hindering its ability to rank well in search engine results pages (SERPs), such as broken links, duplicate content, and missing meta tags. Additionally, Seolyzer can analyze server logs to gather information on how search engines are crawling the site and identify potential issues that may be impacting the site’s visibility in search results.

Key features:

Find pages that Google finds very important.
Get a detailed backlink report and find crawl volume, response time, HTTP status code, and errors.
Find pages that are missing the title and meta description tags.
Understand desktop v/s mobile responsiveness.
Find the response time of the different URLs crawled.
Discover active and new pages.

Pricing Plan:

Seolyzer offers one Free plan and four pricing plans: Lite, Advanced, Premium and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price (Get 2 months Free)	Monthly Price
Lite	€390/year	€39/month
Advanced	€690/year	€69/month
Premium	€2490/year	€249/month
Enterprise	Custom Price	Custom Price

Seobility

Website	www.seobility.net
Rating	4.7/5
Best For	All-in-one SEO tool for Site auditing, backlink analysis, Keyword analysis, competitive analysis and more
Free Trial	Available

Seobility is your all-in-one SEO solution, covering all aspects of on-page optimization, backlink management and search engine rankings. It is very easy to use. Just put your website URL and get a detailed report. Using Seobility, you can have your entire website analyzed and be given a detailed report with found issues and optimization tips. You will be alerted of any potential issues that may harm your rankings. Seobility offers automated notifications, link management, competitive analysis, customizable branding, data visualization, and lots of other features.

Key Features:

Check your SEO ranking.
Find on-page SEO issues.
Find issues related to your title, meta description, and page URLs.
The tool will also tell you problems related to page speed and duplicate content.
Seobility also determines if the website has a responsive design or not.
The tool will show your website’s link profile and specific server errors.

Seobility – Your All-in-One SEO Tool for better website rankings

Pricing Plan:

Seobility offers a Basic plan which is Free and two pricing plans i.e. Premium and Agency. Have a look at the pricing details of each package.

Plan	Yearly Price (Save 20%)	Monthly Price
Premium	$480/year	$50/month afterwards
Agency	$1920/year	$200/month

Try Seobility Now

Check My Links

Website	Chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf
Rating	4.0/5
Best For	Quickly check all the links on a web page
Free Trial	Completely Free

This is a chrome extension that will be helpful for checking both internal and external links of a webpage. Check My Links is a free platform especially built for web designers, designers, and content editors. My Links Checker is an efficient tool that can quickly identify all the links on a webpage and verify their accuracy. It clearly shows which links are valid and which ones are broken – it’s as simple as that.

Key Features:

Find how many total links are present on your website.
Find how many broken links are present.

Pricing Plan:

Check My Links is Free to use.

WooRank

Website	www.woorank.com
Rating	4.4/5
Best For	Link Building, Keyword Research, and SERP Rank Tracking
Free Trial	Available

WooRank is a powerful auditing and monitoring tool, providing automated website reviews, keyword tracking, site crawl functions and competitive analysis for SEO. Using WooRank, you can quickly analyze your SEO performance and receive practical tips and advice to improve your website.

Woorank provides you with a detailed report that can improve both your SEO and social media efforts. Woorank paid provides a detailed report on the data that can help its users achieve better SEO rank.

Key Features:

Get a detailed report that measures your SEO efforts and backlinks.
Woorank also enables the feature of providing actionable insights that can help in upscaling SEO scores.
Using the site crawl functionality you can find problems in your on-page SEO efforts.
Analyze your competitor’s SEO tactics.
You will get unlimited website reviews and a score based on user experience.
The tool will also check if your server is up or down and analyze your site speed.
It will extract all the important metrics from all of your social media accounts and present them in the form of statistics.

Pricing Plan:

Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$$53.25/month	$89.99/month
Premium	$133.25/month	$199.99/month
Enterprise	Custom Price	Custom Price

Moz Pro

Website	Moz.com
Rating	4.5/5
Best For	Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial	Available

Moz Pro is a comprehensive set of SEO tools. The tools in Moz Pro help users track and improve their website’s search engine ranking, as well as analyze the performance of their competitors’ websites. It also provides a comprehensive suite of analytics, which gives you deeper insights into your website’s performance and visibility. Businesses can stay ahead of the competition by keeping track of their competitors’ rankings with SERPs, utilizing Moz Pro’s technical insights, and performing regular site audits.

Key Features:

Moz Pro crawls your website and finds technical SEO issues that are impacting the ranking of your website.
The tool also provides how severe the issue is and how to easily fix it.
Learn how people are finding your services and products.
Using the keyword research tool you can find profitable keywords and questions that people are constantly asking regarding your keyword.
Understand for which keywords your website is upscaling.
Learn which keywords used by your competitors are making them rank higher and get a detailed SERP analysis on them.
Get tips to optimize your page and new content ideas based on your previous articles.
Find ling building opportunities.

Quick Introduction to Moz Pro

Pricing Plan:

Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$79/month	$99/month
Medium	$143/month	$179/month
Large	$239/month	$299/month
Premium	$479/month	$599/month

Conclusion

On-page SEO is an essential aspect of improving the visibility of a website in search engine results pages. With the right set of SEO tools, you can analyze, optimize, and improve your website’s on-page SEO. The tools mentioned in this blog post are some of the best on-page SEO tools that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.

Remember that on-page SEO is an ongoing process, and you should use these tools on regular basis to monitor your progress and identify areas for improvement. By consistently optimizing your website with the right set of tools, you can ensure that your website is always visible to your target audience.

FAQs

What is meant by on-page SEO techniques?

On-page SEO techniques refer to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs).

What are the best on-page SEO techniques?

The best on-page SEO techniques include:

Optimizing title tags and meta descriptions
Using relevant keywords throughout the content
Creating a clear and user-friendly website structure
Optimizing images and videos with alt tags
Creating high-quality, unique and original content
Utilizing header tags (H1, H2, H3)
Internal linking
Creating and submitting a sitemap
Optimizing website load speed
Making the website mobile-friendly

These techniques help search engines understand the content of a website and improve its visibility in search results.

Which are the best On-page SEO tools in 2023?

Some of the most used on-page SEO tools are Ahrefs, SEMrush, Moz Pro, Surfer SEO, and Google search console.

What do on-page SEO tools do?

Are there any free on-page SEO tools?

Yes, there are a number of free on-page SEO tools available such as Google Search Console, Google Analytics, Yoast SEO, CopyScape and UberSuggest.

Can on-page SEO tools improve my search engine rankings?

On-page SEO tools can help identify areas for improvement on your website, but they cannot guarantee an improvement in search engine rankings. However, implementing the recommendations provided by these tools can improve your website’s visibility in search results.

How do on-page SEO tools help with competitor analysis?

Can on-page SEO tools help with technical SEO issues?

Yes, many on-page SEO tools include features that can help identify and fix technical SEO issues such as broken links, duplicate content, and website speed issues.

June 11, 2022

Top 5 Best Alternatives of Ahrefs to Help You Rank in 2022

The race to be seen is indispensable today! Every single company and startup be it small or large, all wish to have a top-quality digital marketing strategy and search engine optimization (SEO).

Businesses today are working towards boosting their website’s search engine rankings, they are looking towards increasing the organic traffic and are running advertising campaigns to improve traffic conversion and a lot more. All this in today’s contemporary world has become an indispensable part of the business campaign.

To achieve all this sounds a bit complex, especially for someone who is a novice in the field of marketing and search engine optimization process. So to make this easy, there are solutions like Ahrefs, which is the perfect example of a search engine marketing tool that helps, face competition in the most efficient manner. So, we have listed the best Ahrefs alternatives in 2022.

SEMrush
Mangools
Serpstat
SpyFu
Moz

What is Ahrefs?

Ahrefs is an ultimate SEO tool for keyword tracking, competitive analysis, Backlink checking, and a lot more. The prime theme of the tool is that there’s no need to be a pro to rank higher or get more traffic.

Ahrefs is a tool best suited for SEOs, marketers, enterprises, digital marketing agencies, and small and big businesses. If you want to perform Backlinks analysis, then Ahrefs is probably the best for the task. They have a rich database with trillions of links that make, the process faster, more efficient, and a lot more reliable which makes it a great alternative to Ubersuggest.

Ahrefs provides a toolkit that consists of Keyword researching, Backlink Checker, Rank Tracking, Site Audit, Content Explorer and a lot more. It keeps an eye on the competitors’ backlinks and sends an alert for various keywords whenever your site starts ranking. Ahrefs is popular for its free tools such as Webmaster Tools, Keyword Generator, Backlink Checker, SEO Toolbar and more.

Features of Ahrefs

Site Explorer

The site Explorer in Ahrefs is a powerful competitive research tool that everyone has been looking for. It includes a set of 3 basic tools in it that helps in building a powerful site reach and interface.

Organic traffic research

It helps to gain insight into which keywords bring the most traffic, which keywords are making your competitors rank higher, and what are pages are bringing the most search engine traffic.

Backlinks Checker

With the Backlink Checker tool, one can keep an eye on the quality of Backlink profiles linked with the competitors.

Paid traffic research

Helps in knowing about when the competitors are doing paid search advertising and where they funnel their paid traffic.

Keyword Explorer

Keyword research is one of the most important parts in the field of SEO tools. With keywords explorer, one can find thousands of interactive and engaging keywords, their difficulty level in the ranking, and also can find their potential traffic insights.

Site Audit

This tool helps in getting the right knowledge about what is stopping a website from ranking higher. This feature provides exhaustive website analysis, helps in exploring data, and all in all, keeps a track of the progress. It also helps in executing JavaScript while crawling.

Rank Tracker

With Ahrefs one can easily monitor their ranking and keep an analytical comparison check for their competition as well. Also, you get the history of:

Visibility
Average position and traffic
Positions distribution

Content Explorer

The feature helps in getting knowledge about the top quality content in a particular niche. This finds the most important and popular articles on a certain topic and sorts its results by:

Organic traffic
Referring domains
Domain rating
Traffic value
Social shares

Along with this, it has a complete package of filters that provides content that matches your criteria.

Ahrefs Pricing

Plan	Price	Projects	Tracked Keywords	Reports
Lite	$99	5	750	100
Standard	$199	20	2000	100
Advanced	$399	50	5000	100
Agency	$999	100	10,000	100

Top 5 best alternatives of Ahrefs

Though being top in its niche, Ahrefs have rivals like SEMrush, which makes the competition neck to neck. But with each having its pros and cons, it is totally up to the requirement of the business to choose what best suits their preferences.

SEMrush

With more than 5 million users, SEMrush is not only one of the most popular alternatives to Ahrefs but is also considered one of the all-time best in its niche. SEMrush works with the prime theme of fetching the data, which makes the optimization process flawless.

It is a tool specially meant for the ones involved in SEO and PPC. It includes a wide variety of tools that help in lead generation, keyword research, and most importantly help in driving more traffic.

Pros of SEMrush

Helps in easy understanding of analytics and performance.
Contains helpful information that helps in increasing overall site ranking.
Helpful in understanding the competition.
Covers an abundance of digital marketing needs of uses.
Helps in getting important Backlinks.
Maintains site traffic.

Cons of SEMrush

Pricier as compared to SpyFu.
Site audit tools sometimes read false errors.
Traffic predictions may sometimes be misleading.

SEMrush Pricing

Plan	Price	Projects	Keywords to Track	Reports
Pro	$119	5	500	5
Guru	$229	15	1500	20
Business	$449	40	5000	50

Mangools

Launched in 2014, Mangools is an SEO tool, working towards making the process of SEO easy for everyone. It has a bundle of 5 very powerful SEO tools, specially meant to carry out effective workflows. Its package includes everything from Backlinks analysis, keyword research, rank tracking to SEO process analysis of the competitors.

It is a highly interactive tool with great visualization and UX, that suits every genre of the audience be it a beginner or a professional. It is a complete value for money if all in one tools are taken into consideration.

Pros of Mangools

Each tool helps to work in detailed and thorough SEO work.
The pack of 5 is a unique and must for every SEO management company.
Detailed keywords search available.
Suggestions keywords and most searched questions provide complementary help.

Cons of Mangools

Link tracking modules are a bit weak.
The site profiler isn’t up to the mark.
Some keyword metrics are a bit off as compared to other tools.
Site Profiler backlink results are not always accurate.

Mangools Pricing

Plan	Pricing	Keyword Lookups	Tracked Keywords daily	Backlink rows
Mangools Basic	$29.90/month	100/24 hrs	200	100,000/month
Mangools Premium	$39.90/month	500/24 hrs	700	500,000/month
Mangools Agency	$79.90/month	1,200/24 hrs	700	1,200,000/month

Serpstat

Serpstat is a marketing intelligence platform, that helps in providing search engine optimization at every step or working. With the platform, you may easily carry out your SEO and PPC campaign, get knowledge about what your competitors are doing, what is best suited for your business, and what are the top keywords and backlinks will provide you maximum benefit.

With Serpstat, you can do localized research, it provides the access to various countries’ databases to provide the best possible results. Better for marketers to use in comparison to SpyFu.

Pros of Serpstat

Scrape search results for a ton of keywords and queries.
Solid tool for search engine marketing.
Provides fantastic insights for every aspect, that further helps in creating a marketing strategy.
Give knowledge of where your site stands against competitors.

Cons of Serpstat

If not using the paid version, the info access will be limited.
Sometimes there is a lack of information in terms of metrics.
There are some of the competitors out there with a lot more accurate information.
Limited tools in comparison to its competitors.

Serpstat Pricing

Plan	Price	Searches per day	Projects to track	Pages to Audit
Lite	$69/mo	500	10	150,000
Standard	$149/mo	5000	50	400,000
Advanced	$299/mo	8000	75	1,250,000
Enterprise	$499/mo	12,000	100	2,500,000

SpyFu

SpyFu is an all in one tool kit for SEO (Search Engine Optimization) and PPC (Pay Per Click). It is an overall package when it comes to search engine marketing and the digital marketing process. It has abundant features especially meant for the sole purpose of reducing complexity among pure novices.

This tool works with the theme of providing new opportunities for its search marketers by advertising the “Search Formula” of their greatest competitors to them that in counter helps them to build their marketing strategy.

Pros

Scrape search results for a ton of keywords and queries.
Solid tool for search engine marketing.
Provides fantastic insights for every aspect, that further helps in creating a marketing strategy.
Helps in making well planned and educated guesses after knowing analytics.

Cons

If not using the paid version, the info access will be limited.
Sometimes there is a lack of information in terms of metrics.
Limited tools in comparison to its competitors.

SpyFu Pricing

Plan	Pricing	Sales Leads	Weekly Tracked Keyword Rankings
Basic	$39/month	250	5,000
Professional	$58/month	500	15,000
Team	$199/month	2,000	40,000

Moz

Moz is a popular tool for SEO, link building, keywords research, and analytical comparison as well. It provides all in one marketing solutions, that help any business to grow without any manual excess work. Comparing it to its competitors, like Ahrefs and SEMrush, the tool stands a bit low in competition.

The biggest drawback is its features, which are a bit outdated for the competition. The tools like SEMrush and Ahrefs are constantly bringing new updates that make them, suited for the competition. Moz Pro decipher the data so that the user doesn’t have to.

Pros of Moz

Provides meticulous and accurate data.
Best suited for small business owners.
One of the easiest mainstream SEO tools.
The interface is pretty stable, tested and neat.
The reporting is quick and easy.

Cons of Moz

Seems like made for IT developers more than marketing developers.
Lacks customization in reporting.
Expensive with respect to the features it provides.
Difficult to understand in one go for non-technical people.

Moz Pricing

Plan	Pricing	Keyword Queries/Month	Backlink Queries/Month	Pages Crawled/Month
Standard	$99/month	150	5,000	400,000
Medium	$149/month	5,000	20,000	2 million
Large	$249/month	15,000	70,000	5 million
Premium	$599/month	30,000	100,000	8 million

Conclusion

These SEO tools are definitely, a must in today’s contemporary world. So this was the list of the best Ahrefs alternative websites. Though being top in its niche, Ahrefs have rivals like SEMrush, which makes the competition neck to neck. But with each having its pros and cons, it is totally up to the requirement of the business to choose what best suits their preferences.

FAQ

Is Ahrefs better than SEMrush?

Many people consider SEMrush as the best SEO tool as it provides more data compared to Ahrefs.

Why do I need Ahrefs?

Ahrefs helps you find the right keywords, you can check backlinks, and track your traffic to improve your search ranking.

Which SEO tool is best?

Ahrefs, SEMrush, Moz, Ubersuggest, and SpyFu are some of the best seo tools digital marketers used.

March 25, 2022

Success Story of Semrush – Online Visibility Management SaaS Platform

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Semrush.

In the era where everything has become online, locating their product or site on top of the Search Engine Results Page (SERP) would always be a priority for any webmaster. However, in order to improve online visibility, one has to enhance their site for SEO, backlinks, and many other improvements.

The demand for SEO, keywords and competitor analysis was almost nil before Google’s arrival. Only after the mid-1990s, these concepts were born along with Google, the demand of which skyrocketed in a very short time. Today, the SEO industry has a whopping $80 Billion market valuation. Furthermore, it is expected to show a compound annual growth rate (CAGR) of 19.6% by 2025. Similarly, keyword research, competitor analysis, SMM, and various other marketing tools have also gained huge market demand in the past two decades.

This increase in demand has increased the number of SaaS tools to provide the relevant services that today’s market demands. Of all those available options, Semrush stands to be the crown of Search Engine Marketing (SEM). Established in 2008, Semrush helps its users to improve their website’s ranking by offering support in SEO, PPC, Keyword & Competitive research, SMM, and content marketing services.

Semrush – Company Highlights

Company Name	Semrush
Headquarters	Boston, Massachusetts, USA
Industry	Search Engine Marketing (SEM)
Founders	Oleg Shchegolev, Dmitri Melnikov
Founded	2008
Funding Raised	$40 Million
Revenue	$124.88 Million (FY20)
Website	Semrush.com

About Semrush

Semrush – About
Semrush – Latest News
Semrush – Industry
Semrush – Founders and Team
Semrush – Startup Story
Semrush – Mission and Vision
Semrush – Name and Logo
Semrush – Business Model
Semrush – Revenue Model
Semrush – Challenges Faced
Semrush – Funding and Investors
Semrush – Acquisitions
Semrush – Online and Social Media Presence
Semrush – Awards and Achievements
Semrush – Competitors
Semrush – Growth
Semrush – FAQs

Semrush – About

Semrush is a Software as a Service (SaaS) platform that provides solutions to SEO, Keyword Research, Competitor Analysis, PPC, Content, and Social Media Management. It is an all-in-one tool that helps the user to improve their website’s online visibility. Semrush also provides marketing insights on paid advertising and competitor analysis, as well as, extends its support to content management and marketing.

Oleg Shchegolev and Dmitry Melnikov established Semrush in 2008. This SaaS platform commenced its operations with 2 tools and a few friends as their initial customers. Today, Semrush has more than 50 tools that had served over 7 Million users in around 143 countries so far. The company went public on March 24, 2021, through Initial Public Offering (IPO). Semrush IPOs were listed and traded on New York Stock Exchange (NYSE).

Semrush – Latest News

January 20, 2021 – Semrush acquires popular marketing and SEO training platform Backlinko. This acquisition would not just add 500K in monthly traffic but a wide array of trusted resources for training the world of digital marketers today in SEO and content marketing. The co-founder of Semrush is thrilled with this deal. Here’s what he shares through his Linkedin handle:

November 17, 2021 – Semrush filed a registration with the US Securities Exchange Commission, for Proposed Public Offering. It is said that the proceeds from the shares will be invested in the development of marketing and sales activities.

November 9, 2021 – Semrush announced its 3rd Quarter results as of September 30, 2021. It has reported a revenue of $49.3 Million and it has gone up 53% year on year.

Semrush – Industry

Semrush belongs to the industry of Search Engine Marketing (SEM), a subset of the broader industry of Digital Marketing. Search Engine Marketing is a kind of marketing that promotes the website’s online visibility on a Search Engine Results Page. It can be done through paid advertisements or by incorporating SEO. Search Engine Optimization is done by rewriting or fine-tuning the website’s content to promote them in SERP.

The SEM industry has been growing day by day since Google’s entry into the market in the mid-1990s. As of September 2021, the SEM market is mostly occupied by Google with a share of 86.64%. Other search engines like Bing and Yahoo have a market share of 7% and 2.75% respectively, as stated by Statista.

Semrush – Founders and Team

Oleg Shchegolev

Oleg Shchegolev and Dmitry Melnikov are the founders of Semrush, who share a friendship of over 30 years. They started building SEO tools together in 2006. Later, Semrush revolutionized the market and are now on their way to conquering the industry.

Oleg Shchegolev

An alumnus of Peter the Great St. Petersburg Polytechnic University, from where he completed his Bachelor’s degree in Computer and Information Systems Security/Information Assurance, Oleg started his career as an SEO Manager at Strider. He then served as the COCEO of tirnet.ru before co-founding efind.ru. After being aligned with the previous company for over 3 and a half years, Oleg joined SEOQuake, where he served as the Co-founder and CEO. He is presently serving as the Co-founder and CEO of SEOQuake and SEMRush.

Dmitry Melnikov

Dmitry Melnikov is another Co-founder of Semrush, who also serves as the COO of the company. After completing his Bachelor’s from SPBETU, LEEI, Dmitry started serving as a Board Member of efind.ru. He then served as a CEO at tirnet.ru. After leaving the job at tirnet, Melnikov joined as a co-founder of the SEOQuake Team and took the role of COO. He is currently serving the role at SEOQuake along with being a COO of SEMRush.

The key people of Semrush are:

Oleg Shchegolev – Chief Executive Officer (CEO)
Dmitry Melnikov – Chief Operating Officer (COO)
Evgeny E Fetisov – Chief Financial Officer (CFO)
Eugene Levin – Chief Strategy Officer (CSO)

The employee strength of SEMRush was last reported to be 979 in April 2021.

Semrush- Startup Story

Oleg Shchegolev and Dmitry Melnikov, in 2006, developed a tool for personal use, to look out for SEOs and other online strategies. The tool was initially named Seodigger. Later, in 2007, it was renamed to SEOquake. Shchegolev and Melnikov shared their tool with friends, friends of friends and this went on to build a good network for SEOquake. Meanwhile, they kept adding new features and tools to their platform, which further increased their popularity.

Owing to the reception, both the co-founders decided to take the business further to the market. With a brand image already built, they founded the company in 2008, with a new name Semrush. They further focussed on product development and expansion. Today Semrush has grown to serve users with more than 50 tools and leads the SEM market around the world.

Semrush – Mission and Vision

Semrush’s mission is to give a better and transparent online competition for users. They wanted to help their users in developing and improving their website in every possible way.

Their vision is to create time for professionals and creators to concentrate on their business and creativity. The work of improving the user’s online visibility will be taken care of by Semrush is what the company aims at. Semrush operates with such a mission and vision that helps them grow along with its users.

Semrush – Name and Logo

Semrush Logo

Semrush revealed its new logo on December 11, 2020, along with a new visual identity. The company stuck to its core fireball element in the new logo, like their old one. But they have made it look simple and more attractive. Semrush reasoned their logo as “the creative spark that ignites the engine of marketing”.

Semrush has always used hot orange and dark indigo as its primary color. Now it has included a few more vibrant colors to improve the visual experience for users. The name of the company was also changed from SEMrush to Semrush in December 2020.

Semrush – Business Model

Semrush contains a business model that offers its services for advertising, social media, SEO, content marketing, and market research, all integrated into one tool. Here are the in-depth activities provided under each category of services:

Advertising – Semrush offers the best keyword choices, manages the cost of advertising, and analyses the ad copies of competitors.

Social Media – It helps the users in scheduling and automatically posting content, analyzing one’s performance and that of competitors, and managing social ads.

SEO – Potential keyword research can be done along with SEO audits, analyzing backlinks, and tracking SERP.

Content Marketing – You can find the best topics for your content that might attract your audience. Semrush audits your content and helps it improve for SEO.

Market Research – Analysis and give ideas to increase traffic for your website and provides reports regarding competitors’ promotion strategy.

Semrush – Revenue Model

Semrush has reported overall revenue of $124.88 Million in the year 2020. Their 3rd quarter revenue for 2021 has increased 53% year on year. Semrush raises its revenue by offering its tools and services for a price that is charged from users. Semrush has a free plan available that comes with limited functionality.

Semrush revenue model consists of three plans out of which, the first two plans come with a free trial for 7 days. With an annual commitment, a discount of up to 17% is offered on the monthly plans listed below:

Pro – $119.95/month
Guru – $229.95/month
Business – $449.95/month

Semrush – Challenges Faced

Though Semrush provides a better service than their competitors, they have faced a few challenges in the past and are expecting more in the future.

Semrush has been facing continuous net losses since 2016. They have incurred a net loss of $10.2 Million in 2019 and $7 Million in 2020. The company accumulated a deficit of $ 35.8 Million. Semrush is further uncertain about its profitability in the future.
The Covid-19 pandemic has pushed the company into a new challenge. It has increased the growth of Semrush rapidly and this pushed them to increase the employee count to manage the growth. But the travel restrictions have made it difficult for them to provide training and other facilities for the new employees. Thus Semrush faces a challenge in managing its growth effectively.

Semrush – Funding and Investors

Semrush has raised a fund of $40 Million through a Venture round on April 24, 2018. It was the only fundraising activity, other than its IPO, carried out by Semrush. This round was led by 3 investors namely, Headline, Greycroft, and Siguler Guff & Company.

Semrush – Acquisitions

Semrush acquired two companies to date. It acquired the famous Marketing and Search Engine Optimization (SEO) training app Backlinko on January 20, 2022. The popular training platform boasts of pulling in 500K visits a month, as per the reports of December 2021, which it will be adding to the leading online visibility management Saas platform along with its prized resources that are elementary for training purposes for the world of digital marketers of today. This acquisition would be a great help towards building the marketing education that Semrush is currently focussing on. The Co-founder of Semrush and CEO at Exploding Topics, Brian Dean is thrilled with this acquisition and stated that he would continue to be associated with Backlinko on a part-time basis, as part of the agreement with Semrush.

Semrush previously acquired Prowly PR Software, a public and media relations SaaS company on September 16, 2020. The price of this acquisition remains undisclosed by both companies. Semrush has made no acquisitions other than Prowly PR Software, over the years so far.

Acquiree Name	Acquired Date	Price
Backlinko	January 20, 2022	–
Prowly PR Software	September 16, 2020	–

Semrush – Online and Social Media Presence

Semrush has an active profile on all social platforms. Particularly, their Twitter handle is extremely active. The team responds to every query and grievance raised on Semrush, by people on social media. Their tweets and posts are quite interactive and interesting. In addition to responding to users, they make posts on their achievements, new products and updates, and simplified guidelines. Semrush’s followers count:

Twitter : 170K Followers
LinkedIn : 192K Followers
Instagram : 78.9K Followers
Pinterest : 11.3K Followers
Youtube : 91.2K Subscribers

Semrush – Awards and Achievements

Semrush has been awarded as the Best SEO Software by various continents. The following are the international awards that recognized Semrush over the years:

European Search Awards, 2017 &2020
Global Search Awards, 2021
MENA Search Awards, 2019
US Search Awards, 2019
UK Search Awards, 2019, 2021
Interactive Marketing Awards, 2019
Dutch Marketing Awards, 2018
SEMY, 2018

Semrush – Competitors

Though Semrush is a supreme tool, it has few notable competitors along the track to race with. Moz and Ahrefs prove to be worthy competitors in terms of SEO, Keyword Research, Backlinks, and Competitor Analysis. Here are some of the top competitors of Semrush:

Moz
Ahrefs
Serpstat
SpyFu
SE Ranking
KWFinder

Semrush – Growth

Semrush is a startup that commenced in 2008, has grown to hold the crown of the SEO market, and is trusted by popular brands like Tesla, Apple, Amazon, IBM, etc. The company has run its business without raising funds since its formation, except for the $40 Million raised in 2018. This exhibits the level of hard work, achievements, and quality, their products and services have for the customers.

With 79,000 paid customers across 143 countries in the world, Semrush had hit a revenue of $49.3 Million in 2021 (quarterly results up to the third quarter in September). The Semrush revenue tops the table when compared to its competitors. The rapid growth in recent years has encouraged Semrush to go public. The company listed its IPO in NYSE on 24th March 2021 and managed to raise $140 Million on the first day.

In addition to its financial growth, Semrush has developed and upgraded its tools and services. They’ve grown to be the fastest Backlink Crawler, crawling 25 Billion URLs per day. Furthermore, Semrush also enlarged its data warehouse with 808 Million Domains, 43 Trillion Backlinks, and 20 Billion Keywords so far.

Semrush had more than 20% growth in both free and paid users using the platform, between 2019 and 2020. Their revenue for the 3rd quarter of 2021 was $49.3 million which is up by 53% year on year. This growing customer base results in increased revenue, which further implies the growth of the company.

Semrush – FAQs

What is Semrush?

Semrush is a SaaS platform that provides solutions to SEO, Keyword Research, Competitor Analysis, PPC, Content, and Social Media Management.

How many employees does Semrush have?

Semrush has more than 980 employees working in their 7 offices across the world.

Who are the founders of Semrush?

Oleg Shchegolev and Dmitry Melnikov are the founders of Semrush.

What is the Market Valuation of Semrush?

The market value of Semrush is approximately $3.3 Billion.

What is Semrush widely used for?

Semrush is an all-in-one SaaS tool widely used for improving online visibility. Semrush services include:

SEO
Keyword Research
PPC
SMM
Competitive Research
Content Marketing
Marketing Insights

January 20, 2022

Best Alternatives to Moz for SEO in 2022
SEO, expanded as Search Engine Optimization is a process that helps in making websites or content rank higher in search engines like Google, Yahoo, Bing, etc. It optimizes the contents to improve its visibility on top of the page as gains more traffic than the others. Therefore, SEO becomes more essential for businesses and bloggers to attract audiences by staying on the primary page of search results.

Google has regularized and improved the SEOs by building algorithms in a way, that ensures the quality and authenticity of websites. Now, there are various companies that help others in building SEOs and Moz is one of the most used.

Moz is an all-in-one tool that is most trusted by the digital community. It helps businesses manage numerous aspects of their SEO campaign. Starting as an SEO blog, today Moz has built its empire firmly by having generated around 40.7 trillion links and 500 million keywords. They offer a comprehensive set of SEO features and stand to be a good choice for individual, small and medium businesses.

There are other tools that are giving tough competition to Moz and provide powerful SEO solutions. Here are some of the best alternatives for Moz that can be used to get ranked higher on search engines.

About Moz
Need for an Alternative for Moz
Best Alternatives for Moz – Free Tools
Best Alternatives for Moz – Paid Tools
1. SEMrush
2. Ahrefs
3. Majestic
4. SpyFu
5. Screaming Frog
6. SE Ranking
7. SEOquake
8. Mangools
9. Raven Tool
10. Serpstat
Conclusion
FAQs

About Moz

Moz was first started in 2004 as a blog to speak contents on SEO. Their prowess in the field transformed them from bloggers to SEO consultants and later into developers. Their tools like Moz Local and Moz Pro have helped customers and businesses in developing and managing their own SEO strategies.

Here are some of Moz’s best features:
- Moz Keyword Explorer does deep analysis and gives you suggestions for a better keyword optimization.
- Moz Pro has its own Site Crawl feature that identifies and report errors to ensure better SEO performances.
- It gives an in-depth evaluation for your backlinks from their massive collections, through their Link Explorer.
Pricing

Free Trial – 30 days
Standard – $99/month
Medium – $179/month
Large – $249/month
Premium – $599/month
You can save 20% on yearly plans.

Need for an Alternative for Moz
- The navigation structure of Moz is poor and you can’t find the required tools easily.
- Though the services are worthy of their prices, they seem to be costly compared to their competitors.
- There is no complete automation for some processes and this stands to be a disadvantage for larger companies.
- Users need to possess some technical knowledge for the efficient utilization of their services.
Best Alternatives for Moz – Free Tools

SEOquake

SEOquake – Best Alternatives to Moz

SEOquake is a free extension available for browser and can be added to the webpage. Whenever we open a website link, the SEO dashboard shows brief information of the site like, backlinks, ranking, domain, etc., SEO audits can be conducted in real-time and results can be exported. SEOquake is really quick in analyzing the SEO of any page within seconds. New users may find it difficult to understand the contents of dashboard due to lack of information. If your need is to just have a quick and basic analysis of a website, then SEOquake is the best option and it is also free. However, this tool may not be recommended for in-depth analysis.

Pricing

SEOquake is a completely free plug-in available for download to anyone using Chrome, Firefox and Opera.

Google Keyword Planner

Google Keyword Planner – Best Alternatives to Moz

Google Keyword Planner is a powerful tool that helps to research keywords for your site. They help you discover and organize keywords, analyze their historical data, and determine the cost of your ad. Keyword Planner makes your search easy by narrowing them down to location, date, language, organic impression, competition level and many more. Google Keyword Planner has less search volume data compared to Moz. But they provide competition metrics for each and every keyword, that proves highly useful for the users.

Pricing

Google Keyword Planner is a Free tool. The only thing is you need to have an account in Google Ads to access it.

SEO Book

SEOBook – Best Alternatives to Moz

SEO Book is a web-based free SEO site that offers various tools for analyzing keywords like the Keyword suggestion tool, List generator, List cleaner, Density Analyzer, Keyword wrapper, etc., They also offer extension tools for Firefox web browser. In addition to this, they provide guidance and training programs on SEO, Keyword analysis and Link building. Unlike Moz, it is an easy, simple and free tool to use for keyword analytics.

Pricing

SEO Book Keyword Tools comes at Free of cost.

Best Alternatives for Moz – Paid Tools

SEMrush

SEMrush – Best Alternatives to Moz

SEMrush leads the SEO market by their extensive services, provided through 20+ impressive SEO tools. Their data library includes 20 billion keywords that serve over 130+ countries with around 830 million domains. They help you in bringing Organic Traffic to your website through their advanced keywords research tool. SEMrush also offers rank tracking and backlink analysis. You can formulate your own SEO strategies through their numerous SEO and marketing research tools. SEMrush assists you with a good product and usage guide for every process, which Moz lacks.

Pricing

SEMrush has three plans and a discount of 17% when purchased annually. There’s also a free plan with limited facilities. Free trial for 7 days is given, when any of the given plans are purchased.
Pro – $119.95/month
Guru – $229.95/month
Business – $449.95/month

Moz Vs Semrush

Ahrefs

ahreFs – Best Alternatives to Moz

Ahrefs has one of the largest backlink databases with more than 15 trillion links. They can do keywords research on 10 search engines and does the best website crawl through its Site Audit feature. Ahrefs keeps adding some new data, every few minutes to its index. They also feed you with rank tracking, SEO optimization, organic keyword research and gap monitoring, to look, where and how you could stay ahead of your competitors. They possess the best backlink tracking compared to Moz and other competitors. However, Ahrefs fails to integrate with Google Analytics.

Pricing

Ahrefs gives complete access to the tool at $7 for 7 days. Other than this they’ve four plans.
Lite – $99/month
Standard – $179/month
Advanced – $399/month
Agency – $999/month (customizable plan)

Majestic

Majestic – Best Alternatives to Moz

Majestic is another tool, that is specialized in Backlinks. They possess a large link index and brag it to be the biggest. A tool called Site Exploration Summary gives an overview of a website’s profile and analyze it through a list of metrics like Trust Flow, Citation Flow, Visibility Flow, Topical Trust Flow and Flow Metric Scores. Hence, Majestic is better than Moz in determining a site’s metrics. They also provide features to look deep into backlink’s profile, which Moz doesn’t offer. The link research process can be done real quick and effectively through them. Majestic focuses only on backlinks and it is not an all-in-one tool.

Pricing

There’s no free trial available and Majestic has three plans for users. You can enjoy a discount, while you opt for yearly plans.
Lite – $49.99/month
Pro – $99.99/month
API – $399.99/month

SpyFu

SpyFu – Best Alternatives to Moz

SpyFu basically qualifies themselves in keyword research, ranking, PPC and SEO. They can get you the complete details of any domain and its appearance in Google in past 15 years. SpyFu fills you with regular updates of competitors like changes in their strategy, emerging new competitors and any activities they do related to keywords. It helps you make quick changes or take necessary action to increase your website’s traffic and stay up in the competition. Spyfu is better at meeting the needs of customers than Moz. But when it comes to the product quality and other features, Moz out beats SpyFu.

Pricing

No free trial is offered but there’s a free plan with limited options. SpyFu promises you a saving of $732 when you opt for annual billing. Here are their monthly bills:
Basic – $39/month
Professional – $69/month
Unlimited – $129/month

List of Best SEO Competitor Analysis Tools to use

Digital marketers know the importance of keyword for ranking on Google. Here are the Best SEO Competitor Analysis Tools to help you rank better.

StartupTalkyIpsita Acharya

Screaming Frog

Screaming Frog – Best Alternatives to Moz

Screaming Frog SEO Spider is mainly a crawler software that is used by companies like Apple, Google, Disney, Amazon and a few others. It crawls the website to address data for SEO problems. They help to identify and fix broken links, find duplicate contents through md5 algorithmic check, extract data using XPath, regex or CSS and analyze pages and metadata. Crawl audits can be scheduled to run at regular intervals and resulting data can be exported to Google Sheets. But crawling on large sites, using Screaming Frog, can be time-consuming. Screaming can be a decent, but not the best, alternative for Moz.

Pricing

There’s a free version and a paid version which is available at €149/year. Purchasing of more Screaming Frog licenses comes at some discounted prices accordingly.

SE Ranking

SE Ranking – Best Alternatives to Moz

SE Ranking is a complete SEO package that can perform SEO tasks, ranking of websites, analyzing competitors, keyword and backlink research, etc., In-depth optimization of your page can be done to improve your search ranking. This is done through Website Audit Tool, which helps to move your website to top 10 search results by finding out the issues and providing solutions to fix them. Sometimes keywords get displayed in a de-organized manner, which creates difficulty in choosing them. Overall, SE Ranking is considered to be a better alternative for Moz in terms of SEO audit, competitive analysis and beginner-friendly.

Pricing

There’s a free trial of 14 days. SE Ranking offers discounts from 5% – 60% on their pricing plan given below:
Essential – $31/month (250 keywords)
Pro – $71/month (1000 keywords)
Business – $151/month (2500 keywords)

Mangools

Mangools – Best Alternatives to Moz

Mangools is an affordable and easy-to-use SEO toolset, that is of great help to bloggers, SMEs, SEOs and affiliate marketers. They’ve some big companies as customers like, Adidas, Airbnb, Alexa, etc., KWFinder, one of their popular tools, helps in identifying long-tailed keywords with minimal effort. SERPWatcher gives regular updates for your website on ranking, which is determined irrespective of locations or countries. In addition to this, they also perform their regular duties like keyword and backlink research and SEO metrics. Mangools is reasonable alternative to Moz.

Pricing

Mangools offers 10 days free trial which is followed by three monthly plans. Yearly plans come at a discount of 40%.
Mangools Basic – $49/month
Mangools Premium – $69/month
Mangools Agency – $129/month

Raven Tool

Raven Tools – Best Alternatives to Moz

Raven Tools, LLC is a comprehensive tool that deals with SEO, PPC and social media marketing. They help you with website and keyword ranking, generating analysis reports, extensive competitor research and link-building strategies. Issues in your website can be diagnosed and rectified by their Website Auditor Tool for better performance. They have a few glitches while providing another website’s information. Though Raven Tool lacks features like Live and In-Person training, E-mail, help desk and other support services that are provided by Moz, they still stand to be good in what they offer.

Pricing

There’s a free plan of Raven Tools with limited features and you can save 30% on yearly plans. Below are their lists of monthly plans:
Small Biz – $49/month
Start – $109/month
Grow – $199/month
Thrive – $299/month
Lead – $479/month

Serpstat

Serpstat – Best Alternatives to Moz

Serpstat provides you with 30+ tools that help in SEO, PPC and market analysis. With the number of features offered, their prices are considered to be cheaper than competitors. Their PPC research helps you analyze and identify the reasons for competitor’s success and helps you improve it. Other than this, they perform functions like crawling, text analytics, team management, rank tracking and many more. Serpstat provides Keyword clustering and text analytics features that are unavailable at Moz. They are a passable alternative for Moz.

Pricing

Serpstat has four monthly and yearly plans with an additional plan for big enterprises, which is priced based on their requirements. Annual plans come at 20% discount.
Lite – $69/month
Standard – $149/month
Advanced – $299/month
Enterprise – $499/month

Conclusion

Using appropriate SEO tools for the development of your business has become essential in the world of websites today. There are plenty of options piled up before you to choose the best one and that could be confusing. Moz is definitely a good tool but they have their drawbacks too. So, here are some of the best tools available in the market as of now. Almost all of the paid tools have a free trial or free plan, which you can give a try to know them better. Choosing the right tool will help your business grow with time.

FAQs

Which SEO tools are best alternatives to Moz?

Some of the best Moz alternative SEO Tools are:
- SEMrush
- Ahrefs
- Majestic
- SpyFu
- Screaming Frog
- SE Ranking
- SEOquake
- Mangools
- Raven Tool
- Serpstat
Who are the top competitors of Moz?

Some of the top competitors of Moz are:
- Semrush
- SpyFu
- Serpstat
- Ahrefs
- SE Ranking
January 10, 2022