The day of love has arrived. We have planned a perfect gift for content marketers. What can be more appealing than having a good strategy to work for better SEO management? SEO stands for search engine optimization. It is the process used for improving the quality and quantity of website traffic on any particular website or webpage by means of search engines.
In simple words, SEO is the process that helps to improve the quality of a website and attracts more traffic towards itself which results in a higher Google rank on search engine page results.
There are many SEO strategies available to work on. When we talk about a certain occasion, the SEO strategies get altered as per the occasion. The day of love, a.k.a Valentine’s Day, is a once-in-a-year occasion. It is celebrated and considered across the globe. Hence, it is a good option to go with the opportunity of increasing website traffic by means of ongoing trends. This article is mainly based on the SEO tips one can apply to gain maximum traffic on Valentine’s Day.
In the world of AI, nothing can be done at the last moment. For example, the website traffic earned by any particular website in a short span can get the webpage a tag of spam. Hence, there is no room for last-minute work.
Better be prepared with the things you are trying to do this Valentine’s Day. It can be submitting posts, creating shopping platforms with discounts, and many other things.
Being ahead of time will allow you to actually execute the plan at the right time and gain good website traffic organically. There are many searches made about Valentine’s day right from the first week of February. One can try to take those search details as their study and then make changes to an already formed plan.
2. The Heart Of SEO, Keywords
Just like Valentine’s Day is all about heart and love, SEO also depends on one major factor called Keywords. It is very important to match the keywords with the ongoing trends. Valentine’s is all about love, so let your keywords be according to that only.
Along with that, keep coordination between your product and the occasion, especially when targeting Valentine’s Day keywords. One can take the help of SEO tools to get some good keywords. Some of the best SEO tools for keywords are SEMRush, Ahrefs, etc., which can assist in identifying popular Valentine’s Day keywords.
3. Include Visuals
Valentine’s Day is all about showing love in different ways. Such a grand occasion needs to be shown with the same feeling on digital platforms, too. Including pleasant visuals can enhance the customer’s experience. This can eventually make them revisit the web page. One can consider adding images, GIFs, videos, or audio to enhance the visitor’s experience and indirectly affect the SEO results.
Valentine’s Day or Valentine’s Week is more about shopping and gifts. Try to get some promotional content added to your website. This will drive better traffic to the web page rather than keeping it as a simple platform.
Try to add those products that are in high demand on Valentine’s Day, such as chocolates, cards, etc. Some websites do coordinate with other platforms to sell their products and services. One should take advantage of such mediums.
5. Add Seasonal Touch To The Webpage
Valentine’s Day is a seasonal occasion. Using any occasion as a way of managing SEO doesn’t need to be something new only. One can also try to reuse an already-made web page and customize it accordingly. Optimizing for Valentine’s Day SEO can significantly boost visibility and engagement during this romantic holiday.s
For the occasion of lovers’ day, one can easily customize the old webpage into a new and exciting one. After this, the only remaining work is to add its link to the website. Once done, you are ready for your Valentine’s Day.
6. Keeping A Tab On Competitors
The best way to be updated is to spy on your competitors. By knowing their steps, then only you can ease out your preparation. In terms of SEO strategy, it is very important to know about the topics your competitors are working on.
Along with topics and the keywords they might use. All these questions can lead you to better results. Platforms such as SEMRush allow its users to know the details of their competitors’ work and trendy topics. One can try to get help from such platforms to perform well.
7. Leverage Social Media
Long gone are the days when social media was just a way of entertainment and chat. Social media is now more of a promotional platform. One can easily use social media in their SEO strategy and increase the traffic to web pages.
All you need to do is have a basic social media account with several followers. Add your product description and website details with an anchor link. The link should transfer the users back to your website, resulting in increased traffic and a good promotion of products. One can also try to take the help of an influencer or other popular promotional account that promotes your brand at the exchange of some cost.
Adding internal links to your content can drive traffic to different website sections. For instance, linking complementary products or related holiday offers within an article can encourage users to explore more of what your website has to offer. This enhances the user experience and increases the likelihood of visitors discovering and purchasing additional items from your site.
In addition, using internal links to promote various events other than Valentine’s Day, such as Christmas or New Year’s, can attract a wider audience and motivate satisfied customers to visit your website more often. By creating permanent pages dedicated to these occasions and strategically placing links throughout your content, you can ensure a smooth navigation experience for users, which will ultimately drive traffic to multiple product pages and increase overall website engagement.
9. Utilize Images and Videos to Showcase your Products
Including images and videos that showcase your products is essential to attract potential customers, especially during holidays like Valentine’s Day. Many shoppers are not sure about what they want to buy initially, so visual representations play a vital role in guiding their decision-making process. Gift guides, particularly in video formats like the ones that are popular on YouTube, offer a dynamic way to display a variety of options and capture the attention of undecided buyers. By creating visually appealing content using your camera, you can effectively engage with your audience and drive sales.
Optimize your website to ensure a seamless browsing experience. Use relevant keywords in filenames and alt tags, compress images and videos for faster loading, and choose the right dimensions for images. By prioritizing visual content, you can enhance your website’s appeal and boost conversions this Valentine’s Day.
10. Optimize for Mobile Devices
Mobile optimization is essential for any business that wants to attract a significant audience to its online platform. With the majority of internet users preferring mobile platforms, embracing responsive design is necessary. Failing to meet mobile users’ expectations could mean missing out on valuable engagement and conversions. This Valentine’s Day, ensure your website is optimized for mobile devices, using tools such as the WebCEO Landing Page SEO Tool to enhance your mobile readiness and provide a delightful experience for all visitors, regardless of their device preferences.
11. Use User-generated Content
Social media is a great way to encourage customers to share their Valentine’s Day experiences with your products. Ask them to post pictures of the gifts they bought, how they received them, or share a review of shopping at your store. You can even create a special hashtag for this and promote it on your social media and email.
Make sure to add these posts to your website too. User-generated content builds trust and shows others that customers have had great experiences with your business. Seeing happy customers share pictures of their Valentine’s Day gifts can inspire others to do the same. It also helps create a stronger connection with your customers.
12. Offer Last-minute Shopping Options
Some people prefer shopping at the last minute, so make sure to offer options for them. You can provide digital gift cards and same-day delivery. Make these offers stand out on your website with messages like “Still shopping? Get it today!” or “Instant Valentine’s Day gifts.”
You can also use ads like “last-minute Valentine’s Day gifts” on search engines or social media to reach customers who need a fast solution. It’s a quick way to boost sales for last-minute shoppers.
Celebrating an occasion like Valentine’s Day is a true form of happiness, especially after the horrific years of pandemics. For content marketers, getting a proper straight strategy for SEO, particularly incorporating keywords for Valentine’s Day, is just like celebrating the occasion. SEO is considered a major part of each website. These are some of the essential tips that every marketer should follow.
FAQs
Which social media platform should be used for marketing and promotion on Valentine’s Day?
Almost every platform enabling the ability to converse with others can be used as a marketing platform on Valentine’s Day, but some of the best choices are Facebook, Instagram, and Snapchat.
What are some of the top keywords for Valentine’s Day?
Valentine’s Day, Valentine’s Day Ideas, DIY Valentine’s Day, Valentine’s Day Decor, Valentine’s Day Treats, and Valentine’s Day Gift Ideas are some of the top Valentine’s related keywords.
What are some of the best Valentine’s Day hashtags?
Some of the best hashtags you could use this Valentine’s Day are #valentine #love #valentinesday #valentines #gift #valentineday #valentinegift #birthday #gifts #handmade #art #fashion #anniversary #valentinesgift #happyvalentinesday #bouquet #chocolate.
Which are the most searched keywords for Valentine’s Day?
Some of the most searched keywords for Valentine’s Day include: gifts, date night, flowers, food, recipes, and more.
Blogging has become an increasingly popular way for individuals and small businesses to share their ideas, thoughts, and experiences with the world. Whether you’re looking to document your personal journey, share your expert knowledge on a specific topic, or promote your business, a blog can be a powerful tool for reaching a wider audience.
Blogging is a big part of the digital world now. Blogs are similar to keeping or writing a diary, expressing your thoughts or opinions about anything you want. You can write about fashion, cinematography, lifestyle, travel, and even a review about a particular book, movie, or product you might have purchased.
Blogging has come a long way since a college student named Justin Hall began blogging in 1994 on links.net. Blogging is not only limited to expressing yourself with words but also images, audio, GIFs, quotes and so much more.
Besides, people can build careers by blogging and turning into professionals. It does not matter whether you want to start blogging just as a hobby or if you want to try it professionally. One of the great things about blogging is that it doesn’t have to cost a lot of money to get started. There are many free blogging platforms available that allow you to create a blog, customize its design, and share your content with the world. Some of the most popular free blogging platforms include WordPress.com, Blogger (Blogspot), Wix, Medium, Weebly, Tumblr, and Ghost.
Best Free Blogging Platforms for 2023
In this blog, we will take a look at the various free blogging sites available, explore their features and limitations, and help you choose the right platform for your needs. Whether you’re a beginner or an experienced blogger, this guide will provide you with the information you need to get started with your own blog. So let’s get started!
As per reports in 2022, WordPress had around 835 million websites and is the go-to site for anyone wanting to start a blog. Back then known as WordPress 0.5 or B2/Café Log, WordPress was launched in the year 2001 by Matt Mullenweg. Now, WordPress is one of the most popular and considered options by many who are looking for a free blogging website.
If you are very new to blogging, you must also know that when we say WordPress, there are three types- wordpress.org, wordpress.com, and WordPress VIP. When we say Free WordPress we are talking about WordPress.org. While WordPress.org is totally free to download, to make your website go live using wordpress.org, you will need to purchase a Domain name and hosting plan.
WordPress.org i.e the free WordPress. WordPress.org is open-source software and anyone having coding knowledge can make a change to the codes of the platform. Besides, there are many plugins available for WordPress.org that one can download to customize the website as per their choice.
While the free plan of WordPress has some limitations, WordPress paid products offer a complete range of features such as hosting, domain name, website builder, professional email, and enterprise solutions. Rather than downloading free wordpress.org and then purchasing domain names and hosting from different-different vendors, many bloggers and small businesses prefer opting for wordpress.com. WordPress.com is also being used by many large businesses and Fortune 500 companies.
WordPress powers more than one-third of the fastest-growing websites, including CNN, Etsy, BBC America, Microsoft Corporation, Spotify, Wired, Time Magazine, and many others.
Steps to Create a Free Blog on WordPress.org
Step 1: First of all you need a domain and hosting plan to get started building your blog. You can choose any hosting provider of your choice for hosting and domain. Some of the popular hosting providers are Hostinger, Bluehost, Siteground, Godaddy, and NameCheap. You can figure out which one best suits your needs.
Step 2: Once you have your hosting and domain. You only need to configure your domain with WordPress. Most providers like Hostinger and Bluehost allow one-click WordPress installation while you configure your domain.
Step 3: After clicking on the WordPress icon on your domain, you’ll need to fill in the details like site title, tagline, and type. Once you fill all these basic details, it will ask you to set a password to access WordPress.
Step 4: WordPress is now successfully installed on your site. Now just select the themes from the immersive list of available free themes. After installing the theme you can customize the appearance of the theme based on your needs like its color, logo, and widgets.
Step 5: Your blog website is live on the internet, you can start uploading blog posts on your site. Also, you can use different free and paid plugins to improve the efficiency of your site. Some of the popular and recommended plugins are Yoast SEO, Elementor, Litespeed cache, and Google site kit.
Perks of Using WordPress
You can customize the theme according to the look you want to achieve on your website with varying options like font, colors, photos, and more. While one can download from a wide option of themes available, to customize a theme, coding knowledge is required.
The website is more beginner-friendly.
It gives you information about how your website is performing based on the stats about the traffic driven to your website.
You can categorize your blogs based on tags and categories.
It helps you cross-post to other social media platforms like Twitter, Facebook, and more.
Gives you options to get plugins to make blogging easy.
Drawbacks of using WordPress.org
Some of the plugins are heavy and need huge server resources that reduce the website speed.
Since there are a lot of customization options, it doesn’t allow you to customize the whole theme.
You need to pay to fully utilize the features of plugins like Yoast Seo and OptinMonster.
The dashboard is complicated to use for beginners compared to other CMS like Ghost.
WordPress is based on PHP, so it needs a specific environment to run properly, which could limit your hosting options.
It does not have built-in analytics for monitoring your traffic, you have to rely on external services or plugins for that.
Wix
Website
www.wix.com
Rating
4.4 out of 5
Best For
Non-technicals who are looking for regular website functionalities along with a blog
Sites Created Using Wix
220 million
Build a Free Blog With Wix
Wix is used by over 200 people worldwide to promote their brands and boost their online business. Wix is a free blogging and website-building tool that allows you to manage your website from the front end. This platform is characterized by its user-friendly, drag-and-drop options which require no back-end handling. Its modern, intuitive design is suitable for both novices and experienced users.
Wix allows its users the freedom to choose from a wide variety of templates designed by experts that can be customized. Whether it be starting a personal blog, creating an e-commerce website, an online store, or your professional portfolio, Wix has got you covered.
Wix offers customer support in case you need help or have problems with your blog.
You can start your blogging site totally free in Wix. However, you cannot have a custom domain name on the free version. You can see a comparison of features between the free and premium plans in the screenshot below-
Comparison between Wix Free and Premium Plans
Steps to Create a Free Blog on Wix
Step 1: Visit the website of Wix and create an account using your email address. After creating an account choose the available templates from the list of free templates available.
Step 2: Once you select your desired templates, you can use the drag-and-drop editor to edit the appearance of the template. Design your blog website and give it a unique look that reflects your brand image.
Step 3: As soon as your template design is ready, click on the publish button. It will ask you to choose a name for your website followed by the extension of the Wix domain name. You can also add your own custom domain name to build trust and credibility among your readers.
Step 4: After connecting the domain to Wix, your site will get published successfully. Now you can start posting your blog post on the site. With the help of a simple drag-and-drop editor, you can customize the appearance of the site anytime.
Perks of using Wix
It is user-friendly and optimizes the elements of the blog for different devices. Wix offers built-in SEO tools.
Allows you to preview your blogs and share the invite code to edit with the Spaces app.
Gives you the necessary tools like an online store, booking tools, analytics, and more to manage your business in a swift and hassle-free way.
You can create groups around a shared interest.
It has a website and an app to make blogging possible from anywhere.
Drawbacks of using Wix
This doesn’t provide as many plugins as other CMS like WordPress provides.
You cannot extend the functionality of the site because there is a limited number of add-ons available.
Wix’s SEO capabilities are limited and may not be as effective as other website builders or content management systems.
Websites built with Wix are dependent on the Wix platform, so if Wix goes out of business, your website would be impacted.
As a website grows, it may become more difficult to add new features or make significant changes.
Its templates and design options are limited, and it may be difficult to create a truly unique website.
People who just want to write and aren’t concerned about owning their own site
Sites Created Using Blogger
1,57,000
Blogger – Free Blogging Site
Acquired by Google back in 2003 from Pyra Lab. Blogger is one of the oldest free blogging sites, though its popularity has decreased in recent years. This blogging platform is easy to use as it doesn’t require users to buy, install, or manage additional applications for website creation.
Blogger gives you many stylish themes which you can customize with numerous gadgets, advanced color editing, etc. But it is not intricate in terms of design and customization. In general, Blogger has simple appearance options, which means the main emphasis is on the content.
It is the most famous free blogging platform available on the internet. Blogger is totally free to use, and your website will be on a blogger sub-domain e.g https://mywebsite.blogspot.com. If you want a custom domain you can get the same from any third-party domain name provider.
Some Bloggers prefer to get a custom domain name and keep running their blog on Blogger where the hosting is free. Being totally free, no doubt Blogger hosting has some limitations as well, but it should not bother you when you are just starting off with your blog. Later when your blog is scaled up to a certain level it’s definitely better to switch to a paid hosting plan.
Steps to Create a Free Blog on Blogger
Step 1: Visit the website of blogger.com and sign up for Blogger using your Gmail account. After login and creating your profile on blogger, you need to click on the button ” Create a new blog”.
Step 2: Now you need to choose a suitable title and address for your blog site. You can try different names and it will fetch the availability of the domain name in real-time. If it is available, you’ll be allotted that name with the extension of .blogspot.com. You can also connect a custom domain of your choice if you have purchased one.
Step 3: After selecting the title and address of the website, you need to choose the template. You can customize the appearance of the template and give them a different look and feel.
Step 4: Your website is now live on the internet, you can access it using the address of your site. Also, you can start posting the blog and it will get published in real-time.
Perks of using Blogger
The Blogger app allows you to upload high-quality videos and photos with 15 GB of space and unlimited bandwidth.
Hosted by Google, which makes it reliable and secure to use
You can get your own domain name for free.
You can make tweaks to the templates if you know HTML and CSS.
Drawbacks of using Blogger
It does not give users as much control over SEO as some other platforms, which can make it harder to get traffic to your blog.
It has a limited set of templates and design options, which may not be sufficient for users who want a highly customized website.
It does not offer as many features as some other blogging platforms such as WordPress provided.
You cannot add additional functionality because it doesn’t provide support for plugins.
It does not have built-in e-commerce capabilities which makes it difficult to sell products or services directly from your blog.
Medium
Website
Medium.com
Rating
3.3 out of 5
Best For
People who just want to write for a built-in audience
Medium Readers
60 million
Medium – Free Content Publishing Platform
Medium is an online blogging platform that enables users to publish their stories and ideas. Blogging on this free platform enables users to express their unique perspectives and share them with the community or the world. This blogging platform can help you discover interesting ideas, knowledge, and perspectives.
It was created for writing, reading, and connecting. The medium is an excellent platform to share your thoughts on any given topic and connect you with millions of its readers. It has been hosting communities of writers, journalists, and bloggers.
It ranks number one, top-grossing in the news and magazines on Google Play Store with more than 50 lakh downloads.
Steps to Create a Free Blog on Medium
Step 1: Go to the medium.com website and click on the signup or get started button. Then you need to create an account on Medium in order to publish your blog post. You can use your existing Gmail, Facebook, or Twitter account to sign up. If you sign up using Twitter, it will fetch the people with medium accounts who follow you on Twitter. This way you’ll get an audience for your blog post.
Step 2: Now after completing the signup process, click on the profile icon on your screen and then click on write a story. Here a text editor will appear in which you can write your blog post.
Step 3: After drafting your article in the editor click on the publish button. Congratulations! Now your first blog post is successfully published on medium.
Step 4: Medium provides a bunch of monetization options that you can utilize and earn some money on your article. For example, if anyone purchases a medium subscription after reading your blog, you’ll get a commission.
How to setup your blog on Medium.com With Proper Optimization
It has a clean and minimalist interface that helps you focus.
Its design editor allows you to customize basic elements like the homepage, header, fonts, and background and upload images.
It enables your readers to engage with your blog in creative ways with features like the clap and highlight buttons.
Drawbacks of using Medium
Limited control over the design and layout of articles.
Its formatting options are limited, and users cannot use custom templates or styles.
Its revenue model, which involves paying authors based on the number of “members” reading their content, may create an incentive for authors to prioritize quantity over quality in their writing.
While Medium has a large and engaged user base, it is still a relatively small platform compared to other sites.
It provides some basic data on the performance of articles, such as the number of views, but it does not offer the same level of data and analytics as some other platforms.
Ghost
Website
Ghost.org
Rating
4.7 out of 5
Best For
People who are looking for a simple, free blog site
Ghost Users
128,066 users
Ghost – Free Blogging Platform
Ghost is an open-source content management system (CMS) that is specially designed for bloggers and online publishers. It is a modern, sleek and free blogging platform that allows users to easily create and manage their website or blog content. It is focused on simplicity and ease of use. The platform’s user interface is intuitive and straightforward, which makes it easy for users to navigate and create content. Ghost also offers a wide range of customization options and users to personalize their website’s design and layout.
The platform can be used to create a wide range of websites, from personal blogs to professional news sites. It also supports a variety of content types, including text, images, and videos, and offers a built-in editor that makes it easy to create and format content. Additionally, Ghost is built on a modular architecture, which allows users to easily extend the platform’s functionality through the use of third-party apps and plugins.
Steps to Create a free blog on Ghost
Step 1: You need to install the Ghost on your server, this can be your local server or hosting. So in order to install this CMS, you need hosting from any service provider. Now visit the Cpanel of your domain hosting and create an application. Because node.js and NPM are required to be installed on your server to run this CMS.
Step 2: While creating an application you are required to select the domain on which you want to install this CMS. Then paste the code “current/index.js” into the application startup file and click save. You will get a command link that you need to paste into the terminal of Cpanel. Now copy this code ” npm install ghost-cli@latest -g” and paste it on the terminal. This will install npm on your server.
Step 3: Make sure that the directory in which you’re installing Ghost is empty. Now copy the code “ghost install local” and paste it into the terminal after the installation of the npm server. It will install the Ghost on your server.
Step 4: Now type the URL of your domain followed by /ghost at the end. You’ll see the ghost welcome screen. Just type the site title, email address, password, and other details, then you’ll be redirected to the ghost admin panel.
Step 5: Choose the template and change the appearance of the template based on your need. Now you are good to go with creating your blog.
Perks of using Ghost
It is an open-source project and has a large and active community of developers and users who contribute to its development and provide support.
It has a built-in SEO tool that helps users to write SEO-friendly blogs.
User-friendly interface that is wholly dedicated to blogging and publishing articles.
It offers a wide range of customization options that allow users to personalize their website’s design and layout.
It also provides a paid plan which you can use if you want to use ghost hosting.
You can install this CMS on your local server as well as on your hosting server free of cost.
Drawbacks of using Ghost
While Ghost does offer a wide range of customization options, the number of available templates is limited.
It has a smaller community of developers compared to other platforms, which can result in fewer available plugins and add-ons.
Users may need a certain level of technical knowledge to set it up, customize and maintain it.
Requires a separate server to host the website, which can be a challenge for some users who are not familiar with server administration.
Businesses of all sizes seeking a single solution to manage their operations.
Hubspot Users
158,000+ users
Hubspot Free Blogging CMS
Hubspot is very well-known for its sales and marketing products, but it also offers a free website builder that helps you to create a free blog from scratch. its intuitive drag-and-drop interface makes it easy for users to customize their websites without any technical expertise. Users can choose from a wide range of pre-designed templates or create their layouts from scratch.
Its built-in SEO tools help users optimize their websites for search engines. This includes tools for keyword research, meta tags, and sitemaps, as well as analytics that show how users are engaging with the website. Its seamless integration allows users to easily connect their website to other platforms and tools they use to manage their online presence.
Steps to create a free blog on Hubspot
Step 1: Visit the website of Hubspot by searching the term “Hubspot website builder” on Google. Click on the button “get started free” and you’ll be redirected to the signup page. Now use your Google account or email address to sign up. Once you create your account, you will see the Hubspot dashboard.
Step 2: Within your dashboard, select “Website” and then “Create Website”. Choose the desired template which you want to use for your blog. The drag-and-drop editor will help you to customize the appearance of the site.
Step 3: Use SEO tools to optimize your blog for search engines. Now connect your own custom domain to the website and publish your website and share it with the world.
Perks of using Hubspot
Hubspot website builder allows users to create a blog and manage their content, with the option to schedule posts in advance.
All websites created by HubSpot are mobile responsive.
Built-in SEO tools are available that help to write SEO-friendly articles.
Drag and drop interface to easily customize the layout and design of their website without any coding or design experience.
Offers a wide range of pre-designed templates that can be easily customized to fit the user’s brand and style.
Drawback of using Hubspot
It is not suitable for very large and complex websites that require a lot of scalability and flexibility.
Limited number of themes are available.
To access the premium feature of this tool you need to pay a monthly fee of $25.
It is quite restrictive when it comes to customizing the website beyond what is offered by the pre-designed templates.
Individuals and small businesses looking to design appealing blog webpages
Sites Created Using Jimdo
20 million sites
Jimdo – Free Blogging Site
Jimdo is an easy-to-use and feature-rich website builder that can help anyone create a professional website without the need for coding experience. It offers a free plan for users to try before committing to a paid plan. With its intuitive drag-and-drop interface, you can easily create and arrange the layout of your blog.
You can easily create and manage blog posts, including categories, tags, and comments. The platform also provides tools for scheduling posts and creating content calendars, making it easy to stay organized and consistent with your blogging. It has built-in SEO options, which can help improve the visibility of your blog and attract more traffic.
Steps to create a free blog on Jimdo
Step 1: Go to the Jimdo website and click on the “Start free” button. Signup using your desired option and you’ll be redirected to the dashboard after successful signup. Choose a template from the wide variety of templates available. Select one that fits the style and theme of your blog.
Step 2: Change the appearance of the template and modify it according to your need. From the menu, add a new page and name it “Blog”. Once you have added your blog page, you can start creating your first blog post.
Step 3: Write your blog and optimize the post for Google ranking. Click on the publish button once you’re done with your writing. Now if you have your domain then connect it to your blog. Your blog is now live on the internet to access.
Perks of using Jimdo
Built-in analytics, so you can track the performance of their website and see how much traffic they’re getting.
Blog websites created using Jimdo will be mobile optimized, so users can access your blog from any device.
The ability to connect your domain name to your blog makes it easy to create a professional and memorable web address for your blog.
You can easily optimize your blog posts and website for search engines.
Drag-and-drop interface to easily create and arrange the layout of the website.
Drawbacks of using Jimdo
Jimdo does have built-in blog functionality, it may be limited compared to other blogging platforms.
Doesn’t offer the facility to extend the capability of the site through plugins or add-ons.
Its formatting options are limited, and users cannot use custom templates or styles.
It may not be the best option for users who are looking to create large and complex websites.
Tumblr
Website
www.tumblr.com
Rating
3.9 out of 5
Best For
People who are into more short-form, image-focused content
Tumblr Users
135 million
Tumblr – Free Blogging Site
Tumblr has a large and active user base and has been an 11-Time Webby Award Winner for Best Community. Which makes it the perfect place for blogging as well as social interaction with others that you wish to follow. Tumblr is viewed as a place for social interaction and microblogging.
This free blogging site is geared towards multimedia or social media content, unlike other platforms which are typically used for publishing. Tumblr provides an easy-to-use platform with a playful interface. You can simply sign up and start posting right away.
The fact that Tumblr is indexed by search engines can help your SEO and drive more traffic your way. Tumblr is a place to connect with others over shared interests; it makes an excellent platform to blog. There is a 500,000-character limit, and this character count includes not just text, but Html tags and even spaces. However, if you intend to write short-form content that falls within this limit, Tumblr is for you.
How to Create Free Blog with tumblr
Steps to Create a Free Blog on Tumblr
Step 1: Visit to Tumblr website to get started with creating a blog. Click on the signup button and enter your email address, password, and blog title. Then it will ask you to choose your interests such as business, culture, technology, etc.
Step 2: Now you need to verify your email address to access the dashboard. Once verified, you’ll be redirected to the dashboard where you can manage everything related to your blog.
Step 3: Within your dashboard, you’ll find an option to connect a custom domain name if you want to add one. You can also continue with the existing domain name provided by Tumblr. Change the appearance of the layout and customize the blog page as per your choice. You can choose from different themes available.
Step 4: Once you’re done with the customization of your theme, you can start writing your blog.
Perks of using Tumblr
You get unlimited storage space and bandwidth.
With Tumblr, you can obtain accurate information about your visitor’s behavior through Google Analytics.
Your blog can be easily customized to include different types of content like videos, GIFs, images, audio, and quotes thanks to the platform.
Sharing is easy thanks to re-blogging and other social features.
Get a free domain name, as well as connect to your own domain name.
Drawbacks of using Tumblr
Lack of built-in analytics tools for measuring the performance of your posts.
Limited audience reach as it is a niche platform.
It does not give SEO optimization to make articles SEO friendly.
It has a limited set of templates and design options.
Tumblr’s support can be limited, users often have to rely on the community for assistance with technical issues or troubleshooting.
Tumblr does not offer many options for monetizing a blog, making it difficult for users to earn money from their content.
People who want to create a blog in minutes using mobile
Milkshake App
The Milkshake app is a product of Envato Pty Ltd, available on both Google Play Store and App Store. Milkshake makes the process of creating and updating your website fast, fun, and easy using your mobile phone. The Milkshake app is a special favorite of Instagram users, who can connect their Milkshake site to their Instagram account by leaving the link to the site in the Instagram bio. One can design his Milkshake app using beautiful customizable cards that lead visitors to content or product pages.
The Milkshake site helps users share more with their social media followers via beautiful cards and images. It helps users put everything they have to offer in one place with a link.
Steps to Create a Free Blog on Milkshake
Step 1: Milkshake provides its Android and iOS app to help users create blogs. So to get started creating your blog you need to download the Milkshake app from the app store. Once the installation is completed then sign up using any social media account or use your Email ID.
Step 2: Now you need to select a card from the list, like about, link, top picks, and more. To create a blog, select the top picks from the available cards and choose the bank canvas. Here you can add a blog to your site, write a blog title, subheading, and add a featured image to your blog.
Step 3: Choose from the given sets of templates to give your blog a good look. You can also customize the appearance of the blog by changing the font size, don’t family, background color, text color, and much more.
Step 4: Once you are done with writing and formatting the blog, click on the publish button. As soon as you click on the publish button your blog will get live and you’ll get a URL of your site. You can also use a custom domain for your site to give it a professional look. It’s just one page but you can add multiple pages on your site like the about us page and contact us page.
Perks of using Milkshake
You can create a website from your mobile in minutes.
Makes sharing on your social media platforms simple.
It is easier to use than a drag-and-drop website creator.
You can use embedded link images, to direct your Milkshake site visitors to landing pages or other pages you want them to visit.
You can also get insights into your website.
Drawbacks of using Milkshake
Only the mobile app is available, you cannot access this tool through the web.
Limited customization features to give a blog your desired look and feel.
It doesn’t offer an SEO optimization feature. You can’t optimize your blog for Google ranking.
You can not extend the capability of the site because it doesn’t provide plugin add-ons.
Lack of built-in analytics tools for measuring the performance of your posts.
It has a limited number of templates so you don’t have many options to customize the look of the site.
Weebly
Website
www.weebly.com
Rating
4.3 out of 5
Best For
People who want a really easy website builder
Sites Created Using Weebly
50 million sites
Weebly – Free Blogging Site
Weebly is used by more than 50 million people around the world who are artists, makers, and creative entrepreneurs. It is based in San Francisco. You can use it to create a blog or online store. It has customizable templates and is easy to use.
With Weebly, you can create a blog, sell products, and display your portfolio online. Weebly offers sidebars, media boxes, contact forms, ad placements, social media integration, newsletter subscriptions, and more. Additionally, the platform offers built-in analytics and the option to use a personalized domain name (for an extra fee).
Weebly does not force advertisements on your website, but you have the option to earn money from Google AdSense and enable advertising.
Steps to Create a Free Blog on Weebly
Step 1: Go to the Weebly website and click on the get started button to sign up. You’ll be redirected to the Squareup site for registration because weekly is now part of Square products. Once you fill in the basic details and complete your registration, you’ll be asked to choose a site template. You can choose the templates from the bunch of templates provided by Weekly.
Step 2: After that, you need to attach your domain name to this site. Don’t worry if you don’t have one, you can skip this step and start building your blog. Now you’ve landed on the powerful dashboard of Weebly where you can customize your site and change its appearance.
Step 3: Once you customize the template, you can start writing a blog by clicking on the button “New post”. Here you need to write your blog post that you want to make visible to your visitors.
Step 4: As soon as you complete writing your blog, click on the publish button. Congrats! Your first blog is now live.
Perks of using Weebly
It is considered a modern site builder.
It has a usable interface, attractive themes, and strong commerce features.
You can customize your site, and the themes are meant to be responsive on Weebly desktops.
You can monitor your activity from the dashboard and see more features on the insights tab.
It has completely revamped its mobile apps for site editing on the go.
Weebly has an intuitive drag-and-drop builder designed specifically for touchscreens.
Drawbacks of using Weebly
Its drag-and-drop interface makes it easy for users to create a website without code, but this also means that users have limited control over the code of their site.
Limited number of templates are available to choose from.
It offers basic SEO tools, but they have limited control over the optimization of your site for search engines.
Weebly is primarily designed for small-scale websites and may not be suitable for more complex sites that require advanced functionality.
Its formatting options are limited, and users cannot use custom templates or styles.
Joomla
Website
www.joomla.org
Rating
4.1 out of 5
Best For
People who are looking for a platform that is capable of handling heavy load
Sites Created Using Joomla
2 million
Joomla, Free Blogging Site
Released back in 2005, the website has seen many improvements. The website promises safety and reliability. Joomla is definitely popular among the best free blogging websites on the internet. It is a well-known content management system that enables users to create websites and blogs for their businesses. It runs smoothly on most web servers due to its ease of use and extensive free CMS tools.
Joomla powers nearly 2 million active websites which makes up 3% of the entire web and creates your website with endless possibilities.
Steps to Create a Free Blog on Joomla
Step 1: Download the latest version of Joomla from the official website (https://www.joomla.org)
Create a database for your Joomla installation on your web server or hosting account. Upload the Joomla files to your server or hosting account using an FTP client or the file manager provided by your hosting company.
Step 2: Navigate to your Joomla installation directory in your web browser, and begin the installation process by filling in the necessary information such as database details and site settings. Once the installation is complete, you can log in to the Joomla administrator panel to customize and manage your website.
Step 3: Now choose the desired templates and customize the appearance as per your need. Once you complete the customization you can start adding posts to your website.
Step 4: Write the post in the editor and publish it when you are done. Your blog will get live on the internet. You can add different plugins to enhance the functionality of the site and improve the SEO of your blog.
Perks of using Joomla
You can customize your website according to your specific needs with thousands of free extensions and templates.
The website is SEO and mobile-friendly.
It has a system that is flexible and fully extensible.
You can create multilingual websites in a hassle-free way.
Editing and publishing content is easy with Joomla.
It’s a go-to website for small businesses, governments, nonprofits, and large organizations.
Drawbacks of using Joomla
The user dashboard is unattractive and complex to use for those who are not familiar with web development or have limited technical knowledge.
It is resource-intensive, which may slow down your website and require more server resources than other platforms.
Users need to keep the Joomla installation, extensions, and plugins up to date and follow best security practices to minimize risks of hacking.
It can be used to create a wide range of websites but it may not be the best choice for large-scale or high-traffic sites.
The installation procedure is complex and beginners may face difficulties while installing this CMS.
Substack
Website
Substack.com
Rating
4.7 out of 5
Best For
People who are looking to make money from their content
Sites Created Using Substack
20,229 websites
Create a Free Blog with Substack
Started back in 2017, launched by Chris Best along with his former colleagues who are also the founders including Jairaj Sethi, Hamish McKenzie. Substack hosts inspiring writers and bloggers. During the recent epidemic, this San Francisco-based company gained popularity. Substack lets writers publish for free on Substack, with the substack subdomain. However one needs to pay a one-time fee of $50 USD per publication for adding a custom domain to Substack.
Substack provides a great platform where writers can reach out to a wide audience. Writers can get started totally free, and they need to pay only when they acquire any paid subscribers. Substack charges 10% on the earnings made by writers via subscription charges and a small payment processing fee is also deducted from the writers’ earnings.
Substack Tutorial and Review
Steps to Create a Free Blog on Substack
Step 1: Visit the website and create an account on Substack. You can sign up using your email address or by connecting your Google or Twitter account.
Step 2: Once you’re signed in to your account you’ll see the dashboard of Substack. Click on the “Create a publication” button. Give your publication a name and a short description. Choose a template that best fits your content. Customize the design of your publication by choosing colors, fonts, and other settings. You can also upload a logo or header image.
Step 3: Now click on the “New post” button to add a post to your blog. Start writing your first blog on the editor provider by Substack.
Step 4: When you complete your writing, simply click on the publish button to publish the blog on your site. By default your URL will be .substack.com followed by your site name. You can also add your custom domain to your blog.
Perks of using Substack
You have the freedom to classify the posts you publish as free or for paid subscribers.
Makes it easy to publish blogs as well as newsletters.
Newsletters sent using email help you grow your readers as well as reach out to a newer audience independently.
It makes a great platform for Writers, Journalists, and Artists to create their own space and have freedom over it.
It gives you the opportunity to create your own community.
It has an easy-to-use interface and a clean design.
Drawbacks of using Substack
Since Substack is a platform that focuses on newsletters, your reach may be limited to your subscribed readers.
You don’t own your publication, it is hosted on Substack’s platform and you can’t move it somewhere else.
Analytics are relatively basic, so you may have a harder time understanding your audience.
As your publication is hosted on Substack’s platform, you are dependent on their uptime and service
It allows you to customize the design of your publication to some extent, the options are relatively limited compared to other website-building platforms.
It does not give users as much control over SEO as some other platforms, which can make it harder to get traffic to your blog.
Yola
Website
www.yola.com
Rating
3.9 out of 5
Best For
People who are not specialized in the creation of pages
Yola Users
12 million users
Yola – Free Blogging Platform
Featured on platforms like Forbes, The Wall Street Journal, Bloomberg Businessweek, Entrepreneur magazine, and more, Yola has over 12 million users. The website originated in Cape Town, South Africa, in 2007.
Yola specializes in website building and hosting. There are hundreds of templates available that you can use, and you can also add photo galleries, videos, and an online store. You can use the website for free, or upgrade to include web hosting, a branded email address, and a personalized domain name. The website is designed to take your business online. With Yola, you can build a website that is smart, free, and flexible. Let’s look at some of the pros of using Yola.
Steps to Create a Free Blog on Yola
Step 1: Go to the Yola website and sign up for a free account. Once you have signed up, log in to your account and click on the “Create a Website” button. Choose the template that best suits your needs for your blog website.
Step 2: Customize your template by editing the design and layout of your website. You can also add pages, widgets, and other elements to your website.
Step 3: Once you are happy with the design, go to the “Pages” tab and click on the “Blog” option. This will create a blog page for your website. Click on the “Blog” page to edit it and add your first blog post. You can also add categories and tags for your blog posts.
Step 4: When you’re finished writing your blog in the editor, take a preview. Once you’re satisfied with the post click on the publish button. Now your first blog post is live.
Perks of using Yola
The site is available in six languages: English, French, German, Italian, Portuguese, and Spanish.
There’s a whole subsection of the site dedicated to tutorials that will help you create yours with ease.
You have the advantage of choosing from various styles and adding different elements like photos, videos, maps, forms, and much more.
No technical experience is required for you to start your blog with Yola’s easy drag-and-drop site builder.
If you have knowledge about it, then you can easily edit images online, as well as add HTML, JavaScript, and site-wide CSS.
You can also turn your site into an e-commerce site by integrating the Ecwid store builder widget to Yola.
Drawbacks of using Yola
It does not have a mobile app, which makes it difficult to manage your blog on the go.
Yola’s free plan comes with limited storage and bandwidth, which can be a problem if you plan on adding a lot of images, videos, and other media to your blog.
It does not have built-in SEO tools that make it difficult to optimize your blog for search engines.
While Yola offers a wide range of templates and widgets, the customization options are limited compared to other website builders.
The support is limited to a knowledge base, FAQs, and email support. This can make it difficult to get help with specific issues.
Unlike many other website builders, Yola does not allow you to integrate your website with Google Analytics.
In conclusion, free blogging sites offer a great way for individuals and small businesses to create a blog and share their ideas and content with the world. With a variety of options available, from WordPress.com, Blogger (Blogspot), Wix, Medium, Tumblr, Ghost, and more it can be difficult to choose the right platform for your needs. However, by considering factors such as design, monetization options, and additional costs, you can make an informed decision and find the perfect platform for you.
It’s important to keep in mind that while free blogging sites are a great way to get started, they do come with limitations such as limited storage space, and fewer customization options, and the platform may display its own ads on your blog. Additionally, you can’t access the source code of your blog on a free platform.
However, if you are looking for an easy way to start blogging, a free platform can be a great way to get your feet wet and learn about the basics of creating and managing a blog. And if you decide to grow your blog, you can always upgrade to a paid platform in the future.
FAQ
Are there any completely free blog sites?
WordPress is a site that has a free version that lets you blog completely free. Blogger is also totally free.
What are some popular free blogging sites in 2023?
Some popular free blogging sites in 2023 include WordPress.com, Blogger (Blogspot), Wix, Medium, Tumblr, and Ghost.
What is the easiest blog site to use?
Gator Website Builder by HostGator, WordPress.com, Squarespace, Blogger, Weebly, Tumblr, and Medium are some of the easiest blog sites to use.
Are there any limitations to using free blogging platforms?
Yes, free blogging platforms may have limitations such as limited storage space, and fewer customization options and the platform may display its own ads on your blog.
Can I use my own domain name with a free blogging platform?
Some free blogging platforms, such as WordPress.com, do allow users to use their own domain name for an additional cost. Others, like Blogger (Blogspot) and Tumblr, only allow users to use a subdomain provided by the platform.
Can I monetize my blog on a free platform?
Some free blogging platforms, like WordPress.com, have restrictions on monetization options. However, others like Blogger (Blogspot) and Wix, do allow users to monetize their blogs through ads or affiliate marketing.
Can I access the source code of my blog on a free blogging platform?
No, on a free platform, you don’t have access to the source code of your blog, you can only use the options and tools provided by the platform to customize your blog.
Are there any additional costs associated with using free blogging sites?
Some free blogging sites may charge for additional features such as storage space, removal of ads, or using a custom domain name. It’s best to research and read the terms of service before signing up to understand any additional costs that may be associated with using the platform.
The best way to start building brand awareness is by blogging. You can offer relevant and useful content to your audience through blogging. It is an easy way for businesses to gain traffic to their particular site. If you are a blogger for a long time but you are frustrated due to things not working out, there are blogging tools designed to improve your content, SEO, and more, that can make your blog a success.
Though these blogging tools won’t do magic, you still have to write your content and set things up. But these blogging tools cut the time required for content research, competitor analysis, and understanding the trend almost by 50%. These tools have many free features, and affordable paid plans. So lets get started.
Top 10 Blogging Tools that You Must Try
Best SEO tools –
1. Google Analytics
Google analytics Dashboard
Google Analytics is a popular digital analytics software. It is the free web analytics that offers you to analyze in-depth detail about who visits your website. It gives insights about how to shape the success strategy for your business. In today’s world, almost all businesses have online websites. Hence, it becomes important to know the structure of the website of the business. Thus, you will need the details of people who are visiting your website. Also the time they are staying on your website and what kind of pages they visit on your website.
Here are some of the important tasks you can get done with Google Analytics-
i. Ability to measure internal site search
Site Search is the search bar that we generally find within an website. This search bar is used to search the website for any topic. The ‘ site search tracking’ feature available in Google Analytics provide important insights like-
the search terms being used by a website vistor for searching within the website
the web page from where the website visitor started the search
the pages the web visitor visited after clicking on the search results
By leveraging this data one can optimize the website so that webvisitors can easily discover what they are searching for. By enhancing the webvisitor’s ovearll experiecne in your site, you can improve your site’s ranking in SERP.
ii. To know the reasons why visitors are bouncing off your website
The percentage of visitors who left your site very soon is referring as the bounce rate of the website. And, it is very important to reduce the bounce rate of your website. An increase in the bounce rates calls for an immediate action to review the reason of this increase in bounce rate and decrease it. Google Analytics gives you a report for the pages experiencing a high bounce rate. Hence, with the detailed report, you will get ways to reduce the bounce rate.
Social sites are a great idea to drive traffic and engage customers. You will get the view to catch the attention of users and place an ad. Using Google analytics you can check the performance of all the social media sites you are using. You can also know how much conversion value all the social media sites are bringing. Also how many customers are talking about your site.
iv. To know which kind of content you should write
Content is the very best thing that helps you to get traffic and visitors. This is the only reason why many businesses create blogs and slide shares. Google Analytics helps you to keep track of all the content that receives views and shares. You can rework the top-performed blog content to generate more traffic.
Google Analytics Pricing
Google Analytics offers a lot for free. But there is a paid plan also with many advanced features. For individuals and small and medium businesses, the free plan has enough features. However, for large businesses with large data, the paid plan is good. Google Analytics Premium also called Google Analytics 360 costs $150,000 per year.
While the free version of Google Analytics has a data capacity of upto 10 Million hits per month, the premium version offers data capacity of 500 Million hits per month. (By hit is meant an interaction that sends data to Google Analytics). Google Analytics Premium also offers advanced analytics data.
2. Buzz Sumo
Buzz Sumo
This is a powerful software that helps users to find what topic is popular in different niche. To provide people with the right content you need to know what type of content people are liking. Besides this, it will take hours to find what people are talking about and what their needs are. With this blogging tool, you can search trending topics, analyze content, and find out what is already working.
Below are the pros of using Buzz Sumo-
i. Content Insights
You will get to know what people are searching for across many social platforms. This platform gathers info about the topics which are gaining more attention. Also, it analyzes some of the discussed topics.
ii. Influencer Information
Also, you will get to know who are the people who get more social site shares on their posts. Keeping track of who has the customer’s attention. You will get an idea about whom you need to follow and whom to get on your side.
You can set up keyword alerts, so that you receive an alert whenever a particualr keyword is mentioned. Whats the benefit? You can monitor when someone mentions the keywords that you or your business care about. You can use this to find out people’s queries and concerns around such keywords.
There are several other alers like Brand alert, competitor alert, backlink alert and a few more that makes it easy to take steps to stay on top of the game.
Buzz Sumo Pricing
Buss Sumo offers a free plan. The other palns include Pro, which costs $99/month, Plus Plan costs $ 179/month and Large Plan costs $ 299/month.
The Large Plan comes with all the features which include, unlimited monthly searches, 2 years of data (i.e you can check data for the past 2 years, till date), up to 200 exports of reports and data, and lets you create unlimited projects, access to 50 Custom feeds where you can view posts in different niche. Other features that come in the Buzz Sumo Large Plan are Content Idea Generator, Content Analysis Report, Domain Reports, Influencer searches, Backlink related data, Question Analyzer, YouTube Analyzer, Facebook page analyzer, etc.
The Pro and Plus Plans come with fewer features as compared to the ‘Large Plan’. Buzz Sumo also has an Enterprise Plan customized for big businesses.
3. Yoast SEO
Yoast SEO offers you to get the highest technical SEO standards. It gives you the tools to bring your content to the highest readability.
Beginner’s Guide
Here are some features of Yoast SEO-
i. Technical features of Yoast SEO
If you do not know much about technical SEO. there’s no need to worry about it. As the plugin settings are set by default. Also, the configuration wizard guides you to the steps that get your SEO settings right. This leads you to fix a lot of important technical SEO issues.
ii. Yoast SEO improves content
After completing your keyword research, you should start optimizing posts on your sites. For that, you can set a key phrase for the article in Yoast SEO. Then the SEO analyzer determines how your content is performing on ranking factors. Using this you will know how you can optimize your post to rank with that keyphrase.
iii. Improves readability
If you write great content for search engines, then your audience won’t enjoy it. Content should always be written for humans and not search engines. If readers do not receive any value from your content, then the chance of sharing your article also becomes zero. Thus the content does not perform well. That’s where the readability features come in. Yoast SEO gives perfect feedback for optimizing your writing skills. This site checks your content on different factors that increase your readability.
Yoast SEO Pricing
Yoast SEO offers a free plan, which takes care of the basic SEO (including technical SEO) of any site, which is required for a site to start ranking in SERP.
The most popular plan is the Yoast SEO Premium Plugin, which comes for $99 USD/year. Under this premium plan users users get access to the new features and tools on a Priority basis. This plugin suggests users the best keywords for which he can optimize his site, helps detecting dead links on the site, and also genertaes content previews for sharing on social media platfroms.
Yoast SEO also comes with a Subscription Plan, that comes with 5 powerful Yoast Plugins. This plan offers a full year of updates, and 24/7 customer support services besides other features.
All the Yoast Plans also offers access to free SEO training courses.
4. Ahrefs
Ahrefs offers a complete suite of products that you require to make your blog site rank higher on SERP. Ahref offers tools for exploring keywords and content. Competitor analysis to rank checking, you can do a lot with Ahrefs
Some of the tools of Ahrefs are –
i. Keyword explorer
Keywords are important for SEO. Ahrefs keyword explorer tools let you find relevant keywords for your article. This tool gives you an idea about how you search for a particular keyword. It also has a difficulty score to let you understand if it will be hard to rank for a keyword.
ii. Rank tracker
The rank tracker monitors your google ranking. It will send you daily reports(depending upon your plan). You will know about the average position in the search results and the traffic to your site.
iii. Site audit
Using this tool, checking a site’s overall SEO health becomes easy. It looks for common SEO problems. You will get notified when there will be any problem and you can fix that. This tool also generates reports that analyze the site’s health.
Ahrefs Pricing
Ahrefs offers many free tools that can help you take your blog site to the next level. Some of the great free tools offered by Ahrefs are Ahrefs Webmaster Tools, Ahrefs Keyword Generator, Keyword Difficulty Checker, Youtube Keyword Checker, Amazon Keyword tool, Bing Keyword Tool, SERP Checker, Keyword Rank Checker, Backlink Checker, Broken Link Checker and Website Authority Checker.
Ahref’s paid plans include Ahrefs Lite ($99/month), which is suitable for small business; Standrad Plan ($199/month), which is suitable for SEO and Digital Marketing Professionals; Advanced Plan ($399/month) for growing businesses and Enterprise Plan ($999/month) which is for big agencies and businesses.
This is a WordPress plugin that collects all the fundamentals of SEO. Also, organize them into a series of menus within a single plugin. There are two versions of this app, that is a free version and a SEOPress Pro. SEOPress Pro requires a subscription. Here is what you can do with SEO Press-
i. Titles & Metas
Titles and meta description tags are the central part of SEO. They are the two important factors for on-page SEO. This tool helps you to set your own title and meta description from within the plugin. You can do this for the entire site, page, and post.
ii. Sitemaps
Sitemaps help direct visitors to pages they are looking for. You need to note that other plugins do not generate HTML sitemaps.
iii. Content Analysis
Content analysis is about content structure, headlines, titles, and the formation of your content.
SEO Press Pricing
The core plugin is free to use and includes all the SEO tools. SEOPress Pro is only $49 per year. SEO Bundle which includes SEO Pro + SEO Insights Cost $128/Year.
SEO Press offers lots of Features that lets you analyze and increase your site traffic, Optimize your blog post, enhance SEO of your media like images and videos used in the blog, managing your social media presence, managing e-commerce stores, optimize your keywords on the site, ensure quality internal and external links on the site and manage your site’s redirects. SEO Press is compatible with tools like Google Analytics, Google Tag Manager, Facebook Pixel and more.
Semrush is a complete marketing toolkit for SEO professionals. It provides powerful SEO features with an easy-to-use interface. It includes keyword research, tracking social media statistics, and creating scheduled posts. You will get automatic graphs generated. you can find content’s readability, brand voice, and content for originality.
Semrush’s features include a PPC keyword tool and an Ad builder that helps you run successful PPC campaigns and build beautiful display ads. This platform also offers webinars, ebooks, and a lively SEO marketing community.
i. Easier Monitoring and Management of Online Visibility
This platform helps you manage your online visibility. You will see the traffic and keywords for your competitors. You will get tools such as domain comparisons, on-page SEO checker, and a backlink audit tool.
ii. Improved Content Marketing
With Semrush, content marketing gets easy.Semrush helps you find content ideas, provide tips on writing SEO friendly content, and provides real-time metrics based on which you can audit your content. It also lets you track content reach.
iii. Improved Social Media Marketing
Semrush helps you keep check on brand mentions, brand reputation, and interactions. Besides, you will be able to
schedule and post content on social media
track the performance of your social media posts
Analyze the social media accounts of your competitors
Helps in creating and optimizing social ads
iv. Better PPC Campaign Management
Semrush lets you plan, prepare, and execute PPC campaigns. It collects all keywords using many channels and helps to cross negative keywords. This makes you exclude search terms. It provides recommendation tools for removing duplicates and unnecessary elements.
v. Enhanced PLA (Product Listing Ad) Performance
This platform allows you to find how many keywords you have in common with your competitors with a few clicks. You can now finetune your tactics to eat up shares of your competitor.
vi. Creation of Easy-To-Understand Reports
You will be able to gather all data and export them to a professional grade report. You can add branding images and also commenting features. You can share and distribute your report using a link or email.
Semrush Pricing
Semrush Offers a Free Plan. Besides there is PRO Plan for small businesses and freelancers, and a Guru Plan for larger businesses.
The Guru Plan includes all features including keyword and Domain Research, backlink analysis, Daily Rank Tracking of Keywords, Site Crawlers that detects and fixes errors, Social Media Management and analysis features, automated reporting, Integration with Google Data Studio and ability to analyse Historical Data. The PRO plan offers a few less features as compared to the Guru Plan.
Site Ground is a web hosting company founded in 2004. It has flexible hosting plans and a reliable customer support system to assist the users. Here are some of the features of Site Ground –
i. Customized Hosting Solutions
Site Ground’s customized Hosting allows users to provide a tailor-made hosting plan to each website hosted on their cloud plan. Besides the cloud plan users can also choose the site tools to be included in each website hosted in their cloud plan. Site Tools are tools offered by Site Ground for managing the websites hosted on Site Ground. These Site tools let users do multiple tasks like installing and removing applications, creating and management of subdomain and parked domains, backup and restoration of site data, and much more.
ii. Do More With One-Click Apps
The control panel contains a one-click installer tool that is Softaculous. Using this tool, you get access to over 400 applications. These can get added to your website to expand its functionality.
iii. Performance And Up-Time
Server Downtime is the worst thing for a business site. When your website goes down you lose your important clients. Also, lose their faith in your website and this leads to a drop in your SEO ranking. So better go with a web host which offers you an average of 99.9% up-time.
iv. Money-Back Guarantee
It allows a 30-day money-back guarantee. If you want to cancel within 30 days of joining. Then you will get a 100% guaranteed refund. The only things that are non-refundable are domain names, admin fees, and add-ons. You will get a credit applied to your account or a refund to your credit card.
Site Ground does not offer any free trial, but the company does offers a 30 day Money Back Gurantee , so you can cancel and get your money back within 30 days if the product does not suit your needs.
Site Ground has three pricing plans- Startup Plan ($3.99/month) , The GrowBig Plan which costs $6.69 per month and GoGeek plan that costs $10.69 per month.
The Startup Plan lets users host 1 website. While, the GrowBig Plan and GoGeek Plan allows hosting for unlimited websites. The basic features like Free WordPress Installation, WordPress Migration, Free SSL, Free CDN, Free email and daily backup are available in all the plans.The GoGeek plans is the jumbo plan that includes all the feature that the platfrom has to offer like Private DNS, access to use more server resources, priority services and ability to offer white label hosting services.
8. Namecheap
How To Buy Domain
Most people know Namecheap as a domain registration and management service. But the fact is they also offer web hosting services. This site sells SSL certificates, privacy protection services, and many more. It provides you with hosting plans and reliable service with a 100% uptime guarantee. If you have an existing website, it will move it for free.
You can talk if you need any help. This platform gives 24/7 chat support.
It uses the latest server technology by brands like Dell, HP, and super micro.
The components have many redundancies whether it’s for a power source or the high speed of the servers. It simply means that there is a duplicate for all the important components so that if something fails, there is always a backup.
There is the use of cPanel which is a very common control panel.
Easily upgrade your hosting package. All the hosting plans have unmetered bandwidth.
Backup for all plans twice a week. Also stellar plus and stellar business auto-backup.
Free email accounts with all hosting plans.
Namecheap Pricing
Namecheap offers monthly, annual and biannula plans. The plans are called Stellar ( Rs354.70/month), Stellar Plus ( Rs513.05/month) and Stellar Business ( Rs750.58/mo).
While the Stellar Plan allows hosting of about 3 websites, the Stellar Plus and Stellar Business plans allows hosting of unlimited websites.The Stellar Business and Stellar Plus accounts includes several features that are not available in the Stellar Plan. Features like Auto-backup, IP deny manager ( a feature that denies access to your site from specific IP addresses), Image Manager ( A feature that lets you do more with your images), and BoxTrapper ( a feature to protect the users’ inbox from spam by verifying the senders) are included in the Stellar Plus and Business Plans.
Best media and creativity tools –
9. Canva
Canva
Canva gives you a simple design platform. That helps you to create amazing and professional graphic designs. It allows features such as drag and drop design tools, and a collection of over 1 million photographs, graphics, and fonts. Using Canva you can create presentations, posters, visual charts, and many more.
Canva helps users to create appealing and relevant content. The drag and drop editor, with its vast images, fonts, and templates makes it easy to build designs. You can make templates that contain the brand and company elements. Canva also allows collaboration among team members so that teams can create stunning creatives together. You can share the design with your team members, real-time collaboration, and talking presentation that lets you leave video snippets for your team members to share your views, etc are some of the great features that Canva offers.
Canva Pricing
Canva offers a Free Plan that offers a lots of features for free. In paid version, Canva’s Pricing Plans vary on the basis of the number of users. The Pro Plan costs Rs 3999/ year for upto 5 users, while the Enterprise Plan costs Rs ₹55,000/month for 25 people. For less than 25 people, the Enterprise Plan costs Rs 2200/month per person.
You can have a look at the screenshot below to find out the features offered under each Canva Plan.
Grammarly is the world’s best online grammar checker which is free of charge. This is a robust grammar checker software with the best grammar checking features. This app fixes misspelled words and overlooked grammatical mistakes. It also identifies the wrong context to ensure not to overlook any aspect. Simply download the Grammarly extension for your Chrome, Firefox, Safari, or Edge browser and you are all set to write error-free content.
The technology is both technical and contextual. It also helps you in improving vocabulary by pinpointing and fixing errors. It also suggests ideas for writing styles and makes your text more engaging. Here is what Grammarly will help you with –
i. Mistake corrections
It fixes repetitive words, misspelled words, comma usage, and a comma splice. It also fixes adjectives that are not suitable for strong suggestions. Overall Grammarly ensures that your Content is great to read.
ii. Improvement of writing style
Grammarly assists you in modifications and suggestions to improve your writing style. It takes charge of modifier placement, subject agreement, and change of context. You can use it in writing blogs, email communication, social media interactions, and more
iii. Easy-to-use platform
You can use this platform by copy-pasting your text into your personal text editor. It has free web extensions for Google Chrome, Safari, Edge, and Firefox.
Grammarly Pricing
For Individuals Grammarly offers two plans- a Free Plan & a Premium Plan. The Free plan offers basic writing suggestions related to spelling, grammar, and punctuation. The Premium Plan costs $12 per month. Besides providing suggestions on spelling , grammar and paunctuation, the Premium Plan offers suggestions to improve the style, tone and clarity of writing.
Grammarely Business Plan helps businesses craft clear and professional communication. The Business Plan costs $15/ month and is designed for teams of 3-149 members.
Grammarly also offers an Enterprise plan customized for large organizations.
Any blogger who wants to save time and get more work done to get more income. must try these blogging tools. Blogging is becoming quite competitive, be it in any niche. These blogging tools will surely help you get an edge over your competitors and establish a successful blogging site.
How many times have you heard people say, “reading is a good habit”? A million times, probably more than that. You go to the internet and you see people reading books. The top one percent of people in the world are all voracious readers. You see the internet brimming with bibliophiles saying ‘hey, I read 37 books this year. Your friends reference some blogs and you forget to read them later. I mean just have a look at your unread bookmarks, you will feel careless. This poses a question, do we still like to read?
It’s 2022 and the world is digitalised. We are in a pandemic and probably the alone-est. Alone is not scary, lonely is. The past two years have been the time when people are rethinking everything, from hobbies to careers. Many are changing things, shifting jobs, and inculcating more habits. Many are looking towards reading as a new hobby. When everything is digitalised, books are too, packing their bags. Let us discuss digital reading and blogs, eventually, we will try to ascertain if people still like to read blogs.
In February 2018, something awe-striking happened. Elon Musk’s rocket left the atmospheric layers of earth and got into space. It was loaded with a car (A cherry red Tesla). The driver was a mannequin, dressed in a spacesuit. Amazing right?
Not just the mannequin and the car were launched in space but there was one more interesting thing that went on a trip. In the glove box of the car, a copy of Isaac Asimov’s Foundation book series was placed. These were the series of books that ignited Elon’s curiosity in science and space travel.
Books and Reading
A pen might be mightier than a sword but a book is what I like to call the mightiest. With this being said, what is so cool about books and reading?
Well, in the past it was hard to make a book, as there was no printing press. Then came a smart human, Johannes Gutenberg, who invented the printing press. Books printing started to take off. People were shocked and in awe because that was the latest tech by that time.
A collection of pages, which had knowledge in them. Reading became a mass hit. It became a sign of intelligence too. It’s been more than five hundred years since the invention of the printing press, but books are still a hit, still, a sign of intelligence and still have a lot of ‘might’ left in them. However, other things have changed. We, human civilization, have found a gemstone of a thing.
We have advanced technology to an extent when books seem a little old. The world is hyper-connected via the internet and the surrounding technology. Now information travels much faster than light. The current generation doesn’t like slow things. We need things fast.
Why is Reading Good? (Benefits of Reading Books)
Why is there so much hype about reading? Why do people boast about the number of books that they have read in a year? These can be some of the questions that can occur in your mind. This part of the article targets that specifically. Let us see how reading is good and what can it add to someone’s life.
Reading is an amazing habit to build and can do wonders for multiple reasons. Reading is a great exercise for your brain, it is entertainment (Not joking), it improves vocabulary and then your understanding. There is even more, reading improves sleep quality (We have all been there), reading is motivational and reduces stress. Let us see some benefits that really cannot be ignored.
Brain Exercise
You go to a gym and you run on a treadmill and you do some other workouts. This is physical fitness. The brain needs fitness too, otherwise, it will not be able to balance out things for you. Reading is a mental exercise or a workout for the brain. It is very hard to read without thinking and when you think, that is what we call a mental exercise. It is running a mile in the fields of thoughts. Good for brain health. The habit has been shown to reduce stress, boost brain functioning and even improve empathy
Enhances vocabulary
Reading books in a language that you don’t understand (completely) is also beneficial. For Indians who know mostly Hindi, reading in their second language will make them more strong in vocabulary.
Not only in a secondary language, reading in any language makes you a more aware person. When you are good with words and vocabulary of many sorts, you will see one more upgrade to yourself.
You will begin explaining and expressing yourself a lot more easily. It becomes a path in thinking better. Anyone who has been a walker on the path to clear thinking has done marvellous things in life. Just saying, you could be the next.
“Read what you love, until you love to read” – Naval Ravikant.
A very smart person (Naval) once said that one should read what he/she loves until he/she loves to read. This is so profound that I probably will fail to explain it in my words. Naval is often seen acting as an advocate for reading books and he too reads voraciously. It is just about love and not social pressure. It is pure curiosity that drives someone to read about something.
There is also a saying about reading. It goes like “Reading can seriously damage your ignorance”. It is so true, reading a book is doing actions without doing actions. It is a path to the author’s mind. You can live someone else’s life for some time with this instrument.
It is, however, changing, as technology covers the whole world. Let us see how technology has affected reading and knowledge.
How Reading Changed From Books to Blogs in the 21st Century
What is that one word that can aptly describe the twenty-first century? Obviously, the word would be technology. It has made things faster and more convenient than ever. This is literally magic that we have created. Humans love it so much. It has definitely changed not just reading habits but overall everything.
With everything being so fast, it is super hard to concentrate. The reason is, that concentration requires patience, something that we have lost long. We are now a generation of TLDR, or “Too long didn’t read”. We don’t read enough, as it is slow and thus, hard. We now talk less, text more read less, speak more.
Books as a source of knowledge have become quite obsolete. It has now become more efficient with the help of the internet. The transfer has become smarter and it now comes with a wider spread. Knowledge has shifted to the online medium.
People can study everything that they ever wanted. There is literally almost nothing that they cannot read about online. There are blogs, articles like this one and a lot more. There are specific websites that make writing posting and publishing easy. There are endless possibilities and shapes that ‘writing’ online can take. One famous example of it is blogs.
Blogs can be a formal word for many but it is one of the most common things that we see. A blog is a collection of articles that aims to provide some information to the audience. Like this one, StartupTalky is a collection of a lot of articles. It has insights, personalities and much more to cater to a wide audience that wants to read and know about startups. This is just one small example but there can be a lot more attached to it. There can be blogs about recipes, fitness and nutrition, travel diaries and the possibilities reach near to infinity.
Why People Don’t Like to Read Anymore?
We have had enough of talking about why reading is super cool and how it has changed over the years. There is still one more thing to know. It is probably the most important thing to discuss in this article. Here, we will see why people don’t read. Why is it hard to read books, and are people still reading blogs?
We live in a world of endless leverage. One has a lot of things that one can create and we as an audience have a lot of options to watch from. In fact, we have the most options ever in the history of humanity. Then why is it that, most are scared of reading and try to hide from long-form texts? Do we still read blogs and websites?
Reading is hard
In this world where everyone wants faster and faster Google results, reading is slow. It is not just slow, it is painfully slow. Taking into notice the mini attention spans that we all have, reading is super difficult.
We are mostly accustomed to getting faster results on Google, and texts and videos on the internet. According to a report, about 85 percent of the users on YouTube play videos at a speed of about 1.5 times the normal.
We want things fast and looking at that aspect of our behaviour, internet companies give us fast things. These fast solutions and entertainment makes it hard to look at reading and thus, makes it difficult to pursue.
Reading is slow
After we notice that our attention spans are less or tiny, we might think that they are the problem but that is not true. However, it is an issue in reading but there is another aspect that makes the problem look bigger.
Reading is a slow process. Not only that, reading is painfully slow. It hurts your patience if you try to read every word and every page of a book or a blog or just about anything. That pain is not bearable to most humans and thus they say, reading is hard. But as they say, nothing significant comes without pain and suffering, applies here too.
If given a choice on reading a book, or watching a lecture, most people would choose the latter one. The reason is simply that a lecture by a teacher or a video lesson on YouTube is much more intuitive than a book. The fact that there are multiple and many alternatives to reading, makes reading a book hard work. It is also seen on the grounds of efficiency. Reading a book or a blog is probably not the best way to learn, as there are many faster ways available out there.
In a time when the creator economy is flourishing and has reached an all-time high, there is a lot of content out there too. Now you can just watch a YouTube video, buy a course online which has video lectures and can learn faster than a book. This is more efficient in many aspects. Saves time and well, time is the most valuable asset.
Mention blogging in these times of mini attention spans and they will probably laugh at you. They will mention that “Bro, no one reads a blog”, it’s an old sport. Go watch some YouTube. Those words can hurt you and this article will do a little harm too. There is no lie in the above statement but the statement has some sort of hidden statistics. And numbers don’t lie. Obviously, there are more views on YouTube than blogs. In fact, views on YouTube are probably a million times more than those on blogs.
Here we are dividing timelines into three different categories. It is the bingeing of the internet spread. With internet speed all over the world, blogs became a very cool trend. Then came the time of faster internet and social media, which hurt blog reading and views. The third phase is the current phase, which you probably know more than us. Let us use this analogy to get to know about blogs. Specifically the beginning of blogs.
In the past, there were a lot of people waiting online and typing more for their blogs than texting with random strangers. There were famous personal blogs in history. Not long ago but considering the speed of the internet, It was probably in the times of 2G. When YouTube used to buffer and reading was a lucrative option. That was the time when blogging at a personal scale used to be some hot thing. People used to look at it as a personal online diary. Note that, people mostly feel safe online than offline in terms of sharing emotions. It was the golden era of the blogging industry.
Then came the social media era when people started using them a lot. Social media added the benefits of a personal diary with friends and family. It was an instant hit. This marked quite the beginning of short-form content which spread like wildfire.
Buffering became history and 3G covered the world. It was the time of faster internet, faster results and the beginning of the short form and easy readings, Blogs were definitely hurt.
Then was another hit in the tech world. The fourth generation of the internet has hit the world. This was fast, speedy and could cover long areas, and even the world. The word spread, the 4G spread.
YouTube buffering vanished, social media upgraded with never seen before gear. Social media was now more capable than ever to hold more attention than ever. Short-form content took over the whole world and amassed the most number of views. Made some YouTubers super-rich. Blogs were traumatised.
In a sense, that second-generation (part) of bloggers still exists, but most lifestyle bloggers are realising that they need to step up their game. That is the only way they can convince their readers to stay interested.
Most people would not want to spend their time reading through a big blog that is full of “what I did today” type content. So personal blogs are becoming less of a thing every day. They have to see through the demands and that is how they can see where they are standing in the readability line. This will fetch them more views and can even offer better retention. But, and I say the BUT in capitals. There is hope and light here too.
While people are realising that their attention spans are deteriorating, they are swiping right at the idea of reading. Reading blogs, books and anything that intrigues them on the internet.
Yes, it is true that people don’t generally get excited to open their phones and read about their bookmarked blogs. But it is not 100% true either. Retention of a blog can be the worst if not managed well. It can get lost in a heavy stream of information that is flowing online.
To make people read your blogs, one can do a lot of things on his/her blogs. You can create YouTube videos that will help aid and air your blog. You can start multiple social media accounts to have some sort of diversification in your online journey.
You might think that Facebook (Now Meta)is old and gone, then you are wrong. It is one of the biggest social media ever created and thus, can help you garner an audience. You can do ads, or online shows and join or create some Facebook group that can help find further potential readers.
The next point is a very easy looking thing to do. It is hard by the way. The advice is to write skiable content. You can write to the point answers and avoid beating around the bushes. This will help most retention and even quench the thirst for quick readers which will eventually multiply your user base.
The one word to the question do people still read blogs is simply a yes. Yes, people do read blogs and they even read many blogs multiple times a day. You just have to create that blog that people read. Be more reader focussed than writer focused. Ranking matters a lot, as it increases visibility. With increased visibility, viewers and readers can increase extensively and invariably.
Conclusion
As we discussed, blogging as a daily soap has been reduced to a very less scale. It is not even scalable. Lifestyle bloggers have been hit the most. It is however not true that people don’t read blogs. They do and they even read that multiple times a day. This might be a shocking fact but it is true even in this generation of readers. However, to run a successful blog, a blogger has to look out for many factors.
If one format is not working or is not fetching many views, then it’s time to upgrade, update or whatever it takes to improve retention. Most people don’t really search for a specific blog and read it, most of the readers stumble upon some blogs and they continue to read or not.
If they do, it is because the readability of the blog is excellent. There are multiple options to entertain ourselves today, why should one choose a blog. That is a lesson in there, improve readability to improve readability. True for people, true for blogs.
FAQ
What has replaced blogging?
Social media, short video and streaming platforms have replaced blogging.
Why do most bloggers fail?
Most bloggers fail to create content that engages the bloggers to read more as the attention spans of people are deteriorating.
Do personal blogs make money?
If you provide your readers with quality content that they won’t find on any other blogs and run ads on your blog you can earn a decent amount of money from blogging.
Internet and business now go hand in hand. It is an integral part of a business in today’s world. If your business is not on the internet, then you are missing out on a lot of amazing opportunities.
A website of a business helps in marketing them online and at a time where almost everyone is a part of the virtual world, it helps in connecting with your customers and proving you’re the reliability of your business.
Now in the digital world, to increase sales and to make the business known to the audience, one needs to have their website visible on the internet. The website will be visible only if it is ranked at the top of the search engine of Google and others. To do that one needs to use some search engine optimization (SEO) techniques.
SEO is a process of making the content rank higher than others in search engines like Google, Yahoo, and others, in these ways, the content will get more visibility if anyone searches for something related to that.
“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links, and more links.”
— Luisito Batongbakal
Link building is one of the search engine optimization techniques, in this article we will crack down if a business should hire an agency for link building. So let’s get started.
Link building here means is a process that will lead the business website to get hyperlinks from other websites. During this process number of backlinks are provided to a webpage in terms of increasing the ranking of that page or website by making the brand more visible in front of its audience.
How Link Building Helps Businesses And Websites?
The main aim of link building is to increase the website’s ranking, during that time, link building can also help in other procedures as well. Some of them are:
While building links for the website, other websites owners are contacted and information is shared and hyperlinks are built. This way not only deals with just link building but also benefited in building good long-term relationships with other businesses.
With the help of link building, traffic for the website also increases apart from the ranking, these lead to the repeated visits of the consumers, which in turn becomes regular ones. Thus, the sale of that business keeps growing.
The links if built in such a way that it goes perfectly with relevant content; this can actually be a positive point as it gives out the notion that experts have used their talent in building these links. This way, link building helps the business/website in constructing their brand in the competitive world.
Communication skills are very significant in this matter; it helps in creating relationships with other site owners and bloggers. In return, it strengthens the relationship between them for the future as well.
The link builder needs to be good at researching, and be familiar with the recent trends. During the process of link building over 50% of the time is dedicated to research.
Strong knowledge of SEO is needed, like the creation of websites, adding links, their domain, using the tools that are needed, and everything. These techniques will help them in selecting a link that will be beneficial to the website/business.
Adaptability is another skill that is very much appreciated, Google algorithm changes from time to time. One needs to be quick to change the strategy for link building as soon as there is a change in the Google algorithms.
Analytical skills are a major part that is required for link building as well. The link builder must have an idea of how many links are required for the website.
Advantages of Hiring Agency For Link Building
Hiring a reputable agency for link building can be the turning point for your website/business and can bring them to the, literally.
The first and foremost reason for link building is to get a high ranking in the search results. Taking an expert’s help will guarantee more success as the agencies have people that are specialized in this domain.
The professional link builders will help in drawing organic traffic to your business through backlinking, this way the connection made during the process will remain strong even in the future. Therefore, it will result in more and more visitors to your website.
Link building agencies are aware of different strategies, so whenever there is a change in the Google algorithm, they will use their different techniques to keep the website on the top.
Having experts deal with the part of link building saves your time and you can use that time on concentrating on the thing that needs attention for the success of that website.
The connections are built through agencies, so they have all the sources of the contacts. The website owner doesn’t own any information, so after parting ways from the agency, getting the same contacts again becomes trickier.
Sometimes link building agencies charge an extreme amounts for their services.
Top Link Building Agencies
Some of the most famous link building agencies are:
UPLERS
IndeedSeo
SEOValley Solutions
Webmaxed
WebSpero Solutions
Conclusion
The competition in today’s world is in peak. If you want to be on top, you need to get noticed. For that strong SEO game is needed, link building is one of its techniques. Hiring an agency for that procedure may be the best option for your website.
FAQ
What is a Link Building Agency?
It is a company where an SEO expert finds websites and places links to your websites on relevant pages.
Do Backlinks matter in 2021?
Yes, Backlinks are important for SEO performance.
What is the best link building strategy?
Guest blogging is considered as one of the most popular link building strategies.
Top websites like WordPress, BlogSpot, Wix and more have made blogging popular. There are many types of blogs Q&A, mistakes to avoid, eye-opening stats, ideas and strategies, templates and examples, personal insights, tool or resource round-up, success stories and so many more types of blogs to get your audience interested into reading with being a little creative and not making your writing mundane.
Blogging is an experience about letting the World know about your experience and sharing your knowledge. Blogging for a living could sound strange to your ears at first. But yes, India has a list of some successful bloggers who earn through blogging following their passion. And most importantly, if it interests you, why should you follow their websites?
Here let’s dive into the list of websites, the people who started it following the journey behind it in 2021.
Amit has the prestigious title of the first Indian professional tech blogger and serves as an inspiration for many. He is an IIT Roorkee in Computer Science. Amit was working in developing web apps, Google add on’s and mail merge for Gmail before following his passion as a full-time blogger.
The most recent topics covered by Amit on Labnol.org include 101 most useful websites on the internet, how to delete blank rows from tables in your Google document and how to request payments with Razorpay and Google sheets.
Why you should follow labnol.org:
If you are looking for inspiration.
If you love to read on topics like tips and how-to guides on software’s, mobile apps and technologies.
It has received the “Best Technology Blog” award twice at Indibloggers.
If you are interested in Tech and software.
Harsh Agarwal
Blogger
Harsh Agarwal
Website
Shoutmeloud
Launched in
2008
Harsh Agarwal
Harsh started his blogging journey borrowing a credit card from his friend and bought the domain name for his website, Shoutmeloud.com, which he admits was not easy. Since then, the journey of being a blogger has been a successful one. According to him, his blog consists of stories that are 95% about practical tips and his passion; the rest 5% consisting of personal stories.
Harsh Aggarwal describes the people who follow him on his journey as “Shouters” and the community he has for like-minded people. The experience of starting something small turned out to be a life-changing experience for him. And has impacted many people’s lives in positive ways.
Why you should follow Shoutmeloud.com :
If you want to grow as a digital marketer and a blogger.
If you want to learn basic/ advanced blogging, WordPress and SEO.
YourStory is India’s leading media tech company for stories that the entrepreneur in you craves for. The founder and the Chief Editor of YourStory is Shraddha Sharma, she has degrees from St. Stephens College, Delhi and MICA, Ahmedabad. She has worked with Times of India and CNBC-TV18 as a journalist. Shraddha believes in “Every Story is Unique and Every Story Matters“
Why you should follow Yourstory.com:
If you want to catch up with the success stories of entrepreneurs and small businesses.
The blog gives you information about funding alerts, promotions, and advice.
If you are interested in startups.
It is a leading platform for entrepreneurs across India.
Nandini Shenoy
Blogger
Nandini Shenoy
Website
Pinkvilla
Laucnhed in
2007
Nandini Shenoy
The founder and CEO of the website Nandini Shenoy started this in the year 2007, a former Microsoft engineer. This side is a one stop destination for all Bollywood junkies.
The elegant website has all celebrities, photo galleries, breaking news, coverage of top events, live streams, celebrities fashion trends, and more.
The website has a digital reach of 25 million unique users. With 112 million page views monthly on both the platforms the website and the mobile app. The website has only grown rapidly after integrating the content of providing instantaneous news along with its entertainment landscape.
Why you should follow Pinkvilla.com:
It has a Hindi website that has created a buzz in the regional media.
If you want to keep with the wholesome Bollywood experience.
For your love of cinema.
To catch up with breaking news.
Anil Agarwal
Blogger
Anil Agarwal
Website
Bloggers Paasion
Launched in
2010
The website was launched in 2010 to help people launch money-making websites by Anil Agarwal, a full-time blogger. He has a master’s degree in Computers. His blogging journey started before launching Bloggers passion. He started a website Scope for Money but later sold it.
Why you should follow Bloggerspassion.com:
To learn strategies.
Surely, visit if you are planning to launch your own website.
SEO forecasting is the process of determining what results from SEO can drive. Results from SEO are unpredictable. The search engine algorithms are complex and take into consideration a vast amount of data. By analyzing site data, you can predict potential site visibility, which allows you to forecast organic traffic potential and conversion rates. When you look at forecasting data, you see that there is a direct connection between SEO goals (i.e. ranking improvements) and organizational goals (i.e. making money). SEO forecasting lets you use data to make predictions, such as future traffic levels and the value of that traffic. SEO forecasting can help with sales or predict the future impact for a client. Google is the single-largest traffic driver to websites.Google accounts for 57.8% of total referral traffic for the average site (10x the traffic that Facebook drives to the average site).
You’ll probably want to consider looking for:
Current organic traffic (and hopefully historic traffic data too)
Search volume
Seasonal changes in search volume
Ranking data
Conversion rates from organic search
Average Order Value (AOV)
Click-Through Rate (CTRs)
Search Engine Optimization (SEO)
SEO continues to establish itself as a credible marketing channel, forecasting traffic potential. Most SEO forecasts use first-party data sources like Google Analytics or Google Search Console. Here we will discuss various aspects of data forecasting for SEO.
72% of online marketers describe content marketing as their most effective SEO tactic
Google currently holds 90.1% of total search engine market share.
81% of people do some type of online research before making a large purchase
47% of consumers read 3-5 pieces of content created by a company before talking to a salesman from that company
Leads from search engines have a 14.6% close rate, while outbound leads have a 1.7% close rate
75% of people never scroll past the first page of search engine.
78% of location-centric mobile searches result in an offline purchase
Why to Forcast Data for SEO
1. Ranking Improvements
The goal is to optimize content to move to page one and higher on page one of the Search Engine Results Pages (also known as “SERPs” or “SERP”) which is Google’s response to a user’s search query. Most clicks go to the top three results. According to CTR studies, the site in position one on Google receives twice as many clicks than the site in position two. Ranking higher on the SERP means more visibility for your site and therefore more impressions. Well-optimized sites get more and more traffic over time, and that means more leads and sales.
According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:
Purpose of the page
Content quality and amount
Website info and info about the content creator
Website reputation and content creator reputation
User interaction with the page (time on page, bounce rates, and so on)
The SEO Traffic KPI measures the number of visits to your website that are the result of organic or paid search traffic. 50% of traffic around the web entered websites by clicking on them in the organic search results. If your page ranks well, people will click it. Search engine optimization efforts aim to increase organic traffic. Most SEO focuses on optimizing for Google’s search engine, which dominates the overall search market with a share of over 90%.
Quick SEO tips to increase organic traffic:
Improve existing content with missing subtopics
Send emails to everyone you link to
Add internal links to new pages
Do an annual content audit
Repurpose blog posts as videos
Respond to relevant Help a Reporter Out (HARO) requests
Monitor competing backlinks for underperforming content
Conversion is defined as when a user buys a product. Let’s say out of 1,000 visitors, 10 buy an item online. The conversion rate is then calculated as follows: (10 actions / 1,000 visitors * 100 = 1.0 percent). The conversion rate would in this case amount to 1.0 percent.Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action. Increasing conversion rate means that more of your site traffic converts to meaningful actions that grow your business.
Examples of conversions:
Macro-conversions
Micro-conversions
Purchasing a product from the site
Signing up for email lists
Requesting a quote
Creating an account
Subscribing to a service
Adding a product to the cart
Conversion rate optimization has distinct benefits for SEO these include:
Improved customer insights
Better ROI
Better scalability
Better user experience
Enhanced trust
Most effective ways to increase your conversion rate:
In 2017, E-commerce accounted for $2.3 trillion in global sales, the number is expected to increase to $4.88 trillion by 2021. It’s crucial to have a strong search engine optimization (SEO) strategy. Keywords in SEO is an important part of increasing sales.
SEO sales strategy is all about focusing on SEO efforts on boosting leads and sales. With this you can target potential customers and who are looking for the specific products or services that your business offers. Right SEO strategy can boost your conversion rate and increase sales. By using the right SEO strategy you can bring the right users to your website, and streamline the sales process. Implementing SEO for increased sales is a smart online marketing strategy that every business should take advantage of. An effective PPC campaign can bring in more leads for your sales. For many businesses and e-commerce sites, using a combination of SEO services and PPC/ Google Ads will make the most advantage.
Research shows that obtaining backlinks in industry-specific publications is crucial. Link building is essential to your SEO sales campaign because it increases a brand’s authority and drives additional traffic to your website.
Google Ads is a smart investment for businesses to focus on their SEO efforts. SEO is a long-term investment in exponential growth. SEO ROI is a calculation that measures the return on investment of search engine optimization.
ROI SEO formula: (Gain from Investment – Cost of Investment) / Cost of Investment.
By calculating SEO’s return on investment companies looking at search engine rankings, organic website traffic, and goal completions.
You can get an idea of the potential SEO ROI from an SEO strategy. Steps are discussed below:
Step 1: Estimate the search volume for top keywords or phrases
Step 2: Find your current ranking positions
Step 3: Estimate Click-Through-Rate (CTR)
Step 4: Estimate how competitive the keywords you chose are
The most important function of SEO is increasing visibility. The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your site. Increased web traffic is one of the main goals of SEO. Nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks. The concept of authority is new in SEO. authority means that your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand. Optimizing your site with on-page SEO improves the usability of your site, and this creates a seamless and positive customer experience. The ultimate reason SEO is essential is that it can help you achieve many of your business goals.
High-quality content and inbound links are the two essential factors used by Google to rank a website for search. According to a study on Local search ranking factors, quality, and quantity of the links. These are important factors across search engine results.
So this is obvious that a strong inbound link profile holds a big impact on the ranking of the website pages. But this is also the most confusing and challenging process to complete. 41% of the large companies consider difficult for SEO tactic in link building.
Everything in SEO strategy link building is under your control. This depends on your industry’s relationships and the ability to get favor from other pages.
Hence the goal of this post is to provide you the basics of link building. Also, you will know the basic link building tactics.
What is Link Building?
It is the action of increasing the quality and quantity of links. That points to your website from other related sites. Links are the factors that help you get more traffic in two ways.
If any site is linked to you, the traffic to that website will come to your website and get to know about your service. From here you can engage and turn them into sales. A backlink from a famous business website will carry more weightage than from a low traffic blog.
Create a Link Building Team
Also if your website points to irrelevant links. Then there is a chance that you get penalized and not rank at all. The links that say references about the real world get considered to be of higher quality.
So the main thing is links from partners, customers, distributors, publications, and organizations of your area get higher weight from Google. And you should focus on these links for your business.
Before starting to link building, you need to have:
Link the worthy sites
A poorly structured and designed site is the biggest turn off for people who want to link to it. Your site should look professional. Also, you have to make sure you have a great brand website with a logo, business details, page, etc.
Link the worthy content
Just a website with certain pages detailing the products and services you provide is not enough. Products and services landing pages are the least to get a backlink.
Only when you own some kind of blog with high-quality content. People would want to link to. It is easier to build links to an information resource despite landing pages.
What Comes Under SEO Link Building Strategies
Competitor link analysis
To find out the kind of links and link building methods that work best for the business. It will be a great idea to see your competitor’s links and how they are getting them.
Today using the SEO tools you can analyze which websites are linking to the competitor website. Also what type of pages they link to and types of pages. You can make a list of your competitor’s websites along with the key pages and their URLs.
Start Building Relationships
80% of link building strategies include reaching out to people who don’t know you. It is important to know the correct way of building relationships with people related to your area.
It will be better to be friends way before you want a link than to reach out only you need help. A warm email will always work better than a cold email. Start to follow them, understanding their content, use their products, and help them. The sooner you start acknowledging them the more they will be helpful to your needs.
So putting these complications in your mind. Let’s see the basic link building tactics.
Backlinks are the easiest to use from your contact in the industry. All you have to do is inform and ask your contacts. These could be the partners, suppliers, distributors, vendors, or anyone related to your business.
Strategy For Link Building
Also if you become a member of your local/national chamber of commerce and trade associations. You can request to get included in their online member directory. If they don’t have one, you can volunteer to help to build it for the benefit of other members. By doing this you only won’t end up getting a backlink from the directory but also will build a relationship with other members. And some of them would want to link to you.
Help a reporter out(HARO) is a service that connects journalists and bloggers who work on a story with sources. You will just need to get signed up as a source and select topics that are relevant to your niche. After this, you will be getting email requests from journalists asking inputs from experts.
Whenever you see a request that is relevant to your service. You can respond to that with the info that was asked. At the time the reporter finds your response interesting. They will feature it in their story with a link back to your site.
This has been the best source of backlinks. Other similar services include SourceBottle, The Kiti, and ProfNet. If you have time and resources, you can start using these to lift the reach of your link building campaign.
Give Testimonials
This is normal that your business buys and uses goods or services from other businesses. You can contact each of the vendors helping to contribute a testimonial for their website. If your relations are good, many of them will accept and help you with your testimonial to have a backlink to your website.
If you will be featured in a trade publication will get a little difficult. It involves building a relationship with writers in your organization. To start, find writers and editors employed at key publications in your organization. Find if you have a common friend with any of them. Then request your friend to make an introduction on your behalf.
Guest Blogging
Guest posting is the way of approaching other relevant websites and engaging content for them to get published for the audience. And then after their agreement writing and submitting that content.
What Does Customer Satisfaction Contains
The websites that accept the guest posts. Also allows the authors to provide their bio below the posts. The bio can include the backlink to your website also.
Additionally, as long as that is relevant and natural. You will get the freedom of linking other web pages from the post that you are submitting. However, for putting guest blogging to your work. You will need extremely high-quality content.
Resource page link building depends a whole lot on the type of your business. You will need to find collections and the listings relevant to your expertise. Request to get added to the list.
If you have an SEO software product or a keyword research tool. You can create or submit a profile on sites such as ProductHunt, GetApp, Capterra.
You can also search for blog posts and other pages covering the collection of all the products in your category. If you have a local business, get signed up for sites such as Yelp, Thumbtack, etc.
I know that link building is tough. You have to spend countless hours trying to build links. But some point you were not able to convince anyone to link you. But you should not take shortcuts by buying links. You need to focus on long term strategies. This will ensure that you will be doing better in Google.
And if you are struggling while building links. You can use the above-mentioned ways. They will work well. Also, you will notice results after a few couples of days.
Saas is growing daily in popularity, this means that the competition is increasing drastically. Also, Ubbersuggest says the keyword “SaaS Companies” receives around 3,600 searches per month in search engines.
In this competition, a strategy for search for engine optimization is important. So that users can find your organization online.
In this article, we’ll see different solutions in which SEO can help your SaaS company. In succeeding, growing, and staying ahead of your competitors.
What Do You Mean By SEO For SaaS Companies?
SEO is one of the popular marketing strategies available today for a good reason. It provides great results for companies that operate partially or fully online.
SEO is the process of improving your website. So that it shows higher search engine results. This is very important to be a leader in your industry.
Services Of SEO
Most people don’t click beyond the first page of search results. The first five organic results on any result page estimate for nearly 70% of all clicks.
Different techniques offer SEO to work as a strategy. This consists of Keyword Research, Content Creation, and User Experience.
There are three SEO strategies You Should Take Into Consideration
1. On-Page SEO
On-Page SEO includes elements of your SaaS website’s pages. These concerns elements such as the title tags and meta descriptions. This shows up to the search results and also the keywords that are in your content.
The three-step SEO strategy for the SaaS company focuses mainly on On-Page SEO.
2. Off-Page SEO
Off-Page SEO for any organization centers on the links. Whenever other sites add your link to their content. Then your website gets boosted a little more.
Links are an essential part of getting your SaaS site at the top of the search results. But this will not be easy to earn. This will take a lot of time and effort in adding your links to other sites. So you might need to partner with some experts out there.
3. Technical SEO
Technical SEO could be the trickiest part of the SaaS company’s strategy. Using technical SEO, your site will work properly. Also, it can crawl by search engine crawlers.
Some of the technical SEO elements the organization should look for. They are page speed, responsive design, broken links, and site security.
See, there are various channels and strategies out there to drive SaaS growth. Facebook, Podcasts, email, Reddit wants you to spend on your marketing.
The Marketing Funnel
So why use SEO?
The answer is very easy. Content marketing and SEO are the main pillars for having a feasible, expected, and expandable growth of your SEO strategy.
Let’s understand it more deeply:
1. SEO Scales Exponentially
Inbound and SEO marketing are generally the most feasible and expandable approaches to SaaS growth.
The results that are generated from SEO compounds over time. A well-executed SEO strategy grows exponentially in targeted traffic. This can be then turned into leads and customers. This traffic is expected.
The number of people who search will vary daily. You can approximately predict the traffic.
2. SEO Reduces Dependency On Paid Marketing
However, paid channels could be effective as a SaaS company entering the growth phase.
Most of the time, the cost to gain a user using the paid channels will go up over time. This is because as you exhaust the users that are likely to convert. When new competition enters the market and people bid using paid channels.
This is why SEO can be a smart long-term growth strategy. You need to detach yourselves off of paid channels.
Like other marketing strategies, SEO cannot function in a vacuum. But beyond SEO you will need additional marketing strategies that capture and convert that traffic to actual customers.
The traffic generated through SEO powers other channels and strategies. Such as driving email subscribers and filling the retargeting funnel.
How Does SEO works For SaaS?
1. Decides Your Most Valuable Keywords
Before you start an effective SEO campaign. You should first note down your most valuable keywords. These keywords are the will be targeting your user searches for most and ones you want to rank.
SaaS Growth Strategy
It is important to know that some keywords are easier to rank. Long-tail keywords are much easier to rank. This is because they are more detailed and are used to a smaller group of people.
2. Creates Effective Content Around The Target Keywords
After deciding your most valued keywords. This is the time for creating your content. Content is something that ranks in search engines. Hence this is the important aspect of the SEO campaign. The SaaS company’s optimized content helps move users through the buying funnel.
The purchasing states of buying funnel consists of:
Awareness
Interest
Desire
Action
However not every user uses the linear path to make a purchase. This is important to create content that contains every stage of the buying process.
At top of the funnel, if you want to prove that you are an expert in your field. And also get your familiar people with your brand. Blog posts will work best for that.
At the bottom of the funnel, you need to convince your customers that your service is best. Also, this is trusted by other consumers. Customer testimonials are better at this stage.
There are few more options while creating site content for your SaaS company’s website.
Going for general content creation for your SaaS SEO. you can create a blog for that. A blog will provide information to the customers that could come from a different point of view.
You can also add article pages where you will give your information about products or services. You can also add images, infographics, videos, gifs, and other elements.
3. Ensure To Give a Great User Experience
When Google puts pages to rank in the search display. They make sure that they are serving the informational content about any search query. But they also want people visiting that page to get a great user experience.
User experience is the way users navigate your site to find what they are looking for. How easily they got and how much time it took. This leads to offer an easy to use a navigation bar that guides everything.
Content Marketing Vs Paid Channels
This is important for your bounce rate too. This also helps Google to determine how pages should have ranked. Your navigation will gradually decrease your bounce rate because this can help you to guide users.
If the graphics, images, and videos are also there then its best. Because it keeps the user’s attention. This can increase the time to spend on-page. And prevents the users and get bored with content and move to another page out of frustration.
At last, the process for building a successful SEO strategy for SaaS Company. Is Ultimately SEO just one channel and one strategy. Scaling incoming targeted traffic to the site is the engine that drives the company forward.
And this makes SEO the most critical strategy for dragging more number of buyers to your site through the funnel. Creating constant traffic from search is an important investment that will pay off exponentially.
Lakshya Singh
Rinky Moolchandani
