StartupTalky

Tag: SEO Expert

  • What Should you Consider while Hiring a Link Building Agency?

    Internet and business now go hand in hand. It is an integral part of a business in today’s world. If your business is not on the internet, then you are missing out on a lot of amazing opportunities.

    A website of a business helps in marketing them online and at a time where almost everyone is a part of the virtual world, it helps in connecting with your customers and proving you’re the reliability of your business.

    Now in the digital world, to increase sales and to make the business known to the audience, one needs to have their website visible on the internet. The website will be visible only if it is ranked at the top of the search engine of Google and others. To do that one needs to use some search engine optimization (SEO) techniques.

    SEO is a process of making the content rank higher than others in search engines like Google, Yahoo, and others, in these ways, the content will get more visibility if anyone searches for something related to that.

    “For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links, and more links.”

    — Luisito Batongbakal

    Link building is one of the search engine optimization techniques, in this article we will crack down if a business should hire an agency for link building. So let’s get started.

    What Is Link Building?
    How Link Building Helps Businesses And Websites?
    What are the Skills Needed For Link Building?
    Advantages of Hiring Agency For Link Building
    Disadvantages of Hiring Agency For Link Building?
    Top Link Building Agencies
    FAQ

    Link building here means is a process that will lead the business website to get hyperlinks from other websites. During this process number of backlinks are provided to a webpage in terms of increasing the ranking of that page or website by making the brand more visible in front of its audience.

    The main aim of link building is to increase the website’s ranking, during that time, link building can also help in other procedures as well. Some of them are:

    • While building links for the website, other websites owners are contacted and information is shared and hyperlinks are built. This way not only deals with just link building but also benefited in building good long-term relationships with other businesses.
    • With the help of link building, traffic for the website also increases apart from the ranking, these lead to the repeated visits of the consumers, which in turn becomes regular ones. Thus, the sale of that business keeps growing.
    • The links if built in such a way that it goes perfectly with relevant content; this can actually be a positive point as it gives out the notion that experts have used their talent in building these links. This way, link building helps the business/website in constructing their brand in the competitive world.

    WIDGET: leadform | CAMPAIGN: Link Building

    Backlink Analysis Checklist – How to evaluate quality links?
    Making quality Backlinks is a crucial part of SEO. So, here’s a checklist that will help you evaluate the quality of your backlinks.
    StartupTalkyParnas Ghosh

    Proper link building is not a piece of cake; you need to have some skills to do that. Some of those skills are:

    • Communication skills are very significant in this matter; it helps in creating relationships with other site owners and bloggers. In return, it strengthens the relationship between them for the future as well.
    • The link builder needs to be good at researching, and be familiar with the recent trends. During the process of link building over 50% of the time is dedicated to research.
    • Strong knowledge of SEO is needed, like the creation of websites, adding links, their domain, using the tools that are needed, and everything. These techniques will help them in selecting a link that will be beneficial to the website/business.
    • Adaptability is another skill that is very much appreciated, Google algorithm changes from time to time. One needs to be quick to change the strategy for link building as soon as there is a change in the Google algorithms.
    • Analytical skills are a major part that is required for link building as well. The link builder must have an idea of how many links are required for the website.

    Hiring a reputable agency for link building can be the turning point for your website/business and can bring them to the, literally.

    • The first and foremost reason for link building is to get a high ranking in the search results. Taking an expert’s help will guarantee more success as the agencies have people that are specialized in this domain.
    • The professional link builders will help in drawing organic traffic to your business through backlinking, this way the connection made during the process will remain strong even in the future. Therefore, it will result in more and more visitors to your website.
    • SEO is a tricky job; taking help from an agency that hires people who are specialized in this domain is always a better option as mistakes can cause an opposite effect that may disrupt the traffic and visibility of the website.
    • Link building agencies are aware of different strategies, so whenever there is a change in the Google algorithm, they will use their different techniques to keep the website on the top.
    • Having experts deal with the part of link building saves your time and you can use that time on concentrating on the thing that needs attention for the success of that website.

    Should you Outsource your Link Building Campaign? – A Guide
    Do you want to outsource your link building campaign for better results? Here is a guide from an expert telling you everything you need to know.
    StartupTalkyParnas Ghosh

    • There are downsides of hiring agencies as well.
    • The connections are built through agencies, so they have all the sources of the contacts. The website owner doesn’t own any information, so after parting ways from the agency, getting the same contacts again becomes trickier.
    • Sometimes link building agencies charge an extreme amounts for their services.

    Some of the most famous link building agencies are:

    • UPLERS
    • IndeedSeo
    • SEOValley Solutions
    • Webmaxed
    • WebSpero Solutions

    Conclusion

    The competition in today’s world is in peak. If you want to be on top, you need to get noticed. For that strong SEO game is needed, link building is one of its techniques. Hiring an agency for that procedure may be the best option for your website.

    FAQ

    It is a company where an SEO expert finds websites and places links to your websites on relevant pages.

    Yes, Backlinks are important for SEO performance.

    Guest blogging is considered as one of the most popular link building strategies.

  • Backlink Analysis – How to evaluate quality links (Ultimate Checklist)

    How do you check the quality of your backlinks?

    I have seen different approaches with different clients.

    Somewhere, It may make sense. Because everyone has their own objective of building links.

    It depends on the competition of that particular niche they are working in as well.

    Whatever, a quality link is what everyone wants.

    But, How do you determine the quality of your backlink?

    The very first and most important step of Link building Campaign is, choosing the right websites from where you want to build the links.

    If you go wrong in this step, your entire campaign will fail.

    Thus, always make sure you are focusing on the right metrics while choosing websites to build backlinks.

    But unfortunately, in most cases, lack of knowledge is a drawback in building links.

    I have seen most people run after vague metrics and end up losing money and time.

    Common mistakes while evaluating the quality of backlink:
    What are toxic backlinks?
    What makes a Backlink Toxic?
    How to avoid it?
    How to Remove Toxic Links?
    List of my KPIs:
    List of my Backlink Analysis Tools:
    FAQ

    Common mistakes while evaluating the quality of backlink:

    1. Focusing Only on DA and DR.
    2. Don’t consider the traffic.
    3. Don’t check the outbound links of the referring domain.
    4. Don’t check the Referring domain IPs.
    5. Don’t use the relevant anchor text.
    6. Don’t check the top keywords of the referring domain.
    7. Don’t check the Spam Score.

    What are toxic backlinks?

    Toxic backlinks are links that are unnatural on Google’s eye. It can impact your SEO badly. It can happen naturally as well. Thus always keep an eye on your backlinks.

    Here, I have listed a few parameters:

    • Low Domain Authority.
    • Mirror pages – Too many backlinks coming from the same anchor text.
    • Spam sites or the sites which are built for only link building purposes.
    • If the site is not indexed.
    • Links with unnatural anchor text.
    • Trust flow = Null.
    • Links those marked as sponsored.
    • Hidden links from the website’s footer.
    • Links that are forced into blog comments.
    • Free google links ( Ex: Google Maps Links).

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    How to avoid it?

    • Don’t build spammy and irrelevant profiles, directory and web2.0 links.
    • Don’t build reciprocal links.
    • Avoid Too many Keyword rich or exact match anchors.
    • If buying any links, always check relevancy, indexing status and referring IPs.
    • Avoid Links from spam comments on blogs or forums.

    How to do Competitor Analysis for Website? | Analyze Competitor Website
    Competitor analysis refers to identifying competitors and evaluating their strengths & weaknesses. Different competitor analysis tools can be used to analyze competitors like ispionage, adwords, etc.
    StartupTalkyRishabh Rathi

    How to Remove Toxic Links?

    • Contact Site owner, publisher or editor.
    • Disavow Links.

    Here I have prepared a checklist of KPIs that people used to follow while determining the quality of a link.

    1. Domain Authority/Domain Rating.
    2. Organic Traffic.
    3. Link-type should be Do-follow only. No sponsor tag or no-follow links.
    4. Check if it is indexed on Google or not.
    5. The number of Unique Referring Domains.
    6. Relevant or natural anchor text.
    7. Alexa Rank.
    8. Trust Flow.
    9. Citation Flow.
    10. Spam score.
    11. The number of outbound links.
    12. The number of inbound links.
    13. Social shares
    14. Site and Page relevance – Similar niche or relevant sites.
    15. Referring IPs – to check PBN.
    16. Domain Age – Usually, Old domains have more authority.
    17. Link Location- Header, footer, left sidebar, right-sidebar, body.
    18. Quality of the keywords they are ranking.

    But to be honest, I don’t follow all the KPIs mentioned above.

    List of my KPIs:

    DA/DR – Must be higher than my website. It should be 30+ at least.

    Organic Traffic – Always Check the trend of organic traffic growth. Ensure the traffic is growing exponentially. Organic traffic should be a minimum of 5k on Ahrefs. Though, it may vary with the different niches.

    Growth of traffic on Similarweb
    Growth of traffic on Similarweb

    Link Location – Ensure you are getting links from the body of the content.

    Link Type – It should be Do-follow. A no-follow link does not add SEO value.

    Spam Score – Always check the Spam Score on Moz. It should be under 5 %.

    The number of outbound links – Always try to build links from the websites, which are providing very few and relevant outbound links. Avoid websites that are giving numerous outbound links to irrelevant websites.

    Check Outgoing Links from Ahrefs
    Check Outgoing Links from Ahrefs

    Site and Page relevance – Build links only from the relevant niche websites. The link must look natural inside the body of the content.

    Relevant or natural anchor text – Always use relevant anchor text. Don’t make your anchor text keyword rich.

    Indexing Status – Always check the link you have acquired, if it’s indexed on Google or not.

    Referring IPs – If you are buying links from cheap sellers who used to provide you with a list of 50 sites, then always check the referring IPs to check if those are PBN sites or not. Building PBN links is risky, Once Google identifies, you will get penalized.

    Quality of the Top-Ranking Keywords – It is important to check the top-ranking keywords. It will give you an idea about the quality of the traffic that a particular website is driving.

    What is Reputation Audit and How you can do a Reputation Audit For Your Brand?
    Analyzing what people think about your brand is very important. A Reputation Audit can help you to skyrocket your sales and grow your business.
    StartupTalkyDev Gupta

    Ahrefs – To check referring domains, keywords, anchor text, traffic and Referring IPs.

    Moz – To check DA and Spam Score.

    Majestic – To check Trust flow and majestic.

    Similarweb – Monthly Pageviews

    Conclusion

    According to myself, the value of quality links will always remain a key factor in SEO. Link is a fuel that helps to scale your traffic rapidly.

    Once you implement On-page SEO, technical SEO well, then start focusing on building quality links only.

    Link building takes time and money. So, always take help from professionals who can help you build a strong link profile on Google’s eye.

    FAQ

    Yes, backlinks are a crucial part of SEO as they help your brand rank higher on search engines.

    Dofollow links are the most valuable backlinks.

    Nofollow links are least common and are less valuable backlinks.