Tag: SEO

S. No.	Tool	Key Features	Rating
1	Ahrefs	Backlink analysis, keyword research, competitor insights	★★★★★
2	SEMrush	SEO audits, PPC tools, keyword tracking	★★★★☆
3	Hunter.io	Email finder, domain search, email verification	★★★★☆
4	NeverBounce	Real-time email verification, bulk cleaning, API integration	★★★★☆
5	BuzzStream	Influencer outreach, email tracking, CRM for link building	★★★★☆
6	HARO	Journalist–source connection, PR link building, daily queries	★★★★☆
7	Moz Link Explorer	Link metrics, spam score, competitor backlinks	★★★★☆
8	Pitchbox	Automated outreach, personalization, campaign management	★★★★☆
9	Majestic	Trust Flow, Citation Flow, backlink history	★★★★☆
10	Respona	Blogger outreach, PR campaigns, AI-powered personalization	★★★★☆
11	Link Whisper	Internal link suggestions, automation, reporting	★★★★☆

Ahrefs

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Platforms supported	Web
Best For	Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking

Ahref guide to link buiding — Ahref – link building software

Link builders would agree that finding suitable links is a lengthy and boring task. When it comes to building links to make your website shine, Ahrefs’ Content Explorer is your trusted companion. This tool is like a treasure map for finding valuable websites that could link to yours. Here, you can find fresh links that accurately match your requirements.

For instance, if you’re looking for “best mouses for gamers”, you can:

Search for ‘best mouses for gamers’ in the content explorer

2. Filter the search for “in title”

3. Filter the timeline. [you can search pages published during a specific time period to get fresh results]

4. Select the language of your preference

5. Filter referring domains (preferably, more than 10)

You’ll have an updated list with fresh links instead of an outdated one. Download these links and add them to your collection.

Pros

Ahrefs is incredible for building links and other SEO aspects like keyword research.
The platform educating the community is a big bonus.
The tools allow users to select the language of their preference.
With Ahrefs, users can filter over ten referring domains.

Cons

The platform doesn’t guide users about what they are missing and how they can utilize Ahrefs tools at their full potential.
New startups or small businesses can find Ahrefs a very costly tool.
The platform doesn’t offer solutions for local SEO.
Only users with the enterprise version can get API access.

Ahrefs Pricing Plans

Plan	Yearly Price	Monthly Price
Lite	$83 per month	$99 per month
Standard	$166 per month	$199 per month
Advanced	$333 per month	$399 per month
Enterprise	$833 per month	$999 per month

SEMrush

Website	www.semrush.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web
Best For	keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.

Do you ever wonder where your competitors are getting backlinks from? With SEMrush’s Competitor Gap Analysis tool, you can keep an eye on your competitors’ link-building strategies and explore their backlinks to find suitable ones for you.

Enter your and your competitors’ domains, and you’ll get a list of sites that link back to them.

You can see if they’re using guest posts, citations, or sponsored posts. It’s almost like spying. These are prospects that you can pitch to link back to your website.

By default, the software shows ‘Best’ links, which are the sites that link to your competitors, and not to you.

You can also see shared, weak and unique domains. ‘Shared’ means sites that only link to both of you, ‘Weak’ means sites that link only to your competitors, and ‘Unique’ means sites that link to only one domain only.

Use this data to bridge the backlink gap by finding newer sites that don’t link to your competitors. This way, you’ll always stay on top of them.

Pros

With SEMrush, users can find new link-building opportunities and manage their outreach campaigns.
The link-building tool allows users to analyze whether the domain is authoritative.
It’s an easy-to-use platform allowing users to evaluate and compare link profiles in a few clicks.
SEMrush can be integrated with Google Search Console to have a complete picture of the backlink profile.

Cons

SEMrush link-building tools only cover data for Google.
The platform’s user interface is a bit cluttered with enormous data and several features.
The pricing plans of SEMrush are a little expensive for small businesses.
Its learning curve can be difficult for some users.

SEMrush Pricing Plan

Plan	Yearly Price	Monthly Price
Pro	$108.33/month	$129.95/month
Guru	$208.33/month	$249.95/month
Business	$416.66/month	$499.95/month

Moz Link Explorer

Website	moz.com/link-explorer
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Create a link building strategy

Moz Link Explorer is a vital component of Moz Pro, focusing on early link building stages.

By entering a specific domain or URL, this tool dissects the backlink landscape, offering a comprehensive breakdown. Key metrics like domain authority and spam score shed light on the quality of these backlinks, aiding in informed decision-making. Not limited to analysis, Moz Link Explorer also identifies prospects for further link building, maximizing your site’s online authority. It’s an essential compass for navigating the complex realm of link building techniques, providing insights that guide both novices and seasoned SEO professionals towards strategic and impactful link acquisition.

Pros

The platform has a straightforward and easy-to-use user interface.
Users can easily navigate and understand the data.
With the anchor text tool, users can quickly know the most widely used anchor texts other sites use to link to their websites.
Moz Link Explorer provides an overview of site and web page authority.

Cons

The platform doesn’t provide complete data as Ahrefs or SEMrush.
Moz Link Explorer lacks the incorporation of an app messaging tool to remove spammy links.
It offers limited lists of inbound links.
The platform doesn’t enable instant data export; instead, it adds to the queue.

Moz Link Explorer Pricing Plans

Plan	Yearly Price	Monthly Price
Standard	$79/month	$99/month
Medium	$143/month	$179/month
Large	$239/month	$299/month
Premium	$479/month	$599/month

Pitchbox

Website	Pitchbox.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Influencer outreach, link prospecting, link vetting

Pitchbox stands out as a dedicated link outreach platform, catering to both businesses and agencies. It empowers you to locate and establish connections with prominent influencers and publishers within your specific field. Seamlessly utilizing its outreach templates, you can readily approach them to explore link-building collaborations.

Using Pitchbox’s prospecting features, you can discover relevant websites and influencers in your niche. Once you’ve crafted valuable and engaging content, segment your prospects based on relevance and authority. Pitchbox’s personalized outreach templates enable you to establish a connection by addressing recipients personally and showcasing the value your content offers. Automated follow-ups gently remind unresponsive recipients, while performance metrics help you fine-tune your approach.

However, its significance surpasses that of a mere email marketing tool due to its seamless integration with key SEO tools such as SEMrush, Moz, and Majestic. This integration facilitates the retrieval of essential SEO metrics, enhancing the link vetting process for better-informed decisions.

Pros

Pitchbox is an excellent tool to crawl the web, find content, and focus on keyword-relevant link-building opportunities.
The tool facilitates robust search functionality, advanced reporting features, and personalized outreach templates.
It’s capable of sourcing potentially hundreds of outreach opportunities.
The tool offers the functionality of automatic email search.

Cons

The platform’s interface is a bit outdated and not friendly for inexperienced users.
Sometimes, users don’t get all the replays in their inbox.
Some users find that the platform’s features are overabundant.
Users can experience email connectivity issues.

Pitchbox Pricing Plans

Plan	Yearly Price	Monthly Price
Professional	$495/month	$550/month
Enterprise	$1350/month	$1500/month

Majestic

Website	Majestic.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Best For	SEO backlink checker

As a prominent figure in the SEO arena, Majestic provides a suite of tools that empower you to enhance your backlink strategy. By tapping into its extensive repository of backlink data, you gain insights for strategic prospecting and identifying authoritative websites that align with your niche. The metrics, such as Trust Flow and Citation Flow, guide you in assessing link quality and domain credibility.

Furthermore, Majestic allows you to unveil competitor strategies through comprehensive backlink profile analysis, inspiring your own approach. Beyond analysis, the platform assists in maintaining link health by detecting potentially harmful links. With its insights extending to influencer identification and real-time tracking, Majestic equips you to fortify your link-building endeavors, fostering website authority, visibility, and SEO performance.

Pros

The new link graph lets users see tiers of links and analyze the competition better.
Majestic’s historic index feature is proven to be helpful for users when conducting link detox campaigns.
The platform has a user-friendly interface, making it easy to use and navigate.
It provides good link data volumes.

Cons

The data provided by Majestic is not entirely accurate.
Majestic can improve data downloading and exporting functionality.
The user interface is a bit outdated.
Majestic doesn’t offer a mobile app version of the software.

Majestic Pricing Plans

Plan	Yearly Price	Monthly Price
Lite	$41.67/month	$49.99/month
Pro	$83.33/month	$99.99/month
API	$333.33/month	$399.99/month

Respona

Website	Respona.com
Rating	4.8 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Link-building outreach platform

Respona streamlines the process of finding and connecting with potential link prospects, bloggers, and influencers. By combining AI-powered search capabilities with robust database integration, Respona identifies relevant opportunities based on your niche, ensuring precision in your outreach efforts.

Its intuitive platform facilitates the crafting of personalized outreach emails, enhancing engagement with your prospects. Moreover, Respona offers automated follow-up sequences, ensuring no opportunity slips through the cracks. With performance tracking and analytics, you can refine your strategy for optimal results. Respona redefines link building, providing a comprehensive toolkit that accelerates your outreach, nurtures relationships, and elevates your website’s authority through quality backlinks.

Pros

Respona allows users to find contacts from within and send emails automatically.
Users can edit and tweak the platform’s in-built templates.
The platform’s dashboard provides all the necessary information for effective link-building.
Users can track every link-building campaign and view metrics like the number of opportunities, open rates, reply rates, etc.

Cons

The platform can improve its contact search automation functionality.
Sometimes, Respona fails to find an email.
The tool’s standard plan offers limited credits.

Respona Pricing Plans

Plan	Price
Starter	$197/month, billed monthly
Unlimited	$399/month, billed annually

Hunter.io

Website	Hunter.io
Rating	4.6 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Email finder and marketing management solution

After finding the right website, you need to find the owner. You can go scouting on their social media accounts or let Hunter ‘hunt‘ it for you. You have to provide the name and domain associated with the person.

If you’d like to pitch a company website for link building, you provide its domain to find relevant emails associated with it.

Hunter also provides a Google Sheet add-on, which is a Godsend. Suppose you’ve collected the links of useful websites to pitch. The Google sheet add-on finds e-mails, complementary to those links, and adds them to the sheet.

This saves searching and copying time. You can pitch these prospects directly to build more backlinks.

Pros

Hunter.io’s user interface is super simplistic, with easy navigation and modern design.
The platform offers a helpful Chrome extension.
The free plan of Hunter.io is feature-rich, making it perfect for beginners.
It offers a vast library of pre-designed email templates belonging to different categories.

Cons

The platform doesn’t offer social media research tools.
Hunter.io doesn’t verify personal emails created via Outlook or Gmail.
The pricing plan of Hunter.io is quite expensive for beginners.
It doesn’t facilitate LinkedIn integration.

Hunter.io Pricing Plans

Plan	Yearly Price	Monthly Price
Free	$0	$0
Starter	$34/year	$49/month
Growth	$104/year	$149/month
Business	$349/year	$499month

NeverBounce

Website	www.neverbounce.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Real time email verification and email list cleaning service

Acquiring wrong emails is common. You send personalized e-mails to your prospects, only for them to be bounced. This slows down the link-building campaign.

But, there’s a solution. Upload the list of e-mails you have to NeverBounce. It checks each e-mail and tells you if it’s “valid”, “invalid” or “disposable”. Also, it duplicates e-mails so you have to pay for verification only once.

Neverbounce Email Verification — **NeverBounce Email Verification –** Best Tools for Small Business Link Building

To automate the whole process, you can add the Zapier integration to combine NeverBounce with Google Sheets. Then, it will automatically tell you if the e-mail you’ve got is right or not.

Note: You can automate half of your link-building campaign by connecting Google Sheets and NeverBounce. If you’ve already added the hunter.io extension, use Zapier filters to trigger the automation when you need it. This way, you only need to find and vet link prospects, and the next three steps will happen on their own.

Pros

NeverBounce is an easy-to-use link-building tool.
The platform lets users verify emails in bulk and an individual email address at a time.
The chances of bouncing an email are negligible with NeverBounce.
It’s the best email verification online tool in terms of accuracy.

Cons

Many users find NeverBounce an expensive tool.
The platform doesn’t facilitate PayPal payment options.
Sometimes, the tool provides unverifiable emails as a result.

NeverBounce Pricing Plans

Pay As You Go Rates

Emails	Price per email
up to 10,000	$0.008
up to 100,000	$0.005
up to 250,000	$0.004
up to 1,000,000	$0.003

Note: Its Enterprise Packages (Custom Price) includes email over 1,000,000.

Buzzstream

Website	www.buzzstream.com
Rating	4.5 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Influencer outreach management platform

BuzzStream is a comprehensive outreach and relationship management software designed to streamline and enhance the process of influencer marketing, link building, and PR outreach. It offers a range of tools and features that help individuals and businesses effectively manage their interactions with influencers, bloggers, journalists, and other online contacts.

For those involved in link building, it’s a common occurrence to visit a website and wonder whether your team has previously reached out to them. Alternatively, you might wish to get in touch with the author of the content.

Buzzmarker (BuzzStream’s extension for Google Chrome) comes to your aid by extracting contact details like social profiles and email addresses directly from the website, eliminating the need to navigate away. This tool proves invaluable in identifying connections across different websites.

Imagine this: You’re on the lookout to add new bloggers to your list. You visit a blog that features prominent bloggers in your field. Buzzmarker’s highlighting feature simplifies the process. It shows you which bloggers you’ve already established contact with and flags the ones that are new to you. This way, you can easily keep your connections up to date.

BuzzStream Link Building – Top Backlinks Websites

Buzzmarker allows you to compose and send e-mails right there by using their templates. Reaching out doesn’t get easier than this.

Pros

BuzzStream automatically conducts influencer research involving locating relevant contact information, social profiles, and site metrics.
The platform provides a unified workspace allowing all team members to work together on tasks, compare notes, and manage projects.
It allows users to manage and monitor all emails, tweets on social media, and status updates.
The tool allows users to select in-built templates or create them and compose a personalized message.

Cons

It merges multiple URLs from a single domain into the same record.
Sometimes, BuzzStream directly sends emails through users’ domain/IP.
The platform lacks responsive customer support.
The functionality of BuzzStream is pretty clunky, as users can’t add a link-building contact to more than one project or client.

BuzzStream Pricing Plans

Plan	Price
Starter	$24/month
Growth	$124/month
Professional	$299/month
Custom	starting at $999/month

HARO

Website	Haro-seo.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Best For	Earn links from strong domains

HARO, which stands for “Help A Reporter Out,” is a platform that acts as a bridge between journalists, bloggers, and other content creators seeking sources, and individuals or experts who can provide valuable insights for their stories.

Journalists often use HARO to find experts, quotes, and information to enhance their articles, reports, and news pieces. HARO helps them by pitching multiple users to provide them. This is how it works:

You upload your request to HARO.
It pitches people via email to find someone who can provide the information.
Interested people or websites can reply to the request.

But how does it help you?

Suppose you’re a software engineer with a blog about coding. You get a request for suggestions on top coding languages to learn in 2022. Reply to the request with your suggestions and they’ll link their content to your blog.

This is a brilliant method to acquire backlinks. Whatever your business is, look for relevant requests and provide insightful opinions for a backlink in return.

Pros

The platform can help users get links from high-quality sources.
It’s a great tool to build relationships with reporters and influencers.
With HARO, users can get exposure to their brand and website.
HARO helps users build authority and credibility in their industry.

Cons

With HARO, it can be time-consuming for the users to respond to reporters’ requests and track the correct contact information.
Sometimes users might get inundated with responses from individuals who aren’t a good fit for their business.
Without screening, any random person can quickly sign up to become a source on HARO.
With HARO, users also need to look out for questionable queries.

HARO Pricing Plans

Plan	Price
3 qualifying links	$975
7 qualifying links	$1,995

Link Whisper

Website	LinkWhisper.com
Rating	4.6 out of 5
Free Trial	Not Available
Platforms supported	WordPress Plugin
Best For	Internal linking automation & SEO optimization

Link Whisper is a smart internal linking tool that uses AI to suggest relevant links inside your content, making the process quick and simple. It also gives useful reports like the Orphaned Content Report, which shows pages with no internal links. Features like the URL Changer automatically fix links when URLs change, and bulk editing saves a lot of time on large websites. Overall, it’s a handy tool to improve site structure and SEO. It helps boost page visibility, improves user navigation, and makes managing links effortless even on large, complex sites.

Pros

AI-powered link suggestions
Orphaned Content report to fix hidden pages
URL Changer prevents broken links
Bulk editing saves time on large sites
Improves SEO and user experience

Cons

Only works on WordPress
No free trial available
Can slow down very large sites if not optimized

Link Whisper Pricing

Plan	Price
1 Site License	$77 / year
3 Sites License	$117 / year
10 Sites License	$167 / year

Conclusion

In the ever-changing realm of digital marketing, mastering link building is crucial. Our exploration of top link-building software tools reveals how these tools empower marketers for greater visibility and growth.

From Ahrefs’ insights to BuzzStream’s outreach, each tool simplifies prospecting and relationship-building. This synergy of human and tech prowess reshapes link building, making it strategic and impactful.

Whether you’re an SEO pro or a newbie, these tools pave the way to stronger online presence. As you navigate the dynamic SEO landscape, let these tools catalyze your strategies and drive your digital success.

FAQ

What are link building software tools?

Link building software tools are digital solutions designed to assist marketers and businesses in identifying, acquiring, and managing backlinks to enhance their website’s online presence and search engine visibility.

Which are the top backlink tools to use in 2023?

SEMRush, Ahrefs, Moz Link Explorer, and Majestic are some of the best link building tools you can use in 2023.

Are these tools suitable for beginners?

Absolutely. Many link building software tools offer user-friendly interfaces and step-by-step guidance, making them accessible and effective for both beginners and experienced marketers.

Why should I use link building software tools?

Link building software tools streamline the process of finding potential link opportunities, reaching out to website owners, and managing relationships, saving time and effort while optimizing link-building strategies.

What is the best link building strategy?

Creating high-quality, valuable content that naturally attracts authoritative backlinks is often considered the best link building strategy.

How can you make your backlinks stronger?

You can make your backlinks stronger by obtaining them from authoritative and relevant websites within your niche.

How do link building software tools help with outreach?

Link building tools facilitate outreach by automating email communication, tracking responses, and assisting in personalized follow-ups, thereby streamlining the process of building relationships with website owners.

September 5, 2025

Free Competitor Analysis Tools: Find and Analyze Competitors’ Websites Easily

In today’s digital age, businesses of all sizes and industries are turning to the Internet to reach and connect with their target audience. As more and more companies establish an online presence, competition is becoming increasingly fierce. In such a world, keeping an eye on competitors has become the foremost point. To stand out among competitors, it is always important to perform better than competitors. One way to stay ahead of the game is by conducting a competitor analysis.

Competitor analysis is a process of researching and analyzing the strengths and weaknesses of your competitors in order to gain a better understanding of the marketplace. By identifying areas where your competitors excel and areas where they fall short, you can develop a strategic plan that positions your business for success. Fortunately, there are a number of free online competitor analysis tools available that can help you conduct this research.

Competitor Analysis Tools
Why is Competitor Analysis Important?
Best Free Online Competitor Analysis Tools to Use in 2023

Competitor Analysis Tools

A competitor analysis tool is a software or platform that helps businesses and organizations gather and analyze data on their competitors. It can be used to track competitors’ website traffic, search engine rankings, social media presence, advertising campaigns, and other online activities. The goal of competitor analysis is to understand the strengths and weaknesses of competitors, identify market trends, and develop effective strategies to gain a competitive advantage.

Competitor Analysis Guide

Why is Competitor Analysis Important?

Competitor analysis is crucial because it helps you to understand your competition. It helps you to identify your competitor’s strengths and weaknesses and develop strategies to gain a competitive advantage. Conducting competitor analysis helps to understand the market research and industry trends. You can identify areas that are lacking and improve your products and services accordingly.

By comparing your company with competitors, you can determine areas where you need to improve and what you’re doing better. You can identify potential threats to your business and take the necessary measures to protect your market share. It becomes extremely important to develop a competitive advantage by staying ahead of the competition in terms of product innovation, customer service, and overall marketing.

It’s important to note that competitor analysis is an ongoing process and should be regularly updated to stay relevant. By utilizing free online competitor analysis tools, businesses can gain valuable insights into the marketplace and make data-driven decisions to improve their online presence and ultimately drive more revenue. That’s why we’ve compiled a list of the best free online competitor analysis tools available. By using them, you can gain valuable insights into your competitors’ strategies and identify areas where you can improve your own.

Best Free Online Competitor Analysis Tools to Use in 2025

S. No.	Tool	Key Features	Best For
1	AdSpyder	Ad intelligence, competitor ad tracking, multi-platform insights	Digital marketers & ad agencies
2	SEMrush	SEO toolkit, keyword research, site audit, backlink analysis	SEO professionals & content marketers
3	Google Trends	Search trend analysis, keyword comparison, regional data	Trend spotting & content planning
4	Similar Web	Website traffic data, referral sources, competitor comparison	Market research & competitor analysis
5	Siteliner	Duplicate content check, broken links, site analysis	Website owners & SEO auditors
6	Buzzsumo	Content research, influencer discovery, engagement metrics	Content strategists & PR teams
7	Crayon Intel Free	Competitive intelligence, battlecards, real-time tracking	Sales teams & product marketers
8	Talkwalker Free Social Search	Social listening, hashtag tracking, sentiment analysis	Social media managers & brands
9	SpyFu	PPC competitor analysis, keyword research, ad history	PPC advertisers & SEO specialists
10	Wappalyzer	Tech stack detection, software insights, competitor tracking	Developers & tech analysts
11	SE Ranking	SEO monitoring, keyword tracking, competitor analysis	Small businesses & SEO freelancers
12	SEO PowerSuite	On-page SEO, backlink management, rank tracking	SEO agencies & consultants
13	Ubersuggest	Keyword ideas, site audit, traffic analysis	Beginners & small business owners
14	VidIQ	YouTube SEO, video analytics, keyword suggestions	YouTubers & video marketers
15	Moz	Domain authority, keyword explorer, link analysis	SEO experts & digital agencies
16	Ahrefs	Backlink database, keyword research, competitor insights	Advanced SEO professionals
17	Owletter	Email campaign tracking, competitor newsletter insights	Email marketers
18	Owler	Company profiles, competitor alerts, funding insights	Business analysts & strategy teams
19	Crayon	Competitive intelligence, product marketing enablement	Enterprises & sales enablement
20	Kompyte	Competitor tracking, AI-driven insights, battlecards	Product marketers & competitive analysts

AdSpyder

Official Website	Adspyder.io
Rating	4.9/5
Deployment	SaaS/Web/Cloud
Best For	Analyzing competitor’s online advertising strategies

AdSpyder is a competitor analysis tool to spy on your competitor’s ads. It is an intelligence tool that helps in analyzing how the competitors are trending, understanding from where the audience bounced back, and getting all the analytical insights of your competitors’ advertising strategies. Adwords competitor analysis helps you discover the best keywords that your competitors are using so you can benefit from them. The insights help in innovating the marketing plans and implementing them accordingly to achieve a better conversion rate, secure new leads, and boost sales.

AdSpyder Features:

1. Facebook Ads Spy
2. Google Ads Spy
3. YouTube Ads Spy
4. Instagram Ads Spy
5. Yahoo Ads spy
6. Bing Ads Spy
7. Shopping Ads Spy

Pros:

Advanced Analytics and reports
Best for spying on competitor’s ads
Learning resources are available
Ten million+ ad copies
Ads spy on social media sites
A free trial is available
Excellent live chat support

Cons:

Beginners need to make an effort to utilize the full potential of the tool.

SEMrush

Official Website	www.semrush.com
Rating	4.7/5
Deployment	SaaS/Web/Cloud, Mobile(Android, iOS)
Best For	Analyzing competitor’s top keywords, backlinks, and more

SEMrush is a free competitor analysis tool that is often used to find competitors’ relevant keywords and learn about search engine rankings, such as search volume and cost per click. SEMrush can be used to observe your competitors’ top organic and paid keywords, backlinks, and other important factors.

Keywords are the most important weapon one can use to compete. With proper keywords, you can make a sharp rise in the audience reach of their business. SEMrush is the tool where you can easily know about the top-ranking keywords. You can even get the backlinks of various top-ranking resources. Additionally, SEMrush allows for competitor website analysis for free.

Within one dashboard, various information about the site can be collected. It can even help you in finding the problems hindering the growth of their website. It displays a detailed analysis of the organic domains where the article is searched. It even allows you to have an analysis of the anchor links, landing page, and other minute details of the website.

Apart from keywords, it even offers SEO, SMM, content marketing, PR, and campaign management. It is one of the most widely used free online competitor analysis tools, which is costless.

SEMrush Free Features:

1. Keyword Research
2. Content Creation and Distribution
3. Competitor Analysis
4. Content Marketing
5. Local SEO
6. On-page SEO

Pros:

23 billion keyword access
Free account to utilize limited features
In-depth website audit
Easy-to-use interface
Integration with web analytics tools
Help Center articles to learn

Cons:

Pricing is a little bit higher
Limited support

Google Trends

Official Website	Trends.google.com/trends
Rating	4.7/5
Deployment	SaaS/Web/Cloud
Best For	Viewing and tracking trending topics and top performing searches over time

Google Trend - Best Competitor Analysis Tool — Google Trend – Best Competitor Analysis Tool

Google Trend is a free competitor analysis tool offered by Google that helps you analyze the popularity and search volume of specific keywords, phrases, or topics over a period of time. It provides valuable insights into the current trends and patterns of user behaviour and search queries. This data can be used for competitor analysis.

This tool allows you to see how popular a certain product, brand, or keyword is, and how its popularity has changed over time. It provides data on related search terms, which can give insight into the broader market and competition for a specific product or keyword. With this data, you can make informed decisions about your marketing strategies and stay ahead of the competition.

Features of Google Trends

Displays related topics and queries that give you insight into what topics and keywords are popular in the industry.
Provides data on search interest by region so that it enables you to see which areas have the highest demand for your products or services.
It helps you to stay updated on current events and emerging trends in the industry.
Gives data on the frequency of searches for specific keywords or phrases.
Help to understand the popularity of your products or services compared to your competitors.

Pros:

Free to use
Previous year data
Help Center articles to learn
Shows real-time top searches
Explore the tab to compare two search terms
Easy to share reports

Cons:

Difficult to get customer support

Similar Web

Official Website	www.similarweb.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Competitor websites and mobile apps traffic data analysis

SimilarWeb is a tool for analyzing competitors’ website traffic and engagement data. Companies like Walmart, Adobe, and Pepsico trust SimilarWeb for their analysis. It provides insights into website ranking, audience demographics, sources of traffic, and more. You can even compare your website’s performance to your competitors and track your progress.

It provides data on mobile and desktop usage, geographical location of website visitors, and top referring websites. This data can help you optimize your online marketing efforts, improve your website’s user experience, and attract more visitors. Additionally, it can be used to identify potential new competitors and keep an eye on their growth and development.

Features of Similar Web

Helps you to identify new competitors and track their growth and development in the industry.
Tracks the performance of competitor websites and allows you to see how your competitors are growing or declining.
Shows how competitors are performing on mobile devices, including the number of visits from mobile devices and engagement metrics.
Provides information on the demographics of a website’s visitors, including age, gender, and location.
Displays the top websites that send traffic to the website, including search engines, social media platforms, and other websites.
Shows a comparison of website traffic between businesses.

Pros:

Intuitive interface
Knowledge Center
Keyword database of 5 Billion+
Easy to use
A free trial is available
Live customer support

Cons:

Limited insights into third-party websites
The functionality to Compare Social Media trends is missing

Siteliner

Official Website	www.siteliner.com
Rating	3.4/5
Deployment	SaaS/Web/Cloud
Best For	Fast analysis of competitor’s website – duplicate content, broken links, internal page rank, redirections and more

Siteliner is a website analysis tool for competitor analysis. It analyzes websites to identify common issues, such as broken links, duplicate content, and page load speed. It also compares websites to show which site is stronger in terms of technical optimization and content. This provides valuable insights to improve your online presence and outdo competitors.

Siteliner’s website comparison feature allows you to see which websites have the strongest backlinks and which ones have the highest page ranking. This provides valuable insight into what is working for your competitors. It also gives suggestions for improvement and optimization to help you stay ahead of the competition.

Features of Siteliner

Shows instances of duplicate content on your website and competitor websites.
Allows you to compare your website with competitor websites and see the strengths and weaknesses of each.
Identifies which keywords your competitor is optimizing for to adjust your strategy accordingly.
Shows the number and quality of backlinks pointing to your competitor websites.
Analyzes the social media presence of your website and competitor websites.
Shows the technical optimization of your website to understand the technical strengths and weaknesses.

Pros:

Free to use for websites up to 250 webpages
The user guide is available
Provides site report
Creates XML sitemap
Robust crawler to analyze the site

Cons:

Poor user interface
Poor customer support

Buzzsumo

Official Website	Buzzsumo.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Keeping track of competitors’ social content success

Buzzsumo is a competitor analysis tool that helps you track your competitors’ online presence and engagement. It provides insights into popular content, backlinks, influencer outreach, and social media performance. It helps you to stay ahead of the competition by providing valuable data on competitor activity.

It is trusted by companies like Hubspot, TechRadar, and Coschedule. Buzzsumo also offers a feature for monitoring brand mentions and mentions of specific keywords. This allows you to keep track of what is being said about the brand and competitors online. This information can be used to inform content creation and marketing strategies. It also helps you to react quickly to negative comments and mentions.

Features of Buzzsumo

It Identifies the most popular content formats used by your competitors and analyzes their success.
Monitor mentions of your brand and competitor brands, including sentiment analysis.
It helps to see the backlinks that drive traffic to competitor websites and compare your own.
Discover who your competitors are reaching out to and what content they are promoting.
Monitor competitors’ most popular content, such as topics, types, and authors.
Helps to Keep track of specific keywords, including competitor names and industry-related terms.

Pros:

Learning resources
The free plan is available
API Access
Intuitive interface
Chrome extension is available
Help Center articles

Cons:

A limited number of searches are allowed in the free plan
Some users reported that it lags sometimes

Crayon Intel Free

Official Website	www.crayon.co
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Monitor your competitor’s digital activity and receive email notifications about any updates

Many things don’t fall within the reach of your business. However, they affect your business and its growth. Crayon Intel Free can help you in tracking such details. It can help you in getting the details about the strategy and content of competitors.

Along with strategies, you can keep track of every type of content posted by competitors. You can even gain ideas by keeping a record of various popular and inspirational brands. The daily insights feature which you can easily get on your mail, makes the task easy.

You can even have an eye on the five most powerful tools required for the marketing of content. The data is available in a chronological manner, which helps you in tracking the changes in competitors’ moves. It is an intelligence tool that can be beneficial in planning proper marketing strategies. In addition to this, you can even figure out the steps and decisions taken by the competitors. You can easily monitor and maintain records of many companies.

Crayon Intel Free Features:

1. Feed about the marketing practices of competitors
2. Provides insights from different sources
3. Provides feeds according to company type
4. Easily sharable and exportable data

Pros:

Integration with Hubspot, Salesforce, and Freshsales
Live chat support
AI-driven analysis
50+ page slide templates
Battlecard creation

Cons:

Industry-specific articles not picked up by AI

Talkwalker Free Social Search

Official Website	www.talkwalker.com
Rating	4.3/5
Deployment	SaaS/Web/Cloud
Best For	Competitor’s social media monitoring

Talkwalker - Best Competitor Analysis Tool — Talkwalker – Best Competitor Analysis Tool

Social media is, again, a powerful instrument. It is even helpful in getting you clients from across the globe. With Talkwalker’s Free Social Search, one can have a look at the strategies used by competitors during the campaign.

It provides detailed data about your live audience. In your marketing or business, you can use it to generate the social friendliness of their strategies and campaigns. The performance of campaigns can even be analyzed properly. It even uses special AI tools by which you can analyze the audience’s demand. With this tool, you can create strategies and content that have the potential to go viral. It even targets hashtags which add an extra edge to posts and social media content.

It even generates data about the competitor’s audience. It is a search engine associated with social media where you can search unlimitedly about your business. It is used to check the reach of posts and campaigns on social media. The data generated is real and free of cost.

1. Free toolkit for successful marketing
2. Proper insights on highly engaging posts
3. Filtering the social brands for the company
4. Proper SEO Analysis
5. Keyword Research & Monitoring

Pros:

150 million+ data sources worldwide
Advanced analytics and reporting
Visually appealing charts
Flexible dashboard
Sentiment analysis in 29 languages

Cons:

Poor support

SpyFu

Official Website	www.spyfu.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Competitor’s PPC keywords research and SEO strategies

Spyfu is a free competitor analysis tool that is perfect for outperforming the competition. The name of this tool itself suggests that you would be spying on your competitor’s secret keywords. It can help you in gaining knowledge about the SEO strategies used by competitors. It is the tool that can help you in getting a maximums audience in a campaign.

Apart from the top-ranking keywords, one can even have a look at the ads and revenue generated from those keywords. It helps in conducting proper domain research. Various campaigns on various social media platforms can even be monitored thoroughly. The most important feature of this tool is the recommendations it provides. Yes; it provides recommendations that can help one in gaining a higher click rate.

It contains a proper database of nearly 13 years of search analysis of popular search engines. The keywords are even divided specifically depending on whether they are organic or paid. With this tool, you can gain a lot of advantages related to SEO and PPC.

Spyfu Features:

1. In-depth reports on SEO
2. Keyword Searches
3. Organic Keywords
4. Unlimited research on Backlinks
5. Backlinks Searches

Pros:

Excellent support
SERP ranking tracking
Video tutorials
Kombat feature for comparison
Interactive and easy-to-use interface
Competitors paid campaign tracking
Keyword ranking history
Custom reporting

Cons:

Spending on advertising is not always accurate

Wappalyzer

Official Website	www.wappalyzer.com
Rating	4.8/5
Deployment	SaaS/Web/Cloud
Best For	Identifying competitor’s website technology

If you ever wish to peep into the framework of your competitor’s website, then Wappalyzer is the best tool for you. Wappalyzer can quickly identify the technological stack, contact info, and metadata of your competitor’s website online. It lets you have a look at the CMS of the competitor’s website. Not just this, it even elaborates on other details of the competitor’s website, such as the JavaScript library. With one single click, you can have the framework of your competitor’s company simplified before you.

Additionally, it has the ability to track any modifications in the competitor’s website stack or technology and promptly notify the user. Using this feature, you can keep track of your competitors’ changes, including tariffs, promotions, and offers. Wappalyzer competitor analysis tool also has a simple browser extension that can be added to any web browser.

Wappalyzer Features :

Offline Access
Access to CMS of competitor’s website
Real-Time Analytics
API Access Management
Access to JavaScript libraries

Pros:

API Access
Easy integration with CMS
Browser extension is available
Live chat support
Documentation and articles
50 Free monthly lookups

Cons:

It doesn’t compare the version of the technology used.

SE Ranking

Official Website	seranking.com
Rating	4.8/5
Deployment	SaaS/Web-based/Cloud
Best For	Highly recommended for SEO beginners

SE Ranking is a highly versatile SEO platform that boasts an impressive selection of over 30 tools designed to enhance every aspect of search marketing. By providing users with in-depth analytical data and powerful monitoring features, it empowers them to improve their website’s rankings on search engine results pages (SERPs). It’s no wonder that SE Ranking has become a go-to resource for SEO specialists, agencies, marketers, and business owners alike.

SE Ranking provides a Competitive Research tool that offers 360º semantic analysis. You can begin by entering a seed keyword in our Keyword Research tool and choosing the best keyword suggestions based on their difficulty and search volume. After that, you can analyze your competitors’ keywords, evaluate overlaps with your site, and expand your keyword list to ensure that you don’t overlook any hidden opportunities.

SE Ranking Features:

Keyword research and suggestion
On-page SEO audit and optimization
Competitor SEO/PPC research
Backlink monitoring and analysis
API for seamless integration
White-label features for agencies and businesses

Pros:

On-page SEO audit and optimization tools.
Backlink monitoring and analysis features.
Competitor analysis and comparison functionalities.
White-label and customizable reports for clients.

Cons:

Support documentation and customer service may not always be as responsive as desired.
The depth of data and insights provided may not be as extensive as some competing platforms.

SEO PowerSuite

Official Website	link-assistant.com
Rating	4.5/5
Deployment	Desktop
Best For	Optimizing websites, tracking rankings, checking competitors, improving content, or running backlink campaigns

SEO PowerSuite is a highly effective SEO toolkit that stands out from other tools in the market. It has a strong focus on competitor analysis and offers a unique feature of unlimited projects, which is not commonly found in other tools. With this suite, users can perform extensive audits of competitors’ websites, analyze backlinks, and track keyword rankings, providing deep insights into their SEO strategies.

SEO PowerSuite Features:

Identify on-page SEO issues and optimize website structure.
Analyze backlink profiles and conduct competitive link research.
Manage link-building and outreach campaigns.
Automate SEO-related tasks and reports.
Evaluate websites for mobile optimization and performance.

Pros:

A comprehensive suite of tools for all aspects of SEO.
One-time fee for the software, no recurring subscription.
In-depth analysis and reporting capabilities.
Regular updates and improvements to the software.

Cons:

Steeper learning curve compared to some other SEO tools.
Data retrieval for larger websites can be time-consuming.
Limited cloud or web-based functionality compared to some competitors.
Support resources and documentation could be more extensive.

Ubersuggest

Official Website	app.neilpatel.com
Rating	4.2/5
Deployment	Web
Best For	Generating content and keyword ideas

Ubersuggest is a robust SEO tool that comes as a FREE Chrome extension. It provides information on term competitiveness, monthly search volume, and CPC. Additionally, the Ubersuggest extension furnishes valuable information about a specific keyword query across Google, YouTube, Amazon, and other websites. This free tool is an excellent choice for beginners looking to conduct competitor analysis.

Ubersuggest Features:

Evaluate competitors’ SEO strategies and performance.
Generate content suggestions based on popular topics and search trends.
Identify backlink opportunities and assess backlink profiles.
Monitor keyword rankings and track performance over time.
Receive recommendations for keywords and content improvement based on top-ranking pages in your niche.
Access historical keyword data for deeper analysis and understanding of keyword trends.

Pros:

Comprehensive keyword research and analysis.
Competitor analysis and domain overview features.
Backlink data and analysis for effective link building.
Content ideas and suggestions for improved SEO.

Cons:

Some users may find the interface overwhelming or cluttered.
Limited daily search queries for free users.
Keyword difficulty and search volume accuracy could be improved.
Some advanced features are only available in higher-priced plans.

VidIQ

Official Website	www.vidiq.com
Rating	4.5/5
Deployment	–
Best For	Optimizing video content on YouTube and growing channel visibility

It’s possible to learn about your competitor’s video strategy by using insider information provided by VidIQ. You can use this free competitor analysis tool to get information such as the tags used in your competitor’s video, how well their video is performing on social media, the length and number of links in their video description, the number of views per hour, and an overall ranking of the SEO best practices used in the video.

VidIQ Features:

Optimize video metadata for better search visibility.
Monitor video analytics and performance metrics.
Understand audience demographics and behaviour.
YouTube Management: Schedule, publish, and promote videos directly from the platform.
Manage and collaborate on YouTube channel activities with team members.

Pros:

Comprehensive video analytics and keyword research for YouTube.
Competitor tracking and insights for performance comparison.
Tag recommendations and optimization to enhance video visibility.
Thumbnail A/B testing features to improve click-through rates.

Cons:

Some advanced features are only available in higher-priced plans.
Learning curve for beginners in YouTube video optimization.
Support response times can be variable.
The interface may feel overwhelming for users new to video optimization.

Moz

Official Website	moz.com
Rating	4.4/5
Deployment	SaaS/Web/Cloud
Best For	Providing SEO tools to help businesses and individuals improve their search engine visibility

Moz - Best Competitor Analysis Tool — Moz – Best Competitor Analysis Tool

Backlinks are crucial for SEO. To analyze your competitors’ backlinks, you can use one of the free competitor analysis tools available. Once you have this information, you can create better content and ask the websites that link to your competitors to also connect to your site. Moz offers tools that simplify SEO, inbound marketing, link building, and content marketing. It is also supported by a large community of SEO experts worldwide.

Moz Features:

Keyword research and analysis tools.
On-page optimization recommendations and tracking.
Link analysis and domain authority metrics.
Site crawl and technical SEO insights.
Customizable reporting and dashboards.
Local SEO tools for business listings and management.

Pros:

Comprehensive keyword research and tracking features.
Robust site auditing and optimization tools.
Extensive backlink analysis and link-building opportunities.
Access to a wide range of SEO learning resources and community support.

Cons:

Higher pricing compared to some competing tools.
Limited integration with third-party platforms.

Ahrefs

Official Website	ahrefs.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	SEO Analysis

Ahrefs is a robust SEO software that can assist you in growing your website’s organic traffic. This powerful tool helps you identify profitable keywords, discover lucrative niche content, and monitor your ranking progress. Furthermore, it offers competitive research tools, letting you closely monitor your competitors’ SEO performance by analyzing their organic traffic, ranking keywords, referring domains, and PPC ads. If you are an SEO agency, content marketing team, or website owner seeking to enhance your website’s ranking on search engines, Ahrefs is the perfect solution. It can help you quickly rank new and existing content on your website or improve your overall organic search performance.

Ahrefs Features:

Evaluate site issues and receive recommendations for resolution.
Track competitors’ content publishing volume.
Identify keywords your competitors rank for that you don’t via the content gap feature.
Access real-time keyword insights in Google searches with the Chrome extension.
View top-ranking web pages for your site and competitors.

Pros:

Extensive backlink analysis and link intersect features.
Comprehensive site audit and keyword research functionalities.
User-friendly interface with intuitive data visualization.
Constantly updated index for accurate and current data.

Cons:

Higher pricing compared to some other SEO tools.
Limited social media and content marketing features.
Occasional lag in data updates for certain features.

Owletter

Official Website	www.owletter.com
Rating	4.1/5
Deployment	SaaS/Web/Cloud
Best For	Email marketing competitive analysis

Owletter is a monitoring tool designed to track your competitors’ email newsletters and conduct website competitor analysis without cluttering your inbox. It captures and stores emails from your competitors’ domains, allowing you to analyze their strategies. By identifying common themes and patterns, Owletter provides valuable insights to enhance your email marketing campaigns and gain a competitive edge.

Owletter Features:

User-friendly interface for seamless navigation.
Capability to monitor numerous competitor websites simultaneously.
Automated capture and storage of emails from designated websites.
Preservation of original email appearance through visual snapshots.
Detailed insights on competitor email activity, including frequency, timing, and spam reputation.

Pros:

Monitors email deliverability and inbox placement.
Offers insights into subscriber engagement and email campaign performance.
Provides actionable recommendations for improving email marketing strategies.

Cons:

Limited integration options with other marketing platforms.
The interface may not be as intuitive for beginners.
Some users may find the pricing relatively high compared to similar tools.

Owler

Official Website	www.owler.com
Rating	4.4/5
Deployment	SaaS/Web/Cloud
Best For	Business insights, competitor tracking & market intelligence

Owler helps marketers keep track of competitors in real time. It gives detailed company profiles, news updates, and alerts about things like acquisitions, funding, and leadership changes. With its competitor graph, you can see both direct and indirect rivals in your industry. For agencies, Owler is especially useful—it shows audience insights, social mentions, and press coverage, so you can understand how competitors connect with their customers, spot trends, and refine your own messaging. This helps improve brand positioning, avoid reputation risks, and even find opportunities when competitors make mistakes or leave gaps in the market.

Owler Features

Real-time competitor tracking
Detailed company profiles
Customizable alerts (funding, acquisitions, leadership changes)
Competitor graph to find direct & indirect rivals
Audience insights for better targeting
Aggregated news, social mentions & press coverage

Pros

Easy to track competitors in real time
Wide coverage of company data & industry trends
Useful for agencies to refine messaging & positioning
Custom alerts save time and keep you updated
Helps spot gaps & opportunities in the market

Cons

Free version has limited features
Data accuracy can vary for smaller companies
Advanced insights need paid plans
Interface may feel overwhelming at first

Crayon

Official Website	www.crayon.co
Rating	4.3/5
Deployment	SaaS/Web/Cloud
Best For	Competitive intelligence, market research, and product marketing

Crayon is an AI-powered tool for competitor analysis and competitive intelligence. It automatically collects and organizes updates from competitors, helping brands stay informed about what others are doing. Teams can collaborate within Crayon to manage insights, create sales battle cards, and build custom reports and dashboards. Its AI also detects unusual changes in marketing or messaging, alerting users to important updates quickly.

Crayon Features

AI-powered competitor tracking and updates
Automatic dashboards with organized competitor insights
Collaboration tools for teams
Customizable reports and sales battle cards
Anomaly detection for unusual marketing or messaging changes

Pros

Keeps brands always updated on competitors
Easy team collaboration on competitive insights
Customizable dashboards and reports for better decision-making
AI alerts highlight important changes quickly
Helps identify opportunities and gaps in the market

Cons

Full features require paid plans
Can be complex for first-time users
May collect too much data if not filtered properly
Some insights might need manual verification

Kompyte

Official Website	www.kompyte.com
Rating	4.2/5
Deployment	SaaS/Web/Cloud
Best For	Competitor tracking, market intelligence, and sales enablement

Kompyte is a competitive intelligence tool that collects all competitor updates in one easy-to-use dashboard. It tracks websites, social media, ads, content, reviews, job openings, and more. You can create side-by-side comparison reports and get real-time alerts for competitor changes. Its AI features, like Kompyte GPT, automate tasks such as making sales battle cards and summaries, helping businesses quickly see wins, losses, and trends to stay ahead of the competition.

Kompyte Features

Real-time competitor tracking and alerts
AI-driven insights on marketing and sales strategies
Customizable dashboards and reports
Sales battlecards for teams
Market trend and opportunity analysis

Pros

Helps teams monitor competitors continuously
AI highlights important changes and trends
Easy to create actionable sales battlecards
Custom dashboards for quick insights
Useful for refining marketing and sales strategies

Cons

Full features require paid subscription
Can be overwhelming for beginners
Data volume may require filtering to avoid clutter
Some insights may need manual validation

Conclusion

Competitor analysis is a crucial part of any business strategy. We have compiled a list of the best free competitor analysis tools that are available. From AdSpyder, SEMrush, Crayon, SpyFu, and Wappalyzer, these tools offer valuable insights into your competitors’ strategies and identify areas where you can improve your own. However, it’s important to keep in mind that these tools offer limited data and features; for a more comprehensive analysis, it might be worth considering a paid option. Regardless of the tool you choose, regular competitor analysis will help you stay ahead of the competition and make data-driven decisions to improve your business.

FAQs

What are the best free competitor analysis tools?

Some of the best free competitor analysis tools include:

AdSpyder
SEMrush
Crayon Intel Free
Talkwalker Free Social Search
SpyFu
Wappalyzer

What features should one consider while choosing a free online competitor analysis tool?

When choosing a free online competitor analysis tool, there are several features that should be considered, including keyword research, website analytics, backlink analysis, social media analysis, and a user-friendly interface.

How do I spot my competitors?

Competitors refer to the people and brands working in your niche. You need to find out those brands and people with their content. Some of the online competitor analysis tools even help you in spotting your competitors.

How much should I use these online competitor analysis tools?

You can use these tools as much as you want. But generally, after two months of analysis, you can gain enough information to work accordingly.

What parameters should I analyze while doing competitor research?

You should analyze your presence in search engines. You can do this by analyzing keywords, traffic sources, and backlinks. SEO, PPC, and SEM are the most important parameters you should focus on.

Are there any limitations to using free competitor analysis tools?

While free competitor analysis tools can provide valuable insights, they often have limitations such as:

Limited access to data and features compared to paid versions of the tool.
Limited historical data can make it difficult to track changes over time.
Limited ability to export data or integrate with other tools.
Inaccurate data for some websites, especially for smaller sites or niche industries.

How often should I use competitor analysis tools to track my competitors?

The frequency of your competitor analysis will depend on your business and industry. In general, it’s a good idea to check in on your competitors regularly, such as every month or quarter, to stay up-to-date on their activities and identify any changes in their strategies.

September 1, 2025

SEO for E-commerce: A Step-by-Step Guide to Boost Sales and Visibility
This article has been contributed by Jishamol. G, Digital Marketing Executive, Nakshathra Wedding Company.

A strong online presence is essential for an E-commerce business in this advanced digital age. SEO, or Search Engine Optimization, played a critical role in the E-commerce business by ranking its website at the top of search engine results pages. And it helps to provide organic traffic, increase its visibility, and boost sales.

This article provides a better understanding of the importance of E-commerce SEO, its step-by-step process, fundamentals, the importance of keyword research, product page optimization, the importance of backlink building, technical SEO, and how to track and analyze its performance.

Understanding E-Commerce SEO

E-commerce refers to the buying and selling of goods and services online. It allows customers to make the process easy and efficient from anywhere. E-commerce helps businesses to reach a wider audience and offers a wide range of goods and services to people with low operational costs. Some key factors that increase the importance of E-commerce are global reach, personalized shopping experience, budget friendly, convenience, comparison of price, and easily accessibility.

SEO, or Search Engine Optimization, is the process of ranking your website on the top of Google search engine result pages. It played a pivotal role in E-commerce and its success. It helps to provide organic traffic, enhance the brand value, optimize the products with relevant keywords (Keyword- which means a term or phrase people used for search something on google.), improve sales by organic traffics to the websites, and make your website easily accessible to customers, etc.

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Fundamentals of E-Commerce SEO

To understand the fundamentals of e-commerce, a business can implement a proper SEO strategy and thereby enhance its brand value and the visibility of websites, which helps build trust and credibility among the people. The following are the fundamentals of e-commerce SEO.

Let’s look at each of the fundamentals in detail:

Importance of Keyword research in SEO

Keywords are words or phrases people use to search for something on search engines. Keywords are the foundation of a successful SEO strategy. It includes identifying relevant keywords that people use for searching your products. There are many tools for keyword research that help to find relevant keywords.

1. SEMrush

2. Google Keyword Planner

3. Ahrefs

4. Google Trends, etc.

Search volume, competition level, and relevancy are the three important factors that should be considered during keyword research.

Product Page Optimization

Product pages are the backbone of an E-commerce website as they provide valuable and necessary information to the customers like product features, pricing, and benefits. It involves some factors that should be considered for optimizing a product page. These are the following:
- Product titles and description. Use keyword-oriented titles and descriptions that attract and provide enough information to people. It helps search engines understand your products.
- Meta tags, Header tags, and Image: Provide meta tags and meta descriptions with your keywords and use H1, H2, and H3 tags to highlight necessary information. Use high-quality images that show your products and optimize them.
High Quality Backlinks Building

Backlinks are the core of SEO strategy. It helps to rank a website on the top of search engines by providing relevant content about your products or services and helps to build authority and trustworthiness. The following are some crucial aspects that should be considered when building quality backlinks.
- Guest blogging: Write relevant guest posts for authoritative websites in your industry with a link back to your website.
- Product Review: Build a relationship with influencers and bloggers and ask them to post product reviews.
- Linkable assets and Resource page: Make linkable assets like videos and infographics that give value to people about your products. Also, make a resource page link to other reputable websites.
Optimization of Technical SEO

Technical SEO optimization plays a pivotal role in e-commerce SEO. It ensures that the website provides a better user experience. It helps search engines for proper crawlability and indexing. Technical SEO involves some crucial factors like site speed, It ensures your website is easily accessible to users and search engines to get better results. XML sitemap is another important factor that should be considered in technical SEO for understanding the structure of your website. Mobile friendliness is the next crucial factor that provides a good user experience.

Tracking and Analyzing the Performance of your SEO strategy

After implementing the SEO strategy, it’s crucial to analyse and track its performance. It provides insights about your SEO strategy, and it provides suggestions to improve your current strategy. It gives a better understanding of the demographics, interests, and behaviors of people from your products or services. There are many tools available for tracking and analyzing the SEO strategy. Some of them are:
- Google Search Console
- SEO optimizer
- SEMrush, Ahrefs, and Google Analytics are some other tools that provide insights about SEO.
These tools help to analyze website traffic, search engine rankings, and impressions and help to track the status of backlinks and give better suggestions to improve it.

Conclusion

In short, E-commerce SEO helps to develop and increase sales of products and services by enhancing its brand value, organic traffic, and visibility. But it is crucial to remember that it needs planning and arrangements to implement properly. A good SEO strategy provides more organic growth to the business, builds trust & credibility, and increases the value of your business among the people. From the above mentioned, a business can effectively implement SEO and can generate income through organic way.

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March 10, 2025

Top Backlink Checker Tools in 2025 – Free and Paid

Creating a website is easy, but maintaining it is a big responsibility. Each website is assigned its own Google rank by certain criteria. One such criterion is to have a good number of quality backlinks.

What is a backlink?

A backlink, also known as an inbound link or incoming link, is a link from one website that points to a specific page on another website. Backlinks play a crucial role in the way search engines rank websites. When a website links to another website, it acts as a “vote of confidence” for the linked website and tells search engines that the content on the linked website is valuable and relevant.

Backlinks can be classified into two types:

Dofollow: Dofollow links are the most common type of backlinks and are used by search engines to determine the relevance and authority of a website. They pass link juice or link equity to the linked website, which helps to increase its search engine rankings.

Nofollow: Nofollow links do not pass link juice and are used to indicate that a website does not endorse the linked website.

Backlinks are Important for Several Reasons:

Search Engine Rankings: Backlinks are one of the most important factors that search engines like Google use to rank websites. Websites with a higher number of high-quality backlinks are more likely to rank higher in search engine results.
Referral Traffic: Backlinks can also drive referral traffic to your website. When a user clicks on a link to your website from another website, they are directed to your site, which can increase your website’s traffic.
Credibility and Authority: Backlinks can also help to establish credibility and authority for your website. When other websites link to your site, it is seen as a vote of confidence in the quality of your content and the authority of your website.
Branding: Backlinks can also help to improve your website’s branding. When other websites link to your site, it can increase your website’s visibility and make it more likely that users will remember your brand.

Backlink checker tools are an important part of any website owner’s SEO strategy. These tools allow users to analyze the backlinks (incoming links) pointing to their website or to a competitor’s website. With the help of backlink checker tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. With so many backlink checker tools available online, it can be difficult to choose the best one. In this blog, we will take a closer look at some of the top backlink checker tools available and what makes them stand out.

Best Backlink Checker Tools To Use in 2025:

UberSuggest
SE Ranking
Seobility
Linkody
Serpstat
Semrush
Majestic SEO
Rankwatch
Ahrefs
BuzzSumo
SEO SpyGlass
Google Search Console
Open Link Profiler
LinkMiner
Moz Link Explorer

UberSuggest

WEBSITE	UBERSUGGEST.ZENDESK.COM
Rating	4.4
Free Trial	Yes
Best For	keyword research

Ubersuggest (by Neil Patel) is a sophisticated SEO application for professionals and amateur researchers, that is capable of supporting the analysis of keywords, backlink analysis, and site scoring. Great for marketers and content creators, it capitalizes on its power to boost online findability and develop content strategies.

Offering a plethora of features, Ubersuggest tackles many aspects of SEO including competitor analysis, domain suggestions, and search volume patterns. Its easy-to-use interface makes it accessible to beginners, but is also capable of professional use with high-end tools. A powerful tool to achieve SEO success, by being able to deliver practical insights.

Some of the Top Features of UberSuggest are:

Identifies content competing for backlinks, and identifies potential backlink opportunities.
Builds out of keyword generation, incorporating metrics such as search volume, competition, and seasonality.
Monitors how words(keywords) rank for a given set of time frames as well as normalized term position analysis.
Analysis of SEO health and provides targeted actionable advice on how to enhance SEO.
Reveals the keyword strategy of the competitors as well as their backlink profile to use for comparison.
Real-time keyword information for Google, YouTube, and Amazon is available for advanced keyword discovery.

Steps to Check Backlinks Using UberSuggest

Step 1: Get free access to the Ubersuggest website and sign up for an account.

Step 2: Just type the keyword or area of focus in the search box.

Step 3: Examine the reports created, such as keyword suggestions, backlinks, and site audit data.

Step 4: Include filters for more specific narrowing your search according to specified criteria (i.e., location, language).

Step 5: Use the rank tracking feature to monitor your keyword position updates over time.

Pricing Plans

Plan	Pricing
Individual	$12/month
Business	$20/month
Enterprise	$40/month

SE Ranking

WEBSITE	SERANKING.COM
Rating	4
Free Trial	Yes
Best For	Competitor analysis, Keyword tracking, and on-page SEO

SE Ranking is a full SEO engine that offers all the necessary tools needed for performing keyword and rank analysis, for performing competitor analysis, for performing website audits, and for tracking backlinks. Founded in 2013 by Valery Kurilov, it is accessible to users of diverse experience levels, from newbies to experts.

SE Ranking, known for its simplicity of use, and providing functionalities that are both numerous and powerful, includes a variety of SEO and PPC strategies. The platform is useful information to help achieve search ranking improvements, implement optimal website performance, and keep an eye on competitors in a consistent manner, which is a versatile tool that can help businesses and marketing practitioners with an online advantage.

Some of the Top Features of SE Ranking are:

Monitors Google, Bing, and Yahoo rankings on mobile and desktop, and provides data about SERP features
Track the SEO PPC of the competitor like keyword, Google Ads log up to 20 competitors.
Reveals technical SEO issues at the page and subdomain levels and outputs to remediate priorities.
Executes backlink profile analysis that allows users to formulate a better strategy for implementing backlinking tactics and to discover the backlinking activity of their competitors.
Offers local rank tracking, reputation management, and Google Business Profile integration.
Can be easy to comprehend and filter data as well as to interpret data by using an intuitive interface.

Steps to Use SE Ranking

Step 1:Create an account on the SE Ranking website. A 14-day free trial is available for new users.

Step 2:State the websites or the website you want to be analyzed (e.g.

Step 3:It is possible to not only seize the opportunity but also assess the competitive field through a shopping tool, equipped with keywords.

Step 4: In the Rank Tracker, it is determined how successful your keywords are.

Step 5: Perform audits to determine technical factors that would impact your site’s search engine optimization (SEO) health.

Step 6: Check out what your competitors are doing with the Competitor Research app.

Step 7: The meaning of “clinical data” is often used broadly to consist of information used to assist in the diagnosis, scientific treatments, treatment of illnesses, and monitoring of a patient’s condition.

Pricing Plans

Plan	Pricing
Essentials	$65/month
Pro	$119/month
Business	$259/month

Seobility

WEBSITE	WWW.SEOBILITY.NET
Rating	4
Free Trial	Yes
Best For	improving search engine rankings

Seobility is an integrated SEO tool that can optimize a website conveniently by offering several features. It grew from a free tool in 2013 to become a professional platform for freelancers, agencies and enterprises of any size. Seobility contributes to a lift in search engine rankings by providing performance tools for keyword analysis, backlinking tracking, and website analysis. Thanks to its ease of use and powerful analysis, users can strengthen their SEO plans, address technical problems, and increase internet visibility effectively.

Some of the Top Features of Seobility are:

Technical & Meta, Structure, and Content are beneficial to users in correcting meta description, internal linking, content duplication, and others.
The keyword performance of the website can be tracked by users on both desktop and mobile platforms. The tool delivers information about the search engine results page positions as well as provides suggestions for optimization, also based on a scan of on-page factors.
This capability enables the users to keep track of their link profile and the profile of their competitors. It offers comprehensive statistics for follow/nofollow links, and referring domains, and it also identifies opportunities for acquiring inbound links.
Seobility assists users in finding the right keywords by analyzing the search volume, the level of competition, and the URLs of the top-ranked web pages for a given term. This tool is essential for optimizing content strategies.
The term frequency-inverse document frequency-based tool can used to optimize the content for targeted keywords through the analysis of the content’s usage within an extended number of web pages.
Therein, users can infer competitors’ keyword and backlinks strategies, leading to the discovery of gaps and their potential for optimization.
Agencies can personalize reports with branding, which simplifies the delivery of results to clients.

Steps to Use Seobility

Step 1: Create an account on the Seobility website

Step 2: Plan redesigned GNS3 Landfill Baker, Timberson, and Burton reference maps.

Step 3: To perform an audit to identify technical problems and to get a recommendation for optimization.

Step 4: Track keyword rankings by entering relevant search terms.

Step 5: Take advantage of backlink analysis to understand your backlink profile as well as your competitor’s backlink profile.

Step 6: Definitions of newly introduced terms and an evaluation of their effectiveness in steering traffic are given.

Pricing Plans

Plan	Pricing
Premium	$50/month – 14 day free trial
Agency	$200/month

Linkody

WEBSITE	WWW.LINKODY.COM
Rating	4.8
Free Trial	Yes
Best For	Backlink monitoring and management

Linkody is an advanced backlink monitoring tool. It helps business and SEO professionals manage their link profiles effectively. Launched in 2012, it enables real-time tracking, detailed reporting, and deep analysis for easy link management. It is useful for optimizing the link-building campaigns of users so that they track gained or lost backlinks and assess the quality of links in order to achieve better search rankings. With its intuitive interface and automated insights, it simplifies backlink monitoring, making it a valuable asset for marketers, agencies, and website owners aiming to enhance their SEO performance and online visibility.

Some of the Top Features of Linkody are:

Provides new and lost backlinks in real time to notify users about their link profile.
A great competitor backlink checker that allows you to check competitors’ strategies of backlinks, which will help the user get a link-building opportunity.
Automatically generates and submits the disavow list to Google to make it easier to disavow bad backlinks.
Assess the quality of backlinks through metrics Domain Authority and Spam Score.
White-label reports with tailored data visualization for clients or stakeholders.
Backlink changes will be sent through alerts to be updated on time.
Google Analytics, Moz, Ahrefs, and Majestic are some of the deep insights connected with this tool.

Steps to Use Linkody

Step 1: Create an account on the Linkody website. A free trial may be available for new users.

Step 2: Enter the domain to be monitored.

Step 3: Monitor your backlinks through the dashboard, status (active or broken), and then the quality of backlinks.

Step 4: Research a competitor’s backlinks and establish potential opportunities from your link-building strategy.

Step 5: Find toxic backlinks and utilize the automated disavow feature to keep your backlink profile healthy.

Step 6: Offer customizable reports with insights to clients or team members.

Pricing Plans

Plan	Pricing
Webmaster	$14.90/month
Advanced	$24.90/month
Pro	$49.90/month
Agency	$99.90/month
Agency XL	$153.90/month

Serpstat

WEBSITE	SERPSTAT.COM
Rating	3.9
Free Trial	Yes
Best For	Improve your website’s visibility and search engine rankings

Serpstat is an all-rounded SEO and marketing platform that could help boost web presence through such powerful features in one place, starting from original keyword research to the comprehensive module of keyword, competitor, and backlink analyzing site-auditing capacities. Serpstat is all-inclusive so it finds its application on any scale as it provides various insights to ensure better search results and fine-tune digital strategies. This helps marketers, agencies, and businesses better optimize their SEO efforts with an easy-to-use interface and a data-driven approach to staying ahead in the ever-competitive online landscape.

Some of the Top Features of Serpstat are:

The Serpstat keyword database is enormous and covers more than 7.53 billion keywords, thus giving its users the ability for a thorough keyword analysis.
Enables users to carry out their analysis of competitors’ activities, including keywords and backlinks.
The site audit tool of Serpstat reviews the site’s performance, identifying technical issues such as broken links and duplicate content. It provides actionable insights to help optimize a site for overall SEO health improvements.
The rank tracking feature enables the user to check how their website has performed for some specific keywords during a period.
Agencies can create reports that are customizable and include logos. This will be of great use in presenting data to clients professionally.

Steps to Use Serpstat

Step 1:You create an account on the Serpstat site. Free trials may be given to brand-new users.

Step 2: Add any website or websites to be analyzed by you.

Step 3:Using the keyword research tool, you can find relevant keywords and evaluate their potential.

Step 4: Use competitor analysis options to understand the strategy of competitors.

Step 5: The site audits will point out all technical problems found, along with suggestions for improvement.

Step 6: The rank tracking option can be used to see how keywords perform over time.

Pricing Plans

Plan	Pricing
Individual	$59/month
Team	$119/month
Agency	$479/month

Semrush

Official Website	www.semrush.com
Rating	4.7/5
Free Trial	7-Days
Best For	Generating high-level backlink reports and domain summaries

SEMRush is an incredible tool for the purpose of backlink checking. It has many services available for a content marketer to use from. Semrush provides various graphical and tabular summaries of your backlink profile: ranging from industry, country, top-level domain to attribute, type, anchor text and authority score. You can monitor various competitor websites and get comprehensive data about the links.

SEMRush is quite an expensive tool. Yet it can be considered as a quality for money product. SEMRush provides the results from the database of more than 160 billion backlinks.

Some of the Top Features of Semrush are:

Allows the comparison between the backlink profile of multiple pages.
Enables the user with the service of domain-specific ranking-based keywords.
Helps in keyword research.
Allows easy access to the backlink profile and its management.

Steps to Check Backlinks Using Semrush

Step 1: Visit the Semrush website and sign in to your account. If you do not have an account, create one by clicking on the “Sign Up” button.

Step 2: Once you have logged in, click on the “Backlink Analytics” option from the left-hand side menu. In the search bar, enter the URL of the website you want to check the backlinks for.

Step 3: Once Semrush has finished analyzing the website, it will generate a report of all the backlinks pointing to the website. You can analyze the result and make your backlink strategy.

Step 4: Now use the filters available in Semrush to view specific types of backlinks, such as dofollow or nofollow, backlinks from a specific domain, etc.

Pricing Plans:

Semrush offer three pricing plans that includes Pro, Guru and Business. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save upto 17%)
Pro	$119.95 monthly	$99.95 monthly
Guru	$229.95 monthly	$191.62 monthly
Business	$449.95 monthly	$374.95 monthly

Majestic SEO

Official Website	www.semrush.com
Rating	4.7/5
Free Trial	7-Days
Best For	Generating high-level backlink reports and domain summaries

Majestic - Backlink Analysis Tool — Majestic – Backlink Analysis Tool

Majestic SEO is a backlink analysis tool that has been providing valuable insights into website backlink profiles since its inception in 2004. The tool was founded by Alex Chudnovsky and has since become a go-to resource for SEO professionals and online businesses.

It provides a thorough analysis of the number, quality, and type of backlinks a website has. It gives users a clear understanding of their backlink profile. This information is crucial in determining the health of a website’s backlink profile and identifying areas that need improvement.

Features of Majestic SEO

It tracks the history of backlinks and allows you to monitor changes and keep track of your link-building progress.
It has a historical link index that provides access to millions of backlinks.
The Site Explorer feature allows you to explore and analyze the backlink profiles of other websites.
Provides a detailed analysis of the context of backlinks, such as the anchor text, target page, and source page.
It uses the Trust Flow and Citation Flow metrics to determine the quality of backlinks.
Provides a detailed analysis of the backlinks of a website, including the number, quality, and type of backlinks.

Steps to Check Backlinks Using Majestic SEO

Step 1: The first step is to create an account with Majestic SEO. Click on the sign up for free button to create an account with Majestic. You can purchase any paid plan depending on your needs. It provides a 7-day money-back guarantee, so If you’re unsatisfied then you can cancel your subscription with a full refund.

Step 2: Once you have an account, log in and enter the URL of the website you want to analyze. After entering the URL, wait for a while to fetch the details of the website.

Step 3: Majestic SEO will display a detailed analysis of the backlink profile of the website, including the number of backlinks, the quality of the links, and the types of links. This information is useful in understanding the nature and purpose of backlinks and identifying potential link-building opportunities.

Pricing Plan:

Majestic offer three pricing plans that includes Lite, Pro and API. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price
Lite	$49.99 per month	$41.67 per month
Pro	$99.99 per month	$83.33 per month
API	$399.99 per month	$333.33 per month

Rankwatch

Official Website	www.rankwatch.com
Rating	3.7/5
Free Trial	Offers Free Backlink Checker Tool
Best For	Conducting a detailed backlink analysis of any website including competitors

Rankwatch is another great backlink checker tool which is completely Free. It provides a detailed report for any of your submitted URLs. The user needs to just enter the URL and the detailed report on the backlink profile will appear. This includes parameters like no-follow and do-follow backlinks, link acquisition trend, referring domains, anchor text, backlinks distribution, etc. Plus, you can view past data as well. Additionally, Rankwatch also provides other SEO tools like keyword rank tracking, website analyzer and mobile-friendly checker.

Some of the Top Features of Rankwatch are:

The Backlink Overview dashboard gives you a summary of your backlink profile.
Track the number of unique referring domains linking to your website and get detailed insights.
Allows competitors’ backlink analysis reports.
Obtain the Anchor Text report to see all of your backlinks’ related anchor text.
Provides complete services related to backlink analysis.

Steps to Check Backlinks Using Rankwatch

Step 1: First of all you need an account with Rankwatch. This is a paid service, but they do offer a 14-day free trial. You can use your Gmail to log in and access the free trial.

Step 2: Once you have an account, you need to add your website. You can do this by clicking on the “Add Website” button on the dashboard.

Step 3: Enter the URL of your website and click on “Add Website”. This will take you to the next step where you need to verify your website ownership. There are two methods to verify website ownership, either through Google Search Console or by uploading an HTML file. Choose the method that works best for you.

Step 4: Once you have verified your website, you can monitor your backlinks. To do this, click on the “Backlinks” tab on the dashboard. You will see a list of all the backlinks to your website.

Step 5: It allows you to filter and analyze your backlinks. You can filter the backlinks by date, status, and type. You can also check the link authority, link quality, and anchor text of each backlink.

Pricing Plan:

Rankwatch Backlinks Analyzer tool is completely Free to use.

Ahrefs

Official Website	Ahrefs.com
Rating	4.7/5
Free Trial	Not Available
Best For	A widely used link checker utilizing one of the biggest backlink databases

Ahrefs is a powerful backlink checker tool that allows users to analyze the backlinks of any website. With Ahrefs, you can see the number of backlinks pointing to a website, the quality of those links, and the top referring websites.

You can also use Ahrefs to analyze the backlinks of your competitors, identify link building opportunities, monitor the quality of your own backlinks, and keep track of changes to your backlink profile over time. It has a lot of filters and advanced options to sort, filter and analyze backlink data. Ahrefs also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks. Additionally, Ahrefs also provides other SEO tools like keyword research, content analysis, and rank tracking.

Some of the Top Features of Ahrefs are:

Monitoring the growth and declination of backlink profiles.
Allows the user with the option of getting detailed breakdown reports on targeted competitors’ backlink profiles.
Allows the user with a keyword searching facility.
Also enables the user with the facility of a website authority checker.

Steps to Check Backlinks Using Ahrefs

Step 1: Go to the Ahrefs website and log in to your account. If you don’t have an account, sign up for an account by choosing any plan that suits your needs.

Step 2: Once you’ve logged in to your account, then navigate to the Site Explorer tab in the Ahrefs dashboard. Type the URL of the website you want to check backlinks for in the search bar and press enter.

Step 3: Ahrefs will generate a report that contains information about the website, including backlinks. Scroll down to the “Backlinks” section and you will see a list of all the backlinks pointing to that website.

Step 4: Now click on each backlink to see more information about the linking website, Domain Rating (DR), the number of referring domains, and the anchor text used. You can use the filters to show only do-follow backlinks or backlinks from specific domains.

Pricing Plan:

Ahrefs backlink checker is a premium tool not available for free of cost. They don’t have the option of purchasing a single tool. Instead, the whole toolset is available at a single price. Ahrefs free backlink checking tool is limited to some limit. The pricing plan starts from $99 per month.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

BuzzSumo

Official Website	Buzzsumo.com
Rating	4.5/5
Free Trial	30-Days
Best For	Content marketers

BuzzSumo is a leading backlink analysis tool that was founded in 2014 by Henley Wing and James Blackwell. Companies such as Hubspot, 99designs, and GetApp have used BuzzSumo to gain valuable insights into their online presence and optimize their content marketing efforts.

This innovative tool provides a comprehensive overview of the most popular and shared content across various platforms such as Facebook, Twitter, and LinkedIn. Its ability to analyze backlinks and provide insight into the quality and relevance of these links. This information is crucial in the world of search engine optimization (SEO), as backlinks play a significant role in determining a website’s ranking in search results.

Features of BuzzSumo

You can compare your backlink profile with your competitors, and get a better understanding of your online presence relative to others.
The tool analyzes the quality of the links based on factors such as relevance and authority.
It provides a detailed overview of the websites linking to a user’s website, the number of links, and the domains linking to the site.
Provides a breakdown of the anchor text used in the backlinks that helps you understand the context in which the site is being linked to.
Analysis of the domain authority of the websites linking to your site, and give an idea of the impact of this on the search engine rankings.
Real-time alerts to receive notifications when new backlinks are added.

Steps to Check Backlinks Using BuzzSumo

Step 1: Go to BuzzSumo’s website and log in to your account or sign up for a 30-day free trial. You can use your Facebook account or email address to sign up for the account.

Step 2: Once you’re logged in, enter the URL of the website you want to check backlinks for in the search bar.

Step 3: After hitting the “search” button, BuzzSumo will display a report of the website’s backlinks. The report will show the number of backlinks, their source, and the domain authority of each source.

Step 4: You can sort the backlink report by the number of backlinks, domain authority, and the date the links were first discovered. You can also filter the results to show only the most authoritative backlinks.

Pricing Plan:

BuzzSumo offers a Free plan and three pricing plans that includes Pro, Plus and Large. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save 20%)
Pro	$99 per month	$79 per month
Plus	$179 per month	$139 per month
Large	$299 per month	$239 per month

SEO SpyGlass

Official Website	www.seospyglass.com
Rating	4.0/5
Free Trial	Not Available
Best For	A tool that can cover all aspects of backlink analysis

SEO SpyGlass is a backlink checker tool that allows users to analyze the backlinks of any website. It provides detailed information on the backlinks such as link URL, anchor text, the page rank of the linking page, and more. It can help to identify the backlinks that are potentially harmful for the website and take action to remove them.

SEO SpyGlass also allows you to compare your backlink profile with that of your competitors. It also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks.

Additionally, SEO SpyGlass also provides other SEO tools like keyword research, competitor analysis and more.

How to Use SEO SpyGlass

Some of the Top Features of SEO SpyGlass are:

A large collection of current and active backlinks.
The most comprehensive analysis of backlink quality (with more than 50 SEO metrics).
Compare up to 5 websites’ backlinks simultaneously.
Fast and convenient data exports
PDF and HTML White-label backlink reports are available.
The Task Scheduler can be used to automatically run link checks at the desired time and date.

Steps to Check Backlinks Using SEO SpyGlass

Step 1: Visit the website of SEO SpyGlass and download and install SEO SpyGlass on your computer.

Step 2: Once the software is installed, Open the software and click on the “New Project” button. Enter the website URL for which you want to check backlinks.

Step 3: Click the “Start Scan” button to start the backlink analysis process. Wait for the analysis to complete, which might take a few minutes depending on the number of backlinks.

Step 4: Once the analysis is complete, you’ll see a list of backlinks for the website. You can view information about each backlink, such as the link’s URL, anchor text, and link quality.

Pricing Plan:

SEO SpyGlass backlink checker tool has three different versions. The normal version is available for free with limited access. Another options provided by SEO SpyGlass are paid version, different options available with different rates and services. Pricing details given below:

Plans	Yearly Price
Free	$0 per year
Professional	$99 per year
Enterprise	$199 per year

Google Search Console

Official Website	Search.google.com/search-console/welcome
Rating	4.8/5
Free Trial	Completely Free
Best For	Source of raw backlink data

Google Search Console (previously known as Google Webmaster Tools) is a free tool provided by Google that allows users to monitor and maintain their website’s presence in Google search results. One of the features it offers is backlink checking, which allows users to see a list of the websites linking to their own website.

Google Search Console only shows a limited number of backlinks and it’s not as detailed as other backlink checker tools. But it is a valuable resource that can help you understand where your site is getting links from and to monitor links that may be potentially harmful for your website.

It also allows you to see the total number of links, the number of links with specific anchor text, and links from internal and external pages. Additionally, It also allows you to check the links that Google has indexed and if there are any links that Google has marked as potentially harmful.

Google Search Console also provides other features like, tracking the website’s search engine performance, crawl errors, security issues, and more.

Some of the Top Features of Google Search Console are:

Allows users to see a list of the websites linking to their own website.
Assessing site performance.
Following backlink profile.
Monitoring well-performing pages.
GSC allows you to monitor links that may be potentially harmful for your website.
Provides information about the rank of the page as per Google and the number of views.

Steps to Check Backlinks Using Google Search Console

Step 1: Visit the Google Search Console website and log in to your account. If you haven’t set up your account yet, you can use your Google account to log in.

Step 2: Once you have logged in, you will see a list of the websites that you have linked to your Google Search Console account. Choose the website property for which you want to check the backlinks.

Step 3: On the left-hand side of the screen, click on the “Links” option. This will take you to the “Links” section of your website property in the Google Search Console.

Step 4: In the “Links” section, you will see a list of backlinks that Google has found for your website. This report will show you the number of links and the domains linking to your website.

Step 5: Take a look at the list of backlinks and analyze them. You can see the source of the links and the anchor text used for the links. This information will help you understand the type of links pointing to your website and the quality of those links.

Pricing Plan:

It is completely Free.

Open Link Profiler

Official Website	Openlinkprofiler.org
Rating	3.8/5
Free Trial	Completely Free
Best For	Free backlink checker tool

Open Link Profiler is a free and intuitive backlink analysis tool that is designed to help website owners. It also helps digital marketers and SEO experts to monitor the health and quality of their backlinks. It offers a comprehensive and up-to-date view of all the backlinks that point to your website. you can identify and resolve any potential issues that could harm your online presence and search engine rankings.

OpenLinkProfiler has the ability to identify potentially toxic links. These are links that come from unreliable or spammy sources and can negatively impact your search engine rankings. With this tool, you can quickly and easily identify these toxic links and take action to remove them. You can ensure that your website remains healthy and secure.

Features of Open Link Profiler

It gives an estimate of the domain authority of the sites that link to your website.
An analysis of the anchor text used in your backlinks and give you insight into the keywords that your links are associated with.
Detailed reports about your backlink profile, most valuable links, and the sources of your backlinks.
Ability to identify potential toxic links that could harm your online presence and search engine rankings.
Quick overview of the number of links, source of the links, anchor text used, and PageRank of the linking site.
It always provides the latest information about your backlink profile.

Steps to Check Backlinks Using Open Link Profiler

Step 1: To start using OpenLink Profiler you don’t need to create an account. You only need to visit the website and enter the domain which you want to analyze.

Step 2: Before entering the domain name, make sure that you don’t use http, https, or www prefixes with your domain. Now click on the get backlink button.

Step 3: As soon as you click the button, it will start fetching the backlink associated with your website. It provides data such as the number of backlinks, source of the links, anchor text used, and PageRank of the linking site.

Pricing Plan:

OpenLinkProfiler is Free to use.

LinkMiner

Official Website	Mangools.com/linkminer
Rating	4.3/5
Free Trial	10-Days
Best For	Analyze backlinks with all vital details

LinkMiner is a tool offered by Mangools for analyzing and monitoring backlinks for your website. It is trusted by businesses like Airbnb, Adidas, and Skyscanner. This tool provides detailed information on the quality and quantity of backlinks and helps you to better understand your link-building efforts. It has the ability to perform in-depth backlink analysis.

With this tool, you can view detailed information about each backlink, including its source, anchor text, target URL, and Moz Domain Authority. It can help you to better understand the value of each backlink and identify any potential problems. This can be broken links or spammy backlinks that could harm your website’s reputation.

Features of LinkMiner

Determines the quality of a website’s backlinks and identifies potential link spam.
It analyzes the backlinks of a website or web page to identify its link profile.
Provides information on the domain’s authority, popularity, and trust.
Gives insights into the anchor text used in backlinks to understand the linking strategy.
You can easily Compare the link profile of a website with its competitors to identify gaps and opportunities.
It helps in identifying broken links or low-quality links and provides a process for removing them.

How to find competitors’ backlinks you can replicate easily in LinkMiner

Steps to Check Backlinks Using LinkMiner

Step 1: Visit the website of LinkMiner by Mangools, and choose the appropriate plan according to your need. If you’re not sure about the product then you can choose a 10-day free trial. Create an account and log in to your account.

Step 2: Enter the URL of the website you want to analyze in the search bar. Once the analysis is complete, you will see a list of all the backlinks for the website. You can filter the results based on various criteria like Link Quality Score, Domain Authority, Page Authority, and Referral Traffic.

Step 3: Evaluate each backlink and its associated metrics to understand the quality of the links. Look for links with high Domain Authority and Page Authority scores, as well as high Trust Flow and Citation Flow scores.

Pricing Plan:

LinkMiner offers three pricing plans that includes Mangools Basic, Mangools Premium and Mangools Agency. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save 35%)
Mangools Basic	$49 per month	$29.90 per month
Mangools Premium	$69 per month	$44.90 per month
Mangools Agency	$129 per month	$89.90 per month

Moz Link Explorer

Official Website	Moz.com/link-explorer
Rating	4.1/5
Free Trial	30-Days
Best For	Highly accurate tool to check the backlinks of your site and competitors

Moz is a suite of search engine optimization (SEO) tools designed to help you improve your website ranking and visibility on search engines like Google. It is trusted by companies such as Trivago, Zillow, Razorfish, etc. One of the key features of Moz is its Link Explorer tool, which helps you to understand the quality and quantity of backlinks pointing to your website.

Moz Link Explorer is a backlink analysis tool that provides a comprehensive view of the backlinks and identifies the most important ones. The number and quality of backlinks pointing to a website determine its visibility in search engine results pages. This tool provides detailed information about each backlink, including its source, anchor text, spam score, domain authority and page authority. It also allows you to compare your backlink profile with your competitors and monitor changes in backlinks.

Features of Moz Link Explorer

Gives a summary of the total number of links, linking domains, and top-linked pages on a website.
A database of backlinks that enables you to see who is linking to your site, what anchor text they are using, and more.
Allows you to find common links between websites, including your competitors.
It grades the quality of a website’s backlinks based on various factors, such as relevance and authority.
It identifies potentially harmful or spammy links that could be hurting a website’s SEO efforts.
The ability to track the progress of link-building campaigns and monitor changes in a website’s backlink profile.

Steps to Check Backlinks Using Moz Link Explorer

Step 1: Search for the website of Moz Link Checker on Google and visit its website. Navigate on the Moz Link Checker.

Step 2: Once you logged in to your account, navigate to the “Link Explorer” tab to access your backlink data. Enter the URL of the website which you want to analyze.

Step 3: As soon as you click on the “Analyze” button, it will show you all the backlinks pointing to the site. It also shows you the relevant metrics such as the Page Authority (PA) and Domain Authority (DA) of the linking domains.

Pricing Plan:

Moz Pro offers four pricing plans that includes Standard, Medium, Large and Premium. Pricing details of each plan is given below:

Plans	Monthly Price	Yearly Price (Save 30%)
Standard	$99 per month	$69 per month
Medium	$179 per month	$125 per month
Large	$299 per month	$209 per month
Premium	$599 per month	$419 per month

Conclusion

Backlink checker tools are essential for any website owner looking to improve their search engine rankings and monitor their backlink profile. By using these tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. The most popular backlink checker tools include Ahrefs, SEMrush, Moz Link Explorer, Majestic, Google Search Console, Open Link Profiler, and LinkMiner. While some of these tools are free, others come with a cost. When choosing a backlink checker tool, it is important to consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information. Remember to use multiple tools and to manually review your backlink profile for any suspicious or irrelevant links.

FAQ

What are some free backlink checker tools?

There are several free backlink checker tools available online, including Moz Link Explorer, Google Search Console, SEMrush Backlink Analytics, Ahrefs Webmaster Tools, Majestic, Open Link Profiler and Link Miner are some free backlink checker tools. However, please note that the free versions of these tools might have some limitations on the number of backlinks or the frequency of checks.

Which SEO tool is best for finding backlinks to the website?

SE Ranking, Sitechecker, RankActive, Ahrefs, Coupler.io, and BuzzSumo are some of the best tools for finding backlinks.

What are the benefits of using a backlink checker tool?

Backlink checker tools can help users identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. Additionally, they can help identify and remove any low-quality or potentially harmful links that may be impacting a website’s search engine rankings.

Is the backlink checker safe to use?

Backlink checkers are generally safe to use, but it is important to use a reputable tool from a reputable company.

What should I look for when choosing a backlink checker tool?

When choosing a backlink checker tool, users should consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, users should ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information.

Can a backlink checker tool identify all of the backlinks pointing to my website?

Not all backlink checker tools have access to the same data, so it’s possible that some backlinks may not be identified by a particular tool. Additionally, some backlinks may be hidden or not publicly accessible. It’s important to use multiple backlink checker tools to get a more comprehensive view of your backlink profile.

Can a backlink checker tool detect if any of my backlinks are harmful?

Many backlink checker tools work as backlink quality checkers and will help you identify potentially harmful links based on factors such as the linking website’s domain authority, the anchor text used, and the relevance of the linking website to your own.

February 19, 2025

Top 12 Love-Filled SEO Tips for Valentine’s Day That Will Help You Win in 2025
The day of love has arrived. We have planned a perfect gift for content marketers. What can be more appealing than having a good strategy to work for better SEO management? SEO stands for search engine optimization. It is the process used for improving the quality and quantity of website traffic on any particular website or webpage by means of search engines.

In simple words, SEO is the process that helps to improve the quality of a website and attracts more traffic towards itself which results in a higher Google rank on search engine page results.

There are many SEO strategies available to work on. When we talk about a certain occasion, the SEO strategies get altered as per the occasion. The day of love, a.k.a Valentine’s Day, is a once-in-a-year occasion. It is celebrated and considered across the globe. Hence, it is a good option to go with the opportunity of increasing website traffic by means of ongoing trends. This article is mainly based on the SEO tips one can apply to gain maximum traffic on Valentine’s Day.
1. Be Ahead of Time

In the world of AI, nothing can be done at the last moment. For example, the website traffic earned by any particular website in a short span can get the webpage a tag of spam. Hence, there is no room for last-minute work.

Better be prepared with the things you are trying to do this Valentine’s Day. It can be submitting posts, creating shopping platforms with discounts, and many other things.

Being ahead of time will allow you to actually execute the plan at the right time and gain good website traffic organically. There are many searches made about Valentine’s day right from the first week of February. One can try to take those search details as their study and then make changes to an already formed plan.

2. The Heart Of SEO, Keywords

Just like Valentine’s Day is all about heart and love, SEO also depends on one major factor called Keywords. It is very important to match the keywords with the ongoing trends. Valentine’s is all about love, so let your keywords be according to that only.

Along with that, keep coordination between your product and the occasion, especially when targeting Valentine’s Day keywords. One can take the help of SEO tools to get some good keywords. Some of the best SEO tools for keywords are SEMRush, Ahrefs, etc., which can assist in identifying popular Valentine’s Day keywords.

3. Include Visuals

Valentine’s Day is all about showing love in different ways. Such a grand occasion needs to be shown with the same feeling on digital platforms, too. Including pleasant visuals can enhance the customer’s experience. This can eventually make them revisit the web page. One can consider adding images, GIFs, videos, or audio to enhance the visitor’s experience and indirectly affect the SEO results.

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4. Add Promotional Contents

Valentine’s Day or Valentine’s Week is more about shopping and gifts. Try to get some promotional content added to your website. This will drive better traffic to the web page rather than keeping it as a simple platform.

Try to add those products that are in high demand on Valentine’s Day, such as chocolates, cards, etc. Some websites do coordinate with other platforms to sell their products and services. One should take advantage of such mediums.

5. Add Seasonal Touch To The Webpage

Valentine’s Day is a seasonal occasion. Using any occasion as a way of managing SEO doesn’t need to be something new only. One can also try to reuse an already-made web page and customize it accordingly. Optimizing for Valentine’s Day SEO can significantly boost visibility and engagement during this romantic holiday.s

For the occasion of lovers’ day, one can easily customize the old webpage into a new and exciting one. After this, the only remaining work is to add its link to the website. Once done, you are ready for your Valentine’s Day.

6. Keeping A Tab On Competitors

The best way to be updated is to spy on your competitors. By knowing their steps, then only you can ease out your preparation. In terms of SEO strategy, it is very important to know about the topics your competitors are working on.

Along with topics and the keywords they might use. All these questions can lead you to better results. Platforms such as SEMRush allow its users to know the details of their competitors’ work and trendy topics. One can try to get help from such platforms to perform well.

7. Leverage Social Media

Long gone are the days when social media was just a way of entertainment and chat. Social media is now more of a promotional platform. One can easily use social media in their SEO strategy and increase the traffic to web pages.

All you need to do is have a basic social media account with several followers. Add your product description and website details with an anchor link. The link should transfer the users back to your website, resulting in increased traffic and a good promotion of products. One can also try to take the help of an influencer or other popular promotional account that promotes your brand at the exchange of some cost.

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8. Focus on Increasing Internal Links

Adding internal links to your content can drive traffic to different website sections. For instance, linking complementary products or related holiday offers within an article can encourage users to explore more of what your website has to offer. This enhances the user experience and increases the likelihood of visitors discovering and purchasing additional items from your site.

In addition, using internal links to promote various events other than Valentine’s Day, such as Christmas or New Year’s, can attract a wider audience and motivate satisfied customers to visit your website more often. By creating permanent pages dedicated to these occasions and strategically placing links throughout your content, you can ensure a smooth navigation experience for users, which will ultimately drive traffic to multiple product pages and increase overall website engagement.

9. Utilize Images and Videos to Showcase your Products

Including images and videos that showcase your products is essential to attract potential customers, especially during holidays like Valentine’s Day. Many shoppers are not sure about what they want to buy initially, so visual representations play a vital role in guiding their decision-making process. Gift guides, particularly in video formats like the ones that are popular on YouTube, offer a dynamic way to display a variety of options and capture the attention of undecided buyers. By creating visually appealing content using your camera, you can effectively engage with your audience and drive sales.

Optimize your website to ensure a seamless browsing experience. Use relevant keywords in filenames and alt tags, compress images and videos for faster loading, and choose the right dimensions for images. By prioritizing visual content, you can enhance your website’s appeal and boost conversions this Valentine’s Day.

10. Optimize for Mobile Devices

Mobile optimization is essential for any business that wants to attract a significant audience to its online platform. With the majority of internet users preferring mobile platforms, embracing responsive design is necessary. Failing to meet mobile users’ expectations could mean missing out on valuable engagement and conversions. This Valentine’s Day, ensure your website is optimized for mobile devices, using tools such as the WebCEO Landing Page SEO Tool to enhance your mobile readiness and provide a delightful experience for all visitors, regardless of their device preferences.

11. Use User-generated Content

Social media is a great way to encourage customers to share their Valentine’s Day experiences with your products. Ask them to post pictures of the gifts they bought, how they received them, or share a review of shopping at your store. You can even create a special hashtag for this and promote it on your social media and email.

Make sure to add these posts to your website too. User-generated content builds trust and shows others that customers have had great experiences with your business. Seeing happy customers share pictures of their Valentine’s Day gifts can inspire others to do the same. It also helps create a stronger connection with your customers.

12. Offer Last-minute Shopping Options

Some people prefer shopping at the last minute, so make sure to offer options for them. You can provide digital gift cards and same-day delivery. Make these offers stand out on your website with messages like “Still shopping? Get it today!” or “Instant Valentine’s Day gifts.”

You can also use ads like “last-minute Valentine’s Day gifts” on search engines or social media to reach customers who need a fast solution. It’s a quick way to boost sales for last-minute shoppers.

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Conclusion

Celebrating an occasion like Valentine’s Day is a true form of happiness, especially after the horrific years of pandemics. For content marketers, getting a proper straight strategy for SEO, particularly incorporating keywords for Valentine’s Day, is just like celebrating the occasion. SEO is considered a major part of each website. These are some of the essential tips that every marketer should follow.

FAQs

Which social media platform should be used for marketing and promotion on Valentine’s Day?

Almost every platform enabling the ability to converse with others can be used as a marketing platform on Valentine’s Day, but some of the best choices are Facebook, Instagram, and Snapchat.

What are some of the top keywords for Valentine’s Day?

Valentine’s Day, Valentine’s Day Ideas, DIY Valentine’s Day, Valentine’s Day Decor, Valentine’s Day Treats, and Valentine’s Day Gift Ideas are some of the top Valentine’s related keywords.

What are some of the best Valentine’s Day hashtags?

Some of the best hashtags you could use this Valentine’s Day are #valentine #love #valentinesday #valentines #gift #valentineday #valentinegift #birthday #gifts #handmade #art #fashion #anniversary #valentinesgift #happyvalentinesday #bouquet #chocolate.

Which are the most searched keywords for Valentine’s Day?

Some of the most searched keywords for Valentine’s Day include: gifts, date night, flowers, food, recipes, and more.
February 7, 2025
Top E-commerce Mistakes and How to Avoid Them for a Successful Store
Succeeding in eCommerce takes more than just luck—it requires hard work, thoughtful planning, and determination. The road to success is rarely without obstacles, and even the most dedicated entrepreneurs encounter challenges and setbacks along the way.

Building an eCommerce business involves significant time and financial investment. Mistakes, however, are inevitable. While some business owners recover and come back stronger, others may struggle to overcome costly errors.

It’s crucial to be proactive to safeguard your progress. One effective way to protect your business is by learning from others’ experiences. Understanding the common mistakes made by eCommerce store owners can provide valuable insights and help you avoid falling into the same traps.

By recognizing potential risks early and taking steps to address them, you can strengthen your business’s foundation and ensure steady growth. Staying prepared and proactive gives you the best chance to succeed in the highly competitive eCommerce space and build a business that stands the test of time.

Below are some common mistakes that are committed by eCommerce entrepreneurs:

Lack of clarity about the target audience
Wrong E-Commerce platform selection
Failing to Prioritize User Experience (UX)
Poor Product Descriptions
Neglecting SEO Best Practices
Long Checkout Process
Weak Customer Service
Poor Data Protection
Ignoring User Reviews
Insufficient service information and absent contact details

Lack of clarity about the target audience

Lack of Clarity About the Target Audience – Common Mistakes eCommerce Entrepreneurs Make

To create an effective sales strategy, it’s essential to deeply understand the people you’re selling to. Without thorough research, you risk developing campaigns that fail to address your audience’s needs and concerns.

The better you understand your customers, the easier it becomes to connect with them. Begin by crafting detailed customer personas that reflect key traits of your audience, such as age, gender, income level, and professional roles.

Additionally, gather insights directly from your audience through surveys, polls, and feedback forms. These tools can help you identify their preferences, challenges, and motivations. By building a clear picture of your target audience, you can create campaigns that resonate, drive engagement, and ultimately boost sales.

Wrong E-Commerce platform selection

Choosing the right eCommerce platform is essential for your business’s success and growth. Picking the wrong one can lead to inefficiencies, poor user experiences, and even security issues. Unfortunately, many businesses make decisions based solely on cost, ignoring key factors like functionality, scalability, and long-term fit.

Your choice of platform directly impacts how you market and sell your products, so it’s important to choose wisely. For smaller businesses, platforms like WooCommerce and Shopify are popular for their simplicity and flexibility. Larger businesses or those managing higher sales volumes may prefer platforms like BigCommerce or Magento, which provide advanced features tailored to support growing operations. Making an informed decision will set your business up for long-term success.

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Failing to Prioritize User Experience (UX)

A cluttered website or confusing navigation can quickly frustrate customers, causing them to leave without making a purchase. Slow loading times and overly complicated layouts further detract from the shopping experience, often leading to abandoned carts and high bounce rates.

Your website is the heart of your online presence and the first impression of your business. A well-designed site not only showcases your products effectively but also builds trust and reflects the quality of your brand. While creating a user-friendly, professional website may feel overwhelming for new sellers, it’s a worthwhile investment. A clean, easy-to-navigate site with quick load times can significantly enhance the customer experience and set the foundation for your brand’s growth and success.

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Poor Product Descriptions

Poorly designed product pages with vague descriptions or low-quality images can drive potential buyers away. Customers need detailed, accurate information to feel confident in their purchase decisions.

Many eCommerce businesses lose sales by mishandling their product feeds. This can happen when product data is inaccurate, listings aren’t optimized, or they aren’t updated regularly. For example, showing items as available when they’re out of stock, especially during high-demand periods, can frustrate customers and harm your brand’s reputation.

To avoid these issues, it’s important to keep your listings accurate and up-to-date, especially during sales or promotions. Ensure that details such as product colors, sizes, and special offers are consistently reflected across all channels. This helps maintain customer trust and drives better sales.

Neglecting SEO Best Practices

Organic Site Traffic

Many eCommerce sites fail to prioritize search engine optimization (SEO), which is critical for attracting organic traffic. Without proper SEO, your site won’t show up in relevant search results, limiting your visibility and potential customer reach.

As a new eCommerce business, it’s especially important to ensure your site ranks for searches related to your products and brand. Research shows that less than 10% of websites get organic search traffic from Google, so missing out on SEO can significantly hinder your growth.

Luckily, tools like Ahrefs and Ubersuggest offer both free and paid features to help you improve your SEO. By conducting keyword research, analyzing competitors, and building backlinks, you can strengthen your site’s domain authority and drive more traffic, helping you reach the right audience.

Long Checkout Process

A complicated or lengthy checkout process is one of the main reasons customers abandon their carts. When customers reach the checkout stage, they’re almost ready to buy. But if the process is confusing or takes too long, it can quickly cause them to rethink their decision. Studies show that nearly 20% of shoppers have abandoned a purchase in the past three months because the checkout was frustrating.

Requiring customers to create an account or dealing with a complicated payment process can create unnecessary hurdles. While some businesses ask for account creation to build their customer base, this often drives shoppers away instead. To boost conversions, a simple, quick, and seamless checkout process is key.

Weak Customer Service

Challenges can arise at any stage of the sales process, and it’s essential to have a reliable customer service system in place to keep leads moving forward when issues occur. Although hiring human staff can be costly, automated chatbots can handle most basic inquiries, reducing the need for live agents. These chatbots are available 24/7, ensuring your customers can get immediate responses without having to wait hours or even days. This approach not only helps maintain customer satisfaction but also reduces operational costs, allowing your business to efficiently address customer needs at any time of day or night.

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Poor Data Protection

For new business owners, managing expenses is crucial, but security should be viewed as a vital investment rather than a cost. Fraudsters use various tactics, such as financial scams, phishing, and malicious links, to exploit vulnerabilities. Without proper security, the impact on your business can be severe.

It’s not a question of if your online store will face threats, but when. Basic steps like implementing SSL certificates to secure payments, using antivirus software to protect sensitive information, and switching to HTTPS can safeguard user data. Neglecting these measures may result in data breaches, harming your brand’s reputation and eroding customer trust. Additionally, the absence of secure payment gateways can discourage potential buyers, leading to lost sales.

Ignoring User Reviews

Social proof reassures potential customers that your products are valued by others, making them more likely to purchase. Research shows that 76% of consumers hesitate to buy from retailers without reviews.

Encouraging reviews doesn’t have to be complicated. Simplify the process by sending a follow-up email, including a note with the product, or directing customers to a thank-you page after checkout with a prompt to leave feedback. While marketing efforts can attract attention, genuine customer reviews build trust and credibility far more effectively.

Leading e-commerce platforms like Amazon rely on reviews to instill confidence in buyers.

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Insufficient service information and absent contact details

Consumers’ buying decisions go beyond the product itself. They also consider factors like shipping costs, delivery time, return policies, and how to contact the business with questions or issues. Without clear information on these aspects, potential customers may feel uncertain or frustrated, which can prevent them from completing their purchase. Providing these details upfront helps build trust and reduces friction, making it easier for shoppers to make informed decisions. Being transparent about these elements not only improves the customer experience but also increases the likelihood of conversion, as buyers feel more confident in their purchase.

To avoid common eCommerce mistakes, always put the customer first. Make sure your website is easy to navigate, offers clear shipping and payment options, and keeps customer information secure. Provide accurate product details and ensure smooth transactions. If you’re unsure about a decision, ask yourself how it will affect the customer. By focusing on creating a simple, secure, and enjoyable shopping experience, you’ll build trust and encourage repeat business. A customer-first approach is the key to long-term success in eCommerce.

FAQ

What are common E-commerce Mistakes to avoid?

Here are some E-commerce Mistakes to avoid:
- Lack of clarity about the target audience
- Wrong E-Commerce platform selection
- Failing to Prioritize User Experience (UX)
- Poor Product Descriptions
- Neglecting SEO Best Practices
- Long Checkout Process
- Weak customer service
- Poor Data Protection
- Ignoring user reviews
- Insufficient service information and absent contact details
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November 29, 2024
Best AI Tools For Keyword Research in 2024
So, you are here, finally.

Well, how does it feel like to sift through a never-ending list of keywords to finalise on the ones that actually work? It can be tough, very tough. We exist in a timeline where everything is digital-first, and in this arena – finding the right keywords can make or break your search engine optimisation efforts. That’s where AI tools come into play, completely changing the way we approach keyword research and content creation. In this cute but exhaustive piece of content, we’ll put some lights on how these tools can help you uncover hidden gem keywords, analyse search trends, and craft content that resonates with your audience. Whether you’re a seasoned SEO pro or an aspiring article writer, these AI-powered tools are sure to give your keyword strategy a serious boost. Let’s get started!

ChatGPT
Semrush
Ahrefs
Google Keyword Planner
KWFinder
AnswerThePublic

ChatGPT

Website www.openai.com

Rating 4.6

Free Trial Yes

Platforms Supported Web, IOS/Android

ChatGPT – Best AI Tools For Keyword Research

We’re kicking off our list with a game-changer in the world of AI tools – ChatGPT. Launched by OpenAI in November 2022, this large language model-based chatbot has taken the digital world by storm, amassing over 180 million users in record time. But what makes it so special for keyword research? Let’s dive in!

ChatGPT Features

ChatGPT stands out as a user-friendly, cost-effective solution for keyword research. Unlike complex paid SEO tools, it’s accessible to everyone, even those with limited SEO knowledge. All you need to do is enter your prompts, and voila! You’re on your way to generating keyword suggestions.

One of the best things about ChatGPT? It’s unrestricted. There are no limitations on the number of keyword queries you can make, so you can generate as many keywords as your heart desires. Plus, it’s particularly adept at uncovering those valuable long-tail keywords that often lead to higher conversion rates.

We love how ChatGPT allows for real-time interaction. You can experiment with different prompts, get immediate feedback, and adjust your queries on the fly. It’s like having a brainstorming session with an AI expert. Not hyping it up. Okay?

ChatGPT Pricing

Now, here’s the kicker – ChatGPT offers a free version that’s perfect for budget-conscious users. You can access AI-powered keyword insights without breaking the bank. For those looking for more advanced features, there’s also a paid option available at a fraction of the cost compared to many other SEO tools.

ChatGPT for Keyword Research

So, how can we use ChatGPT to supercharge our keyword research? Here are some nifty tricks:
1. Generate long-tail keywords: Just enter your prompt and watch as ChatGPT churns out hundreds of keyword ideas in seconds.
2. Competitor keyword analysis: Use it to get an idea of your competitors’ keywords in their content.
3. Keyword clustering: Categorize interconnected keywords to refine your strategy when you’re overwhelmed with ideas.
4. Alphabet Soup method: Generate heaps of keyword ideas using this SEO pro-endorsed technique.
5. Pattern-based keyword generation: Add words like “best” or “cheapest” to your keyword lists.
6. Question-based keywords: Generate keywords that include who, what, where, why, and how.
7. Comparison keywords: Create lists with words like “better”, “faster”, “cheaper”, “alternatives”, etc.
While ChatGPT is a powerful tool, it’s important to remember that it has its limitations. It relies on prompts, so the quality of your keywords depends on the accuracy of your input. It may struggle with complex queries and doesn’t provide insights into keyword difficulty or competition levels. Also, its knowledge cutoff is April 2023, which although is a major upgrade from the previous cutoff of September 2021, is still fairly outdated – so it might not have the most up-to-date information.

Despite these drawbacks, we find ChatGPT to be an invaluable addition to our keyword research toolkit. It’s a great starting point for topic ideation and inspiration. Just remember to verify the data with traditional keyword research tools for the most comprehensive strategy. Happy keyword hunting!

Plans Pricing

ChatGPT Plus $20/Month

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Semrush

Website www.semrush.com

Rating 4.5

Free Trial Yes

Platforms Supported Web, IOS/Android

Semrush – Best AI Tools For Keyword Research

When it comes to keyword research powerhouses, Semrush is a name that often tops the list. We’ve found it to be an invaluable tool in our SEO arsenal, offering a comprehensive suite of features that go beyond just keyword analysis.

Semrush Features

Semrush boasts an impressive array of tools designed to supercharge your digital marketing efforts. With over 55 tools and reports at your fingertips, you’re well-equipped to tackle any marketing challenge head-on. Here’s what we love about it:
1. Keyword Magic Tool: This is where the magic happens! It’s powered by the largest keyword database on the market, with over 25.7 billion keywords. Talk about comprehensive!
2. Competitor Analysis: Want to know what your rivals are up to? Semrush lets you peek behind the curtain of your competitors’ strategies, from their organic keywords to their paid ads.
3. Site Audit: Keep your website in tip-top shape with Semrush’s site health checker. It’s like a doctor for your website!
4. Content Marketing Platform: From topic research to content optimization, Semrush has got you covered.
5. Local SEO: For businesses targeting local customers, Semrush offers tools to optimize your site for local searches.
Semrush Pricing

Each tier offers increasing limits and advanced features. The good news? You can save up to 17% by opting for annual billing. Plus, there’s an Enterprise solution for those needing custom limits and features.

Semrush for Keyword Research

We’ve found Semrush to be a goldmine for keyword research. Here’s how we use it:
1. Keyword Overview: It’s our go-to for quick keyword analysis, providing all the key metrics in one place.
2. Keyword Magic Tool: This is where we dive deep, exploring niche-specific long-tail keywords and grouping them into topic-specific clusters.
3. Keyword Difficulty: It helps us gauge how hard it’ll be to outrank competitors for specific keywords.
4. Search Intent Filter: This nifty feature helps us categorize keywords based on user intent – informational, navigational, commercial, or transactional.
5. SERP Analysis: We can check out the top-ranking pages for any keyword, giving us insights into what’s working in our niche.
Look, look. We don’t do promotions – but SEMRUSH is actually good, no kidding! Try it yourself and then decide. If you don’t like it or didn’t find the right fit – read along. We have more of ’em.

Plans Pricing

Pro $139.95/Month

Guru $249.95/Month

Enterprise Starts at $5000/Month

Ahrefs

Website ahrefs.com

Rating 4.5

Free Trial Yes

Platforms Supported Web

Ahrefs – Best AI Tools For Keyword Research

We’re diving into another heavyweight in the SEO world – Ahrefs. This powerful tool has been making waves in the industry, and for good reason. Let’s explore what makes Ahrefs a go-to choice for SEO professionals and content creators alike.

Ahrefs Features

Ahrefs is like a Swiss Army knife for SEO. It’s packed with features that can help boost your website’s visibility in search engines. Here’s what we love about it:
1. Keyword Explorer: This tool is a goldmine for keyword research, offering data on search volume, keyword difficulty, and related keywords.
2. Site Explorer: Want to peek behind the curtain of your competitors’ strategies? This feature’s got you covered.
3. Content Explorer: Find top-performing content in your niche and get inspired for your next piece.
4. Site Audit: Keep your website in tip-top shape with this handy health checker.
5. Rank Tracker: Monitor your rankings and track your progress over time.
Ahrefs Pricing

The good news? You can save some cash by opting for annual billing. Plus, there’s a Starter plan at $29 per month for those just dipping their toes into the SEO waters.

Ahrefs for Keyword Research

We’ve found Ahrefs to be a powerhouse when it comes to keyword research. Here’s how we use it to uncover those golden keyword opportunities:
1. Keyword Ideas: Ahrefs generates thousands of keyword ideas in seconds. It’s like having a brainstorming session with an AI. Cool, very cool!
2. Search Volume and Difficulty: Get detailed data on monthly search volumes and keyword difficulty scores. This helps us identify high-potential keywords that are worth targeting.
3. Parent Topics: Ahrefs groups keywords into parent topics, making it easy to find long-tail variations and subtopics. It’s a great way to structure your content strategy.
4. SERP Analysis: Check out the top-ranking pages for any keyword. It gives us insights into what’s working in our niche and what we’re up against.
5. Filters and Metrics: We love using Ahrefs’ filters to find untapped keywords with high traffic potential and low difficulty scores. It’s like finding hidden treasures!
6. Multi-Platform Research: Ahrefs doesn’t just stop at Google. We can research keywords across eight other search engines, including YouTube, Bing, and Amazon.
In a nutshell, Ahrefs is a robust tool that’s become an essential part of our SEO toolkit. Its comprehensive features and user-friendly interface make it a top choice for businesses of all sizes. Whether you’re just starting out or you’re a seasoned pro, Ahrefs has something to offer in your quest for SEO success.

Plans Pricing

Lite $129/Month

Standard $249/Month

Advanced $449/Month

Enterprise $14,990/Year

How to Make Your Keyword Research More Effective?

Keyword research is the first step in your SEO strategy. Before you write content, Find out how you can make your keyword research effective.

StartupTalkySweta

Google Keyword Planner

Website ads.google.com

Rating 4.2

Free Trial Yes

Platforms Supported Web

Google Keyword Planner – Best AI Tools For Keyword Research

We’ve all heard of Google, right? Well, they’ve got a nifty little tool tucked away in their Google Ads platform that’s a real gem for keyword research. It’s called Google Keyword Planner, and it’s a free tool that’s been helping marketers and SEO enthusiasts for years. Let’s dive in and see what makes this tool so special.

Google Keyword Planner Features

Google Keyword Planner is like the bible for keyword research. Here’s what we love about it:
1. Keyword Discovery: It’s like having a brainstorming session with Google itself! You can discover new keywords related to your products, services, or website.
2. Search Volume Insights: Want to know how popular a keyword is? This tool gives you estimates on the number of searches a keyword gets each month.
3. Cost Estimation: If you’re thinking about running ads, it’ll show you the average cost for your ad to show up for a specific keyword.
4. Keyword Organization: It helps you see how your keywords fit into different categories related to your brand. It’s like having a personal keyword librarian!
5. Campaign Creation: You can use your keyword plan to create new campaigns centred around in-depth keyword research.
Google Keyword Planner Pricing

Now, here’s the best part – it’s free! Yes, you heard that right. Google Keyword Planner is a free tool that comes as part of the Google Ads platform. However, there are a few things to keep in mind:
1. You need a Google Ads account to use it, but you don’t necessarily need to be running active ad campaigns.
2. There are some limitations. For example, you’ll only see search volume data in broad ranges rather than exact numbers unless you’re spending enough on Google Ads.
3. To access Keyword Planner, your account must be using Expert Mode. If you’re in Smart Mode, you won’t be able to access it.
4. You’ll need to complete your account setup by entering your billing information and creating a campaign. Don’t worry though – if you’re not ready to spend money, you can always pause your campaigns.
Google Keyword Planner for Keyword Research

So, how can we use this tool to supercharge our keyword research? Here’s our approach:
1. Create a Keyword Plan: When you open Keyword Planner, you have two options. You can either search for new keywords by clicking “Discover new keywords” or upload existing keywords by clicking “Get search volume and forecasts”.
2. Analyse the Forecast: Once you’ve got your keywords, the tool provides a forecast showing you how many conversions, clicks, or impressions you’re likely to get based on your spending.
3. Organize Keywords: For our English-speaking friends, you can organize keywords into ad groups. This feature is super helpful for structuring your content strategy.
4. Historical Data: We love that Keyword Planner provides historical search volumes from as far back as 2014. It’s like having a time machine for keyword trends!
5. Mobile Insights: In this mobile-first world, it’s crucial to know how your keywords perform on mobile devices. Keyword Planner’s got you covered with mobile search volumes.
Remember, while Google Keyword Planner is primarily a PPC tool, we often use it for SEO purposes too. It’s a great starting point for any keyword research project. Just keep in mind that some of the data, like the “Competition” metric, refers to PPC competition, not organic search competition.

Plans Pricing

Free $0/Month

KWFinder

Website mangools.com

Rating 4.8

Free Trial Yes

Platforms Supported Web

KWFinder – Best AI Tools For Keyword Research

We’ve stumbled upon a real gem in the world of keyword research tools – KWFinder. This nifty tool, developed by Mangools, has caught our eye with its simplicity and powerful features. Let’s dive in and see what makes KWFinder stand out from the crowd.

KWFinder Features

KWFinder boasts an array of features that make keyword research a breeze:
1. Long-tail keyword discovery: We love how it uncovers hidden long-tail keywords, perfect for targeting niche audiences.
2. Competitor keyword analysis: It’s like having an X-ray vision of your competitors’ strategies!
3. Google Suggest integration: This feature taps into Google’s own suggestions, giving us fresh keyword ideas.
4. Keyword organisation: We can easily keep our research tidy with keyword lists.
5. Bulk keyword import: Time-saver alert! Import keywords in bulk and get cracking.
6. Local keyword research: For our friends targeting specific locations, KWFinder offers precise local search results across 50,000+ locations.
What really sets KWFinder apart is its user-friendly interface. It’s probably the most intuitive UI we’ve seen in a keyword research tool. Even if you’re just starting out, you’ll find it a breeze to use.

KWFinder Pricing

Each plan comes with increasing limits on keyword suggestions, competitor keywords, and SERP lookups. The best part? Even their most expensive plan is considerably cheaper than some other popular tools on the market.

KWFinder for Keyword Research

Here’s how we use KWFinder to supercharge our keyword research:
1. Start with a seed keyword: We plug in our initial idea and let KWFinder work its magic.
2. Analyse metrics: We look at search volume, keyword difficulty, and even SERP analysis to gauge our ranking potential.
3. Filter results: KWFinder lets us narrow down our search to find the most profitable keywords.
4. Create keyword lists: We organize our findings into lists for easy reference.
5. Import and export: We can bring in our own keyword lists and export our findings for further analysis.
What we love most about KWFinder is its balance of simplicity and depth. It’s perfect for beginners, but even experienced users will find value in its straightforward approach and accurate data.

Plans Pricing

Basic $14.95/Month

Premium $22.45/Month

Agency $44.95/Month

Short-Tail Keywords vs Long-Tail Keywords and How To Find Them

Do you want to know where you should use Long-Tail or Short-Tail Keywords? In this post we’ve discussed everything you need to know about keywords.

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AnswerThePublic

Website www.answerthepublic.com

Rating 4.6

Free Trial Yes

Platforms Supported Web

AnswerThePublic – Best AI Tools For Keyword Research

We’ve stumbled upon a real gem in the world of keyword research – AnswerThePublic. This nifty tool is a search listening software that’s got us excited about its potential to supercharge our content strategy. Let’s dive in and see what makes it stand out from the crowd!

AnswerThePublic Features

AnswerThePublic is like having a crystal ball for consumer insights. Here’s what we love about it:
1. Search Engine Autocomplete Analysis: It taps into the power of search engine data to give us raw insights about market trends and customer behaviour.
2. Visual Data Presentation: The tool presents data in a visually appealing way, making it a breeze to understand and interpret.
3. Comprehensive Question Lists: It generates a list of questions people are searching for on a particular topic. No more guesswork!
4. Multiple Search Options: We can input keywords, select search engines, and choose a country to tailor our research.
5. Content Idea Generator: It’s a goldmine for content creators, helping us come up with fresh and unique ideas based on real search data.
AnswerThePublic Pricing

Now, here’s the kicker – AnswerThePublic offers both free and paid options. The free version is perfect for dipping your toes in the water, while the paid version unlocks more advanced features. It’s like having a budget-friendly and a premium option all rolled into one!

AnswerThePublic for Keyword Research

We’ve found AnswerThePublic to be a game-changer for our keyword research. Here’s how we use it:
1. Start with a broad topic: We input one or two words related to our niche.
2. Explore the data: We scroll through the questions, prepositions, comparisons, alphabeticals, and related terms.
3. Switch to data view: For easier analysis, we switch from the visual ‘tree’ to the data view.
4. Export results: We can quickly export or screen grab the results for presentations.
5. Try similar keywords: We experiment with related terms to broaden our research.
6. Use the ‘for’ hack: By adding ‘for’ after our main keyword, we unlock even more ideas.
What we love most about AnswerThePublic is its simplicity and depth. It’s perfect for beginners, but even seasoned pros will find value in its straightforward approach and accurate data. Whether we’re looking to create relevant content, make data-driven decisions, or keep up with emerging trends, AnswerThePublic has become our go-to tool for tapping into the minds of our audience.

Plans Pricing

Individual $5/Month

Pro $49/Month

Expert $99/Month

Custom Plan Custom

Final Remarks

We’ve taken a deep dive into the world of AI-powered keyword research tools, and what an exciting journey it’s been! From industry giants like Semrush and Ahrefs to innovative ones like AnswerThePublic, we’ve covered a range of tools that can boost your SEO game. These tools have a massive impact on how we uncover hidden gem keywords, analyse search trends, and craft content that resonates with our audience.

As we wrap up, it’s clear that the right keyword research tool can make all the difference in your digital marketing strategy. No matter who you are – a seasoned pro or just starting out, there’s a tool out there to suit your needs and budget. So why not give some of these a try and see how they can transform your approach to keyword research? And hey, if you’re hungry for more incredible content presented in a fun way, head on over to StartupTalky’s Instagram page! We are doing some crazy stuff with our socials. Do visit us!

FAQ

Can AI do keyword research?

Yes, AI can assist with keyword research by analyzing search trends, suggesting relevant keywords, and identifying gaps in content.

Which AI tools are the best for keyword research?

Here are the best AI tools for keyword research:
- Semrush
- ChatGPT
- Ahrefs
- Google Keyword Planner
- KWFinder
- AnswerThePublic
Is AI text bad for SEO?

AI-generated text is not inherently bad for SEO, but it must be high-quality, relevant, and optimized to avoid penalties from search engines.
November 17, 2024
The Top AI SEO Tools for Improved Search Engine Rankings
They say SEO was cool back then.

It is cool even now. In fact, today’s SEO, if done the right way, can yield better results than anything else. Search Engine Optimisation (SEO) has become more crucial than ever for businesses to gain visibility and drive organic traffic to their websites, more so with so many blackhat techniques and GPT content pieces flooding the internet, every now and then. With the rapid advancements in technology, AI-powered SEO tools have emerged as powerful allies for marketers and SEO specialists in improving their organic performance. These tools leverage artificial intelligence to automate various SEO processes, from keyword research and content optimisation to competitor analysis and link building.

In this article, we will look into some of the top AI SEO tools available in 2024 that can help you automate your organic performance and achieve better search engine rankings. These tools are designed to provide valuable insights, enhance content creation, and optimise your website for improved visibility and engagement.

1. Semrush
2. Surfer SEO
3. Alli AI
4. RankIQ
5. Frase
6. Diib
7. Outranking
8. NeuronWriter

1. Semrush

Website semrush.com

Rating 4.5

Platform Web, IOS/Android

Best For Agencies and businesses of all sizes

Semrush – Top AI SEO Tools

Semrush is a comprehensive AI-driven SEO tool that offers a wide range of features to support marketing professionals in maximising their success in organic search rankings. With Semrush, you can access millions of national and local keywords and uncover the most relevant and high-performing keywords for your content. The platform’s AI-powered Keyword Magic Tool provides long-tail keywords, search volume data, and keyword difficulty scores to help you get better out of your content effectively.

Semrush’s AI capabilities extend beyond keyword research. The platform offers an AI-driven site audit feature that identifies technical SEO issues and provides actionable recommendations for improvement. This ensures optimal site health and search visibility. Furthermore, Semrush’s AI tools assist users in making the most out of their ad spend, monitoring competitor ad copies and landing pages, and assessing Google Shopping ad campaigns.

Features:
- AI-driven keyword research
- Technical SEO audits
- SERP position tracking
- AI-enhanced content creation
- Real-time content metrics
- Competitor analysis
- Keyword & backlink gap analysis
- AI-powered ad optimization
Plans Pricing

Pro $139.95/Month

Guru $249.95/Month

Enterprise Starts at $5000/Month

2. Surfer SEO

Website surferseo.com

Rating 4.8

Platform Web

Best For Small bloggers, organisations with multiple websites, and large agencies

Surfer SEO – Top AI SEO Tools

Surfer SEO is a popular AI-powered SEO tool that simplifies the optimisation process and helps you increase your website’s organic traffic and rankings. Trusted by leading companies such as Lenovo and Shopify, Surfer SEO offers a range of features to improve your SEO efforts.

One of the key features of Surfer SEO is its Grow Flow tool, which provides weekly SEO insights. It helps you identify high-ranking keywords, research niche topics, discover relevant internal links, and generate fresh content ideas. The Keyword Research tool allows you to find related topics and assess keyword difficulty instantly.

Surfer SEO’s SEO Audit tool helps you identify errors in your SEO strategy and provides valuable insights such as page speed, keyword density, missing backlinks, and NLP sentiment. The tool also allows you to monitor your competitors and improve your own website content based on their successful strategies.

Features:
- Grow Flow
- Content Editor
- Keyword Research
- Audit
- Keyword Surfer Extension
- AI Outline Generator
Plans Pricing

Essential $99/Month

Scale $219/Month

Enterprise Custom

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3. Alli AI

Website alli.io

Rating 4.4

Platform Web

Best For Small teams, eCommerce stores, and tech hubs

Alli AI – Top AI SEO Tools

Alli AI is an AI SEO tool that allows SEO teams to automate their efforts easily. It offers custom automation, enabling teams to tweak changes for every page without the need for coding know-how. Alli can be integrated into any content management system, making it accessible for businesses using platforms like Shopify and WordPress.

With Alli AI, you can automate time-consuming tasks such as meta tag optimisation, link descriptions, and alt tags for images. The tool’s algorithms are self-adjusting, meaning they adapt to SEO best practices. Alli AI’s live editor allows you to modify and streamline page content instantly, making it easy to update your website and publish changes immediately.

Additionally, Alli AI provides recommendations for link building by examining large websites online and in your industry. The tool’s AI reports offer valuable insights to improve your SEO strategy, including keyword ranking reports, recommendation exports, and site sales reports.

Features:
- Content optimization
- Automation
- Live editor
- Link-building
- SEO reports
Plans Pricing

Business $299/Month

Agency $599/Month

Enterprise $1199/Month

4. RankIQ

Website rankiq.com

Rating 4.7

Platform Web

Best For Bloggers and small businesses

RankIQ – Top AI SEO Tools

RankIQ is a user-friendly AI SEO tool that helps bloggers and businesses automate their SEO strategies. It suggests titles and content for your posts, making it easier to write better content quickly. RankIQ includes a list of carefully selected, high-traffic, low-competition keywords to boost your website’s organic search traffic.

RankIQ’s blog post outline feature generates content briefs based on the topics you should cover, allowing you to produce high-quality content that can rank on the first page of Google. The tool uses AI to find the best results on Google, ensuring you have the correct keywords in your arsenal. RankIQ also prepares a detailed AI SEO report based on Google search results.

The platform has an intuitive design and provides video clips to guide users on how to use the product effectively.

Features:
- SEO content briefs
- In-depth keyword research
- Leading keywords by niche
- Rank checks
- Content optimization
Plans Pricing

Monthly $49/Month

5. Frase

Website frase.io

Rating 4.8

Platform Web

Best For Content marketers and marketing agencies

Frase – Top AI SEO Tools

Frase is an AI SEO tool that simplifies content research and optimization. Trusted by clients like Coursera and Merkle, Frase helps users create thorough content briefs in minutes. It compiles, analyses, and consolidates the best content from SERPs, allowing you to research keywords, headings, and concepts used by your competitors.

Frase’s content upliftment and analytical features include an easy-to-use text editor for comparing your content to that of your competitors. The tool generates a topic list to assist you in publishing Google-friendly content. Frase’s dashboard analyses content opportunities and provides insights based on Google Search Console data, helping you stay on top of your SEO game.

The platform also offers a Crash Course section, providing comprehensive lessons and quick demo clips to help you start using the software immediately.

Features:
- Content optimisation
- Automated content brief
- Content scoring
- Custom templates
- Outline builder
- Content analytics
Plans Pricing

Free Trial $0/Month

Solo $15/Month

Basic $45/Month

Team $115/Month

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6. Diib

Website diib.com

Rating 4.6

Platform Web

Best For Individuals and owners of multiple websites

Diib – Top AI SEO Tools

Diib is an AI SEO tool that provides SEO and traffic insights to help grow your business. With Diib, you can automate SEO and compare your performance against competitors. The tool offers a growth plan with customised objectives and alerts for SEO, social, mobile, and visitor experience.

Diib allows you to monitor your SEO keywords and backlinks, track competitor rankings and changes, and generate new keywords and content ideas. The tool also automates website monitoring, notifying you of any issues related to speed, security, rankings, and competitor activity.

Diib provides a daily health score to check the performance of your website, taking into account 12 metrics. This helps you stay on top of your SEO game and make data-driven decisions.

Features:
- Growth plan
- Keyword rankings
- Checking of SEO gaps
- Competitor monitoring
- Website monitoring
- Daily health score
Plans Pricing

Free $0/Month

Pro $14.99/Month

7. Outranking

Website outranking.io

Rating 4.7

Platform Web

Best For SMEs or solo freelance content creators

Outranking – Top AI SEO Tools

Outranking is an AI SEO tool that focuses on addressing organic traffic and engagement issues. The tool makes automatic content creation simple by analysing top-ranking sites and providing an automatic draft based on SERP data. You can then make further edits, fact-checks, and rewrites as needed.

Outranking ensures SEO is a priority in every generated content, including blog outlines, briefs, titles, and omni-channel campaigns. Its SEO Content Editor helps assess meta titles and descriptions, H2 and H3 tags, and answer ‘People Also Ask‘ questions. The tool is suitable for solo content creators or companies with smaller teams.

Features:
- Outline Builder
- Concepts
- Workflows
- SEO Content Editor
- Internal linking
Plans Pricing

Starter $19/Month

SEO Writer $79/Month

SEO Wizard $159/Month

Custom Plan Custom

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8. NeuronWriter

Website neuronwriter.com

Rating 4.4

Platform Web

Best For Marketers and agencies

NeuronWriter – Top AI SEO Tools

NeuronWriter is an AI-powered content tool that helps content writers create excellent articles and social media posts for improved search engine rankings. The tool’s AI Writer generates AI-written content for more efficient writing and SEO optimisation.

NeuronWriter leverages data on Google SERPs, competition insights, and natural language processing (NLP) to create effective content related to your target keyword. The tool also offers features such as internal linking recommendations, competitor analysis, and AI reports to further enhance your SEO strategy.

The platform supports over 170 languages, has a Document Management system, and comes with a content planner function for well-organized SEO campaigns.

Features:
- AI Writer
- Competitor Analysis
- Content Planner
- Custom Columns (analytics)
- Multi-Language Support
- Interoperability
Plans Pricing

Bronze Plan $14/Month

Silver Plan $27/Month

Gold Plan $41/Month

Platinum Plan $55/Month

Diamond Plan $70/Month

In conclusion, these top AI SEO tools can upscale your organic performance and help you achieve higher search engine rankings. Whether you’re a small blogger or a large agency, these tools offer valuable insights, automation, and streamlining features to enhance your SEO efforts. By leveraging the power of AI, you can stay ahead of the competition and drive more organic traffic to your website. It is important to choose the tool that best suits your needs and budget. Each tool has its unique features and strengths, so be sure to explore them thoroughly before making a decision. With the right AI SEO tool in your arsenal, you can unlock new opportunities for growth and success in the traffic-thirsty online era. However, as we have always said – it is about the ‘horses for courses’ approach.

FAQ

What are the best AI tools for SEO rankings?

Here are some of the best AI tools for SEO rankings:
- Semrush
- Surfer SEO
- Alli AI
- RankIQ
- Frase
- Diib
- Outranking
- NeuronWriter
How to use AI for search engine optimization?

AI can boost SEO by optimizing keywords, generating content ideas, analyzing competitors, improving user experience, automating reporting, and personalizing search results.

Does Google SEO punish AI?

No, Google doesn’t punish AI content outright. It focuses on content quality, relevance, and value. If AI-generated content meets these standards, it can rank well. However, low-quality or spammy AI content may be penalized.
November 5, 2024
CPM to CPA: Factors Influencing the Link Building Pricing Model
Backlink is the walking part of SEO. Links from strong domain authority sources are a proven way to improve your ranking on search engines. But it’s not organic all the time. Websites pay for getting links to boost their online presence.

The cost of link building starts with the old Cost Per Mille (CPM) way and moves to new methods based on results. It also helps to get and keep strong backlinks from good-standing sites. Talking about how to use these sites to the finest, one answer might not be enough.

What is Linking Building Pricing?
CPM to CPA, What’s the Cost Difference?
Factors that Influence Link-Building Pricing
What does the Link Building Future look like?

What is Linking Building Pricing?

Building links is about finding various ways to pay. Each one has its own good and knotty parts. Before, people would pay based on cost per mile (CPM). So, being paid for 1,000 views was a major advantage for people who advertise to show their ads, even if others don’t click on them.

However, this way had no guards for actual results. This could cause issues in how we use what we have. Switching to CPC (Cost Per Click), we started focusing on real clicks and they match better with user engagement.

CPM to CPA, What’s the Cost Difference?

This idea of linking costs to what users do doesn’t guarantee the quality or value of visits from clicks, which was again a distinct problem. This led to Cost Per Acquisition (CPA). It offers a performance-based method associated with expenses on actual changes.

The notion is profitable cause it focuses on per-acquisition cost. But, to set up a CPA system, you’ll need good tracking and data skills. This makes it more difficult to get started. To understand the costs of ways to make connections, you need to know how these methods work.

Top 7 Best Link Building Tools You Should Use in 2023

Here is the list of 10 best link building tools of 2023 including ahrefs, semrush, hunter.io and more, to help you build links more efficiently.

StartupTalkyPooja Uniyal

Factors that Influence Link-Building Pricing

The cost of ROI is not just buying links. If the links are not quality links, then it’s no more than trash. Not only this, there are more such factors responsible for the take. Here we go-

Link Building Tactics

Understand Your Goals

Make clear what you want to achieve, like getting a better ranking on search engines, boosting visibility for your brand or getting more website visits from others.

Begin by clarifying your objectives. A good goal helps make search engines notice you, makes your brand strong and brings specific visitors to your website. It is the base for a smart plan to get links.

Research High DA Websites

Find trustworthy websites with strong Domain Authority that are about your special area. Tools such as Moz or Ahrefs can be useful to assist. Use tools like Moz or Ahrefs to find strong websites with good authority that match your area of interest on the internet.

This careful choice is very important to make sure your links come from trustworthy and powerful sources. Focusing on major DA websites improves the trustworthiness and power of your backlinks.

Create High-Quality Content

Make content that helps, fixes issues or amuses. This is very important for getting other websites to link back to yours. High-quality content is the key to successful link-building. Create interesting, helpful and easy-to-share content that connects with your audience and also catches the eye of top-quality websites in your field.

Outreach Strategy

Easily show why your content is important and useful to the people you want to reach. Making a strong connection plan is very important.

Make your message special to show why your content matters and how it fits with what a website might be interested in. Making a real connection is important for good outreach.

Offer Value to Linking Sites

Suggest working together in a good way, like sharing posts, getting expert advice or giving each other help. Go beyond doing just a one-off thing by suggesting teamwork that is good for both sides. If you write for others, give advice as an expert, or share useful information, show how important your content is.

Diversify Anchor Texts

Using different texts for links helps search engines better understand your site and raises its position in rankings. Badly picked link texts can make the value of backlinks less important or make search engines suspicious.

Monitor and Maintain Backlinks

Checking often keeps old links up-to-date and good quality. Not taking care of things may lead to bad connections or hanging out with not-so-good websites.

Analyze and Adjust Strategies

Keeping track of all the time lets us adjust our plans. This helps to make the backlink building better and better. If you don’t change your plans based on results, it could cause things to stop or not work as well as they should.

As you go through the complexities of costing for link building in the next parts, remember these good and bad points to make your plan better. Keep an eye out for a detailed look into the constantly changing world of building connections.

10 Highly Effective Strategies to Build Quality Backlinks in 2024

Building high-quality backlinks in 2024 requires a variety of strategies to increase website’s authority and visibility. Here are key strategies-

StartupTalkyRinky Moolchandani

What does the Link Building Future look like?

Looking at the future, link building will probably join with modern technologies, give more attention to user experience, and be changed by social signals and local SEO. Take on these changes by thinking ahead, and always working to improve your plans as new trends come up.

1. User Experience Integration
- Search engines are starting to pay more attention to making things easier for users.
- Prepare for link-building strategies along with the emphasis on making websites simple to use.
- This implies ensuring that information is important, making sure a website works well on phones and how fast it is.
2. AI and Automation
- AI and automation tools will be used more to find good people, talk to them, and even make content.
- Using these tools can make building connections faster and more precise.
3. Ephemeral Content and Social Signals
- People like social media sites and short-lived content more and more.
- People who work on link building may look for methods to use social signals and engagement measures.
- This is because now search engines are putting social parts into their software on computers.
4. Local SEO Emphasis
- As people look up places more often, local SEO will become very useful for making links on the internet.
- Making friends with important local websites and adding local details in content will be very important.
Backlink Analysis Checklist – How to evaluate quality links?

Making quality Backlinks is a crucial part of SEO. So, here’s a checklist that will help you evaluate the quality of your backlinks.

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Conclusion

In the end, figuring out how much it costs to get links from websites and dealing with getting links from strong sites is a never-ending trip. You need to change and use smart methods. As online areas change, our way of building links must also change.

Start this journey with curiosity—by knowing what you want, studying big websites, making interesting content and helping others, you build a sound plan for getting links. Using different words in links, watching link connections and changing plans based on checks helps keep success going.

FAQ

What is a link-building strategy?

Link-building is creating links to a particular website for better search engine visibility.

What are the objectives of link building?

The core objective is to bring quality traffic and authority to the domain.

What are the benefits of link building?

The major benefits of link building are better domain authority, online presence, brand credibility, and quality traffic.

How do you choose the best link-building method?

Different methods may suit different people, however, some popular methods are backlinking, guest posting, social bookmarking and image submission.

What are the factors in link building?

Common factors which affect link building are domain age, connections, domain authority and quality backlinks.
September 4, 2024
The Ultimate Guide to Cross-Platform Link Building: Tips, Strategies, and Benefits
Today, the world has 6.93 billion smartphone users. You’d agree that content served through social platforms on your phone is something you consume the most. Sharing valuable content on social apps to make connections helps develop a robust online presence.

This cross-platform practice helps build links for your website. It involves content sharing on different platforms and collaborating with workgroups to gain traction on your site. Let’s dive deeper into how cross-platform link-building works and how you can make it successful.

How Cross-Platform Link Building Works?
Linking Building Through Directories and Forums
7 Strategies for Successful Cross-Platform Link Building
5 Advantages of Cross-Platform Link Building

How Cross-Platform Link Building Works?

Creating connections across platforms extends beyond the boundaries of a website encompassing diverse sources from various locations. It involves placing links to websites to redirect users back to your site. This approach does not enhance search engine optimization (SEO). It also fortifies the overall strength of your website.

Social media platforms provide an opportunity to establish connections across networks. Marketers can enhance the visibility of their content by incorporating links from these platforms. Strategically placing links in both bios and posts can significantly drive traffic from media to websites.

Linking Building Through Directories and Forums

As per Reports Published by Authority Hacker, 93.8% of Link builders Believe Link Quality is More Important Than Link Quantity

It is considered that building links through online directories and forums is a better option than guest posts in 2024. But you need to be consistent and legitimate. Joining talks, groups and lists while quietly adding links can help build trust and bring in visitors naturally.

Suppose you have a travelling blog. By putting your blog on TripAdvisor in groups or places, you will get seen by travellers searching for facts. Add a link to your blog in the listing. This will bring users who want tips and suggestions into it. Get involved with people by answering reviews or asking questions gently.

Similarly, for forums, Reddit is a great example. If you choose a subject like AI and marketing, you can join niche groups called subreddits. You share your valuable information related to the niche and even chat with people of similar interests.

How to do it right?
- Do not spam or impose your blog. Rather, try to give hints that answer questions. Add links where they help the talk or provide useful details. This method helps create trust, draws visitors and creates a reputation on these platforms.
- Focus more on the quality of those connections than just their quantity. Search engines have changed over time to spot and give more importance to good links instead of sneaky tricks. So focus on making content that can naturally get links from platforms.
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7 Strategies for Successful Cross-Platform Link Building

1. Use the Power of Social Media Sites Like Twitter, LinkedIn and Facebook

Share interesting stuff with built-in links that take users back to your website or other helpful things. Good headlines and pretty pictures can make these links more interesting, encouraging people to click on them and share.

2. Collaborate and Create With Other Writers and Creators

People love something extra and different every time. Working with other creators to create content that holds the audience is a walking trend. Also, you gain traction from the other creator’s audience and vice versa. It benefits both parties.

3. Be Active on Websites and Communities in Your Niche

Participate in discussions, share knowledge, go live and subtly incorporate resources or tools. This way you contribute to community conversations while gaining backlinks well. LinkedIn’s top voices are the best example of how this strategy can be worked with.

They comment on other posts, create posts and redirect readers to their newsletter and from there find the ones who buy their products and services.

4. Offer Exclusive Information (For Free)

We all love freebies. Whether a product or a piece of information, free feels like we’re gifted. You might have attended several webinars in your niche to gain that one gift (PDF or doc) by glowing your Gmail box. Similarly, make your audience feel special and offer them exclusive value. (PS: Don’t forget to tell them—It’s FREE!)

5. Employ Email Strategies to Connect With Other Websites

Be great with your email marketing skills. Drop emails for collaboration, resource sharing, or guest posting opportunities for potential backlinks.

6. Repurpose Your Content According to Analytics

Optimize your content according to the search analytics. See which topic needs a new visual, and infographics according to the updates. Consider creating YouTube videos and podcasts around that topic to offer fresh content to engage people while providing opportunities for link sharing and connection building.

7. Include Links to Your Newsletters and Emails

These links serve as invitations to the traffic on your site to explore and visit your website. Newsletters and emails are the best way to redirect your viewers to your website or certain blog posts.

5 Advantages of Cross-Platform Link Building

As per Authority Hacker, 79.7% SEO Strategist Consider Link Building as an Important Part of Their SEO Strategy

Content marketing is incomplete without social marketing in this era, where mobile screen time is higher than any other medium.

1. Multiple Sources of Traffic

Connecting between different platforms helps increase traffic. Like, sharing links on social media sites and industry-focused forums plus niche directories helps bring visitors to your website. This mix helps expand your web horizon.

You can relate well with image posts and charts on Pinterest that redirect to a related blog post which draws in users who want to know more about it.

2. Increase Brand Visibility and Recognition

Using platforms to spread the word about your brand will make it better known. This can be done by helping out as a visitor, on sites that team up with people or being written about in business newsletters. These placement spots assist in showing your brand to audiences, leaving a long-lasting effect.

Talking about your product in a newsletter for the business world can help more people know who you are from an audience they want.

3. Improve User Experience

Putting links to extra information or resources on different platforms makes the user experience better. This engagement does not increase satisfaction. It also gets people to spend more time with your content or brand.

Think of how links in the description of a YouTube video take you to resources or products and you end up at some other platform buying their product. We call it a smooth user experience.

4. Increase Content Syndication

Building connections across different platforms lets your content reach more people by helping them share it with others. When you change your content for different places and add links back to where it came from, the chance of more people sharing your stuff goes up. This makes it go viral.

For example, turning a blog post into a SlideShare presentation that includes links pointing back to your website makes people interested in knowing more details by visiting your site.

5. Establishment of Trustworthiness

Putting links to websites or working with others makes you a familiar face. By giving input and adding related links, you show yourself as a knowledgeable person. This helps gain respect and trust from the people who listen to you.

To make yourself better known and gain trust in your trade, a good way is to tell people about yourself. Make your profile on your blog and other social platforms about what you do. You can show your skills by including links to your website.

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Conclusion

Cross-platform links have left a deep imprint in the fast-paced world of social media marketing. This involves going beyond the traditional and primary techniques and focusing primarily on quality. The advantages are numerous.

Businesses and content creators may broaden their reach with the help of diversifying traffic sources and by improving brand awareness by linking across platforms.

This strategy is not only about the collection of links but also about developing a network of connections that enriches user experiences, which is a major source of growth in the fast-growing social market.

FAQs

What are the types of links?

Generally, there are three types of links, Internal links, External links and Backlinks.

Is link building still relevant to SEO?

Yes, even in 2024, link building is still relevant to SEO because link building is still considered an important ranking factor.

What is meant by Backlinks?

Backlinks are typically external links to a website or webpage that are crucial for SEO while also indicating to Google the quality of your content.
August 14, 2024