Tag: SendPulse

10 Best SMS Marketing Software & Tools for 2025

In the age of digital communication, where the power of connection lies at our fingertips, SMS marketing has emerged as a potent tool for businesses to engage with their audience on a personal level. As the demand for effective mobile communication strategies intensifies, the realm of SMS marketing tools has blossomed with innovation. From automating campaigns to tracking results, these tools have revolutionized the way brands reach out to their customers.

Welcome to our comprehensive blog on the “Top SMS Marketing Tools” In this digital age where every character matters, we explore the tools that empower businesses to harness the potential of SMS marketing. From automating campaigns to personalizing interactions, these tools offer an array of features to enhance your outreach strategy.

This blog will navigate you through the best SMS marketing tools available. Join us as we uncover the technology behind impactful messaging and discover how these tools can elevate your marketing endeavors.

Best SMS Marketing Software

S.No	Software	Key Features	Pricing (Starting From)
1	Attentive	Personalized SMS campaigns, advanced segmentation, automation tools	Custom Pricing
2	TextMagic	Bulk SMS, 2-way messaging, API integration	$0.04 per SMS
3	Trumpia	SMS, MMS, email campaigns, smart automation	$94/month
4	SlickText	Drip campaigns, text-to-join, list growth tools	$29/month
5	Message Launch	Event reminders, real-time analytics, contact management	$49/month
6	Omnisend	Omnichannel marketing (SMS + Email), automation workflows	$16/month
7	SendPulse	SMS, email, chatbots, multi-channel campaigns	$6.4 per 100 SMS
8	JookSMS	Global SMS delivery, scheduling, reporting tools	$25/month
9	EZ Texting	Text alerts, MMS marketing, integrations with CRM	$25/month
10	Birdeye	SMS campaigns, review management, customer engagement tools	Custom Pricing

Attentive

Website	www.attentive.com
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Personalized mobile messaging

Attentive is a mobile marketing platform that specializes in SMS marketing and personalized messaging. It enables businesses to engage with their customers through targeted and personalized text message campaigns. By using customer data and behavior insights, Attentive helps businesses create and deliver relevant and timely messages to their audience. This platform is particularly effective for e-commerce, retail, and other industries looking to enhance customer engagement and drive sales through mobile messaging strategies.

Features of Attentive

With the Attentive SMS marketing tool, users can easily create and send messages in just a few steps. The tool facilitates templates and automation features to help launch SMS campaigns.
Users can use mobile keyword opt-in to build an SMS list. Customers can text a keyword to a dedicated number to subscribe to their SMS list.
With the segmentation feature, Attentive lets users categorize their SMS subscribers based on specific tags or attributes.
With the Attentive AI feature, users can access robust automation capabilities for creating automated SMS workflows triggered by particular events.

Attentive – Conversational SMS Marketing Platform

Attentive Pros	Attentive Cons
The platform is easy to use and effective for SMS marketing campaigns.	Needs stronger integration with third-party platforms like Klaviyo, Mailchimp, etc.
Attentive offers impressive customer service.	Limited customer segmentation available.
Offers premium features with a user-friendly interface.	Difficult for users to make edits to SMS campaigns.
Attentive University series provides valuable learning from industry influencers.	Limited analytics restrict full customization and targeting.

Attentive Pricing

Attentive offers custom pricing plans. Please contact vendor for pricing details.

TextMagic

Website	www.textmagic.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Getting started quickly with an SMS service

TextMagic offers a comprehensive business text messaging solution, facilitating the bulk sending of notifications, alerts, reminders, confirmations, and SMS marketing campaigns. It empowers companies to schedule and dispatch SMS messages in bulk as required. The tool also provides a convenient categorization and list system for sorting contacts, enabling effective customer segmentation. Additionally, TextMagic enhances contact list growth through user-friendly subscribe forms that capture website visitor details.

The platform accommodates messages of up to 918 characters, surpassing the standard 160-character limit. It further offers the option to attach Word or PDF files and images to messages. The automation of incoming SMS processing is facilitated by customizable rules and auto-replies, with the seamless addition of new subscribers to the contact list.

Features of TextMagic

Send Text Online features enable users to send a text online to their staff and customers and import contacts, and manage lists through the TextMagic account.
Zapier SMS Integrations feature can connect TextMagic with third-party applications to automate businesses.
The platform’s Email to SMS feature allows users to send texts from an email by converting an email into a text message and delivering it.
The Schedule Text Messages feature can schedule important SMS reminders, campaigns, alerts, and notifications online.

TextMagic Pros	TextMagic Cons
The billing structure of TextMagic comes with an auto balance.	Sometimes, uploading contacts by pasting leads to incorrect name entries.
User-friendly interface, easy to use and navigate.	The platform offers poor customer service.
Allows converting emails into text messages and sending as SMS.	Contact management functionality can be simplified.
Users can easily and quickly import contact lists.	The application is only available on the browser.

TextMagic Pricing

Plan for United States	Price per text
Text messages	$0.049 USD
MMS	$0.08 USD
Lookup	$0.04 USD

Start Using Textmagic Now

Trumpia

Website	www.trumpia.com
Rating	4.3 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Multichannel SMS Marketing & Text Messaging Automation

Trumpia is a multi-channel marketing automation platform that enables businesses to engage with their customers through various communication channels, including SMS, MMS, email, voice, and social media. It offers a comprehensive suite of tools for creating and managing targeted marketing campaigns, sending personalized messages, and automating customer interactions. With features like mobile keywords, automated workflows, and detailed analytics, Trumpia helps businesses enhance their customer engagement and drive results through effective and integrated communication strategies. It caters to industries such as retail, hospitality, healthcare, and more, providing a unified platform for reaching and connecting with customers across different channels.

Features of Trumpia

With the Mobile Keywords feature, users’ subscribers can text to opt-in for their messages, and Trumpia automatically captures and stores their phone numbers in the users’ database.
Online Sign-up Pages is another feature that lets contacts opt into a user’s messaging program by filling out an online form.
The Trumpia Import Contact feature makes it easy to add subscribers’ contact information into its system enabling users to use it with its texting software features.
The platform’s Data Capture feature allows users to text questions to their subscribers and automatically capture their responses in the database.
QR Codes feature facilitates unique barcodes, making it easier for subscribers to opt in by scanning them with their phones.

Trumpia Pros	Trumpia Cons
The platform is simple and easy to use for even beginners.	Lacks the feature to send opt-ins directly to the user’s email address.
Many small businesses find Trumpia cost-effective.	API functionality is not easy to set up with CRM.
Easy to pull text opt-ins and opt-outs from the platform.	Can be expensive for large organizations sending many texts per month.
Seamlessly blends multiple channels to reach customers.	Occasional outages and no alerts for failed monthly payment processing.

Trumpia Pricing

Plan	Yearly Price	Monthly Price
Core	$94/month	$118/month
Advance	$159/month	$199/month

SlickText

Website	www.slicktext.com
Rating	4.9 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Collecting phone numbers and advanced marketing

SlickText is a user-friendly SMS marketing platform that provides businesses with tools to create and manage effective SMS marketing campaigns. It offers an intuitive interface that allows users to easily navigate and utilize the platform without requiring assistance from sales representatives. SlickText includes essential features such as text-in keywords, campaign management, autoresponders, and more.

Prominent organizations such as ESPN and FedEx have adopted SlickText for their SMS marketing needs, underscoring its reliability and effectiveness. Overall, SlickText serves as a practical solution for businesses seeking to leverage SMS marketing for customer engagement and communication.

Features of SlickText

Subscriber List Building feature provides users access to various subscriber list-building options, including keywords, opt-in links, web forms, marketing flyers, etc.
With the Segmentation feature, businesses can send highly targeted, relevant text messages to segmented customers.
Users can effortlessly create messages in SlickText by creating unlimited custom fields, promo codes, and coupons.
Campaign Building feature provides users access to several types of campaigns, including custom campaigns, surveys, drip campaigns, and promotions.
With the platform’s Two-Way Conversations feature, businesses can have one-on-one engagement with their subscribers.

SlickText Pros	SlickText Cons
The platform’s web forms are highly effective in capturing subscribers’ information.	It’s one of the most expensive SMS marketing tools.
Offers unlimited custom fields for better segmentation and personalization.	Not as specialized for e-commerce businesses compared to other SMS marketing solutions.
SlickText’s analytics provide detailed reports for every campaign and automation.	Limited native integrations apart from Zapier.
Users can schedule texts to be sent at their preferred times.	Poor customer support, including issues with canceling accounts.

SlickText Pricing

Plan	Price
14 Days Trial	Free
The Basic	$29/month
The Step Up	$49/month
The Lil Bro	$79/month
The Big Bro	$139/month
The Boss	$189/month
The Albatross	$350/month
The Whale	$750/month
The Monstro	$1250/month
Enterprise	Custom Pricing

Message Launch

Website	www.messagelaunch.com
Rating	NA
Free Trial	Available
Platforms Supported	Web
Best For	Managing email and text marketing campaigns

Message Launch is a comprehensive SMS marketing tool that empowers businesses to create and execute effective mobile marketing campaigns. It provides a wide range of features, including automation, personalization, and audience segmentation, to help businesses engage with their customers through targeted text messaging. Among its dynamic SMS capabilities are keywords, reminders, and mass texting, streamlining marketing efforts.

Message Launch enables users to design and send messages, set up automated responses, and track campaign performance. It caters to various industries and businesses of different sizes, offering a user-friendly platform to enhance customer communication and drive results through SMS marketing strategies.

Features of Message Launch

Appointment Reminder Text allows users to automatically send highly targeted and relevant messages to their customers to remind them of an appointment or event.
The auto Response feature of Message Launch sends an automated text message response when a customer texts in the user’s keyword.
The platform’s Click-Through Tracking feature allows users to embed links into their messages and track whether a subscriber clicked it.
With Text Message Drip Campaign, users can access a collection of time-based triggers and actions to initiate a text message to be sent automatically.
The Mass Texting feature enables users to send a targeted message to many people.

Message Launch Pros	Message Launch Cons
Message Launch is an affordable SMS marketing solution.	Message Launch can improve its customer service.
The platform allows businesses to send and receive texts and emails.	Many beginners find it relatively difficult to understand the platform’s functionalities.
Businesses can send laser-targeted messages to cater to subscribers’ interests.	The platform lacks powerful integrations with third-party applications.
Users can quickly build their contact database and automatically capture more information.

Message Launch Pricing

Plan	Yearly Price	Monthly Price
Mercury	$8.99/month	$9.99/month
Venus	$17.99/month	$19.99/month
Neptne	$44.99/month	$49.99/month
Jupitor	$89.99/month	$99.99/month
Large Plans	Custom Pricing	Custom Pricing

Omnisend

Website	www.omnisend.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Automated email and SMS marketing campaigns

While Omnisend is primarily known for its email marketing and automation capabilities, it also extends its services to text message marketing.

It offers a comprehensive set of tools to create, automate, and optimize marketing campaigns across various channels, including email and SMS. Omnisend enables businesses to segment their audience, personalize messages, and send targeted campaigns to improve customer engagement and drive sales.

With features like automation workflows, product recommendations, and abandoned cart recovery, Omnisend aims to enhance the effectiveness of e-commerce marketing efforts. It provides a unified platform for businesses to create a seamless customer experience and maximize their marketing impact in the e-commerce realm. Omnisend is one of the best free SMS marketing software.

Features of Omnisend

Omnisend’s Automation Library has pre-built workflows for each step of businesses’ customer journey, and its drag & drop workflow editing makes sequencing easy to adjust and visualize.
Segmentation features use contact data to personalize user messages, improve targeting, and increase conversions.
Popups and Forms feature enables users to capture their visitors’ contact details with customizable, TCPA & GDPR compliant forms.
With the Reporting feature, users can view their aggregate sales, performance metrics, and detailed, automated reports.

Omnisend Pros	Omnisend Cons
The platform provides a campaign booster to help businesses improve open and click rates.	Only the Enterprise plan offers unlimited users and email options.
Omnisend is a perfect tool for gathering post-sale customer feedback.	It can be initially tricky to set up Omnisend.
Businesses can reduce manual tasks by using pre-built marketing automation workflows.	The platform can offer more sample templates and campaigns.
Omnisend facilitates integrated SMS automation.	Sometimes, the product picker might not work when using the tool.

Omnisend Pricing

Plan	Price
Free	$0
Standard	$16/month
Pro	$59/month

Try Omisend For Free Now

SendPulse

Website	Sendpulse.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email, web push, SMS and Facebook chatbots on one platform

SendPulse is a comprehensive marketing automation platform that enables businesses to engage with their audience through various communication channels. It offers tools for email marketing, SMS marketing, web push notifications, and more. With SendPulse, businesses can create and manage integrated marketing campaigns that combine different communication channels to reach their target audience effectively. The platform also provides features like automation, personalization, and analytics to optimize campaign performance. Whether you’re focused on email campaigns, SMS notifications, or web push messages, SendPulse offers a unified solution to enhance customer engagement and drive results across multiple channels.

Features of SendPulse

Sender name features help businesses improve brand awareness by sending SMS campaigns comprising a sender name.
With the Personalized SMS feature, users can add the recipient’s name and other information to each SMS and customize them.
Users can evaluate the results of their SMS campaigns by analyzing the statistics on opening and delivering each message they send out.
API Integration feature allows users to use the platform’s API to integrate SMS messaging with their website, software, or CRM system.
With SMS Autoresponders, businesses can reach customers at multiple touchpoints while implementing a multichannel marketing strategy.

SendPulse Pros	SendPulse Cons
SendPulse enables users to deliver messages in any language to more than 1,000 mobile operators worldwide.	The platform’s drag-and-drop editor lacks some functionalities.
Users find SendPulse super easy to use.	SendPulse offers fewer pre-loaded templates.
The SMS marketing application offers fast and excellent customer support.	Initially, the platform can take a lot of time to approve emails.
SendPulse is a budget-friendly SMS marketing solution.	SendPulse’s API functionality is very complicated.

SendPulse Pricing

Plan	Yearly Price	Monthly Price
Free	Up to 500 subscribers	Up to 500 subscribers
Standard	$6.40/month	$8/month
Pro	$7.68/month	$9.60/month
Enterprise	$10.75/month	$13.44/month

JookSMS

Website	www.jooksms.com
Rating	4.8 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Bulk messaging and contact management

JookSMS is a user-friendly SMS marketing tool that empowers businesses to easily manage and execute their SMS marketing campaigns. It offers features like bulk messaging and contact management, allowing businesses to efficiently communicate with their audience. JookSMS aims to simplify the process of reaching customers through text messages, making it a practical solution for businesses looking to engage their audience through SMS marketing strategies.

Numerous businesses employ JookSMS as their preferred SMS text messaging platform, driving business growth through effective communication strategies.

Features of JookSMS

API Integrations feature allows users to integrate JookSMS with their websites or applications.
The platform’s Shortlink feature helps users keep track of their SMS campaign conversions.
The Widgets feature allows users to use the platform’s white label widget on their websites to let visitors sign up for their SMS list.
JookSMS’ Triggers feature allows users to receive an email when they get an SMS from their VIP client. It can also send an auto-reply to the customers.
The Mass Texting feature allows users to send a customized text to many people.

JookSMS Pros	JookSMS Cons
The platform doesn’t allow spam; users can expect their SMS to be received on their contact phone.	Minor bugs tend to pop up from time to time when using JookSMS.
JookSMS offers one-on-one assistance in setting up users when they are having difficulties.	The platform facilitates limited integrations.
The platform offers a 30-day free trial to its users.	It might not be compatible with large enterprises’ SMS campaigns.
Businesses can kick start their marketing campaign with SMS marketing by availing discounted rates on bulk SMS.

JookSMS Pricing

Plan	Yearly Price	Monthly Price
Prepaid	Starting From $0.026 Per SMS	Starting From $0.026 Per SMS
Basic	$275 ($0.024 Per SMS)	$25 ($0.024 Per SMS)
Gold	$550 ($0.022 Per SMS)	$50 ($0.022 Per SMS)

EZ Texting

Website	www.eztexting.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Mobile
Best For	Text alerts, MMS marketing, and CRM integrations

EZ Texting is popular for its simple interface and strong SMS marketing features. It helps businesses create and manage successful campaigns with tools like mass texting, MMS, keyword campaigns, and detailed analytics.

Key Features

Bulk SMS and MMS messaging
Keyword-based campaigns for audience engagement
Contact segmentation and list management
Scheduled messaging and reminders
Integration with CRM and other marketing tools

EZ Texting Pros	EZ Texting Cons
Easy to use with various effective SMS marketing tools	Costs can increase significantly with higher volume usage
Supports keyword campaigns and CRM integrations	Limited advanced automation compared to some competitors
Offers customizable templates for quick campaign setup	International messaging options are restricted in certain plans
Provides strong analytics and reporting for performance tracking	Some features require higher-tier plans to access fully

Pricing

Plan	Yearly Price	Monthly Price
Value	$240 ($20/month)	$24/month
Essentials	$480 ($40/month)	$49/month
Premium	$720 ($60/month)	$79/month
Custom	Custom Pricing (Contact Sales)	Custom Pricing (Contact Sales)

Birdeye

Website	www.birdeye.com
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Mobile
Best For	SMS campaigns, customer reviews, and engagement management

Birdeye is an all-in-one platform that helps businesses improve customer engagement and reputation management through SMS. It offers a unified inbox to manage conversations, pre-made templates for mass messaging, and two-way texting to increase customer loyalty.

Key Features

Collect customer feedback
Sentiment analysis for better insights
Custom reports and dashboards
Contact management
3,000+ integrations
Mobile app support

Birdeye Pros	Birdeye Cons
Easy-to-use interface with powerful engagement tools	Pricing is not transparent and may be expensive for small businesses
Supports mass and two-way messaging	Advanced features can have a learning curve
Strong integrations with multiple platforms	Limited customization in lower plans
Great for managing online reviews and reputation	Some integrations require higher-tier subscriptions

Pricing

Plan	Yearly Price	Monthly Price
Starter	$299/month (billed annually)	$389/month (billed monthly))
Growth	$349/month (billed annually)	$454/month (billed monthly)
Dominate	$449/month (billed annually)	$584/month (billed monthly)

Conclusion

As we wrap up our exploration of SMS marketing tools, we’ve learned how they can make a big difference. These tools allow businesses to connect with people directly on their phones, sending messages that matter. Whether it’s special offers or reminders, these tools offer lots of ways to talk to customers. Remember, even though our journey ends here, the power of SMS marketing keeps going. It’s all about staying connected and making things happen in today’s fast digital world.

FAQ

What is SMS marketing?

SMS marketing involves using text messages to communicate with customers, delivering promotions, alerts, reminders, and more directly to their mobile devices.

Why should businesses use SMS marketing software?

SMS marketing software offer efficient ways to reach customers instantly, engage them with personalized messages, and drive conversions.

How to use SMS marketing software?

To use SMS marketing software, create campaigns, import contacts, compose personalized messages, and schedule or send messages to engage your audience effectively.

Is SMS marketing effective?

Yes, SMS marketing can be highly effective in engaging customers with immediate, concise, and personalized messages.

How do I choose the right SMS marketing software for my business?

Consider factors such as your business size, budget, required features, and ease of use when selecting a SMS marketing software that aligns with your needs.

What is the best time to send SMS for marketing or campaign?

The best time to send SMS for marketing or a campaign is typically during mid-morning or early afternoon on weekdays, avoiding late evenings and weekends for optimal engagement.

What makes a great SMS app?

A great SMS app offers user-friendly interface, automation capabilities, personalization options, analytics, and the ability to manage contacts efficiently.

August 6, 2025

Top Email Marketing Tools and Platforms: Best Email Campaign Software for Startups and Businesses

The products and services offered by a company are what make for its business. But what opens new doors for the growth of a business is its marketing.

During the traditional days of commerce, businesses used to spend a lot of money on their marketing. It involved giving ads on the radio, television, and more. No doubt, these ways are still relevant for some. But, with the changing times and increased levels of modernization, new ways of marketing are preferred. These include email marketing, social media marketing, influencer marketing, etc.

One such form that has now been in use for quite a long time is Email Marketing. It is a simple and effective marketing strategy that every business likes to invest in.

Nowadays, many email marketing tools are available in the market, which makes email marketing simplified. So, if you are someone who needs to reach out to your potential customers or existing customers via email, we have compiled a list of the top 11 amazing email marketing tools that you can use to simplify your work.

But before you proceed, have a look at some of the important strategies mentioned below that experts suggest for the success of any email marketing campaign.

Email Marketing- An Overview

Email marketing is one of the most prominent strategies of modern marketing. It means sending emails to a targeted audience to market your product or services. Such emails include information related to advertisements, the launch of something new, discounts and offers, coupons, newsletters, and more. Simply, this technique means making use of emails for commercial purposes to induce sales.

Certain points should be kept in mind while indulging in this strategy. For example-

Always keep your content clear, concise, and interesting.
Create an intriguing headline. This is what will grab the audience’s attention and make them open your email.
Include all the details that you think are relevant for the audience to know about.
Keep the design mobile-friendly, since a large number of people use their phones to open the mail.

All this included in the strategy can help a business attract new potential customers. Also, it helps in maintaining the existing ones.

Best Email Marketing Tools

S.No	Company	Key Features	Email Marketing Focus
1	Mailchimp	Automation, Templates, A/B Testing	All types of businesses
2	HubSpot	CRM Integration, Workflows, Analytics	Inbound marketing & sales
3	SendinBlue	SMS + Email, Marketing Automation, Segmentation	Small to medium businesses
4	EngageBay	CRM + Email Marketing, Sales Automation	Small businesses & startups
5	Keap	CRM, Marketing Automation, Lead Management	Small businesses & service-based
6	Drip	E-commerce Focus, Automation, Personalization	E-commerce businesses
7	Moosend	Automation, Analytics, Templates	SMBs and eCommerce
8	MailJet	Transactional + Marketing Emails, API Access	Developers and marketers
9	iContact	Easy Email Creation, Autoresponders	Small and mid-sized businesses
10	Campaign Monitor	Drag & Drop Editor, Analytics, Segmentation	Agencies and SMBs
11	SendPulse	Multi-channel: Email, SMS, Web Push	Multi-channel marketers
12	Omnisend	SMS + Push + Email, Pre-built eCommerce Flows	E-commerce businesses
13	Zoho Campaigns	Templates, Segmentation, CRM Integration	Small businesses & Zoho users
14	Klaviyo	Advanced Segmentation, SMS, Native Integrations	E-commerce businesses
15	Email Octopus	Amazon SES Powered, Simple Interface	Budget-friendly email marketing

Number of Emails Sent and Received Per Day Worldwide

Mailchimp

Foundation Year	2001
Rating	8.1 out of 10
Starting Plan	Free

It is one of the greatest service providers when it comes to email marketing. Mailchimp helps small businesses, entrepreneurs, and brands with their commercial marketing.

Mailchimp Tutorial for Beginners

Mailchimp’s Major Features Include:

Email creation tools, like templates and layouts.
Tools for creating ads and landing pages. Create ads with Mailchimp Ad Builder. Users can start running ads through Mailchimp by connecting their digital ad platforms, like Facebook, Instagram, etc., to Mailchimp.
Audience Management options.
Tools for automating emails.

Mailchimp Pricing Plans

Essential	770 INR/month
Standard	1,150 INR/month
Premium	23,000 INR/month

Mailchimp’s pricing plans start free of cost and also offer paid plans under the names Essential (770 INR/month), Standard (1,150 INR/month), and Premium (23,000 INR/month). One can select depending on their requirements.

SendinBlue

Foundation Year	2007
Rating	7.1 out of 10
Starting Plan	Free

SendinBlue offers not just amazing Email marketing tools, but also several others like Chat, SMS marketing tools, CRM, and tools for designing landing pages and running Facebook ads. SendinBlue is a perfect option for SMBs (small and midsize businesses).

SendinBlue Email Marketing Tool’s Major Features Include:

Get access to Interesting email templates or design emails from scratch to reflect your brand identity.
Advanced Email personalization options.
Save your contacts in SendinBlue, Group them according to different criteria, and target them in different styles for better conversion.
Accurate Statistics that help you improve your email marketing campaigns.

SendinBlue Pricing Plans

Lite	1,510 INR/month
Premium	3,895.5 INR/month
Enterprise	Custom Plan

SendinBlue offers an unpaid plan. Other plans with more features include Lite (1,510 INR/month), Premium (3,895.5 INR/month), and Enterprise (a custom plan according to the requirement). The prices mentioned are for a monthly email volume of 20k. Prices will increase with the increase in email volume.

Here is a screenshot of SendinBlue’s Pricing Plans and the features covered under these pricing plans-

SendinBlue Pricing Plans and the features under these pricing plans

HubSpot

Foundation Year	2005
Rating	8.5 out of 10
Starting Plan	Free

It is the most favorable preference for many when it comes to email marketing. HubSpot is a great platform that helps companies expand their business and acquire a strong consumer base via marketing. Hubspot has a lot to offer. Email marketing, landing page design, ad management, analytics, SEO tools, social media tools, content creation tools, helpdesk tools, Content management tools, and operations software are some of the tools offered by Hubspot.

How to Master Email Marketing

Here, let’s have a look at some of the features of the email marketing tools by Hubspot.

Features of Hubspot Email Marketing Tool:

Goal-based email templates and free templates to choose from.
Drag and drop editors that help you customize your emails.
Personalize emails on the basis of Subscribers’ lifecycle stage and other available parameters.
Hubspot email marketing tool is connected to the Hubspot CRM so that your email marketing campaigns are designed based on your customer data.

Hubspot Pricing Plans

Starter	$ 45/month
Professional	$800/month
Enterprise	$3,200/month

Hubspot offers many of its services in its free-of-cost plan. It also offers more professional email marketing packages. Pricing Plans for Hubspot’s Marketing Hub( which includes email marketing and other marketing-related tools) are Starter ($ 45/month), Professional ($800/month), and Enterprise ($3,200/month) when billed annually.

EngageBay

Foundation Year	2017
Rating	7.5 out of 10
Starting Plan	Free

Engagebay offers a reasonable packaged deal that offers you solutions for marketing and sales, CRM, and Customer service. The platform is most suitable for small businesses.

Features of Engagebay Email Marketing Tool:

Choose from a wide array of email marketing templates or create your own personalized template.
Drag and drop email builder with text editors and design elements to help you create engaging emails.
Easily track the performance of your email marketing campaigns.
Email automation options.

Engagebay Pricing Plans

It offers a free plan. Other email marketing packages include:

Basic	$10.39 per user/month
Growth	$27.99 per user/month
Enterprise	$55.99 per user/month

Basic – $10.39 per user/month when paid Biennially. Growth – $27.99 per user/month when paid Biennially. Pro- $55.99 per user/month when paid Biennially.

Here is a screenshot of the Pricing Plans of the Engagebay email marketing tool, and the features offered under each plan-

Engagebay Marketing Tools - Pricing Plans — Engagebay Email Marketing Tool – Pricing Plans

Keap

Foundation Year	2001
Rating	8.3 out of 10
Starting Plan	$59 per month

Keap is a popular name in the field of email marketing services. It is like a package deal that will deal with all your marketing demands. Besides an amazing email marketing tool, Keap also offers a bundle of solutions like E-commerce and payments, Reporting, analytics, CRM, Appointment Scheduling solutions, and more.

Features of Keap – Best Email Marketing Tools Include:

Contact segmentation options.
Options for sending Automated and personalized emails.
Beautiful Templates.
A/B testing, reporting, and analytics features ensure that the email campaign becomes a success.

Keap Pricing Plans

Pro	$129/month
Max	$199/month
Classic	Custom Plans

It provides a free trial of its services for fourteen days. Keap offers 3 email marketing service packages – Pro, Max, and Classic. Pro Plans cost $129/month when paid annually, and Max Plans cost $199/month when paid annually. The Classic Plan is for big companies, and the price is customized as per the needs of the business. The screenshot below shows the features offered under Pro and Max Plans-

Keap Pricing Plans | Best Email Marketing Service

Drip

Foundation Year	2012
Rating	7.9 out of 10
Starting Plan	$19 per month

Drip develops mailing software that will help you expand your audience and sales. It focuses on developing strong relationships with B2C customers. The main aim is to associate the company’s order management system with the marketing system to ensure better sales.

Major features of Drip email marketing tools are:

Tools to create interesting branded emails.
Users can automate emails by using Drip’s pre-built playbooks based on e-commerce best practices. Users can also design their own flow of mail from scratch.
Powerful email segmentation and personalization options.
Unlimited testing options that let users test their email marketing campaigns based on various parameters like subject line, email copy, discount options, and more.

Drip Pricing Plans

Free	14 Days
Monthly	$39 per month

One can try its service free of cost for fourteen days. After that, its email marketing packages start from $39 per month. This price will vary as per the contacts on your list.

Moosend

Foundation Year	2011
Rating	8.7 out of 10
Starting Plan	$9 per month

Another popular name on the list is this Moosend, the email marketing service provider. If you want to create effective email campaigns conveniently then Moosend is here for you. Its web interface is so easy to understand that it will make you feel like an expert in the field. This is an affordable email marketing option for startups.

Moosend email marketing tool features-

An advanced personalization option that lets users personalize the emails based on customer behavior.
Tools to create marketing automation emails that reach customers at the right time.
Easy and advanced customer segmentation options.
Testing options that let users master the craft of email marketing.

Moosend Pricing Plans

Free	13 Days
Pro	$9 (per month)
Enterprise	Custom Plans

One can try it for free for the first thirty days. Thereafter, it suggests a Pro plan for $9 (per month). The price ranges according to the number of contacts. It also offers custom email marketing services packages for enterprises.

Below is a screenshot showing the Pricing plans of Moosend when paid annually –

MailJet

Foundation Year	2010
Rating	6.2 out of 10
Starting Plan	Free

Mailjet helps companies with their marketing strategy by improving mailing and its efficient monitoring after being sent.

Mailjet – Best Email Marketing Tool Features:

A user-friendly Email editor to let users create engaging emails.
Build beautiful emails with the team through real-time collaboration.
Design responsive emails that can be easily viewed across all screens.
Email Automation workflows are designed for customers at various stages in the customer journey.
70+ third-party integrations.

Mailjet Pricing Plans

Free	$0/Month
Pro	$15/Month
Premium	$25/Month

It offers a free plan. Other plans include Essential ($15/mo) and Premium ($25/mo), under which users can send up to 15000 emails/month. With the increase in the number of emails, charges also increase. There is also a custom plan.

iContact

Foundation Year	2003
Rating	8.4 out of 10
Starting Plan	Free

iContact offers email marketing software that helps in expanding the potential growth of firms. It provides the best email delivery services all around the world and is a great preference for many small and medium-sized businesses.

iContact email marketing software Features:

Easily import contacts from other platforms.
Email Scheduling options.
Automation based on conditions and customer engagement behavior.
Easy process of designing re-engagement campaigns for disengaged customers,

iContact Pricing Plans

Free	$0/Month
Advanced Plan	$23/month

It provides a free plan for people to try its services. iContact’s Advanced Plan starts at $23/month for 1500 emails. Price increases with an increase in the number of emails.

Campaign Monitor

Foundation Year	2004
Rating	8.1 out of 10
Starting Plan	Free

Another name on the list is Campaign Monitor. It is your go-to solution for creating successful email campaigns. The platform is used by many renowned names like Coca-Cola, Disney, BuzzFeed, and more. It enables you to create and send emails in a way that gives great results.

Campaign Monitor Features:

Drag and drop email builder that lets users customize the emails as per their needs.
Create responsive emails that look great across devices.
Manage the templates in teams. Your teammates can edit only those parts for which he has
Option to connect email marketing with SMS marketing.

Campaign Monitor Pricing Plan

Free	$0/Month
Basic	$9/Month
Unlimited	$29/Month
Premier	$149/Month

It enables people to try its services for free. It comes with three monthly plans: Basic ($9), Unlimited ($29), and Premier ($149). While the Basic plan allows 2500 Emails, the Unlimited and Premier plans can send unlimited emails.

SendPulse

Foundation Year	2015
Rating	8.1 out of 10
Starting Plan	Free

It is an automated platform which is another important name on the list of email marketing software tools. It integrates artificial intelligence to make its services more efficient. It can automatically boost the core metric of email and newsletter opening rates.

Important Features of SendPulse Are:

An email editor that lets users design email templates without any technical knowledge.
Automation 360 is a feature that lets users manage emails, web push notifications, and SMS to customers easily to create a good customer experience.
Tag individuals on your mailing list so that personalized messages can be sent to your contacts.

SendPulse Pricing

Free	$0/month
Standard	$6.40/month
Pro	$7.68/month
Enterprise	$10.75/month

SendPulse email delivery service can be tried in a free-of-cost plan. Plans with more advanced features include Standard, which costs $6.40/month, Pro, which costs $7.68/month, and Enterprise, which costs $10.75/month, when paid annually. SendPulse also has Pay-as-you-go plans, where users pay a fixed price for every email sent.

Omnisend

Foundation Year	2014
Rating	8.5 out of 10
Starting Plan	Free

Omnisend is an email marketing tool made for eCommerce businesses. It helps online stores send emails, SMS, and push notifications to customers. With ready-made workflows, like cart abandonment emails, business owners can set up campaigns quickly. It also offers popups like regular sign-up forms, wheel of fortune popups, and more, so there’s no need for extra tools.

Key Features:

Email, SMS, and push notifications
Facebook custom audience integration
Marketing automation
Pre-built eCommerce workflows

Omnisend Pricing

Free	$0/month
Standard	$11.20/month
Pro	$41.30/month

Zoho Campaigns

Foundation Year	2008
Rating	8.0 out of 10
Starting Plan	Free

Zoho Campaigns is part of Zoho’s powerful marketing suite, offering an easy-to-use email marketing solution with great design templates. It’s simple to navigate, has a fast editor with features like video, polls, and direct Unsplash image uploads, plus good segmentation options. However, the free plan is quite limited; there are no automations, A/B testing, or scheduling, and the email allowance has been reduced.

Easy-to-use email editor
Wide range of email and form templates
Image uploads directly from Unsplash
Integration with other Zoho apps

Zoho Campaigns Pricing

Free	$0/month
Standard	$5/month
Pro	$8/month

Klaviyo

Foundation Year	2012
Rating	8.6 out of 10
Starting Plan	Free

If you have an online store, it’s smart to use an email marketing tool that works well with your eCommerce platform.

Klaviyo is one of the top tools made especially for eCommerce marketing. It is used by over 100,000 online businesses. Setting it up is simple because it connects easily with platforms like Shopify, WooCommerce, and Magento. Klaviyo also offers powerful features to help online stores send better emails and boost sales.

Key Features:

Easy integration with Shopify, WooCommerce, Magento, and more
Advanced email automation for eCommerce
Powerful segmentation to target the right customers
Detailed analytics and reporting

Klaviyo Pricing

Free	$0/month
Email + SMS	$60/month
Email	$45/month

Email Octopus

Foundation Year	2014
Rating	8.2 out of 10
Starting Plan	Free

After Mailchimp, EmailOctopus is another popular email marketing tool. It was originally built using Amazon SES, which handles the email delivery behind the scenes. Now, you don’t have to use Amazon’s servers—you can use EmailOctopus like any other newsletter service.

With EmailOctopus, you can have up to 2,500 subscribers for free and send up to 10,000 emails every month. If you connect your own Amazon account, you can also get up to 3,000 free emails per month for the first year.

Key Features:

Built on Amazon SES for reliable delivery
Option to use Amazon’s free email quota
Simple and easy-to-use interface
Basic automation and segmentation features

EmailOctopus Pricing

Free	$0/month
Pro	$9/month

Conclusion

Marketing is so powerful that it can make a business or even break it. Selecting the right marketing strategy and its right execution is always important. The above-mentioned are the popular email marketing software tools that will help in making your email marketing process simple yet efficient. One can select any of the mentioned tools and their plans depending on the requirements.

FAQs

What is Email Marketing Software?

Email marketing software enables users to create, send, and track emails to their list of subscribers.

Which are the best email marketing tools?

HubSpot
Mailchimp
Drip
iContact
Campaign Monitor
Keap
SendPulse
MailJet
Moosend
SendinBlue

Which is the best affordable option for email marketing?

Moosend, is the best affordable option for email marketing for startups.

Which email marketing software is best for small businesses?

SendinBlue, is the most suitable email marketing software for startups and small businesses.

What are the 4 types of marketing emails?

Newsletters, Acquisition, Retention and Promotional are 4 types of popular email marketing campaigns.

Is email marketing the same as CRM?

CRM helps you manage the relationship with you current and prospective customer. Whereas, email marketing uses automated marketing tools to help you reach customers cost-effectively.
An email marketing tool feeds data to the CRM.

July 30, 2025