Tag: SendinBlue

  • Top Email Marketing Tools and Platforms: Best Email Campaign Software for Startups and Businesses

    The products and services offered by a company are what make for its business. But what opens new doors for the growth of a business is its marketing.

    During the traditional days of commerce, businesses used to spend a lot of money on their marketing. It involved giving ads on the radio, television, and more. No doubt, these ways are still relevant for some. But, with the changing times and increased levels of modernization, new ways of marketing are preferred. These include email marketing, social media marketing, influencer marketing, etc.

    One such form that has now been in use for quite a long time is Email Marketing. It is a simple and effective marketing strategy that every business likes to invest in.

    Nowadays, many email marketing tools are available in the market, which makes email marketing simplified. So, if you are someone who needs to reach out to your potential customers or existing customers via email, we have compiled a list of the top 11 amazing email marketing tools that you can use to simplify your work.

    But before you proceed, have a look at some of the important strategies mentioned below that experts suggest for the success of any email marketing campaign.

    Email Marketing- An Overview

    Email marketing is one of the most prominent strategies of modern marketing. It means sending emails to a targeted audience to market your product or services. Such emails include information related to advertisements, the launch of something new, discounts and offers, coupons, newsletters, and more. Simply, this technique means making use of emails for commercial purposes to induce sales.

    Certain points should be kept in mind while indulging in this strategy. For example-

    • Always keep your content clear, concise, and interesting.
    • Create an intriguing headline. This is what will grab the audience’s attention and make them open your email.
    • Include all the details that you think are relevant for the audience to know about.
    • Keep the design mobile-friendly, since a large number of people use their phones to open the mail.

    All this included in the strategy can help a business attract new potential customers. Also, it helps in maintaining the existing ones.

    Best Email Marketing Tools

    S.No Company Key Features Email Marketing Focus
    1 Mailchimp Automation, Templates, A/B Testing All types of businesses
    2 HubSpot CRM Integration, Workflows, Analytics Inbound marketing & sales
    3 SendinBlue SMS + Email, Marketing Automation, Segmentation Small to medium businesses
    4 EngageBay CRM + Email Marketing, Sales Automation Small businesses & startups
    5 Keap CRM, Marketing Automation, Lead Management Small businesses & service-based
    6 Drip E-commerce Focus, Automation, Personalization E-commerce businesses
    7 Moosend Automation, Analytics, Templates SMBs and eCommerce
    8 MailJet Transactional + Marketing Emails, API Access Developers and marketers
    9 iContact Easy Email Creation, Autoresponders Small and mid-sized businesses
    10 Campaign Monitor Drag & Drop Editor, Analytics, Segmentation Agencies and SMBs
    11 SendPulse Multi-channel: Email, SMS, Web Push Multi-channel marketers
    12 Omnisend SMS + Push + Email, Pre-built eCommerce Flows E-commerce businesses
    13 Zoho Campaigns Templates, Segmentation, CRM Integration Small businesses & Zoho users
    14 Klaviyo Advanced Segmentation, SMS, Native Integrations E-commerce businesses
    15 Email Octopus Amazon SES Powered, Simple Interface Budget-friendly email marketing

    Number of Emails Sent and Received Per Day Worldwide
    Number of Emails Sent and Received Per Day Worldwide

    Mailchimp

    Foundation Year 2001
    Rating 8.1 out of 10
    Starting Plan Free
    Mailchimp - Best Email Marketing Tool
    Mailchimp – Best Email Campaign Tools

    It is one of the greatest service providers when it comes to email marketing. Mailchimp helps small businesses, entrepreneurs, and brands with their commercial marketing.

    Mailchimp Tutorial for Beginners

    Mailchimp’s Major Features Include:

    • Email creation tools, like templates and layouts.
    • Tools for creating ads and landing pages. Create ads with Mailchimp Ad Builder. Users can start running ads through Mailchimp by connecting their digital ad platforms, like Facebook, Instagram, etc., to Mailchimp.
    • Audience Management options.
    • Tools for automating emails.

    Mailchimp Pricing Plans

    Essential 770 INR/month
    Standard 1,150 INR/month
    Premium 23,000 INR/month

    Mailchimp’s pricing plans start free of cost and also offer paid plans under the names Essential (770 INR/month), Standard (1,150 INR/month), and Premium (23,000 INR/month). One can select depending on their requirements.

    SendinBlue

    Foundation Year 2007
    Rating 7.1 out of 10
    Starting Plan Free
    SendinBlue - Top Email Marketing Software
    SendinBlue – Top Email Marketing Platforms

    SendinBlue offers not just amazing Email marketing tools, but also several others like Chat, SMS marketing tools, CRM, and tools for designing landing pages and running Facebook ads. SendinBlue is a perfect option for SMBs (small and midsize businesses).

    SendinBlue Email Marketing Tool’s Major Features Include:

    • Get access to Interesting email templates or design emails from scratch to reflect your brand identity.
    • Advanced Email personalization options.
    • Save your contacts in SendinBlue, Group them according to different criteria, and target them in different styles for better conversion.
    • Accurate Statistics that help you improve your email marketing campaigns.

    SendinBlue Pricing Plans

    Lite 1,510 INR/month
    Premium 3,895.5 INR/month
    Enterprise Custom Plan

    SendinBlue offers an unpaid plan. Other plans with more features include Lite (1,510 INR/month), Premium (3,895.5 INR/month), and Enterprise (a custom plan according to the requirement). The prices mentioned are for a monthly email volume of 20k. Prices will increase with the increase in email volume.

    Here is a screenshot of SendinBlue’s Pricing Plans and the features covered under these pricing plans-

    SendinBlue Pricing Plans and the features under these pricing plans
    SendinBlue Pricing Plans and the features under these pricing plans

    HubSpot

    Foundation Year 2005
    Rating 8.5 out of 10
    Starting Plan Free
    Hubspot - email marketing platform
    Hubspot – Email Marketing Platform

    It is the most favorable preference for many when it comes to email marketing. HubSpot is a great platform that helps companies expand their business and acquire a strong consumer base via marketing. Hubspot has a lot to offer. Email marketing, landing page design, ad management, analytics, SEO tools, social media tools, content creation tools, helpdesk tools, Content management tools, and operations software are some of the tools offered by Hubspot.

    How to Master Email Marketing

    Here, let’s have a look at some of the features of the email marketing tools by Hubspot.

    Features of Hubspot Email Marketing Tool:

    • Goal-based email templates and free templates to choose from.
    • Drag and drop editors that help you customize your emails.
    • Personalize emails on the basis of Subscribers’ lifecycle stage and other available parameters.
    • Hubspot email marketing tool is connected to the Hubspot CRM so that your email marketing campaigns are designed based on your customer data.

    Hubspot Pricing Plans

    Starter $ 45/month
    Professional $800/month
    Enterprise $3,200/month

    Hubspot offers many of its services in its free-of-cost plan. It also offers more professional email marketing packages. Pricing Plans for Hubspot’s Marketing Hub( which includes email marketing and other marketing-related tools) are Starter ($ 45/month), Professional ($800/month), and Enterprise ($3,200/month) when billed annually.

    HubSpot Pricing
    HubSpot Pricing

    HubSpot Business Model: How does HubSpot Make Money
    HubSpot is a platform that offers cloud-based software for inbound marketing, sales, and customer service. Here’s a detailed look at how it makes money.


    EngageBay

    Foundation Year 2017
    Rating 7.5 out of 10
    Starting Plan Free
    Engagebay - Email Marketing Software
    Engagebay – Best Email Marketing Software

    Engagebay offers a reasonable packaged deal that offers you solutions for marketing and sales, CRM, and Customer service. The platform is most suitable for small businesses.

    Features of Engagebay Email Marketing Tool:

    • Choose from a wide array of email marketing templates or create your own personalized template.
    • Drag and drop email builder with text editors and design elements to help you create engaging emails.
    • Easily track the performance of your email marketing campaigns.
    • Email automation options.

    Engagebay Pricing Plans

    It offers a free plan. Other email marketing packages include:

    Basic $10.39 per user/month
    Growth $27.99 per user/month
    Enterprise $55.99 per user/month

    Basic – $10.39 per user/month when paid Biennially. Growth – $27.99 per user/month when paid Biennially. Pro- $55.99 per user/month when paid Biennially.

    Here is a screenshot of the Pricing Plans of the Engagebay email marketing tool, and the features offered under each plan-

    Engagebay Marketing Tools - Pricing Plans
    Engagebay Email Marketing Tool – Pricing Plans

    Keap

    Foundation Year 2001
    Rating 8.3 out of 10
    Starting Plan $59 per month
    Keap - top email marketing tool
    Keap – top email marketing tools

    Keap is a popular name in the field of email marketing services. It is like a package deal that will deal with all your marketing demands. Besides an amazing email marketing tool, Keap also offers a bundle of solutions like E-commerce and payments, Reporting, analytics, CRM, Appointment Scheduling solutions, and more.

    Features of Keap – Best Email Marketing Tools Include:

    • Contact segmentation options.
    • Options for sending Automated and personalized emails.
    • Beautiful Templates.
    • A/B testing, reporting, and analytics features ensure that the email campaign becomes a success.

    Keap Pricing Plans

    Pro $129/month
    Max $199/month
    Classic Custom Plans

    It provides a free trial of its services for fourteen days. Keap offers 3 email marketing service packages – Pro, Max, and Classic. Pro Plans cost $129/month when paid annually, and Max Plans cost $199/month when paid annually. The Classic Plan is for big companies, and the price is customized as per the needs of the business. The screenshot below shows the features offered under Pro and Max Plans-

    Keap Pricing Plans
    Keap Pricing Plans | Best Email Marketing Service

    Drip

    Foundation Year 2012
    Rating 7.9 out of 10
    Starting Plan $19 per month
    Drip email marketing tool
    Drip – Best Email Marketing Platforms

    Drip develops mailing software that will help you expand your audience and sales. It focuses on developing strong relationships with B2C customers. The main aim is to associate the company’s order management system with the marketing system to ensure better sales.

    Major features of Drip email marketing tools are:

    • Tools to create interesting branded emails.
    • Users can automate emails by using Drip’s pre-built playbooks based on e-commerce best practices. Users can also design their own flow of mail from scratch.
    • Powerful email segmentation and personalization options.
    • Unlimited testing options that let users test their email marketing campaigns based on various parameters like subject line, email copy, discount options, and more.

    Drip Pricing Plans

    Free 14 Days
    Monthly $39 per month

    One can try its service free of cost for fourteen days. After that, its email marketing packages start from $39 per month. This price will vary as per the contacts on your list.

    Drip Pricing plans
    Drip Pricing plans

    Moosend

    Foundation Year 2011
    Rating 8.7 out of 10
    Starting Plan $9 per month
    Moosend - email marketing platform
    Moosend – best email marketing tools for startups

    Another popular name on the list is this Moosend, the email marketing service provider. If you want to create effective email campaigns conveniently then Moosend is here for you. Its web interface is so easy to understand that it will make you feel like an expert in the field. This is an affordable email marketing option for startups.

    Moosend email marketing tool features-

    • An advanced personalization option that lets users personalize the emails based on customer behavior.
    • Tools to create marketing automation emails that reach customers at the right time.
    • Easy and advanced customer segmentation options.
    • Testing options that let users master the craft of email marketing.

    Moosend Pricing Plans

    Free 13 Days
    Pro $9 (per month)
    Enterprise Custom Plans

    One can try it for free for the first thirty days. Thereafter, it suggests a Pro plan for $9 (per month). The price ranges according to the number of contacts. It also offers custom email marketing services packages for enterprises.

    Below is a screenshot showing the Pricing plans of Moosend when paid annually –

    Moosend Pricing Plans
    Moosend Pricing Plans

    How to design Drip Email Campaign ?
    In this article, we discuss the strategies to apply drip email campaign according to your needs.


    MailJet

    Foundation Year 2010
    Rating 6.2 out of 10
    Starting Plan Free
    Mailjet - email marketing software
    Mailjet – email marketing software

    Mailjet helps companies with their marketing strategy by improving mailing and its efficient monitoring after being sent.

    Mailjet – Best Email Marketing Tool Features:

    • A user-friendly Email editor to let users create engaging emails.
    • Build beautiful emails with the team through real-time collaboration.
    • Design responsive emails that can be easily viewed across all screens.
    • Email Automation workflows are designed for customers at various stages in the customer journey.
    • 70+ third-party integrations.

    Mailjet Pricing Plans

    Free $0/Month
    Pro $15/Month
    Premium $25/Month

    It offers a free plan. Other plans include Essential ($15/mo) and Premium ($25/mo), under which users can send up to 15000 emails/month. With the increase in the number of emails, charges also increase. There is also a custom plan.

    Mailjet Pricing Plans
    Mailjet Pricing Plans

    iContact

    Foundation Year 2003
    Rating 8.4 out of 10
    Starting Plan Free
    iContact - email marketing tool
    iContact – best email marketing tools for small business

    iContact offers email marketing software that helps in expanding the potential growth of firms. It provides the best email delivery services all around the world and is a great preference for many small and medium-sized businesses.

    iContact email marketing software Features:

    • Easily import contacts from other platforms.
    • Email Scheduling options.
    • Automation based on conditions and customer engagement behavior.
    • Easy process of designing re-engagement campaigns for disengaged customers,

    iContact Pricing Plans

    Free $0/Month
    Advanced Plan $23/month

    It provides a free plan for people to try its services. iContact’s Advanced Plan starts at $23/month for 1500 emails. Price increases with an increase in the number of emails.

    iContact Pricing Plans
    iContact Pricing Plans

    Campaign Monitor

    Foundation Year 2004
    Rating 8.1 out of 10
    Starting Plan Free
    Campaign Monitor - Top Email Marketing Platform
    Campaign Monitor – Top Email Marketing Platform

    Another name on the list is Campaign Monitor. It is your go-to solution for creating successful email campaigns. The platform is used by many renowned names like Coca-Cola, Disney, BuzzFeed, and more. It enables you to create and send emails in a way that gives great results.

    Campaign Monitor Features:

    • Drag and drop email builder that lets users customize the emails as per their needs.
    • Create responsive emails that look great across devices.
    • Manage the templates in teams. Your teammates can edit only those parts for which he has
    • Option to connect email marketing with SMS marketing.

    Campaign Monitor Pricing Plan

    Free $0/Month
    Basic $9/Month
    Unlimited $29/Month
    Premier $149/Month

    It enables people to try its services for free. It comes with three monthly plans: Basic ($9), Unlimited ($29), and Premier ($149). While the Basic plan allows 2500 Emails, the Unlimited and Premier plans can send unlimited emails.


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    SendPulse

    Foundation Year 2015
    Rating 8.1 out of 10
    Starting Plan Free
    SendPulse - Email Marketing Tool
    SendPulse – Email Marketing Tool

    It is an automated platform which is another important name on the list of email marketing software tools. It integrates artificial intelligence to make its services more efficient. It can automatically boost the core metric of email and newsletter opening rates.

    Important Features of SendPulse Are:

    • An email editor that lets users design email templates without any technical knowledge.
    • Automation 360 is a feature that lets users manage emails, web push notifications, and SMS to customers easily to create a good customer experience.
    • Tag individuals on your mailing list so that personalized messages can be sent to your contacts.

    SendPulse Pricing

    Free $0/month
    Standard $6.40/month
    Pro $7.68/month
    Enterprise $10.75/month

    SendPulse email delivery service can be tried in a free-of-cost plan. Plans with more advanced features include Standard, which costs $6.40/month, Pro, which costs $7.68/month, and Enterprise, which costs $10.75/month, when paid annually. SendPulse also has Pay-as-you-go plans, where users pay a fixed price for every email sent.

    Omnisend

    Foundation Year 2014
    Rating 8.5 out of 10
    Starting Plan Free
    Omnisend - Email Marketing Tool
    Omnisend – Email Marketing Service Providers

    Omnisend is an email marketing tool made for eCommerce businesses. It helps online stores send emails, SMS, and push notifications to customers. With ready-made workflows, like cart abandonment emails, business owners can set up campaigns quickly. It also offers popups like regular sign-up forms, wheel of fortune popups, and more, so there’s no need for extra tools.

    Key Features:

    • Email, SMS, and push notifications
    • Facebook custom audience integration
    • Marketing automation
    • Pre-built eCommerce workflows

    Top 10 Email Organisation & Management Tools
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    Omnisend Pricing

    Free $0/month
    Standard $11.20/month
    Pro $41.30/month

    Zoho Campaigns

    Foundation Year 2008
    Rating 8.0 out of 10
    Starting Plan Free
    Zoho Campaigns - Email Marketing Tool
    Zoho Campaigns – Email Marketing Tool

    Zoho Campaigns is part of Zoho’s powerful marketing suite, offering an easy-to-use email marketing solution with great design templates. It’s simple to navigate, has a fast editor with features like video, polls, and direct Unsplash image uploads, plus good segmentation options. However, the free plan is quite limited; there are no automations, A/B testing, or scheduling, and the email allowance has been reduced.

    • Easy-to-use email editor
    • Wide range of email and form templates
    • Image uploads directly from Unsplash
    • Integration with other Zoho apps

    Zoho Campaigns Pricing

    Free $0/month
    Standard $5/month
    Pro $8/month

    Klaviyo

    Foundation Year 2012
    Rating 8.6 out of 10
    Starting Plan Free
    Klaviyo - Email Marketing Tool
    Klaviyo – Top Email Marketing Services

    If you have an online store, it’s smart to use an email marketing tool that works well with your eCommerce platform.

    Klaviyo is one of the top tools made especially for eCommerce marketing. It is used by over 100,000 online businesses. Setting it up is simple because it connects easily with platforms like Shopify, WooCommerce, and Magento. Klaviyo also offers powerful features to help online stores send better emails and boost sales.

    Key Features:

    • Easy integration with Shopify, WooCommerce, Magento, and more
    • Advanced email automation for eCommerce
    • Powerful segmentation to target the right customers
    • Detailed analytics and reporting

    Klaviyo Pricing

    Free $0/month
    Email + SMS $60/month
    Email $45/month

    Email Octopus

    Foundation Year 2014
    Rating 8.2 out of 10
    Starting Plan Free
    Email Octopus - Email Marketing Tool
    Email Octopus – Tools for Email Marketing

    After Mailchimp, EmailOctopus is another popular email marketing tool. It was originally built using Amazon SES, which handles the email delivery behind the scenes. Now, you don’t have to use Amazon’s servers—you can use EmailOctopus like any other newsletter service.

    With EmailOctopus, you can have up to 2,500 subscribers for free and send up to 10,000 emails every month. If you connect your own Amazon account, you can also get up to 3,000 free emails per month for the first year.

    Key Features:

    • Built on Amazon SES for reliable delivery
    • Option to use Amazon’s free email quota
    • Simple and easy-to-use interface
    • Basic automation and segmentation features

    EmailOctopus Pricing

    Free $0/month
    Pro $9/month

    Conclusion

    Marketing is so powerful that it can make a business or even break it. Selecting the right marketing strategy and its right execution is always important. The above-mentioned are the popular email marketing software tools that will help in making your email marketing process simple yet efficient. One can select any of the mentioned tools and their plans depending on the requirements.

    FAQs

    What is Email Marketing Software?

    Email marketing software enables users to create, send, and track emails to their list of subscribers.

    Which are the best email marketing tools?

    HubSpot
    Mailchimp
    Drip
    iContact
    Campaign Monitor
    Keap
    SendPulse
    MailJet
    Moosend
    SendinBlue

    Which is the best affordable option for email marketing?

    Moosend, is the best affordable option for email marketing for startups.

    Which email marketing software is best for small businesses?

    SendinBlue, is the most suitable email marketing software for startups and small businesses.

    What are the 4 types of marketing emails?

    Newsletters, Acquisition, Retention and Promotional are 4 types of popular email marketing campaigns.

    Is email marketing the same as CRM?

    CRM helps you manage the relationship with you current and prospective customer. Whereas, email marketing uses automated marketing tools to help you reach customers cost-effectively.
    An email marketing tool feeds data to the CRM.

  • Top 6 Marketing Automation Software and Tools in 2024

    Marketing is a very important aspect of any business. If your marketing efforts are in the right direction it can increase your brand awareness and conversion rate. Marketers do a lot of things from strategizing content, capturing and nurturing leads, managing customer information, creating advertising campaigns, scheduling tasks, and a lot more.

    All these tasks require a lot of time and energy. Although if you want to save time and boost your productivity and sales you can use top marketing automation softwares to put these tedious tasks on autopilot.

    In 2021, about 51% of companies were using the marketing automation tool and were able to boost their sales productivity by 14.5%.

    80% of marketers saw an increase in their leads and 77% saw an increase in their conversion rates.

    All these stats show us that you should use this best marketing automation tool in your business. Although finding out a perfect marketing automation tool that matches your business needs is a tough job. Don’t worry we are here to help.

    In this article, we will tell you the 6 best marketing automation tools.

    What is Marketing Automation

    HubSpot Marketing Hub

    Rating 4.4/5
    Categories Email Marketing, SEO and Social Media Advertising
    HubSpot Marketing Hub Software- Automation Marketing Tool
    HubSpot Marketing Hub Software

    When you think of the best marketing automation tool HubSpot comes first to mind. The tool has an immense reputation in the market. Using this tool you can streamline your entire business workflow in a single place. No need to switch between different software!

    Using its easy-to-use visual editor you can make targeted workflows for your email campaigns or multi-stage journeys. Its advanced segmentation allows you to decide which audience will get enrolled in which workflows and when.

    The tool provides you with customizable email templates that you can use to write personalized emails with no coding skills. Automate your email campaigns, generate more leads and move your prospects further down the funnel. To send emails to the right people at the right time HubSpot gives you numerous triggers, conditions, and action parameters.

    HubSpot Marketing Hub goes beyond traditional email or SMS automation and provides you with all the tools and utilities through which you can score leads, rotate leads to sales, set up webhooks, and automate data transfer from one team to another.

    Your team will automatically receive notifications if a user performs an important action like putting up a business query in your forum. This will help your team to quickly message the users and convert them into customers.

    HubSpot also provides you with a set of SEO and blog tools. You can set up a drip campaign, manage your social media, build Al-powered live chat, and create forms and landing pages all in one place. The tool integrates with other HubSpot solutions which makes it a killer deal.

    You will also get access to HubSpot Academy where you can learn how to use the tool efficiently and easily. As you can see HubSpot is a stellar marketing automation tool.

    Plan Pricing ($/month)
    Starter $45
    Professional $800
    Enterprise $3200

    Oracle Eloqua

    Rating 3.9/5
    Categories Email marketing campaigns and sales lead generation
    Oracle Eloqua Marketing Automation Tool
    Oracle Eloqua Marketing Automation Tool

    Oracle Eloqua is an all-in-one marketing tool using which you can nurture your leads, get detailed analytics, automate workflows and manage cross-channel B2B marketing campaigns. Segment your users based on web visits, specific attributes, interests, and geography.

    You can easily create campaigns using its drag-and-drop editor. Get stats on what users are doing on your website in real time. Along with this, you can use SMS messaging to send event reminders, product updates, or to get feedback.

    Lead scores are updated in real-time across multiple campaigns based on customer profiles. For accurate lead scores, the tool analyzes the most recent activity of the user and adjusts the scores in real-time.

    Oracle Eloqua has built-in Al that suggests what action you should take for each contact. Find your best-performing products and content. Using Eloqua’s account engagement scoring, find the most engaged users.

    Automate your email campaigns, improve your subject lines using the Al suggestions and find the best time to send emails. Build responsive emails, landing pages, and forms without the need to learn HTML code. Save blocks of content that you often use so you can use them in future campaigns.

    Create dynamic content for your landing pages and emails that adapts and personalizes the messaging based on the user’s behavioral pattern and location. After launching the campaign analyze metrics such as email opens, clickthroughs, form submissions, and more.

    To help your brand in increasing sales, Eloqua will automatically identify and prioritize top-tier accounts that show high-buying opportunities. Get detailed statistics on your dashboard and analyze usage metrics like bulk API activity, native CRM activity, email sends, form submissions, page views, and much more. Monitor and compare all your campaigns.

    Plan Pricing ($/month)
    Basic $2,000
    Standard $4000

    Pardot

    Rating 3.9/5
    Categories Email automation and lead management
    Pardot by Salesforce – perfect marketing automation tool

    If you are in a B2B business then Pardot by Salesforce is a perfect marketing automation software to handle your business operation effectively. Using this automation tool, you can build relationships with your customers and boost your revenue. Pardot provides you with real-time sales alerts, prospect activity tracking, and sales campaign tracking.

    Using the drag-and-drop editor you can build landing pages and forms. Get highly profitable leads using Pardot’s automated lead-scoring functionality. Put your common marketing and sales tasks on autopilot.

    Market Automation Tool – Pardot by Salesforce

    Create dynamic campaigns that adapt to each customer’s activity and buying signals and move them further in the sales funnel. Using built-in sales alerts and assignment triggers your sales team can contact the prospects at the right time.

    Segment your audience based on their preferences and send the right email at the right time using Pardot’s intuitive email editor. The platform has an in-built SPAM analysis tool that will check your email copy against common spam filters.

    Personalize your email copy based on the prospect’s score, grade, title, industry, and job. You can also perform email A/B testing to understand which of your content is resonating more with your target audience.

    The visual reports help you analyze the ROI of your campaigns and empower you to maximize your marketing efforts. Using the engagement and lifecycle reports you can understand your sales performance and analyze where your prospects are getting stuck in the funnel.

    Plan Pricing ($/month)
    Growth $1,250
    Plus $2,500
    Advanced $4,000

    SendinBlue

    Rating 4.5/5
    Categories Email Campaigns, CRM
    SendinBlue Marketing Automation Tool
    SendinBlue – Best Marketing Automation Tool

    Using SendinBlue you can automate all of your tedious marketing efforts, capture leads, segment your audience and send the right message at the right time using email and SMS.

    You can set up a workflow and build a set of rules that triggers an action that you want to take for your prospects. This includes automatically sending emails and SMS, organizing contacts into different lists, and updating your database in real time. Automate lead scoring and perform A/B split testing.

    Set up a CRM in no time and upload all the information that you have about your contacts directly into the CRM contact profile. Create and assign tasks to your teammates and set up deadlines using the CRM.

    Create custom landing pages and forms without any coding skills. Choose from 40+ responsive email templates and easily edit your emails easily using the drag-and-drop editor. Personalize your email copy by adding your prospect’s name to the text.

    You can also use prospects database attributes to make your email more personalized. For example, if you know that a particular contact loves the color yellow you can show different product images with yellow color in the background.

    Segment your contacts list based on the prospect’s preferences, previous engagement or purchase history, and socio-economic or geographical characteristics. You can automatically update your contacts list based on actions your contacts take on your website and email.

    Get detailed email marketing stats and using the in-built Al find the best time to send emails to each recipient. Visually see how your recipients interact with your email using the email heat map functionality.

    Send bulk SMS marketing campaigns to your contacts directly from your database. You can also send transactional SMS order confirmations, shipping updates, password reset, and much more.

    Install a chatbox on your website and answer your user’s questions via Sendinblue Chat Inbox. You can even see on which page of the website the user is currently on directly from the chat box. You can directly use the Facebook ads tool inside SendinBlue.

    Plan Pricing ($/month)
    Lite $25
    Premium $65

    EngageBay

    Rating 4.6/5
    Categories Email Campaigns, Sales Automation, CRM
    Engagebay automation marketing software
    Engagebay automation marketing software

    Most of the tools on this list focus on automating marketing and sales efforts. But, EngageBay automates your support system as well. This allows you to provide top-notch after-sales service to your customers.

    You can set up live chat software on your website. Whenever users initiate a chat your sales team would be instantly notified. Find all the tickets raised by your customers on your dashboard. You can set up standard responses for the tickets. Create support groups based on department or skills and direct your support tickets to the right support groups.

    From the live chat itself you can find out customers’ locations, total pages visited and time spent on the website. Get powerful stats on support tickets and understand what common problems your customers are facing.

    Using EngageBay’s CRM you can send leads from marketing to the sales team, automate your workflow and data entry, schedule meetings, create follow-ups for each lead, and do much more.

    Every interaction with your customer like emails, calls, and meetings gets automatically recorded in the system and presented to you in a timeline format.

    Using the drag-and-drop visual builder you can create marketing and sales workflows. Automate lead scoring based on email opens, link clicks, website visits, etc.

    Create drip email campaigns and personalize emails with contacts’ names, companies, locations, interests, and more. Get notified when users open your email or click a specific link and engage with your customers at the right time to increase the conversion rate.

    Landing pages and forms can also be created easily. You can also send push notifications. Set up pop-ups on your website and show them to your customers when they are about to leave the website.

    Automatically segment your customer’s list based on what actions they take or do not take. Tag customers based on behavioral patterns and run smart personalized marketing campaigns.

    Plan Pricing ($/month)
    Basic $11.99
    Growth $33.99
    Pro $79.99

    ActiveCampaign

    Rating 4.6/5
    Categories Email Marketing, Automation, and CRM
    Active Campaign- Marketing Automation Tool
    ActiveCampaign- Marketing Automation Tool

    ActiveCampaign is a customer experience automation (CXA), which combines transactional email, email marketing, marketing automation, sales automation, and CRM categories.

    If you are specifically looking to automate your email marketing efforts then ActiveCampaign is for you. Most of the marketing automation softwares on this list will help you in automating your email campaigns but, Active Campaign takes email marketing to the next level.

    ActiveCampaign allows you to send a wide variety of emails to your customers: broadcast emails, triggered emails, targeted emails, transactional emails, scheduled emails, and email autoresponders.

    Using the drag-and-drop editor you can create beautiful email campaigns within a few minutes. Segment your audience based on their personal interests, job function, geographic location, website visits, email clicks, products purchased, quiz results, and time since the last purchase.

    You can automatically add tags to your list based on what pages or links they clicked on your website or email.

    Set up forms on your website and collect customers’ personal information, preferences, and more through standard and custom fields. Show forms at the right time based on the user’s behavioral pattern and interests. You can automate email sequences so that as soon as the form is filled the customers will get a series of emails that will nurture them to buy your products.

    Send personalized emails with customers’ personal information like name, city, preferences, purchase history, and a lot more. Active Campaign has 6 email deliverability best practices to ensure that your email lands in the subscriber’s inbox.

    To achieve the highest email deliverability the tool will automatically review and remove inactive email addresses. It has pre-built automation and re-engagement campaigns that help you in engaging with your customers constantly. The tool has an in-built spam checker as well.

    You can easily send double-opt-in emails to your customers to make sure only the interested ones get added to your email list. Notify your team to follow up with high-value leads.

    Plan Pricing ($/month)
    Lite $29
    Plus $49
    Professional $149

    Conclusion

    As you can see all of the tools will help you in automating your work but, you shouldn’t choose a software randomly. You need to understand your business needs, budget, and technical expertise to find out the right tool. Since most of the tools come with a free trial, you can use and test them first and once you are satisfied you can buy them.

    FAQs

    What is the difference between marketing automation and CRM?

    Marketing automation helps you to generate and score leads and automates your digital campaigns and email marketing efforts. On the other hand, CRM helps you to track leads and convert them into customers.

    What is the most common use of marketing automation?

    Marketing automation tools are majorly used for generating leads, automating email marketing, social media posting and ultimately increasing the conversion rate.

    What is marketing automation software?

    Marketing automation software streamlines the marketing processes used to support digital marketing campaigns.

    Are there any free marketing automation tools?

    Some market automation tools that offer a free trial or free plan include MailChimp, HubSpot, and Zoho.

  • Most Popular Live Chat Software for eCommerce

    In order to flourish in your industry, you have to build your communication skills as strong as possible, which will result in generating more leads and constructing effective marketing.

    As is the case, communication is considered the most promising key for directing a business and increasing your customer base. We know person-to-person selling has been a prevalent method of marketing in the olden days.

    But, in some or another way, marketers are propelled to change their strategy to e-commerce in the case of dealing with customers electronically without the need of in-person conversation.

    However, the adoption of online-based life is not well-accepted in some cases, whereby few small-scale businesses still lack in reaching out their products & services electronically. That’s why live chat service software has been introduced to e-commerce, which enables your business and your potential customers to chat in real-time.

    One of the nifty tools to augment your leads will be easily done by using ‘Live chat software in your business by connecting with potential customers.

    Furthermore, developing Live chat services in your e-commerce would benefit timely response to the customer, eliminate language barriers, increase accessibility and conversion, and gain insights into customer behavior. The list of top 19 Live chat software available for an e-commerce website is given below:

    LiveAgent
    LiveChat
    Intercom
    ChatBot
    Sendinblue
    Chaport
    Olark
    ProProfs Chat
    Zendesk
    Zoho Desk
    Tidio
    ChatSupport
    Comm100 Live Chat
    Gorgias
    DelightChat
    Tawk.to
    JivoChat
    FreshChat
    Chatra

    LiveAgent

    Name LiveAgent
    Founded 2011
    Rating 4.9
    Free Trial Period 14 Days
    Pricing Paid plans start from $15/month
    Website www.liveagent.com
    LiveAgent
    LiveAgent 

    LiveAgent is one of the leading cloud-based solutions for live chat and help desk software. LiveAgent allows the one-place integration for live chat, email, and social media handles. The customer can set up email ticketing, live chat along with video chat, and time tracking call center all easily by the use of LiveAgent.

    Key Features

    • Automatic chat translation facility.
    • Call back scheduling with the feature of call recording.
    • Visitor tracking and live chat tracking on Google Analytics.
    • Agent ranking for better control over team and user interface.
    • Multi-channel communication with data import and export facility.

    Pros

    • The software is much simpler to use and implicate irrespective of the team size.
    • Features can be customized and tailored as per the users need.

    Cons

    • Mobile app integration can be improved.

    LiveChat

    Name LiveChat
    Founded 2002
    Rating 4.4
    Free Trial Period 14 Days
    Pricing Paid plans start from $20/month
    Website www.livechat.com
    LiveChat
    LiveChat 

    LiveChat is considered the best tool for every ilk of e-businesses from engaging with customers through real-time chatbots. This software is designed for e-commerce stores, where providing customer services through phone calls and email are time-consuming process plus takes a slow responsive effect from both sides.

    That’s why Livechat has been launched in 2002 with an aim to bestow a chatbot platform, live customer support, and help desk platform for e-commerce.. It is integrated with popular CRM software like Hubspot, Mailchimp, and google analytics. This integration serves in filling up the customer’s required details automatically.

    Key Features

    • Allows the facility of targeted messages.
    • Provides better security encryption and data storage.
    • Is made from 200+ integrations for easy workflow.
    • Capture leads and makes buying easy.
    • Automation is included.‌‌

    Pros

    • Provides excellent analytics and reporting setup.
    • Has a very easy and simple-to-use user interface.

    Cons

    • The software can be quite costly for small business owners.

    Top 8 Best HubSpot Alternatives You’re Missing Out On 2021
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    Intercom

    Name Intercom
    Founded 2011
    Rating 4.3
    Free Trial Period 14 Days
    Pricing Paid plans start from $74/month
    Website www.intercom.com
    Intercom
    Intercom

    Intercom allows the live chat platform that can help the clients to convert their visitors into customers. It is a specialized platform for offering business chats with over 600 million users on several companies.

    Intercom is a private company founded in 2011 by Karen Peacock. Moreover, it was noticed that over twenty-five thousand companies used Intercom to communicate with their prospects.

    Key Features

    • Automation is included.
    • Chat histories are saved, which creates ease for visitors and agents too.
    • Intercom emails can be used as templates directly.
    • Helps in the later stages of business, since it has other major functions other than Live chat.
    • Proactive support.‌‌

    Pros

    • Intercom allows the easy integration of different apps on its system.
    • Provides easy access for chat customization.

    Cons

    • Has a non-flexible pricing model.

    ChatBot

    Name ChatBot
    Founded 2017
    Rating 4.7
    Free Trial Period 14 Days
    Pricing Paid plans start from $52/month
    Website www.chatbot.com
    ChatBot Home Page
    ChatBot Home Page

    ChatBot comes with an easy installation method. It is easy to personalize and use because of the drag-and-drop feature. ChatBot also comes with ready-to-use templates that are very easy to use.

    Templates make it easy to design a work pattern and highlight focus areas. Templates such as lead generation, e-commerce bot templates, restaurant templates, offline form templates, universal templates, etc. are available for use on ChatBot.

    Key Features

    • Chatbots can be built without the required knowledge of coding.
    • Creates customer user list.
    • Multiple flows at the same time.
    • Chatbot Testing Tools.
    • Customizable chat Widget.‌‌

    Pros

    • Chatbots can easily be integrated with multiple platforms like Amazon, social media sites, Microsoft, etc.
    • Provides good customer service.

    Cons

    • Has a competitive pricing when compared to other software with similar services.

    How AI Chatbot Increases Sales/ Sales Boost by AI Chatbot
    Artificial intelligence chatbots mainly distinguish themselves from other chatbots by their ability to understand the intentions behind the customer’s questions. Chatbots provide the precise information customers are looking for.


    Sendinblue

    Name Sendinblue
    Founded 2007
    Rating 4.5
    Free Trial Period Unlimited
    Pricing Paid plans start from $15/month
    Website www.sendinblue.com
    Sendinblue
    Sendinblue

    Sendinblue software is originally known for its popular email-marketing services but recently another feature of live chat support has been added on its site.

    One can set up a chat box through their account of Sendinblue software and attach it to the required website. Sendinblue serves as both, a live chat solution and a toolkit for a complete marketing package.‌‌

    Key Features

    • Communication through Email, SMS, and inbox.
    • Provides multichannel marketing.
    • Email Marketing.
    • SMS marketing.
    • Marketing Automation.

    Pros

    • The login process is much simple and also doesn’t require any credit card information.
    • It is a versatile platform that is beneficial for all sizes of businesses.

    Cons

    • A number of features provided by Sendinblue are too big. Hence, it might seem complicated during the initial use.

    Chaport

    Name Chaport
    Founded 2014
    Rating 4.7
    Free Trial Period A Free Plan and 14 Days Free Trial on Purchased Plans
    Pricing Paid plans start from $19/month
    Website www.chaport.com
    Chaport
    Chaport 

    Chaport software mainly supports WordPress. They offer free forever plans with unlimited chat history, notifications, registrations, etc. Apart from free plans, they have premium and membership plans.

    This provides an edge and various other features such as typing insights, visitor notes, saved replies that can be forwarded, and auto-invitations.

    In free plans, only five operators can work at a time but with a premium plan, this exceeds. This could be a great platform for small and young websites because of its free plans.

    Key Features

    • Operator Productivity.
    • Captures Visitor’s Information.
    • Provides reports such as basic reports, google analytics, On-demand reports, etc.
    • General features such as chat history, SSL encryption, GDPR compliance, etc.

    Pros

    • Comes with a free plan for users that one can try before purchasing the premium version.
    • It facilitates easy synchronization between multiple devices.

    Cons

    • Chaport is not compatible with chatbots.

    Olark

    Name Olark
    Founded 2008
    Rating 4.3
    Free Trial Period 14 Days
    Pricing Paid plans start from $29/month
    Website www.olark.com
    Olark
    Olark

    Olark has simple, functional live chat features to help with higher sales, more leads, and better services. It helps in applying live chat insights and leveraging customer input to optimize provided products and services.‌‌

    Key Features

    • Organizes customer data.
    • Offline Messages.
    • Customs pre-chat forms.
    • Real-Time Engagement.
    • Reporting.‌‌

    Pros

    • Provides easy access to the client’s approximate locations.
    • It allows the user to create their own path for customization in order to have a quick response.

    Cons

    • A few features are still missing from it as compared to its competitors.

    ProProfs Chat

    Name ProProfs Chat
    Founded 2007
    Rating 4.5
    Free Trial Period 15 Days
    Pricing Paid plans start from $29.99/month
    Website www.proprofschat.com
    ProProfs Chat
    ProProfs Chat

    ProProfs provides a complete personalization of live chat solutions as per the approaching requirements of a brand. It also integrates the live chat solution as per the graphics of the brand and its logo.

    The perk of considering ProProfs Chat is their 24/7 tech support and the availability of ready-made templates which make it easier to use and implement changes.

    Key Features

    • Chat Automation is provided.
    • Design live chat that suits the brand.
    • 100+ Settings and Integrations.
    • Reports and Analytics.‌‌

    Pros

    • ProProfs chat has an interconnected network through which operators can contact other operators when in need.
    • It is compatible with multiple devices like Mac, Windows, iPad, iPhones and Android.

    Cons

    • A few features have glitched in them.

    Zendesk

    Name Zendesk
    Founded 2007
    Rating 4.0
    Free Trial Period 30 Days
    Pricing Paid plans start from $49/month
    Website www.zendesk.com
    Zendesk
    Zendesk 

    Zendesk is a cloud-based technical support management system that provides customized capabilities to create online communities, knowledge bases, and customer care portals.

    It offers a wide range of services for large to small-scale businesses, government, media, and many more. Zendesk platform allows easy integration of all customer interactions into a single screen for better understanding.

    Key Features

    • Stays connected on any channel.
    • Manage all your customer conversations from one place.
    • Reach out in real time with proactive engagement.
    • Enable 24/7 support with automation.
    • Adds Customization according to Brand.‌‌

    Pros

    • It is a combination of help desk software and CRM software.
    • Can support a large number of clients.

    Cons

    • For new users, learning Zendesk might take some additional period of time.

    Zoho Desk

    Name Zoho Desk
    Founded 1996
    Rating 4.0
    Free Trial Period 15 Days
    Pricing Paid plans start from $16/month
    Website www.zoho.com
    Zoho Desk
    Zoho Desk

    Zoho Desk enables businesses to inbuilt a live chat widget that pops up as soon as a user opens the webpage. Zoho Desk is highly recommended due to its different features such as receiving customer experience ratings within the chat window along with canned responses. It also enables chat widgets for each of the available brands.

    Key Features

    • Multi-Channel Communication.
    • Third-Party Integrations.
    • Feedback Management, both positive and negative.
    • Performance Metrics along with Proactive chat.‌‌‌

    Pros

    • It is a feature-rich platform.
    • Provides easy integration with Zoho services in order to increase workflow ability.

    Cons

    • Does not have a desktop application to use.

    Tidio

    Name Tidio
    Founded 2013
    Rating 4.0
    Free Trial Period 30 Days
    Pricing Paid plans start from $15.83/month
    Website www.tidio.com
    Tidio
    Tidio 

    Tidio is a live chat software that connects your potential customers in minutes and turns them into leads by solving timely queries and rendering customer services effectively. Tidio is one of the top-most used live chat apps on the Shopify store with the highest ratings.

    Tidio automatically qualifies leads and gathers visitors’ emails and phone numbers regarding the sales team. Yet, Tidio is considered to have limited native integrations, and its analytics are counted as basic.‌‌

    Key Features

    • Measures Users’ time on the page.
    • Has a Sales monitoring dashboard.
    • Gives Welcome message plus information about discounts.
    • Third-party Integration.
    • Automation.‌‌‌

    Pros

    • Allows easy communication between customers and the company in real-time frame with the addition of needed widgets.
    • Has a collection of chatbots for customers to select and customize as per their website.

    Cons

    • It does not allow users to manage their client chats by Whatsapp, Instagram, or Twitter.

    ChatSupport

    Name ChatSupport
    Founded 2018
    Rating 4.3
    Free Trial Period 30 Days
    Pricing Paid plans start from $19/month
    Website www.chatsupport.co
    ChatSupport Home Page
    ChatSupport Home Page

    ChatSupport works by allowing the addition of a chat prompt to the needed website page. The addition of chat prompt on a website is done in a way relevant to the page they are added on.

    Key Features include lead capture, even when offline, to gather essential visitor details. It personalizes the chat widget to match the brand. It also has a feedback survey form prepared for its customers.

    Key Features

    • 24/7 lead capture.
    • Uses a simple way to gather visitors’ information.
    • Live Visitors Queue.
    • The dashboard organizes the overview into leads, visitors, and customers.‌

    Pros

    • Provides one month of free services to the clients.
    • Allows the easy response to multiple visitors at the same time.

    Cons

    • Few of the features can be unlocked only after purchasing paid plans.
    Effects of Live Chat option on Visitors
    Effects of Live Chat option on Visitors

    Comm100 Live Chat

    Name Comm100
    Founded 2009
    Rating 4.2
    Free Trial Period 15 Days
    Pricing Paid plans start from $29/month
    Website www.comm100.com
    Comm100
    Comm100 

    Comm100 was launched in 2009 under the business model of SaaS (Software as a Service). Comm100 promotes businesses to easily communicate with their website visitors on time to avail better customer satisfaction. The features fall into three verticals: web chat window, operator console, and control panel.

    Key Features

    • Online Chat.
    • Web Traffic Monitoring.
    • Auto Chat Invitation Rules.
    • Reports and Analysis.

    Pros

    • The platform is easy to use with an excellent user interface.
    • It is a feature-rich platform.

    Cons

    • The platform somewhere lacks providing customization options for the agent console.

    Gorgias

    Name Gorgias
    Founded 2015
    Rating 4.6
    Free Trial Period 7 Days
    Pricing Paid plans start from $10/month
    Website www.gorgias.com
    Gorgias
    Gorgias

    Gorgias was founded by Alex Plugaru in 2016 with the aim to develop top-notch customer service and building multi-channel helpdesk software. Gorgias is an all-in-one customer service, that renders all kinds of tools that would help in generating leads for e-commerce stores, which enable merchants to manage all their supports and features from one place.

    Key Features

    • Creation of automated response.
    • Faster response.
    • Switch from chats to other channels.
    • Set individual agent.
    • Customize replies.

    Pros

    • Has excellent customer service support.
    • Allows seamless integration with multiple e-commerce platforms like Shopify, BigCommerce, etc.

    Cons

    • The software is more suitable for medium size businesses only.

    DelightChat

    Name DelightChat
    Founded 2020
    Rating 4.4
    Free Trial Period 14 Days
    Pricing Paid plans start from $49/month
    Website www.delightchat.io
    DelightChat
    DelightChat 

    Delight Chat is an Indian-based software, that was launched by Preetam and Sankalp in 2020, with the intent to help out customers through an easy communication system.

    As this idea strike out their mind when they both worked in the e-commerce industry in which both of them couldn’t tackle customers’ problems, and found it difficult to contact and clear out each customer’s problems personally. That’s where they planned to start to build omnichannel customer services for D2C e-commerce businesses.

    Key Features

    • Edit to activate the live chat.
    • Set Live Chat availability for your store.
    • Setup Business hours.
    • Track potential customers on the LiveChat dashboard.

    Pros

    • Has a feature of automation and a self-service widget to help in reducing repetitive queries.
    • Provides the facility of connecting unlimited users with Shopify.

    Cons

    • The platform is easily integrated with Shopify only. Other platforms are not yet made available.

    Tawk.to

    Name Tawk.to
    Founded 2012
    Rating 5
    Free Trial Period Unlimited
    Pricing Free
    Website www.tawk.to
    Tawk.to
    Tawk.to

    Tawk.to is one of the best software that is suitable for all e-commerce, which renders customer service at a free cost. From small-scale to large-scale e-commerce can sign up for free and enjoy various features of Tawk.to.

    Key Features

    • One-minute setup.
    • Chat in real-time setup.
    • Track your chatbot progress.
    • Respond quickly with shortcuts.

    Pros

    • It is a completely free platform with no hidden prices.
    • It allows the users with essential tools to implement the tasks in a better way.

    Cons

    • The platform can be quite tricky for first-time users.

    JivoChat

    Name JivoChat
    Founded 2012
    Rating 4.8
    Free Trial Period 14 Days
    Pricing Paid plans start from $19/month
    Website www.jivochat.com
    JivoChat
    JivoChat

    JivoChat is one of the coolest software that enables live chats with customers. It allows easy communication with users from all over the world via chat, phone calls, email, Facebook, and many more.

    Key Features

    • Get detailed visitor information.
    • Set up automatic triggers.
    • Monitor visitors in real-time.
    • Receive quality of service reviews.
    • Offer offline contact form.

    Pros

    • Enables multi-language support for the client and visitors.
    • Allows easy integration for Chatbots.

    Cons

    • A few features can still be added.

    FreshChat

    Name FreshChat
    Founded 2010
    Rating 4.4
    Free Trial Period 21 Days
    Pricing Paid plans start from $15/month
    Website www.freshworks.com
    FreshChat
    FreshChat

    FreshChat has over fifty thousand users around the world, giving access to all channels including emails, in-app chats, WhatsApp, and iMessage. Freshchat is a modern messaging platform that enables live chat solutions on websites a cost-effective prices.

    Key Features

    • Access all messages in one click.
    • Customer services are provided instantly.
    • Affordable problem solver for all users’ queries.
    • Helps in keeping track of the team’s performances.

    Pros

    • It can be easily used by non-technical people too.
    • Enables the users to take the help of an omnichannel facility.

    Cons

    • Enables integrations with a limited number of users only.

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    Chatra

    Name Chatra
    Founded 2015
    Rating 4.2
    Free Trial Period Unlimited
    Pricing Paid plans start from $21/month
    Website www.chatra.com
    Chatra
    Chatra

    Chatra is a useful, simple-to-use chat engine for websites that enables your consumers to reach you even though you’re not online or partake in live chat with you so you can assist them in making purchases and responding to their inquiries instantly.

    Key Features

    • Conversations history is up-to-date.
    • Group chats.
    • Intelligent chat distribution.
    • Unlimited Chat review.
    • No typos or nameless users’ contact.

    Pros

    • Offers a free plan for an unlimited time period.
    • Enables easy integration with Google Analytics, Slack, etc.

    Cons

    • Does not provide a ticketing system like its competitors.

    Conclusion

    Live chat solutions in e-commerce provide a better user experience and are one of the essential components of e-commerce marketing. Many firms have already taken use of live chat applications to improve their service.

    For the same purpose, many direct-to-use live chat applications are available in the market to take help. The above-given list contains the top 19 live chat applications for e-commerce businesses.

    FAQs

    What is the best live chat software for a website?

    Some of the best live chat software for websites are Tidio, LiveChat, Intercom, LiveAgent, etc.

    Is live chat a CRM?

    CRM is known to store customer data. Live chat works in integration with a CRM in order to have better customer management. Live chat and CRM are two different tools used in coordination.

    What is live chat e-commerce?

    Live chat e-commerce is basically a chat window that appears on the e-commerce site that enables the visitors to have a direct conversation with the brand.

    What is the best chat plugin?

    Some of the best chat plugins are Zendesk, Olark, Pure Chat, Formilla, etc.

  • 21 Best Social Media Management Tools for Startups

    As a startup, managing your social media presence can be a daunting task. From crafting engaging content to analyzing the performance of your posts, there’s a lot to keep track of. That’s where social media management tools come in. These tools are designed to help businesses and individuals streamline their social media process and save time.

    Features of social media management tools:

    Some common features of social media management tools include:

    • Scheduling and automation: Many social media management tools allow you to schedule and automate posts, allowing you to plan and publish content in advance.
    • Analytics and reporting: These tools often provide detailed analytics and reporting on the performance of your social media content, including metrics such as likes, comments, and reach.
    • Collaboration and team management: Social media management tools can help teams collaborate and manage their social media accounts and presence more efficiently.
    • Customer service and support: Some tools offer features such as the ability to monitor and respond to customer comments and messages, helping you provide better customer service and support.
    • Social listening: Some tools allow you to monitor social media conversations and mentions of your brand or keywords, helping you stay on top of what people are saying about your business.
    • Influencer marketing: Some tools have features that help businesses identify and connect with influencers in their industry.
    • Integration with other platforms: Many social media management tools can integrate with other platforms and tools, such as email marketing or customer relationship management (CRM) software.

    In this article, we’ll introduce you to 21 of the best social media management tools for startups. From scheduling and automation to analytics and collaboration, these tools have a range of features to help you effectively all social media in one place. Whether you’re just starting out or are looking for new ways to optimize your social media strategy, these tools have you covered. So, let’s dive in and see which one is the best fit for your startup.

    Best Social Media Management Tools

    Top Social Media Management Tools
    Top Social Media Management Tools

    Buffer

    Founder Joel Gascoign
    Developed in 2010
    Rating 4.3 out of 5
    Pricing Starts at $5 per month
    Free Trial 14-Days
    Buffer- social media management tool
    Buffer- social media management tool

    Buffer is a budget-friendly and streamlined social media management platform that enables brands, businesses, agencies, and individuals to effectively plan and manage their social media business operations. It is used to manage accounts on social networks, especially Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn. It helps in analyzing their results and engaging with their community. It was released in 2010 and is available in the English language only. It allows users to schedule posts sent through the devotion to the user’s social media accounts. Its free version allows the application to post 10 posts, at a given time.

    Buffer- social media management tool

    Pricing Details

    Buffer offers a Forever Free plan. And, two paid plans i.e. Essentials and Teams. Pricing details are given below:

    Free Free Forever
    Essentials $6/month per channel when billed monthly or $5/month per channel when billed yearly
    Team $12/month per channel when billed monthly or $10/month per channel when billed yearly

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    Founder Justyn Howard
    Developed in 2010
    Rating 4.3 out of 5
    Pricing Starts at $249 per month
    Free Trial 30 Days
    Sprout Social - SMM Software
    Sprout Social – SMM Software

    Sprout Social is a social media management tool that helps businesses and organizations to manage their social media presence across multiple platforms from a single dashboard. It offers a variety of features including scheduling and publishing content, monitoring and engaging with users, analyzing performance, and collaborating with team members.

    SproutSocial is known for its effective ability to manage social media and social care efforts and is being used by AMD, McDonald’s, etc. It manages over 6 million social interactions per day and makes it easy for brands to stay connected. It is good for companies that have multiple accounts and also helps in managing social targets.

    SproutSocial also allows posting on various social media and monitoring the targets which the posts have to serve and also the responses that the posts are generating. It also connects business owners to customers, and the owner can increase or decrease the team members to manage the platform.

    Sprout social media management tool

    Pricing Details

    SproutSocial offers four paid plans i.e. Standard, Professional, Advanced, and Enterprise. Pricing details of each plan are given below:

    Standard $249 per month
    Professional $399 per month
    Advanced $499 per month
    Enterprise Custom Plan

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    If you want to build a website but you are a non-techie person or don’t have a
    budget to hire expensive web developers, then you can try Unbounce. It is a
    simple drag & drop landing page builder tool. It does not require any technical
    knowledge. Over 15000 brands all over the world, are using Unbou…


    Tailwind

    Founder Daniel Maloney, Alex Topiler
    Developed in 2011
    Rating 4.3 out of 5
    Pricing Starts at $12.99 per month
    Free Trial 14 Days
    Tailwind- social media management tool
    Tailwind- social media management tool

    Tailwind is known for being a smart way to schedule posts for social media websites like Pinterest and Instagram. It focuses on visual and multimedia content in general and allows us to monitor the growth and analysis of posts on Instagram and Pinterest. Tailwind not only helps you schedule posts, monitor discussions, and analyze results, but also suggests ways to enhance your Pinterest and Instagram performance.

    Pricing Details

    Tailwind has a Free Forever Plan that allows up to 30 posts on Instagram and 100 posts on Pinterest, then comes three paid plans i.e. Pro, Advanced, and Max, which have more advanced features for detailed social media analysis. For Pinterest, it offers features like analytics and reporting, content optimization, and content marketing, and for Instagram, it offers features like audience management, hashtag monitoring, etc. Pricing details of each plan are given below:

    Pro $12.99 /month when billed annually or $19.99 /month when billed monthly
    Advanced $19.99 /month when billed annually or $39.99 /month when billed monthly
    Max $39.99 /month when billed annually or $79.99 /month when billed monthly

    Everypost

    Founder Fernando Cuscuela, Leandro Armas
    Developed in 2012
    Rating 3.1 out of 5
    Pricing Starts at $9.99 per month
    Free Trial 14 Days
    Everypost- social media management tool
    Everypost- social media management tool

    EveryPost is the easiest and most useful social media tool for creating multimedia content, especially for pictures and videos. It allows us to create content and manage multimedia content across social media platforms. Everypost also allows that with every post, one can create different group access to the different accounts, so that one can monitor different aspects of the social media accounts and one can also customize the posts to meet the need of the targeted audience. EveryPost is a comprehensive tool for content curation, tailoring posts, collaborating with teammates, scheduling and publishing content, and analyzing your social media strategies.

    Pricing Details

    Everypost offers a Free Plan and three paid plans i.e. Pro, Plus, and, Advanced Plans with various sets of dynamic features to meet one’s specific needs. Pricing details of each plan are given below:

    Pro $9.99 per month
    Plus $49.99 per month
    Advanced $99.99 per month

    Zoho Social

    Founder Sridhar Vembu and Tony Thomas
    Developed in 1994
    Rating 4.4 out of 5
    Pricing Starts at ₹600 per month
    Free Trial 15 Days
    ZOHO Social- social media management tool
    ZOHO Social- social media management tool

    Zoho Social is the best-rated social media management platform for businesses and agencies. Its powerful set of features includes automatic scheduling, bulk scheduling, repeat posts, Twitter lists, real-time monitoring, keyword tracking, multi-channel, and unified messages that are available for both iOS and Android devices. Zoho Social allows agencies to manage their clients and their social media presence with ease. They have a system that quickly adds new clients and assigns team members to them with specific roles.

    Zoho Social is the ideal tool to measure the revenue generated from your social media strategies. The integration with Zoho CRM helps you build relationships with potential customers and create leads from social media. This integration enhances Zoho CRM’s leads and contacts with social data, allowing your sales team to expedite the sales process.

    Zoho social media management tool

    Pricing Details

    Zoho Social offers a Free Plan with limited functionality. And three paid plans for businesses i.e. Standard, Professional, and, Premium. All these paid plans include features such as post-scheduling across multiple platforms, analytic reports, and access to the Bitly integration with a URL shortener. Pricing details of each plan are given below:

    Standard ₹600/month billed annually or ₹900/month billed monthly
    Professional ₹1,725/month billed annually or ₹2,400/month billed monthly
    Premium ₹2,595/month billed annually or ₹3800/month billed monthly

    Ultimate Guide to Hashtags Marketing | Trending Entrepreneur Hashtags
    Hashtags are a kind of metadata tags used on Social media platforms, which let
    users apply a user-generated tag to the content. When it comes to social media
    marketing, brands heavily rely on Hashtag marketing. To increase their reach
    among an increasingly global market, more brands use social media…

    TweetDeck

    Founder Iain Dodsworth
    Developed in 2008
    Rating 4.3 out of 5
    Pricing FREE
    TweetDeck - Free social media tool
    TweetDeck – Free social media tool

    TweetDeck is used basically by Twitter and is known for managing multiple Twitter accounts at a single time. One can use it to track down particular hashtags, events, and topics to keep a track of what’s hot, new, and trendy. It allows us to log in and can view multiple Twitter accounts. It reduces the difficulty of login into various accounts separately and can log in to all the accounts at one time.

    TweetDeck also schedules the tweets of the accounts without any hassle and can be scheduled for instant delivery or can be published on a specific date mentioned. The messages can include images also and it is currently among the social media management free tools.


    How These Features will Transform Twitter in Near Future
    Twitter is a social media company founded 15 years ago. It is famous for its
    news-breaking tweets by politicians or big entrepreneurs. The platform is free
    for the individuals to use. Twitter generates its revenue from two categories –
    Advertising services and data licensing services. Advertising …


    SocialOomph

    Developed in 2008
    Rating 3.9 out of 5
    Pricing Starts at $15 per month
    Free Trial 30 Days
    SocialOomph- Social Media Management Tool
    SocialOomph- Social Media Management Tool

    SocialOomph is an extremely useful social media tool for people who are interested in creating new and effective social connections in line with their needs and market strategy goals. It creates a social management platform to boost and to implement market strategies on social groups. SocialOomph allows future post schedules, and follow-up keywords, and allows to generate results with little effort.

    Pricing Details

    SocialOomph offers a Personal Suite plan which is a free version with limited features. Its paid plans include Business Suite, Professional Suite, and Advanced Suite which include attractive features such as Access to personal and team areas, RSS feeds, Unlimited scheduled posts, Access to all posting features, a Post review and approval system, and more. Pricing details of each plan are given below:

    Business Suite $55 monthly or $594 annually (-10%)
    Professional Suite $25 monthly or $270 annually (-10%)
    Advanced Suite $15 monthly or $162 annually (-10%)

    AgoraPulse

    Founder Emeric Ernoult
    Developed in 2000
    Rating 4.5 out of 5
    Pricing Starts at $49 per month
    Free Trial 15 Days
    AgoraPulse - Social media management tool
    AgoraPulse – Social media management tool

    Agorapulse is a social media platform that facilitates better engagement and connection-building on your social media accounts. It is the first choice of a lot of social media workers. It allows for the scheduling of posts for Facebook, Twitter, Instagram, Linkedin and Google+. The social media management app also allows us to check the presence of the post’s analysis. One can also use hashtags to make the post more reachable to more people. This tool allows you to plan out your content, communicate with followers, and track the performance of your plan and its return on investment. All customer comments and questions can be viewed, shared, and answered using a single inbox.

    Pricing Details

    Agorapulse offers a Free plan, where you can create up to 3 social profiles and it is limited to 1 user. Its paid plans include Standard, Professional, Advanced, and Custom which include advanced features such as Post scheduling, Unified calendar, Instagram grid, Assign & approve posts, Advanced social inbox, Manage GMB reviews, and more. Pricing details of each plan are given below:

    Standard $49/month billed annually or $59/month billed monthly
    Professional $79/month billed annually or $99/month billed monthly
    Advanced $119/month billed annually or $149/month billed monthly
    Custom Custom Plan

    Social Status

    Founder Robert O’Farrel, Tim Hill
    Developed in 2013
    Rating 4.6 out of 5
    Pricing Starts at $22 per month
    Free Trial 14 Days
    Social Status - Social media managing tool
    Social Status – Social media managing tool

    Social Status is an effective social media analytics and reporting tool designed for agencies and businesses. Social Status helps you generate social media reports quickly, eliminating the need for manual labor. With a user satisfaction of 94% and a score of 4.6 out of 5, Social Status is a well-known tool for social media management. It offers in-depth insights into the profiles, ad accounts, competitors, and also influencers’ performances. It has features like automating report generation, insights, competitor benchmarking, tagging, video metrics, and more.

    Pricing Details

    Social Status offers a Free plan for up to 3 users. Its paid plans include Starter, Pro, Business, Agency, and Enterprise which include advanced features such as Ads Analytics, Competitor Analytics, Influencer Analytics, Custom Reports, PDF reports, and more. Pricing details of each plan are given below:

    Starter $22/month billed annually or $29/month billed monthly
    Pro $37/month billed annually or $49/month billed monthly
    Business $74/month billed annually or $99/month billed monthly
    Agency $299/month billed annually or $399/month billed monthly
    Enterprise $749/month billed annually or $999/month billed monthly

    Who are Micro-Influencers? | All about Micro-Influencers Marketing
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    new concept known as micro-influencer marketing has gained popularity recently.
    It’s the same concept as influencer marketing
    [https://startuptalky.com/tag/influencer-marketing/], but on a smaller scale. There are
    diffe…

    Salesforce Social Studio

    Founder Salesforce Marketing Cloud
    Developed in 2000
    Rating 3.5 out of 5
    Pricing Starts at $1000 per organization per month
    Free Trial Not Available
    Salesforce Social Studio - Social media management tool
    Salesforce Social Studio – Social media management tool

    Salesforce Social Studio is a social media management tool that allows businesses to manage their social media presence across multiple networks and channels. With Social Studio, you can publish and schedule social media content, engage with your audience, and measure the performance of your social media campaigns.

    Salesforce Social Studio is known for administering marketing strategy across all media channels that help in tapping business into the power of social media in terms of marketing, customer services, and sales organizations. The features include social listening, social publishing, social engagement, social analytics, and team collaboration.

    Salesforce Social Studio is part of the Salesforce Marketing Cloud, which is a suite of marketing automation tools designed to help businesses grow and engage with their customers.

    Pricing Details

    Salesforce Social Studio has four paid plans including Basic, Pro, Corporate, and Enterprise. Pricing details of each plan are given below:

    Basic $1,000.00 per organization per month
    Pro $4,000.00 per organization per month
    Corporate $12,000.00 per organization per month
    Enterprise $40,000.00 per organization per month

    Crowdfire

    Founder Nischal Shetty
    Developed in 2010
    Rating 3.9 out of 5
    Pricing Starts at $7.48 per month
    Free Trial 14 Days
    Crowdfire - Best free social media management tools
    Crowdfire – Best free social media management tools

    Crowdfire is a social media tool for businesses and individuals to manage their social media profiles and engage more traffic on their platforms. It allows users to schedule and publish content, analyze their social media performance, and engage with their audience across multiple social media platforms, including Twitter, Instagram, Facebook, and LinkedIn.

    The “mention” feature by Crowdfire helps you support your customers and increase views on a particular social media post. It also allows you to compose your posts and schedule them to get published later. It recommends articles and images based on the needs of your audience and also uses the Chrome extension to share your most viewed pages from all the social platforms in just two clicks.

    Crowdfire is designed to be easy to use, with a user-friendly interface that allows users to quickly and easily manage their social media presence. It is available as a web application and as a mobile app for iOS and Android devices.

    Pricing Details

    Crowdfire offers a Free Plan and three paid plans including Plus, Premium, and VIP. Pricing details of each plan are given below:

    Plus $7.48/month billed annually or $9.99/month billed monthly
    Premium $37.48/month billed annually or $49.99/month billed monthly
    VIP $74.48/month billed annually or $99.99/month billed monthly

    Later

    Founder Matt Smith
    Developed in 2014
    Rating 4.6 out of 5
    Pricing Starts at $15.00 per month
    Free Trial 14 Days
    Later - Social media content management tools
    Later – Social media content management tools

    Later is a social media tool that boasts itself as Instagram’s favorite. The social management platform helps newbies and pros alike to schedule, (Instagram, Pinterest, TikTok), create viral hashtags and stories for Instagram, and user-generated content. With the visual planner, Scheduling your posts for up to a month, with Later, involves only dragging and dropping. It has an automated hashtag list that helps you find trending hashtags and create user-generated content, browse your posts with those hashtags, and re-share them according to your choice.

    Pricing Details

    Later offers a Free Plan and three paid plans including Starter, Growth, and Advanced. Pricing details of each plan are given below:

    Starter $15.00/month billed annually or $18/month billed monthly
    Growth $33.33/month billed annually or $40/month billed monthly
    Advanced $67.67/month billed annually or $80/month billed monthly

    Hootsuite

    Founder Ryan Holmes, David Tedman, Dario Meli
    Developed in 2008
    Rating 4.1 out of 5
    Pricing Starts at ₹1,915 per month
    Free Trial 30 Days
    Hootsuite - Social media software management site
    Hootsuite – Social media software management site

    Hootsuite is a social media management platform that integrates social networks for Twitter, Linked In, Facebook, Instagram, and YouTube. You can begin managing your social media with a free 30-day trial and choose from plans suited to your requirements. Creating and scheduling posts, monitoring your social media channels, filling up content gaps, mapping out campaigns are some of the tasks that take up a large amount of time and Hootsuite just makes it look like a cakewalk.

    The Hootsuite Academy has a platform that hosts several courses and Certifications which include Social Media ROI, Social Selling Certification, Advanced Social Media Strategy, and much more. Push your results further and get more from social with Hootsuite.

    Pricing Details

    Hootsuite offers four paid plans including Professional, Team, Business, and Enterprise. Pricing details of each plan are given below:

    Professional ₹1,915/month
    Team $₹7,540/month
    Business ₹45,000/month
    Enterprise Custom Plan

    Sendible

    Founder Gavin Hammar
    Developed in 2009
    Rating 4.5 out of 5
    Pricing Starts at $29 per month
    Free Trial 14 Days
    Sendible - Social media managing tools
    Sendible – Social media managing tools

    Sendible helps facilitate content sourcing and posting on its dashboard which makes follow-up much easier. It provides reports on several social media metrics along with Google Analytics (built-in) to help optimize your entire process. You can hire in-house writers just in case you are running out of time for creating content and schedule your topmost performing content on repeat with automated queues.

    Sendible also offers calendar-based posting to help you catch your reader’s attention at the right time. It can connect over 20 social media platforms to help your content get rolling. It also has access to Canva which can help you with great images and greater designs for all your posts. It allows users to schedule and publish content, engage with their audience, and track the performance of their social media campaigns across multiple social media platforms, including Twitter, Facebook, Instagram, and LinkedIn.

    Getting Started with Sendible 

    Pricing Details

    Sendible offers three paid plans including Creator, Traction, and Scale. Pricing details of each plan are given below:

    Creator $29/month, billed monthly
    Traction $89/month, billed monthly
    Scale $199/month, billed monthly

    eClincher

    Founder Gilad Salamnder, Tal Mikaelovich
    Developed in 2012
    Rating 4.6 out of 5
    Pricing Starts at $65 per month
    Free Trial 14 Days
    eClincher - Best Social media management tool
    eClincher – Best Social media management tool

    eClincher is one of the top platforms for managing social media, offering a guaranteed return on investment. An intuitive yet powerful tool for managing your accounts, building awareness, expanding your reach, improving your reputation, and fostering growth online.

    eClincher offers almost everything that you need to manage all social media in one place Their services include publishing and scheduling, interactions and engagement, content creation and media library, social listening and monitoring, reports and analytics, and team collaboration. Its features also allow you to strategize, optimize and measure ROI. It has a listening tool for brand reputation and response which helps you maintain your status quo with your audience and collect valuable feedback.

    Pricing Details

    eClincher offers three paid plans including Basic, Premier, and Agency. Pricing details of each plan are given below:

    Basic $65 per month or $702 with an annual plan (10% off)
    Premier $175 per month or $1,890 with an annual plan (10% off)
    Agency $425 per month or $4,590 with an annual plan (10% off)

    MavSocial

    Founder Chris Hodgeman
    Developed in 2013
    Rating 4.6 out of 5
    Pricing Starts at $65 per month
    Free Trial 14 Days
    MavSocial - Tools for social media managers
    MavSocial – Tools for social media managers

    MavSocial is a social media management tool that caters itself to SMEs managing their social media presence and running marketing campaigns across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. Its features include publishing, engagement, reports, advertising, content creation, collaboration, and digital asset management. With MavSocial, users can schedule and publish content, engage with their audience, and track the performance of their social media campaigns.

    Pricing Details

    MavSocial offers three paid plans including Pro, Business, and Enterprise. Pricing details of each plan are given below:

    Pro US$65/month when billed annually or US$78/month when billed monthly
    Business US$208/month when billed annually or US$249/month when billed monthly
    Enterprise Starting at US$499/month

    SocialBee

    Founder Zarah Bruhn
    Developed in 2015
    Rating 4.8 out of 5
    Pricing Starts at $15 per month
    Free Trial 14 Days
    SocialBee - Social networking management tools
    SocialBee – Social networking management tools

    SocialBee is a social media management and marketing tool that helps businesses and individuals manage their social media presence and run marketing campaigns across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. SocialBee’s content categories help you organize your posts better with category-based scheduling, pause categories, and re-queue posts. You can tweak your posts with the customization feature and also make several changes to them with the Bulk editor. SocialBee integrates with leading social platforms like Instagram, Facebook, Pinterest, and Twitter. Easy import, editing, and tracking features, custom URLs are some of the other features that make your management hassle a tad bit easier.

    Pricing Details

    SocialBee offers three paid plans including Bootstrap, Accelerate, and Pro. Pricing details of each plan are given below:

    Bootstrap $15/month when billed annually or $19/month when billed monthly
    Accelerate $32/month when billed annually or $39/month when billed monthly
    Pro $65/month when billed annually or $79/month when billed monthly

    Socialpilot

    Founder Jimit Bagadia and Tejas Mehta
    Developed in 2014
    Rating 4.5 out of 5
    Pricing Starts at $21 per month
    Free Trial 14 Days
    Socialpilot - Social media management software
    Socialpilot – Social media management software

    SocialPilot is an automated social media marketing tool that assists with scheduling and analyzing your campaigns, improving social media efficiency and reach. Socialpilot connects you to and manages over 50 social accounts. It provides user-friendly social media analytics to analyze, monitor, and report your social media performance. Its social inbox responds to comments, messages, and posts across Facebook pages from one place and in real-time. SocialPilot delivers relevant content from across the web and lets you schedule it for your targeted audience. With SocialPiolt’s bulk scheduling, you can upload up to 500 posts for upcoming weeks or months.

    Pricing Details

    SocialBee offers four paid plans including White Label, Agency, Small Team, and Professional. Pricing details of each plan are given below:

    White Label $140/month when billed annually or $200/month when billed monthly
    Agency $70/month when billed annually or $100/month when billed monthly
    Small Team $35/month when billed annually or $50/month when billed monthly
    Professional $21/month when billed annually or $30/month when billed monthly

    Social Champ

    Founder Sameer Ahmed Khan, Zohaib Shakir, and Shakir Ghani
    Developed in 2016
    Rating 4.4 out of 5
    Pricing Starts at $26 per month
    Free Trial 7 Days
    Social Champ - Social management platform
    Social Champ – Social management platform

    Social Champ is an all-in-one social media management tool to save every social media marketer’s time in the most efficient way. It is one of the simplest social media management tools for the next generation, which helps users automate their social media networks, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Google Business Profile.

    Social Champ just came out with a revamped version of the social management platform that offers users exceptionally new and better pricing plans. Furthermore, it is the first time that the platform introduced a Free Plan for the first time that comes with Unlimited features where nothing is locked. This free social media scheduler is unlike any in the market with powerful integration like Canva, Crello, Google Drive, Dropbox, bit.ly, Giphy, and much more with limitless scheduling options. The Karachi-based platform is flexible and suits every business type from small setups, and start-ups to grand agencies with its variable pricing plans.

    Pricing Details

    Social Champ offers one Free plan for unlimited post scheduling for
    1 user and three paid plans including Champion, Business, and Agency. Pricing details of each plan are given below:

    White Label $26/month when billed annually or $29/month when billed monthly
    Agency $89/month when billed annually or $99/month when billed monthly
    Agency Custom Plan

    Loomly

    Founder Thibaud and Noémie Clement
    Developed in 2016
    Rating 4.6 out of 5
    Pricing Starts at $26 per month
    Free Trial 15 Days
    Loomly - Social media managing tool
    Loomly – Social media managing tool

    Loomly is a social media management and marketing tool that helps businesses and individuals plan, create, and publish content across multiple social media platforms. Loomly is a brand and content management tool that helps you collaborate efficiently to build a successful brand. It gives you ideas for posts based on trending topics, RSS feeds, date-related events, and current social media practices. Loomly also helps you store all your photos, videos, links, and post templates in a central, intuitive library and guides you step by step in creating outstanding content and ads. It ensures everyone in your team is on the same page with a collaborative review and approval workflow.

    How To Get Started With Loomly

    Pricing Details

    Loomly offers five paid plans including Base, Standard, Advanced, Premium, and Enterprise. Pricing details of each plan are given below:

    Base $29/month when billed annually or $35/month when billed monthly
    Standard $59/month when billed annually or $79/month when billed monthly
    Advanced $129/month when billed annually or $172/month when billed monthly
    Premium $269/month when billed annually or $359/month when billed monthly
    Enterprise Custom Plan

    Publer

    Founder Ervin Kalemi
    Developed in 2015
    Rating 4.8 out of 5
    Pricing Starts at 993.24 INR per month
    Free Trial 30 Days
    Publer - Social media marketing management tools
    Publer – Social media marketing management tools

    Publer is a social media platform that allows you to collaborate, schedule and analyze your posts for Facebook, Instagram, Twitter, Google My Business, Pinterest, LinkedIn, and YouTube. It specializes in Social Media marketing, management, automation, scheduling, social media software management, and UX design. Publer allows you to add your logo and signature to photos, videos, and posts shared on Social Media. An effortless way to make people more aware of your brand. Publer recently launched a new product call, Kibo! , which was created with the sole purpose of building better customer relationships. It comes with a small in-web widget that you can add to your site. Your customers can type in questions and queries and you can answer them prioritizing each one with the same efficiency.

    Pricing Details

    Publer offers one free plan limited to 1 user and 3 social accounts. And, two paid plans including Professional and Business. Pricing details of each plan are given below:

    Professional 993.24 INR per month
    Business 1738.17 INR per month

    Conclusion

    Social media management tools can be a valuable resource for startups looking to streamline their social media process and save time as they help in creating and managing content, scheduling posts, administering marketing strategy, optimizing social media content, analyzing results, monitoring growth, and, more.

    Remember, the key to finding the right social media management tool is to consider your specific requirements and budget. Take the time to research and compare different tools and their features to find the one that best meets your needs. With the right social media management tool in place, you can streamline your process, save time, and focus on growing your startup.

    FAQs

    What is social media management?

    Social media management is the practice of creating and promoting a business across various social media platforms. It supports the digital marketing and social media strategies of a company.

    What is a social media management tool?

    A social media management tool is software that helps businesses and individuals manage their social media accounts and presence more efficiently.

    What are some best social media management tools to use in 2023?

    These are some of the best social media management tools that can help you schedule posts, track analytics, and engage with your audience more efficiently in 2023:

    • Buffer
    • Sprout Social
    • Tailwind
    • Everypost
    • Zoho Social
    • TweetDeck
    • SocialOomph
    • Agorapulse
    • Social Status
    • Salesforce Social Studio

    Are there any free social media management tools?

    Yes, there are a number of free social media management tools available. Some popular free options include Hootsuite, Buffer, and Later.

    Why do I need a social media management tool?

    Social media management tools can help you save time by scheduling and automating posts, as well as analyze the performance of your content to help you make informed decisions about your social media strategy.

    What are some common features of social media management tools?

    Some common features of social media management tools include scheduling and automation, analytics and reporting, collaboration and team management, and customer service and support.

    How do I choose the best social media management tool for my startup?

    When choosing a social media management tool for your startup, consider your specific needs and budget. Research and compare different tools and their features to find the one that best fits your requirements.

    How to manage social media?

    To manage social media effectively, you can use a social media management tool to help schedule and automate posts, analyze performance, and collaborate with team members. You can also establish a social media strategy and content calendar, engage with your audience, and monitor and respond to comments and messages. It’s also important to stay up to date with changes on social media platforms and adapt your approach as needed.