Have you ever wondered how the top players in the digital marketing game stay ahead of the pack? We’re stepping into the world of SEO linkbuilding, where artificial intelligence is shaking things up in a big way. In an era dominated by incredible online exposure, staying on top of your link building game is crucial for boosting your website’s visibility and authority. Well, we’re about to put light on some game-changing tools that are revolutionising the way we approach SEO linkbuilding. From powerful all-round platforms that do it all to specialised software for outreach and internal linking, we’ve got you covered. These AI-powered tools are not just making life easier for link builders but also opening up new possibilities for content creation and strategy. So, buckle up as we take you through our top picks for SEO linkbuilding tools that are pushing the boundaries of what’s possible in digital marketing.
When it comes to SEO linkbuilding tools, Semrush is our go-to choice. It’s a powerhouse that’s revolutionising the way we approach digital marketing. With its comprehensive suite of tools, Semrush is not just making our lives easier; it’s opening up new possibilities for content creation and strategy.
Semrush’s AI Capabilities
Semrush has jumped on the AI bandwagon with its new ‘Copilot’ tool. This clever feature is designed to save us time by providing AI-powered insights right at the top of our dashboard. It draws data from six Semrush tools, including Backlink Analytics, Organic Research, and Site Audit. Using this information, it generates SEO ideas and suggests actions we can take to improve our strategy.
But that’s not all. Semrush’s Position Tracking tool helps us keep an eye on our website’s visibility within AI Overviews. By targeting specific websites and keywords, we can optimise our content to increase its chances of being featured in these summaries. Plus, the ‘Sensor’ tool tracks the frequency of AI Overviews in the top 20 search results, allowing us to adjust our SEO strategies accordingly.
Semrush Pricing
Now, let’s talk about the elephant in the room – pricing. Compared to other SaaS apps, SEO tools like Semrush can be a bit pricey. But remember, we’re not just paying for functionality; we’re getting access to vast amounts of data, including valuable competitor intelligence.
Semrush offers three main pricing plans:
Plan
Pricing (per month)
Pro
INR 11749.08
Guru
INR 20983.80
Business
INR 41971.80
You can save up to 17% if you pay upfront for a year. For larger organisations, there’s also an enterprise-grade plan that offers automated workflows and AI-driven data analysis.
Semrush Advantages
What makes Semrush stand out is the quality of its backlinks data. It’s our top pick for all things SEO, including link building. The built-in outreach tool is a game-changer, allowing us to find prospects, prepare outreach sequences, and track campaigns in minutes. It even keeps tabs on our backlinks and notifies us if they’re removed.
Semrush offers a wide range of tools, from site audits and position tracking to social media management and content analysis. We can easily monitor our organic rankings, develop compelling PPC campaigns, and take our content marketing to the next level.
In conclusion, if we could only invest in one link building tool, it would be Semrush. It’s the go-to SEO tool for pros, offering a solid alternative to Ahrefs with its more comprehensive interface. While it may require a bit of a learning curve, the wealth of features and data it provides makes it well worth the investment.
When it comes to scaling up our link building efforts, we’ve found Pitchbox to be a game-changer. This powerful tool is designed to streamline the entire outreach process, from prospecting to relationship management. Let’s dive into what makes Pitchbox stand out in the crowded field of SEO linkbuilding tools.
Pitchbox Key Features
Pitchbox offers a comprehensive suite of features that can revolutionise your outreach strategy:
Advanced Prospecting: With over 20 different prospecting options, Pitchbox helps us find bloggers, publishers, and influencers in our niche within seconds. It integrates with top SEO providers like Moz, Majestic, SEMRush, and Ahrefs to ensure we’re targeting the most authoritative publishers.
Automated Contact Discovery: Pitchbox uses a proprietary scoring algorithm to analyse over 100 data points, ranking contacts by Outreach Engagement Probability (OEP™). This saves us countless hours that we’d otherwise spend manually searching for contact details.
Intelligent Outreach: The platform combines SmartTemplates™, email sequencing, and Natural Sending Patterns™ to boost our email deliverability and response rates. We can customise each outreach email without manual input, and the tool automatically follows up with prospects who haven’t responded.
Comprehensive Tracking: Pitchbox allows us to monitor each step of the outreach process, from broad strategy down to campaign specifics. This level of tracking helps us refine our approach and maximise results.
Pitchbox Pricing
Pitchbox offers flexible pricing plans to suit different needs:
Plan
Pricing (per month)
Pro
INR 13852.08
Advanced
INR 35259.84
Custom
–
For link builders with a single website
For SEO agencies and publishers
For teams specialising in link building
An enterprise solution for corporations and public companies
While specific pricing isn’t provided, Pitchbox offers both monthly and yearly subscription options. There’s no long-term commitment required, and you can change or cancel your plan at any time. They also offer a free trial that includes expert team training led by seasoned account managers.
Pitchbox Benefits
Time-saving: Pitchbox automates many tedious tasks, allowing us to focus on strategy and relationship building.
Scalability: Whether you’re a solo affiliate site owner or part of a large agency, Pitchbox can handle your outreach needs.
Collaboration: The tool makes it easy for teams to work together, with features like email account sharing and user role management.
Reporting: White-labelled reports make it simple to demonstrate the value of our link building efforts to clients.
Integration: Pitchbox works seamlessly with other popular SEO tools, making it a versatile addition to our toolkit.
Link Whisper
AI Tool
Link Whisper
Launched
2019
Rating
4.5 out of 5
Free Trial
Available
Website
linkwhisper.com
Best AI Link Building Tools – Link Whisper
Have you ever wished for a magic wand that could instantly suggest relevant internal links as you write? Well, we’ve found something pretty close! Link Whisper, a WordPress plugin, is revolutionising the way we approach internal linking.
Link Whisper’s AI Technology
This clever tool uses artificial intelligence to analyse your content and suggest contextual internal links right within the WordPress Editor. As we write, Link Whisper starts working its magic, offering up relevant links to our existing content. It’s like having a super-smart assistant that remembers every article we’ve ever written!
What’s really impressive is how it helps both our readers and search engines. For our audience, it means they can easily find more in-depth, relevant content on our site. And for search engines? Well, it makes crawling and indexing our website a breeze, which can give our SEO a nice boost.
Link Whisper Pricing
Now, let’s talk about the elephant in the room – pricing. Link Whisper offers four straightforward plans, all with the same features. The difference? The number of licenses you get. Here’s the breakdown:
Plan
Pricing (per year)
1 License
INR 6464.30
3 Licenses
INR 12340.94
10 Licenses
INR 16538.54
50 Licenses
INR 33328.94
Link Whisper Pros & Cons
Like any tool, Link Whisper has its strengths and weaknesses. Let’s break them down:
Pros:
Super easy to set up
Huge time-saver (no more manual searching for relevant links!)
Boosts SEO and user experience
Reduces bounce rate by encouraging exploration
Doesn’t slow down your site (uses simple HTML, not JavaScript)
Cons:
It’s a bit pricey, especially if you have multiple websites
Can suggest irrelevant links, particularly on sites with thousands of articles
In our experience, Link Whisper has been a game-changer for managing internal links. It’s especially useful for bloggers, niche site creators, and anyone with a content-heavy website. The more content you have, the more powerful Link Whisper becomes. Plus, it supports multiple languages, including Spanish, French, and German, making it a versatile tool for global content creators.
Have you ever spent hours trying to find the right email addresses for your outreach campaigns? We’ve been there, and that’s why we’re excited to tell you about Hunter.io. This nifty tool is a game-changer for link building and lead generation.
Hunter.io uses a clever mix of proprietary tech and AI to find, verify, and enrich contact details. It’s like having a super-smart assistant that does all the tedious work for you. Let’s dive into what makes Hunter.io stand out.
Hunter.io’s AI Capabilities
Hunter’s Email Finder is the star of the show. It combines all their data – email formats, addresses found on the web, and verification status – to find reliable contact info in seconds. You just need a name and a company website, and voila! It’s like magic, but it’s actually AI doing the heavy lifting.
The Domain Search feature is another gem. It lets you search for email addresses related to a website or company, helping you identify the right people to contact. And the best part? You can do this with a single click using their Chrome extension.
Hunter.io Pricing
Now, let’s talk money. Hunter.io offers a range of plans to suit different needs:
Plan
Pricing (per month)
Offer (per month)
Free plan
INR 0
25 searches and 50 verifications
Starter
INR 4113.65
500 searches and 1,000 verifications
Growth
INR 12508.85
5,000 searches and 10,000 verifications
Business
INR 41892.05
50,000 searches and 100,000 verifications
The paid plans come with extra perks like full results in Domain Search, premium support, and more email accounts for campaigns. And here’s a pro tip: if you opt for yearly plans, you get a sweet 30% discount.
Hunter.io Advantages
We’ve found Hunter.io to be a real time-saver. Before we started using it, we were spending ages guessing emails and wasting valuable time every day. The email verifier is a game-changer, significantly reducing bounce rates.
The interface is beautifully designed and easy to understand. Even if you’re new to this kind of tool, you’ll find Hunter.io has virtually no learning curve. You can get started in no time.
But what really sets Hunter.io apart is its emphasis to data protection. All features operate in line with GDPR and other protocols, so you can use it with peace of mind.
In a nutshell, Hunter.io is a powerful ally in your link building arsenal. It’s more than just an email finder – it’s a complete outreach solution that can supercharge your SEO efforts.
Have you ever wondered how to keep track of your website’s backlinks without spending hours manually checking them? We’ve found a tool that might just be the answer to your prayers. Monitor Backlinks is an SEO powerhouse that’s been making waves since 2012, and for good reason.
Monitor Backlinks AI Features
Monitor Backlinks uses clever AI to automate your online marketing strategies and reports. It’s like having a super-smart assistant that never sleeps. The tool’s Awesome Backlink Change Dashboard is a sight to behold. It shows you new and lost links visually, going back up to a year. You’ll get detailed data tables of every link gained or lost, making it easy to spot trends and opportunities.
But that’s not all. The tool sends regular email summaries, keeping you in the loop about your latest backlink changes. You’ll never miss a lost link or a competitor’s backlink opportunity again. It’s like having a watchful eye on your SEO performance 24/7.
Monitor Backlinks Pricing
Now, let’s talk about the elephant in the room – pricing. Monitor Backlinks offers a range of plans to suit different needs:
Plan (monthly)
Pricing (per month)
DIY SEO
INR 1595.04
White Label
INR 2434.61
White Label & Embedding
INR 4953.17
Plan (Annual)
Pricing (per month)
Aunnal Bill
DIY SEO
INR 1196.28
INR 14355.38
White Label
INR 1825.96
INR 21911.47
White Label & Embedding
INR 3714.88
INR 44578.51
The best part? They offer a 14-day free trial, so you can take it for a spin before committing.
Monitor Backlinks Benefits
We’ve found Monitor Backlinks to be a game-changer for our SEO efforts. It’s great for identifying and fighting negative SEO – a real threat that can put companies out of business if left unchecked. The tool keeps you updated about new links, helping you spot and disavow suspicious ones quickly.
But it’s not just about defence. Monitor Backlinks is also brilliant for offense. By tracking your competitors’ links, you can uncover new link opportunities and stay ahead of their marketing shifts. It’s like having a spy in your competitor’s camp!
Link Building Spending
Conclusion
We’ve taken a swiss knife approach in the crowded arena of AI-powered SEO linkbuilding tools, and it’s clear that these innovative solutions are causing a revolution in the digital marketing scenes. From 360-degree platforms like Semrush to specialised tools like Link Whisper, there’s something to suit every marketer’s needs. These tools not only save time but also open up new possibilities to enhance link building strategies and boost one’s online presence.
As we wrap up, it’s worth noting that while these tools are incredibly helpful, they’re most effective when used as part of a well-rounded SEO strategy. One thing we want you to know is that – the key is to find the right balance between automation and human touch in your link building efforts.
FAQ
What is an AI link?
AI link is a new method in link-building. A link created by AI is known as an AI link.
How to use AI for link-building?
AI tools generally help one to find the best websites in their respective niches. It can also help ease networking and link-building.
What is a link-building tool?
A link-building tool is used to ease the process of link-building. It can help the user to navigate and eventually find quality websites for link building.
Can AI do backlinks?
Yes, the potential of quality backlinks can be leveraged by artificial intelligence. AI can reduce time and effort to help find quality backlinks in the respective niche.
What are the best AI link-building tools?
The 5 best AI link-building tools are Semrush, Pitchbox, Link Whisper, Hunter.io and Monitor Backlinks.
In today’s digital age, the need for SEO (Search Engine Optimization) is more crucial than ever. With an ever-expanding online landscape and fierce competition for user attention, having a strong online presence has become a necessity for businesses, organizations, and individuals alike. SEO plays a pivotal role in helping websites and online content stand out from the crowd and be easily discoverable by search engines and users.
By optimizing various elements of a website, such as its structure, content, keywords, and user experience, SEO aims to improve a website’s visibility in search engine results pages (SERPs). This visibility not only drives organic traffic to the website but also enhances its credibility, authority, and relevance in the eyes of both search engines and users.
For individuals new to the world of SEO, navigating the vast array of SEO tools available can be overwhelming. That’s where we come in – in this blog, we’ll explore some of the most user-friendly and powerful on-page SEO tools specifically tailored for beginners. Whether you’re building a website, a blog, or an online business, these tools will empower you to optimize your content and enhance your online visibility. Let’s dive in and discover how these tools can be your ally in mastering the art of on-page SEO.
Best On-Page SEO Tools for Beginners
Below are the top 10 On-Page SEO tools that beginners can use to optimize their website.
Enterprise SEO teams, digital marketers, and agencies seeking AI-powered SEO insights, real-time rank tracking, and scalable content optimization across global markets.
seoClarity – Best SEO Software
seoClarity is an enterprise-grade SEO platform that provides all the relevant tools for maximizing the presence in search, tracking, and increasing organic driving. seoClarity has built complexities to allow it to be used in high-scale SEO campaigns; this means businesses have visibility and features available to optimize. It tracks rank on multiple search engines and locations, reviewing history to obtain visibility metrics. It’s content optimization tools edicts take actual advice from recommended practices and competitive analysis while rendering assistance through site audit capabilities to discover and fix technical SEO issues.
Keyword research tools gain exposure to many comprehensive databases, which empower teams with appropriate search terms. Tools for competitive analysis show how keywords perform against competitors and the backlink profiles they currently hold; the link management functionality contributes towards enhancing domain authority. Additionally, there are custom-made dashboards and API access for seamless data tracking and integration. Other instruments include mobile and local SEO tools, plus alerting and notifications to alert concerning considerable significant performance changes.
Pros
Covers all aspects of SEO, catering to complex requirements with its extensive toolset.
Delivers actionable insights from extensive data to support informed decision-making.
Enables users to customize reports, focusing on metrics aligned with their business objectives.
Cons
The platform’s extensive tools can be challenging to navigate for new users or those preferring a simpler interface.
The pricing may not be affordable for smaller businesses or startups when compared to alternative SEO tools.
Pricing
Plan
Pricing
Rankings
seoClarity offers custom pricing; contact them for a quote.
Research & Content
seoClarity offers custom pricing; contact them for a quote.
Technical SEO
seoClarity offers custom pricing; contact them for a quote.
Enterprise
seoClarity offers custom pricing; contact them for a quote.
Mangools
WEBSITE
www.mangools.com
Rating
4.6
Free Trial
Yes
Best For
Bloggers, marketers, and small business owners seeking an affordable, user-friendly SEO toolkit with powerful keyword research, rank tracking, and backlink analysis features.
Mangools -Best SEO Software
Mangools provides very simple and easy-access SEO tools that are designed to be used by small businesses and individuals who intend to improve online visibility. Being simple and cheap, Mangools makes it appealing to visit users who wish to have their sites optimized without touching more complex advanced platforms.
Key features include KWFinder-a competent keyword search tool giving you results on search volume, difficulty, and relevance across many languages and countries. SERPWatcher can track the ranking of keywords over time and give you wonderful insights into their depth and trends of performance and visibility.
SERPChecker allows for a fine-grained assessment of search engine results pages by providing metrics on top-ranked pages including backlink profiles, domain authority, etc. LinkMiner is dedicated to backlink analysis, allowing users to assess and thus improve their link-building efforts regarding understanding the quality of backlinks on their site or competitive sites. The SiteProfiler tool includes a much broader view of SEO metrics, such as domain authority and traffic estimates, thus allowing users to compare their performance with the competition and identify areas for improvement.
Pros
User-friendly, allowing even those who are unfamiliar with technology to experience smooth navigation and utilize all the features of the application.
A very low competitive price structure compared to expensive premium tools like Semrush and Ahrefs.
Browser Extension: With this Mangools SEO extension, the users get to access all the key metrics completely from their browser without switching tabs.
Cons
Lacks some advanced toolsets available in premium search engine optimization platforms.
Despite a suite of basic requirements, the software lacks technical audit functionality for SEO purposes.
Ahrefs is an all in one SEO toolkit that offers various tools and services, that you can deploy to rank better in search engines. Users can optimize their websites with the Site Audit as well as analyze competitors with the Site Explorer, and research for keywords with high search volume with the Keyword Explorer. Users can also learn from the industry’s leading content delivery platforms with the Content Explorer and track their website ranking through the Rank Tracker. Moreover, you can also join the Ahrefs community on Facebook with over 10K marketers with unique SEO strategies and ideas, to further enhance your website’s search engine ranking.
Features of Ahrefs
Ahrefs’ Site Explorer features combine three powerful SEO tools – organic traffic search, backlink checker, and paid traffic research.
Audit and Optimize Website is another feature leveraging which Ahrefs runs an SEO audit to uncover the site’s technical and non-technical SEO issues.
With the Keyword Explorer feature, marketers can discover thousands of keyword ideas, analyze keyword ranking difficulty, and calculate their traffic potential.
Users can use the Content Explore feature to find top-performing content ideas in their niche and thousands of link prospects.
Ahrefs’ Rank Tracker feature helps marketers monitor their site’s rankings and chart its performance against competitors.
SEO Course by Ahrefs
Pros
With this SEO platform, users can find keywords much more quickly.
Ahrefs works with multiple search engines, and backlinking and keyword research data is easy to understand.
With Ahref’s rich functionality, users can conduct SEO analysis for Google, YouTube, Amazon, and other digital platforms.
Marketers can check their sites for over 140+ technical and non-technical SEO issues.
Cons
The platform doesn’t offer a free trial to users.
Many users stated that the reporting time of Ahrefs is ungenerous.
The pricing model is expensive for small businesses.
Ahrefs doesn’t offer any integration with Google Analytics or Search Console.
The Screaming Frog SEO Spider stands out as a premier cross-platform web crawler, relied upon by numerous content agencies for conducting comprehensive SEO site audits. With its extensive capabilities, Screaming Frog’s free plan empowers users to extract data and perform SEO audits for around 500 URLs. Notably, the tool aids in identifying and addressing broken links, while also uncovering temporary and permanent redirects that may need attention. Concurrently, this web crawler diligently examines page titles and meta data to uncover potential duplicate content issues, all while utilizing XPath to extract data. Moreover, Screaming Frog enables users to create XML sitemaps with advanced customization and seamlessly integrates with Google Analytics and Search Console APIs, facilitating the gathering of essential user performance data.
Features of Screaming Frog
Screaming Frog’s ‘Find a Broken Link’ feature allows users to crawl a site instantly and find broken links and server errors.
The Audit Redirects feature is used to discover temporary and permanent redirects, identify redirect chains and loops, and upload a URL list to audit in a site migration.
The platform’s Discover Duplicate Content feature leverages an md5 algorithmic check to find the exact duplicate URLs and partially duplicated elements.
With Analyze Page Titles & Meta Data, marketers can crawl websites to analyze page titles and meta descriptions.
Extract Data with XPath feature can collect data from the webpage’s HTML via CSS Path, XPath, or regex.
The SEO platform’s Generate XML Sitemaps feature can quickly create XML sitemaps and image XML sitemaps by leveraging advanced configurations over URLs.
Pros
The platform is easy to use, navigate, and operate for people of any level of technical knowledge.
It’s an excellent tool for investigating site domains’ link profiles, technical auditions, and SEO analysis.
Screaming Frog allows users to check their website’s health on a large scale.
It can also help users troubleshoot several SEO issues in their site’s architecture, missing alt tags, redirect chains, and more.
Cons
The platform is limited to crawling only 500 web pages.
The SEO Spider is not cloud-based and needs to be installed on a computer or server.
Sometimes, data exports can be a bit clunky, and the platform chokes on hugely massive crawls.
The platform often doesn’t reflect changes even when the problem is solved on the site.
Pricing Plans
Plan
Price
Free Version
$0
Paid Version
$139 Per Year
Google Search Console
Website
search.google.com/search-console/welcome
Rating
4.8/5
Best For
Optimizing website visibility
Free Trial
Available
Google Search Console – Best SEO Software
In the realm of SEO, Google Search Console stands as an indispensable asset for beginners and seasoned professionals alike. This comprehensive tool, provided directly by Google, offers insights and functionalities crucial for optimizing your website’s performance on search engines.
For beginners, setting up Google Search Console is the initial step. This involves verifying ownership of your website, a process that grants access to a wealth of valuable data. The tool’s intuitive dashboard provides a snapshot of your site’s search appearance, indexing status, and performance metrics.
Google Search Console isn’t just about data; it empowers you to take actionable steps. Optimize your website’s mobile-friendliness, submit sitemaps for efficient crawling, and analyze your site’s performance on different devices.
For beginners, Google Search Console serves as a guiding light into the intricate world of SEO. As you delve deeper into your website’s analytics, you’ll gain valuable insights into user behavior, search trends, and optimization opportunities. This tool isn’t just for experts; it’s a fundamental resource for anyone seeking to enhance their website’s visibility and performance in the digital landscape.
Features of Google Search Console
With Google Search Console’s Search Analytics Report feature, users can gain several critical insights into their site’s search performance of Google.
Data Highlighter is an intuitive tool that enables users to add structured data to their websites.
The platform’s HTML Improvements tool identifies issues with the marketer’s website and provides suggestions for fixing them.
The Remove URLs feature lets users hide specific URLs from Google’s search results temporarily.
With Fetch as a Google feature, users can know how Google renders their published pages and submit pages for rapid indexes.
Google Search Console’s Sitemaps feature allows users to submit their sitemap to Google to get their site indexed quickly.
Pros
The platform offers impressive features and an enormous amount of data.
Google Search Console is beginner friendly due to its neat, clean, and organized user interface.
With this platform, users can easily and quickly find and identify issues with their websites.
Google Search Console is popular among marketers because it helps drive more website traffic.
Cons
Google Search Console doesn’t allow users to submit HTML sitemaps to Google.
It repeatedly shows the same site errors even after fixing them.
Sometimes, the Average Position Feature can provide inaccurate results.
Using the platform requires regular site monitoring and analysis, which can be time-consuming.
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial
Available
SEMrush – Best SEO Software
SEMrush is a must-have tool for beginners venturing into the realm of SEO. This versatile platform offers a plethora of features that simplify the complexities of optimizing your website for search engines.
For starters, SEMrush’s Domain Overview is a quick way to gauge your website’s performance. It provides essential metrics like organic search traffic, backlinks, and top keywords. SEMrush’s Keyword Magic Tool offers an extensive range of keywords related to your niche, complete with search volume, difficulty, and potential rankings.
SEMrush aids beginners in refining on-page content through its On-Page SEO Checker. It evaluates pages against target keywords, offering suggestions to enhance optimization. The Backlink Audit tool is another boon for beginners. It identifies and helps disavow harmful backlinks that can tarnish your site’s credibility. With its user-friendly interface and actionable insights, SEMrush is a game-changer for SEO novices.
Features of SEMrush
The platform’s Domain review feature is perfect for users wanting to view their competitors’ SEO strategies and explore their referring domains.
Traffic Analytics feature helps marketers identify their competitors’ primary traffic sources and top referring websites.
Organic Research features enable users to analyze their competitors in organic results and explore the most successful strategies.
SEMrush’s Keyword Gap feature can be used to find keywords targeted by competitors and compare a maximum of 5 domains for unique and common keywords.
The backlink Gap feature lets users identify link-building opportunities and detect sites linking to their competitors.
The Keyword Overview feature is excellent for performing thorough keyword analysis and find-related keywords and long-tail matches.
How To Use SEMrush For SEO And Keyword Research
Pros
SEMrush facilitates the largest keyword database with 21.1 billion+ keywords in the Keyword Magic tool.
The platform’s comprehensive SEO toolkit includes over 50 tools.
It provides all the metrics a user could need to evaluate backlinks and keyword opportunities.
SEMrush’s lowest plan offers nearly 3,000 reports, and the business plan provides 10,000 reports.
Cons
The traffic analytics data provided by SEMrush is not always accurate.
The user interface of this platform is a little cluttered.
It only gives users data for Google, not any other search engine.
The login is limited to a single device in the Pro plan.
Pricing Plan:
Plan
Yearly Price
Monthly Price
Pro
$108.33/month
$129.95/month
Guru
$208.33/month
$249.95/month
Business
$416.66/month
$499.95/month
Moz Pro
Website
Moz.com
Rating
4.5/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial
Available
Moz Pro – Best SEO Software
Moz Pro is a valuable companion for SEO beginners, providing a user-friendly platform to enhance website visibility and rankings. Its array of features is tailored to empower novices in the world of search engine optimization. Its Keyword Explorer aids in effective keyword research, while the On-Page Grader optimizes content elements. The Site Crawl tool identifies technical issues, and Link Explorer provides insights into backlink profiles. With its user-friendly interface and valuable features, Moz Pro is an excellent choice for those new to SEO.
Features of Moz Pro
Moz Pro’s Keyword Explorer can help users know how people search for their products and services and which keywords and questions are used.
The Rank Tracking feature lets users know how their site ranks for their keywords and the rankings of their competitors’ sites.
Site Crawl is another feature that digs through every corner of a marketer’s site to find harmful issues and let users know how to fix identified issues.
The platform’s On-Page Optimization feature helps improve page optimization by auditing the content on web pages and recommending specific improvements.
With the Link Explorer feature, users can find new links and maximize the effects of existing ones.
The custom Reports feature allows users to create customized reports, schedule recurring reports, and send them directly to clients and stakeholders.
Pros
Users can track 300 keyword rankings with Moz Pro for Google, Yahoo, Bing, and Google Mobile.
The platform allows users to crawl around 4 lakh pages each month.
It provides accurate metrics for search volume, checking backlinks, and keyword research.
Moz Pro generates SEO reports within much less time.
Cons
The platform can become expensive since the pricing is aimed at large enterprises.
Moz Pro specifically targets US markets, causing a lack of data for foreign users.
It offers limited customization options for SEO reports.
Webconfs offers a user-friendly SEO tool designed especially for beginners seeking to enhance their on-page optimization. With its simple interface, it’s a great starting point for those new to SEO.
Webconfs offers a variety of on-page SEO tools that help users check the page loading time, word count, website links, among other services. While its Online Reputation Audit tool helps users analyze their website’s review report, fetched from different review sites, the Keyword Planner helps users select the right keywords with more search volume to improve traffic. Users can also scan for duplicate content with the Page Checker as well as perform backlink anchor text analysis. Moreover, tools like URL encoder and decoder, Spider Simulator, Broken Links Finder among others further enhance the SEO of a website, making sure the website has good search engine rankings.
Features of Webconfs
Keyword Density Checker tool crawls the specified URL, extracts text similarly to a search engine, removes common stop words, and displays the keywords’ density.
WebConfs’ Keyword Ranking Tool allows users to uncover high-volume keywords to boost their SERPs.
With the Similar Page Checker tool, users can determine the similarity percentage between content posted on different pages.
The platform’s Search Engine Spider Simulator tool stimulates the crawler by displaying the web page’s content exactly how a search engine would see it.
Backlink Anchor Text Analysis helps marketers determine the link text used by their backlinks to link their sites.
With Backlink Builder, users can build a lot of quality backlinks.
Pros
With WebConfs, users can compare two URLs at a time.
The platform helps users identify whether their content is similar to other content.
WebConfs can be used as a free tool.
It streamlines several SEO processes, saving users time and effort.
This platform allows users to access comprehensive data and insights about their site’s performance, backlink profile, keyword opportunities, etc.
Cons
The free version offers the 1000 words limit per search.
Sometimes, WebConfs provides inaccurate results.
Pricing Plan:
Webconfs is Free to use.
Woorank
Website
www.woorank.com
Rating
4.4/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Free Trial
Available
Woorank – Best SEO Software
Woorank is an intuitive marketing tool that helps users grow their business with organic traffic through enhanced SEO and search engine rankings. It analyses your website’s SEO and keyword opportunities, and turns the collected data into reports offering actionable insights with detailed data points and issue fixes. The keyword research tool also offers demographic insights, so you can focus more on prospects with high conversion chances, while the competitor analysis allows you to monitor your their SEO score and target keywords. Moreover, the Site Crawl feature enables you to organize your data also allowing you to schedule site crawls for regular performance checks.
Features of WooRank
The Generate More Leads feature can easily examine a prospect’s SEO health to help users better sell their services using white-label reports.
The competitive Analysis feature of WooRank enables marketers to monitor their rivals’ SEO strategies.
With keyword Research and Tracking, users can discover target keywords and identify, monitor, and track the progress of rankings against their competition.
Technical Website Audits is an excellent feature for crawling thousands of web pages and finding technical SEO issues.
With Instant Website Reviews, users can take control of their online marketing and SEO by analyzing website SEO and following the recommendations.
WooRank’s White-Label Reports present downloadable and custom PDF reports providing insights into meaningful data.
Pros
The platform’s user-friendly interface makes it ideal for beginners.
It is a pretty good tool for monitoring websites.
Users can customize the reports.
WooRank’s reports provide a summary score at the top, giving users a rating for their site.
Cons
Occasionally, the site speed and mobile usability assessments can be misleading.
The monthly price can be expensive for small businesses and users managing multiple websites.
Its competitor analysis features are a bit lacking.
The cache can appear randomly; sometimes, users face issues downloading the reports.
Pricing Plan:
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$89.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
KWFinder
Website
Kwfinder.com
Rating
4.5/5
Best For
Keyword research and content marketing
Free Trial
Available
KWFinder – Best SEO Software
KWFinder is an excellent SEO tool for beginners, designed to simplify keyword research. Its user-friendly interface allows users to discover profitable keywords, assess their search volume, and analyze keyword difficulty. With its “Keyword Difficulty” metric, you can identify which keywords are easier to rank for. Additionally, KWFinder provides suggestions for long-tail keywords and displays search trends. This tool offers valuable insights into your competitors’ rankings and backlinks, aiding your SEO strategy. It’s a great choice for beginners looking to optimize their content and improve their website’s visibility in search engine results.
Features of KWFinder
KWFinder’s Keyword Tracker feature can help users track keywords for all their web projects simultaneously.
With Keyword Analyzer, users can analyze keywords based on competition, search volume, click rate, and cost-per-click.
Users can discover thousands of keyword ideas for each niche and advanced metrics for each keyword with the Keyword Research feature.
The platform’s Backlink Analysis feature analyzes the backlink profile of a domain or URL to help users determine the strength and relationship between web pages across root and cross-domains.
Keyword Generator is the perfect tool to generate the most used keywords and phrases related to a site.
API Access tool allows mobile apps, developer’s frameworks, building software applications, and management tools to access and use data from a given API.
Pros
The platform is lightweight and fast.
KWFinder is an easy-to-use and navigable platform.
It offers five tools in a single platform.
With KWFinder, users can gain insights into diverse search engine optimization metrics.
Cons
It offers limited keyword results.
KWFinder doesn’t support multi-tabbed keyword research
The platform offers limited daily data requests.
It doesn’t facilitate the Keyword Gap Analysis feature.
Pricing Plans:
Plan
Yearly Price
Monthly Price
Mangools Entry
$19.90/month
$29.00/month
Mangools Basic
$29.90/month
$49.00/month
Mangools Premium
$44.90/month
$69.00/month
Mangools Agency
$89.90/month
$129.00/month
RankMath
Website
Rankmath.com
Rating
4.8/5
Best For
Optimizing content
Free Trial
Available
RankMath – Best SEO Software
RankMath is an SEO plugin for WordPress websites for content optimization with built-in suggestions and the best SEO strategies. RankMath offers over 15 configurable modules along with keyword rank tracking for SEO analysis to identify issues. It also offers an intuitive interface with Google Analytics integrations for keeping track of your website’s stats through a dashboard and a rank tracker. RankMath also offers an advanced schema generator while also allowing you to import schema from different websites, and allows for a single click imports for seamless data migration from other SEO plugins.
Features of RankMath
Analyzation of the Focus Keyword feature in the free plan tells users how often they can use their target keyword.
With the Schema tool, users can add schema markup to their websites to help search engines understand their content better.
With Social Media Descriptions, RankMath generates social media descriptions for users’ websites.
RankMath creates an XML sitemap for users’ websites to help search engines index their content using the XML Sitemap feature.
The Watermarks feature is available to users wanting to add watermarks to their social media images.
The platform’s Keyword Rank Tracking feature lets marketers track their website’s keywords and positions in Google search results.
Pros
RankMath comes with an easy to follow setup wizard.
The platform is designed with a simple but powerful user interface.
RankMath continuously improves its plugin’s performance to offer top-notch functionalities.
It offers the fastest turnaround times for support queries and resolves issues.
Cons
With the RankMath SEO plugin, migrating to Yoast SEO is not easy.
Sometimes, the plugin can generate changes in the site’s URLs.
It offers limited keyword assistance.
Sometimes, users need to reconnect their Google account to track analytics.
GTMetrix is an analysis and testing platform for your website to enhance its loading time. While GTMetrix is nearing the performance analysis of a billion pages, users can analyze their website’s performance and find the vulnerabilities that make their site slow to load. It offers detailed site analysis with Lighthouse metrics, web vitals, audits and other analysis options to track a website’s performance. Moreover, you also get to see how your page loads on different devices and platforms and GTMetrix notifies you whenever your page loading is slowed down owing to SEO issues.
Features of GTMetrix
The Mobile Testing feature helps marketers optimize their website for mobile users and ensure a fast experience on all devices and connections.
GTMetrix’s Tagging and Filter Tabs feature allows users to unlock unlimited tagging and filter tabs to categorize and find desired reports within a few minutes,
The web Vitals feature helps marketers analyze their website’s web vitals, such as loading, interactivity, visual stability, etc.
GTMetrix’s Reports can tell users exactly how fast their page loads, the reason for slow loading, and how to fix it.
The platform’s Structured Audit tool tells users if their web page applies modern best practices for optimized page delivery.
Users can access the Waterfall Charts to identify long or broken requests, understand what the browser sees when loading a webpage, and view request details.
How To Use GTmetrix Like A PRO
Pros
The free account provides a lot of input to help users optimize their sites for SEO.
It’s a simple-to-use and effective platform.
Its new feature, ‘Speed Visualization,’ helps users track every second loading report.
Users can choose between different locations to test their website load speed.
Cons
The platform doesn’t show the exact loading speed or performance in the generated reports.
Sometimes, GTMetrix can provide two different results for the same search.
It often shows Vancouver, Canada location, no matter where the user scans the website or uses the tool.
Sometimes, the platform takes longer to provide the results.
Pricing Plans:
Plan
Yearly Price
Monthly Price
Basic
Free
Free
Solo
$10.67/month
$13/month
Starter
$21.25/month
$25/month
Growth
$42.50/month
$50/month
Conclusion
There are a plethora of tools for On-Page SEO, and while some are specific to a particular niche, such as improving the page loading time and keyword research, others offer a comprehensive SEO suite such as Ahrefs and Moz. But this does not imply that any one offers more value than the other. Only with a broader view of different aspects of SEO, can a site rank good enough in a search engine. All in all, although different factors weigh differently in SEO, the bottom line is that none of them can be ignored, and hence the more comprehensive is your approach in enhancing the On-Page SEO, the better is the traffic as well as the search ranking.
FAQs
What do on-page SEO tools do?
On-page SEO tools help analyze and optimize the content and structure of a website to improve its ranking in search engine results pages (SERPs). They can help with tasks such as keyword research, analyzing competitors, and checking for technical SEO issues.
Why is on-page SEO important for beginners?
On-page SEO is crucial for beginners as it helps them understand and implement optimization techniques directly on their website, leading to improved search engine rankings and organic traffic.
Are there any free on-page SEO tools?
Yes, there are a number of on-page SEO tools available that offers free plan such as Google Search Console, GTMetrix, Webconfs, Screaming Frog and more.
How do on-page SEO tools help with competitor analysis?
On-page SEO tools can help you analyze your competitors by providing insights into their website structure, content, and backlinks, allowing you to identify areas where you can improve your own website to outrank them.
How can I learn on page SEO?
You can learn on-page SEO through online courses, tutorials, and resources offered by platforms like Moz, SEMrush, and HubSpot.
Can on-page SEO tools replace professional SEO services?
While on-page SEO tools are invaluable for beginners, professional SEO services provide a comprehensive strategy that involves both on-page and off-page optimization, technical expertise, and strategic planning.
In today’s competitive world, where substitutes for every product exist, whether in real life or on the internet, it is crucial to gain visibility to capture the attention of customers. This applies to everything from a chocolate cake recipe to a pair of jeans. To simplify the process and achieve strong visibility for your website, a robust and effective Search Engine Optimization (SEO) strategy is essential.
To strengthen their SEO game, freelancers and agencies rely on various tools. These tools serve as invaluable resources to enhance content visibility and improve rankings on search engines like Google. In this article, we will delve into the SEO tools commonly utilized by freelancers and agencies, exploring how they leverage these tools to increase their website’s noticeability and attract a larger customer base.
“A good tool improves the way you work. A great tool improves the way you think.” – Jeff Duntemann
Search Engine Optimization (SEO) is crucial for gaining attention and visibility for your website. In addition to that, there are several compelling reasons why SEO tools are indispensable:
Competitive Analysis: Many SEO tools offer the ability to monitor competitor traffic numbers and strategies in an ethical manner. This valuable insight allows you to understand how their content is performing and stay ahead of the competition.
Keyword Research: SEO tools provide comprehensive lists of relevant keywords that can significantly enhance the visibility of your content. By targeting the right keywords, you can attract more organic traffic to your website.
SEO Audits: Conducting regular SEO audits using these tools helps identify any issues or shortcomings on your website. By addressing these issues promptly, you can save valuable time and resources while ensuring optimal performance.
Performance Tracking: SEO tools enable you to measure the effectiveness of the strategies implemented to rank your website higher on search engine results pages. By analyzing data and metrics, you can gauge the success of your SEO efforts and make informed decisions.
Give your organic rankings the desired boost with the Help of 99Outreach SEO Services
Why Choose Team 99Outreach?
Guaranteed Satisfaction | In-house content creation | Team of experts
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial
Available
SEMrush – Top SEO Tool for Freelancers
This visibility management platform was founded in the year 2008 and is considered one of the best tools in the category of SEO. With its headquarters in Boston, United States, this tool helps the user to identify the keywords that are being used by their competitors.
SEMrush provides an option for analyzing the competitor’s strategy in an ethical way and understanding their SEO game. It also helps in getting local customers by making the site evident in their local searches, plus it tracks down daily target keywords that will help the content in gaining more traffic.
Pricing Plan:
Have a look at the pricing details of each package.
Ahrefs is a powerful SEO tool that is commonly used by freelancers and agencies to enhance their search engine optimization efforts. It offers a wide range of features and functionalities to help with keyword research, competitive analysis, backlink analysis, content optimization, rank tracking, and more. Freelancers and agencies can leverage Ahrefs to improve their clients’ website visibility, analyze competitors’ strategies, identify high-ranking keywords, track keyword rankings, and monitor backlinks. Overall, Ahrefs provides valuable insights and data that can aid in making informed SEO decisions and driving better organic search results.
Pricing Plan:
Have a look at the pricing details of each package.
LinkAssistant, established in 2004, is a popular SEO tool that is beneficial for freelancers and agencies involved in search engine optimization activities. It is part of the SEO PowerSuite toolkit and specifically focuses on link building strategies. By providing features such as finding link prospects, managing outreach campaigns, tracking backlinks, and monitoring competitor link profiles, LinkAssistant helps streamline link building efforts for freelancers and agencies.
It assists in identifying suitable link opportunities, facilitating link exchanges, and offers a vast array of backlink suggestions. As part of the SEO Powersuite, it provides a comprehensive solution for optimizing websites, including powerful tools for rank tracking, website auditing, SEO research, and more.
Pricing Plan:
Have a look at the pricing details of each package.
Authority Labs is an essential tool that allows users to monitor their search engine rankings effectively. Founded in 2008 by Chase Granberry, this search engine monitoring service simplifies the task of tracking website rankings on a regular basis. With Authority Labs, users can monitor their rankings not only at a global level but also by city and zip code, providing valuable insights into local search visibility.
Additionally, the tool offers competitor ranking monitoring, enabling users to stay updated on their competitors’ performance. It helps identify relevant keywords that are driving results, ensuring that content is optimized accordingly.
Furthermore, Authority Labs provides insights into the number of pages receiving organic traffic, allowing users to gauge the reach and effectiveness of their SEO efforts. Overall, Authority Labs empowers users with the information they need to make informed decisions and improve their search engine rankings.
Pricing Plan:
Have a look at the pricing details of each package.
RankTracker is an SEO tool that focuses on tracking search engine rankings and keyword performance. It is designed to provide users, including freelancers and agencies, with comprehensive insights into their website’s rankings across various search engines and geographical locations.
With RankTracker, users can monitor their keyword rankings over time, track progress, and identify opportunities for optimization. The tool allows users to input their target keywords and automatically track their positions in search results, helping them assess the effectiveness of their SEO efforts. RankTracker provides valuable data on keyword rankings, search volume, and competition, empowering users to make informed decisions and improve their website’s visibility in search engine results pages.
Pricing Plan:
Have a look at the pricing details of each package.
KWFinder is an SEO tool that specializes in keyword research and analysis. It helps users, including freelancers and agencies, discover relevant keywords with high search volumes and low competition. KWFinder provides a user-friendly interface that allows users to input their seed keywords and generate a list of related keywords along with important metrics such as search volume, keyword difficulty, and cost-per-click (CPC) data. This information helps users identify valuable keywords to target in their content and SEO strategies.
Additionally, KWFinder provides additional insights such as search trends, SERP analysis, and competitor analysis, allowing users to make data-driven decisions and optimize their website for improved search engine rankings and organic traffic.
Pricing Plan:
Have a look at the pricing details of each package.
Link Building, Keyword Research, and SERP Rank Tracking
Free Trial
Available
WooRank
WooRank is an SEO tool that offers website analysis and optimization features. It provides users, including freelancers and agencies, with a comprehensive overview of their website’s performance, identifying areas for improvement and optimization. WooRank analyzes various aspects of a website, including on-page SEO, mobile-friendliness, backlinks, social media presence, and more. The tool generates an easy-to-understand report with actionable insights and recommendations to enhance the website’s SEO and user experience.
Additionally, WooRank offers competitor analysis, keyword tracking, and website monitoring features to help users stay ahead in their SEO efforts. By utilizing WooRank, users can optimize their websites to drive better search engine rankings, increase organic traffic, and improve overall website performance.
Pricing Plan:
Have a look at the pricing details of each package.
Site tracking, link building, competitor analysis, keyword research
Free Trial
Available
Moz Pro
Moz Pro is a robust collection of SEO tools that enables users to effectively monitor and enhance their website’s search engine ranking. With Moz Pro, users can track their rankings, analyze competitor websites, and gain valuable insights into their own website’s performance and visibility. The tool suite includes powerful analytics that provide in-depth information on keyword performance, link metrics, and site audits. By leveraging Moz Pro, businesses can stay ahead of the competition by staying informed about their competitors’ rankings through SERP analysis, utilizing the technical insights offered by the platform, and conducting regular site audits to identify areas for improvement.
Pricing Plan:
Have a look at the pricing details of each package.
The world of SEO is constantly evolving, and to stay ahead of the curve, freelancers and agencies need to arm themselves with the right tools. In this blog, we explored the top SEO tools for freelancers and agencies. These tools offer invaluable features and functionalities that empower SEO professionals to optimize their websites, gain a competitive edge, and attract more organic traffic. By leveraging these essential SEO tools, freelancers and agencies can make informed decisions, save time and resources, and ultimately improve their website’s visibility and rankings.
Remember, in the fast-paced world of SEO, staying up-to-date with the latest tools and trends is crucial. Embrace these essential SEO tools, harness their power, and watch as your website climbs higher in search engine rankings, attracts more visitors, and achieves greater online success.
FAQs
What are SEO tools?
SEO tools assist in optimizing websites for search engines, providing functionalities such as keyword research, competitor analysis, site auditing, and performance tracking to improve visibility and rankings.
What are the essential SEO tools that freelancers and agencies should consider?
Some of the top essential SEO tools for freelancers and agencies include Google Analytics, SEMrush, Ahrefs, Moz Pro, Screaming Frog, Rank Tracker, and Google Search Console.
Are these SEO tools suitable for beginners in the industry?
Yes, these SEO tools cater to both beginners and experienced professionals. They provide user-friendly interfaces, comprehensive documentation, and support resources to assist freelancers and agencies at any stage of their SEO journey.
Is SEO easy to learn?
SEO is easy to learn but hard to master. Dedication, continuous education, and hands-on experience are key to becoming proficient in SEO.
How can Google Analytics benefit freelancers and agencies?
Google Analytics provides valuable insights into website traffic, user behavior, and conversions. Freelancers and agencies can use it to track the performance of their SEO efforts, identify audience demographics, measure goal completions, and optimize their strategies accordingly.
What are the key features of SEMrush that make it essential for SEO professionals?
SEMrush offers a range of features, including keyword research, competitor analysis, site auditing, backlink analysis, and rank tracking. These features empower freelancers and agencies to enhance their keyword strategies, uncover competitor insights, identify site issues, and track their search engine rankings.
Can these SEO tools be used for both on-page and off-page optimization?
Yes, many of the essential SEO tools mentioned in the blog cover both on-page and off-page optimization aspects.
Search engine optimization (SEO) is crucial for any business that wants to be visible online. One important aspect of SEO is understanding your competitors and their strategies. In this blog post, we will be discussing the top SEO competitor analysis tools that can help you gain insight into your competition and improve your own SEO efforts.
Search engine Optimization competitor analysis tools can help you identify your competitors’ keywords, backlinks, and content strategies, among other things. SEO tools simply make it easier for you to know how your competitors are exceeding your capabilities. It is used to reverse engineer the success strategies of your SEO competitors. By doing this, you can make informed decisions about your own SEO efforts and stay ahead of the competition.
There are various SEO competitor analysis tools available in the market. Here we will discuss some of the top tools available for conducting competitor analysis and how they can help you stay ahead of the game. Whether you’re a small business owner or a marketing professional, these tools can help you make data-driven decisions and stay ahead of the competition. So, let’s dive in and explore the best SEO competitor analysis tools available today!
Adspyder is an ad spying tool. It helps in spying upon the competitor’s SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing. The tool is basically used to spy on the ads, but it has features of Keyword Search, Domain Search, Networks Ads Library search, ad analytics, and many more.
Best Use of AdSpyder for Competitor Analysis
You can track the performance of your competitor’s ads, including click-through rates, conversion rates, and more.
You can identify the keywords and phrases that your competitors are using in their advertising campaigns.
It allows you to track the advertising campaigns of your competitors, and gives you insight into their targeting, messaging, and ad placement.
It provides you with the historical data of the Ad campaigns of your competitor to make a better ad strategy.
You can use the domain checker feature to identify the keywords which are used by your competitors.
You can check the total number of Ads running on the specific keywords using the feature, keyword checker.
Pros:
Free trial is available
Advanced Analytics and reports
Best for spying on competitor’s ads
Excellent live chat support
Ads spy on Google, Instagram, Facebook, YouTube, and more
Learning resources are available
10 million+ ad copies
Cons:
Free plan is not available
Pricing Plan:
AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Basic
$199 yearly
Professional
$249 yearly
Team
$299/month
Ahref
Website
Ahrefs.com
Rating
4.7 out of 5
Free Trial
Not Available
Best For
All-in-one competitor research tool
Ahrefs – All-in-one SEO Competitor Research Tool
Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. It has 2986 servers across the world that helps to fetch accurate data for you. It can research and analyze the backlinks, organic search, and paid search performance of any website or webpage.
The information provided by this tool can be used to identify link-building opportunities and track the performance of a website over time. You can compare the search performance of different sites to identify strengths and weaknesses. Ahrefs can be used to research the top-performing content in a particular niche, and to uncover the keywords that a website is ranking for in organic search.
Best Use of Ahrefs for Competitor Analysis
You can use this tool to understand how much organic traffic your competitors are getting and from what sources.
You can track your competitor’s keyword rankings.
It allows you to see the backlinks of your competitors and identify opportunities to build similar links for your own website.
Analyze the content of your competitors to identify popular topics and formats.
You can analyze the paid traffic of your competitors to see which keywords they are bidding on and use this information in your own paid traffic strategy.
Utilize the rank tracker feature and identify where you stand on the specific keyword compared to your competitor.
Pros:
Huge learning resources
Chrome extension is available
Huge database
Keyword and competitor analysis
Excellent support
Offers a lot of free SEO tools
Shows historic data
Cons:
Some users find the UI is complex
The rank tracker can be more robust
Pricing Plan:
Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
SpyFu
Website
www.spyfu.com
Rating
4.5 out of 5
Free Trial
7 Days
Best For
Find out competitor’s ranks, ads, keywords, backlinks
SpyFu – Top SEO Competitor Analysis Tool
SpyFu has been mastering the field of analyzing SEO competitive landscape data for quite a while now. SpyFu also helps you find the most powerful competitors when you provide your field.
The SEO overview dashboard is another great feature that this tool provides. It gives a good overview of the competitor’s performance like the position of your toughest competitor on the first page of search results and so on.
How to see your competitor’s keyword strategy in minutes with Spyfu
Best Use of SpyFu for Competitor Analysis
Use domain, URL, or keywords to find your top competitor and analyze their site to gather useful information.
The Kombat feature allows you to compare your website with your competitor’s and gives you a report that highlights the strengths and weaknesses of each site.
You can identify the backlinks that are pointing to your competitor’s websites.
It will help you to find out domains that are ranking on the keywords of your site.
You’ll get a snapshot of a domain’s organic search performance and paid search performance, organic keywords, paid keywords, organic competitors, and paid competitors.
It allows you to view the AdWords campaigns of your competitors and see which keywords they are bidding on.
Pros:
Kombat feature for comparison
Excellent support
Easy-to-use interface
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price
Basic
$39/month
$16/month
Professional
$39/month first month, $79/month thereafter
$36/month
Team
$299/month
$149/month
Ubersuggest
Website
www.neilpatel.com/ubersuggest/
Rating
4.4 out of 5
Free Trial
7 Days
Best For
Find out competitor’s keywords
Ubersuggest – Best SEO Competitor Analysis Tool
It is a tool that provides all-around information, which is keyword analysis, SEO data and competitive analysis all at once. It provides you with information about the keyword and content your competitors are gaining popularity through, new content inspirations and also new competitors. UberSuggest’s keyword tool allows users to check the traffic, competition, and even seasonal trends of various keywords. This tool enables people to analyze the most successful content for any keyword. UberSuggest can also help to create backlinks, allowing users to know the online content which their link will be targeting. Creating an action plan to improve link profile and page ranking is something users can do by utilizing this tool. They also have Ubersuggest chrome extension, in order to enable one to get data and traffic while browsing through the web.
Best Use of Ubersuggest for Competitor Analysis
You can use this tool to analyze your competitor’s social media presence and identify opportunities to improve your own social media strategy.
It will help you to identify any paid advertising campaigns your competitors are running.
Track the rankings of your competitors and monitor any changes over time.
It provides you with a list of the top-performing content of your competitors and analyzes the elements that make it successful.
Analyze the backlinks of your competitors and identify opportunities to acquire similar links for your own website.
Research the keywords your competitors are ranking for and target those keywords in your content strategy.
Pros:
Knowledgeable blogs to learn
Provides lifetime plan
Easy to use
Robust competitor analysis
Interactive dashboard
Chrome extension is available
Cons:
Lack of automated reports
Limited database
Pricing Plan:
UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$120/Lifetime
$12/month
Business
$200/Lifetime
$20/month
Enterprise/Agency
$400/Lifetime
$40/month
Google Alerts
Website
www.google.com/alerts
Rating
4.6 out of 5
Free Trial
Completely Free
Best For
Find out competitor’s keywords
Google Alerts – SEO Competitor Analysis Tools
Google Alerts is a cloud-based tool designed to alert businesses via email about changes and new posts on websites, articles, research papers, and blogs. This allows users to set up notifications on a daily, weekly, or monthly basis.
It can be the go-to tool for beginners. Extremely easy to operate, this tool sends you reports to your inbox straight. Whether you want to be notified if your competitor is mentioned online by any means or anything else this tool will help your way out. With Google Alerts, businesses can assess their market reputation, discover trends, and track customer or competitor actions. You can also search for keywords here. It is simply on you how you want to operate this.
Best Use of Google Alerts for Competitor Analysis
It will keep updated about any new posts, updates, or promotions your competitor makes on social media platforms.
Follow the topic of your industry and it will provide an alert when any changes occurred.
You can set an alert to stay updated about any new trends or developments in the industry you’re working in.
This will help you to stay informed about any changes in your competitor’s website traffic.
You can monitor any press releases, announcements, or news articles that mention your competitor.
Pros:
Browser extension is available
Free tool to use
Google help articles are available
Easy to use
Seamless sign-in using a google account
Cons:
Difficult to get customer support
Pricing Plan:
Google Alerts is Free to use.
Social Blade
Website
Socialblade.com
Rating
4.4 out of 5
Free Trial
30 Days
Best For
Know how your competitors are doing on social media
Social Blade -SEO Competitor Analysis Tools
Social Blade is a platform that provides insights and enables brands to discover influencers, as well as track the performance of posts on various social media platforms. This enables you to see where your competitor stands in social media. This tool displays real-time statistics of how your competitors are doing on social media such as YouTube, Facebook, Instagram, Twitter, and more. It gives you the number of their followers, uploads and growth. It also helps you put a strong social media standard to flourish.
Best Use of Social Blade for Competitor Analysis
You can use SocialBlade to research and identify your top competitors on social media.
Provides you with detailed information on a channel’s audience demographics, including gender, age, and location.
You can see which videos on a channel have the most views, likes, and comments.
Use this tool to identify trends in your industry and see which topics are most popular among your competitors.
You can track the growth of your competitor’s social media accounts over time.
This will help you to analyze the types of content your competitors are posting.
Pros:
Browser extension is available
Best for YouTube competitor research
YouTube, Twitter, and Dailymotion real-time data
Android and iOS mobile app is available
Huge database
Discord community
Cons:
Poor user interface
Very hard to find the desired result
Pricing Plan:
Social Blade offers four pricing plans: Bronze, Sliver, Gold and Platinum. Have a look at the pricing details of each package.
Plan
Yealy Price
Monthly Price
Bronze
$3.34 per month
$3.99 per month
Sliver
$8.34 per month
$9.99 per month
Gold
$33.34 per month
$39.99 per month
Platinum
$83.34 per month
$99.99 per month
Similar Web
Website
www.similarweb.com
Rating
4.5 out of 5
Free Trial
7 days
Best For
Reveal competitors’ analytics and online strategy
SimilarWeb – SEO Competitor Analysis Tools
With SimilarWeb Pro, you can get an in-depth analysis of your competitors’ website and app traffic. You will be able to view analyzed data from competitor websites, comprising user engagement parameters such as monthly visits, visit duration, page views, and bounce rate; combined with geographic visitors information and audience preferences.
This is a tool used to find the web ranking of your contemporaries. It enables you to get traffic insights into any website. It also shows you the global rank, country rank and category rank of a website along with the graphical representation of weekly visitors as per the last six months. It even suggests you competitors whom you might like to watch.
Best Use of Similar Web for Competitor Analysis
You can identify potential opportunities for building your own backlinks by analyzing the quality and quantity of your competitor backlinks.
You can identify areas where your competitors are outperforming you by comparing metrics such as bounce rate, time on site, and pages per visit.
See where your competitor’s traffic is coming from, including search engines, referral websites, and social media.
It can help you understand your target market with demographic data such as age, gender, and location of a website’s visitors.
By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.
Pros:
Keyword database of 5 Billion+
Intuitive dashboard
Easy to use
Free trial is available
Search ads by competitors
Huge knowledge center
Live customer support
Cons:
Limited insights into third-party websites
A separate plan is not available for competitor analysis, an all-in-one plan is available.
Pricing Plan:
SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.
Google Ads – Best SEO Competitor Website Analysis Tool
Google Ads (previously known as AdWords) is an advertising system that allows you to create and manage pay-per-click campaigns. The main aim of this tool is not competitor analysis; it is more one’s website centric. However competitive analysis comes along as one of its features. This tool can tell you the expected CPCs, as well as estimate the cost of being in the top and bottom ad positions. The overview provides data such as the average monthly search queries and the level of competition. A competition index reveals how extensively each keyword is being promoted. As it is a Google tool, it is considered to be one of the best of its kind. It basically concentrates on finding competitor keyword data and it also monitors one’s own and one’s competitor’s website.
Best Use of Google Ads for Competitor Analysis
You can see which keywords your competitors are bidding on, how much they are spending, and how successful their campaigns are.
It will help you to track the performance of your competitor’s ads such as click-through rate, conversion rate, and cost-per-click.
Google Ads allows you to see the design, layout, and content your competitors are using.
It will give you insight into the ad copy used by your competitors.
Use GoogleAds Keyword Planner to research the keywords your competitors are using in their ads.
You can analyze the audience your competitors are targeting.
Pros:
Only need a Google Ads account to use
Google own database
Google help center articles
Google keyword planner
Report and analytics
Easy to use
Cons:
Difficult to get support from google
Pricing Plan:
Google Ads allows you to set your own monthly budget caps and adjust as needed.
Semrush
Website
www.semrush.com
Rating
4.7 out of 5
Free Trial
7 days
Best For
Reveal competitors’ keywords, traffic and backlinks data
SemRush – SEO Competitor Analysis Tool
SemRush is one of the most used SEO competitor analysis tools as it is specialized for keywords data. SemRush is an essential tool for companies looking to increase their online visibility. This encompasses search, content, social media and market research tools that can be applied to data from 142+ countries, which can be seamlessly connected to Google and task management platforms.
While you visit the homepage of this tool and type the desired website’s name, you instantly get access to organic keywords and the rank of your competitors. You also find traffic numbers and ad keywords of your competitors. The most glorious thing about this tool is that it also provides the data in a graphical format.
Best Use of Semrush for Competitor Analysis
You can identify the top keywords that your competitors are ranking for and use them to optimize your website.
Compare your website’s performance to that of your competitors and identify areas where you need to improve.
You can see how much organic traffic your competitors are receiving and identify opportunities for improvement.
By using the backlink analysis tool, you can see which websites are linking to your competitors.
It will help you to stay informed on which keywords your competitors are bidding on in paid advertising.
You can easily track your competitor’s social media presence.
Pros:
Easy-to-use interface
Free account to utilize limited features
Free Demo is available
Historic data since 2014
Integration with web analytics tools
Knowledgeable Help Center
Cons:
Some users reported higher pricing
Limited support
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$99.95/month
$119.95/month
Guru
$191.62/month
$229.95/month
Business
$374.95/month
$449.95/month
WooRank
Website
www.woorank.com
Rating
4.5 out of 5
Free Trial
14 Days
Best For
Identifying competitor’s website review
Woorank – Top SEO Competitor Analysis Tool
The Woorank tool allows you to identify potential opportunities, tackle issues, and track progress and website performance in order to effectively optimize your website for your customers and search engines. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.
What is WooRank: An Introduction
Best Use of WooRank for Competitor Analysis
You can use this tool to gain insight into the strengths and weaknesses of your competitor’s websites.
Identify the top competitors in your industry by searching for keywords related to your business.
Once you have identified your competitors, use WooRank to analyze their websites.
It helps to analyze your competitor’s on-page SEO, including their keyword usage and backlinks.
You can see how your competitor is using social media to drive traffic to their website and engage with their audience.
You can use the analytics data to make informed decisions about your own website’s optimization and marketing strategies.
WooRank’s website monitoring tool to keep track of your competitor’s performance over time.
Pros:
Interactive interface
SERP position tracking
A 14-day free trial is available
Competitors comparison
Quick website overview
Learning resources
Browser extension is available
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
Pricing Plan:
WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Monthly Price
Yearly Price (4 months free)
Pro
$79.99 per month
$53.25 per month, billed at $639.00 yearly
Premium
$199.99 per month
$133.25 per month, billed at $1,599.00 yearly
Enterprise
Custom Plans
Custom Plans
BuzzSumo
Website
Buzzsumo.com
Rating
4.5 out of 5
Free Trial
30 Days
Best For
Find top-notch content shared by competitors
Buzzsumo – SEO Competitor Analysis Tool
BuzzSumo is a tool designed to assist marketers with their social media analytics, content curation and inspiration. It scans the web for relevant content based on search inquiries, measures its level of success by analyzing social involvement, perennial scores, and backlinks.
BuzzSumo can be useful for content writers mostly. This tool tracks the most popular type of content for a searched keyword. It searches most searches for the most popular influencer sharing content of the same type as yours. It also helps you contact them. It spots the most shared contents of your contemporaries as well.
Best Use of BuzzSumo for Competitor Analysis
You can use the search bar on BuzzSumo to see the most popular content from your competitor’s website.
Monitor your competitor and Set up alerts to track their mentions and new content.
Get an idea of which types of content are resonating with your competitor’s audience with the metrics such as social shares.
It will give you an idea of where your competitors are getting their traffic from.
Analyze the types of content that perform well for your competitor and consider how you can create similar content for your brand.
It will help you to identify the influencers that your competitors are working with.
Pros:
30-day free trial
Chrome extension is available
A huge database of 5 Billion+
Learning resources
Free plan is available
Easy-to-use interface
Excellent support and help center articles
Cons:
Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan
Pricing Plan:
Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.
Conducting competitor analysis is crucial for staying ahead in the SEO game. By using the tools discussed in this post, you can gain valuable insights into your competitors’ marketing strategy including keywords, backlinks, and content, which can help inform your own SEO strategy. While using the competitive analysis tool we need to make sure of a few things. Almost every such tool allows you a free trial of their most recent upgraded version. Make sure you utilize the free trial before paying.
Once you’ve chosen a tool, make sure to stay on it for a while to figure the results out of it. Also, make sure to analyze your overall marketing plan. Remember, the key to success in SEO is staying up-to-date with the latest trends and best practices, and competitor analysis is an important part of that process. So, be sure to use these tools to your advantage and stay ahead of the game!
FAQs
What are the best SEO competitor analysis tools?
Some of the best SEO competitor analysis tools are:
Alexa
SpyFu
Ubersuggest
Adspyder
Google Alert
Social Blade
Similar Web
Google Keyword Planner
Semrush
WooRank
Ahrefs
BuzzSumo
What is included in SEO competitor analysis process?
SEO competitive analysis process involves researching the backlinks, keywords, content, and other SEO factors of your top competitors.
Why is competitor analysis important for SEO?
The competitor analysis in SEO enables you to identify who your main competitors in the market are.
What is the purpose of competitor analysis in SEO?
Competitor analysis in SEO is the process of studying and analyzing the strategies, tactics, and techniques of your competitors in order to gain insights and improve your own SEO efforts. By understanding what is working for your competitors, you can make informed decisions on how to optimize your own website and improve your search engine rankings.
What are the common features of SEO competitor analysis tools?
Common features of competitor analysis tools includes keyword research, backlink analysis, and content analysis, which can help you gain insights into your competitors’ strategies.
How often should I conduct competitor analysis for my website?
It is recommended to conduct competitor analysis on a regular basis, at least once a quarter. This will help you stay up-to-date with the latest trends and best practices in SEO and make adjustments to your own strategy as needed.
Can competitor analysis be done manually or do I need to use tools?
While you can conduct competitor analysis manually by manually checking your competitors website and their backlinks, it can be time-consuming and less accurate. Using tools can make the process more efficient and provide you with a more comprehensive analysis.
Having a strong local SEO presence is essential for businesses that have physical locations, whether it operates locally or globally, in order to draw customers to their store.
Local SEO is the process of optimizing your business’s online presence to rank higher in search engine results for geographically-related queries. This type of SEO is crucial for businesses with brick-and-mortar locations, as it helps to increase visibility to potential customers within the immediate area.
Local SEO is an essential aspect of digital marketing for businesses with a physical location. To improve your local SEO, it’s important to use a variety of tools that can help you optimize your online presence and drive more foot traffic to your storefront. In this blog, we will be discussing various local SEO tools that can help you improve your search engine rankings, manage your online reputation, and gain valuable insights into your target audience.
From keyword research tools to citation builders, local SEO audit tools, and more, we will explore the best options available to help you boost your local search visibility. We will also discuss how to use these tools effectively and how to integrate them into your overall SEO strategy. Whether you’re a small business owner or a marketing professional, this blog will provide valuable information on the tools you need to improve your local SEO and drive more customers to your door.
Local businesses, in-house marketing teams, and agencies focused on local SEO.
Free Trial
Not Available
Moz Local – Best Local SEO Tool
Moz Local is the top-rated local search engine optimization tool. With a decade of experience as a leader in SEO software, you can be confident in its data and methodologies. Moz Local is beneficial for both small and large businesses, as it increases visibility by making sure their listings are accurate and consistent.
The Moz Local service helps you control your business profile and reputation across various search engines and social media outlets to assist customers in selecting your business. Automated listing management, duplicate deletion, locational data distribution, and reputation management are just a few ways to maintain accurate listings on the most important sites, respond to reviews, and post updates and offers. Increase your online presence and make it easier for customers to find you with minimal effort and time.
Features of Moz Local
It automatically identifies duplicate listings and deletes that listing after verification.
Provides instant notifications and alerts whenever any new review is added to any social media site.
Direct integration with Google and Facebook helps to publish a local listing seamlessly.
It allows businesses to monitor and manage their online reputation by tracking reviews, ratings, and feedback across different platforms.
Businesses can improve their local search rankings by optimizing their listings and citations.
Provides insights and analytics on how listings are performing, and how they compare to competitors.
It helps businesses optimize their listings with keywords, descriptions, and photos, to improve visibility and attract more customers.
Pros:
Google and Facebook integration
Sentiment analysis
Powerful reporting and analytics
Automated duplication deletion
Alerts and notification
Free trial is available
Free Listing score
Cons:
Add-ons are only available for US locations
Pricing varies depending on region
Moz Local Pricing
Plans
Pricing
Lite
$14/month
Preferred
$20/month
Elite
$33/month
Listing Management Tool by Semrush
Rating
4.7 out of 5
Best For
Managing local listings, reviews, and local pages
Free Trial
30-day
Listing Management Tool by Semrush
Semrush is an excellent software-as-a-service option for managing online visibility, assisting with more than just local SEO. This comprehensive SEO tool helps you boost your online visibility to customers worldwide. This tool can be used for various marketing services, including PPC, SMM, Keyword Research, PR, Content Marketing, SEO, Competitive Research, Marketing Insights, and Campaign Management.
Semrush has also developed a local listing management tool in collaboration with Yext, which is a digital platform to manage your listings, reviews, and local pages. With local this listing management tool, you can update your business data on the most important directories. After your listings become active, you can monitor and update them to make sure they are the same and accurate on all platforms. You can use their data distribution feature to share your business information on social media sites.
Features of Listing Management Tool by Semrush
The tool allows businesses with multiple locations to manage their listings from one central location.
It provides automated alerts for any changes in the business information on different platforms and allows businesses to take quick action to resolve any issues.
Provides suggestions for optimization of business listing on different directories and platforms
Detailed analytics and reporting on the performance of business listings, including data on traffic, conversions, and reviews.
It helps to monitor and respond to customer reviews across multiple directories and platforms.
It allows businesses to update their business information on platforms such as Google My Business, Bing Places, and Facebook.
Pros:
70+ worldwide directories
Easy-to-use interface
Knowledge base articles
Excellent support
Free local listing check
Affordable rate
Cons:
It only gives you data for Google
Semrush Listing Management Tool Pricing
Plans
Monthly Price
Yearly Price (Save upto 17%)
Pro
$119.95 monthly
$99.95 monthly
Guru
$229.95 monthly
$191.62 monthly
Business
$449.95 monthly
$374.95 monthly
BrightLocal
Rating
4.8 out of 5
Best For
Improving local search performance
Free Trial
14-day
Brightlocal – Best Local SEO Tool
BrightLocal is a local SEO tool that helps businesses and digital marketing agencies improve their online visibility and reach more local customers. With BrightLocal, businesses can track their citations across various directories and platforms, monitor their local keyword rankings, and manage their online reviews. This information can then be used to improve local SEO efforts and increase visibility in local search results.
It provides a suite of tools and services to help businesses improve their online visibility, track their local rankings, and manage their online reputation. Its reputation management tools help businesses track their online reviews and respond to them in a timely manner.
Features of BrightLocal
This tool analyzes a business’s website and provides recommendations on how to optimize it for local search.
Local citation tracking feature that helps businesses track where their business is listed on local directories and websites.
It helps to track how a business is ranking for specific keywords in local search results.
It allows businesses to manage their Google My Business listing and optimize it for local search.
Businesses can track and manage their online reviews across various platforms, such as Google and Facebook.
Provides businesses with data on the most relevant local keywords for their industry and location.
Pros:
14-day free trial is available
Google my business profile audit
Reports of Local SEO
Citation builder
Huge learning resources are available
Excellent customer support
Cons:
Credit-based local search grid
Some users find that the platform is slow
BrightLocal Pricing
Plans
Monthly Price
Yearly Price (Get 2 months free)
Single Business
$29 per month
$24.17 per month
Multi Business
$49 per month
$40.83 per month
SEO Pro
$49 per month
$65.83 per month
Whitespark
Rating
4.6 out of 5
Best For
Local citation fined, Local SEO ranking, reputation building
Free Trial
14-day
Whitespark – All in One Local SEO Tool
WhiteSpark is a all in one local SEO tool to help businesses improve their local SEO presence. Its services include generating and managing citations, creating and optimizing Google My Business listings, checking local SEO rankings, reputation management and providing local SEO audits and reporting. Citations are mentions of a business’s name, address, and phone number (NAP) on other websites. Having accurate and consistent citations can help improve a business’s visibility in local search results.
The audit and reporting tool of WhiteSpark can help businesses identify areas where they can improve their local SEO. For example, the tool can identify missing or incorrect citations, and provide suggestions for how to fix them. The audit also provides insights on how to improve on-page optimization and content, identify technical issues such as site speed and mobile-friendliness, and recommend how to get more reviews.
The New, Drastically Improved, WhiteSpark Local Citation Finder
Features of WhiteSpark
Businesses can build backlinks and improve their visibility in search results and drive more traffic to their website.
Businesses can create and optimize their Google My Business listings through this tool.
It Identifies the best keywords to target in the local SEO efforts to improve the visibility in search results.
Helps to get more customer reviews to build trust with potential customers.
It finds missing or incorrect citations and provides suggestions for how to fix them.
It helps businesses generate citations on relevant websites and ensure that their business information is accurate and consistent across all citations.
Pros:
Free Google review link generator
Blog and video resources to learn
One time fee
Local rank tracker
Citation builder
Free tools are also available
Cons:
No integration with social media platforms
Some citation work is outsourced from the third party
WhiteSpark Local Citation FinderPricing
Plans
Monthly Price
Yearly Price (Save 20%)
Starter
$0
$0
Small Business
$39 per month
$33 per month
Specialist
$49 per month
$41 per month
Agency
$59 per month
$49 per month
Enterprise
$149 per month
$124 per month
Synup
Rating
3.9 out of 5
Best For
Online listings & reputations management
Free Trial
30-day
Synup – Local SEO Tool
Synup is a valuable tool for businesses looking to improve their visibility and reach in local search results. By providing an all-in-one platform for managing and optimizing online listings, businesses can make sure that they are easily found by customers online.
Synup helps businesses with local SEO by providing a suite of tools that allow businesses to manage and optimize their listings on various directories and platforms. This includes updating business information, such as an address, phone number, and hours of operation, as well as adding photos, videos, and customer reviews. It helps businesses track and improve their local citations, which are mentions of their business name, address, and phone number on other websites.
Features of Synup
AI-assisted content idea generator to help your business to grow on social media.
Analytics and reporting features that help you to track your online visibility and performance across different platforms.
Local citation service to claim, verify, and optimize the listings.
It allows users to integrate its platform with other business systems, such as CRM and marketing automation tools.
Helps to take a closer look at online customer reviews and consistently monitor user engagement.
Easy tracking of marketing performance with clear insights on website visits, phone calls, and business ranking.
Pros:
Task automation
Interactive store pages are available
Advanced analytics
35+ premium publisher
Mobile app is available
Free trial is available
Cons:
Poor customer support, no live chat option
Pricing is not disclosed
CynupPricing
You can contact vendor directly for detailed pricing information.
GeoRanker
Rating
4.3 out of 5
Best For
Checking keyword ranking based on particular areas
Free Trial
7-day
GeoRanker – Local SEO Tool
GeoRanker is a powerful tool for businesses looking to improve their local SEO efforts and increase their online visibility in specific geographic locations. More than 20,000 businesses are already using this tool to increase their local visibility, including booking.com. It is designed to help businesses and organizations optimize their websites, social media profiles, and other online assets to rank higher in search results.
The tool is helpful in local SEO because it provides businesses with a detailed analysis of their local search rankings, as well as insights into how they can improve their visibility in local search results. It also provides businesses with detailed information about their competitors and how they are ranking in local search results, which can be used to identify areas where they can improve their own SEO efforts.
Features of GeoRanker
You can find and create local citations to help boost your visibility in local search results.
It helps you to identify the most relevant keywords for the local market.
Provides data on search volume, competition, and suggested keywords.
It identifies which websites are linking to your website, and provides data on the quality and relevance of those links to help identify opportunities for improvement.
Helps you to understand how your competitors are performing in local search results and provides data on their online presence and marketing strategies.
Allows you to optimize your website, create high-quality local citations, and build relevant backlinks to help you rank higher.
Pros:
Automated reports
Local Rank checker
Complete Google ads audit
API Access
Free trial on all plans
Cons:
Credit-based pricing system
Can’t be accessible through mobile
GeoRankerPricing
Plans
Monthly Price
Pro
$99.00 per month
Agencies
$249.00 per month
Enterprises
$490.00 per month
Google My Business
Rating
4.6 out of 5
Best For
Creating and updating your Business Profile
Free Trial
Completely Free
Google My Business – Free Local SEO Tool
Google My Business is a free tool that allows businesses to manage their online presence across Google, including in search and maps. By optimizing its listing, a business can improve its visibility in local search results. Almost every business in the world that has a physical location is listed on Google. Businesses can create and manage a listing on Google Maps, which includes important information such as business hours, contact information, reviews, and photos.
It is extremely helpful because it allows businesses to improve their visibility on Google Maps, which is often the first place people look when searching for local businesses. By providing accurate and up-to-date information on GMB, businesses can improve their chances of showing up in search results when people are searching for businesses in their area.
Features of Google My Business
Customers can easily find the location of the business and other valuable information.
It provides businesses with analytics and insights into how their listing is performing.
Businesses can upload photos and videos of their products, services, and location to help customers get a better sense of what they can expect.
It also provides important information such as the business name, address, phone number, website, and hours of operation.
Customers can leave reviews on a business’s GMB listing, and businesses can respond to these reviews.
Businesses can create posts on their GMB listing to promote special offers, events, or other important information.
It allows customers to book appointments directly from the GMB listing.
Pros:
Free to use
Mobile app is available
Easy integration with other Google products
Easy-to-use user interface
Robust analytics
Help center articles are available
Cons:
Difficult to get customer support
Google My Business Pricing
It is Free to use.
Chatmeter
Rating
4.5 out of 5
Best For
Review management, listing optimization, and improving customer experience
Free Trial
Available
Chatmeter – Local SEO Tool
Chatmeter is a reputation management software that helps businesses improve their online visibility and reputation. It does this by providing businesses with tools to track and manage their online reviews, listings, and keywords, as well as providing them with insights on how to improve their local SEO efforts. 1000s of businesses are using Chatmeter to improve the accuracy of their listings in online directories.
Chatmeter has the ability to monitor and manage online reviews for businesses. It can help businesses track reviews from various sites, such as Google, Yelp, and TripAdvisor, and respond to them in a timely and effective manner. This is important because online reviews can have a significant impact on a business’s local SEO ranking and overall reputation.
Features of Chatmeter
Monitor and manage your online reputation by tracking mentions of your brand across the web.
Enables businesses with multiple locations to manage and track their local SEO efforts and online reputation for each location.
White Label Reporting to customize and brand reports to share with clients or stakeholders.
Gives businesses access to data and insights on their local SEO performance, including their visibility in local search results, ranking for specific keywords, and customer sentiment.
Provides businesses with insights into their competition.
It allows businesses to track their ranking for specific keywords and identify opportunities for improvement.
Pros:
Mobile app is available
Huge learning resources including blogs and videos
Voice search optimization
Demo is available
Reporting and analytics
Cons:
Pricing is not disclosed
Social media posting tool is average
ChatmeterPricing
You can contact vendor directly for detailed pricing information.
GrowthBar
Rating
4.9 out of 5
Best For
Finding local keyword suggestions
Free Trial
5-day
Growthbar Local SEO Tool
GrowthBar is one of the most trusted, user-friendly, and flexible SEO tools in the world. It was established by the inventors of Growth Marketing Pro. This google chrome extension tool is free to use. It is utilized to get SEO insights, execute keyword research, track SEO rankings, and access data points about websites and competitive inspection. GrowthBar is also used by some of the known companies like MagicJack, Bill.com, TeePublic, Codeless, and Minted.
GrowthBar is an effective tool for searching local keywords and analyzing the most successful local competitor’s keywords. You’ll get a ranking difficulty score for all the seed keywords. Your competitors’ domain authority, estimated organic monthly traffic, and top organic keywords will be included in the report created by this tool.
Features of GrowthBar
Provides keyword suggestions along with insights on keyword difficulty.
It helps to analyze the competitor’s website and extract the relevant keywords to make your local SEO strategy.
Keyword ranking tools that keep you up to date about the ranking of your business on specific keywords.
It provides a chrome extension to use this tool on any webpage.
Free meta description generator that helps you to generate SEO-friendly meta description that eventually leads to high ranking.
Conducts on-page SEO audits and identifies the possibility to improve SEO.
Pros:
A 5-day free trial is available
Chrome extension is available
Live chat customer support
List of free tools available
Cons:
Limited local SEO features
Not able to manage citations
GrowthBar Pricing
Plans
Monthly Price
Yearly Price (Save upto 17%)
Standard
$48 per month
$29 per month
Pro
$99 per month
$79 per month
Agency
$199 per month
$129 per month
Yext
Rating
4.4 out of 5
Best For
Managing Your Local Reputation
Free Trial
30-day
Yext Local SEO Tool
Yext was founded in 2006 and it is one of the best online brand management tools for managing your local reputation. Howard Lerman, Brian Distelburger, and Brent Metz are the founders of this company.
Yext offers a range of solutions to help brands with local SEO. It connects to various directories to ensure the accuracy of your business data and info.
The Knowledge Manager, offered by Yext, is a highly-regarded local SEO tool. It is the go-to resource for answers to the most frequent questions concerning your business. Store information such as hours, personnel, deals, and locations can be found here. Furthermore, Yext pages offer a straightforward way to keep your listings up-to-date and ensure accuracy. Customers can access comprehensive knowledge about your brand through integration with Knowledge Manager on these pages.
Features of Yext
It offers a listing distribution feature that allows businesses to publish their listings across multiple directories and platforms.
Helps to monitor and respond to customer reviews and ratings on various platforms.
Businesses can create and customize landing pages for their listings and provide a consistent and engaging experience for customers.
Detailed analytics and insights into an online presence, including how many times the business has been searched for and how many people have clicked on the listing.
You can create and manage your business information, such as hours of operation, products and services offered, and photos and videos.
It allows businesses to manage and update their online listings across multiple platforms, including Google, Bing, and Apple Maps.
Pros:
Numerous integration option is available
Huge learning resources including events and webinars
Proper documentation
Excellent support
Easy to connect to multiple listings
Cons:
No free plan or free trial is available
The user interface is quite ugly
Yext Pricing
They offer custom pricing, you can contact vendor for pricing details.
Ahrefs
Rating
4.7 out of 5
Best For
All-in-one SEO toolset
Free Trial
Not Available
Ahrefs – All in one SEO tool
Ahrefs is considered the best tool for SEO by professionals from all around the world, with its powerful data. This software was founded by Dmitry Gerasimenko in 2011 to build healthy SEO for websites in Google rankings. Ahrefs tool consists of many features such as estimating the quality of a website’s link through link building from one page to another, keyword research, analysis of growth and competitor, auditing content efficacy, tracking your website’s rank, and designing your website in a professional manner.
Ahrefs is a tool that helps with local SEO by providing information on backlinks and keywords that can be used to improve a website’s search engine rankings for specific geographic locations. The tool also allows users to research the top-performing content for a given location and identify local competitors. Additionally, Ahrefs’s Site Explorer feature allows users to see where a website’s traffic is coming from and which pages are getting the most organic search traffic, which can be useful for identifying opportunities for local SEO.
How to Do Local Keyword Research for Your Small Business
Features of Ahrefs
Provides data on how a business is performing on Google My Business, including reviews, photos, and clicks to the website.
You can monitor your business citations and see where they need to fix or add citations.
The tool offers recommendations on how to optimize website content and meta tags for local search visibility.
Ahrefs Local SEO analyzes the backlink profile of a website, providing insights on the quality and quantity of backlinks and identifying potential link-building opportunities.
Detailed information on the ranking and performance of competitors in the local search results.
It allows businesses to perform keyword research to identify the keywords and phrases that are relevant to their business and target audience.
Pros:
Immersive features in one platform
Free tools are also available
Excellent support
Browser extension is available
Easy-to-use interface
Huge data source
Knowledge base articles
Cons:
It automatically charges you if you exceed the plan limit
Doesn’t offer free trial
It doesn’t offer separate tools in a separate plan
Ahrefs Pricing
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
Google Search Console
Rating
4.8 out of 5
Best For
Understanding how your site is performing in local search results
Free Trial
Completely Free
Google Search Console (GSC) Free SEO Tool
Google Search Console (GSC) is a free tool provided by Google that helps website owners understand how their site is performing in Google search results.
GSC provides detailed information on the keywords and queries that are driving traffic to your site, which can help you identify opportunities for optimizing your content for local search. GSC will alert you to any technical issues that may be impacting your site’s visibility in search results, such as crawl errors or broken links. GSC provides data on how your business is performing in Google Maps, including how many times it appears in the Local Pack and how many times people have clicked through to your website. Overall, Google Search Console is a valuable tool for understanding how your site is performing in local search results and identifying opportunities for optimization.
Features of Google Search Console
You can verify your business location and information and check the performance of your Google My Business listing.
It allows you to check if your business website is mobile-friendly and identify any issues that may be impacting its performance on mobile devices.
It identifies any issues with your website that may be impacting its performance in search results.
Structured Data testing tool that allows you to test and validate structured data markup.
You can submit your website’s sitemap to Google to help them better understand your website’s structure and content.
It allows you to see how your website is performing in Google search results, including the number of clicks, impressions, and average click-through rate for specific keywords.
Pros:
Free to use
Sitemap submission
You can request indexing of web pages
Mobile friendly check
Easy to use and configure
Provides reports and analytics
Cons:
Difficult to get customer support
Google Search Console Pricing
It is completely Free
Screaming Frog
Rating
4.8 out of 5
Best For
Identifying technical issues and optimizing the website structure for local search
Free Trial
Not Available. But, Free Version is there
Screaming Frog – Local SEO Tool
Screaming Frog was launched by Dan Sharp in 2010. It is a website crawling tool that can be used to analyze the technical structure and content of a website. Furthermore, Screaming Frog can be used to find and fix technical issues on a website, such as broken links, incorrect meta tags, missing alt tags, 404 errors, and duplicate content, which can negatively impact a website’s visibility in local search results. It can be used to check if hreflang tags are implemented correctly on the website and whether they are targeting the right languages and regions. It can be used to check if a business’s Name, Address, and Phone number (NAP) is consistent across the website and all other directories, which is important for Google to understand the business’s location and contact information.
Features of Screaming Frog
It checks for Google My Business listing and other local citations.
Generates XML sitemaps and verifies that they are properly formatted and can be accessed by search engines.
Identifies any technical SEO issues, such as duplicate content, that may be affecting the site’s visibility in local search results.
Analyze page titles, descriptions, and headers to ensure they are optimized for local search.
Extract structured data from a website to ensure that a business’s information is accurately represented in search results.
It crawls a website and identifies any broken links or missing pages that may be affecting the site’s visibility in local search results.
Pros:
The free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
WooRank is an automated website analysis tool that includes SEO auditing and monitoring, keyword tracking, competitive analysis, and in-depth website crawling. WooRank makes it simple to check your SEO status and provides useful advice to help boost your website. WooRank provides quick website reviews with loads of important info, plus a checklist of tasks; aiding businesses and digital marketers to get increased search engine rankings, convert visitors into sales, view their competitors, and amplify returns on their digital marketing investments.
Features of WooRank SEO
Woorank’s SEO audit feature checks a website for common local SEO issues, such as missing or incorrect NAP (name, address, phone number) information.
Provides a detailed analysis of a website’s on-page SEO, including information on title tags, meta descriptions, header tags, and more.
It shows you how many reviews and ratings a business has on different platforms such as Google, Yelp, and TripAdvisor.
It helps you identify where your business is listed on other websites, such as directories and local listings sites.
It allows you to compare your website’s performance to that of your competitors.
This tool can also show you which websites are linking to your site, which can be a strong indicator of your website’s authority and trustworthiness.
Pros:
Browser extension is available
Free trial is available
Excellent support
Modern and user-friendly interface
Help center articles and knowledge base
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
WooRank Pricing
Plans
Monthly Price
Yearly Price (Get 4 months Free)
Pro
$79.99 per month
$53.25 per month, billed at $639.00 yearly
Premium
$199.99 per month
$133.25 per month, billed at U$1,599.00 yearly
Enterprise
Custom Plans
Custom Plans
Yoast SEO
Rating
4.7 out of 5
Best For
Improving the visibility of a local business in search engine results
Free Trial
Not Available. But, Free Version is there
Yoast SEO Plugin
Yoast SEO is a plugin for WordPress that helps optimize a website for search engines, including local SEO. It includes features such as the ability to add and verify a local business address and contact information, as well as the ability to create and optimize pages for local keywords and phrases. Additionally, Yoast SEO includes an analysis tool that helps identify and fix common on-page SEO issues, such as missing alt tags and duplicate content, which can negatively impact a website’s local search ranking. Overall, Yoast SEO is a useful tool for improving the visibility of a local business in search engine results.
Yoast SEO Tutorial
Features of Yoast SEO
Provides suggestions to improve the local SEO of the web pages.
It includes built-in support for schema markup that can be used to improve the visibility of local businesses in search results.
It integrates with Google Maps and allows users to easily add a map of their location to their website and improve their visibility.
Users can easily add their business address and contact information to their website, which can be used to populate Google My Business and other local directories.
It includes a local keyword research feature that helps users identify the most relevant keywords for their business and location.
Yoast SEO allows users to assign local business categories to their website.
We hope now you understand the significance of local SEO and the various tools available to put it into effect. With these local SEO tools, you can quickly update and manage your online listings, allowing you to free up time for your local SEO strategy. Whether you have an online or a physical presence, these local SEO tools can help increase your business visibility, track performance, and generate leads and conversions. Use these promising tools to enhance the local rankings of your website.
FAQs
What is local SEO tool?
Local SEO tool is a software or platform that help businesses optimize their online presence for geographically-related search queries.
What are some examples of local SEO tools?
Some examples of local SEO tools include Google My Business, Moz Local, BrightLocal, Whitespark, Synup, and Yext.
How do I use local SEO tools effectively?
To use local SEO tools effectively, it’s important to understand how they work and how they can help you achieve your business goals. For example, if you’re looking to improve your search engine rankings, you may want to focus on keyword research tools and citation builders.
What are local citations and why are they important?
Local citations are mentions of your business’s name, address, and phone number on other websites. They are important for local SEO because they help to establish your business as a reputable and credible source, and can also help to improve your search engine rankings.
How do I build local citations for my business?
To build local citations for your business, you can start by creating a list of relevant directories, social media platforms, and business listing sites that are specific to your industry and location.
How do I track my local SEO performance?
To track your local SEO performance, you can use a variety of tools including Google My Business Insights, Google Analytics, and SEMrush. These tools can help you to monitor your website traffic, search engine rankings, and online reviews, as well as gain insights into your target audience.
How often should I update my local SEO strategy?
It’s important to regularly monitor and update your local SEO strategy. The search landscape and algorithm updates frequently, so you should continuously make adjustments accordingly.
How much should I pay for local SEO tools?
The cost of local SEO tools can vary widely depending on the specific tool and the features included. Some tools are free to use, while others require a monthly or annual subscription. So, you can choose the one that best fits your budget and the needs of your business.
Is local SEO important in 2023?
Yes, local SEO is still important in 2023. With the increasing use of mobile devices and location-based searches, it is important for businesses to optimize their website and online listings for local search in order to be found by potential customers in their area.
What is the best way to do local SEO?
Keep your site mobile friendly, focus on link building, create and optimize your Google My Business account, create content on your website that is relevant to your local community, build citations, and get regular positive reviews.
This article has been contributed by Mr. Mahesh Gaur, Head of Marketing at SanchiConnect.
A deep-tech startup’s mature stage is different from a regular startup’s, so the marketing should also be different.
If you are not yet a product market fit, I believe you should focus on acquiring a few clients to get closer first. You can try many methods including content creation and distribution, SEO, SEM, personal connections from your network, etc. It’s essential to experiment on a small scale using various approaches (and small costs). In general, I would start focusing on content earlier than planned because it helps in so many ways, like defining your brand, gaining thought leadership, and making sales materials.
However, your marketing plan should be different if you have reached the PMF (Product Market Fit) stage. I will describe the steps in this article.
But, why am I writing this article? Am I qualified to compose this article?
From talking to and working with more than 50 entrepreneurs on our platform, SanchiConnect, I’ve learnt a lot about digital marketing for this specific sector, which is “deep tech.”
I am the head of Digital Marketing at SanchiConnect. Ohh! what is SanchiConnect? SanchiConnect is an open public platform for deep tech startups, investors, enterprises, and service provider networks globally. We are backed by a prominent PE fund and Angel Network’s founding partners.
Let me introduce myself before I begin this article. In 2014, I founded Qonfuse, raised money, and subsequently sold the company. Then I began to feel like a boss; I have money, I’m 24, so let’s go travel, shop, party, and hang out. After meeting over 1000 people, I realised that the main business is community development. So, I founded HODM, which has grown to become a very active community of 1.3 lac digital marketers. Life is good: I sell courses, deliver talks at institutions and businesses, and receive freelancer commissions. Then it happened: I met Sunil Shekhawat, a well-known deep tech ecosystem personality who has led the “NASSCOM Deep Tech Club” for the last 5 years. He is a colleague, mentor, and well-wisher.
Sunil was building SanchiConnect and was looking for entrepreneurs to join the founding team. We met, discussed the opportunity ahead and in a week’s time, I joined the team. Now we are a team of 4 passionate entrepreneurs building a futuristic platform.
Let’s get back to the point and go over the procedures a deep-tech startup must follow.
The following are the prominent digital marketing hacks that a deep tech startup must follow:
Market Size of the Digital Advertising Industry Across India From 2017 to 2023
Being Active on Twitter and LinkedIn: It is very important these days to stay active on platforms like Twitter and LinkedIn. Be consistent. This is a process. You can’t go viral in a day, and you can’t go viral with predefined tools. It’s a prayer, and you don’t know when it will be answered. Be nice and don’t try to be mean.
Use Influencer Marketing: The right kind of marketing is when people start talking about your product on the right platforms. In past, people use to follow the ads of big celebrities like Shahrukh Khan, Priyanka Chopra, and Virat Kohli. But now, everyone knows that every celebrity is promoting for money, and the return on investment isn’t what it used to be. Micro-influencer marketing does work now, though. People follow industry leaders or people who are doing well in a certain niche, so if they talk about your product and include it in a Twitter thread like “10 best products to follow” or “5 best tools for engineers” or whatever fits with your product, you’ll get more attention. You can find the right people who have a lot of followers on their profiles and connect with them to get them to write about your product.
Create a Blog: Post new articles on a regular basis to get your product ready for search engines. Also, create backlinks from authoritative websites. So, what’s the point of getting backlinks? It raises your domain authority. What does “domain authority” mean? Aah, look, if you meet Narendra Modi Ji and take a picture with him and post it on social media, your network will see you as a more important person. This is how domain authority works, too. If I got a backlink from a site like CNN, BBC, NY Times etc., that site’s authority would be passed on to my domain.
Content Creation: Content is king, as the old saying goes, but distribution is public. A king is only a king in his own empire and for his own people. If you go to another country or place and tell people there that you are the king, no one cares.
Product Positioning and Messaging: Why does your company even exist? Having a clearer vision of your objectives will help you craft a more effective positioning statement. Talking to your clients is the best way to develop your positioning statement. You cannot construct an effective brand positioning statement from the sky. Instead, you need data. Using data, your positioning statement will become an attractive magnet for the appropriate customers. Typically, you do not sell directly to consumers. Your brand should show what the product is all about. Communicate with your customers, utilize a spreadsheet to organise your interviews, and identify and assess your competitors/competitive intelligence.
Use Ahref or SEMrush: Make use of Ahref or Semrush’s content plan and do keyword research to make sure your content is always good.
Paid Media Ad Copy: Use an ad library or ad spy tool to look at your competitors’ ads and find out which ones work best in your niche and on which platforms. I think that LinkedIn, programmatic ads, guest posts, media buying, etc. are the best ad platforms.
Develop Your Sales Funnel: Try to make a landing page for each product that is different from others. Use stories, add testimonials (videos and text with images), and gated content.
Webinars: Try to invite leaders in your industry to do a webinar and ask them to share it on their social media channels.
Create Product Briefs, Presentations, and One-Pagers: Creating brochures and other materials for conferences is another digital marketing hack for deep tech startups.
Events and Sponsorships
Use an Existing Database
Networking
Important Things to Consider
Along with the above-mentioned digital marketing hacks, the following are some of the important things to consider while indulging in deep tech startups’ digital marketing:
Figure out where leads drop off or where lead nurturing may be getting stuck.
The content must be written by experts in the field.
Hence, these were some of the most prominent digital marketing hacks that every deep tech startup must follow for attaining the best possible results in the industry.
Are you one of those who is looking for a good SEO checker online? We all know it is not an easy task to become proficient in SEO, yet we are aware of how search engine optimization filters the quality and quantity of the website traffic we are running from different search engines, also it is quite easy to find the best tools for SEO.
Why do you use an SEO checker?
All the online businesses established are indirectly or directly competing with each other to have a better digital footprint than that of their competitors, SEO checker will help you to optimize your website/web page in a better way, and it also provides a smooth experience for anyone visiting your website, which will increase your brand’s credibility and build a form of trust with the person that visits your webpage
At present there are way many SEO checkers available on the internet, In this article, we will be having a look at the various and the best in the market SEO checkers available online and what makes them a top class in comparison to their competitors, of course, you cant use them all at once. But you can check out which one suits you the best and stick to it.
Best for: Keyword Research Pricing: $119.95 – $449.95 /Free Trial for 7 days
SEMRush on-page SEO checker
Be it a big established corporation or a small mom-and-pop business, SEMRush has never failed to impress them all. it is specially used in weblogs, the main task it conducts will help you find better keywords based on their ranking and relevance to your product/service. The software also gives you a good audit and analysis report in a neat interface so you can make necessary changes to improve the performance of your website
SEMRush offers you a free trial of 7 days of its best tool so you can actually experience it and see if this is something that suits you and your website. SEMRush further offers packages ranging from $119.95 to $449.95 depending on the needs and the tools that you will be utilizing.
How to use Semrush On-Page SEO checker
MonsterInsights
Best for: Bringing Website Traffic Pricing: $99- $399 Annually
MonsterInsights on-page SEO checker
Used by over 3 million businesses worldwide monster insights can be said to be the top website for bringing quality website traffic from across the web for you. It is also the best google analytical plugin for WordPress available, it will also display all your metrics and scales directly on your webpage. The metrics contain different scales of your impressions, scaling, CTR (click-through rate), clicks, etc. although there is a free version of Monster Insights available it doesn’t offer all of its tools, the advanced version of it provides you with various advanced technical instruments.
AIO SEO
Best for: All in One for Website Search Ranking Pricing: $49 – $209 Annually
AIO SEO on-page SEO checker
Also known as All In One SEO, AIO SEO is one of the most full-scale SEO kits available on the internet. It provides a total score of your website by examining your website and taking different metrics into consideration.
Best for: Site Audits & Competitive Research Pricing: Starts $69 Monthly
Serpstat on-page SEO checker
With the tagline “all in one SEO platform” Serpstat addresses the issue of tracking keyword rank very efficiently. Be it a local, regional or international operation Serpstat can carry out all SEO procedures on each page with great accuracy. Doing site audits, competitive research, and Serpstat keyword tracking on all keywords are the areas where its forte lay the best. One of the most impressive strengths of Serpstat is, that it is very friendly to customers’ pockets. Its pricing system starts from just $69 and goes beyond as per the preferred package. It makes sure it gives the best of service in each package. It simply covers a wide range of SEO solutions because of which it has gathered a good number of loyal users across the globe.
Kazan SEO Checker
Best for: Keyword Suggestions & Improvement Pricing: Free
Kazan Seo Logo – on-page SEO checker
Kazan tops the list in one of the best free on-page SEO checkers The best ways for optimizing the content you publish are all covered by Kazan.
It is quick in tracking appropriate keyword ranking and suggesting the areas for improvement. It is a simple, quick, and free tool got SEO analysis. It comes very handily during the initial branding phase. Kazan SEO checker provides solutions on a single platform for content marketing techniques, analysis, development, optimization, and research.
Ubersuggest
Best for: Keyword Suggestions Pricing: Free with a Daily Search Limits
Ubbersuggest on-page SEO checker
Ubbersuggest is curated by a very famous internet personality, Neil Patel. Ubersuggest is a very popular keyword suggestion tool among digital marketing professionals and small business owners due to its clean and clear user dashboard and swift arrival of useful insights. It shows the volume, the CPC monthly searches, SEO difficulty, paid difficulty, and even useful link suggestions that can help speed up the reach of your website. Ubersuggest has been seen to be quite efficacious in driving 100% organic traffic to its user’s websites.
Google Search Console
Best for: Search Performance Pricing: Free
Google search console on-page SEO checker
Google search console was previously known as google webmaster tools. Google Search Console is an absolutely free tool offered by Google that enables websites, professionals, and developers to know where they stand in front of the audience. It helps in understanding the fundamentals of how google addresses the issues of indexes, crawling, and other errors. It is easy to use and offers its service for free. Small business owners consider it a holy grail as it makes reaching the right audience more viable without costing a dime.
Best for: Bringing Traffic on YouTube Pricing: Free Plans/ $7.5 – $79 per month
vidlQ on-page SEO checker
vidlQ was launched in 2011. it is one of the most popular YouTube SEO tools for improving reach on YouTube effectively. users exclusively use its chrome extension for improving their video content on YouTube by getting appropriate keywords and content ideas. Ever since it launched, it has been helping millions of users each day to shoot up their YouTube content. VidlQ comes very handy to use as it shows analytics at once on each video on YouTube. To assist YouTube producers, VidIQ suggests the best video marketing insights which are certified by YouTube. It is available free and also has a paid version. One of its best features is showing real-time VPH (views per hour) which helps the creators create content truly welcomed and enjoyed by the audience.
FAQs
What is an SEO checker?
An SEO checker is a tool that scans web pages to find technical errors and SEO issues that can degrade search engine rankings.
The field of digital marketing is going to explode in the future. You might feel that I am exaggerating but, these stats will show you the true potential of digital marketing. By 2026 the global digital marketing and advertising market is going to reach $786.2 billion. Google handles about 5.6 billion searches every day. For every $1 spent on PPC marketers can get $2.
This doesn’t end here, the average time people spend on their social media worldwide is 147 minutes per day. All these statistics show that the craze of the internet and social media is not going to end anytime soon. This means that marketers have numerous opportunities to showcase their products and services and increase their revenue.
If you are someone who knows how to increase brand awareness and sales using Google and various other social media platforms then you can earn a lot of money. Although when you are starting out you may not have enough money to buy yourself a course for learning all this. But, with the help of the internet, you can learn anything at any time without making a hole in your pocket. In this article, we will tell you about 6 awesome YouTube channels that will help you learn different aspects of digital marketing for free.
Digital Advertising Spending Worldwide from 2021 to 2025
The following are some of the most popular and insightful YouTube channels that will enable you to learn the concepts of digital marketing for free:
Neil Patel
YouTube Subscribers- 1.05M
How to Start a Career in Digital Marketing? By Neil Patel
If you are in the marketing game for a long time then you must know about Neil Patel. He is the marketing guru, who shares his growth strategies on YouTube to help you scale your business online. He is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He is also the brain behind the very famous keyword research and backlink analysis tool, Ubersuggest.
His channel covers all the aspects of digital marketing. You can find videos regarding SEO, keyword research, link building, content marketing, email marketing and social media marketing. You will also learn how to make a youtube digital marketing strategy for yourself.
He also shares tips and tricks for blogging. Although in most of his videos he uses Ubersuggest to explain the concepts. You can apply those same concepts everywhere else as well.
The teaching style of Neil Patel is friendly and to the point. He also shares case studies so you can see all his marketing strategies in action.
Ahrefs
YouTube Subscribers- 325K
How to Prioritize Your Digital Marketing Tasks by Ahrefs
Another famous Youtube channel to learn digital marketing from is Ahrefs. It is also one of the greatest SEO tools in the market. Samuel Oh, who teaches digital marketing on Ahrefs’ YouTube channel, is an experienced digital marketing consultant who has taken new websites from 0 to 2 million monthly visitors with his data-driven and advanced marketing strategies and unique SEO/PPC tactics.
He is also the founder of Money Journal, an online marketing publication that shares marketing strategies to help businesses in increasing their website traffic and leads. He also runs a digital marketing agency in Toronto, Canada.
On the Ahrefs channel, you can find informative videos related to SEO, keyword research, link building, content marketing, YouTube SEO, affiliate marketing, blogging and advanced marketing strategies.
Again, just like Neil Patel, all the SEO work is primarily done on Ahrefs but, you can apply those concepts anywhere you want.
All the videos are easy to understand and the host breaks down all the complex concepts in an easy-to-understand manner. Ahrefs regularly conducts marketing research regarding SEO and link building and shares the insights to help you level up your digital marketing game in no time.
Hubspot is a famous CRM (Customer Relationship Management) software that is used by businesses for marketing, sales, content management and automation. On their YouTube channel, they talk about SEO, email marketing, sales, B2B marketing and social media marketing.
They share real-life examples and share a lot of plans and strategies, so you can start taking action immediately. Even if you are new to this digital marketing world, you will understand most of the concepts explained in their videos easily. On their website, they also provide a wide variety of certification courses that you can check out.
Semrush
YouTube Subscribers- 111K
Semrush – A Platform for Digital Marketing
The next name on the list of best youtube channels for digital marketing is Semrush. It is another SEO and link analysis tool that is loved by a lot of marketers. They also have a YouTube channel where they explain to you SEO tips and tricks, backlinks, PPC, content marketing, YouTube optimization, competitor’s research and social media marketing
Real-life examples are also given on its YouTube channel, which makes the learning process more fun and easy. If you want to master the skill of SEO then Semrush has a lot of helpful videos.
Alex Cattoni
YouTube Subscribers- 195K
Digital Marketing Trends to Watch in 2022 by Alex Cattoni
Another name on the list is Alex Cattoni. After doing extensive research and SEO work you need to write an awesome copy that connects with your target audience emotionally and compels them to buy your products or services.
To hone your copywriting skills, you must follow Alex Cattoni. She has 10+ years of experience in copywriting, marketing and branding. In 2019, she launched an online learning academy for copywriters, ‘Copy Posse’. By 2020, 70,000 copywriters and entrepreneurs were part of her ever-growing community.
Her videos are a goldmine for copywriting. She adds humour to her videos which makes them more interesting. She explains concepts with real-life examples which allows you to understand the concepts in great detail. She teaches you how to write a gripping copy for websites, landing pages, advertising campaigns and social media.
After watching her videos and implementing her strategies I saw a drastic change in my copywriting skills. So, if you watch all her videos you will surely master the art of copywriting.
Vanessa Lau
YouTube Subscribers- 569K
Instagram Content Strategy by Vanessa Lau
If you are specifically looking for a social media marketing YouTube channel, then you will love this YouTuber’s videos. Vanessa Lau is the founder of ‘Vanessa Lau International Inc.’ which is an online coaching company that teaches people how to quit their 9-5 job and build an online business using social media marketing.
Her videos are primarily focused on social media strategies. She regularly shares Instagram and YouTube growth hacks to help you increase your followers and revenue.
Vanessa Lau shows you the exact steps that you need to take in order to implement the marketing strategies on your Instagram or YouTube channel. Her teaching style is unique and beginner-friendly.
Conclusion
All the digital marketing youtube channels mentioned in this list will teach you something different. You will learn new things about digital marketing every day. Remember, the will to learn and your passion for digital marketing will take you a long way. Since the channels have experienced people and a high reputation in the market, they will teach you things that are doing wonders for them.
FAQs
Can I learn digital marketing for free?
Yes, you can learn digital marketing for free from various popular YouTube channels available. This will help you to understand the concepts of online marketing free of cost in an easy manner.
Which YouTube channel is best for learning digital marketing?
Some of the best YouTube channels for learning digital marketing are:
Neil Patel
Semrush
HubSpot Marketing
Ahrefs
Alex Cattoni
Vanessa Lau
What should I learn first in digital marketing?
The following are some of the skills that every digital marketer needs to learn:
On-page SEO is an important aspect of any website optimization strategy, as it helps search engines understand the content and structure of a website, and improves its visibility in search results. With the right set of tools, you can analyze, optimize, and improve your website’s on-page SEO.
In the ocean of information that is available on the internet, it is very tough to decide which tools to use for on-page optimization. But, don’t worry you have landed on the right page. In this article, we will take a look at the top on-page SEO tools that can help you improve your website’s visibility, drive more traffic and increase your search engine rankings. From keyword research to competitor analysis and technical SEO, these tools will help you identify areas for improvement and optimize your website to rank higher in search engine results pages. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.
What is On-Page SEO?
On-page SEO refers to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs). This can include things like optimizing title tags and meta descriptions, using keywords effectively in the body text, and creating a clear and user-friendly website structure. On-page SEO is a crucial aspect of overall SEO because it allows search engines to understand what a website is about and how it should be indexed. This is in contrast to off-page SEO, which refers to techniques used to improve a website’s visibility through backlinks and social media promotion.
What Are The Most Important Parts of On-Page SEO?
Some of the most important parts of On-Page SEO are listed below:
Title Tags and Meta Descriptions: These tags provide information about the content of a webpage to search engines, and can influence how the page appears in search results.
Content Quality and Relevance: Search engines favor websites with high-quality, unique and relevant content that addresses the user’s intent.
Headings and Subheadings: Using header tags (H1, H2, H3) to organize content and provide a clear structure to the webpage.
Keyword Optimization: Using relevant keywords throughout the content in a natural and meaningful way, without overstuffing.
URL Structure: Having a clear and organized URL structure can help search engines understand the content of a webpage.
Image Optimization: Using alt tags to describe images and videos can help search engines understand the content of a webpage.
Internal Linking: Connecting different pages within the website can help search engines understand the structure and hierarchy of a website.
Sitemap: Having a sitemap can help search engines discover the pages of a website and understand the structure of the website.
Website Speed: Optimizing website load speed is important for both users and search engines.
Mobile-Friendliness: Having a mobile-friendly website is important for users and search engines as more and more users access the internet from mobile devices.
By focusing on these important parts of on-page SEO, you can improve the visibility of your website in search engine results pages and drive more relevant traffic to your website.
Ahrefs is a comprehensive SEO toolkit that helps you uncover your competitor’s marketing plans, discover the strongest backlink possibilities in your field, generate accurate keyword ideas, comprehend and fix technical SEO issues related to your website, detect the most popular content on a given topic and uncover great potential topics for your own content, monitor your search engine rankings alongside those of your competitors and get notified via email anytime you or your brand are mentioned online.
Many SEO experts are using this tool to rank their websites. Ahrefs provides one in all solutions that gets better with passing time. The resources provided by Ahrefs paid version are full of in-depth research and knowledge.
Key Features:
With a keyword base of more than 7 billion, you can find keywords for Google, YouTube, Amazon, Bing, Yahoo, and Baidu (China).
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial
Available
SEMrush – Top On Page SEO Tool
SEMrush is a powerful all-in-one SEO tool that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. It offers a wide range of features that can help you with various aspects of on-page SEO, including keyword research, competitor analysis, and identifying and fixing technical SEO issues.
SEMrush is a complete SEO toolkit. Using this tool you can upscale both your SEO and paid advertising game. SEMrush software belongs to the SaaS platform SEO tool. It provides online visibility and higher ranking tools for the business.
Key Features:
SEMrush can be used for PPC keyword research.
Find profitable keywords for your website.
Dump one seed keyword in the tool and get thousands of combinations.
Check the SEO score, originality, and readability score of your content.
Get tips to improve content and SERP ranking.
Check the ranking of your website and build a powerful paid search campaign.
Get a detailed report on backlinks.
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
If you are looking for a tool only for keyword research then KWFinder is for you. This easy-to-use tool will provide you with all the keyword metrics both for SEO and paid advertising. KWFinder is an analysis and keyword-finding tool. It is mainly used to find hidden long-tail keywords with low SEO difficulty for upscaling the rank.
Key Features:
Find the search volume, trend, keyword difficulty, CPC, and PPC of all the keywords.
Dump your competitor’s URL and get a complete list of keywords used by competitors in their strategy.
One can easily find questions related to the seed keyword.
The application of filters to the keyword is also permitted. For example, if I want a keyword with a difficulty of 30 with 2000 search volume I can add these metrics to the tool and it will show me keywords that match my criteria.
Pricing Plan:
KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.
Many times the content that we publish has a high level of plagiarism. Google may penalize your website if it sees that you are continuously publishing plagiarised content. To avoid this first check if there is plagiarism present in your content or not. CopyScape is an online plagiarism checker tool that enables users to instantly detect plagiarism from online sources and determine the uniqueness of content on their websites.
Key Features:
The tool will scan your content and tell you if there is plagiarism.
It will also show you websites to which your content is similar.
You will be alerted if someone is stealing content from your website.
Pricing Plan:
Searches cost 3c for the first 200 words plus 1c for each additional 100 words or part thereof.
Getting information on improving the user experience of a web page
Free Trial
Completely Free
PageSpeed Insights
Your website speed is very important both for Google and the user experience. It is very critical for the website to get loaded within 2 seconds to not get below the visitor’s experience. To improve the website speed on both mobile and desktop devices, you can use PageSpeed Insights. PSI provides better insight into details of the page speed by calculating different matrices from the submitted URL. It also provides suggestions for improving user experience of website.
Key Features:
Instant analysis of the speed of your website on mobile and laptop devices.
Enabling a detailed report of the bugs that cause the lowing down of your website.
Pricing Plan:
PageSpeed Insights is Free to use.
Seolyzer
Website
Seolyzer.io
Rating
4.8/5
Best For
Site crawling and log analysis
Free Trial
Available
Seolyzer – Website Crawling and Log Analysis Tool
Seolyzer is a site crawling and log analysis tool that helps you in understanding how a search engine views your website. Seolyzer provides advanced tools to monitor and optimize the site for better SEO. It can be used to identify technical issues on a website that may be hindering its ability to rank well in search engine results pages (SERPs), such as broken links, duplicate content, and missing meta tags. Additionally, Seolyzer can analyze server logs to gather information on how search engines are crawling the site and identify potential issues that may be impacting the site’s visibility in search results.
Key features:
Find pages that Google finds very important.
Get a detailed backlink report and find crawl volume, response time, HTTP status code, and errors.
Find pages that are missing the title and meta description tags.
Understand desktop v/s mobile responsiveness.
Find the response time of the different URLs crawled.
Discover active and new pages.
Pricing Plan:
Seolyzer offers one Free plan and four pricing plans: Lite, Advanced, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price (Get 2 months Free)
Monthly Price
Lite
€390/year
€39/month
Advanced
€690/year
€69/month
Premium
€2490/year
€249/month
Enterprise
Custom Price
Custom Price
Seobility
Website
www.seobility.net
Rating
4.7/5
Best For
All-in-one SEO tool for Site auditing, backlink analysis, Keyword analysis, competitive analysis and more
Free Trial
Available
Seobility – Best On-Page SEO Tool
Seobility is your all-in-one SEO solution, covering all aspects of on-page optimization, backlink management and search engine rankings. It is very easy to use. Just put your website URL and get a detailed report. Using Seobility, you can have your entire website analyzed and be given a detailed report with found issues and optimization tips. You will be alerted of any potential issues that may harm your rankings. Seobility offers automated notifications, link management, competitive analysis, customizable branding, data visualization, and lots of other features.
Key Features:
Check yourSEO ranking.
Find on-page SEO issues.
Find issues related to your title, meta description, and page URLs.
The tool will also tell you problems related to page speed and duplicate content.
Seobility also determines if the website has a responsive design or not.
The tool will show your website’s link profile and specific server errors.
Seobility – Your All-in-One SEO Tool for better website rankings
Pricing Plan:
Seobility offers a Basic plan which is Free and two pricing plans i.e. Premium and Agency. Have a look at the pricing details of each package.
This is a chrome extension that will be helpful for checking both internal and external links of a webpage. Check My Links is a free platform especially built for web designers, designers, and content editors. My Links Checker is an efficient tool that can quickly identify all the links on a webpage and verify their accuracy. It clearly shows which links are valid and which ones are broken – it’s as simple as that.
Key Features:
Find how many total links are present on your website.
Find how many broken links are present.
Pricing Plan:
Check My Links is Free to use.
WooRank
Website
www.woorank.com
Rating
4.4/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Free Trial
Available
Woorank – all-in-one SEO tool
WooRank is a powerful auditing and monitoring tool, providing automated website reviews, keyword tracking, site crawl functions and competitive analysis for SEO. Using WooRank, you can quickly analyze your SEO performance and receive practical tips and advice to improve your website.
Woorank provides you with a detailed report that can improve both your SEO and social media efforts. Woorank paid provides a detailed report on the data that can help its users achieve better SEO rank.
Key Features:
Get a detailed report that measures your SEO efforts and backlinks.
Woorank also enables the feature of providing actionable insights that can help in upscaling SEO scores.
Using the site crawl functionality you can find problems in your on-page SEO efforts.
Analyze your competitor’s SEO tactics.
You will get unlimited website reviews and a score based on user experience.
The tool will also check if your server is up or down and analyze your site speed.
It will extract all the important metrics from all of your social media accounts and present them in the form of statistics.
Pricing Plan:
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$89.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Moz Pro
Website
Moz.com
Rating
4.5/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial
Available
Moz Pro – Best On-Page SEO Tool
Moz Pro is a comprehensive set of SEO tools. The tools in Moz Pro help users track and improve their website’s search engine ranking, as well as analyze the performance of their competitors’ websites. It also provides a comprehensive suite of analytics, which gives you deeper insights into your website’s performance and visibility. Businesses can stay ahead of the competition by keeping track of their competitors’ rankings with SERPs, utilizing Moz Pro’s technical insights, and performing regular site audits.
Key Features:
Moz Pro crawls your website and finds technical SEO issues that are impacting the ranking of your website.
The tool also provides how severe the issue is and how to easily fix it.
Learn how people are finding your services and products.
Using the keyword research tool you can find profitable keywords and questions that people are constantly asking regarding your keyword.
Understand for which keywords your website is upscaling.
Learn which keywords used by your competitors are making them rank higher and get a detailed SERP analysis on them.
Get tips to optimize your page and new content ideas based on your previous articles.
Find ling building opportunities.
Quick Introduction to Moz Pro
Pricing Plan:
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
On-page SEO is an essential aspect of improving the visibility of a website in search engine results pages. With the right set of SEO tools, you can analyze, optimize, and improve your website’s on-page SEO. The tools mentioned in this blog post are some of the best on-page SEO tools that can help you improve your website’s visibility, drive more traffic, and increase your search engine rankings. Whether you’re a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.
Remember that on-page SEO is an ongoing process, and you should use these tools on regular basis to monitor your progress and identify areas for improvement. By consistently optimizing your website with the right set of tools, you can ensure that your website is always visible to your target audience.
FAQs
What is meant by on-page SEO techniques?
On-page SEO techniques refer to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs).
What are the best on-page SEO techniques?
The best on-page SEO techniques include:
Optimizing title tags and meta descriptions
Using relevant keywords throughout the content
Creating a clear and user-friendly website structure
Optimizing images and videos with alt tags
Creating high-quality, unique and original content
Utilizing header tags (H1, H2, H3)
Internal linking
Creating and submitting a sitemap
Optimizing website load speed
Making the website mobile-friendly
These techniques help search engines understand the content of a website and improve its visibility in search results.
Which are the best On-page SEO tools in 2023?
Some of the most used on-page SEO tools are Ahrefs, SEMrush, Moz Pro, Surfer SEO, and Google search console.
What do on-page SEO tools do?
On-page SEO tools help analyze and optimize the content and structure of a website to improve its ranking in search engine results pages (SERPs). They can help with tasks such as keyword research, analyzing competitors, and checking for technical SEO issues.
Are there any free on-page SEO tools?
Yes, there are a number of free on-page SEO tools available such as Google Search Console, Google Analytics, Yoast SEO, CopyScape and UberSuggest.
Can on-page SEO tools improve my search engine rankings?
On-page SEO tools can help identify areas for improvement on your website, but they cannot guarantee an improvement in search engine rankings. However, implementing the recommendations provided by these tools can improve your website’s visibility in search results.
How do on-page SEO tools help with competitor analysis?
On-page SEO tools can help you analyze your competitors by providing insights into their website structure, content, and backlinks, allowing you to identify areas where you can improve your own website to outrank them.
Can on-page SEO tools help with technical SEO issues?
Yes, many on-page SEO tools include features that can help identify and fix technical SEO issues such as broken links, duplicate content, and website speed issues.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Semrush.
In the era where everything has become online, locating their product or site on top of the Search Engine Results Page (SERP) would always be a priority for any webmaster. However, in order to improve online visibility, one has to enhance their site for SEO, backlinks, and many other improvements.
The demand for SEO, keywords and competitor analysis was almost nil before Google’s arrival. Only after the mid-1990s, these concepts were born along with Google, the demand of which skyrocketed in a very short time. Today, the SEO industry has a whopping $80 Billion market valuation. Furthermore, it is expected to show a compound annual growth rate (CAGR) of 19.6% by 2025. Similarly, keyword research, competitor analysis, SMM, and various other marketing tools have also gained huge market demand in the past two decades.
This increase in demand has increased the number of SaaS tools to provide the relevant services that today’s market demands. Of all those available options, Semrush stands to be the crown of Search Engine Marketing (SEM). Established in 2008, Semrush helps its users to improve their website’s ranking by offering support in SEO, PPC, Keyword & Competitive research, SMM, and content marketing services.
Semrush is a Software as a Service (SaaS) platform that provides solutions to SEO, Keyword Research, Competitor Analysis, PPC, Content, and Social Media Management. It is an all-in-one tool that helps the user to improve their website’s online visibility. Semrush also provides marketing insights on paid advertising and competitor analysis, as well as, extends its support to content management and marketing.
Oleg Shchegolev and Dmitry Melnikov established Semrush in 2008. This SaaS platform commenced its operations with 2 tools and a few friends as their initial customers. Today, Semrush has more than 50 tools that had served over 7 Million users in around 143 countries so far. The company went public on March 24, 2021, through Initial Public Offering (IPO). Semrush IPOs were listed and traded on New York Stock Exchange (NYSE).
Semrush – Latest News
January 20, 2021 – Semrush acquires popular marketing and SEO training platform Backlinko. This acquisition would not just add 500K in monthly traffic but a wide array of trusted resources for training the world of digital marketers today in SEO and content marketing. The co-founder of Semrush is thrilled with this deal. Here’s what he shares through his Linkedin handle:
November 17, 2021 – Semrush filed a registration with the US Securities Exchange Commission, for Proposed Public Offering. It is said that the proceeds from the shares will be invested in the development of marketing and sales activities.
November 9, 2021 – Semrush announced its 3rd Quarter results as of September 30, 2021. It has reported a revenue of $49.3 Million and it has gone up 53% year on year.
Semrush – Industry
Semrush belongs to the industry of Search Engine Marketing (SEM), a subset of the broader industry of Digital Marketing. Search Engine Marketing is a kind of marketing that promotes the website’s online visibility on a Search Engine Results Page. It can be done through paid advertisements or by incorporating SEO. Search Engine Optimization is done by rewriting or fine-tuning the website’s content to promote them in SERP.
The SEM industry has been growing day by day since Google’s entry into the market in the mid-1990s. As of September 2021, the SEM market is mostly occupied by Google with a share of 86.64%. Other search engines like Bingand Yahoo have a market share of 7% and 2.75% respectively, as stated by Statista.
Oleg Shchegolev and Dmitry Melnikov are the founders of Semrush, who share a friendship of over 30 years. They started building SEO tools together in 2006. Later, Semrush revolutionized the market and are now on their way to conquering the industry.
Oleg Shchegolev
An alumnus of Peter the Great St. Petersburg Polytechnic University, from where he completed his Bachelor’s degree in Computer and Information Systems Security/Information Assurance, Oleg started his career as an SEO Manager at Strider. He then served as the COCEO of tirnet.ru before co-founding efind.ru. After being aligned with the previous company for over 3 and a half years, Oleg joined SEOQuake, where he served as the Co-founder and CEO. He is presently serving as the Co-founder and CEO of SEOQuake and SEMRush.
Dmitry Melnikov
Dmitry Melnikov is another Co-founder of Semrush, who also serves as the COO of the company. After completing his Bachelor’s from SPBETU, LEEI, Dmitry started serving as a Board Member of efind.ru. He then served as a CEO at tirnet.ru. After leaving the job at tirnet, Melnikov joined as a co-founder of the SEOQuake Team and took the role of COO. He is currently serving the role at SEOQuake along with being a COO of SEMRush.
The key people of Semrush are:
Oleg Shchegolev – Chief Executive Officer (CEO)
Dmitry Melnikov – Chief Operating Officer (COO)
Evgeny E Fetisov – Chief Financial Officer (CFO)
Eugene Levin – Chief Strategy Officer (CSO)
The employee strength of SEMRush was last reported to be 979 in April 2021.
Semrush- Startup Story
Oleg Shchegolev and Dmitry Melnikov, in 2006, developed a tool for personal use, to look out for SEOs and other online strategies. The tool was initially named Seodigger. Later, in 2007, it was renamed to SEOquake. Shchegolev and Melnikov shared their tool with friends, friends of friends and this went on to build a good network for SEOquake. Meanwhile, they kept adding new features and tools to their platform, which further increased their popularity.
Owing to the reception, both the co-founders decided to take the business further to the market. With a brand image already built, they founded the company in 2008, with a new name Semrush. They further focussed on product development and expansion. Today Semrush has grown to serve users with more than 50 tools and leads the SEM market around the world.
Semrush – Mission and Vision
Semrush’s mission is to give a better and transparent online competition for users. They wanted to help their users in developing and improving their website in every possible way.
Their vision is to create time for professionals and creators to concentrate on their business and creativity. The work of improving the user’s online visibility will be taken care of by Semrush is what the company aims at. Semrush operates with such a mission and vision that helps them grow along with its users.
Semrush – Name and Logo
Semrush Logo
Semrush revealed its new logo on December 11, 2020, along with a new visual identity. The company stuck to its core fireball element in the new logo, like their old one. But they have made it look simple and more attractive. Semrush reasoned their logo as “the creative spark that ignites the engine of marketing”.
Semrush has always used hot orange and dark indigo as its primary color. Now it has included a few more vibrant colors to improve the visual experience for users. The name of the company was also changed from SEMrush to Semrush in December 2020.
Semrush – Business Model
Semrush contains a business model that offers its services for advertising, social media, SEO, content marketing, and market research, all integrated into one tool. Here are the in-depth activities provided under each category of services:
Advertising – Semrush offers the best keyword choices, manages the cost of advertising, and analyses the ad copies of competitors.
Social Media – It helps the users in scheduling and automatically posting content, analyzing one’s performance and that of competitors, and managing social ads.
SEO – Potential keyword research can be done along with SEO audits, analyzing backlinks, and tracking SERP.
Content Marketing – You can find the best topics for your content that might attract your audience. Semrush audits your content and helps it improve for SEO.
Market Research – Analysis and give ideas to increase traffic for your website and provides reports regarding competitors’ promotion strategy.
Semrush – Revenue Model
Semrush has reported overall revenue of $124.88 Million in the year 2020. Their 3rd quarter revenue for 2021 has increased 53% year on year. Semrush raises its revenue by offering its tools and services for a price that is charged from users. Semrush has a free plan available that comes with limited functionality.
Semrush revenue model consists of three plans out of which, the first two plans come with a free trial for 7 days. With an annual commitment, a discount of up to 17% is offered on the monthly plans listed below:
Pro – $119.95/month
Guru – $229.95/month
Business – $449.95/month
Semrush – Challenges Faced
Though Semrush provides a better service than their competitors, they have faced a few challenges in the past and are expecting more in the future.
Semrush has been facing continuous net losses since 2016. They have incurred a net loss of $10.2 Million in 2019 and $7 Million in 2020. The company accumulated a deficit of $ 35.8 Million. Semrush is further uncertain about its profitability in the future.
The Covid-19 pandemic has pushed the company into a new challenge. It has increased the growth of Semrush rapidly and this pushed them to increase the employee count to manage the growth. But the travel restrictions have made it difficult for them to provide training and other facilities for the new employees. Thus Semrush faces a challenge in managing its growth effectively.
Semrush – Funding and Investors
Semrush has raised a fund of $40 Million through a Venture round on April 24, 2018. It was the only fundraising activity, other than its IPO, carried out by Semrush. This round was led by 3 investors namely, Headline, Greycroft, and Siguler Guff & Company.
Semrush – Acquisitions
Semrush acquired two companies to date. It acquired the famous Marketing and Search Engine Optimization (SEO) training app Backlinko on January 20, 2022. The popular training platform boasts of pulling in 500K visits a month, as per the reports of December 2021, which it will be adding to the leading online visibility management Saas platform along with its prized resources that are elementary for training purposes for the world of digital marketers of today. This acquisition would be a great help towards building the marketing education that Semrush is currently focussing on. The Co-founder of Semrush and CEO at Exploding Topics, Brian Dean is thrilled with this acquisition and stated that he would continue to be associated with Backlinko on a part-time basis, as part of the agreement with Semrush.
Semrush previously acquired Prowly PR Software, a public and media relations SaaS company on September 16, 2020. The price of this acquisition remains undisclosed by both companies. Semrush has made no acquisitions other than Prowly PR Software, over the years so far.
Acquiree Name
Acquired Date
Price
Backlinko
January 20, 2022
–
Prowly PR Software
September 16, 2020
–
Semrush – Online and Social Media Presence
Semrush has an active profile on all social platforms. Particularly, their Twitter handle is extremely active. The team responds to every query and grievance raised on Semrush, by people on social media. Their tweets and posts are quite interactive and interesting. In addition to responding to users, they make posts on their achievements, new products and updates, and simplified guidelines. Semrush’s followers count:
Semrush has been awarded as the Best SEO Software by various continents. The following are the international awards that recognized Semrush over the years:
European Search Awards, 2017 &2020
Global Search Awards, 2021
MENA Search Awards, 2019
US Search Awards, 2019
UK Search Awards, 2019, 2021
Interactive Marketing Awards, 2019
Dutch Marketing Awards, 2018
SEMY, 2018
Semrush – Competitors
Though Semrush is a supreme tool, it has few notable competitors along the track to race with. Moz and Ahrefs prove to be worthy competitors in terms of SEO, Keyword Research, Backlinks, and Competitor Analysis. Here are some of the top competitors of Semrush:
Moz
Ahrefs
Serpstat
SpyFu
SE Ranking
KWFinder
Semrush – Growth
Semrush is a startup that commenced in 2008, has grown to hold the crown of the SEO market, and is trusted by popular brands like Tesla, Apple, Amazon, IBM, etc. The company has run its business without raising funds since its formation, except for the $40 Million raised in 2018. This exhibits the level of hard work, achievements, and quality, their products and services have for the customers.
With 79,000 paid customers across 143 countries in the world, Semrush had hit a revenue of $49.3 Million in 2021(quarterly resultsup to the third quarter in September). The Semrush revenue tops the table when compared to its competitors. The rapid growth in recent years has encouraged Semrush to go public. The company listed its IPO in NYSE on 24th March 2021 and managed to raise $140 Million on the first day.
In addition to its financial growth, Semrush has developed and upgraded its tools and services. They’ve grown to be the fastest Backlink Crawler, crawling 25 Billion URLs per day. Furthermore, Semrush also enlarged its data warehouse with 808 Million Domains, 43 Trillion Backlinks, and 20 Billion Keywords so far.
Semrush had more than 20% growth in both free and paid users using the platform, between 2019 and 2020. Their revenue for the 3rd quarter of 2021 was $49.3 million which is up by 53% year on year. This growing customer base results in increased revenue, which further implies the growth of the company.
Semrush – FAQs
What is Semrush?
Semrush is a SaaS platform that provides solutions to SEO, Keyword Research, Competitor Analysis, PPC, Content, and Social Media Management.
How many employees does Semrush have?
Semrush has more than 980 employees working in their 7 offices across the world.
Who are the founders of Semrush?
Oleg Shchegolev and Dmitry Melnikovare the founders of Semrush.
What is the Market Valuation of Semrush?
The market value of Semrush is approximately $3.3 Billion.
What is Semrush widely used for?
Semrush is an all-in-one SaaS tool widely used for improving online visibility. Semrush services include:
Rinky Moolchandani
