StartupTalky

Tag: Selling Products

  • Barriers Faced by Rural Businesses | Different Ways to Sell the Products Made by Villagers

    The article is contributed by Mr. Mahesh Choudhary, Founder & Chairman, Saraswati Global.

    Selling a product is not an easier task. It is an art to convince people to buy their products. While selling the products the buyer has to face barriers, must know about the strategies to sell, and the most significant is to know the differences between selling a product in a rural market and in a global market.

    What is the global market? The goods and services and labor can move freely across the globe. To establish good marketing in the global market a good knowledge of business must be the expertise of the person. Being a good business person we must know how to get consumers hooked with the products. Although it is difficult for all to sell their products and make it a well-known brand. But for villagers it is a demanding practice for them. There are a lot of barriers which they have to face before and during selling their products.

    The Barriers Villagers Face in Selling Their Products

    Reach/Access

    Access is one of the major barriers for the Villagers. It is difficult for the small entrepreneur to reach the consumers, give the information and Sell their products. With the limited electricity and little access to mass media, it is a challenge to reach consumers.

    Transportation

    Rural business people face a lot of lags due to lack of support and services. One of them is transportation. Transportation helps in movement of goods and services which ensure access according to customers, and act as a link between the producers and consumers. Transportation challenge factors include, lack of road maintenance, hike in fuel prices and vehicle services.

    Capital

    Capital, the most mandatory for business, acts as a barrier. The investment, capital amount, and money are significant for the commencement of business. But for rural entrepreneurs, it is the first barrier that they have to face to execute any business idea. Insufficient profit to cover overhead expenses can result from a lack of capital.

    Technology

    Entrepreneurs in urban cities generally use technological methods two manufacture their goods, because it cuts cost and time and gives a complete finish to the goods. But lack of proper knowledge in rural entrepreneurs affects the growth of their entrepreneurship. So they are completely based on labour work and handmade products, which take a lot of time to manufacture.

    Digitalisation

    Along with the lack of technology knowledge, rural entrepreneurs also don’t have a proper understanding of digitalisation which is hitting the global market vigorously. But improper knowledge of digitalisation adversely affects their entrepreneurship development.

    Competition

    One of the key successes to be a good entrepreneur is to beat the competitors in the market. This is the toughest key for the rural entrepreneurs to face existing competitors for their establishment. The existing competitors have good quality of resources and rural competitors lack them.

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    Lack of knowledge creates excessive fuss for rural entrepreneurs. Selling their manufactured products is a challenging task for them. So how can they deal with these? To tackle them rural entrepreneurs need support from NGOs and government as they can help them to promote rural enterprise.

    NGOs can help entrepreneurs by counselling them. By consulting rural entrepreneurs we can get to know resources and the requirements they need for the procedural activities. NGOs can help with their sources by providing them with enough resources to use for their activities.

    Government can help by providing a capital amount to small rural entrepreneurs. So that they could afford the requirements they need. Rural consumers nor rural entrepreneurs are able to operate smartphones which ultimately affects rural entrepreneurs. A counselling program can help them to train in it. Government can also arrange a counselling program to train them in every aspect of entrepreneurship. This can also lead them to digital and technological literacy.

    Lack of support and services can cause no profit in selling the products in the global market.

    Let’s find out the different ways where we can sell the product made by the Villagers.

    Ways to Sell Products Made by Villagers

    Personal Selling

    Face-to-face interaction selling is the best method for the rural marketer. Consumers search for reliable marketers. Here the customers can trust completely because they buy the products with their personal checks. This can lead to gaining trust and the buyers can also become regular consumers.

    Fairs and Exhibitions

    Fairs and exhibitions are like the part of the rural people. This is a great opportunity for entrepreneurs to launch and sell their products. A Lot of people come for entertainment. Through the different entertainment selling methods, consumers can easily attract to watch. With this method sometimes they also get convinced to buy them.

    E-COMMERCE

    E-commerce is on the rise as the trend of online shopping has become a trend in the last few years. E-Commerce is the marketplace where anybody can sell and buy their products. The online platform is not restricted to urban or rural people. Amazon, Flipkart, Etsy, craftvilla, etc are one of the E-Commerce platforms for buying and selling goods and services.

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    Social Media

    Along with e-commerce social media such as Instagram and Facebook are the best marketplace to create, sell and grow a brand. People mostly spend their time on social media. Since these platforms would have a wider reach to consumers.

    Channel Sales

    By channel sales, we know that it is the process of distribution of products to the market. It means the person can sell the product through the collaboration of another company.

  • The Challenges and Winning Strategies of Selling Products Digitally

    The article is authored by Nishit Nanda – CEO, Youlry.

    Where once, jewelry was seen as an important part of daily rituals – later evolving into something of a political statement, late-stage modernity sees it through the lens of the personal. Which begs the question – how do you sell something intimate to the body and to the wearer that by its very nature, distances itself from a physical experience, while keeping it authentic at the same time? The crux of it all – selling jewelry online with its virtual carts and anticipation is still undergoing a learning curve. Especially for brands in India where digital is in its infancy when it comes to the consumer experience journey.

    Designer or not, the value of its parts requires fine jewelry to be expensive. However, beyond product merit, brands are now in the race to create other forms of value that are more evolved for the current crop of target groups

    The luxury market and specifically fine jewelry arrived fashionably late to the online retail space in 2018. For a lot of legacy brands that were trend adopters rather than trendsetters, the main reasoning for this delayed entry was the flawed reasoning that online would be detrimental to brand image, leading to the loss of a certain touch-and-feel immersive experience of brick and mortar high street stores. This was all taken down a notch as 2019 saw luxury brands committing to evolving their hunting grounds despite a slowing global economy, to win over Millenials and Gen Z. As far as fine jewelry was concerned, the emergence of an omni-everything strategy seemed imminent.

    Why omni-everything? Because, compared to omni-personal, omnichannel is the easier stop-gap. While omnichannel comes with a checklist: seamless customer experience, consistent point of contact etc. omni-personal is what distinguishes the haves from the have-nots. It is the secret sauce that seeks to understand consumer desire across categories which is where digital joins forces to create a balance of personalization, privacy, accessibility, and security with dedicated soft touches that are luxury-ready. To say the least, this is more important than ever in a post-pandemic world where brands were thrown into a tailspin because of market flux and supply chain disruptions.

    A big shift nonetheless, increased online shopping has led to a mass quickening of trust across segments and fine jewelry is no exception. If the pandemic taught us anything, it is that in the face of crisis, consumers chose accessibility, value, and convenience control over brand loyalty – all factors that had retailers needing a new way of doing business to stay relevant.

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    As the retail landscape reinvents itself, some of the omni-personal strategies tried and tested to prove successful are:

    Being Agile

    Adapting retail strategy through social listening is a good starting point. Which is how born-on-the-cloud brands have begun their personal journeys in the consumer mindscape. Unlike most legacy brands that hurried to become relevant, new-age luxury brands are redefining the term “presence” itself to create likeable, relatable, and aspirational appeal for a consumer segment whose tastes evolve very quickly. In an era of highly informed consumer behaviour, adapting consistently is crucial to brand form. It showcases a brand’s inner ability to swiftly meet the end-to-end needs of shoppers with a digital response rate that is instant – especially when it comes to content creation, deployment, and response.

    Making Data Relevant

    Like Moses, parting the red sea of dirty data – irrelevant information can be quite daunting. This is why it is very important to understand how to utilise data in a meaningful way to avoid ill-targeted marketing communications that hinder personalized shopping experiences in a segment that is high value, high risk, high investment and high emotion. After all, the whole premise of purchasing jewelry whether online or offline is based on trust which needs to be reinforced digitally – a crucial requirement for omni-personal marketing.

    Building Relationships

    Personalising individual shopping experiences while providing superior end-to-end service is not easy within B2C.

    Bridging the digital divide with a human touch, and solving logistical, communication or inventory hurdles in a more likeable and personalised manner is crucial. Sometimes this could mean taking on certain losses that will even out in the long run with gains made in the form of trust, reliability and service quality for creating an exceptional lifetime customer value.

    Adopting an Omni-approach

    Shoppers need a wealth of choices and integration – including but not limited to product catalogues, purchase execution, delivery etc. This is where omnichannel disrupts the traditional sales funnel in exchange for a more personalised, non-linear route that stands for individual choices in terms of brand discovery, research, payment and after-service along with post-purchase. It is a human touch strategy and evolved retail strategy that places the consumer at the centre of a changing landscape.

    Conclusion

    Ultimately it is the responsibility of brands to understand that they do not determine what the customer wants and instead, are there to fulfil evolving consumer needs with a sound strategy across design, development, sales and marketing. In an era that no longer worships commodities or brands but the consumer, it is important to remember that only the personal is personable.