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Tag: seller

  • How to Sell Your Products Online on Meesho? – A Guide to Be a Meesho Seller

    If you seek some earning in selling unutilised clothes, then Meesho is the right platform, which is largely known for reselling. This online shopping portal helps to sell your unused clothes and accessories at the lowest price. Besides, it also sells women, men and kids clothing, home appliances, electronics, cosmetics etc., to a wide range of online shopping customers.

    You can either be a customer or supplier while doing business on Meesho. Being a buyer, the person gets access to purchase a variety of products at an affordable rate. A seller should follow certain steps and conditions to enhance a part of Meesho in rendering services.

    In the first place, the seller/supplier should create an account in terms to become a business holder on Meesho and also be accountable to pay 1.8% on the selling product as a commission rate.

    Meesho is an e-commerce espouses on other social media, created to acquire items at a low rate as well as revolving around the concept of resale of products, which was inaugurated by Vidit Aatrey and Sanjeev Barnwell in 2015.

    Here are the steps you can follow to sell products on Meesho.

    Step 1. Create an account on Meesho
    Step 2. List out the products you want to sell on Meesho
    Step 3. Receive orders
    Step 4. Start Packaging and Shipping your order
    Step 5. Receive payment for your orders
    How does Meesho earn money?

    Step 1. Create an account on Meesho

    If you are ready to start a business or sell your product on Meesho, first thing you should do is to Register on the Meesho Supplier Panel, with the help of GSTIN, PAN card and a bank account which are mandatory while creating an account.

    Meesho Seller Registration
    Meesho Seller Registration

    Once you have created your account, it will ask you to add your GSTIN. After that fill up your pickup address and bank account details.

    Once you have successfully registered as a supplier visit Meesho supplier website and login with your email ID and password.

    Step 2. List out the products you want to sell on Meesho

    Once you are done with registration on the Meesho Seller Panel, the next step is to list out the products which you are willing to sell according to the selected catalogues.

    If you are looking for more orders, then create 3-4 catalogues. For instance, if you are selling women’s clothing, men’s clothing, and kids clothing then it would be better if you brewed a catalogue and list out the products according to it. You also have to add product size, weight, price etc. You can also add images of your product.

    Step 3. Receive orders

    Following creating catalogues and listing out the products, the subsequent step is to wait. You should share your products on various social media such as Instagram, WhatsApp, Twitter or Facebook etc. to create a demand for your product.

    Step 4. Start Packaging and Shipping your order

    Once you receive an order you’ll get notification via email & on Meesho supplier panel. You just have to pack the product download the label and paste the label on the packaging. Meesho logistics partner will pickup the package from you and will deliver it straight to the customer.

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    Step 5. Receive payment for your orders

    You will receive the payment in your bank account after 15 days of your order delivery. Furthermore, you can also check the payment details on Meesho supplier Dashboard.

    How does Meesho earn money?

    Meesho App Logo
    Meesho App Logo

    You can earn from Meesho by selling or reselling your products using social media. You earn your profit, once the product is delivered, you don’t have to worry about the shipping or returning because that will be taken care of by Meesho itself.

    Let’s find out how Meesho does Meesho earns money.

    Meesho helps the individual by helping them to facilitate through the platform. Meesho charges a commission for every sale from the sellers. The money is charged from the seller who have signed up and retailed the goods through the platform.

    They make money by delivering the product, they do the shipping work for the registered sellers and deliver the product to the consumers. Through these operations, Meesho earns a good sum of profit.

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    Conclusion

    Every person wants to do a business, where they aren’t answerable to others and can function with less pressure. Getting a job or starting your own business is not an easy thing.

    To start a business you need a good sum of money, that’s the main issue for many with potential ideas. What if we say that you can start a business with zero investment? Yes right, with zero investment. All you need to have is time and product.

    Meesho is a platform that helps people to start their own business, where others can’t question you. You can work from and earn a huge profit by selling or reselling products. And you don’t have to worry about the shipment, as it will be taken care of by Meesho. So Register now and ripen up as a businessman.

    FAQ

    What is Meesho?

    Meesho, is an Indian social e-commerce company, that helps individuals to sell their products. It is India’s first reselling online app.

    Is product selling on Meesho profitable?

    Meesho does not charge any commission from the supplier, you can sell your products on Meesho and earn profit without paying any commission to Meesho.

    What are the products you can sell on Meesho?

    There is a wide range of products that you can sell on Meesho. Some popular categories are:

    • Women Ethnic Wears
    • Western Wear Clothing for Men and Kidswear
    • Makeups and skincare products
    • Jewellery
    • Home Furnishing Products
    • Kitchen Appliances
    • Electronics and House Appliances.

    What is the revenue of Meesho?

    Meesho earned a revenue from sales worth INR 792.8 Cr in FY21.

    How to be a Seller on Meesho?

    Here are the steps to being a seller on Meesho:

    Step 1. Create an account on Meesho
    Step 2. List out the products you want to sell on Meesho
    Step 3. Receive orders
    Step 4. Start Packaging and Shipping your order
    Step 5. Receive payment for your orders

  • How to Market Your Products on Meesho?

    The way people shop has changed as a result of e-commerce. Almost everyone who aims to grow their business look to do so through e-commerce. But did it ever cross your mind to consider marketing through social media? Meesho introduced that resale concept. It’s the very first to allow users to sell via social media platforms that nearly everybody uses.

    Meesho is a social e-commerce firm based in Bangalore, India. It was formed in December 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal. It provides small businesses with a platform where they can sell their items to consumers and resellers who can resale products using social media platforms like Whatsapp, Facebook, and Instagram. It became the first Indian application to be ever funded by Facebook.

    Meesho has assisted several such businesses in developing their own identities over the last five years since its launch. This platform allows you to establish your businesses with no money down. So if you’re looking to make a real effective income, we brought you some tips and procedures to market your product on Meesho.

    How Does Meesho Work?
    Step by Step Registration Process for Meesho Reseller
    Tips to Improve Sales on Meesho
    What Makes Meesho a Sellers’ Favourite Choice?
    What Makes Meesho Unique?

    How Does Meesho Work?

    Registering on the Meesho seller panel is simple and quick. Meesho enables small enterprises and self-employed people to create an online business utilizing social media platforms. Meesho allows its users to select products from a variety of vendors and resale them in exchange for a commission. Customers are unaware of this procedure, and users are paid a commission on everything sold through Meesho.

    Users are the holder of the company. They may set the selling price as well as the profit margin. Resellers can place orders on behalf of customers once the contract is finalized. Customers will be able to see resellers’ addresses and business names when they receive the order. It displays the address and company name from where the order was placed. As a result, users can name their companies. Meesho users are referred to as resellers rather than sellers or vendors.

    The process is very simple for users if they want to register on Meesho and become a seller. The product will be listed and resellers will sell them. The users only need to list the products and the Meesho delivery staff will take care of the rest.

    Step by Step Registration Process for Meesho Reseller

    Users who have already signed up on Meesho can straight up login to the Meesho seller page. Follow the steps listed below to register as a Meesho seller to establish your own business:

    Step 1: Registration and Listing of Products

    PAN Card, GST number, and a Business Account are required to register as a Meesho seller. If you are a supplier interested in joining Meesho Seller Panel, go to the official website and fill out the application. You can list your products on the app if you are a seller.

    Even if you don’t have a business but want to start one, you can also become a reseller. You just need to choose a catalogue and post it on social media, with product images and information such as size, colour and expected delivery date.

    Step 2: Start getting orders

    Once the catalogues are available on the application, resellers can share them with their clients via social media sites such as Whatsapp, Facebook, etc., and can start receiving orders instantly. Because of more traffic on social media these days, potential clients are abundant.

    Meesho Catalogue
    Meesho Catalogue

    Placing the order on Meesho is a breeze. Add the product to the cart, fill in the customer’s shipping and billing details, and provide the name and phone number of the business that you want the client to see when they get the order.

    Step 3: Product Delivery

    Meesho sends you an email and also notifies supplier panels when an order is received. Its officials come to pick up orders once it’s been placed. The seller just needs to keep the order packed and ready and not be concerned about order delivery. Their delivery service is extremely secure and orders are received safely and no shipping costs are charged.

    Step 4: Payments

    Payment options include both online and offline modes. On the 15th day after the order purchased is delivered, payments, including COD orders, are transferred into your account. The payment details are available to see on the Meesho seller panel. Also, if a payment issue arises, Meesho seller assistance assists sellers and resellers to resolve their issues.

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    Tips to Improve Sales on Meesho

    • Follow the trends. List the products that are trending in the market to get more orders and hence increase revenue.
    • The more catalogues you upload, the better your chances are of receiving orders. One usually needs 4-5 catalogues to get orders on Meesho.
    • Set the pricing in such a way that the reseller has ample space to set up their margin. The more margin room there is, the more shares the catalogues will receive.
    • Try to always use the Next Day order dispatch option which compels suppliers to ship orders the next business day after receiving them. This assists in increasing the number of orders.
    • You can gain more visibility and attract more customers by creating sponsored ads on Meesho.

    What Makes Meesho a Sellers’ Favourite Choice?

    Low Commission Rate

    With less than 1.8 percent, Meesho maintains the lowest commission in the entire industry. Sellers are also advised on what to sell and at what rates.

    All-encompassing Hub

    Meesho is an ideal space for small to medium-sized businesses, both branded and unbranded sellers looking to boost earnings offer better costs to resellers.

    Easy to Operate

    Meesho makes listing products very simple, with fast and secure transactions and no shipping charges.

    What Makes Meesho Unique?

    Meesho pioneered the notion of social media-based marketing, which is what makes it different from other platforms. There are over one crore resellers on the “Meesho Seller Panel”. Meesho has well-known clothes, home, kitchen, and other lifestyle accessories catalogues.

    Conclusion

    Meesho is a perfect platform for small enterprises and individuals to open their shops and perhaps earn good money. This is a platform that allows people to earn money very easily from the comfort of their homes. It is the first-ever startup distribution channel in India to receive funding from Facebook and this in itself makes it one of a kind and a trustworthy place.

    FAQs

    How do I promote my products on Meesho?

    You can advertise your products on Meesho by running ad campaigns on the app.

    Is selling on Meesho profitable?

    Yes, selling on Meesho is profitable as the platform charges 0% commission and delivery is handled by the company itself.

    Can I sell my product on Meesho?

    Yes, anyone can sell their products in Meesho, just select the product you want to sell from the Meesho catalogue and start selling by sharing the product on your WhatsApp or social media platforms.

  • How to Start Amazon FBA Business in 2022? (Beginners Guide)

    They say, there are hundreds of ways to make money on the internet. Rightly so, there are. From freelancing to starting up your own e-commerce business on the internet — there’s so much you can accomplish via the web. If you aren’t living in a cave, you must have heard about Amazon’s Fulfilled by Amazon (FBA) business model, something that has quickly turned into a rage among online sellers.

    Step 1: Pick That First Product That You Think Will Be a Winner
    Step 2: Sourcing The New Product
    Step 3: Market Your Product Extensively

    Amazon FBA Business — what it is all about?

    So, let’s assume you’re an online seller. Now, think of a setup where you get to choose the products you want to sell, along with the supplier who can meet the requirements, source, package and ship the same. All of this happens in one of Amazon’s fulfilment centres, where Amazon takes care of shipping from where things are taken care of.

    Amazon FBA Homepage
    Amazon FBA Homepage

    No folks, it ain’t exactly the Amazon Affiliate thing. This is slightly different!

    There are a few important things that one needs to grasp before starting the much enticing Amazon’s FBA business. However, the journey can be highly rewarding and fruitful if you get the basics right. It does come with its own share of pros and cons but that doesn’t take anything away from the fact that FBA provides a huge platform for sellers to make it big on the internet. Take a look at the pricing of the Amazon FBA.

    Now that you’ve finalized the FBA business — knowing how to start FBA is important because it is where the money lie, let’s get that straight!

    Before you ask yourself the much-coveted question — ‘ How can I launch an FBA business and make it successful? ‘, we have the answer! Let’s get a quick hold of the important steps to start one. Here they are:

    Step 1: Pick That First Product That You Think Will Be a Winner

    Well, It is time when you tone down your excitement and start researching for that one starter product — one winner that can be a potential game-changer for you. It must be noted that the first step is perhaps the hardest, as well as the most time-consuming part of the whole process as it demands a whole lot of research and study to get to that one product.

    Nah! We don’t want you to take unnecessary pressure and be intimidated by the ask, but getting the right first product is integral for the growth that you’ve always imagined for yourself and your business.

    The right product can simplify the journey ahead while picking the wrong one can make things tougher in the long run. If there’s little to negligible demand for your product, if the niche is super-competitive and the cost price is on the higher side — then it may have a negative impact on your profitability.

    However, you can avoid all of it by devoting time to product research, rigorous brainstorming and zeroing down upon the right suppliers (more on that in the next step).

    Note: Getting the right product isn’t just enough, as it marks the beginning of a continuous trial and error mechanism that will polish you and your business for what works and what doesn’t.

    So, even if you get that potential winner — always remember there’ll always be better products or better suppliers for the same. But, at the end of the day, you need to remember that everything starts from something and this is your chance!

    Pick a Market That Excites You, and Finalize Upon a Niche

    Think Big, Start Small.

    Start with what excites you, problems or products that you’re passionate about and then let your brain produce a brainchild — something that will lead to that one ‘winning product’.

    It is important not to confine yourself while brainstorming. Think broadly and think differently — write your ideas down. You can always narrow them down later, so do not hesitate.

    It is good to finalize upon a niche, rather than targetting broader categories as the competition is relatively less, and there’s more scope for growth and profitability in the long run. A product line based on ‘Electronics’ can be too broad to create the right kind of positioning but a niche like ‘smart wearables’ can help you position your business better.

    Do a Lot of Market Research — Do it. A lot of it

    Okay, so you’ve picked something that excites you! Great, now it is time you start indulging in some preliminary research for your product or niche. Start asking yourself questions, and keep looking for answers. This is when you can change yourself to find products that are potential problem-solvers for real-world problems related to your niche.

    Let’s assume that you’ve decided upon this electronic neck massager. Your search can start from something as simple as googling about it. You can also search major marketplaces to check the list prices for this particular product.

    Does your product belong to that $8 to $40 bracket? If so, it is a positive sign for your business since products that fall into that bracket make up for great ‘impulsive’ purchases. This shall help you to stock up accordingly.

    You can upscale your research game by using tools that make the job easy for you to finalize that one potential winner. For example, you can use tools like Ahrefs for keyword research, analysing traffic on a particular keyword and coming up with the right kind of products based on traffic and footfalls on a given keyword. This can be instrumental in finalizing that perfect product title.

    Next, you can check Best Seller Ratings (BSRs) on Amazon to understand what sells well on Amazon. Don’t let this metric determine your decisions. Rather, consider it as a validation for your niche. However, if there are too many items dominating a category, it may imply that there’s too much competition in that given category and it may be harder for your first product to breakthrough.

    Using advanced tools like Jungle Scout and Helium10 can simplify this step and ensure effective market research that helps you upscale.

    Avoid Competition — It Is Good but Not for Starters

    Think of it this way. You wouldn’t want a crazy amount of competition rooting behind your first product because — it is your first product! No points for guessing, you would want a pretty smooth and seamless journey to establish yourself in the FBA business, and sadly — a competitive niche or category won’t be aiding you.

    If there are big brands established for a particular product or niche, it is generally a red signal to get into that category as at times — categories are known by the brands leading them which also means that you’ve to accomplish or offer something miraculous with your product or marketing to breakthrough. Although, we would always want you to think big and make it big, breaking into categories with ‘brand whales’ can be tough, to say the least!

    Selling via a private label can go a long way in starting and succeeding in an FBA business as it doesn’t just give you more freedom while running your business but also gives you a better shot at marketing your product to the top of the listings. All of us love brands and their marketing endeavours for a reason. Right?

    Step 2: Sourcing The New Product

    So, now that you’ve addressed the elephant in the room, and figured out what your product would be — another challenge awaits. The key is to figure out the source of your product — the suppliers.

    Find a Reliable Supplier

    Suppliers with a good reputation, great production facilities and on-time delivery commitments are crucial for the growth of your FBA business. As it all depends upon the cost, it is generally a good idea to get products from countries that are known for affordable production pricing like China and India.

    If your supplier manufactures another range of products as well, then it may be a wise idea to be in their good books backed by good behaviour and on-time payments as they can be crucial for the growth of your FBA business.

    Cracking the ‘Shipping’ dilemma

    Sourcing and shipping are largely interrelated as sourcing would be influenced by the shipping terms i.e. by train, by air or by cargo. For domestic shipments, air and trains are generally preferred whereas international terms include water shipment and cargo, as international sellers operate in some of the most competitively priced markets, and hence shipment via water becomes a no-brainer.

    Step 3: Market Your Product Extensively

    Picked a product, and found a supplier too? Damn! Things look great but then you realise that the crucial part would be to market it the right way so that the right kind of audience reaches out to get connected with your brand.

    A listing on Amazon does guarantee some eyeballs here and there, but the real deal lies in the fact that the positioning can mostly make or break the product for you. The right marketing mix can help your product grow leaps and bounds on Amazon and that is what we want. Isn’t it?

    Get a Winning Product Description That Rakes in Traction

    We are sure you’ve figured out the mechanism and your product too looks absolutely incredible. That is for sure! However, as sellers we want our customers to understand our mission, vision, culture and what we tend to market through our products and the product description goes a long long way in establishing all of that and even more.

    The copywriting, SEO, pictures and detailed product page are crucial for the success of an FBA business. Remember, Great product descriptions succeed at establishing a connection with their masses in ways that conversions start following automatically.

    Running Ads and getting PPC campaigns to help in establishing the connection between you and your audience. Right from product reviews to the ads, every aspect of the brand’s decision-making revolves around those who’ve used it — the customers in the first place.

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    Conclusion

    Once you get hold of all of the above, there’s nothing that would stop you from making it big, and that is the beauty of this era.

    FAQs

    Is it still worth starting Amazon FBA?

    If you are just started selling on Amazon and only sell your products on Amazon, Amazon FBA is worth the money. However, It can be quite expensive for sellers who have low-profit margins.

    How much does the average Amazon seller make?

    An average Amazon seller makes $1000 to $5000 a month.

    How much does it cost to start an Amazon business?

    You need to have at least $5000 to $10,000 to start selling on Amazon.

  • How Flipkart’s New Platform Shopsy will help Small Businesses and Individuals to be Resellers?

    Flipkart is not unknown to Indians. With the birth of Flipkart, eCommerce has been a household term for us.

    The Walmart-owned Indian eCommerce giant has been the trustworthy companion for millions of Indians till date since it was founded 14 years back in 2007. Flipkart has experienced incredible growth over the years.

    Along with keeping up with quality standards of products and services, the Indian startup stood strong against none other than Amazon, which is not an ordinary feat. Furthermore, along the years that Flipkart served the country, it not only increased its business on a large scale but also continued to provide both direct and indirect opportunities of employment for its users.

    On its way to offer employment opportunities for the people of the Indian subcontinent, Flipkart announced its latest app Shopsy.

    What is Shopsy?
    How will it Help Small Businesses, Entrepreneurs, and Individuals?
    Many Users Often Shy Away from Ecommerce Platforms, Why?
    How to use Shopsy?
    FAQ

    What is Shopsy?

    Shopsy, as announced by Flipkart, is launched as an app that will help tens of thousands of native entrepreneurs, businessmen, and other individuals to grow and further their businesses and enterprises.

    According to the Senior Vice President – Growth and Monetization of Flipkart, Prakash Sikaria, the launch of Shopsy as an app will help drive easy employment opportunities for the Indians that will further their “vision and provide additional earning opportunities for millions of enterprising Indians. Now, anyone from anywhere can start their online business with zero investment.”

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    How will Shopsy Help Small Businesses, Entrepreneurs, and Individuals?

    Flipkart offers a wide range of products, equaling almost 15 crore products from varying industries, which the web app displays its users from where they can choose to buy the ones they prefer.

    To date, Flipkart has only offered its users products and opportunities to be sellers but with Shopsy the app also aims to create resellers out of their users. Now, the wide range of products that Flipkart boasts of on its website, spanning across categories like fashion, beauty, electronics, mobiles, home essentials, etc., will also be available for the budding entrepreneurs and other individuals to resell them and add to their income.

    The people who will choose Shopsy would be able to share Flipkart’s catalogs with their prospects via any social media or messaging apps, place orders for their customers, and earn commissions for themselves. The amount or the percentage of commissions received will not be the same and depend on the products and the categories from which they are ordered.

    Shopsy will also be a great help for Flipkart and have unlimited opportunities to widen their user base and boost their business. People who are relatively new to the world of eCommerce or aren’t sure of buying things online will be acquainted with Flipkart. This will further grow their trust in the brand and eCommerce in general because the known thread will be their trusted point of contact, who will be a Flipkart user.

    This new app will not only benefit the people who already exhibit a strong network but will also be an enviable opportunity for those who only aspire to build a decent network. Yes, the latter can also weave their own network successfully with the daily transactions that they will depend upon once they sign in with this Flipkart app.

    Shopsy will be a great boon for all upcoming entrepreneurs and individuals because all of them will have equal access to the wide inventory, effective logistics management, and established delivery networks of the eCommerce giant, which they can use as their ladder to establishing a successful business. Gain credibility and acceleration will not be a problem to them this way and with this app.

    Shopsy Website
    Shopsy Website

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    Many Users Often Shy Away from Ecommerce Platforms, Why?

    Though online transactions have grown by leaps and bounds in the past couple of decades, many users still fail to muster enough courage to transact online on eCommerce websites mainly because of their ignorance and the lack of trust. Distributed commerce, however, has acted as a channel to solve these problems and has witnessed quite a growth in these recent years. Shopsy will further gear up the possibilities for the app and its users to grow.

    How to use Shopsy?

    Flipkart has grown its eCommerce expertise over the years and is now aiming to help legions of budding Indian entrepreneurs to make the best of the app. All the users who want to use Shopsy will have to first register on the app with their phone numbers in order to kickstart their entrepreneurial venture and can continue adding to the income and expanding their business leveraging the key resources of the platform.

    Conclusion

    With this new initiative, Flipkart aims to benefit over 25 million online entrepreneurs by 2023 through digital commerce. Shopsy will be a major boost to the company, its citizens, and the country, and will be a major step forward to eradicate the country’s long-standing problems of unemployment.

    Besides, with the post-pandemic woes that have ousted several and weakened the stable financial grounds of many individuals and businessmen, Shopsy has the potential to glow as a silver lining at the end of the dreadful pandemic.

    FAQ

    What is Shopsy?

    Shopsy is an e-commerce platform launched by Flipkart to help entrepreneurs grow their business through platforms like WhatsApp.

    Is Shopsy Free?

    Yes, Shopsy platform is free for small businesses and individuals but sellers on Shopsy will have to pay the usual marketplace fee.

  • Why did Amazon banned Chinese Sellers from its platform in USA?

    Amazon one of the largest based e-commerce giant has removed certain made in china, sold on amazon gadgets from its e-commerce platform. Gadgets of companies such as Aukey and Mpow has been disappeared from the digital platform. Let’s look at the reason for Amazon to ban Chinese gadgets from its platform.

    About the ban
    Chinese Sellers on Amazon
    The allegations
    The Finding
    Steps Taken by Amazon
    FAQ

    About the ban

    Amazon.com had recently blocked the vendors of several top Chinese merchants from its platform stating the reason of suspicious behaviour. The industry insiders have conveyed that this move from Amazon is part of a targeted crackdown based on certain business practices that are questionable to the sellers on the platform, including the sellers based in China.

    The most products of Mpow which is the main electronics store of Amazon has not been available for purchase from April 2021. The electronics store is run by ByteDance and Patozon which is backed by Xiaomi.

    There was no response from Aukey and Mpow on the queries put forward by the South China Morning Post. However, a spokesperson from Amazon has said that the company will not be able to give comments on individual cases. He added that Amazon has systems to detect suspicious behaviour and to take prompt actions. There were no allegations of conducting fraud by Aukey and Mpow.

    Chinese Sellers on Amazon

    The two banned companies are Chinese vendors who have turned to Amazon in order to enter the international market. According to a recent report by Marketplace pulse which is a consultancy firm, 75 % of all new sellers on Amazon was Chinese based company as of January 2021.

    The share of Chinese based sellers on the US site of Amazon had increased from 28 % in 2019 to 63 % in 2021. The most successful sellers on Amazon would generate a huge amount of profit.

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    The allegations

    It is seen that as these Chinese firms are moving towards Amazon, they are bringing in some shady practices which is much more common in Chinese marketplaces. According to certain Industry insiders, some of the practices include creating fake reviews for the products, increasing the sales numbers, etc.

    The recent actions of Amazon can be considered as a warning from the e-commerce platform which sends the message that the US based giant will not tolerate such activities on their platform.

    The Finding

    The recent removal of products from Amazon’s website has created a coincidence with the reports which were sent by the antivirus product review site called SafetyDetectives. The company had conducted a survey where they received links of around 75,000 which is directed towards Amazon’s accounts.

    The cybersecurity team of the company have found that the links led to the vendors of Amazon which asked for positive reviews for their products for exchange of free products which would be provided by the website.

    The owner of this website has not yet been detected but the researches could find some information written in Chinese which has led them to believe that the server is located in China.

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    Steps Taken by Amazon

    From past few years Amazon has been working towards fighting such problems on their digital marketplace. From the year 2016 the company has banned incentivized reviews.

    In the 2020 brand protection report which was released by Amazon has mentioned that the company has spent around USD 700 million and has provided new employment for more than 10,000 people to crackdown fraudulent cases and abuse.

    According to a report, In the year 2020 the company has blocked more than 10 million suspected bad listings and 6 million attempts to create a new account.

    Platonov has conveyed that the manipulation of review has become essential in competition between the vendors within a certain marketplace. They added saying that they are almost present everywhere with number of social media groups, websites and even a lot of companies that are specialized in techniques such as brushing and leveraging ample networks.

    FAQ

    What percentage of Amazon reviews are fake?

    61% of electronics reviews were reported to be fake on Amazon as of March 2019.

    Does Amazon allow fake products?

    The sale of counterfeit products is strictly prohibited on Amazon.

    How do I avoid Chinese sellers on Amazon?

    Avoid brand names that are weird combinations of consonants and vowels, Avoid products that are identical to one with different brand names, and Carefully inspect products that have generic product titles and do not list a brand name, these steps might help you to avoid Chinese sellers on Amazon.

    Conclusion

    The problems related to fake reviews still exist on the Amazon and other online retail platform even though there have been a lot of lawsuits filed against such companies and the individuals who have written the reviews. Platonov has said that the problem would increase as Chinese vendors expand overseas.

  • Why Flipkart is covering Insurance for its Sellers?

    Flipkart which is owned by Walmart has announced that it will cover insurance for all its platform sellers in India and waive additional fees. The announcement was made after Amazon’s announcement which said that it would reduce 50 % of the referral fees which the sellers on Amazon’s platform are required to pay this month. Let’s look at the details of the insurance cover provided by Flipkart to its sellers.

    Reason for providing the Insurance
    Details of the Insurance
    Additional Steps taken by Flipkart
    FAQ

    Reason for providing the Insurance

    Flipkart which is owned by Walmart has announced that it would not charge cancellation and storage fees from its sellers that are listed on their platform. They also announced that they would be providing insurance coverage to its sellers.

    The main reason behind this step is to maintain a strong and friendly relationship with its seller base which is more than 3,00,000. Flipkart is the top most e-commerce platform in India and during this unexpected phase due to the global pandemic and increase in the number of Covid-19 cases in India, they are looking to support the sellers who are facing severe disruption.

    Details of the Insurance

    As several Indian states have imposed a strict restriction on the movement of individuals and cut down the selling of non-essential items on the e-commerce platforms, the Bangalore headquartered company on 7 May 2021 had announced that it would reduce the storage fees of sellers who are using the fulfillment centers of Flipkart and they are also reducing the cancellation fee till the end of this month.

    The company had announced that it would bear a 100% premium for Covid insurance to all the sellers that are listed on their digital platform. The company conveyed that they would cover a consultation fees and hospitalization fees in between INR 50,000 and INR 3,00,000.

    Flipkart had also announced that the company is making it easier for sellers to access working capital from the firm without any increase or addition on the cost.

    The company has also taken a step to increase the period for Seller Protection Fund from 14 days to 30 days in order to make claims on returned products. Flipkart also conveyed that they would make their policies and performance metrics much easier for the sellers so that the state-wise lockdown doesn’t affect them.

    Additional Steps taken by Flipkart

    The company has announced that it has partnered with Vriddhi, which is a Supplier Development Programme in India by Walmart. The main aim of the programme is to host webinars for the small businesses in order to share the best practices which will help them to stay afloat during the crisis and ensure the safety of their workforce.

    Jagjeet Harode who is the senior director and the head of the marketplace at Flipkart had conveyed in the statement that in these testing times, it is the company’s consistent efforts to support the seller partners who are facing a lot of challenges relating to operation in the country due to the pandemic.

    He also added that as a democratic marketplace, the company would want to make sure that lakhs of seller partners would be able to continue their operations and keep their economic engines running.

    FAQ

    Is flipkart delivering non essentials?

    Amazon and Flipkart have suspended delivery of non-essential items

    Who is the founder of Flipkart?

    Sachin Bansal and Binny Bansal are the founders of Flipkart.

    What is the revenue of Flipkart in 2020?

    346.1 billion Indian rupees

    Conclusion

    India has been witnessing a huge increase in the infections and has recorded the highest single day spike in the number of cases around the world. The lockdowns implemented in various states and the major metro cities in the country have affected the e-commerce firms and their sellers. This would be a great initiative from the company in order to support their seller base in the country.